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F r o m E d i t o r ’ s D e s k

Challenging the Status Quo!

Women’sleadershipinbusinessisnotonlygrowing,butit’salsobreakingdownbarriersand challengingthestatusquo.Womenhavebeenhistoricallyunderrepresentedinleadershiproles, butthisisrapidlychangingasmorewomenaresteppinguptotakeontoppositionsintheir respectiveindustries.

Thegrowthofwomen’sleadershipinbusinessisnotjustaresultofsocietalchanges,butit’s alsobecausewomenareuniquelysuitedforleadershiproles.Womenoftenbringaunique perspectivetotheworkplace,aswellasskillssuchasempathy,collaboration,andemotional intelligence,whicharehighlyvaluedintoday’srapidlychangingbusinesslandscape.

Moreover,thepandemichasbroughttolightthevitalrolewomenplayintheworkforce,as manyhavehadtojuggleworkandfamilyresponsibilitieswhileadaptingtoremotework.This hasfurtherhighlightedtheneedformorewomeninleadershippositionstodriveinclusive policiesandpromoteabetterwork-lifebalance.

Ourlatestmagazineissue“EnterprisingWomenoftheYear”isanodetotheseaudacious womenleaderswhohavebeenontopofthelatestindustrydemandsandleadingtheirrespective companieswiththeutmostzealandpassion.Thesewomenhaveestablishedthemselvesasrole modelsforfuturegenerationstofollow

Onthecoverofthismagazineissue,wehavefeatured .Shehasanimpressive QuandaFrancis educationalbackground,includinganundergraduatedegreefromNYU,anMBAfromLong IslandUniversity,andongoingPh.D.studies.Quanda’sentrepreneurialjourneyhasbeenthatof challenges,opportunitiesandaccolades.Elsewhereinthemagazine,wehavefeaturedthe inspirationalsuccessstoriesofwomenlikeKimberlyOlsonandMonicaChikhani.

We hope you have a happy read!

Utkarsh D.

o m E d i t o r ’ s D e s k

r

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Onthecoverofthismagazineissue,wehavefeatured She QuandaFrancis. hasanimpressiveeducationalbackground,includinganundergraduate degreefromNYU,anMBAfromLongIslandUniversity,andongoingPh.D. studies.Quanda’sentrepreneurialjourneyhasbeenthatofchallenges, opportunitiesandaccolades.Someofheraccomplishmentsalongthejourney include,

·BeingnamedoneoftheMostInspiringWomeninBusinessintheWorldto Watchin2022

·BeingnamedbyGlobalWomeninBankingandFinance's2020&2021 GlobalCommunityDevelopmentHonoreeonthecontinentofAfrica.

“Ihavealwaysusedtheseexperiencesasasourceofmotivationandpurpose. ThatiswhatkeptmemotivatedtomakehistoryandbecomethefirstAfrican AmericanwomantorunforMayorofNewYorkCityasthenomineeofa politicalpartyIestablished,”saysQuanda.

HermottohasbeentoEvolve.Excel.Empower Andmakehistoryand inspirechangeintheprocess.SheisalsoaformercandidateforNewYork StateComptrollerandforUnitedStatesCongressandwaselectedtoserveon thecountycommitteerepresentingNewYork’s52ndAssemblyDistrict (BrooklynHeights).

Elsewhereinthemagazine,wehavefeaturedtheinspirationalsuccessstories ofwomenlikeKimberlyOlsonandMonicaChikhani.KimberlyOlsonisa self-mademulti-millionaireandthecreatorofTheGoalDiggerGirl,where sheservesfemaleentrepreneursbyteachingthemsimplesystemsandonline strategiesinsalesandmarketing.

Monica,ontheotherhand,startedherentrepreneurialjourneyin1996,taking asmallofficeinherDad’sfirm.Shehadzerocapital,butthisdidnotstopher fromventuringintowhatsheknewwashercalling.Today,26yearssinceshe foundedMEC,Monicalooksbackatallthesetbackssheovercametogetto wheresheistoday

L E A D E R S I N S P O T L I G H T

Quanda Francis 12

C O N T E N T S

QuandaFrancis

HELPING COMPANIES EXECUTE AND LEAD WITH DATA

SYKES CAPITAL MANAGEMENT | PRESIDENT

Overthepastfewdecades,womenhave

madetremendousstridesintheworldof finance,includinginthefieldsof financialmanagementandadvisory.While historicallymale-dominated,theseareashave seenasignificantincreaseinthenumberof womenleaders,withmanymakingasignificant impactontheindustryasawhole.

Onereasonforthisshiftistheincreasedemphasis ondiversityandinclusionintheworkplace,which hasledtogreaterrecognitionofthevalueof havingadiverseworkforce.Womenhavealso demonstratedtheirabilitiesinthesefields, provingtobejustascapableastheirmale counterpartsinmanagingfinancesandproviding financialadvice.

Womenleadersinfinancialmanagementand advisoryfirmsbringauniqueperspective, offeringinsightsthatcanhelpbusinessesmake betterdecisions.Theyoftenbringamore collaborativeapproachtodecision-making, prioritizingteamworkandcommunicationto achievesuccess.Thisapproachcanbeparticularly effectiveinfinance,wheredecisionsoftenhave

far-reachingconsequencesandrequirecareful consideration.

Additionally,womenleadersinfinanceareoften committedtopromotinggenderequalityand creatingopportunitiesforotherwomeninthe industry Theyserveasrolemodelsandmentorsfor youngerwomenlookingtobreakintothefieldby creatingapipelineoftalentedprofessionalswhocan continuetoadvancetheindustry.

Despitetheprogressmadeinrecentyears,thereis stillasignificantgendergapinfinance.Womenare continuouslyunderrepresentedinleadership positionsandoftenfaceuniquechallengeswhile advancingtheircareers.However,thegrowing numberofwomenleadersinfinancialmanagement andadvisoryfirmsisapositivesignofprogressand atestamenttothecrucialcontributionsthatwomen canmakeinthisfield.

OnesuchleaderinthisspaceisQuandaFrancis. TheEnterpriseWorldhasfeaturedherstoryinits specialissue, Enterprising Women of the Year #Cognifunds#FiscalFriendishere!

ThedevelopmentofthefirstAIpoweredfinancialliteracycoachbya womanofcolorrepresentsasignificant milestoneintheadvancementof artificialintelligenceandmachine learningtechnology.Thewomanin question,#QuandaFrancishas achievedaremarkablefeatby designingandtraininganAI-powered financialcoachwhocanprovide personalizedfinancialadviceto individualsandbusinesses.

ThefactthatthisAI-poweredfinancial coachwasdevelopedandtrainedbya blackwomanisnoteworthy,giventhe lackofdiversityinthetechindustry. Womenandpeopleofcolorhave historicallybeenunder-representedin thetechnologyfield.Theseinclude artificialintelligenceandmachine learning.Therefore,thesuccessofthis blackwomanindevelopinganAIpoweredfinancialcoachnotonly highlightshertechnicalprowessbut

alsoservesasapositiveexamplefor otheraspiringwomenandpeopleof colorinterestedinthefield.

ThedevelopmentofthefirstAIpoweredfinancialcoachbyablack womanisasignificantachievement thatservesasapositiveexampleof diversityandinclusioninthetech industry.Itdemonstratesthatwithhard work,dedication,andaccesstothe rightresources,anyone,regardlessof genderorrace,caneffectively contributetodevelopinginnovative technologies.#ai

#financialfreedom#innovation

QuandaFrancis-LeadingtheWay

“Entrepreneursmusthavethecourage totakeboldactions,totrynewthings, andtopushtheboundariesofwhatis possible.Theymustalsobewillingto learnfromtheirfailuresandadjust theirstrategiesaccordingly

Creatinginnovativesolutionsis anotherresponsibilityofan entrepreneur.Entrepreneursmustbe creativeandadaptable,abletocomeup withnewideasandsolutionstomeet theneedsoftheircustomers.They mustbeabletothinkoutsidethebox andchallengeconventionalwisdomto createproductsandservicesthatare trulyuniqueandvaluable,”says QuandaFrancis.

Buildingandmaintainingrelationships isalsocriticaltothesuccessofan entrepreneur.Entrepreneursmustbe abletonetwork,buildpartnerships, andestablishconnectionswith suppliers,customers,investors,and otherstakeholders.Theymust communicateeffectively,buildtrust, andmaintainpositiverelationships overthelongterm.

Finally,inspiringpeopleisachieved whenentrepreneursembodythe attributesanddisplaythe

This gave me the confidence to continue growing my business and pursuing my entrepreneurial goals.”

behaviors/actionstheyespousefor others.Entrepreneursmustleadby exampleandsetahighstandardfor themselvesandtheirteams.They mustbepassionateabouttheirwork, bededicatedtotheirvision,and haveastrongworkethic.When othersseethededicationanddrive oftheentrepreneur,theywillget inspiredtofollowintheirfootsteps andworktowardsachievingtheir sharedgoals.

QuandaS.FrancisisthePresidentof SykesCapitalManagementand FounderandChiefScientistof OrgIQ.QuandaFrancishasan impressiveeducationalbackground, includinganundergraduatedegree fromNYU,anMBAfromLong IslandUniversity,andongoingPh.D. studies.

