The Best Architecture Design Firm in 2022

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From Editor’s Desk

Inthelastfewdecades,everyonehasseenadrasticallychangingworld.Withtechnology,everysmallthinggoesthroughchanges,whether it'spersonalitydevelopmentorlifestylechanges.Everythingchangedlikeprofessionalaffluenceandluxury.Everypersongotaddictedtoa lifestylefullofleisureandluxury.Whatmattersforluxuryistheambianceandtheauraofthesurrounding.Highlivinggoesonpointwhen theambianceissuitableforit.Startingwiththeworkonambiancemostbasicandimportantthingistheinteriorworkofthepieceofarchitectural work.Theexactinteriorisjustlikesalttofood.

Featuring of arethestoriesofsuccessfulbusinesses,thathave TheEnterpriseWorld'sthisissue TheBestArchitectureDesignFirmin2022 madeitthrougheveryoddstormandmadeittothetop.

FortheCoverStoryreadaboutGround11Architects:Ground11isafull-servicedesignfirm,withprojectsandrealizationsacrossarchitecture,Interiordesign,urbandesign, andmasterplanning.Itisbymostmetricsasmallfirmwithaverydesignanddetail-orientedapproach.Theyhaveaverydiversegroupof professionalsworkingwiththefirm,withintheirofficesaswellasinvariousalliedfieldsacrosstheworld,collaboratingandcontributingtotheir uniquedesignnarrative.Ground11hastwooffices,twopartnerfirms,andthreeoutposts,spreadacrossIndia,theUSA,Ghana,Nigeria,and Ethiopia. In2013,theideaofRPtecturewasgeneratedwhenafewclientsshowedinterestandfaithinthecreativityofArRakeshPatewhowasanartist sincechildhood.

RPtechture:RPtectureisaquality-assuredpracticethatprovidesafullrangeofarchitectural&interiorservicesfromprojectinceptionto completionandiscommittedtoaccommodatingitsclient'sneeds.ThewordRPtecturecomesfromthechemistryof'RakeshPate+Architecture.

MilindPaiArchitects:MilindPaiArchitectsisamulti-specialtybusinessfirmestablishedintheyear1987.WeundertakeResidentialand Commercialprojects.Someofthecommercialsubdomainsinwhichwearequiteactiveare—Institutional,Health,andHospitality.Currently, weoperatefromafully-equippedofficeinMumbai'sbustlingsuburb,Andheri.Wehaveexecutedmorethan600projectsinthepastthree decades.Interestingly,theseprojectshavebeenexecutedlocally(30cities)aswellasglobally(3cities).

StudioPod:StudioPodisanaward-winning,internationalplanningandurbandesignpracticewithitsheadquartersinMumbai,India,and recentlyincorporatedintheUnitedStates.Ourprojectsareofvaryingscalesthatincludestrategicandregionalplans,transportationandcampus plans,landscapeurbanism,placemaking,andstreetscapes.

AfterworkingintheUSforafewyears,wedecidedtoquitourcomfortablelivesintheUSandmovebacktoIndiatostartanUrbanDesign practicethatfocusedonhuman-scaleddesign.Inthepastnineyears,wehaveworkedrelentlesslytopushtheboundariesofurbandesigninthe Indianandglobalcontext.

TWOiArchitects:OurfirmTwoiarchitects,isanarchitecturalpracticeatCalicutandBangalorebyAr.NoufalCHashim.Thefirmisadesign andconcept-orientedarchitecturalconsultancythatfocusoncustomarchitectureandiscommittedtoexcellenceinArchitecture,Planning, Landscape,andinteriordesign.Webelievethatwell-designedspacesaddagreatamountofspiritandimprovethevalueandqualityoflife.

Leaders in Spotlight

FortheCoverStoryreadabout-

Ground11Architects:Ground11isafullservicedesignfirm,withprojectsand realizationsacrossarchitecture,Interior design,urbandesign,andmasterplanning. Itisbymostmetricsasmallfirmwitha verydesignanddetail-orientedapproach. Theyhaveaverydiversegroupof professionalsworkingwiththefirm,within theirofficesaswellasinvariousallied fieldsacrosstheworld,collaboratingand contributingtotheiruniquedesign narrative.Ground11hastwooffices,two partnerfirms,andthreeoutposts,spread acrossIndia,theUSA,Ghana,Nigeria,and Ethiopia.Theseconstituteateamthatis abletoconceptualize,design,anddeliver acrossscalesandprojecttypologies.

Ground11isbasedinPune,withRCSons inChennaiandUrbanscapeArchitectsin DelhibeingGround11'smultipleawardwinningpartnerfirms,withafreeflowof collaborativeideasbetweenthem.Ground 11'spresenceintheUSisasVIDA,asmall LA-basedstudiospecificallygearedtowards largeurban-scalelive-work-play communitydesign,andisheadedbyAr DroneIyengar,aUCLAalumnus,andan urbanisistparexcellence.

RPtechture:RPtectureisaquality-assured practicethatprovidesafullrangeof architectural&interiorservicesfrom projectinceptiontocompletionandis committedtoaccommodatingitsclient's needs.ThewordRPtecturecomesfromthe chemistryof'RakeshPate+Architecture.

In2013,theideaofRPtecturewas generatedwhenafewclientsshowed interestandfaithinthecreativityofAr RakeshPatewhowasanartistsince childhood.Withinthespanof9years,the journeyofdesigningacompoundwallfor India'sbiggestIndianrailwaysprojectof

100+acresinAndhraPradeshislikea dreamcometrueforalltheteammembers.

MilindPaiArchitects:MilindPai Architectsisamulti-specialtybusinessfirm establishedintheyear1987.Weundertake ResidentialandCommercialprojects.Some ofthecommercialsubdomainsinwhichwe arequiteactiveare—Institutional,Health, andHospitality.Currently,weoperatefrom afully-equippedofficeinMumbai'sbustling suburb,Andheri.Wehaveexecutedmore than600projectsinthepastthreedecades. Interestingly,theseprojectshavebeen executedlocally(30cities)aswellas globally(3cities).

StudioPod:StudioPodisanawardwinning,internationalplanningandurban designpracticewithitsheadquartersin Mumbai,India,andrecentlyincorporatedin theUnitedStates.Ourprojectsareof varyingscalesthatincludestrategicand regionalplans,transportationandcampus plans,landscapeurbanism,placemaking, andstreetscapes.

AfterworkingintheUSforafewyears,we decidedtoquitourcomfortablelivesinthe USandmovebacktoIndiatostartan UrbanDesignpracticethatfocusedon human-scaleddesign.Inthepastnineyears, wehaveworkedrelentlesslytopushthe boundariesofurbandesignintheIndian andglobalcontext.

TWOiArchitects:OurfirmTwoi architects,isanarchitecturalpracticeat CalicutandBangalorebyAr.NoufalC Hashim.Thefirmisadesignandconceptorientedarchitecturalconsultancythatfocus oncustomarchitectureandiscommittedto excellenceinArchitecture,Planning, Landscape,andinteriordesign.Webelieve thatwell-designedspacesaddagreat amountofspiritandimprovethevalueand qualityoflife.

C O N T

G R O U N D 1 1

Enriching Lives through Extraordinary Design

Moderndesignhasbecomeamainstream

requirementforanincreasinglylargenumberof discerningpeople.Luxearchitectureand interiordesignarenolongerconsideredthedomainofthe elite,withanincreasinglylargemiddleclassgoinginfor thatextradashofvalueadditiontomaketheirspaces unique.Innovationinaesthetics,technologyandaready accesstoauniverseofideashasbroughtdesignacross scalesandtypologieswithinthegraspofthecommonman. Theurgetocreateandpossessanaestheticallyand functionallycuratedproducthastranslatedintothefieldof ArchitectureandInteriordesign,andwearehappytobea partofthisrevolution.

Featuringinthisissueof TheEnterpriseWorld'sofThe BestArchitectureDesignFirmIn2022, isGround11,a architectureandinteriordesignfirmthatisworkingtowards

addingvaluetoourbuiltenvironment,enrichinglives throughdesign.

TheCompany

Ground11isafull-servicedesignfirm,withprojectsand realizationsacrossarchitecture,Interiordesign,urban designandmasterplanning.Itisbymostmetricsasmall firmwithaverydesignanddetail-orientedapproach.They haveaverydiversegroupofprofessionalsworkingwiththe firm,withintheirofficesaswellasinvariousalliedfields acrosstheworld,collaboratingandcontributingtotheir uniquedesignnarrative.Ground11hastwooffices,two partnerfirmsandthreeoutposts,spreadacrossIndia,USA, Ghana,NigeriaandEthiopia.Theseconstituteateamthatis abletoconceptualise,designanddeliveracrossscalesand projecttypologies.

Ground11isbasedinPune,withRCSonsinChennaiand UrbanscapeArchitectsinDelhibeingGround11'smultiple award-winningpartnerfirms,withafreeflowof collaborativeideasbetweenthem.Thefirm'spresencein theUSisasVIDA,asmallLAbasedstudiospecifically gearedtowardslargeurban-scalelive-work-play communitydesign,andisheadedbyAr.DroneIyangar,a UCLAalumnusandanurbanisistparexcellence.

Ground11hasbeenworkingwithRCSonsforover15 yearsonmasterplanningandITprojects,andwithAr DineshPanwarandhisteamatUrbanscapeArchitectsfor largeresidential,commercialandmixedUrbandesign projects.

Everyprojectdonebytheteamsisanin-housedesign competition,wherealternativeinterpretationsofthedesign briefareextendedintoconceptualderivativesthatbindthe project,andholdtheessenceofthedesignthrough development.Alargeamountofworkdonebythefirmis researchdriven,wherethedesigngrowsaroundanidea,or isastreamofthoughtthatallowsreinterpretationandreevaluationofcommonlyassumedparadoxes.

Thiskeepsthemquestioningtheestablished,and establishingtheirquestions.Needlesstosay,everyproject concludeswithmorequestionsthananswers–forthefirm–whiletheclientgetsbettersolutions.

