Most Influential Leaders In Finance Industry 2023

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F r o m E d i t o r ’ s D e s k

Financeleadersarereshapingthefinancialindustry,drivingpositivechangeinprofoundways. Withtheirvisionarystrategies,commitmenttoethicalpractices,andembraceoftechnology, theseleadersaresteeringthesectortowardabrighterfuture.Theyprioritizetransparency, accountability,andsustainability,fosteringtrustamongstakeholders.Byleveraginginnovationlike fintech,blockchain,andAI,theyareenhancingefficiencyandcustomerexperiences.

Moreover,they'rechampioningfinancialinclusion,makingservicesmoreaccessibletounderserved populations.Financeleadersarenotjustnavigatingtheindustry'scomplexitiesbutactivelyshapingit forthebetter,creatingamoreinclusive,efficient,andethicalfinanciallandscape.

FeaturingforTheEnterpriseWorld’sthisissueofMostInfluentialLeadersInFinanceIndustry: 2023arethestoriesofsuchinspiringleaders.

Forthecoverreadabout-

UgoLoeser CEOandGeneralManagerofArcaFondiSGR hasbeenthe since2011.He’salsoa boardmemberofitalianassetandwealthmanagersorganizationAssogestioni.Hisqualifications includeadegreeinEconomicsandSocialSciencesfromBocconiUniversityinMilan.Priortohis tenurewithArcaFondiSGR,Ugoaccumulatedvaluableexperienceinthebankingsectorand corporateconsulting.

Overacareerspanningmorethanthreedecades,heassumedvarioushigh-levelmanagerialroles withsubstantialresponsibilities.Notably,heservedasaPartneratBain&CompanyItaly,wherehe playedapivotalroleinadvancingwealthandriskmanagementpractices.Additionally,he contributedhisexpertiseasaSeniorStrategistandDirectorspecializingintheEuropeanfixed incomederivativesmarketatBNPParibas.UgoalsoheldthepivotalpositionofExecutiveDirector ofFixedIncomeResearchatGoldmanSachsInternational.

E d i t o r ’ s D e s k

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Forthecoverreadabout-

UgoLoeserhasbeentheCEOandGeneralManagerofArcaFondi SGRsince2011.He’salsoaboardmemberofitalianassetandwealth managersorganizationAssogestioni.Hisqualificationsincludea degreeinEconomicsandSocialSciencesfromBocconiUniversityin Milan.PriortohistenurewithArcaFondiSGR,Ugoaccumulated valuableexperienceinthebankingsectorandcorporateconsulting.

Overacareerspanningmorethanthreedecades,heassumedvarious high-levelmanagerialroleswithsubstantialresponsibilities.Notably, heservedasaPartneratBain&CompanyItaly,whereheplayeda pivotalroleinadvancingwealthandriskmanagementpractices. Additionally,hecontributedhisexpertiseasaSeniorStrategistand DirectorspecializingintheEuropeanfixedincomederivativesmarket atBNPParibas.UgoalsoheldthepivotalpositionofExecutive DirectorofFixedIncomeResearchatGoldmanSachsInternational.

L E A D E R S I N S P O T L I G H T

Ugo Loeser 12

C O N T E N T S
22 38 54 UPSHOT CASE STUDY Review Get ready to immerse yourself into the Aegean Gem of Paros in Greece Calvin Klein - How CK Made the Maximum out of Minimalism HOOTsuite 48 blog 75 Hard Challenge: The Good, The Bad, and The Ugly 32 Article The Complete Guide to Collecting Crypto Art: Everything to Know
w w w . t h e e n t e r p r i s e w o r l d . c o m OCTOBER 2023
| October 2023 12
A Financial Wizard Creating a Benchmark in the Wealth Management Industry UGO COVER STORY
& GENERAL MANAGER www.theenterpriseworld.com | 13
CEO

Meetthedynamicandenthusiastic

leader,UgoLoeser,CEOand GeneralManagerofArcaFondi SGR.Establishedin1983,ArcaFondiSGR hasemergedasaprominentplayerinthe Italianretailwealthmanagementsector. Withassetsundermanagementtotaling around37billioneurosinmutualfundsand pensionfunds,thecompany'sofferingsare distributedthroughprominentbanking networks.Presently,ArcaFondiSGRboasts anetworkofapproximately100 distributors,cateringtotheneedsofover 900,000clients.

AGlimpseintoUgo'sHistory

UgohasbeentheCEOandGeneral ManagerofArcaFondiSGRsince2011. He'salsoaboardmemberofitalianasset andwealthmanagersorganization Assogestioni.Hisqualificationsincludea degreeinEconomicsandSocialSciences fromBocconiUniversityinMilan.Priorto histenurewithArcaFondiSGR,Ugo accumulatedvaluableexperienceinthe bankingsectorandcorporateconsulting. Overacareerspanningmorethanthree decades,heassumedvarioushigh-level managerialroleswithsubstantial responsibilities.Notably,heservedasa PartneratBain&CompanyItaly,wherehe playedapivotalroleinadvancingwealth andriskmanagementpractices. Additionally,hecontributedhisexpertiseas aSeniorStrategistandDirectorspecializing intheEuropeanfixedincomederivatives marketatBNPParibas.Ugoalsoheldthe pivotalpositionofExecutiveDirectorof FixedIncomeResearchatGoldmanSachs International.

