For Everyone, Everywhere CELLCARD

DISRUPTIVE COMPANIES THAT CHANGED THE BUSINESS WORLD

CEO I A N W A T S O N

UPSHOT METROS

Queen of the Orient J A K A R T A

08 Cellcard For Everyone, Everywhere

Fr o m t h e E d i t o r

Communication as a Core of a Business

Upshot Metros JakartaQueen of the Orient

Did You Know Don't Be Afraid to Fail Nutrition and Productivity

20 22 48 34

16 CoAssets Largest Digitally Enabled Investor Platform 26 The Gracious F Your Colour Consultant 30 Rolling Arrays Deciphering the Enigma of Human Resource Transformation

36 40 SilexPro A Technology Innovator Sedicii Innovations Protecting Your Identity, Always 44 WrightZone Dene, Design, Develop and Deploy

Ian Watson

CELLCARD LEADS THE MARKET IN TERMS OF INNOVATION. WE ARE PREPARING A HUGE NUMBER OF NEW INNOVATIVE PRODUCTS AND SERVICES READY TO COMPLEMENT OUR DIGITAL 5G PLATFORM LAUNCH. ‘‘

For Everyone, Everywhere

ho doesn’t own a W mobile phone today? Moving over from beacons, smoke signals, telegraphs the world is today highly reliant on mobile networks for all kinds of communications. Be it internet services, or calling service, telecommunication is a daily need, and just like all the other elements, a mobile phone and a sim-card are a basic necessity. Digitalization is taking over and what is important for that is the uninterrupted internet connection.

Ian Watson, a recognized personality within the telecommunications community, is the CEO of Cellcard, Cambodia’s longest serving telecommunications company with more than 22 years of operation and a customer base of 3.2 million. Cellcard has been ranked Number 1 in Cambodia’s first Consumer Value Index (2017) which rates value for money, across the entire product range, as well as transparency and service.

Operating under the name Mobitel, the company had always been the market leader bringing innovation in both technology and customer service. In 1998 Mobitel was the first to roll out a nation-wide network in Cambodia along with the first SMS and Roaming services. It was in 2005 the company launched 3G and a range of Value Added Services (VAS), followed by a credit sharing platform the following year. CamGSM Co. Ltd was launched in 1997 in a joint venture with Millicom International Cellular offering customers the first prepaid service with scratch cards.

The 3G milestone included the transition from Mobitel to the Cellcard brand name, followed by a $200 million investment in 2007 for Next Generation Network (NGN). Two years later the buy-out of shares from Millicom saw Cellcard become Cambodia’s only 100% locally-owned operator – a credit that has become intrinsic to the brand which still carries the Proudly Khmer tagline today. More innovations followed with the first mobile payment platform in 2010 and the first loyalty program in 2013.

Cellcard services the full spectrum of customer segments with digital content services, voice, data and flexi plans, tourist and roaming packages and a full range of business solutions. Cellcard has transitioned through 2G, 3G, 4G and is now preparing its 5G launch by the end of 2019. As one of Cambodia’s top three brands, Cellcard has built its reputation on trust and reliability and is known as the steadfast operator with Cambodian family values at its core.

Setting up a strong history of industry innovations had its own share of challenges. Cellcard has been in operation for 22 years and was an innovation leader being first to launch a number of initiatives such as MMS, Streaming, Callertunes and Unlimited Downloads. The market experienced major disruption with new multi-national entrants in 2012 who were able to roll out 4G in 2014.

As a single-market operator – and the only Cambodian-owned telco - Cellcard was a late entrant for 4G, launching in 2015 with 300 sites. It was in early January 2017 that Cellcard was able to complete its Cover Story

roll-out going from 300 sites to 3000 sites in 18 months, reaching more than 80% nation-wide coverage.

As the latest to roll-out 4G, Cellcard lost many of the youth segment to its competitors and it has been a challenge for Cellcard to change its brand perception to appeal to youth.

To gain mass appeal, Cellcard launched Cambodia’s most affordable data products Osja Xchange and Big Love with the mantra of giving affordable access to mobile data for all Cambodians.

As a result, mobile data traffic has risen 1000% in the past two years and the average daily usage of mobile data has grown from 200MB to 600MB and more.

The pressure is now on network monitization and on-going maintenance to deal with congestion and improving indoor coverage with Cambodia’s rapid rise in major construction projects.

“Cellcard stands by its vision for a digital lifestyle for customers as well as a digitized economy.”

