Enterprising Companies of the Year

Tidhar Tsuri CEO

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From Editor’s Desk

Thewaycorporationsmustconductthemselvesisevolvingasaresultofglobalization,changingsocietal norms,andnewtechnologies.Astrongenterprisingculturecanbeadifferentiatingfactorinfutureproofinganorganizationatatimewhenathirdofleadersandmid-levelmanagersanticipatechallenges withhiringandretainingqualifiedworkers.Itshouldcomeasnosurprisethatculturesthatareforward-looking, rewardcuriosity,candor,risk-taking,andreinventionhavegreaterbusinesssuccessandimprovedbusiness performance.Theyarebetterequippedtousetheirworkforcetolobbyontheirbehalfsincetheyhavemore engagedworkers.

FeaturingforTheEnterpriseWorld’sthisissueofEnterprisingCompaniesoftheYeararethestoriesofsuch companies,whoaretakingleapsandprogressingthroughallodds. Forthecoverreadabout-

DiagsenseisanelitecompanythatdeliversAIpredictivemaintenancealgorithmsandsoftware,whichbenefita widerangeofapplications.Thecompanywasestablishedin2013,withitsbaseofoperationsinKfarSaba Israel,Central.

ThePredictivesoftwarecanbedeployedonacloud,on-premise,onadedicatedcomputer,orbeembedded insidetheclientproductsasanedgesolution.Theyareworkingwithclientswhomaintaincriticalassets,and customerswhocan’ttolerateworkingwithacommercialsolution.Theyarealwayslookingoutforclientswho areseekingaccuratesolutionsthatfittheirneedswithoutanymissdetectionorfalsealarms.

MostoftheirclientsareIntegratorsandSCADAcompanieswhoarelookingtoanswertheirclient’s requirementsandprovidethemwithmodelsandalgorithmsthattheycanintegrateinsidetheclient’Control Systems.

Whenalossduetofire,flood,hurricane,ortheftoccurs,thefirstjobofaninsuranceadjusteristosettlethe claimasquicklyaspossibleforaslittleaspossible.Theseadjustersareoftenunderpressuretomeetstrictloss ratioguidelines,usingsoftwarethatisformulatedtoguardinsurancecompanyprofitsratherthanprovide accurateestimatesofactualrepaircosts.

MunicipalClaimsManagementServicesservesthisspacewithaninnovativesolutionthathasbeencrafted throughyearsofexperiencebyhighlyspecializedpersonnel,providingaccurate,professionallossinvestigation thatworkstoensurefairandaccurateclaimsresolution.

Shalmali W. halmaliS

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.

Leaders in Spotlight

Forthecoverreadabout-

DiagsenseisanelitecompanythatdeliversAIpredictivemaintenance algorithmsandsoftware,whichbenefitawiderangeofapplications. Thecompanywasestablishedin2013,withitsbaseofoperationsin KfarSabaIsrael,Central.

ThePredictivesoftwarecanbedeployedonacloud,on-premise,ona dedicatedcomputer,orbeembeddedinsidetheclientproductsasan edgesolution.Theyareworkingwithclientswhomaintaincritical assets,andcustomerswhocan’ttolerateworkingwithacommercial solution.

Theyarealwayslookingoutforclientswhoareseekingaccurate solutionsthatfittheirneedswithoutanymissdetectionorfalsealarms.

MostoftheirclientsareIntegratorsandSCADAcompanieswhoare lookingtoanswertheirclient’srequirementsandprovidethemwith modelsandalgorithmsthattheycanintegrateinsidetheclient’Control Systems.

Whenalossduetofire,flood,hurricane,ortheftoccurs,thefirstjobof aninsuranceadjusteristosettletheclaimasquicklyaspossibleforas littleaspossible.Theseadjustersareoftenunderpressuretomeetstrict lossratioguidelines,usingsoftwarethatisformulatedtoguard insurancecompanyprofitsratherthanprovideaccurateestimatesof actualrepaircosts.

MunicipalClaimsManagementServicesservesthisspacewithan innovativesolutionthathasbeencraftedthroughyearsofexperienceby highlyspecializedpersonnel,providingaccurate,professionalloss investigationthatworkstoensurefairandaccurateclaimsresolution.

C

O N T D I A G S E N S E

Tidhar Tsuri CEO

The Seventh Sense!

“Today, I understand that to achieve something you never gained before, you need first to become someone else, somebody who does it naturally, YOU FIRST NEED TO BECOME A CEO who can raise money, a man who knows to talk with investors and partners and other companies CEO who might become your clients. In other words, you need first to break down the habit of being yourself. In my case: stop being an engineer who focuses on the technology in the product and development. and become a CEO and be open to the world and grab opportunities”,

-Tidhar adds.

ompaniesoffergreatsolutionsand Cservices.Butnotmanyofferasense ofsurety,safety,andmost importantly,trustandloyalty

Aswegearuptowardsanautomatedfuture, thereareahandfulofenterprising companiesthatarecarvingadominant positionandamassinganimmense reputationinthemarketasoneofthemost advancedyetintuitiveAIpredictive solutionsproviders.

Diagsensehasdevelopedastate-of-the-art statisticalalgorithmdesignedtodetect evolvingmalfunctionsinmechanical systemsandpipelineslongbeforethey becomearealproblem.

Leveraginguniqueadvancesinarithmetic approachesandartificialintelligence,their predictionalgorithmisamongthemost

accurateinexistencetoday.Theirsolutionis alreadysavingclients(down)timeandmoney!

Diagsense-ABoutiqueAIHouse

DiagsenseisanelitecompanythatdeliversAI predictivemaintenancealgorithmsand software,whichbenefitawiderangeof applications.Thecompanywasestablishedin 2013,withitsbaseofoperationsinKfarSaba Israel,Central.

ThePredictivesoftwarecanbedeployedona cloud,on-premise,onadedicatedcomputer,or beembeddedinsidetheclientproductsasan edgesolution.Theyareworkingwithclients whomaintaincriticalassets,andcustomers whocan'ttolerateworkingwithacommercial solution.

Theyarealwayslookingoutforclientswho areseekingaccuratesolutionsthatfittheir

- Henry Ford

“Whether You Think You Can, or Think You Can't … You're Right”

needswithoutanymissdetectionor falsealarms.

MostoftheirclientsareIntegratorsand SCADAcompanieswhoarelookingto answertheirclient'srequirementsand providethemwithmodelsand algorithmsthattheycanintegrate insidetheclient'ControlSystems.

Factorsthattriggeredthegrowthof Diagsense?

Diagsensestarteditsjourneywiththe leakdetectionsystemfortheOil& GasIndustry.However,theydidn't succeedinpenetratingthemarketasno companyinthespacewillengagein anybusinesswithastart-up,andthat toowithsomeonewhodoesnothave

anypriorimplementationexperiencein theindustry.

