Most Promising Healthcare Companies To Watch Out For 2023

MakingTheWorldABetterPlace

Gavin Quinnies President & CEO

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From Editor’s Desk

Thehealthcareindustryhasundergonesignificantchangesovertheyears,drivenbyadvancementsinmedical science,technology,andchangingsocietalneeds.Inthepast,healthcarewasfocusedprimarilyontreating illnessesandinjuriesaftertheyoccurred,butwiththeadventofmodernmedicine,healthcarehasshifted towardspreventativecareandearlydetection.

Oneofthemostsignificantchangesinhealthcarehasbeenthedevelopmentofmedicaltechnologiesthathave improveddiagnosis,treatment,andpatientoutcomes.Theseadvancementsincludethedevelopmentofvaccines, antibiotics,imagingtechnologies,andminimallyinvasivesurgicaltechniques.

Anothermajorchangehasbeentheshifttowardsapatient-centeredapproach,withhealthcareprovidersfocusingon meetingtheneedsandpreferencesofindividualpatients.Thisapproachincludesprovidingmorepersonalizedcare, empoweringpatientstotakeanactiveroleintheirhealth,andfocusingonholisticcarethataddressesthephysical, emotional,andsocialaspectsofhealth.

FeaturingforTheEnterpriseWorld’sthisissueofMostPromisingHealthcareCompaniesToWatchOutFor2023are thestoriesofsuchrevolutionarycompanies.

Forthecoverstoryread-

USHealthCenter(USHealthCenter),aplatformprovidinganalyticsandartificialintelligence(AI),isbreaking barriersinthehealthcareindustrywithlowerhealthcarecosts.Itismakinggreatstridestowardsbetterhealthcare delivery.TheEnterpriseWorldisproudtointroduceittotheMostPromisingHealthcareCompaniesToWatchOut Forin2023.Traditionalmedicineisnolongeradequatetomeetthedemandsofapopulation,andhealthcaremust broadenitsrangeofofferings.Dr.RaymondGavery,MD,andGavinQuinniesrecognizedtheneed,andUS HealthCenterwasfoundedin2003.ThefocusofUSHealthCenterisonparticipationandadherencetohealth managementprograms,whichresultsinsignificantsavingsforthecustomers.USHealthCenterisoneofthefew vendorsthatofferservicesinthepre-disease,disease,andpost-diseaseperiods.

StatumSystemsisahealthcaretechnologystart-upfoundedbyhealthcareprofessionalsintheBostonmedical community.Concernedaboutthefragmentedstateofmedicalcommunicationsystemsinhospitalsandmedical centres,andespeciallywiththecontinueduseoftraditionalpagersandothersinglepurposeapplicationsanddevices thatrequirecareteammemberstoconstantlyjugglefromonesystemtoanother

InaninterviewwithTheEnterpriseWorld-

HypreventionwasfoundedinFrancein2010,todevelopinnovativeimplantablemedicaldevicesfortheorthopaedic surgeryinordertoaddressbonefragility.TheideaofbonereinforcementcamefromOrthopaedicSurgeons.Seeing moreandmoreelderlypeoplecomingtotheirhospitalsforhipfracturetreatmentsandanyosteoporoticfracturesdue toagingandgrowingpopulation,theythinkondevelopinguniquesolutions.Afterstudyingthemarketopportunity andprojectfeasibility,thesurgeonsandIhavecreatedthecompanytogether

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.

Leaders in Spotlight

Forthecoverstoryread-

USHealthCenter(US HealthCenter),aplatform providinganalyticsandartificial intelligence(AI),isbreaking barriersinthehealthcareindustry withlowerhealthcarecosts.Itis makinggreatstridestowardsbetter healthcaredelivery TheEnterprise Worldisproudtointroduceitto theMostPromisingHealthcare CompaniesToWatchOutForin 2023.

Traditionalmedicineisnolonger adequatetomeetthedemandsofa population,andhealthcaremust broadenitsrangeofofferings.Dr RaymondGavery,MD,andGavin Quinniesrecognizedtheneed,and USHealthCenterwasfoundedin 2003.

ThefocusofUSHealthCenteris onparticipationandadherenceto healthmanagementprograms, whichresultsinsignificantsavings forthecustomers.US HealthCenterisoneofthefew vendorsthatofferservicesinthe pre-disease,disease,andpostdiseaseperiods.

StatumSystemsisahealthcare technologystart-upfoundedby healthcareprofessionalsinthe Bostonmedicalcommunity. Concernedaboutthefragmented stateofmedicalcommunication systemsinhospitalsandmedical centres,andespeciallywiththe continueduseoftraditionalpagers andothersinglepurpose applicationsanddevicesthat requirecareteammembersto constantlyjugglefromonesystem toanother.

InaninterviewwithTheEnterprise World-

Hypreventionwasfoundedin Francein2010,todevelop innovativeimplantablemedical devicesfortheorthopaedicsurgery inordertoaddressbonefragility Theideaofbonereinforcement camefromOrthopaedicSurgeons. Seeingmoreandmoreelderly peoplecomingtotheirhospitals forhipfracturetreatmentsandany osteoporoticfracturesduetoaging andgrowingpopulation,theythink ondevelopinguniquesolutions. Afterstudyingthemarket opportunityandprojectfeasibility, thesurgeonsandIhavecreatedthe companytogether

C O N T U S H E A L T H

WHY NURSES ARE SO IMPORTANT IN HEALTHCARE

Gavin Quinnies | President & CEO

USHealthCenter(USHC),a platformprovidinganalytics andartificialintelligence(AI), isbreakingbarriersinthehealthcare industrywithlowerhealthcarecosts.It ismakinggreatstridestowardsbetter healthcaredelivery TheEnterprise Worldisproudtointroduceittothe MostPromisingHealthcareCompanies ToWatchOutForin2023.

Traditionalmedicineisnolonger adequatetomeetthedemandsofa population,andhealthcaremust broadenitsrangeofofferings.Dr. RaymondGavery,MD,andGavin Quinniesrecognizedtheneed,and USHCwasfoundedin2003.

ThefocusofUSHealthCenterison participationandadherencetohealth managementprograms,whichresults insignificantsavingsforthe customers.USHealthCenterisoneof thefewvendorsthatofferservicesin thepre-disease,disease,andpostdiseaseperiods.

Duetothespecialcombinationofboth foundersapproachingthesame conceptsfromoppositeperspectives,a highlyeffectivestrategywascreated. ThePersonalHealthDashboardTM (PHD),oneoftheearliestonlinehealth portals,wasreleasedbythecompany in2003withinashortperiodoftime.

ThePersonalHealthDashboardTM, combinestheonlineHealthRisk Assessment,DNA,biometrics,medical andRxclaims,demographic,wearable, lifestyle,andpayrolldata.This becomestheuniversalpredictive modelwhencombinedwithlifestyle data.

USHC'sevidenced-basedscienceand PredictiMed™AItechnologysuite, combinedwiththeWholeistic™Care navigationactivates,educates,guides, andincentivizesmemberstomanage andimprovehealth.In2019,USHC

wasthird-partyvalidatedatthehighest levelforCareNavigation,andin2020 forPopulationHealthManagement, alsoattheGoldLevel.

Inspringof2022, USHCwasproudto have athird-partyvalidationofits financialriskburdenforecastingmode. WithclientsinnearlyallUSstatesand servingover100,000activemembers, 19yearsofexpertise,andahighstaff retentionrate,USHChasdeveloped oneofthebroadestandmost comprehensivePHMplatforms available.

Throughtheprovisionofmarketleadinghealthmanagementscience, technology,andadvocacyforthe preventionandmanagementofdisease, thegoalwiththecompanyisto enhancepeople'shealthandlower healthcarecosts.

TheManBehindTheCurtain

GavinQuinnies President&CEO

Thefactisthatrunningabusinessis challengingduetoitscomplexities.It canbechallengingtochooseoneor twoofthemanyobligationsthat entrepreneursmustdoastheyhaveso many.

