Most Recommended Human Capital Management Companies

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From Editor’s Desk

Capitalizing on Human Capital!

Weareelatedtopresentbeforeyouourlatestmagazineissue,“Most RecommendedHumanCapitalManagementCompanies”thatfeaturesace companiesthataretakinghumancapitalmanagementtoanotherlevel.

Workforceproductivityisaconcernalmostallcompaniesaroundtheworldfacetoday.It doesn’tmatterifthedailyworktimingsare8,9,or10hours;anemployeedoesnotwork activelyformorethan4-5hoursonanaverage.Whilethisstatisticisshockingandeye opening,ithighlightstheneedforhumancapitalmanagement—aprocessthathelps organizationseffectivelymanageworkforceaswellasoptimizetheirproductivity

Astheworldisquicklymovingtowardsdigitizationandtechnologyisinfluencingalmost everythingattheworkplace,thedemandforhumancapitalmanagementhasbeen constantlyonarise,particularlyinthepastfewyearssinceCOVID.Whenwewere researchingforthismagazineissue,wefoundseveralhumancapitalmanagementfirms thatarecateringtothisincreaseddemandwiththeirinnovativeservicesandsolutions.

Takingintoconsiderationtheimpactoftheirservicesandsolutions,wehaveshortlisted thebesthumancapitalmanagementfirmsinthisissue.Besidesofferingscutting-edge servicesandsolutions,thesecompaniesarealsodifferentiatingthemselvesintermsof settingauniqueandinclusivecultureandestablishingaplatformforemployeestogrow towardlucrativecareers.Thesuccessstoriesofthesecompaniesareinspirationalaswell aseye-opening.

PTWISESALATIHINDONESIAisgracingthecoverstoryofthisissuewithitsunique HCMsolutions.PTWISESALATIHINDONESIAisaprivatelimitedsoftware developmentandhumancapitalmanagementconsultingcompany TriJunarsoestablished thebusinessin2011,anddevelopedCapin(graduallybecomesLinkcapin)asolutionthat focusedinHRmanagement.

LinkcapinaimstofulfilthecompletenessofvisionandthehighestabilitytoexecuteHR technologyintheLeadersQuadrant–atermusedinGartnerMagicQuadrant–particularlyinprovidingHumanCapitalmanagementsuitessupportcoreHR,payroll, talentmanagement,workforcemanagement,HRservicemanagementandfutureleaders fortheorganization.

We hope you find this magazine issue insightful. Happy Reading!

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.

Leaders in Spotlight

Onthecoverofthemagazine,wehavefeaturedPTWISESALATIH INDONESIA,aprivatelimitedsoftwaredevelopmentandhuman capitalmanagementconsultingcompany TriJunarsoestablishedthe businessin2011,anddevelopedCapin(graduallybecomes Linkcapin)asolutionthatfocusedinHRmanagement.

Linkcapinaimstofulfilthecompletenessofvisionandthehighest abilitytoexecuteHRtechnologyintheLeadersQuadrant–aterm usedinGartnerMagicQuadrant–particularlyinprovidingHuman CapitalmanagementsuitessupportcoreHR,payroll,talent management,workforcemanagement,HRservicemanagementand futureleadersfortheorganization.

ThePTWISESALATIHequipsLinkcapinwithArtificialIntelligence (AI).Atoolthatiscommoninindustry4.0era,particularlymachine learningandschedulinginpayroll,competencymanagement,career ladderandsuccessionpath.

Inthenearfuture,PTWISESALATIHINDONESIAplanstoextend itsmarkettotheUnitedStates,wheretechnologyfindsenvironment andsocietyforgrowingfaster.Moreover,thePTWISESALATIH wantstomakesurethecustomersseeLinkcapininthenewliving space,metaverse.Movingforward,thePTWISESALATIHalsoaims toinitiateitsuniquehyper-smartERPprojectthatisintegratedtoits HCIS.

22. The Heart of Rajasthan

32. MICROSOFT

38. Is bitcoin safe and reliable

PT WISESA LATIH INDONESIA

HumanCapitalManagementis aprocesstheorganizations usetoacquire,retainand managetalentintheircompanies.The processalsohelpsemployeestoreach theirfullpotentialandmakethebestof them.Thisprocessgenerallyhelps companiestoincreasetheiremployee performanceandalsoimprovestherate ofretention.

FeaturingfortheCoverStoryofThe EnterpriseWorld'sthisissueofThe MostRecommendedHumanCapital ManagementCompaniesisPT WISESALATIHINDONESIA,a companyprovidingorganizationswith uniqueHCMSolutions.

TheCompany-

PTWISESALATIHINDONESIAisa privatelimitedsoftwaredevelopment andhumancapitalmanagement consultingcompany.TriJunarso establishedthebusinessin2011,and developedCapin(graduallybecomes Linkcapin)asolutionthatfocusedin HRmanagement.

Linkcapinaimstofulfilthe completenessofvisionandthehighest abilitytoexecuteHRtechnologyinthe LeadersQuadrant–atermusedin GartnerMagicQuadrant-particularly inprovidingHumanCapital managementsuitessupportcoreHR, payroll,talentmanagement,workforce management,HRservicemanagement andfutureleadersfortheorganization.

ThecompanyequipsLinkcapinwith ArtificialIntelligence(AI).Atoolthat iscommoninindustry4.0era, particularlymachinelearningand schedulinginpayroll,competency management,careerladderand successionpath.

Inthenearfuture,PTWISESALATIH INDONESIAplanstoextendits markettotheUnitedStates,where technologyfindsenvironmentand

societyforgrowingfaster.Moreover, thecompanywantstomakesurethe customersseeLinkcapininthenew livingspace,metaverse.

Movingforward,thefirmaimsto initiateitsuniquehyper-smartERP projectthatisintegratedtoitsHCIS.

CuttingThroughtheComplexities-

Bydefinition,humancapitalrepresents collectionofresources,includethe knowledge,talents,skills,abilities, experience,intelligence,training, judgment,andwisdompossessedby individualsthatisembodiedtoproduce economicvaluefortheorganization. Where,humanresourcesmanagement doesnotemphasizetheindividual employeefinancialoutcomes.