2015wasabigchangeastheymadea littlepivotandstartedanalyzing equipmentresidinginthepipelines–pump,boosters,valve,andheat exchanger.TheCovidperiodallowed themtofocusonthethingsthatmatter andwhatthey’regoodat-Algorithm Development.

Also,theyrealizedthattheymainly provideservicesforSCADA companiesorMEScompanieswhoare lookingtoaddvaluetotheircustomers andprovidepredictionsregardingtheir assetsconditionandinsightsthatbring themrealvalue,growth,and scalability

Itistheprowessoftheirservicesthat hasenabledthemtocreateadominant positioninthemarketandachieve exponentialgrowthovertheyears. Fromastandingrevenueof$50k-100k ayearforabout6yearstoincreasingit 3x,5x,andsoon.

Whatmadethisboostingrowthand developmentpossiblewastheteam Diagsenseunderstandingoftheir strengths,andbigvaluesthatmakethe difference.Thishasenabledthemto deliveratailoredsolutionfortheend clients,toprovidethemwithan accuratemodelthatanswersalltheir requirements.

Today,theyarelookingtogrow,they stronglybelieveinpartnershipand

makingconnectionswithcompanies abroadthatprovidesupplementary solutionstothem.Astheyplantogrow togetherwiththeirclientsandprovide asystemthatwillservethemmuch better

WhatestablishesDiagsense’slongstandingsuccess?

Itisowingtotheteam’sdedicationand thecompany’sunmatchedservice arsenalthathasallowedthemto outperformindustrystandardsandset benchmarks.Thecompanystrong beliefintheirmotto-“Keepingthe continuityofthemachinelife”-with zerounexpectedfailures.Thishas alwayskeptthemgoingandfieldthem tocreatemanytrustful-readysolutions thatarehighlysought-afterand respectedacrosstheindustrytoday!

Theiraimtodayistoenhancea factory'sproductivityandproduction linesreliability.Inotherwords, providingrealvaluetofactoriesand answeringtheirpain.Deployinga solutionthatcanbeintegratedwith theircurrentMESorSCADAsystem andsolvingproblemssuchashigh depreciation,unstableprocess,poor quality,unexpectedstoppages,and optimizingtheprocess.

ThishasenabledDiagsenseto outperformandestablishitselfasone ofthemosttrustedandreliablenames whenitcomestoprovidingfuturereadyandadvancedmaintenance algorithmsandsoftware.

FuturisticServicesofDiagsense

Diagsensefocusesonthebigger picture,ontheprocess,andprovides

solutionsforproductionlinesandother complexsystems.Theydosoby analyzingalltheparametersthat influencetheprocess,enablingthemto predict,avoidfailures,enhancethe systemthroughput,andensure optimumandmaximumperformance.

Theybelieveatailoredsolution integratedwithinthefactory'scurrent platformwillbemuchmoreusefuland accuratethandeployingaseparate standalonesystemthathandlesthe insights.Theirmodelofworkingis projectbase+supportifneeded, insteadofsubscription+setupfee.

Today,Diagsenseprovidesmodules, algorithms,andsoftwarethatcanserve awiderangeofclientsandapplications andcanintegratewiththeclient's SCADA/ControlSystem,MESsystem, andotherproprietarydashboards.Asa

resultoftheirwork,clientshave accessibilitytoimmediateinsights whichhelpsthemimprove organizationalfunctionsand performance,forexample:

ProductionLine-anticipatethe followingevents:

Theunplannedstopofthelinedue Ÿ toamalfunction

Therateofworkontheline- Ÿ output

Amountofdepreciation Ÿ

ProductQuality

PredictiveMaintenance Ÿ

Energy: Ÿ

Ÿ ofthefactoryheavyconsumers

Anticipatingenergyconsumption

HowdoesDiagsense’sservicesclassapart fromthecompetitioninthemarketand newadditionstotheirservicearsenal?

WhatsetstheDiagsenseteamandtheir servicesapartistheirabilitytocraftprecise andorganization-orientedsolutionsthat bestmeetandexceedtheirclient’s expectations.Theyachievedthisby creatingasuccessfulportfolioofhandcraftedsolutionsthatofferedgreatbenefits, ROI,andgrowthopportunitiestotheir clients.

Theyshiftedfromacompanythatprovides aSAASproductintoacompanythatsolves problemsanddeliversservices/projects.

“Only together, by joining forces, can we provide an ultimate platform for factories”

- Tidhar Tsuri, CEO, Diagsense

Thecompanybelievesinconstantly evolvingandadaptingnew technologiesthatmaketheirsolution offeringmorevaluableandbeneficial fortheirclients.

Astheydeliversolutions,andno solutionislikeeachother,they constantlyfacenewchallenges.

Thisiswhatdrivesthemtoinnovate andcreatesolutionsthatenabletheir clientstoachievemaximum performanceandgrowth.Also,the

biggestrewardtoteamDiagsenseistheir client'ssuccess!

InnovatingtheAIsphere-Leadership atDiagsense

Thecriticalsuccessfactorbehind Diagsense’sclass-apartservicesand aheadofcompetitionstandardsisthe strongcollaborationbetween manufacturers,integrators,IoT& MES/ControlSystemproviders,and InnovativeAIcompanies. Asuccessfulorganizationismadeupof alotofthings,butachievingsuccess requiresalotmorethanjustservices, standards,andexpertpersonnel.It requirescorevaluesthatshowcase throughout,afeelingoftrust,reliability, andavisionthatmakesclientswantto workwiththecompany Thesearejusta fewthingsacompanycannotdowithout greatleadership.

Diagsensehasoneofthemostprolific, capable,andvisionaryleadersasitsflag bearer Aleaderwhoisnotafraidtoface challenges,alwayssupportinghisteam, andinspiringbuddingentrepreneurs.

TidharTsuriistheCEOatDiagsense.

Tidharfeelsdelightedtosharehis personalstorywiththebiggest transformationheeverhad-Diagsense Venture.

Tidharcompletedhisgraduationin MathematicsandComputerSciences fromBenGurionUniversity.Hestarted hisprofessionaljourneyasanSW engineerworkinginstart-upsaswellas giantcompaniessuchasMotorolaand theIsraeliaviationIndustry.Hisbiggest transformationstartedin2014-theyear heestablishedDiagsense.

Backthen,Diagsensewasapromising startupcompany “10yearsagoit soundedlikesciencefiction–the machinewillnotifyusinadvance aboutanyfailurelongbeforeitturns

intomechanicaldistraction”,Tidhar adds.

So,heestablishedacompanywith friends,wheremostofwhomare engineerswithnobackgroundin managementoranybusiness experience.

