Most Influential Business Leaders To Watch Out For- 2023

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BLOG 75 Hard Challenge: The Good, The Bad, and The Ugly CASE STUDY How Harley Davidson Is Riding The Waves Of Change? The 20 Biggest Business Challenges Growing Companies Face Most Influential Business Leaders ToWatchOutFor-2023 Innovation Empowering Excellence Through ARTICLE GAUTAMBODA JBBodaGroup ViceChairman UPSHOT MALLORCA REVIEW HOOTSUITE

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F r o m E d i t o r ’ s D e s k

Influentialbusinessleaderspossessadiverserangeofqualities,skills,andexperiencesthatcontribute totheirsuccess.Theyhaveaclearvisionanddeepindustryunderstanding,allowingthemtodevelop innovativestrategiesandtakecalculatedrisks.Resilience,collaboration,andcontinuouslearningare keytraitstheyexhibit,enablingthemtonavigatechallenges,inspireteams,andembracechange.

Theseleadersfosterinclusiveenvironmentsthatvaluediverseperspectivesandempowertheirteamsto excel.Theyprioritizecontinuallearningandadaptability,leveragingnewtechnologiesandtrendsfor success.Throughtheirvisionarythinking,resilience,collaboration,andcontinuouslearning,influential businessleadersleavealastingimpactontheirorganizations,industries,andsocietyasawhole.Theyshape thefutureofbusinessandinspireotherstostriveforgreatness.

FeaturingforTheEnterpriseWorld’sthisissueofMostInfluentialBusinessLeadersToWatchOutFor2023(APAC)arethestoriesofsuchimpactfulleaders.

Forthecoverreadabout-

With29yearsofexperienceintheindustry, hasplayedavitalroleindrivingthegrowthand GautamBoda successofhisfamilybusiness.StartingoutasanOfficer,hegraduallyrosetohiscurrentroleastheGroup Vice-Chairman.

MrBoda'sresponsibilitiesincludedrivingsustainablebusinessgrowth,devisinggroupstrategy,and providingguidanceinexploringnewopportunitiesintheinsurance&reinsurancemarket.Heisalsothe brandcustodianandhasestablishedaprominentbrandimageworldwide.

MrBoda'scontributionstothecompany'sgrowthincludeestablishingthePorts&TerminalVerticaland EmployeeBenefitVertical,groomingleaders,settingupaspecializedteamforIndiancompaniesinvesting globally,andpartneringwithinternationalbrokersforMNCexposureinIndia.

ChetanHayerhasalwayshadapassionforrealestatedevelopment,whichheattributestogrowingupnext tohisfather’sconstructionsiteinthesuburbsofMumbai,India.Hisfatherranamodestdevelopment business,andChetanwasexposedtotheindustryfromayoungage.

Duringhisundergraduatestudies,ChetanstudiedCivilEngineeringatMumbaiUniversity,whichhefound tobeagreatexperienceandprovidedhimwithasolidfoundationforhisfutureendeavors.Despitenot initiallyplanningtopursuethisfield,hediscoveredthathispassionforrealestatedevelopmentgrew strongerashegainedmoreknowledgeandexpertiseintheindustry

HayerOneGroupisarealestatedevelopmentcompanyinKenyawithitsrootsestablishedsince 2011with avisiontorevolutionizetheperceptionofqualityinthesector Thecompanyiscommittedtocreatingvalue forallitsstakeholders,includinginvestors,employees,contractors,suppliers,bankers,andmost importantly,it’scustomers. Shalmali W.

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This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.

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Forthecoverreadabout-

With29yearsofexperienceintheindustry, hasplayedavital GautamBoda roleindrivingthegrowthandsuccessofhisfamilybusiness.Startingoutasan Officer,hegraduallyrosetohiscurrentroleastheGroupVice-Chairman.

MrBoda'sresponsibilitiesincludedrivingsustainablebusinessgrowth,devising groupstrategy,andprovidingguidanceinexploringnewopportunitiesinthe insurance&reinsurancemarket.Heisalsothebrandcustodianandhas establishedaprominentbrandimageworldwide.

MrBoda'scontributionstothecompany'sgrowthincludeestablishingthePorts &TerminalVerticalandEmployeeBenefitVertical,groomingleaders,settingup aspecializedteamforIndiancompaniesinvestingglobally,andpartneringwith internationalbrokersforMNCexposureinIndia.

ChetanHayerhasalwayshadapassionforrealestatedevelopment,whichhe attributestogrowingupnexttohisfather’sconstructionsiteinthesuburbsof Mumbai,India.Hisfatherranamodestdevelopmentbusiness,andChetanwas exposedtotheindustryfromayoungage.

Duringhisundergraduatestudies,ChetanstudiedCivilEngineeringatMumbai University,whichhefoundtobeagreatexperienceandprovidedhimwitha solidfoundationforhisfutureendeavors.Despitenotinitiallyplanningtopursue thisfield,hediscoveredthathispassionforrealestatedevelopmentgrew strongerashegainedmoreknowledgeandexpertiseintheindustry.

HayerOneGroupisarealestatedevelopmentcompanyinKenyawithitsroots establishedsince 2011withavisiontorevolutionizetheperceptionofqualityin thesector Thecompanyiscommittedtocreatingvalueforallitsstakeholders, includinginvestors,employees,contractors,suppliers,bankers,andmost importantly,it’scustomers.

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C O N T E N T S

44 CASE STUDY upshot How Harley Davidson Is Riding The Waves Of Change? 60 Article The 20 Biggest Business Challenges Growing Companies Face MALLORCA 24 34 SP. Profile Chetan Hayer 54 Blog 75 Hard Challenge: The Good, The Bad, and The Ugly 66 Review Hootsuite
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GAUTAM BODA Empowering Excellence Through Innovation  J B BODA GROUP | VICE CHAIRMAN C o v e r S t o r y www.theenterpriseworld.com | 13

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GautamBodaisadistinguished businessleaderandViceChairmanof theJBBodagroup,aleading conglomeratewithadiverserangeof businessinterestsspanningseveral sectors.TheEnterpriseWorldisproud tointroduceittooneoftheMost InfluentialBusinessLeadersToWatch OutFor-2023

Withasuccessfulcareerspanning aroundthreedecades,MrBodahas establishedhimselfasavisionary leaderwhohasnotonlydriventhe growthofhiscompanybutalso contributedsignificantlytothebroader businesscommunity.

Throughhistirelessefforts,MrBoda hastransformedthecompanyintoa formidableforceinthemarket,known foritsinnovation,integrity,and commitmenttoexcellence.Withhis inspiringleadershipandstrategic insights,GautamBodaiswidely regardedasarolemodelforaspiring businessleadersacrosstheglobe.

Thejourney

“I joined J.B. Boda Group 29 years ago in 1994, and it has been an incredible journey ever since.”

With29yearsofexperienceinthe industry,Mr.Bodahasplayedavital roleindrivingthegrowthandsuccess ofhisfamilybusiness.Startingoutas anOfficer,hegraduallyrosetohis currentroleastheGroupViceChairman.

MrBoda'sresponsibilitiesinclude drivingsustainablebusinessgrowth, devisinggroupstrategy,andproviding guidanceinexploringnew opportunitiesintheinsurance& reinsurancemarket.Heisalsothe

brandcustodianandhasestablisheda prominentbrandimageworldwide.

MrBoda'scontributionstothe company'sgrowthincludeestablishing thePorts&TerminalVerticaland EmployeeBenefitVertical,grooming leaders,settingupaspecializedteam forIndiancompaniesinvesting globally,andpartneringwith internationalbrokersforMNC exposureinIndia.

Hehasalsobeeninvolvedin developingtechnologyplatformsand introducingtheRiskManagement SocietytoIndia.Underhisleadership, J.B.Bodahasexpandeditsoperations internationally,establishingastrong globalnetworkofpartners,and maintaininghighlevelsofclient satisfactionandretentionthrougha customer-centricapproach, personalizedsolutions,andsuperior servicedeliveryintheinsurance& reinsurancesegment.

MrBodahasachievednumerous accoladesinhisdistinguishedcareer HewasawardedtheIndianAchiever's AwardforBusinessLeadershipin 2021-22,theIndian'sGreatestBusiness Leader2021-22AwardbyAsiaOne Magazine,andfeaturedinthePassion VistaMagazine-HallofFameCollector'sEditionin2022.Inaddition, hewasnamedtheAsiaOneGlobal IndianoftheYear-2023andincludedin theBusinessIconsofIndia2023list.

