Enterprising Women of the Year - Vol. 5 by The Enterprise World

From Editor’s Desk I

n the decades to follow, women have time and again proved why their decision matters the most in the board room. Be it leading a great company to greater heights, or even the smallest step as starting a small company and making it big in the market; women everywhere have proven to be a beacon to all those girls out there dreaming of starting a business, of asking for what they deserve and simply being the ambitious selves. This issue of The Enterprise World of Enterprising Women of the Year is a tribute to all those women out there in the leading roles and taking on the world as they can, of taking over the board rooms and cracking the toughest of challenges. For the cover story read about “Everyone goes through transformations in their life. From the day we are born, we change, grow and transition physically, mentally, and emotionally. It is through embracing these changes and celebrating them, whether they are joyful or challenging, that we live life to its fullest and make a lasting impact on the people around us. I recently made a career change where I left my company of 15 years, now this wasn’t just a standard employee/employer relationship. I was employee number one of a division that I grew step-by-step that resulted in becoming a top 10 mortgage wholesale lender in the country. With that being said it was a very difficult decision but as each year passed by, I was finding myself not being challenged and I started to wonder if I would have regrets in the future.” -says Laura J. Brandao, a leader making a difference with innovative solutions Optima Office is a 100% woman-owned business founded by Jennifer Barnes in 2018. Prior to founding Optima, Jennifer was the founder and CEO of Pro Back Office from 2011 through 2018. Optima office provides an entire accounting and HR team to businesses in all industries and of all sizes. We can also fill the gaps at any level, from the bookkeeping role to the CFO or HR Director. Our main focus is on providing our clients with strategic advice, financial statements they can rely on and human resource services that keep them out of trouble and their employees happy. Pae (Utoomprurkporn) Natwilai is the Founder of Trik. Trik is a drone mapping and 3D reporting software for structural inspection. Pae is truly a splendid example of an entrepreneur and is all set to catch the top spot of enterprising women of the year! Trik is a drone data analytic software for structural inspection. It works like a google map but for buildings and it works in 3D. Trik use multiple photographs to create a digital 3D model of the structure and allow you to simply store, search and analyze these data seamlessly in 3D.

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For Editorial Concerns: editor@theentetpriseworld.com For Sales & Branding Enquiries: sales@theenterpriseworld.com For Subscription: info@theenterpriseworld.com Publisher The Enterprise World Creative Content Editor Shalmali W. Marketing Coordinator Peter J. PR & Marketing Coordinator James H. Business Development Executive Emily Richards Creative Design Head: Sushant K. Social Media Manager Narendra S. Digital Circulation Manager Amanda V. Digital Marketing Executive Prachi K. This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights.

Leaders in Spotlight For the cover story read about Karen Simon, President and Managing Partner of Emersons Commercial Real Estate, Tarrant County Division. Karen has truly established herself as one of the pioneers of her field and has brought a revolution in the whole commercial real estate field. She is an inspiration to countless, and especially to all women who feel that some industries are not meant for women. The Enterprise World commends Karen and her entrepreneurial spirit for what she has achieved is truly remarkable! Emerson’s Commercial Real Estate management LLC was founded by Richard Webb, a banker with a background in real estate, and Matt Price, a CPA with a background in real estate. The company’s base of operations is in Dallas, Texas. Emersons Commercial Real Estate is a sophisticated team of real estate professionals dedicated to providing you all the benefits of an in-house real estate management operation – without the typical overhead, expense, and issues associated with employing your staff. Their experienced team offers professional property management services to owners, developers, and 1031 — Tenant in Common investors. Katerina Trajchevska is the CEO of Adeva among such a personality who herself knows the value of her education and have social awareness about it too. She is self-made woman with kind gesture towards mankind. Wanting to help those who are needful for a guidance is an exceptional value hardly seen in today’s world. Making people stand on their own legs is not an easy task and handling such task with same energy is a commendable job. In this interview with Katerina Trajchevska, CEO of Adeva, we shall know more about her journey and personality.

Adeva is a remote network of tech professionals, on a mission to enable work without boundaries. We’re passionate advocates for remote work, and our network is distributed in over 30 countries across the globe.

