Most Influential Business Leaders To Watch Out For- 2023

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W W W . T H E E N T E R P R I S E W O R L D . C O M | A P A C E D I T I O N | M A Y 2 0 2 3 CASE STUDY THE PASSIONATE REAL ESTATE DEVELOPER LEADING HAYER ONE GROUP TO SUCCESS Most Inuential To Watch Out For - 2023 Business Leaders How Tesla Is Reinventing The Wheel Of Sustainability UPSHOT < K Y OTO ARTICLE 6 Fears You Need To Overcome As An Aspiring Entrepreneur Chetan Hayer HAYER ONE GROUP MANAGING DIRECTOR

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F r o m E d i t o r ’ s D e s k

Influentialbusinessleaderspossessadiverserangeofqualities,skills,andexperiencesthatcontributetotheir success.Theyhaveaclearvisionanddeepindustryunderstanding,allowingthemtodevelopinnovativestrategies andtakecalculatedrisks.Resilience,collaboration,andcontinuouslearningarekeytraitstheyexhibit,enabling themtonavigatechallenges,inspireteams,andembracechange.

Theseleadersfosterinclusiveenvironmentsthatvaluediverseperspectivesandempowertheirteamstoexcel.They prioritizecontinuallearningandadaptability,leveragingnewtechnologiesandtrendsforsuccess.Throughtheir visionarythinking,resilience,collaboration,andcontinuouslearning,influentialbusinessleadersleavealastingimpact ontheirorganizations,industries,andsocietyasawhole.Theyshapethefutureofbusinessandinspireotherstostrive forgreatness.

FeaturingforTheEnterpriseWorld’sthisissuearethestoriesofsuchimpactfulleaders.

Forthecoverreadabout-

ChetanHayerhasalwayshadapassionforrealestatedevelopment,whichheattributestogrowingupnexttohis father’sconstructionsiteinthesuburbsofMumbai,India.Hisfatherranamodestdevelopmentbusiness,andChetan wasexposedtotheindustryfromayoungage.

Duringhisundergraduatestudies,ChetanstudiedCivilEngineeringatMumbaiUniversity,whichhefoundtobeagreat experienceandprovidedhimwithasolidfoundationforhisfutureendeavors.Despitenotinitiallyplanningtopursue thisfield,hediscoveredthathispassionforrealestatedevelopmentgrewstrongerashegainedmoreknowledgeand expertiseintheindustry

HayerOneGroupisarealestatedevelopmentcompanyinKenyawithitsrootsestablishedsince2011withavisionto revolutionizetheperceptionofqualityinthesector.Thecompanyiscommittedtocreatingvalueforallitsstakeholders, includinginvestors,employees,contractors,suppliers,bankers,andmostimportantly,it’scustomers.

Mr.R.K.BeheraisoneofyoungIndianentrepreneurfromthehometownoftheworld-famousTatagroup.R.K.Behera andhisbrotherS.K.BeheratogetherwereveryinspiredbytheTatagroupandusedtoseetheirfutureinthem.Boththe brothersestablishedRSBGroupin1975andtodaythesmallstart-upisaglobalcompanyowningtwobranchesinUSA andMexico-likecountries.

RSBGroupoperatesintwoverticals,namelyAutomotiveandCMI(Construction,Mining&Infrastructure)Equipment &Aggregates.

MeeraSatpathyalwaysbelievedthatproblemscouldnotbeseeninisolationasalldevelopmentissuesareclosely interconnected.ThatiswhymostofSukarya’sinterventionsaredesignedmulti-prongedandintegrated.

Shefeelsthatdevelopmentanddesirableresultscannotbeachievedalone.Everybodymustplayacrucialrole— government,civilsocieties,communitystakeholders,andother influentialpersons.Itrequiresacollaborativeapproachandcollectiveeffortstoyieldmoresignificantresults.

Sukaryawasborntoimprovematernal-childhealthandnutritionwithaspecialemphasisonanemiaandmalnutrition, reduceIMR[infantmortalityrate]),Genderequality/EmpoweringwomenaspertheMillenniumgoalssetbytheUN reflectingthemostpressingissuesprevalentinoursocietythenandevennow. Shalmali W.

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Forthecoverreadabout-

ChetanHayerhasalwayshadapassionforrealestatedevelopment,whichhe attributestogrowingupnexttohisfather’sconstructionsiteinthesuburbsof Mumbai,India.Hisfatherranamodestdevelopmentbusiness,andChetanwas exposedtotheindustryfromayoungage.

Duringhisundergraduatestudies,ChetanstudiedCivilEngineeringatMumbai University,whichhefoundtobeagreatexperienceandprovidedhimwitha solidfoundationforhisfutureendeavors.Despitenotinitiallyplanningtopursue thisfield,hediscoveredthathispassionforrealestatedevelopmentgrew strongerashegainedmoreknowledgeandexpertiseintheindustry.

HayerOneGroupisarealestatedevelopmentcompanyinKenyawithitsroots establishedsince2011withavisiontorevolutionizetheperceptionofqualityin thesector Thecompanyiscommittedtocreatingvalueforallitsstakeholders, includinginvestors,employees,contractors,suppliers,bankers,andmost importantly,it’scustomers.

Mr.R.K.BeheraisoneofyoungIndianentrepreneurfromthehometownofthe world-famousTatagroup.R.K.BeheraandhisbrotherS.K.Beheratogether wereveryinspiredbytheTatagroupandusedtoseetheirfutureinthem.Both thebrothersestablishedRSBGroupin1975andtodaythesmallstart-upisa globalcompanyowningtwobranchesinUSAandMexico-likecountries.

RSBGroupoperatesintwoverticals,namelyAutomotiveandCMI (Construction,Mining&Infrastructure)Equipment&Aggregates.

MeeraSatpathyalwaysbelievedthatproblemscouldnotbeseeninisolationas alldevelopmentissuesarecloselyinterconnected.ThatiswhymostofSukarya’s interventionsaredesignedmulti-prongedandintegrated.

Shefeelsthatdevelopmentanddesirableresultscannotbeachievedalone. Everybodymustplayacrucialrole—government,civilsocieties,community stakeholders,andotherinfluentialpersons.Itrequiresacollaborativeapproach andcollectiveeffortstoyieldmoresignificantresults.

Sukaryawasborntoimprovematernal-childhealthandnutritionwithaspecial emphasisonanemiaandmalnutrition,reduceIMR[infantmortalityrate]), Genderequality/EmpoweringwomenaspertheMillenniumgoalssetbythe UNreflectingthemostpressingissuesprevalentinoursocietythenandeven now.

L E A D E R S I N S P O T L I G H T

Chetan Hayer 12

C O N T E N T S

44 CASE STUDY upshot How Tesla is reinventing the Wheel of Sustainability 58 Article 6 Fears You Need To Overcome As An Aspiring Entrepreneur Kyoto 54 Int. Profile R.K Behera 22 34 SP. Profile Meera Satpathy

CHETAN HAYER CHETAN HAYER

The Leading

HAYERONEGROUP MANAGINGDIRECTOR

| May 2023 12

CHETAN HAYER CHETAN HAYER

LeadingHayerOneGrouptoSuccess

ThePassionateRealEstateDeveloper
C o v e r S t o r y www.theenterpriseworld.com | 13

Getreadytobeinspiredbythe

moversandshakersofthe businessworld!These trailblazersarebreakingbarriers,setting trends,anddrivingchange.Theyarethe mostinfluentialbusinessleadersto watchoutfor,takingtheworldbystorm. Amongtheseinfluentialleadersis ChetanHayer,theManagingDirectorof HayerOneGroup.

Withapassionforrealestate developmentthatstartedatayoungage, Chetan’sexpertiseintheindustryhas madehimaforcetobereckonedwith. Withhissolidfoundationincivil engineering,hehassuccessfully establishedHayerOneGroupasa leadingrealestatedevelopment companyinKenya.Hisunwavering commitmenttoquality,innovation,and valuecreationhasearnedhim recognitionintheindustryandplaced himattheforefrontofthebusiness community.ChetanHayerisoneofthe mostinfluentialbusinessleadersto watchoutfor,andhisstoryisnothing shortofinspiring.

APassionforRealEstate Development

Chetanhasalwayshadapassionforreal estatedevelopment,whichheattributes togrowingupnexttohisfather’s constructionsiteinthesuburbsof Mumbai,India.Hisfatherranamodest developmentbusiness,andChetanwas exposedtotheindustryfromayoung age.

