Inthedecadestofollow,womenhavetimeandagainprovedwhytheirdecisionmattersthemostinthe boardroom.Beitleadingagreatcompanytogreaterheights,oreventhesmalleststepasstartingasmall companyandmakingitbiginthemarket;womeneverywherehaveproventobeabeacontoallthosegirls outtheredreamingofstartingabusiness,ofaskingforwhattheydeserveandsimplybeingtheambitious selves.
ThisissueofTheEnterpriseWorldofEnterprisingWomenoftheYearisatributetoallthosewomenoutthere intheleadingrolesandtakingontheworldastheycan,oftakingovertheboardroomsandcrackingthe toughestofchallenges.
Forthecoverstoryreadabout
Meet TheGoalDiggerGirlwasfoundedin KimberlyOlson,CEOandFounderofTheGoalDiggerGirl. Marchof2018withitsbaseofoperationsinAustin,Texas.Thebusinesswasstartedwithamissiontoteach femaleentrepreneurssimplesystemsandonlinestrategiesinsalesandmarketing.
TheGoalDiggerGirl’steamunderstandsthedesiretobuildanonlinebusiness,butlearningtheknow-howtoit isawholeothermountaintoclimb.Inaddition,mostwomenareverylimitedontime,sotheyneedautomation intheirbusinessandtoolstheycaneasilyimplementintotheirbusinessesquickly
KaterinaTrajchevskaistheCEOofAdevaamongsuchapersonalitywhoherselfknowsthevalueofher educationandhavesocialawarenessaboutittoo.Sheisself-madewomanwithkindgesturetowardsmankind. Wantingtohelpthosewhoareneedfulforaguidanceisanexceptionalvaluehardlyseenintoday’sworld. Makingpeoplestandontheirownlegsisnotaneasytaskandhandlingsuchtaskwithsameenergyisa commendablejob.
InthisinterviewwithKaterinaTrajchevska,CEOofAdeva,weshallknowmoreaboutherjourneyand personality.Adevaisaremotenetworkoftechprofessionals,onamissiontoenableworkwithoutboundaries. We’repassionateadvocatesforremotework,andournetworkisdistributedinover30countriesacrossthe globe.
ZaraZamaniistheChiefSolutionsOfficeratChromaWay.Sheisasplendidexampleofanexquisiteand charismaticleader,inspiringcountlessbuddingentrepreneursandmesmerizingtheworldofbusinesswithher company’sfuturisticandclass-apartservices.InaconversationwithZaraZamani,ChiefSolutionsOfficerat ChromaWay.Let’sgettoknowmoreabouthercompany,itsservices,andherprofessionaljourney
ChromaWaywasfoundedin2014withourrelationalblockchainmodel,calledPostchain,whichproveditselfto beanexcellentplatformforprivateenterpriseblockchainapplications.
Shalmali W. halmaliSThis list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.
Forthecoverstoryreadabout
MeetKimberlyOlson,CEOand FounderofTheGoalDiggerGirl. TheGoalDiggerGirlwasfounded inMarchof2018withitsbaseof operationsinAustin,Texas.The businesswasstartedwithamission toteachfemaleentrepreneurs simplesystemsandonline strategiesinsalesandmarketing.
TheGoalDiggerGirl’steam understandsthedesiretobuildan onlinebusiness,butlearningthe know-howtoitisawholeother mountaintoclimb.Inaddition, mostwomenareverylimitedon time,sotheyneedautomationin theirbusinessandtoolstheycan easilyimplementintotheir businessesquickly.
KaterinaTrajchevskaistheCEO ofAdevaamongsuchapersonality whoherselfknowsthevalueofher educationandhavesocial awarenessaboutittoo.Sheisselfmadewomanwithkindgesture towardsmankind.Wantingtohelp thosewhoareneedfulfora guidanceisanexceptionalvalue hardlyseenintoday’sworld. Makingpeoplestandontheirown legsisnotaneasytaskand handlingsuchtaskwithsame energyisacommendablejob.
InthisinterviewwithKaterina Trajchevska,CEOofAdeva,we shallknowmoreaboutherjourney andpersonality
Adevaisaremotenetworkoftech professionals,onamissionto enableworkwithoutboundaries. We’repassionateadvocatesfor remotework,andournetworkis distributedinover30countries acrosstheglobe.
ZaraZamaniistheChiefSolutions OfficeratChromaWay.Sheisa splendidexampleofanexquisite andcharismaticleader,inspiring countlessbuddingentrepreneurs andmesmerizingtheworldof businesswithhercompany’s futuristicandclass-apartservices.
InaconversationwithZara Zamani,ChiefSolutionsOfficerat ChromaWay.Let’sgettoknow moreabouthercompany,its services,andherprofessional journey
ChromaWaywasfoundedin2014 withourrelationalblockchain model,calledPostchain,which proveditselftobeanexcellent platformforprivateenterprise blockchainapplications.
FEARS YOU NEED TO OVERCOME AS AN ASPIRING ENTREPRENEUR
Wehavewitnessedanamazingspurtinstart-ups, onlinebusinesses,etc.,especiallyinthepast years.But,weknowtheworldofbusinessisa highlyfierceandcompetitivespace,Whatthesebudding entrepreneursneedisatrustedplacewheretheycanlearn, grow,andgroomthemselvestobecomesuccessful entrepreneurs.Turningthisdreamintorealityisavisionary andexemplaryentrepreneur.
MeetKimberlyOlson,CEOandFounderofTheGoal DiggerGirl.TheGoalDiggerGirlwasfoundedinMarch of2018withitsbaseofoperationsinAustin,Texas.The businesswasstartedwithamissiontoteachfemale entrepreneurssimplesystemsandonlinestrategiesinsales andmarketing.
TheGoalDiggerGirl’steamunderstandsthedesiretobuild anonlinebusiness,butlearningtheknow-howtoitisa wholeothermountaintoclimb.Inaddition,mostwomen areverylimitedontime,sotheyneedautomationintheir businessandtoolstheycaneasilyimplementintotheir businessesquickly
TheGoalDiggerGirlenablessmallbusinessownersto scale,sotheycangrowtheirmonthlyrevenuewiththe sameamountofworkhoursandresources.Theyhave provenresultswithstudentsbeginningtheirprogramsand makingacouplethousandpermonth,tothenwalkingaway withmakingfivefiguresmonthlyfromwhattheylearnedin theGoalDiggerprograms.