Adeva helps companies scale their engineering teams fast and reduce their hiring costs while providing long-term, remote opportunities for tech talent worldwide. Zara Zamani is the Chief Solutions Officer at ChromaWay. She is a splendid example of an exquisite and charismatic leader, inspiring countless budding entrepreneurs and mesmerizing the world of business with her company’s futuristic and class-apart services. In a conversation with Zara Zamani, Chief Solutions Officer at ChromaWay. Let’s get to know more about her company, its services, and her professional journey. ChromaWay was founded in 2014 with our relational blockchain model, called Postchain, which proved itself to be an excellent platform for private enterprise blockchain applications. Since then, the team and vision surrounding the company have grown exponentially. In addition to our private enterprise work through ChromaWay, we have also launched a public platform called Chromia which boasts a rapidly expanding ecosystem. “We strive to provide blockchain applications that are easy to use and create real value in society by providing transparent systems that enhance efficiency and reduce exploitation.”

12. Karen Simon

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What are the Inner Workings of Machine Learning?

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Commanding Commercial Real Estate!

President & Managing Partner, Emersons Commercial Real Estate www.theenterpriseworld.com

I It's one thing to work in a leadership position and it's a completely different game to become an entrepreneur. You have to go through a series of challenges, constantly, every single day. Becoming an entrepreneur is a true test of one's will, perseverance, and endurance. But to be honest it is much much more than that. In this special edition, we are featuring Karen Simon, President and Managing Partner of Emersons Commercial Real Estate, Tarrant County Division. Karen has truly established herself as one of the pioneers of her field and has brought a revolution in the whole commercial real estate field. She is an inspiration to countless, and especially to all women who feel that some industries are not meant for women. The Enterprise World commends Karen and her entrepreneurial spirit for what she has achieved is truly remarkable!

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Real Estate like never before Emersons Commercial Real Estate Emerson's commercial management LLC was founded by Richard Webb, a banker with a background in real estate, and Matt Price, a CPA with a background in real estate. The company's base of operations is in Dallas, Texas. Emersons Commercial Real Estate is a sophisticated team of real estate professionals dedicated to providing you all the beneﬁts of an in-house real estate management operation -

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without the typical overhead, expense, and issues associated with employing your staff. Their experienced team offers professional property management services to owners, developers, and 1031 — Tenant in Common investors. Emersons employs professionals with backgrounds that span the real estate spectrum. With expertise in property management, construction management, accounting, banking, and finance — they understand the broad dynamic of modern property

acquisition, ownership, and management. Their services can be individually tailored to allow our clients to be as hands-on or hands-off as they like. From full-service management services, including property management and construction management to single solutions like accounting and financial processing, Emersons can design a management program that suits your business. In addition, they have expanded, now offering brokerage services for buying and selling a range of properties.

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The journey of Emersons Commercial The company has been pushing past an astounding growth rate each passing year. During their 15+ year journey, they fared through heavy waves and storms, but it is the company and its team's persistence and dedication that led them to success. The company faced several challenges during its initial years such as creating rapport with the clients, securing a solid and loyal clientele, and also growing its services and standards alongside.

But this did not stop them from dedicating themselves to making sure that not only the company but also the clients grow with them. All these factors mixed with the class apart services range of Emersons Commercial brought them out of these challenges as true leaders of their business, and one of the most respected players in the industry. Factors that triggered the growth of Emerson's Commercial? It's the experience of the leadership team, a banker and a real estate broker, that set the company in a direction that proved to be highly

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successful and full of opportunities. The team's willingness to work hard, long hours, and work well without any compromise brought them recognition throughout the Real Estate industry. The explosive growth kicked in when Kroger decided to outsource their property management, which is somewhere north of 2,800 properties. They wanted to work with those companies with whom they had good working relationships. So, they went together and formed a partnership as opposed to competing against one another.

The company not only established its success but also expanded over the years, setting up offices in Oklahoma City, Austin, and Houston, multiplying its range and portfolio, making sure they are always ahead of its client's expectations, market demands, and the competition in the market. During the Covid-19 pandemic when It was difficult to lease space because people were not going into their offices. They were not shopping and a large portion of Emerson's business centered around retail leasing and sales. It was an economic hindrance during the primary time of COVID. As a management company, they had to work with tenants who had difficulty paying their rent. So for Emersons itself, some were very definite cost issues in handling all the expenses they ordinarily do.

