Enterprising Companies of the Year

Beck

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From Editor’s Desk

Understandingwhatmakesabusinesssuccessfulornotisprobablyoneofthemostconfusingora randomquestion.Butwhenwedivedeeptofindtheanswer,itisforsurethatonecan’tfullyquantify thesuccesstooneparticularpoint,butthereseemtobesimilaritiesinthesuccessstoriesofmost enterprises.Differentiatinginmanyfactors,theproductsandservices,managementstylesandthecoreculture ofthecompany,everysuccessfulbusinessoverlapswithoneanotherinafewfundamentalfactors.

FeaturingforTheEnterpriseWorld’sthisissueofEnterprisingCompaniesoftheYeararethestoriesofsuch successfulbusinesses,thathavemadeitthrougheveryoddstormandmadeittothetop.

FortheCoverStoryreadabout-

flowprofiler®waslaunchedintheUKin2019.Itwasbornfromafascinationwithpersonalexcellenceinthe workplaceandanidealthateveryoneshouldhavetheopportunitytodemonstratethisexcellenceintheirroles.

Additionally,goodemployersshouldbeabletoexpectthattheirpeoplewillbringthebestversionof themselvestotheworkthattheydo.

Seeingpeoplewhooutperformedtheirsetofcircumstancestoachieveandexcelinunexpectedwaysiswhat inspiredthespiritofflowprofiler.

“We continue to draw from the concept of flow state because it is Positive, Personal, and Powerful.”

TheWGroupAssistedLivingCommunitiesisoneofthelargestadulthome/ALPorganizationsinNewYork State.Almost10yearsago,BerryWeissrealizedthatresidentsthroughoutthestateneededasafe compassionate,andcaringplacetolivewhentheycouldnolongerremainaloneintheirhomes.Themission becametobuildcommunitiesthatwouldbeabletosimulateanat-homecarefacilitythatcouldassistits residentswithdailyactivitiessuchasdressing,bathing,medications,andmealsallwithinasafeandcaring environment.

LedbybrothersLeighandNathanRust,SafetylineJalousiewasestablishedinAustraliain2009andhas becomeamarketleaderinproducinghighqualityperformancelouvrewindowsystemsandventilation solutions.

Fromayoungage,theco-foundingdirectorswereexposedtobusinessandtheconstructionindustrythrough theirfather’ssuccessfulmanufacturingandinstallationcompany(VergolaNSW).However,whenthebrothers completedschooltheywereinitiallyturnedawayfromworkinginthefamilybusinesstopursuetheirown careers.

The Enterprise World, High Street North, East Ham, England GB

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This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.

Leaders in Spotlight

FortheCoverStoryreadaboutflowprofiler®waslaunchedintheUKin2019.Itwasbornfromafascination withpersonalexcellenceintheworkplaceandanidealthateveryoneshould havetheopportunitytodemonstratethisexcellenceintheirroles.

Additionally,goodemployersshouldbeabletoexpectthattheirpeoplewill bringthebestversionofthemselvestotheworkthattheydo.

Seeingpeoplewhooutperformedtheirsetofcircumstancestoachieveand excelinunexpectedwaysiswhatinspiredthespiritofflowprofiler.

“WecontinuetodrawfromtheconceptofflowstatebecauseitisPositive, Personal,andPowerful.”

TheWGroupAssistedLivingCommunitiesisoneofthelargestadult home/ALPorganizationsinNewYorkState.Almost10yearsago,BerryWeiss realizedthatresidentsthroughoutthestateneededasafecompassionate,and caringplacetolivewhentheycouldnolongerremainaloneintheirhomes. Themissionbecametobuildcommunitiesthatwouldbeabletosimulatean at-homecarefacilitythatcouldassistitsresidentswithdailyactivitiessuchas dressing,bathing,medications,andmealsallwithinasafeandcaring environment.

LedbybrothersLeighandNathanRust,SafetylineJalousiewasestablishedin Australiain2009andhasbecomeamarketleaderinproducinghighquality performancelouvrewindowsystemsandventilationsolutions.

Fromayoungage,theco-foundingdirectorswereexposedtobusinessandthe constructionindustrythroughtheirfather’ssuccessfulmanufacturingand installationcompany(VergolaNSW).However,whenthebrotherscompleted schooltheywereinitiallyturnedawayfromworkinginthefamilybusinessto pursuetheirowncareers.

12. Beck Chalmers

56. Top 5 Challenges for Non-Profit Organizations

Peopleperformbetteratwork whentheyareresilient, motivated,andemotionally aware.

Learnhowanyorganizationcanuse powerskillsthroughassessments, training,facilitation,andcoachingwith thehelpofflowprofiler®.

FeaturingforTheEnterpriseWorld’s thisissueofEnterprisingCompaniesof theYearisflowprofiler®Global.

TheCompany:

flowprofiler®waslaunchedintheUK in2019.Itwasbornfromafascination withpersonalexcellenceinthe workplaceandanidealthateveryone shouldhavetheopportunityto demonstratethisexcellenceintheir roles.

Additionally,goodemployersshould beabletoexpectthattheirpeoplewill bringthebestversionofthemselvesto theworkthattheydo.

Seeingpeoplewhooutperformedtheir setofcircumstancestoachieveand excelinunexpectedwaysiswhat inspiredthespiritofflowprofiler.

Positive:flowisanaspirationalstate, itisabetterwaytolive.

Personal:yourpersonalflowisas uniqueasyou.

Powerful:smallchangesresultinbig impactsandoutcomes.

flowprofiler®hasbeendesignedfor useinrecruitment,talentretention, leadership,workplaceculture, engagement,andteameffectiveness. Theydeliverthroughtheirnetworkof handpickedpartnerswhosharetheir visionofpersonalexcellenceatwork.

Currently,flowprofiler®isrepresented intheUK,Australia,NewZealand, Mexico,Malaysia,Singapore,

Indonesia,andIndia.Theyarelooking forwardtobringingfflowprofiler® to theMiddleEastinmid-2023.In addition,theyarecontinuingtheirsearch fortherightPartnersintheUSAand Canada.

OvercomingtheChallenges-

Thereweretwoprimarychallengesfor flowprofiler®:

Asteeplearningcurve: flowprofiler®’s professionalgrowth curvebecameverysteep.Theyneededto shifttheirmindsetintheearlyphasesof thedevelopmentcyclefrom ManagementandDevelopment Consultantstothatofatechstart-up.

Theyneededtolearnthelanguageof softwaredevelopersaswellasthatof organizationalpsychologists. flowprofiler®alsolearnedveryearlythat errorscanbeverycostly Thisbecamea bigincentivetolearnfast.

Launchingintotheheadwindofa pandemic:

Soonafterlaunch,flowprofiler®raninto theheadwindoftheCovidpandemic. Launchingwhatiseffectivelyatech start-up,duringatimewhentheworld wasadjustingtodisruptionandrelentless changerequiredsomedeepthought.

WhatTriggeredTheGrowth?

Thebiggesttriggerofgrowthwasin early2022whenthechallengesofCovid begantosubsideinmanycountriesand decision-makershadgreatercertainty andconfidenceintheconditionof markets.