Theyhaveseenwomenineverystageofentrepreneurship. Whethertheyareanewbieandnotmakingmuchmoney,to thehighlyseasonedprofessionalwhohasbeenmaking moneyandsalesforyears.Someofthesewomenare beginningtheirfirstcoachingbusinesseswithnoprior coachingexperience,discoveringtheirpassionswhilealso learninghowtogetclients.
OneofthemajorfactorsthatsetTheGoalDiggerGirlapart istheversatilityofitsprograms.Astheyhavestudentsfrom allwalksoflifeintheirstudentbase,poolinginfroma varietyofindustries.
Forexample,they’vehadanartistsellingonlyin galleries.Withtheirmentoringandprograms,shewas abletopivottosellingherpaintingsprimarilyon Instagram.Anotherstudent,aprofessorattheuniversity level,wasabletoquitherjobandrunhernetwork marketingbusinessfulltime.
JourneyofTheGoalDiggerGirlandfactors triggeringtheirgrowth?
Oneofthebiggestchallengesfacedbythecompanywas scalingtoprovideandservethelargevolumeofbudding womenentrepreneurs.Thecompanywasstartedby
“Everyonewantstobean entrepreneurbutnoteveryone iswillingtodowhatittakesto staycommittedthroughthe upsanddowns.Ididsomuch personaldevelopmentworkto cultivatearocksolidmindset andcontinuetodosowhich hasallowedmetoconfidently makequickdecisionsand continuetoleadthiscompany withclarityandpurpose.”
-Kimberly Olson
CEO, The Goal Digger Girl
Kimberlyastheonlycoach,now,ithasgrowntoateamof craftedpersonnelwhoaremorethancapableofhandlingthe largevolumeofstudentsandday-to-dayoperations.
Anotherchallengetheteamovercamewascreatingaflawless learningarchitecturethathousesallthenittygritty,makingit oneoftheeasy-to-useandaccessiblelearningplatforms.
OneofthemajorreasonstriggeringthegrowthofTheGoal DiggerGirlisowingtoKimberly'sabilitytoorganically growanaudienceandshowupconsistentlyonsocialmedia.
Alotofnewcoachescameontothescenebutthenthey disappearafterafewmonthsandhavetostartalloveragain. TheGoalDiggerGirl'steamhassuccessfullyand consistentlykeptthemselvesintunewiththeiraudience, evolving,whileidentifyinggapsinthemarketandfilling themwiththeirdiverseprogramofferings.
WhatestablishesTheGoalDiggerGirl’slong-standing success?
Thereasonsbehindthecompany’slong-standingsuccessare tenacity,grit,andperseverance.
Intheirfirstfullyearinbusiness,theyearned$250,000in revenue.Inthepastyear,theygenerated$2.7millionand are60%overthatyear-to-date.Inaddition,Kimberlyhas reached~25,000usersonsocialmediaplatformswhenthe companywascreatedtooveramillionnow!
HolisticprogramsofTheGoalDiggerGirlandwhat setsthemapart?
ThecoreofferingsofTheGoalDiggerGirlaregroup coachingprograms,rangingfrombeginnerentrepreneurs fromonescalingtosevenfigures.Theyworkwithany nichethatisbuildingandscalingtheirstudent'scompany online.
Whatsetstheirprogramsapartisthedualaccreditationfor programcontentandtrainerofexcellence.Theyare structuredinasimpleformatthatiseasytodigestand implementaroundabusylifestyle.Moreover,thereis constantandrigoroussupport,andmentoring,makingtheir programsresults-oriented.
“OnethingthatIdothatIfeelisspecialispromoting ourclientstomyaudienceonsocialmediaasmuchas possibletoedifythemandallowthemtogetvaluable exposure.Ihaveanabundantmindsetandamalways lookingforwaystoenablethem.Wealsopayforaninpersonbeachretreatforourhigherlevelprogramsand itisalltheragebecauselodgingisincludedalongwith thetrainingcontentandIthinktheyfeelveryspecial.”
KimberlyOlson,CEO,TheGoalDiggerGirlTheteamisalwaysonthelookoutfornewtrendsand practices.Apartfromkeepingacloseviewoftheirstudents, theirlearningexperience,feedback,etc.,theyareconstantly identifyingthemarket.
Iftheyseetheirstudentsgoingelsewhereforanything beyondtheirprogramofferings,theyknowit'stimetoroll outanewprogram.Astheircoregroupofstudentsascends intheirbusinesses,theystronglybelieveindevelopingthe nextleveloftheirprogramstobestmeetandservetheir needs.
TheGoalDiggerGirlanditsteamaregettingcloserto launchinganall-in-oneplatform.Thiswillallow entrepreneurstohavetheiremailmarketing,landingpages, coursecontent,andotheressentialbusinesstoolsallinone platform.
Theteamknowstechchallengescanbeabigobstaclefor many,sotheyareexcitedtostreamlinetheprocessand allowmoresimplicitytobeimplementedintotheirstudent's businesses.
TheGoalDiggerGirlistrulyaninnovativeconceptanda class-apartcompany,venturingintoteachingandnurturing buddingwomenentrepreneurs.Whatmakesthecompany, itsprograms,anditscoachessosuccessfulisastrong foundation,astrongsetofcorevalues,avivacious,and extraordinaryleader!
KimberlyOlsonistheCEOofTheGoalDiggerGirl.
KimberlyOlsonisaself-mademulti-millionaireandthe creatorofTheGoalDiggerGirl,wheresheservesfemale entrepreneursbyteachingthemsimplesystemsandonline strategiesinsalesandmarketing.
Throughthepowerofsocialmedia,sheequippedstudents withonlinestrategiestoexplodetheirpresenceandgetreal resultsintheirbusiness,genuinelyandauthentically.Sheis alsothefounderofthenon-profit:ElephantSisters.
KimberlyafterreceivingherundergraduateinBusiness ManagementandMarketingranthedistrictofficeasan
independentcontractorforVectorMarketingforalmost10 years.ShethenwentontopursueandcompletetwoPhDsin NaturalHealthandHolisticNutrition.
Later,shespentanotherdecadespeakingandtrainingallover NorthAmericaaroundhealthandwellness.Duringthattime, Kimberlylaunchedherfirstbusiness,FitKim,andbegan learningabouttheworldofonlinemarketing.
In2018,shelaunchedTheGoalDiggerGirlbecauseshe realizedhowpassionateshewasaboutsalesandmarketing. Thus,shedecidedtodedicateherlifetoteachingothershowto buildtheirdreambusinessesonline!