| October 2023 14

C OV ER STO R Y

FacingChallenges

Thisyear,ArcaFondiSGRcelebrates its40thanniversaryastheonly enterpriseinitssectorcarryingthe samebrandandlogoforfourdecades. "WhenIjoinedArcaFondiin2011," saysLoeser,"thecompanywasgoing throughadifficultperiodasitwas unabletoprovideaplatformthatmet theexpectationsofitsshareholders, whowerealsodistributors.Giventhe backdropoftheongoingbanking crisisinEurope,thesituation presentedintricatechallenges,and thismotivatedmetoprioritizethe necessaryinterventions."Ugorecalls, "Bringingtherightpeopleonboard wasthefirststep,astherightpeople areindeedacompany'sgreatestasset. Thenextstagesinvolvedaddressing boththeorganizations,theIT systems,andtheproductrangewithin averychallengingmicroeconomic setting.”

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COVER STORY

TheCornerstoneofArca'sSuccess: CustomerSatisfaction

Arca'sunwaveringcommitmentto deliveringa5-starservicetoour customershasalwaysbeendeeply ingrainedinourorganizationalDNA. Ourcustomersencompassboththe distributorsofourproductsandthe clientswhoinvestinourFunds.Our inauguralcommercialslogan,dating backto1984,declared:'ArcaInvests forYou.'UponjoiningArca,my primaryobjectivewastoplacethis straightforwardconceptatthecoreof ourstrategicframework.We concentratedonupholdingthefour valuesthatencapsulateArca'smission: provideexcellentreturns,offerhighqualityservice,maintainclearand transparentcommunication,promote

continuousinnovation.Embracingthis vision,wehavemanagedtoestablisha long-termtrustrelationshipwithclients anddistributorsthathasallowedusto achieveoutstandingresultsevenin criticaltimes.Thiswas,indeed,the casein2022:despiteachallenging yearforthestockandbondmarkets, weachievedanOperatingMargin,net ofperformancefees,of€141.3million thankstoacost/incomeratioof35%, oneofthelowestintheindustry.Inthe meantime,ourassetsunder managementtouched€37billion,with netinflowsexceeding€1.8billion."

ProductInnovation

"Everyday,westrivetodevelop investmentsolutionstailoredtoour customers'financialneeds,"

emphasizesLoeser."This encapsulatestheessenceofArca:we focusonproductsthathelpclients achievingtheirfinancialgoals,that areeasytounderstand,andthathave thepotentialtogenerateexcellent returns,confirmedbynumerous awardsearnedthroughouttheyears.”

“Whatwerefertoasproduct innovation”,Ugoadds,"isan approachthatencompassesthe introductionofnewfundsandthe dynamicmanagementofourproduct rangeaimedatensuringthatall investmentsolutionsarealignedwith customerneedsandprevailing macroeconomictrends.Thisispart ofour5-starservicetoour customers."

| October 2023 16

ImplementingTechnologyand Transformation

Ugoacknowledgesthat"Intoday's businessworld,itisimpossiblefor acompanytosucceedwithout embracingtechnology.Butthis doesn'tmeanadoptingevery noveltyandinnovationthat appearsonthemarket.AtArca,we studyandmonitornew technologies,butweonly implementthosethateffectively havethepotentialtoenhanceour servicesortheperformanceofour products.Inasense,youcouldsay thatweareapplyingselected technologiestoeffectively transformourbusinessmodelinto adigitalone."

ESGPrioritizationandAchieving Success

SustainabilityisanessentialtoArca FondiSGR'sstrategy.Ugostates,“You know,theESGsectorrepresentsthe latestandmostrapidlyexpanding frontier,andourcompanyhasbeen adeptlyintroducinghighlyinnovative productswithinthisdomain.However, it'simportanttorecognizethatsuccess isn'tanisolatedoccurrence;rather,it's theoutcomeofnumerousfactorsthat haveguidedthecompany'sstrategy: westartedinvestingindataand technology,wedevelopedproprietary modelsandapplicationsandwefinally setuparigorousquantitativeapproach integratingESGfactorsintoour investmentprocess.Thisallowedusto designnewproductsaimingtohigh

returnswhilegrantingexcellencein sustainability. Forinstance,in2023, weintroducedARCASocialLeaders 30.Thisfundisdesignedtopinpoint primeopportunitiesforcapitalgrowth selectingcompaniesscoringhighon foursocialpillars: ensuringequitable workingconditions,fosteringequal opportunities,investinginemployee trainingandeducation,andpromoting workplacehealthandsafety.Screening criteriahavebeendevelopedin partnershipwithPlusValue,aleading consultantinsocialresponsibility, whileanalysisandreporting proceduresarewellintegratedinto Arca'ssystems.

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C OV ER STO R Y

| October 2023 18

UgoHighlightsHisVisionforArca'sFuture

"Investorsareshowingagrowinginterestin exploringnewstrategiestoimprovereturnsand diversifyrisks.Thisisparticularlytruewhenwe thinkaboutilliquidassets. Wehavedecidedto ventureintoprivatemarketbyintroducingour inauguralprivateequityfundinpartnershipwith SpaceCapital,awell-recognizedandsuccessful playerinthearena.Similarinitiativesinprivatecredit andinfrastructureswillfollow.Ouraimistobring thebenefitsofprivatemarketstoretailinvestors.We recognizethatprivateequitydemandscareful adaptability,asitentailsthefullalignmentofour organizationalsystemsandcontrolmechanisms, especiallyifweintendtoofferthistypeofinstrument totheretailpublicinadditiontotheinstitutional world.AnexcitingchallengeforArcaFondi!