“We actively involve ourselves in feasibility studies and financial modelling for projects, necessitating an oftensteep learning curve while working on projects in other countries.”

“Our outposts are small teams of 'design ninjas' as we call them, who proactively problem solve while helping us understand and provide global design solutions in keeping with local culture, technologies and processes.”

Pranav Iyer Design Principal

TheGrowthQuotient

Ataveryphilosophicallevel,growthisagradualand organicfunction.ForGround11,itisthemeasureofhow theyasateamdeliveraestheticswithintheindividual economicalandfunctionalframeworkofaproject.

Theseaspectsofaprojectmatter,becausetherewillcomea timewhenenoughpeoplewillknowaboutthefirm,and whentheclientswillreachouttothemmoreoftenthan before.Andoveraperiodoftime,asthefirmwill crystallizeandfixateonitsowndesignphilosophyand narrative,like-mindedandlike-thinkingpeoplewillcome togetherandmakewonderfulideashappenorganically Chronologically,twopointsinthistwenty-four-year journeyareofnote.

Thefirstwasthewinningofaninternationaldesign competitionin2010foraprojectinTamilNadu,which requiredthefirmtoraisetheirgametogloballevels,where Ar.DroneIyangarwithhisincredibledesignacumenand workflowmanagementcreatedaparadigmshiftinhowone viewedthedesignprocess.Thisalsoencouragedustomove beyondourshoresforwork.

ThesecondinflectionpointwasthestartofGround11's associationwithsomeonewhoisnowadearfriendand

mentorintheUnitedStates.Mr.MichaelToddreachedout tothemtohelpimaginehishouseinNewportBeachCA, aroundfiveyearsago.Thatcollaborativeanditerative processgaverisetoalongandlastingbusinessand personalrelationshipthathasspannedseveralyearsand projects.

“We continue to work with him and his incredible team in California and Texas on planning, mixed use, and residential projects in several cities.”

Ground11-ANotchAbovetheRest

Theyalsodofeasibilitystudiesthatincludefinancial modellingandguidanceonprojectstructuringwithphasewisemezzaninestackfinancingoptionsthataremostsuited fortheprojectvisionandrollout.Theirextensivestudyand deepdivesonproductmix,bothdesignandconstruction planning,issomethingthatisrelativelyrareinthisspaceas acorecompetenceofadesignfirm.

Ground11pridesitselfonahighlytechnology-drivenecosystemwith3DprintingandVRsimulationsmakingfor seamlessworkflowandprojectcommunication.

Eachprojectteamisheadedbyaseniorwhoisamentorfor theteam.Theteamdefinesthedirectionandthenarrativeof theproject,andallmembersareencouragedtointeractwith clientstounderstandtheprojectandtheclientbetter

Projectsaredividedonthebasisofcriteriathatincludetime frame,researchrequired,resourcesavailable,and mandatoryinclusionofateammemberwhohasno experiencewiththatparticulartypology,toprovidean unbiaseddesignperspectiveduringtheprocess.Clientsare encouragedtobeapartoftheprocess,andallsketchesand processdiagramsaresharedthroughouttheproject.

Thedesignprocessanditsnarrationareconsideredequally important,toensurethewhyisasimportantasthewhat, throughallstagesofdesign.Themethodologyofproject designisaseamlesstransitionthroughresearch,concept anddesign,oftenrequiringaneducationinlocalculture, technologiesandmethodologies.

ACompetentTeam:Strongbasics,innovativeideation

“The team at Ground 11 have worked and continue to work in over 10 countries around the world, and still find exciting newness in it all, every day.”

Ground11architectsworksasadesignstudio,whereevery memberoftheteamtakesownershipof hisorherwork, andisencouragedtomakemistakes,themorethebetter, andtolearnfromthem.Eachpersonwithinthefirmis activelyencouragedtopursuetheirownpassions,including playingmusic,dance,writing,theatre,fashiondesigning andmanysuchthatnotonlymaketheworkplacepositive, buthelpeachemployeeunderstandandempathizewith others.

Seniorsareencouragedtoimprovethemselvesandpassit alongtojuniors,andprojectsareoccasionallydesigned throughsimplybecausetheyprovideanexcellentplatform tohoneandimprovesomeskillorimprovethefunctioning oftheteam.Thereisnodirectmicro-managementwhere notrequired,anddelegationisencouraged.Everyoneis allowedtoperforminamannerthatbringsoutwhatthey arebestat.Thisimprovesmorale,increasesproductivity, andallowsforamuchwiderrangeofskillstobelearnt.

TheRoadAhead

AlthoughGround11'scorecompetencieshaveremained largelyunchanged,theyhaveaddedseveralvalueadditions or'plug-ins'thataddsignificantvaluethroughoutproject lifecycles,withsometranscendingindividualprojectsand moresuitedforanoverallimprovementinworkflow.Useof Virtualrealityinevermoretechnicalusecaseshas significantlyimproveddesignvalidationand communicationwithinateam,andithasallowedthemto ventureintoprojectswheretheywouldotherwisenothave.

Harshada Kolhatkar Design Lead North America and Head Strategy

“Our workflow is that of a small design team, not unlike an architecture school.”

Anotheristheuseofpointclouddataasasurveytool,that hascutdowntheprojectdocumentationworkflowand increasedefficiencysubstantially

However,thesedonotconstitutetoanykindofstand-alone servicesforthefirm,butmoreasvalueadditiontotheir projectstoincreaseefficiencyandleveragetechnologyto achievebetterthanacceptableoutcomes.

PranavIyerandHisViewsontheFutureof Architecture

“Weareatapointintimewherethepast,thepresentand thefutureofarchitecturecoexist.Thecuttingedgeofdigital designtoolsarebeingusedtorestoretheoldeststructures, completeunfinishedonesliketheSagradaFamilia,while pushingthepossibilitiesinparametricdesignand architecture.Collaborativeteamsareworking simultaneouslyonthesamedrawingsandthesametime, fromdifferentpartsoftheworld,designingbuildingsthat areattimesbeinghandbuiltbyartisanswhonowhavea globalaudiencefortheirthousand-year-oldcraft.

Thefutureofarchitecturewilldefinitelybemore democratic,asacclaimisnolongertiedtotheinertiaof previousfame.Newideashavethesameplatformas establishedthoughts,andinterpretationsinarchitectural designcrossnationalandculturalboundarieswiththeclick ofabutton.

Ameritocracyisbeginningtoemerge,andglobal competitivenesswillencourageamuchhigherlevelof collaboration,asdesignersacrossfieldsrealizeitisbetterto collaboratewithothersandcompetewiththemselves.”

“We have also started the design of bespoke furniture and detailing for various parts of projects, including kinetic facades, programmed climateresponsive screen systems and so on.”

Shaikh Studio Head

Shirin

“What makes us different is our approach to a project as well as our outwardly chaotic but highly nuanced design process. This allows us to provide fast and efficient design solutions that are tailor-made for any size or type of project.”

RPtecture

Taking Innovation to the Next Level

Beingamodernarchitectureand interiorfirm,thereisanadded pressuretopresent contemporaryideasthatexcitethe modernartisteyes.Thinkingoutsideof theboxhasbecomesoordinarythat sometimesasimpleideawithatwisted perspectivecanmakeahuge difference.Thisisthemainideology behindmostofthemodernarchitecture firmsthathavemadeutilitypossiblein thesmallestofthespaces,andhave designedspacesinawaythatis pleasingtotheeye.

FeaturingforTheEnterpriseWorld's thisissueofTheBestArchitecture DesignFirmIn2022isRPtecture,a firmthatistakinginnovationtothe nextlevel.

InthisinterviewwithRakeshPate, Founder,letusfindoutmoreabout thejourneyofthefirm.

Tellusaboutthecompany?

RPtectureisaqualityassuredpractice thatprovidesafullrangeof architectural&interiorservicesfrom projectinceptiontocompletionandis committedinaccommodatingits client'sneeds.

ThewordRPtecturecomesfromthe chemistryof'RakeshPate+ Architecture'.

Tellusaboutthejourneyofthe companysofar?

In2013,theideaofRPtecture generatedwhenfewclientsshowed interestandfaithinthecreativityofAr RakeshPatewhowasanartistsince childhood.Withinthespanof9years, thejourneyofdesigningasafetydoor ofneighbourtilltheIndia'sbiggest Indianrailwaysprojectof100+acrein

Rakesh Pate Founder

AndhraPradeshislikeadreamcome trueforalltheteammembers.Weare continuingtothriveforexcellencein alltheprojectswhetheritissmallor big,everyprojectgetstheequal treatment.

Whatdoyouthinktriggeredthe growthofthecompany?

Thesystematicprocessofstarttoend solutionsandadaptationofnewthings asperthefast-changingtrends.

Whatestablishesthelongstandingsuccessofthecompany?

Whatsetsyouapartandwhatmakesyour services/productsaheadofthecompetition?

Thinkingoutofthebox,betransparentwith theclient,colleagues,associatesandthe vendors.

Whataretheservices/products youprovide?

Howdoesyourcompanykeepupwiththe latesttrendsandpracticesinthe architecturedesignindustry?

Marketresearchthroughmarketvisits,friends, onlinesocialmediaplatformsandattending theexpos,eventsetc.

Anotherachievementforusisbeingan ArchitectandInteriordesignerof SERUMInstituteofIndiaandallthe buildingsofCOVID-19.Prime MinisterMrNarendraModivisitedthe buildingsdesignedbyRPtecture.We areproudtobeapartofsavingthe worldfromthepandemic.

Celebrity&singerShankar Mahadevanvisitedandappreciatedone ofourinteriordesignturnkeysite, SaketcommunicationsinPune.

YourtakeonwhereArchitecture Designisgoingaheadinthefuture?