Today,Kimberlyisinthetophalfpercentofhercurrent networkmarketingcompanygloballyandistheauthoroffive booksincludingbest-sellers,TheGoalDigger,WhyBalanceis B.S.,andBOSSItUp,Babe!.
Shehasatop25-ratedpodcastinmarketingandtravels nationallyforpublicspeaking.KimberlyisaTEDx TalkspeakerandherrecentTEDxTalkwaslistedas oneofthe‘10TopTEDxTalksthatYouDon’tWantto Miss’.
Kimberlyhasalsobeenhonoredasoneofthe ‘Top 20 Life Coaches to Look Out for in 2022’,and ‘Top 10 Most Ambitious Women in Business to Follow’andisa partoftheForbesCoachesCouncil.
Shehasalsobeennamedasoneofthe‘Top20Life CoachestoLookOutforin2022’bythe Entrepreneur’sHerald.Mostrecentlyshehasshared thestagewithRachelHollis,ChaleneJohnson,Marina Simone,andJessicaHigdon.Also,shewasawardedthe honorof‘TopCEOfor2022’bytheInternational AssociationofTopProfessionals!
Kimberly’sthoughtsontheresponsibilitiesofan entrepreneur?
Entrepreneursneedtobeabletocastavisionfortheir companyanddevelopthestrategytoexecutethatvision.I thinksomanyentrepreneursgetcaughtupinthedoingthat theydon’tspendenoughtimeworkingontheirbusinessto takeittothenextlevelandallowittocontinuetoevolve.
Entrepreneursalsoneedtobeabletotrustthemselvesand makequickdecisionsanddowhat'srightforthecompany, notnecessarilybasedonhowtheyfeelaboutit.
Howdoyoulookafteryouremployees?Whatmakes yourteamunique?
TheteamofTheGoalDiggerGirlworksremotelybutthe managementandleadershipmakesuretheyarewelltaken careof.Theydoin-personretreatsafewtimesayear,enjoy apaidstaffself-caredaymonthly,andalsoanemployee
“Theprincipleswe teachapplytoany business,whichis extremely empowering”
- The Goal Digger Girl Team
stipendtobeusedforagymmembershiportowardsa rejuvenatingmassage.
Butmostimportantly,thecoachesknowwhattheyareoffering theirstudentsandhowitcanbenefitthem.Theyknowthe importanceofbecomingasuccessfulentrepreneur,andstrive day-in-andouttomakeTheGoalDiggerGirlanditsprograms indomitable.
TheteamknowstheycanalwaysgotoKimberlyowingtoher caring,nurturing,andcaptivatingpersona.
Kimberly’sviewsonconstantvigilanceasaneedora strategy?
Itisanabsoluteneed.Ifthepastcoupleofyearshastaughtus anythingitisthatnothingisguaranteed.Astheleaderofthe company,itisourresponsibilitytoconstantlybeassessinghow themarketistrendingandprepare,especiallyfinancially,forthe upsanddownsthateverybusinesscanexperience.
Kimberly’stakeontheratraceinthemarket?
Idon’tfeellikeI’mcoping;IfeellikeI’mconstantlyaspiringto achievethenextclimbupthemountainwhichisveryfulfilling andkeepsmegoing.Seeingtheresultsofmyclientsandhow theirlivesaretransforminggetsmeupinthemorning!
“Iamalsoverydirect withthemandIthink thatisveryimportant. Ourteamisunique becauseI'vehired eachpersonbasedon intuitionandknowthey areallsupposedtobe here.”
“Webecomewhatwe thinkaboutmostofthe time,andthat'sthe strangestsecret.”
- Earl Nightingale
NewYorkCity!Justthename makeseyessparkle,dreams biggerandeverythingmuch merrier Withanoverwhelmingamount ofopportunities,toanartist,awriter,a banker,anengineer,younameitand NewYorkhassomethinginstorefor you!
comprisesoffiveboroughs,eachof whichextendswitharespective countryofthestate.Thefiveboroughs are-
Ÿ BrooklynortheKingsCountry
Ÿ QueensortheQueensCountry
vastmajorityofpeoplepouringinfrom overtheworldhavemadeNewYorka culturalcapital,withawhopping800 languagesspokeninthecity,akindof linguisticdiversitythat'shardtofind anywhereelse.
Beforewediveintotheextravagant cultureofNewYork,letusfirst understandNewYorkCityislocatedononeofthe world'slargestnaturalharbors,which extendsintotheAtlanticOcean.It
Ÿ ManhattanortheNewYork Country
Ÿ TheBronxorBronxCountryand
Whataresomegeographical featuresofNewYorkCity?
Ÿ StatenIslandortheRichmond Country
ThemetropolitanofNYCmakeupthe premiergatewayforanylegal immigrationtotheUnitedStates.The
What is the history of New York City?
17th Century New York
The Dutch founded their rst permanent trading post
Thecityisahometomorethan3.2 millionresidentsbornoutsidethe UnitedStates.Asof2022,theNYC metropolitanareahadproducedan estimatedgrossmetropolitanproduct ofover$2.1trillion,toppingthelist worldwide.Withthisestimateinmind, thecityalsohousesthehighestnumber ofbillionairesandmillionairesofany cityintheworld.
The rst black slaves arrived, who played a major role in forming the colonies.
Giovanni da Verrazano discovered New York Harbor Henry Hudson sailed up the Hudson River Peter Minuit bought Manhattan from the Native Americans. A Wall was built to protect New Amsterdam, across Manhattan Island. The street next to it was call The Wall Street.18th Century New York
Bythistime,NewYorkhadalmostdoubleditspopulation,andthemainindustryinthecitywasthatofmilling.
The New York Gazette, the rst newspaper began its publication.
1725
1732
The rst theatre in New York was opened
19th Century New York
1754
1784
Kings College (Now Columbia University) was founded. The Bank of New York was founded.
1789
1792
George Washington took his presidential oath at Federal Hall. Trading in stocks and shares took place in and around Wall Street.
1820
The rst line of New York Subway was opened.
1904
1826
New York became the largest city in the USA with a population of 123,000. Washington Square Park was created.
New York University was founded.
1831
1845
New York City Police Force was founded.
Madison Square was opened.
1847
1851
The New York Times began publication.
1886
The Statue of Liberty was dedicated by President Grover Cleveland
First telephones were installed in NYC
1878
1872
Bloomingda le's was founded.
Frederick Law Olmsted and Calvert Vaux created Central Park.