TheProductsandServices:

Theflowprofiler®portfolioisrichwith assessments,reports,trainingsolutions, andcapabilitypathways.Belowwe provideseveralexamplesasasample featuringtheuniqueaspectsof:

We continue to draw from the concept of flow state because it is

Positive, Personal, and Powerful.

Ÿ flowprofiler®assessments

Ÿ flowprofiler®reports

Ÿ Theflowprofiler®Retentionthrough theAcquisitionpathway

flowprofiler®Assessments:

flowprofiler®isprimarilyafamilyof validatedpsychometricassessments, eqflow®,resilienceflow®, motivationflow®,andtheflowprofiler®.

Uniquely,theirlargestassessment

flowprofiler®measures18dimensions (observablebehaviors)acrossthefour factorsofresilience,motivation, emotionalandsocialintelligence.

flowprofiler®assessmentsarestatebased.Specifically,theymeasure2 states.Itmeasureshowapersonis behavingday-to-dayandhowtheyare behavingunderpressure.The comparisonbetweenthetwosetsofdata givesadeepinsightintohowan individualisadaptingtoadjusttothe demandsoftheirrole.

flowprofiler®Reports:

flowprofiler®isdesignedforusein recruitment, professionaldevelopment and,withteams.Theyoffertheirclientsa varietyofreportsbasedonhowtheyare usingflowprofilerwithintheir organizations:

TheTeamreportsfeature:

Ÿ Aggregateresults

Ÿ Dimension-specificanalysisacross2 states

Ÿ Developmentconsiderations

Ÿ Questionsforteamsessions

Usetheflowprofiler®teamreports:

Ÿ Forteams’sessions

Ÿ Asadiagnostictool(e.g.,training needsanalysis)

Ÿ Withinbehavioral-based benchmarkingexercises

TheDevelopmentreportsfeature:

Ÿ Theindividual’sresults

Ÿ Dimension-specificanalysisacross 2states

Ÿ Developmentconsiderations

Ÿ Feedbackforuseinself-directed development

Usetheflowprofiler®development reportsfor:

Ÿ Professionaldevelopment

Ÿ Coachingsessions

Ÿ Benchmarkingexercises

Ÿ Trainingneedsanalysisfor behavioral-basedcompetencies

TheManagementreportsfeature:

Ÿ Theindividual’sresults

Ÿ Dimension-specificanalysis across2states

Ÿ Developmentconsiderations

Ÿ Questionsforthemanagertoask indevelopmentsessions

Usetheflowprofiler®management reportsfor:

Ÿ 1:1professionaldevelopment sessions

Ÿ Coachingsessions

TheInterviewreportsfeature:

Ÿ Thecandidate'sresults

Ÿ Dimension-specificanalysis across2states

Ÿ Developmentconsiderations

Ÿ Questionsfortheinterviewertoaskin behavioral-basedrecruitment campaignstoassessforselfawarenessandself-management strategies

Eachreportfeatures:

Ÿ Insightsintowhatisbeingmeasured intheassessmentandhowtheresults aremeasured

Ÿ Graphicalpresentationofresults(dayto-dayandunderpressure)

Ÿ Definitionsforeachdimensionthatis measured

Ÿ Resultspresentedastherawdatafor eachdimension(day-to-dayandunder pressure)

Ÿ Detailedanalysisofeachdimension foreachstate

Ÿ Self-reflectionquestions (developmentreport)

Ÿ Actionplanningtemplate (developmentreport)

flowprofiler®Pathways:

flowprofiler®Pathwaysarelearning journeysthatbringcapabilityandselfsufficiencytoorganizationsinaparticular businessarea.ApopularPathwayin2022 hasbeentheirRetentionthrough AcquisitionProgramme.

RetentionthroughAcquisitionisdesigned tohelporganizationsretaintheirfuture superstars.Itfeaturesflowprofiler®’s uniqueFit→Secure→Engage framework.

flowprofiler®beginsitsjourneyby Benchmarkingthebehavioral requirementsoftheroleintheareasof Aptitude,Attitude,andApproach.These 3Asworktogethertoensurethatclients havetherighttalentintherightroleto ensurethebestjob-fitpossible.

Further,theyfocusonhowan organizationcanattractandappraise itsfuturetalenttosecureits preferredcandidate.

Herearesomeofthethingsthey teachthelearners:

Howtowriteacompellingjobad basedonthebehavioralrequirements oftherole.Thisensurestheyare speakingdirectlytothetypeoftalent theywishtoattract.

Howtowritebehavioral-based interviewquestionssothattheycan assessacandidate’sabilitytoadapt tothechangingdemandsofthe workplace.

Howtocreateajobofferthat ensurestheirorganizationstandsout inthecrowdgivingthemthebest chanceofsecuringthetalentofyour choice.

Oncetheyhavesecuredtheirtalent, flowprofiler®thenturnstheir attentiontoOnboarding.The Pathwaysharesseveralstrategiesto helplearnersplanforthefirst8 weeks,preparetheenvironment,and integratetheirsuccessfulcandidate.

Thesestrategiesworktogetherto engagetheirtalentwiththeviewof increasingtheirproductivityinthe first90days,increasingtheir engagementintherole,and increasingtheirchanceofretaining theminthefirst6weeks.

TheRetentionthroughAcquisition pathwayisbasedon50yearsof industryexperience,helping organizationstooptimizeboth processandcapabilitywithinthe businesswhilstintegrating psychometricassessmentandbest practiceapproaches.Learnersare supportedbyregulargroupcoaching sessionswithacertified flowprofiler®businesscoach.

Buildcapability

TheRetentionthroughAcquisition pathwayisdesignedtobuild capabilityandcompetencywithin organizations.

Ithasseveralbenefits:

Ÿ Consistency:Thispathway standardizesinternalprocesses

Ÿ Cost-effective:Measurable recruitmentandretention throughstrongerjobfit, engagement,anddevelopment

Ÿ Strongculture:Thispeoplecentricapproachmeasures resilience,motivationdrivers, andemotionalandsocial intelligencethroughthe flowprofiler®familyof assessments

Ÿ Empowerment:Everyparticipant completingtheRetention throughAcquisitionPathway leaveswiththeskillsand knowledgetooperate autonomouslyandsuccessfully

Ÿ Long-termimpact:The flowprofiler®pathwaysbuild capabilityinmanagingretention anddevelopmentacrossthe employeelifecycle

Ÿ Bestinclass:Basedonover50 yearsofexperience

Thepathwayleveragesinsightsinto theemotionalandsocial intelligence,resilience,and motivationofcandidatesfromthe flowprofiler®familyofassessments toimprovesuccessinboth recruitmentandretention.

Learningplatform|flowprofiler® learn

RetentionthroughAcquisitionis deliveredviaablendedlearning

platform.TheLearnerbenefitsfroma programofonlineskillsdevelopment modulesenhancedbycoaching interventionsatspecificmilestones.