Reflectingonhisachievements,Mr Bodasaid,"Iamgratefulforallthe opportunitiesIhavehadandforthe supportofmyteamandcolleagues.The successofJ.B.BodaGroupisaresult ofthecollectiveeffortsofourentire team,andIamhonouredtobepartof thisjourney."

Hisfavouritequote,‘Successisnot final,failureisnotfatal:Itisthe couragetocontinuethatcounts’by

WinstonChurchill,reflectshismindset ofresilience,perseverance,andthe couragetokeepmovingforward despitechallengesandsetbacks.It resonateswithhisapproachtobusiness andlife,wherefailuresarelearning opportunities,andsuccessisa continuousjourneyratherthana destination.

Aboutthecompany

TherichlegacyofJ.B.BodaGroup,a leadinginsurance&reinsurance brokeragefirmestablishedin1943,has inspiredGautamBodatobeapartof thisesteemedorganization.

Gautamwasdrawntothecompany's values,reputation,andcommitmentto excellenceintheinsuranceand reinsurancebrokingindustry.Hislate father,ShreeBharatBodaji,whowas alsothepreviousChairman,playeda pivotalroleintheexpansionofthe organization'sservicesandvarious Groupcompanies,bothinthedomestic marketandinternationalarena.

ThisinstilledinGautamaprofound senseofresponsibilityandpassionto followinhisfather'sfootsteps.Having workedwithatalentedteamoverthe years,Gautamhascontributedtothe company'sgrowth,reputation,and success.Itishisprivilegetobeableto carryonthelegacyofovereight decades.

“I Joined J.b. Boda Group 29 Years Ago In 1994, And It Has Been An Incredible Journey Ever Since.”
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Emergingafterthepandemic

TheJ.B.BodaGroup,aleading insurance&reinsurancebrokerage firm,hasemergedasaresilientplayer intheindustryaftertheCovid-19 pandemic.MrBodabelievesthatthe pandemichasbroughttotheforefront theimportanceofadaptabilityand innovationinnavigatingthrough crises.

TheGrouphasbeenproactivein digitaltransformation,andremote working,andhasemphasizedtheneed forriskmanagementandcontingency planning.Inresponsetothechanging riskprofilesandcoveragerequirements ofbusinesses,theJ.B.BodaGrouphas focusedondevelopinginnovative insurance&reinsurancesolutions. Withanagileandcustomer-oriented approach,theGrouphaspositioned itselftothriveinthepost-pandemic businesslandscape.

Roadblocks

Likeanybusiness,J.B.Bodahas encounteredanumberofchallenges throughoutitsjourney.Duringthe initialyears,someofthekey roadblocksthecompanyfaced includedintensecompetitioninthe insurance&reinsurance industry, navigatingtheevolvingregulatory landscape,andestablishingarobust clientbase.

Intensecompetitionfromestablished playersintheinsurance&reinsurance industrymadeitdifficultforJ.B.Boda toestablishitselfinthemarket.The companyfacedseveralchallengesin convincingcustomerstotrusta relativelynewplayerintheindustry.

Inaddition,theregulatorylandscape wasevolvingatarapidpace,makingit challengingtokeepupwiththe constantlychangingregulationsand compliancerequirements.Establishing arobustclientbasewasanother

challengefacedbythecompany,asit wasnecessarytobuildtrustwithclients andprovidetailoredsolutionstotheir specificneeds.

Toovercometheseroadblocks,J.B. Bodahadtoputindiligenteffortsand strategicplanning.Thecompany focusedonbuildingastrongreputation foritselfbyprovidingexceptional service,maintainingthehighest standardsofprofessionalismand ethics,andbuildinglong-term relationshipswithclients.

Thecompanykeptacloseeyeon changingregulationsandmarket trends,enablingittoadaptitsstrategies andsolutionstomeettheevolving needsofcustomers.

Long-standingsuccess

Thelong-standingsuccessofJ.B.Boda canbeattributedtoseveralfactors. Firstandforemost,thecompanyhas alwaysprioritizedmaintainingthe higheststandardsofprofessionalism, transparency,andtrustwithitsclients, partners,andstakeholders.This commitmenttointegrityandethical businesspracticeshasbeen foundationaltothecompany'ssuccess. “Our customer-centric approach has also been a key driver of its success.”

Thecompanyhasconsistentlyfocused onunderstandingitsclient’sneeds, providingtailoredinsurance& reinsurancesolutions,anddelivering exceptionalservice.Buildinglong-term relationshipswithclientsandputting theirinterestsattheforefrontofits businesshasearnedthecompanytheir loyaltyandtrust.

Furthermore,J.B.Boda'sstrong industryrelationshipshaveplayeda crucialroleinitssuccess.Overthe years,thecompanyhasnurtured strategicpartnershipswithleading insurers,reinsurers,andbrokers,both

C o v e r S t o r y | June 2023 16

Innovation Is Not Only About Generating New Ideas But Also About Developing Practical Solutions That Drive Positive Outcomes.

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| June 2023 18

domesticallyandinternationally.These collaborationshaveprovidedthe companywithaccesstodiverse markets,expertise,andresources, enhancingitsabilitytoserveclients andadapttochangingmarket dynamics.

Finally,J.B.Boda'sabilitytoadaptand evolvehasbeencriticaltoitssustained success.Thecompanyhas continuouslymonitoredand anticipatedchangesintheinsurance& reinsuranceindustry,markettrends, andcustomerexpectations.

Thisproactiveapproachhasenabledit toinnovate,introducenewproducts andservices,andadaptitsstrategiesto stayrelevantandcompetitiveinthe dynamicinsurance&reinsurance landscape.J.B.Bodahasalsostrivedto workcloselywithbusinessesofall sizes,fromlargemultinational corporationstoMSMEsandeven youngstart-ups,tomeettheirspecific riskmanagementneeds.

Strategyofthehour–Innovationis thekeytobusinessgrowth

Innovationisacriticalcomponentof J.B.Boda'sbusinessstrategy,anditis deeplyrootedintheorganization's culture.Thecompanyrecognizesthat innovationisvitalforachievinglongtermbusinessgrowthandsuccess,and ithasplayedacrucialroleinthe organization'ssustainedsuccess.

“Innovation is not only about generating new ideas but also about developing practical solutions that drive positive outcomes.”

Intoday'srapidlyevolvingbusiness environment,characterizedbyeverchangingcustomerpreferences, technologyadvancements,andmarket dynamics,J.B.Bodaunderstandsthe importanceofconstantlyadaptingand evolvingtostayaheadofthe competition.Innovationenablesthe

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As A Leader, I Believe It Is Essential To Constantly Evaluate The Market Trends, Customer Needs, And Emerging Opportunities To Take J.b. Boda A Step Further.
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companytoproactivelyidentify emergingtrendsandopportunities, developcreativesolutions,andmeet theevolvingneedsofitsclients.

J.B.Bodafostersacultureof innovationthroughoutthe organization,encouragingits employeestochallengethestatus quo,thinkcritically,andexplore newpossibilities.Thecompany providesthenecessaryresources, tools,andsupporttoexperimentand learnfromfailures,enabling employeestocontinuouslyimprove.

J.B.Bodaalsocollaborateswith externalpartners,suchastechnology providersandindustryexperts,to stayupdatedwiththelatesttrends andbestpractices.

Companyhighlights

Oneofthemostnotableclient experiencesatJ.B.Bodainvolveda largemarinelogisticscompanythat wasgrapplingwithcomplexrisk profilesandhighinsurance premiums.Theteamconducteda thoroughriskassessment, collaboratedwithinsurers,and devisedtailoredinsurance& reinsurancesolutionstoaddressthe client'suniqueneeds.

Theoutcomewasasubstantial reductionininsurancecostswithout compromisingoncoverage,enabling theclienttooptimizetheirrisk managementstrategyandrealize significantcostsavings.

Mr.Bodaadds,“Theclient appreciatedourexpertise,proactive approach,andcommitmenttotheir success,whichfurtherstrengthened ourrelationshipandledtoadditional businessopportunities.”

Teamforthewin

Theworkforceisthebackboneof anybusiness,anditsroleindriving

growthandsuccesscannotbe overstated.AtJ.B.Boda,theteamis themostvaluableasset.Itcomprises highlyskilledandexperienced professionalswhobringdiverse expertise,perspectives,andinsightsto thetable.Theteammembersarethe drivingforcebehindouroperations, innovations,andclientservice excellence.

MrBodafurthersays,“Ourteamis committedtodeliveringexceptional results,buildingstrongclient relationships,andupholdingthevalues andcultureofJ.B.Boda.Weinvestin ourteam'sprofessionaldevelopment, provideasupportivework environment,andrecognizeand rewardtheircontributions.Webelieve thatamotivated,skilled,andengaged workforceisessentialforthe sustainablegrowthandsuccessofour business.”