1858
1858
Macy's was opened
WhatisthestorybehindTheStatue ofLiberty?
“We will not forget that Liberty has here made her home; nor shall her chosen altar be neglected."
—PresidentGroverCleveland, acceptingtheStatueofLibertyon behalfoftheU.S.,October28th,1886
TheStatueofLibertystandstallinthe UpperNewYorkBay,representingthe universalsymboloffreedom.The StatueofLibertywasoriginallygifted
byFrancetotheUSAasanemblemof strengtheningfriendship,andalsoasa staunchsignoftheirmutualwishfor liberty
Overthemanyyears,ithasevolved intosomuchmore.Itisalsoregarded astheMotherofExiles,whostands strong,welcomingthemillionsof immigrants,asanepitomeand embodimentofempathy,hopeand opportunityforeveryonewhoisin searchofabetterlifeintheUSA.
RepresentingthespiritofAmerica itself,thestatueexcitesthedesirefor freedominpeopleallovertheworld.
Hereareafewinterestingfactsabout TheStatueofLibertyyoudon'twantto missouton-
Ÿ TheStatueisinspiredbyaRoman Goddess,Libertas-goddessofliberty.
Ÿ LadyLibertyoriginallywasbrownin color,beingmadeoutofpurecopper However,after1900itbeganto developagreenpatinaduetothe oxidation.
Ÿ TheStatueofLibertyusedtobea lighthouseandguidedshipsinNew York'sharbor
Ÿ LadyLibertyhasbeenstruck600 timesbyalightningbolt,butnoneof theboltshavecausedanykindof severedamagetoit.
Ÿ ThecrownofLadyLibertybears7 spikeseachrepresentingtheseven oceansandcontinentsoftheworld.
TheWallStreet-What'stheStory behindtheChargingBull?
TheChargingBullortheBigBullon theWallStreethastodaybecomethe universalsymboloftheAmerican stockmarketanditsbigbusiness.Itis alsooneofthemostvisitedand popularsightsinthecity.Touristspour infromaroundtheworldtoseethis bronzebeast.
TheChargingBullsculpturewas createdbyanItalian-Americanartist, ArturoDiModica.DiMonicacameto NYCinthe70s,andbeinginspiredby thecity'senergyheopenedastudioon
GrandStreetinthemoderndaySoHo.
DiMonicastartedworkingonthebull afterthestockmarketcrashof1987, wherehefeltheowedsomethingtothe Americansforsograciouslyaccepting himandsupportinghiscareerasa sculptor.
Hepaidawhoppingsumof$360,000 ofhisownmoneytobuildthe ChargingBull.WiththeChargingBull, hewantedtoinspirepeopletocarry throughhardtimesandcelebratethe consistencyandperseveranceofan Americanbusinessprofessional.He chosethebulltorepresenttherising marketandathrivingeconomy,which everybodywasfightingforafterthe bigcrash.
WhatistheBestTimetoVisitthe Bull?
Unliketheothermonumentsofthecity, forexampletheStatueofLiberty, ChargingBulldoesnothaveanytickets andhasano-costadmission.TheBull standsinthemiddleofthestreet,soyou canveryeasilyvisititanytimeofthe day
Bymid-day,youcanfinddozensof peoplelinedupinfrontforasnap.So,if youwanttogazeattheBullwithout anyonepesteringtomovealong,you willhavetoshowupearlyinthe morning.
ATraveler'sTip-
Wintercanbeagoodtimetovisitthe Bull.Owingtothesnowy,chillydays youcanfindfewerpeoplearound.And ifyouarelucky,youcanalsofindthe Bullcoveredinablanketofsnow!
AlwaysToppingtheLists-
HereiswhyNewYorkCityisalways onthe'TopCitiestoLiveIn'lists-
NewYorkisregardedasoneofthemost diversecitiesintheworld.Thecityis alsosometimesreferredtoasThe MeltingPotbecauseofthenumberof immigrantsmovingherefromaround theworld.
Itsdiversityiseasilyreflectedinits food,art,music,cultureandthe neighborhoods.
HereisafunthingtodoinNYC-
YoucanvisittheTenementMuseumand exploreNYC'simmigrationhistory.You willbeabletovisitthe19thcentury tenementbuildingandlistentothe storiesoffamiliesthatlivedthere.
TheDeliciousFood
Youask'WhyisNewYorksofamous?'
Theanswerisincompletewithoutatour tothelocalculinaryculture.
NYSisafoodie'sparadise,mostly becauseofitsgloballyinspiredcuisine andalsoaheavyinfluencebymany culturesofthecity.
WonderingwhatfoodNYCisfamous for?SomeofNewYork'smostfamous foodsincludetheclassicslikethatof NewYorkbagels,NewYorkpizza,and theNewYorkcheesecake.
Becauseofitsmulticulturalnature,it alsohousesauthenticcuisinesacross theglobe.Tonameasingleplacetotry amazingdisheswouldbehard,butyou canvisittheQueensNightMarketin Queens.Inthisopen-airweekend market,youcantryfoodfrommore than100localvendors.
Smorgasburgisanotherweekend marketgenerallyfoundinBrooklyn, Manhattanandafewotherplaces.If youareinthemoodtocruisearound, enjoybeautifulsceneryoftheNew YorkCity,whileenjoyingPhilly cheesesteaks,Chinesebaobuns, Filipinostreetfood,Indonesianrice bowlsandsomuchmore,The Williamsburglocationwouldsuityou thebest.
NewYorkisalsofamousforsomeof thebestandthemostuniquerestaurants intheworld.LikeCaféSerai,where youcantastetheReubenMomos,the traditionalTibetandumplingswitha NewYorktwisttotopitoff.
Therealsoareanumberoffoodtoursin NYCwhereyoucanbeanaudienceto thestoriesofdifferentneighborhoods throughfood.Someoftheminclude-
Ÿ NYCGreenwichVillageItalian FoodTour
Ÿ NewYorkCityLowerEastSide Culture&FoodTastingsTour
Ÿ Chinatown&LittleItalyFoodFest
TheMuseumsofNewYork
NewYorkhostssomeamazingand world-classmuseumsandmanyof themhaveafreeentry.
Ÿ MetropolitanMuseumofArt
Ÿ AmericanMuseumofNatural History
Ÿ MuseumofModernArt
Ÿ WhitneyMuseumofAmerican Artand
Ÿ GuggenheimMuseum
Thesemuseumshavethemost impressiveandawesomecollections ofartandotherhistoricalartifacts.
