MARKETING COORDINATOR (APAC)
Suchita P.
PR & MARKETING COORDINATOR
James H.
BUSINESS DEVELOPMENT EXECUTIVE
Shraddha S.
CREATIVE CONTENT EDITOR
Shalmali W.
CREATIVE DESIGN HEAD
Sankalp K.
Mahadev P. GRAPHIC DESIGNER
SOCIAL MEDIA MANAGER
Narendra S.
DIGITAL CIRCULATION MANAGER
Amanda V.
Celebrating Visionary Leadership! Aswestepinto2024,innovationandleadershipcontinuetodrivetheglobalbusinesslandscape.AtThe EnterpriseWorld,wetakeprideinrecognizingtheindividualswhonotonlyleadbutinspire transformativechangeacrossindustries.Thesearethevisionarieswhopushtheboundaries,foster growth,andsetnewbenchmarksforsuccess.
Inthisspecialedition, wespotlightthosewhoare TopProminentPersonalitiesToWatch-2024, reshapingtheirrespectivesectorswiththeirextraordinaryleadershipanddedicationtoprogress.These individualsunderstandtheimportanceofinnovationandhaveadeepcommitmenttomakingimpactful contributionstotheirindustriesandcommunities.
OnesuchexemplaryleaderisMr.ParveenKumarJangra,theChiefOperatingOfficerandChief TechnologyOfficerofOrianaPowerLimited.Featuredonourcoverstory,Mr.Jangraembodiesthe spiritofforward-thinkingleadershipbycontinuouslystayingaheadintheever-evolvingsolarpower sector.Hiscommitmenttoinnovationisreflectedinhisproactiveapproachtostayingabreastofthe latesttechnologiesandtrends,ensuringthatOrianaPowerremainsaleaderintherenewableenergy space.
Mr.Jangra’sdedicationtoharnessingthepowerofsolarenergyandpushingtheenvelopeof sustainabilitystandsasabeaconforfutureleaders.Hisjourneyshowcasestheimportanceof adaptability,technologicalexpertise,andaclearvisionforagreenertomorrow.Leaderslikehimremind usthattrueinnovationrequiresnotjusttechnicalacumenbutacommitmenttocontinuouslearningand thecouragetopavenewpaths.
EnteringtherenewableenergysectorwasafortunatealignmentwithMr.Parveen’sfather’svalues.With atechnicalbackground,hestartedOrianaPowerLimited,whichfocusedonaddressingchallengesin thisfield,includingengineeringservices,materialqualityinspection,andexecutioncapabilities.He alwaysaimedtotackledifficultprojectsandturnchallengesintoopportunities.
AswepresentthiseditionofTheEnterpriseWorld,weinviteourreaderstoexploretheremarkable storiesofthesetoppersonalities.Theyaretheoneswhowillshapethefuturewiththeirideas, leadership,andunwaveringdedicationtoexcellence.Wehopetheirjourneysinspireyouasmuchas theyhaveinspiredus.
Shalmali W.
Mr.ParveenKumarJangra,COO&CTOofOrianaPower Limited,exemplifiessuchleadershipbydedicatinghimselfto stayingattheforefrontofsolarinnovationsandmaintaininga thoroughawarenessofalltherecenttechnologiesandtrendsin thesector.
Mr.ParveenKumarJangrahasover16yearsofexperiencein thesolarenergysector.Hecomesfromalower-middle-class familyinasmalltowninHaryana.Hisfatherwasalaborerwho believedinthepowerofeducationtoprovideabetterlifefor hischildren.Despitethefinancialconstraints,hetookloansto fundMr.Parveen’sengineeringeducation.Mr.Parveen’s father’svisionandcommitmentinspirehimeveryday.His father’slessonsonhonesty,hardwork,andvaluingnaturehave deeplyinfluencedhislife.