ThedevelopmentofLinkcapinis initiallysparkedbythefactthatthere isnohandbookofhumancapital managementpublished,whilehuman resourcesmanagementbooksare largelyandeasilyfoundinthe bookstore'sracksandonlinemarket. TriJunarso,thefounderofthe company,thenlearnsdeeplyabout humancapitalmanagement,writes articlesaboutit,andinvolvesin discussions.Andfinallyputitona software.

Thissolutionmeasuresemployee performance,profitgenerationand attractemployeewithautomatedcareer tract,futuresuccessionprogramand employeecapitalization.While,it balancestheemployerexpectationtoo, suchaspresentingreturnon investments,andeffective organization.

Peopleknow,thereisnosingleHCM SolutionworksforeveryHR requirement.Customersexperience differentchallenges;therefore,they don'twanttouseatemplate.Linkcapin canbecustomizedforeachcustomer requirements,whicharecollectedfrom

theircurrentchallenges,company labouragreementorcompany regulation,materialsdiscussedinthe BoardorHRrelatedcommittee,and theirvisionsforthefuture.For instance,automationintalent managementwhichisnotmerely relatedtotrainingneedanalysis(TNA) butatleast18developmenttypes.Itis asingledevelopmentprogramthat offerscomprehensivelearning management.Thedevelopment programthenbuildscompetencylevel oftheemployees.Itissimplycalled CompetencyNeedAnalysis(CNA).

TheGrowthGraph-

PTWISESALATIHINDONESIA designsLinkcapintobecomethe pioneersolutionofhumancapital management,thatiscomprehensive, simple,userfriendly,andgenerating financialimpactinbusiness.Therefore, fromthebeginning,artificial intelligence(AI)isplacedtoautomate Linkcapin.

Afterfocusinginpayroll,employee databaseandservice,measurementof employeeperformance,profit generation,itattractstheBoardand employeewithautomatedcareertract, andsuccessionpath.

PTWISESALATIHINDONESIA empowerscustomerswithLinkcapin, andinthefuture,thisapplicationis expectedtoleveragethecompany achievingtheworld-classhuman capitalmanagementsolutionprovider, throughadvancementofitstechnology, seamlessinnovationanduniqueness.

BeforedoingthesetupofLinkcapin, PTWISESALATIHINDONESIA's richexperienceteamshalldiscussthe requirementswiththecustomer's implementationtaskforce.Theteam shallaffirmtheclientstoexpresstheir currentandfuturethoughts,Board recommendations,labourregulation,

labouragreement,andsubmitother documentstheywanttoadoptin Linkcapinduringthefirst30days.So that,itcanbecustomizedwithin agreedtimeframe,andnospacefor delay.Linkcapinhasbeenequipped withformula/algorithmtoensurehigh qualityanalytics.

Customersemphasizetheircomplex HRrequirementissimplified; expectinganHRsolutionthatimpacts greatlyinthebusiness.Suchas efficiencyinpeople,timeandcost. Moreover,thecompanyboard demandsthepresenceofmorethan data/informationandanalysis.They seekasolutionthatisableto demonstratepredictionand recommendations.Thesolutionshould

havecapacitytodeliveraccurate analyticsandnowrongdecisionmaking.

Linkcapinasfarascomparedwith similarglobalHRsolution,isshow significantaheadstepincompetency management.ItgeneratesCompetency PyramidcompletewithJobCompetency Index,CompetencyGrade,Core/Sub CompetencyLevel,ProgramPointand SubProgramScore.

Alongwithcompetencyprogram, automationofpayrollandperformance management,Linkcapinprovidesa solutionforthemostflexibletime management,sinceoneofourcustomers implementshighflexibleworkingtime, upto45typesofworkingtime.

TheProductsandServicesHumancapitalmanagementgrows basedonthequestionswhyCEOis practicallysucceededbycandidates withfinancialbackgroundsuchas financeandmarketing.Successorswith technicalbackground,suchas engineeringandproduction,have loweropportunitytotaketheCEO position.

“Linkcapin born to demonstrate the management of human capital as a collection of resources, include the knowledge, talents, skills, abilities, experience, intelligence, training, judgment, and wisdom possessed by individuals that is embodied to produce economic value for the organization.”

Itbalancesemployersandemployee's interest.Whereitmeasuresemployee performance,profitgenerationand attractemployeewithautomatedcareer track,successionplanandemployee capitalization.While,itbalancesthe employerexpectation,suchasreturn oninvestments,andeffective organization.

Linkcapin-Successionofferssolution ofsuccessionintheorganization,for supportingleadershipsustainability Thismodulehasleadershipgridandis integratedwiththetalentgrid.By usingtheAI-basedSuccession, companiesdonotneedtomake successionplans,orconductjob auctions.Becausesuccessorshave beenmappedforthenext3years (couldbemorethan3years,depends oncompanyneeds).

Linkcapin-Careerprovidessolutions foremployeeswhohave passion/ambitioninpursuinga career/position.Byusingthismodule, acareerplanisnolongerneeded.With AI,Linkcapinshowstheemployees theirrealtimecareer/position opportunities

Iwan Hambali, CCO(Chief Commercial Officer)

Achmad Saifudin, CPO (Chief Project Officer)

TheRoadAhead-

Therearetwochallengesthatshallbe facedbyemployeesinthefuture.First, HumanCapitalIndexwhichisa measureoftheeconomicvalueofan employee'sskillset.Where,theexperts arenotinthesameview.Theymixup itwithhumantrade/humantrafficking. Secondly,whetheremployerand customerwanttobuyemployee outcomesornot.Since,HCMisabout creatingvaluethroughpeopleanythingistranslatedintoeconomic value,suchasrevenue.

InHCM,peopleareseenasvalue adders,notoverheads.InLinkcapin, employeesareviewedasCAPITAL, notmerelyASSET.Onotherhand,

Linkcapindoesn'tconsiderpeopleas products/commodities,converselyit measurestheircompetenciesthat generatefinancialvalueforboth employersandemployees.Sothat, bothpartiesarebenefitedinbalance.

