The Most Successful Healthcare Business Leaders To Watch Out For - 2023

Page 1

W W W . T H E E N T E R P R I S E W O R L D . C O M | A M E R I C A S E D I T I O N | M A Y 2 0 2 3 UPSHOT BOSTON ARTICLE CASE STUDY 4 Proven Tips To Optimize Healthcare Workow PRODUCT REVIEW CCT Chief Executive Officer Founder George Mavrookas TRANSFORMING BEHAVIORAL HEALTHCARE WITH AGAPE TREATMENT CENTER Are you a History Buff Don’t miss out on these 10 War Memorials in the U.S. BLOG

S UB S CRIBE

CASE STUDIES

READ MORE

From brands like Tesla to Coca-Cola, get the in-depth analysis of their brand strategies, competition and much more in the Case Studies section of The Enterprise World

UPSHOT METROS

READ MORE

New York to Mumbai, wander the cities with The Enterprise World's this special section. Know everything you need to know about metro cities of the world.

PRESS RELEASE

Get exclusive insights about The Enterprise World's monthly magazines and other news in this Press Release Section.

VIDEO INTERVIEWS

READ MORE READ MORE

Access The Enterprise World's special video interviews with the most visionary and innovative leaders around the globe in our Video Interviews section.

S UB S CRIBE How about showcasing your products to 90,000+ C-suite Subscribers? To get recent updates of our magazines SUBSCRIBE US info@theenterpriseworld.com

F r o m E d i t o r ’ s D e s k

ealthcareleadersplayacriticalroleinshapingthedirectionofthehealthcareindustry,improving patientoutcomes,andreducingcosts.Themostsuccessfulleadersinthisfieldhaveaclearvision, excellentcommunicationskills,andadeepunderstandingofthechallengesandopportunitiesthatface theindustry

Theimpactoftheseleaderscanbefeltinanumberofways.Theyareresponsibleforsettingstrategicpriorities, developinginnovativesolutions,andensuringthathealthcareorganizationsaredeliveringhigh-qualitycare. Successfulhealthcareleadersarealsocommittedtocreatingacultureofcontinuousimprovement,empowering theirteamstoidentifyandaddressissuesbeforetheybecomemajorproblems.

Perhapsmostimportantly,healthcareleadershaveaprofoundimpactonpatientsthemselves.Byprioritizing patient-centeredcareandadvocatingforpatientrights,theseleadersareabletoimprovepatientoutcomesand helppeoplelivehealthier,happierlives.Theyarealsoabletoleveragetheirpositionsofinfluencetoadvocate forpoliciesthatpromotehealthcareequityandaddressthesocialdeterminantsofhealth,suchaspoverty, education,andaccesstohealthyfood.

Inshort,successfulhealthcareleadersaremakinganenormousimpactonthehealthcareindustryandonthe livesofpatients.Bystayingfocusedontheirvision,empoweringtheirteams,andputtingpatientsfirst,theyare shapingthefutureofhealthcareandcreatingamorejustandequitablesociety.

FeaturingforTheEnterpriseWorld’sthisissuearethestoriesofsuchleaderstakingchargeandmakingdreams cometrue.

Forthecoverreadabout

GeorgeMavrookas,theCEOandFounderofAgapeTreatmentCenter.Hisdedicationtoimprovingclients’ overallqualityoflifebytakingahumaninterestineachindividual’sneedshassetanewstandardforthe industry.Withhisvisionaryleadership,Georgeisahealthcarebusinessleadertowatchoutforin2023.

Georgeisaseasonedbusinessleaderwithauniqueabilitytoinspireexcellenceinmultiplefacetsofbusiness andlife.Withhissubstantialexperienceinbusinessdevelopment,organizationalleadership,humanresource development,operations,projectmanagement,marketing,andcustomerservice,George’sskillsareinvaluable tothesuccessofAgapeTreatmentCenter.Heisdedicatedtoimprovingclients’overallqualityoflifebytaking ahumaninterestineachindividual’sneeds.

George’ssuccessinrevitalizingmultiplebusinessesandspearheadingstart-upventureshasmadehimahighly regardedentrepreneurinthehospitality,realestate,andmarketingsectorsforover15years.

E d i t o r ’ s D e s k H

GavinQuinnies,theCEOofUSHealthCenterInc.,revealsthat“asanentrepreneur,todisrupttheindustry youneedtonotonlyhaveagreatindustryknowledge,butalsozealtoleadacompanytonewheights.Atsuch point,adeep-rootedunderstandingofyourmarketisaforemost.

USHealthCenterwasfoundedin2003byMr.QuinniesandDr.RaymondGavery,MD.WhileMr.Quinnieswas pioneeringself-fundingandonsitehealthcareandleveragingearly-stageAIITintheindustrialarena,Dr Gaverywaspioneeringon-siteandnear-siteclinicsandpredictivehealth.Theiruniquecombinationofthesame principlesfromdifferentanglesmadeforahighlyproductiveapproach.Withinafewshortmonthstheduo launchedoneofthefirstonlinepredictiveAI-basedhealthportalsin2003,theirPersonalHealthDashboard (PHD).

Shalmali W. halmaliS

r o m

F

W.

Follow Us On:

For Editorial Concerns: sales@theenterpriseworld.com

For Sales & Branding Enquiries: info@theenterpriseworld.com

Aparna S.

Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The

Publisher Peter
James
Sankalp K. Creative
Editor Marketing Coordinator (Americas) PR & Marketing Coordinator Business Development Executive Creative Design Head Narendra S. Amanda V. Social Media Manager Digital Circulation Manager editors@theentetpriseworld.com
Enterprise World solely owns all the reprint rights. The Enterprise World
J.
H. Lilly W.
Content
For Subscription: Shalmali
Graphic
This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.
Designer
The Enterprise World, 1985, Henderson Rd, Columbus, Ohio, 43220

Forthecoverstoryreadabout-

GeorgeMavrookas,theCEOandFounderofAgapeTreatmentCenter. Hisdedicationtoimprovingclients’overallqualityoflifebytakingahuman interestineachindividual’sneedshassetanewstandardfortheindustry With hisvisionaryleadership,Georgeisahealthcarebusinessleadertowatchout forin2023.

Georgeisaseasonedbusinessleaderwithauniqueabilitytoinspire excellenceinmultiplefacetsofbusinessandlife.Withhissubstantial experienceinbusinessdevelopment,organizationalleadership,human resourcedevelopment,operations,projectmanagement,marketing,and customerservice,George’sskillsareinvaluabletothesuccessofAgape TreatmentCenter.Heisdedicatedtoimprovingclients’overallqualityoflife bytakingahumaninterestineachindividual’sneeds.

George’ssuccessinrevitalizingmultiplebusinessesandspearheadingstart-up ventureshasmadehimahighlyregardedentrepreneurinthehospitality,real estate,andmarketingsectorsforover15years.

GavinQuinnies,theCEOofUSHealthCenterInc.,revealsthat“asan entrepreneur,todisrupttheindustryyouneedtonotonlyhaveagreatindustry knowledge,butalsozealtoleadacompanytonewheights.Atsuchpoint,a deep-rootedunderstandingofyourmarketisaforemost.

USHealthCenterwasfoundedin2003byMr.QuinniesandDr.Raymond Gavery,MD.WhileMr.Quinnieswaspioneeringself-fundingandonsite healthcareandleveragingearly-stageAIITintheindustrialarena,Dr.Gavery waspioneeringon-siteandnear-siteclinicsandpredictivehealth.Theirunique combinationofthesameprinciplesfromdifferentanglesmadeforahighly productiveapproach.Withinafewshortmonthstheduolaunchedoneofthe firstonlinepredictiveAI-basedhealthportalsin2003,theirPersonalHealth Dashboard(PHD).