Broadway-ACelebrationofArt
OneofthemainreasonswhyNew Yorkissofamousistheincredible showsonBroadway!
NewYork,withtheculturallyrich anddiversevisualandperforming artsscene,isthemostcelebrated destinationsfortheatreglobally. Broadway'sstageshaveheld countlessplaysandmusicalsand someofthebestperformershave gracedthestage.
citywithwidesmilesandahappy spirit.
Andthencomesthebiggestfestivalof thecity-Christmas.Wehaveall watchedHomeAlone-LostinNew Yorkamilliontimesduringthe holidays,andhavebeenmesmerizedby thebeautyofthecity.Itissomething yousimplycan'tmiss.Thebeautiful windowdisplays,eventsinthecity, decorations,everylittlethingtakesthe atmospheretoanotherlevel.Watchthe cityturnintoatruewinterwonderland aroundChristmas.
Amoderncitywithbusybrokersand aspiringstudents,youwouldthinkitis hardtofindtimetositandappreciatea beautifulbuilding.Buttheglass skyscrapers,silhouettesofsomeofthe mosticonicbuildingsliketheEmpire StateBuildingandtheChrysler BuildingmakeforNewYork's impressiveandstrikingskyline.
Ifyouwanttogetmoreknowledge aboutthecity'sarchitecture,youcan considerthefollowingtours-
Ÿ NewYorkCityarchitecturetour
Ÿ NewYorkDowntownArchitecture audiotour
artmuseumsandthefamous BroadwayTheater.Butitslegacyofa vibrantculturegoesevenfurther
NYCisalsofamousforahappening musicscene.Fromthefunkyuptown jazzclubstothepopulardowntown punkmusichistory,NewYorkhas beenknowntobeamusichub.
Addingtothat,thecityisalsooneof thefashioncapitalsoftheworld,with itsfashionrootsdatingbacktothe 19thcentury Today,thefashionscene ofNewYorkhasevolved,wherethe cityisahosttotopannualFashion
YoucanbookaBroadwayTheaters &TimesSquarewithaTheater Professionalexcursionanddivedeep intothehistoryandcultureof Broadway.
TheExtravagantHolidays
Therearejustafewothercitiesin theUnitedStatesthatgoalloutto celebratetheholidaysasNewYork.
Here'satipifyoulovetoursdearlyThanksgivinginNewYorkCityisa bigfestival.Macy'sThanksgiving DayParadeservesasanunofficial starttotheholidayseason,andthe tinkerlightscomeoutdecoratingthe
Ÿ FlatironFood,Architecture& HistoryTour
Youcanalsolookoutforthe ManhattanArchitectureYachtCruise. Onthisspecialtouryoucansipon wineandbeersittingina1920s-style yachtandlistentothenarrationfrom theAmericanInstituteofArchitects (AIA).Thisisoneofthebestandmost soughtafterManhattanskylinetours available.
NewYorkishometoincredible culturalinstitutions,hasmesmerizing
Weeks,andalsoholdssomeof themostfamousfashiondesigner andretailerheadquartersthan anyotherUScity
Thecity'shardandfastlifestyle andthebittersweetnaturehas beenaninspirationforcountless books,movies,anditisalso amongthemostfilmedcitiesin theworld.
Withtheadventofnewtechnologiesand mind-blowinginnovations,thebusiness worldhastokeepupwithalot.Despitethe paradigmshift,entrepreneursarepoolingintofightfor thetopspotintoday'sfast-pacedever-changingeraof business.
Inthisbattle,wemetmanyformidablewarriors,oneof thembeingacompanycalledChromaWay. ChromaWayprovidesaplatformforsmartcontracts andissuingandtransferringassetsthrougha blockchain.ChromaWayhasbeenworkingwiththe SwedishLandRegistryandotherinstitutionsand financialcompaniestoprovidesmartcontractsolutions fortherealestatefield.
ZaraZamaniistheChiefSolutionsOfficerat ChromaWay.Sheisasplendidexampleofanexquisite andcharismaticleader,inspiringcountlessbudding entrepreneursandmesmerizingtheworldofbusiness withhercompany'sfuturisticandclass-apartservices.
InaconversationwithZaraZamani,ChiefSolutionsOfficer atChromaWay.Let'sgettoknowmoreabouthercompany, itsservices,andherprofessionaljourney
Briefusaboutthecompany,whatinspiredustostart thecompany?
ChromaWaywasfoundedin2014withourrelational blockchainmodel,calledPostchain,whichproveditselfto beanexcellentplatformforprivateenterpriseblockchain applications.
Sincethen,theteamandvisionsurroundingthecompany havegrownexponentially.Inadditiontoourprivate enterpriseworkthroughChromaWay,wehavealso launchedapublicplatformcalledChromiawhichboastsa rapidlyexpandingecosystem.
Westrivetoprovideblockchainapplicationsthatareeasyto useandcreaterealvalueinsocietybyprovidingtransparent systemsthatenhanceefficiencyandreduceexploitation.
Whataretheproductsorservicesthecompanyfocuses on?Howareyourservicesdifferentfromthoseinthe market?
Chromiaisourpublicblockchainprotocol.Thedefining featureofourplatformisthatitcombinesthesecurityofa blockchainwiththedatahandlingpowerandflexibilityofa relationaldatabase.Mostblockchainsinusetodayarevery inefficientinthewaytheystoreandhandledata,making themincompatiblewiththemajorityoflarge-scale applications(onlinebanking,socialmedia,etc.)thatall makeextensiveuseofdatabasesintheirdesign.
Inaddition,weuseaninnovativeconsensusmodelthat removestheneedforminingandgreatlyreducestheenergy consumptionandcarbonfootprintofourblockchain.
WewillsoonalsolaunchOriginals,ourNFTprotocol whichdiffersfrommanyexistingonesbybeingdynamic, evolvability,mutability,attachability,andalmostfreeofgas feefeatures.
Pleasetellusaboutyourteam.
ChromaWayhasgrownfromasmallgroupoffounding memberstobecomeaglobalanddiverseteamofover150 peopleworkingfromallaroundtheglobe.Wehavemore than20nationalitiesandwespeakmorethan30languages ontheteam.
Pleasebriefusaboutyourprofessionalexperience.