Tidhartalksaboutthe responsibilitiesofanentrepreneur.

Theentrepreneursweepseveryone awaywithhisenthusiasmandconnects theotherfounderstohisvision,it'snot aneasytask,andthingsdon'talways gointhedirectionyouwant,butthat's what'sinteresting,youhavetoknow howtogetoutfromallkindsof unexpectedsituationsandreachthe

goalyousetforyourselfandthe companyandharnesseveryonetothe mission.

Theentrepreneurisresponsiblefor everything–youaretheCEOofthe company,andyouaretheCEOof yourselffirst.Andyoucreateyour reality,allthethingsyouacquiretill now,areasequenceofthinkingand actionsthatyoutooktillnow

Andifyouarenotpleasedwiththat, thenyouneedtostarttodothings differently.Repeatingthesamethings andexpectingdifferentresultsis Insanity.Bytheway,thisisEinstein’s quote.

Atthebottom-lineentrepreneuristhe

creator,heresponsiblethatthingswill getdone!Heisthegluethatconnects eachothertothesamegoal.

TeamofDiagsense

TheteamofDiagsenseworkswitha senseoffreedom,enablement,and holisticgrowthculture.Theygetmany facilitiesandfreedomwhichallows themtodedicatethemselvestomaking unparalleledsolutionsfortheirclients.

Theteamworkswithperfectsynergy, understandingtheirclients,andworking towardshowtheycangrowwiththem. ItisthisloyaltyandtrustthatDiagsense anditsteamgeneratewithintheir clients,pushesthemtoexcel,andmakes thebestsolutionsfortheirclients!

Tidhar’stakeonconstantvigilance asaneedorastrategy?

Youneedtobeawareofmarket trends,youneedtobeawareofyour client'sandprospect'sneeds,andyou needtobeawareofyouremployees' strugglesanddifficulties.

However,

Youdon'tneedtoworryaboutwhat willhappenbecausetheuniverseis constantlychanging.Youjustneedto beawareofthatandmakenaturaland carefuldecisionstoimproveyour currentsituationbytakingsmallsteps towardyourgoal.

Tidhar’sviewsonthecompetitionin themarketandhowdoeshecope withit?

It'sakindofarace,andyouneedto learntoenjoyit.Insteadofgetting stressed,imaginethatyouareaplayer inabiggame,andtheworldisyour board.Enjoythewayyou'redoingin thatgame,andthankgodeveryday thatyouarestillinthisgame.

Embracethedifficultiesandlookat themasanopportunity,withevery challengeyouovercomeyouareready foryournextstageinthegameoflife!

SituatedonthegroupofIslands

ofLakeTexcoco.MexicoCityis thecapitalandlargestcityof Mexico,andthemostpopulouscityin NorthAmerica.Mexico'scapitalis boththeoldestcapitalcityinthe Americasandoneoftwofoundedby indigenouspeople.Oneoftheworld's alphacities,itissituatedintheValley ofMexicowithinthehighMexican centralhighlands,atanelevationof 2,240meters.Thecityhas16 megapolisordividedterritorials,which areinturndividedinto neighbourhoodsorcolonies.

Accordingtothemostrecentrationale agreeduponbythealliedandstate governments,theinhabitantscountof GreaterMexicoCityis21,804,515, whichmakesitthesixth-largest metropolitanareaintheworld.Mexico Cityisthesecond-largesurbancluster intheWesternHemisphere,andthe largestSpanish-speakingcityinthe world.GreaterMexicoCityhasaGDP of$411billionin2011,whichmakesit oneofthemostproductiveurbanareas intheworld.Thecitywas superintendedforinitiating15.8%of Mexico'sGDP,andthemetropolitan areaaccountedforabout22%ofthe country'sGDP.Ifitwerean individualisticcountryin2013,

MexicoCitywouldbethefifth-largest economyinLatinAmerica.Thefactors inclusiveinthegrowthofMexicoCity isalmosttourismandeducationsectors risingdaybyday.Inaddition, accordingtotheSecretariatofTourism, thecityhasabout170museumsis amongthetoptenofcitiesintheworld withhighestnumberofmuseumsover 100artgalleries,andsome30concert halls,allofwhichmaintainaconstant culturalactivityduringthewholeyear Manyareashavemuralspaintedby DiegoRivera.

GeographicalaspectsofMexicoCity

MexicoCityissituatedintheValleyof Mexico,also,sometimescalledasthe BasinofMexico.Thisvalleyis situatedintheTrans-MexicanVolcanic BeltinthehighuplandsofsouthcentralMexico.

MexicoCityhasminimumaltitudeof 2,200metersabovesealevelandis enclosedbymountainsandvolcanoes thatreachaltitudeofover5,000 meters.Asthevalleyhasnonatural sewerageoutletforthewatersthatflow fromthemountainsides,itmakesthe cityexposedtofloodingandother naturalcalamities.Drainagewas manipulatedthroughtheuseofcanals andtunnelsstartinginthe17thcentury.

AstheMexicoCitypredominantly restsonLakeTexcoco.Earthshattering th activityisincessantthere.since17 centurytheLakeTexcocostarted evacuating.Eventhoughifthelake watersdon'tremainthecitystandson theheavilysaturatedclayofthelake's bed.Over-extractionofthe groundwaterresultsinthe disintegrationofthesoftbasegenerally referredasGroundwaterRelated Subsidence.

Although,thecityhasstartedsinking almostninemetersofsomeareasis th sunksincetheinceptionof20 century. AccordingtorecordsMexicoCity sinks20inchesor50cmeveryyear Thisplungeisresultinginproblems withrunoffandwastewater management,leadingtoflooding problemsandseveralnatural calamities,mostlyduringthesummer. Theentirelakebedisnowpavedover andmostofthecity'sremaining forestedareaslieinthesouthern metropolisofMilpaAlta,Tlalpanand Xochimilco.

EtymologyofMexicoCity

Theancientresiduesofhuman inhabitantsfoundintheareasof MexicoCityarethoseofPennon womanandremainingfoundinSan

BartoloAtepehuacan.Firstly,itwas believedthatthefindingskeep correspondencetotheearlyageof beforecommonera.However,astudy in2013statesthattheageofpennon womanwas12,700yearsold.Hence, resultingintheoldesthumanresidue discoveredintheAmericas.Study regardinghermitochondrialDNAit believedthatshecomeseitherfrom Asian,EuropeanorAboriginal Australianorigin.