Enteringtherenewableenergysectorwasafortunatealignment withMr.Parveen’sfather’svalues.Withatechnical background,hestartedOrianaPowerLimited,whichfocused onaddressingchallengesinthisfield,includingengineering services,materialqualityinspection,andexecutioncapabilities. Healwaysaimedtotackledifficultprojectsandturnchallenges intoopportunities.
TheremarkabletransformationdrivenbytheIndianMinistryof NewandRenewableEnergy(MNRE)hasinspiredMe. Parveen.Overtheyears,theministryhasrevolutionizedthe solarindustrybymakingitfinanciallyfeasibleandsustainable. Thistransformationwasachievedthroughasubstantial reductionintariffs,fromRs.18perkWhtoanimpressiveRs. 2.50-2.87perkWh.Suchareductionnotonlypositionedsolar energyasthecheapestsourceofpowerbutalsodemonstrated thatrenewableenergycanbebothenvironmentallybeneficial andprofitablecreatingawin-winsituationforeveryone involved.
10 MR. PARVEEN KUMAR JANGRA UPSHOT BLOG Bali: A Blend of Traditions With Modernity
Looking for an Online MBA? Here Are 8 of the Best Online MBA Programs
From Model T to Electric Cars How Ford Transformed the Automotive Industry ?
The Power Of Promotional Custom Products In Branding
Cover Story MR. PARVEEN KUMAR JANGRA Transforming the Renewable Energy Industry with Effective Leadership Leadership in the renewable energy industry has changed in recent years due to technological advancements, increased competition, and a strong emphasis on sustainability. Leaders need to be creative, exible, and forward-thinking. The key qualities a leader should possess to be successful in this industry include a good understanding of technology, the ability to motivate and inspire a diverse team, a strategic vision, and a commitment to sustainability. It is important to prioritize the customer needs and adapt to digital advancements. Aligning with India’s vision to increase the use of renewable energy, leaders must focus on scalability and integration of renewable solutions. Mr. Parveen Kumar Jangra, COO & CTO of Oriana Power Limited, exemplies such leadership by dedicating himself to staying at the forefront of solar innovations and maintaining a thorough awareness of all the recent technologies and trends in the sector.
Inspiring Journey & Achievements Mr.ParveenKumarJangrahasover 16yearsofexperienceinthesolar energysector.Hecomesfroma lower-middle-classfamilyinasmall towninHaryana.Hisfatherwasa laborerwhobelievedinthepowerof educationtoprovideabetterlifefor hischildren.Despitethefinancial constraints,hetookloanstofundMr Parveen’sengineeringeducation.Mr Parveen’sfather’svisionand commitmentinspirehimeveryday. Hisfather’slessonsonhonesty,hard work,andvaluingnaturehavedeeply influencedhislife.
Enteringtherenewableenergysector wasafortunatealignmentwithMr Parveen’sfather’svalues.Witha technicalbackground,hestarted OrianaPowerLimited,which focusedonaddressingchallengesin thisfield,includingengineering services,materialqualityinspection, andexecutioncapabilities.Healways aimedtotackledifficultprojectsand turnchallengesintoopportunities.
Themostsignificantmilestonefor Mr.ParveenwasthelistingofOriana PowerontheNationalStock Exchange(NSE).Transformingfrom astartupintoapubliclytraded companyinjusttenyearshighlights thecommitmenttobuildinga sustainableandprofitablebusiness. Otherkeyachievementsinclude completedinstallationsindifficult terrains,whichposedsignificant challengesfrombothexecutionand structuralperspectives.
InspiringSourcesandPersonalities TheremarkabletransformationdrivenbytheIndianMinistryofNew andRenewableEnergy(MNRE)hasinspiredMr.Parveen.Overthe years,theministryhasrevolutionizedthesolarindustrybymakingit financiallyfeasibleandsustainable.Thistransformationwas achievedthroughasubstantialreductionintariffs,fromRs.18per kWhtoanimpressiveRs.2.50-2.87perkWh.Suchareductionnot onlypositionedsolarenergyasthecheapestsourceofpowerbutalso demonstratedthatrenewableenergycanbebothenvironmentally beneficialandprofitablecreatingawin-winsituationforeveryone involved.
