Most Influential Women Business Leaders To Watch Out For - 2023

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F r o m E d i t o r ’ s D e s k

Inrecentyears,theroleofinfluentialwomenbusinessleadershasbeeninstrumentalinshapingand empoweringthenewgenerationofentrepreneurs.Astrailblazersindiverseindustries,these remarkablewomenhaveshatteredglassceilings,defiedgendernorms,andinspiredcountlessaspiring entrepreneurswiththeirtenacityandvision.

Throughtheirleadership,mentorship,andinnovativestrategies,theyhavenotonlyachievedremarkable successintheirownventuresbutalsopavedthewayforamoreinclusiveanddiversebusinesslandscape. Theirstoriesserveasbeaconsofinspiration,guidingthenextgenerationtoembraceentrepreneurshipand challengetraditionalbarriers,ultimatelydrivingpositivechangeandprogressintheworldofbusiness.

FeaturingforTheEnterpriseWorld’sthisissueofMostInfluentialWomenBusinessLeadersToWatch OutFor-2023arethestoriesofsuchinfluentialwomenleaderswithinspiringjourneys. Forthecoverreadabout-

JaneLeeisthemostaccomplishedandtop-notchrealestateagentinLakeBluff,IL,andemergedasoneof themostsuccessfulRealEstateBrokersintheUnitedStates.AfterworkingasahighlyproductiveSales AssociatewithRE/MAXfornearlytenyears,in2022Janeachieved#1inLakeCountyIL,#1RE/MAX TeaminIL,#7RE/MAXTeamintheUSand#20RE/MAXWorld-Wide.

Janeiswell-knownasamarketexpertandfiercenegotiator.Herteamof35agentsproduces271Minsales for2022.Thebrokerageoffersafull-servicemarketingdepartment,customercareteam,closingdepartment, shortsaledepartment,andadministrativestaffavailable7daysaweek.

Janeisasuccessfulbusinessownerwhohastransformedhercompanythroughherstrongleadershipskills andstrategicthinking.Sheisanexcellentcommunicatorandcanmotivateandinspireherteam.Janeis highlyorganizedandabletoeffectivelymanagehertimeandresources,allowinghertoachievehergoals efficiently.Herzeal,courage,purpose,andmorearevisiblethroughheractions,makingheroneofthemost sought-afterrealestateagentsinherarea.

JessicaMorissette,afearlessleadermakingwavesinthedigitalworld.

Theprecisedefinitionofanentrepreneurmayvary,butwhenitcomestobeinganambitiousone,Jessica Morissetteisaclearportraitofit.Thesimplestwaytothinkofitissomeonewhotakesontheriskof startinganewbusiness.

Entrepreneurisresponsibleforallaspectsoftheirbusiness,rightfromtheinitialplanningstagestothedayto-dayoperations.Theyarealsoresponsibleforthefinancialrisksandrewardsoftheirbusiness.Ifthe businessissuccessful,theywillreaptherewardsandifitfails,theywillsuffertheconsequences.

WithJMVirtualSolutions,Jessicaiscreatingastrongfoundationforfemaleentrepreneursandsmall businesses.Sheseesherselfasaproudsmallbusinessmarketerhelpingfemaleentrepreneursandsmall businessesreachtheirgoalsusingthepowerofsocialmediamarketing.

SShalmali W. halmali

d i t o r ’ s D e s k

r o m E

W.

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Forthecoverreadabout-

JaneLeeisthemostaccomplishedandtop-notchrealestateagentinLakeBluff, IL,andemergedasoneofthemostsuccessfulRealEstateBrokersintheUnited States.AfterworkingasahighlyproductiveSalesAssociatewithRE/MAXfor nearlytenyears,in2022Janeachieved#1inLakeCountyIL,#1RE/MAXTeam inIL,#7RE/MAXTeamintheUSand#20RE/MAXWorld-Wide.

Janeiswell-knownasamarketexpertandfiercenegotiator.Herteamof35 agentsproduces271Minsalesfor2022.Thebrokerageoffersafull-service marketingdepartment,customercareteam,closingdepartment,shortsale department,andadministrativestaffavailable7daysaweek.

Janeisasuccessfulbusinessownerwhohastransformedhercompanythrough herstrongleadershipskillsandstrategicthinking.Sheisanexcellent communicatorandcanmotivateandinspireherteam.Janeishighlyorganized andabletoeffectivelymanagehertimeandresources,allowinghertoachieve hergoalsefficiently.Herzeal,courage,purpose,andmorearevisiblethroughher actions,makingheroneofthemostsought-afterrealestateagentsinherarea.

JessicaMorissette,afearlessleadermakingwavesinthedigitalworld.

Theprecisedefinitionofanentrepreneurmayvary,butwhenitcomestobeingan ambitiousone,JessicaMorissetteisaclearportraitofit.Thesimplestwayto thinkofitissomeonewhotakesontheriskofstartinganewbusiness.

Entrepreneurisresponsibleforallaspectsoftheirbusiness,rightfromtheinitial planningstagestotheday-to-dayoperations.Theyarealsoresponsibleforthe financialrisksandrewardsoftheirbusiness.Ifthebusinessissuccessful,they willreaptherewardsandifitfails,theywillsuffertheconsequences.

WithJMVirtualSolutions,Jessicaiscreatingastrongfoundationforfemale entrepreneursandsmallbusinesses.Sheseesherselfasaproudsmallbusiness marketerhelpingfemaleentrepreneursandsmallbusinessesreachtheirgoals usingthepowerofsocialmediamarketing.

E A D E R S I N S P O T L I G H T

Jane Lee 12

R

RealEstateisanintimidatingyet illustriouscareer.Historyrevealsthat womenhavebeenintheindustryas longasmen,however,initiallythey onlyservedadministrativeroles.But, withtheadventofthe1900s,women startedacingtheirgamesandclimbed theladderofgrowthandbecame brokersandagents.

Today,womenareseenasproperty consultants,channelpartners,and dealerstospearheadlarge-scalereal estatedevelopmentfirms.Accordingto areport, "Women represent roughly 66% of the U.S. residential real estate workforce, according to the 2022 National Association of REALTORS® Member Profile." Thesenumbers highlightanascendinggrowthtrend thathascomefromwomenserving moreactiveroles.

Itisevidenthowwomenare dominatingandrevolutionizingthereal estateindustryasawhole.Nomatter thehindrances,andage-oldnotionsof genderbiases,womenhavetimeand againbrokenthesestereotypes.The futureofrealestateiswomen,they havefastenedtheirstrides,gained momentum,andarestrivingtowards turningideasintorealities.

Theremightbealongwaytogo,but, womenhavearrived,andtheir inspiringstoriesexhibittheirstrong

demeanorandundyingpassion. Showcasingonesuchmarvelousstory ofawomaninrealestate,we introduce, the and JaneLee, Owner PresidentofRE/MAXTop Performers.

JaneisthemostaccomplishedandtopnotchrealestateagentinLakeBluff, IL,andemergedasoneofthemost successfulRealEstateBrokersinthe UnitedStates.Afterworkingasa highlyproductiveSalesAssociatewith RE/MAXfornearlytenyears,in2022 Janeachieved#1inLakeCountyIL, #1RE/MAXTeaminIL,#7RE/MAX TeamintheUSand#20RE/MAX World-Wide.

Janeiswell-knownasamarketexpert andfiercenegotiator.Herteamof35 agentsproduces271Minsalesfor 2022.Thebrokerageoffersafullservicemarketingdepartment, customercareteam,closing department,shortsaledepartment,and administrativestaffavailable7daysa week.

ADeterminedLeaderanda SuccessfulRealtor

Janeisasuccessfulbusinessowner whohastransformedhercompany throughherstrongleadershipskillsand strategicthinking.Sheisanexcellent communicatorandcanmotivateand inspireherteam.Janeishighly organizedandabletoeffectively managehertimeandresources, allowinghertoachievehergoals efficiently.Herzeal,courage,purpose, andmorearevisiblethroughher actions,makingheroneofthemost sought-afterrealestateagentsinher area.

Janeisalsoresilient,abletopersevere throughchallengesandsetbacks,and adaptable,abletopivotherbusiness

C O V E R S T O R Y C O V E R S T O R Y

strategyasneeded.Inaddition,She staysup-to-dateonindustrytrendsand bestpractices,makingherhighly knowledgeableaboutherfield.Overall, Janeisadrivenandcommitted businessownerwhoisdedicatedto makingherbusinessasuccess.

