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Weareutterlypleasedtowelcomeyoutoourlatestmagazineissue“TheBestArchitecture DesignFirmin2023”thatfeaturesleadingcompaniesthataredistinguishinginthearchitecture sectorwiththeiruniqueservicesandsolutions.
Thearchitecturedesignindustryhasexperiencedsignificantchangesandchallengesoverthe pastfewyears.TheCOVID-19pandemichasledtoashiftinthewayarchitecturaldesignfirms operate.Withtheimplementationofremoteworking,firmshavehadtoadapttoanewwayof collaboratingandcommunicatingwithclientsandteammembers.
Manyarchitecturedesignfirmshavealsobeenforcedtoadapttoachangingeconomic landscape.Thepandemichasresultedindecreaseddemandforconstructionprojects,whichhas impactedtherevenuestreamsoffirms.Thishasledtoincreasedcompetitionandtheneedto diversifyservicestostayrelevantandcompetitive.
However,withtheworldgraduallyreopening,thearchitecturedesignindustryisseeingan increaseindemandforprojects.Thepandemichashighlightedtheimportanceofdesigning buildingsthatprioritizehealthandsafety,whichhasledtoincreaseddemandfordesignsthat prioritizenaturalventilation,amplespacing,andflexiblespaces.
Seizingtheopportunities,manyarchitecturedesignfirmsarecomingupwithinnovativedesigns andhigheststandardsofservicesandsolutions.Inthismagazineissue,wehavefeaturedsuch companies.
Onthecoverofthemagazine,wehavefeatured aleading SikkaAssociatesArchitects, architecturaldesignconsultancyfirminIndia.Itiswell-knownforitsinnovativeandbold approachtofindinguniquesolutionsforitsvaluedclients.Itdeliversclient-focusedservicesat alltimesandstrivestodeveloplastingrelationshipswitheachofitsclients.
Fromconceptthroughcompletion,theorganizationoffersmultidisciplinarycomprehensive services.Townplanning,urbandesign,masterplanning,architecture,interiordesign,landscape, andengineeringservicesareamongtheavailableservices.
Inthespecialprofilesection,wehavefeatured
.Elsewhereinthe Ground11Architects magazine,you’llgettoreadthecompellingstoryofRptecture.
Wish you an insightful read!
Utkarsh D.
r o m
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This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.
Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights.
The Enterprise World Publisher Suchita P.Onthecoverofthemagazine,wehavefeaturedSikkaAssociatesArchitects,a leadingarchitecturaldesignconsultancyfirminIndia.Itiswell-knownforits innovativeandboldapproachtofindinguniquesolutionsforitsvaluedclients. Itdeliversclient-focusedservicesatalltimesandstrivestodeveloplasting relationshipswitheachofitsclients.Fromconceptthroughcompletion,the organizationoffersmultidisciplinarycomprehensiveservices.Townplanning, urbandesign,masterplanning,architecture,interiordesign,landscape,and engineeringservicesareamongtheavailableservices.
Overthepast42years,theteamhasaccumulatedextensiveknowledgeand experienceinavarietyofindustries,includingaviation,business,retail, corporate,residential,hotel,healthcare,andeducation.Withprofessionalism, transparency,andintegrity,SikkaAssociatesArchitectsisconstantlystriving forthebettermentofthewhole,encompassingthelengthandbreadthofavast countrylikeIndia—fromLehtoAndaman,andJodhpurtoShillong.Its influencehasgrownrecentlytoincludenearbynationsincludingChina, Bhutan,SriLanka,andOman.
Inthespecialprofilesection,wehavefeaturedGround11Architects. Ground11isafull-servicedesignfirm,withprojectsandrealizationsacross architecture,Interiordesign,urbandesignandmasterplanning.Itisbymost metricsasmallfirmwithaverydesignanddetail-orientedapproach.They haveaverydiversegroupofprofessionalsworkingwiththefirm,withintheir officesaswellasinvariousalliedfieldsacrosstheworld,collaboratingand contributingtotheiruniquedesignnarrative.Ground11hastwooffices,two partnerfirmsandthreeoutposts,spreadacrossIndia,USA,Ghana,Nigeria andEthiopia.Theseconstituteateamthatisabletoconceptualize,designand deliveracrossscalesandprojecttypologies.
Elsewhereinthemagazine,you’llgettoreadthecompellingstoriesof Rptecture.RPtectureisaqualityassuredpracticethatprovidesafullrangeof architectural&interiorservicesfromprojectinceptiontocompletionandis committedtoaccommodatingitsclient’sneeds.
E A D E R S I N S P O T L I G H T
C O N T E N T S
Professionalism.Transparency. Integrity.
SikkaAssociatesArchitects(SAA)isa leadingarchitecturaldesign consultancyfirminIndia.Itiswellknownforitsinnovativeandbold approachtofindinguniquesolutions foritsvaluedClients.TheEnterprise Worldisproudtointroduceitasthe BestArchitectureDesignFirmin2023. SAAbeganitsjourneyin1981.Today, thefirmcomprisesover100skilledand experiencedplanners,architects, designers,andengineers.
ASuiteofComprehensiveServices
Itdeliversclient-focusedservicesatall timesandstrivestodeveloplasting relationshipswitheachofitsclients.
Fromconceptthroughcompletion,the organizationoffersmultidisciplinary comprehensiveservices.Town planning,urbandesign,master planning,architecture,interiordesign, landscape,andengineeringservicesare amongtheavailableservices.
Overthepast42years,theteamhas accumulatedextensiveknowledgeand experienceinavarietyofindustries, includingaviation,business,retail, corporate,residential,hotel,healthcare, andeducation.Withprofessionalism, transparency,andintegrity,SAAis constantlystrivingforthebetterment ofthewhole,encompassingthelength andbreadthofavastcountrylike India—fromLehtoAndaman,and JodhpurtoShillong.Itsinfluencehas
grownrecentlytoincludenearby nationsincludingChina,Bhutan,Sri Lanka,andOman.
Workingacrossthesevariousand remotegeographieshasgiventhefirm auniqueunderstandingoftheneedsof thelocalstocreateasolidsystemdrivenapproachandsupportbuilding projects.SAAroutinelycollaborates withtopinternationaldesign consultingfirmsonnumerousmajor projectsacrossthenation.Thefirmis abletostaycurrentwithinternational architecturaltrendsanddesign practicesbecauseofthiscooperation. Additionally,itenhancesSAA’s ingenuityandexperience,allowingit tobroadenitsperspectiveandimprove thequalityofitssolutions.
SAAactivelypromotesgreen technologiessinceitfirmlyintegrates environmentalawarenessideasintoits designprocess.Theworkcreatesrooms thatareassimpletoenjoyanduseas theyareenvironmentallysustainableby combiningsimpleaccuratechoices withresponsivedesign.Theteamisthe mostprizedassetforthefirm.It includesyouthful,intelligent,and creativedesigngeekswithawealthof expertise.Theyhaveembraceda clearlydefinedsetofcoreprinciples, includingadheringtoethicalandsafety standards,whichpermeatetheentire organizationsincetheyarewholly committedtothecompany’smission.
Thedesiretodevelopcutting-edge, distinctive,andall-encompassing solutionsforitsclientsfuelsSAA’s work.Itssolutionsmakesurroundings pleasurableandsustainableinaddition tobeingfunctionalandeconomical. Thecompanyworkshardtogetthe mostoutoftheavailableresources,and itseffortshaverepeatedlywonawards. SAAhasbeenadjudgedforthelast Eightyearsrunning(2013–2022)as amongsttheworld’stop100firmsin WorldArchitectureTop100survey conductedbythereputedBritish Designmagazine,BuildingDesign.
Amongstitsnumerous,accoladesover theyears,thefirmisalsotherecipient oftheAmericanInstituteof ArchitectureAward,J.K.Architectof theYearAward(twice)andthe RajdhaniBuildersAwards, AccommodationTimesAwards, MinistryofFinanceAwardforRajaswa Bhawan,AirportServiceQuality Award,IndianBuildingCongress Award,CIDCVishwakarmaAward& recentlytheArchitectoftheYear AwardbyETRealEstate.The comprehensivenatureofthefirm’s portfolioreflectsthewealthof experienceandexpertisedeveloped overtheyears.
“Our philosophy is to offer complete client-focused service at all stages of the project and to develop long-term business relationships with each of our clients.”
Therosterofrepeatcustomersfor SAA,whichincludesET500and Fortune500organizations,atteststo theaforementioned.Thecompanyhas consistentlyworkedtoupholdthe higheststandardsofprofessionalism, openness,andintegrityandhas succeededadmirably
LivebyDesignoutlinesitspurpose. Theenvironmentinfluencesthe companyasitstrivestoprovide solutionsthatwillbuildsituationsthat areelevatingandsustaining.