QuandaFrancis’sentrepreneurial journeyhasbeenthatofchallenges, opportunities,andaccolades.Some ofheraccomplishmentsalongthe journeyinclude,

Ÿ BeingnamedoneoftheMost InspiringWomeninBusinessin theWorldtoWatchin2022

Ÿ BeingnamedbyGlobalWomen inBankingandFinance’s2020& 2021GlobalCommunity DevelopmentHonoreeonthe Africancontinent.

“I have never let my hardships define me.”

Challengesoftenpavethewayfor youtobecomethebestversionof yourselfandriseabove.

“Ihavealwaysusedthese experiencesasasourceof motivationandpurpose.Thatiswhat keptmemotivatedtomakehistory andbecomethefirstAfrican AmericanwomantorunforMayor ofNewYorkCityasthenomineeof apoliticalpartyIestablished,”says QuandaFrancis.

HermottohasbeentoEvolve.Excel. Empower.Andmakehistoryand inspirechangeintheprocess.

QuandaFrancisisalsoaformer candidateforNewYorkState ComptrollerandUnitedStates Congressandwaselectedtoserveon thecountycommitteerepresenting NewYork’s52ndAssemblyDistrict (BrooklynHeights).

‘ChaseYourPassions,NotYour Problems’-InspirationforQuanda Francis’sSuccessfulJourney

“Honestly, Elon Musk.”

Intheearly20thcentury,the Americaneconomywasdominated byagroupofbusinesstitanswho pushedtheboundariesofprogress, experimentation,andspeedandbuilt unprecedentedtrustintheAmerican businessworld.Thesetitans, includingAndrewCarnegie,JohnD. Rockefeller,JayGould,andJ.P Morgan,wereknownfortheir ruthlessbusinesstacticsandthe abilitytoinnovateandcreatenew industries.

Today,wearewitnessingtheriseof anewtitaninthebusinessworld, ElonMusk.Likethetitansofold, Muskispushingtheboundariesof whatispossibleandcreatingnew industriesthatwillshapethefuture ofourworld.

MuskistheCEOofseveral innovativecompaniesandlikethe titansofold,Muskhasagrand visionforthefutureandiswillingto takeriskstoachieveit.

“Inmanyways,Muskisaproductof ourtime.Theworldischanging rapidly,andMuskisattheforefront ofthatchange,”saysQuanda.

LeadingSykesCapital Management

SykesCapitalManagementisa financialmanagementandadvisory firmthatprovidesservicessuchas venturecapital,businessadvisory, financialliteracy,education analytics,andyouth-basedsports initiatives.Itsmissionistoempower businesses,individuals,and communitiestoachievetheirfull potentialthroughinnovativeservices andcutting-edgetechnology

Nelson Mandela once said, “I never lose. I either win or learn.”

C O V E R S T O R Y

OrgIQ,Inc.isacompanythat focusesonutilizingreal-worlddata andAItocreatetoolsforhuman alignmentinareaslikeeducation, sexualwellness,healthcare,and engineering.Itsmissionistoimprove theoverallwell-beingofhumanity throughsafe,beneficial,and accessiblesolutions.

OvercomingtheChallenges

Startinganewcompanycanbean excitingyetchallengingjourney As anentrepreneur,oneoftheinitial hurdlesQuandaFrancishadto overcomewasgettingstarted. Developingabusinessidea,creating abusinessplan,andlaunchinga companycanbedaunting.

“With perseverance and determination, I could take the first steps towards making my dream a reality.”

Afterthecompany’sestablishment, QuandaFrancis’snextchallengewas acquiringherfirstclient.Itrequireda lotofresearchandnetworkingtofind potentialclientsinterestedinthe company’sservices.

“Ihadtobestrategicinmyapproach andtailormypitchtofittheneedsof eachprospectiveclient.This involvedbuildingrelationships, demonstratingthevalueofmy services,andbeingpatient,”says QuandaFrancis.

Despitetheseinitialchallenges, QuandaFrancisremainedfocused andcommittedtothecompany’s success.Throughhardworkand dedication,QuandaFrancissecured herfirstclientandbeganbuildinga reputationfordeliveringquality services.

“This gave me the confidence to continue growing my business and pursuing my entrepreneurial goals.”

ExclusiveProductsandServicesof SykesCapitalManagement

SykesCapitalManagementoffers numerousconsultingservicestoserve variousbusinessesandclients.Whether youareasmall,localbusinessora multinationalcorporation,thecompany canhelpyoureachnewlevelsof success.

BusinessAdvisoryServices HyperPersonalizedConsultancy

Gethelpwithstarting,growing,or transformingyourbusiness.Sykes CapitalManagementprovidesservices thatidentifyandsolvecomplex financial,organizational,and operationalproblems.Thecompany enablesitscustomerstoleveragefrontendinsightsgeneratedfromalldata.

Anyorganizationcanmoveforward withsmallincrementalchanges,but buildingforthefutureintoday’s rapidlyevolvingenvironmentmeans takingboldchancesanddata-driven decision-making.

FinancialLiteracy Cognifunds

SykesCapitalManagementbelievesin helpingitsclientsmakeinformed decisionsthatalignwiththeirneeds. WiththeintegrationofCogniFunds,the companyoffersacomprehensiverange ofconsultingservicestohelp businessesofallsizessucceedandlets individualstakecontroloftheir financialfuture.

Fromprovidingaccesstopersonalized financialadviceandeducationto dedicatedfinancialandbusiness managementofferings,SykesCapital Managementstrivestoensureitsclients havetheknowledgeandresourcesto makeinformeddecisionsandmove confidentlytowardtheirfinancialgoals.

Thecompanyoffershyperpersonalizedinnovativeinteractive financialliteracyprogrammingand collaborativefinancialmanagement toolsthatteachAmerica’syouthand individualhouseholdsaboutmoney Itstrategizesandusesvarioustools andglobalresourcestohelpeach clientunderstandtheimplicationsof everyfinancialdecision.

AIVirtualBusinessandAcademic WritingCoach

WritingTool

SykesCapitalManagement’s writingtoolutilizescutting-edgeAI technologypoweredbyOpenAIto helpuserscreatehigh-quality contentthatmeetstheirneeds.Itis constantlylearningalgorithmsthat enablethecompany’sAIto understandcontextandintent, resultinginengagingandpersuasive text.

Withauser-friendlyinterfaceand customizabletemplates,Aiwordwiz makesiteasytogeneratehighqualitycontentforvarious purposes,frommarketingtosocial mediatowebsitecopies.

EducationAnalytics

ANewWaytoLearn,Letthe DataLeadtheWay

Preparingforthefuturemeansitis timetore-thinkeducationand utilizeArtificialIntelligenceand MachineLearningtoenhanceeach student’sperformanceandensure thateverystudentreceives academiccontentthatisuniqueand targetedtothatstudent’slearning styleandability.

ConstantVigilance-ANeed,a Strategy,

oraMindset?

Nelson Mandela once said, “I never lose. I either win or learn.”

Talkingabouttheneedforconstantvigilance,Quandasays,“Constantvigilancecouldbeaneedorastrategydependingon thesituationoramindsetthatrequiresanindividualtoremainfocused,alert,andcommittedtotheirgoalsandaspirations, despiteanyobstaclesorchallengesthatmayarise.Iseeitasamindsetthatmeansbeingawareoftherisksandpotential setbacksthatmaycomewithpursuingone’sgoalsandbeingpreparedtohandlethem.However,youcannotbeinpursuitof thingsallthetime,youhavetoknowhowandwhentoturnthatoff.

Beinginpursuitofyourgoals,abetterlifestyle,professionalsuccess,andpersonalgrowthcanbebothexhilaratingand exhaustingatthesametime.Itrequiresalotoftime,effort,anddedicationtomakemeaningfulprogress,andthiscantakea tollonyourphysical,mental,andemotionalwell-being.

Pursuingyourgoalsrequiresyoutopushyourselftoyourlimits,toworklongerhours,tolearnnewskills,andtofacenew challenges.Thiscanbeexcitingandmotivating,butitcanalsobefatiguing.

Whenyou’reconstantlystrivingformore,youmayfeellikeyou’reneverquitegoodenough,andthiscanleadtofeelingsof burnoutandstress.

Inadditiontothephysicalandmentaldemandsofbeinginpursuit,youmayfacechallengesinyourpersonallife. Relationshipswithfriendsandfamilymemberscansufferwhenyoufocusonyourgoals,andyoumayfindittrickyto balancework,play,andrest.

Thekeytomaintainingyourenergyandavoidingburnoutistoknowwhentoturnoff.Takeregularbreaks,allowyourselfto rechargeandrefocus,andmaketimeforthethingsthatmattermosttoyou.Thisishowyoumaintainconstantvigilanceasa mindset.”

“With perseverance and determination, I was able to take the first steps towards making my dream a reality.”

WHY A BOSTON YOUR SUMMER

Beantown,aslocalslovinglycall Boston,isacitywithabundanthistory anddiverseculture.Evenifyouarea non-historybuff,aBostontouroffersa varietyofthingsthatwillcatertoyour tasteforafunvisit.

AsoneoftheoldestcitiesintheUSA, Boston'shistorydatesbacktothe17th century,withthecityplayingapivotal roleintheAmericanRevolution. Today,itisahubofintellectualand culturalactivity,withinstitutionslike HarvardUniversityandMassachusetts InstituteofTechnology(MIT)located withinitsborders.

Bostonisalsoknownforitsnumerous museums,galleries,andcultural institutions,aswellasitsthriving sportsculture,withfanspassionately supportingtheirfavoriteteams.The cityishometothefamousBoston Marathon,oneoftheoldestandmost prestigiouslong-distancerunning eventsintheworld.

