Most Influential Business Leaders To Watch Out For- 2023

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Luxurious Hotels In Downtown Boston 10 BLOG UPSHOT Isle ofSkye LEADING DATACIPHER To New Heights With Bold Leadership LENOVO From the Shacks of China to Conquering the World CASE STIUDY REVIEW HOOTSUITE Amarandhar Kotha Managing Director DATACIPHER Most Influenal BUSINESS LEADERS To Watch Out For- 2023

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F r o m E d i t o r ’ s D e s k

Influentialbusinessleaderspossessadiverserangeofqualities,skills,andexperiencesthat contributetotheirsuccess.Theyhaveaclearvisionanddeepindustryunderstanding, allowingthemtodevelopinnovativestrategiesandtakecalculatedrisks.Resilience, collaboration,andcontinuouslearningarekeytraitstheyexhibit,enablingthemtonavigate challenges,inspireteams,andembracechange.

Theseleadersfosterinclusiveenvironmentsthatvaluediverseperspectivesandempowertheir teamstoexcel.Theyprioritizecontinuallearningandadaptability,leveragingnewtechnologies andtrendsforsuccess.Throughtheirvisionarythinking,resilience,collaboration,andcontinuous learning,influentialbusinessleadersleavealastingimpactontheirorganizations,industries,and societyasawhole.Theyshapethefutureofbusinessandinspireotherstostriveforgreatness.

FeaturingforTheEnterpriseWorld’sthisissueofMostInfluentialBusinessLeadersToWatch OutFor-2023(APAC)arethestoriesofsuchimpactfulleaders.

Forthecoverreadabout-

AmarandharKotha, ManagingDirector Datacipher, the of standsattheforefrontofthese exceptionalindividuals.Withhisexceptionalleadershipskills,strategicacumen,andrelentless pursuitofexcellence,KothahaspropelledDataciphertoremarkablesuccessintheevercompetitivetechindustry.

Hisremarkableachievementsandinnovativeapproachhaveearnedhimwell-deservedrecognition asoneofthemostinfluentialbusinessleaders.Asweembarkonthejourneyforward,The EnterpriseWorldproudlyintroducesAmarandharKothaasoneoftheMostInfluentialBusiness LeaderstoWatchOutfor–2023.

Atechnology-drivenexecutive,Kothahasestablishedanimpressivelegacyofdriving transformativemanagementpracticesthatyieldsustainablegrowthacrossdiversebusiness verticals.

ChetanHayerhasalwayshadapassionforrealestatedevelopment,whichheattributesto growingupnexttohisfather’sconstructionsiteinthesuburbsofMumbai,India.Hisfatherrana modestdevelopmentbusiness,andChetanwasexposedtotheindustryfromayoungage.

Duringhisundergraduatestudies,ChetanstudiedCivilEngineeringatMumbaiUniversity,which hefoundtobeagreatexperienceandprovidedhimwithasolidfoundationforhisfuture endeavors.Despitenotinitiallyplanningtopursuethisfield,hediscoveredthathispassionforreal estatedevelopmentgrewstrongerashegainedmoreknowledgeandexpertiseintheindustry

HayerOneGroupisarealestatedevelopmentcompanyinKenyawithitsrootsestablishedsince 2011withavisiontorevolutionizetheperceptionofqualityinthesector.Thecompanyis committedtocreatingvalueforallitsstakeholders,includinginvestors,employees,contractors, suppliers,bankers,andmostimportantly,it’scustomers.

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Forthecoverreadabout-

AmarandharKotha, ManagingDirector Datacipher, the of standsattheforefrontofthese exceptionalindividuals.Withhisexceptionalleadershipskills,strategicacumen,andrelentless pursuitofexcellence,KothahaspropelledDataciphertoremarkablesuccessintheevercompetitivetechindustry.

Hisremarkableachievementsandinnovativeapproachhaveearnedhimwell-deserved recognitionasoneofthemostinfluentialbusinessleaders.Asweembarkonthejourneyforward, TheEnterpriseWorldproudlyintroducesAmarandharKothaasoneoftheMostInfluential BusinessLeaderstoWatchOutfor–2023.

Atechnology-drivenexecutive,Kothahasestablishedanimpressivelegacyofdriving transformativemanagementpracticesthatyieldsustainablegrowthacrossdiversebusiness verticals.

ChetanHayerhasalwayshadapassionforrealestatedevelopment,whichheattributesto growingupnexttohisfather’sconstructionsiteinthesuburbsofMumbai,India.Hisfatherrana modestdevelopmentbusiness,andChetanwasexposedtotheindustryfromayoungage.

Duringhisundergraduatestudies,ChetanstudiedCivilEngineeringatMumbaiUniversity,which hefoundtobeagreatexperienceandprovidedhimwithasolidfoundationforhisfuture endeavors.Despitenotinitiallyplanningtopursuethisfield,hediscoveredthathispassionfor realestatedevelopmentgrewstrongerashegainedmoreknowledgeandexpertiseintheindustry

HayerOneGroupisarealestatedevelopmentcompanyinKenyawithitsrootsestablishedsince 2011withavisiontorevolutionizetheperceptionofqualityinthesector.Thecompanyis committedtocreatingvalueforallitsstakeholders,includinginvestors,employees,contractors, suppliers,bankers,andmostimportantly,it’scustomers.

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2 2 UPSHOT Isle of Skye

Chetan Hayer Lenovo From The Shacks Of China To Conquering The World

10 Luxurious Hotels In Downtown Boston

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Sp. Profile CASE STUDY

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5 8 review Hootsuite Review

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Scotland’sIsleofSkyeisaplacestraightoutofa fantasybook.Andno,it’snotbecausesomeGame ofThronesepisodeswereshotthere.Thecharmof theislandcomesfromitsmesmerizingseashores, lushfields,fairypools,mountainpeaks,andfishing villagesthatcaptivateyourattentionalmost instantaneously.AsyoucrossthebridgetotheIsle ofSkye,nomatterwhereyoureyesgo,allyouwill seeisSkyebaskinginitsglory.