SAAhascomealongwayinthelast 42years,establishingitselfasaleader intheindustry.Fromhumble beginningsasasmallstart-up,thefirm hasgrowntobecomeahousehold name,knownforitsinnovative
productsandexceptionalcustomer service.
Thecompanyhasastrongreputation inaviationworks.TheNSCBI terminalinKolkata,whichcontinues tobethenation’slargestairterminal inthegovernmentsector,isthe projectwiththewidestscope.The SAA’spartnershipwithAviation Workshasbeenespeciallyrewarding becauseofhowmanyindividualsit hasimpacteddailyandhowmuch architecturalexperiencewascreated.
Thecompanydecidedtostrengthen itscapabilitiesinadditionalrelated designdisciplinesaftermovingtoa newlocationonAfricaAvenuein 2010.Intheyearsthatfollowed, othersizableprojectswerestarted, includingtheKolkataNSCBI Airportin2013andthe CommonwealthGamesVillagein 2010.
Thechallengesandconsequentsense ofaccomplishmentinservicingits clientsandconsumersincreasedas thefirmreachednewheightsandits breadthofprojectsdeveloped.
“Our projects during the time were conceived as a balance between the place and the time, showing traditional architecture features fused with a contemporary overall form or detail.”
“Our philosophy is to offer complete client-focused service at all stages of the project and to develop long-term business relationships with each of our clients.”
“While many things changed over a period of four decades, the sense of gratification every time we did something bold and different for our clients remained just as enjoyable.”
thisisMr.Sikka.Inthe1990s,when Indianarchitecturewasbecomingmore accessibletootherinfluences,hestarted hiscareer.Itwasatrendthatwas motivatedbythedesiretoliveina developedcountry
Charting
In1981,asIndianarchitecturebegan toemergefromtheshadowsof colonialinfluencesanddevelopnew roots,thepracticewasfounded.Aftera briefspellworkingforthegovernment, architectS.R.Sikka’sstronginstincts toactivelycontributetothisprocess createdthewayforhimtoopenhis ownbusiness,andhehasn'tlooked backsince.
Mr.Sikkabelongstoagenerationthat believesinintegrityand professionalism.Hiscommitmentto architectureandbalancedapproachhas ledthispracticetonowbeingoneof thelarger/leadingonesinthecountry. Thismulti-disciplinarypracticehas establishedahighstandardforIndian architectureandhasseenitall,from smallscaledprojectstogianturban designprojects.Thedesignprocesses pursuedareaneducationalexperience forthenumerousyoungarchitects workinghere.Throughoutitsjourney, SAAhasachievedmanymilestones andaccomplishments,whichhave contributedtoitssuccess.
RamanSikka
AssociatePrincipal
“To dream and achieve what has not been done earlier.”
Beinganentrepreneurisachallenging yetrewardingendeavorthatrequiresa widerangeofskillsand responsibilities.Theprimary responsibilityistoidentifyaneedin themarketandcreateabusinessthat meetsthatneed.Ablatantexampleof
“Our projects during the time were conceived as a balance between the place and the time, showing traditional architecture features fused with a contemporary overall form or detail.”
Thegrowthinsizeandcomplexityofthe projectsisasignificanttrendthat architectshaveobservedintheircreations overtime.Thescopeofdevelopment expandsalongwiththepopulationand theirneeds.
Forthelasttwodecades,Indiaisseeing farbiggerdevelopmentsplannedand attemptedthanthescalethatIndian consultantswereusedto.Whilethis presentsagreatopportunityforIndian firmsmustfirsttakeontheresponsibility ofmeetingthemultidisciplinary requirementsoftheseprojects.Thesocial, environmental,financial,andconstruction impactsofthelargeprojectsthatarenow beingtakenuprequiremultidisciplinary specialistsandteamstoaddressthem well.Thesearethenewrealitiesand opportunitiesforfirmsthatwanttogrow intotheseprojects.
Whilediscussingtheperspectiveonthe currentstateofarchitectsandthe approachtohandlingit,Mr.Sikkasays, “Therearetwoaspectsofthecurrent situation,oneisofcoursethe disappointmentbecauseofthelowand worseninglevelofremuneration.Another aspect,withwhichtheprofessionshould behappy,isthescaleoftheprojects today Theprojectstoday,aremuch larger,andsoarethechallengesand opportunities.”
Itispasttimefortheprofessiontooffer analternativetothecurrentQCBS
technique.Anotherregrettable developmentistheflatfeefor projectsofallsizesandscopes. Governmentalinitiativestypically taketenyearsorlongertofinish.The termsoftheagreementincludeno mentionofpayingforchanges, whichdooccurwhenprojectsare spacedoutacrossyears.The Government,whichcontinuestobe thebiggestuserofservices,andthe professionnowneedtowork togethertoundoanydamage,asthe situationhasreachedacriticalpoint.
Afirm’sgrowthisdrivenbya varietyofsuccesstriggers,including astrongbusinessstrategy,asolid financialfoundation,andadedicated team.Additionally,market conditions,technological advancements,andshiftsin consumerbehaviorcanalsoplaya significantrole.
TheSAAisthesame.Thecompany hashadthegoodfortunetobeable tocompeteintwobigdesign competitionssinceitsincorporation: DPSNoidaandtheHeadquartersfor theAirportsAuthorityofIndia. Successinbothofthese competitionsnotonlyhelpedthe companygetoffthegroundbutalso forgedlong-lastingtieswithboth organizationsformanyyearsto come.
Boththeseprojectswhencompleted inthelateeightiessawthefirm winningJKAwardsfor‘BestSchool’ and‘BestOffice’respectivelyin 1992and1993.Whilethe relationshipwithDPSsocietyledto anumerousschoolcampusesacross thecountry,theexperienceofservice periodinairportterminaldesign cameinhandyinwinningsome moreairportdesigncompetitions ahead.
“We cherish these strong and lasting associations with our clients with a huge sense of pride.”
Duringthemid-eighties,SAAcamein contactwith(Late)PadmaBhushan BalaSahebVikhePatil,mostlyengaged intheeducationbusinessat AhmednagarandLoniinMaharashtra. Forthenext35years,therelationship grew,andtogethertheycreatedseveral campusesandturnedthesetownsinto nationaleducationaldestinations.
Numerousschools,engineering colleges,ITIs,polytechnics,and medicalcollegeswithsizablehospitals wereamongtheseinstitutions.The relationshipwassustainedbythe client’srequestsforsimplicityand boldnessaswellasthearchitect’swork.
Similartothis,SAAconnectedwith UnitechLtdinthelate1980s,which hadalsojuststartedoutinthereal estateindustry.Uptothesector downturn,theconnectionflourished strongly,resultinginnumerous successfullycompletedprojectsaround
thenation.Numerousground-breaking projects,suchasGurgaonResortsand KolkataInfospace,werecompletedfor UnitechLtd.
LikeIndiancuisine,Indianarchitecture isinfusedwithpowerfulflavorsfrom itshistoryandculture.Astheyearsgo by,overallformandfunctionare beginningtotakecontrol,with traditionalarchitectureonlybeing mirroredinthefinerdetailsonthe exteriororinside.Therequirementto remaincontextualisgrowingasthe globalizationprocessdoesaswell.
Inordertoservetheirwell-traveled customers,SAA’sclients,particularly inrealestateprojects,aremorefocused onacontemporaryandglobalview.In ordertocreateabuildingrootedtoits areaandpeople,projectstodaymust discoversolutionsthatareasaudacious andinnovativeasthefinestworldwide whilealsobeingasrelevantand regionalasfeasible.
Mr.Sikkasays,“Amongstmypersonal favoriteworksbyourofficearethe
RajivGandhiBhawanandKolkata Airport.Bothoftheseachieveda uniqueexperienceincombining Architecture,StructuralDesign, LandscapeDesignandInteriors,to bringtogetheraseamlessand memorableboldnesstotheusers.” Mr.Sikkastronglybelievesin WinstonChurchill’sdictum:“We shapeourbuildingsandthereafter theyshapeus”.
Theinstitutionalworkshaverecently absorbedthischaracteristic,andasa result,theyhavebecome recognizableoncampusesthroughout thefirm’snumerousworks.The companyhopesthattheingenuityit developsforitsstudentspaceswill stickwiththemastheynavigate variousschools.