Thecityhadbeenthecapitalofthe AztecEmpire.Inthedominionera, MexicoCitybecamethecapitalof NewSpain.TheviceroyofMexicoor vice-kinglivedintheviceregalpalace

onthemainsquareorZocalo.The MexicoCityMetropolitanCathedral, theseatoftheArchpriestofNew Spain,wasonothersideoftheZocalo, aswasthearchbishop'spalace,and beyondfromitthebuildinghousing thecitycouncilofthecity Alate seventeenth-centurypaintingofthe ZocalobyCristóbaldeVillalpando depictsthemainsquare,whichhad beentheoldAztecofficialcenter The subsistingcentralplaceoftheAztecs wasproductivelyandpermanently transformedtotheofficialcenterand seatofpowerduringthecolonial period,andremainstothisdayin modernMexico,thecentralplaceof thenation.Thereconstructionofthe

metropolisaftertheblockadeof Tenochtitlanwasskilledbytheample indigenouslaborintheencirclingarea.

MexicoCitywasthecenterstageofall thepoliticaldisputesofthecountry th duringthe19 century.Eventssuchas theMexican–AmericanWar,French InterferenceandtheReformWarleft thecityrelativelyunalteredandit continuedtogrow,mainlyduringthe ruleofPresidentPorfirioDíaz.During thistimethecityenlargedamodern infrastructure,suchasroads,schools, transportationsystemsand communicationsystems.However,the authoritiesfocusedresourcesand wealthintothemetropoliswhilethe

restofthecountrydeterioratein poverty.

Thehistoryoftherestofthe20th centurytothepresentconcentratedon theextraordinarygrowthofthe metropolisanditsenvironmentaland politicaleffects.In1900,the inhabitantscountofMexicoCitywas about500,000.Thecitybegantogrow vigorouslywestwardintheearlypart ofthe20thcenturyandthenbeganto growupwardsinthe1950s,withthe TorreLatinoAmericanabecomingthe city'sfirstskyscraper.

TherapidgrowthofMexicoCityasa centerformodernistinfrastructurewas mostfullydemonstratedinthemid1950sconstructionoftheCiudad Universitaria,MexicoCity,themain campusoftheNationalAutonomous

UniversityofMexico.Designedbythe mostreputablearchitectsoftheera, includingMarioPani,Eugenio Peschard,andEnriquedelMoral,the buildingsfeaturecanvasbyartists DiegoRivera,DavidAlfaroSiqueiros, andJoseChavezMorado.Ithassince beenrecognizedasaUNESCOWorld HeritageSite.

Travelingthroughtheculture& touristspointsfromtheMexicoCity

BeingcapitalofagiganticpreHispanicempire,andalsothecapital ofprosperousviceroyaltywithinthe SpanishEmpire.MexicoCityhasa richhistoryofartisticexpression. SincetheMesoamericanpre-Classical periodthepopulationofthe settlementsaroundLakeTexcoco generatemanyworksofartand

compoundcraftsmanship,someof whicharetodayexhibitedattheworldfamousNationalMuseumof AnthropologyandtheTemploMayor museum.Whilemanypiecesofpottery andstone-engravinghavesurvived,the greatmajorityoftheAmerindian iconographywasdevastatedduringthe defeatoftheAztecEmpire.

Duringthe19thcentury,animportant creatorofartwastheAcademiadeSan Carlos(SanCarlosArtAcademy), establishedduringcolonialtimes,and whichlaterbecametheEscuela NacionaldeArtesPlasticas(the NationalSchoolofArts)including painting,sculptureandgraphicdesign, oneofUNAM'sartschools.Manyof theworkscreatedbythestudentsand facultyofthattimearenowexhibited intheMuseoNacionaldeSanCarlos.

Duringthe20thcentury,manyartists movedtoMexicoCityfromvarious regionsofMexico,suchasLeopoldo Méndez,ansculptorfromVeracruz, whosupportedthecreationofthe socialistTallerdelaGraficaPopular, designedtohelpblue-collarworkers findadistinctaddresstoexpresstheir art.Otherpainterscamefromabroad, suchasCatalanpainterRemediosVaro andotherSpanishandJewishexiles.It wasinthesecondhalfofthe20th centurythattheartisticmovement begantomeanderapartfromthe Revolutionarytheme.

Museums

Beingoldestancientcityandrichin artisticaspectMexicoCityowns numerousmuseumsportrayingvarious artsandartstyles.Themuseums demonstratevariousartincludingthe Mexicancolonialart,modernand contemporaryartandinternationalart. TheMuseoTamayowasinauguratedin themid-1980stopreservethe collectionofinternational contemporaryartdonatedbyMexican painterRufinoTamayo.Thecollection includespiecesbyPicasso,Klee, Kandinsky,Warholandmanyothers, thoughmostofthecollectionis preservedwhilevisitingexhibitsare shown.TheMuseodeArteModernois awarehouseofMexicanartistsfrom the20thcentury,includingRivera, Orozco,Siqueiros,Kahlo,Gerzso, Carrington,Tamayo,andalso consistentlyhoststemporaryexhibits ofinternationalmodernart.Insouthern MexicoCity,theCarrilloGilMuseum showcasesavant-gardeartists,asdoes theMuseoUniversitarioArte Contemporaneo,designedbyMexican architectTeodoroGonzálezdeLeón, openedinlate2008.

TheMuseoSoumaya,namedafterthe wifeofMexicantycoonCarlosSlim, hasthehugeprivatecollectionof originalRodinsculpturesoutsideof

France.Italsohasagreatcollectionof Dalísculptures,andrecentlybegan displayingpiecesinitsmasters collectionincludingElGreco, Velazquez,PicassoandCanaletto.The museuminauguratedanewfuturisticdesignfacilityin2011justnorthof Polanco,whilemaintainingasmaller facilityinPlazaLoretoinsouthern MexicoCity.

TheMemoryandToleranceMuseum, openedin2011,displayeshistorical eventsofinequityandmassacre. Permanentantiquitiesincludethoseon theHolocaustandotherlarge-scale atrocities.Itisalsonativefor temporaryexhibits.

MostofMexicoCity'smuseumscanbe exploredfromTuesdaytoSundayfrom 10amto5pm,althoughsomeofthem haveexpandedschedules,suchasthe MuseumofSociologyandHistory, whichisopento7pm.Inadditionto this,entrancetomostmuseumsare freeonSunday.Insomecases,a nominalfeemaybecharged.