TriJunarso-AnAmbitiousLeader withaConstantVigilance

Takingprincipleof“generatenewand advanced,”Linkcapinisdeveloped consistentlywithseamlessinnovation andadvancedtechnology-suchas artificialintelligence–aimingtohave abilitytograbhighermarketshare, capacitytoreachlevelofemployerof choice,andabestplaceforinvestorsto investtheirmoney

“Linkcapin starts with employee database, and job profile. By using both features, it builds competency management, talent management and leadership. It ends with promotion and employee (financial) valuation.”

Linkcapindemonstratesstrong CompetencyManagement.The modulesareveryparticularinthis field,whichotherglobalHRsolutions maynotownit,andsoflexiblefor customization.Itcanmeetthe competencystandardssetbythe governmentortheneedofpositionsin thecompany.ThroughLinkcapin, CompetencyNeedAnalysis(CNA)is setautomatically Thismoduledoes notrequireemployeeintervention,

becauseitusesartificialintelligence (AI).

TalentManagementofLinkcapin excelsintalentgrid,talentmapand talentpool.Thismoduleisattractive, becauseitisstronginemployee experienceforthetalentsofthe organization,particularlytheuseofAI.

Tri'sViewsontheCompetition“Competitioncannotbestopped. Periodically,PTWISESALATIH INDONESIAmonitorscompetitors' advancementthroughtheirappearance inthenews,articles,itswebsite,its customers,andsurveyreports.

Therefore,thecompanyknowsthe competitorsSWOT(strength, weakness,opportunity,andthreat),as wellashowtonarrowdownthegaps infuture.

Bycombiningsetofskillsand experiences,andvariousliteratures, Linkcapinwantstoplaceitselfas customerofchoicesolution.

LinkcapinprovidesuserswithModules whichareintegrated/connected comprehensivelylike(formerly) Facebook,“HumanCapitalSearch Engine”platformlikeGoogle,Services foreveryHC'sneedlikeMicrosoft

Office,andasystemwhereUsersfeel likeblogging.

Inthenearfuture,Linkcapinplansto extenditsmarkettotheUnitedStates, wheretechnologyfindsenvironment andsocietyforgrowingfaster. Moreover,wewanttomakesurethe customersseeLinkcapininthenew livingspace,metaverse.

Movingforward,thefirmaimsto initiateitsuniquehyper-smartERP projectthatisintegratedtoitsHCIS.”

FreddyYuswanto, CTO(ChiefTechnology Officer)

जयपर

RajasthanthelargeststateinIndia.Formerly

Rajasthancomesfirstnthetermsofart cultureandtourismduetoitsrichcultural aspectspopularallovertheglobe.Jaipur,the capitalandhugemetropolisoftheIndianstateof Rajasthan.Asof2011,thecityhadapopulationof 3.1million,makingitthetenthmostcrowdedcity inthecountry.Jaipurisreferredasthe Pink City,of Indiaduetothesupremecolourschemeofits uniquestructuralbuildings.Theformerscientistof IndiaDrC.VRamancalledJaipurasGloryof India.JaipuralsoknownasParisofIndiaduetoits uniquestructureaswellasrichculture.Jaipurwas establishedin1727bytheKachhwahaRajputruler JaiSinghII,therulerofAmer,afterwhomthecity isnamed.Itwasoneoftheultimatelyorganized citiesofmodernIndia,plottedbyVidyadhar Bhattacharya.DuringtheBritishColonialperiod, themetropolisbroughtinserviceasthecapitalof JaipurState.Afterindependencein1947,Jaipur wasmadethecapitalofthenewlyestablishedstate ofRajasthan.AccordingtoUNESCOJaipurwas th addedintheWorldHeritageSiteon6 July2019. ThecityisalsohometotheUNESCOWorld HeritageSitesAmerFortandJantarMantar

LearningtheinternalfactorsofJaipur isjustlikelearningIndianculture deeply Themetropolisdepictsmany suchaspectsofancientIndiaandthe rulersofthesameperiod.Withthe sameancientmonumentsofJaipur capturestheheartofeverytouristor travelerwithitsimmensebeautyand royalgesture.Exploringthe metropolisisafactorofpridetoevery Indiancitizenasthestateyetconsists manyunrevealedfactsaboutthe ancienttimes.

Let'straveltoJaipurwithknowing amazingfactsaboutthemetropolis anditscultureHistoryandHeritage.

GeographicalImportance

Jaipur,thecapitalmetropolisofthe IndianstateofRajasthanislocatedin

theeasternborderofTharDesert,a semi-dryland.Thisstateisoneofthe biggestofthecountrywhichsharesthe internationalboundarywithPakistan onthewesternside.Itissituatedatan elevationof1417feetabovethesea level.Onthreesides,thecityis surroundedbytheAravallihillsand thisiswhy,itisprotectedfromthe scratchydesert.Inthenorth,itis enclosedbySikarandMahendragarh district;inthesouthbyTonk;inthe eastbyAlwar,DausaandSawai Madhopur;andinthewestbyNagaur andAjmerdistrict.

ThetotallengthofJaipurexpanding fromeasttowestisabout180km whereasthewidthfromnorthtosouth isabout110km.Themajorrivers passingthroughtheJaipurare BangangaandSabi.About28.65

millioncubicmetergroundwater resourcesareaccessibleinJaipur.To providethedrinkingwatertotheold city,thereisRamgarhdamonthe RiverBanGanga.Mineralslike Copper,Iron,Dolomite,Whitemarble, GlassandSiliconaretheprominent mineralsfoundinthemetropolis. SambharLake,whichistheonly naturallakewithsaltywaterisalsothe prominentsourceofbeststandardof saltinthestateaswellascountry,is veryclosetoJaipur

SomeAncientaspectsoftheCity

KingofAmber,MaharajaSawaiJai SinghIIestablishedthecityofJaipur on18 November1727.Dueto th scarcityofwaterandgrowing populationMaharajashiftedhiscapital fromAmbertoJaipur.MaharajaJai

Singhconsulteddivergentbookson architectureandarchitectswhile designingthelayoutofJaipur.Under thearchitecturalguidanceofVidyadhar Bhattacharya,Jaipurwasdesigned basedonthepostulatesofVastu ShastraandShilpaShastra.Much creditforbuildingJaipurgoesto VidyadharBhattacharyawhobuiltthe citywithmoreaffectionandlove portrayingIndiancultureinevery buildingoftheMetropolis.The erectionofthecitybeganin1726and approximatelytookfouryearsto completethemajorroads,offices,and palaces.Themetropoliswasdivided intonineblocks,twoofwhich consistedthestateroyalbuildingsand palaces,withtheremainingseven allottedtothepublic.Hugeparapet wasbuilt,perforatedbysevenfortified gates.