Thedesignandconstructionsectoris developingrapidlyandprospering. Maintainingawarenessofall technologies,trends,andrelated advancesbothinsideandbeyondthe nationisoneofthechallengesthat comewiththis.
Mr.Sikkasays,“Wehavefrequent productdisplayworkshops,andfield tripstoconstructionandproduct manufacturingsitestosensitize architectstothese.Wehavealsobeen participatinginInternationalDesign competitions–whichwefeelkeepour work&teamsinlinewiththelatest globaltrends.Theyoungerinterns andarchitectswefindarequiteaware andcapablewithbetterskillsthan ourgenerationwasattheirage.”
Designisincreasinglydrivenby knowledgeandperformance parametersmorethanever.The processofdesigntodaydefinesa largepartofthelikelysolution.The architecturalfocusstillremainson
dreamingandcreatinglocationsfora newgeneration,evenifwecontinueto developourprojectsusingexpertise andinputonknowledgeand performance.
Thepositionofthearchitectisaltered amongateamofprofessionalssince manypeoplemustcollaborateon megaprojects.Whilearchitectswill havetopickupnewskillsandbalance morefacetsofworkwithalargerteam, theywillalsoneedtoguidethem towardrapidandefficientsolutions. Thisisparticularlydifficultbecause, despitethefactthatthebusinesses' responsibilitieshaveexpandedto includemultipledisciplines,their consultingfeehasdecreased.
Theonlywayaheadappearstobethe useoftechnologythatincrease efficiency,thegradualdevelopmentof skillsacrossavarietyofconsulting positions,andmaintainingtheposition ofteamleader.However,therearenew
projecttypologiesthat architecturalfirms shouldtakeinto account;thesemaycall forupskillingoftheir employees.Recently, thefirmhasworkedon anumberofintriguing projects,suchas museums,renowned landmarks,streetlandscaping,and cutting-edgemixed-use developments.Theseprojectsare demanding,requirealotoflearning, andwhenSAAcommissionsthem, itfeelsincrediblysatisfied.
Inadditiontoarchitecture,SAAis verypassionateaboutmasterplanningprojects.Thecompanyhas recentlytakenonanumberof projectswheretheprojectisableto serveasizableportionofthecity andtouchthelivesofahuge populationeveryday Theseprojects includeavarietyofworks,including
multimodal redevelopments, healthcarecities,and airportmasterplans.
SAAhasmade significantstrides initsindustry, thankstoits innovative products,dedicatedemployees,and commitmenttocustomersatisfaction. Withastrongfocusongrowthand expansion,thecompanyiswellpositionedforcontinuedsuccessinthe future.
“To dream and achieve what has not been done earlier.”
Australiaisacountryblessedwith
nature,history,andtraditionand whenwetalkaboutthemost significantcitiesinthecountry,Sydney isonenameyoucan'tmiss.Knownas thetourists'paradise,theunmissable touristAttractionsofSydneyare acknowledgedbypeoplealloverthe world.Fromdeliciousfoodtolively nightlifescenes,thecityofSydneynever disappoints.Tomakethingsmore interesting,letusintroduceyoutosome ofthelesser-knownfactsaboutthewellknownSydneycity
Sydney'searlyhistorywasdominatedby itsstatusasaBritishprisoncolony Convictsweredroppedonthis extraterrestrialcoastandfoundthe climatehard.Thesoilwaspoor,andthe areawasrugged,requiringmanual clearing.Untilthesettlerswereableto traversetheBlueMountainsanddiscover thebetterterritorywestoftheGreat DividingRange,thelittletownwasoften shortoffood.Therewerealsofrequent clashesbetweenthegovernors,free settlers,andprisoners.
Thecity'scontemporaryhistorystartedin 1788,withthelandingofaFirstFleetof Britishshipsandtheestablishmentofa penalcolonybyGreatBritain.Sydney wasthecapitaloftheBritishcolonyof NewSouthWalesfrom1788until1900. Sydneywasdesignatedasacityin1842, andamunicipalgovernmentwas founded.Sydneybecamethecapitalof thestateofNewSouthWaleswhenthe Australiancoloniesunitedtobecomethe CommonwealthofAustraliain1901.
TheSydneyOperaHouseis,inreality, oneoftheworld'smostdistinctive
twentieth-centurystructures,awonder, andanaccomplishmentoftremendous engineeringandarchitecture.The OperaHouse,whichissynonymous withAustralia,isoneofthemost recognizedtouristattractionsof Sydney.Itissituatedontheeasterntip ofCircularQuayandisfamousacross theglobeforitsinnovative architecture.
Thislate-Georgianhistoricmonument ofSydneycomplextooksevenyearsto completeandcontainsAustralia's oldestsurvivingarmybarracks.Major GeorgeBarney,commandingtheRoyal Engineers,oversawtheconstruction, whichincludessandstoneminedonthe site.Volunteersprovidefreeguided toursonceaweek,whichincludea30minutebandperformance, aone-hourtourofthecomplex,andan optionalvisittotheArmyMuseum. Thelatterfocusesonthehistoryof NewSouthWales'militaryservices andincludesitemssuchasweapons, clothing,andpaperrelics.
WhencanyouvisittheTourist AttractionsofSydney?
ThetouristattractionsofSydneyare oneofthemostpopulartourist attractionsaroundtheworld.Thereare nosevereweatherconditionsduetothe city'stropicallybalancedclimate, whichismaintainedallyear.However, ifyouwanttoknowwhattheseasons arelikeinSydneybeforeyouarrive, heretheyare.
Springisanexcellentseasontovisit Sydney Theweatherispleasantand comfortable,withjustenoughsunlight toallowyoutoenjoythelively metropolis.
SummersinSydneymayquicklyturn fromwarmtoscorching,soprepare
aheadoftimebypackingplentyof sunscreens,hats,andsunglassesbefore yougo.
Autumnisagreatseasontoembarkon walkingtoursanddayexcursionsfrom Sydneytoitssuburbs.
Unlikeotherplaces,Sydney'swinters aremildandnottoocold.Itisalovely timeinthecity,withlotsofthingsto dosuchaswhalewatching,hiking,and evenvisitingtheaquariums.
Herearesometipsthatwouldbe helpfulwhentravelingtoyourfavorite touristattractionsofSydney
1.Optforaferry
Ferriesareapopularmeansofpublic transportationamongcityresidents sinceitisthequickestmethodtomove fromonelocationtoanother.Itis inexpensive,quick,andenjoyable becauseharbourvistasarebestseenon oneoftheseboatrides.TheOpalCard maybeusedtoreserveandpayfor ferries.Dependingonthelengthof yourvacation,youmaychargethecard dailyorweekly.
InSydney,thereareseveralfreeart galleries.Theseprovidesome wonderfulinsightsintoallsortsofart formsinAustraliabyservingasa platformforfledglingartistsaswellas expertswhowishtosharetheirwork withothers.Arriveatthesegalleries earlyinthemorningsincemostof themshutaroundmidday
3.Explorethestreetswithfree walkingtours
ThestreetsofSydneyareas entertainingasitsgreatsites,andfree
walkingtoursareonewaytoexplore them.Twoofthemostpopularfree walkingtourstoexperiencethecity center,CircularQuay,andTheRocks areFreeToursSydneyandI'mFree WalkingTours.
Alongwiththetouristattractionsof Sydney,therearesomesignificant peoplefrom'TheCityofHarbour'who arewell-knowninAustralia,and aroundtheglobe.Let'stakealookata fewofthem.
1.AdamAshley-Cooper(bornMarch 27,1984,inSydney)isarugbyunion playerfromAustralia.Henowplays forKobelcoSteelersinJapan'sTop Leagueandhas116capsforAustralia,
whichisthethirdmostofany Australianplayer.Mr.Versatileishis moniker
2.IndianaRoseEvans(born27July 1990)isanAustralianactressand singer-songwriterbestknownforher appearancesasMatildaHunterin HomeandAway,BellaHartleyin H2O:JustAddWater,andEmmaline RobinsoninBlueLagoon:The Awakening.
3.JamesDavidWolfensohn(born December1,1933)isanAustralianAmericanlawyer,investmentbanker, andeconomistwhoservedasthe WorldBankGroup'sninthpresident (1995–2005).HewasborninSydney, Australia,andattendedtheUniversity ofSydneyandHarvardBusiness
School,aswellascompetedinfencing attheOlympics.Heworkedformany firmsintheUnitedKingdomandthe UnitedStatesbeforeestablishinghis owninvestingcompany.
4.RowanWoods(born1959)isafilm andtelevisiondirector,actor,and screenwriterfromAustralia.In1998, WoodsearnedanAFIawardforbest directorforhisworkonTheBoys.In addition,thepicturewasacceptedinto the48thBerlinInternationalFilm Festival.