Eachofthe9self-drivenmodules include:

Ÿ Step-by-stepchapterswithvideo tutorials

Ÿ Quizzes

Ÿ Practicaldownloadableworksheets andplanners

Ÿ Regularbusinesscoachingsessions

Ÿ Livetraining

Ÿ Accesstoflowprofiler®assessments

Ÿ Theseelementsworktogetherto

ensureaflexibleandengaging userexperience.

Theflowprofiler®learning platformis:

Ÿ Flexible:Materialsareon demandallowinglearnersto choosetheirownpace

Ÿ Engaging:Fulloftips,tools, tutorials,quizzes,coaching, anddownloadablematerial

Ÿ Highcompletionrate:Easyto use,engaging,andsupported bylivecoaching

Ÿ Toolsandtemplates:Modules includerelevanttips,tools,and templatestoapplylearned skillsattheworkplace

Ÿ Progresschecker:Easyto monitorcompletionprogressfor eachlearning

Ÿ Ongoingreferenceresource: Userscanrevisitsectionsas manytimesasneededorevenas arefresherasspecifictopics becomerelevant

Businesscoaching:

Learnershaveaccesstoregular groupbusinesscoachingsessions withacertifiedflowprofiler® businesscoach.

BenefitsofBusinesscoaching:

Ÿ Ispersonal:Allowingfordirect engagementwithourspecialists toaskspecificquestions

Adaptive behavioral strategies are critical to professional success.

Ÿ Keepsmomentum:Coaching appointmentsserveasadeadline andprovideanopportunityto check-in

Ÿ Transfersknowledge:Leveragethe expertiseandexperienceofyour businesscoach

Ÿ Isflexible:Deliveredasamultibusinesssessionforlearnerswho favornetworkingoracompanyspecificbespokeapproach

Ÿ Motivates:Follow-upsessions allowforanyquestionsaboutthe specificapplicationinthecontext oftheclient’sownprocess

TheWorkCultureandKeepingthe MotivationHigh:

flowprofiler®’sworkculturerevolves aroundcollaboration,sharedpurpose, recognizinggoodperformance,and trust.Thesetraitsaresharedwithin theiremployees,Partners,andsupplier networks.

SpeakingtoTheEnterpriseWorldthe MDofflowprofiler®,BeckChalmers saidthatshe believestheywouldhave troublekeepingapositiveworkplace culturewithouteachofthesekey engagementdriversbeingactively demonstrated,daily.

Inaddition,everyoneatflowprofiler® livesbytheirpersonalexcellence frameworkofAwareness,Action,and Accountability.

Ÿ Awareness:Beingawareofour behaviorandtheimpactonothers

Ÿ Action:Takingactiontomodify andmanageourbehavioral strengthsandopportunities

Ÿ Accountability:Turningupevery dayandworkinghardtoadoptthe teachingsfromflowprofiler®

NewYorkCity!Justthename makeseyessparkle,dreams biggerandeverythingmuch merrier Withanoverwhelmingamount ofopportunities,toanartist,awriter,a banker,anengineer,younameitand NewYorkhassomethinginstorefor you!

Beforewediveintotheextravagant cultureofNewYork,letusfirst understand-

Whataresomegeographical featuresofNewYorkCity?

NewYorkCityislocatedononeofthe world'slargestnaturalharbors,which extendsintotheAtlanticOcean.It

What is the history of New York City?

17th Century New York

comprisesoffiveboroughs,eachof whichextendswitharespective countryofthestate.Thefiveboroughs are-

Ÿ BrooklynortheKingsCountry

Ÿ QueensortheQueensCountry

Ÿ ManhattanortheNewYork Country

Ÿ TheBronxorBronxCountryand

Ÿ StatenIslandortheRichmond Country

ThemetropolitanofNYCmakeupthe premiergatewayforanylegal immigrationtotheUnitedStates.The

vastmajorityofpeoplepouringinfrom overtheworldhavemadeNewYorka culturalcapital,withawhopping800 languagesspokeninthecity,akindof linguisticdiversitythat'shardtofind anywhereelse.

Thecityisahometomorethan3.2 millionresidentsbornoutsidethe UnitedStates.Asof2022,theNYC metropolitanareahadproducedan estimatedgrossmetropolitanproduct ofover$2.1trillion,toppingthelist worldwide.Withthisestimateinmind, thecityalsohousesthehighestnumber ofbillionairesandmillionairesofany cityintheworld.

The rst black slaves arrived, who played a major role in forming the colonies.

Giovanni da Verrazano discovered New York Harbor

Henry Hudson sailed up the Hudson River

The Dutch founded their rst permanent trading post

Peter Minuit bought Manhattan from the Native Americans.

A Wall was built to protect New Amsterdam, across Manhattan Island. The street next to it was call The Wall Street.

The English arrived in New York.

18th Century New York

Bythistime,NewYorkhadalmostdoubleditspopulation,andthemainindustryinthecitywasthatofmilling.

The New York Gazette, the rst newspaper began its publication.

1732

1725

The rst theatre in New York was opened

19th Century New York

1754

1784

Kings College (Now Columbia University) was founded. The Bank of New York was founded.

1789

1792

George Washington took his presidential oath at Federal Hall. Trading in stocks and shares took place in and around Wall Street.

1820

The rst line of New York Subway was opened.

1826

New York became the largest city in the USA with a population of 123,000. Washington Square Park was created.

New York University was founded.

1831

1845

New York City Police Force was founded.

Madison Square was opened.

1847

1851

The New York Times began publication.

1904

1886

First telephones were installed in NYC

The Statue of Liberty was dedicated by President Grover Cleveland

1878

1872

Frederick Law Olmsted and Calvert Vaux created Central Park.

Bloomingda le's was founded.

1858

1858

Macy's was opened

WhatisthestorybehindTheStatue ofLiberty?

“We will not forget that Liberty has here made her home; nor shall her chosen altar be neglected."

—PresidentGroverCleveland, acceptingtheStatueofLibertyon behalfoftheU.S.,October28th,1886

TheStatueofLibertystandstallinthe UpperNewYorkBay,representingthe universalsymboloffreedom.The StatueofLibertywasoriginallygifted

byFrancetotheUSAasanemblemof strengtheningfriendship,andalsoasa staunchsignoftheirmutualwishfor liberty

Overthemanyyears,ithasevolved intosomuchmore.Itisalsoregarded astheMotherofExiles,whostands strong,welcomingthemillionsof immigrants,asanepitomeand embodimentofempathy,hopeand opportunityforeveryonewhoisin searchofabetterlifeintheUSA.

RepresentingthespiritofAmerica itself,thestatueexcitesthedesirefor freedominpeopleallovertheworld.

Hereareafewinterestingfactsabout TheStatueofLibertyyoudon'twantto missouton-

Ÿ TheStatueisinspiredbyaRoman Goddess,Libertas-goddessofliberty.

Ÿ LadyLibertyoriginallywasbrownin color,beingmadeoutofpurecopper However,after1900itbeganto developagreenpatinaduetothe oxidation.

Ÿ TheStatueofLibertyusedtobea lighthouseandguidedshipsinNew York'sharbor

Ÿ LadyLibertyhasbeenstruck600 timesbyalightningbolt,butnoneof theboltshavecausedanykindof severedamagetoit.