Settingitapart

J.B.Bodahasestablisheditselfasa leadingproviderofinsurance& reinsurancebrokingandrisk managementservicesacrossarangeof sectorsandindustries.Itsdiverse rangeofservicesencompassesmarine, aviation,energy,propertyandcasualty, liability,construction,andmore.

WhatsetsJ.B.Bodaapartisitsdeep expertiseinthesesectors,its personalizedapproachtoclient service,anditsabilitytocraft customizedsolutionstailoredtothe uniqueneedsofitsclients.

Byleveragingitsextensiveindustry relationships,globalnetwork,and marketinsights,J.B.Bodaisableto negotiatefavourabletermsand conditions,securecompetitive premiums,andprovidevalue-added riskmanagementadvicetoclients, distinguishingitselffromcompetitors inthemarket.

Astepahead

“As a leader, I believe it is essential to constantly evaluate the market trends, customer needs, and emerging opportunities to take J.B. Boda a step further.”

J.B.Bodapridesitselfonbeingproactive andforward-thinkinginthedynamic insuranceindustry.Asafirmthatis committedtoexceedingcustomer expectations,itunderstandsthe importanceofinvestingintechnology, talent,andstrategicpartnershipstostay aheadofthecurve.Itisalsoheavily focusedondigitalsolutionstoengage withyoungerconsumersegments.

AccordingtoMrBoda,listening attentivelytoclientsandunderstanding theirevolvingrequirementsiscrucial. Thecompanyleveragesclientfeedback toadaptitsstrategiesandofferings accordingly.Thecompany'scultureof continuousimprovementandinnovation drivesgrowthandinspiresitsteamto explorenewhorizonsandexpand capabilities.

"Webelievethatthekeytooursuccess liesinourdecision-makingprocess, whichisbasedonthoroughmarket analysis,customerinsights,andindustry trends,"saysMrBoda.Thefirm regularlyinvestsinthetrainingandskill improvementofitsmanpower,fostering acultureofopencommunicationand collaboration.Thefocusremainson positioningJ.B.Bodaasaleading insuranceandreinsurancebrokeragefirm intheIndianandglobalmarkets.

Hefurtheradds,"Wearecommittedto excellence,innovation,andacustomercentricapproach.Throughstrategic expansion,wewillcontinuetodeliveron thiscommitmentandmaintainour positionasaleadingfirminthe industry.”

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Mallorcaisasecludedisland

knownforitstranquilbeaches, stunninglandscapes, architecturalbeauty,FestivalPark,and welcomingculture.Thelargestislandof Spain,Mallorcagotitsnamefromthe Latinphrase'insulamaior,'which translatesto'largerisland'or'Bigger Island.'

Touristsaroundtheglobehavevisitedthe islandforyears,withmajortourismtaking asurgefromthe1950s.Furthermore, Mallorcahasattractedmanycelebrities, writers,andpoetsduetoitscalmingand lushbeautythathelpsbringmore creativitytolife.However,thereisalot moretothisislandthanitsscenicbeauty.If youareplanningatriptoMallorca,here aresomethingsthatwillhelpyouexplore theislandmoreintricately

Top6All-InclusiveResortsinMallorca

Whiletherearemanyhotelsandresortson theisland,herearethebestplacesin Mallorcatostayforyou:

1.

TheIberostarSelectionSuitesJardíndel SolhotelresidesoverthebeautifulCosta delaCalmabeach.Its261hotelrooms includeservicessuchasSPA,FreeWiFi, anoptionalall-inclusiveaccommodation type,awhirlpoolbath,andaprivatepool withmanyroomsofferingafabuloussea view.

Inaddition,thehotelhasanexclusiveVIP zone,whereonecanaccessthebar, solariumwithsunloungers,Balinesebeds, anddirectaccesstothebeachwhereyou canenjoybeautifulsunriseandsunsets.

Thehotelisdoingitsbitforabetterfuture withinitiativestoreduceplasticuseand responsibleseafoodconsumptionfora bettercoastalenvironment.

IberostarSelectionJardindelSol Suites
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2.VIVACalaMesquidaResort&Spa

Whetheryouaretravelingasacouple, withfriends,family,orkids,VIVACala MesquidaResort&Spacaterstoall.The hoteloffersarangeofexclusiveservices astheselectionclub,allowingyouto customizeyourwholeresortexperience.

Intermsofcuisine,thehoteloffers varioustypesofdishesattheirbuffet throughtheirItalianandMexicanhotels andtheirbeachrestaurantMirablau. Overall,theexperienceattheVIVACala MesquidaResort&Spamakesfora relaxingstay.

EnjoytheMediterraneancultureat IberostarPlayadeMuro.Theuniquely designedroomsarespaciousand sufficientlyaccommodatefamilies, couples,orchildren.Inaddition,the hotelprovidessportsfacilitiesforthose intoCyclingandTennis.

Moreover,TheStarCampprogramoffers avarietyoffunactivitiesforkids, allowingtheadultstorelaxonthebeach orvisitthespatodestress.

BetweenthebayofPollençaandthe AlbuferetaNaturalPark,PortBlueClub PollentiaResort&Spaisahotelamidst thenaturalbeautyofMallorca.

Thehotelprovidesnumerousoutdoor facilitiesandsportsoptionsforyouto choosefrom.Additionally,therearealso variousprogramsfortheenjoymentof kids.

Otherservicesincludedeliciousfood,a relaxingSpa,aBar,andanadults-only pool.Forsportsfanatics,thehoteloffers varioussportsliketennis,swimming,and anumberofotherwatersports.

ThebeachesofMallorcaareamajorattractionamongtourists.AndPlayaDe Maro,wherethishotelislocated,isoneofthetop3beachesinSpain.The IberostarSelectionPlayaDeMuroVillagehasalsowonvariousTripAdvisor awardsforitsqualityservices,infrastructure,service,andgastronomy

Throughits3restaurantsand4bars,theresortoffersanarrayofdishesanddrinks forthoselookingtoenhancetheirpalette.Todistress,therearewatercircuitsat thespaalongwithTenniscourts.

3.IberostarPlayadeMuro 4.PortBlueClubPollentiaResort& Spa 5.IberostarSelectionPlayaDeMuroVillage
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ThingstodoinCalesdeMallorca

Ifyouwereresearchingforyourtrip toMallorca,youprobablycameacross CalesdeMallorca.Residedonthe southeastcoastofMallorca,theresort iswidelyknownamongglobaltourist communities,especiallyfromEurope andtheUK.

Theresortisagoldminefortourists, andifyouhaven'tquitefiguredout whatthingstodoinCalesde Mallorca,hereare8thingstohelp you:

1.BoatTrips

ExplorethecoastalbeautyofMallorca morecloselybychoosingfrom variousboattripsavailableonthe beaches.Asyousailthroughthe waters,bringalongyourfavorite seafooddishesordropbythemany restaurantsreadytosatiateyourtaste buds.

2.IslandTour

Theislandisfullofhiddennatural beauty.Afterarelaxingtimeonthe stunningbeaches,startexploringthe islandforotherattractivenearby places,restaurants,andother interestinglocalthingsthatnotmany areawareof.

3.VisitCaves

CalesdeMallorcaisahubformany caves,namelytheCuevasdelDrach (DragonCaves)andCuevasdels Hams.Thesecavesaremajor attractionsamongglobaltouristsdue totheirstalagmitesandstalactite formations.Onecanalsowitness classicalmusicconcertsonthewayto cavediscovery,performedbyfloating musicians.

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4.

WaterSports

Thisoneisforallyousportsjunkiesoutthere.Various resortsandhotelsofMallorcaallowyoutoenterwater sportstoenhanceyourexperience.Ontheotherhand,if youdon'twanttoindulgeinwatersportsattheresort, plentyofotheroptionsareavailable.

5.

RafaNadalMuseumMallorca

RafaelNadalisaMallorca-bornTennislegend, consideredbymanyasthegreatestplayertoplaythe game.Avisittothismuseumnamedafterhimwillallow youtolearnaboutsomeofhiscareer-highlighting momentsandhelpyouknowhimbetterasapersonanda player.Additionally,youcanalsobuymerchandiseand otherproductsrelatedtoRafaelNadalaswell.

6.Hiking

DoyouloveHiking?ThenCalesdeMallorcawillbea treatforyouthankstothemountainssurroundingthe resort,makingitoneofthemostsought-afterhiking spotsamongtouristhikers.

7.