Fortyyearsofsuccesscanbeattributedtothe mindsetwedeveloped,toourvaluesandourculture. Theresultsachievedinrecentyearsareclear evidenceofthis.Arcahaspromotedacollaborative environmentthatencouragescooperationbetween differentfunctionsandhasadoptedanagileand adaptablemindset,facilitatingrapidresponsesto changingmarketdynamics.Arca'sstakeholders shouldrightfullyfeelasenseofprideandsatisfaction inthequalityofourteam.Thededicationand enthusiasmofemployeesareindeedthebest guaranteethatourcompetitiveadvantagewillendure inthefuture."

www.theenterpriseworld.com | 19

Uber, DoorDash, Grubhub Must Pay $18 an Hour to NYC Couriers

MORE READ

OnThursday,ajudgeruledagainstthreemajordelivery companieswhohadcontestedtherule,sayingthatNewYork Cityregulatorsmaymoveforwardandboosttheminimum payforapp-basedfooddeliveryemployees.

WitheffectfromOctober1,thenewminimumwage regulationwouldobligetheplatformstopaytheworkersan initialrateofaround$18perhour,risingto$20perhourby 2025.Itsgoalistoforceinternetbusinessestobetter compensategigworkers.Accordingtothecity’sassessment, deliveryemployeescurrentlymakeanaveragewageof$11 perhour.

READ

GameStop’s new CEO Ryan Cohen aims for radical transformation amidst financial woes

Thevenerableretailerofvideogames,GameStop,is undergoingadrasticmakeoverasRyanCohen,thewealthy founderofChewy,assumestheroleofCEO.Asthebusiness battlesfinancialdifficulties,Cohenemphasizedthe importanceof“extremefrugality”andcautionedagainst “timewasters”inhisfirstemailtotheworkers.Cohenhas beenassociatedwithGameStopsince2021,butthebusiness hashadtroubleturningaprofit.Diversificationinitiatives, suchasforaysintoonlinedeliveries,NFTs,andnon-gaming products,havenotproducedappreciableprofits.The industry-widetransitionfromphysicalgamesalestodigital downloadscontinuestobeabarriertoGameStop’sfinancial success.

Differentbusinessmodel

NearlytwoyearsaftertheCityCouncilpassedahistoric packageoflawsaimedatenhancingcouriers’working conditions,theraisewasscheduledtostartinJuly

However,thethreebusinesses—Uber,DoorDash,and Grubhub—filedapplicationsfortemporaryrestrainingorders intheStateSupremeCourtinManhattantopreventtherise fromtakingeffectdaysbeforeitwasscheduledto.Relay,a smallermealdeliveryservicewithrootsinNewYorkCity, followedsuit.Thejudge,NicholasMoyne,putthedecision onholdwhilehethoughtaboutit.

NEWS
Thecorporationisnowfacingfurtheruncertaintyasaresult oftherecentdeparturesofnumerouskeyexecutives, includingCohen’sownnomineeforCEO,MattFurlong. Eventhoughitstillhasover$1billionincashonhand, partlythankstothememestockphenomena,GameStop startedmanywavesoflayoffsin2022.Cohen’sdirectiveto theworkforcewasdirectandunyielding:“Everyexpenseat thecompanymustbescrutinizedunderamicroscope,andall wastemustbeeliminated.”HeemphasizedthatGameStop mustrunwellandfinanciallyandthatemployeesmust respectcorporatefundsastheirown. MORE

OnFriday,therewillbeanaddedexcitementforcoffeelovers.

OnSeptember29,NationalCoffeeDay,severalcoffeechainswillofferspecialsanddiscounts.Forthewholelist,scroll through:

OnSeptember29,membersofDunkin’Dunkin’Rewardswillreceiveafreemediumhotoricedcoffeewitheverypurchase. Additionally,thedonutbusinesscollaboratedwithLittleWordsProjectonfourfriendshipbraceletsthatfeaturedphraseswith aDunkin’theme,suchas“IcedCoffee”and“CafecitoTime.”Theycost$30eachandgoonsaleonFridayat8a.m.ET.

KrystalKreme

OnSeptember29,allvisitorstoparticipatingbusinesseswillbeabletogetafreemediumhotoricedcoffeewithouthaving tomakeapurchase;thisincludesespresso-basedlattesanddripcoffee.Withthepurchaseofanydozendonuts,KrispyKreme isalsosellingadozendonuts(originalglazedonly)for$2.

Peet’s

The“DisloyaltyProgramme”atPeet’sallowscustomerstoreceiveafreecoffeeonFriday.Aftertakingascreenshotfrom anothercoffeeloyaltyapp(thiscanbefromanyofthefollowingcoffeechains:Starbucks,DutchBros,CoffeeBeanandTea Leaf,Dunkin’,TimHortons,BetterBuzz,JoeandtheJuice,BluestoneLane,andTheHumanBean),customersshouldcreate andlogintotheirPeetnikRewardsaccounts.