E A D E R S I N S P O T L I G H T

L
C O N T E N T S George Mavrookas 12
24 54 64 UPSHOT CASE STUDY ARTICLE BOSTON THE INCREDIBLE SUCCESS STORY OF ADIDAS FEARS YOU NEED TO OVERCOME AS AN ASPIRING ENTREPRENEUR 34 Profile GAVIN QUINNIES 46 bLOG Are you a History Buff Don’t miss out on these 10 War Memorials in the U.S. 68 rEVIEW cct ContactPro®

GEORGE

MAVROOKAS

TRANSFORMING BEHAVIORAL HEALTHC WITH AGAPE TREATMENT CENTER

Chief Executive Officer
| May 2023 12
Founder

GE OOKAS C O V E R S T O R Y

THCARE CENTER www.theenterpriseworld.com | 13

C O V E R S T O R Y

| May 2023 14

TTThehealthcareindustryconstantlyevolves,with newchallengesandopportunitiesarisingdaily As wemovefurtherinto2023,severalhealthcare businessleadersaremakingwavesandreshaping theindustryasweknowit.Theseleaders significantlyimpacthealthcare,drivinginnovation andtransformingpatientcare.Let’slookatsomeof themostsuccessfulhealthcarebusinessleadersto watchoutforin2023.

Onehealthcarebusinessleaderquicklymakinga nameforhimselfintheindustryisGeorge Mavrookas,theCEOandFounderofAgape TreatmentCenter.Hisdedicationtoimproving clients’overallqualityoflifebytakingahuman interestineachindividual’sneedshassetanew standardfortheindustry Withhisvisionary leadership,Georgeisahealthcarebusinessleaderto watchoutforin2023.

A VISIONARY BUSINESS LEADER

George is a seasoned business leader with a unique ability to inspire excellence in multiple facets of business and life. With his substantial experience in business development, organizational leadership, human resource development, operations, project management, marketing, and customer service, George’s skills are invaluable to the success of Agape Treatment Center. He is dedicated to improving clients’overall quality of life by taking a human interest in each individual’s needs.

George’s success in revitalizing multiple businesses and spearheading start-up ventures has made him a highly regarded entrepreneur in the hospitality, real estate, and marketing sectors for over 15 years. He graduated from Lynn University with a Bachelor’s Degree in Business Administration in Finance and a Master’s in Business Administration in Marketing. What sets George apart as a leader in the community is his passion for serving others and aiding them through education and opportunities to achieve success for themselves. George inspires his team to reach new heights in the behavioral health industry.

www.theenterpriseworld.com | 15

ResilientEntrepreneurialJourney

Georgewasraisedinan entrepreneurialenvironment,andit’s nosurprisehebecameone.Although hisexperiencestartedintherestaurant business,hefoundhimselfinthefield ofBehavioralHealthcare.Throughout hisjourney,hehasexperiencedboth successesandfailures,buthisabilityto bouncebackandbecomestrongereach timehasbeenoneofhismost significantaccomplishments.Aside frombeingadevotedfather,George hasdedicatedhislifetobuildingAgape BehavioralHealthcare,ahavenwhere individualsstrugglingwithaddiction, mentalhealth,andtraumacanfind healingandrecovery Whatstartedasa mereseedhasgrownintoaremarkable facilitythathashelpedcountless individuals.

AHolisticApproachtoBehavioral Healthcare

AgapeTreatmentCenter,foundedin 2016,isabehavioralhealthcare companylocatedinWestPalmBeach, Florida.Itisacutting-edgeleaderin providingdrugandalcoholaddiction treatmentservices.Thecenteroffersa Day/Night,PHP,andIntensive OutpatientProgram,orIOPdrugrehab inFortLauderdale,designedtoservea growingnumberofclientsbestserved inamorestructured,nurturing,and managedenvironment.Agape TreatmentCenterhasaunique approachtohealingthatincorporates treatment,recovery,maintenance, prevention,philosophy,and psychology.Its“eastmeetswest” approachfocusesonhelpingclients achieveabalancedandrewarding lifestylethroughintegratingevidencebasedservices.Thecenter’sprogram addressesphysical,nutritional, chemical,environmental,emotional, social,spiritual,andlifestylevalues andchallenges.

| May 2023 16

C O V E R S T O R Y C O V E R S T O R Y

www.theenterpriseworld.com | 17

Currently,AgapeBehavioral Healthcarehasthreelocationsand offersalllevelsofcareforindividuals strugglingwithsubstanceabuseand mentalhealth.ItsSt.LucieCounty facilitiesprovideresidentialmental healthandsubstanceabusedetox residentially.Incontrast,thecenter’s FortLauderdalelocationofferslower levelsofcareformentalhealthand substanceuse.AgapeTreatment Center’sprogramisdesignedtohelp individualsidentifytheirunderlying coreissuesandreturntoaplaceof wholenessinmind,body,andspirit.It iscommittedtohelpingindividuals heal,recover,andtransformfromthe insideout.Withastrongemphasisona holisticapproachtobehavioral healthcare,AgapeTreatmentCenteris makingasignificantimpactonthe livesofitsclients.

AgapeTreatmentCenter’smissionisto provideexceptionallong-termwellness toitsclientsandfamilies.Itofferscare invarioussettings,includingthe privacyoftheclient’shomes,inpatient soberlivingspaces,andfuture IntensiveOutpatientCentersandPHP AgapeTreatmentCenteriscommitted todeliveringuncompromisingcareto eachclientinaMentalHealth ResidentialProgramsettingthatbest addressestheiruniqueneeds.

ATransformativeHealing Experience

AgapeTreatmentCenteroffersatoptier,boutiqueexperiencefor individualsseekingtohealandrecover fromaddictionandmentalhealth issues.Thecenter’scommitmentto customerserviceisunparalleled,andit strivestocreateasafe,inviting,and lovingspaceforeverypersonwho walksthroughitsdoors.Theteamat AgapeTreatmentCentercomprises highly-skilledclinicalandmedical expertswhoareup-to-dateonthelatest

informationanddata.Thisallowsitto provideexcellent,individualizedcare tailoredtoeachperson’sneedsand desires.OneofthehallmarksofAgape TreatmentCenterisitsfocuson individualizedcare.Theclinicalteam workswitheachpersontodevelopa customizedtreatmentplanaddressing theirneeds.Theteamisalsotrainedin EyeMovementDesensitization Reprocessing(EMDR)andRapid ResolutionTherapy(RRT),which makesthematrauma-informedfacility

Tosupportitscommunitythroughout thetreatmentexperience,Agape TreatmentCenter’sClinicalDirector wroteandpublisheda30-day workbookcalledWellNow This supportive,evidence-basedtoolis designedtoassistindividualsintheir healingjourney.Everyaspectofthe AgapeTreatmentCenterexperienceis carefullycuratedtobeinvitingand transformative.Fromthecomfortable livingenvironmenttothechef’s deliciousfood,everydetailis consideredtoensurethatindividuals havethebestpossibleexperience.

RehabilitationServices

AgapeTreatmentCenteroffersarange ofsubstanceabuseandmentalhealth rehabilitationservices,including residentialinpatientPHPdrugrehabs inFortLauderdale,intensiveoutpatient programs,IOPdrugrehabFort Lauderdaleoption,andmentalhealth rehabilitation.Theprogramsare designedtoprovidepatientswiththe necessarycareandsupporttorecover fromtheiraddictionandmaintain sobriety

ThetreatmentprogramsatAgape TreatmentCenteraredividedintotwo maincategories:inpatientand outpatientprograms.Residential treatmentistypicallyforpatientswho needaround-the-clockcareduetoco-

occurringdisordersortheseverityof theiraddiction.Ontheotherhand,PHP (partialhospitalization)programs provideintensivecareforpatientswho requirelessstructurethaninpatient programsbutstillneeddaily monitoringbyhealthcareprofessionals tomaintainsobrietywhiletheygo abouttheirdailylives.

MentalHealthTreatmentatAgape

AgapeTreatmentCenterprovides comprehensivementalhealthtreatment programstoindividualssufferingfrom mentalillness.Withtheprevalenceof mentalhealthdisordersamongadults, thelicensedmentalhealthcliniciansat thecentertaketheseissuesvery seriouslyandstrivetocreateasafeand nurturingenvironmentforthose seekinghelp.Itsmentalhealth treatmentprogramsaredesignedto fullyassessanddiagnoseindividuals’ mentalhealthdisordersandprovide themwithawell-roundedtreatment plantoaddresstheirspecificneeds.

