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Intoday'sdigitalera,technologyisevolvingatanunprecedentedrate.Thishasledtoasurgeindemandfor professionalswhocanhelpindividualsandbusinessesnavigatethecomplexlandscapeoftechnology Technology advisorsarebecomingincreasinglyimportantinthisregard,astheyplayacriticalroleinhelpingclientsunderstand andadoptnewtechnologiesthatcanimprovetheirproductivity,efficiency,andprofitability
Technologyadvisorsareexpertswhohavein-depthknowledgeofemergingtechnologiesandtheirapplicationsin variousindustries.Theyworkcloselywithclientstounderstandtheirneedsanddevelopcustomizedtechnology solutionsthatcanhelpthemachievetheirgoals.Theyalsoprovideongoingsupportandguidancetoensurethatclients continuetoleveragethelatesttechnologiesandstayaheadofthecompetition.
TheroleoftechnologyadvisorshasbecomeevenmorecriticalinthewakeoftheCOVID-19pandemic,asbusinesses havehadtorapidlyadapttoremoteworkanddigitaltransformation.Technologyadvisorscanhelporganizationsmake thistransitionsmoothly,byrecommendingandimplementingtechnologiesthatenableremoteworkandenhance collaborationandcommunication.
Inshort,technologyadvisorsarecrucialintoday'sdigitalage,astheycanhelpbusinessesandindividualsnavigatethe complexworldoftechnologyandstaycompetitiveinanincreasinglydigitaleconomy
FeaturingforTheEnterpriseWorld’sthisissuearethestoriesofsuchcompaniesmakinganimpactwiththeir exceptionalservices.
Forthecoverreadabout-
JadeGlobalisatop-tierorganizationofferingbusinessesdigitaltransformation,enterprisesolutions,andcloudservices. Thecompanyhasaremarkabletrackrecordofdeliveringover2,600successfulprojectsspanningvarioustechnology platformsandcateringtodiverseindustries.
Foundedin2003byKaranYaramada,JadeGlobalhasgrownrapidlyoverthepasttwodecadestobecomeaglobal companywithofficesintheUnitedStates,Europe,andAsia.ItisheadquarteredinSanJose,California,withofficesin PhiladelphiaandDallasintheUS,Canada,andacrossIndia.
Thecompany'steamofover2,000expertsisdedicatedtodeliveringcutting-edgetechnologysolutionsthatenable businessestostreamlineoperations,increaseefficiency,anddrivegrowth.
Ledgitstartedoffasablockchainsolutionscompanyfocusingonprovenanceinthesupplychain.Tobeabletotrackand tracetheflowofthesupplychainbacktoitsorigintoverifytheauthenticitywasthemainfocus.
Astheymovedfurtherintotheblockchainindustry,thereweremanycompaniesfacingdifficultiesinthedigital presence.Ledgitcameupwithasolution,onewhichrestructuredwiththemissionofbringing“DigitalTransformation” solutionstoSMEsandstart-ups
throughouttheASEANRegion.BymakingDigitalTransformationeasilyimplementedandavailabletoallenterprises.
“Wealsocarriedthevisiontoconnectandestablishahubofstrategicalliancesfromallovertheglobetoprovideawider rangeofexpertsolutionsandachievemaximumefficiencyforourpartnersandclients.”
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This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.
Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights.
The Enterprise World Publisher Suchita P. James H. Priyanka N.JadeGlobalisatop-tierorganizationofferingbusinessesdigitaltransformation, enterprisesolutions,andcloudservices.Thecompanyhasaremarkabletrack recordofdeliveringover2,600successfulprojectsspanningvarioustechnology platformsandcateringtodiverseindustries.
Foundedin2003byKaranYaramada,JadeGlobalhasgrownrapidlyoverthe pasttwodecadestobecomeaglobalcompanywithofficesintheUnitedStates, Europe,andAsia.ItisheadquarteredinSanJose,California,withofficesin PhiladelphiaandDallasintheUS,Canada,andacrossIndia.
Thecompany'steamofover2,000expertsisdedicatedtodeliveringcuttingedgetechnologysolutionsthatenablebusinessestostreamlineoperations, increaseefficiency,anddrivegrowth.
Ledgitstartedoffasablockchainsolutionscompanyfocusingonprovenancein thesupplychain.Tobeabletotrackandtracetheflowofthesupplychainback toitsorigintoverifytheauthenticitywasthemainfocus.
Astheymovedfurtherintotheblockchainindustry,thereweremanycompanies facingdifficultiesinthedigitalpresence.Ledgitcameupwithasolution,one whichrestructuredwiththemissionofbringing“DigitalTransformation” solutionstoSMEsandstart-upsthroughouttheASEANRegion.Bymaking DigitalTransformationeasilyimplementedandavailabletoallenterprises.
“Wealsocarriedthevisiontoconnectandestablishahubofstrategicalliances fromallovertheglobetoprovideawiderrangeofexpertsolutionsandachieve maximumefficiencyforourpartnersandclients.”
E A D E R S I N S P O T L I G H T
Karan Yaramada Chairman & CEO
JadeGlobalisa top-tier organization offeringbusinesses digital transformation, enterprise solutions,andcloud services.The companyhasa remarkabletrackrecordofdelivering over2,600successfulprojects spanningvarioustechnologyplatforms andcateringtodiverseindustries.The EnterpriseWorldisproudtointroduce itas oneofTheBestTechnology AdvisorsIn2023.
Withafocusoninnovation,agility,and customersuccess,JadeGlobalhas establisheditselfasatrustedpartner forcompanieslookingtonavigatethe complexlandscapeofdigital transformationandstayaheadofthe competition.Jadehasadeepdomain expertiseinvariousindustriessuchas high-tech,healthcare,manufacturing, retail,finance,andinsurance.
Foundedin2003byKaranYaramada, JadeGlobalhasgrownrapidlyoverthe pasttwodecadestobecomeaglobal companywithofficesintheUnited States,Europe,andAsia.Itis headquarteredinSanJose,California, withofficesinPhiladelphiaandDallas intheUS,Canada,andacrossIndia.
Thecompany'steamofover 2,000 expertsisdedicatedtodelivering cutting-edgetechnologysolutionsthat enablebusinessestostreamline operations,increaseefficiency,and drivegrowth.
JadeGlobal'scomprehensivesuiteof servicesincludesdigitalstrategy, enterpriseresourceplanning(ERP), customerrelationshipmanagement (CRM),supplychainmanagement (SCM),businessintelligenceand analytics,artificialintelligenceand
machinelearning,andcloudmigration andmanagement.Thecompany's expertiseintheseareasallowsitto providecustomizedsolutionsthatmeet eachcustomer’suniqueneeds.
JadeGlobal'scommitmentto innovationandcustomersuccessis reflectedinitspartnershipswithsome oftheworld'sleadingtechnology companiesThesepartnershipsenable JadeGlobaltoleveragethelatest technologiesandbestpracticesto delivertransformativesolutionsthat drivebusinessoutcomes.
Inadditiontoitsfocusontechnology andinnovation,JadeGlobalisalso dedicatedtosocialresponsibilityand givingbacktothecommunity.The companyhasestablishedanumberof initiativestosupporteducation, healthcare,andenvironmental sustainabilityandencouragesits employeestogetinvolvedincharitable activities.
Overall,JadeGlobalisacompanythat hasmadeanameforitselfby deliveringinnovative,customerfocusedsolutionsthathelpbusinesses thriveinthedigitalage.
“Withaglobalfootprint,atalented teamofexperts,andacommitmentto excellence,JadeGlobalispoisedfor continuedsuccessintheyearsto come.”