Hercompetitiveness,toughness,and knowledgeofthearearealestate markethavealsoservedherwellover theyears.Janeiscustomer-centric, understandsthatbuyingandsellinga homecanbeaverypersonal experience,andhaskeptthatinmind asshe’sdevelopedextensiveconcierge servicesforherclients.Sheis constantlywillingtolearnmoreabout herclient'spainpointsanddelivers optimalsolutionsasperrequirements.

Asawomanbusinessowner,Janeisa positiverolemodelforotherwomenin thebusinessworld.Shesetsan exampleforupcomingrealestate agentstoexceltotheirmaximum potential.Shehassuccessfully navigatedthechallengesandobstacles thatoftenfacewomeninleadership rolesandhasproventhatwithhard workanddetermination,anythingis possible.Sheisalsohighlyrespected inherindustryandhashitmany milestonesinspiringotherwomenwho aspiretobesuccessfulintheircareers.

Apartfrombeingasuccessful businesswoman,Janedespiteherbusy professionalschedulestillmakestime tomentorChinese-Americanstudents, sponsorlocalcommunityevents,and beawife,andmother.Shewearsmany hatsandfulfillsherroleswithutmost loveanddedication.

ATeamPlayer

Janeisconstantlypushingherteamto bethebesttheycanbe,and encouragingheragentstocontinue

learningrealestateinsightsbyhosting weeklymeetingsinwhichagents watchseminarsonvarioustopics.She alsohostsweeklymeetingswithher adminteam,sharesencouragingwords, andreiteratestheirgoalsandwhatthey candotoaccomplishthem.Herteam, theconciergeservicethefirmprovides toitsclients,andthemarketing strategyarecustomizedtomeetthe needoftheclient.

Janeadds, “As the overall team leader, I head the management, marketing, and financial operations of the company. That includes coaching our team members. It is my goal to ensure that the synergy of the team remains cohesive, efficient, exciting, and fun.”

Withthetalentinplaceandasteadily improvingeconomy,Janehashereyes setonherultimategoal.Shecontinues, “I want to be the No. 1 RE/MAX agent globally. Many years of training, experience, and determination will help us reach that goal.”

TheJaneLeeTeamisbuiltonJane’s expertiseandinsight.Andasa minoritywoman,shewearsaproud badgeofhonorforwheresheisinher careerrightnow.Shehassecureda nameforherselfandworkedaround theclocktoperfectherknowledgeand herteamtobewhereitistoday.

Sheconcludes, "I think my biggest accomplishment is building and perfecting our team. We are a welloiled machine that strives to provide the perfect transaction for our clients."

TheOfferings

RE/MAXprovidedtheperfect transactionwithconciergeservice, unparalleledmarketing,endless communications,andexceptional results.Thefirmutilizessocialmedia

andcreatesdigitalflyersand brochures.

Janehasaweeklymeetingwithher coach,theytalkaboutthemarketand newstrategies.Shefeelslikeone alwaysneedstobecouchedtohelp betterpushtheirbusinesstothegoals thattheyset.Shealsoconstantlylooks athergoalsandseeshowshecan betterimproveeveryweek.

Currently,inrealestate,Janeandher teamareseeingsocialmediabecoming moreprominentwhenitcomesto promotingthebusinessspecifically, videos.Thisupcoming2023year,the marketingteamandJaneareworking onbuildingagreateronlinepresence andgivinganinsidelookintotheJane LeeTeam.

SuccessisaFar-FetchedJourney

IttookJaneabout5yearsuntilshe startedtoseesuccess.Shebelievesone hastofindthebestapproachand tacticstoadvancetheirbusinessand becomesuccessful,sometimesitisn't easyandonemaynotlikeitbutthat’s whatsetssuccessfulpeopleapartfrom unsuccessfulpeople-thedriveand willingnesstodoanythingittakes.

CrushingtheChallenges

Asawomanintherealestatebusiness, sometimesit’seasytogetintimidated bymen.Butastheleaderofateam, Janeneedstobetoughand knowledgeableandprovethatshecan overcomeanyobstacle.Sheisateamorientedperson,whowantstoshow herteamthatsuccessispossible,not onlyforherbutforthemaswell.

SettingRecords

Janeisadistinguishedrealestate leaderwhohasservedtheindustryfor

longdecades.Herattitude,approach, andambitionallsetanacousticrhythm designedforbreakingandsetting records.Inherextensivecareer,she hasgrabbedmanytitlesandhonors. Oneofthemincludesbeingnamed One of the 100 Most Influential Real Estate Agents by Real Estate Executive magazine in 2016.

SherankedastheNo.1realestate agentinNorthernIllinoisandLake Countyandhelpedhercompany, RE/MAXTopPerformers,reacha record-hightransactiontotal.Despite thoseexcellentaccomplishmentsand her26yearsintheindustry,Jane continuestolearnmoreaboutthereal estateindustryandhowtobetterserve herclients.

Jane'steamhasbeennamedtheNo.1 RE/MAXTeaminNorthernIllinois andthe2016RE/MAXMostClosed TransactionsTeamagain,inadditionto beingnamedtothe2016REALTrends “TheThousand”Listandearningthe RE/MAXLifetimeAchievement Award.

Additionally,shehasbeenrecognized asa byThe “Distinguished Realtor” ExpertNetworkbasedonathorough multi-phaseprocessthatevaluates influence,leadership,reputation,and knowledge.Janehasalsobeen inductedasa Pinnacle Professional Member by Continental Who’s Who andwaslistedasatop-sellingagentin LakeCountyin2016inChicagoAgent magazine’s2017RealDatafeature. SheisamemberoftheNational AssociationofRealtors,theIllinois AssociationofRealtors,andthe NorthwestAssociationofRealtors.

Sinceenteringtherealestateindustry intheearly1990s,Janeandher brokerage,RE/MAXTopPerformers, havenotonlybecometheNo.1sales

organizationinLakeCounty,their primaryareaofoperation,andNo.1in theNorthernIllinoisregionbutalso theyarerankedNo.8nationwideand No.13worldwide.RE/MAXTop Performersaveragesbetween$100 millionand$174millioninsalesper year–notbadstatisticsforopeningin 2000.

Thosewhoppingsalesnumbersare nothingbutbreathtakingandshowcase thesheerhardworkJaneandherteam putsin.

Janehassuccessfullyputtogethera teamof25agentsandindustryexperts capableofprovidingcomprehensive servicesinluxury,residential, commercial,relocation,investment, andshortsale/REOpropertiesfor RE/MAXTopPerformers.Inaddition, Janewasacompanysalesagentfor nearlyadecadebeforefoundingthe affiliatecompany,sosheknowswhat tolookforwhenhiringtalent.

Jane'scustomersareprimarilyinthe residentialmarket,butshealsoworks withluxurybuyers,investors,rental andcommercialproperties,and relocations.Shepridesherselfonher clientinteractionsandtheexperience shecanprovidethem,andthatincludes workingwithateamshedescribesas “wonderful.” Herclientstooarefond andhighlyappreciativeofher articulatedworkandoftenrefertoher orarerepeatcustomers.Inshort,Jane isyourgo-topartner,whenitcomesto yourhome.

AnAction-PackedFuture

For2023,Janeandherteamhave establishedagoalof$350milin transactionsasateam,$180milasher personalgoal,andheradminteam’s goalistoget45transactions,40 listings,30undercontracthomes,and

25soldhomesamonth.Shehasasolid foundationwiththepeopleonher agentteamandadminteam.So,Jane feelsthattheyallwillaccomplishthe goalsinthe2023year.

Inthefuture,Janewantstoberanked asthe#1teaminIllinois.Shealso wantstocontinuetogrowinthe Northbrookarea,andpotentially expandtoanotherlocationinthe future.Inadditiontothat,shewantsto continuebuildingtheJaneLeebrand andteam.

TheNotableTestimonials

Ÿ KevinFletcher

"This will be the 3rd time using Jane and the concierge services of The Jane Lee Team! We will never use anyone else! Her knowledge of the N and NW Chicago suburbs has consistently delivered fast sales and top dollar. Our home sold in 20 days and she also helped every step of the way whether it pertained to the property or just navigating the things we needed to do to close. She provided a great lawyer, trades people for our punch list, our movers, and even a piano mover. Now THATS service to make this process painless. She also has a staging service that’s included. Wow, they made the good look better and the average look fabulous. We will be calling her again and sharing our pleasant experiences with as many people as possible. She’s that good!"