GavinQuinniesisatruereflectionof staunchentrepreneurship.Trainedin engineeringandmanagementsystems, Mr.Quinniesstartedhiscareer developingartificialintelligence, automatedprocessplanning,and intelligentnetworksintheaerospace industry

Afterthat,heworkedasCOOfora companythatmanufacturedand distributedmetals,successfully growingitfroma$20millioncompany toa$100millioncompanywithmultistateoperations.Duringthistime,Mr. Quinniescreatedmanagementsystems

forquality,sales,IT,andproductivity thatledtheindustry.

In1992,helaunchedhisfirst incentive-basedwellnessprogram, whichhada4:1returnoninvestment. HestayedonasChiefQuality,Safety, andHealthOfficerforthe$2.0billion parentbusinessafterasuccessfulexit thatinvolvedamulti-competitorrollupandIPO.

Mr.Quinnieshadaconsultancy businessforQuality,Safety,Health, andLifeSciencespriortoco-founding USHealthCenter.IBM,whichwas aidingintheautomationofthe pharmaceuticalindustry'snew medicationapprovalprocedure,was hisbiggestclient.

Helivesbyfivebusinesstenets:know yourmarket,manageyourresources effectively,avoidearlyexpansion, maintainconcentration,payattention toadvisors,andbepatientbutwork quickly.

Whentalkingabouthisentrepreneurial journey'strueaccomplishmentsMr. Quinniessays,“Applyingthesame principlesofintegrity,tenacity,and utilitytoawidevarietyofbusinesses; printing,aerospace,metaldistribution, consulting,andnowhealthrisk managementhavehelpedgroweach organization.”

GettingToKnowGavinQuinnies

“I've lived some of them and learned from others.”

Mr.Quinnieshasmanypreferred booksonhisbookshelf.TheGoal, authoredbyEliyahuM.Goldratt, however,standsoutforhim.

Theconstrainttheoryfundamentalsin thatbookoutlinethebuildingblocksof hisapproachtoallproblems,finding thestraightlinebetweenallpoints,the quickestpathtosuccessby

continuouslyremovingroadblocks.He feelsthatitishisjobasaleaderto identifythebottlenecksandalwaystry toremovethemfromhisTEAMates' processes.

Thestorywhichhefindsmost inspiringisofSteveJobs.Itisa fascinatingtaleofgenius,intrigue,

hubris,andfailuresandsuccesses trailblazersmake.Hesays,“Dounto othersasyouwouldhavethemdounto you,isthemostinspirational,andoneI trytolivebyeveryday.Lifeand businesscanbeboileddowntoone simplepractice:KeepingPromises. Sometimesthehardestpartisknowing whichpromisestomake.

Milestones

AlongTheWay

Withinthebusinessworld,eachsector hasitsownrequirementsand challenges.Someoftheissues drasticallyaffectbusinessesand organisationsacrossarangeof industriesandsectors.

Everybusinessstrivestomaintainthe

qualityofitscustomerrelationships,the vibrancyofitsbrands,andthe satisfactionofitsworkforce.Acompany thatissuccessfulovercomesobstaclesto setitselfapartfromitscompetitors.

Similarly,initialchallengeswerefaced byUSHealthCenter.Theconceptof diseasepreventionwasnewin2003. Therewerepocketsofitinareassuchas fitness,nutrition,andsoforth,butithas beenanupstreambattle.

NowUSHChasover20yearsof experienceinthegame,yetitisstill tryingtochangetheparadigm.

SuccessSpeaks

Firstandforemost,thecompany's resilienceiswhathascontributedtoits

CompanyInsights

long-termsuccess.Withanemphasis onillnessprevention,USHChasbeen inthesectorforabout20years.During thattime,ithasobservedmanyvarious strategiesanddevelopedafewofits own.

Second,theachievementsthathave gainedworthinthemarket.The companyhasreceivedasmuch validationandhonorasanyinthe industry,anditsclienteleistheleaders intheirrespectiveindustries.

Thebreadthanddepthofthe company'sserviceandtechnology offeringsarealsoimportant.The technologywascreatedwiththe expresspurposeofenablingillness prevention,anditisusedinservices

likeWholeistic™Coaching,testing, andscreening.

Similartothemedicalhomeideaofa PCP,Wholeistic™Coachingenables theRNAdvocatetomanagethe member'sfullcontinuumofcare.This necessitateshavingalltheinformation inonelocationandthenecessary instructionandtraining.

Inaddition,thebusinessbegan utilisingitspredictivemodelingand engagementintheinsurancesector, constructingself-fundedandvoluntary benefitsproductswithpartners.Asa result,itwaspossibletomerge engagementsystemsandbetterutilize theriskmanagementtoolkit.

Inordertoaidinbettercomprehension,USHCchartsenableitsstakeholderstocomparevariousdatasetsvisually.

ThischartshowcasesthePredictiMed™AIpredictivemodelanditsabilitytoidentifyandlowerthepre-diseasehighrisklevels.

Thischartillustratesthedecliningmedicalcostsfortheemployer.

ThechartbelowshowsthesuccessofUSHC'spopulationhealthmanagementbyillustratingthe reductionofriskovera3-yearperiod.

MotivatingFactor

Thesimplefactthatcompetition confirmsthemarketmakesita motivatingforce.Whenitcomesto numerousinstances,USHChasbeen theonlyonedoingwhatitisnow doingforalongtime.Butthemarket hashigherexpectations,andthere wouldn'tbeanycompetitionifthere weren'tany

Thecompetitionalsoprovidesameans bywhichtodifferentiate.

FurtherMr.Quinniessays,“Westrive toideate,create,andcurateourown solutionsbasedonmarketdemand. Ironically,Ihavelearned,itisboth easierandlessexpensivetobuild ratherthanbuy Weareveryproudof thedistinctionswehaveinthe marketplace,asitrelatestocompeting againstthoseinoursharedpopulation healthspace.Especially,theindustry-

leadingvalidationsaswellasthetwo industry-leadingHealthValueAwards forCareNavigationandPopulation HealthManagement.”

TeamForTheWin

USHCkeepsitsteamsmotivatedby continuallychallengingthemand allowingthemtogrowtheirexpertise. Itbelievesinastrongwork-life balance,realizingthattheyhave aspirationsoutsideofwork,andthe companyworkstofacilitatethat.

Mr.Quinniessays,“Weareproudof thefactthatsincefoundingthe organizationwith2employeesnearly 20yearsago,wehavehadaveryhigh retentionrateandhaveaveryseasoned TEAM.Wehaveverylittle managementoversight,everyone worksineitherfunctional,client-based orproject-basedTEAMs,whichadds toflexibilityanddiversityofwork.”

“I've lived some of them and learned from others.”

SettingItApart

ThePredictiMed™AIhealth managementsystemiscomprisedofa PersonalHealthDashboard™(PHD), healthcoachtracker,corporatehealth profile,healthcounts,Sweeper™ medicalandpharmacyclaimsanalytics tool,andcontentmanagementsystem.

PersonalHealthDashboardTM (PHD)

ThePHDisaresponsiveuserportal thatisdynamicandcompleteandoffers aseamless,individualizeduser experience.Itincludesacomprehensive healthprofileandmedicalhistory recordaswellasperiodicandepisodic medicalinformationthatisaccessible wheneverandwhereverneeded.

ThePHDisasecure,encrypted medicalsitethatalsohasafullhealth andwellnessmanagementwebsiteand amedicalpassportwithpersonal, medical,andinsuranceinformation.

HealthCoachTracker

TheHealthCoachTrackersupports practitionersinmanaginginteractions withparticipants,includinggoalsetting,appointmentscheduling,data collectionongoalsreachedandnot attained,andchargingthepayorfor visits.

