The Most Successful Business Leaders to Watch in 2023

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F r o m E d i t o r ’ s D e s k

The best of the lot!

DearReaders,

Itmakesusextremelyhappytopresentbeforeyouourlatestmagazineissue “The Most Successful Business Leaders to Watch in 2023” whichfocusesonthemostsuccessfulbusiness leaderstowatchthisyear.

Intoday’srapidlyevolvingworld,it’smoreimportantthanevertokeepacloseeyeonthe individualswhoaredrivinginnovationandleadingthewayintheirrespectiveindustries.That’s whywe’vescouredtheglobetobringyouadiversegroupofleaderswhoareshakingthingsup, takingrisks,andachievingphenomenalsuccess.

Inthisissue,you’llgetaninsidelookatsomeofthebrightestmindsandboldestthinkersin businesstoday.Fromvisionarytechgurustosavvyfinancewizards,frompioneeringhealthcare expertstodisruptiveentrepreneurs,theseleadersarebreakingdownbarriersandpavingtheway forabrighter,moreprosperousfuture.You’llheartheirstories,learnabouttheirstrugglesand triumphs,andgainvaluableinsightsintowhatittakestomakeittothetopintoday’sfast-paced businessworld.

Butthisissueismorethanjustacelebrationofsuccess-it’salsoacalltoaction.Webelievethat theleaderswe’vechosenhavethepotentialtonotonlytransformtheirindustries,butalsoto makeapositiveimpactontheworldatlarge.Wehopethatbyshowcasingtheirstoriesand sharingtheirwisdom,wecaninspireyou,ourreaders,tothinkbig,takerisks,andstrivefor excellenceineverythingyoudo.

Onthecoverofthisissue,wehavefeatured ,aseniorexecutivewithstarstatusin YaraMilbes MENA’scloudcommunicationtechnologysector.Underherbelt,Yaraboastsmanymarketing andleadershipawardsshe’swondeservinglyinrecognitionofthechangeshebroughttosectors andindustriesthatwerepreviouslydeemedasrigidandunfathomable.Also,inthespecial profilesection,wehavefeaturedtheinspirationalstoryofJulioGonzalez.

E d i t o r ’ s D e s k

Happy reading! Utkarsh

r o m

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Onthecoverofthisissue,wehavefeatured aseniorexecutive YaraMilbes, withstarstatusinMENA’scloudcommunicationtechnologysector.Under herbelt,Yaraboastsmanymarketingandleadershipawardsshe’swon deservinglyinrecognitionofthechangeshebroughttosectorsandindustries thatwerepreviouslydeemedasrigidandunfathomable.Identity managementandbiometrics,lawenforcementandcybersecurity, informationtechnologyandcommunications-younameit,she’stangibly impactedorcreatedsomekindofsuccessthere-hard-earnedsuccess clenchedstubbornlyfromthejawsofsuccumbingtotheoutdatedpractices thatcharacterizedtheseindustries.

Yara’sdebutwasinAmman,Jordanwithathree-yearstintatthecountry’s largestmobileoperator,OrangeTelecom,workinginthefunctionsof businessdevelopmentandproductmanagement.Inashorttime,thethenrecentWarwickBusinessSchoolgraduatedemonstratedwhatshe’smadeofsteel,thatis-andintheprocesssharpenedherknowledgewithpractical skillsthatwouldprovetobeinvaluableinthenextstopofhercareer

“Itakeimmenseprideinmyabilitytoideate,develop,scaleandmonetizean ideawithminimalinvestmentandsupport,”statesYara,adding:“Itookalot ofmyentrepreneurialjourney’sexperiencewithmetothecorporateworld whereIhadtobuildteamsfromscratchsometimes,andIrearrangedand refinedexistingteamstructurestoutilizeresourcesmoreefficientlyand groupcompetenciesmoreeffectively.”

Also,inthespecialprofilesection,wehavefeaturedtheinspirationalstoryof JulioGonzalez,aprofessionallylicensedengineeringfirmthatprovides best-in-classspecialtytaxservices.Withseveraldecadesofexperienceinthe field,Juliohasestablishedhimselfasaleadingexpertintaxcredits, incentives,andgrantsservicesandisoftencalled,“TheMostInterestingMan inTax.”

L E A D E R S I N S P O T L I G H T

C O N T E N T S

Yara Milbes 12

FIERCE

ThatishowYaraMilbes,asenior executivewithstarstatusinMENA's cloudcommunicationtechnology sector,describesherongoingjourney intheregion'sbusinesslandscape. Underherbelt,Yaraboastsmany marketingandleadershipawardsshe's wondeservinglyinrecognitionofthe changeshebroughttosectorsand industriesthatwerepreviouslydeemed asrigidandunfathomable.Identity managementandbiometrics,law enforcementandcybersecurity, informationtechnologyand communications-younameit,she's tangiblyimpactedorcreatedsomekind ofsuccessthere-hard-earnedsuccess clenchedstubbornlyfromthejawsof succumbingtotheoutdatedpractices thatcharacterizedtheseindustries.

Yara'sdebutwasinAmman,Jordan withathree-yearstintatthecountry's largestmobileoperator,Orange Telecom,workinginthefunctionsof businessdevelopmentandproduct management.Inashorttime,thethenrecentWarwickBusinessSchool graduatedemonstratedwhatshe'smade of-steel,thatis-andintheprocess sharpenedherknowledgewith practicalskillsthatwouldprovetobe invaluableinthenextstopofher career.

Dubai

InDubai,Yaragoestoworkatthecityemirate'sbustlingFinancialCentre, leadingtheeventsandpublicrelations functionforasector-leadingholding company Thisisherentrypointtothe informationtechnologysector,where shegainedvaluableexperience networkingwithindustrymavens throughoutDubai’sbusyevents calendar

Thishelpedhersecureavantagepoint fromwhichsheledtheconversationon

keytechnologiesandtransformative solutionsthathavechangedtheway welive,longbeforetheyemerged. This,amongstotherqualities,are activeingredientssustaininghersense ofleadershipwithenergyand fearlessnessbeforechange.

Innovativebynature,something clickedinYara'scareerandinsteadof turningaroundtoleavetheinformation technologymarketingsector,asmany marketersoftenchoosetodo,she doubleddownandoptedinsteadto bravethechallengewithamoveto globalcloudcommunicationsolutions leaderInfobipasHeadofMarketingMENA.Lessthanayearlater,sheis promotedtoGlobalMarketing Director,takingtheleadonInfobip’s extensiveglobalmarketingoperation spanningeightregions,fromAPACto LatinandNorthAmerica.

Inthispositionshedevelopsthesetof skillsthatwouldtakeherintothe worldofentrepreneurship,butnot beforethegamegotten-timesharder withCOVID-19spreadinglike,well,a virus,acrosstheglobe.Atthispoint, Yarahadtojuggleherownselfdevelopment,ademandingfull-time job,andthepandemicwoeswe’veall hadtogothrough.Doesshestopthere?

Theanswerisno.Sheshiftsgears againandstartsworkingonherfirst start-up;ageo-locatedgymbuddy& fitnesstrainersfinder,andthenher secondstart-up,alsointhefitness industry,ahomegymservice.

Leadingtheway

Theresponsibilitiesofasolo entrepreneurrequireadiversesetof skills.Theseincludetheabilityto resourceandthinkcreatively,the confidencetomakedifficultdecisions, andmostimportantly,thedepthof understandingnecessarytodelegate workwheneverandwherever necessary.Inahypercompetitiveworld

whereeveryonehasaccessto humanity’ssumofknowledgeontheir phones,itdoesnotsufficetobegood enough,andthisiswheredelegationis crucial.Partofdoingsomething correctlyisknowingwhentoleaveit inthehandsofspecialistsinfocused functionalareassoanentrepreneurcan focustheircreativefacultiesand mentaleffortondecisionmakingand complextasks.

“Itakeimmenseprideinmyabilityto ideate,develop,scaleandmonetizean ideawithminimalinvestmentand support,”statesYara,adding:“Itooka lotofmyentrepreneurialjourney’s experiencewithmetothecorporate worldwhereIhadtobuildteamsfrom scratchsometimes,andIrearranged andrefinedexistingteamstructuresto utilizeresourcesmoreefficientlyand groupcompetenciesmoreeffectively.”

AtHIDGlobalaswellasatInfobip andCEQUENS,nottomentionher ownstart-ups,Yara’sabilitytopool togethertheidealcombinationof humanandtechnicalresourceswasthe subjectofimportantbrandequityand recognitionmilestones.

Thisexperienceprovidedherwith invaluableexposuretovariousfacets ofthebusinessworld,somewhich wouldhavebeenbeyondherpurview asamarketingprofessionalinthe corporateworld.