Thankstoitsstrategicallianceswith leadingtechnologycompanies, emergingwithTechnology
JadeGlobalboastsarobusttechnology integrationsystem.Thecompanyhasa teamof2,000+certifiedprofessionals whospecializeinvarioustechnologies.
JadeGlobalholdsaprominentposition inthepartnercommunity,beingan OraclePremiumpartner,BoomiElite Partner,SalesforceElite,and ServiceNowElitepartner Additionally,
thecompanyhasformedpartnerships withSAP,NetSuite,Snowflake, Workday,Microsoft,Google,and Atlassian.JadeGlobalalsohousesan innovationlabfocusedondeveloping cutting-edgesolutionsinthefieldsof AI,ML,andBlockchain.
Behindthecurtains
KaranYaramada
Chairman&CEO
KaranYaramada,thefounderandCEO ofJadeGlobal,hasaremarkablestory ofperseveranceandhardwork.Born intoafamilyofsmallfarmersinarural stateofIndia,Karandevelopedadeep appreciationforlearningandeducation fromanearlyage,instilledbyhis parentsandhisupbringingasoneof fivesiblings.
Hewentontoearnamaster'sdegreein computerscienceandanMBAfrom theprestigiousHarvardBusiness School.Karan'searlycareerincluded workingasatechnologyconsultantat TataConsultancyServices(TCS), GeneralElectric(GE),andKPMG Consulting,wherehegainedvaluable experienceintheITindustry
In2003,KaranfoundedJadeGlobalas anOracleconsultingcompany,with just$1,200andatwo-bedroom apartmentinSanJose,California. Karanadds,“Inspiredtorevolutionize theconsultingITindustryandtackle themostsignificantbusiness challenges,IestablishedtheJade GlobalbrandintheheartofSilicon Valley.Thecompanyhassincegrown intoa2000+employeeorganization with11globalofficelocationsand 400+enterpriseclients.”
Despiteitssignificantgrowth,Jade Globalremainsa100%employeeownedcompany,withnoexternal fundingordebt.Thisremarkable achievementisatestamenttothesolid
Customer
experience is number one; We do not take shortcuts.
values,beliefs,andcustomer-centricity thatKaraninstilledinthecompanyfrom itsinception.JadeGlobalhasbeen recognizedandcertifiedasoneofthe Top100GreatPlacesToWork,a testamenttothegritandperseveranceof itsexecutiveleadershipteam,whichis reflectedineveryJadeemployee.
“Today,JadeGlobal'scommitmentto customer-centricityandinnovation continuestodriveexceptionalgrowth figuresyearafteryear.”
Thecompanyhasoutperformeditself, expandingitsportfolioofenterprise customersinNorthAmericato400plus, whilekeepingitsveryfirstcustomer Withasolidfoundation,afocuson excellence,andadedicationtocustomer success,JadeGlobalispoisedfor continuedsuccessintheyearstocome.
Roadblocks:
The2009recessionprovedchallenging forJadeGlobalandotherITcompanies, withthousandsofpeoplelosingtheir jobs.Inresponsetothecrisis,Jade Global'sleadershipteamtookapaycut topreventjobloss.Thisdecision fosteredanatmosphereoftrustand loyaltyamongemployees,manyof whomarenowinleadershiproleswithin thecompany
Despitethedifficulties,JadeGlobal remainedcommittedtoitscorevaluesof customer-centricity,innovation,and excellence.Today,asweknow,the companyhasexpandedsignificantly, withaglobalpresence,over2000 employees,andaportfolioofmorethan 400enterpriseclients.
JadeGlobal'sunwaveringcommitment toitsemployees,customers,andcore valueshashelpeditweatherpaststorms andpositionitselfforcontinuedsuccess inthefuture.In2023,JadeGlobalwill beasresilientaseverandfocusedon thrivingthroughanyeconomic downturn.
With a global footprint, a talented team of experts, and a commitment to excellence,Jade Global is poised for continued success in the years to come.
Withintwoyears,JadeGlobalhad growntoover50employeesand establishedpartnershipswith SalesforceandMicrosoft,settinga strongfoundationforsteady expansion.SnowflakeManaged ServiceswasvitaltoJadeGlobal's growthfrom2005to2010.
JadeLabs,thecompany'sR&Dunit, wasestablishedduringthisperiodto focusoninnovation.In2015,the companylauncheditsAWSPractice andopenedanewGlobalDelivery CentreinHyderabad.Jadealso introducednewserviceslikeXenon andKanverse,whichleveragedAI technology,expandingitsofferingsand partnernetwork.
JadeGlobalhasexperiencedsignificant growthsince2015,expandingfrom 450employeestoover2000in2022. Thecompanynowhas11office locationsaroundtheworld,with deliverycentresspanningacrossthe UnitedStates.
JadeGlobal'svisionandmission revolvearoundcustomercentricityand thecompanytakesprideinits partnershipswithelitetechnology firms.Thesepartnershipshelpthe companyoffer360-degreevaluetoits customerswiththehelpofitsseasoned andcertifiedconsultants.
“Jade'scommitmenttoproviding excellentserviceshasearnedthetrust ofmorethan400customers,90%of whomhaverecommendeditsservices toothers.”
Jadehasrecentlybeenawardeda PlatinumTitanAwardandGoldStevie Award.ItisalsoGreatPlacetoWork CertifiedintheUSandIndia.In2010,
Jadewasrecognizedasoneofthe FastestGrowingCompaniesin AmericabyInc5000,andtheyhave maintainedtheirpositiononthis prestigiouslistforthepast12years.In 2015,Jademadelong-term investments,whichprovedtobe successful,asthecompanywonlarge multi-yearcontracts.
Jade'sleadershipinmulti-cloudand hybridITenvironmentshasgained recognitionfromanalystsandadvisory firmssuchasAvasant,EverestGroup, IAOP,andGartner.Thecompany's successisattributedtoitssolidvalues andbeliefs,whichhavebeenpassed downtoeachofits2000+employees worldwide.Successfullybeingin businessforalmost20years,Jade Globalremains100%employeeownedandisstillcompany funded,withnoexternaldebt.
Whenitcomestohiringsuitable candidates,Jade'sfounderKaranis knowntotakerisks,especiallyin leadershiproles,asheunderstandshow theseleaderscaninfluencetheattitudes andcultureoftherestofthecompany.
Withafocusonuppermid-market clients,Jade'sservicesportfoliocaters tothistargetsegment,andKaranleads byexample,bringingtogether companyvaluesandbusiness developmentwithapeople-first, customer,andemployeefocus.He placesimportanceoncreatingalegacy andacultureofpeople,practices,and exchangesthatleaveanimprint.Thisis whyJadeis100%employee-owned, witheveryemployeeincorporatedinto thebusiness.
Karanhascreatedacultureof transparencythatiscriticaltoJade's missionofensuringcustomer satisfactionandachievingcontinuous growthforalmost20years.Upholding
Jade's commitment to providing excellent services has earned the trust of more than 400 customers, 90% of whom have recommended its services to others.
thecompanycultureandkeeping employeeshappyiscriticalinaligning Jade'sbusinessstandardswithhis vision.
Karanfurtheradds,“Jadeoffersa hybridworkingenvironmentofin-office andremoteworking,withafocuson puttingemployeesfirstandproviding continuoustraininganddevelopment foreachemployee'sprofessionalcareer growth.Thismentorshipisoffered throughaleadershipacceleration program,asenseiprogram,anda businesscommunicationprogram.”
JadeGlobalhasestablisheditselfasa prominentplayerintheindustryby providingtop-tierallianceswith partners.Thecompany'scertifications asaCMMiLevel3andISO27001 certifiedcompanyshowcaseits dedicationtoqualityandsecurity.