It'snotgoinginagooddirectionasper mypointofview.Architectsare responsibleforalltheinfrastructurewe areseeingineverypartoftheNation andmostofusdonotthinkaboutuse ofsimplethingslikeabsolutefree naturalresourceswhicharelight,wind. Abasicstudyaboutancientbuildings makesusrealisehowenvironment responsiblebuildingstheyhave constructed. I'msureifwelookatour historyandfollowtheirbasic principleswhereverpossible,wecan makeournationmorehealthyand beautiful.

Anynewadditionstoyourservice line-up? Responsibilitiesofanentrepreneur?

Tellusaboutyourprofessional journey?

Wehavestartedtakinguplandscape projectsaswell.

OverseeingallRPtectureprojects,Ar RakeshPateensuresthedesignand reviewonallprojectswhichis optimized.Hespecializesinprojectsof allscales,thinkingofinnovativeideas andspaceplanningdesignsthatare uniquetoourbrand'Rptecture'. He significantlycontributingindefining thearchitecture,interiorstyleand planningofhospitality,residentialand commercialprojectsinandaroundthe India.

ByGod'sgrace,thejourneysofaris beingsmoothwithlotofupsand downs.Beinganartist,acyclistandan athletesincestart,it'salwayseasyto handleallthesituationspositivelyand creativelyatanycircumstancesin professionallifeofanentrepreneur.

Anyachievementsyouwouldliketo share?

IfyoulookatourCV,wehave completedthe1stmakeinIndiaproject –MARSInternationalIndia,Sneakers chocolatefactorysituatedatKHED CITY,Pune.

Whatisyourfavouritequote?

"STRENGTHLIESIN DIFFERENCES,NOTIN SIMILARITIES!"

Constantvigilance-isitaneedor strategy?

Aneed.

Whatisyourviewoftherat-racein themarket?Howdoyouhandleit?

Keepcalm,bealertandfollowyour owninstincts!

जयपर

Rajasthan The Heart o f

RajasthanthelargeststateinIndia.Formerly

Rajasthancomesfirstnthetermsofart cultureandtourismduetoitsrichcultural aspectspopularallovertheglobe.Jaipur,the capitalandhugemetropolisoftheIndianstateof Rajasthan.Asof2011,thecityhadapopulationof 3.1million,makingitthetenthmostcrowdedcity inthecountry.Jaipurisreferredasthe Pink City,of Indiaduetothesupremecolourschemeofits uniquestructuralbuildings.Theformerscientistof IndiaDrC.VRamancalledJaipurasGloryof India.JaipuralsoknownasParisofIndiaduetoits uniquestructureaswellasrichculture.Jaipurwas establishedin1727bytheKachhwahaRajputruler JaiSinghII,therulerofAmer,afterwhomthecity isnamed.Itwasoneoftheultimatelyorganized citiesofmodernIndia,plottedbyVidyadhar Bhattacharya.DuringtheBritishColonialperiod, themetropolisbroughtinserviceasthecapitalof JaipurState.Afterindependencein1947,Jaipur wasmadethecapitalofthenewlyestablishedstate ofRajasthan.AccordingtoUNESCOJaipurwas th addedintheWorldHeritageSiteon6 July2019. ThecityisalsohometotheUNESCOWorld HeritageSitesAmerFortandJantarMantar

LearningtheinternalfactorsofJaipur isjustlikelearningIndianculture deeply Themetropolisdepictsmany suchaspectsofancientIndiaandthe rulersofthesameperiod.Withthe sameancientmonumentsofJaipur capturestheheartofeverytouristor travelerwithitsimmensebeautyand royalgesture.Exploringthe metropolisisafactorofpridetoevery Indiancitizenasthestateyetconsists manyunrevealedfactsaboutthe ancienttimes.

Let'straveltoJaipurwithknowing amazingfactsaboutthemetropolis anditscultureHistoryandHeritage.

GeographicalImportance

Jaipur,thecapitalmetropolisofthe IndianstateofRajasthanislocatedin

theeasternborderofTharDesert,a semi-dryland.Thisstateisoneofthe biggestofthecountrywhichsharesthe internationalboundarywithPakistan onthewesternside.Itissituatedatan elevationof1417feetabovethesea level.Onthreesides,thecityis surroundedbytheAravallihillsand thisiswhy,itisprotectedfromthe scratchydesert.Inthenorth,itis enclosedbySikarandMahendragarh district;inthesouthbyTonk;inthe eastbyAlwar,DausaandSawai Madhopur;andinthewestbyNagaur andAjmerdistrict.

ThetotallengthofJaipurexpanding fromeasttowestisabout180km whereasthewidthfromnorthtosouth isabout110km.Themajorrivers passingthroughtheJaipurare BangangaandSabi.About28.65

millioncubicmetergroundwater resourcesareaccessibleinJaipur.To providethedrinkingwatertotheold city,thereisRamgarhdamonthe RiverBanGanga.Mineralslike Copper,Iron,Dolomite,Whitemarble, GlassandSiliconaretheprominent mineralsfoundinthemetropolis. SambharLake,whichistheonly naturallakewithsaltywaterisalsothe prominentsourceofbeststandardof saltinthestateaswellascountry,is veryclosetoJaipur

SomeAncientaspectsoftheCity

KingofAmber,MaharajaSawaiJai SinghIIestablishedthecityofJaipur on18 November1727.Dueto th scarcityofwaterandgrowing populationMaharajashiftedhiscapital fromAmbertoJaipur.MaharajaJai

Singhconsulteddivergentbookson architectureandarchitectswhile designingthelayoutofJaipur.Under thearchitecturalguidanceofVidyadhar Bhattacharya,Jaipurwasdesigned basedonthepostulatesofVastu ShastraandShilpaShastra.Much creditforbuildingJaipurgoesto VidyadharBhattacharyawhobuiltthe citywithmoreaffectionandlove portrayingIndiancultureinevery buildingoftheMetropolis.The erectionofthecitybeganin1726and approximatelytookfouryearsto completethemajorroads,offices,and palaces.Themetropoliswasdivided intonineblocks,twoofwhich consistedthestateroyalbuildingsand palaces,withtheremainingseven allottedtothepublic.Hugeparapet wasbuilt,perforatedbysevenfortified gates.

AswiththeMughals,Jaipur maintainedgoodrelationswiththe Britishandduringthewarof independencein1857remainedloyal totheraj.Yet,theBritishersgradually begantoerodedtheindependenceof thestateandemployedgreater dominanceoverthemanagement.In 1876,MaharajaRamSinghdid

somethingthatgrossedJaipuritsalias. DuringthereignofSawaiRamSingh, hepaintedtheentirecitypink.Aspink istraditionallyacolourassociatedwith hospitality,towelcometheprinceof WalesAlbertEdwardtothecity The traditionhasbeenpreservedandtoday allcitizensintheoldcityareurgedby lawtopreservethepinkcolour

Inthe19thcentury,thecityexpanded rapidlyandby1900ithadapopulation of160,000.Thewideavenuewas coveredanditschiefindustrieswere theworkingofmetalsandmarble, promotedbyaschoolofartfoundedin 1868.Thecityhadthreecolleges, includingaSanskritcollegeestablished in1865andagirls'schoolestablished in1867openedduringthereignofthe MaharajaRamSinghII.After independence,Jaipurincorporatedwith thestatesofJodhpur,Jaisalmerand Bikanertobecomethegreater Rajasthanunion.

RichHeritage&Culturalfactsof Jaipur

th In2019on6 JulyJaipurwaslistedas WorldHeritageSitebyUNESCO. MajorsitesofthemwereAmerFort andJantarMantar.Jaipurownsmany

culturalsiteslikeJawaharKalaKendra createdby

CharlesCorrea andRavindraManch.Government CentralMuseumdenotesvariousarts andantiquities.Thereisagovernment museumatHawaMahalandanart galleryatViratnagar Therearestatues representingRajasthaniculturearound thecity Thecityisatypicalamong pre-modernIndiancitiesinthe harmonyofitsstreets,andthedivision ofthecityintosixsectorsbybroad streets.Theurbanquartersarefurther dividedbynetworksofreticular streets.ThePalacequarterencompass theHawaMahalpalacecomplex, formalgardens,andasmalllake. NahargarhFort,whichwasthe residenceoftheKingSawaiJaiSingh II,crownsthehillinthenorthwest corneroftheoldcity.Therearethree maingatesfacingeast,west,andnorth. Theeasterngateiscalled Suraj pol whichmeanssungateandisdedicated toSuryaDev(Sun),thewesterngateis called Chand pol whichmeansmoon gateandisdedicatedtoMoon,andthe northerngatefacestheancestralcapital of Amer.

Also,withmonumentsandunique structuresJaipurisspeciallyknownfor

Architect

itshand-madethingssuchasclothes, toys,craftsetc.Themetropolishas manytraditionalshopssellingantiques andhandicrafts,aswellasmodern brandsrevivingtraditionaltechniques, suchasAnokhi.Thepreviousmonarch ofJaipurpatronisedanumberofarts andcrafts.Theyinvitedskilled artisans,artistsandcraftsmenfrom Indiaandabroadwhosettledinthe city.Someofthecraftsinclude bandhani,blockprinting,stonecarving andsculpture,tarkashi,zari,gota-patti, kinariandzardozi,silverjewellery, gems,kundan,meenakariand jewellery,LakhkiChudiya,miniature paintings,bluepottery,ivorycarving, shellacworkandleatherware.

InancientRajasthanthereweremany tribeswhichwerequitefamousfor theirartperformances.Someofthem areBhopa,Kalbeliya.Paintingofat thattimeisalsofamouseventoday thosegetexploredinmanyexhibitions.

