Most Recommended OTT Solution Companies in 2023

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The OTT Revolution!

DearReaders,

Weareelatedtopresentbeforeyouourlatestmagazineissue“MostRecommendedOTT SolutionCompaniesin2023”thatfeaturesleadingmarketplayersthataretakingtheOTT sectorbyastorm.

ThecurrentscenarioofOTTsolutioncompaniesisoneofrapidgrowthandincreasing competition.TheglobalOTTmarketisprojectedtogrowfrom$85.16billionin2020to $194.20billionby2025,ataCAGRof18.6%.TheCOVID-19pandemichasacceleratedthe growthoftheOTTmarket,asmorepeoplehavebeenforcedtostayathomeandrelyondigital mediaforentertainment.

Evidentially,OTTsolutioncompanieshavegrowninimportanceastheyofferconsumersgreater controlovertheirmediaconsumptionbyallowingthemtochoosewhattheywatch,whenthey watchit,andonwhichdevice.Thishasledtoashiftinconsumerbehavior,withmorepeople optingtocutthecordwithtraditionalcableandsatelliteTVprovidersinfavorofOTTservices.

Furthermore,OTTsolutioncompaniesoffercontentcreatorsandproducersadirect-to-consumer distributionchannel,whichcanhelpthemreachawideraudienceandmonetizetheircontent moreeffectively Thishasledtotheemergenceofnewplayersinthemediawhoareinvesting heavilyinoriginalcontentproduction.Inthisissue,wearefeaturingsuchcompanies.

Onthecoverofthemagazine,wehavefeatured ,acutting-edgeplatformthat MwareTV revolutionizesthetelevisionandvideostreamingindustry.Atitscore,MwareTVaimstomake TVsimpleforitscustomers,offeringacomprehensivesuiteoftechnologysolutionsthat encompasseverythingfromappdevelopmenttovideo-on-demandmanagement.

Theplatformsupportsawiderangeofservices,includingLiveTV,Movies,Series,Courses, Podcasts,andMusic,positioningitselfasaone-stop-shopforalloftheseneeds.Wehavealso featured andLightcast i2iMedia.

Wehopeyouhaveacompellingread! Utkarsh

o m E d i t o r ’ s D e s k

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This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.

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Onthecoverofthemagazine,wehavefeatured ,acutting-edge MwareTV platformthatrevolutionizesthetelevisionandvideostreamingindustry.At itscore,MwareTVaimstomakeTVsimpleforitscustomers,offeringa comprehensivesuiteoftechnologysolutionsthatencompasseverythingfrom appdevelopmenttovideo-on-demandmanagement.Theplatformsupportsa widerangeofservices,includingLiveTV,Movies,Series,Courses,Podcasts, andMusic,positioningitselfasaone-stop-shopforalloftheseneeds.We havealsofeaturedLightcastandi2iMedia.

MwareTV’splatformisequippedwithallthemodulesrequiredtooffersuch services,includingcontentmanagement,customerrelationshipmanagement (CRM),billingsystems,andappbuildersforvariousplatformssuchas Android,iOS,AppleTV,Roku,FireTV,SmartTVsusingAndroidTV, SamsungTizen,orLGWebOS.Moreover,theplatformincludessolutionsfor contentdeliveryandcontentprotection,ensuringthatcustomerscanaccess theirfavoritecontentwithoutanyhassles.

Elsewhereinthemagazine,wehavefeatured and . Lightcast i2iMedia Lightcastisoneofthepioneersofmulti-platformdistributionandend-to-end OTT Theyhavebeenintheindustryformorethanadecade,perfectingtheir services,andcreatingcomprehensiveyetscalablesolutionsfortheirclients. Theirservicesareadvanced,backedwithimmenseexperienceandexpertise ofLightcast’stalentedandhandpickedteam.Togetherthecompanyformsa serviceandsupportmixthatishighlysought-after,makingthemoneofthe mostrespectedandreliableOTTsolutionproviders.

I2iMedia,ontheotherhand,isadynamicandinnovativemediacompany thatiscreatingwavesintheindustrywithitscutting-edgesolutions.The EnterpriseWorldisproudtointroduceittotheMostTrustedOTTSolution Companiesin2023.Inceptedin2001,withafocusondeliveringquality contentandcreatingengagingexperiences,i2iMediaisquicklybecomingan importantnameintheworldofmedia.Foundedontheprinciplesof creativityandcollaboration,thecompanyhasbroughttogetherateamof talentedindividualswhoarededicatedtopushingtheboundariesofwhat’s possible.

L E A D E R S I N S P O T L I G H T

TV made simple

SANDER KERSTENS |

CEO

I always wanted to be an entrepreneur, the school was too much paperwork and not enough practical action, I wanted to get my hands dirty and make a success.

- Sander Kerstens

MwareTVisacutting-edgeplatform thatrevolutionizesthetelevisionand videostreamingindustry The EnterpriseWorldisproudtointroduce ittooneoftheMostRecommended OTTSolutionCompaniesin2023.

Atitscore,MwareTVaimstomake TVsimpleforitscustomers,offeringa comprehensivesuiteoftechnology solutionsthatencompasseverything fromappdevelopmenttovideo-ondemandmanagement.Theplatform supportsawiderangeofservices, includingLiveTV,Movies,Series, Courses,Podcasts,andMusic, positioningitselfasaone-stop-shop foralloftheseneeds.

MwareTV'splatformisequippedwith allthemodulesrequiredtooffersuch services,includingcontent management,customerrelationship management(CRM),billingsystems, andappbuildersforvariousplatforms suchasAndroid,iOS,AppleTV,Roku, FireTV,SmartTVsusingAndroidTV, SamsungTizen,orLGWebOS. Moreover,theplatformincludes solutionsforcontentdeliveryand contentprotection,ensuringthat customerscanaccesstheirfavourite contentwithoutanyhassles.

MwareTV'smaintargetgroupsinclude InternetServiceProviders(IPSs), MVNO,MDUcompanies,and companieswithacontentcatalogue. Theplatform'ssophisticated technologysolutionsmakeitanideal choiceforthesegroups,empowering themtoofferseamlessstreaming servicestotheircustomers.

Emergingintheindustry

MwareTVhasbeenattheforefrontof theemergingtechnologiesthatare revolutionizingtheindustry Witha focusoninnovationandcollaboration, thecompanyispavingthewayforthe futureofbroadcasting.

Byembracingnewtechnologiessuch asAIandmachinelearning,MwareTV isabletodeliverpersonalizedcontent toitsviewers.Inaddition,thecompany isalsoexploringthepossibilitiesof virtualandaugmentedreality,which hasthepotentialtocreatetruly immersiveexperiencesforaudiences. MwareTV’sdedicationtostaying aheadofthecurveisatestamenttoits commitmenttoprovidingthebest possibleviewingexperiencetoits customers.Astheindustrycontinuesto evolve,MwareTViswell-positionedto leadthewayinemergingtechnologies.

Industrystatistics

Theentrepreneurialjourneybeganwith aone-personoperation,whichhas sincegrownintoathriving organizationcomprising25talented professionalsandfreelanceexpertsfor specializedfunctions.

Today,thecompanyoperatesglobally, servingadiverserangeofclients acrossmultiplecontinents.The organization'srobustsolutionsare relieduponbyavastsubscriberbase, spanningnumerouscompanies,to facilitatetheirdailyoperations.

Thecompany'simpressivegrowthisa testamenttoitsunwavering commitmenttodeliveringtop-quality productsandservices,coupledwitha passionforcustomersatisfaction.The team'songoingdedicationto innovationandcontinuous improvementpositionsthe organizationasaleaderinitsindustry, poisedforcontinuedsuccessinthe yearsahead.

Behindthecurtains SanderKerstens CEO

Beinganentrepreneurisachallenging task,requiringacombinationof

creativity,resilience,andadeep understandingoftheindustry.Sander Kerstensembodiesthesequalitiesand servesasaprimeexampleofwhatit takestobeagreatentrepreneur.He recognizesthattakingcareofhisstaff isparamounttothesuccessofhis company,andhasprioritizedcreatinga positiveworkenvironmentandworklifebalanceforhisemployees.

“I always wanted to be an entrepreneur, the school was too much paperwork and not enough practical action, I wanted to get my hands dirty and make a success.”

Sanderbeganhisentrepreneurial journeyasadoor-to-doorsalesman, eventuallybuildingasuccessful companythatsoldsubscriptionsfor children'sbooksviatelemarketingand door-to-doorsales.Helaterpivotedto webdevelopment,creatingacompany thatwouldeventuallyleadhimtothe worldofonlinevideoandIPTV

Today,Sander’scompanyMwareTV hasasolidreputation,isawell-known brand,andemploys25staffmembers whilestillbeingbootstrapped.This impressivegrowthisatestamentto Sander’svision,hisabilitytoadaptto changesintheindustry,andhis commitmenttoprovidinghigh-quality productsandservices.

“We pride ourselves in the fact we can do as much as a company with 100 people staff.”