Jade'sserviceofferingscatertoarange ofindustries,includinghi-tech, manufacturing,lifesciences,healthcare, energy,andmore.
JadeGlobalprioritizesitskeyaccountsto drive80%ofitsbusiness,withafocuson customer-centricity Tomaintain satisfactionandgrowth,dedicatedclient partnersanddeliverymanagersare assignedtoservicetheseaccounts continuously
Thisstrategyfosterstrustwitharangeof majorclientsacrossindustries,suchas LatticeSemiconductor,Marvell,and EssilorLuxottica.Ratherthansolely pursuingnewlogos,JadeGlobalseeksto expandontheseexistingaccounts.The companyvaluescustomerfeedback,with quarterlyassessmentsinformingongoing improvementsandensuringclientneeds aremet.
Wordofthewise,Karan’smantrasfor success
• Pursuewhatyoubelieveinandgive 100%effort:Whatevergoalsyou haveinlife,makesuretheyalign withyourvaluesandbeliefs.Then, giveityouralltoachievethem.This willhelpyouavoidregretsandfind fulfillmentinyouraccomplishments.
• Helpothersachievetheirhighest potential:Findopportunitiestolift andsupportothersintheir pursuits.Whetherthrough mentorship,volunteering,or simplybeingasupportivefriend, youcanmakeasignificant differenceinthelivesofthose aroundyou.
• Positivelyinfluencepeoplearound you:Bemindfulofyourimpacton othersandstrivetobeapositive forceintheirlives.Thiscould involvesettingagoodexample, offeringencouragement,orsimply listeningwhensomeoneneedsto talk.
• Becomearolemodelandexample forothers:Liveyourlifeinaway thatinspiresotherstodothesame. Thiscouldmeanbeinghonestand authentic,treatingotherswith respectandkindness,orstriving forexcellenceineverythingyou do.Bysettingagoodexample, youcanmakealastingimpacton thosearoundyou.
Today, Jade Global's commitment to customercentricity and innovation continues to drive exceptional growth gures year after year.
Australiaisacountryblessedwith
nature,history,andtraditionand whenwetalkaboutthemost significantcitiesinthecountry,Sydney isonenameyoucan'tmiss.Knownas thetourists'paradise,theunmissable touristAttractionsofSydneyare acknowledgedbypeoplealloverthe world.Fromdeliciousfoodtolively nightlifescenes,thecityofSydneynever disappoints.Tomakethingsmore interesting,letusintroduceyoutosome ofthelesser-knownfactsaboutthewellknownSydneycity
Sydney'searlyhistorywasdominatedby itsstatusasaBritishprisoncolony Convictsweredroppedonthis extraterrestrialcoastandfoundthe climatehard.Thesoilwaspoor,andthe areawasrugged,requiringmanual clearing.Untilthesettlerswereableto traversetheBlueMountainsanddiscover thebetterterritorywestoftheGreat DividingRange,thelittletownwasoften shortoffood.Therewerealsofrequent clashesbetweenthegovernors,free settlers,andprisoners.
Thecity'scontemporaryhistorystartedin 1788,withthelandingofaFirstFleetof Britishshipsandtheestablishmentofa penalcolonybyGreatBritain.Sydney wasthecapitaloftheBritishcolonyof NewSouthWalesfrom1788until1900. Sydneywasdesignatedasacityin1842, andamunicipalgovernmentwas founded.Sydneybecamethecapitalof thestateofNewSouthWaleswhenthe Australiancoloniesunitedtobecomethe CommonwealthofAustraliain1901.
TheSydneyOperaHouseis,inreality, oneoftheworld'smostdistinctive
twentieth-centurystructures,awonder, andanaccomplishmentoftremendous engineeringandarchitecture.The OperaHouse,whichissynonymous withAustralia,isoneofthemost recognizedtouristattractionsof Sydney.Itissituatedontheeasterntip ofCircularQuayandisfamousacross theglobeforitsinnovative architecture.
Thislate-Georgianhistoricmonument ofSydneycomplextooksevenyearsto completeandcontainsAustralia's oldestsurvivingarmybarracks.Major GeorgeBarney,commandingtheRoyal Engineers,oversawtheconstruction, whichincludessandstoneminedonthe site.Volunteersprovidefreeguided toursonceaweek,whichincludea30minutebandperformance, aone-hourtourofthecomplex,andan optionalvisittotheArmyMuseum. Thelatterfocusesonthehistoryof NewSouthWales'militaryservices andincludesitemssuchasweapons, clothing,andpaperrelics.
WhencanyouvisittheTourist AttractionsofSydney?
ThetouristattractionsofSydneyare oneofthemostpopulartourist attractionsaroundtheworld.Thereare nosevereweatherconditionsduetothe city'stropicallybalancedclimate, whichismaintainedallyear.However, ifyouwanttoknowwhattheseasons arelikeinSydneybeforeyouarrive, heretheyare.
Springisanexcellentseasontovisit Sydney Theweatherispleasantand comfortable,withjustenoughsunlight toallowyoutoenjoythelively metropolis.
SummersinSydneymayquicklyturn fromwarmtoscorching,soprepare
aheadoftimebypackingplentyof sunscreens,hats,andsunglassesbefore yougo.
Autumnisagreatseasontoembarkon walkingtoursanddayexcursionsfrom Sydneytoitssuburbs.
Unlikeotherplaces,Sydney'swinters aremildandnottoocold.Itisalovely timeinthecity,withlotsofthingsto dosuchaswhalewatching,hiking,and evenvisitingtheaquariums.
Herearesometipsthatwouldbe helpfulwhentravelingtoyourfavorite touristattractionsofSydney
1.Optforaferry
Ferriesareapopularmeansofpublic transportationamongcityresidents sinceitisthequickestmethodtomove fromonelocationtoanother.Itis inexpensive,quick,andenjoyable becauseharbourvistasarebestseenon oneoftheseboatrides.TheOpalCard maybeusedtoreserveandpayfor ferries.Dependingonthelengthof yourvacation,youmaychargethecard dailyorweekly.
InSydney,thereareseveralfreeart galleries.Theseprovidesome wonderfulinsightsintoallsortsofart formsinAustraliabyservingasa platformforfledglingartistsaswellas expertswhowishtosharetheirwork withothers.Arriveatthesegalleries earlyinthemorningsincemostof themshutaroundmidday
3.Explorethestreetswithfree walkingtours
ThestreetsofSydneyareas entertainingasitsgreatsites,andfree
walkingtoursareonewaytoexplore them.Twoofthemostpopularfree walkingtourstoexperiencethecity center,CircularQuay,andTheRocks areFreeToursSydneyandI'mFree WalkingTours.
Alongwiththetouristattractionsof Sydney,therearesomesignificant peoplefrom'TheCityofHarbour'who arewell-knowninAustralia,and aroundtheglobe.Let'stakealookata fewofthem.
1.AdamAshley-Cooper(bornMarch 27,1984,inSydney)isarugbyunion playerfromAustralia.Henowplays forKobelcoSteelersinJapan'sTop Leagueandhas116capsforAustralia,
whichisthethirdmostofany Australianplayer.Mr.Versatileishis moniker
2.IndianaRoseEvans(born27July 1990)isanAustralianactressand singer-songwriterbestknownforher appearancesasMatildaHunterin HomeandAway,BellaHartleyin H2O:JustAddWater,andEmmaline RobinsoninBlueLagoon:The Awakening.