Ÿ ThecrownofLadyLibertybears7 spikeseachrepresentingtheseven oceansandcontinentsoftheworld.

TheWallStreet-What'stheStory behindtheChargingBull?

TheChargingBullortheBigBullon theWallStreethastodaybecomethe universalsymboloftheAmerican stockmarketanditsbigbusiness.Itis alsooneofthemostvisitedand popularsightsinthecity.Touristspour infromaroundtheworldtoseethis bronzebeast.

TheChargingBullsculpturewas createdbyanItalian-Americanartist, ArturoDiModica.DiMonicacameto NYCinthe70s,andbeinginspiredby thecity'senergyheopenedastudioon

GrandStreetinthemoderndaySoHo.

DiMonicastartedworkingonthebull afterthestockmarketcrashof1987, wherehefeltheowedsomethingtothe Americansforsograciouslyaccepting himandsupportinghiscareerasa sculptor.

Hepaidawhoppingsumof$360,000 ofhisownmoneytobuildthe ChargingBull.WiththeChargingBull, hewantedtoinspirepeopletocarry throughhardtimesandcelebratethe consistencyandperseveranceofan Americanbusinessprofessional.He chosethebulltorepresenttherising marketandathrivingeconomy,which everybodywasfightingforafterthe bigcrash.

WhatistheBestTimetoVisitthe Bull?

Unliketheothermonumentsofthecity, forexampletheStatueofLiberty, ChargingBulldoesnothaveanytickets andhasano-costadmission.TheBull standsinthemiddleofthestreet,soyou canveryeasilyvisititanytimeofthe day

Bymid-day,youcanfinddozensof peoplelinedupinfrontforasnap.So,if youwanttogazeattheBullwithout anyonepesteringtomovealong,you willhavetoshowupearlyinthe morning.

ATraveler'sTip-

Wintercanbeagoodtimetovisitthe Bull.Owingtothesnowy,chillydays youcanfindfewerpeoplearound.And ifyouarelucky,youcanalsofindthe Bullcoveredinablanketofsnow!

AlwaysToppingtheLists-

HereiswhyNewYorkCityisalways onthe'TopCitiestoLiveIn'listsIt'sDiversity

NewYorkisregardedasoneofthemost diversecitiesintheworld.Thecityis alsosometimesreferredtoasThe MeltingPotbecauseofthenumberof immigrantsmovingherefromaround theworld.

Itsdiversityiseasilyreflectedinits food,art,music,cultureandthe neighborhoods.

HereisafunthingtodoinNYC-

YoucanvisittheTenementMuseumand exploreNYC'simmigrationhistory.You willbeabletovisitthe19thcentury tenementbuildingandlistentothe storiesoffamiliesthatlivedthere.

TheDeliciousFood

Youask'WhyisNewYorksofamous?'

Theanswerisincompletewithoutatour tothelocalculinaryculture.

NYSisafoodie'sparadise,mostly becauseofitsgloballyinspiredcuisine andalsoaheavyinfluencebymany culturesofthecity.

WonderingwhatfoodNYCisfamous for?SomeofNewYork'smostfamous foodsincludetheclassicslikethatof NewYorkbagels,NewYorkpizza,and theNewYorkcheesecake.

Becauseofitsmulticulturalnature,it alsohousesauthenticcuisinesacross theglobe.Tonameasingleplacetotry amazingdisheswouldbehard,butyou canvisittheQueensNightMarketin Queens.Inthisopen-airweekend market,youcantryfoodfrommore than100localvendors.

Smorgasburgisanotherweekend marketgenerallyfoundinBrooklyn, Manhattanandafewotherplaces.If youareinthemoodtocruisearound, enjoybeautifulsceneryoftheNew YorkCity,whileenjoyingPhilly cheesesteaks,Chinesebaobuns, Filipinostreetfood,Indonesianrice bowlsandsomuchmore,The Williamsburglocationwouldsuityou thebest.

NewYorkisalsofamousforsomeof thebestandthemostuniquerestaurants intheworld.LikeCaféSerai,where youcantastetheReubenMomos,the traditionalTibetandumplingswitha NewYorktwisttotopitoff.

Therealsoareanumberoffoodtoursin NYCwhereyoucanbeanaudienceto thestoriesofdifferentneighborhoods throughfood.Someoftheminclude-

Ÿ NYCGreenwichVillageItalian FoodTour

Ÿ NewYorkCityLowerEastSide Culture&FoodTastingsTour

Ÿ Chinatown&LittleItalyFoodFest

TheMuseumsofNewYork

NewYorkhostssomeamazingand world-classmuseumsandmanyof themhaveafreeentry.

Ÿ MetropolitanMuseumofArt

Ÿ AmericanMuseumofNatural History

Ÿ MuseumofModernArt

Ÿ WhitneyMuseumofAmerican Artand

Ÿ GuggenheimMuseum

Thesemuseumshavethemost impressiveandawesomecollections ofartandotherhistoricalartifacts.

Broadway-ACelebrationofArt

OneofthemainreasonswhyNew Yorkissofamousistheincredible showsonBroadway!

NewYork,withtheculturallyrich anddiversevisualandperforming artsscene,isthemostcelebrated destinationsfortheatreglobally. Broadway'sstageshaveheld countlessplaysandmusicalsand someofthebestperformershave gracedthestage.

Here'satipifyoulovetoursdearlyYoucanbookaBroadwayTheaters &TimesSquarewithaTheater Professionalexcursionanddivedeep intothehistoryandcultureof Broadway.

TheExtravagantHolidays

Therearejustafewothercitiesin theUnitedStatesthatgoalloutto celebratetheholidaysasNewYork.

ThanksgivinginNewYorkCityisa bigfestival.Macy'sThanksgiving DayParadeservesasanunofficial starttotheholidayseason,andthe tinkerlightscomeoutdecoratingthe

citywithwidesmilesandahappy spirit.

Andthencomesthebiggestfestivalof thecity-Christmas.Wehaveall watchedHomeAlone-LostinNew Yorkamilliontimesduringthe holidays,andhavebeenmesmerizedby thebeautyofthecity.Itissomething yousimplycan'tmiss.Thebeautiful windowdisplays,eventsinthecity, decorations,everylittlethingtakesthe atmospheretoanotherlevel.Watchthe cityturnintoatruewinterwonderland aroundChristmas.

Architecture

Amoderncitywithbusybrokersand aspiringstudents,youwouldthinkitis hardtofindtimetositandappreciatea beautifulbuilding.Buttheglass skyscrapers,silhouettesofsomeofthe mosticonicbuildingsliketheEmpire StateBuildingandtheChrysler BuildingmakeforNewYork's impressiveandstrikingskyline.

Ifyouwanttogetmoreknowledge aboutthecity'sarchitecture,youcan considerthefollowingtours-

Ÿ NewYorkCityarchitecturetour

Ÿ NewYorkDowntownArchitecture audiotour

Ÿ FlatironFood,Architecture& HistoryTour

Youcanalsolookoutforthe ManhattanArchitectureYachtCruise. Onthisspecialtouryoucansipon wineandbeersittingina1920s-style yachtandlistentothenarrationfrom theAmericanInstituteofArchitects (AIA).Thisisoneofthebestandmost soughtafterManhattanskylinetours available.