Gettingtoknow

Sanderholdsadeepadmirationfor severalindividualswhohavemadea significantimpactonhislife.Onesuch personisSteveJobs,whomheregards asabrilliantvisionarywhohadan astutesenseofthefutureofhis products.

SanderfindsinspirationinJobs' philosophyandapproachtobusiness,

particularlyinhisfamousquote "Winnershaveaplanandlosershave excuses."Thisquoteresonateswith Sanderasitremindshimthat individualsalwayshaveachoiceand cantakecontroloftheirowndestinies andfuture.Hefirmlybelievesthat successisnotmerelymeasuredbythe amountofwealthoneaccumulates,but moreimportantlybyone'spassionand enjoymentforwhattheydo.

Sander'sentrepreneurialjourneyisa testamenttothisbelief,ashispassion anddedicationhavedrivenhimto createaninnovativeandsuccessful companythatcontinuestogrowand evolve.

Strategyofthehour

Sanderhasaninnatesenseofconstant vigilance,recognizingtheimportance ofkeepingacloseeyeonthe competitiontogaugewherehis companystandsinthemarketand

LONG-STANDING SUCCESS

MwareTV's shareholders are actively involved in the company and fully committed to its success. The absence of external investors allows for more direct and efficient communication channels, both internally and with clients.

The ‘pay as you grow’ business model aligns the interests of MwareTV with those of its customers, fostering a collaborative effort to ensure their success. This collaborative approach has allowed MwareTV to achieve steady growth and success in the industry, driven by the dedication and commitment of its shareholders.

whethertheyarestillpushingthe boundariesofinnovation.

AtMwareTV,theteamiscommittedto simplifyingcomplexconceptswhile deliveringflexiblesolutionstailoredto meettheuniqueneedsofeachbusiness. Sander'sgroundedapproachtobusiness isbasedonfocusingonwhatcanbe changedinsteadofwhatcannot.

Hefirmlybelievesinthepowerofselfbeliefandteamwork,encouraginghis teamtohavefaithintheirabilitiesand strivetowardsachievingtheirgoals. Thisapproachhasservedhimwellin hisentrepreneurialjourney,ashehas beenabletobuildasuccessfulbusiness fromthegroundupwhileremaining adaptabletotheever-changingdemands oftheindustry.

Roadblocks

MwareTVisacompanythathassetits sightsonmakingTVsimplerforits customers.Withitsinnovativeplatform, oftendescribedasanERPsolutionfor TVandvideo-basedbusinesses,the companyhasbeenabletobring everythingtogetherinoneplace.

Theplatformisdesignedasazero-code solution,whichmeansitcanbeeasily configuredandmanagedwithout softwareprogrammers.However, achievingthisgoalwasnotwithoutits challenges.Thecompanyhadtostrikea delicatebalancebetweensimplicityand flexibilitywhilealsoaccommodating culturaldifferences.

Nevertheless,witheachnewgeneration oftheplatform,thecompanyhascome closertorealizingitsmissionofmaking TVsimpleforitscustomers.

MwareTV'ssuccessinmeetingthese challengesisatestamenttoits commitmenttoinnovationand adaptabilityintheever-changing landscapeoftheTVandvideo-based businessindustry

Triggersofgrowth

MwareTVhasastrongfocuson customersatisfaction,whichis reflectedinthedirectaccessthat customershavetothesupportand developmentteams.Unlikeother companiesthatmayrelyon ticketingsystems,MwareTV placesahighpriorityonproviding customerswitheasyanddirect communicationchannels.

Thedevelopmentteamactively listenstofeedbackfrom customersinordertoidentify areasforimprovementthatcan enhancetheend-userexperience andstreamlinetheirinternal workflows.Inresponseto customerfeedbackandtheirown operationalchallenges,MwareTV hasbeenworkingonanintegrated billingsystemwithintegrated paymentgateways.

Thisnewfeaturewillspeedupthe timetomarket,offering significantbenefitstoboththe operatorandMwareTVitself. Thiscustomer-centricapproachis attheheartofMwareTV's success,asthecompanycontinues toinnovateandimproveits platforminresponsetothe evolvingneedsofitscustomers.

Companyhighlights

MwareTVrecognizesthe importanceofsynergybetween teams,bothinternalandexternal. WhenclientsandMwareTV teamsworktogetherinharmony, theresultisapositiveand productiveworkenvironmentthat fosterssuccess.

Thecompanyplacesahighvalue oncollaborativeteamwork,asit hasbeenproventoleadtogreater achievementsandsuccessforall partiesinvolved.MwareTV

TEAM FOR THE WIN

Teamwork is an essential part of success at MwareTV. The company values the contributions of each team member and recognizes the importance of fostering a supportive work environment. By working together, team members are able to pool their knowledge and skills, creating a stronger collective that can tackle challenges and achieve goals more effectively.

Sander adds, “We believe successful teams have a collective identity and everyone feels included as part of the team they should feel the trust to be open and share their thoughts guided with good leadership in a positive manner and very importantly share the success.”

strivestoestablishandmaintainthis synergyinallofitsbusiness relationships,contributingtothe company'songoinggrowthand success.

Settingitapart

MwareTV'scoreproduct,theTV ManagementSystem(TVMS),isa comprehensivesolutionthatcoversall thenecessarymodulesrequiredto manageIPTVOTTServicesand deliverandstreamcontent.

Inordertomeetthedemandsof potentialcustomerswhowishtostarta TVserviceorupgradetoahigher level,MwareTVoffersaone-stop-shop approach,whichintegratesallthe differentbuildingblocksintoa guaranteedworkingsolution. MwareTVunderstandstheneedfora seamlessandcohesivesystemandhas beensuccessfulindeliveringsolutions thatmeettheserequirements.

Astepahead

MwareTVtakesprideinits commitmenttoinnovationand customersatisfaction.Toachievethese goals,thecompanyconstantlyupdates andimprovesitsTVManagement System(TVMS),whichcoversallthe modulesnecessarytomanageIPTV OTTservicesandstreamingcontent.

Everythreetofouryears,MwareTV re-developsitssolutionbasedonthe latesttechnologiesandcustomer feedback,resultinginasimplifiedyet completeTVplatform.Thecompany alsofocusesonstreamliningthe onboardingprocess,enabling customerstolaunchtheirTVservices quicklyandefficiently

Furthermore,MwareTVcarefully followsindustrytrends,evaluating themfortheirpotentialvalueand impactonthemarket.Thecompanyis abouttolaunchanewgenerationTV

platform,completewithanoptimized billingsystemandanAppbuilder modulethatallowsforeasy customizationwithouttheneedfor programmingexpertise.

MwareTVisagame-changing platformthatispoisedtodisruptthe televisionandvideostreaming industry.Itscomprehensivesuiteof technologysolutions,coupledwithits focusonsimplicityandeaseofuse, makeitanidealchoiceforbusinesses lookingtoofferhigh-qualitystreaming servicestotheircustomers.With MwareTV,thepossibilitiesareendless, andthefutureoftelevisionandvideo streaminglooksbrighterthanever

BER BERL

BerlinisthelargestcityinGermany.NamedastheCityofDesignbyUNESCOitselfearnsgreat importanceinworldhistory,aswellasthebeautyofthecity,completingthevoidofbeautywith authenticity AsizableportionofthelowplateausoneithersideoftheSpreeValleyarenowcovered bythesprawlingcityofBerlin.Berlinhasanoceanicclimate,withalimitedamountofcontinentalinfluence ontheeasternsideofthecity.Onechangeistheannualrainfall,whichdependsontheairmassesandismore abundantatcertaintimesoftheyear

Berlinisahubforjournalism,politics,culture,andscience.Itseconomyisbuiltonhigh-techbusinessesand theserviceindustry,whichincludesavarietyofcreativeindustries,start-upbusinesses,researchcenters, mediaconglomerates,andconventioncenters.Inadditiontohavingaveryintricatepublictransitsystem, Berlinactsasacontinentalhubforaviationandtraintraffic.Thecityisawell-likedtraveldestination.IT, healthcare,biomedicalengineering,biotechnology,automotive,construction,electronics,socialeconomy, andcleantecharefurthersignificantindustries.Berlininallissaidtobemoreoveraversatilecitywithmost ofitseconomydependingonitsartandculture,tourism,andmediasector

GeographicalImportance

AsapartofthehugeNorthernEuropeanPlain,whichspansfromnorthernFrancetowesternRussia,Berlin islocatedinnortheasternGermanyinaregionoflow-lyingmarshyforestswithaprimarilyflattopography BetweenthelowBarnimPlateautothenorthandtheTeltowplateautothesouth,theBerlinerUrstromtalan iceageglacialvalleywascreatedbymeltwaterflowingfromicesheetstowardstheconclusionofthelast Weichselianglaciation.TheSpreeispresentlyfollowingthisvalley TheSpreedrainsintotheHavel,ariver thatrunsthroughwesternBerlinfromnorthtosouth,neartheboroughofSpandau.