3.JamesDavidWolfensohn(born December1,1933)isanAustralianAmericanlawyer,investmentbanker, andeconomistwhoservedasthe WorldBankGroup'sninthpresident (1995–2005).HewasborninSydney, Australia,andattendedtheUniversity ofSydneyandHarvardBusiness
School,aswellascompetedinfencing attheOlympics.Heworkedformany firmsintheUnitedKingdomandthe UnitedStatesbeforeestablishinghis owninvestingcompany.
4.RowanWoods(born1959)isafilm andtelevisiondirector,actor,and screenwriterfromAustralia.In1998, WoodsearnedanAFIawardforbest directorforhisworkonTheBoys.In addition,thepicturewasacceptedinto the48thBerlinInternationalFilm Festival.
5.RobertJohnChristoakaBobChristo wasanAustralian-Indiancivilengineer andBollywoodactor.Beginningwith SanjayKhan'sAbdullah(1980),he wentontoappearinover200Hindi filmsinthe1980sand1990s,including
Qurbani(1980),Kaalia(1981),Nastik (1983),Mard(1985),Mr.India(1987), RoopKiRaniChoronKaRaja(1993), andGumraah(1993).
TheBiggestEconomyofAustralia
Sydney'seconomyplaysavitalrolein Australia'scommerce,manufacturing, banking,education,anddistribution sectors.TouristattractionsofSydney havealsoplayedamajorrolein makingSydneyintoagigantic economyofAustralia.Sydney'sCBD
isthebiggestinAustralia,anditis surroundedbyseveralbusinessregions thatarealsoconsideredpartofSydney OneprominentexampleisParramatta, whichislargerthanotherstatecapitals.
ThecityofSydneyextendsacrossthe harbourbridgetoestablishNorth Sydney,whichisacontinuationofthe CBD.NorthSydneyhasasignificant economy,however,ithasahigh vacancyrate.Chatswood,Sydney's thirdbiggestbusinessregion,islocated onlyafewkilometersnorthofthecity
center.Chatswood'smajorbusinessis retail,andthecityhasseveralhigh-rise buildingswithadistinctskyline.20th CenturyFoxhasextensivestudio facilitiesinSydney
WhatmakesSydneySpecial?
1.Food
ThegreatestplacestodineinSydney arelargelydeterminedbyyourbudget andyourmood.Ifyou'researchingfor affordablefood,therearelotsof
excellentselections.Ifyou'rereadyto payalittleextra,you'llbeableto locatesomegenuinelyamazing eateries.MisterGeeBurgerTruck, MomofukuSeiobo,andSepiaare amongourpersonalfavorites.
Whilethereisabroadvarietyoffoods andsweetsavailable,herearesome solidfavorites:
Ÿ Barramundi
Ÿ Sydneyrockoyster
Ÿ Australianprawns
Ÿ Avocadoontoast
Ÿ Baconandeggroll
Ÿ Lamingtoncake
Ÿ Potatocake
Ÿ Yellowfintuna
Ÿ
Australianshavebeenaccusedof beingsportsnuts,andSydneysiders, astheyareknown,arenoless passionateaboutsportsthantheir counterpartsinotherplaces. Nonetheless,Sydneyboastsavibrant culturalandintellectuallife.
Sydney,Australiahasavibrantand diversifiedculturalscene.Manyof thedistinctculturesthatcomprise Sydney'smosaicarecenteredon cultural,artistic,ethnic,linguistic, andreligiousgroupsfounded throughwavesofimmigration. Sydneyisamajorworldwide metropoliswithathrivingarts culturethatincludesmusical,
dramatic,visual,literary,andother endeavors.
OurTop10TouristAttractionsof Sydney
TheRoyalBotanicGardenSydney, locatedclosetotheOperaHouseand overlookingSydney'sspectacular metropolitanskyline,hasahuge collectionofexoticplantsfromallover theglobe.
TheRoyalBotanicGarden,Australia's oldestbotanicgardenandscientific institution,wasfoundedin1816. Wanderingthroughthis30-acrelush sanctuaryisatruepleasure.
PayingavisittooneofSydney's numerousislandsisanexcellent opportunitytolearnmoreaboutthe city'shistoryandprogress.Cockatoo Islandisoneofthoseislandsthatare wellworthavisitandafundayout.
CockatooIslandisaUNESCOWorld HeritageandNationalHeritageListed islandintheheartofSydneyHarbour Theislandhasoperatedasa shipbuildingyard,aCommonwealth navalstation,andaprisonisland throughouttheyears.
3.
TherenownedSydneyHarbourBridge, whichopenedin1932,notonlyhasthe nicestappearance,butit'salsoan extraordinaryfeatofexcellent engineering.The134mhighSydney HarbourBridge,sometimesknownas theCoathangerduetoitsarch-based form,linksthecity'sCBDwiththe city'sNorthShore.
4.DarlingHarbour
DarlingHarbour,Sydney'sbiggest recreationalandpedestrianzone,is hometoawiderangeoffamilyfriendlyactivities.DarlingHarbourhas somethingforeveryone,from beachfrontrestaurantsandfrequent fireworksshowstointeresting museumsandsprawlingparks. TheSydneyAquarium,theAustralian NationalMaritimeMuseum,Madame Tussauds,theWildLifeSydneyZoo, theChineseGardenofFriendship,and theDarlingQuarterKidsPlayground areallmust-seeattractions.
5.TheRocks
TheRocks,oneofSydney'soldest neighborhoods,wasformerlyan infamousprisontownbutisnowa
renownedtouristattractionofSydney. Friendlypubs,cobblestonelaneways, oldbuildings,andavarietyof interestingeventstakeplace throughouttheyear
6.SydneyTowerEye
AvisittotheSydneyTowerEye shouldbeatthetopofyourlistof must-seesitesifyouwanttoview Sydney,theHarbour,theshoreline,and itssurroundingdistrictsfromabove. TheSydneyTowerEyeoffersthe greatestviewsofthecityfromthe second-highestobservationtowerin theSouthernHemisphere,aswellasan innovative4Dfilmexperience.
7.Sydney'sTarongaZoo
TarongaZooinMosmanisaterrific dayoutforyoungandelderlyalike,set againstthebackgroundofSydney's CBDcityscape.Therearemanyways totraveltoTarongaZoo,buttheboat ridefromCircularQuayisthemost convenient.
TarongaZoo,Australia'sbiggestzoo,is quietlynestledawayonthenorthside ofSydneyHarbourwithmagnificent cityviews.Ithasfantastic performancesandoffersintimate interactionswithmanyanimalspecies.
8.SeaLifeSydneyAquarium
TheSeaLifeSydneyAquariumisone ofthemostfamoustouristattractions ofSydney,locatedonthenorthernside ofDarlingHarbour,justnorthofthe historicPyrmontBridge.
9.TheHydePark
HydePark,locatedontheeastern outskirtsofSydney'sCBD,is Australia'soldestpublicparkland.The parkstretchesnorthwardtothe DomainandtheRoyalBotanicGarden.
Whilenotasbig,Sydney'sHydePark hasasimilarappearanceandfeelto NewYork'siconicCentralPark,owing toitspositioninthecity
10.PalmBeach
PalmBeach,located40kilometers northofSydney'sCBD,hasadistinct ambiancereminiscentofalittle subtropicalparadise.PalmBeachisa popularday-triplocationforSydney residentsaswellasaspecialized vacationdestinationforvisitors, backpackers,andAustralianand worldwidecelebrities.
HowistheNightlifeScene?
Sydneyhasgreatnightlife,including operaconcerts,karaokebars,clubs, andcafes.Thereareinfinitelocations tounwindafteraharddayatworkfor everykindofnightcrawler,soyou'll neverbestuckforthingstodoin Sydneyaftersunset.Sydneyoffers everything,fromnoisyandhectic nightclubstotranquilbeachshacksand cafés.
