The Best Franchises To Buy in 2023"

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F r o m E d i t o r ’ s D e s k

Franchisingisthekindofabusinessmodelthathascreatedastirinthismodernworld.Andwhy not!Withmultiplebenefits,itisoneofthebusinessesthatwithafixedmodulecanalsogenerategood revenue.Andtostartwithitall,franchisingisalsoabusinessmodulethatcanbemuchsaferandless risky.Itisunlessthefranchisordecidedtochooseadifferentstructure.

Andforthosewithahungertogrow,boththefranchisorandthefranchisee,thisprovestobethebestbusiness, asitguaranteesgrowthineveryaspect.

FeaturingforTheEnterpriseWorld’sthisissueofTheBestFranchisestoBuyin2023arethestoriesofsuch franchisors,whohavehelpedandinspiredmanytostartabusiness.

Forthecoverstory,readabout-

In2009,BrandonEzra(FounderandCEO)established ,apropertymanagementcompanythat GrandWelcome currentlyoverseesshort-termvacationhomesin16statesthroughouttheUS.Despitehishumblebeginningsas anoutdoorenthusiast,Brandon’sloveforthenaturalworldmotivatedhimtoinvestintheindustry

Withakeenfocusondeliveringhighrevenueforpropertyownersandtop-notchservicetoguests,Grand WelcomehasrapidlyexpandeditspresenceintheUS,currentlymanagingover1500vacationrentalproperties inthemostdesirablelocationsnationwide.

Despitetheindustry’slargestplayerscontrollinglessthan5%ofthemarketshare,GrandWelcomehas remainedasignificantforceandcontinuestoexpand.

In2019,GrandWelcomelaunchedafranchiseopportunity,whichcoincidedwiththeonsetofthepandemic. Despitethechallengesposedbytheglobalcrisis,thefranchiseopportunitysawsteadygrowththroughout2020 and2021andenjoyedsignificantgrowthin2022,withatotalof47franchisesawardedacross16USstatesby year-end.

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Forthecoverstory,readabout-

In2009,BrandonEzra(FounderandCEO)established ,a GrandWelcome propertymanagementcompanythatcurrentlyoverseesshort-termvacation homesin16statesthroughouttheUS.Despitehishumblebeginningsasan outdoorenthusiast,Brandon’sloveforthenaturalworldmotivatedhimto investintheindustry

Withakeenfocusondeliveringhighrevenueforpropertyownersandtopnotchservicetoguests,GrandWelcomehasrapidlyexpandeditspresencein theUS,currentlymanagingover1500vacationrentalpropertiesinthemost desirablelocationsnationwide.

Despitetheindustry’slargestplayerscontrollinglessthan5%ofthemarket share,GrandWelcomehasremainedasignificantforceandcontinuesto expand.

In2019,GrandWelcomelaunchedafranchiseopportunity,whichcoincided withtheonsetofthepandemic.Despitethechallengesposedbytheglobal crisis,thefranchiseopportunitysawsteadygrowththroughout2020and2021 andenjoyedsignificantgrowthin2022,withatotalof47franchisesawarded across16USstatesbyyear-end.

L E A D E R S I N S P O T L I G H T

Brandon Ezra | CEO

GrandWelcomeisarapidly expandingfranchisebrandin theshort-termvacationrental sector,providingfull-serviceproperty managementtobothownersand visitorsofshort-termrentalproperties. TheEnterpriseWorldisproudto introducethecompanytoTheBest Franchisestobuyin2023.

In2009,BrandonEzra(Founderand CEO)establishedGrandWelcome,a propertymanagementcompanythat currentlyoverseesshort-termvacation homesin16statesthroughouttheUS. Despitehishumblebeginningsasan outdoorenthusiast,Brandon’slovefor thenaturalworldmotivatedhimto investintheindustry

Thishasledtothegrowthofhis businessintooneofthemost prominentpropertymanagement companiesintheMammothLakes area.Startingwithalimitednumberof condominiums,Brandon’svisionand entrepreneurialspiritpropelledthe establishmentofGrandWelcome.

Asistypicalofmostsmallbusiness ownersinthevacationrentalindustry, Brandoninitiallyhadtoovercomethe lackofsupportandtraining. Nonetheless,hisentrepreneurialspirit andunwaveringcommitmenttogrowth enabledhimtodevelopcutting-edge systemsthatarebothuser-friendlyand translatabletoanyoneseekingto expandtheirexistingbusinessorenter theindustryanew.

Withakeenfocusondeliveringhigh revenueforpropertyownersandtopnotchservicetoguests,Grand Welcomehasrapidlyexpandedits presenceintheUS,currentlymanaging over1500vacationrentalpropertiesin themostdesirablelocations nationwide.

Despitetheindustry'slargestplayers controllinglessthan5%ofthemarket

share,GrandWelcomehasremained asignificantforceandcontinuesto expand.

In2019,GrandWelcomelauncheda franchiseopportunity,which coincidedwiththeonsetofthe pandemic.Despitethechallenges posedbytheglobalcrisis,the franchiseopportunitysawsteady growththroughout2020and2021 andenjoyedsignificantgrowthin 2022,withatotalof47franchises awardedacross16USstatesbyyearend.

Talkingaboutthefranchisegrowth, KitSteen(VPofSalesatGrand Welcome)says,“Eachindividual franchiseownerissouniqueand special.It’sauniqueopportunityto partnerwiththem,seetheindustry throughtheireyes,andwhile mentoringorcoaching,learnfrom themaswell.”

GrandWelcomehasreceived numerouspressmentionsandawards inrecentyears,attestingtothe company’sexcellenceandgrowthin thepropertymanagementindustry.In 2022,thecompanywasnamedto Fran-Serve’sFran-tastic500List, whichrecognizesoutstanding franchiseopportunities.

Itwasalsorecognizedasoneofthe topnewandemergingfranchisesby Entrepreneurmagazine.The InternationalFranchiseAssociation awardedStevenBrown,aGrand WelcomefranchiseeinNashvilleand Austin,theFranchiseeoftheYear honor

Additionally,throughaunique partnershipwithThirdHome, vacationhomeownerscanusetheir luxurysecondhometotravelthe world.In2021,GrandWelcomewas namedtoRental’sUnited’sTop50 VacationRentalPropertyManagers

Each individual franchise owner is so unique and special. It’s a unique opportunity to partner with them, see the industry through their eyes, and while mentoring or coaching, learn from them as well.

intheWorld,furthersolidifyingits positionasatopplayerintheindustry Recently.GrandWelcomeofthe Ozarksfranchiseeshavewonthe FranchiseeoftheYearawardbythe IFA(InternationalFranchise Association).