AswiththeMughals,Jaipur maintainedgoodrelationswiththe Britishandduringthewarof independencein1857remainedloyal totheraj.Yet,theBritishersgradually begantoerodedtheindependenceof thestateandemployedgreater dominanceoverthemanagement.In 1876,MaharajaRamSinghdid

somethingthatgrossedJaipuritsalias. DuringthereignofSawaiRamSingh, hepaintedtheentirecitypink.Aspink istraditionallyacolourassociatedwith hospitality,towelcometheprinceof WalesAlbertEdwardtothecity The traditionhasbeenpreservedandtoday allcitizensintheoldcityareurgedby lawtopreservethepinkcolour

Inthe19thcentury,thecityexpanded rapidlyandby1900ithadapopulation of160,000.Thewideavenuewas coveredanditschiefindustrieswere theworkingofmetalsandmarble, promotedbyaschoolofartfoundedin 1868.Thecityhadthreecolleges, includingaSanskritcollegeestablished in1865andagirls'schoolestablished in1867openedduringthereignofthe MaharajaRamSinghII.After independence,Jaipurincorporatedwith thestatesofJodhpur,Jaisalmerand Bikanertobecomethegreater Rajasthanunion.

RichHeritage&Culturalfactsof Jaipur

th In2019on6 JulyJaipurwaslistedas WorldHeritageSitebyUNESCO. MajorsitesofthemwereAmerFort andJantarMantar.Jaipurownsmany

culturalsiteslikeJawaharKalaKendra createdbyArchitectCharlesCorrea andRavindraManch.Government CentralMuseumdenotesvariousarts andantiquities.Thereisagovernment museumatHawaMahalandanart galleryatViratnagar Therearestatues representingRajasthaniculturearound thecity Thecityisatypicalamong pre-modernIndiancitiesinthe harmonyofitsstreets,andthedivision ofthecityintosixsectorsbybroad streets.Theurbanquartersarefurther dividedbynetworksofreticular streets.ThePalacequarterencompass theHawaMahalpalacecomplex, formalgardens,andasmalllake. NahargarhFort,whichwasthe residenceoftheKingSawaiJaiSingh II,crownsthehillinthenorthwest corneroftheoldcity.Therearethree maingatesfacingeast,west,andnorth. Theeasterngateiscalled Suraj pol whichmeanssungateandisdedicated toSuryaDev(Sun),thewesterngateis called Chand pol whichmeansmoon gateandisdedicatedtoMoon,andthe northerngatefacestheancestralcapital of Amer.

Also,withmonumentsandunique structuresJaipurisspeciallyknownfor

itshand-madethingssuchasclothes, toys,craftsetc.Themetropolishas manytraditionalshopssellingantiques andhandicrafts,aswellasmodern brandsrevivingtraditionaltechniques, suchasAnokhi.Thepreviousmonarch ofJaipurpatronisedanumberofarts andcrafts.Theyinvitedskilled artisans,artistsandcraftsmenfrom Indiaandabroadwhosettledinthe city.Someofthecraftsinclude bandhani,blockprinting,stonecarving andsculpture,tarkashi,zari,gota-patti, kinariandzardozi,silverjewellery, gems,kundan,meenakariand jewellery,LakhkiChudiya,miniature paintings,bluepottery,ivorycarving, shellacworkandleatherware.

InancientRajasthanthereweremany tribeswhichwerequitefamousfor theirartperformances.Someofthem areBhopa,Kalbeliya.Paintingofat thattimeisalsofamouseventoday thosegetexploredinmanyexhibitions.

TheversatilecityofRajasthanalsohas handsspreadinperformingarts includingfolksandsomeexceptional musicalinstrumentsfamousallover theworld.Numerouslive performancesarefoundhere.Every streetofJaipurdepictsperformersand streetartistsperformingtheir individualskillsoringroups.Street circus,playsandannualeventsartists performsvariousactivitieswhich explainssomanythingsaboutthe cultureoftheoldcity.Streetpuppet showsaremajorattractiononthe streetsofJaipur

Ghoomardancewithsarangi, numerousfolkanddevotionalsongs with“garhaandkhartal”arefamousin Jaipur.MusicofJaipurdepicts significanceoflanguageand instrumentsusedinit.Basic instrumentsincludeastringinstrument sarangi,abeatdenotinginstrument widelyknownasKhartalanda Harmoniumgivingthefolkanessence

ofrichheritage.Withthesame Rajasthanimusicconsistssomemajor aspectsofclassicalmusicclassified withdifferentregionsdenotingthesame regions.Theclassificationwasdoneon Gharanas.EveryGharanawouldusedto depictasignificance.Jaipur,Bikaner, Jodhpurwasthemajorgharanas.

TasteinSimplicity

Oneofthemostdelightfulaspectsofa visittothe'pinkcity'istheculinary delightsofRajasthan,themaincuisine ofJaipur ThecapitalofRajputkings hadanimpressivearrayofmouthwateringdelights,keptcloselyguarded bytheroyalchefs.Someofthemhave beenpassedonthroughgenerations, sadlytheresthavebeenlost.The authenticityofJaipur,Rajasthanliesin itssimplicity.Jaipurisacityofroyalty, alandwhichhasservedrichfoodtothe Kingsandqueensoftheroyalfamily TheimperialkitchensofRajasthanused toemploy'Khansamas'(theroyal cooks)tomakethebestgastronomy. ThePinkcitystillservesthebest delicaciestoitsresidentsandtourists. Naturallyhome-maderecipeswinheart ofthetravellers.