VibrantCulture

NewYorkishometoincredible culturalinstitutions,hasmesmerizing

artmuseumsandthefamous BroadwayTheater.Butitslegacyofa vibrantculturegoesevenfurther

NYCisalsofamousforahappening musicscene.Fromthefunkyuptown jazzclubstothepopulardowntown punkmusichistory,NewYorkhas beenknowntobeamusichub.

Addingtothat,thecityisalsooneof thefashioncapitalsoftheworld,with itsfashionrootsdatingbacktothe 19thcentury Today,thefashionscene ofNewYorkhasevolved,wherethe cityisahosttotopannualFashion

Weeks,andalsoholdssomeof themostfamousfashiondesigner andretailerheadquartersthan anyotherUScity

Thecity'shardandfastlifestyle andthebittersweetnaturehas beenaninspirationforcountless books,movies,anditisalso amongthemostfilmedcitiesin theworld.

The

Berry Weiss CEO

LIVING COMMUNITIES

The W Group Promoting an Independent Lifestyle to Senior Citizens

Oldagecanbeverychallenging,especiallyif onedesirestolivealone.Whenyoudecideto livealone,thereareanumberofaspectsyou havetoconsider,likegood,healthy,and nutritiousfood,yourotherdailychores,and muchmore.Forseniorcitizens,thenumberofthingsto lookafterisdoublethatofaregularperson.Firstthings first,theycanneedimmediatemedicalattentionatany givenpointintime.Andasthebodyandmindage,itcan alsoputthematriskofincreasedmentalandhealth diseases.

FeaturingforthecoverstoryofTheEnterpriseWorld'sthis issueofEnterprisingCompaniesoftheYearisTheW GroupAssistedLivingCommunities,acompanythatis dedicatedtopromotinganindependentlifestyletosenior citizens.

I feel a deep responsibility to our care thousands of caregivers and administrative staff.

ASSISTED

TheCompany

TheWGroupAssistedLivingCommunitiesisoneofthe largestadulthome/ALPorganizationsinNewYorkState. Almost10yearsago,BerryWeissrealizedthatresidents throughoutthestateneededasafecompassionate,andcaring placetolivewhentheycouldnolongerremainaloneintheir homes.Themissionbecametobuildcommunitiesthatwould beabletosimulateanat-homecarefacilitythatcouldassist itsresidentswithdailyactivitiessuchasdressing,bathing, medications,andmealsallwithinasafeandcaring environment.

ThesuccessofTheWGroupAssistedLivingCommunitiesis basedonthemottothat“Ourresidentscomefirst”and absolutelynokindofexpenseissparedtoseetoitthatthey arewellcaredforandsafe.Everymemberofthecompanyis completelydedicatedtoit,andnotjustbecauseithasturned outtobeabiggerventure,butitisbecauseofthefactthat everyemployeeiscommittedtoworkingforthebetterment ofsociety,ineverywaypossible.

ServicesthatSetTheWGroupAssistedLivingCommunities Apart

WhileTheWGroupAssistedLivingCommunitiesdoesnot sellanyproducts,caring,compassionateandqualityservice isafocusofthecompany'spolicies. Asmentionedbefore, thecareoftheresidentsisthecompany'smostimportant concern. Indecidingtoinvestinanothercommunity,lookat waysinwhichonecanimprovethequalityoflifeforthe residentsinthecommunity.

Thecompanybelievesthatitsresidentsshouldlivean independentlifestyle,wheretheycandeterminehowtheygo abouttheirdailylifeandmaketheirownchoices.

AssistedLiving

Eachofthecommunitiesstrivestoallowtheresidentsto maintaintheirindependencewhilereceivingthediscreet assistancetheyrequire.Thecompany'sdegreeofcareis tailoredtoeachindividualsituationandisbackedby industry-leadingqualitystandards.

AdultCareServices

Thecompanynurturesthemind,body,andspiritofthe residentsbytakingcareoftheirphysicalneeds,providing opportunitiesforsocialinteraction,andofferingawiderange ofprogramsandactivitiesbasedonindividualpreferences.

MedicalServices

TheWGroup'sAssistedLivingCommunitieshighlytrained PhysiciansandSpecialiststreateverypatientbasedontheir individualizedclinicalneeds.Theironsitemedical assistantsactasamemberoftheLong-TermCarefacility's team.Theycoordinatealllevelsofprimaryandspecialty medicalcareforeverypatientasneeded.

Amenities

Eachoftheresidentsisgiventheopportunitytofocuson theirpassions.Theyenjoythepeaceofmindofnot worryingaboutcooking,cleaning,oranyhousework.The teamiscommittedtoprovidingapeaceful,stress-free,and independentlifestyle.

“

Whether it is investing in the infrastructure of the building or simply providing them with recreational and improved physical care, our goal is still the same.

– “Our Residents Come First”.”

DoingThingsTheWGroupAssistedLiving CommunitiesWay

Theteampromisesthattheiraffordability,comfortability, andsecuritywillbesecondtonone.Ourwayprovidesa superiorlevelofcaretoresidentswhilepromotingthe independentlifestyletheydesire.

CommitmenttoQuality

Thecompany'squalityenhancementprogramensuresthat theydothingstherightway,thefirsttime,andwith standardsthatexceedexpectations.Eachofthe communitiesarereviewedbythestateaswellasbytheir internalreviewteamtoensurethehigheststandardofcare.

BespokeCare

Whenlivingathomeisnolongeranoption,TheWGroup AssistedLivingCommunitiesoffersitsresidentsthecare andservicesthattheyneedtofeelsafeandatthesametime haveasenseofindependence.Eachoftheircommunities provideindividualizedcare,afamilytypeenvironment,and recreationalprogramstokeepourresidentshealthyand active.Theirteamofdevotedprofessionalsprovidesthe necessarysupportbutalsoempathizeeachoftheresident's desireforindependence.

ABetterLife

Thecompanybelievesincreatingasafeandcaring

“

“We started The W Group Assisted Living communities with 3 facilities located within the 5 boroughs. Today, we own and manage over 30 communities in New York and Florida.” ”

environmentforthosewhomaybestrugglingtomaintainan independentlifestyle.Theirresidentsexperiencearangeof amenitiesandservicesassociatedwiththecommunity

Avibrantandmeaningfulsociallifefilledwith Ÿ educationalandentertainmentopportunities. Dailyfitnessopportunitiesaremadeavailabletoimprove Ÿ mobility,strength,andwellness. Adiningexperiencefilledwithfreshlypreparedfoodand Ÿ accommodatingvariousdietaryneedsandchoices. Around-the-clockemergencyassistancewith24-hour Ÿ staffandalertsystemsineachapartment. Housekeepingservicesandmaintenancestaffaremade Ÿ availabletoeveryresident.

Transportationforvariousappointmentsand Ÿ independencearemadeavailable.