Duringhisundergraduatestudies, ChetanstudiedCivilEngineeringat MumbaiUniversity,whichhefoundto beagreatexperienceandprovidedhim withasolidfoundationforhisfuture endeavors.Despitenotinitiallyplanning topursuethisfield,hediscoveredthat hispassionforrealestatedevelopment grewstrongerashegainedmore knowledgeandexpertiseintheindustry

AChangeofPlans

Aftercompletinghisundergraduate studiesinCivilEngineering,Chetan pursuedamaster’sdegreeinthe UnitedStatesandworkedatKPMGin Boston.However,histruepassionhad

alwaysbeenrealestatedevelopment, andhedreamedofbecominga successfuldeveloperoneday Unfortunately,Chetan’sfatherpassed awayin2005,leavinghimresponsible forcaringforhismotherandyounger brother Astheeldestmalememberof

C o v e r S t o r y | May 2023 14

thefamily,Chetanfeltastrong obligationtoensurethathisbrother completedhismaster’sdegreeinthe US,whichwashislatefather’swish.

Aftercompletingasuccessfulproject andinthemidstofplanningtwomore

inMumbai’ssuburbs,Chetanbegan feelinglimitedbythemarketsize.In 2009,hegotmarriedandwentto Nairobi,Kenya,atripsponsoredbyhis kindsister Whileexploringthecity, Chetannoticedaneedformorehighqualityrealestateatareasonableprice.

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Hesawanopportunitytobuildhighqualityrealestateandsellitata competitiveprice,butitwouldrequire asignificantrisktomovehislife savingsandstartanewoneinaforeign country Withthehelpofasupportive wife,Chetandecidedtotakethis plungetoseewhathappens.

AdaptationsinNairobi

Chetaninitiallyplannedtodoonereal estateprojectinNairobiandthen leave,buthequicklyfellinlovewith thecityanditspotential.However, beinganAfricancity,Nairobi presentedsomeinherent challenges, whichChetanhadtolearnandadapt quickly Asapassionaterealestate developerbutnotatypical businessman,Chetanfacedmany hurdlesthatcouldhavedestroyedhis dreams.Hehadtolearnlifelessons, adapttothechallenges,andmoveonto keephisdreamalive.Despitethe difficulties,Chetanperseveredand continuedbuildinghigh-qualityreal estateinNairobi.

ChetanbelievesthatNairobihasthe potentialtoplayasignificantrolein thegrowthoftheAfricancontinent. Fromhisfirstproject,thecompany grewandtransformedfroman“I”toa “we”andfrom“me”to“our.”His attitudeofusing“worldlearnings”as hisguideallowedhimtoseeevery adversityasanopportunity.Hehasled tocompletingfiveprojectsandis workingonthesixth,doublingthe projectsizewitheverynewone.With seniormanagementandboardof advisorsinplace,HayerOneGroup hasbecomeoneofthemostprominent realestatedevelopers,withasizable customerfollowing.Itsprojectshave wonglobalpropertyawards;twohave earnedlandmarkstatus,becoming leadingexamplesintherespective spaces.

TransformingRealEstatewith UncompromisedQuality

HayerOneGroupisarealestate developmentcompanyinKenyawith itsrootsestablishedsince 2011witha visiontorevolutionizetheperception ofqualityinthesector.Thecompanyis committedtocreatingvalueforallits stakeholders,includinginvestors, employees,contractors,suppliers, bankers,andmostimportantly,it’s customers.Thecompanybelievesin teamwork,loyalty,innovation,and quality,whichdrivesitscultureand ethos.HayerOneGroup’sconsultants, contractors,andsupplierswork tirelesslytodeliverthehighest standardproductatthebestvalue proposition.Thecompany’sfocuson stayingaheadofthecurveanddoing thingsdifferentlyhasledtothe constantpursuitofimprovingthe technologyofexecution,qualityof finishes,andholisticamenitiesspace.

HayerOneGroupaimstoprovide respectful,thoughtfulprecisionin developinglivingareas.The company’sdevelopmentsofferspace, privacy,andamenities.HayerOne Group’sunfalteringcommitmentto valuecreationisevidentinthe thoughtfullayoutofitssites.The companybelievesthatqualityisthe keytoassuringitsclientsofan excellentreturnoninvestment.Hayer OneGroupstrivestoimprove Nairobi’sskyline,onebenchmark developmentatatime.

FocusandUniqueServices

Ÿ High-riseResidentialSpaces

HayerOneGroupfocuseson developinghigh-riseresidentialspaces inNairobi,focusingonproviding qualityamenitiestoenhancethe residentexperience.Thecompanyhas witnessedariseindemandforsuch

properties,andhence,its developmentsnowfeaturehigh-rise buildingsofupto25floors.The Marquis,oneofthelargestresidential developmentprojects,isanotable projectwithseveralamenitiesto improvetheresidentexperience. HayerOneGroupbelievesinvesting insuchfeaturesiscriticalin increasingthevalueofitsproperties andrentalyields.

Ÿ High-riseCommercialSpaces

HayerOneGroupisalsoconsidering theimprovementofhigh-rise commercialspacesinNairobi. Ithas deliveredoneofthemostsuccessful GradeAofficespacescalledThe Address.Itisacombinationofdesign, planningandexecutionwhendone withanintegratedteamproduceshigh valueincommercialspaces.By integratingtheseprocesses,the companyhasgainedmorecontrol overproductquality,cashflows,and customerservice,enablingitto provideabetterexperiencetoclients.

VisionforContinuousImprovement

HayerOneGroupaimstoenhanceits customers’experiencebyimproving transparencythroughoutpurchasing, delivering,andmanagingan apartment.Toachievethis,the companyispursuingeffortsto implementglobalstandardsof corporategovernance,ensuringthatits operationsarealignedwith internationalbestpractices.

Recognizingthatitscustomersare well-traveledandexpecthigher sustainabilitystandards,HayerOne Groupiscommittedtosustainability

Thecompany’sfocusalignswith globaltrendsandensuresthatits productsmeettheexpectationsofits discerningclientele.

C o v e r S t o r y | May 2023 16

ChallengesandSuccess

Chetaninitiallyfacedamajor challengethattaughthimbusiness fundamentals.Herealizedthattobe successfulinrealestatedevelopment, heneededtobecomeabusinessman. Despitefeelingconflictedbetweenhis passionandbeingapurebusinessman, helearnedthatbasicbusiness principleswereessentialtoexecuting successfulrealestateprojects.

Overtheyears,Chetanhasunderstood thatplanningandexecutingaproduct withfundamentalbusinessprinciples canresultinasuccessfulrealestate project.Thoughhestillconsiders himselfmoreofapassionaterealestate developerthanabusinessman,he acknowledgesthatthetworolesare intertwinedintheindustry.Forthepast 14years,hehasbeenarealestate developer,bringinghiscivil engineeringandbusinessexpertiseto theindustry.

ThreeApproachestoSustainingReal EstateGrowth

Chetanhasidentifiedthreeapproaches contributingtothecompany’s sustainedgrowth.

Firstly,thecompanyplacesastrong emphasisoncustomerservice.Whileit acknowledgesthatitisnotperfectand hasroomforimprovement,the companyisdedicatedtoservingits customersandcontinuouslyimproving itsproducts.Timelydeliveryofthe projectsisanareawhereitworksto improve.Still,itisproudthatitsreal estateproductshaveprovidedgood rentalyieldsandsteadyprice appreciation.

Secondly,passionisadrivingforce behindthecompany’ssuccess.Hayer OneGroupispassionateabout buildinghigh-valuerealestate,andthis passionisevidentinthedesignand

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Hayer One Group’s primary goal is to provide respectful, thoughtful precision in developing living areas.

executionofitsproducts.This contagiouspassionhaspermeatedthe entireorganization,creatingnew businessopportunities.

Finally,relationshipsandtrusthave beencriticalinthecompany’sjourney Despitefacinguncertaintyand challenges,therelationshipsandtrust thecompanyhasbuiltovertheyears havesustainedit.Whilethetrustcanbe brokeninsomeinstancesresultingin somelosses,thecompanybelievesthat thebenefitsoftrustingothersoutweigh thelosses.

TheBusinessScenarioPost-Covid

Astheworldcontinuestograpplewith theeffectsoftheCovid-19pandemic, thebusinesscommunityhasfaced numerouschallenges.Inflationrates havesurged,andthecreditenvironment hastightened,leadingtoasenseof cautionacrossindustries.Accordingto Chetan,moreprofoundlevelsof commitmentandincreasedtransparency arenecessaryacrosstheboardwith bankers,suppliers,sub-contractors,and customers.Itiscrucialtohaveopenand honestdiscussionstonavigatethe challengesandrebuildconfidence.