Beingasingleentrepreneurissurelya challenging,ifnotdauntingtaskand demandsexceptionalskills, determinationandperseverance.But ontheotherhand,therewardsofitare equallygratifying,andtheexperience gainedishardlyattainablethrough conventionalcareerdevelopment means;thisempoweredYarawitha uniqueperspectiveandinsightsthat provedbeneficialinmanyaspectsof herpersonalandprofessionaljourneys.

Winnerofthe"InnovativeTechnologyMarketing PersonalityoftheYear"awardatTahawultech’sWomen inTechAwards,Dubai,March2023.

Creativityandimpact

Ratherthanremainanchoredtoa certaindisciplineoftechmarketing, wheretrendsandmarketconditions canshiftwithhigherspeedand volatilitythaninotherfields,Yara's methodinvolvednetworking,accessto knowledge,andavestedinterestin technologicalprogressandhowit impactslives.

"To create impact in any industry, you must have the ability to lead creatively, and this is the only vehicle durable enough to navigate the constantly changing tech landscape, which can be a dynamic and challenging environment," Yara said.

Toleadwithimpact,youneedto remaingoal-orientedandtokeepyour eyeontheprizeastheysay.However,

navigatingthesechallengescreatively isessentialtoachievingthedesired outcome.Attimeslikethis,astrategy thatcombinescreativethinkingwith result-orientedmanagementstylecan provehighlyeffectiveindriving significantchange.

Inessence,leadingcreativelymeans thinkingbeyondthetraditionaland exploringunconventionalwaysto solveproblems.Itinvolvesharnessing one'simaginationandleveraging diverseperspectivestofindsolutions thatcangenerateamoresignificant impact.

AboutCEQUENS

CEQUENSisacloud-based communicationsolutionsprovider, specializesinbothCPaaSandSaaS solutions.Itsproductsuiteisdesigned

tocatertoeveryaspectofcommunication needs,fromtheconnectivitylayerto communicationAPIsandactual applicationsthatdeliverservicesover thesecommunicationchannels.

Thecompanywasfoundedin2011by KarimKhorshedandcurrentlyhasits headquartersinDubai,withsevenoffices spanningacrosstheglobe,including regionaloperationsintheUAE,KSA, Egypt,Pakistan,andmostrecentlyin Singapore,toexpanditsreachinthe Asia-Pacificmarket.Additionally,the companyalsohasanofficeinLondonto serveEMEAandNorthAfrican customers.

“In terms of our portfolio, we focus on delivering reliable business APIs and customizable communication solutions for developers, businesses and governments.”

CEQUENScaterstooverathousand customersinvariousindustries, includingbanking,fintech,platforms, retail,delivery,andmore.Asthemost connectedsolutionproviderinthe MiddleEastandAfricaregion,the companyhascountlessdirect connectionswithoperators,givingita significantcompetitiveedge.

“Withadecadeofexperienceinthe industry,wehavefacednumerous challengesandovercomethemto emergeasaleaderinourfield.”

Theteamhasadaptedtotheconstantly evolvingmarkettrendsandchanging customerneeds,leveragingthe innovativesolutionsandreliableAPIsto meettheirdemands.Throughtheir strategicexpansionacrosstheglobeand emphasisondeliveringvalue, CEQUENShassolidifieditspositionas atrustedpartnerforcommunication solutions.

Challengingthechallenges

IntheSaaSandCPaaSindustry,building astrongbrandiscrucialasthemarketis constantlyexpanding,especiallyinthe caseofSaaSwhichisexperiencing exponentialgrowth.Astraditional CPaaSarerapidlyshiftingtowards omnichannelcommunication,it's importantforbusinessestocreatea brandstorythatnotonlyportraystheir servicesandproductsinsimplifying globalcommunicationbutalsoreflects thefounders’ethos.

However,it'sahighlycompetitivespace, andforabrandtostandout,itneedsto havecompellingbrandpositioning,a solidbrandstory,andbuildbrandequity. Alackoftheseelementscanhinder businessgrowthaspeopletendtobuy frombrandstheyknow,trustorhave heardofbefore.Therefore,addressing thechallengesofbrandpresence,brand equity,andamarketingteamwasoneof thefirstpriorities.

“Leadership is all about helping your team succeed and preparing them for their next role.”

Firstly,theinventorywasanalyzedtoidentifywhatresourceswere needed,includingmanpowerandbudget.Secondly,datawascollectedto buildtherightbrandposition,whichwasusedtodrivebrandand performancemarketingcampaigns.

Anothermajorchallengethatthecompanyfacedwasthehighlevelof competitioninthemarket.However,thischallengewastackledby leveragingthecompany'sstrengths,suchastheirvastnetworkofdirect connectionswithoperatorsandadiversecustomerbaseinvarious industries.Byfocusingontheirstrengths,thecompanywasableto differentiateitselfandemergeasaleadingproviderintheMENAregion andbeyond.

“In terms of our portfolio, we focus on delivering reliable business APIs and customizable communication solutions for developers, businesses and governments.”

Competinginacrowdedmarketplace

Intoday'smarket,theSaaSandCPaaSindustriesarerapidlygrowing,especiallytheSaaSsectorwhichisexperiencing exponentialgrowth.Therefore,it'scrucialforanybusinessoperatinginthesemarketstohaveastrongbrandpresenceand brandequity.However,thisiseasiersaidthandoneasthemarketisbecomingincreasinglycrowded,andstandingoutamong competitorsrequiresacompellingbrandstorythatresonateswithcustomers.

“When I first joined the company, one of the main challenges we faced was the lack of proper brand positioning and brand story, which also impacted business growth.”

Forcustomers,it’sallaboutfamiliarity.Peopletendtobuyfrombrandstheyknow,trust,orhavetriedbefore,sowithouta strongbrandelement,manybusinessesstruggletoscaleattheratetheyshould.Consequently,CEQUENSimmediately addressedthischallengebydevelopingacomprehensivebrandpositioningstrategy,whichincludedcreatingabrandstory thateffectivelycommunicatedourproductsandservicesandthebenefitstheyoffer

Anothersignificantchallengethatmanybusinessesfacetoday,includingCEQUENS,ismarketsaturationanddeclining marginsintheindustry.Toremaincompetitive,companiesareincreasinglydiversifyingtheirproductsuitesandoffering

“With a decade of experience in the industry, we have faced numerous challenges and overcome them to emerge as a leader in our field.”

high-value-addedproductsandservices thatgobeyondtheircommunication APIs.

“Forinstance,wehavedeveloped applicationsthatenableourclientsto analyzetheirdata,acquirecustomers, engagethem,onboardthem,andsecure them.Ourbrand'sessenceiscentered aroundtheideaofsimplesolutions, deeperconnections,wherewesimplify technologytosimplifyourclients'lives andmakeiteasierfortheircustomersto connectwiththem,”addsYara.

“We understand that technology can be overwhelming, especially for those who are not tech-savvy, such as banks and retailers.”

Asaresult,theteamfocuseson simplifyingtheirsolutionstohelp clientsbuilddeeperconnections withtheircustomers,theteam,and otherbusinesses.However, achievingthisrequiresasignificant investmentinbrandpositioning, whichcanbechallengingformany businesses,giventheslimmargins andhighcompetitionintheindustry.

Overall,CEQUENS’strategyfor addressingthesechallengesinvolves leveraginginventory,data,andthe teamtodrivebrandand performancemarketingcampaigns thatresonatewiththetarget audience.

“Wefocusondevelopingabrand storythateffectivelycommunicates thebenefitsofourproductsand services,whilealsosimplifying technologytohelpourclientsbuild deeperconnectionswiththeir customers.”

Yara’sadvicetoyoung entrepreneurs

“Thesentimentbehindpayingit forwardisincrediblypowerful,and it'smorethanjustadvice,it'sa requesttoactivelyliftupthose aroundyou.AsDr.MayaAngelou oncesaid,"Whenthehealinghas happened,gooutandhealsomeone else.

Thisisadeeplypersonalandimportantphilosophyforme,andItrulybelieve thatwhenwefindsuccessandhelpinourownlives,wehavearesponsibility toextendthathelptoothers.

Onewaywecanpayitforwardisthroughmentorship,creatingopportunities, andofferingguidanceandresourcestothosewhoarestartingout.Even investinginyoungentrepreneurswithsmallideascanhaveahugeimpact.For thosewhodon'tfindsuccessinentrepreneurship,it'sokay.It'snotfor everyone,andthejourneyitselfcanprovidevaluablelifelessonsthatextend beyondjustprofessionalgrowth.

Asaleader,it'simportanttopayitforwardandembodythismindsetof generosityandsupport.Holdingbackinformationoropportunitiescanerode trust,bothwithinandoutsideofanorganization.It'smyresponsibilityasa leadertohelpothersgrowandsucceed,sothattheycaninturndogoodfor themselves,theircolleagues,andthecompany

Ultimately,payingitforwardcancreatearippleeffectofpositivechange,both withinourowncirclesandintheworldatlarge.Solet'sallmakeaneffortto payitforward,andmaketheworldabetterplacetogether.”