Thetrackerisalsoadataminingtool thatemploysfilterstorunsearchesona varietyofcategories,including participation,lifestylecategories,prediseaserisklevels,valuesfrom biometrictests,WellcentiveScore,and manymorefactors.

Thismakesitpossibletousefocused interventionaltechniquesthataren't supportedbyanyotherplatform.Based ontheanalysisofhealthrisksand habits,theadministrativereporting dashboardoffersaprivateexecutive summaryreport.

Wholeistic™Coaching

Inadditiontoofferingtechnology, USHCalsooffershealthcareadvocacy services.Comparingthisservicelineof Wholeistic™Coachingtothe traditionalmulti-specialistand compartmentalizedmethodcommonin theindustrytoday,itisclearthatthe formerismuchsuperior

TheWholeistic™Coachingtechnique wasdevelopedbyUSHCin2004asa resultoftheirrecognitionthatthis leadstodissatisfiedusersandlow engagementexperiences.Atophealth scienceinstitutionrequestedthe

Companytodevelopacoaching certificateprogramforsenior-level studentsusingthisnovelstrategy Then,in2010,weproduceda5-credit coursethatiscurrentlyaccessible online.

CareNavigation

Duetotheuseofscience,technology, andadvocacyapproach,USHCisthe onlyorganizationtobevalidatedfor CareNavigation.

Itisasub-disciplineofcare coordinationthataspirestosteer patientstothemostappropriateand effectiveclinicalprovider.According totheValidationInstitute,whatput PredictiMed™AIovertheedgewas validatedanalyticsleadingtopreemptiveinterventionsthatcanreduce theincidenceofERvisitsand hospitalizationsbetween80and93%.

HealthCounts

HealthCountsisaneffectiveincentive toolofthePredictiMed™AI ecosystem,actingasthekeyagentfor managingengagementandtracking healthbehaviors.Itenablesclientsto createcampaignsandactivitiesto motivateparticipants,ultimately ensuringthetrackingofgroup participationprogress.

Sweeper™

TheSweeperTManalysistoolcontrols everythingfrommedicalorpharmacy claimeventstotrendanalysis,success measurement,expenseanalysis,and populationcomparisons.Additionally, thecontentmanagementsystem moduleenablespersonalizationof specificcontentthatismadeavailable tousersontheirPHD.

Intermsoftechnology,US HealthCenterusesamulti-pronged strategytohelpthepredictionmodel detectthebeginningofdiseasebefore

symptomsappearbymerging objectiveandsubjectivedata.Then, usingin-houseanalytics,it determinesthepossibleriskload andcostavoidanceorexposurefor eachdisease,eventuallypresenting savingsoptionsperpersonatrisk.

Inaggregate,riskmanagerscansee wheretheirriskburdenisaccording tobenchmarksfinancially This analystcanhelpvisualizetrendsto furtheridentifyandimprovethe existingmedicalconditionsfor betterhealthoutcomesbyhelping healthcareorganizationsfocuson proactivecaremanagement.

SteppingAhead

“We listen to our clients and the markets.”

USHCisaheadofthepackmostof thetime,butthingsmovefast.Its ventureintotheinsuranceindustry andthecustom-builtproductsisa hugepartofitsrecentsuccess. Unlikemanyothers,italso validatesandqualifiesitsproducts andservicesthroughathirdparty.

Thecompanyistheproudrecipient oftwoindustry-leadingandone-ofa-kindvalidations.Onethatithas receivedeveryyearsince2015in Pre-diseasePredictiveModelling Accuracyanditsnewestvalidation isofthisyearinHealthRisk BurdenFinancialForecasting.

Tocreateandupgradeadiabetes caremanagementsystem,USHC is alsocollaboratingwithaleading healthsystem.USHCwillhaveone ofthemosteffectivediabetes preventionandmanagement optionsavailablethankstothe combinedefforts.Additionally,it anticipateshavingaCDC-approved onlineprogramfordiabetes prevention.

Tocreatenewpre-diseaserisk algorithmsforillnessesthatDNAcan helpforecastmoreaccurately,USHCis collaboratingwithitsDNAtesting partners.

Italsokeepscreatingnewinsurance plansthatencourageandreward customersfortakinganactiverolein controllingtheirhealth.Amongthese areindemnitycontractsthatboost incomeforpeoplewhotakecareof theirhealth.Self-fundedgrouphealth plansalsosupportmember involvementandthereductionof significantclaims.

Inaddition,USHCjoinedforceswith practitionersoffunctionaland integrativemedicinetodeveloptools forriskreduction,chronicdisease management,anddiseaseprediction.

Thefutureappearspromisingfor USHC.

“We listen to our clients and the markets.”

NewYorkCity!Justthename makeseyessparkle,dreams biggerandeverythingmuch merrier Withanoverwhelmingamount ofopportunities,toanartist,awriter,a banker,anengineer,younameitand NewYorkhassomethinginstorefor you!

Beforewediveintotheextravagant cultureofNewYork,letusfirst understand-

Whataresomegeographical featuresofNewYorkCity?

NewYorkCityislocatedononeofthe world'slargestnaturalharbors,which extendsintotheAtlanticOcean.It

What is the history of New York City?

17th Century New York

comprisesoffiveboroughs,eachof whichextendswitharespective countryofthestate.Thefiveboroughs are-

Ÿ BrooklynortheKingsCountry

Ÿ QueensortheQueensCountry

Ÿ ManhattanortheNewYork Country

Ÿ TheBronxorBronxCountryand

Ÿ StatenIslandortheRichmond Country

ThemetropolitanofNYCmakeupthe premiergatewayforanylegal immigrationtotheUnitedStates.The

vastmajorityofpeoplepouringinfrom overtheworldhavemadeNewYorka culturalcapital,withawhopping800 languagesspokeninthecity,akindof linguisticdiversitythat'shardtofind anywhereelse.

Thecityisahometomorethan3.2 millionresidentsbornoutsidethe UnitedStates.Asof2022,theNYC metropolitanareahadproducedan estimatedgrossmetropolitanproduct ofover$2.1trillion,toppingthelist worldwide.Withthisestimateinmind, thecityalsohousesthehighestnumber ofbillionairesandmillionairesofany cityintheworld.

The Dutch founded their rst permanent trading post

The rst black slaves arrived, who played a major role in forming the colonies.

Giovanni da Verrazano discovered New York Harbor

Henry Hudson sailed up the Hudson River

Peter Minuit bought Manhattan from the Native Americans.

A Wall was built to protect New Amsterdam, across Manhattan Island. The street next to it was call The Wall Street.

The English arrived in New York.

18th Century New York

Bythistime,NewYorkhadalmostdoubleditspopulation,andthemainindustryinthecitywasthatofmilling.

The New York Gazette, the rst newspaper began its publication.

1725

1732

The rst theatre in New York was opened

19th Century New York

1754

1784

Kings College (Now Columbia University) was founded. The Bank of New York was founded.

1789

1792

George Washington took his presidential oath at Federal Hall. Trading in stocks and shares took place in and around Wall Street.

1820

The rst line of New York Subway was opened.

1904

1826

New York became the largest city in the USA with a population of 123,000. Washington Square Park was created.

New York University was founded.

1831

1845

New York City Police Force was founded.

Madison Square was opened.

1847

1851

The New York Times began publication.

1886

The Statue of Liberty was dedicated by President Grover Cleveland

First telephones were installed in NYC

1878

1872

Bloomingda le's was founded.

Frederick Law Olmsted and Calvert Vaux created Central Park.

1858

1858

Macy's was opened

WhatisthestorybehindTheStatue ofLiberty?

“We will not forget that Liberty has here made her home; nor shall her chosen altar be neglected."