RealEstateDevelopmentisacapitalintensivebusiness,andthepandemic hasdecreasedconfidencedueto undeliveredorunder-deliveredprojects. Therefore,Hayerrecognizesthe importanceofmaintainingahigher levelofcommitmenttowardssuccessful projectcompletion.Toimproveits productofferingandcustomer experience,HayerOneGrouphas incorporatedlearningsfromthe pandemicintoitsfuturedesign, execution,andfinancingstrategies. Witharenewedfocusontransparency, communication,andcommitment,the companyhopestoenhanceinvestorand buyerconfidenceandsucceedinthe post-Covidbusinessscenario.

ImportanceofWorkforce

Chetanunderstandsthevitalroleplayed bytheworkforceinbusinessgrowth. Fromthebeginning,HayerOneGroup hashadaconservativeapproach towardsteambuilding.Itprioritizesa long-termmindsetwhilecreatinga teamsinceanyofitsprojectslast4to5 years.

AccordingtoChetan,aclose-knitteam developsgoodchemistrywitheach other,whichhelpsthemnavigatetough timeslikepost-Covidandinflation.This chemistryleadstoproducinghighqualityproductsthatdrivevalueand wealthcreationforbuyersand investors.HayerOneGroupencourages aspiritoftogetherness,familyhood, andaccountability Thecompany balancesrewardingperformersand encouragingthosewhoneed improvement.Thecompanyhasvarious headsofstatemanagingtheteams,and thereisaconstantfocuson improvementthroughverticaland horizontalcommunications.

Notableachievements

HayerOneGrouphascompletedfive successfulrealestateprojectsunderthe leadershipofChetan,outofwhichtwo havegainedlandmarkstatusinNairobi. ThefirstprojectisTheAddress,a23storycommercialhigh-riseGradeA officespacehighlysoughtafterdueto itslocation,design,andongoing management.ThesecondprojectisThe Marquis,whichconsistsoftwotowers of25-storyfloorseach,makingitoneof Nairobi’smostsignificantresidential developments.Theprojectstandsout duetoitslocationanddesignandthe vastnumberofamenities,whichsetsa newtrendforfutureresidential developmentsinNairobi.Theseprojects havecontributedtodrivingbuyers’ wealthcreationthroughrealestate.

ThePowerofInnovation

Innovationiscrucialforbusiness growth,andChetanbelievesinthis. HayerOneGrouphaswitnessedthe impactofinnovationinitsbusiness journey.Forinstance,thecompany hasseenasignificantimprovementin thequalityofmaterialsusedinits realestateprojectsandthespeedof execution,resultinginabetter experienceforitsclients.

Additionally,technological innovationhasenabledittoachieve remarkableresults,suchasreducing thetimetakentocastfloorslabsand makingbuildingsmoresustainable.

C o v e r S t o r y | May 2023 18

Moreover,innovationiscrucialforthe realestateindustryandprevalentdaily. Ithassignificantlyimprovedthe qualityoflivingandlifeexperiences. Forinstance,swimmingpoolsthat wereonceconsideredaprivilegeare nowabasicnecessity.Providinga plethoraofamenitieshavebecome increasinglypopular,anddesign aspectsofbuildingshavesignificantly improvedtomakethemgreenerand sustainable.

FavoriteQuote

Chetanhasthreefavoritequotesthat inspirehim.ThefirstoneisbyWalt

Disney,“Thewaytogetstartedisto quittalkingandstartdoing.”This quotemotivateshimtotakeaction andnotjusttalkaboutideas.He believesthattakingthefirststepis crucialtoachievingsuccess.

Thesecondquotethatinspireshim is,“Ifyouworkwithdetermination andperfection,successwillfollow.” Thisquoteemphasizesthe importanceofhardworkand perfectioninachievingsuccess. Chetanbelievesthatdetermination anddedicationareessentialto accomplishanygoal.

Lastly,hefindsinspirationfrom DhirubhaiAmbani’squote,“Between mypast,thepresent,andthefuture, thereisonecommonfactor

RelationshipandTrust.”Thisisthe foundationofHayerOneGroup’s growth.Thisquotehighlightsthe significanceofbuildingstrong relationshipsandtrustinbusiness. Chetanconsidersbuildingand maintainingrelationshipswithclients, partners,andemployees-thekeyto businessgrowth.

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Kyoto

What Makes the Tourist Magnet of Japan? Let's Find Out

| May 2023 22
o www.theenterpriseworld.com | 23

Fun Fact:

If you say Kyoto fast enough, it starts sounding like Tokyo.

Despitesoundingsimilar,thetwocitiesarequitedifferent

inreality.Onesimilaritytheyshare,however,isthat bothhavehadtheprivilegeofbeingthecapitalcityof Japan.Yes,KyotousedtobethecapitalcityofJapanuntilTokyo wasmadethecapitalin1868.

AJapaneseprefecture,Kyotoisacitywithnumeroushistorically andculturallysignificantgems.Forcenturies,thecityhasfaced manynaturalandhuman-madecalamitiessuchasfiresandwars.

Despitethetragediesdestroyingthecity,myriadstructuressuch astemples,shrines,andbridgesstandtalltoday,attractingpeople acrosstheglobe.Andinthisarticle,we'lltellyouwhyyoushould considerbeingoneofthosepeople.

京都
| May 2023 24

8SightsToBehold

1.NijoCastle

Builtin1603,NijoCastlewastheresidenceofTokugawa Ieyasu,thefirstshogunoftheEdoperiod(1603-1867).His grandsonLemitsulateraddedafive-storycastlekeepto NijoCastleafter23years.Inthebeginning,thecastlewas usedasanimperialpalacebeforeitwaseventuallydeclared ahistoricsiteandwasopeneduptothepublic.Later,Nijo CastlewasalsoaddedtoJapan'sUNESCOworldheritage sitesin1994.

2.KyotoImperialPalace

Until1868,whenthecapitalandemperorweremovedto Tokyo,ThisPalacewastheresidenceofJapan'sImperial Family Thepalaceresidesatthecenterofthecityandis pleasingtotheeye.Moreover,itisalsosurroundedbyother attractivespotssuchasSentoImperialPalace,whichused toserveretiredemperors.

3.KyotoRailwayMuseum

Atjusta20-minutewalkingdistancefromthecityStation, there'stheKyotoRailwayMuseum,oneofJapan'stopthree railwaymuseums.Insidethemuseum,you'llgettowitness morethan50retiredtrains,allrangingfromsteam locomotivestomodernonessuchaselectricandbullet trains.

4.KyotoNationalMuseum

OneoftheoldestJapanesemuseums,thisMuseumwas openedin1897.Currently,ithostsavarietyofexhibitions relatedtoJapanesearcheology,sculptures,ceramics, calligraphy,costumes,andpaintings.Themuseumalso hostsexclusiveexhibitionsthatareoftenbasedonvarious themesthataddtothefun.

京都
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NanzenjiTemple

JapanholdsquiteafewZentemplesinitsheart,andthe beautifulNanzenjitempleisamongthem.Thetemple's historicpresencedatesbacktothe13thcenturywhen EmperorKameyamabuilthisretirementvillaatthetemple andlaterturneditintoaZentemple.Today,anyonecan enterthetempleforfree,however,visitingthesub-temples andtemplebuildingsrequiresyoutopayacertainfee.

NishikiMarket

ThereisareasonNishikiMarketisknownasthecity's kitchen.Whilethestreetleadingtoitisquitenarrow,within themarketyou'llfindmorethanahundredshopsthat exclusivelysellfoodandcooking-relatedthings.This makesNishikiMarketanidealplaceforanyonelookingto explorethecity'sfamousculinaryfavorites,butespecially foodies.

Fushimi

TherearethousandsofshrinesthroughoutJapan,but Fushimiistheleaderofthemall.Locatedinthesouthern

partofthecity,FushimiInariShrineisprominentlyknown foritsthousandsofvermiliontoriigates.Today,people fromacrosstheglobevisittheshrinetoprayforbountiful harvestsandoverallprosperity

GionMatsuri

OneofthemostprominentfestivalsinJapan,GionMatsuri iscelebratedacrossthewholeofJulymonth.Whilethere arevariousfestivalevents,thegrandprocessionoffloatson 117thJulyisespeciallyremarkable.LateronJuly24th, you'llgettoexperiencearelativelysmaller,second processionoffloatsintroducedin2014.

RenownedPersonalitiesHailingFromtheCity

1.TasukuHonjo

Bornin1942,TasukuHonjoisa2018NobelPrizewinner inPhysiologyorMedicine,hesharedtheprizewith immunologistJamesAllison.Hediscoveredaproteinon immunecellsin1992thatoperatedasabrakeonthe immunesystem.Later,Honjo'sstudiesgavebirthto immunotherapiesthathelpedcombatcancer

5. 6. 7. 8.
| May 2023 26

HarukiMurakamiisagloballyrenownedwriter,with bestsellersinJapanandacrosstheglobe.Anaward-winning writer,Murakami'sworkincludesfiction,non-fiction,short stories,andtranslations.Hisworkistranslatedinto50 languageswithmillionsofcopiessoldworldwide.