Finally,withthediverseandvibrant culinaryscene,Bostonisconsidereda foodlover'sparadisebymany,offering everythingfromtraditionalNew Englandseafoodtointernational cuisine.Additionally,youaresureto meetsomewarm,welcomingpeople whowillmakeyougrinwiththeir hospitality

PlanningaBostontour?Inthisblog, we'lldigdeeperintowhatthecityof Bostonhastooffertomakeyour Bostontouraonetoremember

BHistoricalSignificanceofBoston

Boston,acityrichinhistory,also providedasignificantculturalvalue.In 1630,PuritanstravelingfromEngland foundedBostonwhiletheywereseeking religiousfreedom.Innotime,thecity becameahubforNewEngland's economic,political,academic, commercial,andfinancialactivity

DuringtheAmericanRevolution,oneof themajorhistoricaleventsoftheUSA, Bostonplayedacentralrole.Thecity witnessedmanyeventsthatultimately ledtothewar Asaresult,considered theBirthplaceoftheAmerican Revolutionbymany

Top5HistoricLandmarksyoucan't missonBostonTour

1.BostonTeaPartyMuseum

ThisfloatingBostonTeaPartymuseum givesyouapeekintoBoston'shistory Youwillgettolivethroughamultifacetedexperienceofliveactors,teathrowingre-enactments,technologically advancedinteractiveexhibits, authenticallyrestoredteaships,andan award-winningfilm.

2.SymphonyHall

Sinceitsfirstconcertin1881,this SymphonyHallcontinuestotreat peoplewithitsconcertperformances eventoday.Inaddition,thehallalso reachesmillionsofpeoplethroughthe Internet,radio,television,educational programs,recordings,andtours.

3.MuseumofAfricanAmerican History

AsthebiggestmuseuminNew England,TheMuseumofAfrican AmericanHistorydoesatremendous joblettingyouinonauthentic representationsofthe18thand19th centuries.Itisatreatforhistorybuffs, asyoulearnaboutAfricanAmericans' contributions.

4.USSConstitutionMuseum

LocatedontheCharlestownNavyYard ofNationalHistoricalPark,the Museumshowcasesinteresting informationabouttheConstitution. Includingitsdesigners,andpeoplewho builtandsailedit.Avisitwillletyou engagewiththehistoryofthe Constitutionthroughcaptivating stories.

5.ThePaulRevereHouse

Originallybuiltin1680,PaulRevere, anAmericansilversmith,boughtthis housein1770.Today,itisoneofthe mostsignificantpiecesoftheAmerican Revolutionandhistoryandamajor touristattractionthatwillmakeyour Bostontourmemorable.

Personalitiesyoudidn'tknowwere Bostonians

ApivotalpersonalityofAmerica, BenjaminFranklinwasoneofthe foundingfathersoftheUnitedStates. Hisvalueswerealwaysaimedtoward makingsocietyabetterplacetolive. Oneofthebestexamplesofhisvalues ishisinventions.Despiteinventing manythings,heneverpatentedthem justformoney,withthebeliefthatthey aretoolstoupliftpeople'sstandardof living.

Ifyou'refamiliarwiththepopular sitcom“TheOffice”(youprobablyare), thenwedon'tneedtotellyouabout Jim,andhispranksonDwight-a popularcharacterfromthesitcom.John Krasinskiwasrecentlynamed“the100 mostinfluentialpeopleintheworld”in 2018,byTimesMagazine.Amanof manytalents,Johnismostlyrecognized forhisactingwork.Althoughhehas alsoworkedasaproducer,and sometimes,directoraswell.

1.BenjaminFranklin

2.JohnKrasinski

3.UmaThurman

Afterheramazingactingperformancein“PulpFiction”,apopulardarkcomedy, UmaThurmanrosetofameforhercharacterportrayalofMiaWallace.In additiontothat,herroleinKillBillhasalsowonnumerousawardsandreceived apositiveresponsefromaroundtheglobe.

4.ChrisEvans

Yes,youhearditright.Ourveryown“CaptainAmerica”isaBostonian.This rolefromtheMarvelCinematicUniverse(MCU)iswhatgainedhimimmense popularityandfansaroundtheworld,helpinghimreachhiscareer'smountaintop. Beforethisrole,heplayedsomeminorrolesinfilmsandalsonumerous supportingroles.

5.EdgarAllanPoe

Bornon19thJanuary1809,EdgarAllanPoeisawriter,poet,editor,andliterary criticfromBoston.Edgarisoftenassociatedwiththe'AmericanRomantic Movement',andhistalesofMysteryandMacabre.Furthermore,hispoems“The Raven”and“AnnabelLee”areamongEdgar'smostpopularworks.

3ThingsthatwillmakeyourBostonTourMemorable

HereisalistofthingsthatmakeyourvisittoBostonatreat:

1.TheFood

Traditionally,Bostonisfamousforitsbakedbeans.Butthegoodnewsisthatno matteryourpalette,withadiverserangeofcuisinesandrestaurants,Bostonis suretosatisfyyourtastebuds.

Besidestraditionaldishes,Bostonservesexceptionalseafoodaswell.From deliciousoysterstofreshlobstersandvariousfish,Bostonisheavenforseafood enthusiasts.

Thelistdoesn'tstopthere.Boston'sfoodisinfluencedbynotjustAmerican dishes,butglobalcuisineaswell.Inconclusion,ifyou'reafoodie,thefoodscene inBostonisboundtoleaveyouawestruck.

2.TheCulture

It'snotasurprisethatmanycallBostonaculturalcenter.Thecityholdspeople fromavarietyofethnicandculturalbackgroundsinitsarms.Itisworthnoting thatgreaterNewEnglandhasanenormousinfluenceonmanyculturalaspectsof thecity.Onesuchaspectistherenowned“BostonAccent.”

Additionally,BostonisahubformusicloverswithplacesliketheBoston SymphonyOrchestra,theFineArtsBostonMuseumforliteraturefans,numerous librariesforbookworms,andmore.Asavisitor,youdon'thavetoworryabout gettingbored,asthecityofferssomethingforeveryone.

3.TheNight-Life

Simplysaid,thenightlifeinBostonisLIT Asthesungoesdown,Bostontruly startsexpressingitslivelyvibes.Fromnightclubstonightmuseums,thecityof

Bostonisalwaysreadytomakeyour nightmemorable.Ifyou'reanightowl planningatriptoBoston,thenightlife scenewilltrulyrockyourworld.

IdealWaystoExploreBoston's Beauty

Forthemostpart,adowntownBoston tourisabreeze,whichissomewhat relatedtothecity'scompactsize.On theotherhand,drivingdowntownis anothergamealtogether.Why? BecauseBostonhasaveryoldfashionedroadlayoutandinsufficient parkingoptions.

Ontheotherhand,MBTA,Boston's publictransportsystem,isniftyand inexpensivetoexplorethecity You canwitnessCambridge,nearby suburbs,andmanymoreunmissable attractionsonyourBostontour

Interestingly,walkingthroughBoston couldhelpyougetacloserlookatthe city,withoutspendingmuchtime. Walkingforanhourorso,youcould exploreplentyofcharmingplaces.The placesincludeCharlesRiverEsplanade orCambridge,whereyouwillbe treatedtoamesmerizingviewofthe cityskyline.

Ifnoneofthatworksforyou,there's alwaysataxi.Boston'staxisare generallyavailableandeasytoflag down.Thisisanidealoptionifyou're planningtotravelaftertheoperational hoursofMBTA.

CostofLivinginBoston

Incontrasttoitscompactsize,a Bostontourtakesquiteabigchunkout ofyourpocket.Whileplanningyour Bostonvisit,makesuretotalktocity realtorsforthebestaccommodation dealsaroundthecity.

Allinall,ifbudgetisnotanissuefor you,Boston'squalityoflifewillleave youecstatic.

WhenshouldyouplanaBoston Tour?

Bostonweatherisamixedbag.To makethemostoutofyourvisit,make sureyouplanyourBostontripbetween themonthsofJuneandOctober.Why? Becausethesummerduringthistimeis mild,withtemperaturesanywhere between15to28degreescelsius.If you'resomeonewhoisplanning outdooractivities,thenthisisyour timetoshine.

Thenumberoftouristvisitsdrops significantlybetweenMarchandMay, andrightfullyso.TheBostonclimate duringthesemonthsisverydryand cold.

Rich,Vibrant,yetUnique Bostonisacitywitharichhistory, vibrantculture,anduniquecharacter.

FromitsroleintheAmerican Revolutiontoitsmodern-daystatusas acenterforinnovationandintellectual activity,aBostontourhasmuchto offerforvisitorsandresidentsalike.

Whetheryou'reexploringthecity's numerousmuseumsandcultural institutions,cheeringonthelocal sportsteams,orindulginginthe diverseculinaryscene,youwillnever runoutofthingstodoinBoston.If you'replanningatriptotheUnited States,besuretoputBostontouron yourlist-youwon'tbedisappointed!

Wehavewitnessedanamazingspurtinstart-ups, onlinebusinesses,etc.,especiallyinthepast years.But,weknowtheworldofbusinessisa highlyfierceandcompetitivespace,Whatthesebudding entrepreneursneedisatrustedplacewheretheycanlearn, grow,andgroomthemselvestobecomesuccessful entrepreneurs.Turningthisdreamintorealityisavisionary andexemplaryentrepreneur.