Today'sBerlinsprawlsacrosssizableportionsofthelowplateausoneithersideoftheSpreeValley.The majorityoftheboroughsofCharlottenburg-Wilmersdorf,Steglitz-Zehlendorf,Tempelhof-Schöneberg,and NeuköllnarelocatedontheTeltowPlateau,whilesignificantportionsoftheboroughsofReinickendorfand PankowarelocatedontheBarnimPlateau.

TheNauenPlain,whichspanstothewestofBerlin,andtheBerlinGlacialValleybothcontainportionsofthe SpandauBorough.Berlin'shighestpointhasbeentheArkenbergeHillsnearPankow,whichrisetoaheight of122meterswhichis400feet,since2015.TheyoutdidTeufelsbergwhichisapproximately120.1mor394 ft,whichwasalsoconstructedofSecondWorldWarruins,bydisposingofconstructionwaste.Thehighest naturalpointistheMüggelbergeat114.7meters,andthelowestistheSpekteseeinSpandauat28.1meters.

Berlinhasanoceanicclimate;theeasternhalfofthecityhasasmallcontinentalinfluence,withoneshift beingtheannualrainfalldependingontheairmassesandthegreateravailabilityduringaparticulartimeof theyear.Becauseitissemi-continental,thissortofclimatehasmildsummersthatcangethotattimesand frigidwintersthataregenerallynotharsh.Duetoitstransitionalclimatezones,frostsoccurfrequentlyinthe winter,andthetemperaturevariationsbetweentheseasonsaregreaterthaninmanyoceanicclimates. Furthermore,despitetheKöppensystemplacingtheminseparatekinds,BerlinandthesuburbsofNewYork CityarebothcategorizedashavingatemperatecontinentalclimateundertheTrewarthaclimatescheme.The summersarehotandoccasionallyhumid,withtypicalhighsof22to25°C andlowsof12to14°C.Winters arechilly,with3°Conaverageforhighsand2to0°Cforlows.Ingeneral,springandautumnarecoolto mild.

EtymologyofBerlin

BerlinisthelargestcityofGermanyinbothaspectsofarea andpopulation.Also,itkeepsanancientsiderichinculture andtraditions.Withthoseoftherichculture,berlinenjoys everyfestivalandtraditionwithaneye-mesmerizingsite onceayear ThenameBerlinalsohasaninterestingstory behindit.ThenameBerlinisderivedfromtheroot languageoftheWestSlavicpopulatedareaofcurrent Berlin.AsstartingofBerlinstartswithBerreferredtoas Bar(Beer)inGermanythebeverageistheheartof GermanyhenceBerlingetsitsname.

Inaroundthe12thto16thcentury,theoldestsignsof humanhabitationinthevicinityofmodern-dayBerlin includetheremainsofahousefoundationfrom1174that werediscoveredinexcavationsinBerlinMitteanda woodenbeamthatdatestoroughly1192.Theterritorythat isnowhometoBerlinwasfirstmentionedinwritinginthe late12thcentury AlthoughSpandauandKöpenickwere notincludedinBerlinuntil1920,theiroldestmentionsdate backto1197and1209,respectively Twotownscanbe

foundinBerlin'scentralregion.Documentsfrom1237and 1244relatetoCöllnontheFischerinselandBerlin,whichis locatedacrosstheSpreeinwhatistodaytheNikolaiviertel. Theyear1237isregardedasthecity'sfoundingyear

In1470,Berlin-Collnbecamethenewroyalresidence.With AlbrechtIIIAchillesasanewelector.From1486,when JohnCicerocametopower,theBerlin-Cöllnpalace officiallybecamethepermanentresidenceofthe BrandenburgelectorsoftheHohenzollerns.However, Berlin-Cöllnwasforcedtorenounceitspositionasafree Hanseaticcity Thecityanditselectorsformallyconverted toLutheranismin1539.Between1618and1648,theThirty Years'WarwreakedhavoconBerlin.Halfofthecity's residentsweredisplaced,andone-thirdofitshomeswere destroyedordamaged.The"GreatElector,"Frederick William,whotookoverforhisfatherGeorgeWilliamas rulerin1640,startedaprogramthatencouraged immigrationandreligioustolerance.FrederickWilliam grantedtheFrenchHuguenotsshelterwiththeEdictof Potsdamin1685.

Berlinunderwentaradicaltransformationduringthe IndustrialRevolution;thecity'seconomyandpopulation bothgrewsignificantly,anditrosetobecomeGermany's principalrailhubandcommercialcenter.Soonafter,more suburbsgrew,expandingBerlin'sareaandpopulace.Berlin incorporatedanumberofnearbysuburbs,including Wedding,Moabit,andothers,in1861.Berlinbecamethe leaderofthenewlyestablishedGermanEmpirein1871.It becameanindependentcitydistrictfromBrandenburg.

CultureofBerlin

Berlinisrenownedforitsvastcultureandcultural institutions.Theresemblanceofculturewithancienttimes makesberlinoneoftheworldheritagesitestotravelto.The versatilityofberlininperformingarts,music,andculture makesthemetropolisdiversifiedwithdifferentshadesof culture.Thecity'svibrancyanddiversitycreatedatrendsettingatmosphere.Inthetwenty-firstcentury,cutting-edge music,dance,andartscenehaveemerged.Berlinbecamea well-knownglobalentertainmenthubthankstotheinfluxof youngpeople.TherelocationoftheUniversalMusic Group'sheadquarterstothebanksoftheRiverSpreeserved asamarkerforthecity'sexpandingculturalofferings. BerlinjoinedtheCreativeCitiesNetworkafterbeing dubbedthe"CityofDesign"byUNESCOin2005.

Berlinisnativetoaround40theatersandstages.From 1849-50TheDeutschesTheaterinMittewasbuiltandis continuouslyoperatingsincethen.Thereareseveral universitiesinBerlin,includingthe33,000-student-strong FreieUniversitätBerlin,theHumboldtDespitethefactthat thecompanyhadbeencreatedin1890,theVolksbühneat Rosa-Luxemburg-Platzwasconstructedin1913–1914.The BerlinEnsemblewasfoundedin1949andiswellknown forperformingBertoltBrecht'sworks.TheSchaubühnewas establishedin1962andrelocatedtothenow-vacant UniversumCinemabuildingonKurfürstendammin1981. TheFriedrichstadt-PalastinBerlinMitteisthebiggest showpalaceinEurope,with1,895seatsandastagefloor

ThenightlifeinBerlinhasbeenpraisedasbeingamongthe mostactiveanddiversifiedofitskind.TheSO36in Kreuzbergwasahubforpunkmusicandcultureinthe 1970sand1980s.BoththeSOUNDandtheDschungel becamewell-known.Inthe1990s,youngadultsfromall overtheworldespeciallythosefromWesternandCentral EuropemadeBerlin'sclubsceneapremierdestinationfor nightlife.NumeroushistoricstructuresinMitte,theformer cityheartofEastBerlin,wereillegallytakenandrebuiltby youngsquattersafterthecollapseoftheBerlinWallin 1989.Asaresult,Mittebecameapopularlocationfor undergroundandcountercultureevents.

TheimmenselyhugefestivalofBerlinisBerlin InternationalFilmFestival.It'srecordedtobethelargest publiclyattendedfilmfestivalintheworldwithacountof 500,000admissions.EveryPentecostweekend,amultiethnicstreetparadecalledtheKarnevalderKulturenalso knownasCarnivalofCulturesisheld.Berlinisparticularly well-knownfortheinternationalyouthorchestrafestival YoungEuroClassicandtheculturaleventBerliner Festspiele,whichincludethejazzfestivalJazzFestBerlin. Thecityhostsanumberoftechnologyandmediaartevents andconferences,suchasTransmedialeandChaos CommunicationCongress.TheInternationalBerlinMusic WeekincludestheannualBerlinFestival,which emphasizessynthpop,electronicmusic,andindependent rock.Overamillionpeopleattendoneoftheworld'slargest NewYear'swithaglassofwine.

TasteofBerlin

Berlinoffersawidevarietyoffoodsandgourmet experiences.TheMichelinGuidefor2021lists23 restaurantsinBerlinashavingreceivedoneormorestars, placingthecityfirstamongGermancitiesforthis distinction.Berliniswell-knownforitsvegetarianand veganfoodoptionsandisthesiteofanentrepreneurial, innovativefoodscenethatchampionsglobalflavors, regional,andsustainableingredients.Thisscenealso supportspop-upstreetfoodmarkets,supperclubs,andfood festivalslikeBerlinFoodWeek.Manyregionaldelicacies, suchasrobustandrusticdisheswithpig,geese,fish,peas, beans,cucumbers,orpotatoes,aredescendedfromnorth Germanculinarytraditions.Popularstreetfoodslike Currywurst,Buletten,andtheBerlinerdonut,knownin BerlinasPfannkuchen,areexamplesoftypicalBerliner fare.ThereareseveralbakeriesinGermanythatsella varietyofbreadandpastries.TheKaDeWeishometoone ofEurope'sbiggestdelicatessenmarkets,andFassbender& Rauschisoneofthebiggestchocolateshopsintheworld.