AnotherinspirationalsourceinMr.Parveen’slifehasbeena professorhemetwhileworkingwithagovernment-backedsolar institute.Theprofessorcollaboratedwithhimonphotovoltaic(PV) solarprojects,exemplifyinganunparalleleddedicationandpassion forsolarenergy.Despitebeingagovernmentemployee,the professor’scommitmenttranscendedtheusualboundariesoftime, workingtirelesslydayandnight,evenonweekends.Hisunwavering passionanddedicationtohisworkinspiredMr.Parveenprofoundly
TransformingtheSolarIndustry ThreeyoungprofessionalsfoundedOrianaPowerin2013.Itisa leadingsolarenergysolutionproviderinIndia,specializingin constructingandoperatingsolarprojectsforindustrialand commercialcustomers.Ithasgainedrecognitionfordelivering innovativesolutionssuchaselevatedcarparkingenergysystems, floatingsolarsolutionsonwaterbodies,andsolarenergyprojectson hillyterrains.ItsjourneyfromasmalltowninHaryanatoa recognizednameintheindustryisatestamenttoresilienceanda commitmenttosustainability.
Thestrongpartnershipamongthefoundingteamhasplayedavital roleinthecompany’sgrowthandsuccess.Hisbusinesspartners haveplayedcrucialrolesthroughoutthejourneyandtheir synchronizedeffortshavebeeninstrumentalinovercoming challengesandseizingopportunities.
Stayingupdatedwiththeever-evolvingmarketdynamicsiscrucial intherenewableenergysector.OrianaPowerhasalwaysbeenopen toembracingnewtechnologies,understandingthatwhilesome attemptsmaynotsucceed,eachexperiencecontributestoitsgrowth andknowledge.Thisopennesstoinnovationensuresthatitremains attheforefrontoftheindustry
Company’s Customer-Centric Approach Mr.Parveenregularlyreadsbooks,magazines,andnewspaperstostayinformed.Thisprovidesvaluable insightsintothelatesttrendsanddevelopments.However,themostsignificantsourceofmarket intelligencecomesfromthecompany’scustomer-centricapproach.Byfocusingontheuniqueneedsof eachcustomer,itgainsadeepunderstandingofemergingopportunitiesandrequirements.Thisoften involvessignificantcustomizationoftheproductsandsolutionstailoredtomeetspecificdemands.By continuouslyengagingwithitscustomersandimplementingnewideasbasedontheirfeedback,the companymaintainsadynamicandresponsivebusinessmodel.
ADVICE FOR LEADERS & ENTREPRENEURS One key difference between a professional and an entrepreneur is the ability to take risks. Mr. Parveen says that as an entrepreneur, the risk-taking ability is signicantly higher. One must have clarity about what to start and where to begin. Knowing the strength is crucial. An entrepreneur has a different mindset and approach to dealing with tasks, focusing on innovation, and seeking challenges. Developing a professional skill set is essential after starting an entrepreneurial journey.
Everyone has a thought or an idea, but what sets successful entrepreneurs apart is their capability to take risks. This doesn’t mean taking risks blindly; it involves calculated risks. Assess the potential rewards and pitfalls, plan meticulously, and be prepared for setbacks. Ultimately, the execution of an idea depends heavily on one’s willingness to take these calculated risks.
OvercomingHurdles Becauseoftechnicalbackground,the teamstruggledwiththefinancial aspectsofrunningabusiness.They faceddifficultiesinfinancialplanning, understandingcashflows,and managingbudgets.However,they embracedthechallengesaslearning opportunitiesandgainedknowledge throughcoursesandexpert consultations.Thisapproachenabled themtobuildasolidfinancial foundationfortheirbusiness.