“Leadership is all about helping your team succeed and preparing them for their next role.”

WHY A BOSTON YOUR SUMMER

Beantown,aslocalslovinglycall Boston,isacitywithabundanthistory anddiverseculture.Evenifyouarea non-historybuff,aBostontouroffersa varietyofthingsthatwillcatertoyour tasteforafunvisit.

AsoneoftheoldestcitiesintheUSA, Boston'shistorydatesbacktothe17th century,withthecityplayingapivotal roleintheAmericanRevolution. Today,itisahubofintellectualand culturalactivity,withinstitutionslike HarvardUniversityandMassachusetts InstituteofTechnology(MIT)located withinitsborders.

Bostonisalsoknownforitsnumerous museums,galleries,andcultural institutions,aswellasitsthriving sportsculture,withfanspassionately supportingtheirfavoriteteams.The cityishometothefamousBoston Marathon,oneoftheoldestandmost prestigiouslong-distancerunning eventsintheworld.

Finally,withthediverseandvibrant culinaryscene,Bostonisconsidereda foodlover'sparadisebymany,offering everythingfromtraditionalNew Englandseafoodtointernational cuisine.Additionally,youaresureto meetsomewarm,welcomingpeople whowillmakeyougrinwiththeir hospitality

PlanningaBostontour?Inthisblog, we'lldigdeeperintowhatthecityof Bostonhastooffertomakeyour Bostontouraonetoremember

BHistoricalSignificanceofBoston

Boston,acityrichinhistory,also providedasignificantculturalvalue.In 1630,PuritanstravelingfromEngland foundedBostonwhiletheywereseeking religiousfreedom.Innotime,thecity becameahubforNewEngland's economic,political,academic, commercial,andfinancialactivity

DuringtheAmericanRevolution,oneof themajorhistoricaleventsoftheUSA, Bostonplayedacentralrole.Thecity witnessedmanyeventsthatultimately ledtothewar Asaresult,considered theBirthplaceoftheAmerican Revolutionbymany

Top5HistoricLandmarksyoucan't missonBostonTour

1.BostonTeaPartyMuseum

ThisfloatingBostonTeaPartymuseum givesyouapeekintoBoston'shistory Youwillgettolivethroughamultifacetedexperienceofliveactors,teathrowingre-enactments,technologically advancedinteractiveexhibits, authenticallyrestoredteaships,andan award-winningfilm.

2.SymphonyHall

Sinceitsfirstconcertin1881,this SymphonyHallcontinuestotreat peoplewithitsconcertperformances eventoday.Inaddition,thehallalso reachesmillionsofpeoplethroughthe Internet,radio,television,educational programs,recordings,andtours.

3.MuseumofAfricanAmerican History

AsthebiggestmuseuminNew England,TheMuseumofAfrican AmericanHistorydoesatremendous joblettingyouinonauthentic representationsofthe18thand19th centuries.Itisatreatforhistorybuffs, asyoulearnaboutAfricanAmericans' contributions.

4.USSConstitutionMuseum

LocatedontheCharlestownNavyYard ofNationalHistoricalPark,the Museumshowcasesinteresting informationabouttheConstitution. Includingitsdesigners,andpeoplewho builtandsailedit.Avisitwillletyou engagewiththehistoryofthe Constitutionthroughcaptivating stories.

5.ThePaulRevereHouse

Originallybuiltin1680,PaulRevere, anAmericansilversmith,boughtthis housein1770.Today,itisoneofthe mostsignificantpiecesoftheAmerican Revolutionandhistoryandamajor touristattractionthatwillmakeyour Bostontourmemorable.

Personalitiesyoudidn'tknowwere Bostonians

ApivotalpersonalityofAmerica, BenjaminFranklinwasoneofthe foundingfathersoftheUnitedStates. Hisvalueswerealwaysaimedtoward makingsocietyabetterplacetolive. Oneofthebestexamplesofhisvalues ishisinventions.Despiteinventing manythings,heneverpatentedthem justformoney,withthebeliefthatthey aretoolstoupliftpeople'sstandardof living.

Ifyou'refamiliarwiththepopular sitcom“TheOffice”(youprobablyare), thenwedon'tneedtotellyouabout Jim,andhispranksonDwight-a popularcharacterfromthesitcom.John Krasinskiwasrecentlynamed“the100 mostinfluentialpeopleintheworld”in 2018,byTimesMagazine.Amanof manytalents,Johnismostlyrecognized forhisactingwork.Althoughhehas alsoworkedasaproducer,and sometimes,directoraswell.

1.BenjaminFranklin

2.JohnKrasinski

3.UmaThurman

Afterheramazingactingperformancein“PulpFiction”,apopulardarkcomedy, UmaThurmanrosetofameforhercharacterportrayalofMiaWallace.In additiontothat,herroleinKillBillhasalsowonnumerousawardsandreceived apositiveresponsefromaroundtheglobe.

4.ChrisEvans

Yes,youhearditright.Ourveryown“CaptainAmerica”isaBostonian.This rolefromtheMarvelCinematicUniverse(MCU)iswhatgainedhimimmense popularityandfansaroundtheworld,helpinghimreachhiscareer'smountaintop. Beforethisrole,heplayedsomeminorrolesinfilmsandalsonumerous supportingroles.

5.EdgarAllanPoe

Bornon19thJanuary1809,EdgarAllanPoeisawriter,poet,editor,andliterary criticfromBoston.Edgarisoftenassociatedwiththe'AmericanRomantic Movement',andhistalesofMysteryandMacabre.Furthermore,hispoems“The Raven”and“AnnabelLee”areamongEdgar'smostpopularworks.

3ThingsthatwillmakeyourBostonTourMemorable

HereisalistofthingsthatmakeyourvisittoBostonatreat:

1.TheFood

Traditionally,Bostonisfamousforitsbakedbeans.Butthegoodnewsisthatno matteryourpalette,withadiverserangeofcuisinesandrestaurants,Bostonis suretosatisfyyourtastebuds.

Besidestraditionaldishes,Bostonservesexceptionalseafoodaswell.From deliciousoysterstofreshlobstersandvariousfish,Bostonisheavenforseafood enthusiasts.

Thelistdoesn'tstopthere.Boston'sfoodisinfluencedbynotjustAmerican dishes,butglobalcuisineaswell.Inconclusion,ifyou'reafoodie,thefoodscene inBostonisboundtoleaveyouawestruck.

2.TheCulture

It'snotasurprisethatmanycallBostonaculturalcenter.Thecityholdspeople fromavarietyofethnicandculturalbackgroundsinitsarms.Itisworthnoting thatgreaterNewEnglandhasanenormousinfluenceonmanyculturalaspectsof thecity.Onesuchaspectistherenowned“BostonAccent.”

Additionally,BostonisahubformusicloverswithplacesliketheBoston SymphonyOrchestra,theFineArtsBostonMuseumforliteraturefans,numerous librariesforbookworms,andmore.Asavisitor,youdon'thavetoworryabout gettingbored,asthecityofferssomethingforeveryone.

3.TheNight-Life

Simplysaid,thenightlifeinBostonisLIT Asthesungoesdown,Bostontruly startsexpressingitslivelyvibes.Fromnightclubstonightmuseums,thecityof

Bostonisalwaysreadytomakeyour nightmemorable.Ifyou'reanightowl planningatriptoBoston,thenightlife scenewilltrulyrockyourworld.

IdealWaystoExploreBoston's Beauty

Forthemostpart,adowntownBoston tourisabreeze,whichissomewhat relatedtothecity'scompactsize.On theotherhand,drivingdowntownis anothergamealtogether.Why? BecauseBostonhasaveryoldfashionedroadlayoutandinsufficient parkingoptions.

Ontheotherhand,MBTA,Boston's publictransportsystem,isniftyand inexpensivetoexplorethecity You canwitnessCambridge,nearby suburbs,andmanymoreunmissable attractionsonyourBostontour

Interestingly,walkingthroughBoston couldhelpyougetacloserlookatthe city,withoutspendingmuchtime. Walkingforanhourorso,youcould exploreplentyofcharmingplaces.The placesincludeCharlesRiverEsplanade orCambridge,whereyouwillbe treatedtoamesmerizingviewofthe cityskyline.

Ifnoneofthatworksforyou,there's alwaysataxi.Boston'staxisare generallyavailableandeasytoflag down.Thisisanidealoptionifyou're planningtotravelaftertheoperational hoursofMBTA.

CostofLivinginBoston

Incontrasttoitscompactsize,a Bostontourtakesquiteabigchunkout ofyourpocket.Whileplanningyour Bostonvisit,makesuretotalktocity realtorsforthebestaccommodation dealsaroundthecity.