Ÿ

AnaliniShetty

"We had a really good experience selling our house through Jane Lee. Her team did a great job of working with us in getting the house ready and our house went into contact pretty quickly. I would recommend Jane Lee to my friends and family!"

JimDennis

"I have to take a moment to tell anyone interested in buying or selling a home to look no further than the Jane Lee Team. And believe me, their emphasis is on the team. The quality of the players on this team is outstanding. Their skill, professionalism, and follow-up are second to none. The resources they have available to delegate tasks to are amazing. Simply put, they get the job done, with peak performance. If you are considering buying or selling a home, you need not look anywhere for help and guidance. Just hook up with the Jane Lee Team. Bravo and thank you folks for your incredible performance! Your totally satisfied client, Jim Dennis, Mundelein, Illinois.”

C O V E R S T O R Y C O V E R S T O R Y

Ÿ

Mallorcaisasecludedisland

knownforitstranquilbeaches, stunninglandscapes, architecturalbeauty,FestivalPark,and welcomingculture.Thelargestislandof Spain,Mallorcagotitsnamefromthe Latinphrase'insulamaior,'which translatesto'largerisland'or'Bigger Island.'

Touristsaroundtheglobehavevisitedthe islandforyears,withmajortourismtaking asurgefromthe1950s.Furthermore, Mallorcahasattractedmanycelebrities, writers,andpoetsduetoitscalmingand lushbeautythathelpsbringmore creativitytolife.However,thereisalot moretothisislandthanitsscenicbeauty.If youareplanningatriptoMallorca,here aresomethingsthatwillhelpyouexplore theislandmoreintricately

Top6All-InclusiveResortsinMallorca

Whiletherearemanyhotelsandresortson theisland,herearethebestplacesin Mallorcatostayforyou:

1.

TheIberostarSelectionSuitesJardíndel SolhotelresidesoverthebeautifulCosta delaCalmabeach.Its261hotelrooms includeservicessuchasSPA,FreeWiFi, anoptionalall-inclusiveaccommodation type,awhirlpoolbath,andaprivatepool withmanyroomsofferingafabuloussea view.

Inaddition,thehotelhasanexclusiveVIP zone,whereonecanaccessthebar, solariumwithsunloungers,Balinesebeds, anddirectaccesstothebeachwhereyou canenjoybeautifulsunriseandsunsets.

Thehotelisdoingitsbitforabetterfuture withinitiativestoreduceplasticuseand responsibleseafoodconsumptionfora bettercoastalenvironment.

IberostarSelectionJardindelSol Suites

2.VIVACalaMesquidaResort&Spa

Whetheryouaretravelingasacouple, withfriends,family,orkids,VIVACala MesquidaResort&Spacaterstoall.The hoteloffersarangeofexclusiveservices astheselectionclub,allowingyouto customizeyourwholeresortexperience.

Intermsofcuisine,thehoteloffers varioustypesofdishesattheirbuffet throughtheirItalianandMexicanhotels andtheirbeachrestaurantMirablau. Overall,theexperienceattheVIVACala MesquidaResort&Spamakesfora relaxingstay.

EnjoytheMediterraneancultureat IberostarPlayadeMuro.Theuniquely designedroomsarespaciousand sufficientlyaccommodatefamilies, couples,orchildren.Inaddition,the hotelprovidessportsfacilitiesforthose intoCyclingandTennis.

Moreover,TheStarCampprogramoffers avarietyoffunactivitiesforkids, allowingtheadultstorelaxonthebeach orvisitthespatodestress.

BetweenthebayofPollençaandthe AlbuferetaNaturalPark,PortBlueClub PollentiaResort&Spaisahotelamidst thenaturalbeautyofMallorca.

Thehotelprovidesnumerousoutdoor facilitiesandsportsoptionsforyouto choosefrom.Additionally,therearealso variousprogramsfortheenjoymentof kids.

Otherservicesincludedeliciousfood,a relaxingSpa,aBar,andanadults-only pool.Forsportsfanatics,thehoteloffers varioussportsliketennis,swimming,and anumberofotherwatersports.

ThebeachesofMallorcaareamajorattractionamongtourists.AndPlayaDe Maro,wherethishotelislocated,isoneofthetop3beachesinSpain.The IberostarSelectionPlayaDeMuroVillagehasalsowonvariousTripAdvisor awardsforitsqualityservices,infrastructure,service,andgastronomy

Throughits3restaurantsand4bars,theresortoffersanarrayofdishesanddrinks forthoselookingtoenhancetheirpalette.Todistress,therearewatercircuitsat thespaalongwithTenniscourts.

3.IberostarPlayadeMuro

4.PortBlueClubPollentiaResort& Spa

5.IberostarSelectionPlayaDeMuroVillage

ThingstodoinCalesdeMallorca

Ifyouwereresearchingforyourtrip toMallorca,youprobablycameacross CalesdeMallorca.Residedonthe southeastcoastofMallorca,theresort iswidelyknownamongglobaltourist communities,especiallyfromEurope andtheUK.

Theresortisagoldminefortourists, andifyouhaven'tquitefiguredout whatthingstodoinCalesde Mallorca,hereare8thingstohelp you:

1.BoatTrips

ExplorethecoastalbeautyofMallorca morecloselybychoosingfrom variousboattripsavailableonthe beaches.Asyousailthroughthe waters,bringalongyourfavorite seafooddishesordropbythemany restaurantsreadytosatiateyourtaste buds.

2.IslandTour

Theislandisfullofhiddennatural beauty.Afterarelaxingtimeonthe stunningbeaches,startexploringthe islandforotherattractivenearby places,restaurants,andother interestinglocalthingsthatnotmany areawareof.

3.VisitCaves

CalesdeMallorcaisahubformany caves,namelytheCuevasdelDrach (DragonCaves)andCuevasdels Hams.Thesecavesaremajor attractionsamongglobaltouristsdue totheirstalagmitesandstalactite formations.Onecanalsowitness classicalmusicconcertsonthewayto cavediscovery,performedbyfloating musicians.

4.

WaterSports

Thisoneisforallyousportsjunkiesoutthere.Various resortsandhotelsofMallorcaallowyoutoenterwater sportstoenhanceyourexperience.Ontheotherhand,if youdon'twanttoindulgeinwatersportsattheresort, plentyofotheroptionsareavailable.

5.

RafaNadalMuseumMallorca

RafaelNadalisaMallorca-bornTennislegend, consideredbymanyasthegreatestplayertoplaythe game.Avisittothismuseumnamedafterhimwillallow youtolearnaboutsomeofhiscareer-highlighting momentsandhelpyouknowhimbetterasapersonanda player.Additionally,youcanalsobuymerchandiseand otherproductsrelatedtoRafaelNadalaswell.

6.Hiking

DoyouloveHiking?ThenCalesdeMallorcawillbea treatforyouthankstothemountainssurroundingthe resort,makingitoneofthemostsought-afterhiking spotsamongtouristhikers.

7.

LocalCuisine

Mallorcaisblessedwithadeliciousfoodheritage. Foodieornon-foodie,oneshouldnotmissoutonan opportunitytotastelocaldelicaciessuchaspaella, sobrasada,ensaimada,andotherseafooddishes.

8.

TheNightlife

Nightlifeisnotwhatmostpeoplethinkofwhenplanning avisitingMallorca.However,thatdoesnotmeanit doesn'thaveagreatnightlifescene.Theresortoffersa numberofbarsandpubsforanyonelookingto experiencetheCalesdeMallorcanightlife.

Finally,

IsMallorcaworthvisiting?

Thesimpleansweris—YES.Nomatterthetimeofthe year,fromtheWorldHeritageSiteMountainsof TramuntanaandTurquoisebeachesthatholdyour attentiontoseafoodspecialtiesandhistoricsites, Mallorcaisanislandthatsecludesyouawayfromhectic everydaylifeforapeacefultime.Ifthatsoundslike somethingyouareseeking,whichyouprobablyare,then Mallorcaistheplacetobeforyou.