MeetKimberlyOlson,CEOandFounderofTheGoal DiggerGirl.TheGoalDiggerGirlwasfoundedinMarch of2018withitsbaseofoperationsinAustin,Texas.The businesswasstartedwithamissiontoteachfemale entrepreneurssimplesystemsandonlinestrategiesinsales andmarketing.

TheGoalDiggerGirl’steamunderstandsthedesiretobuild anonlinebusiness,butlearningtheknow-howtoitisa wholeothermountaintoclimb.Inaddition,mostwomen areverylimitedontime,sotheyneedautomationintheir businessandtoolstheycaneasilyimplementintotheir businessesquickly

EnergizingWomenEntrepreneurs-TheGoalDigger Girl

TheGoalDiggerGirlenablessmallbusinessownersto scale,sotheycangrowtheirmonthlyrevenuewiththe sameamountofworkhoursandresources.Theyhave provenresultswithstudentsbeginningtheirprogramsand makingacouplethousandpermonth,tothenwalkingaway withmakingfivefiguresmonthlyfromwhattheylearnedin theGoalDiggerprograms.

Theyhaveseenwomenineverystageofentrepreneurship. Whethertheyareanewbieandnotmakingmuchmoney,to thehighlyseasonedprofessionalwhohasbeenmaking moneyandsalesforyears.Someofthesewomenare beginningtheirfirstcoachingbusinesseswithnoprior coachingexperience,discoveringtheirpassionswhilealso learninghowtogetclients.

OneofthemajorfactorsthatsetTheGoalDiggerGirlapart istheversatilityofitsprograms.Astheyhavestudentsfrom allwalksoflifeintheirstudentbase,poolinginfroma varietyofindustries.

Forexample,they’vehadanartistsellingonlyin galleries.Withtheirmentoringandprograms,shewas abletopivottosellingherpaintingsprimarilyon Instagram.Anotherstudent,aprofessorattheuniversity level,wasabletoquitherjobandrunhernetwork marketingbusinessfulltime.

JourneyofTheGoalDiggerGirlandfactors triggeringtheirgrowth?

Oneofthebiggestchallengesfacedbythecompanywas scalingtoprovideandservethelargevolumeofbudding womenentrepreneurs.Thecompanywasstartedby

“Everyone wants to be an entrepreneur but not everyone is willing to do what it takes to stay committed through the ups and downs. I did so much personal development work to cultivate a rock solid mindset and continue to do so which has allowed me to confidently make quick decisions and continue to lead this company with clarity and purpose.”

-Kimberly Olson

CEO, The Goal Digger Girl

Kimberlyastheonlycoach,now,ithasgrowntoateamof craftedpersonnelwhoaremorethancapableofhandlingthe largevolumeofstudentsandday-to-dayoperations.

Anotherchallengetheteamovercamewascreatingaflawless learningarchitecturethathousesallthenittygritty,makingit oneoftheeasy-to-useandaccessiblelearningplatforms.

OneofthemajorreasonstriggeringthegrowthofTheGoal DiggerGirlisowingtoKimberly'sabilitytoorganically growanaudienceandshowupconsistentlyonsocialmedia.

Alotofnewcoachescameontothescenebutthenthey disappearafterafewmonthsandhavetostartalloveragain. TheGoalDiggerGirl'steamhassuccessfullyand consistentlykeptthemselvesintunewiththeiraudience, evolving,whileidentifyinggapsinthemarketandfilling themwiththeirdiverseprogramofferings.

WhatestablishesTheGoalDiggerGirl’slong-standing success?

Thereasonsbehindthecompany’slong-standingsuccessare tenacity,grit,andperseverance.

Intheirfirstfullyearinbusiness,theyearned$250,000in revenue.Inthepastyear,theygenerated$2.7millionand are60%overthatyear-to-date.Inaddition,Kimberlyhas reached~25,000usersonsocialmediaplatformswhenthe companywascreatedtooveramillionnow!

HolisticprogramsofTheGoalDiggerGirlandwhat setsthemapart?

ThecoreofferingsofTheGoalDiggerGirlaregroup coachingprograms,rangingfrombeginnerentrepreneurs fromonescalingtosevenfigures.Theyworkwithany nichethatisbuildingandscalingtheirstudent'scompany online.

Whatsetstheirprogramsapartisthedualaccreditationfor programcontentandtrainerofexcellence.Theyare structuredinasimpleformatthatiseasytodigestand implementaroundabusylifestyle.Moreover,thereis constantandrigoroussupport,andmentoring,makingtheir programsresults-oriented.

“OnethingthatIdothatIfeelisspecialispromoting ourclientstomyaudienceonsocialmediaasmuchas possibletoedifythemandallowthemtogetvaluable exposure.Ihaveanabundantmindsetandamalways lookingforwaystoenablethem.Wealsopayforaninpersonbeachretreatforourhigherlevelprogramsand itisalltheragebecauselodgingisincludedalongwith thetrainingcontentandIthinktheyfeelveryspecial.”-

KimberlyOlson,CEO,TheGoalDiggerGirl

HowTheGoalDiggerGirlistakingitsservicesahead?

Theteamisalwaysonthelookoutfornewtrendsand practices.Apartfromkeepingacloseviewoftheirstudents, theirlearningexperience,feedback,etc.,theyareconstantly identifyingthemarket.

Iftheyseetheirstudentsgoingelsewhereforanything beyondtheirprogramofferings,theyknowit'stimetoroll outanewprogram.Astheircoregroupofstudentsascends intheirbusinesses,theystronglybelieveindevelopingthe nextleveloftheirprogramstobestmeetandservetheir needs.

TheGoalDiggerGirlanditsteamaregettingcloserto launchinganall-in-oneplatform.Thiswillallow entrepreneurstohavetheiremailmarketing,landingpages, coursecontent,andotheressentialbusinesstoolsallinone platform.

Theteamknowstechchallengescanbeabigobstaclefor many,sotheyareexcitedtostreamlinetheprocessand allowmoresimplicitytobeimplementedintotheirstudent's businesses.

LeadingtheEntrepreneurialRevolution-Kimberly Olson

TheGoalDiggerGirlistrulyaninnovativeconceptanda class-apartcompany,venturingintoteachingandnurturing buddingwomenentrepreneurs.Whatmakesthecompany, itsprograms,anditscoachessosuccessfulisastrong foundation,astrongsetofcorevalues,avivacious,and extraordinaryleader!

KimberlyOlsonistheCEOofTheGoalDiggerGirl.

KimberlyOlsonisaself-mademulti-millionaireandthe creatorofTheGoalDiggerGirl,wheresheservesfemale entrepreneursbyteachingthemsimplesystemsandonline strategiesinsalesandmarketing.

Throughthepowerofsocialmedia,sheequippedstudents withonlinestrategiestoexplodetheirpresenceandgetreal resultsintheirbusiness,genuinelyandauthentically.Sheis alsothefounderofthenon-profit:ElephantSisters.

KimberlyafterreceivingherundergraduateinBusiness ManagementandMarketingranthedistrictofficeasan

independentcontractorforVectorMarketingforalmost10 years.ShethenwentontopursueandcompletetwoPhDsin NaturalHealthandHolisticNutrition.

Later,shespentanotherdecadespeakingandtrainingallover NorthAmericaaroundhealthandwellness.Duringthattime, Kimberlylaunchedherfirstbusiness,FitKim,andbegan learningabouttheworldofonlinemarketing.

In2018,shelaunchedTheGoalDiggerGirlbecauseshe realizedhowpassionateshewasaboutsalesandmarketing. Thus,shedecidedtodedicateherlifetoteachingothershowto buildtheirdreambusinessesonline!

Today,Kimberlyisinthetophalfpercentofhercurrent networkmarketingcompanygloballyandistheauthoroffive booksincludingbest-sellers,TheGoalDigger,WhyBalanceis B.S.,andBOSSItUp,Babe!.

Shehasatop25-ratedpodcastinmarketingandtravels nationallyforpublicspeaking.KimberlyisaTEDx TalkspeakerandherrecentTEDxTalkwaslistedas oneofthe‘10TopTEDxTalksthatYouDon’tWantto Miss’.

Kimberlyhasalsobeenhonoredasoneofthe ‘Top 20 Life Coaches to Look Out for in 2022’,and ‘Top 10 Most Ambitious Women in Business to Follow’andisa partoftheForbesCoachesCouncil.

Shehasalsobeennamedasoneofthe‘Top20Life CoachestoLookOutforin2022’bythe Entrepreneur’sHerald.Mostrecentlyshehasshared thestagewithRachelHollis,ChaleneJohnson,Marina Simone,andJessicaHigdon.Also,shewasawardedthe honorof‘TopCEOfor2022’bytheInternational AssociationofTopProfessionals!

Kimberly’sthoughtsontheresponsibilitiesofan entrepreneur?

Entrepreneursneedtobeabletocastavisionfortheir companyanddevelopthestrategytoexecutethatvision.I thinksomanyentrepreneursgetcaughtupinthedoingthat theydon’tspendenoughtimeworkingontheirbusinessto takeittothenextlevelandallowittocontinuetoevolve.

Entrepreneursalsoneedtobeabletotrustthemselvesand makequickdecisionsanddowhat'srightforthecompany, notnecessarilybasedonhowtheyfeelaboutit.

Howdoyoulookafteryouremployees?Whatmakes yourteamunique?