5.RobertJohnChristoakaBobChristo wasanAustralian-Indiancivilengineer andBollywoodactor.Beginningwith SanjayKhan'sAbdullah(1980),he wentontoappearinover200Hindi filmsinthe1980sand1990s,including
Qurbani(1980),Kaalia(1981),Nastik (1983),Mard(1985),Mr.India(1987), RoopKiRaniChoronKaRaja(1993), andGumraah(1993).
TheBiggestEconomyofAustralia
Sydney'seconomyplaysavitalrolein Australia'scommerce,manufacturing, banking,education,anddistribution sectors.TouristattractionsofSydney havealsoplayedamajorrolein makingSydneyintoagigantic economyofAustralia.Sydney'sCBD
isthebiggestinAustralia,anditis surroundedbyseveralbusinessregions thatarealsoconsideredpartofSydney OneprominentexampleisParramatta, whichislargerthanotherstatecapitals.
ThecityofSydneyextendsacrossthe harbourbridgetoestablishNorth Sydney,whichisacontinuationofthe CBD.NorthSydneyhasasignificant economy,however,ithasahigh vacancyrate.Chatswood,Sydney's thirdbiggestbusinessregion,islocated onlyafewkilometersnorthofthecity
center.Chatswood'smajorbusinessis retail,andthecityhasseveralhigh-rise buildingswithadistinctskyline.20th CenturyFoxhasextensivestudio facilitiesinSydney
WhatmakesSydneySpecial?
1.Food
ThegreatestplacestodineinSydney arelargelydeterminedbyyourbudget andyourmood.Ifyou'researchingfor affordablefood,therearelotsof
excellentselections.Ifyou'rereadyto payalittleextra,you'llbeableto locatesomegenuinelyamazing eateries.MisterGeeBurgerTruck, MomofukuSeiobo,andSepiaare amongourpersonalfavorites.
Whilethereisabroadvarietyoffoods andsweetsavailable,herearesome solidfavorites:
Ÿ Barramundi
Ÿ Sydneyrockoyster
Ÿ Australianprawns
Ÿ Avocadoontoast
Ÿ Baconandeggroll
Ÿ Lamingtoncake
Ÿ Potatocake
Ÿ Yellowfintuna
Ÿ
Australianshavebeenaccusedof beingsportsnuts,andSydneysiders, astheyareknown,arenoless passionateaboutsportsthantheir counterpartsinotherplaces. Nonetheless,Sydneyboastsavibrant culturalandintellectuallife.
Sydney,Australiahasavibrantand diversifiedculturalscene.Manyof thedistinctculturesthatcomprise Sydney'smosaicarecenteredon cultural,artistic,ethnic,linguistic, andreligiousgroupsfounded throughwavesofimmigration. Sydneyisamajorworldwide metropoliswithathrivingarts culturethatincludesmusical,
dramatic,visual,literary,andother endeavors.
OurTop10TouristAttractionsof Sydney
TheRoyalBotanicGardenSydney, locatedclosetotheOperaHouseand overlookingSydney'sspectacular metropolitanskyline,hasahuge collectionofexoticplantsfromallover theglobe.
TheRoyalBotanicGarden,Australia's oldestbotanicgardenandscientific institution,wasfoundedin1816. Wanderingthroughthis30-acrelush sanctuaryisatruepleasure.
PayingavisittooneofSydney's numerousislandsisanexcellent opportunitytolearnmoreaboutthe city'shistoryandprogress.Cockatoo Islandisoneofthoseislandsthatare wellworthavisitandafundayout.
CockatooIslandisaUNESCOWorld HeritageandNationalHeritageListed islandintheheartofSydneyHarbour Theislandhasoperatedasa shipbuildingyard,aCommonwealth navalstation,andaprisonisland throughouttheyears.
3.
TherenownedSydneyHarbourBridge, whichopenedin1932,notonlyhasthe nicestappearance,butit'salsoan extraordinaryfeatofexcellent engineering.The134mhighSydney HarbourBridge,sometimesknownas theCoathangerduetoitsarch-based form,linksthecity'sCBDwiththe city'sNorthShore.
4.DarlingHarbour
DarlingHarbour,Sydney'sbiggest recreationalandpedestrianzone,is hometoawiderangeoffamilyfriendlyactivities.DarlingHarbourhas somethingforeveryone,from beachfrontrestaurantsandfrequent fireworksshowstointeresting museumsandsprawlingparks. TheSydneyAquarium,theAustralian NationalMaritimeMuseum,Madame Tussauds,theWildLifeSydneyZoo, theChineseGardenofFriendship,and theDarlingQuarterKidsPlayground areallmust-seeattractions.
5.TheRocks
TheRocks,oneofSydney'soldest neighborhoods,wasformerlyan infamousprisontownbutisnowa
renownedtouristattractionofSydney. Friendlypubs,cobblestonelaneways, oldbuildings,andavarietyof interestingeventstakeplace throughouttheyear
6.SydneyTowerEye
AvisittotheSydneyTowerEye shouldbeatthetopofyourlistof must-seesitesifyouwanttoview Sydney,theHarbour,theshoreline,and itssurroundingdistrictsfromabove. TheSydneyTowerEyeoffersthe greatestviewsofthecityfromthe second-highestobservationtowerin theSouthernHemisphere,aswellasan innovative4Dfilmexperience.
7.Sydney'sTarongaZoo
TarongaZooinMosmanisaterrific dayoutforyoungandelderlyalike,set againstthebackgroundofSydney's CBDcityscape.Therearemanyways totraveltoTarongaZoo,buttheboat ridefromCircularQuayisthemost convenient.
TarongaZoo,Australia'sbiggestzoo,is quietlynestledawayonthenorthside ofSydneyHarbourwithmagnificent cityviews.Ithasfantastic performancesandoffersintimate interactionswithmanyanimalspecies.
8.SeaLifeSydneyAquarium
TheSeaLifeSydneyAquariumisone ofthemostfamoustouristattractions ofSydney,locatedonthenorthernside ofDarlingHarbour,justnorthofthe historicPyrmontBridge.
9.TheHydePark
HydePark,locatedontheeastern outskirtsofSydney'sCBD,is Australia'soldestpublicparkland.The parkstretchesnorthwardtothe DomainandtheRoyalBotanicGarden.
Whilenotasbig,Sydney'sHydePark hasasimilarappearanceandfeelto NewYork'siconicCentralPark,owing toitspositioninthecity
10.PalmBeach
PalmBeach,located40kilometers northofSydney'sCBD,hasadistinct ambiancereminiscentofalittle subtropicalparadise.PalmBeachisa popularday-triplocationforSydney residentsaswellasaspecialized vacationdestinationforvisitors, backpackers,andAustralianand worldwidecelebrities.
HowistheNightlifeScene?
Sydneyhasgreatnightlife,including operaconcerts,karaokebars,clubs, andcafes.Thereareinfinitelocations tounwindafteraharddayatworkfor everykindofnightcrawler,soyou'll neverbestuckforthingstodoin Sydneyaftersunset.Sydneyoffers everything,fromnoisyandhectic nightclubstotranquilbeachshacksand cafés.
FrequentlyAskedQuestionsabout Sydney
1.HowtotravelwithinSydney?
TheeasiestmethodtotraveltoSydney isdeterminedbyyourbudgetand whereyouwanttostay.Ifyou're stayinginthecitycenter,walkingor usingpublictransitistypicallythe mostconvenientandleastexpensive choice.However,ifyouwanttodoa lotoftouringoutsideofthecity,you mightthinkabouthiringavehicle.Just keepinmindthatparkinginSydney mayberatherpricey
2.Howmuchdoesastaycost?
YoushouldbudgetroughlyAU$352 ($250)perdayforyourtriptothecity,
2.TheCockatooIsland SydneyHarbourBridgeasyoupreparetowitnessoneofthe besttouristattractionsofSydney.The averagedailypriceisbasedon previoustravelers'costs.Previous visitorsspentanaverageofAU$55 ($39)onmealsandAU$18($13)on localtransportationinoneday
BonusFactsaboutSydney
1.Climate
SummersinSydneyarepleasant,while wintersaremild.Inthewinter, temperaturesseldomfallbelow freezing,andsnowfallisevenmore infrequent.
2.Entertainment
VividSydney,alightfestival,isoneof Sydney'smostmagnificentyearly spectacles.TheSydneyOperaHouse andtheSydneyHarbourBridgeare transformedintolightartfortourists and"Sydneysiders"fromMaythrough June.