Allinall,ifbudgetisnotanissuefor you,Boston'squalityoflifewillleave youecstatic.

WhenshouldyouplanaBoston Tour?

Bostonweatherisamixedbag.To makethemostoutofyourvisit,make sureyouplanyourBostontripbetween themonthsofJuneandOctober.Why? Becausethesummerduringthistimeis mild,withtemperaturesanywhere between15to28degreescelsius.If you'resomeonewhoisplanning outdooractivities,thenthisisyour timetoshine.

Thenumberoftouristvisitsdrops significantlybetweenMarchandMay, andrightfullyso.TheBostonclimate duringthesemonthsisverydryand cold.

Rich,Vibrant,yetUnique Bostonisacitywitharichhistory, vibrantculture,anduniquecharacter.

FromitsroleintheAmerican Revolutiontoitsmodern-daystatusas acenterforinnovationandintellectual activity,aBostontourhasmuchto offerforvisitorsandresidentsalike.

Whetheryou'reexploringthecity's numerousmuseumsandcultural institutions,cheeringonthelocal sportsteams,orindulginginthe diverseculinaryscene,youwillnever runoutofthingstodoinBoston.If you'replanningatriptotheUnited States,besuretoputBostontouron yourlist-youwon'tbedisappointed!

Leading the Way in Specialized Tax Practice

founder and CEO

Julio Gonzalez

Thebusinessworldisconstantly

evolving,andanewcropof successfulbusinessleaders emergeseachyear Aswemoveinto 2023,itisimportanttokeepaneyeon thosewhohaveachievedgreatsuccess intheirrespectiveindustriesandare poisedtocontinuemakingasignificant impact.Fromtechmogulsto financial innovators,theseindividualshave proventhemselvesgamechangersin theirfields,andtheirinsightsand accomplishmentsareworthfollowing closely

Oneofthestandoutleadersinthe accountingandaccountingservices industryisJulioGonzalez,founder andCEOofEngineeredTax Services,aprofessionallylicensed engineeringfirmthatprovidesbest-inclassspecialtytaxservices.With severaldecadesofexperienceinthe field,Juliohasestablishedhimselfasa leadingexpertintaxcredits, incentives,andgrantsservicesandis oftencalled,“TheMostInteresting ManinTax.”Histeamofseasoned professionals,includingtaxattorneys, engineers,scientists,andCPAshas helpedcountlessaccountingfirms acrossthecountryprovidetheirclients withvaluableresourcesandexpertise. Julio'svisionandleadershiphave propelledETStothetopofitsindustry andcementedhisplaceasoneofthe mostsuccessfulbusinessleadersto watchoutforin2023.

ProfessionalExperiences& Challenges

JuliofoundedETSwiththeaimof beingavaluableresourcetothe accountingcommunity nationwide.He noticedthatmanyaccountingfirms neededmoreresourcesandexpertiseto assistclientswithtaxcredits,grants, andincentives.Thefirm'steam,which includestaxattorneys,engineers, scientists,CPAs,andotherexperts,has

helpedestablishETSasthenation's leadingproviderofspecialtytax services,taxcredits,incentives,and grantsservices.

Juliohasbeen theCEOatETSfor overtwodecades.Hebelieveshiswhole lifehasbeendedicatedtobringingtax incentivesandtaxcreditstoallsmall businessesacrossthecountry,and alwayswillbe.

Julioworks inWashington,D.C.,with theadministration, theHouseand Senatetoadviseontaxreformandis thego-totaxexpertrepresentingmany nationalorganizationsandassociations. Heisaregularpublicspeakerona nationallevelregardingtaxreformand taxsophisticationforwealth preservation.

Nation'sLeadingSpecialtyTax EngineeringFirm

ETSwasestablishedin2001witha visionofprovidingaccountingfirms withtheexpertisetooffer theirsmallandmid-sizedbusinessclientsthesame taxbreaksenjoyedbygigantic corporations.ETShasofficesnationally, andisheadquarteredinWestPalm Beach,Florida.Thefirm'sslogan,“We MarrytheScienceofEngineeringwith thePrinciplesofTax&Accounting,” stressesthecombinationofengineering andtax/accountingprinciplestooffera comprehensivesolutionencompassing technicalandfinancialexpertise.

Itisthecountry'slargestspecialtytax engineeringfirmspecializingin preservingwealthandUnitedStates'job creationthroughresearchand developmentmanufacturingtaxcredits, grantstudies,energytaxincentives studies,costsegregationdepreciation studiesforbuildings,realestatestate andlocaltaxincentivestudies,and alternativetaxoptimizationstudies.

Julioobservedthatallbusinessescould benefitfromtaxstrategieslikecost segregationandR&Dtaxcredits.Still, suchbenefitswerenotaccessibleto smallerfirmsthatformedthebackbone oftheU.S.economy Asaresult,ETS beganofferingspecializedengineering taxstudiestomainstreamAmerica,a servicepreviouslyonlyavailabletothe Fortune500andpubliccompanies throughthethen-Big8national accountingfirms.

Morethan20yearslater,ETShas becometheleadingspecialtytax practiceintheUnitedStatesby deliveringwinningtaxsolutionstothe Americanmiddleclass,minority businessownersandsmallbusinesses. In2020,thefirmachievedamajor milestonebyacquiringTheGrowth Partnership,aleadingadvisorygroup totheCPAcommunitythatalso producesTheRosenbergSurvey,the benchmarksurveyofU.S.mid-sized accountingfirms.ETSalsoacquired ABLECRM,afirmthatcustomizes CustomerRelationshipManagement systemsforCPAfirmstohelpthem makethebestuseoflimitedtime.In 2021,ETSacquiredINSIDEPublic Accounting,thenation'slargest resourceinaccountingfirmpractice managementandeconomicreporting. In2022,ETSalsoinvestedinapayroll servicefirmtogiveaccountingfirms andtheirclientsaccesstoaffordable andintelligentpayrollsolutions.Inthe sameyear,ETSalsoacquiredagrant writingfirmtogiveallbusinesses accesstomuch-neededfederaland stategrants.Withtheseacquisitions, ETShasestablishedthelargest specialtytaxandconsultativefirmto theCPAcommunitynationwide.

BattlingChallenges

Juliohasfacednumerousobstacles throughouthisjourneywithETS.At times,hehadtowaitforpaymentsto

arriveinthemailtomakepayroll, whichmadethejourneyparticularly challenging.Whenhestartedthe firm,taxcreditsandincentivefirms didnotexist,andheplayedakey roleincreatingtheindustrytoday Despitetheongoingstressinvolved inrunningthebusiness,hestrongly believesinhimselfandthevalueof hisfirm'sservices.

Hefacedthechallengeofbuildinga clientbaseforETS.Thisrequired extensivetraveltovisitaccounting firmsnationwidetoeducatethemon taxcreditsandincentives.

Julioalsofacedtwosignificant challengesinmaintainingand growinghisbusinessduringthe COVID-19pandemicandinthe aftermathof9/11whentravelwas restricted,andtheinternetwasstill new.Headoptedatraditional approachwhen travelwasnotan option–hepickedupthephone.He understandsthatduringtimesof uncertainty,onemustworkeven harderbecausetheoutcomeis unpredictable.Julio'sresilienceand dedicationhaveallowedhimto weathermanystorms,andhis businesscontinuestothrive.

AccordingtoJulio,nosingle definingmomenthasledtothe successofETS.Instead,itresulted fromhardwork,perseverance,and extensivetravelbyvariousmeans oftransportation.Buildingthefirm fromscratchwithonlyafew thousanddollarsinthebank requiredgreatcourage.Despitethe challenges,thefirmultimately succeeded,butittook22yearsto achievethelevelofsuccessthatit enjoystoday

Solutions-Strategies-Services

ETSisaprofessionalservices organizationdedicatedtohelping

Jerry Winkelmann, vice president of strategic partnerships at EngineeredAdvisory, discusses an array of tax opportunities at the company’s first Highest and Best Use conference in Plano, Texas.

clientsachievetheirfinancialgoals. Itsfocusisonprovidinginnovative solutions,educationalresources, andawarenessthatpromotestaxsavingcreditsandincentivesto mainstreamAmerica.ETSoffersa rangeofsophisticatedtax mitigationandwealth-building strategies,includingcost segregation,R&Dtaxcredits,179D energytaxdeductions,45Lenergy taxcredits,WorkerOpportunityTax Credits(WOTC),andWireless InfrastructureTechnology(WIT) services.Asindustryexperts,the firmstaysuptodatewiththelatest regulatorychangestoensurethat clients'taxclaimshavethe maximumchanceofacceptanceby theIRSandothertaxbodies.