The programs include various methodologies, such as:

• CognitiveBehavioralTherapy

• DialecticalBehavioralTherapy

• EyeMovementDesensitization andReprocessing

• RapidResolutionTherapy

• BiofeedbackTherapy

• RelapsePreventionTraining

• DualDiagnosisTreatment

• RationalEmotiveBehavior Therapy

• RationalLivingTherapy,Life SkillsTraining

Moreover,itoffersTraditionalTalk Therapyandothertherapeuticmethods likepsychoeducation&psychotherapy, grouptherapysessions,mentalhealth &wellness,communitylivingsupport, andcasemanagement.Thelicensed cliniciansworkcloselywitheach

| May 2023 18

C O V E R S T O R Y

www.theenterpriseworld.com | 19

individualtocreateapersonalized treatmentplanthataddressestheir uniquementalhealthneeds.

AgapeTreatmentCenterbelievesthata comprehensiveandwell-rounded mentalhealthplanisessentialto achievingahealthyandproductivelife. Byaddressingtheunderlyingmental healthissues,individualscanlearn healthytechniquestomanagetheir mentalhealthmoreeffectively Witha focusonevidence-basedservices, AgapeTreatmentCenter’smental healthtreatmentprogramsaredesigned tohelpindividualsachievebalanceand stability.

OvercomingChallenges

Likeanybusiness,AgapeTreatment Centerfaceditsfairshareofchallenges duringitsearlydays.Asrecountedby George,buildingAgaperequiredtime, effort,andperseverance.He emphasizesthatchallengesareapart oflifeandbusinessbuildinganddon’t goawayentirely.Despitetheupsand downs,highsandlows,winsand losses,theteamatAgaperemained committedtostayinginthesolution. Georgebelievesthekeyistobeaware andlearnhowtorespondto challenges.Byrespondingeffectively, thecompanycouldsolvetheproblems andkeepmovingforward.

Overtheyears,AgapeTreatment Centerhasexpanded,serving individualsstrugglingwithsubstance abuseandmentalhealthissues.It offersaholisticapproachtobehavioral healthcare,incorporatingtreatment, recovery,maintenance,prevention, philosophy,andpsychology Withthree locationsandvariousprograms,Agape TreatmentCenterpositivelyimpactsits clients’lives.Despitetheinitial challenges,itcontinuestothriveand provideexcellentcaretothoseinneed.

ResponsibilitiesofanEntrepreneur

AccordingtoGeorge,anentrepreneur mustbeawareofthevast responsibilitiesofrunningabusiness. Thetoneanddirectionofthecompany aresetbytheentrepreneur,whotakes theinitiativeinexploringwaysto expandandgrow.Buildingastrong teamiscrucialtothesuccessofany business,andtheentrepreneurshould focusonsettingupthecompanyand employeesforsuccess.Agreat entrepreneurleadsbyexampleand holdsspaceforindividualstogrow personallyandprofessionally.They createastrong,inclusivecultureand areresponsibleforplanning,selling, executing,anddevelopingnew products.

CommitmenttoEmployeeCare

Georgevaluescultureabove everythingelseinhisbusiness.Heis dedicatedtocaringforhisemployees sotheycancarefortheneedy community.Hefostersauniqueteam culturewherevulnerabilityis welcomedandtrustisbuilt.Bybeing authenticandtransparent,George createsasafespacewherehisteam feelssupportedtobethemselves.He believesthisopencultureiskeyto buildingtrustanddeliveringexcellent caretoitscommunity.George’s commitmenttohisteamisevidentas healwayshastheirbackandknows theyhavehistoo.AtAgapeTreatment Center,everyoneworkstogether, creatingapositiveworkenvironment supportingemployeesandpatients.

ThePowerofLoveandTeamwork

Georgecreditsthegrowthand expansionofthecompanytothe presenceofkeyindividualsinthe team.Withtherightpeopleinplace, thecompanyachievedremarkable success.However,it’snotjusttheteam

thatdrivesAgape’ssuccess.The company’sname,whichmeansthe highestformofunconditionallove, reflectsitscorevalues,including integrity,respect,loyalty,positivity, grace,connection,wellness,and mindfulness.Theteamembodiesthese values,andtheypracticewhatthey teach,allowingthemtocontinueto succeed.

PersonalizedDigitizedCare

AgapeTreatmentCentertakespridein providingpersonalizedcareby assessingeachperson’suniqueneeds andtailoringservicestothem.Withall levelsofcareavailable,itensures everyonereceivesthecaretheyneed. Inthecontextofthedigitized healthcarelandscape,AgapeTreatment Centerbelievesthattherapidpaceof digitizationisapositivedevelopment. Itviewsthedigitalworldasaspace wherepeoplecanconnect,learn,grow, andofferhelptoeachotherwithout limitsimposedbygeographyor distance.

Constantlyadvancingfurther

AgapeTreatmentCenterisacompany constantlymovingforwardandseeking tohelpasmanypeopleaspossible. Georgeisintentionalinhisthoughts andactions,strivingtoadvanceand exceleveryday Whenitcomesto takingthecompanyastepfurtherin termsofproductsandservices,Agape TreatmentCenterisalwayslookingfor opportunitiestoimproveandexpand itsofferings.Withamissiontohelpas manypeopleaspossible,thecompany iscommittedtoadvancingitsservices toreachmoreneedypeople.

AdviceforBuddingEntrepreneurs

Asasuccessfulentrepreneur,George hasvaluableadviceforthosewhowant tofollowinhisfootsteps.Hisfirst

COVER STORY | May 2023 20

adviceistonotwaitfortheright time,asthereisnosuchthing. Instead,startwhereyouareand takealeapoffaith.Whilefearmay bepresent,Georgeencourages entrepreneurstojumpandkeep movingforward.Heemphasizes theimportanceoffaithand gratitudeforwhatyouhave. Additionally,hestressesthe importanceofbeingalifelong learner,asthereisalwaysroomfor growthandimprovement.

www.theenterpriseworld.com | 21

WHY A BOSTON YOUR SUMMER

| May 2023 24
ON TOUR SHOULD BE ON SUMMER BUCKET LIST? www.theenterpriseworld.com | 25

Beantown,aslocalslovinglycall Boston,isacitywithabundanthistory anddiverseculture.Evenifyouarea non-historybuff,aBostontouroffersa varietyofthingsthatwillcatertoyour tasteforafunvisit.

AsoneoftheoldestcitiesintheUSA, Boston'shistorydatesbacktothe17th century,withthecityplayingapivotal roleintheAmericanRevolution. Today,itisahubofintellectualand culturalactivity,withinstitutionslike HarvardUniversityandMassachusetts InstituteofTechnology(MIT)located withinitsborders.

Bostonisalsoknownforitsnumerous museums,galleries,andcultural institutions,aswellasitsthriving sportsculture,withfanspassionately supportingtheirfavoriteteams.The cityishometothefamousBoston Marathon,oneoftheoldestandmost prestigiouslong-distancerunning eventsintheworld.

Finally,withthediverseandvibrant culinaryscene,Bostonisconsidereda foodlover'sparadisebymany,offering everythingfromtraditionalNew Englandseafoodtointernational cuisine.Additionally,youaresureto meetsomewarm,welcomingpeople whowillmakeyougrinwiththeir hospitality

PlanningaBostontour?Inthisblog, we'lldigdeeperintowhatthecityof Bostonhastooffertomakeyour Bostontouraonetoremember

BHistoricalSignificanceofBoston

Boston,acityrichinhistory,also providedasignificantculturalvalue.In 1630,PuritanstravelingfromEngland foundedBostonwhiletheywereseeking religiousfreedom.Innotime,thecity becameahubforNewEngland's economic,political,academic, commercial,andfinancialactivity

DuringtheAmericanRevolution,oneof themajorhistoricaleventsoftheUSA, Bostonplayedacentralrole.Thecity witnessedmanyeventsthatultimately ledtothewar Asaresult,considered theBirthplaceoftheAmerican Revolutionbymany

Top5HistoricLandmarksyoucan't missonBostonTour

1.BostonTeaPartyMuseum

ThisfloatingBostonTeaPartymuseum givesyouapeekintoBoston'shistory Youwillgettolivethroughamultifacetedexperienceofliveactors,teathrowingre-enactments,technologically advancedinteractiveexhibits, authenticallyrestoredteaships,andan award-winningfilm.

2.SymphonyHall

Sinceitsfirstconcertin1881,this SymphonyHallcontinuestotreat peoplewithitsconcertperformances eventoday.Inaddition,thehallalso reachesmillionsofpeoplethroughthe Internet,radio,television,educational programs,recordings,andtours.