JESSICA MORISSETTE

FOUNDER, JM Virtual Solutions

MORISSETTE

JESSICA MORISSETTE

JessicaMorissette,afearless leadermakingwavesinthe digitalworld.TheEnterprise WorldisproudtointroduceherasThe MostInfluentialWomanBusiness LeadersToWatch.

Theprecisedefinitionofan entrepreneurmayvary,butwhenit comestobeinganambitiousone, JessicaMorissetteisaclearportraitof it.Thesimplestwaytothinkofitis someonewhotakesontheriskof startinganewbusiness.

Entrepreneurisresponsibleforall aspectsoftheirbusiness,rightfromthe initialplanningstagestotheday-todayoperations.Theyarealso responsibleforthefinancialrisksand rewardsoftheirbusiness.Ifthe businessissuccessful,theywillreap therewardsandifitfails,theywill suffertheconsequences.

Itisevidentthatittakesahugedealto becomesuccessfulatabusiness,as eachoneisuniqueandeach

entrepreneurhastheirowngoals. However,therearesomecommon qualitiesthatmanysuccessful entrepreneurssharesuchascreativity, determination,andrisk-takingand Jessicaisthespokespersonofthese.

WithJMVirtualSolutions,Jessicais creatingastrongfoundationforfemale entrepreneursandsmallbusinesses. Sheseesherselfasaproudsmall businessmarketerhelpingfemale entrepreneursandsmallbusinesses reachtheirgoalsusingthepowerof socialmediamarketing.

Wherehasthisbeautifuljourney started?

Get,set,go

“Today, I am happy to say that as a social media strategist with a passion for supporting female entrepreneurs and small businesses.”

TheoutsetofJessica'sjourneystarted atthebeginningofthepandemic.She hadbeenworkinginthehospitality

industryforalmostsevenyearsatthe time.Unfortunately,likemanyothers,she toohadtogothroughtheeffectsofthe pandemicandwaslaidofffromher positionasaFrontOfficeManagerand SalesCoordinator.Intheblinkofaneye, theworldchangeddrasticallyaroundher, andsheknewrealisedthatinorderto adapt,shewouldneedtomakesome adjustments.

Familyissomethingthatalwayscomes though.Aninsightfulconversationwith hersisterandherentrepreneurialjourney asaVirtualAssistanthasgivenJessica therightdirectiontoachievenewheights.

“At the time, I thought I could never run my own business.”

Afterrecallingtheconversationandsome extensiveresearch,JessicatookaVirtual Assistant(VA)course,andfinally launchedJMVirtualSolutions,LLCby theendofDecember2020.Thisgave Jessicatheabsolutefreedom,thevisionto supportotherswhileusingherfull potential.

“An entrepreneur is someone who starts and runs their own business”

“Doing what I do has given me the ability to impact the lives of women entrepreneurs every day. I couldn't be more proud of an achievement like that.”

“I contribute a lot to where I am today to having a positive mind-set.”

WhenshefirstlaunchedJMVirtual Solutions,shewasdoinggeneral virtualassistantwork,cluelessasto whichservicestoofferorwhomto getconnectedwith.Thus,she dabbledinabitofeverythingand workingwithanyclientwhowas willingtoworkwithanewVA.

Beforeshecouldnichedownher businessintoSocialMedia Marketing,ittookJessicaabout fourmonthsofexploration. However,soonenough,hernew foundpassionknewnolimits.She couldachieveeverythingthatshe dreamedof.

Goingahead,sheplanstoworkon theMasterofSciencedegreein marketingwithaconcentrationin socialmedia.Well,whatcanwe say!Afterall,SocialMediaisher calling.

JM–Agame-changer

JMVirtualSolutionslaunchedin Decemberof2020withamission tosupportfemaleentrepreneursand smallbusinesses.Asthefounder, strategist,andcreativebehindJM VirtualSolutions,Jessica'sfocusis onusingthepowerofsocialmedia tohelpfemaleentrepreneursand smallbusinessesgetvisible, implementstrategies,andsimplify theirsocialmediamarketingto growtheirbusinesses.

Withaclearmissiontoensurethe clientsachievealloftheirsocial mediagoals,thecompanycreatesa customizedsocialmediastrategy foreachbusinesssothebrandscan continuetothrive.Thecompany hashadthepleasureofworking withoverfourteenwomeninthe onlinespace,helpingthem implementsocialmediastrategies thatalignwiththeirbusinessgoals tohelpthemachieve.

“I feel blessed to be able to wake up every day to do work I am truly passionate about that also provides me with the freedom I was looking for and best of all, there are no limitations as to where my business can go.”

Steppingstones

Inthebeginningoftheentrepreneurial journey,Jessicafacedafewchallenges inhershare.Asanewsmallbusiness, thereisaconstantjuggleforsure, especiallyforasolobusinesswoman withoutateambackingherup.

Theinitialchallengeofbeingan entrepreneurwasefficientlymanaging theworkload.However,Jessica overcamethesechallengeswithan interestingyetpracticalapproach. Havinganinitialacknowledgmentof hertimeanditsuseforanefficient workpattern,sheimplementedmore systemsandprocesses.Theoutcome wasquiteproductivewithmore accomplishmentsduringthework hoursandlessfeelingof overwhelming.It'stimetotakealeaf outofJessica'sbook.

“ThesecondchallengeIfacedalot, especiallyintheearlystagesofmy journey,wasimpostersyndrome.There weretimeswhenIthoughtIcouldnot buildasuccessfulandsustainable business.Afterweeksofjumpingon discoverycalls,pitchingtoclients,just toreceiveanobecameverydefeating afterawhile.Whathelpedmethrough thesemomentswasutilizing affirmationsandpositiveself-talk.I believemind-setisapowerfulthingin everythingwedo.Whenwehavethe rightmind-set,Itrulybelievewecan achieveanything.”saysJessica.

Thelastchallengewasgettingthe clarityoftheaudience.Oncethatwas nicheddowntosocialmedia marketing,thingsfellintoplace.The companynoticedgreaterresults.

Strategiestosuccess

Atthebeginningof2021,thecompany restricteditsbusiness,rightfrom pricingstrategy.Thisnotonlygavethe businesstheneededopportunityto scalebutalsoitgotmorealignedwith itsclientele.Itbecametherightfitfor everyone.

Thestrategiesbehindthesuccessof JMVirtualSolutionsarenothingshort ofconsistency,hardwork,motivation, rightcommunication,nichingdownthe targetaudience,andmostimportantly, understandingtheneedsofthe audience.Havingaclearmessagethat resonateswiththeaudienceisreally thekey.Oncethereisanunderstanding onhowtosolvetheclientissuesand howtocommunicatewiththe solutions,thebusinessisgoldenfrom thereon.

AccordingtoJessica,“Inthe beginning,yourentrepreneurjourney willbehard.You'relearning constantly,tryingtodeterminewhat worksandwhatdoesn't.However,with

“JM Virtual Solutions is the bridge that connects its clients to their audience.”

consistency,hardwork,and motivation,youwillcontinuetomove forwardandindoingsoworktoward buildingasuccessfulbusiness.This hasbeenmyexperiencefromwhenI startedJMVirtualSolutionstowhere thebusinessisnow.”

2022hasbeenanexcitingyearforJM VirtualSolutionsasthebusinessis startingtogainrecognitionforthe growthitisachievingandtheimpactit ismakingwithinthesocialmedia space.

Makingachange

WhatmakesJMVirtualSolutions standoutisthatthebusinessreally takesthetimetounderstanditsclients andwhotheaudienceisthattheyare targeting.Thecompanycreatesa customizedsocialmediamarketing strategythathumanizestheclient's businessandputsthemdirectlyinfront oftheirtargetaudience.Havingstarted withthestrategy,thecompanymoves ontoplanningcontent,content creation,andcopywriting.

Theybelieveinanomni-channel approachwhenitcomestosocial mediamarketing.Theycatertothe clients'needsbytakingcareofallof theirsocialmediamarketing.

JMVirtualSolutionsfocuseson providingthreesixprimaryservices thatsettheclientsapartfromtherest ofthemarket:

SocialMedia+ContentMarketing: Haveacustomsocialmedia marketingstrategycreatedforyour business.Usesocialmediaplatforms toconnectwithyouraudienceto buildyourbrand,increasesales,and drivewebsitetraffic+content marketingtoattract,engage,and retainyouraudiencebycreatingand sharingtherightcontent.