BerryWeiss-LeadingtheWay CEO

BerryWeissstartedinthehealthcarefieldalmost20years ago. HisfirstownershipexperiencewaswithPreferred HomecareofNewYork,whichcurrentlyservices approximately10,000patientsthroughoutNewYorkState.A numberyearsagotheyopenedPreferredHomecareofFlorida andarerapidlyexpandingtheirbasethroughoutsouthern Florida.

TheWGroupAssistedLivingCommunitiesbecameanatural extensionofmyhealthcarejourney. Andatthistimetheir successhasfarexceededevenmywildestexpectations. Over timehehasbuiltaratheruniquerelationshipwithTheW GroupAssistedLivingCommunitiesemployees.

ExperiencesthatShapedtheCompany

OneratheruniqueexperiencethatshowsalotaboutTheW GroupAssistedLivingCommunitieswaswhenwehadan unexpectedemergencyinoneofourAdirondack communities. Membersofourmanagementteamsdroveup totheAdirondackfacilityandworkedthroughoutthenight alongsidethefacilitystaffandmembersoftheDOHtoensure alloftheresidentsweresafelymovedalongwiththeir possessionsandmedicationstooneofournearbysister communities.

ThePromiseofTheWGroupAssistedLiving Communities

“Forseveralyears,TheWGroupAssistedLiving

“

My door is always open and our management team is constantly rewarding our employees with opportunities for growth and advancement within the company.

CommunitieshaveallowedresidentsacrossNewYorkand Floridatocreateinvaluablememories.Inkeepingwiththe promisethatourresidentscomefirst–webelievethatno matterwhereanindividuallives,whotheyare,orwhat theirdiagnosisis,theydeservenothinglessthanquality care.Thisisourpassion.Weprovideallofourresidents withacomfortable,affordable,andsecurehome environment.Ourcarefully-selectedpersonnelprovides compassionateandreliableprofessionalservicesateachof ourfacilities.

OurMissionistoprovideanunparalleledlivingexperience whilepromotingtheprotectionandimprovementofthe healthandwell-beingofourresidentsandthecommunity beyond.Westrivetopromotedignity,respect,and independenceasmuchaspossible,inanenvironmentthat willbecomeahomeawayfromhome.Ourpassionis healthcare,andourvisionistoalwaysputourresidents first.”

“ Understanding the needs of our communities while understanding the needs of their families, is our commitment.

EVERYONE ON PLANET TO ACHIEVE MORE

Formorethanadecade,

Microsofthasbeenthemarket leaderinoperatingsystems.It wasestablishedbyBillGatesandPaul AlleninAlbuquerque,NewMexico,in 1975,46yearsago,andiscurrently flourishingallovertheworld.Inthe 2020Fortune500listofthemost significantUScompanies,Microsoft cameinatnumber21.Itisvaluedas thethird-highestglobalbrand.The businessisadigitaloperatingsystems leader

OnApril4,1975,BillGatesandPaul AllenestablishedMicrosoftinorderto createandmarketBASICinterpreters fortheAltair8800.Inthemiddleofthe 1980s,MS-DOSandthenWindows propelledittothetopofthemarketfor personalcomputeroperatingsystems. Threepeoplebecamebillionaires thankstoMicrosoft's1986initialpublic offering(IPO)andsubsequentincrease inshareprice,whileanestimated

12,000Microsoftemployeesbecame millionaires.Sincethe1990s,ithas movedfromtheoperatingsystem industryandacquiredanumberof businesses.Theirgreatestacquisition wasLinkedInfor$26.2billionin December2016,whichwasfollowed bySkypeTechnologiesfor$8.5billion inMay2011.

In2018,Microsoftrecaptureditstitleas themostvaluablepubliclytraded businessintheworldafterbeing dethronedbyApplein2010.After AppleandAmazon,Microsoftbecame thethirdAmericanpublicfirmtohavea marketcapof$1trillionormorewhen itdidsoinApril2019.Microsoftwill havethefourth-highestworldwide brandvaluationasof2022.

JourneyofMicrosoft-

Microsoftisadailyandregularword usedineverycorporatesector The

globalproductisownedbyMicrosoft CorporationbasedinAmericaisa multinationaltechnologycorporation. Theassociatedservicesheadquarters aresituatedatMicrosoftRedmond campusinRedmond,Washington, UnitedStates.Thebestproductsof MicrosoftaretheWindowsseriesof operatingsystems,themicrosoft officesuiteandinternetexplorer,etc. TheXboxvideogamingconsolesand theMicrosoftSurfacerangeof touchscreenpersonalPCsareitstwo mainhardwareofferings.Microsoft wastheworld'slargestsoftware companybyrevenueasof2019;it wasplacedNo.21intheFortune500 rankingsofthelargestAmerican firmsbytotalrevenuein2020.Along withAlphabet,Amazon,Apple,and Meta,itisoneoftheBigFive Americantechnologicalfirms.The journeyofMicrosoftkickstartedwith abasicsetup.

The current global venture was founded by Bill Gates and Paul Allen on 4th April 1975 with the main motive to produce and sell BASIC interpreters for the Altair 8800.

As a result of an arrangement the company made with ASCII Magazine in Japan in August 1977, ASCII Microsoft opened its rst overseas ofce.

In the middle of the 1980s, MS-DOS and then Windows propelled it to the top of the market for personal computer operating systems.

Since the 1990s, it has moved from the operating system industry and acquired a number of businesses.

Microsoft started to reevaluate its products and broaden its product line into computer networking and the World Wide Web after Bill Gates' internal "Internet Tidal Wave letter" on May 26, 1995.

Microsoft released Windows XP on October 25, 2001, combining the NT codebase with the mainstream OS line. Later that year, the company introduced the Xbox, breaking into the Sony and Nintendodominated market for video game consoles.

Microsoft, which was becoming more active in the hardware market after the launching of Xbox, introduced the Zune line of digital media players in 2006 as the replacement to its earlier software platform Portable Media Center.

The Windows Vista released in 2007 featured the security and redesigned user interface dubbed Aero, following with the release of MS Ofce 2007 with the feature of Ribbon user interface.

Throughout the 2011-12 Microsoft restructured its identity with focusing on logo, products, services, etc.

Microsoft released a x for Windows 10 in January 2018 to address CPU issues brought on by Intel's Meltdown security aw. The patch caused problems with the virtual machines running on Microsoft Azure that use Intel's CPU architecture.

On June 24, 2021, Microsoft announced Windows 11.

ThegrowthofMicrosoftandits productsandservicesiswitnessed bythewholeworld.Inaninterview withMr.BillGatesmentionedthe growthofMicrosoftcreditingitto theirteam.

ThesurveyofMicrosoft's StatisticalStudies-

Microsoftbeingaglobalventure todayhasnoneedofany recognitionstrategyormarketing strategy Thecorporationbeingan InformationandTechnologybased corporationworksmostlyonits productsandservicesrelatedto databasesandsoftwares.The4Ps fromthemarketingmixworkson pointformicrosoft.The4Ps includesProduct,Price,Place, Promotion.