LocalCuisine

Mallorcaisblessedwithadeliciousfoodheritage. Foodieornon-foodie,oneshouldnotmissoutonan opportunitytotastelocaldelicaciessuchaspaella, sobrasada,ensaimada,andotherseafooddishes.

8.

TheNightlife

Nightlifeisnotwhatmostpeoplethinkofwhenplanning avisitingMallorca.However,thatdoesnotmeanit doesn'thaveagreatnightlifescene.Theresortoffersa numberofbarsandpubsforanyonelookingto experiencetheCalesdeMallorcanightlife.

Finally,

IsMallorcaworthvisiting?

Thesimpleansweris—YES.Nomatterthetimeofthe year,fromtheWorldHeritageSiteMountainsof TramuntanaandTurquoisebeachesthatholdyour attentiontoseafoodspecialtiesandhistoricsites, Mallorcaisanislandthatsecludesyouawayfromhectic everydaylifeforapeacefultime.Ifthatsoundslike somethingyouareseeking,whichyouprobablyare,then Mallorcaistheplacetobeforyou.

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CHETAN HAYER CHETAN HAYER

The Leading

HAYERONEGROUP MANAGINGDIRECTOR

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CHETAN HAYER CHETAN HAYER

LeadingHayerOneGrouptoSuccess

ThePassionateRealEstateDeveloper
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Getreadytobeinspiredbythe

moversandshakersofthe businessworld!These trailblazersarebreakingbarriers,setting trends,anddrivingchange.Theyarethe mostinfluentialbusinessleadersto watchoutfor,takingtheworldbystorm. Amongtheseinfluentialleadersis ChetanHayer,theManagingDirectorof HayerOneGroup.

Withapassionforrealestate developmentthatstartedatayoungage, Chetan’sexpertiseintheindustryhas madehimaforcetobereckonedwith. Withhissolidfoundationincivil engineering,hehassuccessfully establishedHayerOneGroupasa leadingrealestatedevelopment companyinKenya.Hisunwavering commitmenttoquality,innovation,and valuecreationhasearnedhim recognitionintheindustryandplaced himattheforefrontofthebusiness community.ChetanHayerisoneofthe mostinfluentialbusinessleadersto watchoutfor,andhisstoryisnothing shortofinspiring.

APassionforRealEstate Development

Chetanhasalwayshadapassionforreal estatedevelopment,whichheattributes togrowingupnexttohisfather’s constructionsiteinthesuburbsof Mumbai,India.Hisfatherranamodest developmentbusiness,andChetanwas exposedtotheindustryfromayoung age.

Duringhisundergraduatestudies, ChetanstudiedCivilEngineeringat MumbaiUniversity,whichhefoundto beagreatexperienceandprovidedhim withasolidfoundationforhisfuture endeavors.Despitenotinitiallyplanning topursuethisfield,hediscoveredthat hispassionforrealestatedevelopment grewstrongerashegainedmore knowledgeandexpertiseintheindustry

AChangeofPlans

Aftercompletinghisundergraduate studiesinCivilEngineering,Chetan pursuedamaster’sdegreeinthe UnitedStatesandworkedatKPMGin Boston.However,histruepassionhad

alwaysbeenrealestatedevelopment, andhedreamedofbecominga successfuldeveloperoneday Unfortunately,Chetan’sfatherpassed awayin2005,leavinghimresponsible forcaringforhismotherandyounger brother Astheeldestmalememberof

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thefamily,Chetanfeltastrong obligationtoensurethathisbrother completedhismaster’sdegreeinthe US,whichwashislatefather’swish.

Aftercompletingasuccessfulproject andinthemidstofplanningtwomore

inMumbai’ssuburbs,Chetanbegan feelinglimitedbythemarketsize.In 2009,hegotmarriedandwentto Nairobi,Kenya,atripsponsoredbyhis kindsister Whileexploringthecity, Chetannoticedaneedformorehighqualityrealestateatareasonableprice.

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Hesawanopportunitytobuildhighqualityrealestateandsellitata competitiveprice,butitwouldrequire asignificantrisktomovehislife savingsandstartanewoneinaforeign country Withthehelpofasupportive wife,Chetandecidedtotakethis plungetoseewhathappens.

AdaptationsinNairobi

Chetaninitiallyplannedtodoonereal estateprojectinNairobiandthen leave,buthequicklyfellinlovewith thecityanditspotential.However, beinganAfricancity,Nairobi presentedsomeinherent challenges, whichChetanhadtolearnandadapt quickly Asapassionaterealestate developerbutnotatypical businessman,Chetanfacedmany hurdlesthatcouldhavedestroyedhis dreams.Hehadtolearnlifelessons, adapttothechallenges,andmoveonto keephisdreamalive.Despitethe difficulties,Chetanperseveredand continuedbuildinghigh-qualityreal estateinNairobi.

ChetanbelievesthatNairobihasthe potentialtoplayasignificantrolein thegrowthoftheAfricancontinent. Fromhisfirstproject,thecompany grewandtransformedfroman“I”toa “we”andfrom“me”to“our.”His attitudeofusing“worldlearnings”as hisguideallowedhimtoseeevery adversityasanopportunity.Hehasled tocompletingfiveprojectsandis workingonthesixth,doublingthe projectsizewitheverynewone.With seniormanagementandboardof advisorsinplace,HayerOneGroup hasbecomeoneofthemostprominent realestatedevelopers,withasizable customerfollowing.Itsprojectshave wonglobalpropertyawards;twohave earnedlandmarkstatus,becoming leadingexamplesintherespective spaces.

TransformingRealEstatewith UncompromisedQuality

HayerOneGroupisarealestate developmentcompanyinKenyawith itsrootsestablishedsince 2011witha visiontorevolutionizetheperception ofqualityinthesector.Thecompanyis committedtocreatingvalueforallits stakeholders,includinginvestors, employees,contractors,suppliers, bankers,andmostimportantly,it’s customers.Thecompanybelievesin teamwork,loyalty,innovation,and quality,whichdrivesitscultureand ethos.HayerOneGroup’sconsultants, contractors,andsupplierswork tirelesslytodeliverthehighest standardproductatthebestvalue proposition.Thecompany’sfocuson stayingaheadofthecurveanddoing thingsdifferentlyhasledtothe constantpursuitofimprovingthe technologyofexecution,qualityof finishes,andholisticamenitiesspace.

HayerOneGroupaimstoprovide respectful,thoughtfulprecisionin developinglivingareas.The company’sdevelopmentsofferspace, privacy,andamenities.HayerOne Group’sunfalteringcommitmentto valuecreationisevidentinthe thoughtfullayoutofitssites.The companybelievesthatqualityisthe keytoassuringitsclientsofan excellentreturnoninvestment.Hayer OneGroupstrivestoimprove Nairobi’sskyline,onebenchmark developmentatatime.

FocusandUniqueServices

Ÿ High-riseResidentialSpaces

HayerOneGroupfocuseson developinghigh-riseresidentialspaces inNairobi,focusingonproviding qualityamenitiestoenhancethe residentexperience.Thecompanyhas witnessedariseindemandforsuch

properties,andhence,its developmentsnowfeaturehigh-rise buildingsofupto25floors.The Marquis,oneofthelargestresidential developmentprojects,isanotable projectwithseveralamenitiesto improvetheresidentexperience. HayerOneGroupbelievesinvesting insuchfeaturesiscriticalin increasingthevalueofitsproperties andrentalyields.

Ÿ High-riseCommercialSpaces

HayerOneGroupisalsoconsidering theimprovementofhigh-rise commercialspacesinNairobi. Ithas deliveredoneofthemostsuccessful GradeAofficespacescalledThe Address.Itisacombinationofdesign, planningandexecutionwhendone withanintegratedteamproduceshigh valueincommercialspaces.By integratingtheseprocesses,the companyhasgainedmorecontrol overproductquality,cashflows,and customerservice,enablingitto provideabetterexperiencetoclients.

VisionforContinuousImprovement

HayerOneGroupaimstoenhanceits customers’experiencebyimproving transparencythroughoutpurchasing, delivering,andmanagingan apartment.Toachievethis,the companyispursuingeffortsto implementglobalstandardsof corporategovernance,ensuringthatits operationsarealignedwith internationalbestpractices.

Recognizingthatitscustomersare well-traveledandexpecthigher sustainabilitystandards,HayerOne Groupiscommittedtosustainability

Thecompany’sfocusalignswith globaltrendsandensuresthatits productsmeettheexpectationsofits discerningclientele.