SocialMediaStrategyVIPSession:

Booka1:160-minuteSocialMedia StrategyintensivecallwhereIcreate acustomizedsocialmediaplanfor yourbusiness+ananalyticscallto seewhat'sworkingandwhatneeds tobeimproved.

SocialMediaAudit:

Apersonalizedvideofrommewalking youthroughmysuggestionsonhowto revampyourcurrentsocialmedia platforms.

Nextpowermove

“I believe social media is a powerful tool for businesses if used correctly.”

Inthenextfivetotenyears,JMVirtual Solutionsaimstocreateatop-tiered socialmediaagencytoassistwomen entrepreneurstosucceedandachieve theirgoals.

Buildingateamoflike-minded individualswouldallowthecompany toprovidemoreopportunitiestothose lookingtostartacareerorbusinessin socialmediamarketingaswell.

Bygrowingthebusinessintoan agency,thecompanywillbeableto makemoreimpactwhileempowering others.

Wordsofwisdom

-Jessica Morissette

“Myadvicetothenextgenerationof aspiringandbuddingBusinesspeople istodaretobedifferent,daretobe bold,andneverbeafraidtostandup andstandout.Followyourheart,and yourpassion,andknowthatnodream orgoalisunattainable.Theonlyway toreachsuccessistokeepmoving forward.Therewillalwaysbe obstaclesonyourpath,butbypushing forwardyouwillalwaysbeonestep closertoobtainingsuccess.Remember, thereisnofailure,onlytheopportunity tolearnandgrow.”

ItwasalazySundayevening,andIliterallyhadnothingtodo,so oneofmyroommatesaskedmetogowindowshoppingatthenew mall.Afterenteringthemall,Istartedcheckingoutthesefashion brands:Armani,Prada,Burberry,Levi's,Gucci,etc.,andGucci's uniquelogo,GG,capturedmyattention.Ifounditinterestingand exclusive,asotherbrandsexplicitlytalkabouttheirnames, whereasGucci'ssymbolincludedadoubleG.Iimmediatelyranto mybestfriend(obviously,notmyroommate),Google,and researchedit.

That'showIgottoknowaboutGucci.Sinceitisapopularluxury fashionbrand,andIwasatthemallonlyforwindowshopping,I didnotmakeanefforttogoandcheckoutGucciproducts.Gucci bags,Guccishoes,Guccisunglasses,Gucciperfume,etc.,are famous,andforsomeofus,theyaresomethingwecanonlydream ofbuyingonceinalifetime.However,manycelebritiesand aristocratsareloyalcustomersofthebrand.Thismademethink, whatissospecialaboutGucci?Well,Ihavetriedtoexplainhere whatIdiscovered.Inthisarticle,youwilllearnwhatmadeGucci successfulandpopularamongtheelite.

TheMostRenownedandInfluentialFashionBrand

In1921,GuccioGuccifoundedanItalianluxuryfashionbrandcalled Gucci.Today,itisoneofthemostrenownedandinfluentialfashion brands.Inthissection,youwilldelveintothejourneyofGucciand learnwhatmadethebrandsuccessful.

• GuccioGucciestablishedthebrandaspurelyleathergoodsoriented,whichgainedpopularityamongtheelitesocietyandthe affluentclass.Afterhisdeath,hissonsexpandedthebusiness, openingnewstoresinMilanandNewYorkCity.

• Inthe1960s,thebrandlaunchedanewlogothatfeatureda double-G,gaininginternationalrecognitionandbecominga favoriteamongcelebrities.

• After20years,in1980,Gucciexperiencedadeclineinproduct qualityduetoafamilycrisis.However,thebrandneverlostits elevatedstatusinthefashionindustry.Itsfortunetookaturn whenTomFord,anAmericandesigner,becamethecreative directorofGucci.

• UnderFord'sguidance,Gucci experiencedaremarkable resurgenceandexpandedits productrange.Thebrandbecame knownforitsprovocativeand boundary-pushingadvertising campaigns,whichincludedthe "Flora"scarfandthe"Bamboo" bag.

• In2004,whenFridaGiannini tookoverascreativedirector,she embracedGucci'sheritageby infusingacontemporaryand femininetouchintothedesigns.

• Today,Gucciisoneofthe leadingluxuryfashionbrandsin theworld.Itsinfluencehas expandedbeyondthefashion world,becomingasymbolofan elitelifestyle.Thebrandhas enteredtherealmsofhomedecor, beauty,andevenrestaurants.

TheMostAdvancedMarketing Strategies

Guccihasconsistentlymetits commitmenttoconsistentinnovation andluxuriousofferings.Itisan emblemofItalianluxury, craftsmanship,andcreativity.Itsrich historyandabilitytoevolvewiththe timeshavesecureditspositionasone ofthemostcovetedbrandsinthe fashionindustry Thebrandhas employedavarietyofmarketing strategiestoreachthenumberone position.Someofthemareas follows:

• Guccihascarefullycraftedits brandimage,combining innovationandItalianheritage. Mostofitsadcampaignsentail inspiringstoriesofthebrand, runwayshows,collaborations, andcreatingacompelling lifestylearoundthebrand.

• Thebrandcombinesclassicdesigns withcontemporaryelements, distinctiveprints,andunexpected details,settingitapartfromits competitorsandmaintainingits alluretokeepcustomersengaged.

• Gucciembracessocialmediato stayintouchwithglobalclientsand maintainsastrongpresenceon platformslikeInstagram,Twitter, YouTube,etc.Ithaspartneredwith socialmediainfluencersand celebritiestoattractyoung audiences.

• Inthepast,Guccihassuccessfully collaboratedwithdesigners,artists, andbrandsfromvariousfieldsto createlimited-editionproductsand collections.

• Guccihasprioritizedsocial responsibilityandsustainability rightfromthestartbysupporting philanthropicactivities.Youmight haveheardoftheGucci ChangemakersProgram,which promotesdiversityandinclusivity withinthefashionindustry

Thesearethestrongbrandmarketing strategiesatwhichGuccihasexcelled. Thebrandhasmaintaineditsstrong brandidentity,embracedinnovation, andengagedwithconsumersthrough compellingstorytelling.

GlamorousGucciProducts

Guccicaterstoawiderangeof products,includingfashion,accessories, footwear,beauty,andhomedecor.Let's diveintotheoceanoftheseproducts andexplorehowfarGuccihascomein theindustry:

1. Handbags and accessories: You mighthaveseenGuccibagsinany femaleaccessoriesstore.Inthelate 1950s,Guccibecamepopularfor

itsbamboo-handledbags, whichfeaturednaturalbamboo handlesandleatherexteriors. Guccibagsbecameasymbol ofeleganceinthatera,and soontheylaunchedthe'Flora' feature,showcasingvibrant floralpatterns.Guccihas capturedthemarketforbelts, sunglasses,jewelry,etc.

2. Ready-to-wear clothing: Gucci offersacombinationofluxury andfashion-forwarddesigns.In the1970s,Guccibecame famousforitsiconic'GG'logo, whichwasfeaturedonclothing itemslikedresses,jackets, shirts,etc.Eclecticlayering andvibrantcolorsmade Gucci'sclothingcollection standoutfromothers.

3. Footwear: Guccishoesarethe mostpopularamongcelebrity consumers.However,Gucci hasawidefootwearcollection thatgoesbeyondshoesand includeshorse-bitloafers, whichwereintroducedinthe 1950s.Theywere acknowledgedasiconicpieces offootwear,recognizedfor theirtimelesseleganceand signaturehorse-bithardware. Theseloafershaveremained popularandhavebeen reinventedinvariousmaterials andfinishes.

4. Beauty Products: Thisis somethingunusualforany fashionbrand,asbeauty productspredominantly dominatethecosmeticindustry However,Gucciisan exception.Ithaslaunched men'sandwomen'sperfumes, knownfortheirunique fragrances.Theproductshave capturedtheessenceofthe

1. brandandGuccihasalsolaunched makeupproductswithexcitingcolorsand uniquescents.

2. HomeDecorandLifestyle:Guccihas expandedintothefieldofhomedecorto createaluxuriousandstylishliving environment.Itscollectionincludes furniture,tableware,decorativeobjects, andtextiles.TheseGucciproductsfeature vibrantdesignsthatcanelevatethe lifestyleoftheirconsumers.