3.Lesser-known
AnotherinterestingfactaboutSydney isthat,becauseofitsproximitytothe InternationalDateLine,itisusually thefirstmajorcityintheworldto welcometheNewYear.
Fromtheprimetouristattractionsof Sydneytosomeofthelessexplored partsofthecity,thereisareasonwhy Sydneyisthebiggesteconomyof Australia.Ifyou'vereadeverythingwe havementionedsofar,yourexperience whenyouvisitthebeautifulcityof Sydneyisabouttobecomealotmore enjoyable.
Moderndesignhasbecomeamainstream
requirementforanincreasinglylargenumberof discerningpeople.Luxearchitectureand interiordesignarenolongerconsideredthedomainofthe elite,withanincreasinglylargemiddleclassgoinginfor thatextradashofvalueadditiontomaketheirspaces unique.Innovationinaesthetics,technologyandaready accesstoauniverseofideashasbroughtdesignacross scalesandtypologieswithinthegraspofthecommonman. Theurgetocreateandpossessanaestheticallyand functionallycuratedproducthastranslatedintothefieldof ArchitectureandInteriordesign,andwearehappytobea partofthisrevolution.
Featuringinthisissueof TheEnterpriseWorld'sofThe BestArchitectureDesignFirmIn2022, isGround11,a architectureandinteriordesignfirmthatisworkingtowards
addingvaluetoourbuiltenvironment,enrichinglives throughdesign.
Ground11isafull-servicedesignfirm,withprojectsand realizationsacrossarchitecture,Interiordesign,urban designandmasterplanning.Itisbymostmetricsasmall firmwithaverydesignanddetail-orientedapproach.They haveaverydiversegroupofprofessionalsworkingwiththe firm,withintheirofficesaswellasinvariousalliedfields acrosstheworld,collaboratingandcontributingtotheir uniquedesignnarrative.Ground11hastwooffices,two partnerfirmsandthreeoutposts,spreadacrossIndia,USA, Ghana,NigeriaandEthiopia.Theseconstituteateamthatis abletoconceptualise,designanddeliveracrossscalesand projecttypologies.
Ground11isbasedinPune,withRCSonsinChennaiand UrbanscapeArchitectsinDelhibeingGround11'smultiple award-winningpartnerfirms,withafreeflowof collaborativeideasbetweenthem.Thefirm'spresencein theUSisasVIDA,asmallLAbasedstudiospecifically gearedtowardslargeurban-scalelive-work-play communitydesign,andisheadedbyAr.DroneIyangar,a UCLAalumnusandanurbanisistparexcellence.
Ground11hasbeenworkingwithRCSonsforover15 yearsonmasterplanningandITprojects,andwithAr DineshPanwarandhisteamatUrbanscapeArchitectsfor largeresidential,commercialandmixedUrbandesign projects.
Everyprojectdonebytheteamsisanin-housedesign competition,wherealternativeinterpretationsofthedesign briefareextendedintoconceptualderivativesthatbindthe project,andholdtheessenceofthedesignthrough development.Alargeamountofworkdonebythefirmis researchdriven,wherethedesigngrowsaroundanidea,or isastreamofthoughtthatallowsreinterpretationandreevaluationofcommonlyassumedparadoxes.
Thiskeepsthemquestioningtheestablished,and establishingtheirquestions.Needlesstosay,everyproject concludeswithmorequestionsthananswers–forthefirm–whiletheclientgetsbettersolutions.
“We actively involve ourselves in feasibility studies and financial modelling for projects, necessitating an oftensteep learning curve while working on projects in other countries.”
“Our outposts are small teams of 'design ninjas' as we call them, who proactively problem solve while helping us understand and provide global design solutions in keeping with local culture, technologies and processes.”
Pranav Iyer Design Principal
Ataveryphilosophicallevel,growthisagradualand organicfunction.ForGround11,itisthemeasureofhow theyasateamdeliveraestheticswithintheindividual economicalandfunctionalframeworkofaproject.
Theseaspectsofaprojectmatter,becausetherewillcomea timewhenenoughpeoplewillknowaboutthefirm,and whentheclientswillreachouttothemmoreoftenthan before.Andoveraperiodoftime,asthefirmwill crystallizeandfixateonitsowndesignphilosophyand narrative,like-mindedandlike-thinkingpeoplewillcome togetherandmakewonderfulideashappenorganically Chronologically,twopointsinthistwenty-four-year journeyareofnote.
Thefirstwasthewinningofaninternationaldesign competitionin2010foraprojectinTamilNadu,which requiredthefirmtoraisetheirgametogloballevels,where Ar.DroneIyangarwithhisincredibledesignacumenand workflowmanagementcreatedaparadigmshiftinhowone viewedthedesignprocess.Thisalsoencouragedustomove beyondourshoresforwork.
ThesecondinflectionpointwasthestartofGround11's associationwithsomeonewhoisnowadearfriendand
mentorintheUnitedStates.Mr.MichaelToddreachedout tothemtohelpimaginehishouseinNewportBeachCA, aroundfiveyearsago.Thatcollaborativeanditerative processgaverisetoalongandlastingbusinessand personalrelationshipthathasspannedseveralyearsand projects.
“We continue to work with him and his incredible team in California and Texas on planning, mixed use, and residential projects in several cities.”
Theyalsodofeasibilitystudiesthatincludefinancial modellingandguidanceonprojectstructuringwithphasewisemezzaninestackfinancingoptionsthataremostsuited fortheprojectvisionandrollout.Theirextensivestudyand deepdivesonproductmix,bothdesignandconstruction planning,issomethingthatisrelativelyrareinthisspaceas acorecompetenceofadesignfirm.
Ground11pridesitselfonahighlytechnology-drivenecosystemwith3DprintingandVRsimulationsmakingfor seamlessworkflowandprojectcommunication.
Eachprojectteamisheadedbyaseniorwhoisamentorfor theteam.Theteamdefinesthedirectionandthenarrativeof theproject,andallmembersareencouragedtointeractwith clientstounderstandtheprojectandtheclientbetter
Projectsaredividedonthebasisofcriteriathatincludetime frame,researchrequired,resourcesavailable,and mandatoryinclusionofateammemberwhohasno experiencewiththatparticulartypology,toprovidean unbiaseddesignperspectiveduringtheprocess.Clientsare encouragedtobeapartoftheprocess,andallsketchesand processdiagramsaresharedthroughouttheproject.
Thedesignprocessanditsnarrationareconsideredequally important,toensurethewhyisasimportantasthewhat, throughallstagesofdesign.Themethodologyofproject designisaseamlesstransitionthroughresearch,concept anddesign,oftenrequiringaneducationinlocalculture, technologiesandmethodologies.
“The team at Ground 11 have worked and continue to work in over 10 countries around the world, and still find exciting newness in it all, every day.”
Ground11architectsworksasadesignstudio,whereevery memberoftheteamtakesownershipof hisorherwork, andisencouragedtomakemistakes,themorethebetter, andtolearnfromthem.Eachpersonwithinthefirmis activelyencouragedtopursuetheirownpassions,including playingmusic,dance,writing,theatre,fashiondesigning andmanysuchthatnotonlymaketheworkplacepositive, buthelpeachemployeeunderstandandempathizewith others.
Seniorsareencouragedtoimprovethemselvesandpassit alongtojuniors,andprojectsareoccasionallydesigned throughsimplybecausetheyprovideanexcellentplatform tohoneandimprovesomeskillorimprovethefunctioning oftheteam.Thereisnodirectmicro-managementwhere notrequired,anddelegationisencouraged.Everyoneis allowedtoperforminamannerthatbringsoutwhatthey arebestat.Thisimprovesmorale,increasesproductivity, andallowsforamuchwiderrangeofskillstobelearnt.
AlthoughGround11'scorecompetencieshaveremained largelyunchanged,theyhaveaddedseveralvalueadditions or'plug-ins'thataddsignificantvaluethroughoutproject lifecycles,withsometranscendingindividualprojectsand moresuitedforanoverallimprovementinworkflow.Useof Virtualrealityinevermoretechnicalusecaseshas significantlyimproveddesignvalidationand communicationwithinateam,andithasallowedthemto ventureintoprojectswheretheywouldotherwisenothave.
Design Lead North America and Head Strategy
“Our workflow is that of a small design team, not unlike an architecture school.”
Anotheristheuseofpointclouddataasasurveytool,that hascutdowntheprojectdocumentationworkflowand increasedefficiencysubstantially
However,thesedonotconstitutetoanykindofstand-alone servicesforthefirm,butmoreasvalueadditiontotheir projectstoincreaseefficiencyandleveragetechnologyto achievebetterthanacceptableoutcomes.