ProductMix

Aproductissomethingthatsatisfiesthe needsanddesiresoftheconsumer, whereasaproductmixisthevarietyof thatproduct.Microsoftisaretailerof bothhardwareandsoftware.Computers, laptops,tablets,Xbox,andphonesare amongtheirhardwaregoods.Microsoft OfficeandWindowsOSareamongtheir softwareproducts.Microsofthasabroad rangeofproducts.Itisprimarily renownedforits

Ÿ Devices

Ÿ Softwares

Ÿ Apps

Ÿ Games

Ÿ Entertainment

PriceMix

Pricemixisthemethodusedto determineaproduct'spriceasopposedto price,whichreferstothemonetaryvalue ofaproduct.Microsoftfrequently employstheBuyOnlyWhatYouUse, Freemium,andMarket-orientedpricing strategies.

Ÿ FreemiumPricing

Ÿ Productline

Ÿ PenetrationPricing

Ÿ PriceSkimming

PlaceMix

UnderPriceMix,Microsoftprovides thefollowingservicestoitsclients:

Ÿ Customerscaneasilyselect productsandservicesfrom Microsoft'sofficialwebsitebased ontheirneeds.

Ÿ Microsoftoffersretaillocationsall overtheworldwherecustomers mayusetheguidanceoftechnical advisorstomakesmarterdecisions.

Ÿ Additionally,Microsofthas approveddealersanddistributors. Microsoft'sstrategicallysound locationmixmakesitsproducts readilyavailabletocustomers worldwide.Nowlet'stalkabout Microsoft'spromotionalstrategyto discoverhowitkeepsitspositionat thetop.

PromotionalMix

Withtheaidofitspowerfulbrand image,Microsoft'spromotionalstrategy preciselyaddressesitstargetmarket.It advertisesitsproductsonanumberof

Twitter,Google,Instagram,etc. Microsoftemploysanumberof differentpromotionalstrategies, includingadvertising,directmarketing, andsalespromotion.Itreachesits intendedaudiencethroughastrategic channel.Microsoft'svarietyof promotionsincludes-

Ÿ Advertising

Ÿ SalesPromotion

Ÿ DirectMarketing

Ÿ PersonalSelling

Ÿ PublicRelations

EffectofCOVID19onTheglobal enterprise-

Evenbeforethepandemic,scientists havelongponderedtheimplicationsof aworldinwhichreportingforworkno longermeantreportingforwork.Ifwe hadtheabilitytodisconnectfrom actuallocationsthankstocontemporary technology,howmightour employment,offices,andworkdays change?Whatwouldbethegenuine advantages?Whatwouldtheobstacles be?COVID-19thenstruck.Everything changedandbecameunpredictable fromabusinessstandpoint,butfroma researcher'spointofview,itoffereda hugeopportunity.Thiswastheperfect opportunityforsocialscientiststo

ofanentirelydigitalworkforce.

EarlyinMarch,justadayaftertheorder wasissuedforallemployeesat Microsoft'sRedmond,Washington headquarterstostayathome,scientistsat thecompanystartedthinkingaboutthe researchpossibilities.Thechiefscientist forMicrosoft'sExperiencesandDevices, JaimeTeevan,anddirectorofapplied scienceBrentHechtmetonlinewitha dozenothercolleaguestodiscusswhat hadjustoccurred,whatwasaboutto occur,andwhatitallmaysignify.Hecht assertsthatoneofMicrosoft'sadvantages isthestaffmembers'intensecuriosity.

Ofcourse,thebalancebetweenbenefits andlosseswasfarfromclear-cut.A significantminusforsomewasabonus forothers.Workingfromhomeandbeing freeofofficeinterruptionshadbeena blessingforsomepositions,butithad beendifficultformanagersand employeesinmorecollaborativefieldsto recreatethecreativefrenzyof brainstormingsessions.Nearlyevery benefit hasaconcomitantdrawback. However,acloserlookatthedatasofar offershelpfulinsightsthatmightnotonly guideusthroughthedifficultiesweare currentlyfacingbutalsoinfluencehow wemightthinkaboutmakingthings betteroncewearepermittedtoreturnto ourworkplaces.

ConclusionofTheCaseStudy-

Insummary,Microsoftisthemarket leaderbecauseofitsdominantworldwide presenceandleadership.Their welcoming“perfectcoffeeshop atmosphere”shouldbealong-term competitiveadvantage.Thecompany's retailoutletsandon-sitecollaborations haveearnedhigherresponserates, puttingtheminfrontofthepackinthe maturebusiness.Asaresultofitsallencompassingmarketingapproach, Microsoft enjoysastrongglobalmarket

About Microso

Microsoft is among the most well-known brand brands in business. However, company cofounder Paul Allen originally gave the business the moniker Microsoft, which was a mix of the phrases ``microcomputer" and "software."

3.

Gates planned to rename the original Windows operating system to "Interface Manager" when it was still being developed. The moniker was initially used exclusively internally, with intentions to continue using it when the OS was eventually made available to the general public.

1. 2. 3.

Over the years, Microsoft has used a number of distinctive logos, all of which are instantly identiable. However, the original Microsoft logo was created in less than a day by co-founders Bill Gates and Paul Allen.

4.

One of the company's most well-known software offerings is Microsoft Ofce, which includes favorites like Microsoft Word, Excel, and PowerPoint. Despite the obvious connection to Microsoft, some people would be surprised to learn that Microsoft Ofce rst appeared on the Mac before moving to Windows.

While the typical Microsoft employee may come to mind as a serious coder, they prefer the seriously adorable moniker "Softie." The average softie is a male American resident who works for a company with more than 180,000 people worldwide.

LeighRust, Founder&Director

SAFETYLINE JALOUSIE

Delivering Performance Louvre Window Solutions

Theoneanswertoallyour homestylingproblemsis nothingotherthanLouvre windows.Withauniquestyle quotientandenergy-efficiency, louvrewindowsarealsooneofthe moststylishwindowspresentin market,givingyourhousethat extraedge.Havingbeenaroundfor decades,louvrewindowsare knowntoaccomplishthejobbetter thananyotherwindowspresentin themarket.

FeaturingforTheEnterprise World'sthisissueofEnterprising CompaniesoftheYearisSafetyline Jalousie,anAustraliancompany deliveringperformancelouvre windowsolutions.

InthisinterviewwithLeighRust, Founder&Director,letusknow

moreaboutthejourneyofthe company

Briefusaboutthecompany,what inspiredyoutostartthe company?

AsaproudAustralian,familyownedandoperatedbusiness,SMR DesignsPtyLtdisauthorisedto manufactureanddistribute SafetylineJalousielouvrewindows inAustraliaandtheSouthPacific.

Overthepastdecade,theoperation hasgrownfromasmall60m2 factorywith5stafftoa2500m2 facilitywith50+staffwith headquartersinSydneyandoffices inBrisbaneandMelbourne.

LedbybrothersLeighandNathan Rust,SafetylineJalousiewas establishedinAustraliain2009and

hasbecomeamarketleaderin producinghighqualityperformance louvrewindowsystemsand ventilationsolutions.