TheteamofTheGoalDiggerGirlworksremotelybutthe managementandleadershipmakesuretheyarewelltaken careof.Theydoin-personretreatsafewtimesayear,enjoy apaidstaffself-caredaymonthly,andalsoanemployee

“The principles we teach apply to any business, which is extremely empowering”

- The Goal Digger Girl Team

stipendtobeusedforagymmembershiportowardsa rejuvenatingmassage.

Butmostimportantly,thecoachesknowwhattheyareoffering theirstudentsandhowitcanbenefitthem.Theyknowthe importanceofbecomingasuccessfulentrepreneur,andstrive day-in-andouttomakeTheGoalDiggerGirlanditsprograms indomitable.

TheteamknowstheycanalwaysgotoKimberlyowingtoher caring,nurturing,andcaptivatingpersona.

Kimberly’sviewsonconstantvigilanceasaneedora strategy?

Itisanabsoluteneed.Ifthepastcoupleofyearshastaughtus anythingitisthatnothingisguaranteed.Astheleaderofthe company,itisourresponsibilitytoconstantlybeassessinghow themarketistrendingandprepare,especiallyfinancially,forthe upsanddownsthateverybusinesscanexperience.

Kimberly’stakeontheratraceinthemarket?

Idon’tfeellikeI’mcoping;IfeellikeI’mconstantlyaspiringto achievethenextclimbupthemountainwhichisveryfulfilling andkeepsmegoing.Seeingtheresultsofmyclientsandhow theirlivesaretransforminggetsmeupinthemorning!

“I am also very direct with them and I think that is very important. Our team is unique because I've hired each person based on intuition and know they are all supposed to be here.”

“We become what we think about most of the time, and that's the strangest secret.”

- Earl Nightingale

Yesterday,oneofmyfriends

bought(whathethoughtwas) anAdidashoodiefromalocal shop.Iwassurprisedtoseethepriceof thehoodie.However,myawelasted onlyuntilIsawthespellingofAdidas onthehoodie.Justifyingitsprice,it wasspelled“Adibas”.Whileitmade forahilariousmoment,itwasan exampleofabrandgrowingsobigthat peopleweresellingproductswitha similar-lookingnameandlogoand customerswerestillbuyingthem. Tome,thiswasatestamenttothe successstoryofAdidas.Inthisarticle, wewilltakeyouthroughthesuccess storyofAdidasandthefactorsdirectly orindirectlyinvolvedinit.

WhatexactlyisAdidas?

Adidas(spelled“adidas”bythe corporation)isanabbreviationofthe

nameofthebrand'sfounder,Adolf (“Adi”)Dassler.FollowingWorldWar I,theDasslerfamilystartedproducing shoes.JesseOwens,anAmericantrack andfieldgreat,woreshoesthatwere supposedlyagiftfromAdiDassler duringthe1936BerlinOlympics.

Today,Adidas(fullnameAdidasAG) isaGermanmakerofsportsshoes, clothing,andsportingaccessories.In theearlytwenty-firstcentury,itwas Europe'sbiggestsportswearproducer andtheworld'ssecond-largestafter Nike.Adidasgoodshavehistorically beenidentifiedbyathree-stripe trademark,whichisstillusedinthe company'smodern“trefoil”and “mountain”logos.Herzogenaurach, Germany,isthecompany's headquarters.Thiswasthebeginning ofthesuccessstoryofAdidas.

PeepingintotheHistoryofAdidas!

Duringthe1950s,Adidasgained significantpopularityassoccerplayers startedusingthecompany'sshoes, whichwerelightweightandincluded screw-incleats.Thefirmsubsequently expandedintorecreationalitems, launchingsoccerfootballsin1963. Fouryearslater,Adidasstarted producingclothing.Adidaswasthe leadingbrandinsportingshoesfor manyyears,butcompetitionintensified throughoutthe1970s,particularlyfrom upstartmanufacturerssuchasNike.

AdiDasslerdiedin1978,anddespite aninnovativeendorsement

arrangementwiththerapgroupRunD.M.C.,authorsofthepopularsong“My Adidas,”thebrandendureddeclining marketsharethroughoutthe1980s (1986).In2016,thefirmannounceda newpartnershipwithartistand entrepreneurKanyeWest.Herearethe twoinstancesthathighlightthe beginningofthesuccessstoryofAdidas.

Ÿ JesseOwens,anAmericanathlete whoworeAdidasshoesandwonfour goldmedalsinthe1936Olympics, madethecompanyrenownedacross theworld.

Ÿ TheGermanfootballteam,wearing Adidasshoes,thenwontheWorld Cupfinalmatchin1954.

HowmuchAdidasspendson Marketing?

Marketingisthebackboneofa businessandgoodcompaniesoften putahighemphasisontheir marketingstrategies.Thesuccess storyofAdidastooisincomplete withoutanexclusivefocuson marketing.Intheyearsbeforethe coronavirusepidemic,itgradually increaseditsmarketingbudget,which reached3.04billionUSdollarsin 2019.Whileinvestmentfellbyover 670millionUSdollarsin2020,the corporationincreaseditsexpenditure to2.5billionin2021.

TheAdidasGroup'smarketing expenditurescomprisebothpointof-saleinvestments,suchasin-store advertisingandshopfittings,and marketinginvestments,suchas sponsorshipcontracts,media advertising,andevents.This investmentlookstobepayingoff, withtheAdidasbrand'sworthmore thantriplingfrom2016toaround 16.48billionUSdollarsin2020. Furthermore,its2018“Originalis NeverFinished”campaignwas namedoneoftheworld'smost effectiveadvertisingeffortsin2018. However,Adidas'brandworthfell bymorethantwobilliondollarsin 2021,thusitremainstobeseen howthefirmdoesinthenextyears.

Ad Campaigns that proved “Impossible is Nothing”!

Herearesomeadcampaignsthat playedacrucialroleinthestory ofAdidas.

Ÿ The'AllInOrNothing' Campaign

The'allinornothing'adis Adidas'mostexpensivemedia campaigntodate.Itisledbya televisioncommercial(seeabove) titled'LeoMessi'sWorldCup Dream,'whichincludesbrand ambassadorsliketheeponymous Argentinestriker,DaniAlves,and LuisSuárez,aswellasatuneby KanyeWest.

“Thisadvertisementillustratesthe “#allinornothing”mindsetby demonstratingthedevotionand commitmentnecessarytowinthis fantasticchampionship,”saysTom Ramsden,globalbrandmarketing directorofAdidasfootball.“Anything lessthan100%effortwillnotwinthe WorldCup.AtAdidas,wethinkthat being'allin'istheonlywaytoplay sport,unleashyourpotential,andgetthe mostoutofsport'sgreatestevent,”he adds.

TheTVcommercial,createdby TBWA/Worldwideanddirectedby FernandoMeirellesoftheCityofGod, airsduringcoverageoftonight's(May 23)ChampionsLeaguefinalandis supportedbysocial,in-store,andecommercepushes,aswellasexperiential andPRactivitythatwillseeabranded mediahubondisplaythroughoutBrazil. Adidas'marketingspendingunderscores thesignificanceoftheWorldCupasit seekstostaveoffcompetitorNike'sdrive forprimacyinthefootballclothing industry

Ÿ ImpossibleisNothing

Oneofthemostnoteworthycampaigns forthefirm,thecampaignwascreatedby 180/TBWAinAmsterdam,although TBWAChiatDayinSanFranciscoalso contributedsignificantly Thisadvertisementfeaturedfootball greatDavidBeckhamandboxinghero MuhammadAli.

ThatiswhyAdidas'new“Impossibleis Nothing”adstrikesthetargetintermsof inclusivemarketing.Theadoffers personaldocumentary-stylevideosofa rangeofathletesandotherhighly chronicledpersonsfromacrosstheglobe, illustratingtheirpathstogreatness.

Whatmakestheadvertisingstandoutis howdiverseitisintermsofsports, genders,races,andcultures.

Ÿ AllAdidas

The“allAdidas”campaignhighlights thebrand'sreachacrossseveralsports, cultures,andlifestyles,withcelebrities likefootballplayersLionelMessiand DavidBeckham,NBAstarDerrick Rose,andmusicsensationKatyPerry.

Competitors that made it difficult for Adidas!

Toestablishitselfamongthebest, companieshavetobeabreastofwhat's goingoninthemarket.New competitorsemergeeveryday,posing criticalchallengesforcompaniesand leaders.Adidashasalsoconquered manycompetitorstoreachwhereitis today.Herearetheprominent competitorsinthestoryofAdidasthat madelifedifficultforthecompany

3.NewBalance

NewBalanceisanAmerican multinationalcorporationwith manufacturingoperationsintheUnited StatesandtheUnitedKingdom.The itemsofthisfirmaremorecostlythan thoseofrivalssuchasAdidas,Nike, andUnderArmour.Therationalefora premiumpriceisproductqualityand technologicalintegration,aswellasthe factthatcustomersintheUnitedStates andtheUnitedKingdomalwaysfavor high-qualityitems.Inthefootwearand clothingcategories,NewBalanceis posingasignificantcompetitionin frontofAdidasandnumerousother well-knowncompanies.

Doyouknowwhotheworld'sleading footwearandclothesbrandis?Nikeis theonlyappropriateresponse.Itisone ofthemosttrustedbrandsinsearchof inspirationandinvocationinthelives ofallpeoplewhohaveabody.Nikevs. Adidashaslongbeenatopicofdebate amongpeople.Thankstoitsconstant pursuitforexcellence,Nikehas propelledAdidastocomeupwithnew, moreinnovativeproducts.