Scotlandishometomanyislands.Despitethat, Skyeisanotchabovethemall.Sowhatisitthat makesthisIslandsopopular?Whydomorethan 60,000touristsvisititeveryyear?What’sso specialaboutit?Letusspillitallforyou.

However,onethingmustbesaidbeforewebegin: ItisunderstandableifyoufeeltheFOMOafter readingthisarticle.SkyeisTHATbeautiful.Don’t worry,thiswillonlyhelpyouplanyourtripbetter whenallissaidanddone.

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ThefirststepaftersettlinginyourhotelinIsleof Skyeismakingato-dolistofthingsyouaregoing todoandplacesyou’regoingtovisitonyourtrip. Whatarethosethings?Here’salistforyou:

1. Fairy Pools

TheSkyeishometomanyhistoriccastles. WhiletheDunveganCastle&Gardenisa popularchoiceamongtourists,theother castlessuchasArmadale,Duntulum,and Dunscaitharealsoworthavisit.

4. 4.

Old Man of Storr

Thisisoneofthemostpicturesquelandscapes oftheSkye.ThegrassymountainofStorrcan bereachedfromthetownofPortreewithahike thatwillultimatelyleadyoutowardscenic viewsofthewaterandeverythingelsethat surroundsit.

Fairypoolsareoneof,ifnotthemostrenowned attractionsoftheSkye.Residedbetweenpeaky mountainsandruggedrocks,thepoolwateris asclearasitcanget.Onecantakepicturesofit, swiminit(bravechoice),orevengoforan adventuroushikearoundthem.Notjustthat, luckyonesmightevenspotanimalslikered deer,rabbits,andsheep.

3. Distilleries

Scottishwhiskeyisaphenomenon knownallovertheworld.Oneof themajordistilleryonIsleofSkye isTalisker,ahighlyregardedbrand amongwhiskeyconnoisseurs.If youwanttogetacloserlookat howtheirwhiskeyismade,orjust getageneralidea,thenTalisker Distilleryistheplacetobe.

5. The Magical Fairy Glen

ThehiddengemofSkye,Fairy Glenisaminiaturelandscapethat blendsmanyponds,waterfalls, lavishfields,androckyformations together.Onenotableplaceonthe GlenisontopofCastleEwan, whereyoucanwitnessandcapture manymagicalviewsoftheSkye.

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ThecityofElgolisanunderrated placeidealforthoselookingfor beautifulcoastalscenes.Inadditionto thescenery,onecanalsopotentially spotsomewildcreaturesminding theirbusinessalongthecoastsoron thegreenfields.

7. Quiraing

ThepathtoQuiraingisfilledwithScotland’s mostvisuallystunninglandscapes.Those feelingadventurouscanoptfora6.8kmwalk thatendsatthecarpark,thesamepointwhere youstartyourwalkingjourney

Moreoftenthannot, you’llspotananimal roamingontheSkye.For thoselookingtodelve deeperintothewildlife scene,theislandoffers variouswildlifetoursor boattripsdesigned specificallyforthis purposeofcateringto wildlifeenthusiasts.

NeistPointisafamous lighthousethatwas abandonedyearsago.Ifyou don’tmindthesteepwalk leadingtoit,youcanwitness thespectacularviewsofsea dolphinsandsharks,tallcliffs, andasunsetthatwillmake yourday

Afteradayfilledwithhikes, walks,andwhatnot,it’stimeto relax.Andonewaytodothatis byvisitingthelocalpubsfora chilltime.Ifyouarelookingfor newsongsforyourplaylist,the pubswilltreatyoutoScottish music,aperfectwaytoendyour hecticday.

Visit Local Pubs 4. 10. 10.
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BesttimetovisittheIsleofSkye

Asthemajorityofpeopleacrosstheglobegearuptovisittheisland,thetouristnumbersreach‘Skyehigh’inJulyand August.Ifyouarelookingtoavoidcrowds(andgeteasyparking),thenwe’dsuggestvisitingtheSkyesomewherebetween AprilandJune.

However,whentovisittheIsleofSkyealsocomesdowntoyourweatherpreferences.Here’swhy:Ifyoulikesomewhat warmerweather,thenJulyandAugustarethemonthsforyou.Ifyoulikeyourweatherchilly,thenthemonthsofAprilto JunearewhenyoushouldplanyourvisittoSkye.

HowtogettotheIsleofSkye?

OneofthemostconvenientwaystogettoSkyeisviatours,andthere’soneadvantagetoit—itwilltakeyouthroughvarious cornersofthebeautifulisland.However,youcanalsogettoSkyebypublictransportorcar.Thereisnotrainserviceonthe Skyeandbecauseofthat,yourjourneywillhavetobeacombinationofTrainplusBusorTaxibeforeyoufinallyreachthe Skye.

SkyeistheLimit

Despitethesaying,thebeautyoftheIsleofSkyeislimitless.Theislandiseveryphotographer’sdreamwiththekindof visualitproduces.Evenforthosenotintophotography,thereareplentyofthingseveryonecanenjoythatdonotrequirea camera.FromhistoriccastlesandotherworldlylandscapestoScottishwhiskeyandlocalculture,nowonderSkyeistheace ofScotland.

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CHE HA CHE HA

The Leading

HAYERONEGROUP

MANAGINGDIRECTOR

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HETAN HAYER HETAN HAYER

RealEstateDeveloper LeadingHayerOneGrouptoSuccess

ThePassionate
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Getreadytobeinspiredbythe

moversandshakersofthe businessworld!These trailblazersarebreakingbarriers,setting trends,anddrivingchange.Theyarethe mostinfluentialbusinessleadersto watchoutfor,takingtheworldbystorm. Amongtheseinfluentialleadersis ChetanHayer,theManagingDirectorof HayerOneGroup.