FrequentlyAskedQuestionsabout Sydney
1.HowtotravelwithinSydney?
TheeasiestmethodtotraveltoSydney isdeterminedbyyourbudgetand whereyouwanttostay.Ifyou're stayinginthecitycenter,walkingor usingpublictransitistypicallythe mostconvenientandleastexpensive choice.However,ifyouwanttodoa lotoftouringoutsideofthecity,you mightthinkabouthiringavehicle.Just keepinmindthatparkinginSydney mayberatherpricey
2.Howmuchdoesastaycost?
YoushouldbudgetroughlyAU$352 ($250)perdayforyourtriptothecity,
2.TheCockatooIsland SydneyHarbourBridgeasyoupreparetowitnessoneofthe besttouristattractionsofSydney.The averagedailypriceisbasedon previoustravelers'costs.Previous visitorsspentanaverageofAU$55 ($39)onmealsandAU$18($13)on localtransportationinoneday
BonusFactsaboutSydney
1.Climate
SummersinSydneyarepleasant,while wintersaremild.Inthewinter, temperaturesseldomfallbelow freezing,andsnowfallisevenmore infrequent.
2.Entertainment
VividSydney,alightfestival,isoneof Sydney'smostmagnificentyearly spectacles.TheSydneyOperaHouse andtheSydneyHarbourBridgeare transformedintolightartfortourists and"Sydneysiders"fromMaythrough June.
3.Lesser-known
AnotherinterestingfactaboutSydney isthat,becauseofitsproximitytothe InternationalDateLine,itisusually thefirstmajorcityintheworldto welcometheNewYear.
Fromtheprimetouristattractionsof Sydneytosomeofthelessexplored partsofthecity,thereisareasonwhy Sydneyisthebiggesteconomyof Australia.Ifyou'vereadeverythingwe havementionedsofar,yourexperience whenyouvisitthebeautifulcityof Sydneyisabouttobecomealotmore enjoyable.
Owingtothecurrenteraof digitization,leveragingthepowerof technologywillhelpyourbusiness acquireitsfullpotential.Becauseatthe endoftheday,digitaltransformationis suchthatitwillnotonlytakecareof thesurvivalofyourbusiness,butit willalsoopennewavenuesforyour businesstogrow
FeaturingfortheCoverStoryofThe EnterpriseWorld'sTheBestDigital& BusinessSolutionsProvidersin2022 isLedgit,acompanythathelpsbuild brandswiththeirreliableand transformativebusinesssolutions.
Ledgitstartedoffasablockchain solutionscompanyfocusingon provenanceinthesupplychain.Tobe abletotrackandtracetheflowofthe supplychainbacktoitsorigintoverify theauthenticitywasthemainfocus.
Astheymovedfurtherintothe blockchainindustry,thereweremany companiesfacingdifficultiesinthe digitalpresence.Ledgitcameupwitha solution,onewhichrestructuredwith themissionofbringing“Digital Transformation”solutionstoSMEs andstart-upsthroughouttheASEAN Region.BymakingDigital Transformationeasilyimplemented andavailabletoallenterprises.
“We also carried the vision to connect and establish a hub of strategic alliances from all over the globe to provide a wider range of expert solutions and achieve maximum efficiency for our partners and clients.”
Theinitialchallengesthatthecompany facedwhenwefirststartedbuilding LedgitwasthatalotofSMEsand start-upsinMalaysiawerestillnot fondoftheconceptofDigital transformationasmostofthemstill choosetorelyontraditionalmethods toruntheirbusiness.AsforLedgit, theytoofoundthatthereweretoo manydigitaltoolsandtoomany factorstobeconsideredwhen transformingbusinessinthedigital world.
“We need to source for the best tools, talents as well as go through many trials and errors experiences to source out the best and most efficient way for businesses (especially traditional and small start-ups) to easily transform their operations and marketing strategies.”
Whattriggeredthegrowthofthe companywastheCOVID-19 Pandemic.Asmanyofthebusinesses werenotabletorunasusualandthey wereforcedtorunonline.Throughout theCovid-19PandemicinMalaysiafor 2years,thecompanyhasassistedmore than60clientstoreformandrevamp theirbusiness,fromofflinetoonline, andreinforcedonlinebusinessesto upscale.
Thebelowgraphshowsthegrowthof thecompanyovertheyears.
“The reason for our consistency is that we always focus on delivering the right values and sustain the best strategies for our partners and clients.”
Afirmbeliefofthecompanyistonot stopwithwhattheyhave,rather alwaysfocusonwhatcanbeprovided better.Itisbecausedigitalisalways changingandevolving.Andtherestill arealotofbusinessesintheASEAN regionwhichrequirenewtechnologies andstrategiesinthedigitalworld.
Hence,Ledgitdoesnotonlyprovide servicestoitsclients,butalsoeducates itsclientssothattheycanbemore awareoftheDigitalEraandbringing
themforwardintheirhubtowardsthe METAVERSEera.Asforresources, Ledgithasalwayssoughtoutthebest andnon-stopgrowingandlearningto adapttonewstrategiesandengaging newcollaborationswithotheralliances.
“With the power of technology, we have helped our client to reach a different set of audience that they never expected to have.”
Ledgitextendedtheirmarkettoplaces thattheyneverexpectedtoreachasthey neverexpectedtheirbusinesstoreach othercountries,apartfromupscaling theiroperationswhilereducingefforts andcostinbuildingtheiroperationteam.
Ledgitspecializedinseveralfieldssuch asDigitalBranding,WebsiteandEcommerce,ITSolutionsand DevelopmentandalsoMultimediaand Production,Blockchain&Dapps, MetaverseEcosystem.
Otherthantheservicesstatedabove, Ledgitisalwaysexpandingtheteamto explorethefuturetrendandacquire newskillsinordertoallowitspartners andclientstoachievehigherand biggergoalsinthefuture;apartfrom integratingreadilyavailableresources andinnovatingnewsolutions.
Throughouthistory,technologyhas consistentlychangedthewayworkers
acrosseveryindustrydotheirjobs. Fromtheindustrialagetomodernday, technologyhasimprovedworking conditions.Itsimpactonthework environmenthasstreamlinedtedious andenvironmentallywasteful processes,expeditedaccesstowork whileexponentiallyincreasing productivityandmadeworkingfrom anywhereeasierthanever
“With marketing technology, blockchain as well as digital
transformation, we believe that our efficiency and efficacy of work could be improved due to its convenience and mobility.”
IvanKu-LeadingtheWayCEO“An entrepreneur is an individual who creates and grows a business through their creative ideas.”
Ivanstartedhiscareerwithadegreein FinancefromUniversityof Hertfordshire(INTIInternational University)whereheheadedoffto financerelatedindustriesandstruggled intheworkinglifeofbankersand remisiers.Stressesandfinancial strugglesmadehimwonderwhether theratracewassuitableforhim.
Hethenproceededtojoinmarketing companiesaswellasmultilevel marketingcompanies,engagingin salesandmarketing,teambuildingand productknowledge.Fromhere,Ivan's journeystartedashefoundoutthe manywaysinlifetobean entrepreneur.Withtheskillsetsin finance,marketingandteambuilding, Ivanstartedthemarketingcompanyin thefieldofblockchainasitwasanew industryandmanyopportunitieswere yettobediscovered.
manybusinessesalongtheway:Live StreamPlatform,MetaverseSocialFi, Education&Academyandmanymore.
Throughoutthejourney,someofthe professionalachievementsthatIvan hashadare-
Ÿ MeritHonorsDegreeHolderin B.A.(Hons)inFinance&MBA fromUniversityofWalesTrinity.