Gucciproductshaveevolvedovertime, blendingtimelesselegancewithinnovative andlatestdesigns.Fromitsiconichandbags andaccessoriestoitsready-to-wearclothing andfurniture,Guccifulfillsitscommitmentto customersbyofferinguniqueandluxurious products.

OvercomingChallenges

Everybrandthathasmadeitbiginthemarket hasfacedseveralchallenges,andGucciisno exception.Ithadtoovercomevarious difficultiestostabilizeitsbusinessinthe internationalmarket.Apartfromthe aforementionedchallengeofdeclining productqualityduetoafamilycrisis,the brandhasfacedseveralotherdifficultiesonits journey.

• Overexposure:Inthe1990s,Guccifaced challengesregardingbranddilutionand overexposure.Duetotheexcessiveuseof the'GG'logoonvariousproducts, associatedwithagaudyandtacky aesthetic,Guccisufferedlossesinthe market.Gucciproductswerewidely copiedandfabricatedduetotheir overexposure,whichimpactedthe exclusivenessofthebrand.

• Declineinsales:Guccifacedfinancial difficultiesduetoadeclineinsalesasthe brandstruggledtocompetewithother fashionbrands.CustomersfoundGucci productsoutdatedandlackinginnovation, leadingtoalossofitsloyalcustomer base.Toenhancetheirdefinitionofa

standardlifestyle,manycustomers turnedtootherbrands.

• Lackofcreativityanddirection: BeforeTomFordwasappointedas creativedirector,Gucciencountereda lackofcreativityanddirection.This putthebrandatasubstantialrevenue lossanddamageditsreputation. Furthermore,Guccihadtofight againstcounterfeitersandtake significanteffortstoprotectits intellectualpropertyrights.

• Balancinglegacyandmodernity: Gucci,asahistoricbrand,facedthe challengeofbalancingitslegacyand heritagewiththedemandsofthe modernworld.Ifithadchosentostick toitslegacyandheritage,itrisked losingyoungerconsumerswhosought updatedproductswithmoderndesigns. Guccimadethedecisiontoembrace moderndesignsandattractnew consumers,evenifitmeantgiving someinjusticetoitslegacy.

Despitethesechallengesandstruggles, Guccihasemergedasoneofthetopmost brandsinthemarkettoday.Keyfigures suchasTomFord,FridaGiannini,and AlessandroMicheleplayedcrucialrolesin bringingGuccitothepositionitholdsnow. Eachofthemcontributedtoreestablishing Gucciasaninfluentialbrandinthefashion industry

Inconclusion,Gucci'sjourneytobecoming theluxurysymbolofthefashionindustry canbeattributedtoseveralfactors.The brand'srichhistory,theintroductionof iconicdesignslikethedouble-Glogo, successfulcollaborations,advanced marketingstrategies,andawiderangeof glamorousproductshaveallplayedarole initssuccess.Despitefacingchallenges andsetbacks,Guccihasconsistently adaptedandevolvedtomeetthechanging demandsofthemarket,maintainingits allureandexclusivityamongelite consumers.

FAQs

WhoOwnsGucci?

Currently,theFrenchluxurygroupKeringownsGucciwhich purchasedan$8.8billionstakeintheiconicItalianfashionbrand in2004.ArtémisisKering’sleadingshareholderwhoholdsa majorityshareinthecountrythroughtheparentorganization.

WhatdoesGuccimeanactually?

Guccihasbecomethesymbolofnotjustfashionluxurybutalsoa commonformofslang.Thoughitisthenameofthefounder,ina commonvernacularlanguageitexplainssomethinglike‘doing well’.Youmighthaveobservedhowfamousrappersandsingers oftenuseitintheirmusiccompositions.ItinterpretsGucci’s historywithboldnessandopulence.

WhatisthemeaningofGucci’slogo?

GGasGucci’slogoisregardedasthefanciestsymbolintermsof branding.AldoGuccidesignedthelogointhememoryofhis father TheuseoftwoGinthelogosignifiestheinitialsofGuccio Gucci,founderofthecompany.

WhichGucciwasmurdered?

MaurizioGucci,anItalianbusinessmanwasonceheadofthe Guccifashionhouse.Hewasthegrandsonofthecompany’s founderGuccioGucciandsonofactorRodolfoGucci.Hewas murderedbyahitmanhiredbyhisformerwifePatriziaReggiani on27March1995.

WhatisGucci'suniquesellingpoint?

Likeeveryotherorganization,Guccihasauniquesellingpoint,its unparalleledcraftsmanship.Lip-flops,shoes,andbeltsarethetop threeGucciproductsexploredbycustomers.Itsbrandvalueis $12.7billionandtheexclusivequalityofbeingrecognizedatthe internationallevelenhancesitssales.

Unlikeintheoldendays,you don’treallyneedayogioryogini toteachyouhowtodothe yogasanas.AbigthankstoTim Berners-Lee,whofirstproposed theideaoftheinternetin1989,a momentthatledyoutosearch aboutyogasanas,andultimately tous.

AlthoughoriginatedinIndia, Yogasanaispracticedfor thousandsofyearsglobally.And despitebeinganoldpractice,its benefitsstillapplytoday.Here’s thethingthough:Yogadoesn’t discriminate.Peopleofallshapes andsizescanstarttheirjourney atanyage—itwillbenefityour mind,body,andsoul tremendously.

Whiletherearemanytypesof Yogasanatogetyourjourney started,wehavehandpickedour top10beginner-friendly yogasanassoyoudon’thaveto. Yourjourneystartsin3...2...1..!

1.Sukhasana

Starteasy.No,literally.Beginwith Sukhasana,alsocalledanEasyPose.In Sanskrit,SukhmeansHappy Thisisoneof thosetypesofyogasanathataimstoput youinacontent,meditativestate.

Ÿ Steps-by-StepInstructions:

Step1:Startinaseatedposition.Bendand widenyourkneesandcrossyourshins.Slip eachfootbeneaththeoppositekneeand bringtheshinstowardyourtorso.

Step2:Sitinarelaxedposition,making surethere’sacomfortablegapbetween yourfeetandpelvis.

Step3:Donottiltyourpelvisforwardor back.Keepitinaneutralstate.

Step4:Straightenyourshoulderblades

Step5:Ensurethatyourbodyweightis balancedacrosssittingbones

Step6:Takeadeepbreathandexhaleafter around3seconds

Step7:Exchangethecrosspositionofthe legsanddothisposeforapprox.1minute oneachleg.

Ÿ Benefits:

1.Thecombinationofincreasedpostural awarenessandthemeditativestateit createshelpsyourelievestress.

2.Holdingthemuscleshelpsyou strengthenyourcoremuscles.

Ÿ Difficulty Level: ★☆☆☆☆

2.Tadasana

‘Tada’inSanskritmeansmountainand ‘asana’meanspose.P.S. You’regoingto hearaboutthe‘asana’partalotasyouread ahead.

Thisbeginner-friendlyposeissometimes alsocalledamountainpose.Moreover, Tadasanaisoftenagreatposetopractice beforebeginningthestandingposes.

Ÿ Step-by-StepInstructions:

Step1:Standwithyourfeetslightly apartfromeachotherwhile maintainingbalance.

Step2:Inhaleandraiseyourarms aboveyourhead.Withyourpalms facingupandvisionahead,meshup yourfingerstogether

Step3:Exhaleandliftyourshoulders towardyourears.Returntheshoulders totheiroriginalpositionandlower yourspineasyoustraightenyour postureandopenupyourchest.

Step4:Relaxyourmuscles

Step5:ReturntoStartingposition

Ÿ Benefits:

1.Therearevarioustypesofyogasana thathelpwithyourlowerbackpain, andthisisnoexception.Tadasanawill workwondersforthepain,tightness, andstiffnessofyourlowerback.The poseisespeciallyhelpfulforpeople withsedentarylifeorwhohaveabad postureorslouch,asitstretchesyour spine.

2.Tadasanaimprovesmetabolismand helpsyoustayatyouridealweightby keepingobesity-relatedproblemsat bay

3.Aidsinclearingclogged-uplungs causedbypollutionorasthmaor COPD,helpingyoubreatheeasy

4.Rejuvenatesmindandbody improvingmemory,focus,and concentration.

5.Alleviatesstress,anxiety,aswellas depressioninsomecases.