MexicoCityistheMexico'sprimecity fortheprintedmediaandbook publishingindustries.many daily

newspapersarepublished,including El Universal Excélsior Reforma La , , and Jornada.Othermajorpapersinclude Milenio Crónica El Economista , , and El Financiero.Leadingmagazines include , , ,as Expansión Proceso Poder wellasdozensofentertainment publicationssuchas , , Vanidades Quién Chilango TV Notas , ,andlocaleditions of , ,and Vogue GQ Architectural Digest.Itisalsoaleadingcenterofthe advertizingindustry

Thecityisalsoamajorcenterof popularcultureandmusic.Thereare abundantofvenuespresentingSpanish andforeign-languageartists.These countingthe10,000-seatNational Auditoriumthatconsistentlyorganize theSpanishandEnglish-languagepop androckartists,aswellasmanyofthe world'sfamousperformingartsgroups. theauditoriumalsobeamgrandopera showfromNewYork'sMetropolitan Operaongiant,highdefinitionscreens. In2007NationalAuditoriumwas designatedworld'sbestvenueby multiplegenremedia.Someothersites forpop-artistperformancesincludethe 3,000-seatTeatroMetropolitan,the 15,000-seatPalaciodelosDeportes, andthelarger50,000-seatForoSol

Stadium,wherepopularinternational artistsperformconsistently.TheCirque duSoleilhasheldseveralseasonsat theCarpaSantaFe,intheSantaFe districtinthewesternpartofthecity Thereareenormousvenuesforsmaller musicalensemblesandsolo performers.TheseincludetheHard RockLive,Bataclán,ForoScotiabank, Lunario,CircoVoladorandVoilá Acoustique.

TastyCuisineofMexicoCity

Oncetakeningrantinferiorfare,by the19thcenturytacoshadbecomea standardofMexicoCity'scuisine. subsequently,asauthoritiesstruggled totaxlocalcheese-breads,imposing authorisingconditionsandfines,asper records,somedetailedtypesoffoods wasbeingservedbythefoundations. Themostpersistentreferencewasfor tacosdebarbacoa.Alsopennedare enchiladas,tacosdemineroand gorditas,alongwithoystershopsand friedfishstands.Thereisconfirmation ofsomelocalspecialtiesbeingmade availableforcurrentmigrants;atleast twoshopswererenowedtoserve pozole,atypeofstewsimilarto hominythatisachiefofGuadalajara, Jalisco.MexicoCityisalsoknownfor havingsomeofthefreshestfishand seafoodinMexico'sinterior.Afterthe TsukijifieshmarketinJapan,Nueva Vigamarketfrommexicocityknown asthesecondlargestfishmarketinthe wrold.

MexicoCityoffersseveralcuisines: restaurantspracticinginthelocal cuisinesofMexico's31statesare availableinthemetropolis,andthecity alsohasmanybranchesof internationallyacknowledged restaurants.Theseinclusivelyconsists Paris'AuPieddeCochonandBrasserie Lipp,Philippe;Nobu,Quintonil, Morimoto;Pámpano,ownedby Mexican-basedoperaartistPlácido Domingo.Therearebranchesof

JapaneserestaurantSuntory,Italian restaurantAlfredo,aswellasNew YorksteakhousesMorton'sandThe Palm,andMonteCarlo'sBeefBar ThreeofLima'sHauterestaurants, servingPeruviancuisine,havevarious locationsinMexicoCity:LaMar, SegundoMuelleandAstridyGastón.

Accordingtothe2019recordsofThe World'sBest50Restaurantsbythe BritishMagzineRestaurantMexico Cityranked12thinthelistwithbest Mexicanavant-garderestaurantPujol. AlsoremarkableistheBasqueMexicanfusionrestaurantBiko,which placedoutsidethelistat59th,butin previousyearshasrankedwithinthe top50.Otherthathasbeenplacedon thelistin2019istherestaurantSud 777at58thplace.Attheotherendof thescaleareworkingclasspulquebars knownaspulquerías,aadventurefor travellerstolocateandexperience.

EconomicgrowthofMexicoCity

MexicoCityisoneofthemajor economichubsinLatinAmerica. 15.8%ofthecountry'sgrossdomestic productisproducedbyMexicoCity.In 2002,MexicoCityhadaHuman DevelopmentIndexscoreof0.915, similartothatofSouthKorea.In2007, inhabitantsinthetop12%ofGDPper capitaholdersinthecityhadamean netincomeofUS$98,517.Thehigh spendingpowerofMexicoCity residentsmakesthecitycaptivatingfor companiesofferingstandardandlavish goods.Asperthe2009studyheldby PwC,MexicoCityhadaGDPof$390 billion,rankingitastheeighthrichest cityintheworldandtherichestin LatinAmerica.

MexicoCityisnativeformanylarge scalebank headquarters,insurance companiesaswellasvariousfinance consultingfirms.Duetothebounded non-developedspaceatthesouthmost ofwhichissecuredthrough

environmentallawsthecontributionof MexicoCityinagricultureisthe comparativelysmallestofall authoritiesinthenation.

MexicoCityoffersanhugeandvariety ofconsumerretailmarket,variedfrom basicfoodstoultrahigh-endlavish goods.Costumorsbuy'sgoodsfrom varietyofindoormarkets,street vendors,downtownshops,etc.Street vendorsusuallysetuptheirstallsin non-officialareaslikenearmetro stations,hospitals,etc.

TheHistoricCenterofMexicoCityis widelyknownforexclusive,oftenlowcostretailers.Certainblocksorstreets areallotedtoshopssellingacertain typeofmerchandise,withareasalloted toover40categoriessuchashome appliances,lampsandelectricals, closetsandbathrooms,housewares, weddingdresses,jukeboxes,printing, officefurnitureandsafes,books, photography,jewelry,andopticians.

Sports&EducationofMexicoCity Sports

Thecountry'smostpopularand broadcastedgameiscountedtilldateis football.Itsimportantemplacementsin MexicoCityincludetheAzteca Stadium,nativetotheMexiconational footballteamandgiantsAmérica, whichcanaccomodate91,653fans, makingitthelargeststadiuminLatin America.TheOlympicStadiumin CiudadUniversitariaisadobetothe footballclubgiantsUniversidad Nacional,withaseatingcapacityof over52,000.TheEstadioAzul,which accomodates33,042fans,isnearthe WorldTradeCenterMexicoCityinthe Nochebuenaneighborhood,andis nativetothegiantsCruzAzul.

Anothersportsprofessionallyplayedin thecityisBaseball.MexicoCityis nativeoftheMexicoCityRedDevils oftheMexicanLeague,whichis

contemplatedaTriple-Aleagueby MajorLeagueBaseball.Varioussports provisionsinMexicoCityarethe PalaciodelosDeportesindoorarena, FranciscoMárquezOlympic SwimmingPool,theHipódromode LasAméricas,theAgustinMelgar OlympicVelodrome,andlocationsfor equestrianismandhorseracing,ice hockey,rugby,American-stylefootball, baseball,andbasketball.