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“I think I would say that any successful company, uh, works well with others. It has people on board that understand the operations of the real estate business and their willingness to share with others” Karen Simon, President, and Managing Partner at Emersons Commercial Real Estate The list goes on, so it's a mix of a lot of things that have made Emersons Commercial to be one of the most sought-after and looked upon property management companies. Service arsenal of Emersons Commercial and what sets them apart? Emmerson Commercial is into the sale of real estate, and leasing for retail, industrial, and office product types. In sales, they offer shopping centers, office buildings, land, and industrial investment properties. They also provide real estate management between them and partnership(s). Today, they've got close to a hundred million square feet of management. They also provide consultation for accounting, real estate management, etc. They have created a platform to do partial management. They provide consultancy on a feed basis as opposed to simply handling the sales or leasing. We're a full-service real estate company. There are very few companies besides them that fall into their category. “If you have experienced people if you understand the

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market that you're trying to work in if you are fair in your dealings with others, you're going to rise in the marketplace”, Karen adds. In the minds of clients who hire them, if you have good software, if you are willing to reach out to your clients and go the extra mile, the extra step clients don't ordinarily expect, these are the factors that set them apart, and make them one of the best in the field, and always ahead of the competition in the market. This is not a one-off thing to Emersons Commercial, as there are a lot of times through the years when a client requires an extra effort on their part, and they make sure they always do and in that exceed the client's expectations. How Emerson Commercial Real Estate takes its services ahead with the ever-changing times and trends? There's always a new trend around the corner. So, we make sure that we stay ahead of the curve, educating ourselves constantly, and trying to keep up on what's going on in the marketplace. For example, when interest rates are going to rise, we try to see how that will affect their clients. Whether it's in leasing or sales or management, they try to stay updated with what's going on in the marketplace. They try to stay technologically advanced as possible. If they have to upgrade

their software, systems, or anything, they make sure it lands up as their number one priority. Taking the company and its name ahead - Leadership at Emersons Commercial Real Estate! Karen started her professional journey right out of college as she graduated with an undergraduate degree in political science, and went on to get a master's degree. She became the first female to be hired in the Tarrant county community college system in the field of liberal arts. She taught for five years in the history and government departments. Karen continued to stay in a doctoral program and didn't want to accept tenure because she felt that if she did, she would get too comfortable to move on and explore other avenues. She discovered the most benefit lie in working for the federal government, which gave credit in the workplace for experience, as far as your education was concerned. So, she sat for the civil service exam and qualified as a GS 14, 15. She made applications to the federal system, to the department of housing and urban development. She worked there for four years, as a special assistant to the regional administrator and then executive assistant to the regional administrator for a five-state region. Her responsibilities included handling the department of public affairs and intergovernmental affairs and general communications. One day she got to know that if you qualified to hold a real estate broker's

license in the state of Texas, but didn't have a salesman's license, you could sit for the exam. If you're qualified to be a broker, it could prevent a conflict of interest. So, she applied and passed the broker's exam and could hold a real estate license and was therefore licensed in the state of Texas without having any responsibility to anyone other than herself! And in the course of the next six months, she met a gentleman that headed the industrial division statewide for Henry S. Miller, the largest real estate company in Texas and then, the fifth-largest in the United States. They were looking to

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expand in Texas and also they had no women heading any commercial department within the company. Women were working in the residential divisions but not in the commercial department. They offered Karen a job to start an industrial division in the Tarrant county office. She took their offer in 1983 and stayed with them for six years. During this time, she was the only female in the industrial real estate business in the Dallas Fort Worth area. But, also got the highest results for the industrial division in the Dallas Fort Worth area. After Henry S. Miller, she went to work in a partnership called the Real

Estate Group, a minority-owned company called R.E. group advisors, Inc. where she owned the majority of the stock, also, With the government in charge of the real estate market, it was advantageous to be a woman or a minority-owned company. This experience got her the opportunity to expand from industrial real estate to learn more about retail, oﬃce land, and certainly land. She went on to join Woodmont company in 1996, and there too, was a pioneer as she started an industrial and a land division for the company.