Withapassionforrealestate developmentthatstartedatayoungage, Chetan’sexpertiseintheindustryhas madehimaforcetobereckonedwith. Withhissolidfoundationincivil engineering,hehassuccessfully establishedHayerOneGroupasa leadingrealestatedevelopment companyinKenya.Hisunwavering commitmenttoquality,innovation,and valuecreationhasearnedhim recognitionintheindustryandplaced himattheforefrontofthebusiness community.ChetanHayerisoneofthe mostinfluentialbusinessleadersto watchoutfor,andhisstoryisnothing shortofinspiring.

APassionforRealEstate Development

Chetanhasalwayshadapassionforreal estatedevelopment,whichheattributes togrowingupnexttohisfather’s constructionsiteinthesuburbsof Mumbai,India.Hisfatherranamodest developmentbusiness,andChetanwas exposedtotheindustryfromayoung age.

Duringhisundergraduatestudies, ChetanstudiedCivilEngineeringat MumbaiUniversity,whichhefoundto beagreatexperienceandprovidedhim withasolidfoundationforhisfuture endeavors.Despitenotinitiallyplanning topursuethisfield,hediscoveredthat hispassionforrealestatedevelopment grewstrongerashegainedmore knowledgeandexpertiseintheindustry

AChangeofPlans

Aftercompletinghisundergraduate studiesinCivilEngineering,Chetan pursuedamaster’sdegreeinthe UnitedStatesandworkedatKPMGin Boston.However,histruepassionhad

alwaysbeenrealestatedevelopment, andhedreamedofbecominga successfuldeveloperoneday Unfortunately,Chetan’sfatherpassed awayin2005,leavinghimresponsible forcaringforhismotherandyounger brother Astheeldestmalememberof

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thefamily,Chetanfeltastrong obligationtoensurethathisbrother completedhismaster’sdegreeinthe US,whichwashislatefather’swish.

Aftercompletingasuccessfulproject andinthemidstofplanningtwomore

inMumbai’ssuburbs,Chetanbegan feelinglimitedbythemarketsize.In 2009,hegotmarriedandwentto Nairobi,Kenya,atripsponsoredbyhis kindsister Whileexploringthecity, Chetannoticedaneedformorehighqualityrealestateatareasonableprice.

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Hesawanopportunitytobuildhighqualityrealestateandsellitata competitiveprice,butitwouldrequire asignificantrisktomovehislife savingsandstartanewoneinaforeign country Withthehelpofasupportive wife,Chetandecidedtotakethis plungetoseewhathappens.

AdaptationsinNairobi

Chetaninitiallyplannedtodoonereal estateprojectinNairobiandthen leave,buthequicklyfellinlovewith thecityanditspotential.However, beinganAfricancity,Nairobi presentedsomeinherent challenges, whichChetanhadtolearnandadapt quickly Asapassionaterealestate developerbutnotatypical businessman,Chetanfacedmany hurdlesthatcouldhavedestroyedhis dreams.Hehadtolearnlifelessons, adapttothechallenges,andmoveonto keephisdreamalive.Despitethe difficulties,Chetanperseveredand continuedbuildinghigh-qualityreal estateinNairobi.

ChetanbelievesthatNairobihasthe potentialtoplayasignificantrolein thegrowthoftheAfricancontinent. Fromhisfirstproject,thecompany grewandtransformedfroman“I”toa “we”andfrom“me”to“our.”His attitudeofusing“worldlearnings”as hisguideallowedhimtoseeevery adversityasanopportunity.Hehasled tocompletingfiveprojectsandis workingonthesixth,doublingthe projectsizewitheverynewone.With seniormanagementandboardof advisorsinplace,HayerOneGroup hasbecomeoneofthemostprominent realestatedevelopers,withasizable customerfollowing.Itsprojectshave wonglobalpropertyawards;twohave earnedlandmarkstatus,becoming leadingexamplesintherespective spaces.

TransformingRealEstatewith UncompromisedQuality

HayerOneGroupisarealestate developmentcompanyinKenyawith itsrootsestablishedsince 2011witha visiontorevolutionizetheperception ofqualityinthesector.Thecompanyis committedtocreatingvalueforallits stakeholders,includinginvestors, employees,contractors,suppliers, bankers,andmostimportantly,it’s customers.Thecompanybelievesin teamwork,loyalty,innovation,and quality,whichdrivesitscultureand ethos.HayerOneGroup’sconsultants, contractors,andsupplierswork tirelesslytodeliverthehighest standardproductatthebestvalue proposition.Thecompany’sfocuson stayingaheadofthecurveanddoing thingsdifferentlyhasledtothe constantpursuitofimprovingthe technologyofexecution,qualityof finishes,andholisticamenitiesspace.

HayerOneGroupaimstoprovide respectful,thoughtfulprecisionin developinglivingareas.The company’sdevelopmentsofferspace, privacy,andamenities.HayerOne Group’sunfalteringcommitmentto valuecreationisevidentinthe thoughtfullayoutofitssites.The companybelievesthatqualityisthe keytoassuringitsclientsofan excellentreturnoninvestment.Hayer OneGroupstrivestoimprove Nairobi’sskyline,onebenchmark developmentatatime.

FocusandUniqueServices

Ÿ High-riseResidentialSpaces

HayerOneGroupfocuseson developinghigh-riseresidentialspaces inNairobi,focusingonproviding qualityamenitiestoenhancethe residentexperience.Thecompanyhas witnessedariseindemandforsuch

properties,andhence,its developmentsnowfeaturehigh-rise buildingsofupto25floors.The Marquis,oneofthelargestresidential developmentprojects,isanotable projectwithseveralamenitiesto improvetheresidentexperience. HayerOneGroupbelievesinvesting insuchfeaturesiscriticalin increasingthevalueofitsproperties andrentalyields.