READ MORE
| October 2023 22
GET READY TO IMMERSE YOURSELF INTO THE

PAROS IN

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Areyoulookingtoexploresun-kissed beacheswithcharmingvillages?Imagine steppingontopowderysandsthatglisten likegoldandembracingthefreshsunlight onyourskin.Paros,Greece,istheperfect destinationforyoutoembarkona journeytoaparadisenestledinthe AegeanSea.ParosIslandoffersamagical blendofexperiencesthatwillleaveyou spellbound.Inthisarticle,youwilldelve intoanoceanofinformationwhereyou cangetabasicideaofthehistory, interestingfacts,andhotelstostayinon ParosIsland.

HistoryofParosIsland

ParosIslandisstrategicallylocatedinthe fertilepartofGreece.Itwasfamousinthe Mediterraneanareaforthehighqualityof semi-transparentmarblefoundduring ancienttimes.Theemblematic masterpiecesmanufacturedwithParian marbleincludetheTempleofZeusat Olympia,theVenusdeMilo,theHermes ofPraxiteles,andmanyothers.Duringthe classicalera,theautocratsofParosin Greeceweresalutedontheisland,anda significantpartofthearmyfollowedthe PersianfleetincampaignsagainstGreece. WhenthePersiansweredefeatedin480 BC,Themistoclesimposedrestrictionson Parostobecomeamemberofthe AthenianAlliance.

InterestingFactsaboutParosinGreece

OneofthemostpopularCycladesislands, beingasignificantpartofBronzeAge

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culture,notedforitswhitemarble idols.Manyintriguingfactsabout ParosIslandmayblowyourmind:

●ParosIslandhasbeenInhabited Since3200BC:

Accordingtoexcavationsthattook placeontheisletofSaliagos,Parosin Greecehasbeenunearthedsince3200 BC.BeingthefirstkingofParos, CretanAlkaiosconstructedacityon thesiteofthecurrentcapitalofParikia. CretewastradingwithEgypt,Assyria, andtheBalkansduringthistimewhen ParosinGreeceturnedouttobe beneficialforhisempire.

●Cyclades'sSecondLargestIsland:

Among220CycladesIslands,Parosis thesecond-largestoneafterNaxos, witha120kmlongcoastlineandan areaof196km².Moreover,itis famousforpicturesquevillagesthat showcasetraditionalCycladic architecture.Parikiaistheforemost portoftheislandwithwhite-washed buildings.

●RenownedforitsStunning Beaches:

Therearenumerousbeautifulbeaches inParoswithcrystal-clearwatersand goldensands.Travelersvisitthese placesforsunbathing,swimming,and watersports.SantaMaria,Golden Beach(ChryssiAkti),Kolymbithres, etc.,arewell-knownbeachesinParos. Theyareahavenforwatersports enthusiasts;windsurfingand kiteboardingarethemostprominent ones.

●KnownwithaHeroine:

MostoftheGreekislandsare associatedwithmalewarriorsand mythicalgods,however,Parosis knownasaheroine.Hernamewas MantoMavrogenous,sheis worshippedandhonoredbycitizensto thisday.ParoswasunderPersianRule andotherexternalforcesbeforeher.

Shestoodforthepeoplewhenthe opportunityforliberationarrivedduring theGreekWarofIndependence.Manto wasarichwomanwhospentherwhole lifesupportingthecauseofliberating people.

●MarbleistheMostValuableAsset: ParosIslandisfullofpreciousmarble thathasahugedemandinthe internationalmarket.ResidentsofParos hadworkedinthemarblequarryand madethemanimportantpartof buildingconstruction.Moreover,thisis oneofthereasonswhyforeigners attackedtheislandandtriedtocapture it.MarblewascarriedthroughParos duringtheByzantinePeriod,and Turkishrulersimposedtaxesonit.

●ChurchwithHundredDoors:

TheChurchwithahundreddoors, PanagiaEkatontapiliani,isthemost populartouristattractionforpeople whovisitParosinGreece.Itisrumored thattheByzantinechurchwas establishedbySaintHelen,whowas themotherofConstantine,oneofthe greatestemperorsoftheRoman Empire.Ifyoulovetovisitreligious sites,thenyoumustvisitthischurch.

HotelsinParos

WhenyouareonvacationinParos, Greece,youshouldbereadywithalist ofhotelstostayintheareaslocated nearpopulartouristplaces.Youcan checkthereviewsandfacilitiesofthese hotelsandmakeadvancedbookings.

●ParosAgnantiHotel:

IntheGreeklanguage,“ParosAgnanti”' means“aplacefromwhichtogaze.” Thehotelis80mawayfromMarcello Beach,oneofthemostelegantand famousbeachesinParos.Itistheideal placeifyouwanttoenjoytheglittering viewofthedeep-bluewatersofthe AegeanSea.Here,youcanrelax,enjoy, work,orjustwanderaround.

BlueMareVillasislocateda fewminutes'walkingdistance fromNaoussa.Thehotel consistsoffiveluxuryvillas thatofferawonderfulsea view.Itisasuitableplaceto relaxandenjoythetranquility ofnature.Eachvillaisfully equippedforyour convenience.