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Later in 2003, Karen was offered the opportunity to start a real estate office in Fort Worth for a company called the Bradford company, which primarily did industrial and office. Most of its clients were institutional people like large insurance companies. She worked there from 2003 to 2014, and left because of her entrepreneurial spirit, she wanted to start a company of her own!

How does Karen handle the competition in the market? You have to make the eﬀort if you want to maintain a good relationship and it's more diﬃcult for women than it is for men, because so often when men stand up for themselves, they say, It's just following a good business practice.

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When it's a woman she's too aggressive. Uh, she's too pushy that that gender diﬀerence still exists, but you do need to, as a female, stand up for yourself, but at the very same time, need to treat others fairly, and hopefully, it will come back to help you in the long run.

Emerson's offered her this opportunity and so in 2016 formed a partnership with Emersons Commercial. This allowed her to not only be the managing partner but to be an owner. Then there was no looking back for Karen, and she dedicated herself, crunching all her diverse experience and expertise to make Emersons Commercial one of the most revered and undisputed pioneers of the real estate field! Karen's views on constant vigilance as a need or a strategy? I think we need to be vigilant and always remember that you have to protect the interests of people that you work with and who work for you. Even though you would like to have handshake deals, you have to take the time and make the effort to commit to writing as much as you can so that it can prevent issues. And then the work that you do, you have to be vigilant!

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CEO | Adeva

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here are number of educated leaders in this world having developed a great aura of education and its beneﬁts. Using education and gained knowledge to develop and spread knowledge to the world and making humanity capable to develop own skills as well as to preach them in sectors where its needed. Wanting to help who needs guidance is a great value.

Here we are featuring such a personality with great thought values, higher education, awareness towards society, and inspiration to women all over the world. Having awareness about education is common amongst mankind but having awareness to make use of education is what rare. Katerina Trajchevska is among such a personality who herself knows the value of her education and have social awareness about it too. She is selfmade woman with kind gesture towards mankind. Wanting to help

those who are needful for a guidance is an exceptional value hardly seen in today's world. Making people stand on their own legs is not an easy task and handling such task with same energy is a commendable job.

In this interview with Katerina Trajchevska, CEO of Adeva, we shall know more about her journey and personality. Brief us about at the company, what inspired you to start the company? Adeva is a remote network of tech professionals, on a mission to enable work without boundaries. We're passionate advocates for remote work, and our network is distributed in over 30 countries across the globe. Adeva helps companies scale their engineering teams fast and reduce their hiring costs while providing long-term, remote opportunities for tech talent worldwide.

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Starting our careers as freelance engineers, my partner and I faced a whole different challenge than the regular 9-5 job. Finding and then getting the right project takes a lot of time and energy, and requires a whole new set of skills. It made us realize that there are so many people out there required to settle for whatever opportunities they have locally because finding a remote one is a hassle. That's what inspired us to start Adeva. To help people like us enjoy the flexibility of remote work without having to compromise on the stability of a full-time job.

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What are the products or services the company focuses on? How are your services diﬀerent from those in the market?

time constraints, and in general to be a reliable talent partner for companies needing consistent talent supply.

Adeva helps companies scale their teams fast and ﬂexibly, to be able to respond to their changing needs and achieve planned milestones. We are their partner for sourcing, vetting, and hiring exceptional tech talent.

Please tell us about your team.

What makes Adeva diﬀerent is our promise to the community. We constantly invest in our local communities and we go above and beyond to maintain non-traditional ways to attracting the best talent. That enables us to ramp up full teams over a single weekend when faced with ﬁerce

Our core team is still relatively small – 20 people dedicated to growing Adeva, working across several departments like engineering, marketing, talent and client operations. Our leadership team is currently focused on strengthening the core processes, establishing a purpose-driven culture, and ensuring our team has growth opportunities that will enable us to scale better.

One thing I can say is that I'm proud and humbled to be able to share this experience with the team I have by my side. Everyone working towards the same vision, giving 100% to fostering an environment where our employees and community members can thrive and grow professionally. Please brief us about your professional experience. I started as a freelance software engineer back in 2012, together with a colleague that's now my partner at Adeva. With the tech scene in our country still not mature enough, freelancing was a way for us to get access to more exciting opportunities. Overtime, we started getting more projects than the two of us could handle so we grew kind of organically up to the point of founding Adeva.