3.MuseumofAfricanAmerican History

AsthebiggestmuseuminNew England,TheMuseumofAfrican AmericanHistorydoesatremendous joblettingyouinonauthentic representationsofthe18thand19th centuries.Itisatreatforhistorybuffs, asyoulearnaboutAfricanAmericans' contributions.

4.USSConstitutionMuseum

LocatedontheCharlestownNavyYard ofNationalHistoricalPark,the Museumshowcasesinteresting informationabouttheConstitution. Includingitsdesigners,andpeoplewho builtandsailedit.Avisitwillletyou engagewiththehistoryofthe Constitutionthroughcaptivating stories.

5.ThePaulRevereHouse

Originallybuiltin1680,PaulRevere, anAmericansilversmith,boughtthis housein1770.Today,itisoneofthe mostsignificantpiecesoftheAmerican Revolutionandhistoryandamajor touristattractionthatwillmakeyour Bostontourmemorable.

Personalitiesyoudidn'tknowwere Bostonians

ApivotalpersonalityofAmerica, BenjaminFranklinwasoneofthe foundingfathersoftheUnitedStates. Hisvalueswerealwaysaimedtoward makingsocietyabetterplacetolive. Oneofthebestexamplesofhisvalues ishisinventions.Despiteinventing manythings,heneverpatentedthem justformoney,withthebeliefthatthey aretoolstoupliftpeople'sstandardof living.

Ifyou'refamiliarwiththepopular sitcom“TheOffice”(youprobablyare), thenwedon'tneedtotellyouabout Jim,andhispranksonDwight-a popularcharacterfromthesitcom.John Krasinskiwasrecentlynamed“the100 mostinfluentialpeopleintheworld”in 2018,byTimesMagazine.Amanof manytalents,Johnismostlyrecognized forhisactingwork.Althoughhehas alsoworkedasaproducer,and sometimes,directoraswell.

1.BenjaminFranklin 2.JohnKrasinski
| May 2023 26
www.theenterpriseworld.com | 27

3.UmaThurman

Afterheramazingactingperformancein“PulpFiction”,apopulardarkcomedy, UmaThurmanrosetofameforhercharacterportrayalofMiaWallace.In additiontothat,herroleinKillBillhasalsowonnumerousawardsandreceived apositiveresponsefromaroundtheglobe.

4.ChrisEvans

Yes,youhearditright.Ourveryown“CaptainAmerica”isaBostonian.This rolefromtheMarvelCinematicUniverse(MCU)iswhatgainedhimimmense popularityandfansaroundtheworld,helpinghimreachhiscareer'smountaintop. Beforethisrole,heplayedsomeminorrolesinfilmsandalsonumerous supportingroles.

5.EdgarAllanPoe

Bornon19thJanuary1809,EdgarAllanPoeisawriter,poet,editor,andliterary criticfromBoston.Edgarisoftenassociatedwiththe'AmericanRomantic Movement',andhistalesofMysteryandMacabre.Furthermore,hispoems“The Raven”and“AnnabelLee”areamongEdgar'smostpopularworks.

3ThingsthatwillmakeyourBostonTourMemorable

HereisalistofthingsthatmakeyourvisittoBostonatreat:

1.TheFood

Traditionally,Bostonisfamousforitsbakedbeans.Butthegoodnewsisthatno matteryourpalette,withadiverserangeofcuisinesandrestaurants,Bostonis suretosatisfyyourtastebuds.

Besidestraditionaldishes,Bostonservesexceptionalseafoodaswell.From deliciousoysterstofreshlobstersandvariousfish,Bostonisheavenforseafood enthusiasts.

Thelistdoesn'tstopthere.Boston'sfoodisinfluencedbynotjustAmerican dishes,butglobalcuisineaswell.Inconclusion,ifyou'reafoodie,thefoodscene inBostonisboundtoleaveyouawestruck.

2.TheCulture

It'snotasurprisethatmanycallBostonaculturalcenter.Thecityholdspeople fromavarietyofethnicandculturalbackgroundsinitsarms.Itisworthnoting thatgreaterNewEnglandhasanenormousinfluenceonmanyculturalaspectsof thecity.Onesuchaspectistherenowned“BostonAccent.”

Additionally,BostonisahubformusicloverswithplacesliketheBoston SymphonyOrchestra,theFineArtsBostonMuseumforliteraturefans,numerous librariesforbookworms,andmore.Asavisitor,youdon'thavetoworryabout gettingbored,asthecityofferssomethingforeveryone.

3.TheNight-Life

Simplysaid,thenightlifeinBostonisLIT Asthesungoesdown,Bostontruly startsexpressingitslivelyvibes.Fromnightclubstonightmuseums,thecityof

| May 2023 28
www.theenterpriseworld.com | 29

Bostonisalwaysreadytomakeyour nightmemorable.Ifyou'reanightowl planningatriptoBoston,thenightlife scenewilltrulyrockyourworld.

IdealWaystoExploreBoston's Beauty

Forthemostpart,adowntownBoston tourisabreeze,whichissomewhat relatedtothecity'scompactsize.On theotherhand,drivingdowntownis anothergamealtogether.Why? BecauseBostonhasaveryoldfashionedroadlayoutandinsufficient parkingoptions.

Ontheotherhand,MBTA,Boston's publictransportsystem,isniftyand inexpensivetoexplorethecity You canwitnessCambridge,nearby suburbs,andmanymoreunmissable attractionsonyourBostontour

Interestingly,walkingthroughBoston couldhelpyougetacloserlookatthe city,withoutspendingmuchtime. Walkingforanhourorso,youcould exploreplentyofcharmingplaces.The placesincludeCharlesRiverEsplanade orCambridge,whereyouwillbe treatedtoamesmerizingviewofthe cityskyline.

Ifnoneofthatworksforyou,there's alwaysataxi.Boston'staxisare generallyavailableandeasytoflag down.Thisisanidealoptionifyou're planningtotravelaftertheoperational hoursofMBTA.

CostofLivinginBoston

Incontrasttoitscompactsize,a Bostontourtakesquiteabigchunkout ofyourpocket.Whileplanningyour Bostonvisit,makesuretotalktocity realtorsforthebestaccommodation dealsaroundthecity.

Allinall,ifbudgetisnotanissuefor you,Boston'squalityoflifewillleave youecstatic.

WhenshouldyouplanaBoston Tour?

Bostonweatherisamixedbag.To makethemostoutofyourvisit,make sureyouplanyourBostontripbetween themonthsofJuneandOctober.Why? Becausethesummerduringthistimeis mild,withtemperaturesanywhere between15to28degreescelsius.If you'resomeonewhoisplanning outdooractivities,thenthisisyour timetoshine.

Thenumberoftouristvisitsdrops significantlybetweenMarchandMay, andrightfullyso.TheBostonclimate duringthesemonthsisverydryand cold.

Rich,Vibrant,yetUnique Bostonisacitywitharichhistory, vibrantculture,anduniquecharacter.

FromitsroleintheAmerican Revolutiontoitsmodern-daystatusas acenterforinnovationandintellectual activity,aBostontourhasmuchto offerforvisitorsandresidentsalike.

Whetheryou'reexploringthecity's numerousmuseumsandcultural institutions,cheeringonthelocal sportsteams,orindulginginthe diverseculinaryscene,youwillnever runoutofthingstodoinBoston.If you'replanningatriptotheUnited States,besuretoputBostontouron yourlist-youwon'tbedisappointed!

| May 2023 30
www.theenterpriseworld.com | 31
| May 2023 34
www.theenterpriseworld.com | 35
| May 2023 36
www.theenterpriseworld.com | 37
| May 2023 38
www.theenterpriseworld.com | 39
| May 2023 40
www.theenterpriseworld.com | 41
| May 2023 42
www.theenterpriseworld.com | 43

ARE DON'T 10 WAR

| May 2023 46

ARE YOU A HISTORY BUFF? DON'T MISS OUT ON THESE AR MEMORIALS IN THE U.S.

MetaDescription:Ifyoulikeunfoldingthehistorypagesby

visitingdifferentplaces,herearethe10warmemorialsin theU.S.thatyoumustvisit.

Historyfascinateseveryone,regardlessofcountry,religion,orage group.Itissomethingthattakesyouonajourneywhereyoucandive intothepast,observewhatwasrightandwherethingswentwrong,and comeoutwisertoconfrontwhatliesahead.Ifyouarealsointohistory, visitinghistoricalplaceslikeforts,monuments,palaces,andwar memorialsmustalwaysbeanoverwhelmingfeeling.