Ÿ High-riseCommercialSpaces

HayerOneGroupisalsoconsidering theimprovementofhigh-rise commercialspacesinNairobi. Ithas deliveredoneofthemostsuccessful GradeAofficespacescalledThe Address.Itisacombinationofdesign, planningandexecutionwhendone withanintegratedteamproduceshigh valueincommercialspaces.By integratingtheseprocesses,the companyhasgainedmorecontrol overproductquality,cashflows,and customerservice,enablingitto provideabetterexperiencetoclients.

VisionforContinuousImprovement

HayerOneGroupaimstoenhanceits customers’experiencebyimproving transparencythroughoutpurchasing, delivering,andmanagingan apartment.Toachievethis,the companyispursuingeffortsto implementglobalstandardsof corporategovernance,ensuringthatits operationsarealignedwith internationalbestpractices.

Recognizingthatitscustomersare well-traveledandexpecthigher sustainabilitystandards,HayerOne Groupiscommittedtosustainability

Thecompany’sfocusalignswith globaltrendsandensuresthatits productsmeettheexpectationsofits discerningclientele.

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ChallengesandSuccess

Chetaninitiallyfacedamajor challengethattaughthimbusiness fundamentals.Herealizedthattobe successfulinrealestatedevelopment, heneededtobecomeabusinessman. Despitefeelingconflictedbetweenhis passionandbeingapurebusinessman, helearnedthatbasicbusiness principleswereessentialtoexecuting successfulrealestateprojects.

Overtheyears,Chetanhasunderstood thatplanningandexecutingaproduct withfundamentalbusinessprinciples canresultinasuccessfulrealestate project.Thoughhestillconsiders himselfmoreofapassionaterealestate developerthanabusinessman,he acknowledgesthatthetworolesare intertwinedintheindustry.Forthepast 14years,hehasbeenarealestate developer,bringinghiscivil engineeringandbusinessexpertiseto theindustry.

ThreeApproachestoSustainingReal EstateGrowth

Chetanhasidentifiedthreeapproaches contributingtothecompany’s sustainedgrowth.

Firstly,thecompanyplacesastrong emphasisoncustomerservice.Whileit acknowledgesthatitisnotperfectand hasroomforimprovement,the companyisdedicatedtoservingits customersandcontinuouslyimproving itsproducts.Timelydeliveryofthe projectsisanareawhereitworksto improve.Still,itisproudthatitsreal estateproductshaveprovidedgood rentalyieldsandsteadyprice appreciation.

Secondly,passionisadrivingforce behindthecompany’ssuccess.Hayer OneGroupispassionateabout buildinghigh-valuerealestate,andthis passionisevidentinthedesignand

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Hayer One Group’s primary goal is to provide respectful, thoughtful precision in developing living areas.

executionofitsproducts.This contagiouspassionhaspermeatedthe entireorganization,creatingnew businessopportunities.

Finally,relationshipsandtrusthave beencriticalinthecompany’sjourney Despitefacinguncertaintyand challenges,therelationshipsandtrust thecompanyhasbuiltovertheyears havesustainedit.Whilethetrustcanbe brokeninsomeinstancesresultingin somelosses,thecompanybelievesthat thebenefitsoftrustingothersoutweigh thelosses.

TheBusinessScenarioPost-Covid

Astheworldcontinuestograpplewith theeffectsoftheCovid-19pandemic, thebusinesscommunityhasfaced numerouschallenges.Inflationrates havesurged,andthecreditenvironment hastightened,leadingtoasenseof cautionacrossindustries.Accordingto Chetan,moreprofoundlevelsof commitmentandincreasedtransparency arenecessaryacrosstheboardwith bankers,suppliers,sub-contractors,and customers.Itiscrucialtohaveopenand honestdiscussionstonavigatethe challengesandrebuildconfidence.

RealEstateDevelopmentisacapitalintensivebusiness,andthepandemic hasdecreasedconfidencedueto undeliveredorunder-deliveredprojects. Therefore,Hayerrecognizesthe importanceofmaintainingahigher levelofcommitmenttowardssuccessful projectcompletion.Toimproveits productofferingandcustomer experience,HayerOneGrouphas incorporatedlearningsfromthe pandemicintoitsfuturedesign, execution,andfinancingstrategies. Witharenewedfocusontransparency, communication,andcommitment,the companyhopestoenhanceinvestorand buyerconfidenceandsucceedinthe post-Covidbusinessscenario.

ImportanceofWorkforce

Chetanunderstandsthevitalroleplayed bytheworkforceinbusinessgrowth. Fromthebeginning,HayerOneGroup hashadaconservativeapproach towardsteambuilding.Itprioritizesa long-termmindsetwhilecreatinga teamsinceanyofitsprojectslast4to5 years.

AccordingtoChetan,aclose-knitteam developsgoodchemistrywitheach other,whichhelpsthemnavigatetough timeslikepost-Covidandinflation.This chemistryleadstoproducinghighqualityproductsthatdrivevalueand wealthcreationforbuyersand investors.HayerOneGroupencourages aspiritoftogetherness,familyhood, andaccountability Thecompany balancesrewardingperformersand encouragingthosewhoneed improvement.Thecompanyhasvarious headsofstatemanagingtheteams,and thereisaconstantfocuson improvementthroughverticaland horizontalcommunications.

Notableachievements

HayerOneGrouphascompletedfive successfulrealestateprojectsunderthe leadershipofChetan,outofwhichtwo havegainedlandmarkstatusinNairobi.

ThefirstprojectisTheAddress,a23storycommercialhigh-riseGradeA officespacehighlysoughtafterdueto itslocation,design,andongoing management.ThesecondprojectisThe Marquis,whichconsistsoftwotowers of25-storyfloorseach,makingitoneof Nairobi’smostsignificantresidential developments.Theprojectstandsout duetoitslocationanddesignandthe vastnumberofamenities,whichsetsa newtrendforfutureresidential developmentsinNairobi.Theseprojects havecontributedtodrivingbuyers’ wealthcreationthroughrealestate.