—PresidentGroverCleveland, acceptingtheStatueofLibertyon behalfoftheU.S.,October28th,1886

TheStatueofLibertystandstallinthe UpperNewYorkBay,representingthe universalsymboloffreedom.The StatueofLibertywasoriginallygifted

byFrancetotheUSAasanemblemof strengtheningfriendship,andalsoasa staunchsignoftheirmutualwishfor liberty

Overthemanyyears,ithasevolved intosomuchmore.Itisalsoregarded astheMotherofExiles,whostands strong,welcomingthemillionsof immigrants,asanepitomeand embodimentofempathy,hopeand opportunityforeveryonewhoisin searchofabetterlifeintheUSA.

RepresentingthespiritofAmerica itself,thestatueexcitesthedesirefor freedominpeopleallovertheworld.

Hereareafewinterestingfactsabout TheStatueofLibertyyoudon'twantto missouton-

Ÿ TheStatueisinspiredbyaRoman Goddess,Libertas-goddessofliberty.

Ÿ LadyLibertyoriginallywasbrownin color,beingmadeoutofpurecopper However,after1900itbeganto developagreenpatinaduetothe oxidation.

Ÿ TheStatueofLibertyusedtobea lighthouseandguidedshipsinNew York'sharbor

Ÿ LadyLibertyhasbeenstruck600 timesbyalightningbolt,butnoneof theboltshavecausedanykindof severedamagetoit.

Ÿ ThecrownofLadyLibertybears7 spikeseachrepresentingtheseven oceansandcontinentsoftheworld.

TheWallStreet-What'stheStory behindtheChargingBull?

TheChargingBullortheBigBullon theWallStreethastodaybecomethe universalsymboloftheAmerican stockmarketanditsbigbusiness.Itis alsooneofthemostvisitedand popularsightsinthecity.Touristspour infromaroundtheworldtoseethis bronzebeast.

TheChargingBullsculpturewas createdbyanItalian-Americanartist, ArturoDiModica.DiMonicacameto NYCinthe70s,andbeinginspiredby thecity'senergyheopenedastudioon

DiMonicastartedworkingonthebull afterthestockmarketcrashof1987, wherehefeltheowedsomethingtothe Americansforsograciouslyaccepting himandsupportinghiscareerasa sculptor.

GrandStreetinthemoderndaySoHo. Hepaidawhoppingsumof$360,000 ofhisownmoneytobuildthe ChargingBull.WiththeChargingBull, hewantedtoinspirepeopletocarry throughhardtimesandcelebratethe consistencyandperseveranceofan Americanbusinessprofessional.He chosethebulltorepresenttherising marketandathrivingeconomy,which everybodywasfightingforafterthe bigcrash.

WhatistheBestTimetoVisitthe Bull?

Unliketheothermonumentsofthecity, forexampletheStatueofLiberty, ChargingBulldoesnothaveanytickets andhasano-costadmission.TheBull standsinthemiddleofthestreet,soyou canveryeasilyvisititanytimeofthe day

Bymid-day,youcanfinddozensof peoplelinedupinfrontforasnap.So,if youwanttogazeattheBullwithout anyonepesteringtomovealong,you willhavetoshowupearlyinthe morning.

ATraveler'sTip-

Wintercanbeagoodtimetovisitthe Bull.Owingtothesnowy,chillydays youcanfindfewerpeoplearound.And ifyouarelucky,youcanalsofindthe Bullcoveredinablanketofsnow!

Theanswerisincompletewithoutatour tothelocalculinaryculture.

NYSisafoodie'sparadise,mostly becauseofitsgloballyinspiredcuisine andalsoaheavyinfluencebymany culturesofthecity.

WonderingwhatfoodNYCisfamous for?SomeofNewYork'smostfamous foodsincludetheclassicslikethatof NewYorkbagels,NewYorkpizza,and theNewYorkcheesecake.

Becauseofitsmulticulturalnature,it alsohousesauthenticcuisinesacross theglobe.Tonameasingleplacetotry amazingdisheswouldbehard,butyou canvisittheQueensNightMarketin Queens.Inthisopen-airweekend market,youcantryfoodfrommore than100localvendors.

HereiswhyNewYorkCityisalways onthe'TopCitiestoLiveIn'lists-

It'sDiversity

NewYorkisregardedasoneofthemost diversecitiesintheworld.Thecityis alsosometimesreferredtoasThe MeltingPotbecauseofthenumberof immigrantsmovingherefromaround theworld.

Itsdiversityiseasilyreflectedinits food,art,music,cultureandthe neighborhoods.

HereisafunthingtodoinNYC-

YoucanvisittheTenementMuseumand exploreNYC'simmigrationhistory.You willbeabletovisitthe19thcentury tenementbuildingandlistentothe storiesoffamiliesthatlivedthere.

AlwaysToppingtheListsTheDeliciousFood Youask'WhyisNewYorksofamous?'

Smorgasburgisanotherweekend marketgenerallyfoundinBrooklyn, Manhattanandafewotherplaces.If youareinthemoodtocruisearound, enjoybeautifulsceneryoftheNew YorkCity,whileenjoyingPhilly cheesesteaks,Chinesebaobuns, Filipinostreetfood,Indonesianrice bowlsandsomuchmore,The Williamsburglocationwouldsuityou thebest.

NewYorkisalsofamousforsomeof thebestandthemostuniquerestaurants intheworld.LikeCaféSerai,where youcantastetheReubenMomos,the traditionalTibetandumplingswitha NewYorktwisttotopitoff.

Therealsoareanumberoffoodtoursin NYCwhereyoucanbeanaudienceto thestoriesofdifferentneighborhoods throughfood.Someoftheminclude-

Ÿ NYCGreenwichVillageItalian FoodTour

Ÿ NewYorkCityLowerEastSide Culture&FoodTastingsTour

Ÿ Chinatown&LittleItalyFoodFest

TheMuseumsofNewYork

NewYorkhostssomeamazingand world-classmuseumsandmanyof themhaveafreeentry.

Ÿ MetropolitanMuseumofArt

Ÿ AmericanMuseumofNatural History

Ÿ MuseumofModernArt

Ÿ WhitneyMuseumofAmerican Artand

Ÿ GuggenheimMuseum

Thesemuseumshavethemost impressiveandawesomecollections ofartandotherhistoricalartifacts.

Broadway-ACelebrationofArt

OneofthemainreasonswhyNew Yorkissofamousistheincredible showsonBroadway!

NewYork,withtheculturallyrich anddiversevisualandperforming artsscene,isthemostcelebrated destinationsfortheatreglobally. Broadway'sstageshaveheld countlessplaysandmusicalsand someofthebestperformershave gracedthestage.

Here'satipifyoulovetoursdearlyYoucanbookaBroadwayTheaters &TimesSquarewithaTheater Professionalexcursionanddivedeep intothehistoryandcultureof Broadway.

TheExtravagantHolidays

Therearejustafewothercitiesin theUnitedStatesthatgoalloutto celebratetheholidaysasNewYork.

ThanksgivinginNewYorkCityisa bigfestival.Macy'sThanksgiving DayParadeservesasanunofficial starttotheholidayseason,andthe tinkerlightscomeoutdecoratingthe

citywithwidesmilesandahappy spirit.

Andthencomesthebiggestfestivalof thecity-Christmas.Wehaveall watchedHomeAlone-LostinNew Yorkamilliontimesduringthe holidays,andhavebeenmesmerizedby thebeautyofthecity.Itissomething yousimplycan'tmiss.Thebeautiful windowdisplays,eventsinthecity, decorations,everylittlethingtakesthe atmospheretoanotherlevel.Watchthe cityturnintoatruewinterwonderland aroundChristmas.

Architecture

Amoderncitywithbusybrokersand aspiringstudents,youwouldthinkitis hardtofindtimetositandappreciatea beautifulbuilding.Buttheglass skyscrapers,silhouettesofsomeofthe mosticonicbuildingsliketheEmpire StateBuildingandtheChrysler BuildingmakeforNewYork's impressiveandstrikingskyline.