TypicaldishesincludeDalBaati Churma,MissiRoti,GattekiSabzi, Lahsunkichutney,KerSangri,Makke kiGhat,BajrekiGhat,BajrekiRotiand LaalMaans.Jaipurisalsoknownforits sweetswhichdepictstheancient traditionsofRajasthantowelcome guestswithservingsweetasasymbol offriendshipandhappiness.Thesweet includeGhevar,Feeni,MawaKachori,

Gajak,Meethithuli,Chaugunike laddu,andMoongThal.Although, sincelastdecadebeingamoderncity, thecuisineofJaipurportraysa contemporarystyleofcuisine.Many dishesarerevisedanddenotesmixed cultures.Jaipurbeingagreattourist attractionitservesmorethan1000of varietyofdishesincludingbothVeg andNon-Veg.

ExploringJaipurthroughits Antiquities

PlannedbyVidyadharBhattacharya

Jaipurownstherecordoffirstplanned cityinthehistoryofIndia.Beinga royalcitysinceformedJaipurdepicts manystructuresandmonuments denotingtherichnessofthecityandits cultureisdepictedoverthe monuments.Carvingsontheforts, maingatesandmanyothermonuments denotesthemagnificenceofthecityas wellasitsart.Jaipurownsmanyold structuresincludingfortsandPalaces. Manyofthemwereundertakenbythe britishersduringpre-independence period.

MajorsitestovisitinJaipurareAmer FortandJantarMantar.Jaipurowns manyculturalsiteslikeJawaharKala KendracreatedbyArchitectCharles CorreaandRavindraManch. GovernmentCentralMuseumdenotes variousartsandantiquities.Thereisa governmentmuseumatHawaMahal andanartgalleryatViratnagar Also, NahargarhFort,JalMahal,JalgarhFort aresitestoexploreinJaipur.

WiththefortsJaipurownsamazing gardensdenotedtothequeensof particulardynastyfromvarioustime periods.LikeSisodiaRaniPalace, VidyadharGarden,RamNiwas Garden,etc.manynightsshowsteals theheartoftravellersincludinglight andsoundshowatJainiwasUdyan, AmberPalaceandCityPalaceare pointofattractionatnightastheyare

lightenedwithbrightlightsandlooks mesmerizinginthedark.

BeinganoldcityJaipurhavemany templesofdifferentreligions.Manyof themareknownfortheirarchitectural work.BirlaTemple,GovindDevji Temple,MotiDoongriGaneshTemple, DigambarJainMandirandmost importantamongtheseGaltajian ancientpilgrimagecentreinJaipur MuseumslikeHawaMahal,Albert HallMuseum,JaipurWaxMuseum, MuseumofGem&Jewellery,etcare famousmuseumsinJaipurtovisit whichdepictsroyaltyofthatperiod andtheantiquitiesshowsartisticfactor ofJaipur.

EconomicGrowthofJaipur

Aspertherecordsreleasedbythe DirectorateofEconomicsandStatistics ofRajasthanstate,theGDPofJaipur districtisevaluatedatINR1,22,140 crores($15.8billion)in2020–21,with aper-capitaGDPofINR1,41,305.In additiontoitsroleasthenonmetropolitancapital,educational,and administrativecentre,theeconomyof Jaipurishavingboostbytourism, gemstonecutting,themanufactureof jewelleryandluxurytextiles,and informationtechnology

Threemajortradepromotion organisationshavetheirofficesin Jaipur Theseare:FederationofIndian ChambersofCommerce&Industry (FICCI),thePHDChamberof CommerceandIndustry(PHDCCI), andtheConfederationofIndian Industry(CII)whichhasitsregional officeshere.In2008,Jaipurwasrated 31amongthe50EmergingGlobal Outsourcingcities.

ThecityisamongtopapparentIThubs ofIndiaalongwithAhmedabad, BhubaneswarandKochi.Mahindra WorldCityisanon-segregated businesszoneinJaipur.Itishometo

varioussoftwareandITcompanies includingGenpact,Appirio, Infosys,Wipro,ICICIBank, ConnexionsandDeutscheBank. TheGovernmentofRajasthanhave builtAsia'slargestincubatorin Jaipur–theBhamashahTechno Hub.

Jaipurisamajorhubforartsand crafts.Ithasmanytraditionalshops sellingantiques,jewellery, handicrafts,gems,bangles,pottery, carpets,textiles,leatherandmetal products.JaipurisoneofIndia's largestmanufacturersofhandknottedrugs.Jaipurfoot,arubberbasedprostheticlegforpeoplewith below-kneeamputations,was designedandisproducedinJaipur

ContributionofJaipurinSports &Education Education

ThePublicandprivateschoolsin JaipuraregovernedbytheCentral BoardofSecondaryEducationor BoardofSecondaryEducation, Rajasthan,InternationalBoardof educationandfollowa"10+2" plan.Thisplancallsforeightyears ofprimaryeducationandfouryears ofsecondaryeducation.The secondaryschoolincorporatetwo yearsofuppersecondaryeducation, whichismoreparticularand diversethanthetwoyearsoflower secondaryeducationbeforeit. Languagesofinstructioninclude EnglishandHindi.

Remarkableinstitutionsinthecity are:UniversityofRajasthan, RajasthanUniversityofHealth Sciences,Dr.BhimraoAmbedkar LawUniversity,RajasthanSanskrit University,HaridevJoshi

UniversityofJournalismandMass Communication,SureshGyan

ViharUniversity,Malaviya

NationalInstituteofTechnology,LNM InstituteofInformationTechnology, NationalInstituteofAyurveda,Sawai ManSinghMedicalCollegeand SubodhCollegeamongothers.

Admissiontograduationcollegesin Jaipur,manyofwhichareaffiliatedto RajasthanTechnicalUniversityin Kota,isthroughRajasthanEngineering AdmissionProcess.