ThePowerofInnovation

Innovationiscrucialforbusiness growth,andChetanbelievesinthis. HayerOneGrouphaswitnessedthe impactofinnovationinitsbusiness journey.Forinstance,thecompany hasseenasignificantimprovementin thequalityofmaterialsusedinits realestateprojectsandthespeedof execution,resultinginabetter experienceforitsclients.

Additionally,technological innovationhasenabledittoachieve remarkableresults,suchasreducing thetimetakentocastfloorslabsand makingbuildingsmoresustainable.

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Moreover,innovationiscrucialforthe realestateindustryandprevalentdaily. Ithassignificantlyimprovedthe qualityoflivingandlifeexperiences. Forinstance,swimmingpoolsthat wereonceconsideredaprivilegeare nowabasicnecessity.Providinga plethoraofamenitieshavebecome increasinglypopular,anddesign aspectsofbuildingshavesignificantly improvedtomakethemgreenerand sustainable.

FavoriteQuote

Chetanhasthreefavoritequotesthat inspirehim.ThefirstoneisbyWalt

Disney,“Thewaytogetstartedisto quittalkingandstartdoing.”This quotemotivateshimtotakeaction andnotjusttalkaboutideas.He believesthattakingthefirststepis crucialtoachievingsuccess.

Thesecondquotethatinspireshim is,“Ifyouworkwithdetermination andperfection,successwillfollow.” Thisquoteemphasizesthe importanceofhardworkand perfectioninachievingsuccess. Chetanbelievesthatdetermination anddedicationareessentialto accomplishanygoal.

Lastly,hefindsinspirationfrom DhirubhaiAmbani’squote,“Between mypast,thepresent,andthefuture, thereisonecommonfactor

RelationshipandTrust.”Thisisthe foundationofHayerOneGroup’s growth.Thisquotehighlightsthe significanceofbuildingstrong relationshipsandtrustinbusiness. Chetanconsidersbuildingand maintainingrelationshipswithclients, partners,andemployees-thekeyto businessgrowth.

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1984 Lenovowasofficiallyfounded.Onthesameday,itgottheChinesegovernment’sapproval.

Lenovo’sorganizationalstructurewasestablishedjustaftertheChineseNewYear.Inthesame year,LenovostartedmanufacturingitspersonalcomputersunderthebrandnameThinkPad.

1994

1985

LenovowasknownasLegendatthetime.Thisyear,thecompanybecamepubliclytradedaftera $30mmillionUSDHongKongIPO.ManyanalystshadpositivethoughtsonLenovobeforethe IPO.Onthefirsttradingday,thecompanystockpricehitahighofHK$2.07andclosedinon HK$2.00.

LenovousedtheearningsfromthisofferingtofinanceitssalesofficesinEurope,NorthAmerica, andAustraliatoexpanditspresenceandmakeitsproductionanddevelopmentbetter.Inaddition, theofferingswerealsousedtoincreasethecompany’sworkingcapital.

Forthefirsttime,thecompanybecamethemarketshareleaderinChina.Becomingamarketleader inthesameyear,thecompanystartedsellingitsownlaptops.

2000

1996

ALenovocomputer,Tianxi,wasreleasedin1998.Itwasdesignedtomakecomputeraccesseasy forinexperiencedChineseconsumersalongwithaccesstotheinternet.Theinternetaccessfeature wasenhancedbyabuttonthatinstantlyconnecteduserstotheinternetbyopeningthewebbrowser.

TheTianxiwasco-brandedwithChinaTelecomandcamewithoneyearofInternetservice.The Tianxicametolifeafteranintensive2yearsofresearchanddevelopment.Itsvisualswerepastelcolored,ithadashell-shapedcaseandaseven-portUSBhubunderitsscreen.ItwasthebestsellingcomputerinChina’shistorywithmorethan1,000,000unitsinthisyearalone.

In2000,thecompanyalsointroduceditsThinkPadline-upoflaptops.

LenovoacquiresIBM’sPCdivision,whichalsoincludesThinkPad.Thiswasamovethathelped LenovoestablishitselfasamajorplayerintheglobalPCmarketandhelpedthecompany expanditsreachoutsideofChina.

2005

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2006

LenovorelocatesitsheadquartersfromBeijingtoNewYork.AfterarestructuringthatfollowedLenovo’s IBMpurchase,thecompanywasthethirdlargestmanufacturernexttoDellandHewlett-Packard.

InMarch2006,thecompanyannounceditsplanstoshiftitsheadquarterstoRaleigh.Thecompanywas alsocuttingjobsof5%ofitsemployees,whichisaround21,000people.

Lenovosolditssmartphoneandtabletdivisionin2008for$100millionUSDtofocuson personalcomputersandlaterpaid$200millionUSDtobuyitbackinNovember2009.

Themobiledivisionwasalreadyranked3rdinunitshareinChina.

Thisyear,LenovoTechnologysponsoredthe2006OlympicWinterGamesheldinItaly’sTorino,with 5,000desktopPCs,350servers,and1000notebookcomputerssupplied. LaunchedthefirstLenovo-brandedPCsworldwide. 2009

2010

Thecompanyintroducesitsfirstsmartphone,LePhone.

Asofthisyear,LeGardenhadover1,000availableprogramsfortheLePhone.Similarly,LeGardenhad 2,774individualdevelopersand542developercompaniesasmembers.

LenovojoinshandswithJapaneseelectronicsfirmNECtoproducepersonalcomputers.The companiesagreedtoestablishanewcompanycalledLenovoNECHoldingstoberegisteredin theNetherlands,saidastatement.

LenovoinvestsCN¥100millioninseedfundingdedicatedtomobileapplicationdevelopment foritsLeGardenonlineappstore. 2011

NECgets$175millionUSDinLenovostock.ItwasplannedthatLenovo’sstockwouldbea 51%stakeintheventure,andNECwouldhave49%,withtheformerhavingafive-yearoption toextenditsstake.