TheFacebehindtheCurtain

Forentrepreneurs,achievingabalance betweengrowthandsustainabilitycan beachallengingtask.Theymust allocateresourcesequallytosupport theirteamsandclients,andavoid overextendingthemselves,especially duringtheearlystagesofgrowth.

Aperfectexampleofasteadfast entrepreneurisBrandonEzra.Foras longashecanremember,hehasbeena businessowner.Duetothelackof corporateoptionswhenhewas growingupinSouthAfrica, entrepreneurshipwasessential. Brandonhasworkedmanyjobsand triedvariousbusinessesinhisearly career.Fortunately,hestumbledupon thevacationrentalindustry,whichhas beenasignificantpartofhislifefor over20years.

Brandonaddsaboutthekey achievementsofhisentrepreneurial journey,“Itwouldhavetobebuilding afranchisethatisdoingsowelland supportingsomanycommunitiesin doingso.Imeasuresuccessbyhow ourfranchiseesaredoing.Ithinkthat shouldalwaysbethehallmarkofany franchisor.”

BrandonbeyondtheCabin

Brandonisanavidreaderwhohasa loveforbooks,andamonghis collectionofpreferredbooks,hehasa currentfavorite,TheOneThing.This bookhascaughthisattentionbecause ofitsdiscussionontheimportanceof focusandresilience,twoqualitiesthat hebelievesareessentialforsuccessin entrepreneurship.

C O V E R S T O R Y

Asanentrepreneurhimself,Brandon knowsthechallengesofstaying focusedandremainingresilientinthe faceofadversity.Heunderstandsthatit takesdedicationandperseveranceto achievesuccessandthatthesequalities arewhatdifferentiatesuccessful entrepreneursfromthosewhofall short.

Moreover,Brandonhasgreat admirationforElonMusk,whois knownforhisvisionaryleadershipand innovativeapproachtobusiness.Musk hasdemonstratedremarkableresilience andfocusinhispursuitofgroundbreakingtechnology,suchashiswork withTeslaandSpaceX.Brandonsees Muskasaninspirationandamodelfor whatispossiblewhenanentrepreneur isfocusedanddeterminedintheir vision.

Brandonalsofindsinspirationinthe quote–Nothinggreatwasever achievedwithoutenthusiasmbyRalph WaldoEmerson.Hebelievesthat maintainingconstantvigilanceis essentialtoachievinggreatness.

Hesays,“Stayfocusedonyourhealth, yourfamily,andyourbusiness.Do yourbesttonotletoutsideinfluences affectyourdecision-makingandtry andoverextendyourself.”

LeadingfromtheFront AlongsideBrandonandKit,Matthew Clare(SeniorVicePresidentCommercial)andKevinDrudge (SeniorVicePresidentofFranchise Development)arealsoplayingan importantroleinthecompany’s growth.Matthewmentionsthatthe teamatGrandWelcomeismadeupof industryveteransaswellaspeople wholovetoplayaroleinbuilding somethingbiggerthanthemselves. Thisteamspendseachdaysupporting entrepreneursastheyworktobuild theirbusinessesandraisethestandard

forhospitalityintheirdestination.“It isaspecialgroupwehavehereat GrandWelcome,”headds.

Theroleofaleaderiscrucialin ensuringeveryoneintheteamis productiveandmotivated.Expressing hisviewsontheresponsibilitiesofan entrepreneur,Kevinsays,“Beingable tofaceamoderateamountofriskand dealwithchallengesandchangeona regularbasis.Alsobeingresourceful andcontinuingtostreamlineoperations andcreateefficiencies.”Accordingto Kevin,anentrepreneurshouldalways bewillingtoreinvestinanexisting businessorinnewones.

RoadblocksalongtheWay

Withinthebusinessworld,eachsector hasitsownrequirementsand challenges.Someoftheissues drasticallyaffectbusinessesand organizationsacrossarangeof industriesandsectors.Everybusiness strivestomaintainthequalityofits customerrelationships,thevibrancyof itsbrands,andthesatisfactionofits workforce.Acompanythatis successfulovercomesobstaclestoset itselfapartfromitscompetitors.

Similarchallengeswerefacedby GrandWelcome,especiallyasastartup.Theywerecertainlymanyand consistent.Brandonsays,“When startinganenterpriselikethisyou reallydonotknowwhatyou’regetting intountilyou’reinit.Thatsaidmy attitudehasalwaysbeentoaddress challengesonechallengeatatimeand notlooktoofarintothefuture.Ihave surroundedmyselfwithgreatpeople andthathasmadeallthedifferencein theworld.”

Brandonmentionsthathavingenough cashtokeepupwithyourgrowthis criticalandhighlyrecommendsnot beingundercapitalized.Headdsthat nothingwillkillabusinessquicker

thanalackofcashevenifyouare profitable.“I’minanindustrythatis developingandintheearlydayswas veryunderdeveloped.Thiscreated someproblemswithvendorsand simplyfindingtherightpeopleto scalethisbusiness,”assertsBrandon.

Priortolaunchingthefranchise,the biggestchallengeswerethat technologyhadnotmadeitswayinto theshort-termrentalindustrymuch. CompanieslikeAirbnbandVRBO werenotaroundandcertainlynot mainstreamliketheyaretoday.And

allthetechnologythataccompanied thathadn'tevolvedyeteither.In launchingthefranchise,oneofthe biggestinitialchallengesGrand Welcomefacedwaslaunchingin Decemberof2019,rightbeforethe. COVID-19pandemichit.That obviouslysloweditsgrowthinthe beginning.

TriggersofGrowth

Thecompany’srealgrowthbeganto takeoffafteritstartedoffering franchises,whichprovedtobeamore

suitablebusinessmodelcomparedtoa largecorporatestructure.Despitethe inherentchallengesinrunninga franchise,itwastheperfectapproach fortheirbusiness.

Thesuccessoftheinitialfranchisees helpedthecompanyachievesignificant growthandcontinuedsuccess. Additionally,thecompanyattracted greatpeoplewhocontributedtoits success.Thekeytoanycompany’s successisthequalityofitspeople.The companyiscommittedtomaking decisionsthatbenefittheentire

franchisesystem,andtheyarehonest withthemselvesinthisregard.

Kitadds,“Ithinkoneofthebiggest turningpointscamewhenwebeganto hireindustrysalesprofessionalsto assistourfranchiseownerswithunit growth.Thesalesteamisahighly trainedandsuccessfulgroupof professionalswithanaccumulationof over150yearsofindustryexperience. Collectively,theyworktogetherto helpourfranchiseownersbuilddensity intheirmarkets.”