Education

UnlikethoseofMexicanstates' schools,curriculaofMexicoCity's publicschoolsismanagedbythe federalSecretaryofPublicEducation. Thewholefundingisallocatedbythe governmentofMexicoCity(insome specificcases,suchasElColegiode México,fundingcomesfromboththe city'sgovernmentandotherpublicand privatenationalandinternational entities).

TheNationalAutonomousUniversity ofMexico(UNAM),situatedin MexicoCity,isthelargestuniversity onthecontinent,withmorethan 300,000studentsfromallbackgrounds. ThreeNobleimmortals,diverse Mexicanentrepreneursandmostof Mexico'smodern-daypresidentsare amongitsformerstudents.UNAM conductshalfofMexico'sscientific researchandhaspresenceallacrossthe countrywithsatellitecampuses, observatoriesandresearchcenters.

Innovation Knows No Boundaries

Henry Rodriguez Director

WeallhaveheardabouthowInsurance

companiesoftenpaylessornothingtothose whotooktheinsuranceandlivewithoutworry thattheyareproperly covered.But,thenincaseofany mishap,theygettoknowthattheywillnotreceivethefull insuredamount,butjustapartofit!

Wheredotheygo?Moreover,istheresomeonewhocannot onlyhelpbuthasthecapabilityandexperiencetogoup againstthesebigInsurancegiants?

MunicipalClaimsManagementServicescomestothe rescuewithateamofhighlyexperiencedandcapable professionals.Gonearethedaysofwaitingforinsurance settlements.Getafairandquickresolutiontoyourclaims, withahighlyinnovativesolutionandanequally enterprisingcompany!

ANameofReliabilityandTrust-MunicipalClaims ManagementServices

MunicipalClaimsManagementServicesstarteditsjourney in2007withitsbaseofoperationsinPalmettoBay,Florida.

Whenalossduetofire,flood,hurricane,ortheftoccurs,the firstjobofaninsuranceadjusteristosettletheclaimas quicklyaspossibleforaslittleaspossible.Theseadjusters areoftenunderpressuretomeetstrictlossratioguidelines, usingsoftwarethatisformulatedtoguardinsurance companyprofitsratherthanprovideaccurateestimatesof actualrepaircosts.

MunicipalClaimsManagementServicesservesthisspace withaninnovativesolutionthathasbeencraftedthrough yearsofexperiencebyhighlyspecializedpersonnel, providingaccurate,professionallossinvestigationthatworks toensurefairandaccurateclaimsresolution.

WhattriggeredthegrowthofMunicipalClaims ManagementServices?

Insurancecompaniesarefor-profit,andtheymake moneybydenyingclaims.Thejobofa insurance companyadjusteristoclosetheclaimassoonas possibleandpayoutaslittlemoneyaspossible.

Withthisinmind,youcaneasilyrecognizeand prepareforthetacticsaninsurancecompanywill usetodownplayacase.;insuranceadjusterhasthe company'sinterestsinmind,notthepolicyholders. Theadversarialclimateofinsuranceclaimshas exponentiallyincreasedtheneedforviable representationforproperindemnification.

Afterthe7-stormseasonof2005-2006insurers blatantlydeployedtheDelay,deny,defend methodologywhichtriggeredamuchgreater percentageofclaimantssearchingfor representation.TheOPPAGAreportfoundthat: Homeownerswhosubmittedclaimsontheirown receivedanaverageof$2,029vs.anaverageof $17,187whenrepresented

Pre-2004andpost2005/6stormseason

Thispavedthewaythatbroughtouttheimportance ofinsuranceclaimsmanagement,thus,showcasing thevalueandhighlydetailedservicesthat MunicipalClaimsManagementServicesofferedto thespolicyholderstoachieveajustandprecise claimsresolution.

Factorsestablishingthelong-standingsuccessof MunicipalClaimsManagementServices?

Weworkwithseveralplaintiffanddefenselaw firmsaswellasnumerousPublicAdjustersthat refertheirappraisalstous.OPPAGAexamined 76,321claimsfiledduringaspecificperiod, including61,324non-catastropheand14,997 catastropheclaims.

TheiranalysisofCitizensPropertyInsurance Corporationclaimsdatafoundthatcasestook longertosettlebutreceivedhigherpaymentswhen claimantsusedpublicadjustersforclaimsfiledin 2008and2009.Publicadjustersrepresented policyholdersin26%ofnon-catastropheand39% ofcatastropheclaimsfiledduringthisperiod.

Thecatastrophicclaimshandledbypublicadjusters resultedinpaymentsthatwere747%higherfor policyholders.Fornon-catastrophicclaimsfiledduring thisperiod,policyholdersreceived574%moreinclaim settlements.Thosearestaggeringmarginsandspeak loudlyfortheneedforrepresentationsinthesehighstake negotiationswhichiswhattheclaimsprocessistoday

MunicipalClaimsManagementServices'methodology withunderpaidclaimssyieldshigherpayoutsandless timetoconclude.

Theyhaveworkedfornumerousleadingcarriersand bringawell-foundedandbalancedmethodologytofair andproperclaimssettlement.Theyareoftencalledupon bydefenselawfirmstorepresentCarriersincomplicated disputes.Theyhaverepresentedcountlesshomeowner& condoassociationsaswellasmunicipalities,hotels,and hospitals,allhavetheirdynamicswhichifnotproperly presentedwouldnegativelyimpacttheclaim.

ThesearesomeofthefactorsthatestablishMunicipal ClaimsManagementServicesanditsabsoluteexpertise ininsuranceclaimsmanagement.Theirservicesoffer clientsaproper,fair,andrapidclaimresolution, establishingtheirdominanceinthemarket,andmaking themahighlysought-afterorganizationintheirspace.

ServicesofferedbyMunicipalClaimsManagement Servicesandwhatsetsthemapart?

MunicipalClaimsManagementprimarilysettlesdisputed claimsthroughtheappraisalprocess.Theychoosethe appraisalprocessasitisfasterandmoreeconomicalthan drawn-outlitigation.Mediationisofteneffectivedirectly afteracatastrophicevent.Astheclaimssettle,mediation becomesanotherdelayingtacticoftenusedbycarriers.

Sincethecompany'sinception,theleadershiphassought tobringeverypieceofknowledgeandexperience, accumulatedovertheyearstoeveryclaim MCMSresolves.Theirresolutionmethodologystarts withthoroughknowledgeofthepolicyinplay,theloss fromA-Z

Theyunderstandtheneedandimportanceofsettling claimsandgettingtheinsuredtheirowedamount, quicklyItistheirhighlyexperiencedteamof professionalsandabenchmarkinghistoryofsettling countlessclaims,whichmakesthemoneofthemost enterprisingcompaniesoftheyear!

AHighlySkilledandCompassionateLeadership!