Sports

Themajorcricketstadiuminthecity, SawaiMansinghStadium,can accommodatearound30,000people andhashostednationaland internationalcricketmatches.Itisalso thenativegroundofIPLteam RajasthanRoyals.SawaiMansingh IndoorStadium,ChauganStadiumand RailwayCricketGroundaretheother sportingstadiumsinthecity

Averynewstadiumhasbeenproposed forChonpVillagewithaseating capacity75,000.Itwouldbethethirdlargestcricketstadiumintheworld aftertheSardarPatelStadiumandthe MelbourneCricketGround.

ThecityissymbolizedintheIPLby RajasthanRoyalsin2008-2016; 2018–presentandinProKabaddi LeaguebyJaipurPinkPanthers.

Anewcricketstadiumsituated27km awayfromJaipurisunder construction.InJuly2021,Chief MinisterAshokGehlotsaidthatthe stadiumwillhaveatotalseating capacityof75000andwillbe constructedintwophases,ofwhichthe seatingaccommodationof45,000 peoplewillbecompletedinthefirst phaseandexpansionforanother 30,000willbedoneinthesecond phase.

EVERYONE ON PLANET TO ACHIEVE MORE

Formorethanadecade,

Microsofthasbeenthemarket leaderinoperatingsystems.It wasestablishedbyBillGatesandPaul AlleninAlbuquerque,NewMexico,in 1975,46yearsago,andiscurrently flourishingallovertheworld.Inthe 2020Fortune500listofthemost significantUScompanies,Microsoft cameinatnumber21.Itisvaluedas thethird-highestglobalbrand.The businessisadigitaloperatingsystems leader

OnApril4,1975,BillGatesandPaul AllenestablishedMicrosoftinorderto createandmarketBASICinterpreters fortheAltair8800.Inthemiddleofthe 1980s,MS-DOSandthenWindows propelledittothetopofthemarketfor personalcomputeroperatingsystems. Threepeoplebecamebillionaires thankstoMicrosoft's1986initialpublic offering(IPO)andsubsequentincrease inshareprice,whileanestimated

12,000Microsoftemployeesbecame millionaires.Sincethe1990s,ithas movedfromtheoperatingsystem industryandacquiredanumberof businesses.Theirgreatestacquisition wasLinkedInfor$26.2billionin December2016,whichwasfollowed bySkypeTechnologiesfor$8.5billion inMay2011.

In2018,Microsoftrecaptureditstitleas themostvaluablepubliclytraded businessintheworldafterbeing dethronedbyApplein2010.After AppleandAmazon,Microsoftbecame thethirdAmericanpublicfirmtohavea marketcapof$1trillionormorewhen itdidsoinApril2019.Microsoftwill havethefourth-highestworldwide brandvaluationasof2022.

JourneyofMicrosoft-

Microsoftisadailyandregularword usedineverycorporatesector The

globalproductisownedbyMicrosoft CorporationbasedinAmericaisa multinationaltechnologycorporation. Theassociatedservicesheadquarters aresituatedatMicrosoftRedmond campusinRedmond,Washington, UnitedStates.Thebestproductsof MicrosoftaretheWindowsseriesof operatingsystems,themicrosoft officesuiteandinternetexplorer,etc. TheXboxvideogamingconsolesand theMicrosoftSurfacerangeof touchscreenpersonalPCsareitstwo mainhardwareofferings.Microsoft wastheworld'slargestsoftware companybyrevenueasof2019;it wasplacedNo.21intheFortune500 rankingsofthelargestAmerican firmsbytotalrevenuein2020.Along withAlphabet,Amazon,Apple,and Meta,itisoneoftheBigFive Americantechnologicalfirms.The journeyofMicrosoftkickstartedwith abasicsetup.

The current global venture was founded by Bill Gates and Paul Allen on 4th April 1975 with the main motive to produce and sell BASIC interpreters for the Altair 8800.

As a result of an arrangement the company made with ASCII Magazine in Japan in August 1977, ASCII Microsoft opened its rst overseas ofce.

In the middle of the 1980s, MS-DOS and then Windows propelled it to the top of the market for personal computer operating systems.

Since the 1990s, it has moved from the operating system industry and acquired a number of businesses.

Microsoft started to reevaluate its products and broaden its product line into computer networking and the World Wide Web after Bill Gates' internal "Internet Tidal Wave letter" on May 26, 1995.

Microsoft released Windows XP on October 25, 2001, combining the NT codebase with the mainstream OS line. Later that year, the company introduced the Xbox, breaking into the Sony and Nintendodominated market for video game consoles.

Microsoft, which was becoming more active in the hardware market after the launching of Xbox, introduced the Zune line of digital media players in 2006 as the replacement to its earlier software platform Portable Media Center.

The Windows Vista released in 2007 featured the security and redesigned user interface dubbed Aero, following with the release of MS Ofce 2007 with the feature of Ribbon user interface.

Throughout the 2011-12 Microsoft restructured its identity with focusing on logo, products, services, etc.

Microsoft released a x for Windows 10 in January 2018 to address CPU issues brought on by Intel's Meltdown security aw. The patch caused problems with the virtual machines running on Microsoft Azure that use Intel's CPU architecture.

On June 24, 2021, Microsoft announced Windows 11.

ThegrowthofMicrosoftandits productsandservicesiswitnessed bythewholeworld.Inaninterview withMr.BillGatesmentionedthe growthofMicrosoftcreditingitto theirteam.

ThesurveyofMicrosoft's StatisticalStudies-

Microsoftbeingaglobalventure todayhasnoneedofany recognitionstrategyormarketing strategy Thecorporationbeingan InformationandTechnologybased corporationworksmostlyonits productsandservicesrelatedto databasesandsoftwares.The4Ps fromthemarketingmixworkson pointformicrosoft.The4Ps includesProduct,Price,Place, Promotion.

ProductMix

Aproductissomethingthatsatisfiesthe needsanddesiresoftheconsumer, whereasaproductmixisthevarietyof thatproduct.Microsoftisaretailerof bothhardwareandsoftware.Computers, laptops,tablets,Xbox,andphonesare amongtheirhardwaregoods.Microsoft OfficeandWindowsOSareamongtheir softwareproducts.Microsofthasabroad rangeofproducts.Itisprimarily renownedforits

Ÿ Devices

Ÿ Softwares

Ÿ Apps

Ÿ Games

Ÿ Entertainment

PriceMix

Pricemixisthemethodusedto determineaproduct'spriceasopposedto price,whichreferstothemonetaryvalue ofaproduct.Microsoftfrequently employstheBuyOnlyWhatYouUse, Freemium,andMarket-orientedpricing strategies.