Well,myprofessionalexperienceisnotawholedifferent storytomanymorewhomadeitrightintheircareer.Itisa
lotaboutfocus,hardwork,learningtodosmartwork,andthen workingsmartbuthard.Iamanengineerturnedaleader.I startedmycareerintheoilandgasindustryasahardcorefield engineer
MyexperienceintheOilandgasindustrytaughtmeto communicateeffectivelywithaverydiversegroupofpeoplein termsofprofession,skills,education,culture,gender, language,andmanymore.Italsotoughenedmeupsinceitwas averymaledominantindustry.
However,afterafewyears,Ifeltisolatedandnotabletorelate towhereIwantedtoheadinmylifewhichwastomakea changeinmakingtheworldabetterplace.ThatiswhenI shiftedtothetechindustryandfoundedatraveltechlater turnedintoafintechcompanyandgotmyselfintothewhole financeworldandeventuallyblockchainin2015.
Today,IamablockchainsolutionarchitectandworkasChief SolutionsOfficeratChromaWay.Ihavehadtheprivilegeto designblockchainsolutionsinvariousindustriesandwork withthemostbrilliantpeople.Iamalsoalectureranda researcherinblockchainadoptionatHalmstadUniversity, SouthSweden.
Whatarethekeyachievementsofyourbusinessjourney?
MybiggestachievementistheconfidenceandtrustthatIhave inmyselftodaythatIamwalkingontherightpath.Plusthe factthatIamaresilientandempoweredandempowering motherraisingsuchadaughter.
Besidesthat,Ihavebeenawardedas21womeninthe blockchainyoushouldknowbyFintechReviewin2021aswell astop10influentialwomenintechnologybyAnalyticsInsight in2021.Ihavealsobeenamongthetop50mostinfluential womenonLinkedInin2019.
Anyexcitingprojectyouwouldliketohighlight?
OneoftheexcitingprojectsIcanshareisMyNeighbourAlice andlaunchingablockchain-basedgame.MyNeighbourAlice wasfirstconceivedin2020,withtheALICEtokenlaunching onBinanceinMarch2021.
Thegamewasconceivedasanopen-worldmultiplayerbuilder game,sortoflike'AnimalCrossing'.Fromthebeginning,the goaloftheprojecthasbeentobuildaplay-to-earnblockchain gamethatappealstocasualplayersbyusingawhimsical aestheticandprioritizingastreamlinedUIandmobile integration.
alphaseasonreleaseexpectedinQ2ofthisyear roadmaphasrecentlybeenpublishedfollowingan aggressiveexpansionofboththedevelopmentand operationsteam,andweareexcitedtobemovingfullspeed aheadtowardsdeliveringablockchaingamethatcancross overandappealtocryptoandnon-cryptousersalike.
Whichisyourfavoritequote?
So,ifwewantabetterworldweusetechnologyforthe bettermentwhichisnotalwaysthecasebecausebetterment isnotalwaystheendgoalofallofus.
Formorethanadecade,
Microsofthasbeenthemarket leaderinoperatingsystems.It wasestablishedbyBillGatesandPaul AlleninAlbuquerque,NewMexico,in 1975,46yearsago,andiscurrently flourishingallovertheworld.Inthe 2020Fortune500listofthemost significantUScompanies,Microsoft cameinatnumber21.Itisvaluedas thethird-highestglobalbrand.The businessisadigitaloperatingsystems leader
OnApril4,1975,BillGatesandPaul AllenestablishedMicrosoftinorderto createandmarketBASICinterpreters fortheAltair8800.Inthemiddleofthe 1980s,MS-DOSandthenWindows propelledittothetopofthemarketfor personalcomputeroperatingsystems. Threepeoplebecamebillionaires thankstoMicrosoft's1986initialpublic offering(IPO)andsubsequentincrease inshareprice,whileanestimated
12,000Microsoftemployeesbecame millionaires.Sincethe1990s,ithas movedfromtheoperatingsystem industryandacquiredanumberof businesses.Theirgreatestacquisition wasLinkedInfor$26.2billionin December2016,whichwasfollowed bySkypeTechnologiesfor$8.5billion inMay2011.
In2018,Microsoftrecaptureditstitleas themostvaluablepubliclytraded businessintheworldafterbeing dethronedbyApplein2010.After AppleandAmazon,Microsoftbecame thethirdAmericanpublicfirmtohavea marketcapof$1trillionormorewhen itdidsoinApril2019.Microsoftwill havethefourth-highestworldwide brandvaluationasof2022.
JourneyofMicrosoftMicrosoftisadailyandregularword usedineverycorporatesector The
globalproductisownedbyMicrosoft CorporationbasedinAmericaisa multinationaltechnologycorporation. Theassociatedservicesheadquarters aresituatedatMicrosoftRedmond campusinRedmond,Washington, UnitedStates.Thebestproductsof MicrosoftaretheWindowsseriesof operatingsystems,themicrosoft officesuiteandinternetexplorer,etc. TheXboxvideogamingconsolesand theMicrosoftSurfacerangeof touchscreenpersonalPCsareitstwo mainhardwareofferings.Microsoft wastheworld'slargestsoftware companybyrevenueasof2019;it wasplacedNo.21intheFortune500 rankingsofthelargestAmerican firmsbytotalrevenuein2020.Along withAlphabet,Amazon,Apple,and Meta,itisoneoftheBigFive Americantechnologicalfirms.The journeyofMicrosoftkickstartedwith abasicsetup.
The current global venture was founded by Bill Gates and Paul Allen on 4th April 1975 with the main motive to produce and sell BASIC interpreters for the Altair 8800.
As a result of an arrangement the company made with ASCII Magazine in Japan in August 1977, ASCII Microsoft opened its rst overseas ofce.
In the middle of the 1980s, MS-DOS and then Windows propelled it to the top of the market for personal computer operating systems.
Since the 1990s, it has moved from the operating system industry and acquired a number of businesses.
Microsoft started to reevaluate its products and broaden its product line into computer networking and the World Wide Web after Bill Gates' internal "Internet Tidal Wave letter" on May 26, 1995.
Microsoft released Windows XP on October 25, 2001, combining the NT codebase with the mainstream OS line. Later that year, the company introduced the Xbox, breaking into the Sony and Nintendodominated market for video game consoles.
Microsoft, which was becoming more active in the hardware market after the launching of Xbox, introduced the Zune line of digital media players in 2006 as the replacement to its earlier software platform Portable Media Center.
The Windows Vista released in 2007 featured the security and redesigned user interface dubbed Aero, following with the release of MS Ofce 2007 with the feature of Ribbon user interface.
Throughout the 2011-12 Microsoft restructured its identity with focusing on logo, products, services, etc.