Ÿ Difficulty Level: ★☆☆☆☆

3.Uttanasana

Oneofthemostbeginner-friendly typesofyogasana,Uttanasanaisapart

oftheSuryaNamaskarRoutine.Theasanais afull-bodystretchposewhereyoustand withyourupperbodyfoldedforward.Here’s whatthatnamemeansinSanskrit:‘Ut’ meansintense,‘tan’meansstretch,andyou alreadyknowwhat‘asana’means.

Ÿ Step-by-StepInstructions:

Step1:Standstraightwithhandsrestingon yourside

Step2:Inhaledeeply

Step3:Exhaleandslowlybendyourknees forwardwhileslightlymovingyour tailbonesandhipsback

Step4:Restyourhandsonthegroundnext toyourfeetwhereyourchestshouldbe aboveyourfeet.

Step5:Ensurethatyourhamstringsare feelingthestretch.Ifnot,extendyourknees abitmore.

Step6:Maintainthepositionfor5to10 seconds

Step7:Engageyourcore,andinhaleasyou putyourhandsonyourknees

Step8:Slowlycomebacktotheinitial mountainpose.

Ÿ Benefits

1.Ifyou’resomeonewhositsforalonger periodoftime,Uttanasanaisanidealpose foryoutopractice.

2.Helpsyoustretchhamstrings,hips,and calvesforbettermobility.

3.Strengthensyourlegsandmakesyour spinestrongyetflexible

4.RegularpracticeofUttanasanaimproves bloodcirculation

5.Energizesyoubyeliminatingfatigueand exhaustion

6.Improvesleeppatternandhelpsinsomnia

Ÿ Difficulty Level: ★☆☆☆☆

4.Trikonasana

Trikonasanaisoneofthetypesof yogasanathathasbothmentaland physicalbenefits.Interestingly, manymanypeoplestarttheiryoga sessionwiththispose.However,it isimportanttoknowthatthispose shouldnotbeheldforalonger periodoftimeifdoneatthe sessionstart.Ontheotherhand, youcanendyouryogasessionby doingthisasanaforalongtime.

Ÿ Step-by-StepInstructions

Step1:Standstraightwithyour legsapart

Step2:Inhale,andraiseyourright handstraightaboveyourhead, paralleltotherightear

Step3:Exhaleandbendyourtorso fromthewaisttoyourleft

Step4:Slideyourleftarmdown nexttoyourleftlegtillyour fingersareatyourankle

Step5:Makesureyourrightarm ishorizontalasyourheadistilted left

Step6:Holdtheposefor30 seconds,keepingyourkneesand elbowsstraight

Step7:Inhale,standstraight,and repeatthesameprocessforthe otherside

Ÿ Benefits

1.Tacklesdigestiveissuessuchas indigestion,gastritis,flatulence, andacidity.

2.Increasesspineflexibilityand helpsreducebackache

3.Helpstoneyourwholebody alongwithaligningshouldersfor anidealshape

4.Bringsrelieffrommenstruationrelatedissuessuchasmenstrual cramps

5.Releaseshappyhormonesand reducesstress

6.Reducesinflammation

Ÿ Difficulty Level: ★☆☆☆☆

5.Dhanurasana

Everheardaboutthetypesof yogasanacalled“Bow-gasanas?”

Probablynot,becausewejustmade thatup.However,Dhanurasanaisa back-bendingposewhereyourbody actuallylookslikeabow Asaresult, it’salsoknownasthe“BowPose.” What’simpressiveisthatthementions ofDhanurasanacanbetracedbackto the19thCenturytexts.

Ÿ Step-by-StepInstructions

Step1:Lieonyourstomach,making sureyourfeetareapart

Step2:Keepyourhandsontheside ofyourbody

Step3:Bendyourkneesslowlyand bringyourhandsbacktograbyour ankles

Step4: Takeadeepbreath,andas youdothat,liftyourchestupfromthe groundwhilepullingyourlegs backward

Step5:Keepyourvisionahead

Step6:Holdthepositionforapprox. 15to20seconds

Step7:Exhaledeeplyasyoubring yourlegsandchesttothegroundto releasethepose

Ÿ Benefits

1.Preventsgastrointestinalproblems suchasbloat,constipation,IBS,and more.

2.Improvesyourdailyactivityby strengtheningyourcore

3.Improvedflexibilityprevents problemslikeherniateddisc,slip disk,andothers.

4.Releasesmuscletensionfromthe lowerbackalongwithpainand stiffness.

5.Improvesyourupper-back strengthforbettermovement

Ÿ Difficulty Level: ★★☆☆☆

6.Bhujangasana

Thisisaback-bendingtypesof yogasanathatmakesyoulooklikea hood-raisedcobra.Becauseofthis visualcharacteristic,itisalsoknown asthecobrapose.‘Bhujanga’isa Sanskritwordthatmeanssnakeor Cobra.

Ÿ Step-by-StepInstructions

Step1:Placeyourpalmsflatonthe groundunderyourshoulder

Step2:Takeamomentandpause,as youlookatthegroundwithyour neckinaneutralposition

Step3:Extendyourtoesbackand pressalltoenailsdowntoactivate yourquad

Step4:Rotateyourinnerthighs upwardtobroadenyourlowerback

Step5:Liftupyourheadandchest asyourollyourshouldersbackand down,asyoulightlypressdownwith yourhands

Step6:Focusonliftingyourchin whilekeepingthebacksideofyour necklong

Step7:Keepyourarmsstraight whilekeepingyourshouldersaway fromtheears

Step8:Releasethepose

Ÿ Benefits

1.Reducesstiffnessofyourbackifany alongwiththepain

2.Helpstoneupstomachmusclesin additiontotheshouldersandarms

3.Enhancesmoodandimprovesenergy levels

4.ImprovesPostureandIncreases Confidence

5. Soothessciaticnervepain

6.Increaseslungcapacityandreduces asthma-relatedproblems

7.HelpsRecoverMenstrual-Related irregularities

Ÿ Difficulty Level: ★☆☆☆☆

7.Savasana

Finally,cooldownwithSavasana.After engaginginvarioustypesofyogasanas, Savasanahelpsyourelaxasitbrings yourheartrateandbreathingtonormal levels.CorpsePose,asit’salternatively calledisanancient15th-centurypose. Additionally,Savasanausesa combinationofYogaNidraMeditation andrelaxationtoincreaseyouroverall awareness.

Ÿ Step-by-StepInstructions

Step1:Liedownonyourback

Step2:Letyourfeetandarmsflopopen

Step3:Relaxyourarmsafewinches awayfromyourbodyasyourpalmsface thesky

Step4:Closeyoureyesandtakeslow deepbreathsthroughyournose

Step5:Relaxyourwholebodyby makinganyneededadjustments

Benefits

1.Bringsyourincreasedheartto normalcyafteralltheexercises

2. Inadditiontocalmingyourmind,italsorelaxeseachpartof yourbody.Thisteachesyourbodytotacklestressfultriggers calmly,withoutanyunnecessarypanic

3. Easespainandinflammationofthejointsandmuscles

4.Regulatesemotionsandbalancesthenervoussystem

5.Helpsyoubecomemoreconsciousandawareofyour surroundings,helpingyoufeelmoreconnected

Ÿ Difficulty Level: Zero

BalanceistheKey

Intoday’schaoticworld,goodhealthisoneofthekeyfactorsthat couldgiveyouanadvantageoverothers.Whenwesayhealth,it couldbeanythingfromyourmind,body,orevenyoursoul.Ifyou areonthelookouttostartyouryogajourney,thetypesofyogasana mentionedaboveareexactlywhatyouneedtostrikethatmuchneededbalanceinlife.

How to Advertise Your Business?

Inaworldwheretheaverageconsumerattentionspanislessthan10secondsentrepreneursandbusinessownersneedtostep uptheirmarketingcampaigns.Thisisessentialbecauseconsumerstodayreceivetonsofmarketingcontentfromdifferent businesses.Hence,youneedtocomeupwithbetterideasonhowyoucanadvertiseyourbusinessandgettheattentionofthe consumers.

Let'stakeaquicklookat5tipsonhowtoadvertiseyourbusinesseffectively.

1.CreateaResponsiveWebsite

Mostconsumerstodayarepresentonline.Hence,youmusthaveabusinesswebsitewhichisengagingandresponsive.This allowsyourconsumerstoknowmoreaboutyourbusinessbyadvertiseyourbusinessandtheproductsandservicesyouoffer. Tobeginwith,youneedtohiretherightprofessionalstohelpyouwithwebdesignservices.Youcanchoosefromthetop10 webdesignservicesfirmsthatyouwouldhiretoensurethatyoucanhaveawell-designedanddevelopedbusinessportalfor yourcustomers.