Ÿ CertifiedBlockchainConsultantby theGlobalBlockchainResearch InstituteofChina, “So, my team and I keep improving ourselves and learn more regarding the technology and the digital world.”
Fromthenon,theteamexpandedand positionedthemselvesstrategicallyby providingvarioustoolsforbusinesses toexpand,whilealsoventuringinto
Ÿ CertifiedDistinctiveMemberof BlockchainCouncil,
Ÿ CertifiedCrypto-AssetConsultant &CertifiedBlockchain Professional(CBCP),
Ÿ CertifiedBlockchainExpert(CBE),
Ÿ SuccessfulLeaderawardedbyThe BizzAwards2019,
Ÿ Top10BestInspiringCEOsof 2020byIndustryEra&
Ÿ RecognizedbyAPACCIOOutlook 2018,2019,2020;
Ÿ Nominated“SuccessfulPeoplein Malaysia2021”byBritishPedia.
Ÿ Featuredinmorethan100local, InternationalandGlobalNews& MediasPlatforms.
Ÿ LedgitachievedTop101Startupin Malaysia2021andTop101in Brandmarketing,SEA2022
ATeamthatMakesitallHappen-
“First of all, I do not treat them as employees, I treat them as my team members.”
Traditionalmindsetsuchas“boss” doesnotworkbecauseitisactually restrictingyourteamfromgrowingand learningnewskills.InLedgit,they allowtheteamtoexploreandacquire newskillssothateveryoneis improvingandgrowingtogether.
Whatmakesthemuniqueisthatthey focusongoalsandresultstheyagree onandsetteamgoalsbasedon outcomesandresults,ratherthanjust ontheamountofworkbeingdone.A clearplancanthenbesetabouthow theyaregoingtoachievethese objectives,asagroup,aswellaseach individual'scontribution.Thisprovides themwithcleardirectionandgives themsomethingtoaimforcollectively.
Ivan'sAdvicetotheBudding Entrepreneurs-
“Myadvicetobuddingentrepreneurs isprettysimpleandstraightforward: Dowhatyoulove.
There'slittlepointingoinginto businesssimplytogointobusiness. Youhavetohaveapassionforyour productorserviceandtoknowit insideout.Howmanypeoplehave thoughtthatrunningaPRagencyis glamorousandeasymoney,onlyto findthattherealitymeanslonghours, chasingclients,gettingknockedback, andstrugglingtoestablishthemselves inaruthlesslycompetitivemarket? Onceyouhaveyoureyeonanichein themarket,you'llneedtocomeupwith aUniqueSellingPointthatnobody elsehas.Whateveryoudo,don'tfall intothetrapofbelievingthatyoucan applya'scatter-gun'approachtothe market.Youneedtospecialise.”
Yesterday,oneofmyfriends
bought(whathethoughtwas) anAdidashoodiefromalocal shop.Iwassurprisedtoseethepriceof thehoodie.However,myawelasted onlyuntilIsawthespellingofAdidas onthehoodie.Justifyingitsprice,it wasspelled“Adibas”.Whileitmade forahilariousmoment,itwasan exampleofabrandgrowingsobigthat peopleweresellingproductswitha similar-lookingnameandlogoand customerswerestillbuyingthem. Tome,thiswasatestamenttothe successstoryofAdidas.Inthisarticle, wewilltakeyouthroughthesuccess storyofAdidasandthefactorsdirectly orindirectlyinvolvedinit.
WhatexactlyisAdidas?
Adidas(spelled“adidas”bythe corporation)isanabbreviationofthe
nameofthebrand'sfounder,Adolf (“Adi”)Dassler.FollowingWorldWar I,theDasslerfamilystartedproducing shoes.JesseOwens,anAmericantrack andfieldgreat,woreshoesthatwere supposedlyagiftfromAdiDassler duringthe1936BerlinOlympics.
Today,Adidas(fullnameAdidasAG) isaGermanmakerofsportsshoes, clothing,andsportingaccessories.In theearlytwenty-firstcentury,itwas Europe'sbiggestsportswearproducer andtheworld'ssecond-largestafter Nike.Adidasgoodshavehistorically beenidentifiedbyathree-stripe trademark,whichisstillusedinthe company'smodern“trefoil”and “mountain”logos.Herzogenaurach, Germany,isthecompany's headquarters.Thiswasthebeginning ofthesuccessstoryofAdidas.
Duringthe1950s,Adidasgained significantpopularityassoccerplayers startedusingthecompany'sshoes, whichwerelightweightandincluded screw-incleats.Thefirmsubsequently expandedintorecreationalitems, launchingsoccerfootballsin1963. Fouryearslater,Adidasstarted producingclothing.Adidaswasthe leadingbrandinsportingshoesfor manyyears,butcompetitionintensified throughoutthe1970s,particularlyfrom upstartmanufacturerssuchasNike.
AdiDasslerdiedin1978,anddespite aninnovativeendorsement
arrangementwiththerapgroupRunD.M.C.,authorsofthepopularsong“My Adidas,”thebrandendureddeclining marketsharethroughoutthe1980s (1986).In2016,thefirmannounceda newpartnershipwithartistand entrepreneurKanyeWest.Herearethe twoinstancesthathighlightthe beginningofthesuccessstoryofAdidas.
Ÿ JesseOwens,anAmericanathlete whoworeAdidasshoesandwonfour goldmedalsinthe1936Olympics, madethecompanyrenownedacross theworld.
Ÿ TheGermanfootballteam,wearing Adidasshoes,thenwontheWorld Cupfinalmatchin1954.
HowmuchAdidasspendson Marketing?
Marketingisthebackboneofa businessandgoodcompaniesoften putahighemphasisontheir marketingstrategies.Thesuccess storyofAdidastooisincomplete withoutanexclusivefocuson marketing.Intheyearsbeforethe coronavirusepidemic,itgradually increaseditsmarketingbudget,which reached3.04billionUSdollarsin 2019.Whileinvestmentfellbyover 670millionUSdollarsin2020,the corporationincreaseditsexpenditure to2.5billionin2021.
TheAdidasGroup'smarketing expenditurescomprisebothpointof-saleinvestments,suchasin-store advertisingandshopfittings,and marketinginvestments,suchas sponsorshipcontracts,media advertising,andevents.This investmentlookstobepayingoff, withtheAdidasbrand'sworthmore thantriplingfrom2016toaround 16.48billionUSdollarsin2020. Furthermore,its2018“Originalis NeverFinished”campaignwas namedoneoftheworld'smost effectiveadvertisingeffortsin2018. However,Adidas'brandworthfell bymorethantwobilliondollarsin 2021,thusitremainstobeseen howthefirmdoesinthenextyears.
Herearesomeadcampaignsthat playedacrucialroleinthestory ofAdidas.
The'allinornothing'adis Adidas'mostexpensivemedia campaigntodate.Itisledbya televisioncommercial(seeabove) titled'LeoMessi'sWorldCup Dream,'whichincludesbrand ambassadorsliketheeponymous Argentinestriker,DaniAlves,and LuisSuárez,aswellasatuneby KanyeWest.
“Thisadvertisementillustratesthe
“Thisadvertisementillustratesthe “#allinornothing”mindsetby demonstratingthedevotionand commitmentnecessarytowinthis fantasticchampionship,”saysTom Ramsden,globalbrandmarketing directorofAdidasfootball.“Anything lessthan100%effortwillnotwinthe WorldCup.AtAdidas,wethinkthat being'allin'istheonlywaytoplay sport,unleashyourpotential,andgetthe mostoutofsport'sgreatestevent,”he adds.