Berlinalsohasavibrantculinaryscenethatreflectsthe city'shistoryofimmigration.ImmigrantsfromTurkeyand theArabworldintroducedtheirculinarycustomstothecity, includingthelahmajounandfalafel,whicharenow widespreadfastfoodmainstays.Themodernfast-food donerkebabsandwich,whichoriginatedinBerlininthe 1970s,hassubsequentlygainedpopularitythroughoutthe world,includinginGermany.Manyareasofthecityare hometoeateriesservingAsiancuisine,includingChinese, Vietnamese,Thai,Indian,Korean,andJapaneserestaurants, aswellasSpanishtapasbars,Italian,andGreekrestaurants.

ExploringthestreetsofBerlin

In2011,therewere138museumsandmorethan400art galleriesinBerlin.LocatedinthenorthernportionofSpree IslandbetweentheSpreeandtheKupfergraben,the ensembleonMuseumIslandisaUNESCOWorldHeritage Site.Itwasdeclaredan"areadedicatedtoartand antiquities"bytheroyalorderasearlyas1841.TheAltes MuseumwasafterwardconstructedintheLustgarten.There werefourmuseumsbuilt:theBodeMuseum,thePergamon Museum,andtheNeuesMuseum,whichhousesthebustof QueenNefertiti.

Museums

ThereareothermuseumsinthecityinadditiontoMuseum Island.Paintingsofthe"oldmasters"fromthe13thtothe 18thcenturiesarethefocusoftheGemäldegalerie,while 20th-centuryEuropeanpaintingsarethecenteroftheNeue Nationalgalerie,whichwasdesignedbyLudwigMiesvan derRohe.InMoabit,asizablecollectionofmodernand contemporaryartisondisplayintheHamburgerBahnhof. WithanoverviewofGermanhistoryspanningmorethan twothousandyears,theexpandedDeutschesHistorisches MuseumreopenedintheZeughaus.TherenownedBauhaus school'sarchiveisamuseumof20th-centurydesign.The renowned20th-centurycollectorHeinzBerggruen's collectionishousedattheMuseumBerggruen,andit includesawiderangeofpiecesbyartistslikePicasso, Matisse,Cézanne,andGiacometti,amongothers.

BrandenburgGate

ThereareothermuseumsinthecityinadditiontoMuseum Island.WhiletheNeueSuchisatimewarp,the Gemäldegaleriefocusesonworksbythe"oldmasters"who livedfromthe13ththroughthe18thcenturies.Theformer emblemofthedividedcitynowstandsasatestamentto peaceandunity.TheIronCurtain,whicharbitrarilydivided EastandWestBerlinduringthecoldwar,isanothersymbol oftheseverepoliticalmandatesthatwereimposedonthe inhabitantsofBerlin.FollowingthefallofBerlinin November1989,themonumentroseagainasasignof peacethatunitedthetwohalvesofthecity

Mauerpark

Mauerpark,aformersectionoftheBerlinWall,isoneof thebesttouristdestinationsinBerlin.Itislocatedinthe PrenzlauerBergneighborhood.Itiswell-likedbypeopleof allages,makingitagreatdestinationforafamily

adventure.Italsotransformsintoafleamarketandkaraoke venueontheweekends.ThesectionoftheformerBerlin Wallhasbeentransformedintoablankcanvasforgraffiti artists.Itisawholepackage:anopenspacebeneaththe sky,aspottounwindandhavefun.

EconomyandadministrationofBerlin

TheeconomyofBerlinmainlystrivesonthetourismand educationsectorofGermany.Berlin'sGDPreached€147 billionin2018,anincreaseof3.1%overthepreviousyear. Around84%ofallbusinessesinBerlinoperateinthe servicesector,whichdominatesthecity'seconomy.There were1.85millionpeopleworkinginBerlinoverallin2015. InNovember2015,theunemploymentratedroppedtoits lowestlevelin24years,whichwas10.0%.Berlin,a Germanstate,hasthegreatestyearlyjobgrowthratefrom 2012to2015.Duringthistime,130,000additional employeeswerecreated.

Lifesciences,transportation,ICT,mediaandmusic,media andmusic,advertisinganddesign,biotechnology, environmentalservices,construction,e-commerce,retail, hotelbusiness,andmedicalengineeringareimportant economicsectorsinBerlin.

Thecityishometothebusinessorservicecentersof numerousGermanandforeigncorporations.Berlinhas beenacknowledgedasasignificanthubforbusiness foundersforanumberofyears.In2015,Berlinwasthe Europeancitythatraisedthemostventuremoneyfor emergingstartups.TheCity-StateofBerlin,Deutsche Bahn,thehospitalsCharitéandVivantes,theFederal GovernmentofGermany,thelocalpublictransportation companyBVG,Siemens,andDeutscheTelekom

In2014,therewere134,399bedsin788hotelsinBerlin.In 2014,thecitysaw11.9millionvisitorsand28.7million overnighthotelstays.Inthepasttenyears,tourismfigures havemorethandoubled,makingBerlinthethird-mostpopulartraveldestinationinEurope.PotsdamerPlatz, BrandenburgerTor,theBerlinWall,Alexanderplatz, Museumsinsel,Fernsehturm,theEast-SideGallery, Schloss-Charlottenburg,ZoologischerGarten,Siegessäule, GedenkstätteBerlinerMauer,Mauerpark,Botanical Garden,FranzösischerDom,DeutscherDom,and Holocaust-Mahnmalareafewofthemostpopulartourist destinationsinBerlin.Germany,theUnitedKingdom,the Netherlands,Italy,Spain,andtheUnitedStatesarethe countrieswiththelargestvisitorpopulations.Hence,the economyofBerlinismostlyseenrisingonthebasisofits artandculturewithtourismasahelpinghand.

Sports&EducationofBerlin Sports

Berlinhasasolidreputationasavenueforimportant internationalsportingevents.Inadditiontohostingthe 2006FIFAWorldCupfinal,thecityalsoplayedhometo the1936SummerOlympics.In2009,theOlympiastadion hostedtheIAAFWorldChampionshipsinAthletics.In 2009and2016,thecityservedasthehostofthe BasketballEuroleagueFinalFourandservedasoneofthe 2015FIBAEuroBaskethosts.The2015UEFA ChampionsLeagueFinalwasheldinBerlin.The2023 SpecialOlympicsWorldSummerGameswilltakeplace inBerlin.GermanywillbehostingtheSpecialOlympics WorldGames.

TheBerlinMarathonisaninternationallyrenownedgame heldannuallyinBerlin.Thegameholdstheworldrecord amongthe10worldrecordruns.Also,withthisrecord, BerlinhostsAFanFestatBrandenburgGate,which attractsmanyspectatorscountingaroundseveralhundred andthousands,andhasbecomemorepopularduring internationalfootballcompetitionslikelyUEFAEuropean Championship.

Education

Berlinhad878schoolsasof2014,instructing340,658 studentsin13,727classroomsand56,787traineesin companiesandothersettings.Thecity'selementaryeducation programlastssixyears.Studentsproceedtothe Sekundarschule(acomprehensiveschool)orGymnasium afterfinishingprimaryschool.TheEuropaschule,aunique bilingualeducationprograminBerlin,offersprimarythrough highschoolinstructiontostudentsinbothGermananda foreignlanguage.

Together,thethreemaincollegeshaveabout103,000students enrolled.TheHumboldtUniversitätZuBerlin(HUBerlin), with35,000students,theTechnischeUniversitätBerlin(TU Berlin),with35,000students,andtheFreieUniversitätBerlin (FUBerlin)eachhasaround33,000students.Thereareabout 8,000studentsenrolledintheCharitéMedicalSchool.The BerlinUniversityAlliance,whichobtainssupportfromthe Germangovernment'sExcellenceStrategyprogram,ismade upoftheFU,theHU,theTU,andtheCharité.Thereare approximately4,000studentsenrolledatUniversitätder Künste(UdK),andESMTBerlinisoneofonlyfourtripleaccreditedbusinessschoolsinGermany.Therearemorethan 900undergraduatesandPh.D.studentsenrolledinMitte's privateHertieSchool,whichteachespublicpolicy.

YOUR PLATFORM WORLD!

Therecentyearshavebroughtalotof challengestotheworldofbusiness,but italsopavedthewayforalotofnew industries,fosteringinnovationand vision.Oneofthemajorfieldsthat grewmanifoldintermsofdemandand innovationwastheOTTindustry

Lightcastisoneofthepioneersof multi-platformdistributionandend-toendOTT.Theyhavebeeninthe industryformorethanadecade, perfectingtheirservices,andcreating comprehensiveyetscalablesolutions fortheirclients.

Theirservicesareadvanced,backed withimmenseexperienceandexpertise ofLightcast'stalentedandhandpicked team.Togetherthecompanyformsa serviceandsupportmixthatishighly sought-after,makingthemoneofthe mostrespectedandreliableOTT solutionproviders.

Lightingupyourlife-Lightcast!

Lightcast.comhasbeenoneofthe leadingnames,showcasingitsexpertise viacomprehensiveandinnovativemultiplatformdistributionandend-to-end OTTsolutions.Thecompanystartedits journeyin2010,withitsheadquartersin Charlotte,NorthCarolina.