Kevinmentionsthattheabilitytoadapt andinnovateinahighlydynamic industryisalsoaprominentreason drivingthecompany’sgrowth.Grand Welcomeisastrongcompany financiallythatdevelopedastrong businessbasethroughcorporate operationswhiledefiningthe franchisingmodeltogotomarket with.Thestrategyislikenootherin theindustrytothispointandisneeded andwell-received.GrandWelcome continuestodialinthefranchise businessmodelandmakeitstronger forfuturesuccess.

GrandWelcomehassettledonthe Franchisemodelasitspathforgrowth. Expandingacorporateentityis incrediblychallengingandcostly With thefranchisemodel,itgetstosharethe successofitsapproachwith entrepreneursfromalloverthe country.Thedemandhasbeen tremendous,andGrandWelcomehas farfewerobstaclesforexpansionthan acorporateentitywould.

Statistics

AverageTotalRevenue:$4,180,546

AverageGrossProfit:$902,368

AverageNetFranchiseeIncome: $456,180AverageAnnualRevenuePer Property:$68,193

*FiguresabovearepertheGrand WelcomeFranchiseDisclosure Document(FDD)Item19reflecting performancefor2021.Morefinancial performancerepresentationdetailsare providedintheFDD.Torequestyour copyoftheGrandWelcomeFDD pleasesubmityourapplicationtoday

SuccessCatalyst

Inthehighlyfragmentedshort-term vacationrentalindustry,Grand Welcomeisleadingtheway.This industryhasonlyafewnationalnonfranchisedcompetitorsmanagingtens ofthousandsofpropertiesandtensof thousandsoflocalboutiquemanagers, individuallyhandlinglessthan20 properties.Infact,onlyasmall

percentageofvacationrentalmanagers overseeover100properties.

GrandWelcomeoffersthebestofboth worldsbycombiningtheefficiencyof thelargernationalmanagerswiththe localboutiquestyleofsmaller managers.Thisisachievedthrough franchising,wherelocallyownedand operatedfranchiseescanbenefitfroma provenmodel,systems,technology, andprocessestoachievequicksuccess. Unlikeotherindustries,thesizeofthe territoryorthenumberoflocations doesnotimpactthepotentialfor growthinthevacationrentalmarket. WithGrandWelcome,franchiseeshave thepotentialtoquicklygrowand expandtheirbusinessbyaddingnew vacationpropertiestotheirprogram. Themorepropertiesadded,thegreater thepotentialforearning.

TurnkeyFranchiseOpportunity

Theturnkeyfranchiseopportunity offeredbyGrandWelcomemeans

franchiseesdon’tneedtostressabout revenuemanagement,backend support,reservations,technology,and optionalcustomerservice.The company’ssuperiortechnology,proven operationalmodel,anddedicated supportteamsareallinplaceand scalabletomakegrowingtheir businessaseasyaspossible.

GrandWelcomeaimstoreshapethe vacationrentalindustry.Itisexpanding intonewterritoriesandlocations acrosstheUnitedStatesandsoontobe international.Onceafranchisee launchestheirownfranchise,their maingoalistoacquirehomeownersto addtotheirfull-servicevacationrental managementportfolio.

Thecompanyalsohandlesonboarding andlistingnewpropertiesforits franchisees.Itmanageseverything relatedtogeneratingthehighest possiblerevenueontheirpropertiesto generatinggueststobookstaysatthe properties.GrandWelcomehas

multipleteamsthatworkeverydayto ensurethebestresultsandinvest heavilyintechnologyandsystemsto supporttheefforts.It’scompletely hands-offforthefranchiseestofocus onotheraspectsoftheirbusiness.

GrandWelcomealsostaffsateamto handleanythingguestsneedasit relatestoreservations.Itprovides guestswithassistanceinanything relatedtobookingareservation, makingchangestoexisting reservations,directionstoproperties, andevenliaisingbetweenAirBNBor otherOnlineTravelAgencysupport teams.Guestscanalsobooktheirstays onitswebsite, www.grandwelcome.com

AStepAhead

TheapproachadoptedbyGrand Welcomeisbottom-up,whichmeans thattheconcernsandprioritiesof franchiseesaregiventoppriority The companycontinuouslymakessmall andbigadjustmentsonadaily,weekly,

andmonthlybasistobettersupportits franchisees.Thissustainedefforthas resultedinsignificantandnoteworthy changesthathavegiventhecompanya competitiveedgeinthemarket.

Thecompanyrecognizesthat technologyisacriticalaspectof successinthemodernbusiness landscape,andassuch,isinvesting heavilyinthisarea.Theseinvestments areaimedatdevelopingtechnology solutionsthatcandriveefficiencyand growthforfranchisees.

Forthepasttwoyearsinarow,Grand Welcomehashadtwoofitsfranchisees winthefranchiseeoftheyearaward withtheIFA(InternationalFranchise Association).Forafranchisethathas beeninbusinessforjustafewyears, thisisaprettyremarkable accomplishment.Forthisandmany otheraccomplishments,Brandonis gratefultothesefranchiseesandallthe otherfranchiseesthatthecompany workswith.

WHY A BOSTON YOUR SUMMER

Beantown,aslocalslovinglycall Boston,isacitywithabundanthistory anddiverseculture.Evenifyouarea non-historybuff,aBostontouroffersa varietyofthingsthatwillcatertoyour tasteforafunvisit.

AsoneoftheoldestcitiesintheUSA, Boston'shistorydatesbacktothe17th century,withthecityplayingapivotal roleintheAmericanRevolution. Today,itisahubofintellectualand culturalactivity,withinstitutionslike HarvardUniversityandMassachusetts InstituteofTechnology(MIT)located withinitsborders.

Bostonisalsoknownforitsnumerous museums,galleries,andcultural institutions,aswellasitsthriving sportsculture,withfanspassionately supportingtheirfavoriteteams.The cityishometothefamousBoston Marathon,oneoftheoldestandmost prestigiouslong-distancerunning eventsintheworld.