MunicipalClaimsManagementServicesisarevolutionary company,enablingitsclientstogetwhattheyrightfully deserve,withsurety,andinaquickturnaroundtime.This speaksvolumesaboutthecompanyanditsteamofexperts inagreatmanywaysbutitwouldn'thavebeenpossible withoutaneffervescent,capable,andinspiringleader.

HenryRodriguezistheDirectorofMunicipalClaims ManagementServices.

HenryisanaccomplishedandcertifiedInsurance Appraiser,Adjuster,andUmpire,aseasonedADR professional,specializingintheresolutionofadiverse arrayofcommercialmattersbothdomesticand international.Oneofthefewintheindustrytobeappointed SpecialMaster

Over30yearsofdiverseprofessionalsuccessinlarge-scale emergencymanagementaswellasnumerousprojects collaboratingwithInsurancecompanies,Governments, Policyholders,LawFirms,andHomeownerAssociations. Hehasservedasanappraiser,umpire,adjuster,andspecial master.

- Roald Dahl

“Those who don't believe in magic will never find it.”

Trustedprofessional,oftenCourtappointedUmpireand SpecialMaster.Licensedinfifteenstateswithexperience appraisinglossesNationallyandInternationally.Knownfor ahighlevelofexpertise,integrity,anddependability BilingualinEnglishandSpanish.

Henryhasalsoamassedmanycovetedcertificationsand affiliationsduringhisprofessionaljourney.

Certifications

● CPAU/IAUA(CertifiedPropertyInsurance AppraiserandUmpire)

● CEOP(Council-CertifiedEmergencyOperations Professional)

● HaagEngineering-EarthquakeAdjuster

● WindstormInsuranceNetwork,Inc.-Certified AdvancedUmpire&CertifiedAppraiser

● CollinsCenterforPublicPolicy-CertifiedUmpire

● CitizensPropertyInsuranceCorporationCertifiedIndependentAdjuster

● IFAU-ExecutiveFellowAppraiser&Umpire

Organizations/Affiliations

● WindstormInsuranceNetwork-2006–Present

● SouthFloridaClaimsAssociation-March2008–Present

● NationalAssociationofCatastropheAdjustersMay2007–Present

● InsuranceAppraisalandUmpireAssociation,Inc.October2010–Present

● InternationalAssociationofSpecialInvestigation Units-2015-Present

● InsuranceFellowsofAppraisers&Umpires2021-Present

Henryhasalsobeenbestowedwithmanyhonorsand awards.Someofthemare:

● RecognitionofService,FloridaSenatorFlores

● RecognitionofService,CityofWestMiami MayorEduardoMunhina

● RecognitionofServiceCityofMiamiMayor TomasRegalado

Henry'sthoughtsonthecompetitioninthemarket?

NoindustrymovesmoremoneythanInsuranceand althoughitisbydesignprojectedtoappearasaPopMom bodegaitismonsterhugeandinconstantflux.Staying currentisthebestroadtosuccess!

“The joy of bringing resolution to an open claim is beyond words

Whether a humble pre-fabricated home or multimillion dollar estate, it is very satisfying to make right what Large and exceedingly wealthy Corporations have wronged.”

- Team of Municipal Claims Management Services

EVERYONE ON PLANET TO ACHIEVE MORE

Formorethanadecade,

Microsofthasbeenthemarket leaderinoperatingsystems.It wasestablishedbyBillGatesandPaul AlleninAlbuquerque,NewMexico,in 1975,46yearsago,andiscurrently flourishingallovertheworld.Inthe 2020Fortune500listofthemost significantUScompanies,Microsoft cameinatnumber21.Itisvaluedas thethird-highestglobalbrand.The businessisadigitaloperatingsystems leader

OnApril4,1975,BillGatesandPaul AllenestablishedMicrosoftinorderto createandmarketBASICinterpreters fortheAltair8800.Inthemiddleofthe 1980s,MS-DOSandthenWindows propelledittothetopofthemarketfor personalcomputeroperatingsystems. Threepeoplebecamebillionaires thankstoMicrosoft's1986initialpublic offering(IPO)andsubsequentincrease inshareprice,whileanestimated

12,000Microsoftemployeesbecame millionaires.Sincethe1990s,ithas movedfromtheoperatingsystem industryandacquiredanumberof businesses.Theirgreatestacquisition wasLinkedInfor$26.2billionin December2016,whichwasfollowed bySkypeTechnologiesfor$8.5billion inMay2011.

In2018,Microsoftrecaptureditstitleas themostvaluablepubliclytraded businessintheworldafterbeing dethronedbyApplein2010.After AppleandAmazon,Microsoftbecame thethirdAmericanpublicfirmtohavea marketcapof$1trillionormorewhen itdidsoinApril2019.Microsoftwill havethefourth-highestworldwide brandvaluationasof2022.

JourneyofMicrosoftMicrosoftisadailyandregularword usedineverycorporatesector The

globalproductisownedbyMicrosoft CorporationbasedinAmericaisa multinationaltechnologycorporation. Theassociatedservicesheadquarters aresituatedatMicrosoftRedmond campusinRedmond,Washington, UnitedStates.Thebestproductsof MicrosoftaretheWindowsseriesof operatingsystems,themicrosoft officesuiteandinternetexplorer,etc. TheXboxvideogamingconsolesand theMicrosoftSurfacerangeof touchscreenpersonalPCsareitstwo mainhardwareofferings.Microsoft wastheworld'slargestsoftware companybyrevenueasof2019;it wasplacedNo.21intheFortune500 rankingsofthelargestAmerican firmsbytotalrevenuein2020.Along withAlphabet,Amazon,Apple,and Meta,itisoneoftheBigFive Americantechnologicalfirms.The journeyofMicrosoftkickstartedwith abasicsetup.

The current global venture was founded by Bill Gates and Paul Allen on 4th April 1975 with the main motive to produce and sell BASIC interpreters for the Altair 8800.

As a result of an arrangement the company made with ASCII Magazine in Japan in August 1977, ASCII Microsoft opened its rst overseas ofce.

In the middle of the 1980s, MS-DOS and then Windows propelled it to the top of the market for personal computer operating systems.

Since the 1990s, it has moved from the operating system industry and acquired a number of businesses.

Microsoft started to reevaluate its products and broaden its product line into computer networking and the World Wide Web after Bill Gates' internal "Internet Tidal Wave letter" on May 26, 1995.

Microsoft released Windows XP on October 25, 2001, combining the NT codebase with the mainstream OS line. Later that year, the company introduced the Xbox, breaking into the Sony and Nintendodominated market for video game consoles.

Microsoft, which was becoming more active in the hardware market after the launching of Xbox, introduced the Zune line of digital media players in 2006 as the replacement to its earlier software platform Portable Media Center.