Fromayoungage,theco-founding directorswereexposedtobusiness andtheconstructionindustrythrough theirfather'ssuccessful manufacturingandinstallation company(VergolaNSW).However, whenthebrotherscompletedschool theywereinitiallyturnedawayfrom workinginthefamilybusinessto pursuetheirowncareers.

Fastforwardseveralyearsandboth LeighandNathaneventuallywent ontojointheirfatheratVergola andworkedtheirwayupthrough theranks,startingonthefactory floor,movingtomanufacturingand thenintosalesandmanagement positions.After10years,the siblingduothenmadetheleapto launchtheirownventure–establishingSafetylineJalousie

Pleasetellusaboutyourteam.

Familyvalues,alongwiththe company'svaluesandstandards

havecontributedgreatlyto SafetylineJalousie'ssuccess.

SMRDesignsP/Lemploysa diverseteamofpassionateand professionalindividualsthatdrive qualityandinnovationandwork withclientstomakeapositive contributiontothebuilt environment.

We'reproudtostillhaveanumber ofkeyemployeeswhohave workedwiththecompanysince ourfoundation.We'realsoproud ofourculturaldiversityandan incredibleteamoffemales

workingwithintheadministrative andmanufacturingareasofour business.

Pleasebriefusaboutyour professionalexperience.

Ihaveover21-yearsofexperience workingwithintheAustralian Manufacturingsectorintheniche areaofconstruction.

Whatarethekeyachievementsof yourbusinessjourney?

TakingouttheAustralianYoung EntrepreneuroftheYearAwardfor

Manufacturingin2019,becoming listedontheTop100Young EntrepreneursofAustralialistfour timesrunningandbeingrecognised internationallyasarecipientofa SilverStevieAwardforProduct Innovation.

Wewerealsorecognisedas shortlistedcontendersforthe AustralianFinancialReview'sMost InnovativeCompaniesin2020.

Onapersonallevel,Iammost proudofbeingafatherofthree, withourfourthchildontheway.

Balancingfatherhoodwith entrepreneurshipisprobablythe biggestachievementofmylife,my familyareeverythingtomeand willalwayscomefirst.

Whichoneisyourfavourite quote?

Idon'tlose,Ieitherwinorlearn

TOP CHALLENGES FOR NON-PROFIT ORGANIZATIONS

Areyouconsideringstartinga nonprofitorganization?While thiscanbeaveryrewarding endeavor,experienceinthebusiness worlddoesn’tnecessarilyprepareyoufor theseissues.

Understandingthissector’spotential trialsandtribulationswillprepareyoufor yourownNon-ProfitOrganizations journey.Sobeforeyougetstarted, Takealookatthesetop5challenges forNon-ProfitOrganizations:

1.AttractingQualifiedStaff(Paid& Unpaid)

NPOsbadlyneedtheservicesofpeople withdegreesinpsychologyandsocial work.Sadly,itcanbehardtoenticesuch graduatestoworkthere.Butwhile nonprofitorganizationsdon’tnecessarily offerthebest-payingMSWjobs,these postsarerewardinginotherways.

Thesenseofpersonalaccomplishment andofhelpingtomeetsociety’sneeds canbejustasenrichingasagreat remunerationpackage.Despitethis, attractingstaff(whetherpaidorunpaid) isoneofthebiggestchallengesanNonProfitOrganizationscanface.

Learninghowtoattracttoptalentcanbe asusefultoanNon-ProfitOrganizations asanybusiness.Whilethischallengeis noteasilyfixed,itwillbealotless dauntingwiththeservicesofaPR consultant.Anddon’toverlooktherole thatsocialmediajobboardscanplayin findingthestaffyouneed.

2.PerformancePressures

Thecorporateworldisnottheonly results-drivenenvironment.Itmaybe easytorallythepublicbehindyourcause onNationalNonprofitDay,buthowdo youfaretherestoftheyear?The pressuretoperformisjustasrealina nonprofitorganizationasinafor-profit one.

ThisaffectsanNPO’sabilityto consistentlyraisefunds,aswellasits reputationinthecommunity And unlesstheyareinaveryspecialized niche,mostNon-ProfitOrganizations causeshavestiffcompetition.This makesthepressurefromdonorsand othervestedintereststosucceed,even morecrucial.

Developabroaderviewofthe situation.Chancesare,you’llbeoneof manyorganizationsraisingawareness andfundsforaparticularcause. Ditchingthecompetitivespirit,and partneringwithlike-minded organizations,maybethekeyto addressingthisparticularchallenge.

3.MeetingSocietalDemands

Notonlyistheretremendouspressure toperform,butalsothedrivetomeet societaldemands.Non-Profit Organizationsleadersoftenfeel frustratedthattheyaren’tcopingwith meetingtheneedsoftheircommunity. Thisismoreaboutthepressurethey putonthemselvesthanoutside pressures.

Therewillalwaysbesomeformof injustice,orsomeneedinsociety,that you’llwanttodosomethingabout. Andwhilethiscanprovidegreat motivationtoraiseawareness,itcan alsoleadtoseverestressandeventual burnout.

Meetthischallengehead-on.Speakto atime-managementconsultantoralife coachaboutwaystodealwithselfimposedstress.Thiswillbenefitboth youandyourNon-ProfitOrganizations asawhole,inthelongterm.Being realisticaboutyourgoals,andnot tacklingmorethanonecampaignata time,willbringbetterresults.

4.RaisingFunds

Whentryingtoattractcorporate sponsorships,youcanconvince

companiesthatitwillboosttheir publicimage.But,itcanbeharderto convinceanaverageindividualtopart withtheirhard-earnedcash,letalonea corporation.

Fundraisingisvitaltothesuccessof anyNPO.Whetheryou’reworkingto addressanimalprotection,children’s welfare,orenvironmentalcauses, you’llneedmoneytomakea difference.Andnomatterifyourely onprivatedonations,corporate sponsorships,orgovernmentgrants,it takesalotofworktoorganize.

Thisiswheresomeonewithexperience andexpertiseinfundraisingor finances,ingeneral,ishelpful.The challengeofraisingadequatefundsfor anNon-ProfitOrganizationsisan ongoingone.Somakethenecessary investmentinlearninghowtodothis.

5.LackOfBusinessSavvy

Althoughanonprofitorganizationis notprofit-drivenlikeother organizations,itstillneedsbusinesssavvypeopleatthehelm.Because,like allbusinesses,ithastoattracttop talent,processlotsofdata,andkeep financialrecords.ButmanyNon-Profit Organizations’slackthisbusiness know-how

Eventhoughtheymaybeexemptfrom payingincometaxes,Non-Profit Organizationsstillhavetofiletax returns.Soifyouareseriousabout makingyournonprofitorganizationa success,considerenlistingtheservices ofaqualifiedaccountanttohelpwith thefinancialandbookkeepingtasks.

Thisdoesnotnecessarilyhavetobea paidposition.Bigaccountingfirms maybewillingtohelpinthiswayfor thepublicityyoucanofferthem.And newprofessionalsstartingtheircareers mayappreciatetheboost,too.