Visitingwarmemorials,inparticular,isanidealwaytopayhomageto thosewholosttheirlivesfightingforthenationandrelivetheirfond memories.Eachwarmemorialrepresentsthecountry'senthrallingand vibranthistoryandremindsusofthesacrificesandvalorofour ancestors.Ifyouareplanningtovisitawarmemorial,letushelpyou withthe10warmemorialsintheU.S.youcannotmiss.

www.theenterpriseworld.com | 47

10WarMemorialsintheU.S.you mustVisit

1.WorldWarIIMemorial

Ÿ Location:NationalMall, WashingtonD.C.

Ÿ Opened:2004

Ÿ OperatingHours:24hours(park rangersareondutyfrom9:30amto 10pm)

TheWorldWarIIMemorialisbuiltin thehonorof16millionAmericanswho servedintheU.S.armedforcesduring theSecondWorldWar Thenationalwar memorialaestheticallyrepresents America'svictoryinWorldWarII.It has56pillarsthatsymbolizeunity amongtheU.S.statesandterritories.It alsocomprisesacoupleofsmall triumphalarchesforthePacificand Atlantictheatersthatsurrounda fountainandanovalplazaatthecenter

2.DCWarMemorial

Ÿ Location:NationalMall, WashingtonD.C.

Ÿ Opened:1931

Ÿ OperatingHours:24 hours

BrieflyknownastheDistrict ofColumbiaWarMemorial, theDCWarmemorialisone ofthemust-watchwar memorialsintheU.S. Originallyconstructedasa domedtemple,thememorial underwentrenovationin 2010.Itshowcasesthenames oftroopswholosttheirlives duringthewarinalphabetical order.In2014,theNRHP (NationalRegisterofHistoric Places)listedthememorial.

| May 2023 48

Ÿ Location:ConstitutionGardens, WashingtonD.C.

Ÿ Opened:1982

Ÿ OperatingHours:24hours(park rangersareondutyfrom9:30amto 10pm)

PeoplealsoknowVietnamWar MemorialasVietnamVeterans Memorial.Thememorialhonorsthe valianteffortsofthosewhoservedin theVietnamWar.Theprimaryattraction ofthismemorialistwogranitewalls engravedwiththenamesof58,318 braveheartswhosacrificedtheirlives forthecountry Allthenamesare engravedinchronologicalorder

Ÿ Location:WestPotomacPark,Washington D.C.

Ÿ Opened:1995

Ÿ OperatingHours:24hours

AlsoknownastheKoreanWarVeterans Memorial,thisisoneoftheiconicwar memorialsintheU.S.commemoratingthe sacrificeofthemilitarypeoplewhodiedinthe KoreanWar.Thememorialcomprises19 statuesalongsideawallofremembrance engravedwiththenamesofmartyrs.

Ÿ Location:PershingPark,WashingtonD.C.

Ÿ Opened:1981

Ÿ OperatingHours:24hours

TheWorldWarIMemorialpaystributetothe servicesofmartyredAmericancitizensintheFirst WorldWar.ItwasoriginallydedicatedinPershing Parkin1981andwasopenedtothepublicin2021. ThememorialfeaturesthestatueofJohnJ.Pershing, thethenGeneraloftheArmies.Thewallsofthe memorialalsoshowcasethesoldiers'journeys.

3.VietnamWarMemorial 4.KoreanWarMemorial 5.WorldWarIMemorial
www.theenterpriseworld.com | 49

Ÿ Location:VermontAvenue,Washington D.C.

Ÿ Opened:2004

Ÿ OperatingHours:24hours

Thiswarmemorialservesasatributetothe UnitedStatesColoredTroops(USCT)who foughtduringtheAmericanCivilWar.It honorsthememoriesofapproximately 209,145USCT.“TheSpiritofFreedom” statueistheprimaryattractionofthiswar memorial.Itisabronzestatueshowcasing threemenfromtheinfantryandasailorwho isdefendingfreedom.

7.AmericanVeteransDisabledforLife Memorial

Ÿ Location:WashingtonD.C.

Ÿ Opened:2014

Ÿ OperatingHours:9amto5pm

AmericanVeteransDisabledforLifeMemorial isoneofthefewwarmemorialsdedicatedto thosedisabledduringthewar Thememorial honorsveteransoftheU.S.Armywhowere permanentlydisabledduringtheirnational service.Thefundraisingforthismemorial startedwaybackin2000,thetargetamount wasreachedin2010,andthememorialwas opentothepublicin2014.

Ÿ Location:ValleyForgeNationalHistoricPark,Pennsylvania

Ÿ Opened:1917

Ÿ OperatingHours:6amto8pm

NationalMemorialArchcelebratesthearrivalofGeorge WashingtonandtheContinentalArmyatValleyForge.During the1777-78continentalwar,theU.S.Armyspentthewhole winterattheValleyForgemilitarycamp.Inspiredbythe“Arch ofTitus”inRome,thearchwasplannedduringthepost-Civil Warerawhenmanywarmemorialsandmonumentswere plannedandbuilt.

6.AfricanAmericanCivilWarMemorial 8.NationalMemorialArch
| May 2023 50

Ÿ Location:1954

Ÿ Opened:ArlingtonCounty, Virginia

Ÿ OperatingHours:6amto midnight

MarineCorpsWarMemorialisa nationalmemorialthatis dedicatedtoalltheUnitedStates MarineCorps(USMC)wholost theirliveswhileservingthe country.Thememorialhonorsall themartyrssince1775.Itis inspiredbyaniconicphotograph in1945.Thephotograph comprisedsixUSMCraisinga U.S.flagontopofMount SuribachiduringWorldWarII.

Ÿ Location:GrossePointe Farms,Michigan

Ÿ Opened:1910

Ÿ OperatingHours:9amto7 pm

LiketheWorldWarIIMemorial, theGrossePointeWarMemorial isalsobuiltinmemoryofthose wholosttheirlivesinWorldWar II.Thememorialisalsoknownas RussellA.AlgerJr.House. Besidesbeingamongthetopwar memorialsintheU.S.,ithostsa varietyofprograms,including holidaycelebrations,concerts, socialdancesforschoolchildren, obedienceschoolfordogs,etc.

Thisconcludesourlistof10warmemorialsintheU.S.you mustvisit.Wehopethisbloghascoveredeverythingyouneed toknowaboutthesememorials.

So,whenareyouplanningtovisitawarmemorial?

9.MarineCorpsWar Memorial 10.GrossePointeWar Memorial
www.theenterpriseworld.com | 51
| May 2023 54
www.theenterpriseworld.com | 55

Yesterday,oneofmyfriends

bought(whathethoughtwas) anAdidashoodiefromalocal shop.Iwassurprisedtoseethepriceof thehoodie.However,myawelasted onlyuntilIsawthespellingofAdidas onthehoodie.Justifyingitsprice,it wasspelled“Adibas”.Whileitmade forahilariousmoment,itwasan exampleofabrandgrowingsobigthat peopleweresellingproductswitha similar-lookingnameandlogoand customerswerestillbuyingthem. Tome,thiswasatestamenttothe successstoryofAdidas.Inthisarticle, wewilltakeyouthroughthesuccess storyofAdidasandthefactorsdirectly orindirectlyinvolvedinit.

WhatexactlyisAdidas?

Adidas(spelled“adidas”bythe corporation)isanabbreviationofthe

nameofthebrand'sfounder,Adolf (“Adi”)Dassler.FollowingWorldWar I,theDasslerfamilystartedproducing shoes.JesseOwens,anAmericantrack andfieldgreat,woreshoesthatwere supposedlyagiftfromAdiDassler duringthe1936BerlinOlympics.

Today,Adidas(fullnameAdidasAG) isaGermanmakerofsportsshoes, clothing,andsportingaccessories.In theearlytwenty-firstcentury,itwas Europe'sbiggestsportswearproducer andtheworld'ssecond-largestafter Nike.Adidasgoodshavehistorically beenidentifiedbyathree-stripe trademark,whichisstillusedinthe company'smodern“trefoil”and “mountain”logos.Herzogenaurach, Germany,isthecompany's headquarters.Thiswasthebeginning ofthesuccessstoryofAdidas.

| May 2023 56

PeepingintotheHistoryofAdidas!