Cellcard is Proudly Khmer. Its current strapline framing all current communication and campaigns is that Cellcard is for Everyone Everywhere. This reinforces the strategy of affordable access to mobile data for all in Cambodia and the company’s steps to progress the market to an Always On Digital Lifestyle and Economy. Cellcard’s array of Services-

Current flagship offers: • The flexi product Osja Xchange gives customers the ability to

OOKLA AWARD WIN

ANYONE CAN GIVE UP, IT IS THE EASIEST THING TO DO, BUT IF YOU CAN HOLD IT TOGETHER WHEN EVERYONE ELSE WOULD UNDERSTAND IF YOU FALL APART, THAT'S TRUE STRENGTH. “

“

consume $100 of value in either voice or data (or both) for just $1 for 14 days.

• The Big Love data offer increases the data allowance to 10GB for just $1 per week.

Both products come with a full family of different price-points along with additional benefits such as data sharing, free voice allowances and short-term bonus promotions.

Cellcard has moved more aggressively into the youth segment, and has launched a new digital content service which also provides in-home data solutions for residential and commercial use.

• A world-class data centre, Other digital enablers that have helped fuel Cellcard’s expected growth in 2019 include • A new agile Billing System, • A new Customer Lifecycle Management system and Loyalty platform, Cover Story

• New refreshed App repurposed for digital content services such as gaming, music and video on demand. • An all-new app-based Loyalty program using gamification as a key differentiator.

Cellcard’s focus is now shifting to 5G services at the end of 2019 to deliver superfast broadband, premium and priority broadband products for the full range of Consumer and Enterprise segments.

The year 2017 marked the bold and aggressive 4G LTE roll-out ramping up the number of sites from 300 to 3000 nation-wide. As a result, Cellcard has increased its customer numbers by 24% and mobile data traffic over the network has increased by 1000%.The 4G LTE roll-out continues to be a success story for both Cellcard and Cambodia which continues to attract regional and international industry attention. • The 4G LTE success story Cellcard has been awarded for its network reliability, coverage and speed from independent global companies Ookla and OpenSignal for three years in a row (2017 and 2018). Cellcard has also been ranked Number 1 in Cambodia’s first Consumer Value Index (2017) which rates value for money, across the entire product range, as well as transparency and service.

In 2017 the Cambodia’s market had a 36% increase in mobile data connections translating to an injection of $610 million to the local economy. Industry experts attribute much of that to Cellcard’s efforts in building out its 4G network and making mobile data pricing affordable for everyday Cambodian consumers.

• Preparing for 5G With the 4G LTE roll-out nearing completion, Cellcard’s sights are firmly set on building the bridge to 5G. Cellcard’s goal for introducing 5G into Cambodia is to see the new technology become the Enabler of

Dreams.

Cellcard believes that the aspirations of its customers to have a better quality of life should be met by 5G, in its almost limitless applications.

Cellcard has conducted successful 5G trials and will have its first 5G use cases in the market by the end of the year.

5G use cases being developed include: • Smart Cities • Big Data • E-Sim • Artificial Intelligence • Large-scale Augmented and Virtual Reality

Cellcard 5G will be the bridge for all of these applications integrating industry, governments, and consumers to ensure technological advancement improves quality of life for Cambodians.

Also, the company will be launching their new and exciting AR/VR platforms. Cellcard will be the first to launch full Augmented Reality and Virtual Reality /VR education modules, allowing school children to access the latest digital technology even in the most remote areas to assist with education and learning.

“Cellcard will introduce remote health monitoring programs for rural areas further helping people to live healthier lives and give them affordable health care and monitoring.

Enhanced mobile broadband will be launched on our 5G platform allowing people in even the remote areas access to affordable mobile broadband, again bridging the digital divide.

Water monitoring and flood prevention sensors will be introduced to vulnerable areas to give early warning of rising water levels which can have a disastrous effect on people's livelihoods.” Cellcard is moving into OTT with new messaging apps, lifestyle and gaming apps and content services such as Video on Demand.

Gaming is being developed with a new suite of Gamer data packs supplemented by sponsorships and partnerships with some of the world's largest game developers. This is already enabling Cellcard to expose and include Cambodian gamers in the SE Asian gaming tournaments and the international gaming community.

A company with a long 22 years of history did not just gain success overnight. The tipping point for Cellcard in being able to grow its market share and increase revenue was the launch of Cellcard’s 4G LTE network and its stance on mobile data affordability. The Growth Factor

Cellcard’s 4G roll-out has helped drive up mobile data subscriptions in Cambodia in 2017.