TTheyaimtoenablepublisherstocreate andmanageTVApps,MobileApps, WebApps,andSocialAccountsinrealtime.Toachievetheirgoaltheyofferan award-winningCMS,theMediaCloud, enablingpublisherstoupload,transcode, storeandmanageallon-demand contents,live-streams,gallery thumbnailsandimagefiles,metadata, languageversions,subtitlefiles,and othersidecarfiles,forreal-time publishingacrosswebsites,mobileapps, webapps,TVapps,andsocialmedia platforms.

Let'sgettoknowtheinitialchallenges facedbyLightcast,fromMarlene

Kisslinger|Co-Founder&Directorof CustomerCare

“We always knew that we would need to invest into marketing and sales, but always kept anything which drives revenue on the backburner. For the first ten years, we were way too much in love with the product and process. For us it seemed like building the product was easy, but marketing was no priority of ours.

We focused on refining the products and services, invested into infrastructure and product development. For many years, our CEO was the only sales rep. He consulted and closed every single customer.

We went to two or three trade shows per year and customers accidently stumbled across us. Others found us online

“We were not built as an overnight wonder to exit quickly at inflated valuations. We built Lightcast.com to service customers for many decades. In a sense we are antiinflated but focus on intrinsic value, deep underlying tech, and long-term sustainability. If we had to choose between explosive growth during 12 months or 12 years of consistent and sustainable growth, we would pick 12 years of consistent growth every single time without hesitation.”,

-Marlene Kisslinger, Co-Founder & Director of Customer Care

because our website ranked well with search engines. After a decade of organic, all inbound growth, primarily through customer referrals, we decided to launch our first little online ad campaign on Facebook.”

Factorsaidingthegrowthof Lightcast,establishingtheirlongstandingsuccess

Customerreferralsandorganicsearch trafficbroughtconsistentinbound growthofsolidlong-termcustomers.

Thepast3yearsboostedtheirgrowth whichwasduetoamixoftimingand thelaunchofonlinemarketing.Also, thepandemicandlockdownprovedto beablessingindisguise,helpingthem togrowtheircompany,as organizationsrapidlypushedforan onlinepresenceandfootprint.

Itistheirmanagement'sunshakeable determinationandlongevitythat establishedtheirlong-standingsuccess. Lightcast.com'ssustainabilityand dominantpresenceinthemarketover thepastdecade,builtarock-solid reputationandtrustamongclientsthat makesthemoneofthemostsoughtaftercompaniesintheirfield, establishingadominantpositioninthe marketandtheheartsoftheirclients.

Whatestablishestheirsuccessistheir focusanddedicationtoperfectingtheir services.Backin2012,theyaccepteda handfulofclients,workingwiththeir feedbackandevolvingtheirservicesin theirdevelopmentphase.They officiallystartedacceptingclientsin 2014,whichreceivedastaggering response,owingtotheirindomitable servicesandsupport.Thisallowed Lightcast.comtorecorda1600%rise inmonthlyrecurringrevenuewithin sevenyears.

AsaSaaScompanywithlong-term contractsforrecurringbusiness services,theycanproject continuousgrowthwith comparativelyhighaccuracy

Judgingbytherecentgrowth acceleration,theyexpectYoY growthinthemid-double-digits overtheupcomingyears,without anyinvestmentintomarketingor sales,intoacquisitionsofsmaller streamingproviders,orstrategic partnerships.

ServicesofferedbyLightcast,and whatsetsthemapart

ThemajorityofLightcast.com's customersseektolaunchTVApps acrossthemaindeviceplatforms andapp-stores,includingAppleTV, FireTV,Roku,and AndroidTV/GoogleTV.Manyof theircustomerseitherhavenoTV Appsyet,oronlyafewsuchas Roku,andseektoextendtheir portfolioofpublishingproperties. ThemajorityofStartupsand VloggerscometoLightcast.comto launchTVAppsand/orMobile Appsforstreaming.

Oneofthekeyfactorswhycontent creatorsandmediapublishers chooseLightcast.comisthecostefficiencyandopportunitytosave onvaluablefinancialresources becauseLightcast.comisusually lessexpensivethanother“patchwork-solutions''.Anincreasing numberoflargemediacorporations aregoingawayfrombuildingand maintainingapatchworksysteminhousewithanexpensiveworkforce andinfrastructures.

Suchanexpensivepatchworksetup requiresservicecontractswith multiplevendors,extensiveinhousestaffonpayrollwithallofthe necessaryexperienceandskillsets, andanincreasedneedforoverhead

“That is why our decision process is quite simple: take our innovative ideas, mix them with our customers' requests and feedback and schedule them according to the value they add to our customers' operations and goals”

-Marlene Kisslinger, Co-Founder & Director of Customer Care

management.Lightcast.comsimplifies OTTandmulti-platformpublishingfor organizationsofallsizes–fromthe smallesttothelargest.

Asidefromthefinancialsavings,one ofthekeyreasonsthatsetLightcast apartisthattheyallowthemto“get moredonefaster”throughthe proprietaryMediaCloudreal-time contentandappmanagementsystem. Allconnectedpublishingproperties, suchasapps,players,podcasts,social mediachannels,canbemanagedin oneplace,withsyndicatedworkflows, andalluser/viewerdataandreporting isinoneplace.

Allthesefactorsmixedwith comprehensiveandprecisesupport andservicesallowclientstogetthe maximumoutofLightcast.com,and grow ThismakesLightcastoneofthe foremostandpioneeringcompaniesin providingmulti-platformdistribution andend-to-endOTTsolutions.

HowLightcastisplanningtogo aheadwiththechangingtimesand trends

Lightcast.comconsidersitscustomers tobethemostimportantstakeholders inthecompany,regardingtheirclient's feedbackasvaluableasrevenue.Their goalistomakesurethattheir customer-facingteamsalwayslistento theirclient'schallenges,needs,goals, andrequirements.

Theyuseallofthisknowledgetoform theirroadmapaccordinglyandtweak theirserviceandsupportstrategy, allowingclientstoinfluencepriorities. Theybelievethatthegreatestidea,the loftiesttechnology,doesnotdoany goodifitdoesnotsolveaproblem,if itdoesnotcontributeenoughvalueto customers.

What'snewintheservicearsenalof Lightcast?

Lightcastanditsteamarealways lookingtoexpandandevolvetheir coresoftwareserviceandawardwinningmediamanagementand distributionsystem,theLightcast “MediaCloud”®.Worksare underwayforinnovativeMedia Cloud®featuresandnew functionalities,thatincludemore automationfeaturesformedia workflows,newmonetizationfeatures, aswellasextensionsoftheAnalytics SuiteintheMediaCloud®.

Theirnewappframeworkdevelopment partnerMEGASTREAMhas numerousnewapptemplatesand featuresetsreadyforintegrationinto theMediaCloud®.Theyarealsointhe worksoflaunchingthenextlevelof theirreal-timeAppBuilderandother real-timeappcontrolsintheMedia Cloud®overthecourseofthisyear.

PillarsofLightcast.com

Torunsuchacompanythatishighly vestedinprovidingfoolproofand comprehensivesolutionsrequiresa teamthatisdedicated,strivesfor perfection,andfiresupinnovationin everythingtheydo.Muchmorethan thatitrequiresaleadershipthatcannot onlyeffectivelychannelizetheir potential,fostercreativity,andleadthe company.

Lightcasthasbeenbestowedwith great,talented,andhighlycapable leadersleadingitsdirectionand growth.

MarleneKisslinger,Co-Founder& DirectorofCustomerCare,is passionateaboutmediaand technology,butalsoaboutdesignand customerexperiences.Sheisa powerhouseofideasandinnovation,

butshefeelsthatthemostimportant thingistoremainfocusedandtosift throughideas. “It is like a funnel which narrows down the most valuable ideas with the greatest potential for success. Coming from a small country in which reliability has often been valued over lofty ideas, quality over quantity, and understatement over euphoria, has sometimes been a check and balance for me. I prefer the euphoric can-do attitude over skeptical hesitation, but the focus on reliability and quality can be powerful”, Marlene adds.

Viewsontheresponsibilitiesofan entrepreneur

Marlenefeelsentrepreneursshouldbe passionateaboutthesolutionsthey providetotheircustomersandhavea strongsenseofresponsibilityto contributetowardssocietyandthe greatergood.Theyalsoneedtobea goodlistenertobestunderstandtheir customer,theirproblems,andtheir needs.

“On an operational level, an entrepreneur needs to listen, evaluate and absorb in verticals: mentors, investors, customers, and employees”, Marlene adds.

Theseareallfocusgroupsforan entrepreneur,peoplewhoprovide valuablefeedbackandinputtoshape, sharpenandimproveallproducts, services,systems,andprocesses.