FilaisaKoreansportsbusinessthat makesandsellsfootwearandgearfor bothsportsandleisure.Filaisan excellentoptionforthemajorityof individualsinanysociety'smiddle class.Filahasalonghistoryof sponsorship,includingtheAustralian cricketteam,theKoreanfootballteam, andmanymore.Thecorporationoften supportsevents,andmanyathletesand sportsfiguresserveasbrand ambassadors.FILAhasalsochallenged Adidaswithitsseveralproducts.

PUMAisanothersignificantAdidas opponentworthnoting.Thereasonfor thisisthatPumaandAdidaswere previouslyrunbyRudolfandAdolf underthebrandnameGebrüder DasslerSchuhfabrik.Later,their relationshipdeteriorated,andthe corporationwassplitintotwofirms, AdidasandPUMA.PUMAisnow fightinginthemarketwiththeAdidas brand.

Anotherpopularsports,footwear,and casualclothesbusinesslaunchedin 1996.Theorganizationhasshowna strongcommitmenttothegarmentand footwearindustries.UA'sbusiness operations,accordingtothefirm annualreport,aretodesign,market, andsellfootwear,performancegear, andassociatedaccessoriesforwomen, men,andyouth.UnderArmouritems arewornbyathletesandactive lifestylecustomersrangingfrom adolescentstoprofessionals.Its clothinggoodsaccountedfor66%of itsincome,whileNorthAmerica

1.Nike

2.Puma

4.FILA

5.UnderArmour

accountedfor76%.Withouta question,UnderArmourisa formidableopponenttoAdidas.

ControversiesintheStoryofAdidas

Thejourneyofsuccessfulcompaniesis oftenaccompaniedbycontroversies. ThestoryofAdidasisalsoincomplete withoutcontroversiesthatshookthe businesstoitscore.Herearetwoofthe majorAdidascontroversies.

1.Adidasattemptedtolaunchthe ShackleShoe.

Adidasattemptedtolaunchashoein 2012thatwasafarcryfromits customarysleek,athleticfootwear(via

CNN).TheJSRoundhouseMaids wereeye-catchingstreetshoeswitha uniquedesignfeature:theywerelinked toayellowrubbershackle,whichwas usedto“lock”theuser'sfoottotheleg withachain.“Gotasneakergameso hotyoulockyoursneakerstoyour ankles?”statedtheproduct'sFacebook announcement.

TheJeremyScott-designedshoes,on theotherhand,hadamajorflaw.Not surprisingly(exceptforAdidas),a shackle-themedsneakerdidnotgo downwellinanationwithadarkand well-documentedhistoryofslavery. Manyindividuals,notablycivilrights iconReverendJesseJackson, expressedoutrageovertheshoe's

design,claimingthatitremindedthem ofslavery.AdidassaidthattheJS RoundhouseMidwasallaboutfashion andhadnothingtodowithslavery Recognizingthattheshoewasalost cause,thefirmapologizedand terminatedtheproduct.

2.USSR-ThemedAdidasProducts

Adidaswaspreparingforthe2018 FIFAWorldCupinRussiawitha nostalgicproductin2018.However, whentheyrefertoaregimethatis responsibleforsomeoftheworst momentsinRussianhistory-including varioushorribleeventsthatEastern Europeancountrieshadtogothrough duringtheirtimewiththeUnionofthe

SovietSocialistRepublic-fun callbacksaren'talwaysallthatfunny. Peopleinthesepost-USSRnations obviouslydidn'tunderstandthesense ofAdidassellingUSSR-branded goods,andindignationquicklyerupted inareaslikeLithuania.“Beingunwell with'imperialnostalgia'stillhappens. However,thatisquiteshocking comingfromthewell-known @adidas.”Thecountry'sMinistryof ForeignAffairssarcasticallytweeteda photographofthecompany'sUSSRthemedsportsattire.Manypeople askedwhetherAdidasmightrelease uniformswithNaziinsigniainthe future.

PartnersinSuccess!

Overitstenure,Adidashas collaboratedwithseveralbrandsand personalitiestotakeitsproducttothe nextlevel.Hereareacoupleof interestingcollaborationsinthestory ofAdidas.

Ÿ TheAdidasYeezycollaboration

Someoftheadidas'mostsignificant partnershipshaveoftenincludedhiphopstars.KanyeYEEZY-branded shoes,PharrellWilliams,Pusha-T,and MissyElliottendorsementshaveall beenlaunchedbythelabel.Adidas' influenceonhip-hopcanbetraced backtothemid-1980sandRunadorationDMC'softhebrand's tracksuitsandshell-toeSuperstar shoes,whichculminatedinthe1986 song“MyAdidas.”adidasSamba, adidasStanSmith,andtheclassic shell-toeadidasSuperstarshapesare amongthemostwell-knownshoe types.

Thesportswearbehemothhasalso collaboratedwithstreetwear companieslikeABathingApeand PalaceSkateboards,aswellashigh fashiondesignerslikeYohji

Yamamoto'sY-3collection,Raf Simons,RickOwens,Stella McCartney,andAlexanderWang.

Ÿ CollaborationwithManchester United AdidasandManchesterUnitedagreed toaten-yearkitpartnershipinJuly 2014,commencingwiththe2015-16 PremierLeagueseason.Thiskit agreementhasaguaranteedminimum valueof£750million(US$1.29 billion),makingitthemostlucrative kitdealinsportshistory.Nikehasbeen replacedastheclub'sworldwide equipmentsupplier.

AndyMurray,theformerWorldNo.1 tennisplayer,wasannouncedas Adidas'highest-paidtalentin November2009,withafive-yeardeal allegedlyworth$24.5million.They havealsosponsoredtheball-boyand ball-girloutfitsattheATPTennis TournamentinMasoninCincinnati. Adidasalsohascollaborationswith MalibuTennisCamp,GreenFitness GmbH,andSchöler&Micke SportartikelVertriebsGmbH.

ExpansionsinthePipeline

Adidasisconsiderablyincreasingits investmentinwomen'sactivewearand sportsfootwearaspartofitsnew 'ImpossibleisNothing'campaign.The companyclaimsitwouldspend“more thaneverbefore”onwomenand LGBTQ+personsinsports,whichwill bereflectedinbothnewgoodsanda newmarketinglanguage.

AdidasdebutedStayinPlay,a collectionofperiod-proofapparel,in June2021toassistminimizethedropoffinathleticsthatoccurswhen womenbeginbleeding.TheAdidas UltraBoostsneaker,builtspecifically forwomen'sfeet,willbeavailablethis quarter Adidasisalsoofferingawhole

lineofsportsbrasin72sizes,created with43models,inresponsetodata thatshowed90%ofwomenhavean ill-fittingsportsbra.Thecompany mentionsthatthisproductisbeing broughttomarketforwomenby women.

TheConcludingNote:

So,theseweresomeofthemost importantfacetsofthesuccessstoryof Adidas.Itwouldnotbean exaggerationtosaythatAdidasis currentlyamongthetopfew sportswearcompaniesintheworld. AndaslongasAdidasproductsare beingsoldlabeledas“Adibas”,or “Abidas”,thesuccessstoryofAdidas isboundtoaddnewchapterstoit!

Monica Chikhani

Founder & Managing Director, MEC Workshop

Everycompanyorsetup

whetheritslargescaleorsmall scaleneedstargetedaudience ormarkettoexpandtheserviceor productrespectively.Onthebasisof demandthesupplyisprovideda specificcrowdwhodemandsforthe supply.Marketresearchbasically comesintwopartsfirstoneisaswe known,somecompaniesdon'thaveto chooseaspecifictargetaudienceas theirproduct/serviceisconsumableby allkindofpeople.Secondcomesunder arestrictedorformatastheyhaveonly specificnumberofdemandand targetedaudience.

Digitalizationmadethetraditional marketingeasyevenmoreforvendors aswellasforcustomers.Internet marketingfactorcameinintroduction sincedigitalizationandisnowruling allovertheglobe.

Herewecameacrosssuchaninternet marketingcompany.MECstartedits journeyin1996inBeirutproviding

clientsinternetmarketingservices including:onlinemarketing,including digital,apps,e-commerce,NFT marketing,tokenization,etc,mixed withon-groundmarketingwithsolid marketinsights

Inthisinterviewwith Monica Chikhani,Founder&Managing DirectorofMECWorkshop,weshall knowmoreaboutthecompany's growthandjourneythroughthe hurdlesandchallenges.

LeadershipWhatdoyouthinkarethe responsibilitiesofanentrepreneur?

Anentrepreneur,inmyopinion,is everythinginacompany,froman accountanttoabusinessdevelopment relationshipofficer,creativemind, businessexpert,salesperson…She wearsdifferenthatstoensurehis/her businessrunswellandgoals/visionare achieved.ANentrepreneurdoes

anythinginhispowertogrowhis/her businessandequallybeamentortoall his/heremployees,keepingtheir energypositivebymotivatingthemto dobetterandsharehis/hervision

Canyoupleasebriefusaboutyour professionalexperience?

Istartedmyentrepreneurialjourneyin 1996,takingasmallofficeinmyDads firm.Ihadzerocapital,butthisdidnot stopmefromventuringintowhatI knewwasmycalling.Today,26years sinceIfoundedMEC,Ilookbackatall thesetbacksIovercametogettowhere Iamtoday.Ikeptonbelievingin MEC'svisionandpushedveryhardto keepperseveringinwhatIbelieved throughgrowingmyskillstobeableto addvalueandsolutionstoevery challengeMECfaced.Youalways foundmeleadingtheteaminevery challengetoshowthemitcanbedone whenyouhavetherightmindsetand dedication.Withthismentoring technic,Iraisedasolidteamwith

strongbondsthatnoheavytidecould breakapart.Myrecipeforsuccessis Skill+action+belief=100success

Whatarethekeyachievementsof yourentrepreneurialjourney?