BornonNovember3,1852,MeijiTennōwasthe122nd emperorofJapan.Atthetimeheclaimedthethrone,Japan wasstillevolvingfromthefeudalpolity,andduringhis reign,Japanmovedfromafeudalcountrytoamodern industrialstate.

moment,heestablishedacardprintingcompanycalled NintendoKoppai,whichprintedHanafudacards.Initially,it wasn'tpopular,butFusajirotriedhishandandmadeit popularbydevelopingcardswithhand-drawnartworkon them.

DishesYourTasteBudsCan'tAffordToMiss

WhileJapanesefoodiswidelyappreciatedacrossthe Globe,therearecertainlocaldisheseveryonemightnotbe awareof.Toremedythat,herearesomeofourpicksfor yourKyotovisit:

FusajiroYamauchifoundedthenow-renownedNintendoin 1889.Here'saninterestingbackstoryforyou:In1791,the JapaneseGovernmentbannedacardgamecalledHanafuda. Whenthebanwaseventuallyliftedinthe1800s,Fusarjiro knewitwashistimetoshine.Tomakethemostoutofthis

Kyotoisfamousforitshighstandardofwater.AndSoba,a Japanesebuckwheatnoodle,requiresgood-qualitywaterto produce.Whileservingstylesmayvary,theSobanoodles arepopularlyservedwithdriedherring.

Obanzaiisatypeofcookingmethodthatincludes traditional,home-cookedJapanesedishesnativetothecity

2.HarukiMurakami 3.EmperorMeiji 4.FusajiroYamauchi 1.Soba&NishinSoba 2.Obanzai
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Thedishcarriesthenaturalumamiflavorsofthedashiand vegetablesforafunexperience.

ThisSushi,alsocalledSabaSushi,isatraditionaldish savoredalloverthecity Tomakethedish,fishismarinated invinegarandlaterpressedwithrice,whichleadstoatasty combinationthatisuniquefromregularnigirisushi.

JapanishometoanarrayofflavorfulRamen.And Tonkotsu,atypeofporkbrothramenisquitehighinthe popularitycontestdespitenotbeingacitynative.Usually, thenoodlesservedareegg-licious,andthebrothis relativelythick,almostgravy-like.Furthermore,thedishis toppedwithagarnishofslicedpork,greenonion,and bambooshoots.Toadjusttheflavorstoyourliking,you mightfindingredientslikesesameseeds,chilipaste,and spicysesameoiltogoalongwiththedish.

Today,greenteaisconsumedallovertheworldforits healthbenefits.China,inthe9thcentury,introducedgreen teatoKyotoforthefirsttimeever.Sincethen,Matcha,the powderusedtomakegreenteahasmadeanappearanceina varietyoftoothsomedessertsallacrossthenation.

KaisekiRyoriisamulti-coursehautecuisinefromJapan. Centuriesago,thedishwasservedatteaceremonies,but lateritfounditswayintootherpopularcircles.Generally, Kaisekidishesarecookedusingaparticularorderorsteps. Butintoday'sworld,dependingonthechef,theflavors acrossrestaurantsmightdiffer.

FactorsThatKeepKyoto'sEconomyThriving

1.

Thecitytodayisahubformanyhigh-techindustries.These advancedindustriesarearesultoftraditionalindustries takingstepstowardafasterandmoreefficientfuture. However,traditionalIndustriesarestillatthecoreofthe economyandremaincompetitiveonaglobalscale.

Thecity-basedcompaniesareactivelyinvolvedinbusiness withover50countriesglobally.OutsideofJapan,these companieshavemorethan1000businessstationsand continuetodeveloptheirbusinessfurther.Kyoto,knownas

3.Kyotosushi 4.Ramen 5.MatchaDesserts 6.KaisekiRyori Technology 2.GlobalBusiness
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| May 2023 30

aninternationalconventioncity,alsoholdsinternationally relevantconferencesandfostersknowledgeand information.

3.CultureandTradition

Kyoto's1200yearsofHistoricexperiencehasgivenbirthto variousculturalandtraditionalpractices.Thecityhasmany worldheritagesites,festivals,andothermediumsof entertainment.Today,morethan40millionpeoplefrom Japanandacrosstheglobevisitthecityeveryyear Amajor creditforthatgoestothecity'stremendousjobat preservingitsnaturalsurroundingsandculturalvalues, makingitanattractivedestinationfortourists.

4.Ecology

Speakingofpreservingnature,thecitypassedaprotocolin 1997,alsoknownas—1997KyotoProtocol.Thisparticular protocolisaimedatreducingtheemissionofgasesthat resultinglobalwarming.Additionally,severalBusinesses fromthecityarealsoinvolvedintheenvironmental industryandareworkingtowardasustainablefuture.

EaseofTravelingthroughtheCity

Thankstothecity'sgridsystem,navigationisabreeze.The localtransportadequatelycoversthewholecity,andwhile

thesubwaylineiseasytouse,itslimitedreachmightcause aheadacheforsome.Forthoseofyouwithsubway troubles,thebusnetworkmightbetherightchoiceforyou. Thegreenbusesareconvenientandreachthecentralparts reasonablywell.However,toreachthecityoutskirts,you mightwanttotakethewhiteBusServices.

Ifnoneoftheseoptionsworksforyou,therearenumerous taxisallacrossthecityreadyforyoutohopinto.Whether you'reatthestation,onthestreet,oratoneofthetouristy spots,gettingtaxisisrarelyanissue.

ACompleteExperience

Kyotoattractsmillionsofpeoplefromacrosstheglobe everyyear,anditiseasytoseewhy.Oneofthereasons whythecityissuchatouristmagnetisitspreservedrich historyandculturalvaluesworththousandsofyears.In addition,italsoembracesbeautifulstructures,easy commutingoptions,anddeliciousfoodchoicestoindulge thatmakeyouwanttosettleinthecityfortheforeseeable future.

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MEERA S

STRIVING FORABETTER SOCIETY

MEERA S MEERA S MEERA S MEERA S MEERA S MEERA S

| May 2023 34
“I am a committed social change maker and I believe in what I do that includes empathy, sensitivity, and creativity to mobilize grassroots people as leader of their communities.”

ATPATHY

ATPATHY ATPATHY www.theenterpriseworld.com | 35

Inthedecadestofollow,women

havetimeandagainprovedwhy theirdecisionmattersthemostin theboardroom.Beitleadingagreat companytogreaterheights,oreventhe smalleststepasstartingasmall companyandmakingitbiginthe market;womeneverywherehave proventobeabeacontoallthosegirls outtheredreamingofstartinga business,ofaskingforwhatthey deserveandsimplybeingthe ambitiousselves.

FeaturingfortheCoverStoryofThe EnterpriseWorld'sthisissueofThe MostInfluentialWomentoWatchin 2022isMeeraSatpathy,avisionaryon apathtochangethereality

TheLeader,theExcelsior-

Theentrepreneursinthesocialsector mustplaytheroleofchangeagentsby adoptingamissiontocreateand sustainsocialvalueforthegreater goodofsociety,recognizingand relentlesslypursuingnewopportunities toservethatmission,engaging themselvesandtherightkindofpeople intheprocessofcontinuous innovation,adaptation,andlearning, actingboldlywithoutbeinglimitedby resourcescurrentlyinhand,and exhibitingaheightenedsenseof accountabilitytotheconstituencies servedandfortheoutcomescreated.

Entrepreneursinthesocialsectormust pursuesocialinterventionsandnovel applicationsthathavethepotentialto solvecommunity-basedproblems. Theymusttakerisksandputeffortinto creatingpositivesocietalchanges throughtheirinitiatives.Theymust believethatthispracticeisawayto connecttheirlife'spurpose,helpothers findtheirs,andmakeadifferenceinthe world(allwhileekingoutaliving).

Theyareinbusinessforthegreater

socialgoodandnotjustthepursuitof profits.Theymustseektoproduce environmentallyfriendlyproducts, serveanunderservedcommunity,or focusonphilanthropicactivities.Yet, theymuststillbefinanciallysavvyto succeedintheircause.Forthis,they mustbewellversedinmakingtough decisionsinlifethatneedcourage.

HowMeerachangedSukarya-

ThejourneyofstartingSukaryahas beenoneofthemostlife-changingyet challengingjourneysforMeera.Itis herjourneywhereshegraduatedfrom beingawifeandmotherofthree childrentorunninganadvertising agencyinherearlyfortiesforalmost 15years.