Finally,withthediverseandvibrant culinaryscene,Bostonisconsidereda foodlover'sparadisebymany,offering everythingfromtraditionalNew Englandseafoodtointernational cuisine.Additionally,youaresureto meetsomewarm,welcomingpeople whowillmakeyougrinwiththeir hospitality

PlanningaBostontour?Inthisblog, we'lldigdeeperintowhatthecityof Bostonhastooffertomakeyour Bostontouraonetoremember

BHistoricalSignificanceofBoston

Boston,acityrichinhistory,also providedasignificantculturalvalue.In 1630,PuritanstravelingfromEngland foundedBostonwhiletheywereseeking religiousfreedom.Innotime,thecity becameahubforNewEngland's economic,political,academic, commercial,andfinancialactivity

DuringtheAmericanRevolution,oneof themajorhistoricaleventsoftheUSA, Bostonplayedacentralrole.Thecity witnessedmanyeventsthatultimately ledtothewar Asaresult,considered theBirthplaceoftheAmerican Revolutionbymany

Top5HistoricLandmarksyoucan't missonBostonTour

1.BostonTeaPartyMuseum

ThisfloatingBostonTeaPartymuseum givesyouapeekintoBoston'shistory Youwillgettolivethroughamultifacetedexperienceofliveactors,teathrowingre-enactments,technologically advancedinteractiveexhibits, authenticallyrestoredteaships,andan award-winningfilm.

2.SymphonyHall

Sinceitsfirstconcertin1881,this SymphonyHallcontinuestotreat peoplewithitsconcertperformances eventoday.Inaddition,thehallalso reachesmillionsofpeoplethroughthe Internet,radio,television,educational programs,recordings,andtours.

3.MuseumofAfricanAmerican History

AsthebiggestmuseuminNew England,TheMuseumofAfrican AmericanHistorydoesatremendous joblettingyouinonauthentic representationsofthe18thand19th centuries.Itisatreatforhistorybuffs, asyoulearnaboutAfricanAmericans' contributions.

4.USSConstitutionMuseum

LocatedontheCharlestownNavyYard ofNationalHistoricalPark,the Museumshowcasesinteresting informationabouttheConstitution. Includingitsdesigners,andpeoplewho builtandsailedit.Avisitwillletyou engagewiththehistoryofthe Constitutionthroughcaptivating stories.

5.ThePaulRevereHouse

Originallybuiltin1680,PaulRevere, anAmericansilversmith,boughtthis housein1770.Today,itisoneofthe mostsignificantpiecesoftheAmerican Revolutionandhistoryandamajor touristattractionthatwillmakeyour Bostontourmemorable.

Personalitiesyoudidn'tknowwere Bostonians

ApivotalpersonalityofAmerica, BenjaminFranklinwasoneofthe foundingfathersoftheUnitedStates. Hisvalueswerealwaysaimedtoward makingsocietyabetterplacetolive. Oneofthebestexamplesofhisvalues ishisinventions.Despiteinventing manythings,heneverpatentedthem justformoney,withthebeliefthatthey aretoolstoupliftpeople'sstandardof living.

Ifyou'refamiliarwiththepopular sitcom“TheOffice”(youprobablyare), thenwedon'tneedtotellyouabout Jim,andhispranksonDwight-a popularcharacterfromthesitcom.John Krasinskiwasrecentlynamed“the100 mostinfluentialpeopleintheworld”in 2018,byTimesMagazine.Amanof manytalents,Johnismostlyrecognized forhisactingwork.Althoughhehas alsoworkedasaproducer,and sometimes,directoraswell.

1.BenjaminFranklin

2.JohnKrasinski

3.UmaThurman

Afterheramazingactingperformancein“PulpFiction”,apopulardarkcomedy, UmaThurmanrosetofameforhercharacterportrayalofMiaWallace.In additiontothat,herroleinKillBillhasalsowonnumerousawardsandreceived apositiveresponsefromaroundtheglobe.

4.ChrisEvans

Yes,youhearditright.Ourveryown“CaptainAmerica”isaBostonian.This rolefromtheMarvelCinematicUniverse(MCU)iswhatgainedhimimmense popularityandfansaroundtheworld,helpinghimreachhiscareer'smountaintop. Beforethisrole,heplayedsomeminorrolesinfilmsandalsonumerous supportingroles.

5.EdgarAllanPoe

Bornon19thJanuary1809,EdgarAllanPoeisawriter,poet,editor,andliterary criticfromBoston.Edgarisoftenassociatedwiththe'AmericanRomantic Movement',andhistalesofMysteryandMacabre.Furthermore,hispoems“The Raven”and“AnnabelLee”areamongEdgar'smostpopularworks.

3ThingsthatwillmakeyourBostonTourMemorable

HereisalistofthingsthatmakeyourvisittoBostonatreat:

1.TheFood

Traditionally,Bostonisfamousforitsbakedbeans.Butthegoodnewsisthatno matteryourpalette,withadiverserangeofcuisinesandrestaurants,Bostonis suretosatisfyyourtastebuds.

Besidestraditionaldishes,Bostonservesexceptionalseafoodaswell.From deliciousoysterstofreshlobstersandvariousfish,Bostonisheavenforseafood enthusiasts.

Thelistdoesn'tstopthere.Boston'sfoodisinfluencedbynotjustAmerican dishes,butglobalcuisineaswell.Inconclusion,ifyou'reafoodie,thefoodscene inBostonisboundtoleaveyouawestruck.

2.TheCulture

It'snotasurprisethatmanycallBostonaculturalcenter.Thecityholdspeople fromavarietyofethnicandculturalbackgroundsinitsarms.Itisworthnoting thatgreaterNewEnglandhasanenormousinfluenceonmanyculturalaspectsof thecity.Onesuchaspectistherenowned“BostonAccent.”

Additionally,BostonisahubformusicloverswithplacesliketheBoston SymphonyOrchestra,theFineArtsBostonMuseumforliteraturefans,numerous librariesforbookworms,andmore.Asavisitor,youdon'thavetoworryabout gettingbored,asthecityofferssomethingforeveryone.

3.TheNight-Life

Simplysaid,thenightlifeinBostonisLIT Asthesungoesdown,Bostontruly startsexpressingitslivelyvibes.Fromnightclubstonightmuseums,thecityof

Bostonisalwaysreadytomakeyour nightmemorable.Ifyou'reanightowl planningatriptoBoston,thenightlife scenewilltrulyrockyourworld.

IdealWaystoExploreBoston's Beauty

Forthemostpart,adowntownBoston tourisabreeze,whichissomewhat relatedtothecity'scompactsize.On theotherhand,drivingdowntownis anothergamealtogether.Why? BecauseBostonhasaveryoldfashionedroadlayoutandinsufficient parkingoptions.

Ontheotherhand,MBTA,Boston's publictransportsystem,isniftyand inexpensivetoexplorethecity You canwitnessCambridge,nearby suburbs,andmanymoreunmissable attractionsonyourBostontour

Interestingly,walkingthroughBoston couldhelpyougetacloserlookatthe city,withoutspendingmuchtime. Walkingforanhourorso,youcould exploreplentyofcharmingplaces.The placesincludeCharlesRiverEsplanade orCambridge,whereyouwillbe treatedtoamesmerizingviewofthe cityskyline.