BlueMareVillas:
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GREECE PAROS

●SummerSensesLuxuryResort:

SummerSensesLuxuryResortisone ofthebesthotelsinParosthatprovides awhitewashedluxuryretreatfor tourists.Afewminutesawayfromthe hotel,thereisasparklingviewofthe AegeanSea.Thehotelconsistsof fragrantgardensandelegantroomsin additiontoswimmingpools.Itsdecor involvesmarble,wood,andminimal design,contributingtothegraceful lookofthehotel.

●VillaKellyHotel:

VillaKellyHoteloffersitsguestsa serenelocationalongwithcomfortand discretequalityandunpretentious hospitality.Itmixespeacefulandcozy lodgingwithtraditionalarchitecture anddesign.Thehotelprovidesaretreat foritsguestsawayfromcosmopolitan vibesinNaoussa,yetatawalking distancefromthemostfamous nightlife.Itisreadytoserveabeautiful combinationofroomswitharomantic hideaway,comfortableguestrooms, andqualityservices.

●SaintAndreaSeasideResort:

Asatraveler,youneedaspaceduring yourvacationwhereyoucanlayyour headandrelax.Whilevisitingbeaches inParos,SaintAndreaSeasideResort isanexcellentchoiceforyouto rejuvenateyourmindandbody.Here, youcanhavecomplementarybreakfast thatincludesvariousinternational cuisines.FreeparkingandfreeWiFi areavailable.Roomsareelegantwith comfortablebedsandprivate refrigeratorsineachroom.

BeachesinParos

ThebeachesinParosarearealtreat duringyoursummervacationin Greece.Onthesefamousbeaches,you willfindplentyofplacesthatareready togiveyouabeautifulandcharming feelofnature.Mostofthemarelocated nearNaoussaandParikia.

●GoldenBeach:

GoldenBeach,alsoknownasChrissi AktiBeach,isoneofthemost beautifulbeachesinParos.Itisa perfectparadiseforsun-seeking summertravelerswhowanttohangout atcalmandsunnyplacesnearthesea. Thebeachissurroundedbymountains thatgiveanabsolutepostcardscenery tonature-lovers.

●KolymbithresBeach:

Kolymbithresbeachisamust-visit beachinParos.Itsoriginalshape dividesthebeachintotwodifferent areaswhereyoucanfindseveralsmall sandypatchesofbeach,andtheother partisfullofrocks.Youcanenjoy adventurouswatersportsonthese beaches,includingwindsurfing,mini sailboats,kayaks,andmore.

●FaragasBeach:

ThegoldensandyFaragasbeach portraysanhonestimageofadream bay.Itissituatedonthesouthcoastof ParosIsland.Theadjacentturquoise seainvitesyoutoswimandfeelthe cleanwater.Tospendmoretime,you canrentumbrellasandcomfortablesun loungersandrelaxonthesand.

●AgioiAnargyroiBeach:

ParosinGreecerepresentsthegemof anislandfortravelersthatyoucannot coverinasingletrip.AgioiAnargyroi beachislocatednearthecentraltown ofNaoussa.Ithasadream-likescenery thatconsistsofabrightsandybeach alongwithtrees,anditsbluewater accordsyouapanorama-likepicture foranymagazinecover

●SantaMariaBeach:

AgoldenwhiteSantaMariabeach rankshighifyouarelistingthemost exquisitebeachesinParos.Itisan ideallocationforfamiliesandchildren astherearevariousgamesavailablefor them.Thenorthendofitisthebusiest

one,andhereyoucanrentaprivate boatforyourfamilyandfriends.

Greekislandsarefamousforsandy beaches,architecturewithwhiteand bluebuildingsoncoasts,andnatives celebratingthetraditionallifestylethat attractsmanytouristshere.Thebarren landscapeswithisolatedchapelscan turnyourtriptoParosinGreeceinto totalfun.

Whetheryouareseekingrelaxation, adventure,oraglimpseintothe history,ParosinGreeceleavesan indeliblemarkonyoursoul.Atripto ParosIslandremindsyouthatamidst thechaosoftheworld,thereare havenswheretimeslowsdown,and everycorneroftheislandtellsastory ofitscultureandtradition.Wehope youenjoyedreadingourarticleand exploredtheenchantingbeautyof ParosinGreece.

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Owningandcollectingcryptoartisthefutureofart

collection,andthere'snothingtostopyoufrom startingyourgalleryonlinetoshowoffyour favoritepieces.Anestimated360,000peopleowncrypto art,andjoiningtheirranksstartswithfindingpiecesand artistsyoulove.Still,it'sanewertechnology,sogetting startedcanbeintimidating.

Buildingacryptoartcollectingstrategyisanexcellentstart, asisfollowingyourfavoriteartistsonsocialmedia. Learninghowtostartprotectingcryptoartiscriticalafter spendingyourhard-earnedmoneytobuildacollectionyour friendsandcolleaguesenvy.

Thegoodnewsisthatyou'vefoundtheperfectresourceto helpyoucollectthebestpiecessafelyandsecurely Continuereadingtobecomeoneoftheforemostcryptoart collectorsgloballytoday!