Initially,thefirmfocusedoncost segregation,whichallowsclientsto acceleraterealestatedepreciation.It thenexpandedtohelpbusinesses obtainenergytaxcredits,which Congressestablishedin2006to incentivizeenergy-efficient buildings.Thefirmhasalso expandedtooffertaxcreditsfor hiringandresearchand development(R&D).Inadditionto theseservices,ETSmaintainsa teamoflobbyistsinWashington, D.C.,toadvocatefortaxcreditsand incentivesthatbenefitAmerican businessesandtheeconomy With taxlawschangingmorefrequently, itcanbedifficultforaccounting firmstokeepup,makingitallthe moreimportantforthefirmtohave aseatatthetable.Juliohas emphasizedtheimportanceof engaginginongoingdiscussions aroundtaxcreditsandincentives.

ViewsonEntrepreneurship

Juliobelievesthattheprimary responsibilityofanentrepreneuris tobea greatemployer.Hepays

Executive Vice President Heidi Henderson and host of Engineered Tax Services’“Healthy Wealthy and Wise” podcast, prepares for a presentation at the company’s Highest and Best Use conference.

closeattentiontotheneedsofhis employees,especiallythethree generationalagegroupsthatcomprise hisworkforce,andadaptsaccordingly toensureapositiveworkplaceculture. Hetakesprideinthefactthathisfirm hasgonefromhavingnointernetor work-from-homeoptionstohavinga 99%remotestaff.

GivingitBacktotheEmployees& Clients

ETShasgreatpeopleonboard.The firm'spresident,JeffPawlow,COO TessHonan,andKateShockey, directorofHRandtalentacquisition, areresponsibleforcreatingapositive workenvironmentandensuring employeesatisfaction.Juliorecognizes theimportanceofsupportingand lookingaftertheemployees.He acknowledgesthathisleadershipstyle

hasevolved,andhehaslearnedto prioritizethewell-beingofhisstaff. Julioemphasizestheimportanceof work-lifebalanceandacknowledges thatlongworkhoursdonotworkfor everyone.Theteamisuniqueduetoits passionandexpertise,whichallows themtocreategreatexperiencesforthe staff.

Julioemphasizestheimportanceof helpingclientssaveontaxestokeep theirbusinessesoperational,generate morerevenueintheircommunity,and contributetothenation'sGDP.ETS hashadnumeroussuccessful experienceswithclientswhohave beenabletogrowtheirbusinesses duringtheCOVID-19pandemicdueto taxoptimization.Juliosaysevery clientisequallyimportant,andthefirm isproudtohaveplayedaroleintheir success.

HowEngineeredTaxServices DecidedtoGrow

ETShasbeeninvestingcontinuously tosupportitsaccountingfirmclients. Thefirmhasafamilyofcompanies calledEngineeredAdvisory,which includesTheGrowthPartnership consultancy,ABLE,acustomer relationshipmanagement(CRM) system,andINSIDEPublic Accounting,amonthlypractice managementpublication.Thefirm collectsdatafromalmost1,000 accountingfirmsannuallytoproduce twowell-regardedbenchmarking reports.

Recently,itaddedpayrollandgrantwritingservicesandanannual conferencetolinkaccountingfirmsto itscomprehensivesuiteofservices. Thefirmalwayslooksaheadandhas

Julio stands front and center at EngineeredAdvisory’s first Highest and Best Use (HABU) conference last summer. These professionals assist accounting firms provide specialty tax credits/incentives to their clients.

createdanEngineeredAdvisoryofficeinthe metaverse.Thedecisiontoexpandits products/servicesisbasedonproviding moresupporttoaccountingfirmclientsand anticipatingtheirfutureneeds.

PersonalPreferences

JuliostatesthathisfavoritebookisHowto WinFriendsandInfluencePeoplebyDale Carnegie.Hecreditsthebookforgiving himthemindsettorelatetopeople,connect withthem,andgrowhisbusinessfromzero clientstothousands.Healsoadmires DikembeMutombo,theiconicCongoleseAmericanformerprobasketballplayer. AccordingtoJulio,Mutomboisnotonly knownasoneofthebestdefendersinNBA history,buthe'salsoconsideredtheMother TeresaoftheCongo.Throughhis foundation,Mutombobuilta170-bed hospitalinthecapitalcityofKinshasa, whichhastreatedalmost500,000men, women,andchildren.

JulioandMutombobothgrewupinpoor communities,withJulio'sNorthMiami neighborhoodbeinginfestedwithgangsand drugs.Thecycleofviolenceandpoverty canpersistforgenerationsinsuch communities,andJuliobelievesthat"there's somuchlove,buttherearen'talotofjobs andresources."Hehopesthenewgrant servicesofferedbyhisfirmwillhelpblack andbrowncommunitiesgetanequalchance ofreceivingwell-deservedgrantfunding.

Juliofindsinspirationinvariousbusiness leaders,fromJ.P.MorgantoJeffBezos.He considersthequotebyformerprofessional footballplayerRayLewisthat"overnight successtakesdecades"tobethemost inspiringonehehasread.Accordingto Julio,constantvigilanceisastrategy,and hisfirmtakesaproactiveapproach.When askedhowhecopeswiththeratraceofthe businessworld,Juliorepliedthathefinds energyinthebenefitshisfirmgeneratesfor peopleacrossthecountry.

Engineered Tax Services is the country's largest specialty tax engineering firm which specializes in preserving wealth and United States' job creation through IRS engineeringbased services.

MetaDescription:Ifyoulikeunfoldingthehistorypagesby

visitingdifferentplaces,herearethe10warmemorialsin theU.S.thatyoumustvisit.

Historyfascinateseveryone,regardlessofcountry,religion,orage group.Itissomethingthattakesyouonajourneywhereyoucandive intothepast,observewhatwasrightandwherethingswentwrong,and comeoutwisertoconfrontwhatliesahead.Ifyouarealsointohistory, visitinghistoricalplaceslikeforts,monuments,palaces,andwar memorialsmustalwaysbeanoverwhelmingfeeling.

Visitingwarmemorials,inparticular,isanidealwaytopayhomageto thosewholosttheirlivesfightingforthenationandrelivetheirfond memories.Eachwarmemorialrepresentsthecountry'senthrallingand vibranthistoryandremindsusofthesacrificesandvalorofour ancestors.Ifyouareplanningtovisitawarmemorial,letushelpyou withthe10warmemorialsintheU.S.youcannotmiss.

10WarMemorialsintheU.S.you mustVisit

1.WorldWarIIMemorial

Ÿ Location:NationalMall, WashingtonD.C.

Ÿ Opened:2004

Ÿ OperatingHours:24hours(park rangersareondutyfrom9:30amto 10pm)

TheWorldWarIIMemorialisbuiltin thehonorof16millionAmericanswho servedintheU.S.armedforcesduring theSecondWorldWar Thenationalwar memorialaestheticallyrepresents America'svictoryinWorldWarII.It has56pillarsthatsymbolizeunity amongtheU.S.statesandterritories.It alsocomprisesacoupleofsmall triumphalarchesforthePacificand Atlantictheatersthatsurrounda fountainandanovalplazaatthecenter

2.DCWarMemorial

Ÿ Location:NationalMall, WashingtonD.C.

Ÿ Opened:1931

Ÿ OperatingHours:24 hours

BrieflyknownastheDistrict ofColumbiaWarMemorial, theDCWarmemorialisone ofthemust-watchwar memorialsintheU.S. Originallyconstructedasa domedtemple,thememorial underwentrenovationin 2010.Itshowcasesthenames oftroopswholosttheirlives duringthewarinalphabetical order.In2014,theNRHP (NationalRegisterofHistoric Places)listedthememorial.

Ÿ Location:ConstitutionGardens, WashingtonD.C.

Ÿ Opened:1982

Ÿ OperatingHours:24hours(park rangersareondutyfrom9:30amto 10pm)

PeoplealsoknowVietnamWar MemorialasVietnamVeterans Memorial.Thememorialhonorsthe valianteffortsofthosewhoservedin theVietnamWar.Theprimaryattraction ofthismemorialistwogranitewalls engravedwiththenamesof58,318 braveheartswhosacrificedtheirlives forthecountry Allthenamesare engravedinchronologicalorder

Ÿ Location:WestPotomacPark,Washington D.C.

Ÿ Opened:1995

Ÿ OperatingHours:24hours

AlsoknownastheKoreanWarVeterans Memorial,thisisoneoftheiconicwar memorialsintheU.S.commemoratingthe sacrificeofthemilitarypeoplewhodiedinthe KoreanWar.Thememorialcomprises19 statuesalongsideawallofremembrance engravedwiththenamesofmartyrs.

Ÿ Location:PershingPark,WashingtonD.C.

Ÿ Opened:1981

Ÿ OperatingHours:24hours

TheWorldWarIMemorialpaystributetothe servicesofmartyredAmericancitizensintheFirst WorldWar.ItwasoriginallydedicatedinPershing Parkin1981andwasopenedtothepublicin2021. ThememorialfeaturesthestatueofJohnJ.Pershing, thethenGeneraloftheArmies.Thewallsofthe memorialalsoshowcasethesoldiers'journeys.