Ifyouwanttogetmoreknowledge aboutthecity'sarchitecture,youcan considerthefollowingtours-

Ÿ NewYorkCityarchitecturetour

Ÿ NewYorkDowntownArchitecture audiotour

Ÿ FlatironFood,Architecture& HistoryTour

Youcanalsolookoutforthe ManhattanArchitectureYachtCruise. Onthisspecialtouryoucansipon wineandbeersittingina1920s-style yachtandlistentothenarrationfrom theAmericanInstituteofArchitects (AIA).Thisisoneofthebestandmost soughtafterManhattanskylinetours available.

VibrantCulture

NewYorkishometoincredible culturalinstitutions,hasmesmerizing

artmuseumsandthefamous BroadwayTheater.Butitslegacyofa vibrantculturegoesevenfurther

NYCisalsofamousforahappening musicscene.Fromthefunkyuptown jazzclubstothepopulardowntown punkmusichistory,NewYorkhas beenknowntobeamusichub.

Addingtothat,thecityisalsooneof thefashioncapitalsoftheworld,with itsfashionrootsdatingbacktothe 19thcentury Today,thefashionscene ofNewYorkhasevolved,wherethe cityisahosttotopannualFashion

Weeks,andalsoholdssomeof themostfamousfashiondesigner andretailerheadquartersthan anyotherUScity

Fred Lizza, CEO

Enabling Excellent Medical Communication

Challengesinsystemizedmedicalcommunication havebeenmountingforyears,andtherehavebeen veryfewcompaniesidentifyingtheproblemand brainstormingasolutionthatfits.FredLizza,andtheteam ofStatumSolutionshavebeenamongthefewwhohave foundtheperfectwaytoendthissignificantproblem plaguinghealthcare.

FeaturingforTheEnterpriseWorld'sthisissueofMost PromisingDigitalHealthSolutionProvidersin2022is StatumSystems,acompanythatisenablingexcellent medicalcommunication.

TheCompany-

StatumSystemsisahealthcaretechnologystart-upfounded byhealthcareprofessionalsintheBostonmedical community.Concernedaboutthefragmentedstateof medicalcommunicationsystemsinhospitalsandmedical centres,andespeciallywiththecontinueduseoftraditional pagersandothersinglepurposeapplicationsanddevices thatrequirecareteammemberstoconstantlyjugglefrom onesystemtoanother

Toaddresstheissue,Statumcreatedaunifiedmedical communications&collaboration(UCC)platform, StatumHEALTHtm,thatsimplifiesworkflowsforcareteam memberswithafocusonimprovedpatientcare.Statum alsoinventedanoptionaldeviceintheformofanIDbadge holderthatcapturespagersignalsandsendsthemvia BluetoothtoStatumHEALTHontheuser'ssmartphone.

Thisdevice,StatumCONNECTtm,eliminatestraditional pagerswithoutlosingthereachandreliabilityofpagerfrequencymessages.

StatumHEALTHalsocollectscomprehensivedata regardingmedicalcommunications,andanalysingitto identifyopportunitiesforworkflow,patientcare,and financialperformanceimprovements.Thisdata-driven componentofoursolutionwillgrowinimportanceas StatumHEALTHcollectsmoredataandappliesAI-based toolsandpredictiveanalyticstothedatainfuturereleases.

OvercomingtheChallenges-

“Statum is poised to explode in 2022 as we move from beta testing to commercial release of StatumHEALTH.”

Statum'sinitialmarketresponsehasbeenoverwhelming. Everyphysician,surgeonormedicalprofessionalwhosees theirsolutionwantsit. Thisisbecause,forthepasttwo decades,hospitalshaveaccumulatedmanyspecial-purpose andsinglepurposecommunicationssystems. Theydon't interfacewitheachother,onlyaddressoneortwoaspects ofprovidingpatientcareandrequirecareteammembersto jumpfromonesystemtoanother

Statum'sleadershipteamistheperfectblendofmedical professionalsandtechnologyexecutives. SeveralcofoundershavedeepmedicalexperiencewhileourCEO, SVPofCorporateDevelopmentandAdvisoryBoard membersbringmanyyearsofsuccessinlaunchingand growingtechnology-basedenterprises.

The Products and Services-

StatumHEALTH's competitive advantage comes from three distinct capabilities that the above-listed competitors cannot match:

Delivery of lowfrequency broadcast pager messages directly to the smartphone

A patient-centric architecture

An enterprise scale unified medical messaging and collaboration platform –not a single purpose messaging system.

AsCOVIDhastaxedhospitalstafftothelimitand identifiedaclearneedformedicalcentrestoupgradetheir ITinfrastructure.ThemedicalUCCplatformswill streamlinecareteamworkflows,reducecommunicationbasederrorsanddelays,turnbedsfasterandenforce HIPAAandsecuritycompliance.Likemanyother industries,medicalcommunicationinfrastructureis evolvingfromdisparatepointsolutionstointegrated platforms.

TheServiceDirectory-

Low-FrequencyPagerMessagesDirectlyTo Smartphone

Pagerserviceprovidersbroadcasttheirpagermessagesover low-frequencybandwidths,providinggreaterreachand coverageandhigherreliability. That'swhyover80%ofUS hospitalsstillusepagers–socriticalmessagescanbe receivedimmediatelyinallareas,evenplaceslike radiologysuites,whereWiFi,5Gandcellularsignalsare notreliablyavailable.Statumusesmultiple communicationsmodalities,includingdirectreceiptof pagermessagesbyStatumCONNECT,toensureefficient messagereceiptwhilenotlosingreliability.

“By using our patented technology, we maintain the reach and reliability advantages of low frequency pager messages, but deliver rich messages directly to the users' smartphone without store and forward delays.”

Patient-centricArchitecture

GiventhatmanyofStatum'sfounderscomefromthe clinicalworld,theteamhasbuilttheirarchitecturefromthe grounduptofocustheircommunicationsaroundthe patient.Their“patientsessions”functiondelivera communicationsforumthatallowsforsynchronousand asynchronouscommunicationsacrosscareproviders.

Competitivesolutionsdonotfacilitateapatient-centric methodofcommunicationsthatallowforallthepatient's careteammemberstohaveinstantinsightonpatient interactionsanddata.Instead,competitorsrelyonstandard peer-to-peercommunicationsthatleadtosiloed communications,necessitatingrepetitionforthosenot included.

“Our patient session design enables all of a patient's care team members to share the same dialogue and be alerted to any changes or updates to the patient's condition.”

ByunifyingcommunicationsaroundthePatientSessions, Statumfacilitatesefficientcommunicationsandcreatea

naturalhubforcommunicationsdata collectionthatprovidesinsightsneverbeforeseenbyhospital administrators/executives.

EnterpriseUCC

Statumbelievesthatafteryearsof investinginlimited,singlepurpose medicalcommunicationssystems,the healthcareITmarketisenteringacycle wherethesedisparatesystemswillbe graduallybutconsistentlyreplacedbya unifiedmedicalcommunicationsand collaborationsystem. Themoveto UCC'swillsimplifylearningand onboardingofteammembers,streamline workflowsandimprovecommunications –allresultinginbetterandmore efficientpatientcare,fasterbedturnover andfewerrors. Thisisconsistentwith cyclesinothermaturingmarkets,where singlepurposesystemswerereplacedby integratedsuitesandplatforms.

FredLizza-LeadingtheWay-

“Anyone who has never made a mistake has never tried anything new”

Tosaytheleast,FredisaserialCEO Hehaspreviouslyheldtheroleofa CEOatsixothersoftwarebasedtechnologybusinesses.Fredistypically introducedtoanorganizationthrough theinvestors/ownersofabusiness,either earlyinitslifecycletolaunchandscale thebusinessoratalaterstagetorepositionthecompanytobetterachieve itspotential.

Fredhasledmultiplecompaniesto successfulexitsbyacquisitionandhe hasalsogrownacompanyandledit throughitsIPOandsecondarypublic offerings. Hehaslaunchednew productsintotheAI,ERP,eCommerce andsupplychainmarkets.