2012

Lenovoannouncesaninvestmentof$793millionUSDintheconstructionofamobilephone manufacturingandR&DfacilityinWuhan,Hubei.Inthesameyear,thecompanybecamethe largestsmartphonevendorinmainlandChina. 2013

LenovobecomesthenumberonePCCompanyandranks329intheFortune500listoftheworld’slargest companies.Later,thecompanyacquiresCCE,oneofthetopconsumerelectroniccompaniesinBrazil. Furthermore,Lenovobecomestheworld’s#3smartphonecompany

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2014

Lenovopurchasesmobiletechnology-relatedpatentsfromNECinApril2014.Later,thecompany purchasesIBM’sline-upofx86-basedserversalongwithIBMSystemxandIBMBladeCenter.

LenovorevealsitsnewlogoinBeijingwithaslogan-InnovationNeverStandsStill.Inthesameyear, thecompanysellsits100millionthThinkPadandalsobecamethenumber1PCmakerglobally

2015

LenovopartnersupwithFujitsu,andtheDevelopmentBankofJapan(DBJ)toformajointventure, whereFujitsusold51%ofitsstaketoLenovoandDBJacquireda5%stake.

LenovoandNetApppartnerupandannounceastrategicpartnershipandjointventureinChina.Asapart ofthedeal,Lenovostartstwonewstoragesystemlines,DM-Series,andDE-Serieswithacombination ofLenovohardwareandNetAppsoftware.Inthesameyear,Lenovobecamethelargestproviderofthe TOP500supercomputersglobally

2018

2020 LenovobecameapreferreddatacenterinnovationproviderforDreamWorksAnimationbeginningwith TrollsWorldTour

LenovofilesanapplicationtoissueChinesedepositoryreceipts,representingrecentlyissued ordinaryshares,tothenlistthemonShanghaiStickExchange’sScienceandTechnology InnovationBoard.

OnthesamedayofgettingacceptedbytheShanghaiStockExchange,Lenovowithdrewits applicationtolistontheexchangewiththereasonofthepossibilityofthevalidityoffinancial informationinitsprospectuslapsing.

2021

Lenovocontinuestoimproveitsprofitabilityalongwithitsrevenuefigures.

2020 2016
| July 2023 46

ForThoseWhoDo

Thecampaign,onthethemeof“ForThoseWhoDo”was publishedinNovember2011.Theadsdeliveredthemessage perfectlywiththevarietyofphotosandvideos.

DifferentisBetter

Theadcampaignhighlighted Lenovo’sdesignsandinnovation.It shedlightontheuniquenessoftheir productscomparedtotheir competitors.

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ClaimYourVoice

Thecampaignshowcasesfemalegamers'negativereal-lifeexperiencesandthegamingcommunity'sbiasestowardthem.It highlightshowwomenchangetheirvoicesorhidetheirgendertoavoidharassmentandothernegativeexperiences. Additionally,thecampaignunderlinestheneedtocreateasafeandthrivingenvironmentforwomeningaming.

Conclusion

Lenovoisknownforits innovativeproductsat relativelyeconomicalprices thatareworthrelyingon.The brandiscontinuously empoweringpeoplealloverthe worldwithitsdiverseproducts, leadingeveryonetowarda betterfuturewithitssmart technologythatisalso sustainableinthelongterm.

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Backinsecondaryschool,therewasa chapteronBostonTeaPartyinhistory, aneventthatplayedasignificantrolein theAmericanRevolution.That’sallI knewaboutBostonuntilIgrewupand learnedmoreaboutthecity Thankstoa plethoraofpopularandhistoricplacesto visit,Bostonhasbecomeaprime attractionfortouristsacrosstheworld.If youarealsoplanningtovisitBostonin thenearfuture,youmustbesearching forthebesthotelsforacomfortablestay Tohelpyoufindthebestone,wehave comeupwiththe10besthotelsin DowntownBostoninthisblog.

HyattRegencyBoston

Rating:4.4Stars

Amenities:Indoorswimmingpool, Facilitiesfordisabledguests,Rowes WharfSeaGrille

Specialties:Cityview,Harborview, LocalSeafood

NearbyAttractions:FanPierPark, NewEnglandAquarium,Computer HistoryMuseum

Prices:US$221pernight

Ifyouarelookingforthemostluxurious hotelsinDowntownBoston,Hyatt RegencyBostonisthebestoption.Itis anaward-winningrestaurantcomprising themostadvancedfacilitieslike personalizedmini-barservices.Thehotel offers24-hourfrontdesksforits customers.

TheGodfreyHotelBoston

Rating:4.2Stars

Amenities:Self-parkingonsite, ConferenceRooms,24-hourfitness centre

Specialties:Pet-friendly,Children’s games,Multilingualstaff,Coffee-based recipes,Gourmetcuisine

NearbyAttractions:WinthropSquare, OxfordPlacePlayground,CopleyPlace, OldStateHouse

Prices:US$292pernight

TheGodfreyHotelisamongthe4-star hotelsinDowntownBostonthat occupyaglamorousbuildingon WashingtonStreet.LoganAirportis just4kmawayfromtheGodfreyHotel andyoucanleveragepublictransport atDowntownCrossingandParkStreet. Moreover,complimentarybreakfast andWi-Fiservicesareavailableatthe restaurant.

TheLangham

Rating:4.6Stars

Amenities:Meeting/banquetfacilities, Allergy-freeroom,Swimmingpool toys, Sunloungersorbeachchairs

Specialties:Privateparking,Nonsmokingrooms,Grana,Board games/puzzles

NearbyAttractions:JennyPlaza, AngellMemorialSquare,Rooftop Greenery,BenjaminFranklinStatue

Prices:US$321pernight

A5-starnewlyrenovatedandoneof themosthistorichotelsinDowntown Boston,TheLanghamwasearlier knownastheFederalReserveBank. Eachroomconsistsofa50-inchLED HDTVwith24-hourstreaming capabilities.AnItalianfamily-style specialfoodispreparedatGrana,the newclassicrestaurantlocatedinthe grandhalloftheformerFederal ReserveBank.