TheversatilecityofRajasthanalsohas handsspreadinperformingarts includingfolksandsomeexceptional musicalinstrumentsfamousallover theworld.Numerouslive performancesarefoundhere.Every streetofJaipurdepictsperformersand streetartistsperformingtheir individualskillsoringroups.Street circus,playsandannualeventsartists performsvariousactivitieswhich explainssomanythingsaboutthe cultureoftheoldcity.Streetpuppet showsaremajorattractiononthe streetsofJaipur

Ghoomardancewithsarangi, numerousfolkanddevotionalsongs with“garhaandkhartal”arefamousin Jaipur.MusicofJaipurdepicts significanceoflanguageand instrumentsusedinit.Basic instrumentsincludeastringinstrument sarangi,abeatdenotinginstrument widelyknownasKhartalanda Harmoniumgivingthefolkanessence

ofrichheritage.Withthesame Rajasthanimusicconsistssomemajor aspectsofclassicalmusicclassified withdifferentregionsdenotingthesame regions.Theclassificationwasdoneon Gharanas.EveryGharanawouldusedto depictasignificance.Jaipur,Bikaner, Jodhpurwasthemajorgharanas.

TasteinSimplicity

Oneofthemostdelightfulaspectsofa visittothe'pinkcity'istheculinary delightsofRajasthan,themaincuisine ofJaipur ThecapitalofRajputkings hadanimpressivearrayofmouthwateringdelights,keptcloselyguarded bytheroyalchefs.Someofthemhave beenpassedonthroughgenerations, sadlytheresthavebeenlost.The authenticityofJaipur,Rajasthanliesin itssimplicity.Jaipurisacityofroyalty, alandwhichhasservedrichfoodtothe Kingsandqueensoftheroyalfamily

TheimperialkitchensofRajasthanused toemploy'Khansamas'(theroyal cooks)tomakethebestgastronomy. ThePinkcitystillservesthebest delicaciestoitsresidentsandtourists. Naturallyhome-maderecipeswinheart ofthetravellers.

TypicaldishesincludeDalBaati Churma,MissiRoti,GattekiSabzi, Lahsunkichutney,KerSangri,Makke kiGhat,BajrekiGhat,BajrekiRotiand LaalMaans.Jaipurisalsoknownforits sweetswhichdepictstheancient traditionsofRajasthantowelcome guestswithservingsweetasasymbol offriendshipandhappiness.Thesweet includeGhevar,Feeni,MawaKachori,

Gajak,Meethithuli,Chaugunike laddu,andMoongThal.Although, sincelastdecadebeingamoderncity, thecuisineofJaipurportraysa contemporarystyleofcuisine.Many dishesarerevisedanddenotesmixed cultures.Jaipurbeingagreattourist attractionitservesmorethan1000of varietyofdishesincludingbothVeg andNon-Veg.

ExploringJaipurthroughits Antiquities

PlannedbyVidyadharBhattacharya

Jaipurownstherecordoffirstplanned cityinthehistoryofIndia.Beinga royalcitysinceformedJaipurdepicts manystructuresandmonuments denotingtherichnessofthecityandits cultureisdepictedoverthe monuments.Carvingsontheforts, maingatesandmanyothermonuments denotesthemagnificenceofthecityas wellasitsart.Jaipurownsmanyold structuresincludingfortsandPalaces. Manyofthemwereundertakenbythe britishersduringpre-independence period.

MajorsitestovisitinJaipurareAmer FortandJantarMantar.Jaipurowns manyculturalsiteslikeJawaharKala KendracreatedbyArchitectCharles CorreaandRavindraManch. GovernmentCentralMuseumdenotes variousartsandantiquities.Thereisa governmentmuseumatHawaMahal andanartgalleryatViratnagar Also, NahargarhFort,JalMahal,JalgarhFort aresitestoexploreinJaipur.

WiththefortsJaipurownsamazing gardensdenotedtothequeensof particulardynastyfromvarioustime periods.LikeSisodiaRaniPalace, VidyadharGarden,RamNiwas Garden,etc.manynightsshowsteals theheartoftravellersincludinglight andsoundshowatJainiwasUdyan, AmberPalaceandCityPalaceare pointofattractionatnightastheyare

lightenedwithbrightlightsandlooks mesmerizinginthedark.

BeinganoldcityJaipurhavemany templesofdifferentreligions.Manyof themareknownfortheirarchitectural work.BirlaTemple,GovindDevji Temple,MotiDoongriGaneshTemple, DigambarJainMandirandmost importantamongtheseGaltajian ancientpilgrimagecentreinJaipur

MuseumslikeHawaMahal,Albert HallMuseum,JaipurWaxMuseum, MuseumofGem&Jewellery,etcare famousmuseumsinJaipurtovisit whichdepictsroyaltyofthatperiod andtheantiquitiesshowsartisticfactor ofJaipur.

EconomicGrowthofJaipur

Aspertherecordsreleasedbythe DirectorateofEconomicsandStatistics ofRajasthanstate,theGDPofJaipur districtisevaluatedatINR1,22,140 crores($15.8billion)in2020–21,with aper-capitaGDPofINR1,41,305.In additiontoitsroleasthenonmetropolitancapital,educational,and administrativecentre,theeconomyof Jaipurishavingboostbytourism, gemstonecutting,themanufactureof jewelleryandluxurytextiles,and informationtechnology

Threemajortradepromotion organisationshavetheirofficesin Jaipur Theseare:FederationofIndian ChambersofCommerce&Industry (FICCI),thePHDChamberof CommerceandIndustry(PHDCCI), andtheConfederationofIndian Industry(CII)whichhasitsregional officeshere.In2008,Jaipurwasrated 31amongthe50EmergingGlobal Outsourcingcities.

ThecityisamongtopapparentIThubs ofIndiaalongwithAhmedabad, BhubaneswarandKochi.Mahindra WorldCityisanon-segregated businesszoneinJaipur.Itishometo

varioussoftwareandITcompanies includingGenpact,Appirio, Infosys,Wipro,ICICIBank, ConnexionsandDeutscheBank. TheGovernmentofRajasthanhave builtAsia'slargestincubatorin Jaipur–theBhamashahTechno Hub.

Jaipurisamajorhubforartsand crafts.Ithasmanytraditionalshops sellingantiques,jewellery, handicrafts,gems,bangles,pottery, carpets,textiles,leatherandmetal products.JaipurisoneofIndia's largestmanufacturersofhandknottedrugs.Jaipurfoot,arubber basedprostheticlegforpeoplewith below-kneeamputations,was designedandisproducedinJaipur

ContributionofJaipurinSports &Education

Education

ThePublicandprivateschoolsin JaipuraregovernedbytheCentral BoardofSecondaryEducationor BoardofSecondaryEducation, Rajasthan,InternationalBoardof educationandfollowa"10+2" plan.Thisplancallsforeightyears ofprimaryeducationandfouryears ofsecondaryeducation.The secondaryschoolincorporatetwo yearsofuppersecondaryeducation, whichismoreparticularand diversethanthetwoyearsoflower secondaryeducationbeforeit. Languagesofinstructioninclude EnglishandHindi.

Remarkableinstitutionsinthecity are:UniversityofRajasthan, RajasthanUniversityofHealth Sciences,Dr.BhimraoAmbedkar LawUniversity,RajasthanSanskrit University,HaridevJoshi UniversityofJournalismandMass Communication,SureshGyan ViharUniversity,Malaviya

NationalInstituteofTechnology,LNM InstituteofInformationTechnology, NationalInstituteofAyurveda,Sawai ManSinghMedicalCollegeand SubodhCollegeamongothers.

Admissiontograduationcollegesin Jaipur,manyofwhichareaffiliatedto RajasthanTechnicalUniversityin Kota,isthroughRajasthanEngineering AdmissionProcess.

Sports

Themajorcricketstadiuminthecity, SawaiMansinghStadium,can accommodatearound30,000people andhashostednationaland internationalcricketmatches.Itisalso thenativegroundofIPLteam RajasthanRoyals.SawaiMansingh IndoorStadium,ChauganStadiumand RailwayCricketGroundaretheother sportingstadiumsinthecity

Averynewstadiumhasbeenproposed forChonpVillagewithaseating capacity75,000.Itwouldbethethirdlargestcricketstadiumintheworld aftertheSardarPatelStadiumandthe MelbourneCricketGround.

ThecityissymbolizedintheIPLby RajasthanRoyalsin2008-2016; 2018–presentandinProKabaddi LeaguebyJaipurPinkPanthers.

Anewcricketstadiumsituated27km awayfromJaipurisunder construction.InJuly2021,Chief MinisterAshokGehlotsaidthatthe stadiumwillhaveatotalseating capacityof75000andwillbe constructedintwophases,ofwhichthe seatingaccommodationof45,000 peoplewillbecompletedinthefirst phaseandexpansionforanother 30,000willbedoneinthesecond phase.

Fromsinceancienttimesarchitecturehasbeena pieceofartworktotheworld.Amongthe masterpieceslistancientcivilizationsandtemples aremorepopular Theartworkissimplymasterpiecein time.DuringEuropeanandBritishtimes,thearchitectural workchangeddrasticallyincludingmoreluxuryin lifestylesandliving.

Timechangedaswellasstrategiesandartdogothrough changes.Today'sarchitectureconsistsofmanydifferent ideasandabstractartgraduallychangingtheperspective towardsthefield.Manycompaniesareshiningbrightsince lastfewdecades.Manyarchitecturalfirmsarenowworking onagloballevel.Demandofluxuryandtohavebest lifestyleisontoppriorityofpeople.Herewehavesame kindoffirmwhichstartedsince1987andisnowworking onagloballevel.

InthisinterviewwithMilindPai,Founder&CEOof ArchitectsandInteriorDesignersFirm,weshallknow moreaboutjourneyofcompanyandhispersonality

Q1.Tellusaboutthecompany?

MilindPaiArchitectsisamulti-specialtybusinessfirm establishedintheyear1987.WeundertakeResidentialand Commercialprojects.Someofthecommercialsubdomains inwhichwearequiteactiveare—Institutional,Healthand Hospitality.Currently,weoperatefromafully-equipped officeinMumbai'sbustlingsuburb,Andheri.Wehave executedmorethan600projectsinthepastthreedecades. Interestingly,theseprojectshavebeenexecutedlocally(30 cities)aswellasglobally(3cities).