Ÿ FreemiumPricing

Ÿ Productline

Ÿ PenetrationPricing

Ÿ PriceSkimming

PlaceMix

UnderPriceMix,Microsoftprovides thefollowingservicestoitsclients:

Ÿ Customerscaneasilyselect productsandservicesfrom Microsoft'sofficialwebsitebased ontheirneeds.

Ÿ Microsoftoffersretaillocationsall overtheworldwherecustomers mayusetheguidanceoftechnical advisorstomakesmarterdecisions.

Ÿ Additionally,Microsofthas approveddealersanddistributors. Microsoft'sstrategicallysound locationmixmakesitsproducts readilyavailabletocustomers worldwide.Nowlet'stalkabout Microsoft'spromotionalstrategyto discoverhowitkeepsitspositionat thetop.

PromotionalMix

Withtheaidofitspowerfulbrand image,Microsoft'spromotionalstrategy preciselyaddressesitstargetmarket.It advertisesitsproductsonanumberof socialmediasites,includingFacebook,

Twitter,Google,Instagram,etc. Microsoftemploysanumberof differentpromotionalstrategies, includingadvertising,directmarketing, andsalespromotion.Itreachesits intendedaudiencethroughastrategic channel.Microsoft'svarietyof promotionsincludes-

Ÿ Advertising

Ÿ SalesPromotion

Ÿ DirectMarketing

Ÿ PersonalSelling

Ÿ PublicRelations

EffectofCOVID19onTheglobal enterprise-

Evenbeforethepandemic,scientists havelongponderedtheimplicationsof aworldinwhichreportingforworkno longermeantreportingforwork.Ifwe hadtheabilitytodisconnectfrom actuallocationsthankstocontemporary technology,howmightour employment,offices,andworkdays change?Whatwouldbethegenuine advantages?Whatwouldtheobstacles be?COVID-19thenstruck.Everything changedandbecameunpredictable fromabusinessstandpoint,butfroma researcher'spointofview,itoffereda hugeopportunity.Thiswastheperfect opportunityforsocialscientiststo designasizableresearchontheimpacts

ofanentirelydigitalworkforce.

EarlyinMarch,justadayaftertheorder wasissuedforallemployeesat Microsoft'sRedmond,Washington headquarterstostayathome,scientistsat thecompanystartedthinkingaboutthe researchpossibilities.Thechiefscientist forMicrosoft'sExperiencesandDevices, JaimeTeevan,anddirectorofapplied scienceBrentHechtmetonlinewitha dozenothercolleaguestodiscusswhat hadjustoccurred,whatwasaboutto occur,andwhatitallmaysignify.Hecht assertsthatoneofMicrosoft'sadvantages isthestaffmembers'intensecuriosity.

Ofcourse,thebalancebetweenbenefits andlosseswasfarfromclear-cut.A significantminusforsomewasabonus forothers.Workingfromhomeandbeing freeofofficeinterruptionshadbeena blessingforsomepositions,butithad beendifficultformanagersand employeesinmorecollaborativefieldsto recreatethecreativefrenzyof brainstormingsessions.Nearlyevery benefit hasaconcomitantdrawback. However,acloserlookatthedatasofar offershelpfulinsightsthatmightnotonly guideusthroughthedifficultiesweare currentlyfacingbutalsoinfluencehow wemightthinkaboutmakingthings betteroncewearepermittedtoreturnto ourworkplaces.

ConclusionofTheCaseStudy-

Insummary,Microsoftisthemarket leaderbecauseofitsdominantworldwide presenceandleadership.Their welcoming“perfectcoffeeshop atmosphere”shouldbealong-term competitiveadvantage.Thecompany's retailoutletsandon-sitecollaborations haveearnedhigherresponserates, puttingtheminfrontofthepackinthe maturebusiness.Asaresultofitsallencompassingmarketingapproach, Microsoft enjoysastrongglobalmarket position.

About Microso

Microsoft is among the most well-known brand brands in business. However, company cofounder Paul Allen originally gave the business the moniker Microsoft, which was a mix of the phrases ``microcomputer" and "software."

3.

Gates planned to rename the original Windows operating system to "Interface Manager" when it was still being developed. The moniker was initially used exclusively internally, with intentions to continue using it when the OS was eventually made available to the general public.

1. 2. 3.

Over the years, Microsoft has used a number of distinctive logos, all of which are instantly identiable. However, the original Microsoft logo was created in less than a day by co-founders Bill Gates and Paul Allen.

4.

One of the company's most well-known software offerings is Microsoft Ofce, which includes favorites like Microsoft Word, Excel, and PowerPoint. Despite the obvious connection to Microsoft, some people would be surprised to learn that Microsoft Ofce rst appeared on the Mac before moving to Windows.

While the typical Microsoft employee may come to mind as a serious coder, they prefer the seriously adorable moniker "Softie." The average softie is a male American resident who works for a company with more than 180,000 people worldwide.

Bitcoinisfoundedin2009.

Bitcoinisadecentralized cryptocurrencythatrecords transactionsusingapeer-to-peer networkcalledtheblockchainrather thananofficialregulatoryauthority. Therearenorealbitcoins,andtheir valuefluctuatesaccordingtomarket conditions.Onebitcoinwasworthless whenitfirstappeared.LaszloHanyecz purchasedtwopizzasforabout10,000 bitcoinsinMay2010,makingbitcoin thefirstreal-worldpurchaseofgenuine things(BTC).Thosepizzaswould havecostaroundUSD650millionat bitcoin'stopreportedpriceofaround USD65,000percoin.Alternative cryptocurrenciessuchasEthereum, Cardano,Dogecoin,andothershave sprungupinresponsetoBitcoin. Anyonewiththerequired technologicalskillsmaycreatetheir

owncurrency.Whilethismaynot appeartobeverysecured,bitcoinand blockchaintechnologyarereallyrather secure.The"cryptocurrency"comes withcertainwell-knownrisks:the pricemightplummet,andtherehave beenreportsoffrauds.Butthere's another,moretechnologicalrisk:A damagedharddriveoraninternet hackingeventmightwipeawayan owner'sBitcoinstockpile,leavingthem withnorecourse.