TheteamofLightcast

Lightcastisamicro-multinational companywithsmallofficesandteams inmultiplelocations.Thishastaught themtobemindfulofgoodprocesses andcommunication,andagreatsense oftrust.Multipleteamsandoffices, andmanyyounghires,have

automaticallyrequiredahigh leveloftrusttowardstheir employees,longbeforetheyear 2020thatmarkedthelaunchof thework-from-hometrend. Theyhaveimplementedremoteworkingprocessesfromthestart ofthecompanyoveradecade agoasmanagingmultiple officesautomaticallyrequires communicationoverdistances becausecertainofficesand employeeswillalwaysbe “remote”.Thisgavetheman edge,especiallyduringthe lockdownandthepandemic times.Theteamknowsthatthey canworkself-directedandthat theyareanintegralpartof shapingthecompanyandits future.

Sincethecompanynevertook onexternalcapital,never formedalargeboardwith glamorousoutsiders,neversold toinvestorsorsought advantagesfromotherpeople's influenceandnetwork,theteam andthecompany'scustomers became,andremained,their mostimportantstakeholders.In thatrespect,Lightcast.comwas builtquitedifferentlythanthe commonmodeloftechstartups.

Allofthesefactorsaddtothe corevaluesofthecompany, establishingasenseofoneness withintheteamtowardsthe companyanditsservices.Also, theexpertiseanddecadesof combinedexperiencewith successfulimplementationsand extraordinaryresults,makethe teamofLightcastindomitable, strivingforperfection,working inunisontopushLightcast.com asthepioneerandleaderin multi-platformdistributionand end-to-endOTTsolutions.

It'saratraceoutthere.Howdoyoucope withthat?

“Stepping off the treadmill periodically and letting the momentum continue to turn the wheel”, Marlene Kisslinger says. “Then step back to accelerate the wheel again. For me, those moments of recharge are best enjoyed in the Austrian Alps and on the water, together with the people I love the most. I believe nature is God’s gift to mankind, designed for us to draw fresh energy from. I can listen and hear best in the quiet serenity of nature.”

“But most importantly it is necessary to know how to step back into the rat race to continue the race”, Marlene continues.

“And to quote my favorite book, the Bible, I want to “run the race in such a way that I may finish it", not just to be a winner, but most of all to be an accomplisher, the one who saw it through to completion (1. Corinthians 9:24).

To me this simple scripture sounds much more like a marathon than like a sprint, it sounds more like finding the rhythm and stamina to endure a long, steady run, rather than rapid exhaustion on a short sprint. And that is how we build our businesses as well. That is how we built Lightcast.com.”

Yesterday,oneofmyfriends

bought(whathethoughtwas) anAdidashoodiefromalocal shop.Iwassurprisedtoseethepriceof thehoodie.However,myawelasted onlyuntilIsawthespellingofAdidas onthehoodie.Justifyingitsprice,it wasspelled“Adibas”.Whileitmade forahilariousmoment,itwasan exampleofabrandgrowingsobigthat peopleweresellingproductswitha similar-lookingnameandlogoand customerswerestillbuyingthem. Tome,thiswasatestamenttothe successstoryofAdidas.Inthisarticle, wewilltakeyouthroughthesuccess storyofAdidasandthefactorsdirectly orindirectlyinvolvedinit.

WhatexactlyisAdidas?

Adidas(spelled“adidas”bythe corporation)isanabbreviationofthe

nameofthebrand'sfounder,Adolf (“Adi”)Dassler.FollowingWorldWar I,theDasslerfamilystartedproducing shoes.JesseOwens,anAmericantrack andfieldgreat,woreshoesthatwere supposedlyagiftfromAdiDassler duringthe1936BerlinOlympics.

Today,Adidas(fullnameAdidasAG) isaGermanmakerofsportsshoes, clothing,andsportingaccessories.In theearlytwenty-firstcentury,itwas Europe'sbiggestsportswearproducer andtheworld'ssecond-largestafter Nike.Adidasgoodshavehistorically beenidentifiedbyathree-stripe trademark,whichisstillusedinthe company'smodern“trefoil”and “mountain”logos.Herzogenaurach, Germany,isthecompany's headquarters.Thiswasthebeginning ofthesuccessstoryofAdidas.

PeepingintotheHistoryofAdidas!

Duringthe1950s,Adidasgained significantpopularityassoccerplayers startedusingthecompany'sshoes, whichwerelightweightandincluded screw-incleats.Thefirmsubsequently expandedintorecreationalitems, launchingsoccerfootballsin1963. Fouryearslater,Adidasstarted producingclothing.Adidaswasthe leadingbrandinsportingshoesfor manyyears,butcompetitionintensified throughoutthe1970s,particularlyfrom upstartmanufacturerssuchasNike.

AdiDasslerdiedin1978,anddespite aninnovativeendorsement

arrangementwiththerapgroupRunD.M.C.,authorsofthepopularsong“My Adidas,”thebrandendureddeclining marketsharethroughoutthe1980s (1986).In2016,thefirmannounceda newpartnershipwithartistand entrepreneurKanyeWest.Herearethe twoinstancesthathighlightthe beginningofthesuccessstoryofAdidas.

Ÿ JesseOwens,anAmericanathlete whoworeAdidasshoesandwonfour goldmedalsinthe1936Olympics, madethecompanyrenownedacross theworld.

Ÿ TheGermanfootballteam,wearing Adidasshoes,thenwontheWorld Cupfinalmatchin1954.

HowmuchAdidasspendson Marketing?

Marketingisthebackboneofa businessandgoodcompaniesoften putahighemphasisontheir marketingstrategies.Thesuccess storyofAdidastooisincomplete withoutanexclusivefocuson marketing.Intheyearsbeforethe coronavirusepidemic,itgradually increaseditsmarketingbudget,which reached3.04billionUSdollarsin 2019.Whileinvestmentfellbyover 670millionUSdollarsin2020,the corporationincreaseditsexpenditure to2.5billionin2021.

TheAdidasGroup'smarketing expenditurescomprisebothpointof-saleinvestments,suchasin-store advertisingandshopfittings,and marketinginvestments,suchas sponsorshipcontracts,media advertising,andevents.This investmentlookstobepayingoff, withtheAdidasbrand'sworthmore thantriplingfrom2016toaround 16.48billionUSdollarsin2020. Furthermore,its2018“Originalis NeverFinished”campaignwas namedoneoftheworld'smost effectiveadvertisingeffortsin2018. However,Adidas'brandworthfell bymorethantwobilliondollarsin 2021,thusitremainstobeseen howthefirmdoesinthenextyears.

Ad Campaigns that proved

“Impossible is Nothing”!

Herearesomeadcampaignsthat playedacrucialroleinthestory ofAdidas.

Ÿ The'AllInOrNothing' Campaign

The'allinornothing'adis Adidas'mostexpensivemedia campaigntodate.Itisledbya televisioncommercial(seeabove) titled'LeoMessi'sWorldCup Dream,'whichincludesbrand ambassadorsliketheeponymous Argentinestriker,DaniAlves,and LuisSuárez,aswellasatuneby KanyeWest.

“Thisadvertisementillustratesthe

“#allinornothing”mindsetby demonstratingthedevotionand commitmentnecessarytowinthis fantasticchampionship,”saysTom Ramsden,globalbrandmarketing directorofAdidasfootball.“Anything lessthan100%effortwillnotwinthe WorldCup.AtAdidas,wethinkthat being'allin'istheonlywaytoplay sport,unleashyourpotential,andgetthe mostoutofsport'sgreatestevent,”he adds.

TheTVcommercial,createdby TBWA/Worldwideanddirectedby FernandoMeirellesoftheCityofGod, airsduringcoverageoftonight's(May 23)ChampionsLeaguefinalandis supportedbysocial,in-store,andecommercepushes,aswellasexperiential andPRactivitythatwillseeabranded mediahubondisplaythroughoutBrazil. Adidas'marketingspendingunderscores thesignificanceoftheWorldCupasit seekstostaveoffcompetitorNike'sdrive forprimacyinthefootballclothing industry

Ÿ Impossible

isNothing

Oneofthemostnoteworthycampaigns forthefirm,thecampaignwascreatedby 180/TBWAinAmsterdam,although TBWAChiatDayinSanFranciscoalso contributedsignificantly Thisadvertisementfeaturedfootball greatDavidBeckhamandboxinghero MuhammadAli.

ThatiswhyAdidas'new“Impossibleis Nothing”adstrikesthetargetintermsof inclusivemarketing.Theadoffers personaldocumentary-stylevideosofa rangeofathletesandotherhighly chronicledpersonsfromacrosstheglobe, illustratingtheirpathstogreatness.

Whatmakestheadvertisingstandoutis howdiverseitisintermsofsports, genders,races,andcultures.

Ÿ AllAdidas

The“allAdidas”campaignhighlights thebrand'sreachacrossseveralsports, cultures,andlifestyles,withcelebrities likefootballplayersLionelMessiand DavidBeckham,NBAstarDerrick Rose,andmusicsensationKatyPerry

Competitors that made it difficult for Adidas!