FourSeasonsHotel

Ratings:4.6Stars

Amenities:Indoorswimmingpool, Fitnesscentre,andSpa

Specialties:Aujourd’huilounge, Familyrooms,Freetoiletries, Bathrobe,On-sitediningattheBistro Lounge,Streetbar

NearbyAttractions:TheBoston OperaHouse,ArlingtonStation,Public Garden,FreedomTrail

Prices:US$321pernight

FourSeasonsHotelislocatedwithin stepsfromtheBostonCommonand thePublicGarden.Itissituatedinthe guest’sfavoritepartofBostonandyou canhavethemostamazingcityview fromthere.Thehotelistheperfect baseforexploring“America’sWalking City,”astopattractionsarejustafew stepsaway.

TheRitz-Carlton

Rating:4.5Stars

Amenities:Children’stelevision networks,Entertainmentstaff,Pool Specialties:Sophisticateddining, Seafood,Personalizedexperience

NearbyAttractions:Wirelessinternet access,CopleySquare,TheFreedom Trail

Prices:US$239pernight

A5-starhotel,TheRitz-Carltonis locatedinastrategicareaofBoston Citywhereyoucanfindfamoustourist attractionsafewstepsaway. Furthermore,youcanenjoymassages, bodytreatments,andfacialsatthe hotel’sspecialspa.Thehoteltakes utmostcareofthevisitorsasthe propertyiscleanedwithdisinfectants andisconcernedaboutsocial distancingaswell.

BostonOmniParkerHouseHotel

Rating:4.1Stars

Amenities:FreeWi-Fiandwired internet,MP3docks,Coffeemakers, Laptop-compatibleservices,24-hour gym,Conferencespace,Valetparking

Specialties:On-sitedining, Connecting/adjoiningroomsavailable

NearbyAttractions:QuincyMarket, TDGarden,NewburyStreet, BeantownPub,TheLastHurrah

Prices:US$449pernight

Ifyouarewillingtotastelocalfood likeBostoncreampieandtheParker Houseroll,OmniParkerHouseHotel

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canbethebestoptionamongother hotelsinDowntownBoston.Thehotel wasbuiltin1855,probablyoneofthe oldesthotelsinDowntownBoston.Its advancedfacilitieslikeanindoor personalizedpoolcancraveyouto extendyourstayhere.

TheVerbHotel

Rating:4.4Stars

Amenities:Cablechannels,Coffee machine,Refrigerator,Daily housekeeping

Specialties:Privateentrance,Ironing facilities,Heatedpool,Pool/beach towels,Sunterrace,Safetydepositbox

NearbyAttractions:BackBayFens, GastonSquare,HigginsonCircle, ForsythePark,Charlesgate

Prices:US$350pernight

TheVerbHotel,anurbanhotelis locatedinBoston’sFenway neighborhoodwhereyoucanexplore unforgettableovernightdestinations.It providesluxurioustrailerswithplush bedsandrelaxedsittingareas.The lavishamenitiesoftheVerbHotelare designedtoreflecttheadventureoflife ontheroad.Ittreatsgueststoan“allaccesspass”byprovidinganoutdoor experienceintheheartofthecity.

MoxyBostonDowntown

Rating:4Stars

Amenities:Boardgames,Puzzles, Blackoutcurtains,Walk-inshower, Allergy-freeroom

Specialties:Landmarkview,City view,Localfood

NearbyAttractions:FenwayPark, Chinatown,BostonCommon,Art Galleries,Theaters,Finedining,Beach

Prices:US$430pernight

MoxyBostonDowntownprovidesan extraordinaryexperienceforitsguests. Thehotelissituatedatthecentrestage ofalltheenjoymentfacilitiesin

Boston.Youcanwhoopitupwiththedelicious signaturecocktailanddinnerattherestaurant andcontinuewiththenightlifeinthecity

BostonParkPlaza

Rating:4.1Stars

Amenities:VIProomfacilities,On-demand files,FlatscreenTV,Iron,andBanquetroom Specialties:Taxiservices,Conferencefacilities, Businesscentreswithinternetaccess,Pet friendly

NearbyAttractions:WangTheatre,Shear Madness,MakeWayforDucklingStatues,Blue ManGroup

Prices:US$296pernight

BostonParkPlazaisamongstthemostluxurious hotelsinDowntownBoston.It’shistoriccharm andcontemporaryeleganceawaittowelcomethe touristsandtakecareoftheiraccommodation facilities.WiththehelpofUS$100millionin renovations,thelandmarkhasbeenfullyrestored tocherishitslavishpresenceinthecity.

RevereHotel

Rating:4.3Stars

Amenities:Paidpublicparkingon-site,Bicycles available,ATMonsite,Umbrella,Rooftop terrace,Outdoordiningarea,Vendingmachine, Firstaidkit

Specialties:LocalSeafood,BeachsideView, WaterGames

NearbyAttractions:Grill23&Bar,Thinking Cup,Mike&Patty’s,Ostra

Prices:US$446pernight

RevereHotelhasbeenshapedbylocalculture andtheindependentrebelliousspiritofBoston.It isacommondowntownrefugefortouristswho wanttoimmersethemselvesinthelocalculture andtaketheadventurousandauthenticfeelofit. Itsbedsareextremelycomfortableandthe commonareaisalsocozy

Tourismisincompletewithouthospitality services.Youmayenjoyvisitingthousandsof places,butwithoutagoodhotel,yourjourneyis neveraccomplished.Ifyouareeverplanningto visitBostonCity,wearesureourblogwiththe besthotelsinDowntownBostonwillhelpyou.

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PRODUCT REVIEW

Hootsuite Review

Founder: Ryan Holmes, Dario Meli, David Tedman

Establishment Year: 2008

Headquarters: 5 East 8th Avenue Vancouver, V5T 1R6

Canada

No. of Employees: 1300+

Website: www.hootsuite.com

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Hootsuite is a social media companion trusted by over 22 million users globally. The platform helps improve the areas of social media marketing, commerce, and customer care of brands and organizations. Here's how it works: Using integrated tools from Hootsuite's dashboard, you can schedule across a range of popular social networks, manage organic and paid content, track customer conversions, and gain real-time insights that help you make crucial decisions.