2.IncorporateBlogintoYourWebsite

Havingagoodbusinesswebsitehelps.However,youalsohavetoincorporateblogsintoyourbusinesssite.Thisisessential becausebloggingisimportantformarketingandSEO.Consumerstodayaredatahungryandthereforetheyprefertoread moredataanddetailswhichwouldhelpthemmaketherightchoice.Havingablogonyourbusinesssitewhichsaysmore aboutyourproductsandservicesinstilsfaithandloyaltyinyourbrand.Italsoincreasesonlinevisibilitywhenyouusethe rightkeywordsandalsodrivesengagementandbrandawareness.Youcanalsouseabusinessblogtoeducateyourcustomers andbuildmarketauthority

3.UtilizeSocialMedia

Ifyouarenotusingthepowerofsocialmediayouare losingoutonmanypotentialcustomers.Mostpeopletoday areonvarioussocialmediaplatformslikeFacebook, Twitter,Instagramandsoon.Tappingthepowerofsocial mediaallowsyoutoreachouttovariouspotential customerswhodon'tknowmuchaboutyourbusinessand brand.Withtherightlevelofengagement,youcanalso updateyourcustomerswithvariousupcomingproductsand servicesandeventsrelatedtoyourbusiness.Hence,you shouldneverunderestimatetheimportanceofsocialmedia inbusinesscommunication.However,youneedtohavea socialmediastrategywhichwouldallowyoutooptimize yourresourcesandbudget.

4.VideoContentandMarketing

Itisestimatedthatmoreconsumerstodayprefertowatch videosthanreadcontent.Hence,youcanutilizethepower ofvideomarketingwhereyoucanputforwardyourproduct andservicescreativelyandinnovatively.Ifyoudon'thavea bigbudgetyoucanuseyourGoogleaccountandstarta YouTubechannelwhereyoucansharemoredetailsabout

theproductsandservicesyouoffer.Thisisagreatwayto reachouttonewpotentialaudiencesandexpandyourmarket base.Youcanalsoincorporateinfluencermarketingstrategies onYouTubeandusereviewswhichwouldhelpyoureachout tomorepeopleandimproveonlinebusinessvisibility

5.ReferralPromotion

Whenyouwanttotryold-schoolmethodsyoucanusereferral promotiontechniques.Thisallowsyoutousetheloyaltyand experienceofyourexistingcustomerstogetyoumore business.Usingthereferralpromotionmethodyoucanlet yourcustomerssharetheirexperiencesandinsightswiththeir friends,colleaguesandacquaintances.Thisbuildsachainas morepeopleconstantlypromoteyourbrandthroughword-ofmouthpublicity Youcanrewardyourcustomerswith coupons,gifts,pointsanddiscountswhichwouldletthem knowthatyouappreciatetheirkindgesturetohelpyouwith businesspromotionandadvertisement.Thisarefewwaysto advertiseyourbusiness.

Adobe InDesign Review

EstablishmentYear:1999

Founder:AldusCorporation

Headquarters:Indianapolis,Indiana,UnitedStates

No.ofEmployees(asof2022):26000+ Website:https://www.adobe.com/products/indesign.html

Overview

AdobeInDesignisapagelayoutdesigningsoftware anddesktoppublishingapplicationproducedby AdobeInc.Itcanbeusedtodesignstunningpersonal businesscardsandcreatecompanyposters,resumes, brochures,magazines,etc.Itistheultimatepage designappforanycreation.Itexportsdocumentsin Adobe'sPortableDocumentFormat(PDF).It supportsmultiplelanguagesanditwasthefirst nativeMacOSXpublishingsoftware.Adobe InDesignprovidesadvancedtypographywithOpen TypeFonts.Itslaterversionsintroducednewfile formats.

HistoryofAdobeInDesign

AdobeInDesignisthesuccessorofPageMaker, whichwasacquiredin1994bybuyingAldus.It receivedaboostinthemarketofdistributionthrough bundlingwithPhotoshop,Illustrator,andAcrobatin theCreativeSuite.AdobedevelopedInDesignCS3 (CreativeSuit3)asuniversalbinarysoftwarewhich iscompatiblewithnativeIntelandPowerPCMac machines.Adobewillbethefirstwithacomplete lineofversatileapplications.Itcametobethefirst DTPapplicationtosupportUnicodefortext processingwhereadvancedtransparencyfeatures wereused.

FeaturesofAdobeInDesign

AdobeInDesignhasspecificuseandpropertiesthat differentiateitfromothercompetitorsinthemarket. Itsuniquefeaturesprovideadistinctidentitytoit whichishelpfulforeverydesignerforflawlesswork. HereisthelistofuniquefeaturesofAdobeInDesign:

1.MasterPageFunction:InDesigncouldbea defaultsoftwareifanyprojectneedsamulti-page designpublication.Itprovidesamasterpage functionbyautomaticallyputtingpagesinserial numbers.Thisprocessallowsuserstoeditnumerous pagesinasingleedit.

2.ResizingContentinFrames:Resizingcontentis avitalpartofInDesign.Itcouldbebeneficialfor completingprojectsifthesizeofthecontentcanbe changedindependentlyoftheframesize.Adobe InDesignmakessurethatcontentmaintainsthe integrityofimagesandalterspublications appropriately

3.Interactivity:InDesigncaneasilydesignaform andexportitdirectlytoPDF.Itbecomeseasierto representdesignsthroughslideshow,e-books, animations,pdf,etc.

Therefore,thereisnoneedforanyotherspecific applicationtoconvertdocumentsindifferent formats.

4.ContentConveyor:Thecontentplacerand contentcollectorbotharecrucialpartsofInDesign. Acontentcollectortoolcaneasilyreplicatethe contentofanyshape,object,orimage.Itcollectsthe contentintothepanelandtheroleofthecontent placertoolistoestablishthecontentwithinthe severaldocuments.

5.Textframefitting:Adjustingtextinaparticular framecouldbeatoughjob.However,Adobe InDesignoffersflexibilitytoadjustthewidthand columnoptions.Withthehelpofthesefeatures,it becomeseasiertoeditandresizethecolumns,and marginsanytime.

CustomerReviews

AdobeInDesignprovidesdigitaldocumentslike flyers,posters,andothertypesofmediareportswith richgraphicsandimages.Herearethemostrecent customerreviewsofAdobeInDesign:

Ÿ Easeofcreatingprintablebooklets“Adobe InDesignisaperfectpickfordesigningand publishinglayouts.Ialmostusethissoftware dailyinmyworktopresentideascreatively.Itis bestsuitedfororganizingcontentandisusedto makemostprintanddigitalstuff.Integrates seamlesslywithAdobecreativesuite.”RuchikaSave(GraphicDesigner)

Ÿ TheGo-ToSoftwareforDesigningIntricate andComplexDocuments“AdobeInDesignis currentlybeingusedinourcompanytocreate and/orreceivedesignfilesforourclients'direct mailneeds,thismostlyincludesformsand envelopes.Wealsouseittocreatethecopy decksforthedirectmailwesendout.The softwareisonlyusedbyourMarketingand Lettershopdepartments.Thereasonwechoose AdobeInDesignoverotherproductsisbecause ofitscomplexityandstandardizationinthe industry.”-AllieEServer(Marketing OperationsManager)

ProsandConsofusing Adobe

Indesign

Likeeveryothersoftwaretool, AdobeInDesignhasitsprosandcons. Takealook:

RegardingAdobeInDesign

1.WhattypeofsoftwareisInDesign? InDesignisadesktoppublishingandpage layoutdesigningsoftwareapplicationthatis producedbyAdobeInc.Ithelpstocreate brochures,magazines,posters,etc.

2.WhatisthelatestversionofAdobe InDesign?

ThelatestversionofAdobeInDesignis Version18.3whichcametothemarketin April2023.Itprovidesfixesforstability, performanceissues,andfunctionalities.

3.IsAdobeInDesignfreetouse?

Itisnotcompletelyfree,however,Adobe InDesignprovidesa7-dayfreetrialinwhich youcanuseallfeaturesandupdatesofthe tool.