Toestablishitselfamongthebest, companieshavetobeabreastofwhat's goingoninthemarket.New competitorsemergeeveryday,posing criticalchallengesforcompaniesand leaders.Adidashasalsoconquered manycompetitorstoreachwhereitis today.Herearetheprominent competitorsinthestoryofAdidasthat madelifedifficultforthecompany

1.Nike

Doyouknowwhotheworld'sleading footwearandclothesbrandis?Nikeis theonlyappropriateresponse.Itisone ofthemosttrustedbrandsinsearchof inspirationandinvocationinthelives ofallpeoplewhohaveabody.Nikevs. Adidashaslongbeenatopicofdebate amongpeople.Thankstoitsconstant pursuitforexcellence,Nikehas propelledAdidastocomeupwithnew, moreinnovativeproducts.

2.Puma

PUMAisanothersignificantAdidas opponentworthnoting.Thereasonfor thisisthatPumaandAdidaswere previouslyrunbyRudolfandAdolf underthebrandnameGebrüder DasslerSchuhfabrik.Later,their relationshipdeteriorated,andthe corporationwassplitintotwofirms, AdidasandPUMA.PUMAisnow fightinginthemarketwiththeAdidas brand.

3.NewBalance

NewBalanceisanAmerican multinationalcorporationwith manufacturingoperationsintheUnited StatesandtheUnitedKingdom.The itemsofthisfirmaremorecostlythan thoseofrivalssuchasAdidas,Nike, andUnderArmour.Therationalefora premiumpriceisproductqualityand technologicalintegration,aswellasthe factthatcustomersintheUnitedStates andtheUnitedKingdomalwaysfavor high-qualityitems.Inthefootwearand clothingcategories,NewBalanceis posingasignificantcompetitionin frontofAdidasandnumerousother well-knowncompanies.

4.FILA

FilaisaKoreansportsbusinessthat makesandsellsfootwearandgearfor bothsportsandleisure.Filaisan excellentoptionforthemajorityof individualsinanysociety'smiddle class.Filahasalonghistoryof sponsorship,includingtheAustralian cricketteam,theKoreanfootballteam, andmanymore.Thecorporationoften supportsevents,andmanyathletesand sportsfiguresserveasbrand ambassadors.FILAhasalsochallenged Adidaswithitsseveralproducts.

Anotherpopularsports,footwear,and casualclothesbusinesslaunchedin 1996.Theorganizationhasshowna strongcommitmenttothegarmentand footwearindustries.UA'sbusiness operations,accordingtothefirm annualreport,aretodesign,market, andsellfootwear,performancegear, andassociatedaccessoriesforwomen, men,andyouth.UnderArmouritems arewornbyathletesandactive lifestylecustomersrangingfrom adolescentstoprofessionals.Its clothinggoodsaccountedfor66%of itsincome,whileNorthAmerica

5.UnderArmour

accountedfor76%.Withouta question,UnderArmourisa formidableopponenttoAdidas.

ControversiesintheStoryofAdidas

Thejourneyofsuccessfulcompaniesis oftenaccompaniedbycontroversies. ThestoryofAdidasisalsoincomplete withoutcontroversiesthatshookthe businesstoitscore.Herearetwoofthe majorAdidascontroversies.

1.Adidasattemptedtolaunchthe ShackleShoe.

Adidasattemptedtolaunchashoein 2012thatwasafarcryfromits customarysleek,athleticfootwear(via

CNN).TheJSRoundhouseMaids wereeye-catchingstreetshoeswitha uniquedesignfeature:theywerelinked toayellowrubbershackle,whichwas usedto“lock”theuser'sfoottotheleg withachain.“Gotasneakergameso hotyoulockyoursneakerstoyour ankles?”statedtheproduct'sFacebook announcement.

TheJeremyScott-designedshoes,on theotherhand,hadamajorflaw.Not surprisingly(exceptforAdidas),a shackle-themedsneakerdidnotgo downwellinanationwithadarkand well-documentedhistoryofslavery. Manyindividuals,notablycivilrights iconReverendJesseJackson, expressedoutrageovertheshoe's

design,claimingthatitremindedthem ofslavery.AdidassaidthattheJS RoundhouseMidwasallaboutfashion andhadnothingtodowithslavery Recognizingthattheshoewasalost cause,thefirmapologizedand terminatedtheproduct.

2.USSR-ThemedAdidasProducts

Adidaswaspreparingforthe2018 FIFAWorldCupinRussiawitha nostalgicproductin2018.However, whentheyrefertoaregimethatis responsibleforsomeoftheworst momentsinRussianhistory-including varioushorribleeventsthatEastern Europeancountrieshadtogothrough duringtheirtimewiththeUnionofthe

SovietSocialistRepublic-fun callbacksaren'talwaysallthatfunny. Peopleinthesepost-USSRnations obviouslydidn'tunderstandthesense ofAdidassellingUSSR-branded goods,andindignationquicklyerupted inareaslikeLithuania.“Beingunwell with'imperialnostalgia'stillhappens. However,thatisquiteshocking comingfromthewell-known @adidas.”Thecountry'sMinistryof ForeignAffairssarcasticallytweeteda photographofthecompany'sUSSRthemedsportsattire.Manypeople askedwhetherAdidasmightrelease uniformswithNaziinsigniainthe future.

PartnersinSuccess!

Overitstenure,Adidashas collaboratedwithseveralbrandsand personalitiestotakeitsproducttothe nextlevel.Hereareacoupleof interestingcollaborationsinthestory ofAdidas.

Ÿ TheAdidasYeezycollaboration

Someoftheadidas'mostsignificant partnershipshaveoftenincludedhiphopstars.KanyeYEEZY-branded shoes,PharrellWilliams,Pusha-T,and MissyElliottendorsementshaveall beenlaunchedbythelabel.Adidas' influenceonhip-hopcanbetraced backtothemid-1980sandRunadorationDMC'softhebrand's tracksuitsandshell-toeSuperstar shoes,whichculminatedinthe1986 song“MyAdidas.”adidasSamba, adidasStanSmith,andtheclassic shell-toeadidasSuperstarshapesare amongthemostwell-knownshoe types.

Thesportswearbehemothhasalso collaboratedwithstreetwear companieslikeABathingApeand PalaceSkateboards,aswellashigh fashiondesignerslikeYohji

Yamamoto'sY-3collection,Raf Simons,RickOwens,Stella McCartney,andAlexanderWang.

Ÿ CollaborationwithManchester United AdidasandManchesterUnitedagreed toaten-yearkitpartnershipinJuly 2014,commencingwiththe2015-16 PremierLeagueseason.Thiskit agreementhasaguaranteedminimum valueof£750million(US$1.29 billion),makingitthemostlucrative kitdealinsportshistory.Nikehasbeen replacedastheclub'sworldwide equipmentsupplier.

AndyMurray,theformerWorldNo.1 tennisplayer,wasannouncedas Adidas'highest-paidtalentin November2009,withafive-yeardeal allegedlyworth$24.5million.They havealsosponsoredtheball-boyand ball-girloutfitsattheATPTennis TournamentinMasoninCincinnati. Adidasalsohascollaborationswith MalibuTennisCamp,GreenFitness GmbH,andSchöler&Micke SportartikelVertriebsGmbH.

ExpansionsinthePipeline

Adidasisconsiderablyincreasingits investmentinwomen'sactivewearand sportsfootwearaspartofitsnew 'ImpossibleisNothing'campaign.The companyclaimsitwouldspend“more thaneverbefore”onwomenand LGBTQ+personsinsports,whichwill bereflectedinbothnewgoodsanda newmarketinglanguage.

AdidasdebutedStayinPlay,a collectionofperiod-proofapparel,in June2021toassistminimizethedropoffinathleticsthatoccurswhen womenbeginbleeding.TheAdidas UltraBoostsneaker,builtspecifically forwomen'sfeet,willbeavailablethis quarter Adidasisalsoofferingawhole

lineofsportsbrasin72sizes,created with43models,inresponsetodata thatshowed90%ofwomenhavean ill-fittingsportsbra.Thecompany mentionsthatthisproductisbeing broughttomarketforwomenby women.

TheConcludingNote:

So,theseweresomeofthemost importantfacetsofthesuccessstoryof Adidas.Itwouldnotbean exaggerationtosaythatAdidasis currentlyamongthetopfew sportswearcompaniesintheworld. AndaslongasAdidasproductsare beingsoldlabeledas“Adibas”,or “Abidas”,thesuccessstoryofAdidas isboundtoaddnewchapterstoit!

MEDIA i2i

The Future of OTT

Philip Radley-Smith | Owner

i2iMediaisadynamicandinnovative mediacompanythatiscreatingwaves intheindustrywithitscutting-edge solutions.TheEnterpriseWorldis proudtointroduceittotheMost TrustedOTTSolutionCompaniesin 2023.

Inceptedin2001,withafocuson deliveringqualitycontentandcreating engagingexperiences,i2iMediais quicklybecominganimportantnamein theworldofmedia.Foundedonthe principlesofcreativityand collaboration,thecompanyhasbrought togetherateamoftalentedindividuals whoarededicatedtopushingthe boundariesofwhat'spossible.