TheTVcommercial,createdby TBWA/Worldwideanddirectedby FernandoMeirellesoftheCityofGod, airsduringcoverageoftonight's(May 23)ChampionsLeaguefinalandis supportedbysocial,in-store,andecommercepushes,aswellasexperiential andPRactivitythatwillseeabranded mediahubondisplaythroughoutBrazil. Adidas'marketingspendingunderscores thesignificanceoftheWorldCupasit seekstostaveoffcompetitorNike'sdrive forprimacyinthefootballclothing industry
Oneofthemostnoteworthycampaigns forthefirm,thecampaignwascreatedby 180/TBWAinAmsterdam,although TBWAChiatDayinSanFranciscoalso contributedsignificantly Thisadvertisementfeaturedfootball greatDavidBeckhamandboxinghero MuhammadAli.
ThatiswhyAdidas'new“Impossibleis Nothing”adstrikesthetargetintermsof inclusivemarketing.Theadoffers personaldocumentary-stylevideosofa rangeofathletesandotherhighly chronicledpersonsfromacrosstheglobe, illustratingtheirpathstogreatness.
Whatmakestheadvertisingstandoutis howdiverseitisintermsofsports, genders,races,andcultures.
The“allAdidas”campaignhighlights thebrand'sreachacrossseveralsports, cultures,andlifestyles,withcelebrities likefootballplayersLionelMessiand DavidBeckham,NBAstarDerrick Rose,andmusicsensationKatyPerry.
Competitors that made it difficult for Adidas!
Toestablishitselfamongthebest, companieshavetobeabreastofwhat's goingoninthemarket.New competitorsemergeeveryday,posing criticalchallengesforcompaniesand leaders.Adidashasalsoconquered manycompetitorstoreachwhereitis today.Herearetheprominent competitorsinthestoryofAdidasthat madelifedifficultforthecompany
NewBalanceisanAmerican multinationalcorporationwith manufacturingoperationsintheUnited StatesandtheUnitedKingdom.The itemsofthisfirmaremorecostlythan thoseofrivalssuchasAdidas,Nike, andUnderArmour.Therationalefora premiumpriceisproductqualityand technologicalintegration,aswellasthe factthatcustomersintheUnitedStates andtheUnitedKingdomalwaysfavor high-qualityitems.Inthefootwearand clothingcategories,NewBalanceis posingasignificantcompetitionin frontofAdidasandnumerousother well-knowncompanies.
Doyouknowwhotheworld'sleading footwearandclothesbrandis?Nikeis theonlyappropriateresponse.Itisone ofthemosttrustedbrandsinsearchof inspirationandinvocationinthelives ofallpeoplewhohaveabody.Nikevs. Adidashaslongbeenatopicofdebate amongpeople.Thankstoitsconstant pursuitforexcellence,Nikehas propelledAdidastocomeupwithnew, moreinnovativeproducts.
FilaisaKoreansportsbusinessthat makesandsellsfootwearandgearfor bothsportsandleisure.Filaisan excellentoptionforthemajorityof individualsinanysociety'smiddle class.Filahasalonghistoryof sponsorship,includingtheAustralian cricketteam,theKoreanfootballteam, andmanymore.Thecorporationoften supportsevents,andmanyathletesand sportsfiguresserveasbrand ambassadors.FILAhasalsochallenged Adidaswithitsseveralproducts.
PUMAisanothersignificantAdidas opponentworthnoting.Thereasonfor thisisthatPumaandAdidaswere previouslyrunbyRudolfandAdolf underthebrandnameGebrüder DasslerSchuhfabrik.Later,their relationshipdeteriorated,andthe corporationwassplitintotwofirms, AdidasandPUMA.PUMAisnow fightinginthemarketwiththeAdidas brand.
Anotherpopularsports,footwear,and casualclothesbusinesslaunchedin 1996.Theorganizationhasshowna strongcommitmenttothegarmentand footwearindustries.UA'sbusiness operations,accordingtothefirm annualreport,aretodesign,market, andsellfootwear,performancegear, andassociatedaccessoriesforwomen, men,andyouth.UnderArmouritems arewornbyathletesandactive lifestylecustomersrangingfrom adolescentstoprofessionals.Its clothinggoodsaccountedfor66%of
1.Nike 2.Puma 4.FILA 5.UnderArmouritsincome,whileNorthAmerica accountedfor76%.Withouta question,UnderArmourisa formidableopponenttoAdidas.
Thejourneyofsuccessfulcompaniesis oftenaccompaniedbycontroversies. ThestoryofAdidasisalsoincomplete withoutcontroversiesthatshookthe businesstoitscore.Herearetwoofthe majorAdidascontroversies.
1.
Adidasattemptedtolaunchashoein 2012thatwasafarcryfromits
customarysleek,athleticfootwear(via CNN).TheJSRoundhouseMaids wereeye-catchingstreetshoeswitha uniquedesignfeature:theywerelinked toayellowrubbershackle,whichwas usedto“lock”theuser'sfoottotheleg withachain.“Gotasneakergameso hotyoulockyoursneakerstoyour ankles?”statedtheproduct'sFacebook announcement.
TheJeremyScott-designedshoes,on theotherhand,hadamajorflaw.Not surprisingly(exceptforAdidas),a shackle-themedsneakerdidnotgo downwellinanationwithadarkand well-documentedhistoryofslavery. Manyindividuals,notablycivilrights iconReverendJesseJackson,
expressedoutrageovertheshoe's design,claimingthatitremindedthem ofslavery AdidassaidthattheJS RoundhouseMidwasallaboutfashion andhadnothingtodowithslavery Recognizingthattheshoewasalost cause,thefirmapologizedand terminatedtheproduct.
2.
Adidaswaspreparingforthe2018 FIFAWorldCupinRussiawitha nostalgicproductin2018.However, whentheyrefertoaregimethatis responsibleforsomeoftheworst momentsinRussianhistory-including varioushorribleeventsthatEastern Europeancountrieshadtogothrough
Adidasattemptedtolaunchthe ShackleShoe. USSR-ThemedAdidasProductsduringtheirtimewiththeUnionofthe SovietSocialistRepublic-fun callbacksaren'talwaysallthatfunny Peopleinthesepost-USSRnations obviouslydidn'tunderstandthesense ofAdidassellingUSSR-branded goods,andindignationquicklyerupted inareaslikeLithuania.“Beingunwell with'imperialnostalgia'stillhappens. However,thatisquiteshocking comingfromthewell-known @adidas.”Thecountry'sMinistryof ForeignAffairssarcasticallytweeteda photographofthecompany'sUSSRthemedsportsattire.Manypeople askedwhetherAdidasmightrelease uniformswithNaziinsigniainthe future.
PartnersinSuccess!
Overitstenure,Adidashas collaboratedwithseveralbrandsand personalitiestotakeitsproducttothe nextlevel.Hereareacoupleof interestingcollaborationsinthestory ofAdidas.
Ÿ TheAdidasYeezycollaboration
Someoftheadidas'mostsignificant partnershipshaveoftenincludedhiphopstars.KanyeYEEZY-branded shoes,PharrellWilliams,Pusha-T,and MissyElliottendorsementshaveall beenlaunchedbythelabel.Adidas' influenceonhip-hopcanbetraced backtothemid-1980sandRunadorationDMC'softhebrand's tracksuitsandshell-toeSuperstar shoes,whichculminatedinthe1986 song“MyAdidas.”adidasSamba, adidasStanSmith,andtheclassic shell-toeadidasSuperstarshapesare amongthemostwell-knownshoe types.
Thesportswearbehemothhasalso collaboratedwithstreetwear companieslikeABathingApeand PalaceSkateboards,aswellashigh
fashiondesignerslikeYohji Yamamoto'sY-3collection,Raf Simons,RickOwens,Stella McCartney,andAlexanderWang.