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ChallengesandSuccess

Chetaninitiallyfacedamajor challengethattaughthimbusiness fundamentals.Herealizedthattobe successfulinrealestatedevelopment, heneededtobecomeabusinessman. Despitefeelingconflictedbetweenhis passionandbeingapurebusinessman, helearnedthatbasicbusiness principleswereessentialtoexecuting successfulrealestateprojects.

Overtheyears,Chetanhasunderstood thatplanningandexecutingaproduct withfundamentalbusinessprinciples canresultinasuccessfulrealestate project.Thoughhestillconsiders himselfmoreofapassionaterealestate developerthanabusinessman,he acknowledgesthatthetworolesare intertwinedintheindustry.Forthepast 14years,hehasbeenarealestate developer,bringinghiscivil engineeringandbusinessexpertiseto theindustry.

ThreeApproachestoSustainingReal EstateGrowth

Chetanhasidentifiedthreeapproaches contributingtothecompany’s sustainedgrowth.

Firstly,thecompanyplacesastrong emphasisoncustomerservice.Whileit acknowledgesthatitisnotperfectand hasroomforimprovement,the companyisdedicatedtoservingits customersandcontinuouslyimproving itsproducts.Timelydeliveryofthe projectsisanareawhereitworksto improve.Still,itisproudthatitsreal estateproductshaveprovidedgood rentalyieldsandsteadyprice appreciation.

Secondly,passionisadrivingforce behindthecompany’ssuccess.Hayer OneGroupispassionateabout buildinghigh-valuerealestate,andthis passionisevidentinthedesignand

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Hayer One Group’s primary goal is to provide respectful, thoughtful precision in developing living areas.

executionofitsproducts.This contagiouspassionhaspermeatedthe entireorganization,creatingnew businessopportunities.

Finally,relationshipsandtrusthave beencriticalinthecompany’sjourney Despitefacinguncertaintyand challenges,therelationshipsandtrust thecompanyhasbuiltovertheyears havesustainedit.Whilethetrustcanbe brokeninsomeinstancesresultingin somelosses,thecompanybelievesthat thebenefitsoftrustingothersoutweigh thelosses.

TheBusinessScenarioPost-Covid

Astheworldcontinuestograpplewith theeffectsoftheCovid-19pandemic, thebusinesscommunityhasfaced numerouschallenges.Inflationrates havesurged,andthecreditenvironment hastightened,leadingtoasenseof cautionacrossindustries.Accordingto Chetan,moreprofoundlevelsof commitmentandincreasedtransparency arenecessaryacrosstheboardwith bankers,suppliers,sub-contractors,and customers.Itiscrucialtohaveopenand honestdiscussionstonavigatethe challengesandrebuildconfidence.

RealEstateDevelopmentisacapitalintensivebusiness,andthepandemic hasdecreasedconfidencedueto undeliveredorunder-deliveredprojects. Therefore,Hayerrecognizesthe importanceofmaintainingahigher levelofcommitmenttowardssuccessful projectcompletion.Toimproveits productofferingandcustomer experience,HayerOneGrouphas incorporatedlearningsfromthe pandemicintoitsfuturedesign, execution,andfinancingstrategies. Witharenewedfocusontransparency, communication,andcommitment,the companyhopestoenhanceinvestorand buyerconfidenceandsucceedinthe post-Covidbusinessscenario.

ImportanceofWorkforce

Chetanunderstandsthevitalroleplayed bytheworkforceinbusinessgrowth. Fromthebeginning,HayerOneGroup hashadaconservativeapproach towardsteambuilding.Itprioritizesa long-termmindsetwhilecreatinga teamsinceanyofitsprojectslast4to5 years.

AccordingtoChetan,aclose-knitteam developsgoodchemistrywitheach other,whichhelpsthemnavigatetough timeslikepost-Covidandinflation.This chemistryleadstoproducinghighqualityproductsthatdrivevalueand wealthcreationforbuyersand investors.HayerOneGroupencourages aspiritoftogetherness,familyhood, andaccountability Thecompany balancesrewardingperformersand encouragingthosewhoneed improvement.Thecompanyhasvarious headsofstatemanagingtheteams,and thereisaconstantfocuson improvementthroughverticaland horizontalcommunications.

Notableachievements

HayerOneGrouphascompletedfive successfulrealestateprojectsunderthe leadershipofChetan,outofwhichtwo havegainedlandmarkstatusinNairobi. ThefirstprojectisTheAddress,a23storycommercialhigh-riseGradeA officespacehighlysoughtafterdueto itslocation,design,andongoing management.ThesecondprojectisThe Marquis,whichconsistsoftwotowers of25-storyfloorseach,makingitoneof Nairobi’smostsignificantresidential developments.Theprojectstandsout duetoitslocationanddesignandthe vastnumberofamenities,whichsetsa newtrendforfutureresidential developmentsinNairobi.Theseprojects havecontributedtodrivingbuyers’ wealthcreationthroughrealestate.

ThePowerofInnovation

Innovationiscrucialforbusiness growth,andChetanbelievesinthis. HayerOneGrouphaswitnessedthe impactofinnovationinitsbusiness journey.Forinstance,thecompany hasseenasignificantimprovementin thequalityofmaterialsusedinits realestateprojectsandthespeedof execution,resultinginabetter experienceforitsclients.

Additionally,technological innovationhasenabledittoachieve remarkableresults,suchasreducing thetimetakentocastfloorslabsand makingbuildingsmoresustainable.

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Moreover,innovationiscrucialforthe realestateindustryandprevalentdaily. Ithassignificantlyimprovedthe qualityoflivingandlifeexperiences. Forinstance,swimmingpoolsthat wereonceconsideredaprivilegeare nowabasicnecessity.Providinga plethoraofamenitieshavebecome increasinglypopular,anddesign aspectsofbuildingshavesignificantly improvedtomakethemgreenerand sustainable.

FavoriteQuote

Chetanhasthreefavoritequotesthat inspirehim.ThefirstoneisbyWalt

Disney,“Thewaytogetstartedisto quittalkingandstartdoing.”This quotemotivateshimtotakeaction andnotjusttalkaboutideas.He believesthattakingthefirststepis crucialtoachievingsuccess.

Thesecondquotethatinspireshim is,“Ifyouworkwithdetermination andperfection,successwillfollow.” Thisquoteemphasizesthe importanceofhardworkand perfectioninachievingsuccess. Chetanbelievesthatdetermination anddedicationareessentialto accomplishanygoal.

Lastly,hefindsinspirationfrom DhirubhaiAmbani’squote,“Between mypast,thepresent,andthefuture, thereisonecommonfactor

RelationshipandTrust.”Thisisthe foundationofHayerOneGroup’s growth.Thisquotehighlightsthe significanceofbuildingstrong relationshipsandtrustinbusiness. Chetanconsidersbuildingand maintainingrelationshipswithclients, partners,andemployees-thekeyto businessgrowth.

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Areyoucrazyaboutriding motorcycles?Ifyes,itmightbeoneof yourdreamstotakearoadtripwitha HarleyDavidsonbikeinthemountain areas.Thebikegivesyouthe experienceofpleasureandadventure whileenjoyingthescenicbeautyatthe sametime.Nobodywilldisagreewith meifIsayHarleyDavidsonbikesare thebestintheworld.

Theirmotorcyclesaretheperfect combinationofabeautifulbody framework,excellentengineering,and asmoothride.Hardcorebikelovers, whenlookingtobuyamotorcycle, oftendon’tsettleforanythinglessthan Harley.Inthisarticle,we’lltakeyou onaridetoshowthejourneyofHarley Davidsonfromabicyclebrandtoa motorcyclelegendlovedbyall.

CompetitionwithGlobalMarket

Foundedin1903,HarleyDavidsonis oneofthefewAmericancompanies thatsurvivedtheGreatDepressionin 1930.Itwasestablishedinoneofthe townsintheUnitedStatesofAmerica namedMilwaukeeinWisconsin.The companyexperiencedmultiplechanges intermsofleadershipandsubsidiary arrangements.Whentherewasserious competitionintheglobalmarket,

especiallyfromJapan,Harley Davidsonsawitspoorqualitybike productioninthemarket.However,it didnotaffecttheever-growinggraph ofthecompany’ssuccess.Harley Davidsoninspiredmorebikersacross theworldandpeoplestartedjoiningits fanclub,showingofftheirbikeriding skills.