Hereare9thingstoKnowaboutCollectingCryptoArt:

1.LookfortheBestCommunity

Thecommunityiseverythingwhenyouexplorecryptoart investmentplatformsfornewpiecestoaddtoyour collection.Acommunitythatrepresentsaprojector collectionisoneyoushouldhoponboardwith.It'sasafe betwheninvestingyourhard-earnedmoneyincryptoart sinceithasbackingandsupportfromseveralpeople.

You'llneedtobecautiouswhenexploringcommunities,as someusebotstoinflatetheimportanceofpiecesartificially Youcanavoidissuesbydoingresearchintotheprojects beforeinvesting.You'llhaveaneasytimespottingthebots andavoidingpoorinvestments.

Jointheconversationsandbecomepartofthecommunity toensureyou'remakingsafeinvestments.Thebest communitieswillassistyouandaddvaluetothecryptoart pieces.

2.DetermineYourBudget

Cryptoartisexpensive,withthemostcostlyNFTselling forover$90million.You'llwanttodeterminewhatyou're willingtospendtogetyourNFTcollectionupandrunning. Yourinvestmentsmaygainsignificantvaluewithtime,but workingwithinabudgetiscriticaltokeepyourfinances healthy

Oneofthebestwaystomaximizeyourbudgetistofindupand-comingartistssellingtheirpiecesatreasonableprices. Lookforworksofcryptoartthatstandouttoyou.Youcan alsoconsiderpaymentplanswiththeartisttopurchase

moreexpensivepieceswithoutdestroyingyourbank account.

Youmustremainselectivewhenexploringcryptoart investmentplatforms.Waitforworksofartthatmakeyou pauseanddetermineifthey'resomethingyoucan'tlive without.Makesureyouclickformoredetails.

3.DoYourResearch

Researchingthebestartistsandthetypesofartthatstand outtoyouisanothercriticalpartofasolidcryptoart collectingstrategy Youcanuseyourresearchtocontactthe bestartistsandlearnaboutupcomingcryptoartprojects.It's anexcellentwaytostartyourinvestmentsbeforethe marketbecomesaware.

4.LookforUniquePieces

Severalcryptoartserieshavetakenoffandgained prominenceinthepastfewyears.Youwanttheartyou're purchasingtobecomerecognizabletohelpitgainvalue.

Rememberingthatartissubjectiveiscritical,especially whencollectingcryptoart.Noteveryonewillbedrawnto yourcryptoart.Findwhatspeakstoyoursoulandadditto yourcollection.

Cryptoartthatisperfectlydrawnandelegantwillonly standouttosomecryptoartinvestors.Meanwhile, CyberPunkartmightlookpoorcomparedtootherart forms,dependingonyourtastes.

5.PrioritizeExclusivity

TheexclusivityispartofthevalueofNFTssincethey're createdontheblockchain,andtherearelimitedquantities ofeach.Thatexclusivityaddsvaluetoyourartcollection sincesupplyislowanddemandishigh.

Peopleattemptingtomintartcollectionsareoftenoptions theywanttoflipforaprofit.Thesignificantcorporations enteringtheNFTuniverseaddcredibilitytothisformof investmentandart.PowerfulbrandslikeAdidas,Samsung, andNikearejoiningthefun.

Gettinginearlyisthebestwaytobuildasizableand valuablecryptoartcollection.Thebarriertoentrygets moresignificantastimepasses.

6.LookattheBlockchain

Theblockchainusedtocreatethecryptoartisalsoworth consideringwhencollectingpiecesfromfamouscrypto artists.MostNFTsarebuiltontheEthereumblockchain,

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whichisgoodnewsifyou'reconcernedwithprotecting cryptoart.Popularblockchainsaddliquiditytoyour investmentsalongwithmorerobustsecurity

7.BeSelectiveWithCelebrityEndorsements

Celebrityendorsementsforcryptoarttookoff,withfamous individualslikeJustinBeiber,KimKardashian,andSteph CurryhoppingonboardwiththeNFTmovement.Taking celebrityendorsementswithagrainofsaltiscriticalwhen youstartcollectingcryptoart.Someendorsementshave increasedvalue,butothershaveresultedinlawsuits.

Beselectivewiththepiecesofcryptoartyouconsider purchasing.Lookatwhatinfluencersaredoingand recommending,anddecidebasedonyourbudgetandrisk tolerance.

8.FollowPopularCryptoArtists

Thebestwaytostayup-to-dateonthelatestpiecesof cryptoartisbyfollowingyourfavoriteartists.Youcanfirst glimpsetheirnewpiecesonsocialmediaplatformslike Instagram.It'sanexcellentwaytorefineyourtastesand findworksthataddvalueandbeautytoyourgrowing collection.

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The Good, The Bad, And The Ugly HARD CHALLENGE75 5 www.theenterpriseworld.com | 49

Thereisasurgeofpeople

participatingin75hard challengesalloversocial media,catchingmillionsofeyeballs withpicturesofbooks,dietplans, before-afterprogresspics,andvarious hashtags.Ifyouhaven’talreadycome acrossthistrend,youmighthave questionslikewhatis75hard challenge?Whyiseveryonegoinggaga overit?Arethereanybenefits?Isit safe?Letusanswerallthequestions youmighthaveandmore.

Whatisthe75HardChallenge?