Mycrucialachievementinmy entrepreneurialjourneyismy discipline.Itiseasytolosefocus, specificallyifyouareyourboss.But beingdedicated,perseverant,and verydisciplinedinhowIconduct businessandapproachclientsmade mewhoIamtoday.Iconsidermyself auniquepersongivenmyknowledge, skillsandbusinessproposition.Given thatIamamixofaCreativeDirector, ClientrelationshipOfficer,Business DevelopmentOfficer,Experiential Officer,Strategist,Negotiator…you nameit,Ilearnedtomakesure wheneverIamseatedatatable.Asa result,Ibringvalueandsolutions withouttheneedtotellmy

prospectiveclient,Iwillgetbackto youonthis.

Howdoyoulookafteryour employees?Whatmakesyourteam unique?

Itreatmyteamasfamily.Families havestrongemotionalbonds,whichI havewithmyteam.Ifirmlybelieve whenyouglorifyandendorseyour teamforeventheslightestgrowthand lookaftertheirowncareergrowth visiontheywillfeelthattheybelong. Andbelongingturnsanyteammember intoanadvocateforyourcompany Whatmakesusstrong,yes,us,asIam partofmyteam,isthatwestandby eachother,supporteachother,andare allsolution-oriented.Itaughtthemto lookateverymistake,everysetback, andeverychallengeasanopportunity forgrowth,removingthefearoffailure gottheMECteamtodeliverbeyond anyone'sexpectations

Whatwouldbeyouradviceto buddingentrepreneurs?

Ibelievetobeasuccessful entrepreneur,youneedtobeagreat leader.Andleadershipcomesthrough theabilitytowalkthetalkandleadby example,whichiswhyIworkasan integralpartofmyteaminbothsetting thedirectionandlandingthework.

TheCompanyTellusaboutthecompany.

IlaunchedtheMECworkshopin Beirut,asmentionedearlierin1996, withzerocapital.Takingofficeinmy dad'sfirm.Iusedtodoeverything;I wasanaccountant,salesperson, graphicdesigner…younameit;Idid it.IknewIhadalottogivebacktothe advertisingandmarketingindustry,so Isearchedforthatopportunitythat launchedMEC,theBadaroPhone book,whichopenedmanydoorsfor meandintroducedmetomanyleads thatturnedintoclients.Ialso collaboratedwithfreelancersto supportmewiththeprojectasthe companygrewtorelyondial-up internetandphonecalls.Atthattime,I waschallengedbythebusiness propositionIwasoffering.Peopledid notknowIwasalreadyaheadofthe competition,whichonlystarted operatinglikeusin2020when COVID-19hittheglobe.Butbythat time,weweretheprofessionalsthat knewhowtoworkremotelyeven withoutzoom.Ourservices skyrocketedwiththetechnologywe wereofferedbecauseofthepandemic. How?Wereplacedcompanies employees,ascompaniesneededto releasethembecauseofbudgetcuts duetothepandemic.Ourvalue propositionandstructurecamein handywhencompanieshadafull fledgecloudagencyworkingaspartof theirteamwithzerooverheadcost. Today,after26years,MECcamea

longwaysinceitsfoundinginBeirut. WehaveOfficesinLebanon,UAE,and KSAwithateamfromallacrossthe globethatcaterstoallourclients,from multinationalstostart-ups.

2.Whatweretheinitialchallenges youfaced?

Myinitialchallengewassettingthe processofcommunicationbetweenthe team.Asmentionedearlier,in1990, wehadbarelydial-upinternet.Next,I hadtoensurefeedbackand deliverableswereuptoclient expectationsandmeetdeadlineswith nodelays.

Whichwasthatpointthattriggered thegrowthofthecompany?

AsianFootballCuplogo,whichwe wonafteraglobalpitch.Ourlogowas awardedthe1stprize,whichwasused acrossTVandBTLmaterialswhich gaveMECapigadvertising propagandathatnailedusCocaCola AsianFootballProject.Wealso receivedanawardfortheproject's qualityandachievement.

TheProducts/Services-

Whataretheproducts/servicesthe companyfocuseson?Howareyour services

differentfromthoseinthemarket?

Ourproducts/servicesvary continuouslyastheyfollowthe customer'sneedsandmarkettrends. Andthatiswhatmakesusvery differentfromourcompetition.Weare 100%customer-centricandprovedit bywalkingthetalk.Whenwefirst started,wewereonlyaBTLworkshop. Whyworkshop?Becausewerollour sleevesandwork,andsecondly, becauseweworkforagenciesbywhite labellingthem,IoptedfortheMEC workshoptoremoveanydoubtsof competition.Thenwemovedinto

experientialmarketing,givinga uniquecustomerexperiencethat startsfromtheclient'sofficetotheir customer Wemadepeoplelivethe talk,feelitandbuildastrong emotionallinktotheproduct/brand. Today,ourcoreservicesareonline marketing,includingdigital,apps,ecommerce,NFTmarketing, tokenization,etc.,mixedwithongroundmarketingwithsolidmarket insightsthroughourresearchteam thatkeepsourinitiatives/services 100%customer-centric.

Healthcareisaveryvastindustry. Howdoyourservicescatertothe needsofthepeople?

Yes,healthcareisavastindustry, andIcanalsosayverydelicateone. Youcannotmarketsuchan enterpriseasyoumarketfast-moving consumergoodssuchasNescafe. AndbecauseMECis100% customer-centric,asmentioned earlier,understandingtheneedof patientstheirfrustrations,andtheir expectationsandtestingiton ourselvesfirstmakesoursolutions unique.IhaveamotothatIpushto myteamifyouarenotthefirstone tobuywhatyouaretryingtosell me,donotsellit,period.Creating rapportisalsoessentialinthis industrywithbothclientand customer,thatconnection, understandinggivesusavastlibrary ofinsightsandknowledgethathelps usgrowtheclientsbottomline. Unfortunately,duringthepandemic, manyagencies/brandstriedtotake advantageofthesituationtomake money,andsomedidquitealot.But thepatient,communitiesand countriesweretheoneswhopaidthe pricetagforsuchinitiatives. Healthcareisanindustrythatcannot betakenlightly,andonlyafew agencies/peoplecanmakea differenceintheirmarketingstrategy

andapproachtobringawin-winsolution toallpartiesinvolved.

Whatareyourviewsonthehealthcare industryanditsdigitization?

Digitization/Aiisafactthatweneedto comearoundto.Notridingthatwavewill makethathealthcareorganizationlosea lotofassets,investorsandclientele. Nevertheless,itisalsoessentialtokeep thishumaninteractionbetweenpatientand doctor/instituteinthesecrucialmoments whenanyhumanbeingneedstofeelcare. Thisemotionalconnectionnotonlygives comfortbutmakesuswhoweareas humanbeingswithfeelings,notrobots. Nomatterhowwecanmakerobots behavelikehumans,theyarenothumans. GODcreatedusasauniquespeciesthat nohumantodatecanreplicateGod's creation.

Howdoyoudecidetotakethecompany furtherregardingyour products/services?

Basedonourresearchanddata,weare currentlyworkingondifferentfronts focusingonMetaadvertisingand marketingwithatouchofMECcustomercentricpersonalizedexperience.

THEIMPORTANCEOFINDUSTRIALWEIGHINGIN

MANUFACTURI AND LOGISTICS

ING

Weighingplaysacriticalrole

inthemanufacturingand logisticssectors,as accuratemeasurementsareanessential partofproducingqualitygoodsand ensuringefficientdistribution. Industrialweighingsolutionsprovide businesseswithreliabledatathathelps tomakeinformeddecisions,maximize operationalefficiencyandevenreduce costs.Byexaminingtheimportanceof industrialweighingacrossdifferent stagesoftheproductionprocess,we canbetterunderstanditsbenefitsin ensuringproductoptimizationand successfuloperationsoverall.

HereAreTheImportanceof IndustrialWeighingin ManufacturingandLogistics:

1.Howdoesindustrialweighinghelp improvetheaccuracyandefficiency ofproductionprocessesand shipments?

Industrialweighingisanimportant elementformanyproductionand shipmentprocesses,enablinghigh accuracyandefficiencystandardstobe achieved.Industrialscalesaredesigned tohandlebothlargeandsmallitemsin avarietyofmaterialforms,potentially streamliningworkflowsandhelping businessestomaximizetheir operationalcapacity

Withdigitalweighingoptionsalso available,it’snoweasierthanever beforetoaccuratelymeasureweights withunparalleledprecision.By switchingfrommanualweighing procedurestoindustrialscales, businessescangainanimpressive degreeofconsistencywhilecutting downonresourcesdevotedto measurementtasks.Allinall, industrialweighingtechnologyhasthe potentialtohelpdrivebusiness improvementsthatresultingreater efficiencyandaccuracyacross operations.

2.Whatbenefitscanbusinesses expecttoseefromusingindustrial weighingequipmentandsystems?