EVERYONE ON PLANET TO ACHIEVE MORE

Formorethanadecade,

Microsofthasbeenthemarket leaderinoperatingsystems.It wasestablishedbyBillGatesandPaul AlleninAlbuquerque,NewMexico,in 1975,46yearsago,andiscurrently flourishingallovertheworld.Inthe 2020Fortune500listofthemost significantUScompanies,Microsoft cameinatnumber21.Itisvaluedas thethird-highestglobalbrand.The businessisadigitaloperatingsystems leader

OnApril4,1975,BillGatesandPaul AllenestablishedMicrosoftinorderto createandmarketBASICinterpreters fortheAltair8800.Inthemiddleofthe 1980s,MS-DOSandthenWindows propelledittothetopofthemarketfor personalcomputeroperatingsystems. Threepeoplebecamebillionaires thankstoMicrosoft's1986initialpublic offering(IPO)andsubsequentincrease inshareprice,whileanestimated

12,000Microsoftemployeesbecame millionaires.Sincethe1990s,ithas movedfromtheoperatingsystem industryandacquiredanumberof businesses.Theirgreatestacquisition wasLinkedInfor$26.2billionin December2016,whichwasfollowed bySkypeTechnologiesfor$8.5billion inMay2011.

In2018,Microsoftrecaptureditstitleas themostvaluablepubliclytraded businessintheworldafterbeing dethronedbyApplein2010.After AppleandAmazon,Microsoftbecame thethirdAmericanpublicfirmtohavea marketcapof$1trillionormorewhen itdidsoinApril2019.Microsoftwill havethefourth-highestworldwide brandvaluationasof2022.

JourneyofMicrosoft-

Microsoftisadailyandregularword usedineverycorporatesector The

globalproductisownedbyMicrosoft CorporationbasedinAmericaisa multinationaltechnologycorporation. Theassociatedservicesheadquarters aresituatedatMicrosoftRedmond campusinRedmond,Washington, UnitedStates.Thebestproductsof MicrosoftaretheWindowsseriesof operatingsystems,themicrosoft officesuiteandinternetexplorer,etc. TheXboxvideogamingconsolesand theMicrosoftSurfacerangeof touchscreenpersonalPCsareitstwo mainhardwareofferings.Microsoft wastheworld'slargestsoftware companybyrevenueasof2019;it wasplacedNo.21intheFortune500 rankingsofthelargestAmerican firmsbytotalrevenuein2020.Along withAlphabet,Amazon,Apple,and Meta,itisoneoftheBigFive Americantechnologicalfirms.The journeyofMicrosoftkickstartedwith abasicsetup.

The current global venture was founded by Bill Gates and Paul Allen on 4th April 1975 with the main motive to produce and sell BASIC interpreters for the Altair 8800.

As a result of an arrangement the company made with ASCII Magazine in Japan in August 1977, ASCII Microsoft opened its rst overseas ofce.

In the middle of the 1980s, MS-DOS and then Windows propelled it to the top of the market for personal computer operating systems.

Since the 1990s, it has moved from the operating system industry and acquired a number of businesses.

Microsoft started to reevaluate its products and broaden its product line into computer networking and the World Wide Web after Bill Gates' internal "Internet Tidal Wave letter" on May 26, 1995.

Microsoft released Windows XP on October 25, 2001, combining the NT codebase with the mainstream OS line. Later that year, the company introduced the Xbox, breaking into the Sony and Nintendodominated market for video game consoles.

Microsoft, which was becoming more active in the hardware market after the launching of Xbox, introduced the Zune line of digital media players in 2006 as the replacement to its earlier software platform Portable Media Center.

The Windows Vista released in 2007 featured the security and redesigned user interface dubbed Aero, following with the release of MS Ofce 2007 with the feature of Ribbon user interface.

Throughout the 2011-12 Microsoft restructured its identity with focusing on logo, products, services, etc.

Microsoft released a x for Windows 10 in January 2018 to address CPU issues brought on by Intel's Meltdown security aw. The patch caused problems with the virtual machines running on Microsoft Azure that use Intel's CPU architecture.

On June 24, 2021, Microsoft announced Windows 11.

ThegrowthofMicrosoftandits productsandservicesiswitnessed bythewholeworld.Inaninterview withMr.BillGatesmentionedthe growthofMicrosoftcreditingitto theirteam.

ThesurveyofMicrosoft's StatisticalStudies-

Microsoftbeingaglobalventure todayhasnoneedofany recognitionstrategyormarketing strategy Thecorporationbeingan InformationandTechnologybased corporationworksmostlyonits productsandservicesrelatedto databasesandsoftwares.The4Ps fromthemarketingmixworkson pointformicrosoft.The4Ps includesProduct,Price,Place, Promotion.

ProductMix

Aproductissomethingthatsatisfiesthe needsanddesiresoftheconsumer, whereasaproductmixisthevarietyof thatproduct.Microsoftisaretailerof bothhardwareandsoftware.Computers, laptops,tablets,Xbox,andphonesare amongtheirhardwaregoods.Microsoft OfficeandWindowsOSareamongtheir softwareproducts.Microsofthasabroad rangeofproducts.Itisprimarily renownedforits

Ÿ Devices

Ÿ Softwares

Ÿ Apps

Ÿ Games

Ÿ Entertainment

PriceMix

Pricemixisthemethodusedto determineaproduct'spriceasopposedto price,whichreferstothemonetaryvalue ofaproduct.Microsoftfrequently employstheBuyOnlyWhatYouUse, Freemium,andMarket-orientedpricing strategies.

Ÿ FreemiumPricing

Ÿ Productline

Ÿ

PriceSkimming

Ÿ PenetrationPricing PlaceMix

UnderPriceMix,Microsoftprovides thefollowingservicestoitsclients:

Ÿ Customerscaneasilyselect productsandservicesfrom Microsoft'sofficialwebsitebased ontheirneeds.

Ÿ Microsoftoffersretaillocationsall overtheworldwherecustomers mayusetheguidanceoftechnical advisorstomakesmarterdecisions.

Ÿ Additionally,Microsofthas approveddealersanddistributors. Microsoft'sstrategicallysound locationmixmakesitsproducts readilyavailabletocustomers worldwide.Nowlet'stalkabout Microsoft'spromotionalstrategyto discoverhowitkeepsitspositionat thetop.

PromotionalMix

Withtheaidofitspowerfulbrand image,Microsoft'spromotionalstrategy preciselyaddressesitstargetmarket.It advertisesitsproductsonanumberof

Twitter,Google,Instagram,etc. Microsoftemploysanumberof differentpromotionalstrategies, includingadvertising,directmarketing, andsalespromotion.Itreachesits intendedaudiencethroughastrategic channel.Microsoft'svarietyof promotionsincludes-

Ÿ Advertising

Ÿ SalesPromotion

Ÿ DirectMarketing

Ÿ PersonalSelling

Ÿ PublicRelations

EffectofCOVID19onTheglobal enterprise-

Evenbeforethepandemic,scientists havelongponderedtheimplicationsof aworldinwhichreportingforworkno longermeantreportingforwork.Ifwe hadtheabilitytodisconnectfrom actuallocationsthankstocontemporary technology,howmightour employment,offices,andworkdays change?Whatwouldbethegenuine advantages?Whatwouldtheobstacles be?COVID-19thenstruck.Everything changedandbecameunpredictable fromabusinessstandpoint,butfroma researcher'spointofview,itoffereda hugeopportunity.Thiswastheperfect opportunityforsocialscientiststo

ofanentirelydigitalworkforce.

EarlyinMarch,justadayaftertheorder wasissuedforallemployeesat Microsoft'sRedmond,Washington headquarterstostayathome,scientistsat thecompanystartedthinkingaboutthe researchpossibilities.Thechiefscientist forMicrosoft'sExperiencesandDevices, JaimeTeevan,anddirectorofapplied scienceBrentHechtmetonlinewitha dozenothercolleaguestodiscusswhat hadjustoccurred,whatwasaboutto occur,andwhatitallmaysignify.Hecht assertsthatoneofMicrosoft'sadvantages isthestaffmembers'intensecuriosity.