3.VietnamWarMemorial

4.KoreanWarMemorial

5.WorldWarIMemorial

Ÿ Location:VermontAvenue,Washington D.C.

Ÿ Opened:2004

Ÿ OperatingHours:24hours

Thiswarmemorialservesasatributetothe UnitedStatesColoredTroops(USCT)who foughtduringtheAmericanCivilWar.It honorsthememoriesofapproximately 209,145USCT.“TheSpiritofFreedom” statueistheprimaryattractionofthiswar memorial.Itisabronzestatueshowcasing threemenfromtheinfantryandasailorwho isdefendingfreedom.

7.AmericanVeteransDisabledforLife Memorial

Ÿ Location:WashingtonD.C.

Ÿ Opened:2014

Ÿ OperatingHours:9amto5pm

AmericanVeteransDisabledforLifeMemorial isoneofthefewwarmemorialsdedicatedto thosedisabledduringthewar Thememorial honorsveteransoftheU.S.Armywhowere permanentlydisabledduringtheirnational service.Thefundraisingforthismemorial startedwaybackin2000,thetargetamount wasreachedin2010,andthememorialwas opentothepublicin2014.

Ÿ Location:ValleyForgeNationalHistoricPark,Pennsylvania

Ÿ Opened:1917

Ÿ OperatingHours:6amto8pm

NationalMemorialArchcelebratesthearrivalofGeorge WashingtonandtheContinentalArmyatValleyForge.During the1777-78continentalwar,theU.S.Armyspentthewhole winterattheValleyForgemilitarycamp.Inspiredbythe“Arch ofTitus”inRome,thearchwasplannedduringthepost-Civil Warerawhenmanywarmemorialsandmonumentswere plannedandbuilt.

6.AfricanAmericanCivilWarMemorial

8.NationalMemorialArch

Ÿ Location:1954

Ÿ Opened:ArlingtonCounty, Virginia

Ÿ OperatingHours:6amto midnight

MarineCorpsWarMemorialisa nationalmemorialthatis dedicatedtoalltheUnitedStates MarineCorps(USMC)wholost theirliveswhileservingthe country.Thememorialhonorsall themartyrssince1775.Itis inspiredbyaniconicphotograph in1945.Thephotograph comprisedsixUSMCraisinga U.S.flagontopofMount SuribachiduringWorldWarII.

Ÿ Location:GrossePointe Farms,Michigan

Ÿ Opened:1910

Ÿ OperatingHours:9amto7 pm

LiketheWorldWarIIMemorial, theGrossePointeWarMemorial isalsobuiltinmemoryofthose wholosttheirlivesinWorldWar II.Thememorialisalsoknownas RussellA.AlgerJr.House. Besidesbeingamongthetopwar memorialsintheU.S.,ithostsa varietyofprograms,including holidaycelebrations,concerts, socialdancesforschoolchildren, obedienceschoolfordogs,etc.

Thisconcludesourlistof10warmemorialsintheU.S.you mustvisit.Wehopethisbloghascoveredeverythingyouneed toknowaboutthesememorials.

So,whenareyouplanningtovisitawarmemorial?

9.MarineCorpsWar Memorial

10.GrossePointeWar Memorial

esladidn'tinventtheelectriccar,nordidElonMuskestablishTesla.TButtoday,bothhavebecomesynonymsandrepresenttheEVindustry globally.Whilethatistrue,itisquiteeasytooverlookbehind-the-scenesstuffthatwentintomakingitthegiantoftoday. Toanswerthe“whofoundedthecompanythen?”question—itwastheduoof MartinEberhardandMarcTarpenning,SiliconValleyengineers.In2003,they foundedthecompanyinSanCarlos,California,andnameditafterthefamous physicistNikolaTesla. UntilTeslapopularizeditin2008,nootherautomotivemanufacturertook noticeofelectriccars.Atitsdebut,thecompanytooktheEVindustryby storm,itlaunchedtheRoadster.Soonenough,thesporty-lookingcarbecamea hit,withHollywoodstarslikeGeorgeClooneyamongothersorderingtheir ownRoadster. Attheorigin,thegoalwastomakeElectriccarsthatarebetter,quicker,and morefuntodrivethangasolinecars.Now,sustainableenergyhasbecomethe needofthecentury.Andwithissuessuchasglobalwarmingmakingthings unfavorable,electriccarswiththeirzero-emissioncharacteristicareanideal

substituteforgasolinecars.Expandingon sustainableenergy,thecompanyhasestablishedits presencewith400+storesandgalleries,about100 servicecenters,and30,000+superchargersaround theglobe.

WhyPeopleLovetheBrand?

TherenownedEVmakerhasahugefanbaseacross theglobe.Everwonderedwhy?Hereisalistof thingsthatcouldexplainwhytheEVgianthassuch acultfollowing:

1.

ShowingthatEV≠Boring

Whenyouthoughtofelectriccars,thenotionwas thattheyarelowmileage,slowercomparedtotheir gas-poweredcounterparts,andingeneralmeh. However,Teslasingle-handedlychangedthose opinionswiththelaunchoftheirfirstcar,The Roadster

TheRoadsterlookedsportyandluxurious,was exhilaratingtodrive,androckedacomboof impressiverangeandspeed—allthethingsthatwere unheardofinanEV Afterthelaunchofthe Roadster,alltheotherautomotivecompaniesalso startedkeepingtheireyesontheEVindustry,with manycomingupwiththeirownEVvariants.

2.

Self-DrivingCars

AlthoughtheaccuracyofAutopilotisdebatable,the factthatyourcarcoulddriveyoutoyourdesired location,withouthumaninputwasboundtocatch someeyeballs,andsoitdidatthetime.Itsounded cool,turningmanyintoloyalfansofthebrand.

3.

TheSafetyQuotient

TheU.S.EVmakerhasmaintainedaveryhigh ceilingforthesafetyofitscars.NationalHighway TrafficSafetyAdministration(NHTSA),hasrated thecompanywith5starsineverysinglecategory, barringtherollovertestsection,whereitreceived4 stars.

4.

WebbingtheSuperchargingstations

Makingrecharginghassle-free,Teslahasknitteda webofsuperchargingstationsaroundtheglobe.It remainstheonlybrandofferingasuperchargeEpowerconnectiontoday,enablingyoutofullyjuice upyourcarinmere30minutesatanyofitsstations.

5.

The'Elon'factor

Formany,ElonMuskisTesla,andvice versa.Sincetheverybeginning,Elon madehisbeliefsinthecompanyclear, investing$6.5millionwaybackin2004. Wouldthecompanystillbeinthishigh positionifitweren'tforElonandhis vision?Well,that'satopicfordebate. WhileyouropinionofEloncouldvary, hiscontributionstoTeslaalongwiththe scienceandengineeringfieldarehardto ignore.

AnImprovedOutlookon Sustainability

TryingtotackleGlobalWarming,the brandhasbeenakeyfactorinthe transitiontowardsustainabilityglobally, helpingpeoplemoveawayfromburning fossils.Inthepursuitofsolvingthis problem,thecompanyhasbuiltproducts toreplacesomeofthemostpollutionemittingelements.Here,weare highlightingsomeofthekeyproducts thatimpacttheenvironmentpositively.

1.

Batteries

Thebrandusesadvancedlithium-ion batteriesinitsproducts,beitelectric carssuchastheModelS,orenergy storageproductslikethePowerwalland Powerpack.Thesaidbatterieshave changedthefaceoftherenewable energyindustry,enhancingthe adaptabilityandstoringcapabilityofthe energyproducedbyrenewablesources suchassolarandwind.

2.

ElectricVehicles

Alongwithbeingoneofthesafest,the carsarealsofuntodrive.Afterthe launchofitsfirstelectricvehicle,the brandmadeamassiveimpactonthe wholeEVindustry,catchingthe attentionofthewholeworld.With energygenerationandstorageproducts workinginsync,thecompanywantedto augmenttheimpactofelectricvehicles foragreenerfuture.

3.Solar-powered Teslahasadecoratedsolarportfolio, withproductslikesolarpanels,solar roofs,andthesolarinverter Withthe productionofsolarenergy,thecompany makesadifferenceintheresidentialand commercialspaces,solvingtheneedsof theindustriesalongtheway The company'sacquisitionofSolarCityin 2016wasalsoakeysteptowardthe solar-poweredfuture.

4.Open-SourcingPatents

In2014,thecompanyannouncedthatit willopen-sourceallitselectricvehiclerelatedpatents,helpingother manufacturersintheirEVdevelopment. Thisshowcasesaselflessapproachamid thecut-throatcompetitioninthe automotiveindustry TeslaStatsthatmightSurpriseyou Curioustoknowthenumbersbehindthe brand?Wegotyourback.Wedidsome number-diggingforyouandhere'swhat wefound.