Q2.Tellusaboutthejourneyofthecompanysofar?

Rightfromitsinception,thecompanyfocusedonevolving intermsofnewertrends,toolsandmethodologies.Ithas beenthehallmarkofMilindPaiArchitects& Designers.Ourethoshasremainedthesame—provide stateoftheartworkmanship,valueformoneyservicesand maintainingtransparencyacrossvariousstagesofproject includingpricingandbusinessvalues.Thisvisionallowsus tokeeponaddingnewmilestoneseveryyear.Noprojectis achallengeforus,andthereasonisbecauseofourconstant hungertoupdateandupgrade.Ithasresultedinasteady year-on-yeargrowth,acrucialmetricforanarchitecture anddesignfirm.Itisthisthirsttoexcelwhichhasled MilindPaiArchitecturetointroducesomeoftheradical designsandapproaches.Wefollownewdesigntrendsatthe sametimepioneersomeofthese.Ourimpressivesocial

Q3.Whatdoyouthinktriggeredthegrowthofthe company?

Ourphilosophyhasalwaysbeentosticktothebasics.We catertoaworldthatseeksaestheticallypleasingspacesand thereforeclientpsychologyplaysavitalrole.Oncewe understandtheirneedsweofferorganicdesignsthatoffer thebestofhuman-madecreationsandnature.Ourmission doesn'tstophere.Wemaintainthispassionandenthusiasm righttillwehandoverthefinishedpropertytoitsowner.It hasnotonlyfetchedusaccoladesbutalsokeptthegrowth momentumintopgearinthishighlycreativemarket.

mediapresenceandmassreactionsareaprooftoour leadershipinthisdomain.

MilindPai

Founder&CEO

Q4.Whatestablishesthelong-standingsuccessofthe company?

Everysuccessfulenterpriselaysoutcertaingroundrules. MilindPaiArchitectsisnodifferent.Asmentionedabove, wearehighlytransparentinourworkingsanditisthis opennessalongwithone-of-a-kinddesignsolutionswhich hasprovidedsuccesssinceourinception.Thislongstandingsuccessalsofetchedusthetagofa“highly reputed”InteriorDesignerAgency.

Q5.Whataretheservices/productsyouprovide?

Ourservicesarehighlydiverseinitscreativeform.Whatis commonisthestampofqualityandtimelydelivery.Letus elaborateonthis—wehaveadedicatedteamofdesign wizards,softwareoperatorsandhighlydependable associatesfromcivilengineeringdomain.Ourcoordinated efforts,rightfromroughsketches,tocomputergenerated layoutstillthefinalbrushstrokeresultsinspaceswhichare client-centric,visuallypleasingandreflectcurrenttrending elements.

Q6.Whatsetsyouapartandwhatmakesyour services/productsaheadofthecompetition?

Ourdesignphilosophyisreallysimple;thelookofthe

concernedspaceshouldalsocomplementtheintended purpose.Thespacesthatwedesignaretheoutcomeofindepthanalysisoftheclient'sneedsandfunctionality.Our designsolutionsblendcultural,physicalandemotional needsoftheoccupants.Andthisiswhatsetsusapartand allowsustostayaheadofthecompetition.

Q7.Howdoesyourcompanykeepupwiththelatest trendsandpracticesinarchitecturedesignindustry?

Thisoneiseasy;keepevolving.AtMilindPaiArchitects wearenevershyofenhancingandadaptingnewerskillsor exploitnewgenerationdesigntechniques.Thisunabashed sentimentalitynotonlykeepsusintouchwiththelatest trendsbutalsokeepsusrightatthetopinthedesign market.

Q8.Anynewadditionstoyourservicelineup?

Althoughtechnologies,toolsandtrendsarerapidly evolving,andwedoemploysomeofthesechanges,we

stronglybelievethatwealsoneedtofocusonimproving ourcurrentmechanismsanddesignchoices.Thenew serviceline-upisgraduallyseepingintousportfolioandit willonlyincreaseitspresenceinthefuture.Frankly,for now,wewanttofocusoninnovationandseamless integrationofourpresentline-up.

Q9.Tellusaboutyourprofessionaljourney?

Frankly,myprofessionaljourneyishookedtoMilindPai Architectsandmyteam.Thetimelineofgrowthand successhasbeenslowbutsteady.Inthesedaysofstartup culturewhereproducts,personalitiesandvaluations skyrocketovernight,thedesignindustryisquite conservative.Thelearningandsuccesscurvehavebeen steepbecauseeachprojecteducatesandinformsusofour strengthsaswellasweaknesses.Theseinsights,andthe exposureandexperiencehashelpedMilindPaiArchitects migratefromlocaltointernationalpodium,executing projectsindreamcountrieslikeDubai,Muscatand Singapore.

Q10.Anyachievementsyouwouldliketoshare?

MilindPaiArchitectsbelievesin“Creativitythatturns dreamstoreality”.Thismantrahascatapultedustothetop andtodayweareconsideredoneofthetopdesignfirms.It isthispopularityandbrandfeverthatattractedmany reputedMagazinesandMediaoutlets.Wehavebeen consistentlymentionedininteriordesign,leisureand associatedjournals.Wehavealsobeenlabeledasadesign firmthatindustriesshouldwatchoutfor.

Q11.YourtakeonwhereArchitectureDesignisgoing aheadinthefuture?

AstheheadofMilindPaiArchitects,Istronglybelievethat architecture,design,natureandtechnology,includingAI andVR,willonedaymergeintoahighlycomplextoolthat willallowdesignerstobuildrapidprototypes.Itwillallow makeprocessesandproceduresfaster,efficientandthe resultantdesignssustainable.HavingsaidthatIalsobelieve thefootprintsofpastdesignprinciplesandvalueswillnot becompletelyobliterated.

Q12.Whatisyourviewoftherat-raceinthemarket? Howdoyouhandleit?

Everydesignfirmhasarock-solidbusinessstrategyin place,especiallyinthesefastmovingandeverevolving timesofinternetandsocialmedia.MilindPaiArchitectstoo hasone.Well,theanti-doteforthisrat-raceisactuallyquite simple.Weofferapatienthearing.Wearegreatlisteners, andthereforeallowtheclientneedssuchasprofessional background,physicalandemotionalneeds,temperament, budget,aestheticalexpectationsanddesignstyletoseep intotheentireteambeforeheadingforthedrawingboard/ computer.Onthecompetitorside,wechecktheirlatest offerings,researchontheirskillsetandreputation.Allthis offersinsightswhicharevaluableinhandlingthismad rush.

THE STARBUCKS

StarbucksCorporation,basedinSeattle,Washington,isanAmericanglobalcoffeehouseandroastery business.Asofearly2020,thefirmhasover30,000outletsin70countriesacrosstheworld.

ThisblogisacomprehensiveexaminationofStarbucks’marketingtechniques,includingtheirtargetmarket, socialmediastrategy,marketingmix,digitalmarketingpresence,campaigns,andmarketingactivitiesthroughout theongoingpandemic.

AboutStarbucks

Atthisstage,theorganization’sfairmarketvaluewasjudgedtobe$271million.Thesaleofa12%stakeinthe companyearnedroughly$25millionforthecompany,resultinginatwo-foldincreaseinthenumberofoutlets overthenexttwoyears.Starbucks’offercosthadrisenby70%tomorethandoubletimestheincomeper componentofthepreviousyearbySeptember1992.InJuly2013,over10%ofin-storepurchasesweremadevia theStarbucksapponcustomers’phones.

Starbucksisranked132ndontheFortune500listofthelargestcompaniesintheUnitedStatesbyrevenueasof 2018.StarbuckssaidinJuly2019thattheir“monetarysecond-quartertotalcompensationof$1.37billion,or $1.12pershare,upfrom$852.5million,or61centsforeachoffer,ayearearlier.”Inthemiddleof2019,the organization’sfairassessedworthof$110.2billionincreasedby41%.Inthethirdquarter,earningspersharewere 78pennies,significantlymorethantheforecasted72cents.

Starbucks,astheworld’slargestcoffeehousechain,isoftenregardedasthefaceofAmerica’ssecondwaveof coffeeculture.Starbuckscoffeehousesserve:

Hotandcolddrinks

Inthe1980s,all-outespressoofferingsintheUnitedStateswereonthedecline.Strengthespresso,ontheother hand,grewinpopularityandaccountedfor10%ofthemarketin1989,comparedtoonly3%in1983.By1986, thegrouphadsixlocationsinSeattleandhadonlyrecentlybegunsellingcoffee.By1989,Starbuckshad46 locationsacrosstheNorthwestandMidwest,andeachyearitbrewedmorethan2,000,000pounds(907,185kg)of coffee.Starbuckshad140locationswith$73.5millioninrevenueatthetimeofitsfirstpublicoffering(IPO)on thestockexchangeinJune1992,upfrom$1.3millionin1987. Ÿ EvolutionFreshjuices

Ÿ

Full-andloose-leafteasincludingTeavanateaproducts

Ÿ

Snacksincludingitemssuchaschipsandcrackers

LaBoulangepastries

Andalso,someofferingsthatareseasonalorspecifictothe localityofthestore.

StarbucksinIndia

StarbuckswasinterestedinenteringtheIndianmarketin the2010s.Byfocusingonthespecificupper-class demographicinIndia,thefirmhopedtoprofitfromthe developmentofcoffeeculture.

StarbucksCorporationandTataCoffeeannouncedplansto launchStarbucksstoresinIndiainJanuary2011.Despitea phonystartin2007,StarbuckssaidinJanuary2012thatit willforma50:50jointventurewithTataGlobalBeverages namedTataStarbucksLtd.,whichwouldownandoperate shopslabelled“Starbucks,ATataAlliance”.In2007, StarbucksattemptedtoentertheIndianmarket.Itdidnot, however,offerarationaleforthecancellation.Starbucks launcheditsfirststoreinalongtimeonOctober19,2012,a 4,500-square-footlocationatHornimanCircle,Mumbai.In 2013,Starbuckslauncheditsfirstcookingandwrapping factoryinCoorg,Karnataka,inordertoservicethe company’scustomers.