A research paper launched in May 2018, “The Role of Mobile Telecoms in Transforming Cambodia” shows 36% uplift in mobile data subscriptions nation-wide, in line with Cellcard’s network roll-out and push for mobile data affordability.

The diagram below shows 36% mobile data growth trend in 2017, up considerably from 2016.

During the past year Cellcard has seen a 25% increase in subscriptions, and the same percentage of uplift in revenue.

Cellcard has played a critical role in driving internet and Social Media usage.

Based on these graphs, the growth trend is only expected to grow in the coming years.

Their subscribers have increased by 24% to 3.2M. Cellcard is well on track to deliver 24% more revenue than previous year. Their mobile data traffic has grown 1000% in the past two years. Also Cellcard customers on average have gone from using 200MB a day to 600MB.

The below graphs show the correlation between the 4G LTE network roll-out and the companies global regional and accolades.

Currently Cellcard is an active participant and speaker in the international 5G industry events and proactively seeks the latest innovations from vendors around the world. Cellcard has invested heavily in latest technology for billing services, data analytics and network monitoring to enable business decisions for future products and services and network provisioning.

“Business is not a rat race , it is a halthy challenging environment , where as a leader of a team you need to be constantly building, adapting and evolving into this really exciting digital future. It’s not only the biggest who will survive, it’s those who can adapt the quickest.” Ian Watson- Leading the Euphoric Empire

Mr. Watson was appointed as the CEO of Cellcard in the July of 2012 and the Group CEO for the Information Technology (ICT) after the successful turnaround of Wing Cambodia. With his sharp business mind, forward thinking for the company and strong negotiation skills, he has earned his respect as a strong leader.

• Best HR Strategy in Line with Business Award by CMO Asia • Dream Company to Work for Award by CMO Asia Under his leadership, Cellcard has earned various prestigious awards, some of which include: • Marketing Campaign of the Year Awarded by CMO Asia • Jul 2019- Best Mobile Network Provider Cambodia Award by • Aug 2019- Super 30 Companies of the Year by the Silicon Review • Feb 2019 - Fastest Mobile Network from Ookla for period July to December 2018 • May 2019 - Cambodia’s Best Mobile Network Service Provider awarded by International Finance Magazine • Fastest Mobile Network from Ookla for period January to June 2019 • “Download Speed Experience” & “Upload Speed Experience” from Open Signal for period October to December 2018 International Business Magazine • Jan 2019- Cambodia’s Best Brand Award from CMO Asia • Dec 2018- Fastest Growing Telecommunications Company from Global Banking & Finance Review • Best Emerging Market Operator Awarded by Telecom Asia

COMMUNICATION as a Core of a BUSINESS

or a business or any F community, communication forms the core or the foundational value. What defines the company's business strategy is the vision of the company, its objectives, values and the business model.

Why a clear business strategy is important, is so that it offers the company with the key information on employee activity. It contains details and critical information on how the business runs and how to keep it ahead in the competition and distinguishable. And what is more important than this is communication of this strategy to the employees, so that the company, as a team can look forward to the goals to achieve.

It is necessary for the employees at every level to understand the business goals so as to make the business strategy work effectively. Not just the upper-front management should have the strategy worked out, but it is necessary for them to disseminate the information down to every employee. Only then can the plan work, or it is just another piece of paper. And this is where communication plays a vital role. A poor communication comes with its hazards. To ensure that the employees’ decisions are lined up with the goals and vision of the company, a proper alignment with the corporate strategies is required. This has given rise to efficient communication strategies for the business models. Company’s today tend to hire communications professionals so that they can strategize neat communication strategies for the companies. These strategies can be varied to suit the corporate personality of the company.

Here are a few key principles of business communication to help get your message through

1. Know your audience- It is the most important aspect. You should tailor and curate your content to suit the features of your audience. This will help to get your message through effectively.

2. Clarity of the messages- When sending a message through, always strive for clarity of the message. If you are clear with what you want to say, the receiver will surely understand the message with the same amount of clarity.

3. Have a purpose in mind- When communicating in a business channel; you must have your purpose of communication clear in mind. You might want to simply inform them, or persuade them for a task, have the purpose clear and communicate accordingly.

Thus with constantly evolving communication, it is necessary for the businesses to adopt new strategies of communications and stay at front to effectively communicate business strategies and the vision of the company with its employee force.