The Windows Vista released in 2007 featured the security and redesigned user interface dubbed Aero, following with the release of MS Ofce 2007 with the feature of Ribbon user interface.

Throughout the 2011-12 Microsoft restructured its identity with focusing on logo, products, services, etc.

Microsoft released a x for Windows 10 in January 2018 to address CPU issues brought on by Intel's Meltdown security aw. The patch caused problems with the virtual machines running on Microsoft Azure that use Intel's CPU architecture.

On June 24, 2021, Microsoft announced Windows 11.

ThegrowthofMicrosoftandits productsandservicesiswitnessed bythewholeworld.Inaninterview withMr.BillGatesmentionedthe growthofMicrosoftcreditingitto theirteam.

ThesurveyofMicrosoft's StatisticalStudies-

Microsoftbeingaglobalventure todayhasnoneedofany recognitionstrategyormarketing strategy Thecorporationbeingan InformationandTechnologybased corporationworksmostlyonits productsandservicesrelatedto databasesandsoftwares.The4Ps fromthemarketingmixworkson pointformicrosoft.The4Ps includesProduct,Price,Place, Promotion.

ProductMix

Aproductissomethingthatsatisfiesthe needsanddesiresoftheconsumer, whereasaproductmixisthevarietyof thatproduct.Microsoftisaretailerof bothhardwareandsoftware.Computers, laptops,tablets,Xbox,andphonesare amongtheirhardwaregoods.Microsoft OfficeandWindowsOSareamongtheir softwareproducts.Microsofthasabroad rangeofproducts.Itisprimarily renownedforits

Ÿ Devices

Ÿ Softwares

Ÿ Apps

Ÿ Games

Ÿ Entertainment

PriceMix

Pricemixisthemethodusedto determineaproduct'spriceasopposedto price,whichreferstothemonetaryvalue ofaproduct.Microsoftfrequently employstheBuyOnlyWhatYouUse, Freemium,andMarket-orientedpricing strategies.

Ÿ FreemiumPricing

Ÿ Productline

Ÿ PenetrationPricing

Ÿ PriceSkimming

PlaceMix

UnderPriceMix,Microsoftprovides thefollowingservicestoitsclients:

Ÿ Customerscaneasilyselect productsandservicesfrom Microsoft'sofficialwebsitebased ontheirneeds.

Ÿ Microsoftoffersretaillocationsall overtheworldwherecustomers mayusetheguidanceoftechnical advisorstomakesmarterdecisions.

Ÿ Additionally,Microsofthas approveddealersanddistributors. Microsoft'sstrategicallysound locationmixmakesitsproducts readilyavailabletocustomers worldwide.Nowlet'stalkabout Microsoft'spromotionalstrategyto discoverhowitkeepsitspositionat thetop.

PromotionalMix

Withtheaidofitspowerfulbrand image,Microsoft'spromotionalstrategy preciselyaddressesitstargetmarket.It advertisesitsproductsonanumberof

Twitter,Google,Instagram,etc. Microsoftemploysanumberof differentpromotionalstrategies, includingadvertising,directmarketing, andsalespromotion.Itreachesits intendedaudiencethroughastrategic channel.Microsoft'svarietyof promotionsincludes-

Ÿ Advertising

Ÿ SalesPromotion

Ÿ DirectMarketing

Ÿ PersonalSelling

Ÿ PublicRelations

EffectofCOVID19onTheglobal enterprise-

Evenbeforethepandemic,scientists havelongponderedtheimplicationsof aworldinwhichreportingforworkno longermeantreportingforwork.Ifwe hadtheabilitytodisconnectfrom actuallocationsthankstocontemporary technology,howmightour employment,offices,andworkdays change?Whatwouldbethegenuine advantages?Whatwouldtheobstacles be?COVID-19thenstruck.Everything changedandbecameunpredictable fromabusinessstandpoint,butfroma researcher'spointofview,itoffereda hugeopportunity.Thiswastheperfect opportunityforsocialscientiststo

ofanentirelydigitalworkforce.

EarlyinMarch,justadayaftertheorder wasissuedforallemployeesat Microsoft'sRedmond,Washington headquarterstostayathome,scientistsat thecompanystartedthinkingaboutthe researchpossibilities.Thechiefscientist forMicrosoft'sExperiencesandDevices, JaimeTeevan,anddirectorofapplied scienceBrentHechtmetonlinewitha dozenothercolleaguestodiscusswhat hadjustoccurred,whatwasaboutto occur,andwhatitallmaysignify.Hecht assertsthatoneofMicrosoft'sadvantages isthestaffmembers'intensecuriosity.

Ofcourse,thebalancebetweenbenefits andlosseswasfarfromclear-cut.A significantminusforsomewasabonus forothers.Workingfromhomeandbeing freeofofficeinterruptionshadbeena blessingforsomepositions,butithad beendifficultformanagersand employeesinmorecollaborativefieldsto recreatethecreativefrenzyof brainstormingsessions.Nearlyevery benefit hasaconcomitantdrawback. However,acloserlookatthedatasofar offershelpfulinsightsthatmightnotonly guideusthroughthedifficultiesweare currentlyfacingbutalsoinfluencehow wemightthinkaboutmakingthings betteroncewearepermittedtoreturnto ourworkplaces.

ConclusionofTheCaseStudy-

Insummary,Microsoftisthemarket leaderbecauseofitsdominantworldwide presenceandleadership.Their welcoming“perfectcoffeeshop atmosphere”shouldbealong-term competitiveadvantage.Thecompany's retailoutletsandon-sitecollaborations haveearnedhigherresponserates, puttingtheminfrontofthepackinthe maturebusiness.Asaresultofitsallencompassingmarketingapproach, Microsoft enjoysastrongglobalmarket

About Microso

Microsoft is among the most well-known brand brands in business. However, company cofounder Paul Allen originally gave the business the moniker Microsoft, which was a mix of the phrases ``microcomputer" and "software."

3.

Gates planned to rename the original Windows operating system to "Interface Manager" when it was still being developed. The moniker was initially used exclusively internally, with intentions to continue using it when the OS was eventually made available to the general public.

1. 2. 3.

Over the years, Microsoft has used a number of distinctive logos, all of which are instantly identiable. However, the original Microsoft logo was created in less than a day by co-founders Bill Gates and Paul Allen.

4.

One of the company's most well-known software offerings is Microsoft Ofce, which includes favorites like Microsoft Word, Excel, and PowerPoint. Despite the obvious connection to Microsoft, some people would be surprised to learn that Microsoft Ofce rst appeared on the Mac before moving to Windows.

While the typical Microsoft employee may come to mind as a serious coder, they prefer the seriously adorable moniker "Softie." The average softie is a male American resident who works for a company with more than 180,000 people worldwide.