As an engineer and later CEO at Adeva, I've worked with a variety of companies – from start-ups to enterprises. My work has mostly been involving building scalable software and setting up and leading engineering teams.

Being recognized as the most inclusive tech company by Women in Tech is also a major achievement, considering our pledge to inclusivity and equal opportunities.

Aside from Adeva, I'm a passionate advocate for remote work and inclusivity. I enjoy volunteering in organizations whose values I identify with, mentoring, and giving back.

Any client experience you would like to highlight? In general, we work mostly with funded startups and enterprises. In both cases, it's companies that need to scale fast and flexibly – either to achieve fierce milestones or roll off new projects without putting too much pressure on their existing team.

What are the key achievements of your business journey? The ﬁrst one is expanding to international markets after founding Adeva and opening up our community to people across the world. Then, becoming talent partner to some major Fortune 500 organizations and helping them foster innovation by scaling more ﬂexibly.

I can't disclose any of our enterprise clients, but some of the startups I'm proud to have worked with are Imgur and Hopin.

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WHAT ARE TH INNER WORKIN OF MACHINE LEARNING? 28

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uring the very early stages of machine learning there were many experiments involving the theories of computers in order to recognize the patterns in data and thus learning from them. After several experiments, today, machine learning is built upon those foundational experiments. But the entirety of machine learning is more than that. The machine learning algorithms have been around for a long time now, but this ability to apply those complex algorithms to the big data applications in a rapid and an effective manner has been a more recent development. And when an organization achieves this, it can set it apart and ahead of its competitors. How does Machine Learning Work? Machine Learning is nothing but a form of Artificial Intelligence technology which teaches the computers to think in a way that is similar to the way humans think- like learning and improving from the past experiences. This technology of machine learning explores data and identifies the patterns in it to process it further, thus requiring minimal human intervention. With a data defined pattern and a fix set of rules, almost any kind of task can be completed, which can be fully automated with the help of machine learning.

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This technology has thus allowed companies to transform their processes to automation, which were previously only possible for humans to perform, like receiving customer service calls, book-keeping and reviewing resumes. Machine learning is a process that uses two main techniquesSupervised Learning, & Unsupervised Machine Learning Supervised LearningSupervised learning is the technique which allows one to collect data or even produce data output from a previous ML deployment. Supervised learning is much more exciting and builds curiosity because it is a technique that works in a much similar manner humans actually learn new things. In the tasks that are supervised, the computer is presented with a collection of labelled data points, also called as a training set. Unsupervised LearningUnsupervised learning is a technique of machine learning that helps you ﬁnd all kinds of unknown

patterns in your data. In unsupervised learning technique, the algorithm learns some of the inherent structure to the data with only unlabelled examples. Clustering and dimensionality reduction are two of the most common unsupervised learning tasks.

suggestions by Amazon or even Spotify's playlist algorithms. The internal applications of machine learning inside an organization are helping them speed up the process and also reduce most of their manual work.

Out of the two tasks, clustering is one where one attempts to group the data points into meaningful clusters so that the elements within that given cluster are similar to each other but diﬀerent to those from other clusters. This comes in useful for tasks like market segmentation.

One of the major reasons why machine learning is so valuable is that this technology has the ability to detect what is missed by the human eye. These models are programmed to catch the complex patterns which are generally overlooked during human analysis.

The other model of unsupervised learning, the reduction model the number of datasets is reduced by grouping the similar or correlated attributes which help in better interpretation, thereby producing a more eﬀective model training. How Machine Learning is Used? From simple but some of the most tedious tasks like manual data entry, to some of the more complex use cases like the insurance risk assessments to other use cases like fraud detection, machine learning has many applications in the every day life. These applications also include client-facing functions like customer service, product recommendations- like the product

With the help of cognitive technology like natural language processing, machine vision, and deep learning, this technology of machine learning is liberating human workers from the tedious manuals tasks thereby helping them focus more on other factors like product innovation, and perfecting the service quality and eﬃciency. Yes, of course, as humans you might be have the ability to sift through a massive but organized spreadsheet and identify a pattern there, but thanks to machine learning and artiﬁcial intelligence technologies, these advanced algorithms can examine much larger sets of data and understand the patterns within them much more quickly.