Ofcourse,thebalancebetweenbenefits andlosseswasfarfromclear-cut.A significantminusforsomewasabonus forothers.Workingfromhomeandbeing freeofofficeinterruptionshadbeena blessingforsomepositions,butithad beendifficultformanagersand employeesinmorecollaborativefieldsto recreatethecreativefrenzyof brainstormingsessions.Nearlyevery benefit hasaconcomitantdrawback. However,acloserlookatthedatasofar offershelpfulinsightsthatmightnotonly guideusthroughthedifficultiesweare currentlyfacingbutalsoinfluencehow wemightthinkaboutmakingthings betteroncewearepermittedtoreturnto ourworkplaces.

ConclusionofTheCaseStudy-

Insummary,Microsoftisthemarket leaderbecauseofitsdominantworldwide presenceandleadership.Their welcoming“perfectcoffeeshop atmosphere”shouldbealong-term competitiveadvantage.Thecompany's retailoutletsandon-sitecollaborations haveearnedhigherresponserates, puttingtheminfrontofthepackinthe maturebusiness.Asaresultofitsallencompassingmarketingapproach, Microsoft enjoysastrongglobalmarket

About Microso

Microsoft is among the most well-known brand brands in business. However, company cofounder Paul Allen originally gave the business the moniker Microsoft, which was a mix of the phrases ``microcomputer" and "software."

3.

Gates planned to rename the original Windows operating system to "Interface Manager" when it was still being developed. The moniker was initially used exclusively internally, with intentions to continue using it when the OS was eventually made available to the general public.

1. 2. 3.

Over the years, Microsoft has used a number of distinctive logos, all of which are instantly identiable. However, the original Microsoft logo was created in less than a day by co-founders Bill Gates and Paul Allen.

4.

One of the company's most well-known software offerings is Microsoft Ofce, which includes favorites like Microsoft Word, Excel, and PowerPoint. Despite the obvious connection to Microsoft, some people would be surprised to learn that Microsoft Ofce rst appeared on the Mac before moving to Windows.

While the typical Microsoft employee may come to mind as a serious coder, they prefer the seriously adorable moniker "Softie." The average softie is a male American resident who works for a company with more than 180,000 people worldwide.

Cecile Vienney, CEO

Addressing Medical Needs with Innovation

Innovationinthefieldofmedicaldevices wasn'tamuchanticipatedonebutallthemore necessary Thetraditionaldevicesjustcould notcopewiththerisinganddifferentneedsofthe patients.Andespeciallysoregardingorthopaedics. OneisascenariowherewithRoboticSurgeries, doctorshavebeenabletocurepatientsquicklyand efficiently,itneededastrongsupportofmedical devicestomaketherevolutionhappen.

FeaturingforTheEnterpriseWorld'sthisissueof MostPromisingDigitalHealthSolutionProviders in2022isHyprevention,acompanyfocusedon addressingmedicalneedswithinnovation.

InthisinterviewwithCecileVienney,CEO,letus knowmoreaboutthejourneyofthecompany

Tellusaboutthecompany.

HypreventionwasfoundedinFrancein2010,to developinnovativeimplantablemedicaldevices fortheorthopaedicsurgeryinordertoaddress bonefragility.Theideaofbonereinforcement camefromOrthopaedicSurgeons.Seeingmore andmoreelderlypeoplecomingtotheirhospitals forhipfracturetreatmentsandanyosteoporotic fracturesduetoagingandgrowingpopulation, theythinkondevelopinguniquesolutions.After studyingthemarketopportunityandproject

feasibility,thesurgeonsandIhavecreatedthe companytogether.

Whatweretheinitialchallengesyoufaced?

Asnewbornstar-upcompany,theinitialchallenge foruswastoraisemoremoneythanourown investmenttosupportourfirstproductdevelopment uptocommercialization.Therefore,wemetbusiness angelsacrossEuropetoconvincethemonour revolutionaryanduniquetechnology.Ourfinancing partnersaredoctorsandentrepreneurs.They understandourbusinessinmedicaldevicesandthe challengeslinkedtoentrepreneurship.Theyarevery supportivesincethetimetheyjointhefounders 'team.

Whichwasthatpointthattriggeredthegrowthof thecompany?

Today,it'sclearlythe510(k)clearancethatwehave receivedinMarch2020thatgivesusthebest opportunitytogrowthourcompanyandbusiness.

AfterfewyearsexploringtheEUmarket,thenew EUregulationlimitingdrasticallytheintroduction andeventhemaintenanceforinnovativeproducts likeours,weputallourenergyandresourcesto entertheUSmarketanddeliverqualityproducts.

Whataretheproducts/servicesthecompany focuseson?Howareyourservicesdifferent fromthoseinthemarket?

OurtodayfocusistheUSlaunchofourdeviceVSTRUT©VertebralImplant.TheV-STRUT© proposesanuniquesolutiononthemarket,witha pedicleanchoragethatisgoingtosignificantly improvetheclinicalperformanceforvertebral fracturetreatment.Moreover,ourdeviceisvery simpletouseandreducestheper-operative complications.Finally,asalreadysaid,wehavea reasonablepricingpositioning,andaverygood margin,leadingtoawin-win-winsituation.Awin forthepatientwhowillreceivethebesttreatment fortheirpathology,awinforthepayerswithan affordablepricingandawinforHypreventionwith goodmargin.

OursecondfocusisourhistoricalproductYSTRUT®HipImplantindicatedtopreventhip fracture.WehaveinitiatedUS-FDA-510(k) processandarelookingforwardtoputtingitonthe market.

Howdoyoudecidetotakethecompanyastep furtherintermsofyourproducts/services?

Ourproductsaredevelopedaccordingtothe clinicalneedsandmarketneeds.Theclinicalneed isidentifiedbyreviewingthescientificliterature andbytalkingtosurgeonswhoareexpressingthe gapstobefilledbasedontheirdailyactivityatthe hospital.Then,wemakesurethattheseneeds correspondtoalargepopulation,asufficient market.

ThatiswhywehavestartedbydevelopingYSTRUT®HipImplanttopreventhipfracture.Hip fractureisaworldwidepublichealthissuewiththe growingandagingpopulation.Osteoporosis, leadingtohipfracture,isamajorburdenforthe society Then,wehavedevelopV-STRUT© VertebralImplanttoaddressanunmetclinicalneed inthefieldofvertebralfracture,meaningtreatwith longtermefficacythefracture(avoidrefracture) andpreventadjacentfracturesattheupperorlower levelofthevertebra,asobservedwiththeproducts onthemarket.

Whatarethekey achievementsofyour entrepreneurialjourney?

Asyousays,it'sajourney. Almost,everydayisan achievement.Myroleand myskillsbecomestronger andstronger.overthetime.

Thatismyrealachievement toservethecompanyIhave founded.

Isthereanynewadditiontothelistof products/services?Anythingexcitingyou wouldliketoshare?

OurtechniqueiscalledtheSTRUTPLASTY.It isthecombinationofapolymerimplantwith bonecement.ThePEEKpolymerweuse presentsmechanicalcharacteristicsclosetothe normalbone.TheSTRUTPLASTYaimsto reinforcethebonewithananatomicalsolution, avoidingextrastress.AfterY-STRUT®forhip andV-STRUT©forvertebras,thereareother bonelocationthatwillbenefitinthe STRUTPLASTYtechnique.

Whatdoyouthinkaretheresponsibilitiesof anentrepreneur?

Inthecaseofmedicaldevicecompanylike Hyprevention,thefirstresponsibilityofthe entrepreneuristhepatient,thecustomer.We developqualityproductswitharealclinical needtoservethepatients.Todoso,weneeda strongteam:shareholders,abletounderstand theneedofinvestmentsprior,anoperational teamengagedintheproductdevelopment,and apoolofsupportingandskilledsurgeonswho contributetotheproductsdevelopment.