Industrialweighingequipmentand systemscanofferavarietyofbenefits tobusinesses,mostnotablyaccurate andefficientdatacollection.When equippedwithsophisticatedhardware andcalibrationdevices,thesesystems canprovideresultsthatarehighly preciseandstreamlined.Asaresult, businessesbenefitfromtheabilityto monitorinventoryinreal-timewith greataccuracy,permittingthemto makelogisticsdecisionsquickly.

Furthermore,theautomationof processessuchasproducttracking helpstoreduceerrors,thereby improvingsafetystandardsinthe workplaceaswellasmeetingcritical regulatoryrequirements.Ultimately, industrialweighingequipmentand systemsofferanarrayofbenefitsfor businessesrangingfromimproved accuracyandefficiencytoenhanced safetystandards.

3.Howcanyouensurethatyour businessgetsthemostaccurate, efficient,andcost-effectiveindustrial weighingsolutionpossible?

Whenchoosinganindustrialweighing solutionforyourbusiness,itis importanttoensurethatyouaregetting themostaccurate,efficient,andcosteffectivesolutionpossible.Keepinga clearmindsetandaskingkeyquestions abouttheproductcanhelptoensure thatyougetexactlywhatyouneed.

Additionally,researchingallpotential providersoftheproductcanleadtothe bestpricingandoptionsavailable. Lastly,involvingkeypersonnelfrom operationsinordertocreateaholistic approachwillallowforasmooth transitionshouldanyadjustmentsbe neededwiththeimplementationofthe newsystem.Bytakingthesestepsinto

consideration,youwillbeabletofind theindustrialweighingsolutionbest suitedforyourbusinessneeds.

4.Whatshouldyouconsiderwhen choosinganindustrialweightscale orsystemforyourbusinessneeds?

Forbusinessownersseekingan industrialweightscaleorsystem,there arekeypointstoconsider.Firstly,itis importanttoreflectonthenatureof yourbusinessandthespecificpurposes forwhichyouwillusetheequipment. Thiswillallowyoutoidentifyany necessaryfeaturesthatarerequiredto ensureaccuracyandreliability

Additionally,youshouldconsider applicablesafetyregulationsaswellas temperatureandhumiditylevelsin ordertochooseamodelthatworks bestforyourenvironment. Furthermore,factoringincost limitationswithoutcompromisingon qualitycanhelpdeterminesuitable solutionsforwhateverpracticalgoals arenecessaryforsuccessfuloperations. Allputtogether,theseconsiderations canhelpbusinessesfindasuitable industrialweightscaleorsystemthat fitstheirrequirements.

5.Howdoyoumaintainan industrialweightscaleorsystemso thatitcontinuestooperateatpeak performancelevelsovertime?

Inordertoensurethatanindustrial weightscaleorsystemcontinuesto operateatpeakperformance,itis essentialtoputinplacearegular preventativemaintenanceprogram. Thisshouldincluderegularcleaningof thescaleorsystemaswellaschecking forsignsofwearandtearsuchasloose fasteners,electricalconnections,and othercomponents.

Additionally,anyenvironmental factorssuchasheat,moisture,ordust shouldbemonitoredandcontrolledto avoidinterferingwiththecalibration

accuracyofthesystem.Ongoing inspectionsshouldalsobeconducted inordertoidentifyanypotential problemsbeforetheyarisesotheyare dealtwithpromptly.Followingthese guidelineswillhelpensureindustrial weightscalesandsystemsremainin optimalconditionandcontinueto providereliableresultsovertime.

Wehopethisarticlehasgivenyou someinsightintotheimportanceof properindustrialweighinginboth manufacturingandlogistics.Whether youneedanewscaleoraresimply lookingforsomeonetocalibrateyour existingequipment,wecanhelp.We’re expertsinallthingsindustrial weighing,socontactustodayformore informationortogetstartedonyour project.

PRODUCT REVIEW

Founder: Uwe Kreuter

Founded: 1991

Headquarters: Frankfurt, Deutschland

No. of Employees: 50+

Website: www.cct-solutions.com

ContactPro® Review

Overview:

CCT is leading the way in multiexperience customer engagement solutions. CCT helps companies communicate with existing contact channels and next generation customer interactions. CCT provides web and mobile based applications for on prem and cloud deployments. This includes the automation of voice, web, email, chat, co-browsing, instant messaging and video, ensuring customer service agents and knowledge workers adapt easily to the changing customer expectations, decreasing contact center costs and providing efcient relationships with their customers.

BackgroundofCCT:

CCTservescustomersaroundthe globe.Focusedonmidsizedandlarge organizationswantingtoachievea competitiveadvantagewith individuallydesignedcommunication andcontactcentersolutions.CCT ContactPro®isapowerfuland scalableomnichannelcontactcenter solutionwithanexcellentagent desktopandintelligentautomation functionality.Enablingefficient servicesforanexcellentcustomer experience(CX).

Ouremployeesarecertifiedexperts. Constanttrainingandeducationaswell asknowledgetransferwithour partnersassureprofessional implementationandexcellentsupport. Customspecificimplementations providethebestpossibleintegrationof existingsystemsandnewcomponents. Enablingdemand-orientedactivation ofinnovativefunctionsandservices.

TofulfillindividualrequirementsCCT offerstailoredsupportandmanaged service.

Ourexpertsareavailable24by7to assistandhelpclientsortodeliver proactiveservices.Inourprojectswe useprovensystemsandsolutionsfrom well-knownvendors.Toassurebest serviceforourclients,ouroperation andsupportstructureisalignedwith theprocessesofourkey-partners.

ProductDetails:

CCTContactPro®(CP)istheperfect solutionforautomationandtheagent desktopinanomnichannelcontact centerenvironment.Contact-Pro® empowersagentstoefficientlyserve customersintoday'sdemandingworld ofomnichannelcommunication.The state-ofthe-arttechnologysolution helpsleverageexistinginfrastructure whiledecreasingcontactcentercosts andincreasingcustomersatisfaction.

Theflexibleandadoptabledesktopin combinationwithautomationand integrationcapabilitiesenables efficientserviceswiththebest availableresourcesattherighttimeto deliveranexcellentcustomer experience(CX).Higheragent productivity,therightinformationfora successfulcustomerdialogand reducedover-headthroughautomation increasetheagentproductivity, Customerjourney,CRM/ERPsupport, Reporting&Analytics.Increased customersatisfactionandCX, Consistentinformationthroughall mediachannelsandintegrationofselfservicesystemswithAIdriven automationincreasecustomer satisfaction.

Optimizedworkflowsandnew services,aworklistconceptand configurablefunctionsprovidea flexiblealignmentwithdesired workflows.Itenablesaneasy implementationofnewservices. Inbound,outbound,call-backand omnichannelhandling.CCT ContactPro®supportsblendedinbound andoutboundinteractionsincluding call-back.Tooptimizethecustomer experienceCPoffersfullomnichannel capabilities.

OtherProminentFeaturesofCCT

ContactPro®:

Ÿ StrategicConsulting

Ÿ SolutionDesign

Ÿ Systemintegration

Ÿ SoftwareDevelopment

Ÿ CustomizedTraining

Ÿ CloudandManagedServices CCaaS

Ÿ CommunicationPlatformasa ServiceCPaaS

Ÿ CCTContactProUnifiedDesktop

Ÿ Omni-ChannelSoftware Solution

Ÿ VoiceManagementincl.CTI

Ÿ Voice Recording/Compliance/Quality

Ÿ RealtimeAnalytics/Agent Coaching

Ÿ Outbound&AgentScripting

Ÿ EmailManagement

Ÿ Mobile&WebChat Management

Ÿ MobileBusinessChat

Ÿ SMSIntegrations

Ÿ ConversationalAIIntegration Cognigy/Google

Ÿ GoogleDialogFlowIntegration

Ÿ PCICompliancecertified

WhyPeopleShouldUseYour Product?

Ÿ IncreaseyourAgent productivity,optimizeyour Agentengagement“happiness” withahighlyefficientUnified AgentDesktopWorkspace

Ÿ Reduceaveragehandlingand reducethecostspercontactsby 30-50%,reducecostforagent training.Increasethefirst contactresolutionrate.

FrequentlyAskedQuestions:

HowisCCTbetterthanother solutions?

CCTensuresmulti-experience customerengagementsolutions. Thesoftwareadaptseasilytothe changingcustomerexpectations, thusdecreasingcontactcentercosts andprovidingefficientrelationships withtheircustomers.

HowdoCCTSolutionsoperate?

CCTSolutionsoperatein4basic steps-

1.Purchaseorrent–Weadapttothe financingpossibilitiesofyour company

2.Subscriptionsmodels–Usage-based subscriptionmodelssupportcloudbaseddeployment.

3.ManagedService–SimplyletCCT operatethesysteminacomputer centerwiththehighestsecurityand availabilitystandards.

4.LifeCycleManagement–CCT managesyourcontactcenter,agent productivityimprovementsandthe ongoingoptimizationofthecustomer experienceinallprojectphases.

Categories:

ACD/Omnichannel/UnifiedDesktop /IVR/ERMSSelf-Service/ KnowledgeManagement

WorkforceManagement/Dialer/ Outbound/ConversationalAI(Chatbot, Voicebot)Reporting/

CustomerAnalytics/KPI´s/Robotic

ProcessAutomation/Distance Learning/WebBasedTraining

InstantMessengerCRM/Customer ServiceSoftware/Chat/Videochat/ Co-Browsing/Remote

VisualQuality-Management

Costing:

SubscriptionPricingbetweenBasic Package40–PremiumPackage80 USDperconcurrentAgentpermonth

*TermsandConditionsApply