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OTT & Smar Developmen to Watch O

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BY THE ENTERPRISE WORLD

2. Predictive Analytics

Streaming movies and television shows on smart TVs have been on the rise, especially during the COVID-19 global pandemic. This presented a challenge for app developers to design apps that would keep viewers entertained and engaged. Many app developers don’t focus speciﬁcally on smart TV app development, as they launch apps for wellknown streaming devices/platforms and mobile devices like smartphones and tablets.

Predictive analytics helps to collect data and use it to identify trends and forecast future events. An example of this can be found in the speciﬁc movies or shows that smart TV apps may now suggest, based on your streaming history. This feature is found in smart TV apps like Netﬂix & Hulu. However, predictive analytics is expected to be implemented on a mainstream level in 2021 for most, if not all, smart TV app development.

However, viewers have been streaming more OTT content from smart TVs than other avenues in the post-COVID landscape. These OTT media services directly provide content to consumers, without the need for traditional broadcast, cable, or satellite television platforms. Many consumers are now slowly moving away from traditional pay-TV providers.

3. Customization

Most smart TVs with built-in OTT apps offer an allinclusive package. They claim to deliver crisp video features like 8K Ultra HD and advanced audio capabilities. The unified app-based platforms need to enable viewers to access various content from different OTT platforms easily with no more than a few clicks. Despite promising many positive benefits, most interfaces for smart TV apps leave a lot to be desired. OTT media services are starting to take advantage of the opportunity to shift to smart TV app development new trends. The following are some of the best trends for smart TV app development. 1. 5G Technology 5G is one of the major rollouts that will have a significant impact on TV apps development in 2021. The technology is assured to change how apps are created and used by resellers, developers, and creators. There will be approximately 3.5 times more 5G connections in 2021 compared to 2020. This will influence the speed and drastically improve it. It’s expected that 5G will provide a 10x times decrease in latency. It will also boost traffic capacity and network efficiency. 5G is expected to be 100 times faster than 4G, depending on the app developer. The functionality of smart TV app development will be boosted by the penetration of 5G. Performance won’t be affected when smart TV app development adds new features.

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Customization is a popular feature in apps developed for smart TVs. While it is great to have an app with predictive abilities regarding shows or movies you may be interested in, it is even better to customize your viewing experience based specifically on what you desire. Many apps allow you to set up your own custom notifications when specific

movies you are looking for, are available on the app. You can also set notiﬁcations for when new episodes of your favorite TV shows are available for streaming. Many apps also allow individual proﬁles to be created for each viewer. This allows each individual within a household to have their own individualized viewing experience. 4. Competition is rising in the OTT Hosting Industry Authority in the OTT industry is typically held by a few large companies. However, a handful of small, yet growing OTT streaming services are beginning to make a name for themselves. All those platforms need support from online video platforms to operate at an optimal level. Currently, there are many viable OTT hosting solutions. People use them for content management, distribution, and support. They have several amazing features, including livestreaming capabilities.

5. Voice Control The days of typing out lengthy movie or show titles via remote control will soon come to an end. Voice control is a feature being incorporated into a growing number of smart TV app development. Voice control features will also allow you to start, stop, and pause a movie or TV show. You can also sort through viewing options with commands like “Show Horror Movies” or “Show New Releases.” As voice control technology becomes more integrated into homes, smart TVs will continue to provide even more options that can be controlled simply using your voice. Conclusion OTT & smart TV app development is constantly improving and getting better by the day. App developers who fail to evolve or maintain the use of the latest technological advances, will not be able to remain competitive in the current marketplace. However, those who do will gain an edge in the smart TV app development market. This is a beneﬁt to consumers who can watch a wider variety of high-quality content for lower prices due to the steep competition. The continuously changing viewing habits of modern society will continue to create opportunities for businesses with the courage and foresight to lead the way into the future.

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CEO, ChromaWay

Innovating the Future!

ith the advent of new technologies and mind-blowing innovations, the business world has to keep up with a lot. Despite the paradigm shift, entrepreneurs are pooling in to fight for the top spot in today's fast-paced ever-changing era of business. In this battle, we met many formidable warriors, one of them being a company called ChromaWay. ChromaWay provides a platform for smart contracts and issuing and transferring assets through a blockchain. ChromaWay has been working with the Swedish Land Registry and other institutions and financial companies to provide smart contract solutions for the real estate field. Zara Zamani is the Chief Solutions Officer at ChromaWay. She is a splendid example of an exquisite and charismatic leader, inspiring countless budding entrepreneurs and mesmerizing the world of business with her company's futuristic and class-apart services.