Anotherchallengewastoconvince customerstochooseOrianaPower overestablishedcompetitors.Theteam wasoftenasked:“Whyshouldwe chooseyou?”.Toaddressthis,they focusedonstrengtheningthevalue propositionbyemphasizingthe company’sabilitytomanage complicatedsiteconditionsanddeliver betterexecutiontimelines.These factorsgaveitacompetitiveedgeand helpedbuildcustomertrust.
SecuringfinancingforRenewable EnergyServiceCompany(RESCO) projectswasparticularlydaunting. Becauseitwasastartup,lenderswere hesitanttofinancetheprojects.To overcomethis,theteamusedtheir homesascollateral,valuedatmore than100%ofthetermloan.This helpedtheminsecuringthefunding. Raisingequitypresentedanother significanthurdle.Despitenumerous attemptswithhigh-net-worth individuals(HNIs),privateequity firms,andinvestors,itfacedrepeated rejections.Undeterred,theteam pursuedlistingontheexchangeboard asanalternative.Theymeticulously preparedandsuccessfullylistedonthe NSEwithinaneight-monthtimeline, enablingthemtosecurethenecessary equity.
MajorResponsibilitieswithintheIndustry Mr.Parveen’sprimaryresponsibilityistoestablishandcommunicate thestrategicvisionforthecompany Thisincludesdefiningthelongtermgoals,identifyingkeygrowthopportunities,andensuringthatthe missionandvaluesareconsistentlyupheldacrossalllevelsofthe organization.Giventheimportanceoftechnologicaladvancementinthe field,healsooverseestechnologystrategy.
OperationalefficiencyiscriticalintheEPCsector,andheisdeeply involvedinoptimizingtheprocessesandworkflows.Thisincludes overseeingprojectmanagementtoensurethatprojectsarecompletedon time,withinbudget,andtothehighestqualitystandards.Healsobuilds andmaintainspartnershipswithkeystakeholders,includingtechnology partnersandresearchinstitutions,todrivecollaborativeeffortsandstay aheadofindustrytrends.
COMPANY CULTURE At Oriana Power, employees are the backbone of its success and the company prioritizes the well-being and professional growth of its employees. It fosters a collaborative and inclusive work environment where everyone’s ideas are valued and encouraged. During the COVID-19 pandemic, the company made it a point to put its employees rst. Despite the difcult circumstances, it had some operational sites that generated revenue, allowing it to continue paying salaries. Regardless of the limited prots earned during that period, the company made sure to pay salaries. This commitment to its employees’ nancial stability underscored the dedication to their welfare.
WORK-LIFE BALANCE BalancingworkandpersonallifeischallengingandMr.Parveenensuresthatheachievesthisbyprioritizingtocarveout dedicatedtimeintheearlymorningforhimself.Fitnessisasignificantpartofhisroutineandheensurestomaketimeforhis dailyexercisetostayenergizedandfocused.Familytimeisequallyimportanttohim.Theirsupportiscrucialandprovides themotivationneededtonavigatethechallengeshefaces.Achievingallofthiswouldbeimpossiblewithouthisfamily.By settingasidespecifictimesforfamilyandpersonalactivities,heremainsgroundedandmaintainsahealthybalancebetween workandpersonallife.
Cover Story
If you are one among many individuals who have busy lives, then nding time for education is a task that seems impossible. That is why most people are going for online MBA programs, as they offer you an option of studying when convenient with no effects on the job. However, how do you choose the appropriate one among the many programs available? Here, we will highlight some of the best online MBA programs with guidance on nding a program that matches your schedule and career goals.