FATIMA AL SHIRAWI FOUNDER

The Gracious F Your Colour Consultant

GCC, dedicated to assisting people and organizations in benefitting through the power of Colour Science and Psychology. Established in 2008, based in Dubai, The Gracious F has assisted a variety of individuals and businesses and holds a Portfolio of national and international organizations. W e see colours everywhere, but seldom do we relate them to the thinking, or look deeper into the meaning behind those particular colours. When it comes to brands, colours do play an important role in how the brand is perceived. With the help of colour psychology, one can build a strong and relatable brand. Colour psychology or colour consultancy is actually the study of colours in relation to the human behaviour. Mastering that is The Gracious F, the colour consultancy founded by Fatima Al Shirawi. She has her expertise on colour psychology, and started the venture of The Gracious F. Established in 2008; The Gracious F has assisted a variety of individuals and businesses. Based in Dubai and working with large organisations, international and local designers, The Gracious F provides specialised services across the Middle Eastern region. The CompanyThe Gracious F is the leading colour solutions consultancy in On the Corporate level, The Gracious F uses its expertise across the aesthetics scope in assisting companies with their branding and corporate identities, in addition to advising them on their corporate and retail space, by implementing modern interior design strategies enhanced by Feng Shui. Established in 2008, the company has assisted a variety of businesses and individuals with its niche specialisation. It has established itself as a leading global player in this space by successfully collaborating with international and local entities. Inception of any company has its initial battles, with The Gracious F, the explanation had to be completely different. The biggest challenge before them was to explain the importance of colours in the branding structure, and then design accordingly. Why colour aspects on a personal level starting with Colour Consulting, personal Styling and Feng Shui of their homes and personal space. It’s important to be driven towards learning something new every day in order to be able to always innovate your services or products, and to maintain the quality of service ‘ ‘ This consultancy company advises individuals through different The Gracious F is the leading Aesthetics Consultant in the Middle East, established with a vision to assist both individuals and corporates in achieving their goals, and fulfilling their objectives.

Nutrition and Productivity

HEALTHY FOOD, HEALTHY MIND

Sure eating healthy is important for your body, but did you know it is as important for your mind?

A healthy diet will not only help you to keep in check your body parameters, but it will also help to improve your concentration, productivity, alertness and problem-solving skills.

PHYSICAL HEALTH AND PRODUCTIVITY

With work schedules so filled up, people often have any time left for any kind of physical activity. This leads to obesity in most of the people. According to researches, people with obesity generally face insomnia or sleep apnea, which later affect their daytime productivity.

COGNITION AND NUTRITION

Poor nutrition doesn't only affect the energy levels of your brain. But many times you must have noticed that eating large amounts of processed foods causes irritability. This can increase the risk of anxiety and depression, making it difficult to concentrate at work.

Though most people take productivity on a personal level, studies have shown that it affects globally. A poor worker health is probably the leading cause of low productivity worldwide. Developing nations face the problem of malnutrition, while developed nations face with health problems such as obesity and other related problems. EFFECTS IN THE WORKPLACE

Don’t Be Afraid to Fail

s in life, similar it is in A businesses- if you never fail, you will probably miss out on some important lessons in life. And to think of it, what is wrong in failing? For most, we do it every day. From pressing the snooze button on the alarm for those five minutes of extra sleep, to many other daily distractions, failure becomes a part of our daily lives. Although, we can all agree that failing to get out of the bed is not same as facing a financial loss in business. That brings us to the important question, what exactly is failure? Considering the current corporate scenario, failing simply means not succeeding at the job you are being paid for. So if you are failing at something, you are probably doing the job wrong, and no one wants it that way. But if you fail, what do you learn from that? These two things go hand in hand, when you fail at something, you always learn something new.

So is failure something bad? To put it in simple words, failure is something that does cross our paths some or the other time in our lives. Nobody would like to fail, but sometimes it’s just inevitable. Of course, it does not mean that you should fail intentionally and cost your company any kind of loss, but it truly is inevitable, and that phase might take you to the lows in life. But does that mean that you are inept or incompetent? Or does it mean that you should resign from the job or leave things unchanged? Of course not! As long as your desire to succeed is larger than your fear of failure, it won’t bother you.

After all, Confucius, a renowned Chinese philosopher has rightly said,

“Our greatest glory is not in never failing, but in rising every time we fail.”

So doing the same thing over and over again will surely lead you through a safe journey, but it won’t lead to any breakthroughs. So don’t worry, it is only natural to have an occasional hiccup, or hit a dead end, or take a wrong turn, It all works for the best in the end!