Thisisduetoseveralfundamental differencesbetweenBitcoinandother currencieslikedollarsoreuros.Bitcoin andothercryptocurrencieslike LitecoinandEthereumareentirely digitalformsofmoneythatareheldin wallets.Bitcoinwallets,likeotherdata, canbesavedlocally,forasundera mattressonaharddrive,oronthe cloud.

RELIABILITYOFBITCOIN

Bitcoinisdecentralized

Thereisnoonewhocontrolsorowns theBitcoinnetwork,andthereisno CEO.Usersmustapprovechangesto thetechnology,andthereareawide rangeofparticipants,including'nodes,' endusers,developers,'miners,'and nearbymarketoperatorslike exchanges,walletproviders,and guardians.Bitcoin'sdecentralized naturemakesitsecurethan conventionaltransactionplatforms. Thisimpliesthatthetransaction systemisadministeredbythousandsof computersconnectedtothenetwork ratherthanbyasinglecentralentity. Nodesarethenamesforthese computers.TheBitcoinnetworkalso includesso-calledminersinadditionto thesenodes.Minersareindividuals

whoworkquicklytosolve cryptographicriddlesinordertoadd transactionstotheblockchain.Thisis thebeautyofBitcoin:anyonecan handleit.Ifyouwanttomesswith Bitcoin'stransactionmechanism,you'll requireaccesstomorethanhalfofthe network'smachines.A51percent attackiswhatit'stermed.Because Bitcoin'snetworkissolarge,a51 percentassaultisalmostunfeasible. Therearecurrentlyover9000nodesin thenetwork.Tocontrolthesystem, someonewouldneedtoaccessover 4.500machinesatthesametime.

Bitcoinisachronologicalchainof transactions

Thewaytheblockchainisbuilthasan impactonthesystem'ssecurity All bitcointransactionsarerecordedonthe blockchain.Anewtransactionblockis addedtothechainevery10minutesor so.Thisnewblockislinkedtothe previouslyinsertedblock,whichis linkedtotheblockbeforeit.Each blockcarriesasnippetofdatafromthe onebeforeit.Achronologicalchainof transactionblocksisestablishedinthis manner What,though,makesthe blockchainsosecure?Thefurtherback inthechainyougo,themoredifficult itgetstoalterit.Thisisbecauseevery blockscontainafragmentofthe precedingblock,thusyou'llhaveto manageallthesubsequentblocksas well,evenwhennewblocksareadded. Youcan'treasonablycompetewiththe network'shundredsofnodesonyour own.

DOWNSIDESOFBITCOIN

Thevalueofbitcoincanbe extremelyvolatile

Afterbreakingthe$20,000markin December2020,manyinvestors pouredintobitcoin,whichcontinued itsbullrunthroughApril,whenthe spotpricesoaredpast$64,000.

However,thepricebeganaprotracted downturninthemonthsfollowing, withthespotpriceplummetingbelow $32,000byearlyJune.Long-term bitcoininvestorshadseenthisbefore. Bitcoin'slastrecordhighwasin December2017,whenthespotprice wasaround$20,000,anditdropped below$3,400ayearlater.So,ifyou're thinkingaboutinvestinginbitcoin, keepinmindthatthepricecan decreasesuddenly-anditcouldtake yearstorecouppasthighs.

TheThreatofOnlineHacking

Hard-drivebreakdownsaren'ttheonly dangeraBitcoininvestorfaces; hackingmayalsobeanissue.Bitcoin exchangesarewebsitesormobileapps thatallowconsumerstopurchaseand sellBitcoin(andother cryptocurrencies)online.Theyarethe principalmeansthroughwhichmost peoplebuyandtradeBitcoin.Theycan alsobehacked,muchlikeother internetbusinesses.Awell-known SouthKoreanexchangewasforcedto closedownthisweekafterbeing hacked.Long-timeBitcoinobservers mayrecallthestunningcollapseofMt. Gox,thefirsthigh-profileBitcoin exchange,whichshutdownin2014 afterreportedlybeinghacked.Mt. Gox'slawsuitisnowincourtinJapan, wheretheexchangewaslocated. CoinbaseandGeminiarethetwomost well-knownBitcoinexchangesinthe UnitedStates.Coinbasewasfounded in2013(atatimewhenBitcoinwas widelyutilizedonillegalmarketsites liketheSilkRoad),whereasGemini wasfoundedbyCameronandTyler Winklevoss,thetwinsmostknownfor suingMarkZuckerbergoverthe inventionofFacebook.(The Winklevossbrothersarenow billionairesthankstoBitcoin.)

DepositsinUSdollarsonthese exchangesareinsuredbytheFDICup to$250,000,muchlikedepositsina

traditionalconsumerbank.TheFDIC, ontheotherhand,doesnotprotect Bitcoinkeptonexchanges.Both exchangestakeprecautionstokeep Bitcoindepositssafe. Forinstance, theyclaimtostoreonlysmall percentageofcryptocurrenciesonline atanyonetime,withthevastmajority beingheldinofflinecoldstorage,out ofreachofanypotentialhacker

Bitcoinscamsontherise

Asthevalueofbitcoinrises,sodoes thenumberofscamsaimedatbitcoin investors.TheFederalTrade CommissionstatedinMaythatover 7,000peoplelost$80milliontobitcoin scamspromisingrapidprofitsovera six-monthperiod.TheFTChighlighted that"sitesemployphonytestimonials andbitcoinlingotolookgenuine,"but that"promisesoflarge,guaranteed returnsarejustfrauds.""These websitesmayevenprovidethe impressionthatyourmoneyis increasing.However,whenconsumers trytowithdrawtheirearnings,theyare encouragedtosubmitevenmore crypto–andthenreceivenothing."