Top 8 Best Online MBA Programs in the USA 1. University of North Carolina at Chapel Hill — Kenan-Flagler Business School OneofthebestonlineMBAprogramsisavailableat theKenan-FlaglerBusinessSchoolattheUniversity ofNorthCarolinaChapelHill.Thisparticular programisfamousforitstoughstudycourse,which hasagreatemphasisonimprovingleadershipamong individuals.Itoffersitsstudentsdiversechoicesin studyfields,includingfinance,entrepreneurshipas wellandmarketing,hencemakingitvery customizable.ItisanAACSB-accreditedprogram thatcombinesliveinteractiveclassesadministered overtheInternetwithself-pacedhomework assignments,makingitaninnovativeandenjoyable placeforlearning.
2. Indiana University — Kelley School of Business OnthelistofthefinestonlineMBAprograms,KelleySchoolofBusinessatIndianaUniversityranksamongthetop competitors.Intermsofflexibility,theKelleyDirectOnlineMBAprogramishighlyratedsinceitenablesstudentstofinish theminjust2years,whileotherscanspendupto5yearsbasedontheirtimetables.Allmajordisciplinesinbusinessare cateredforinitscurriculum,andfacultymembersarerecognizedfortheirmasteryandcommitmenttothesuccessof students.
3. University of Southern California — Marshall School of Business USCMarshallSchoolofBusinessprovidesatremendousonlineMBAprogramwithadvanced technologyalongsideprofoundlearninginbusiness.Thecoursetargetsprofessionalswhoarealready establishedintheircareersbutneedtosharpentheirleadershipandstrategicthinkingskills.It’snot surprisingwhythisprogramhasbeenrecognizedasbeingamongthebestonlineMBAprogramsin Americaconsideringitscurriculumthatfocusesoninnovationandentrepreneurshipexclusively.
4. Carnegie Mellon University — Tepper School of Business CarnegieMellonUniversity’sTepperSchoolofBusinessisprominent foritsemphasisonanalyticsandtechnology,makingitaperfectchoice fortechindustryprofessionalsseekinganOnlineMBA.ItsonlineMBA entailsbothonlinecoursescombinedwithsomeface-to-facesessions acrossmajorcitieswithintheUSA.It’ssuitableforthosepeoplewho wantphysicalinteractionratherthansolelyrelyingononlineplatform courses.
5. University of Florida — Warrington College of Business OneofthemostflexibleonlineMBAprogramsthathasbeeninexistenceisprovidedbyWarringtonCollegeofBusiness, UniversityofFlorida.Ithasbothanonline-onlyformaswellasahybridform.Therefore,studentsmayoptforwhichever bestsuitsthem.Thecourseworkcanbetakenthroughanonlineorpart-timebasisformatwherestudentsmeetwiththeir tutorsacoupleoftimesinasemesterbutlearnattheirownpaceduringtherestofthetime.Theprogramalsoboasts accreditationfromAACSBandgivesattentiontoareaslikefinanceandmarketing,amongothers.Affordabilityandgreat ROIcharacterizeWarrington'sonlineMBA.
6. University of Texas at Dallas — Naveen Jindal School of Management AnonlineMBAprogramwithhigh customizationisprovidedbytheNaveenJindal SchoolofManagementattheUniversityof TexasatDallas.Itcomeswithvariousmajors andelectivesforstudentswhowanttospecialize intheirfields.Thisway,professionalscan choosetofocusonparticularaspectsofbusiness accordingtotheirpreferences.Itsreputationfor qualityanditsflexiblestructureplacesitamong thebestonlineMBAprogramsinAmericatoday
7. University of Michigan — Ross School of Business RossSchoolofBusinessattheUniversityof MichiganoffersanadvancedonlineMBA thatisspeciallytailoredtosuittheneedsof workingprofessionals.Liveinteractive classesandself-pacedcourseworkare incorporatedintotheprogram,whichallows studentstocontactfacultyandpeerswhile jugglingtheirotherresponsibilities.Forits focusonleadershipdevelopment,theRoss onlineMBAhasmaintainedagood reputation,hencegivingstudentsaccessto vitalnetworksinbusiness.