Bythattime,shewasrunningtwo differentkindsoforganizations,one

fortheprofit,andotheranon-profit. ButMeera'sgreatercallingandher heartwasinservingtheneedy

Sukaryawasborntoimprove maternal-childhealthandnutrition withaspecialemphasisonanemiaand malnutrition,reduceIMR[infant mortalityrate]),Genderequality/ Empoweringwomenasperthe MillenniumgoalssetbytheUN reflectingthemostpressingissues prevalentinoursocietythenandeven now

Meeraalwaysbelievedthatproblems couldnotbeseeninisolationasall developmentissuesareclosely interconnected.Thatiswhymostof Sukarya'sinterventionsaredesigned multi-prongedandintegrated.

Shefeelsthatdevelopmentand desirableresultscannotbeachieved alone.Everybodymustplayacrucial role--government,civilsocieties, communitystakeholders,andother influentialpersons.Itrequiresa collaborativeapproachandcollective effortstoyieldmoresignificantresults.

Overtheyears,Sukaryahassetthe paceasadevelopmentalorganization advancingthecauseofunderprivileged women,children,andadolescentgirls, morethansixmillionofthemsofarin 600plusvillagesandabout120slums, eliminatingbarriershinderingtheir social-economicprogressandenabling themtoliveabetter,healthier,and successfullife.

TheFoundingStonesofSukarya-

EvenAfter75yearsoffreedom, womenandgirlchildrenarenottreated equallyinIndia.Women'shealthand educationarenotofpriorityforthe policymakers,business,community, andelectedleaders.Womenincities, peri-urbanareas,andvillagesstruggle

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“The journey of Sukarya has taught me what a social entrepreneur is, and what power one holds to change the minds of many.”

dailytolivetheirlivesunderdomestic violence,sexualabuse,illhealth, forcedmarriages,andnoincome.So, citizens,authorities,andwomenmust considertheirsituationsseriously

Talkingaboutwomen'sempowerment iseasyinboardroomsandpolicymakingsessions.Butimplementingit atthegrassrootslevelefficientlyand effectivelywithaccountabilityisa differentballgame.

Non-profitslikeSukaryashouldjoin handswiththegovernment,otherCSR donors,andfundingagenciesto provideastructuralandeffective actionplantobattle,preventand controlanaemia,ensureANCandPNC care,andpreventmaternalmorbidity, andinfantmortality,andmalnutrition.

However,behaviouralchanges,socialculturalfoodhabits,andacceptance andunderstandingoflow-cost nutritiousmealsarefewknowntipsto fightmalnutrition.

Therehastobeacontinuouspublic healthplantotacklepandemicslike Covid.Therealsomustbeastrong realizationthatCOVID-19has compoundedmanifoldthenutritionrelatedchallengesbutgivingupatthis criticaljunctureisnotanoption.

Ifwomen,especiallythosepregnant andchildrenbetween5-60months, needednutritioninterventionsbefore COVID-19,theyneeditmuchmore nowthanever.Forchildren'sfuturein India,stoppingCOVID-19and stoppingmalnutritionareequally

importantandurgent.

ChangingtheParadigms,OneStep ataTime-

WithSukarya,Meeraisheretoinspire people,especiallywomenandchildren, whoareunawareandlackinformation. ItisveryinspiringtohearwhatPrime MinisterModisaidinhisnational addressonthe76thIndependenceDay -"Thenext25yearsisgoingtobethe goldenerafor"NariShakti"(women empowerment).

Sukarya,awoman-led,women-centric, andwomen-focusedorganization,has beenastrongadvocateofwomen's empowermentsince1998.Theteam placesthematthecentreofthe developmentcurve,equippingthem

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witheducation,lifeskills,training,and careeropportunities.Sukaryaworks withwomenattheindividual/group leveltobuildtheirself-esteemand self-worth.That'showtheyhavestood byourcommunities,whichmost impactfullycameintoplayduringthe COVID-19pandemic.

Achangecanbeginanywhereandcan impactmany.Nonethelesstheytryall thetimetoreachouttovariousdonors, agencies,andauthoritiestoevokethe spiritofgenerosityfortheneedy

ChallengingtheChallenges-

Initially,thechallengeswere:

Thesociety'snon-acceptanceof Ÿ NGOsasaseriousprofession.

Ÿ

Underminingourintegrity

Notbeingabletogetaqualified Ÿ workforce.

Nodonationapproachinour Ÿ community.

Lackofconsistentresourcesand Ÿ funds.

Weliveinanagewhencharityhas becomeabusiness,andNGOshave beenpubliclyquestionedontheir integrity.Yet,Sukaryastandsalonein

itsdirectandhumanapproachtosocial service.Thisisfurtherunderlinedby itscommittedsystemanditsbeliefin focusingonwhat'sessentialtogive backtosociety

Thereweremanyfailuresalongthe way.Neitherhasitbeeneasytowork inthischallengingterraintoshow resultsandimprovetheconditionsnor hasiteverbeeneasytorunthe organizationfull-fledgedwithlessor nofunds.YetMeerafoundherway throughhope.

AlongwiththeNationalFamilyHealth Survey4(NFHS4)report,the governmentannounced'Poshan Abhiyaan",thenutritionpolicy Asa result,Sukarya'snutritionprograms haveundergonetremendousgrowth, witnessingincreasedawareness, acclaim,anddemandforitsprograms inIndiaandgloballyforfillingthe healthandgendergapamong marginalizedcommunities.

BecauseofSukarya'sconsistenteffort andoutcome,theyareatthispivotal momentfortheorganization.Sukarya alongwithSukaryaUSAandother empatheticvolunteersfromMicrosoft, SalesforceandT-Mobilehaveworked

closelywithlocalbusinessesand corporations.Thiswasparticularlytrue duringCOVID.

Asaresult,theycouldgofrom strengthtostrengthwhileatthesame timeexpandingtheiroutreachtomore significantcommunitiesfighting anaemiaandmalnutrition.

Furthermore,thesamewillbean integralpartofthisnextphaseof Sukarya.With57%ofthetotalwomen populationbeinganaemic,40%of adolescentgirls,and67%ofchildren between0-5years,itisahugetask ahead.

BuildingtheTrust,GrowingAheadSukarya’smostvaluableassetsare:

Acommittedandfocused Ÿ leadership

Sincereandhardworking Ÿ volunteers, Compliancewiththegovernment Ÿ policyandprograms

Teamsofprofessionalworkers Ÿ formthesocialdevelopment sector,and TrustfromtheCommunities Ÿ

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Theexperienceofbringingtogether supporters,stakeholders,donors,and governmentagenciescreatessynergies beyondboundaries,enablingthe organizationtoimplementandexecute programsandlookforpositive impacts.

“I am proud to say today that not only new supporters are reaching out to us as partners, but researchers and experts are also proposing to work on our methodology of implementation.”

Sukaryahashavebeenenablingtensof thousandsofwomenandadolescent girlsinthevillagesandslumstomake theirowndecisionsandactionsfor theirhealth,nutrition,economic freedomaswellastheirchildren's health,education,andwell-being.

TappingintoMaternal-ChildHealth andNutritionwithSukaryaSukarya’sMCHNprogramaimsto improvethematernalandchildhealth (MCH)statusofmothersandinfants, reduceinfantmortalityrate(IMR)and morbidityamongstchildrenand mothersandimprovetheoverall knowledge,attitude,andpractice (KAP)ofcommunitiestostrengthen ourcountry

Thefirstgeneralhealthcampsinand aroundtheslumsofDelhiandGurgaon werefundedandsupportedbylikemindedindividualdonorssince1998. Today,Sukaryaisknownforitsworks onurbanslumhealthaction Ÿ programinDelhiandGurugram,

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“We had begun this humble journey of 24 years with a few handfuls of volunteers and supporters. It was not at all easy.”

ruralcommunityhealthaction Ÿ programinHaryanaand Rajasthan, knowledge-basedinterventionfor Ÿ reproductivehealthadvocacyand action,aninterventionstudy amongadolescents,pregnantand lactatingmotherstoreducethe prevalenceofanemia(a contributoryfactorofmaternal morbidity&mortality), educationonwheelsforslum Ÿ children, genderequalityprogramfor Ÿ adolescentgirls,and theempowermentofruralwomen Ÿ throughSelfHelpGroups(SHGs) andentrepreneurshipbuilding.

AStepAhead-

Tomaketheprogramssustainableand tosupportdecentralizeddevelopment, Sukaryaworkscloselywith governmentofficials,governmentappointedsocialworkers,religiousand communityleaders,villageelders, women,andmenatthegrassroots level.Alltheirdevelopmental strategiesarebasedontheneedofthe communitiestheyserve.

“Currently, I have two things in mind: first, to have a developmental plan, and the other is to make our programs sustainable while reaching out to more marginalized communities.”