Ifnoneofthatworksforyou,there's alwaysataxi.Boston'staxisare generallyavailableandeasytoflag down.Thisisanidealoptionifyou're planningtotravelaftertheoperational hoursofMBTA.

CostofLivinginBoston

Incontrasttoitscompactsize,a Bostontourtakesquiteabigchunkout ofyourpocket.Whileplanningyour Bostonvisit,makesuretotalktocity realtorsforthebestaccommodation dealsaroundthecity.

Allinall,ifbudgetisnotanissuefor you,Boston'squalityoflifewillleave youecstatic.

WhenshouldyouplanaBoston Tour?

Bostonweatherisamixedbag.To makethemostoutofyourvisit,make sureyouplanyourBostontripbetween themonthsofJuneandOctober.Why? Becausethesummerduringthistimeis mild,withtemperaturesanywhere between15to28degreescelsius.If you'resomeonewhoisplanning outdooractivities,thenthisisyour timetoshine.

Thenumberoftouristvisitsdrops significantlybetweenMarchandMay, andrightfullyso.TheBostonclimate duringthesemonthsisverydryand cold.

Rich,Vibrant,yetUnique Bostonisacitywitharichhistory, vibrantculture,anduniquecharacter.

FromitsroleintheAmerican Revolutiontoitsmodern-daystatusas acenterforinnovationandintellectual activity,aBostontourhasmuchto offerforvisitorsandresidentsalike.

Whetheryou'reexploringthecity's numerousmuseumsandcultural institutions,cheeringonthelocal sportsteams,orindulginginthe diverseculinaryscene,youwillnever runoutofthingstodoinBoston.If you'replanningatriptotheUnited States,besuretoputBostontouron yourlist-youwon'tbedisappointed!

Bothmarketingandsalesneedto

worktogethertounderstandthe painpointsoftargetpersonas anddevelopanactionplanfor generatinghigh-qualityleadstodrive theirbusinessgoals.

Tomakeyourjobeasier,we’ve compiledalistof11B2BLeads generationtacticsthatwillhelpyou capturepaidandorganicleadsand generatehigherconversionsforyour business.

HereisHowtoGenerateB2BLeads:11 TacticsThatGetResults;

1.Developasystemtoroutinelyhost webinars

Inamarketwhere91%ofB2BLeads professionalsbelievewebinarsaretheir favoritesortoftrainingmaterial,it’s clearyoushouldpayattentiontowhat theywant.Webinarsarefrequently rankedasthemostsuccessfulB2B Leadscontentformat,buttheymaybe time-consumingtoorganizeand conduct.

2.Alteryourblogentriesinto comprehensivetutorials. Again,thisisatried-and-truemethod forgeneratingnewleads,butwithtactic #8,wereallycrankthingsupanotch. Thegreatthingaboutthistacticisthat youareprobablycurrentlyspendinga lotoftime,energy,andmoney developingcontentforvariousonline outlets.

Yourgoalistomaximizethereturnon thatfinancialcommitment.

Therefore,itmakesperfectsensetotake thatmaterial,organizeitinappropriate groupings,andthentransformitinto muchbiggerpiecesofcontent.Business ownerswillbeinterestedin downloadingacompilationofallof yourblogpostingsonthetopicof businessmanagement,forinstance.

3.Generateemailleadsfromvideo views

Youalsodon’twantprospective prospectstojustviewyourvideo materialandthenvanish.You’veputin alotofefforttogetyourvideoviewed bythisprospect;itwouldbesillyto justsitbackandwatchthemgo withoutsayinganything.

4.Segmentyourcontentstrategy

Evenwhileyou’llheartheterm “segmentation”mostofteninthe contextofemailmarketing,it’sjustas relevantwhendiscussingcontent marketing.Nomatterwhetherit’sa blogpost,anemail,oraproduct description,ifyoucreatecontentwith awidetargetaudienceinmind,you’re lesslikelytocatertothespecificneeds ofthataudience,whichiswhat motivatesB2BLeadscustomersto takeaction.

business-to-businessadvertisersfrom usingthenetwork.Afterall,LinkedIn allowsyoutoadvancenaturally,but Facebookadvertisementsare prohibitivelyexpensive.

7.Optimizeyouremailmarketing effortsformaximumreturnon investment

Marketingautomationisoneofthe mostpopularnewapproachestoemail marketing,andithasprovenvery effectiveformanyB2BLeads companies.

5.

PromoteyourB2BLeads generationcontentonTwitter

Fromitsinceptionin2016tillnow, Twitterhashadaquitepeculiarhistory Inreality,thecorporationisshiftingits brandingawayfrom“socialnetwork” andtoward“newsplatform”inthe mainappstores.

EvenwhileTwitterwillstillbeusedby manyasasocialnetworkinthe foreseeablefuture,theshiftin classificationrevealsinterestingfacts aboutitsusers.

Twitterisaplatformforindividualsto keepupwiththenewsandinformation theycareabout;thisisthefunction B2BLeadsbusinessesshouldplayon theplatform.

6.UseLinkedInAdvertisingto targetbigspenders

Iwon’tattempttosugarcoatit; LinkedInadvertisingaren’tcheap.It’s ironic,therefore,thatthisdeters

Confusedbyallthehubbubabout “marketingautomation”?Havealook atthis.Essentially,automation eliminatestheneedforhumanlabor associatedwithmanagingsegmented lists,targetinguserbehaviors,anda plethoraofothertasksthatcan transformyouremailmarketing strategyfromblahtoexcellent, allowingyoutodothingslikerecover 50%ofabandonedcartsormultiply salesby5times.

8. MakeuseofFacebook’stargeting features

WehavealreadydiscussedFacebook’s superiortargetingpossibilitiesonour blog,andwestandbythatassessment. Facebook’sabilitytoeffectively capitalizeonthevastamountsofuser dataitcollectswitheachapplaunch hasbeenvitaltothecompany’ssuccess inthesocialadvertisingspace.

IthasalsobeenessentialinFacebook’s successinbusiness-to-business marketing,whichisnowonparwith thatofbusiness-to-consumerefforts.

9.Buildyourownonlinecommunity

It’snosecretthatonlinecommunities likeRedditandQuorahavealotof influence.Creatinggroupsonnetworks likeLinkedInandFacebook,which provideparticularfunctionalityfor

this,hasproventobeoneofthemost effectiveB2BLeadmarketing techniques.

Aswe’veseen,SEMrusheven managedtoestablishitsown communityonTwitter,despitethefact thatTwitterdoesn’tprovidethesame levelofsupportfordoingso.