Ÿ CollaborationwithManchester United
AdidasandManchesterUnitedagreed toaten-yearkitpartnershipinJuly 2014,commencingwiththe2015-16 PremierLeagueseason.Thiskit agreementhasaguaranteedminimum valueof£750million(US$1.29 billion),makingitthemostlucrative kitdealinsportshistory.Nikehasbeen replacedastheclub'sworldwide equipmentsupplier.
AndyMurray,theformerWorldNo.1 tennisplayer,wasannouncedas Adidas'highest-paidtalentin November2009,withafive-yeardeal allegedlyworth$24.5million.They havealsosponsoredtheball-boyand ball-girloutfitsattheATPTennis TournamentinMasoninCincinnati. Adidasalsohascollaborationswith MalibuTennisCamp,GreenFitness GmbH,andSchöler&Micke SportartikelVertriebsGmbH.
Adidasisconsiderablyincreasingits investmentinwomen'sactivewearand sportsfootwearaspartofitsnew 'ImpossibleisNothing'campaign.The companyclaimsitwouldspend“more thaneverbefore”onwomenand LGBTQ+personsinsports,whichwill bereflectedinbothnewgoodsanda newmarketinglanguage.
AdidasdebutedStayinPlay,a collectionofperiod-proofapparel,in June2021toassistminimizethedropoffinathleticsthatoccurswhen womenbeginbleeding.TheAdidas UltraBoostsneaker,builtspecifically forwomen'sfeet,willbeavailablethis
quarter.Adidasisalsoofferingawhole lineofsportsbrasin72sizes,created with43models,inresponsetodata thatshowed90%ofwomenhavean ill-fittingsportsbra.Thecompany mentionsthatthisproductisbeing broughttomarketforwomenby women.
So,theseweresomeofthemost importantfacetsofthesuccessstoryof Adidas.Itwouldnotbean exaggerationtosaythatAdidasis currentlyamongthetopfew sportswearcompaniesintheworld. AndaslongasAdidasproductsare beingsoldlabeledas“Adibas”,or “Abidas”,thesuccessstoryofAdidas isboundtoaddnewchapterstoit!
THEIMPORTANCEOFINDUSTRIALWEIGHINGIN
Weighingplaysacriticalrole
inthemanufacturingand logisticssectors,as accuratemeasurementsareanessential partofproducingqualitygoodsand ensuringefficientdistribution. Industrialweighingsolutionsprovide businesseswithreliabledatathathelps tomakeinformeddecisions,maximize operationalefficiencyandevenreduce costs.Byexaminingtheimportanceof industrialweighingacrossdifferent stagesoftheproductionprocess,we canbetterunderstanditsbenefitsin ensuringproductoptimizationand successfuloperationsoverall.
HereAreTheImportanceof IndustrialWeighingin ManufacturingandLogistics:
1.Howdoesindustrialweighinghelp improvetheaccuracyandefficiency ofproductionprocessesand shipments?
Industrialweighingisanimportant elementformanyproductionand shipmentprocesses,enablinghigh accuracyandefficiencystandardstobe achieved.Industrialscalesaredesigned tohandlebothlargeandsmallitemsin avarietyofmaterialforms,potentially streamliningworkflowsandhelping businessestomaximizetheir operationalcapacity
Withdigitalweighingoptionsalso available,it’snoweasierthanever beforetoaccuratelymeasureweights withunparalleledprecision.By switchingfrommanualweighing procedurestoindustrialscales, businessescangainanimpressive degreeofconsistencywhilecutting downonresourcesdevotedto measurementtasks.Allinall, industrialweighingtechnologyhasthe potentialtohelpdrivebusiness improvementsthatresultingreater efficiencyandaccuracyacross operations.
2.Whatbenefitscanbusinesses expecttoseefromusingindustrial weighingequipmentandsystems?
Industrialweighingequipmentand systemscanofferavarietyofbenefits tobusinesses,mostnotablyaccurate andefficientdatacollection.When equippedwithsophisticatedhardware andcalibrationdevices,thesesystems canprovideresultsthatarehighly preciseandstreamlined.Asaresult, businessesbenefitfromtheabilityto monitorinventoryinreal-timewith greataccuracy,permittingthemto makelogisticsdecisionsquickly.
Furthermore,theautomationof processessuchasproducttracking helpstoreduceerrors,thereby improvingsafetystandardsinthe workplaceaswellasmeetingcritical regulatoryrequirements.Ultimately, industrialweighingequipmentand systemsofferanarrayofbenefitsfor businessesrangingfromimproved accuracyandefficiencytoenhanced safetystandards.
3.Howcanyouensurethatyour businessgetsthemostaccurate, efficient,andcost-effectiveindustrial weighingsolutionpossible?
Whenchoosinganindustrialweighing solutionforyourbusiness,itis importanttoensurethatyouaregetting themostaccurate,efficient,andcosteffectivesolutionpossible.Keepinga clearmindsetandaskingkeyquestions abouttheproductcanhelptoensure thatyougetexactlywhatyouneed.
Additionally,researchingallpotential providersoftheproductcanleadtothe bestpricingandoptionsavailable. Lastly,involvingkeypersonnelfrom operationsinordertocreateaholistic approachwillallowforasmooth transitionshouldanyadjustmentsbe neededwiththeimplementationofthe newsystem.Bytakingthesestepsinto
consideration,youwillbeabletofind theindustrialweighingsolutionbest suitedforyourbusinessneeds.
4.Whatshouldyouconsiderwhen choosinganindustrialweightscale orsystemforyourbusinessneeds?
Forbusinessownersseekingan industrialweightscaleorsystem,there arekeypointstoconsider.Firstly,itis importanttoreflectonthenatureof yourbusinessandthespecificpurposes forwhichyouwillusetheequipment. Thiswillallowyoutoidentifyany necessaryfeaturesthatarerequiredto ensureaccuracyandreliability
Additionally,youshouldconsider applicablesafetyregulationsaswellas temperatureandhumiditylevelsin ordertochooseamodelthatworks bestforyourenvironment. Furthermore,factoringincost limitationswithoutcompromisingon qualitycanhelpdeterminesuitable solutionsforwhateverpracticalgoals arenecessaryforsuccessfuloperations. Allputtogether,theseconsiderations canhelpbusinessesfindasuitable industrialweightscaleorsystemthat fitstheirrequirements.
5.Howdoyoumaintainan industrialweightscaleorsystemso thatitcontinuestooperateatpeak performancelevelsovertime?
Inordertoensurethatanindustrial weightscaleorsystemcontinuesto operateatpeakperformance,itis essentialtoputinplacearegular preventativemaintenanceprogram. Thisshouldincluderegularcleaningof thescaleorsystemaswellaschecking forsignsofwearandtearsuchasloose fasteners,electricalconnections,and othercomponents.
Additionally,anyenvironmental factorssuchasheat,moisture,ordust shouldbemonitoredandcontrolledto avoidinterferingwiththecalibration
accuracyofthesystem.Ongoing inspectionsshouldalsobeconducted inordertoidentifyanypotential problemsbeforetheyarisesotheyare dealtwithpromptly.Followingthese guidelineswillhelpensureindustrial weightscalesandsystemsremainin optimalconditionandcontinueto providereliableresultsovertime.
Wehopethisarticlehasgivenyou someinsightintotheimportanceof properindustrialweighinginboth manufacturingandlogistics.Whether youneedanewscaleoraresimply lookingforsomeonetocalibrateyour existingequipment,wecanhelp.We’re expertsinallthingsindustrial weighing,socontactustodayformore informationortogetstartedonyour project.