Withthegrowingneedtodealwith troublesomehealthconditionsof

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“Sukarya treats food and nutrition as the most powerful tool to ght malnutrition conditions in women and children.”

womenandchildren,Meera's Ÿ priorityistohavetrainedand dedicatedworkers.Itmustfightto reducethepercentageofaffected anemicmothersandchildrenand empowereachadolescentgirlfor theireducationandeconomic independence.

Meeraintendstoprepareanissuebasedstrategytoaddressanemiaand malnutritionformothersandchildren andgiveequalimportancetogender equalityinthecomingyears.Andthat requiresthehelpoftechnicalexpertsof ourcountryandifneedbefromother countriesaswell,whocanalsohelp monitortheprogress.

Thereisaneedofsupportfromthe

governmentatvariouslevelsto providemorerigoroustrainingtothe beneficiariesinthedeprivedareasto pushgovernments'existingschemes forward.Additionally,theteamshould continuewithanobjectiveof responsiblesocialdevelopmental behaviour.

“Imustlookintovariousbarriersand roadblocksinapproaching philanthropicorganizationsand developaneffectivecommunication plantoraisefunds.Thiswillenableus tohirequalified,experiencedstafffor digitalization.Allsaidanddone,Idon't wanttosetaspecificmilestone becauseitiseasiertosayso.Yet,I havemilestogobeforeIgivewomen andchildrentheirbasicrightofhealth

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“My biggest tool is to have faith in myself to do what I do.”
| May 2023 44

esladidn'tinventtheelectriccar,nordidElonMuskestablishTesla.TButtoday,bothhavebecomesynonymsandrepresenttheEVindustry globally.Whilethatistrue,itisquiteeasytooverlookbehind-the-scenesstuffthatwentintomakingitthegiantoftoday. Toanswerthe“whofoundedthecompanythen?”question—itwastheduoof MartinEberhardandMarcTarpenning,SiliconValleyengineers.In2003,they foundedthecompanyinSanCarlos,California,andnameditafterthefamous physicistNikolaTesla. UntilTeslapopularizeditin2008,nootherautomotivemanufacturertook noticeofelectriccars.Atitsdebut,thecompanytooktheEVindustryby storm,itlaunchedtheRoadster.Soonenough,thesporty-lookingcarbecamea hit,withHollywoodstarslikeGeorgeClooneyamongothersorderingtheir ownRoadster. Attheorigin,thegoalwastomakeElectriccarsthatarebetter,quicker,and morefuntodrivethangasolinecars.Now,sustainableenergyhasbecomethe needofthecentury.Andwithissuessuchasglobalwarmingmakingthings unfavorable,electriccarswiththeirzero-emissioncharacteristicareanideal

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substituteforgasolinecars.Expandingon sustainableenergy,thecompanyhasestablishedits presencewith400+storesandgalleries,about100 servicecenters,and30,000+superchargersaround theglobe.

WhyPeopleLovetheBrand?

TherenownedEVmakerhasahugefanbaseacross theglobe.Everwonderedwhy?Hereisalistof thingsthatcouldexplainwhytheEVgianthassuch acultfollowing:

1.

ShowingthatEV≠Boring

Whenyouthoughtofelectriccars,thenotionwas thattheyarelowmileage,slowercomparedtotheir gas-poweredcounterparts,andingeneralmeh. However,Teslasingle-handedlychangedthose opinionswiththelaunchoftheirfirstcar,The Roadster

TheRoadsterlookedsportyandluxurious,was exhilaratingtodrive,androckedacomboof impressiverangeandspeed—allthethingsthatwere unheardofinanEV Afterthelaunchofthe Roadster,alltheotherautomotivecompaniesalso startedkeepingtheireyesontheEVindustry,with manycomingupwiththeirownEVvariants.

2.

Self-DrivingCars

AlthoughtheaccuracyofAutopilotisdebatable,the factthatyourcarcoulddriveyoutoyourdesired location,withouthumaninputwasboundtocatch someeyeballs,andsoitdidatthetime.Itsounded cool,turningmanyintoloyalfansofthebrand.

3.

TheSafetyQuotient

TheU.S.EVmakerhasmaintainedaveryhigh ceilingforthesafetyofitscars.NationalHighway TrafficSafetyAdministration(NHTSA),hasrated thecompanywith5starsineverysinglecategory, barringtherollovertestsection,whereitreceived4 stars.

4.

WebbingtheSuperchargingstations

Makingrecharginghassle-free,Teslahasknitteda webofsuperchargingstationsaroundtheglobe.It remainstheonlybrandofferingasuperchargeEpowerconnectiontoday,enablingyoutofullyjuice upyourcarinmere30minutesatanyofitsstations.

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5.

The'Elon'factor

Formany,ElonMuskisTesla,andvice versa.Sincetheverybeginning,Elon madehisbeliefsinthecompanyclear, investing$6.5millionwaybackin2004. Wouldthecompanystillbeinthishigh positionifitweren'tforElonandhis vision?Well,that'satopicfordebate. WhileyouropinionofEloncouldvary, hiscontributionstoTeslaalongwiththe scienceandengineeringfieldarehardto ignore.

AnImprovedOutlookon Sustainability

TryingtotackleGlobalWarming,the brandhasbeenakeyfactorinthe transitiontowardsustainabilityglobally, helpingpeoplemoveawayfromburning fossils.Inthepursuitofsolvingthis problem,thecompanyhasbuiltproducts toreplacesomeofthemostpollutionemittingelements.Here,weare highlightingsomeofthekeyproducts thatimpacttheenvironmentpositively.

1.

Batteries

Thebrandusesadvancedlithium-ion batteriesinitsproducts,beitelectric carssuchastheModelS,orenergy storageproductslikethePowerwalland Powerpack.Thesaidbatterieshave changedthefaceoftherenewable energyindustry,enhancingthe adaptabilityandstoringcapabilityofthe energyproducedbyrenewablesources suchassolarandwind.

2.

ElectricVehicles

Alongwithbeingoneofthesafest,the carsarealsofuntodrive.Afterthe launchofitsfirstelectricvehicle,the brandmadeamassiveimpactonthe wholeEVindustry,catchingthe attentionofthewholeworld.With energygenerationandstorageproducts workinginsync,thecompanywantedto augmenttheimpactofelectricvehicles foragreenerfuture.

3.Solar-powered Teslahasadecoratedsolarportfolio, withproductslikesolarpanels,solar roofs,andthesolarinverter Withthe productionofsolarenergy,thecompany makesadifferenceintheresidentialand commercialspaces,solvingtheneedsof theindustriesalongtheway The company'sacquisitionofSolarCityin 2016wasalsoakeysteptowardthe solar-poweredfuture.

4.Open-SourcingPatents

In2014,thecompanyannouncedthatit willopen-sourceallitselectricvehiclerelatedpatents,helpingother manufacturersintheirEVdevelopment. Thisshowcasesaselflessapproachamid thecut-throatcompetitioninthe automotiveindustry TeslaStatsthatmightSurpriseyou Curioustoknowthenumbersbehindthe brand?Wegotyourback.Wedidsome number-diggingforyouandhere'swhat wefound.

1.Numberofemployees:AsofMarch 2023,thecompanyhas1,28,290 employees

2.TotalCarsProduced:In2022,the companyproducedatotalnumberof 1,369,611cars

3.TotalCarssold:AsofMarch2023, thebrandhassoldmorethan3,600,000 vehicles.

4.Revenue:Thecompanysawan increaseof51%YoYrevenue,takingit to$81.462billionin2022

5.BrandValue:Themostvalued automotivebrand,Teslahadabrand valueof$66billionasof2023

6.MarketCap:Asthe7thmost valuablecompanyintermsofmarket cap,thecompanyisvaluedat$604.03 billion

7.MarketshareintheUS:Inthe UnitedStates,ithasamarketshareof 68%

8.EnergyDeployment:Asthe companyprimarilyfocusedon sustainability,thebranddeployed6.5 GWhofenergy,asof2022

Source:Demandsage

NoDepartment,onlyMarketing

Wehavesomenewsforyou.Asit turnsout,Teslahasnoadvertisingor marketingdepartment.However,not havingamarketingdepartmentdoesn't meanyoucan'thaveagreatmarketing strategy,andthebrandshowcasesit perfectly Whilewedon'tknowthe exactamountthebrandhasspentonits marketing,herearesomeimportant strategyelementsthatcouldhelpyou getadeeperinsightintoitsmarketing.

1.Everythingrevolvesaroundyou

Muchliketheothermarketing strategies,atthehelmofTesla's marketingis'you'—theaudience.The companyreliesonbuildingan emotionalbondwithyoutostrengthen yourrelationshipwiththem,thus increasingbrandpresence.