Duringthe1950s,Adidasgained significantpopularityassoccerplayers startedusingthecompany'sshoes, whichwerelightweightandincluded screw-incleats.Thefirmsubsequently expandedintorecreationalitems, launchingsoccerfootballsin1963. Fouryearslater,Adidasstarted producingclothing.Adidaswasthe leadingbrandinsportingshoesfor manyyears,butcompetitionintensified throughoutthe1970s,particularlyfrom upstartmanufacturerssuchasNike.

AdiDasslerdiedin1978,anddespite aninnovativeendorsement

arrangementwiththerapgroupRunD.M.C.,authorsofthepopularsong“My Adidas,”thebrandendureddeclining marketsharethroughoutthe1980s (1986).In2016,thefirmannounceda newpartnershipwithartistand entrepreneurKanyeWest.Herearethe twoinstancesthathighlightthe beginningofthesuccessstoryofAdidas.

Ÿ JesseOwens,anAmericanathlete whoworeAdidasshoesandwonfour goldmedalsinthe1936Olympics, madethecompanyrenownedacross theworld.

Ÿ TheGermanfootballteam,wearing Adidasshoes,thenwontheWorld Cupfinalmatchin1954.

HowmuchAdidasspendson Marketing?

Marketingisthebackboneofa businessandgoodcompaniesoften putahighemphasisontheir marketingstrategies.Thesuccess storyofAdidastooisincomplete withoutanexclusivefocuson marketing.Intheyearsbeforethe coronavirusepidemic,itgradually increaseditsmarketingbudget,which reached3.04billionUSdollarsin 2019.Whileinvestmentfellbyover 670millionUSdollarsin2020,the corporationincreaseditsexpenditure to2.5billionin2021.

www.theenterpriseworld.com | 57

TheAdidasGroup'smarketing expenditurescomprisebothpointof-saleinvestments,suchasin-store advertisingandshopfittings,and marketinginvestments,suchas sponsorshipcontracts,media advertising,andevents.This investmentlookstobepayingoff, withtheAdidasbrand'sworthmore thantriplingfrom2016toaround 16.48billionUSdollarsin2020. Furthermore,its2018“Originalis NeverFinished”campaignwas namedoneoftheworld'smost effectiveadvertisingeffortsin2018. However,Adidas'brandworthfell bymorethantwobilliondollarsin 2021,thusitremainstobeseen howthefirmdoesinthenextyears.

Ad Campaigns that proved

“Impossible is Nothing”!

Herearesomeadcampaignsthat playedacrucialroleinthestory ofAdidas.

Ÿ The'AllInOrNothing' Campaign

The'allinornothing'adis Adidas'mostexpensivemedia campaigntodate.Itisledbya televisioncommercial(seeabove) titled'LeoMessi'sWorldCup Dream,'whichincludesbrand ambassadorsliketheeponymous Argentinestriker,DaniAlves,and LuisSuárez,aswellasatuneby KanyeWest.

“Thisadvertisementillustratesthe

| May 2023 58

“Thisadvertisementillustratesthe “#allinornothing”mindsetby demonstratingthedevotionand commitmentnecessarytowinthis fantasticchampionship,”saysTom Ramsden,globalbrandmarketing directorofAdidasfootball.“Anything lessthan100%effortwillnotwinthe WorldCup.AtAdidas,wethinkthat being'allin'istheonlywaytoplay sport,unleashyourpotential,andgetthe mostoutofsport'sgreatestevent,”he adds.

TheTVcommercial,createdby TBWA/Worldwideanddirectedby FernandoMeirellesoftheCityofGod, airsduringcoverageoftonight's(May 23)ChampionsLeaguefinalandis supportedbysocial,in-store,andecommercepushes,aswellasexperiential andPRactivitythatwillseeabranded mediahubondisplaythroughoutBrazil. Adidas'marketingspendingunderscores thesignificanceoftheWorldCupasit seekstostaveoffcompetitorNike'sdrive forprimacyinthefootballclothing industry

Ÿ ImpossibleisNothing

Oneofthemostnoteworthycampaigns forthefirm,thecampaignwascreatedby 180/TBWAinAmsterdam,although TBWAChiatDayinSanFranciscoalso contributedsignificantly Thisadvertisementfeaturedfootball greatDavidBeckhamandboxinghero MuhammadAli.

ThatiswhyAdidas'new“Impossibleis Nothing”adstrikesthetargetintermsof inclusivemarketing.Theadoffers personaldocumentary-stylevideosofa rangeofathletesandotherhighly chronicledpersonsfromacrosstheglobe, illustratingtheirpathstogreatness.

Whatmakestheadvertisingstandoutis howdiverseitisintermsofsports, genders,races,andcultures.

Ÿ AllAdidas

The“allAdidas”campaignhighlights thebrand'sreachacrossseveralsports, cultures,andlifestyles,withcelebrities likefootballplayersLionelMessiand DavidBeckham,NBAstarDerrick Rose,andmusicsensationKatyPerry.

Competitors that made it difficult for Adidas!

Toestablishitselfamongthebest, companieshavetobeabreastofwhat's goingoninthemarket.New competitorsemergeeveryday,posing criticalchallengesforcompaniesand leaders.Adidashasalsoconquered manycompetitorstoreachwhereitis today.Herearetheprominent competitorsinthestoryofAdidasthat madelifedifficultforthecompany

3.NewBalance

NewBalanceisanAmerican multinationalcorporationwith manufacturingoperationsintheUnited StatesandtheUnitedKingdom.The itemsofthisfirmaremorecostlythan thoseofrivalssuchasAdidas,Nike, andUnderArmour.Therationalefora premiumpriceisproductqualityand technologicalintegration,aswellasthe factthatcustomersintheUnitedStates andtheUnitedKingdomalwaysfavor high-qualityitems.Inthefootwearand clothingcategories,NewBalanceis posingasignificantcompetitionin frontofAdidasandnumerousother well-knowncompanies.

Doyouknowwhotheworld'sleading footwearandclothesbrandis?Nikeis theonlyappropriateresponse.Itisone ofthemosttrustedbrandsinsearchof inspirationandinvocationinthelives ofallpeoplewhohaveabody.Nikevs. Adidashaslongbeenatopicofdebate amongpeople.Thankstoitsconstant pursuitforexcellence,Nikehas propelledAdidastocomeupwithnew, moreinnovativeproducts.

FilaisaKoreansportsbusinessthat makesandsellsfootwearandgearfor bothsportsandleisure.Filaisan excellentoptionforthemajorityof individualsinanysociety'smiddle class.Filahasalonghistoryof sponsorship,includingtheAustralian cricketteam,theKoreanfootballteam, andmanymore.Thecorporationoften supportsevents,andmanyathletesand sportsfiguresserveasbrand ambassadors.FILAhasalsochallenged Adidaswithitsseveralproducts.

PUMAisanothersignificantAdidas opponentworthnoting.Thereasonfor thisisthatPumaandAdidaswere previouslyrunbyRudolfandAdolf underthebrandnameGebrüder DasslerSchuhfabrik.Later,their relationshipdeteriorated,andthe corporationwassplitintotwofirms, AdidasandPUMA.PUMAisnow fightinginthemarketwiththeAdidas brand.

Anotherpopularsports,footwear,and casualclothesbusinesslaunchedin 1996.Theorganizationhasshowna strongcommitmenttothegarmentand footwearindustries.UA'sbusiness operations,accordingtothefirm annualreport,aretodesign,market, andsellfootwear,performancegear, andassociatedaccessoriesforwomen, men,andyouth.UnderArmouritems arewornbyathletesandactive lifestylecustomersrangingfrom adolescentstoprofessionals.Its clothinggoodsaccountedfor66%of

1.Nike 2.Puma 4.FILA 5.UnderArmour
www.theenterpriseworld.com | 59

itsincome,whileNorthAmerica accountedfor76%.Withouta question,UnderArmourisa formidableopponenttoAdidas.

ControversiesintheStoryofAdidas

Thejourneyofsuccessfulcompaniesis oftenaccompaniedbycontroversies. ThestoryofAdidasisalsoincomplete withoutcontroversiesthatshookthe businesstoitscore.Herearetwoofthe majorAdidascontroversies.

1.