Theresponsibilityoftheentrepreneuristofind therightpeopleandanystage,inordertobuild thebeststrategyandproceedwiththebest execution.

Canyoupleasebriefusaboutyour professionalexperience?

IamaMechanicalEngineer.Afterseveralyears indifferentindustries,IjoinedSTRYKER SpinewhereIdevelopedinnovativemedical devicesasGlobalProgramManagerduring10 years.Then,IbecameChiefOperational OfficeratVEXIM,aFrenchstart-up,during2 years.VEXIMwasacquiredrecentlyby STRYKERSpineformorethan$180M.After thistremendousexperience,Ifounded Hyprevention,10yearsago,todevelopthe fracturepreventionmarketinhip.

REASONS WHY NURSES ARE SO IMPORTANT IN H A THCA E 8

Nursesaresomeofthemost

compassionateprofessionals around.Theyaretrainedto recognizeandprovidecareforpatients, anticipatepatientneedsandprovide comforttoanyoneinneed.Theyoffer emotional,physical,educational,and socialsupportwhiledemonstrating greatskillandknowledgeregarding generalhealthmaintenance.

Theimportanceofthembringto healthcarecannotbeunderstated.From providingleadershiptoenhancing publichealthmeasuresandadvancing medicaltechnologies,thereisn’t anythingtheycan’tdo.

Thecurrentpandemichasmadeit abundantlyclearhowvitalnursesare toprovidingqualityhealthcareinthe US.Texas,forinstance,hasseena9% increaseinvacanciesfornursing positionssince2019alone.It’sno wonderwhyaccesstopropercareis becomingmoreandmoredifficultby theday,andweneedtheseskilled professionalsnowmorethanever.

So,let’stakealookatwhynurses aresoessentialinhealthcaretoday:

1.EducationasaCriticalFunction:

Theyareknowledgeableinvarious subjects,frombasicanatomyand physiologytocomplexdisease processes.Theycaneducatepatients regardingtheirdiagnosis,treatment options,andlifestylemodifications.

Butbeforetheycaneducateothers, Theyneedtobeeducatedthemselves. Nursingeducationisrigorousasit emphasizesdevelopingstrongclinical reasoningskillsandincludesan advancedphysicalassessmentsection.

Plus,nursesmuststaycurrentonthe latestresearchfindingstoeducatetheir patientsaccordingly Thistypeof knowledgeisinvaluabletoensuring optimalcareisgiven.

Supposeyou’reinterestedinbecoming anurseandgettingtheeducationyou need.Inthatcase,BSNonline programsinTexasarewidelyavailable tothoselookingtomakeadifference inthehealthcareindustry

2.

EducatingPatientsandFamilies:

Nursesarealsoresponsiblefor educatingtheirpatientsandfamilieson properlycaringforthemselvesat home.Nursesmustcompetentlyassess thehomesetting,ensurethatevery familymemberunderstandstheirrole inthepatient’scare,andmakeplans forfollow-upvisitstoensurethatthe patient’shealthismaintained.They alsoprovideeducationaboutdisease prevention,healthyhabits,andother topicstohelpkeeppatientsandtheir familieshealthy

Additionally,aspartoftheirroleas educators,Theymustbewillingto answeranyquestionsandexplain processesinawaythatiseasyforthe patientandfamilytounderstand.It helpsensurethateveryoneinvolvedis comfortablewiththecarebeing provided.

3.MonitoringPatientCondition:

Nursesareexpertsinmonitoringa patient’scondition,whichiswhythey areanintegralpartofanyhealthcare team.Theyregularlyassessapatient’s status,identifypotentialproblemsand taketheappropriatestepstoensurethat qualityofcareismaintained.

Inadditiontomonitoringthepatient’s condition,Theyalsokeeptrackof changesinthepatient’shealth.It includeschartingvitalsigns,recording foodandfluidintake,documenting mentalstatuschanges,andreporting abnormalfindings.Bydoingthis, nursescanprovideanaccuratepicture ofthepatient’soverallhealth,which canbeusedtodiagnoseandplan treatmentaccordingly

4.MedicationandTreatment:

Anotherimportantresponsibilitythat nurseshaveistoadminister medicationsandtreatments.Nurses mustbeknowledgeableaboutthe medicationstheyareadministeringand anysideeffectsorcomplicationsthat mayarise.Theymustalsobeableto identifyanyallergiesthepatientmay haveandconsultwithadoctorif needed.Additionally,Theymustbe abletoexplaintheimportanceof takingmedicationsasprescribedand provideeducationaboutpotentialside effects.

However,Theyalsoplayaroleinthe preventionofmedicationerrors.By double-checkingmedicationsand reviewingorders,nursesareableto reducethechancesofanyerrors occurring.

5.EmotionalSupport:

OneofthemostimportantrolesThey playisprovidingemotionalsupportto theirpatients,families,andother healthcareproviders.Nursesoften formstrongrelationshipswiththeir patientsandhelpthemunderstandthe treatmentoptionsavailabletothem.As aresult,nursesareoftentheoneswho canprovidecomfortandreassurance whenapatientisscaredoruncertain.

However,patientcareisn’ttheonly areawhereTheyprovideemotional support.Nursesmustalsobeableto providecomfortandunderstandingto otherhealthcareprofessionalswho maybefeelingoverwhelmedor stressed.Thiskindofemotional supportisinvaluableandnecessaryto ensurethebestqualitycarefor everyoneinvolved.

6.

ParticipatesinRehabilitation:

Ifapatientrequiresrehabilitation, nursesareofteninvolvedinthis process.Nursesareresponsiblefor

helpingpatientsunderstandtheir rehabilitationplanandmaintaining continuityofcarethroughoutthe process.Nursesmustbeableto provideeffectiveeducationregarding thepatient’sdiagnosis,rehabilitation goals,andexpectations.

Theymustalsobeabletosupportthe patientandtheirfamilybyproviding emotionalsupportandencouragement throughouttherehabilitationprocess. Finally,Theymustalsobeableto assessapatient’sprogressandmake necessarymodificationstothe rehabilitationplanasneeded.

7.CaseManagement:

Nursesarealsoresponsibleforcase management.Itincludesensuringthat patientsreceivethecareandservices theyneedtimely,coordinatingwith otherhealthcareprofessionals,and developingcareplans.

Casemanagersmustquicklyand accuratelyassesspatients’needsto providethebestcare.Theymustalso befamiliarwiththemostcurrent guidelinesandstandardsofcareto ensurethattheymeettheirpatients’ needs.

However,casemanagementisn’tjust aboutprovidingcaretothepatient;it’s alsoabouthelpingthemnavigatethe complexhealthcaresystem.Nursesare uniquelypositionedtohelppatients understandtheiroptionsandensure theyreceivethebestcarepossible.

8.RecordingMedicalInformation:

Finally,Theyareresponsiblefor accuratelyrecordingmedical information.Itincludesdocumenting patienthistory,medications, treatments,andanychangesinmental statusorphysicalcondition.

Accuratemedicalrecordsareessential forprovidingqualityandcontinuityof

care.Bykeepingaccuraterecords, nursescanquicklyidentifyandaddress anychangesinapatient’scondition.In addition,accuratemedicalrecordscan helptoprotectapatient’sprivacyand ensurethattheirmedicalinformationis notsharedwithouttheirknowledgeor consent.

Conclusion:

Nursesplayanessentialroleinthe healthcaresystem.Theyprovidevital patientcareandpromotehealthand wellness.Nursesalsoadvocatefor theirpatients,providingthem emotionalsupportandguidance. WithoutThem,thehealthcaresystem wouldnotbeabletofunctionproperly. Ifyouareconsideringacareerin nursing,knowthatyouwillbemaking adifferenceinthelivesofothersevery day