TheW.P.CareySchoolofBusinessat ArizonaStateUniversityhasahighly esteemedonlineMBAprogramthatis bothflexibleandaffordable.This programisintendedforindividuals whoarealreadyemployed,anditcan takeaslittleas21monthstofinish.The W.P.CareyonlineMBAisdeemed amongthetopmostexcellentonline MBAprogramsinAmericasinceit concentratesonleadership,innovation, andinternationalcommerce.
Conclusion: Finding Your Fit ChoosingthebestonlineMBAprogramsisanimportantdecisionthatcanimpactyourcareerforyearstocome.The programslistedaboveareamongthebestintheUSA,eachofferinguniquestrengthsandopportunities.Asyou evaluateyouroptions,consideryourcareergoals,learningpreferences,andbudgettofindtheprogramthatbestfits yourneeds.
Remember:
The best online MBA programs are not just about earning a degree—they’re about gaining the knowledge, skills, and network you need to succeed in today’s competitive business environment.
8. Arizona State University — W. P. Carey School of Business
How Ford Transformed The AUTOMOTIVE INDUSTRY? Did you know Ford Motors is the second largest family-owned company in the world? Currently, Henry Ford’s grandson, William Clay Ford Jr., is the company’s executive chairman, keeping the family legacy alive. Founded in 1903, it introduced a revolutionary change in the automobile industry. Today, it leads in terms of electric cars, technology, and sustainability and has manufacturing operations in over 100 countries. However, its story was not good from day one; the company faced many challenges in grabbing the peak point in the automobile industry.
In this article, you will learn about Ford’s history, challenges, marketing strategies, and inuence on the automobile industry.
BrandHistoryofFordMotors Ford'shistorybeganin1903,whenHenryFordfoundedthecompanyinDetroit,Michigan.Hisgoalwastomakecars affordableforeveryone.In1908,itintroducedtheModelT,whichbecameincrediblypopularbecauseitwasreliableand inexpensive.
Tomeetthehighdemand,itcreatedtheassemblylinein1913,revolutionizingmanufacturingbymakingitfasterandmore efficient.Thisinnovationallowedittoproducecarsonamassivescaleandsellthematlowerprices.
Overtheyears,Fordhasintroducedmanyfamousmodels,liketheMustangin1964andtheF-150truck,whichhasbeena best-sellerfordecades.Thecompanyalsoexpandedglobally,openingfactoriesandsellingcarsaroundtheworld.
Today,itcontinuestoinnovatebydevelopingelectricandself-drivingcars.Despitemanychangesintheindustry,itremains aleadingautomaker,knownforitsstrongheritageandcommitmenttoquality
How Is the Ford Different From Other Car Manufacturers? Ford has a history of taking part in resolving social problems. They take initiatives to support education, environmental sustainability, and disaster relief.
It offers a wide range of vehicles in terms of shape, size, performance, designs, and colors.
It has been a leader in integrating advanced technology into its vehicles like the SYNC infotainment system, which was one of the rst to offer voice-activated controls.
It has introduced several car and truck models that have become symbols of design and performance.
It aims to produce electric cars, saving the environment. It is investing $22 billion in electrication through 2025.
What Are the Challenges Faced by Ford? • Operating in 100 countries, it had to struggle hard with the culture and trends of the market to gain stability.
• It had to show a strong presence on social media to get feedback from customers and stay updated with the technologies and trends.
• As cars are more connected and rely on technologies, the chances of hacking and cyber-attacks grow. Technical experts can help in resolving this problem.
• Maintaining a strong brand image and reputation requires consistent quality services, customer services, and timely innovation. One bad step can ruin years of effort.
• Whether their sales rate is good or bad, the company has to pay their workers.
10 INTERESTING FACTS ABOUT FORD YOU DIDN’T KNOW • ThefirstcarsoldwastoDr.Pfennigin1903,for atotalof$850.Ithada2-cylinderengineand couldreachatopspeedof30mph.
• HenryFord’sgrandsonandcurrentCEOofFord Motors,WilliamClayFordJr.,ownsitsfirst vehicleeversoldin1903.