Adidasattemptedtolaunchashoein 2012thatwasafarcryfromits

customarysleek,athleticfootwear(via CNN).TheJSRoundhouseMaids wereeye-catchingstreetshoeswitha uniquedesignfeature:theywerelinked toayellowrubbershackle,whichwas usedto“lock”theuser'sfoottotheleg withachain.“Gotasneakergameso hotyoulockyoursneakerstoyour ankles?”statedtheproduct'sFacebook announcement.

TheJeremyScott-designedshoes,on theotherhand,hadamajorflaw.Not surprisingly(exceptforAdidas),a shackle-themedsneakerdidnotgo downwellinanationwithadarkand well-documentedhistoryofslavery. Manyindividuals,notablycivilrights iconReverendJesseJackson,

expressedoutrageovertheshoe's design,claimingthatitremindedthem ofslavery AdidassaidthattheJS RoundhouseMidwasallaboutfashion andhadnothingtodowithslavery Recognizingthattheshoewasalost cause,thefirmapologizedand terminatedtheproduct.

2.

Adidaswaspreparingforthe2018 FIFAWorldCupinRussiawitha nostalgicproductin2018.However, whentheyrefertoaregimethatis responsibleforsomeoftheworst momentsinRussianhistory-including varioushorribleeventsthatEastern Europeancountrieshadtogothrough

Adidasattemptedtolaunchthe ShackleShoe. USSR-ThemedAdidasProducts
| May 2023 60

duringtheirtimewiththeUnionofthe SovietSocialistRepublic-fun callbacksaren'talwaysallthatfunny Peopleinthesepost-USSRnations obviouslydidn'tunderstandthesense ofAdidassellingUSSR-branded goods,andindignationquicklyerupted inareaslikeLithuania.“Beingunwell with'imperialnostalgia'stillhappens. However,thatisquiteshocking comingfromthewell-known @adidas.”Thecountry'sMinistryof ForeignAffairssarcasticallytweeteda photographofthecompany'sUSSRthemedsportsattire.Manypeople askedwhetherAdidasmightrelease uniformswithNaziinsigniainthe future.

PartnersinSuccess!

Overitstenure,Adidashas collaboratedwithseveralbrandsand personalitiestotakeitsproducttothe nextlevel.Hereareacoupleof interestingcollaborationsinthestory ofAdidas.

Ÿ TheAdidasYeezycollaboration

Someoftheadidas'mostsignificant partnershipshaveoftenincludedhiphopstars.KanyeYEEZY-branded shoes,PharrellWilliams,Pusha-T,and MissyElliottendorsementshaveall beenlaunchedbythelabel.Adidas' influenceonhip-hopcanbetraced backtothemid-1980sandRunadorationDMC'softhebrand's tracksuitsandshell-toeSuperstar shoes,whichculminatedinthe1986 song“MyAdidas.”adidasSamba, adidasStanSmith,andtheclassic shell-toeadidasSuperstarshapesare amongthemostwell-knownshoe types.

Thesportswearbehemothhasalso collaboratedwithstreetwear companieslikeABathingApeand PalaceSkateboards,aswellashigh

fashiondesignerslikeYohji Yamamoto'sY-3collection,Raf Simons,RickOwens,Stella McCartney,andAlexanderWang.

Ÿ CollaborationwithManchester United

AdidasandManchesterUnitedagreed toaten-yearkitpartnershipinJuly 2014,commencingwiththe2015-16 PremierLeagueseason.Thiskit agreementhasaguaranteedminimum valueof£750million(US$1.29 billion),makingitthemostlucrative kitdealinsportshistory.Nikehasbeen replacedastheclub'sworldwide equipmentsupplier.

AndyMurray,theformerWorldNo.1 tennisplayer,wasannouncedas Adidas'highest-paidtalentin November2009,withafive-yeardeal allegedlyworth$24.5million.They havealsosponsoredtheball-boyand ball-girloutfitsattheATPTennis TournamentinMasoninCincinnati. Adidasalsohascollaborationswith MalibuTennisCamp,GreenFitness GmbH,andSchöler&Micke SportartikelVertriebsGmbH.

ExpansionsinthePipeline

Adidasisconsiderablyincreasingits investmentinwomen'sactivewearand sportsfootwearaspartofitsnew 'ImpossibleisNothing'campaign.The companyclaimsitwouldspend“more thaneverbefore”onwomenand LGBTQ+personsinsports,whichwill bereflectedinbothnewgoodsanda newmarketinglanguage.

AdidasdebutedStayinPlay,a collectionofperiod-proofapparel,in June2021toassistminimizethedropoffinathleticsthatoccurswhen womenbeginbleeding.TheAdidas UltraBoostsneaker,builtspecifically forwomen'sfeet,willbeavailablethis

quarter.Adidasisalsoofferingawhole lineofsportsbrasin72sizes,created with43models,inresponsetodata thatshowed90%ofwomenhavean ill-fittingsportsbra.Thecompany mentionsthatthisproductisbeing broughttomarketforwomenby women.

TheConcludingNote:

So,theseweresomeofthemost importantfacetsofthesuccessstoryof Adidas.Itwouldnotbean exaggerationtosaythatAdidasis currentlyamongthetopfew sportswearcompaniesintheworld. AndaslongasAdidasproductsare beingsoldlabeledas“Adibas”,or “Abidas”,thesuccessstoryofAdidas isboundtoaddnewchapterstoit!

www.theenterpriseworld.com | 61
| May 2023 64
ProvenTipsTo Optimize www.theenterpriseworld.com | 65
4

Theflowofworkisonefactor

thathasasignificantimpacton dailyoperationswhenyou considerthehealthcaresystemofa hospitalorasmallclinic.Everything hastobedoneinasystematicmanner, rightfromtheveryfirstpointofthe process,andevenuptothepointwhen apatientfinishestreatmentandis discharged.Changingtheworkflow, forittobebetter,entailscreating necessaryadjustmentsbothatthe macroandmicrolevel.

Improvingtheworkflowinhealthcare organizationsandsystemscan significantlyimpactitsefficiencyand abilitytoaddresspatients’concernsin amoretimelyandeffectivemanner Thisfactalonehighlightsthe importanceofbeingabletoachievea higherstandard.

Withthat,here’salistoffourproven tipstohelpoptimizeyourhealthcare workflow,coveringthingsyoucando onyourownorbetteryet,withexperts likethosefromEMR&EHR ConsultingServices.

1.MakeTheBillingProcessSimple

Oneofthemosttime-consuming processesintheentirehealthcare workflowisbillingpatients.Thelonger apatientstaysinahospitalandthe moreservicesheorsheuses,the longerthebillingprocesstimewillbe.

Thewaitingperiodcanbeafrustrating experienceforboththepatientandthe biller.Patientswouldwanttheir hospitalizationbillstobeprocessed quicklysotheycanfinallybereleased andsenthome.Ontheotherhand,the timethatcould’vebeenspentonother tasksbythehealthcarestaffislostdue toaslowbillingprocess.

Makingtheentirebillingprocess simpleandefficientwilleliminate thosedelays.Therearesomanyways toachievethis,startingwith:

EncouragingOnlinePayments:You cangreatlyspeedupthecollection processandfacilitatequickerandmore effectivepatientpaymentsby developinganonlinepaymentportal.

Being

CearAboutYour

Collection Process:Givingthepatientallthe paperworktheyneedtofilloutwhen theyfirstarrivewillbebeneficial. Doingthiswillgivethemmoretimeto gathertheinformationthatneedstobe ontheform(e.g.,affiliateinsurance policynumbers).Additionally,youcan letthemknowwhatactionstheyneed totakenextorifawaitingperiodis necessary.

2.UtilizeAutomationSystems

Ifyou’restillheavily-reliantonpaper forms,thenit’sabouttimetoutilizeall thetechnologicalresourcesyoucan availofbyautomatingyourhealthcare systems.Therecordingandprocessing ofpatientinformationwillbefaster andmoreaccuratewiththeuseof automation.

Chooseanautomatedhealthcaresystem orsoftwareapplicationthatmeetsyour needsandpreferences.Youcantalkabout whichbusinessesprovidethebest healthcaredeliverysystemwithyour teamtohelpyouinyourdecisionmaking.Implementingthiswilllessenthe workloadonyourstaffandenhancethe workflow

3.FindAndRemoveBottlenecksIn YourWorkflow

Nomatterhowperfectyoumaythink yourworkflowis,therearestillthings youcandotoimproveit.Youcanstartby identifyingthebottlenecksinyour system.