“Weareatapointintimewherethepast,thepresentand thefutureofarchitecturecoexist.Thecuttingedgeofdigital designtoolsarebeingusedtorestoretheoldeststructures, completeunfinishedonesliketheSagradaFamilia,while pushingthepossibilitiesinparametricdesignand architecture.Collaborativeteamsareworking simultaneouslyonthesamedrawingsandthesametime, fromdifferentpartsoftheworld,designingbuildingsthat areattimesbeinghandbuiltbyartisanswhonowhavea globalaudiencefortheirthousand-year-oldcraft.
Thefutureofarchitecturewilldefinitelybemore democratic,asacclaimisnolongertiedtotheinertiaof previousfame.Newideashavethesameplatformas establishedthoughts,andinterpretationsinarchitectural designcrossnationalandculturalboundarieswiththeclick ofabutton.
Ameritocracyisbeginningtoemerge,andglobal competitivenesswillencourageamuchhigherlevelof collaboration,asdesignersacrossfieldsrealizeitisbetterto collaboratewithothersandcompetewiththemselves.”
“We have also started the design of bespoke furniture and detailing for various parts of projects, including kinetic facades, programmed climateresponsive screen systems and so on.”
Shirin Shaikh
Studio Head
“What makes us different is our approach to a project as well as our outwardly chaotic but highly nuanced design process. This allows us to provide fast and efficient design solutions that are tailor-made for any size or type of project.”
Yesterday,oneofmyfriends
bought(whathethoughtwas) anAdidashoodiefromalocal shop.Iwassurprisedtoseethepriceof thehoodie.However,myawelasted onlyuntilIsawthespellingofAdidas onthehoodie.Justifyingitsprice,it wasspelled“Adibas”.Whileitmade forahilariousmoment,itwasan exampleofabrandgrowingsobigthat peopleweresellingproductswitha similar-lookingnameandlogoand customerswerestillbuyingthem. Tome,thiswasatestamenttothe successstoryofAdidas.Inthisarticle, wewilltakeyouthroughthesuccess storyofAdidasandthefactorsdirectly orindirectlyinvolvedinit.
WhatexactlyisAdidas?
Adidas(spelled“adidas”bythe corporation)isanabbreviationofthe
nameofthebrand'sfounder,Adolf (“Adi”)Dassler.FollowingWorldWar I,theDasslerfamilystartedproducing shoes.JesseOwens,anAmericantrack andfieldgreat,woreshoesthatwere supposedlyagiftfromAdiDassler duringthe1936BerlinOlympics.
Today,Adidas(fullnameAdidasAG) isaGermanmakerofsportsshoes, clothing,andsportingaccessories.In theearlytwenty-firstcentury,itwas Europe'sbiggestsportswearproducer andtheworld'ssecond-largestafter Nike.Adidasgoodshavehistorically beenidentifiedbyathree-stripe trademark,whichisstillusedinthe company'smodern“trefoil”and “mountain”logos.Herzogenaurach, Germany,isthecompany's headquarters.Thiswasthebeginning ofthesuccessstoryofAdidas.
Duringthe1950s,Adidasgained significantpopularityassoccerplayers startedusingthecompany'sshoes, whichwerelightweightandincluded screw-incleats.Thefirmsubsequently expandedintorecreationalitems, launchingsoccerfootballsin1963. Fouryearslater,Adidasstarted producingclothing.Adidaswasthe leadingbrandinsportingshoesfor manyyears,butcompetitionintensified throughoutthe1970s,particularlyfrom upstartmanufacturerssuchasNike.
AdiDasslerdiedin1978,anddespite aninnovativeendorsement
arrangementwiththerapgroupRunD.M.C.,authorsofthepopularsong“My Adidas,”thebrandendureddeclining marketsharethroughoutthe1980s (1986).In2016,thefirmannounceda newpartnershipwithartistand entrepreneurKanyeWest.Herearethe twoinstancesthathighlightthe beginningofthesuccessstoryofAdidas.
Ÿ JesseOwens,anAmericanathlete whoworeAdidasshoesandwonfour goldmedalsinthe1936Olympics, madethecompanyrenownedacross theworld.
Ÿ TheGermanfootballteam,wearing Adidasshoes,thenwontheWorld Cupfinalmatchin1954.
HowmuchAdidasspendson Marketing?
Marketingisthebackboneofa businessandgoodcompaniesoften putahighemphasisontheir marketingstrategies.Thesuccess storyofAdidastooisincomplete withoutanexclusivefocuson marketing.Intheyearsbeforethe coronavirusepidemic,itgradually increaseditsmarketingbudget,which reached3.04billionUSdollarsin 2019.Whileinvestmentfellbyover 670millionUSdollarsin2020,the corporationincreaseditsexpenditure to2.5billionin2021.
TheAdidasGroup'smarketing expenditurescomprisebothpointof-saleinvestments,suchasin-store advertisingandshopfittings,and marketinginvestments,suchas sponsorshipcontracts,media advertising,andevents.This investmentlookstobepayingoff, withtheAdidasbrand'sworthmore thantriplingfrom2016toaround 16.48billionUSdollarsin2020. Furthermore,its2018“Originalis NeverFinished”campaignwas namedoneoftheworld'smost effectiveadvertisingeffortsin2018. However,Adidas'brandworthfell bymorethantwobilliondollarsin 2021,thusitremainstobeseen howthefirmdoesinthenextyears.
Herearesomeadcampaignsthat playedacrucialroleinthestory ofAdidas.
The'allinornothing'adis Adidas'mostexpensivemedia campaigntodate.Itisledbya televisioncommercial(seeabove) titled'LeoMessi'sWorldCup Dream,'whichincludesbrand ambassadorsliketheeponymous Argentinestriker,DaniAlves,and LuisSuárez,aswellasatuneby KanyeWest.
“Thisadvertisementillustratesthe “#allinornothing”mindsetby demonstratingthedevotionand commitmentnecessarytowinthis fantasticchampionship,”saysTom Ramsden,globalbrandmarketing directorofAdidasfootball.“Anything lessthan100%effortwillnotwinthe WorldCup.AtAdidas,wethinkthat being'allin'istheonlywaytoplay sport,unleashyourpotential,andgetthe mostoutofsport'sgreatestevent,”he adds.
TheTVcommercial,createdby TBWA/Worldwideanddirectedby FernandoMeirellesoftheCityofGod, airsduringcoverageoftonight's(May 23)ChampionsLeaguefinalandis supportedbysocial,in-store,andecommercepushes,aswellasexperiential andPRactivitythatwillseeabranded mediahubondisplaythroughoutBrazil. Adidas'marketingspendingunderscores thesignificanceoftheWorldCupasit seekstostaveoffcompetitorNike'sdrive forprimacyinthefootballclothing industry
Oneofthemostnoteworthycampaigns forthefirm,thecampaignwascreatedby 180/TBWAinAmsterdam,although TBWAChiatDayinSanFranciscoalso contributedsignificantly Thisadvertisementfeaturedfootball greatDavidBeckhamandboxinghero MuhammadAli.
ThatiswhyAdidas'new“Impossibleis Nothing”adstrikesthetargetintermsof inclusivemarketing.Theadoffers personaldocumentary-stylevideosofa rangeofathletesandotherhighly chronicledpersonsfromacrosstheglobe, illustratingtheirpathstogreatness.
Whatmakestheadvertisingstandoutis howdiverseitisintermsofsports, genders,races,andcultures.
The“allAdidas”campaignhighlights thebrand'sreachacrossseveralsports, cultures,andlifestyles,withcelebrities likefootballplayersLionelMessiand DavidBeckham,NBAstarDerrick Rose,andmusicsensationKatyPerry.
Competitors that made it difficult for Adidas!
Toestablishitselfamongthebest, companieshavetobeabreastofwhat's goingoninthemarket.New competitorsemergeeveryday,posing criticalchallengesforcompaniesand leaders.Adidashasalsoconquered manycompetitorstoreachwhereitis today.Herearetheprominent competitorsinthestoryofAdidasthat madelifedifficultforthecompany
NewBalanceisanAmerican multinationalcorporationwith manufacturingoperationsintheUnited StatesandtheUnitedKingdom.The itemsofthisfirmaremorecostlythan thoseofrivalssuchasAdidas,Nike, andUnderArmour.Therationalefora premiumpriceisproductqualityand technologicalintegration,aswellasthe factthatcustomersintheUnitedStates andtheUnitedKingdomalwaysfavor high-qualityitems.Inthefootwearand clothingcategories,NewBalanceis posingasignificantcompetitionin frontofAdidasandnumerousother well-knowncompanies.