As a leading social media software with more than 200k paid accounts, the expertise of Hootsuite range from social media management, social insights, employee advocacy, social selling, and social customer care, to helping businesses build trustworthy relationships with their audience. Additionally, Hootsuite Academy, its widely popular E-Learning platform educates people and organizations about social power through its courses.

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CompanyHistory

Notmanytoolscouldmanagemultiplesocialmedianetworksin2008.Noticingthisissue facedbypeoplearoundtheglobe,RyanHolmes,withDarioMeliandDavidTedman,founded Hootsuiteinthesameyear.Atthelaunch,thetoolwascalledBrightKit,andtheresponsesit receivedwerenothingbutpositive.

In2009,thenameofBrightKitchangedtowhatwenowknowasHootsuite,courtesyofMatt Nathan'ssuggestion,whowona$500prizeforit.Soonenough,thecompanyexpandedits horizonswithsupportforFacebookandLinkedInandincorporatedTwitterlists.

Attheendof2009inDecember,Hootsuitewasofficiallylaunchedasanindependent company,asitseparatedfrominvokemedia.

By2012,HootsuitewasvaluedataroundUS$200millionandstartedfurtherexpansionsby acquiringcompetitorssuchasSeesmic,acustomerrelationshipmanagementsystem.Moving forward,HootsuitealsoacquiredAdEspresso,adigitaladvertisementmanager,andLiftMetrix, afront-runningsocialmediaanalyticscompany.

Today,HootsuitecontinuestopushtheboundariesofSocialMediawithitsProductsand ServiceIndustryforward,witharound16millionusersgloballyinover175countries.

HootsuiteFeatures:

ThefeaturesofHootsuitearespread acrossvariouscategories.Herearethose categories:

1.Publishing:Fromasingledashboard, easilyplan,create,schedule,andpublish thecontentforallyourplatforms.

2.Engagement:Areliablemedia engagementtoolthatallowsyouto accessallyournetworkandapps together.Itincludesmessageinbox, automation,listeningstreams,autoresponder,andassignmenttags,among otherfeaturesforastress-freeworking process.

3.Advertising:BeitFacebook, Instagram,orLinkedIn,theadvertising

toolsallowyoutomanageyourpaid andorganiccontentfromasingleplace withoutanyhassle.Furthermore,you canpublish,analyze,manage,and makeareportonadsfromthe dashboard.

4.SocialListening:Easilymonitor trendsandbeonthelookoutforwhat peoplearesayingaboutyourbrand. Additionally,keepupwithyour competitionbymonitoringthem.

5.Integration: Hootsuiteenablesyoutomanageall yoursocialmediamarketingcontent anddatainoneplace.Thefeatures includelinkingyoursocialmedia networks,trackingGooglereviews, andintegratingyourCRMdatainto yourdashboard.

6.Analytics:

Togetmoreengagementand followers,thegameofanalyticsis key WithHootsuite'sanalytics feature,youcangetreportsthatshow youtheidealtimetopostbasedon whenyouraudienceismostactive. Moreover,itcanhelpyouextendyour reach,buildawareness,andincrease engagementwhichcouldpositively impactsales.

7.OwlyWriterAI:

AItoolscouldefficientlyimprove yoursocialmediaexperience. OwlyWriterisoneofthosetools,asit makessocialmediapostingabreeze. ThisAItoolcanbeusedtoquickly generatecaptionsforanysocial medianetwork,helpingyousave time.

| July 2023 60

HowmuchdoesitCost?

Therearefourdifferent categoriesofHootsuite,allwith differentprices.Whilethereare freetrialsavailable,herearethe plansifyouarelookingto becomeapaidmember.

1.ProfessionalPlan: $99.00/month

For:Entrepreneurs,small businessowners,etc.whowant toextractthemostoutofsocial media.

FAQs-

Ÿ HowDoIUseHootsuite?

Answer:

Step1:Createanaccount

Step2:ChooseaSuitablePlan

2.TeamPlan: $249.00/month

For:MarketingTeamswho arelookingtotaketheir socialmediacollaboration toanotherlevel.

3.BusinessPlan:Startsat $739.00/month

For:Businessesand agencieslookingtobuild theirbrand,increasetheir followerbase,andmanage socialmediaefficiently.

4.EnterprisePlan: Thepriceforthis sectioniscustomized, andasaresult,not revealed.Toknow more,contact Hootsuite.

For:Huge Organizationsand Companieswith multiplesocialmedia teamsprioritize workflowandsecurity.

*T&CApply

CustomerTestimonials

1.“Hootsuitehashelpedusreachmorepeople organically,faster-thankstoaudience targeting.”-Jessica

Step3:Signup,andlinkyoursocial mediaprofilestothedashboardtotrack yourperformance

Ÿ HowdoIrequestaHootsuite Demo?

Answer:Simplyclickonthislinkhttps://www.hootsuite.com/request-demo

Ÿ WherecanIgetaHootsuite Enterprisequote?

Answer:Togetthedetailsaboutthe enterprisequotegohere: https://www.hootsuite.com/plans/enterpri se

2.“Hootsuiteisgreatifyou'reresponsiblefor marketing,butyourdaysareoftentakenout ofyourcontrolbyclientneedsorrequestson yourtime.Itletsyouorganizeyourtimefor theworkthatbuildstomorrow'sbusiness.”Ewan

3.“Asanewbrandenteringacrowded marketplace,Hootsuitehasbecomeacritical partnerinhow,when,andwherewe strategicallyimplementourcommunications outreach.Wecouldnotdowhatwedowithout Hootsuiteonoursideandmakingefficientuse ofoursocialmarketingresources.”-Daniella

4.“Theprogramhelpsmeschedulepostsin advance,orontheweekendorholidaywhenI needtopostbutamnotworking.”-Courtney

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