Tatain2017-18,Starbucksadded25locations,andin201819,itplanstoopen30.FromJune2020,accordingtoCEO NavinGurnaney,TataStarbuckswillutilizesolely biodegradableandrecyclablewrappingmaterialsacrossits entireshopnetwork.OnAugust7,2019,Starbucks announceditsarrivalinGujarat.Thenextday,thegroup launchedfiveoutletsinSuratandAhmedabad.Thestate's largestStarbuckslocationisinPrahladNagar,Ahmedabad, anditprovidesmoreveganoptionsthanotherIndian locations.Inthe2019-20fiscalyear,Navinstatedthatthe companywillopenmorethan30outlets,11ofwhichhave beenopened.

Followingthesuccessfullaunchoftheirbrand,thenext criticalstageinguaranteeingtheirlong-termviabilitywas topinpointtheirtargetdemographic.

The

TargetMarketofStarbucks

Starbucksisahigh-endcoffeecompanywithaclientelethat ispredominantlyfromtheupper-middleandupperclasses. Thebrandisaimedatcustomerswhodesirearelaxing environmenttoconsumecoffeeandunwind.Theseare primarilyhigher-wageprofessionals,companyowners,or

otherhigh-endclientelebetweentheagesof22and50. Peoplewholivefast-pacedlivesdesiredeliciouscoffeeand aquietplacetounwindafteralongday.Starbucksprovides allofthesebenefitsinoneconvenientlocation.Starbucks’ targetdemographiccomprisesbothmaleandfemale consumers,withthemajorityofthesecustomersfalling withinthe25-45agebracket.Thosewhoaremostlyurban, health-conscious,andclass-consciousconsumers.

ThetargetaudiencethatStarbucksusuallylooksforare:

Urban-ish,onthego

High-incomespenders

Ÿ ReachingBeyondthestorefront Ÿ Technologyearlyadopters

Health-consciousprofessionals

Flexibletochange

TheMarketingStrategiesofStarbucks

Starbucks’firstmarketingstrategyinIndiawastosegregate customersegmentsbasedonsocioeconomicstatus. Workingprofessionalsandtheirdemandforarelaxing environmentarethefocusofthisproject.Starbucks additionallyseparatesitsmarketbasedongeographyand demographicsbyestablishinglocationsthatcatertothe aforementionedtargetclientele.Mostbusinessesstartoutin anewmarketbyfocusingonaparticularsectionandthen expandintoothercategoriesiftheysucceed.Starbucks followedsuit,expandingitsproductlineandsocialmedia marketingpresencetotargetteensandyoungadultsaswell.

ThismarketingmixhashelpedStarbuckstodevelopa uniquemarketpositionforitsproductswhichhas therebydifferentiatedthebrand’soverallexperienceand haspositioneditselfasahighlyreputedbrand.This marketingmixstrategytotargetthemodernandtechsavvygenerationhasthushelpedinthegrowthofthe useofdigitaltechnologyaswellassocialmediafor promotionsandcustomerengagement.

TheRapidDigitalExpansion

AmongsttheseveralkeyprioritiesofStarbucks,expanding thebrand’sdigitalreachtointeractwithitscustomersisof utmostimportance.Inordertokeepupwiththecustomers, itisimplementingnewwaystoattractdigitallyregistered customersbeyondStarbucks’rewardsprogram.For instance,thecoffeechainisofferingmobileorderservices andleveragingWi-Fisign-insatitsbrick-and-mortarstores.

StarbucksSocialMediaStrategy:Severalpeopleareaware andfamiliarwiththesocialmediapagesofStarbucks.The company’ssocialmediapagesstandoutamongsttherest becauseoftheirdistinctivebranding,interactiveposts,and visuallypleasingcontent.Italsohasadiverserangeof contentincludesrecipes,photography,articles,and features;however,thisstreamcanbebrokendownintoa sequenceofcampaignspitchedatcreatingabettersenseof brandawarenessandcommunity.

StarbucksProduct-basedMarketingCampaigns:Starbucks promotesone-of-a-kindandfan-favoritedrinks.Thebrand iswellawareofhowpopulartheirflagshipgoodsare,but moresignificantly,theyarealsoawarethattheirtarget audienceishungryforthistypeofmaterial.They'vealso builtsocialpagesfortheirmostpopulardrinks,like

PumpkinSpicedLatteandFrappuccino,wheretheyshare pertinentandrelatablememeswiththeirdevotedfans. User-generatedcontent(UGC)playsarolehereaswell. ConsumerphotographsofmoreInstagrammableitems,like theUnicornFrappuccino,arefrequentlychosentoberesharedviaofficialchannelsandutilizedininfluencer marketing.

StarbucksCorporateSocialResponsibility-BasedCampaign

Starbuckspositionsitselfasopen-mindedandinclusiveby usingsocialchangeasamarketingstrategy.The #ExtraShotOfPridecampaign,whichpromotestheLGBT+ community,isoneexample.

Community-BasedCampaigns:Starbucks’digitalapproach alsoplacesapremiumonspotlightingindividualsand communities.Considerthe#RedCupArtcampaign,which notonlyboostsinteractionbutalsocreatesalibraryofuser generatedmaterial.Theylocalizetheinformationbyusing narrativetodemonstrateexamplesofbraveryandcharityin Americanneighborhoods.Starbucksmakesaconscious attempttohumanizethefirmbypublishingtalesontheir Instagramaccountthatemphasizetheemployeesthatplay animportantrole,particularlywhenitcomestocustomer service.Thissenseofbelongingalsomakesonlinecoffee contentsociable,justliketheydidwhentheyeffectively foundedcontemporarycoffeehouseculture.

FestiveMarketing:Starbuckshasalsolaunchedanew seasonalwhole-beancoffee,the#StarbucksDiwaliBlend, forcustomersintheUnitedStatesandcertaininternational markets.Hand-pickedandobtainedfromTataEstatesin KarnatakaandTamilNadu,thecurrentexquisitemixisa must-try.StarbucksDiwaliBlendpayshomagetothe region’srichcoffeelegacyandskill.Itcreatedthe #SketchTheBlendpromotion,inwhichconsumerscould win5freedrinksbysharingtheircreativityontheDiwali Blendcupandsleeve.

Let’sdivedeeperandanalyzetheiroveralldigitalpresence. DigitalMarketingPresenceofStarbucks

Starbucksrecognizesthatitscustomersaredigitallysavvy, makingasoliddigitalmarketingplanessential.Starbucks clearlyfavorsmarketingonplatformsthatallowfortwowaycontactoverchannelsthatonlyallowforone-way communication,suchasprintandtelevision.

Instagram–248K+followers

Facebook–1.1M+likes

Twitter–161K+followers

Starbucksupdatesitssocialmediaaccountsonaregular basisandcreateschallengesandgamestoengagecustomers andgrowitsfanbase.

Thecontentandengagementareconsistentacrossall platforms,andthecompanybelievesinprovidingan experienceratherthanmerelyarouteformarketing.

TheMarketingStrategyDuringCovid-19

We’veallseenhowquicklytheCovid-19outbreakspread overtheworld.Overnight,everybusinessintheworldwas impacted.Andtheyhadtofigureouthowtostayafloatin theseunchartedwaters.Theepidemichadasignificant influenceontheIndianmarket,butStarbuckswas continuallyimprovingtolessentheeconomicimpact.These weretheactionsperformedbythecoffeebehemothduring theepidemic,demonstratingwhyitisthemostvaluable:

TheExpansionofStarbucks

CEONavinGurnaneyindicatedthattheywillopendrivethrustoencouragepeopletointeractwiththem,aswellas homedeliveriestokeepintouchwithclientsduringthe epidemic.Thefirstdrive-thruwasatAmbalaChandigarh ExpresswayinZirakpur.Thecompanyhaslauncheditsapp aswell—StarbucksIndiaAppsothatcustomerscaneasily navigateandpurchasetheirofferings.

StarbucksSocialMediaCampaigns #ReconnectWithStarbuckscampaign:

Starbucks’socialmediacampaignwaslaunchedintwo stages.Customerswereurgedtosubmittheirmeansof reconnectingdespitetheepidemicandtheirfavorite StarbucksmemoryontheirpersonalInstagramaccounts withthehashtag#ReconnectWithStarbucksinthefirst phase.Theyencouragedtheirconsumerstoremarkontheir favoritebeverageonthepostinthesecondphase,“Half CupFull.”Theythensenttheseconsumersaudiomemos withtheirfavoritebeverageandbaristasyellingtheirnames toremindthemofthefamedin-storeexperience.Thiswas anexcellentadvertisementsinceitnotonlyreminded consumersoftheirfondrecollectionsofStarbucks,butit alsomadethemfeelgoodaboutthemselves.

#StarbucksAtHomeand#StarbucksDance:

Starbuckshaslauncheda1literoffreshlybreweddrinks thatcanbeorderedthroughSwiggyandZomatofortakeout ordelivery.Sevenflavorswereintroduced,eachcosting

Rs.550perbottle.Starbucksannouncedthe #StarbucksDancechallengetoadvertisethedrink,asking consumerstofilmadancevideowiththedrinkandpostit totheirpersonalaccounts.Theyguaranteedthewinnera yearoffreeStarbucks.

StrategicAlliancestoEnhancetheExperienceandReach

SignatureMerchandiseLaunchwithFlipkart:

Theepidemicchangedpeople’sshoppinghabitsand pushedthemtobuylocallyproducedgoodsratherthan importedorforeign-madegoods.Starbuckstookadvantage ofthistransitionbyteamingupwithFlipkarttosell StarbucksSignatureMerchandiseontheonline marketplace.Custommugs,tumblers,coldcups,andother itemswereavailable.Customerswillbeabletoorder coffee-makingequipmentfromtheconvenienceoftheir ownhomesinthenearfuture.Starbucksonlyhada presencein12cities;thus,thiswasacalculatedeffortto reachouttocustomersintheirhomesacrossIndiaduring theepidemic,takingadvantageofthecountry’sgrowing relianceonE-Commerce.