Doyouknowwhotheworld'sleading footwearandclothesbrandis?Nikeis theonlyappropriateresponse.Itisone ofthemosttrustedbrandsinsearchof inspirationandinvocationinthelives ofallpeoplewhohaveabody.Nikevs. Adidashaslongbeenatopicofdebate amongpeople.Thankstoitsconstant pursuitforexcellence,Nikehas propelledAdidastocomeupwithnew, moreinnovativeproducts.
FilaisaKoreansportsbusinessthat makesandsellsfootwearandgearfor bothsportsandleisure.Filaisan excellentoptionforthemajorityof individualsinanysociety'smiddle class.Filahasalonghistoryof sponsorship,includingtheAustralian cricketteam,theKoreanfootballteam, andmanymore.Thecorporationoften supportsevents,andmanyathletesand sportsfiguresserveasbrand ambassadors.FILAhasalsochallenged Adidaswithitsseveralproducts.
PUMAisanothersignificantAdidas opponentworthnoting.Thereasonfor thisisthatPumaandAdidaswere previouslyrunbyRudolfandAdolf underthebrandnameGebrüder DasslerSchuhfabrik.Later,their relationshipdeteriorated,andthe corporationwassplitintotwofirms, AdidasandPUMA.PUMAisnow fightinginthemarketwiththeAdidas brand.
Anotherpopularsports,footwear,and casualclothesbusinesslaunchedin 1996.Theorganizationhasshowna strongcommitmenttothegarmentand footwearindustries.UA'sbusiness operations,accordingtothefirm annualreport,aretodesign,market, andsellfootwear,performancegear, andassociatedaccessoriesforwomen, men,andyouth.UnderArmouritems arewornbyathletesandactive lifestylecustomersrangingfrom adolescentstoprofessionals.Its clothinggoodsaccountedfor66%of itsincome,whileNorthAmerica
1.Nike 2.Puma 4.FILA 5.UnderArmouraccountedfor76%.Withouta question,UnderArmourisa formidableopponenttoAdidas.
Thejourneyofsuccessfulcompaniesis oftenaccompaniedbycontroversies. ThestoryofAdidasisalsoincomplete withoutcontroversiesthatshookthe businesstoitscore.Herearetwoofthe majorAdidascontroversies.
1.Adidasattemptedtolaunchthe ShackleShoe.
Adidasattemptedtolaunchashoein 2012thatwasafarcryfromits customarysleek,athleticfootwear(via
CNN).TheJSRoundhouseMaids wereeye-catchingstreetshoeswitha uniquedesignfeature:theywerelinked toayellowrubbershackle,whichwas usedto“lock”theuser'sfoottotheleg withachain.“Gotasneakergameso hotyoulockyoursneakerstoyour ankles?”statedtheproduct'sFacebook announcement.
TheJeremyScott-designedshoes,on theotherhand,hadamajorflaw.Not surprisingly(exceptforAdidas),a shackle-themedsneakerdidnotgo downwellinanationwithadarkand well-documentedhistoryofslavery. Manyindividuals,notablycivilrights iconReverendJesseJackson, expressedoutrageovertheshoe's
design,claimingthatitremindedthem ofslavery.AdidassaidthattheJS RoundhouseMidwasallaboutfashion andhadnothingtodowithslavery Recognizingthattheshoewasalost cause,thefirmapologizedand terminatedtheproduct.
2.USSR-ThemedAdidasProducts
Adidaswaspreparingforthe2018 FIFAWorldCupinRussiawitha nostalgicproductin2018.However, whentheyrefertoaregimethatis responsibleforsomeoftheworst momentsinRussianhistory-including varioushorribleeventsthatEastern Europeancountrieshadtogothrough duringtheirtimewiththeUnionofthe
SovietSocialistRepublic-fun callbacksaren'talwaysallthatfunny. Peopleinthesepost-USSRnations obviouslydidn'tunderstandthesense ofAdidassellingUSSR-branded goods,andindignationquicklyerupted inareaslikeLithuania.“Beingunwell with'imperialnostalgia'stillhappens. However,thatisquiteshocking comingfromthewell-known @adidas.”Thecountry'sMinistryof ForeignAffairssarcasticallytweeteda photographofthecompany'sUSSRthemedsportsattire.Manypeople askedwhetherAdidasmightrelease uniformswithNaziinsigniainthe future.
Overitstenure,Adidashas collaboratedwithseveralbrandsand personalitiestotakeitsproducttothe nextlevel.Hereareacoupleof interestingcollaborationsinthestory ofAdidas.
Someoftheadidas'mostsignificant partnershipshaveoftenincludedhiphopstars.KanyeYEEZY-branded shoes,PharrellWilliams,Pusha-T,and MissyElliottendorsementshaveall beenlaunchedbythelabel.Adidas' influenceonhip-hopcanbetraced backtothemid-1980sandRunadorationDMC'softhebrand's tracksuitsandshell-toeSuperstar shoes,whichculminatedinthe1986 song“MyAdidas.”adidasSamba, adidasStanSmith,andtheclassic shell-toeadidasSuperstarshapesare amongthemostwell-knownshoe types.
Thesportswearbehemothhasalso collaboratedwithstreetwear companieslikeABathingApeand PalaceSkateboards,aswellashigh fashiondesignerslikeYohji
Yamamoto'sY-3collection,Raf Simons,RickOwens,Stella McCartney,andAlexanderWang.
Ÿ CollaborationwithManchester United AdidasandManchesterUnitedagreed toaten-yearkitpartnershipinJuly 2014,commencingwiththe2015-16 PremierLeagueseason.Thiskit agreementhasaguaranteedminimum valueof£750million(US$1.29 billion),makingitthemostlucrative kitdealinsportshistory.Nikehasbeen replacedastheclub'sworldwide equipmentsupplier.
AndyMurray,theformerWorldNo.1 tennisplayer,wasannouncedas Adidas'highest-paidtalentin November2009,withafive-yeardeal allegedlyworth$24.5million.They havealsosponsoredtheball-boyand ball-girloutfitsattheATPTennis TournamentinMasoninCincinnati. Adidasalsohascollaborationswith MalibuTennisCamp,GreenFitness GmbH,andSchöler&Micke SportartikelVertriebsGmbH.
ExpansionsinthePipeline
Adidasisconsiderablyincreasingits investmentinwomen'sactivewearand sportsfootwearaspartofitsnew 'ImpossibleisNothing'campaign.The companyclaimsitwouldspend“more thaneverbefore”onwomenand LGBTQ+personsinsports,whichwill bereflectedinbothnewgoodsanda newmarketinglanguage.
AdidasdebutedStayinPlay,a collectionofperiod-proofapparel,in June2021toassistminimizethedropoffinathleticsthatoccurswhen womenbeginbleeding.TheAdidas UltraBoostsneaker,builtspecifically forwomen'sfeet,willbeavailablethis quarter Adidasisalsoofferingawhole
lineofsportsbrasin72sizes,created with43models,inresponsetodata thatshowed90%ofwomenhavean ill-fittingsportsbra.Thecompany mentionsthatthisproductisbeing broughttomarketforwomenby women.
TheConcludingNote:
So,theseweresomeofthemost importantfacetsofthesuccessstoryof Adidas.Itwouldnotbean exaggerationtosaythatAdidasis currentlyamongthetopfew sportswearcompaniesintheworld. AndaslongasAdidasproductsare beingsoldlabeledas“Adibas”,or “Abidas”,thesuccessstoryofAdidas isboundtoaddnewchapterstoit!
Beingamodernarchitectureand interiorfirm,thereisanadded pressuretopresent contemporaryideasthatexcitethe modernartisteyes.Thinkingoutsideof theboxhasbecomesoordinarythat sometimesasimpleideawithatwisted perspectivecanmakeahuge difference.Thisisthemainideology behindmostofthemodernarchitecture firmsthathavemadeutilitypossiblein thesmallestofthespaces,andhave designedspacesinawaythatis pleasingtotheeye.
FeaturingforTheEnterpriseWorld's thisissueofTheBestArchitecture DesignFirmIn2022isRPtecture,a firmthatistakinginnovationtothe nextlevel.
InthisinterviewwithRakeshPate, Founder,letusfindoutmoreabout thejourneyofthefirm.
Tellusaboutthecompany?
RPtectureisaqualityassuredpractice thatprovidesafullrangeof architectural&interiorservicesfrom projectinceptiontocompletionandis committedinaccommodatingits client'sneeds.