RisingthroughWarTime

Theoriginofthecompanycanbe tracedbackto1901whenWilliamS. Harveydecidedtouseasmallengine capableofdisplacing116ccflywheels formanufacturingpedal-powered bicycles.Foranothertwoyears, William,alongwithhischildhood friendArtherDavidsonkepton tinkeringwiththeengine.Thejourney ofoneofthemosticonicmotorcycle manufacturersintheworldbegan whentheprocessofengine-making wasfinished.WhentheUSAdecided toparticipateintheFirstWorldWar, thedemandformotorcycleusers increased.HarleyDavidsonsoldmore than15000motorcyclestotheUS militaryduringthewar

Infact,duringSecondWorldWar,the governmentagainaskedHarley Davidsontoserveinthemilitary The

companyprovidedmorethan90,000 motorcyclebikestothemilitary, probablyoneofthehighestdemandto date.However,whenAmerican MachineandFactorypurchasedHarley Davidsonin1969,thecompanylostits reputationformanufacturingreliable andqualitymotorcycles.TheAmerican MachineandFactoryreducedthemass productionofbikesandfiredmostof theworkerswhichloweredthebike qualityandmadetheminferiortotheir Japanesecounterparts.Soon,the companybecamebankruptanditwas difficultforittosurvive.However,the veterandidn’tbogdownandkept comingback,ultimatelymakingway foritselfinthemarketagain.

Pioneerof‘ChopperMotorcycles’

Inthebeginning,Harley-Davidson manufacturedlarge,air-cooledcruiser motorcycleswithpowerfulengines withaminimumdisplacementof 700cc.Thismodelofmotorcycles broughtthetrendofthe“chopper” motorcyclestylethatunderwentmass productionandwascustomizedto complementtherider’sdesiresand specifications.Theywerewell-known forthepersonalizedbikespecifications companyofferedforbuyers.

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PopularModelsofHarleyDavidson

Ÿ HarleyDavidsonFatBoy114

Ÿ HarleyDavidsonSportsterS

Ÿ HarleyDavidsonStreetGlide Special

Ÿ HarleyDavidsonPanAmerica

1250

Ÿ HarleyDavidsonNightster

RavishingRetroLooks

Onethingthatfascinatesmostpeople aboutHarley-Davidsonbikesistheir retrolook.Inadditionto customization,thecompanywantsits customerstoenjoytheretrolook whichtakesthembackintotheeraand relivesnostalgia.Thecompanyis acknowledgedfordurability, comfortableride,andmost significantly,thereliabilityofits enginesbecausesafetyiseverything. Mostofthebikeshaveanengine above700ccsegmentandusetheVtwinenginewhichisaperfectblendof

powerandlongevity.

MarketingStrategies

Therearedifferentmarketingstrategies thatworkedwellforHarleyDavidson andmadethecompanywhatitistoday Theyinclude:

Ÿ FreedomandIndividualism: Harleyhasalwaysportrayeditself intheadsasafreebird.It characterizedthequintessential valueofhumanbeingslike freedomandindividualism.The wayitsbrandisdifferent,itshows howeveryriderisdifferent.This strategygavebikeownersawide canvastoexplorewhotheyare.

Ÿ SymbolofCourage:Harleyand Davidsoncreatedsportsbikesinan erawhentherewerenoproper roadsandracingtracks.Bothof themwentaheadanddaredto innovatesomethingthatwasway

aheadofthetime.Itwasa courageousthingtodothat,and today,roadtripswithHarleyare encouragedasalifetimeadventure.

Ÿ ListeningtoCustomers:What makesHarleyDavidsondifferent thanitscompetitorsisthatitlistensto itscustomersandrespectstheir opinions.Thecompanyundertakes surveystocollectdataabout customerpreferences.Theycallit ‘real-timemarketresearch.’The researchprovidesauniqueapproach tostudyingcustomerbehavior

Ÿ FocusedonCreatingOwn Community:HarleyOwnerGroup (HOG)isasponsoredcommunity marketingclubwhichisoperatedby HarleyDavidson.Itisforthose enthusiastbikeriderswhoareloyal customersofthecompany Thegroup promotescompanyproductsaswell asencouragesaposhlifestyle.

StatisticsofHarleyDavidsonBikes: RevenueTotalsforthelastfiveyears

2018 2019 2020 2021 2022 $5.775B $4.045B $5.335B $5.361B $5.716B
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HarleyDavidsonMotorcycleSales inthelastfiveyears:

KeepingupwiththeQuality

Harley-Davidsonisoneofthosebrandsinthemarketthathasgoodmanufacturingqualityanddesignsthatfulfillthe requirementsofcustomersatalowcost.However,thecompanyhasfacednumerouschallengesthroughoutitsjourney.As mentionedearlier,duringthe1970s,itexperiencedtoughtimesasitsmarketsharewasdecliningduetothepoorqualityofits bikes.TheAmericanMachineandFactorycompanydesiredtotakeadvantageofthemarketsituationandraiseproductionby neglectingitssupplychainmanagement.Thecompanysufferedvigorouslyinmaintainingitsquality,however,itrecoveredto becomethesolesurvivingheavy-weightmotorcycle-producingcompany

JustinTimeManagement

In1981,HarleyDavidsonappointednewpersonnelatthemanagementlevel.Thecompanylaunchednewproduction schedulesthatsurgedinventoryturnsfrom16to28million.Itfocusedonimprovingrelationshipswithsuppliersandbuilding bettersupplychainmanagement.Thereafter,thecompanyintroduced“JustinTimeManagement”whichhelpedittoachieve continuousadvancementinqualityandquantity.Itincreasedtheproductdevelopmentefficiencywhichdroppedthecostand ultimatelythesalewasincreased.

HarleyDavidsonhasbecomealeaderinthemarketnotjustintermsofproducingandsellingmotorcyclesbutalsoasa perfectexampleforupcomingstartupstofollow.Theforemostaccomplishmentofthecompanyisqualityimprovementand quickdeliveryofproducts.Thecompanyconsistentlystudiescustomerbehaviorandunderstandstheirneedstomake innovationsintheproduct.

WhatmakesHarley-Davidsonuniquefromothercontemporarybusinesses?

Today,managementinstitutesareteachingHarleyDavidsonasacasestudytotheirstudentsandmakingeffective contributionsinthefieldofmarketing.HerearesomefactorsthatdifferentiateHarley-Davidsonfrommostofitscompetitors.

YEAR USA CANADA EMEA ASIAPACIFIC LATIN AMERIC 2022 109190 7924 30510 27905 2922 2021 125713 8005 30907 25020 3652 2020 103650 6477 36906 27220 5995 2019 125960 8946 44086 29513 9768 2018 132868 9690 46602 28724 10167 www.theenterpriseworld.com | 49

Ÿ LowerBatchSizeProduction: Smallbatchsizeproductioncan decreaseproductioncostsand improvethequalityoftheproduct. Itfuelssmoothproductionflow andreducesinventory

Ÿ ReducedSet-upTime:Lesser set-uptimeimproves manufacturingefficiencywhich eventuallyreducesthetimeand spaceofproduction.

Ÿ Pullsystem:Basedoncustomer demand,thepullsystemcan controltheproductionflow The methodeliminateswastein handling,optimizesthespaceof theshopfloor,andmakesquick productdeliverytocustomers.

Ÿ CompleteInvolvementofall Employees:AtHarley Davidson,theemployersarea partofthequalitycontrol circle.Theymotivate employeestotake responsibilityfortheirwork whicheliminatesloopholesin theprocess.

Ÿ RelationshipwithSuppliers: Aswediscussedearlier, buildingstrongrelationships withsuppliersisoneofthe crucialdecisionstakenby HarleyDavidson.Itrevamped theproblem-solvingskillsof thecompanyandremoved frictionwhilesharing information.

UrbanRidingExperiences

HarleyDavidsonbuilds motorcyclesnotjustforthis generationbutalsoforupcoming generations.Inordertocontribute tosustainabledevelopmentefforts, thecompanyhaslaunchedEVs (ElectricVehicles)thatarereadyto takebikeridersbeyondthe limitationofcombustion.Examples ofHarleyDavidsonelectric vehiclesincludeLiveWireONE,S2 DELMAR,etc.Thesebikesare manufacturedforagilityandurban ridingexperiences.

FuturisticTrends

HarleyDavidsonownsdiversified futuristicplansthatcantransform thefutureofthewholebike industry Thecompanyisbranding itslogotoreachmorepeopleand becomeanaturalchoiceforthem. Suppliertrainingconsistsofa detailedstudyoftheirprevious strategies,issues,andthewaythey approachthesolutions.Today,the companyseekstomanufacture world-classprofitablemotorcycles alongwithbecomingthebest supplierintheworld.Harley Davidsonoughttoberecognizedby customersforthequalityandvalue ofitsproductandservices.