Microsoft released a x for Windows 10 in January 2018 to address CPU issues brought on by Intel's Meltdown security aw. The patch caused problems with the virtual machines running on Microsoft Azure that use Intel's CPU architecture.
On June 24, 2021, Microsoft announced Windows 11.
ThegrowthofMicrosoftandits productsandservicesiswitnessed bythewholeworld.Inaninterview withMr.BillGatesmentionedthe growthofMicrosoftcreditingitto theirteam.
Microsoftbeingaglobalventure todayhasnoneedofany recognitionstrategyormarketing strategy Thecorporationbeingan InformationandTechnologybased corporationworksmostlyonits productsandservicesrelatedto databasesandsoftwares.The4Ps fromthemarketingmixworkson pointformicrosoft.The4Ps includesProduct,Price,Place, Promotion.
Aproductissomethingthatsatisfiesthe needsanddesiresoftheconsumer, whereasaproductmixisthevarietyof thatproduct.Microsoftisaretailerof bothhardwareandsoftware.Computers, laptops,tablets,Xbox,andphonesare amongtheirhardwaregoods.Microsoft OfficeandWindowsOSareamongtheir softwareproducts.Microsofthasabroad rangeofproducts.Itisprimarily renownedforits
Ÿ Devices
Ÿ Softwares
Ÿ Apps
Ÿ Games
Ÿ Entertainment
PriceMix
Pricemixisthemethodusedto determineaproduct'spriceasopposedto price,whichreferstothemonetaryvalue ofaproduct.Microsoftfrequently employstheBuyOnlyWhatYouUse, Freemium,andMarket-orientedpricing strategies.
Ÿ FreemiumPricing
Ÿ Productline
Ÿ PenetrationPricing
Ÿ PriceSkimming
PlaceMix
UnderPriceMix,Microsoftprovides thefollowingservicestoitsclients:
Ÿ Customerscaneasilyselect productsandservicesfrom Microsoft'sofficialwebsitebased ontheirneeds.
Ÿ Microsoftoffersretaillocationsall overtheworldwherecustomers mayusetheguidanceoftechnical advisorstomakesmarterdecisions.
Ÿ Additionally,Microsofthas approveddealersanddistributors. Microsoft'sstrategicallysound locationmixmakesitsproducts readilyavailabletocustomers worldwide.Nowlet'stalkabout Microsoft'spromotionalstrategyto discoverhowitkeepsitspositionat thetop.
PromotionalMix
Withtheaidofitspowerfulbrand image,Microsoft'spromotionalstrategy preciselyaddressesitstargetmarket.It advertisesitsproductsonanumberof
Twitter,Google,Instagram,etc. Microsoftemploysanumberof differentpromotionalstrategies, includingadvertising,directmarketing, andsalespromotion.Itreachesits intendedaudiencethroughastrategic channel.Microsoft'svarietyof promotionsincludes-
Ÿ Advertising
Ÿ SalesPromotion
Ÿ DirectMarketing
Ÿ PersonalSelling
Ÿ PublicRelations
EffectofCOVID19onTheglobal enterprise-
Evenbeforethepandemic,scientists havelongponderedtheimplicationsof aworldinwhichreportingforworkno longermeantreportingforwork.Ifwe hadtheabilitytodisconnectfrom actuallocationsthankstocontemporary technology,howmightour employment,offices,andworkdays change?Whatwouldbethegenuine advantages?Whatwouldtheobstacles be?COVID-19thenstruck.Everything changedandbecameunpredictable fromabusinessstandpoint,butfroma researcher'spointofview,itoffereda hugeopportunity.Thiswastheperfect opportunityforsocialscientiststo
ofanentirelydigitalworkforce.
EarlyinMarch,justadayaftertheorder wasissuedforallemployeesat Microsoft'sRedmond,Washington headquarterstostayathome,scientistsat thecompanystartedthinkingaboutthe researchpossibilities.Thechiefscientist forMicrosoft'sExperiencesandDevices, JaimeTeevan,anddirectorofapplied scienceBrentHechtmetonlinewitha dozenothercolleaguestodiscusswhat hadjustoccurred,whatwasaboutto occur,andwhatitallmaysignify.Hecht assertsthatoneofMicrosoft'sadvantages isthestaffmembers'intensecuriosity.
Ofcourse,thebalancebetweenbenefits andlosseswasfarfromclear-cut.A significantminusforsomewasabonus forothers.Workingfromhomeandbeing freeofofficeinterruptionshadbeena blessingforsomepositions,butithad beendifficultformanagersand employeesinmorecollaborativefieldsto recreatethecreativefrenzyof brainstormingsessions.Nearlyevery benefit hasaconcomitantdrawback. However,acloserlookatthedatasofar offershelpfulinsightsthatmightnotonly guideusthroughthedifficultiesweare currentlyfacingbutalsoinfluencehow wemightthinkaboutmakingthings betteroncewearepermittedtoreturnto ourworkplaces.
Insummary,Microsoftisthemarket leaderbecauseofitsdominantworldwide presenceandleadership.Their welcoming“perfectcoffeeshop atmosphere”shouldbealong-term competitiveadvantage.Thecompany's retailoutletsandon-sitecollaborations haveearnedhigherresponserates, puttingtheminfrontofthepackinthe maturebusiness.Asaresultofitsallencompassingmarketingapproach, Microsoft enjoysastrongglobalmarket
Microsoft is among the most well-known brand brands in business. However, company cofounder Paul Allen originally gave the business the moniker Microsoft, which was a mix of the phrases ``microcomputer" and "software."
Gates planned to rename the original Windows operating system to "Interface Manager" when it was still being developed. The moniker was initially used exclusively internally, with intentions to continue using it when the OS was eventually made available to the general public.
Over the years, Microsoft has used a number of distinctive logos, all of which are instantly identiable. However, the original Microsoft logo was created in less than a day by co-founders Bill Gates and Paul Allen.
One of the company's most well-known software offerings is Microsoft Ofce, which includes favorites like Microsoft Word, Excel, and PowerPoint. Despite the obvious connection to Microsoft, some people would be surprised to learn that Microsoft Ofce rst appeared on the Mac before moving to Windows.
While the typical Microsoft employee may come to mind as a serious coder, they prefer the seriously adorable moniker "Softie." The average softie is a male American resident who works for a company with more than 180,000 people worldwide.
FearToOvercomeasAspiring Entrepreneur
In2021,51.8%ofUKentrepreneurs fearedfailure,withpercentagesin otherleadingeconomiccountriesbeing similar.