ThewordRPtecturecomesfromthe chemistryof'RakeshPate+ Architecture'.
Tellusaboutthejourneyofthe companysofar?
In2013,theideaofRPtecture generatedwhenfewclientsshowed interestandfaithinthecreativityofAr RakeshPatewhowasanartistsince childhood.Withinthespanof9years, thejourneyofdesigningasafetydoor ofneighbourtilltheIndia'sbiggest Indianrailwaysprojectof100+acrein
AndhraPradeshislikeadreamcome trueforalltheteammembers.Weare continuingtothriveforexcellencein alltheprojectswhetheritissmallor big,everyprojectgetstheequal treatment.
Whatdoyouthinktriggeredthe growthofthecompany?
Thesystematicprocessofstarttoend solutionsandadaptationofnewthings asperthefast-changingtrends.
Whatestablishesthelongstandingsuccessofthecompany?
Honesty,respect&righteousness towardsthefieldofArchitectureand Interiordesign.
Whataretheservices/products youprovide?
Architecture&interiordesign servicesandTurnkeycontractingfor residential,commercial,industrial aswellashospitalityprojects.
Whatsetsyouapartandwhatmakesyour services/productsaheadofthecompetition?
Thinkingoutofthebox,betransparentwith theclient,colleagues,associatesandthe vendors.
Howdoesyourcompanykeepupwiththe latesttrendsandpracticesinthe architecturedesignindustry?
Marketresearchthroughmarketvisits,friends, onlinesocialmediaplatformsandattending theexpos,eventsetc.
Anynewadditionstoyourservice line-up?
Wehavestartedtakinguplandscape projectsaswell.
Responsibilitiesofanentrepreneur?
OverseeingallRPtectureprojects,Ar RakeshPateensuresthedesignand reviewonallprojectswhichis optimized.Hespecializesinprojectsof allscales,thinkingofinnovativeideas andspaceplanningdesignsthatare uniquetoourbrand'Rptecture'. He significantlycontributingindefining thearchitecture,interiorstyleand planningofhospitality,residentialand commercialprojectsinandaroundthe India.
Tellusaboutyourprofessional journey?
ByGod'sgrace,thejourneysofaris beingsmoothwithlotofupsand downs.Beinganartist,acyclistandan athletesincestart,it'salwayseasyto handleallthesituationspositivelyand creativelyatanycircumstancesin professionallifeofanentrepreneur.
Anyachievementsyouwouldliketo share?
IfyoulookatourCV,wehave completedthe1stmakeinIndiaproject –MARSInternationalIndia,Sneakers chocolatefactorysituatedatKHED CITY,Pune.
Anotherachievementforusisbeingan ArchitectandInteriordesignerof SERUMInstituteofIndiaandallthe buildingsofCOVID-19.Prime MinisterMrNarendraModivisitedthe buildingsdesignedbyRPtecture.We areproudtobeapartofsavingthe worldfromthepandemic.
Celebrity&singerShankar
Mahadevanvisitedandappreciatedone ofourinteriordesignturnkeysite, SaketcommunicationsinPune.
YourtakeonwhereArchitecture Designisgoingaheadinthefuture?
It'snotgoinginagooddirectionasper mypointofview.Architectsare responsibleforalltheinfrastructurewe areseeingineverypartoftheNation andmostofusdonotthinkaboutuse ofsimplethingslikeabsolutefree naturalresourceswhicharelight,wind. Abasicstudyaboutancientbuildings makesusrealisehowenvironment responsiblebuildingstheyhave constructed. I'msureifwelookatour historyandfollowtheirbasic principleswhereverpossible,wecan makeournationmorehealthyand beautiful.
Whatisyourfavouritequote?
"STRENGTHLIESIN DIFFERENCES,NOTIN SIMILARITIES!"
Constantvigilance-isitaneedor strategy?
Aneed.
Whatisyourviewoftherat-racein themarket?Howdoyouhandleit?
Keepcalm,bealertandfollowyour owninstincts!
Areyouconsideringstartinga nonprofitorganization?While thiscanbeaveryrewarding endeavor,experienceinthebusiness worlddoesn’tnecessarilyprepareyoufor theseissues.
Understandingthissector’spotential trialsandtribulationswillprepareyoufor yourownNon-ProfitOrganizations journey.Sobeforeyougetstarted, Takealookatthesetop5challenges forNon-ProfitOrganizations:
1.AttractingQualifiedStaff(Paid& Unpaid)
NPOsbadlyneedtheservicesofpeople withdegreesinpsychologyandsocial work.Sadly,itcanbehardtoenticesuch graduatestoworkthere.Butwhile nonprofitorganizationsdon’tnecessarily offerthebest-payingMSWjobs,these postsarerewardinginotherways.
Thesenseofpersonalaccomplishment andofhelpingtomeetsociety’sneeds canbejustasenrichingasagreat remunerationpackage.Despitethis, attractingstaff(whetherpaidorunpaid) isoneofthebiggestchallengesanNonProfitOrganizationscanface.
Learninghowtoattracttoptalentcanbe asusefultoanNon-ProfitOrganizations asanybusiness.Whilethischallengeis noteasilyfixed,itwillbealotless dauntingwiththeservicesofaPR consultant.Anddon’toverlooktherole thatsocialmediajobboardscanplayin findingthestaffyouneed.
Thecorporateworldisnottheonly results-drivenenvironment.Itmaybe easytorallythepublicbehindyourcause onNationalNonprofitDay,buthowdo youfaretherestoftheyear?The pressuretoperformisjustasrealina nonprofitorganizationasinafor-profit one.
ThisaffectsanNPO’sabilityto consistentlyraisefunds,aswellasits reputationinthecommunity And unlesstheyareinaveryspecialized niche,mostNon-ProfitOrganizations causeshavestiffcompetition.This makesthepressurefromdonorsand othervestedintereststosucceed,even morecrucial.
Developabroaderviewofthe situation.Chancesare,you’llbeoneof manyorganizationsraisingawareness andfundsforaparticularcause. Ditchingthecompetitivespirit,and partneringwithlike-minded organizations,maybethekeyto addressingthisparticularchallenge.
Notonlyistheretremendouspressure toperform,butalsothedrivetomeet societaldemands.Non-Profit Organizationsleadersoftenfeel frustratedthattheyaren’tcopingwith meetingtheneedsoftheircommunity. Thisismoreaboutthepressurethey putonthemselvesthanoutside pressures.
Therewillalwaysbesomeformof injustice,orsomeneedinsociety,that you’llwanttodosomethingabout. Andwhilethiscanprovidegreat motivationtoraiseawareness,itcan alsoleadtoseverestressandeventual burnout.
Meetthischallengehead-on.Speakto atime-managementconsultantoralife coachaboutwaystodealwithselfimposedstress.Thiswillbenefitboth youandyourNon-ProfitOrganizations asawhole,inthelongterm.Being realisticaboutyourgoals,andnot tacklingmorethanonecampaignata time,willbringbetterresults.
Whentryingtoattractcorporate sponsorships,youcanconvince
companiesthatitwillboosttheir publicimage.But,itcanbeharderto convinceanaverageindividualtopart withtheirhard-earnedcash,letalonea corporation.
Fundraisingisvitaltothesuccessof anyNPO.Whetheryou’reworkingto addressanimalprotection,children’s welfare,orenvironmentalcauses, you’llneedmoneytomakea difference.Andnomatterifyourely onprivatedonations,corporate sponsorships,orgovernmentgrants,it takesalotofworktoorganize.
Thisiswheresomeonewithexperience andexpertiseinfundraisingor finances,ingeneral,ishelpful.The challengeofraisingadequatefundsfor anNon-ProfitOrganizationsisan ongoingone.Somakethenecessary investmentinlearninghowtodothis.
Althoughanonprofitorganizationis notprofit-drivenlikeother organizations,itstillneedsbusinesssavvypeopleatthehelm.Because,like allbusinesses,ithastoattracttop talent,processlotsofdata,andkeep financialrecords.ButmanyNon-Profit Organizations’slackthisbusiness know-how
Eventhoughtheymaybeexemptfrom payingincometaxes,Non-Profit Organizationsstillhavetofiletax returns.Soifyouareseriousabout makingyournonprofitorganizationa success,considerenlistingtheservices ofaqualifiedaccountanttohelpwith thefinancialandbookkeepingtasks.
Thisdoesnotnecessarilyhavetobea paidposition.Bigaccountingfirms maybewillingtohelpinthiswayfor thepublicityyoucanofferthem.And newprofessionalsstartingtheircareers mayappreciatetheboost,too.