• ThomasEdisonandHenryFordwerelifelong friends.HenryrequestedthatThomasEdison’s soncapturethelastexhaleofThomasinthetest tube.Hekeptthistesttubeasaspecialkeepsake torememberEdison.
• Thecompany’ssignatureblue,ovallogowas introducedafter4yearsofitsfoundation.
• FamouslegendaryDoorssingerJimMorrison onlyeverownedonecarinhislife,whichwasa 1967ShelbyGT500byFord.
• In2012,ChevroletstoletheideasfromtheFord SuperDutytrucktosetuptheirownChevyTruck displayattheTexasStateFair.
• Thunderbirdwasoneofthefirstcarslaunched asapersonalluxuryvehicle.
• In1932,itintroducedthefirstaffordableV8 engine,providingmorepowerandperformance toeverydaydrivers.
• Itwasoneofthefirstmanufacturerstooffer airbagsforthesafetyofpassengers.
• By2020,thecompanyhadproducedover350 millionvehicles,makingitoneofthehighestvolumeautomakersinhistory
FORD’S MARKETING STRATEGY TO REACH POTENTIAL CUSTOMERS CustomerTestimonials:
Thecompanytakes thepositivefeedback ofthecustomersand showsitontheir socialmediaand hoardings.Ithelpsto attractnewcustomers anddrivesales.
DigitalAdvertising:
Itusesonlineads, socialmedia campaigns,and influencer partnershipstoreach abroadaudience.
UseofInnovative Technologies:
Toattracttech-savvy customers,the companyintroduced featureslikeselfdrivingandelectric vehicles.
TelevisionandRadio:
Medialiketelevision andradioplayavital roleinbrand marketing.They createcompellingads fornewmodelsand excitingoffers.
Promotions:
Itoffersspecial discountsand financialoptionsto attractpotential buyersfromthe middleclass.
ContentMarketing:
OrganizeEvents:
Thecompany organizesmajorevents likesportsandmusic festivals.Ithelpsreach largeaudiencesand associatesitsbrand withpopularactivities.
BrandStorytelling:
Itsharesitsjourney fromsellingitsfirstcar tomillionsofcarstoday, itsstrategies,andits efforts.Thishelpsbuild anemotionalconnection withcustomersand highlightsbrandloyalty.
Itcreatesengaging contentforitspromotion andeducatespeople throughblogs,articles, videos,andreels.With time,itupdatesits contenttoinform customersaboutnew vehiclespecifications.
CONCLUSION: According to the 2023 sales report, Ford sold 4.4 million vehicles and made $166 in revenue. Today, it inspires fellow car manufacturers to learn about innovation, quality, and resilience in the automotive industry. Despite facing many challenges, it keeps adapting to new trends and technologies that have made it rule the automobile industry.
Custompromotionalproductshavebecomeincreasinglypopularamongbusinesses aimingtoenhancetheirbrandrecognition.Thesepersonalizedproductsnotonlyserveas marketingtoolsbutalsoleavealastingimpressiononpotentialclients.Inthisblogpost, wewillexplorethesignificanceofusingcustomitemsforbrandingandhowtheycanbe leveragedtoamplifyyourbusinessinfluence.
10BenefitsofUsingCustomPromotionalProductsinBranding: 1.BuildingBrandIdentity Establishingabrandidentityisessentialforanybusinessstrivingtodifferentiateitselfin amarket.Promotionalcustomproductsofferanopportunitytoreinforceyourbrand’s imageandvalues.Byincorporatingyourlogo,tagline,andcolorschemeonitemslike pens,keychains,orapparel,youcanboostyourbrand’svisibilityandmemorability.