Wouldyouliketohaveabusinessbut areafraid?Ordoyoufeellikeyou havetodoitallandarescaredthatit willbeoverwhelming?Whenyoustart abusiness,youareresponsiblefor humanresources,marketing, production,andsales.Thephonecalls keepcoming,andsododuedates.
It’snormalandevenhealthytohave fearsasabusinessowner.Still,you canovercomethemwithstrategies
learnedfromothersuccessful entrepreneurswhowereterrifiedinitially. Herearesomecommonentrepreneur FearToOvercomeasAspiring Entrepreneurandadvicethatmighthelp youkick-startyourstart-up.
HereAresomeFearsToOvercomeas AspiringEntrepreneur:
1.Fearofputtingyourselfoutthere
Manyentrepreneursarescaredofwhat mighthappen—ifit’sgoingtoturnout rightorifthey’lllosemorethanthey’ll gain.Onecommonfearisthatof exposingyourselfanddiscoveringothers don’tthinkyourideaisasgoodasyou thinkitis.
It’scrucialtorememberthat entrepreneurship,justlikeitinvolves reward,impliesrisk,too.Before presentingyouridea,ensureyou’re wellinformedandresearched.Ifthe fearpersists,takesmallerstepstoget usedtoitandattendsomestart-up networkingeventstogaincourageor industrytradeshows.
Shynesscanbeanotherfactorof stress.Rememberthatfailureis fantasticbecauseitshowsyou’vehad thegutstotrysomethingmore significant.Manysuccessful entrepreneurshavefaileduntil they’vesucceeded,butthey’ve learnedalotwhentheyfailed, comingupwithevenmorerewarding
projectsthanunsuccessfulones.
TakeFord’sexample:thecompany’stwo carcompaniesfailed,leavingHenry Fordbroke.Butthatdidn’tstophim fromfoundingFordMotorCompanyand perfectingautomobileassemblyline manufacturing.Hebecameamongthe mostfamousmenintheworld.Aneditor firedDisneybecausehehad“nooriginal ideas”andlackedimagination,andlook wherethecorporationisnow
2.Fearofdeadlines
Deadlinepressureiscommoninevery industry,asaretheemotionsassociated withashortageoftime.Butthereare waystominimizetheanxietyandstress ofapproachingduedatesthatwill prepareyoutomeetthem.
Agoodtipwouldbetoreverseengineer yourtimeframetomanageyour expectationsofyourselfandothers.Start fromtheendofthetaskandvisualize howmuchitwilltaketoknowhow muchtimeyou’llneed.
Additionally,sometoolshelpyougather dataeffectivelytoknowwhattask requiresimmediateaction.Intheeraof instantgratification,clientsand employerswantthingsdoneASAP,but you’renotarobot.However,youcan takeadvantageoftechadvancesto managetasksbetter.
Expensetracking,clientbilling,timeoff bookings,documentsigning,andsimilar tasksarefarfrombeingthemost excitingpartsofowningabusiness,but youcanuseagreatonlinesystemfor them.You’lltrackyourprofitabilityto seewhereyourfirmisgoingandrecord data,whetheryou’reaproject-based, service,manufacturer,orrecruitment agency
3.Fearofchange
It’sinhumannaturetofearchange becausethehumanbrainishardwiredto
resistit.Modificationcanbe frighteningtomostindividuals,evenin non-businesscircumstances.Itcanbe perceivedasadangertoone’scurrent stateofaffairs,andyouareno exceptionasanaspiringbusiness owner.Butanxietyaboutthefuturedue toyourfearofchangemayleadtoa restrictedmentality.
Changeisunavoidable,andto overcomeyourpanic,youmust evaluatethesituationathandand decidewhetherthenextstepisworth therisk.Makingeducateddecisions canhelpyouwelcomeprogressand innovationandacceptandnormalize thefearofchange.Andwhateveryou do,youmustovercomeyourfearof failure.Thisiseverywhere,butthe irrationalbeliefthatmakesyouavoid risksbecauseyou’reafraidofthe outcomeisn’tahealthymindset.
Whileit’snormaltohavedoubtsand fearsatthebeginningofanewproject, manyofthemcanbeunfoundedand manyFearToOvercomeasAspiring Entrepreneur.
4.Fearoftheunknown
Everyentrepreneurhastofacetheir fearoftheunknownatonepointor another Youcan’tknowwhatyou’re doingallthetime,andthat’sfine; nobodywasbornaCEO.Whileitcan befrighteningtoberesponsibleforthe resultevenifyou’veneverdoneit beforeortakenonanewproject, rememberthatthebestbusinessowners knowtheycanfindsolutionstoevery problem.Youcanacquireit,too, throughcourses,determination, experience,and,lastbutnotleast,by learningfromothers(CEOs,financial experts,employees,andcustomers).
Tosucceed,youhavetorisetothe challengeandfacethefearofnot knowingwhatyou’redoing.“Andhow willIlearneverythingIneed?”you
mayask.Startingwithsimilarsmall projectsyoucanlearnfromand proceedingwithbiggeronesasyougo alongisagoodstart.
5.Fearofresponsibility
Youmayberesponsibleforyourown livelihoodasabusinessowner,which isfrighteningenough.Butyoumay alsobeaccountableforsupportinga familyand,asyourcompanyexpands, foryouremployees’livelihoods.That canbealottotake,butyoucanhandle itwithgooddecision-makingand carefulplanning.
Setshort-termgoalsforrevenueand avoidthe“get-rich-quick”mentality. Youmightthinkyourideawillboom, butyoumustalsoconsiderthe opposite.Youhavetobeabletomake adjustmentsonyourtrackand understandwhatyouneedtobringin tohireanewemployee,takinginto considerationbenefitsandothercosts.
6.Fearofdebt
Whenyoufundyournewventure,you mayrealizethatcostsexceedyour budget.Determiningwherethefine lineisbetweenspendinggoodmoney onbaddecisionsandinvestingmoreto getoverahumpistricky
Beforeyouconsiderborrowingmoney foryourfirm,askyourself:“DoIneed fundstoexpandmyalready-profitable firm,ordoIwantthemtoputbehinda serviceorproductthat’sstill unproven?”
Ifyoufeellikebeingasuccessful businessownersuitsyou,thesefears shouldn’tstopyouandFearTo OvercomeasAspiringEntrepreneur. Butifovercomingthemfeels impossible,maybethere’ssomething elseyou’dbebetteratthan entrepreneurship.