10.Convertemailleadsinto… additionalemailleadsbylaunching areferralcampaign

Convertingyourcurrentleadsand customersintobrandnewonesis reallyfulfilling,particularlywhenthey domostoftheeffortthemselves.

Here’swherereferralmarketingreally shine,particularlywhenrunentirely automatically

11.GuestBlogging

Postingrelevantmaterialonyourown websitemayonlyprovideyouwitha limitedamountoftraffictoattract prospects.However,attemptingtopublish materialonnumerousthird-partysites providesyouwithendlessexposureand placesyouinfrontofindividualswho havenotyetfoundyou.Itisbeneficialin

BottomLine

Followingtheleadgenerationstrategies we’velookedatinthisarticle,thekey

questionnowishowmanyleadscan youhandle?Therecomesapoint whereyouendupwithmoreleads thanyoursalesprocesscandeal withbutthere’sasolutionforthis problemaswell.

Automationmeansyoucanhandle vastnumbersofleadswithoutthe manualworkloadandyoucantakea lookatourarticlesonB2BLeads segmentationandlead qualification/scoringtolearnhow youcanprioritisethemostvaluable leadstoyourbusiness.

Yesterday,oneofmyfriends

bought(whathethoughtwas) anAdidashoodiefromalocal shop.Iwassurprisedtoseethepriceof thehoodie.However,myawelasted onlyuntilIsawthespellingofAdidas onthehoodie.Justifyingitsprice,it wasspelled“Adibas”.Whileitmade forahilariousmoment,itwasan exampleofabrandgrowingsobigthat peopleweresellingproductswitha similar-lookingnameandlogoand customerswerestillbuyingthem. Tome,thiswasatestamenttothe successstoryofAdidas.Inthisarticle, wewilltakeyouthroughthesuccess storyofAdidasandthefactorsdirectly orindirectlyinvolvedinit.

WhatexactlyisAdidas?

Adidas(spelled“adidas”bythe corporation)isanabbreviationofthe

nameofthebrand'sfounder,Adolf (“Adi”)Dassler.FollowingWorldWar I,theDasslerfamilystartedproducing shoes.JesseOwens,anAmericantrack andfieldgreat,woreshoesthatwere supposedlyagiftfromAdiDassler duringthe1936BerlinOlympics.

Today,Adidas(fullnameAdidasAG) isaGermanmakerofsportsshoes, clothing,andsportingaccessories.In theearlytwenty-firstcentury,itwas Europe'sbiggestsportswearproducer andtheworld'ssecond-largestafter Nike.Adidasgoodshavehistorically beenidentifiedbyathree-stripe trademark,whichisstillusedinthe company'smodern“trefoil”and “mountain”logos.Herzogenaurach, Germany,isthecompany's headquarters.Thiswasthebeginning ofthesuccessstoryofAdidas.

PeepingintotheHistoryofAdidas!

Duringthe1950s,Adidasgained significantpopularityassoccerplayers startedusingthecompany'sshoes, whichwerelightweightandincluded screw-incleats.Thefirmsubsequently expandedintorecreationalitems, launchingsoccerfootballsin1963. Fouryearslater,Adidasstarted producingclothing.Adidaswasthe leadingbrandinsportingshoesfor manyyears,butcompetitionintensified throughoutthe1970s,particularlyfrom upstartmanufacturerssuchasNike.

AdiDasslerdiedin1978,anddespite aninnovativeendorsement

arrangementwiththerapgroupRunD.M.C.,authorsofthepopularsong“My Adidas,”thebrandendureddeclining marketsharethroughoutthe1980s (1986).In2016,thefirmannounceda newpartnershipwithartistand entrepreneurKanyeWest.Herearethe twoinstancesthathighlightthe beginningofthesuccessstoryofAdidas.

Ÿ JesseOwens,anAmericanathlete whoworeAdidasshoesandwonfour goldmedalsinthe1936Olympics, madethecompanyrenownedacross theworld.

Ÿ TheGermanfootballteam,wearing Adidasshoes,thenwontheWorld Cupfinalmatchin1954.

HowmuchAdidasspendson Marketing?

Marketingisthebackboneofa businessandgoodcompaniesoften putahighemphasisontheir marketingstrategies.Thesuccess storyofAdidastooisincomplete withoutanexclusivefocuson marketing.Intheyearsbeforethe coronavirusepidemic,itgradually increaseditsmarketingbudget,which reached3.04billionUSdollarsin 2019.Whileinvestmentfellbyover 670millionUSdollarsin2020,the corporationincreaseditsexpenditure to2.5billionin2021.

TheAdidasGroup'smarketing expenditurescomprisebothpointof-saleinvestments,suchasin-store advertisingandshopfittings,and marketinginvestments,suchas sponsorshipcontracts,media advertising,andevents.This investmentlookstobepayingoff, withtheAdidasbrand'sworthmore thantriplingfrom2016toaround 16.48billionUSdollarsin2020. Furthermore,its2018“Originalis NeverFinished”campaignwas namedoneoftheworld'smost effectiveadvertisingeffortsin2018. However,Adidas'brandworthfell bymorethantwobilliondollarsin 2021,thusitremainstobeseen howthefirmdoesinthenextyears.

Ad Campaigns that proved

“Impossible is Nothing”!

Herearesomeadcampaignsthat playedacrucialroleinthestory ofAdidas.

Ÿ The'AllInOrNothing' Campaign

The'allinornothing'adis Adidas'mostexpensivemedia campaigntodate.Itisledbya televisioncommercial(seeabove) titled'LeoMessi'sWorldCup Dream,'whichincludesbrand ambassadorsliketheeponymous Argentinestriker,DaniAlves,and LuisSuárez,aswellasatuneby KanyeWest.

“Thisadvertisementillustratesthe

“Thisadvertisementillustratesthe “#allinornothing”mindsetby demonstratingthedevotionand commitmentnecessarytowinthis fantasticchampionship,”saysTom Ramsden,globalbrandmarketing directorofAdidasfootball.“Anything lessthan100%effortwillnotwinthe WorldCup.AtAdidas,wethinkthat being'allin'istheonlywaytoplay sport,unleashyourpotential,andgetthe mostoutofsport'sgreatestevent,”he adds.