AccordingtoHealthTECHResources,a leadinghealthcareITconsultingfirm, bottlenecksorconstraintsreferto anythingthatrestrictsthesmoothflowof patientsinandoutofamedicalofficeor institution.Ifchangesaremadewithout addressingthesebottlenecks,theoutcome maystillfallshortofwhatneedstobe achieved.Thiscouldresultindelaysif notresolvedfromthegroundup.

| May 2023 66

Thisisthereasonwhyit’svery importanttoidentifyandremovethe bottlenecksinyourworkflow.Once thoseareidentified,that’swhenyou canproperlyaddresstheissuesinyour systemonceandforall.

4.CollectAndAnalyzePatientData Outcome

Asuccessfulhealthcareworkflowisn’t onlyachievedwhenyourdailyresults ormetricsaremet.Rather,italsohas toincludethepatientoutcome. Rememberthatattheendofaworking day,themeasureofsuccessinevery healthcareorganizationisthe percentageofpositiveoutcomeswith patients.Thismeansthattheywere abletoprovidequalitycarewhile maintaininganefficientworkflowand operations.

Withthis,rememberthegeneralrule:if youcan’tmeasurepatientdata outcomes,thenyoucan’tmanageit. Yourefforttoimprovethequalityof careprovidedbyyourorganization shouldalsoincludeanalyzingexisting patientdata.Thiscangiveyou importantinsightsonfactorslike whereopportunitiesexist,andwhat youcandotoimprovepatientcare.

Conclusion

Managingahealthcaresystemcanstill bequiteachallengingthingtodoand accomplish,evenintoday’smodern world.Technologicaladvancementsare theretohelpeaseoutany complicationsinthewholeprocess. But,it’snotenoughtosolelyrelyon advancedhealthcareworkflow systems.Asmentionedearlier, optimizingthehealthcareworkflow involvesdealingwithobstaclesata microandmacrolevel.Thisalso entailsateameffortmadebyeach departmentandpersoninvolvedinthe healthcareworkf

www.theenterpriseworld.com | 67

PRODUCT REVIEW

Founder: Uwe Kreuter

Founded: 1991

Headquarters: Frankfurt, Deutschland

No. of Employees: 50+

Website: www.cct-solutions.com

ContactPro® Review

Overview:

CCT is leading the way in multiexperience customer engagement solutions. CCT helps companies communicate with existing contact channels and next generation customer interactions. CCT provides web and mobile based applications for on prem and cloud deployments. This includes the automation of voice, web, email, chat, co-browsing, instant messaging and video, ensuring customer service agents and knowledge workers adapt easily to the changing customer expectations, decreasing contact center costs and providing efcient relationships with their customers.

| May 2023 68

BackgroundofCCT:

CCTservescustomersaroundthe globe.Focusedonmidsizedandlarge organizationswantingtoachievea competitiveadvantagewith individuallydesignedcommunication andcontactcentersolutions.CCT ContactPro®isapowerfuland scalableomnichannelcontactcenter solutionwithanexcellentagent desktopandintelligentautomation functionality.Enablingefficient servicesforanexcellentcustomer experience(CX).

Ouremployeesarecertifiedexperts. Constanttrainingandeducationaswell asknowledgetransferwithour partnersassureprofessional implementationandexcellentsupport. Customspecificimplementations providethebestpossibleintegrationof existingsystemsandnewcomponents. Enablingdemand-orientedactivation ofinnovativefunctionsandservices.

TofulfillindividualrequirementsCCT offerstailoredsupportandmanaged service.

Ourexpertsareavailable24by7to assistandhelpclientsortodeliver proactiveservices.Inourprojectswe useprovensystemsandsolutionsfrom well-knownvendors.Toassurebest serviceforourclients,ouroperation andsupportstructureisalignedwith theprocessesofourkey-partners.

ProductDetails:

CCTContactPro®(CP)istheperfect solutionforautomationandtheagent desktopinanomnichannelcontact centerenvironment.Contact-Pro® empowersagentstoefficientlyserve customersintoday'sdemandingworld ofomnichannelcommunication.The state-ofthe-arttechnologysolution helpsleverageexistinginfrastructure whiledecreasingcontactcentercosts andincreasingcustomersatisfaction.

Theflexibleandadoptabledesktopin combinationwithautomationand integrationcapabilitiesenables efficientserviceswiththebest availableresourcesattherighttimeto deliveranexcellentcustomer experience(CX).Higheragent productivity,therightinformationfora successfulcustomerdialogand reducedover-headthroughautomation increasetheagentproductivity, Customerjourney,CRM/ERPsupport, Reporting&Analytics.Increased customersatisfactionandCX, Consistentinformationthroughall mediachannelsandintegrationofselfservicesystemswithAIdriven automationincreasecustomer satisfaction.

Optimizedworkflowsandnew services,aworklistconceptand configurablefunctionsprovidea flexiblealignmentwithdesired workflows.Itenablesaneasy implementationofnewservices. Inbound,outbound,call-backand omnichannelhandling.CCT ContactPro®supportsblendedinbound andoutboundinteractionsincluding call-back.Tooptimizethecustomer experienceCPoffersfullomnichannel capabilities.

OtherProminentFeaturesofCCT

ContactPro®:

Ÿ StrategicConsulting

Ÿ SolutionDesign

Ÿ Systemintegration

Ÿ SoftwareDevelopment

Ÿ CustomizedTraining

Ÿ CloudandManagedServices CCaaS

Ÿ CommunicationPlatformasa ServiceCPaaS

Ÿ CCTContactProUnifiedDesktop

Ÿ Omni-ChannelSoftware Solution

Ÿ VoiceManagementincl.CTI

Ÿ Voice Recording/Compliance/Quality

Ÿ RealtimeAnalytics/Agent Coaching

Ÿ Outbound&AgentScripting

Ÿ EmailManagement

Ÿ Mobile&WebChat Management

Ÿ MobileBusinessChat

Ÿ SMSIntegrations

Ÿ ConversationalAIIntegration Cognigy/Google

Ÿ GoogleDialogFlowIntegration

Ÿ PCICompliancecertified

WhyPeopleShouldUseYour Product?

Ÿ IncreaseyourAgent productivity,optimizeyour Agentengagement“happiness” withahighlyefficientUnified AgentDesktopWorkspace

Ÿ Reduceaveragehandlingand reducethecostspercontactsby 30-50%,reducecostforagent training.Increasethefirst contactresolutionrate.

FrequentlyAskedQuestions:

HowisCCTbetterthanother solutions?

CCTensuresmulti-experience customerengagementsolutions. Thesoftwareadaptseasilytothe changingcustomerexpectations, thusdecreasingcontactcentercosts andprovidingefficientrelationships withtheircustomers.

www.theenterpriseworld.com | 69

HowdoCCTSolutionsoperate?

CCTSolutionsoperatein4basic steps-

1.Purchaseorrent–Weadapttothe financingpossibilitiesofyour company

2.Subscriptionsmodels–Usage-based subscriptionmodelssupportcloudbaseddeployment.

3.ManagedService–SimplyletCCT operatethesysteminacomputer centerwiththehighestsecurityand availabilitystandards.

4.LifeCycleManagement–CCT managesyourcontactcenter,agent productivityimprovementsandthe ongoingoptimizationofthecustomer experienceinallprojectphases.

Categories:

ACD/Omnichannel/UnifiedDesktop /IVR/ERMSSelf-Service/ KnowledgeManagement

WorkforceManagement/Dialer/ Outbound/ConversationalAI(Chatbot, Voicebot)Reporting/

CustomerAnalytics/KPI´s/Robotic

ProcessAutomation/Distance Learning/WebBasedTraining

InstantMessengerCRM/Customer ServiceSoftware/Chat/Videochat/ Co-Browsing/Remote

VisualQuality-Management

Costing:

SubscriptionPricingbetweenBasic Package40–PremiumPackage80 USDperconcurrentAgentpermonth

*TermsandConditionsApply

| May 2023 70
Follow Us On: w w w . t h e e n t e r p r i s e w o r l d . c o m

Turn static files into dynamic content formats.

Create a flipbook

Articles inside

Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.