The‘GivingBack’Attitude

Harley-Davidsoniscontributingto socialworkaswell.Thecompany hasglobalappealaswellas presenceanditsponsorsfundraisers,charities,andavarietyof socialeventsforthebenefitofthe community.Evenwithoutcompany sponsorship,Harleymotorcyclists cometogetherforcharityworkand trytogivetheirbacktothe communitiesandhelpothers.

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The Good, The Bad, And The Ugly HARD CHALLENGE75 5 www.theenterpriseworld.com | 55

Thereisasurgeofpeople

participatingin75hard challengesalloversocial media,catchingmillionsofeyeballs withpicturesofbooks,dietplans, before-afterprogresspics,andvarious hashtags.Ifyouhaven’talreadycome acrossthistrend,youmighthave questionslikewhatis75hard challenge?Whyiseveryonegoinggaga overit?Arethereanybenefits?Isit safe?Letusanswerallthequestions youmighthaveandmore.

Whatisthe75HardChallenge?

The75HardChallenge,aprogramthat supposedlyturnsyourlifeupsidedown forthebetter,wascreatedbyAndy Frisella—anentrepreneur,author,and podcasteratRealAF Whilethewhole thingispositionedasa“transformative mentaltoughnessprogram,”itsphysical effectsarenoticeable,asseenfrom numerousprogresspicsonthehashtags suchas#75Hard.

Theideafor75HardcameafterAndy interviewedJamesLawrence,akathe IronCowboy,whocompleted50 Ironmantriathlonsin50U.S.states everydayfor50days.Accordingto James,toachievementaltoughness,one mustintentionallyputthemselvesin uncomfortablesituations.Inaddition, Frisellaalsonoticedthatpeoplearound himwerefailingtocompletethefitness programstheysignedupfor

Rulesof75Hard

1. Keep ADiet Plan: Hedoesn’tspecify whatspecificfoodstoeat,however,he doesputemphasisonnothavingcheat mealsoralcohol.

2. Follow AWorkout Routine: Work outtwiceadayfor45minutes,outof whichoneworkoutmustbedone outdoors.

3. Document Your Progress: Take yourprogressphotoseveryday.

4. Water Intake: Drinkatleast1 gallonofwaterdaily

5. Book Reading: Read10pagesofa bookeveryday,excluding audiobooks.

P.S.Thebookgenremustbe:selfimprovement

Whatarethebenefitsof75Hard?

• Improved Confidence and enhanced self-esteem and selfworth

• Better physical health

• Better ability to complete daily activities and management skills

• Enhanced Grittiness

• Stronger Fortitude

• Career Improvements

• Improved relationships

Theprogramaimstobenefitthe personphysically,mentally,and emotionally.Nutritionaldisciplineand workoutswillcertainlybenefityouin losingweightandoverallfitness.And thedailywaterintakewillkeepyou hydrated,animportantfactorina person’shealth.

Consideringthatonemustonlyread self-improvementbooks,attheendof theprogram,youwillread750pages, helpingyousolvepersonalissuesif any.

Furthermore,theprogressphotoswill giveyouadoseofmotivationasyou seethepositivephysicalchanges.

75HardChallenge:SafetyConcerns

Itissafetosaythatthe75Hardmight notbeeveryone’scupoftea.And here’swhy:

Thecreator,AndyFrisella,isnota doctororamedicalexpert,noristhe programbackedbyscientificstudies. The75Hardcameintoexistence purelybasedonFrisella’sown intuition.Whiletherearenumerous benefitstothe75Hard,theprogram failstoconsiderhumancomplexity.

Everyhumanhasdifferentfitness levels,goals,andexistingmedical issues.Asaresult,manymedicaland fitnessexpertsbelievetheprogram isn’tsustainableandmightevencause injuries,basedonthecurrentone-sizefits-allnatureoftheprogram.

Expertsbelievethattakingsmallsteps ismorebeneficialinthelongrun. ProgramslikeThe75Hardmightsuit someonewithanalreadyactive lifestyle.However,forsomeonewhois ontheoppositespectrum,thesudden changescanbeoverwhelming.

Shouldyouenterthe75Hard Program?

Whilethephysical,mental,and emotionalbenefitssoundtemptingon paper,thelackofexpertiseand scientificevidencemeanstakingtrendy challengeslike75Hardwithagrainof saltisawiserchoice.

Here’sascenarioforyou:Assuming onecompletesall75daysofthe program,thedopaminedroponthe 76thdaycouldbehuge,potentially causingalackofmotivationforthe remainingdays.

Consideringalltheprosandconsof the75HardChallenge,itisbestto consulttheexpertsintheirfieldasyour doctor,dietician,ortrainer,beforeyou optin.Theexperthelpwillallowyou totweakyourlifestyleinwaysthatsuit yourspecificneedsandhelpyou achievegoalsefficientlyinthelong term.

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THE 20 BIGGEST BUSINESS CHALLENGES

GROWING COMPANIES FACE

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Weliveinamoment markedbyfast transformation, particularlyforthecorporateworld. Considerthefactthat,inthespanof justonegeneration,businesseshave beenforcedtoadjusttoentirelynew marketingchannels(webandsocial), figureouthowtoinvestinandmake useofnewtechnologies,andcompete onaglobalstage.TheseareBusiness Challengesthatourparents’and grandparents’generationscould hardlyhaveimagined.

Becauseofthesequickchangesand thecompany’scontinuedexpansion,it isimpossibleforanyoneCEO—or anyemployee,forthatmatter—tobe anexpertineverysinglearea.This mayhavebeenthecasefromthe beginning,butithasneverbeen clearerthanitisnow.

Becauseofthis,inmyview,the greatestwayfororganizationstomeet andhandlesomeofthemost significantdifficultiestheyfacetoday isbyworkingwithskilled consultants.Hiringaconsultantmay helpCEOsaddtheexperienceand abilitiestheyneedtosolvecertain BusinessChallengesatspecifictimes andcandeliverthegreatestpotential resultsiftheydoso.

HerethebiggestBusiness ChallengesgrowingCompanies face:

1.BalancingQualityandGrowth

ThenatureofBusinessChallenges thatareexpandingoftenresultsina declineinqualityastheyexpand, particularlythosethatexpandrapidly. Initially,fewerindividualsare responsibleforcompletingall responsibilities.Expertsandexperts launchafirm,provideexceptional quality,labourdayandnight,and developaclientele.

2.Developingthegreatestmarketing strategy

Developingthemosteffectivemarketing strategyisanothervitalaspectofa developingfirm.Marketingisessential forbusinessestothriveinacompetitive market.PoorBusinessChallengesplans andinadequatekeyperformance indicatorsresult inaseveredeclinefor manyfirms,particularlyconventional ones,andactasbottlenecks.

3.

DealingWithMarketRivalry

Youngercompaniesareunableof articulatingtheirdistinctcompetitive advantagevis-à-visestablishedgiants. Ontheotherhand,industryleaders overlookstealthfirmsswiftlytargeting theirtargetmarket,exposingtheir shortcomings,anddevelopinga counteroffer

4.BusinessProcessModel

ThebusinessProcessModelisa significantobstaclefordeveloping companies.Asthecompanyentersnew marketsandemploysmorepersonnel,its processeswillevolveovertime.New personnelinfluencetheOrganization’s hierarchy,oftenresultinginthecreation ofnewmanagementlevels,operational processes,andmanagementworkflows.

5.ReducingRelianceOnThe FoundingGroup

Whenfoundersarehighlyengagedin day-to-dayoperations,thisisatypical issueforstartupsandsmallenterprises.

6.Absenceofdirectionorvision

Companiesthatlackalong-termstrategy areplainlythreatenedbygroupshavinga well-definedagenda.

7.UtilizingConsultantsandBusiness Consultants

Athletesworkwithcoaches,artists dependonproducersfortrendadvice,

andbusinessesaregovernedby boards.Consultantsandadvisorsare theequivalentofexpandingafirm efficientlyforsmallandmediumsizedbusinesses.

8.Management

Managementisthemostsignificant aspectofcompanyandplaysa crucialrole.Withoutmanagement, everythingwillcrumbletothe ground.Thereareseveraltypesof managementinthecorporatesector Itinvolvesthemanagementand coordinationofprocesses,people, time,resources,budgets,andother organizationaloperationsandtasks.

9.StrategicManagement

Strategicleadershipentails developingthecorrectroadmapfor thefirm(oradepartment), decomposingitintoactionable items,assigningtheobjectivestothe necessaryparties,andunifyingthe team.

10.TimeManagement

Ittakesskilltoallocatetimetothe correctobjectives.Thisisa legitimateconcernforpractically everysector.