1.Numberofemployees:AsofMarch 2023,thecompanyhas1,28,290 employees

2.TotalCarsProduced:In2022,the companyproducedatotalnumberof 1,369,611cars

3.TotalCarssold:AsofMarch2023, thebrandhassoldmorethan3,600,000 vehicles.

4.Revenue:Thecompanysawan increaseof51%YoYrevenue,takingit to$81.462billionin2022

5.BrandValue:Themostvalued automotivebrand,Teslahadabrand valueof$66billionasof2023

6.MarketCap:Asthe7thmost valuablecompanyintermsofmarket cap,thecompanyisvaluedat$604.03 billion

7.MarketshareintheUS:Inthe UnitedStates,ithasamarketshareof 68%

8.EnergyDeployment:Asthe companyprimarilyfocusedon sustainability,thebranddeployed6.5 GWhofenergy,asof2022

Source:Demandsage

NoDepartment,onlyMarketing

Wehavesomenewsforyou.Asit turnsout,Teslahasnoadvertisingor marketingdepartment.However,not havingamarketingdepartmentdoesn't meanyoucan'thaveagreatmarketing strategy,andthebrandshowcasesit perfectly Whilewedon'tknowthe exactamountthebrandhasspentonits marketing,herearesomeimportant strategyelementsthatcouldhelpyou getadeeperinsightintoitsmarketing.

1.Everythingrevolvesaroundyou

Muchliketheothermarketing strategies,atthehelmofTesla's marketingis'you'—theaudience.The companyreliesonbuildingan emotionalbondwithyoutostrengthen yourrelationshipwiththem,thus increasingbrandpresence.

2.Innovationleadingthecharge

Thecompanyisalwayskeenon developinginnovativeproductstooneupthepreviousdrivingexperience.To achieveitsgoals,itspendsbillionsof dollarsonR&D.Whetherit'sthe sentrymodereportingtheweather threatstoyou,orthemuch-talkedaboutAutopilotfeature,theinnovative solutionsensurethattheaudience maintainstheirinterestinthebrand.

3.Eye-catchyReferralPrograms

Tellyourfriendaboutus,andgeta reward,that'sreferralprogramsina nutshellforyou.Thoserewardscould beanythingfromaccessories,free

servicingofyourcar,andsoftware updates.Referralscouldworkwonders toleadmorepeopletoabrand, alludingtothis,thebrandhas conductedmanyreferralprogramsfor manyyears.

4.ElonMuskandtheWordof Mouth

“Whatmessageisyourbrand sending?”“Whatstorydoesittell?” Thesearesomeoftheadditional questionsthatmattertocustomers. Havingsaidthat,nothingquitegives youaFOMOlikeyourfriendora familymemberravingaboutthenewly boughtcartheylove—That'sthemagic ofwordofmouth.

Asisthecasewithmostthingsrelated tothebrand,ElonMuskplaysa significantrolehereaswell.From makingheadlinesfortweeting,to buyingthewholeTwitter,hisjourney hasbeenarollercoaster Asan influentialfigurewithmillionsof followers,Histweetscanhaveahuge impactonthecompanymentionedin thesaidtweet,directlyorindirectly.If youaskus,thiscouldalsobe consideredanexampleofwordof mouth.

ElectrifyingCompetition

Astheworldismovingawayfrom gasoline-poweredcars,manyhave startedswitchingtoelectric.Thebig playersintheautomotiveindustry —Volkswagen,GeneralMotors,Ford, Hyundai,andothersarerapidly makingwavesintheEVspace. However,ElonMusksays,thebiggest competitionforhiscompanycomes fromChineseEVmakers.WhileElon hasn'tmentionedanyspecificnames, webelievethoseChineseautomakers couldbeBYD,Nio,andXPeng.

3ProductstoLookoutfor

Note:Weareassumingthatthese productswon'tgetdelayedagain,for whateverreason

1.Cybertruck

ExpectedRelease:2023-YearEnd

Withconstantdelaysmakingaregular appearance,theCybertruckhasbeen hypedforquitesomenow Andifyou followTeslaandElonMusk,you've probablywitnessedtheinfamous hammertestfailmorethanonce. However,Cybertruckisthemost powerfultooltheyhaveeverbuilt. Madewithpeakdurabilityand

passengerprotectioninmind, Cybertruckalsohasanimpressive drivingrangeofmorethan500miles. Whilethereleasedateisyettobe confirmed,thecompanyaimstostart deliveriesinQ3,2023.

2.Roadster

ExpectedRelease:Beginningof2024

Hereisanotherdelayedproduct,the Roadster Togiveyouaperspectiveon thedelay,peoplehavebeentalking abouttheRoadstersince2016.Elon,in atweetpostedin2021,saidthatthe Roadstershouldshipin2023.The

officialwebsitesaysthattheRoadsterwill beanall-wheeldrive,withaseating capacityof4people,italsomentionsthat thecarcouldgo620milesonasingle charge,andcouldrockatopspeedof250 miles.

3.Model2babyEV

ExpectedRelease:2024or2025

Affectionatelycallingyourcar'baby'isn'ta newphenomenon.However,thismightbe thefirstinstanceofthebranditselfhaving 'baby'initsofficialname.Iftherumorsare true,thecarwillcostyouaround$30Kand willnotbeavailablebefore2024.

EarningtheAdorationofthe world

Teslaisoneofthemostadored brandstoday Withaclearvisionof makingsustainabilitythenew norm,itissurelymovingtoward achievingit.Whileviewsaboutthe companyoritsCEOmaydiffer, whenitcomestoEVs,itwouldnot beanexaggerationtosaythatthis is'TheBrand'thatingrainedthe beliefintheheartsofpeople that—thefuturecouldbeelectric.

Bothmarketingandsalesneedto

worktogethertounderstandthe painpointsoftargetpersonas anddevelopanactionplanfor generatinghigh-qualityleadstodrive theirbusinessgoals.

Tomakeyourjobeasier,we’ve compiledalistof11B2BLeads generationtacticsthatwillhelpyou capturepaidandorganicleadsand generatehigherconversionsforyour business.

HereisHowtoGenerateB2BLeads:11 TacticsThatGetResults;

1.Developasystemtoroutinelyhost webinars

Inamarketwhere91%ofB2BLeads professionalsbelievewebinarsaretheir favoritesortoftrainingmaterial,it’s clearyoushouldpayattentiontowhat theywant.Webinarsarefrequently rankedasthemostsuccessfulB2B Leadscontentformat,buttheymaybe time-consumingtoorganizeand conduct.

2.Alteryourblogentriesinto comprehensivetutorials. Again,thisisatried-and-truemethod forgeneratingnewleads,butwithtactic #8,wereallycrankthingsupanotch. Thegreatthingaboutthistacticisthat youareprobablycurrentlyspendinga lotoftime,energy,andmoney developingcontentforvariousonline outlets.

Yourgoalistomaximizethereturnon thatfinancialcommitment.

Therefore,itmakesperfectsensetotake thatmaterial,organizeitinappropriate groupings,andthentransformitinto muchbiggerpiecesofcontent.Business ownerswillbeinterestedin downloadingacompilationofallof yourblogpostingsonthetopicof businessmanagement,forinstance.

3.Generateemailleadsfromvideo views

Youalsodon’twantprospective prospectstojustviewyourvideo materialandthenvanish.You’veputin alotofefforttogetyourvideoviewed bythisprospect;itwouldbesillyto justsitbackandwatchthemgo withoutsayinganything.

4.Segmentyourcontentstrategy

Evenwhileyou’llheartheterm “segmentation”mostofteninthe contextofemailmarketing,it’sjustas relevantwhendiscussingcontent marketing.Nomatterwhetherit’sa blogpost,anemail,oraproduct description,ifyoucreatecontentwith awidetargetaudienceinmind,you’re lesslikelytocatertothespecificneeds ofthataudience,whichiswhat motivatesB2BLeadscustomersto takeaction.

business-to-businessadvertisersfrom usingthenetwork.Afterall,LinkedIn allowsyoutoadvancenaturally,but Facebookadvertisementsare prohibitivelyexpensive.

7.Optimizeyouremailmarketing effortsformaximumreturnon investment

Marketingautomationisoneofthe mostpopularnewapproachestoemail marketing,andithasprovenvery effectiveformanyB2BLeads companies.

5.

PromoteyourB2BLeads generationcontentonTwitter

Fromitsinceptionin2016tillnow, Twitterhashadaquitepeculiarhistory Inreality,thecorporationisshiftingits brandingawayfrom“socialnetwork” andtoward“newsplatform”inthe mainappstores.

EvenwhileTwitterwillstillbeusedby manyasasocialnetworkinthe foreseeablefuture,theshiftin classificationrevealsinterestingfacts aboutitsusers.