Stand-upComedyFestival:

Starbuckshaslaunchedthe#StarbucksComedyFestival, whichwillgiveselectfortunatecustomersafreeticketto thecomicfestival.Onthecustomer’sinvoice,thefortunate codeswouldbepresent.Customerswouldbeexcitedto shopmnowthattheyhaveaprominentline-upof presentersincludingSapanVerma,AzeemBanatwalla,and RahulSubramanian.

Conclusion

Insummary,Starbucksisthemarketleaderbecauseofits dominantworldwidepresenceandleadership.Becauseof itsintimateambiance,invitingenvironment,andunrivaled service,acustomer'sexperienceataStarbucksstoreis undoubtedlyunlikeanyothercoffeeshop.Their welcoming“perfectcoffeeshopatmosphere”shouldbea long-termcompetitiveadvantage.Starbucks’retailoutlets andon-sitecollaborationshaveearnedhigherresponse rates,puttingtheminfrontofthepackinthemature business.Asaresultofitsall-encompassingmarketing approach,Starbucksenjoysastrongmarketposition.

StudioPod

StudioPod

Transforming Spaces into Places

Asitssaidevolutionisthebasicpartofnature.After

worldwarImanythingsunderwentchangeslikely technology,globalization,Healthsector,Education system,etc.overallallkindoffsectorsandfieldsunderwent changesasperthedemandandclosertoaluxuriousand simplerlife.Architecturesectorhasbeenrecognizedasa mostancientartofmankind.Thoughitsaidthatancient architecturewasamasterpiecetodayalsothesectorproves itrightbynewinnovativeandluxuriousideasbeyond normalthoughtsprovingtobethebestevercreationof man-madethingswhichcanbebeautifulwithsafety.

SuchanarchitecturalfirmnamedasStudioPodhas developeditsnameoverthedecades.Inthisinterviewwith MansiSahu,Founder&CEOofStudioPodan ArchitectsDesignersFirm,weshallknowmoreabout journeyofcompany.

Tellusaboutthecompany?

StudioPodisanaward-winning,internationalplanningand urbandesignpracticewiththemheadquartersinMumbai,

MansiSahu

Founder&CEO

IndiaandrecentlyincorporatedintheUnitedStates.Our projectsareofvaryingscalesthatincludestrategicand regionalplans,transportationandcampusplans,landscape urbanism,placemakingandstreetscapes.

Tellusaboutthejourneyofthecompanysofar?

AbouttheFounders:MansiSahu,SarfarazMomin,and MaheshWaghdhareco-foundedStudioPODin2013.After workingintheUSforafewyears,wedecidedtoquitour comfortablelivesintheUSandmovebacktoIndiatostart anUrbanDesignpracticethatfocusedonhuman-scaled design.Inthepastnineyears,wehaveworkedrelentlessly topushtheboundariesofurbandesignintheIndianand globalcontext.

Thecontextthatwearein,putsusinvariousrolesvarying fromconsultants,activiststoadvocacyforcoreissues.We havenowcompleted50projectsgloballyandwithsome implementationprojectsrecentlycompletedinthepublic andprivatesector.Someofourprojectsoverthelastfew yearsincludedetailedmasterplansinAbuDhabi, sustainabledevelopmenttoolkitsfortheheritagecityof Puri,streamrejuvenationinNayaRaipur,tourismmaster plansinAndhraPradeshandMaharashtra,anddetailed streetscapedesignexecutioncalledOneGreenMilein LowerParel,Mumbai.

Wearealsoworkingwithseveralprivatedeveloperslike Godrej,Mahindra,RelianceandPiramalforMaster Planning,LandscapeUrbanism,andImplementation projectsinmultipleregionsacrossIndia.Onalltheprojects wehaveworkedon,wehavetriedtopushtheconventional designboundariesandemploystate-of-the-artdesignideas andprinciples.

Whatdoyouthinktriggeredthegrowthofthe company?

CityPlanninghasbeentraditionallypracticedbyArchitects andPlannersinIndiainaconventionalway.Withthe growthofurbanIndia,ithasbeenquintessentialtolookat planningandurbandesigninanintegratedmannerof systems-thinkingthroughdifferentlenses.Withushighly adaptableandcollaborativepracticewithdifferent disciplinesthatdealwithurbantransformationsand infrastructure,wehavebeenabletopositionurbandesign inthemainstayofseveralinfrastructureandtransportled projects.

Thisuniquepropositionhasledtoseveralinteresting

SarfarazMomin Co-Founder

projectsinthepublicsector.Similarly,ourpositioningfor developmentwithintheprivatesector,hasgotteninterest fromseveraloftheleadingdevelopersinIndia.Theynow seeurbandesignasaspecializedrolethatweneedtobe hiredfor,forintegratedandholisticmasterplanning exercisesrevolvingaroundthethreepillarsofsustainable urbandevelopment.

Whatestablishesthelong-standingsuccessofthe company?

Ourhighlycollaborativeapproachallowsustowork seamlesslywithprivate-andpublic-sectorclientssuchas localmunicipalcorporations,developmentauthoritiesand othergovernmentagencies.

Whataretheservices/productsyouprovide?

Wespecializeinurbanplanning,urbandesign,landscape urbanism,transportplanningandrealestatemarket analysis.

Anynewadditionstoyourservicelineup?

RealEstateMarketAnalysisDesign-BuildandProject ManagementConsultancyforourlarge-scaleurbandesign projects

Tellusaboutyourprofessionaljourney?

MansiSahu,SarfarazMomin,andMaheshWaghdharecofoundedStudioPODin2013.Allthreehaddifferent journeysandglobalexperiencesbutdecidedtoquittheir comfortablelivesintheUSandmovebacktoIndiatostart anUrbanDesignpracticethatfocusedonhuman-scaled design.ThemainaimofcreatinganUrbanDesign& Planningfocusedfirmwastoexecuteanddesignprojects thatbecomeincubatorsofchangeintheneighborhood, regionandalsoatglobalscale.

In2014RahulDalal,atransportengineerandplanner joineduswithasimilargoaltointegrateUrbanDesign &TransportPlanning.Inthepastnineyears,wehave

workedrelentlesslytopushtheboundariesofurbandesign &PlanningintheIndiancontext.Thecontextthatwe arein,putsusinvariousrolesvaryingfromconsultants, activiststoadvocacyforcoreissues.Today,weareworking withGovernmentagencies,Privatebuilders,Mumbai &BangaloreMetrodepartmentaswellasNGO'swith similarethosandvisionstodesignspaceswiththelensof PeopleOrientedDevelopment.

Anyachievementsyouwouldliketoshare?

StudioPODhaswonseveralaccoladessinceitsinception.

2014BestUpcomingurbanplanningstart-upinIndia-by SmartCitiesCouncil2015AIAMiddleEastUrbanDesign AwardforMasdarCityPhase2DetailedMasterPlanin collaborationwithCBT

2016RepresentedIndiaandpresentedattheInternational SmartCitiesSummitatWashington,DC,alongwith AustraliaandUAE

2019Won1stprizeintheEyesontheCanalCompetition forRestorationoftheBuckhinghamCanalinChennai, India

2019AIAMiddleEastUrbanDesignAwardforMasdar CityPhase4DetailedMasterPlanincollaborationwith CBTandmanymore

YourtakeonwhereArchitectureDesignisgoingahead inthefuture?

ForanUrbanDesignfirm,architecturedoes'tstops withinthecompoundsofasite.WethinkthePublicRealms withinthebuildingsandspacescanbecomeincubatorsof urbanlifeinIndiancities.Withthemrich,historicand socialcontext,Indiancitiesoffertremendousopportunities forintegratingsignificantpublicspaceswithinfrastructure upgradation.ForanUrbanDesignfirmisaconstant exerciseofzoominginandzoomingout.

Largescalevisionplanswithsmallinterventionswithbig impactsdirectlyonthelifeoftheusers.Indiaoffers opportunitiesfordesignateverycorner,oneneedstojust identifypotentialsofprojectswhetherincitiesandvillages. Wehavedesignandplanningopportunitieseverywhere.

Newopportunitiescouldbecreatedtodevelopabetterand impactfulpublicrealmthatcantrulytransformour country'squalityoflife.Boostingtheliveabilityofcities throughthisinnovativeintegrationwillmakeIndiancities trulysmartandhelptransformspacesintosuccessfulplaces isoutplanaheadforallfutureprojectsatPOD

RahulDalal DirectorOfTransportation

HOW TO SUCCEED IN A REAL ESTA ROLE

IN ATE

Therealestateindustrycanbe

adog-eat-dogworld,soyou needtoconstantlykeepon

topofthingsifyoutrulywantto succeed.Therearemassesof competitorsoutthereforyoutokeep aneyeon,newtechnologytoget gripswith,andupcomingtrendsin themarkettobeawareof.It’sa dynamicindustry,tosaytheleast. Buthowdoyoumakeasuccessof yourselfinrealestate?That’swhat we’regoingtodecipherinthis article.

1.JoinaReputableBusiness

Ifyougetinvolvedwithabusiness thathasagoodreputationandis recommendedbyotherrealestate agents,thenyou’remuchmorelikely todowell.Thebetterthecompany, thebettertheopportunitiesyou’re presentedwith.Thisalsomeans you’remorelikelytobetreatedwell asanemployee,soitgivesyoupeace ofmindinthatrespectandallows youtodothebestyoucaninyour role.Considerapplyingforrolesat realestatebrokerageslikeCompass, astheyarepopularwithapplicants andreceivepositivereviewsonline.