TheTVcommercial,createdby TBWA/Worldwideanddirectedby FernandoMeirellesoftheCityofGod, airsduringcoverageoftonight's(May 23)ChampionsLeaguefinalandis supportedbysocial,in-store,andecommercepushes,aswellasexperiential andPRactivitythatwillseeabranded mediahubondisplaythroughoutBrazil. Adidas'marketingspendingunderscores thesignificanceoftheWorldCupasit seekstostaveoffcompetitorNike'sdrive forprimacyinthefootballclothing industry

Ÿ ImpossibleisNothing

Oneofthemostnoteworthycampaigns forthefirm,thecampaignwascreatedby 180/TBWAinAmsterdam,although TBWAChiatDayinSanFranciscoalso contributedsignificantly Thisadvertisementfeaturedfootball greatDavidBeckhamandboxinghero MuhammadAli.

ThatiswhyAdidas'new“Impossibleis Nothing”adstrikesthetargetintermsof inclusivemarketing.Theadoffers personaldocumentary-stylevideosofa rangeofathletesandotherhighly chronicledpersonsfromacrosstheglobe, illustratingtheirpathstogreatness.

Whatmakestheadvertisingstandoutis howdiverseitisintermsofsports, genders,races,andcultures.

Ÿ AllAdidas

The“allAdidas”campaignhighlights thebrand'sreachacrossseveralsports, cultures,andlifestyles,withcelebrities likefootballplayersLionelMessiand DavidBeckham,NBAstarDerrick Rose,andmusicsensationKatyPerry.

Competitors that made it difficult for Adidas!

Toestablishitselfamongthebest, companieshavetobeabreastofwhat's goingoninthemarket.New competitorsemergeeveryday,posing criticalchallengesforcompaniesand leaders.Adidashasalsoconquered manycompetitorstoreachwhereitis today.Herearetheprominent competitorsinthestoryofAdidasthat madelifedifficultforthecompany

3.NewBalance

NewBalanceisanAmerican multinationalcorporationwith manufacturingoperationsintheUnited StatesandtheUnitedKingdom.The itemsofthisfirmaremorecostlythan thoseofrivalssuchasAdidas,Nike, andUnderArmour.Therationalefora premiumpriceisproductqualityand technologicalintegration,aswellasthe factthatcustomersintheUnitedStates andtheUnitedKingdomalwaysfavor high-qualityitems.Inthefootwearand clothingcategories,NewBalanceis posingasignificantcompetitionin frontofAdidasandnumerousother well-knowncompanies.

Doyouknowwhotheworld'sleading footwearandclothesbrandis?Nikeis theonlyappropriateresponse.Itisone ofthemosttrustedbrandsinsearchof inspirationandinvocationinthelives ofallpeoplewhohaveabody.Nikevs. Adidashaslongbeenatopicofdebate amongpeople.Thankstoitsconstant pursuitforexcellence,Nikehas propelledAdidastocomeupwithnew, moreinnovativeproducts.

FilaisaKoreansportsbusinessthat makesandsellsfootwearandgearfor bothsportsandleisure.Filaisan excellentoptionforthemajorityof individualsinanysociety'smiddle class.Filahasalonghistoryof sponsorship,includingtheAustralian cricketteam,theKoreanfootballteam, andmanymore.Thecorporationoften supportsevents,andmanyathletesand sportsfiguresserveasbrand ambassadors.FILAhasalsochallenged Adidaswithitsseveralproducts.

PUMAisanothersignificantAdidas opponentworthnoting.Thereasonfor thisisthatPumaandAdidaswere previouslyrunbyRudolfandAdolf underthebrandnameGebrüder DasslerSchuhfabrik.Later,their relationshipdeteriorated,andthe corporationwassplitintotwofirms, AdidasandPUMA.PUMAisnow fightinginthemarketwiththeAdidas brand.

Anotherpopularsports,footwear,and casualclothesbusinesslaunchedin 1996.Theorganizationhasshowna strongcommitmenttothegarmentand footwearindustries.UA'sbusiness operations,accordingtothefirm annualreport,aretodesign,market, andsellfootwear,performancegear, andassociatedaccessoriesforwomen, men,andyouth.UnderArmouritems arewornbyathletesandactive lifestylecustomersrangingfrom adolescentstoprofessionals.Its clothinggoodsaccountedfor66%of

1.Nike

2.Puma

4.FILA

5.UnderArmour

itsincome,whileNorthAmerica accountedfor76%.Withouta question,UnderArmourisa formidableopponenttoAdidas.

ControversiesintheStoryofAdidas

Thejourneyofsuccessfulcompaniesis oftenaccompaniedbycontroversies. ThestoryofAdidasisalsoincomplete withoutcontroversiesthatshookthe businesstoitscore.Herearetwoofthe majorAdidascontroversies.

1.

Adidasattemptedtolaunchashoein 2012thatwasafarcryfromits

customarysleek,athleticfootwear(via CNN).TheJSRoundhouseMaids wereeye-catchingstreetshoeswitha uniquedesignfeature:theywerelinked toayellowrubbershackle,whichwas usedto“lock”theuser'sfoottotheleg withachain.“Gotasneakergameso hotyoulockyoursneakerstoyour ankles?”statedtheproduct'sFacebook announcement.

TheJeremyScott-designedshoes,on theotherhand,hadamajorflaw.Not surprisingly(exceptforAdidas),a shackle-themedsneakerdidnotgo downwellinanationwithadarkand well-documentedhistoryofslavery. Manyindividuals,notablycivilrights iconReverendJesseJackson,

expressedoutrageovertheshoe's design,claimingthatitremindedthem ofslavery AdidassaidthattheJS RoundhouseMidwasallaboutfashion andhadnothingtodowithslavery Recognizingthattheshoewasalost cause,thefirmapologizedand terminatedtheproduct.

2.

Adidaswaspreparingforthe2018 FIFAWorldCupinRussiawitha nostalgicproductin2018.However, whentheyrefertoaregimethatis responsibleforsomeoftheworst momentsinRussianhistory-including varioushorribleeventsthatEastern Europeancountrieshadtogothrough

Adidasattemptedtolaunchthe ShackleShoe.

USSR-ThemedAdidasProducts

duringtheirtimewiththeUnionofthe SovietSocialistRepublic-fun callbacksaren'talwaysallthatfunny Peopleinthesepost-USSRnations obviouslydidn'tunderstandthesense ofAdidassellingUSSR-branded goods,andindignationquicklyerupted inareaslikeLithuania.“Beingunwell with'imperialnostalgia'stillhappens. However,thatisquiteshocking comingfromthewell-known @adidas.”Thecountry'sMinistryof ForeignAffairssarcasticallytweeteda photographofthecompany'sUSSRthemedsportsattire.Manypeople askedwhetherAdidasmightrelease uniformswithNaziinsigniainthe future.

PartnersinSuccess!