2.Innovationleadingthecharge

Thecompanyisalwayskeenon developinginnovativeproductstooneupthepreviousdrivingexperience.To achieveitsgoals,itspendsbillionsof dollarsonR&D.Whetherit'sthe sentrymodereportingtheweather threatstoyou,orthemuch-talkedaboutAutopilotfeature,theinnovative solutionsensurethattheaudience maintainstheirinterestinthebrand.

3.Eye-catchyReferralPrograms

Tellyourfriendaboutus,andgeta reward,that'sreferralprogramsina nutshellforyou.Thoserewardscould beanythingfromaccessories,free

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servicingofyourcar,andsoftware updates.Referralscouldworkwonders toleadmorepeopletoabrand, alludingtothis,thebrandhas conductedmanyreferralprogramsfor manyyears.

4.ElonMuskandtheWordof Mouth

“Whatmessageisyourbrand sending?”“Whatstorydoesittell?” Thesearesomeoftheadditional questionsthatmattertocustomers. Havingsaidthat,nothingquitegives youaFOMOlikeyourfriendora familymemberravingaboutthenewly boughtcartheylove—That'sthemagic ofwordofmouth.

Asisthecasewithmostthingsrelated tothebrand,ElonMuskplaysa significantrolehereaswell.From makingheadlinesfortweeting,to buyingthewholeTwitter,hisjourney hasbeenarollercoaster Asan influentialfigurewithmillionsof followers,Histweetscanhaveahuge impactonthecompanymentionedin thesaidtweet,directlyorindirectly.If youaskus,thiscouldalsobe consideredanexampleofwordof mouth.

ElectrifyingCompetition

Astheworldismovingawayfrom gasoline-poweredcars,manyhave startedswitchingtoelectric.Thebig playersintheautomotiveindustry —Volkswagen,GeneralMotors,Ford, Hyundai,andothersarerapidly makingwavesintheEVspace. However,ElonMusksays,thebiggest competitionforhiscompanycomes fromChineseEVmakers.WhileElon hasn'tmentionedanyspecificnames, webelievethoseChineseautomakers couldbeBYD,Nio,andXPeng.

3ProductstoLookoutfor

Note:Weareassumingthatthese productswon'tgetdelayedagain,for whateverreason

1.Cybertruck

ExpectedRelease:2023-YearEnd

Withconstantdelaysmakingaregular appearance,theCybertruckhasbeen hypedforquitesomenow Andifyou followTeslaandElonMusk,you've probablywitnessedtheinfamous hammertestfailmorethanonce. However,Cybertruckisthemost powerfultooltheyhaveeverbuilt. Madewithpeakdurabilityand

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passengerprotectioninmind, Cybertruckalsohasanimpressive drivingrangeofmorethan500miles. Whilethereleasedateisyettobe confirmed,thecompanyaimstostart deliveriesinQ3,2023.

2.Roadster

ExpectedRelease:Beginningof2024

Hereisanotherdelayedproduct,the Roadster Togiveyouaperspectiveon thedelay,peoplehavebeentalking abouttheRoadstersince2016.Elon,in atweetpostedin2021,saidthatthe Roadstershouldshipin2023.The

officialwebsitesaysthattheRoadsterwill beanall-wheeldrive,withaseating capacityof4people,italsomentionsthat thecarcouldgo620milesonasingle charge,andcouldrockatopspeedof250 miles.

3.Model2babyEV

ExpectedRelease:2024or2025

Affectionatelycallingyourcar'baby'isn'ta newphenomenon.However,thismightbe thefirstinstanceofthebranditselfhaving 'baby'initsofficialname.Iftherumorsare true,thecarwillcostyouaround$30Kand willnotbeavailablebefore2024.

EarningtheAdorationofthe world

Teslaisoneofthemostadored brandstoday Withaclearvisionof makingsustainabilitythenew norm,itissurelymovingtoward achievingit.Whileviewsaboutthe companyoritsCEOmaydiffer, whenitcomestoEVs,itwouldnot beanexaggerationtosaythatthis is'TheBrand'thatingrainedthe beliefintheheartsofpeople that—thefuturecouldbeelectric.

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R.K. Behera

An Influential Business Leader

Technologyisatitspeakall overtheworld.new inventionsandconstant developmentineverysinglesectoris duetoupgradationoftechnologiesand constantdemandofsimpleandtime savingequipment.Fieldslike Automobiles,Farming,etchave developedrapidlyinlastfewdecades asaresultuprisingofnew entrepreneursisunstoppable.Business sectorandnumberofentrepreneur’s haveakeyroleinIndia’srisingGDP. Expansionofengineeringsectormade ahugedifferenceindevelopmentover alltheothersamelinkedfield.Overa periodoftimemanualthingsgot changedintoequipmentandgradually leadingtoaworldfullofroboticsand operationalengineeringequipment.

Mr.R.K.Beheraisoneofyoung Indianentrepreneurfromhometown oftheworld-famousTatagroup.R.K. BeheraandhisbrotherS.K.Behera togetherwereveryinspiredbythe Tatagroupandusedtoseetheirfuture inthem.Boththebrothersestablished RSBin1975andtodaythesmall start-upisaglobalcompanyowning twobranchesinUSAandMexicolike countries.

FeaturingforTheEnterpriseWorld’s thisissueofTheMostSuccessful BusinessLeaderstoWatchOutisMr R.K.Behera,whohassetoutan exampleofhardworkand determinationtogetherlypaysoff.

RSBisaglobalengineering institution,foundedin1975bytwo

bubblingandenterprisingyoung brothers,MrRKBeheraandMrSK Behera,fromJamshedpur,hailing fromahumblemiddleclass background,withapassionand dedicationtodosomethingdifferent, totraverseapathhithertountraveled. Theydreamtonlyrealities.Their start-upventurehadaverylittle financeofRs15,000/-borrowedfrom hisfather,butwithlotsoffamily supportandhumanvaluesimbibedby theirparents.

GrowingupinJamshedpurinthe midstofsuccessfulTataindustries andvaluesystem,thebrotherswere deeplyinfluencedandinspiredbythe entrepreneurshipofTataandtheir ethicalvaluestopeople,societyand

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theenvironment.Theirupbringing echoesinallthattheyhave accomplishedsofarandallthatthey dreamttocreate.

Journeyingthroughroughterrainof volatilebusinessswings,brothers withstoodstormstoaccomplishwhat theydreamt. Withinitialseedcapital ofmereRs15,000,RSBtodayina spanofmorethanfourdecades, carvedanicheinglobalarena. Presently,ithas13manufacturing plantsspreadover7locationsin India,namelyJamshedpur (Jharkhand),Pune(Maharashtra), Dharwad(Karnataka),Chennai (TamilNadu),Pantnagar (Uttarakhand),Cuttack(Orissa)and Lucknow(UttarPradesh);andone eachinHomer(USA),andSilao (Mexico).Nownotonlythebrothers’ standvindicatedanddelighted,the societyatlargealsostandsbenefitted. OneplantundercommissioningatSri City,Telegana.

RSBoperatesintwoverticals,namely AutomotiveandCMI(Construction, Mining&Infrastructure)Equipments &Aggregates.

IntheAutomotiveVertical,RSBisa leadingglobalmanufacturerof PropellerShaft/SteeringSystems& Components,anarrayofAxles includingFrontAxle,TrailerAxle, TractorAxle,DummyAxle&Axle Beam,FullyFinishedGears,Shafts, Hubs&Sleevesandpassengercar steeringsystems,vizManual/Power SteeringGears,SteeringRack& Pinion,TieRod, Hydraulic/AluminumPumps, TransmissionComponentslike DifferentialCases,YokesandCarriers formediumandheavycommercial vehicles,passengercars,tractorsand lightcommercialvehicles.

IntheCMIsegment,itisaleading manufacturerofheavyfabrications andaggregateslikeFrames,Arms, BoomsandBucketsforexcavators, backhoeloadersandfrontend loaders.

AllplantsofRSBiscertifiedforISO9000/IATF-16949forQuality,ISO 14001(Environment)andISO 45001(Health&Safety).

RSB’sIndianandoverseascustomers areleadingIndianandglobalOEMs likeTataMotors,TataHitachi,Ashok Leyland,Mahindra&Mahindra,John Deere,Fiat,Ford,Allison Transmissions,AmericanAxle,Eaton, Magna,GKN,Daimler,Renault Nissan,Kamaz,Caterpillar,Terex, JCB,Kobelco,,KomatsuandGE, Volkswagen, PSAPeugeotCitroen, etc amongst others.

In2006,RSBmadeitsfirstforayinto overseasandacquiredMillerBrothers inMichigan,USA.Itfurther expandeditsglobalfootprintby settingupagreenfieldprojectin Mexicoin2011.