2.KnowYourIndustry

Therealestateindustryisever changing,soyouneedtomakesure thatyoukeepupwithit.Thismeans youshouldwatchcurrentrealestate shows,readtherightmagazines,and speaktothepeopleintheknow. Littlestepsyoutaketofurtheryour knowledgecanreallyenhanceyour performanceandexcelyouinyour career

3.ConstantlyBrushUpYourSkills

Aswellasyourknowledge,you’re alsogoingtowanttoconsistently upskillwherepossible.Thiswill

allowyoutochallengeyourselfand keeponimprovingthroughoutyour life.Thereisalotyoucanlearn withinyourrealestaterolethatyou canalsoputtogooduseoutsideof work.Ifyounoticethereareareas you’dliketoimproveon,whetherit beyourconfidenceorpeopleskills, thentherearewaysyoucanputthe timeinandimproveonthese.

Itcouldevenbeworthtalkingto yourmanagerorbossaboutdifferent routesyoucantaketohelpyouto focusoncertainskills.They’llbe impressedyou’reshowinginitiative, tryingtobetteryourself–theymay alsobeabletoofferyousomeform oftraining.

4.BeGenuine

Oneofthebestwaystosucceedin realestateistobegenuine.It’snot allaboutsellingtoanyonewhowill buy.It’saboutconnectingbuyersto homestheywilllove.Oftenreal estateagentscanhavea“salesy” reputation,meaningthatpeople sometimesdon’ttrustthem.Tryto breakthisstereotypeandanswer questionshonestly.Yourcustomers willappreciatethisandyourbusiness ismorelikelytogetword-of-mouth recommendationsduetoit.Italso meansthattherightpersonforthe houseshouldbetheonewhoendsup buyingit,evenifitdoestakesome extratimetofindthem.

Ifyouputthehardworkin,acareer inrealestateisonethatcanlasta lifetime.Successstartswithyou!

A R C H I T E C T S

Reshaping the denition of Excellence

Ar. Noufal C Hashim PRINCIPAL ARCHITECT

Fromsinceancienttimesarchitecturehasbeena pieceofartworktotheworld.Amongthe masterpieceslistancientcivilizationsandtemples aremorepopular Theartworkissimplymasterpiecein time.DuringEuropeanandBritishtimes,thearchitectural workchangeddrasticallyincludingmoreluxuryin lifestylesandliving.

Architecturesectorhasbeenrecognizedasamostancient artofmankind.Thoughitsaidthatancientarchitecturewas amasterpiecetodayalsothesectorprovesitrightbynew innovativeandluxuriousideasbeyondnormalthoughts provingtobethebestevercreationofman-madethings whichcanbebeautifulwithsafety.

Herewewouldlookovertheworkwithdevotionand perfection.TWOireshapingthedefinitionofworkwith perfectionandexcellence.

InthisinterviewwithAr.NoufalCHashim,CEO& ManagingDirectorofTWOiArchitects,weshallknow moreaboutthecompany'sgrowthandjourneythroughthe hurdlesandchallenges.

Q1.Tellusaboutthecompany?

OurfirmTwoiarchitects,isanarchitecturalpracticeat CalicutandBangalorebyAr.NoufalCHashim.Thefirmis adesignandconceptorientedarchitecturalconsultancythat focusoncustomarchitectureandcommittedtoexcellence inArchitecture,Planning,Landscapeandinteriordesign. Webelievethatwell-designedspacesaddagreatamountof spiritandimprovethevalueandqualityoflife.Foruseach spaceisoneofakindandbyfollowingthisnotionwe createinterestingdesignsandfunctionalarchitecture solutionsforourclients.

Q2.Tellusaboutthejourneyofthecompanysofar?

WeareintothefieldofArchitectureforover4yearsheaded byourPrincipalArchitectAr.NoufalCHashimwhobegan hiscareerasanArchitectintheyear2003.After15yearsof successfullyheadingajointventure,hedecidedtopart wayshappilyandpracticeindependentlyfulfillingand exploringindividualvisions.Thus,hestartedTWOi architectsatCalicutintheyear2018withfewprofessionals whowereworkingunderhimbefore.Thejourneyoffour

yearsofTWOiarchitectssimplyslippedinthemidstofa lotoflearningprocess,slog,eventsandmanyactivities.We startedtheofficewithgoodClientbaseandsoonwe receivednewprojects.Itwasaroundthistimethe devastatingKeralaFloodhappenedinalmostalldistricts, andtheofficewashitbyfloodtwiceresultinginmajor damagetotheworkspaceandthebelongings.Weovercame allthosedifficultiesandweresettlingdown,andthatwas thetime,theoutbreakofCoronain2020.Justlike everyone,ourofficealsostartedworkingremotely,few projectswereonhold,itwasdifficulttohandledistantsites, coordinationandgroupworksatthebeginningofthe seasonbutsoontheteamadaptedthenewnormal.Now thingsarebackandeverythingisgoingwellasbefore.And betweenallthesestruggles,inthesefouryears,wehave completed18projectsofdifferentcategories,webaggeda fewawards,ProjectswithNationalLevelrecognitionetc. Currently,wehave26ongoingprojects,weworkwithother reputedfirmsinconsortiumandalso,wetakeupthe governmentprojectstoo.

Q3.Whatdoyouthinktriggeredthegrowthofthe company?

It'sbeenfouryearssincethecompanyhasfoundedand therearevariousfactorsthatcontributedtoitsgrowth. ThemajorfactoristheexperienceofthePrincipal Architect.MrNoufalhad15yearsofexperiencewhen thecompanywasbeingfounded.Hisexperiencein workingwithvariousprojectswascrucialatthetimethe companywasbeingfounded.Anotherfactorwouldbethe teamthatwaschosenwhenstartingthiscompany,these werethesamegroupofprofessionalswhohadassisted MrNoufalinhisprojectsinthelastcompany Theywere veryfamiliarwithhisworkingstyle,whichmadeiteasier atthestart.Thedifficultyofhiringanentirelynewteam andgroomingthemwasavoided.Westartedwithjust twoprojectandsoweputinalloureffortstoensurethat weprovidethebestservicetoourclients.Acoupleofour projects,agovernmentprojectandaresidentialproject receivedgoodreachonsocialmedia,andwhichinturn helpedusingettingmoreprojects.

Q4.Whatestablishesthelong-standingsuccessofthe company?

Althoughwecannotcompletelyquantifywhatmakesthe firmsuccessful,thequalityofservices,varying managementstyles,officeculture,thecoreteametc contributessuccess.Everysmallstepwetakeforthe bettermentofaproject,beitthedesign,thequalityof deliverables,communicationwiththeclients,the consistenthardwork,motivationofteam,thefreedomwe givetotheteam,studyingthenewmaterials,trends,the marketetcmustbeaconstantpracticeforalllevelof employees.

Q5.Whataretheservices/productsyouprovide?

OurArchitecturalServicesisafullpackagefrom preparingtheconceptanddesigntothesoftfurnishing. Thisprocessincludesdeliveringthecompletesetof drawingsrequiredfortheconstructionaswellasforthe approval,EstimationandFixingofContractorsforevery scopeofworksandperiodicmonitoringoftheprojectat allthestagesofaproject.

Q6.Whatsetsyouapartandwhatmakesyour services/productsaheadofthecompetition?

Webelievethatdeliveringthebestdesignandconceptto theClientisnotonlyimportant,atthesametime,

practicallyexecutingthosedesigninthebestpossibleway withinthescheduledtimeisalsoveryimportant.We provideeachandeveryminutedetailsthatisrequiredatthe siteforconstructingasperthedesignandconcept.Though, weonlyneedtomonitorthesiteperiodicallyasperour scopeofwork,wetakeinitiativetocloselymonitorallthe works,preparingsnagsandrectifyingthoseatthesiteat everystageofworks.

Q7.Howdoesyourcompanykeepupwiththelatest trendsandpracticesinthearchitecture?design industry?

Intheever–changingworldthatwelivein,oneofthebest thingswecandoistokeepupwiththecurrentmarket trends.Socialmediaisoneoftheplatformsandtrend emergedthesedaystokeepusinthecurrentmarkettrends andpracticesinarchitecture.Thisbenefitstostayusupto dateaboutthenewmaterials,technologies,predictions,new opportunities,tobuildcredibility,betterbusinessand

branding.Butatthesametime,whencomingto materialsandtechnologies,wedonotbelieveinblindly followingthetrendsunlessstudyingaboutanew product/technology,itsprosandconsaswellasthecost analysis.

Q8.Anynewadditionstoyourserviceline-up?

WeexpandedourofficetoBangaloretoo

Q9.Responsibilitiesofanentrepreneur?

BuildingaBusiness,especiallyservice-orientedbusiness isnotaneasyjobinthiscompetitiveandfastevolving world.Ithastobegonethroughaseriesofsmallsteps andintelligentmanagement.Itisalifelonglearning processthatoneshouldbeabletomanageandsupervise allrelatedactivitiesconstantlytorunthefirm successfully

Q10.Tellusaboutyourprofessionaljourney?

ArchitectNoufal.C.Hashim,thefounderofTWOi architects,isoneamongtheknownArchitectsinCalicut whohaspavedhisownwaytohisprofessionalcareer. HecompletedhisB.ArchatM.E.S.Schoolof Architecture,Kuttippuram,UniversityOfCalicutduring theacademicyear1999-04.Hestartedhisprofessional careerintheyearJuly2004undervariousarchitectsand inthemiddleof2006,hestartedaventureatCalicuton partnershipbasis.Laterintheyear2018,he independentlystartedTWOIarchitects,aCalicutbased ArchitecturalConsultancywhichisassociatedwithall kindsofProjectsespeciallyPublic,Residential, commercial,assembly,institutional,educationaletc.The firmfocusesoncustomarchitectureandcommittedto excellenceinArchitecture,Planning,Landscapeand interiordesign.Apartfromthese,thefirmhasseveral Nationallevelachievementsforitsprojectsandactivities toitscredit.