The75HardChallenge,aprogramthat supposedlyturnsyourlifeupsidedown forthebetter,wascreatedbyAndy Frisella—anentrepreneur,author,and podcasteratRealAF Whilethewhole thingispositionedasa“transformative mentaltoughnessprogram,”itsphysical effectsarenoticeable,asseenfrom numerousprogresspicsonthehashtags suchas#75Hard.

Theideafor75HardcameafterAndy interviewedJamesLawrence,akathe IronCowboy,whocompleted50 Ironmantriathlonsin50U.S.states everydayfor50days.Accordingto James,toachievementaltoughness,one mustintentionallyputthemselvesin uncomfortablesituations.Inaddition, Frisellaalsonoticedthatpeoplearound himwerefailingtocompletethefitness programstheysignedupfor

Rulesof75Hard

1. Keep ADiet Plan: Hedoesn’tspecify whatspecificfoodstoeat,however,he doesputemphasisonnothavingcheat mealsoralcohol.

2. Follow AWorkout Routine: Work outtwiceadayfor45minutes,outof whichoneworkoutmustbedone outdoors.

3. Document Your Progress: Take yourprogressphotoseveryday.

4. Water Intake: Drinkatleast1 gallonofwaterdaily

5. Book Reading: Read10pagesofa bookeveryday,excluding audiobooks.

P.S.Thebookgenremustbe:selfimprovement

Whatarethebenefitsof75Hard?

• Improved Confidence and enhanced self-esteem and selfworth

• Better physical health

• Better ability to complete daily activities and management skills

• Enhanced Grittiness

• Stronger Fortitude

• Career Improvements

• Improved relationships

Theprogramaimstobenefitthe personphysically,mentally,and emotionally.Nutritionaldisciplineand workoutswillcertainlybenefityouin losingweightandoverallfitness.And thedailywaterintakewillkeepyou hydrated,animportantfactorina person’shealth.

Consideringthatonemustonlyread self-improvementbooks,attheendof theprogram,youwillread750pages, helpingyousolvepersonalissuesif any.

Furthermore,theprogressphotoswill giveyouadoseofmotivationasyou seethepositivephysicalchanges.

75HardChallenge:SafetyConcerns

Itissafetosaythatthe75Hardmight notbeeveryone’scupoftea.And here’swhy:

Thecreator,AndyFrisella,isnota doctororamedicalexpert,noristhe programbackedbyscientificstudies. The75Hardcameintoexistence purelybasedonFrisella’sown intuition.Whiletherearenumerous benefitstothe75Hard,theprogram failstoconsiderhumancomplexity.

Everyhumanhasdifferentfitness levels,goals,andexistingmedical issues.Asaresult,manymedicaland fitnessexpertsbelievetheprogram isn’tsustainableandmightevencause injuries,basedonthecurrentone-sizefits-allnatureoftheprogram.

Expertsbelievethattakingsmallsteps ismorebeneficialinthelongrun. ProgramslikeThe75Hardmightsuit someonewithanalreadyactive lifestyle.However,forsomeonewhois ontheoppositespectrum,thesudden changescanbeoverwhelming.

Shouldyouenterthe75Hard Program?

Whilethephysical,mental,and emotionalbenefitssoundtemptingon paper,thelackofexpertiseand scientificevidencemeanstakingtrendy challengeslike75Hardwithagrainof saltisawiserchoice.

Here’sascenarioforyou:Assuming onecompletesall75daysofthe program,thedopaminedroponthe 76thdaycouldbehuge,potentially causingalackofmotivationforthe remainingdays.

Consideringalltheprosandconsof the75HardChallenge,itisbestto consulttheexpertsintheirfieldasyour doctor,dietician,ortrainer,beforeyou optin.Theexperthelpwillallowyou totweakyourlifestyleinwaysthatsuit yourspecificneedsandhelpyou achievegoalsefficientlyinthelong term.

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PRODUCT REVIEW

Hootsuite Review

Founder: Ryan Holmes, Dario Meli, David Tedman

Establishment Year: 2008

Headquarters: 5 East 8th Avenue Vancouver, V5T 1R6 Canada

No. of Employees: 1300+

Website: www.hootsuite.com

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Hootsuite is a social media companion trusted by over 22 million users globally. The platform helps improve the areas of social media marketing, commerce, and customer care of brands and organizations. Here's how it works: Using integrated tools from Hootsuite's dashboard, you can schedule across a range of popular social networks, manage organic and paid content, track customer conversions, and gain real-time insights that help you make crucial decisions.

As a leading social media software with more than 200k paid accounts, the expertise of Hootsuite range from social media management, social insights, employee advocacy, social selling, and social customer care, to helping businesses build trustworthy relationships with their audience. Additionally, Hootsuite Academy, its widely popular E-Learning platform educates people and organizations about social power through its courses.

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CompanyHistory

Notmanytoolscouldmanagemultiplesocialmedianetworksin2008.Noticingthisissue facedbypeoplearoundtheglobe,RyanHolmes,withDarioMeliandDavidTedman,founded Hootsuiteinthesameyear.Atthelaunch,thetoolwascalledBrightKit,andtheresponsesit receivedwerenothingbutpositive.

In2009,thenameofBrightKitchangedtowhatwenowknowasHootsuite,courtesyofMatt Nathan'ssuggestion,whowona$500prizeforit.Soonenough,thecompanyexpandedits horizonswithsupportforFacebookandLinkedInandincorporatedTwitterlists.