11.EffectiveMarketingStrategy Development

Theabsenceofaplan,theabsence ofsuitablekeyperformance indicators,andtheinabilityto generatemeaningfulBusiness Challengesoutcomesaresignificant impedimentsformanyfirms, particularlyconventionalones.

12.BuildingaCompany’sBrand

Buildingabrandisacomplicated, long-termendeavor,andquantifying outcomesisdifficult.However,the consequencesofastrongbrandare undeniable.

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13.

RecruitingNewPersonnel

Recruitingatscaleissignificantly moredifficult.Ifyoumustmake concessionsinaverycompetitive market,yourexpenseswillincrease.

14.

RetainingStarPerformers

Itisdifficulttoarrangeaninterview withhightalent.Obtainingtheir acceptanceofanofferisatypeof chance.Keepingthem?Eventhe greatestcompanieshavedifficulty retainingtalent.

16.FosteringaThriving OrganizationalCulture

Creatingagreatcultureisamultistep processthatencompassesallaspectof theendeavor.

17.

Communication

obsoletetoolsandsystems.Ifa company’sleadershiplacks technologicalacumen,itmayloseout onseveralchances.

19.

MotivatingStaffMembers

Acrucialobstacleforbothsmalland bigbusinesses.Anunproductive BusinessChallenges,unmotivated employeeatastartupmayrepresent 20%ofthewholeworkforce.

15.

EmbracingDiversityInThe Workplace

Diversityhasbeenasensitivesubject forcenturies.Ensuringthehealthof thecultureisoneofthemostpressing issues.

Poorcommunicationmayresultin significantlossesforacorporation. Theywerecausedbydisorganized work,incorrectdeliveries,andother factors.Communicationissueshave becomeoneofthemostsignificant BusinessChallengesforallfirms. Communicationissueshavebecome oneofthemostsignificantBusiness Challengesobstaclesforallfirms.

18.

Maintainingpacewith innovation

Duetothedifficultiesassociatedwith implementingnewsoftware, businessescanbecometoorelianton

20.

KeepingPaceWithMarket Changes

Adaptingonalargescaletomarket upheavalsandtechnicaldevelopments isdifficult.Newspaperandsocial mediaadvertisingisadifferent ballgame.Comparabletoconvertinga conventional“carsalesman”procedure toacontemporarycompany developmentworkflowinlightofthe alteredbuyer’sjourney.

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PRODUCT REVIEW

Hootsuite Review

Founder: Ryan Holmes, Dario Meli, David Tedman

Establishment Year: 2008

Headquarters: 5 East 8th Avenue Vancouver, V5T 1R6

Canada

No. of Employees: 1300+

Website: www.hootsuite.com

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Hootsuite is a social media companion trusted by over 22 million users globally. The platform helps improve the areas of social media marketing, commerce, and customer care of brands and organizations. Here's how it works: Using integrated tools from Hootsuite's dashboard, you can schedule across a range of popular social networks, manage organic and paid content, track customer conversions, and gain real-time insights that help you make crucial decisions.

As a leading social media software with more than 200k paid accounts, the expertise of Hootsuite range from social media management, social insights, employee advocacy, social selling, and social customer care, to helping businesses build trustworthy relationships with their audience. Additionally, Hootsuite Academy, its widely popular E-Learning platform educates people and organizations about social power through its courses.

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CompanyHistory

Notmanytoolscouldmanagemultiplesocialmedianetworksin2008.Noticingthisissue facedbypeoplearoundtheglobe,RyanHolmes,withDarioMeliandDavidTedman,founded Hootsuiteinthesameyear.Atthelaunch,thetoolwascalledBrightKit,andtheresponsesit receivedwerenothingbutpositive.

In2009,thenameofBrightKitchangedtowhatwenowknowasHootsuite,courtesyofMatt Nathan'ssuggestion,whowona$500prizeforit.Soonenough,thecompanyexpandedits horizonswithsupportforFacebookandLinkedInandincorporatedTwitterlists.

Attheendof2009inDecember,Hootsuitewasofficiallylaunchedasanindependent company,asitseparatedfrominvokemedia.

By2012,HootsuitewasvaluedataroundUS$200millionandstartedfurtherexpansionsby acquiringcompetitorssuchasSeesmic,acustomerrelationshipmanagementsystem.Moving forward,HootsuitealsoacquiredAdEspresso,adigitaladvertisementmanager,andLiftMetrix, afront-runningsocialmediaanalyticscompany.

Today,HootsuitecontinuestopushtheboundariesofSocialMediawithitsProductsand ServiceIndustryforward,witharound16millionusersgloballyinover175countries.

HootsuiteFeatures:

ThefeaturesofHootsuitearespread acrossvariouscategories.Herearethose categories:

1.Publishing:Fromasingledashboard, easilyplan,create,schedule,andpublish thecontentforallyourplatforms.

2.Engagement:Areliablemedia engagementtoolthatallowsyouto accessallyournetworkandapps together.Itincludesmessageinbox, automation,listeningstreams,autoresponder,andassignmenttags,among otherfeaturesforastress-freeworking process.

3.Advertising:BeitFacebook, Instagram,orLinkedIn,theadvertising

toolsallowyoutomanageyourpaid andorganiccontentfromasingleplace withoutanyhassle.Furthermore,you canpublish,analyze,manage,and makeareportonadsfromthe dashboard.

4.SocialListening:Easilymonitor trendsandbeonthelookoutforwhat peoplearesayingaboutyourbrand. Additionally,keepupwithyour competitionbymonitoringthem.

5.Integration: Hootsuiteenablesyoutomanageall yoursocialmediamarketingcontent anddatainoneplace.Thefeatures includelinkingyoursocialmedia networks,trackingGooglereviews, andintegratingyourCRMdatainto yourdashboard.

6.Analytics:

Togetmoreengagementand followers,thegameofanalyticsis key WithHootsuite'sanalytics feature,youcangetreportsthatshow youtheidealtimetopostbasedon whenyouraudienceismostactive. Moreover,itcanhelpyouextendyour reach,buildawareness,andincrease engagementwhichcouldpositively impactsales.

7.OwlyWriterAI:

AItoolscouldefficientlyimprove yoursocialmediaexperience. OwlyWriterisoneofthosetools,asit makessocialmediapostingabreeze. ThisAItoolcanbeusedtoquickly generatecaptionsforanysocial medianetwork,helpingyousave time.

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HowmuchdoesitCost?

Therearefourdifferent categoriesofHootsuite,allwith differentprices.Whilethereare freetrialsavailable,herearethe plansifyouarelookingto becomeapaidmember.

1.ProfessionalPlan: $99.00/month

For:Entrepreneurs,small businessowners,etc.whowant toextractthemostoutofsocial media.

FAQs-

Ÿ HowDoIUseHootsuite?

Answer:

Step1:Createanaccount

Step2:ChooseaSuitablePlan

2.TeamPlan: $249.00/month

For:MarketingTeamswho arelookingtotaketheir socialmediacollaboration toanotherlevel.

3.BusinessPlan:Startsat $739.00/month

For:Businessesand agencieslookingtobuild theirbrand,increasetheir followerbase,andmanage socialmediaefficiently.

4.EnterprisePlan: Thepriceforthis sectioniscustomized, andasaresult,not revealed.Toknow more,contact Hootsuite.

For:Huge Organizationsand Companieswith multiplesocialmedia teamsprioritize workflowandsecurity.

*T&CApply

CustomerTestimonials

1.“Hootsuitehashelpedusreachmorepeople organically,faster-thankstoaudience targeting.”-Jessica

Step3:Signup,andlinkyoursocial mediaprofilestothedashboardtotrack yourperformance

Ÿ HowdoIrequestaHootsuite Demo?

Answer:Simplyclickonthislinkhttps://www.hootsuite.com/request-demo

Ÿ WherecanIgetaHootsuite Enterprisequote?

Answer:Togetthedetailsaboutthe enterprisequotegohere: https://www.hootsuite.com/plans/enterpri se

2.“Hootsuiteisgreatifyou'reresponsiblefor marketing,butyourdaysareoftentakenout ofyourcontrolbyclientneedsorrequestson yourtime.Itletsyouorganizeyourtimefor theworkthatbuildstomorrow'sbusiness.”Ewan

3.“Asanewbrandenteringacrowded marketplace,Hootsuitehasbecomeacritical partnerinhow,when,andwherewe strategicallyimplementourcommunications outreach.Wecouldnotdowhatwedowithout Hootsuiteonoursideandmakingefficientuse ofoursocialmarketingresources.”-Daniella

4.“Theprogramhelpsmeschedulepostsin advance,orontheweekendorholidaywhenI needtopostbutamnotworking.”-Courtney

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