Overitstenure,Adidashas collaboratedwithseveralbrandsand personalitiestotakeitsproducttothe nextlevel.Hereareacoupleof interestingcollaborationsinthestory ofAdidas.

Ÿ TheAdidasYeezycollaboration

Someoftheadidas'mostsignificant partnershipshaveoftenincludedhiphopstars.KanyeYEEZY-branded shoes,PharrellWilliams,Pusha-T,and MissyElliottendorsementshaveall beenlaunchedbythelabel.Adidas' influenceonhip-hopcanbetraced backtothemid-1980sandRunadorationDMC'softhebrand's tracksuitsandshell-toeSuperstar shoes,whichculminatedinthe1986 song“MyAdidas.”adidasSamba, adidasStanSmith,andtheclassic shell-toeadidasSuperstarshapesare amongthemostwell-knownshoe types.

Thesportswearbehemothhasalso collaboratedwithstreetwear companieslikeABathingApeand PalaceSkateboards,aswellashigh

fashiondesignerslikeYohji Yamamoto'sY-3collection,Raf Simons,RickOwens,Stella McCartney,andAlexanderWang.

Ÿ CollaborationwithManchester United

AdidasandManchesterUnitedagreed toaten-yearkitpartnershipinJuly 2014,commencingwiththe2015-16 PremierLeagueseason.Thiskit agreementhasaguaranteedminimum valueof£750million(US$1.29 billion),makingitthemostlucrative kitdealinsportshistory.Nikehasbeen replacedastheclub'sworldwide equipmentsupplier.

AndyMurray,theformerWorldNo.1 tennisplayer,wasannouncedas Adidas'highest-paidtalentin November2009,withafive-yeardeal allegedlyworth$24.5million.They havealsosponsoredtheball-boyand ball-girloutfitsattheATPTennis TournamentinMasoninCincinnati. Adidasalsohascollaborationswith MalibuTennisCamp,GreenFitness GmbH,andSchöler&Micke SportartikelVertriebsGmbH.

ExpansionsinthePipeline

Adidasisconsiderablyincreasingits investmentinwomen'sactivewearand sportsfootwearaspartofitsnew 'ImpossibleisNothing'campaign.The companyclaimsitwouldspend“more thaneverbefore”onwomenand LGBTQ+personsinsports,whichwill bereflectedinbothnewgoodsanda newmarketinglanguage.

AdidasdebutedStayinPlay,a collectionofperiod-proofapparel,in June2021toassistminimizethedropoffinathleticsthatoccurswhen womenbeginbleeding.TheAdidas UltraBoostsneaker,builtspecifically forwomen'sfeet,willbeavailablethis

quarter.Adidasisalsoofferingawhole lineofsportsbrasin72sizes,created with43models,inresponsetodata thatshowed90%ofwomenhavean ill-fittingsportsbra.Thecompany mentionsthatthisproductisbeing broughttomarketforwomenby women.

TheConcludingNote:

So,theseweresomeofthemost importantfacetsofthesuccessstoryof Adidas.Itwouldnotbean exaggerationtosaythatAdidasis currentlyamongthetopfew sportswearcompaniesintheworld. AndaslongasAdidasproductsare beingsoldlabeledas“Adibas”,or “Abidas”,thesuccessstoryofAdidas isboundtoaddnewchapterstoit!

PRODUCT REVIEW

Founder: Uwe Kreuter

Founded: 1991

Headquarters: Frankfurt, Deutschland

No. of Employees: 50+

Website: www.cct-solutions.com

ContactPro® Review

Overview:

CCT is leading the way in multiexperience customer engagement solutions. CCT helps companies communicate with existing contact channels and next generation customer interactions. CCT provides web and mobile based applications for on prem and cloud deployments. This includes the automation of voice, web, email, chat, co-browsing, instant messaging and video, ensuring customer service agents and knowledge workers adapt easily to the changing customer expectations, decreasing contact center costs and providing efcient relationships with their customers.

BackgroundofCCT:

CCTservescustomersaroundthe globe.Focusedonmidsizedandlarge organizationswantingtoachievea competitiveadvantagewith individuallydesignedcommunication andcontactcentersolutions.CCT ContactPro®isapowerfuland scalableomnichannelcontactcenter solutionwithanexcellentagent desktopandintelligentautomation functionality.Enablingefficient servicesforanexcellentcustomer experience(CX).

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ProductDetails:

CCTContactPro®(CP)istheperfect solutionforautomationandtheagent desktopinanomnichannelcontact centerenvironment.Contact-Pro® empowersagentstoefficientlyserve customersintoday'sdemandingworld ofomnichannelcommunication.The state-ofthe-arttechnologysolution helpsleverageexistinginfrastructure whiledecreasingcontactcentercosts andincreasingcustomersatisfaction.

Theflexibleandadoptabledesktopin combinationwithautomationand integrationcapabilitiesenables efficientserviceswiththebest availableresourcesattherighttimeto deliveranexcellentcustomer experience(CX).Higheragent productivity,therightinformationfora successfulcustomerdialogand reducedover-headthroughautomation increasetheagentproductivity, Customerjourney,CRM/ERPsupport, Reporting&Analytics.Increased customersatisfactionandCX, Consistentinformationthroughall mediachannelsandintegrationofselfservicesystemswithAIdriven automationincreasecustomer satisfaction.

Optimizedworkflowsandnew services,aworklistconceptand configurablefunctionsprovidea flexiblealignmentwithdesired workflows.Itenablesaneasy implementationofnewservices. Inbound,outbound,call-backand omnichannelhandling.CCT ContactPro®supportsblendedinbound andoutboundinteractionsincluding call-back.Tooptimizethecustomer experienceCPoffersfullomnichannel capabilities.

OtherProminentFeaturesofCCT

ContactPro®:

Ÿ StrategicConsulting

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Ÿ SoftwareDevelopment

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Ÿ CommunicationPlatformasa ServiceCPaaS

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Ÿ Omni-ChannelSoftware Solution

Ÿ VoiceManagementincl.CTI

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WhyPeopleShouldUseYour Product?

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FrequentlyAskedQuestions:

HowisCCTbetterthanother solutions?

CCTensuresmulti-experience customerengagementsolutions. Thesoftwareadaptseasilytothe changingcustomerexpectations, thusdecreasingcontactcentercosts andprovidingefficientrelationships withtheircustomers.

HowdoCCTSolutionsoperate?

CCTSolutionsoperatein4basic steps-

1.Purchaseorrent–Weadapttothe financingpossibilitiesofyour company

2.Subscriptionsmodels–Usage-based subscriptionmodelssupportcloudbaseddeployment.

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*TermsandConditionsApply