In a conversation with Zara Zamani, Chief Solutions Oﬃcer at ChromaWay. Let's get to know more about her company, its services, and her professional journey. Brief us about the company, what inspired us to start the company? ChromaWay was founded in 2014 with our relational blockchain model, called Postchain, which proved itself to be an excellent platform for private enterprise blockchain applications. Since then, the team and vision surrounding the company have grown exponentially. In addition to our private enterprise work through ChromaWay, we have also launched a public platform called Chromia which boasts a rapidly expanding ecosystem. We strive to provide blockchain applications that are easy to use and create real value in society by providing transparent systems that enhance eﬃciency and reduce exploitation.

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What are the products or services the company focuses on? How are your services different from those in the market? Chromia is our public blockchain protocol. The defining feature of our platform is that it combines the security of a blockchain with the data handling power and flexibility of a relational database. Most blockchains in use today are very inefficient in the way they store and handle data, making them incompatible with the majority of large-scale applications (online banking, social media, etc.) that all make extensive use of databases in their design. In addition, we use an innovative consensus model that removes the need for mining and greatly reduces the energy consumption and carbon footprint of our blockchain.

JULY 2022

We will soon also launch Originals, our NFT protocol which diﬀers from many existing ones by being dynamic, evolvability, mutability, attachability, and almost free of gas fee features. Please tell us about your team. ChromaWay has grown from a small group of founding members to become a global and diverse team of over 150 people working from all around the globe. We have more than 20 nationalities and we speak more than 30 languages on the team. Please brief us about your professional experience. Well, my professional experience is not a whole diﬀerent story to many more who made it right in their career. It is a

lot about focus, hard work, learning to do smart work, and then working smart but hard. I am an engineer turned a leader. I started my career in the oil and gas industry as a hardcore field engineer. My experience in the Oil and gas industry taught me to communicate effectively with a very diverse group of people in terms of profession, skills, education, culture, gender, language, and many more. It also toughened me up since it was a very male dominant industry. However, after a few years, I felt isolated and not able to relate to where I wanted to head in my life which was to make a change in making the world a better place. That is when I shifted to the tech industry and founded a travel tech later turned into a fintech company and got myself into the whole finance world and eventually blockchain in 2015. Today, I am a blockchain solution architect and work as Chief Solutions Officer at ChromaWay. I have had the privilege to design blockchain solutions in various industries and work with the most brilliant people. I am also a lecturer and a researcher in blockchain adoption at Halmstad University, South Sweden. What are the key achievements of your business journey? My biggest achievement is the confidence and trust that I have in myself today that I am walking on the right path. Plus the fact that I am a resilient and empowered and empowering mother raising such a daughter. Besides that, I have been awarded as 21 women in the blockchain you should know by FintechReview in 2021 as well as top 10 influential women in technology by AnalyticsInsight in 2021. I have also been among the top 50 most influential women on LinkedIn in 2019. Any exciting project you would like to highlight? One of the exciting projects I can share is My Neighbour Alice and launching a blockchain-based game. My Neighbour Alice was first conceived in 2020, with the ALICE token launching on Binance in March 2021. The game was conceived as an open-world multiplayer builder game, sort of like 'Animal Crossing'. From the beginning, the goal of the project has been to build a play-to-earn blockchain game that appeals to casual players by using a whimsical aesthetic and prioritizing a streamlined UI and mobile integration.

Development has been ongoing since 2021, with the ﬁrst alpha season release expected in Q2 of this year. A new roadmap has recently been published following an aggressive expansion of both the development and operations team, and we are excited to be moving full speed ahead towards delivering a blockchain game that can cross over and appeal to crypto and non-crypto users alike. Which is your favorite quote? I have many favorite quotes but one that I always say myself is that: technology is as good as us, humans. So, if we want a better world we use technology for the betterment which is not always the case because betterment is not always the end goal of all of us.