InNov2013,RSBjoinedtheselect bandofeliteglobalqualitycorporate afterhavingbeenconferredwithone oftheworld’shighestawardsin TQM(TotalQualityManagement), DemingPrize–oneamongstfew Indianautomotivecompaniestoget thisaward-byJUSE(Unionof JapaneseScientists&Engineers)at Tokyo,Japan,forachievingall-round businessexcellence–aglobally accreditedmandateforhighest productqualityandservice.

InDec2019,FourManufacturing PlantsofRSBTransmissions(I)Ltd,, UnitI,II,III&5WCatJamhedpur, weereconferredwithTPM(Total ProductiveMaintenance)Excellence

Award,CategoryA, oneofthe highestglobalawardsinProductive Maintenance,by JAPAN INSTITUTEOFPLANT MAINTENANCE(JIPM),Japan. RSBhasthusjoinedtheselectband ofeliteglobalcorporateinquality& productivemaintenance.Itisonlyone inEasternZoneofIndiatobagthese twoawardswithTataSteel.

Servingwithhumilitywasintheir DNAforBeherabrothers,inherited fromtheirfather.Theybelievedright frominceptionthattruehappiness comeswhenthegoodfortuneis sharedwiththosewhoarenotas fortunateasweare.Therefore,they madeCSRanessentialfabricof businesslifewithhumbleendeavour tothinknotjustfromheads,butalso fromtheheart.Theybelieved businessofbusinessisnotabout makingmoney,butcreatingsocial valuesanddopublicgood–an obligationbeyondtherequirementof lawtopursuelongtermbusiness goalsthataregoodandbringabout positiveimpacttothesociety. Brothersservedunder-privilegedof societyinEducation,HealthCare, Sports,EnvironmentGreenInitiatives andWomanEmpowermentwithall humilityanddiscreetsilence.They dedicatedRSBFoundationinthe serviceofsocietyandhumanityto raisetohigherlevelsinthepursuitof theirrichtradition.

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FEARS

YOU NEED TO OVERCOME AS AN ASPIRING ENTREPRENEUR | May 2023 58
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AS ENTREPRENEUR S

FearToOvercomeasAspiring Entrepreneur

In2021,51.8%ofUKentrepreneurs fearedfailure,withpercentagesin otherleadingeconomiccountriesbeing similar.

Wouldyouliketohaveabusinessbut areafraid?Ordoyoufeellikeyou havetodoitallandarescaredthatit willbeoverwhelming?Whenyoustart abusiness,youareresponsiblefor humanresources,marketing, production,andsales.Thephonecalls keepcoming,andsododuedates.

It’snormalandevenhealthytohave fearsasabusinessowner.Still,you canovercomethemwithstrategies

learnedfromothersuccessful entrepreneurswhowereterrifiedinitially. Herearesomecommonentrepreneur FearToOvercomeasAspiring Entrepreneurandadvicethatmighthelp youkick-startyourstart-up.

HereAresomeFearsToOvercomeas AspiringEntrepreneur:

1.Fearofputtingyourselfoutthere Manyentrepreneursarescaredofwhat mighthappen—ifit’sgoingtoturnout rightorifthey’lllosemorethanthey’ll gain.Onecommonfearisthatof exposingyourselfanddiscoveringothers don’tthinkyourideaisasgoodasyou thinkitis.

It’scrucialtorememberthat entrepreneurship,justlikeitinvolves reward,impliesrisk,too.Before presentingyouridea,ensureyou’re wellinformedandresearched.Ifthe fearpersists,takesmallerstepstoget usedtoitandattendsomestart-up networkingeventstogaincourageor industrytradeshows.

Shynesscanbeanotherfactorof stress.Rememberthatfailureis fantasticbecauseitshowsyou’vehad thegutstotrysomethingmore significant.Manysuccessful entrepreneurshavefaileduntil they’vesucceeded,butthey’ve learnedalotwhentheyfailed, comingupwithevenmorerewarding

| May 2023 60

projectsthanunsuccessfulones.

TakeFord’sexample:thecompany’stwo carcompaniesfailed,leavingHenry Fordbroke.Butthatdidn’tstophim fromfoundingFordMotorCompanyand perfectingautomobileassemblyline manufacturing.Hebecameamongthe mostfamousmenintheworld.Aneditor firedDisneybecausehehad“nooriginal ideas”andlackedimagination,andlook wherethecorporationisnow

2.Fearofdeadlines

Deadlinepressureiscommoninevery industry,asaretheemotionsassociated withashortageoftime.Butthereare waystominimizetheanxietyandstress ofapproachingduedatesthatwill prepareyoutomeetthem.

Agoodtipwouldbetoreverseengineer yourtimeframetomanageyour expectationsofyourselfandothers.Start fromtheendofthetaskandvisualize howmuchitwilltaketoknowhow muchtimeyou’llneed.

Additionally,sometoolshelpyougather dataeffectivelytoknowwhattask requiresimmediateaction.Intheeraof instantgratification,clientsand employerswantthingsdoneASAP,but you’renotarobot.However,youcan takeadvantageoftechadvancesto managetasksbetter.

Expensetracking,clientbilling,timeoff bookings,documentsigning,andsimilar tasksarefarfrombeingthemost excitingpartsofowningabusiness,but youcanuseagreatonlinesystemfor them.You’lltrackyourprofitabilityto seewhereyourfirmisgoingandrecord data,whetheryou’reaproject-based, service,manufacturer,orrecruitment agency

3.Fearofchange

It’sinhumannaturetofearchange becausethehumanbrainishardwiredto

resistit.Modificationcanbe frighteningtomostindividuals,evenin non-businesscircumstances.Itcanbe perceivedasadangertoone’scurrent stateofaffairs,andyouareno exceptionasanaspiringbusiness owner.Butanxietyaboutthefuturedue toyourfearofchangemayleadtoa restrictedmentality.

Changeisunavoidable,andto overcomeyourpanic,youmust evaluatethesituationathandand decidewhetherthenextstepisworth therisk.Makingeducateddecisions canhelpyouwelcomeprogressand innovationandacceptandnormalize thefearofchange.Andwhateveryou do,youmustovercomeyourfearof failure.Thisiseverywhere,butthe irrationalbeliefthatmakesyouavoid risksbecauseyou’reafraidofthe outcomeisn’tahealthymindset.

Whileit’snormaltohavedoubtsand fearsatthebeginningofanewproject, manyofthemcanbeunfoundedand manyFearToOvercomeasAspiring Entrepreneur.

4.Fearoftheunknown

Everyentrepreneurhastofacetheir fearoftheunknownatonepointor another Youcan’tknowwhatyou’re doingallthetime,andthat’sfine; nobodywasbornaCEO.Whileitcan befrighteningtoberesponsibleforthe resultevenifyou’veneverdoneit beforeortakenonanewproject, rememberthatthebestbusinessowners knowtheycanfindsolutionstoevery problem.Youcanacquireit,too, throughcourses,determination, experience,and,lastbutnotleast,by learningfromothers(CEOs,financial experts,employees,andcustomers).

Tosucceed,youhavetorisetothe challengeandfacethefearofnot knowingwhatyou’redoing.“Andhow willIlearneverythingIneed?”you

mayask.Startingwithsimilarsmall projectsyoucanlearnfromand proceedingwithbiggeronesasyougo alongisagoodstart.

5.Fearofresponsibility

Youmayberesponsibleforyourown livelihoodasabusinessowner,which isfrighteningenough.Butyoumay alsobeaccountableforsupportinga familyand,asyourcompanyexpands, foryouremployees’livelihoods.That canbealottotake,butyoucanhandle itwithgooddecision-makingand carefulplanning.

Setshort-termgoalsforrevenueand avoidthe“get-rich-quick”mentality. Youmightthinkyourideawillboom, butyoumustalsoconsiderthe opposite.Youhavetobeabletomake adjustmentsonyourtrackand understandwhatyouneedtobringin tohireanewemployee,takinginto considerationbenefitsandothercosts.

6.Fearofdebt

Whenyoufundyournewventure,you mayrealizethatcostsexceedyour budget.Determiningwherethefine lineisbetweenspendinggoodmoney onbaddecisionsandinvestingmoreto getoverahumpistricky

Beforeyouconsiderborrowingmoney foryourfirm,askyourself:“DoIneed fundstoexpandmyalready-profitable firm,ordoIwantthemtoputbehinda serviceorproductthat’sstill unproven?”

Ifyoufeellikebeingasuccessful businessownersuitsyou,thesefears shouldn’tstopyouandFearTo OvercomeasAspiringEntrepreneur. Butifovercomingthemfeels impossible,maybethere’ssomething elseyou’dbebetteratthan entrepreneurship.

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