Twitterisaplatformforindividualsto keepupwiththenewsandinformation theycareabout;thisisthefunction B2BLeadsbusinessesshouldplayon theplatform.

6.UseLinkedInAdvertisingto targetbigspenders

Iwon’tattempttosugarcoatit; LinkedInadvertisingaren’tcheap.It’s ironic,therefore,thatthisdeters

Confusedbyallthehubbubabout “marketingautomation”?Havealook atthis.Essentially,automation eliminatestheneedforhumanlabor associatedwithmanagingsegmented lists,targetinguserbehaviors,anda plethoraofothertasksthatcan transformyouremailmarketing strategyfromblahtoexcellent, allowingyoutodothingslikerecover 50%ofabandonedcartsormultiply salesby5times.

8. MakeuseofFacebook’stargeting features

WehavealreadydiscussedFacebook’s superiortargetingpossibilitiesonour blog,andwestandbythatassessment. Facebook’sabilitytoeffectively capitalizeonthevastamountsofuser dataitcollectswitheachapplaunch hasbeenvitaltothecompany’ssuccess inthesocialadvertisingspace.

IthasalsobeenessentialinFacebook’s successinbusiness-to-business marketing,whichisnowonparwith thatofbusiness-to-consumerefforts.

9.Buildyourownonlinecommunity

It’snosecretthatonlinecommunities likeRedditandQuorahavealotof influence.Creatinggroupsonnetworks likeLinkedInandFacebook,which provideparticularfunctionalityfor

this,hasproventobeoneofthemost effectiveB2BLeadmarketing techniques.

Aswe’veseen,SEMrusheven managedtoestablishitsown communityonTwitter,despitethefact thatTwitterdoesn’tprovidethesame levelofsupportfordoingso.

10.Convertemailleadsinto… additionalemailleadsbylaunching areferralcampaign

Convertingyourcurrentleadsand customersintobrandnewonesis reallyfulfilling,particularlywhenthey domostoftheeffortthemselves.

Here’swherereferralmarketingreally shine,particularlywhenrunentirely automatically

11.GuestBlogging

Postingrelevantmaterialonyourown websitemayonlyprovideyouwitha limitedamountoftraffictoattract prospects.However,attemptingtopublish materialonnumerousthird-partysites providesyouwithendlessexposureand placesyouinfrontofindividualswho havenotyetfoundyou.Itisbeneficialin

BottomLine

Followingtheleadgenerationstrategies we’velookedatinthisarticle,thekey

questionnowishowmanyleadscan youhandle?Therecomesapoint whereyouendupwithmoreleads thanyoursalesprocesscandeal withbutthere’sasolutionforthis problemaswell.

Automationmeansyoucanhandle vastnumbersofleadswithoutthe manualworkloadandyoucantakea lookatourarticlesonB2BLeads segmentationandlead qualification/scoringtolearnhow youcanprioritisethemostvaluable leadstoyourbusiness.

PRODUCT REVIEW

Founder: Uwe Kreuter

Founded: 1991

Headquarters: Frankfurt, Deutschland

No. of Employees: 50+

Website: www.cct-solutions.com

ContactPro® Review

Overview:

CCT is leading the way in multiexperience customer engagement solutions. CCT helps companies communicate with existing contact channels and next generation customer interactions. CCT provides web and mobile based applications for on prem and cloud deployments. This includes the automation of voice, web, email, chat, co-browsing, instant messaging and video, ensuring customer service agents and knowledge workers adapt easily to the changing customer expectations, decreasing contact center costs and providing efcient relationships with their customers.

BackgroundofCCT:

CCTservescustomersaroundthe globe.Focusedonmidsizedandlarge organizationswantingtoachievea competitiveadvantagewith individuallydesignedcommunication andcontactcentersolutions.CCT ContactPro®isapowerfuland scalableomnichannelcontactcenter solutionwithanexcellentagent desktopandintelligentautomation functionality.Enablingefficient servicesforanexcellentcustomer experience(CX).

Ouremployeesarecertifiedexperts. Constanttrainingandeducationaswell asknowledgetransferwithour partnersassureprofessional implementationandexcellentsupport. Customspecificimplementations providethebestpossibleintegrationof existingsystemsandnewcomponents. Enablingdemand-orientedactivation ofinnovativefunctionsandservices.

TofulfillindividualrequirementsCCT offerstailoredsupportandmanaged service.

Ourexpertsareavailable24by7to assistandhelpclientsortodeliver proactiveservices.Inourprojectswe useprovensystemsandsolutionsfrom well-knownvendors.Toassurebest serviceforourclients,ouroperation andsupportstructureisalignedwith theprocessesofourkey-partners.

ProductDetails:

CCTContactPro®(CP)istheperfect solutionforautomationandtheagent desktopinanomnichannelcontact centerenvironment.Contact-Pro® empowersagentstoefficientlyserve customersintoday'sdemandingworld ofomnichannelcommunication.The state-ofthe-arttechnologysolution helpsleverageexistinginfrastructure whiledecreasingcontactcentercosts andincreasingcustomersatisfaction.

Theflexibleandadoptabledesktopin combinationwithautomationand integrationcapabilitiesenables efficientserviceswiththebest availableresourcesattherighttimeto deliveranexcellentcustomer experience(CX).Higheragent productivity,therightinformationfora successfulcustomerdialogand reducedover-headthroughautomation increasetheagentproductivity, Customerjourney,CRM/ERPsupport, Reporting&Analytics.Increased customersatisfactionandCX, Consistentinformationthroughall mediachannelsandintegrationofselfservicesystemswithAIdriven automationincreasecustomer satisfaction.

Optimizedworkflowsandnew services,aworklistconceptand configurablefunctionsprovidea flexiblealignmentwithdesired workflows.Itenablesaneasy implementationofnewservices. Inbound,outbound,call-backand omnichannelhandling.CCT ContactPro®supportsblendedinbound andoutboundinteractionsincluding call-back.Tooptimizethecustomer experienceCPoffersfullomnichannel capabilities.

OtherProminentFeaturesofCCT

ContactPro®:

Ÿ StrategicConsulting

Ÿ SolutionDesign

Ÿ Systemintegration

Ÿ SoftwareDevelopment

Ÿ CustomizedTraining

Ÿ CloudandManagedServices CCaaS

Ÿ CommunicationPlatformasa ServiceCPaaS

Ÿ CCTContactProUnifiedDesktop

Ÿ Omni-ChannelSoftware Solution

Ÿ VoiceManagementincl.CTI

Ÿ Voice Recording/Compliance/Quality

Ÿ RealtimeAnalytics/Agent Coaching

Ÿ Outbound&AgentScripting

Ÿ EmailManagement

Ÿ Mobile&WebChat Management

Ÿ MobileBusinessChat

Ÿ SMSIntegrations

Ÿ ConversationalAIIntegration Cognigy/Google

Ÿ GoogleDialogFlowIntegration

Ÿ PCICompliancecertified

WhyPeopleShouldUseYour Product?

Ÿ IncreaseyourAgent productivity,optimizeyour Agentengagement“happiness” withahighlyefficientUnified AgentDesktopWorkspace

Ÿ Reduceaveragehandlingand reducethecostspercontactsby 30-50%,reducecostforagent training.Increasethefirst contactresolutionrate.

FrequentlyAskedQuestions:

HowisCCTbetterthanother solutions?

CCTensuresmulti-experience customerengagementsolutions. Thesoftwareadaptseasilytothe changingcustomerexpectations, thusdecreasingcontactcentercosts andprovidingefficientrelationships withtheircustomers.

HowdoCCTSolutionsoperate?

CCTSolutionsoperatein4basic steps-

1.Purchaseorrent–Weadapttothe financingpossibilitiesofyour company

2.Subscriptionsmodels–Usage-based subscriptionmodelssupportcloudbaseddeployment.

3.ManagedService–SimplyletCCT operatethesysteminacomputer centerwiththehighestsecurityand availabilitystandards.

4.LifeCycleManagement–CCT managesyourcontactcenter,agent productivityimprovementsandthe ongoingoptimizationofthecustomer experienceinallprojectphases.

Categories:

ACD/Omnichannel/UnifiedDesktop /IVR/ERMSSelf-Service/ KnowledgeManagement

WorkforceManagement/Dialer/ Outbound/ConversationalAI(Chatbot, Voicebot)Reporting/

CustomerAnalytics/KPI´s/Robotic

ProcessAutomation/Distance Learning/WebBasedTraining

InstantMessengerCRM/Customer ServiceSoftware/Chat/Videochat/ Co-Browsing/Remote

VisualQuality-Management

Costing:

SubscriptionPricingbetweenBasic Package40–PremiumPackage80 USDperconcurrentAgentpermonth

*TermsandConditionsApply