2.UnforgettableMarketing Conventionaladvertisingmethods,suchasbillboardsorTVads,oftenhavelimited reach.Theyarequicklyforgottenbyconsumers.Custompromotionalproductsprovidea connectionwithcustomersthatlastslonger Whenindividualsusetheseitemsregularly intheirlives,theyinadvertentlypromoteyourcompany,creatingamoresignificant impactthanfleetingadvertisements.
3.BuildingCustomerLoyalty Customersvaluebusinessesthatgothemiletoexpressappreciationfortheirsupport. Offeringcustomitemsastokensofgratitudecanhelpnurturecustomerloyaltyand establishconnectionswithyourtargetaudience.Whenindividualsfeelappreciatedbya companythroughgestureslikegiveawaysorpersonalizedgifts,theyaremoreinclined torecallthatbusinesswhenmakingpurchasingdecisions.
4.VersatileAdvertising Promotionalcustomproductsprovideanadvertisingplatformthat’sunmatchedbyother marketingmethods.Companiescanchoosefromarangeofproductsthatresonatewith theirtargetdemographics’preferencesandrequirements–rangingfromtechgadgetsto eco-friendlymerchandise–ensuringtheirmarketingendeavorsstayrelevantand impactful.
5.Cost-EffectiveMarketingStrategy Forbusinessesoperatingwithinadvertisingbudgets, traditionalavenuessuchastelevisionorprintmediacan befinanciallytaxing.Utilizingcustomproductsoffersa cost-effectivemarketingstrategythatenablesbusinesses ofallsizestoattainsignificantvisibilitywithintheir intendedmarket.Theseitemshaveashelflifecompared tomarketingcampaigns,ensuringyourmessagelingers foranextendedperiodatnoextraexpense.
6.IncreasedBrandExposure Enhancingbrandexposureisagoalofeffortsaimingto broadenthereachandappealofyourbrandamong consumers.Bygivingawaycustomitemsattradeshows, events,oronlinecontests,you’regettingyourbusiness directlyintothehandsofpotentialcustomers.Themore theseproductscirculate,themorelikelyitisthatpeople willgettoknowyourbrandandthinkofitwhenthey’re readytomakeapurchaseinthefuture.
7.SpreadingWordofMouthRecommendations Whencustomersreceivecustomitems,theyoftenshare theirexperienceswithothers.Word-of-mouth recommendationsareatoolthatnotonlyincreasesbrand recognitionbutalsofosterstrustwithinacommunity.In today’sageofmediaandonlinefeedback,havinghappy customersendorseyourbusinesscangreatlyimpactits growthandsuccess.
8.ConsistentReinforcement Marketingeffortstypicallyrequirereinforcementto remaineffective.Custompromotionalproductsserveas remindersofyourbrand’spresence,allowingcustomers tostayconnectedwithyourcompanyaftertheirinitial interactionorpurchase.Theseitemsconsistently reinforcemessagesandensurethatpotentialcustomers rememberyouwhenit’stimetomakeapurchasing decision.
9.SetYourBrandApart Inacompetitivemarket,itcanbetoughforbusinesses tostandoutfromtheirrivals.Usingcustomitems presentsanopportunitytoshowcasethequalitiesofyour brandandleavealastingimpression.Byincorporating designs,engagingmessages,orspecialproduct offerings,youcanestablishabrandidentitythat distinguishesyoufromothers.
10.EngageandDelightCustomers Engaginganddelightingcustomersiskeyintoday’s market,whereconsumersseekexperiencesand meaningfulconnectionswiththebrandstheyendorse. Custompromotionalproductsallowbusinessesto connectwiththeircustomersonapersonallevel. Offeringdiscountsorlimitededitionitemsthroughthese productscreatesasenseofexclusivitythatdelightsyour customerbase.
Summary Leveraging custom promotional products offers advantages for businesses aiming to strengthen their branding efforts. By using these personalized items in marketing campaigns, companies can build brand identities, foster customer loyalty, and stimulate word-of-mouth promotion—all while working within budget constraints. Don’t hesitate—start utilizing custom products today and witness your brand reach heights.