Attheendof2009inDecember,Hootsuitewasofficiallylaunchedasanindependent company,asitseparatedfrominvokemedia.

By2012,HootsuitewasvaluedataroundUS$200millionandstartedfurtherexpansionsby acquiringcompetitorssuchasSeesmic,acustomerrelationshipmanagementsystem.Moving forward,HootsuitealsoacquiredAdEspresso,adigitaladvertisementmanager,andLiftMetrix, afront-runningsocialmediaanalyticscompany.

Today,HootsuitecontinuestopushtheboundariesofSocialMediawithitsProductsand ServiceIndustryforward,witharound16millionusersgloballyinover175countries.

HootsuiteFeatures:

ThefeaturesofHootsuitearespread acrossvariouscategories.Herearethose categories:

1.Publishing:Fromasingledashboard, easilyplan,create,schedule,andpublish thecontentforallyourplatforms.

2.Engagement:Areliablemedia engagementtoolthatallowsyouto accessallyournetworkandapps together.Itincludesmessageinbox, automation,listeningstreams,autoresponder,andassignmenttags,among otherfeaturesforastress-freeworking process.

3.Advertising:BeitFacebook, Instagram,orLinkedIn,theadvertising

toolsallowyoutomanageyourpaid andorganiccontentfromasingleplace withoutanyhassle.Furthermore,you canpublish,analyze,manage,and makeareportonadsfromthe dashboard.

4.SocialListening:Easilymonitor trendsandbeonthelookoutforwhat peoplearesayingaboutyourbrand. Additionally,keepupwithyour competitionbymonitoringthem.

5.Integration: Hootsuiteenablesyoutomanageall yoursocialmediamarketingcontent anddatainoneplace.Thefeatures includelinkingyoursocialmedia networks,trackingGooglereviews, andintegratingyourCRMdatainto yourdashboard.

6.Analytics:

Togetmoreengagementand followers,thegameofanalyticsis key WithHootsuite'sanalytics feature,youcangetreportsthatshow youtheidealtimetopostbasedon whenyouraudienceismostactive. Moreover,itcanhelpyouextendyour reach,buildawareness,andincrease engagementwhichcouldpositively impactsales.

7.OwlyWriterAI:

AItoolscouldefficientlyimprove yoursocialmediaexperience. OwlyWriterisoneofthosetools,asit makessocialmediapostingabreeze. ThisAItoolcanbeusedtoquickly generatecaptionsforanysocial medianetwork,helpingyousave time.

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HowmuchdoesitCost?

Therearefourdifferent categoriesofHootsuite,allwith differentprices.Whilethereare freetrialsavailable,herearethe plansifyouarelookingto becomeapaidmember.

1.ProfessionalPlan: $99.00/month

For:Entrepreneurs,small businessowners,etc.whowant toextractthemostoutofsocial media.

FAQs-

Ÿ HowDoIUseHootsuite?

Answer:

Step1:Createanaccount

Step2:ChooseaSuitablePlan

2.TeamPlan: $249.00/month

For:MarketingTeamswho arelookingtotaketheir socialmediacollaboration toanotherlevel.

3.BusinessPlan:Startsat $739.00/month

For:Businessesand agencieslookingtobuild theirbrand,increasetheir followerbase,andmanage socialmediaefficiently.

4.EnterprisePlan: Thepriceforthis sectioniscustomized, andasaresult,not revealed.Toknow more,contact Hootsuite.

For:Huge Organizationsand Companieswith multiplesocialmedia teamsprioritize workflowandsecurity.

*T&CApply

CustomerTestimonials

1.“Hootsuitehashelpedusreachmorepeople organically,faster-thankstoaudience targeting.”-Jessica

Step3:Signup,andlinkyoursocial mediaprofilestothedashboardtotrack yourperformance

Ÿ HowdoIrequestaHootsuite Demo?

Answer:Simplyclickonthislinkhttps://www.hootsuite.com/request-demo

Ÿ WherecanIgetaHootsuite Enterprisequote?

Answer:Togetthedetailsaboutthe enterprisequotegohere: https://www.hootsuite.com/plans/enterpri se

2.“Hootsuiteisgreatifyou'reresponsiblefor marketing,butyourdaysareoftentakenout ofyourcontrolbyclientneedsorrequestson yourtime.Itletsyouorganizeyourtimefor theworkthatbuildstomorrow'sbusiness.”Ewan

3.“Asanewbrandenteringacrowded marketplace,Hootsuitehasbecomeacritical partnerinhow,when,andwherewe strategicallyimplementourcommunications outreach.Wecouldnotdowhatwedowithout Hootsuiteonoursideandmakingefficientuse ofoursocialmarketingresources.”-Daniella

4.“Theprogramhelpsmeschedulepostsin advance,orontheweekendorholidaywhenI needtopostbutamnotworking.”-Courtney

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STORIES TOLD WITH A NEW PERSPECTIVE! # www.theenterpriseworld.com
“My advice to all youngsters is to have dedication and the strength to do the right thing for the customer.
Everything else will fall into place.”
-LakshmananChidambaram
Tech Mahindra | President - Americas (Enterprise Business)
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