Fromitshumblebeginnings,i2iMedia hasgrownintoaglobalforcetobe reckonedwith,withapresencein multiplecountriesandadiverse portfoliothatincludesscreening solutions,livewebcasting,app development,andmuchmore.

i2iMediahassuccessfullynavigated throughvariouschallengessuchasthe dotcomcrash,thefinancialcrisis,and theCovidpandemic.Despitemissing outonafloatationduringthedotcom boom,thecompanyhasmanagedto thriveandoutperformitscompetitors.

Infact,thecompanyhaditsbestyear everduringtheCovidpandemic,with thelaunchofanewsolutioncalledthe Pitchroomwhichhasproventobea greatsalessuccess.

Thecompanyhasaglobalpresence withthreeofficeslocatedindifferent partsoftheworld.Themaincoding centerislocatedintheUnited Kingdom,providingthebackbonefor thecompany'stechnicaloperations.

ThesalesofficelocatedinLosAngeles caterstotheAmericanmarketand helpsthecompanyreachouttoawider audience.Theproductionofficelocated inAzerbaijan,ontheotherhand, managesthecompany'sproduction processes,ensuringseamlessand efficientoperations.

Thisglobalpresencegivesthe companyacompetitiveedgeand allowsittoservecustomersfrom differentregionseffectively The company'ssuccessinovercoming challengesanditsabilitytoadaptto changingcircumstancesisatestament toitsresilienceanddetermination.

BeinginthefilmandTVindustry meansthattheteamati2iMediahas theopportunitytowitnessthemagicof productionfirst-hand.Fromthehustle andbustleofthesettotheexcitement oftheredcarpet,theteamisalwaysin thethickoftheaction.

Thecompanyworkscloselywith clientstoensurethateveryaspectofa projectrunssmoothly,providingexpert adviceandsupporteverystepofthe way.Despitethedemandingnatureof itswork,theteamthrivesunder pressureandiscommittedtodelivering

exceptionalresults,nomatterhowtight thetimelinesmaybe.

Thefast-pacednatureofitsworkcanbe bothexhilaratingandexhausting,butthe teamremainsmotivatedbytheimpactthat itsworkhasonitsclientsandtheindustry asawhole.Wheneverythingcomes togetherandaprojectisasuccess,the gratitudeoftheclientsandthecelebration thatfollowsaretheultimaterewardsfor hardwork.

Thecompanytakesprideinits accomplishmentsandknowsthattheyare makingadifferenceintheworldoffilm andTV.Withexpertiseanddedication,i2i Mediaismakinganameforitselfasone oftheleadingcompaniesinthefilmand TVindustry

TheCEO,PhilipRadley-Smithsays,“The majorityofnewbusinesscomesfrom referralswhichmeansthatasacompany wemustbedoingquitealotright.From anindividualperspective,Iammostproud ofthepatentsthatwehaveonwearables andthepotentialimpactsthattheycan haveworldwide,notjustasatechsolution butalsoasaneducationalsolutionfor underprivilegedpartsoftheworld.”

Asthecompanycontinuestogrow,it remainsfocusedonprovidinginnovative solutionstomeettheneedsofits customers.Withastrongfoundationanda clearvision,thecompanyiswellpositionedtoweatheranyfuture challengesandcontinueitsjourneyof success.

“Spinning plates and juggling whilst still dashing toward the goal”

TheManBehindTheCurtains PhilipRadley-Smith

Entrepreneurshipistheprocessof startingandgrowingabusinessfrom thegroundup.Itrequiresa combinationofcreativity,vision,and risk-takingtoturnanideaintoa successfulventure.Entrepreneursmust bewillingtotakecalculatedrisksand makedecisionsthatwillshapethe futureoftheircompany.

AhumbleCEOistrulyararegemin thisworldandPhilipRadley-Smithisa clearreflectionofit.Beingagreat leaderandanentrepreneur,hebrings outenergyandpositivitytoany project,effectivelythevisionofwhat thecompanystandsontoday

Entrepreneurshipisachallenging journey,butforthosewhoare passionateanddetermined,itcanlead topersonalandfinancialgrowth,and thesatisfactionofbuildingsomething oftheirown.

Furthertalkingaboutbeingaleader, Philipsays,“OnethingIamvery awareofisthatIcannotcodefor 'toffee'.Theteamshaveallthe technicalskills,Ijusthavevisionand enthusiasm.Whenwedothingswell,I don'twanttotaketheplaudits.Things workwellbecausetheteamhave codedthemwell,theyhavesetupthe serversproperlyortheyhaveworked outthecorrectuserexperiencewellin advance.

Althoughitsoundscheesy,we'rereally ateamwhereIplayaparticularrole andtheydotheirskilledroles.It'snot tosaythattheydon'tgetwildly frustratedbyme.I'msuretheydo becauseinmyworldeverythingis lateralandsimple.Asaconsequence,I keepfeedingthemideasthat,tome, shouldbeobviousandsimple,butI secretlyrealizethatsomethingsmight beakintoprogrammingthespace shuttle.”

Despitealackofprofessional experience,Philiphasarich backgroundincreativearts,having spentyearstouringandrecordingin heavymetalbands,aswellas masteringseveralmartialartsand competingatagloballevel.

Thisartisticbackgroundhasprovided awealthofexperiencesthatareuseful inmanyaspectsoflife,including leadership,teamwork,andtheability toperformunderpressure.However, herecognizesthathemayhavemissed outonopportunitiestogain professionalexperienceandbuilda networkofcontactsandpartners.

Inhindsight,Philipwishesthathehad takenamoreconventionalapproach andworkedforsomeoneelse,gaining valuableexperienceandlearningthe ropesoftheprofessionalworld.This couldhaveallowedhimtodevelop valuablerelationshipsandgaina deeperunderstandingoftheindustry

Nevertheless,hisuniquebackground andexperienceshaveundoubtedly contributedtohisindividualityand creativethinking,andhecandraw uponthesestrengthsashelooksto pursuenewopportunities.

Philipremainsoptimisticand determinedtosucceed.Heisdriven byhispassionforcreativityanda desiretomakeapositiveimpactinthe world.Heissuperproudofhisability togotheextramileandlaunch projectsinthefaceofcrazy timescales.

Asamediaperson,Philipdoesn'thave asocialmediaaccount.Hethinks, “Fromacommercialpointofview,I ameagerthatwedon'tgetdistracted bytheneedtoconstantlypostand equallythatwedon'tgiveawaytoo manycommercialsecrets.Personally, Ichoosenottohaveanyaccounts becauseIdon'twanttospendthetime focusingonmyphonewhenIcould befocusingonthebusiness,my family,orstayinghealthy.”

GettingtoknowPhilipRadleySmith

AsaCEO,Philipisawareofhow criticalitistovalueothersinorderto

leadwell.Heappreciatesthespecial talentsandaccomplishmentsofcoworkers,partners,andrivals,andthis fostersaproductiveworkatmosphere thatinspirespeopletoprovidetheir bestefforts.

PhiliphasalotofrespectforSir WinstonChurchill.AlthoughChurchill mademistakes,inhisopinion,he perseveredtilltheendandwasthe rightpersonattherightmoment.This admirationforChurchillservesasa reminderoftheimportanceof perseveranceanddeterminationin leadership.

Philipwasabletoovercomehis dyslexiaobstaclesandreading difficultiesinhisearlyyearsinorderto acquireasolideducation.Althoughhe neverdevelopedapassionforreading, hepreferstokeepactiveandengaged physicallyasopposedtosittingaround.

Philipssays,“AquotethatIliketouse is,Lifeismadeofmemories.Forme, themeaningismuchdeeperthanfive words.It'saboutmakingsureyoufeel thewindinyourhair,thatyougive yourselfthechancetofeelthesunon yourskin,thatyourememberthetimes whenyourchildrenwerelaughing,and howyoufeelwhenyourfavouritesong isplayed.”

ADynamicApproachtoBusiness

Philipconsidershimselftobeaflexible problem-solverwhocanadaptto changingneedsandcircumstances.He valuesbeingabletorespondtonew challengesandopportunitiesinrealtimewithcreativityandspontaneity.

Constantvigilancemaynotalwaysbe necessaryandcanlimitone'sabilityto effectivelysolveproblems.Instead, beingafreestylerallowsforamore dynamicapproachtodecision-making andleadstoquicker,bettersolutionsin fast-pacedenvironments.This adaptableandresponsivementalityis

essentialforsuccessintoday'sbusiness world.

Headdsfurther,“Iamveryconscious thatIcouldspend18hoursatmydesk wheninrealitythatisshockingly unhealthy.Havingtheprivilegeof beingamartialartist,Iamveryaware ofhowthebodyworksbutmore importantlywhatIcanputitthrough andstilldeliver.Ironically,someofmy blackbeltgradingshavebeenmy greatestachievementsbecausetheyare thetimesthatIhavehadtodigthe deepest.”

RoadblocksAlongTheWay

Withinthebusinessworld,eachsector hasitsownrequirementsand challenges.Someoftheissues drasticallyaffectbusinessesand organizationsacrossarangeof industriesandsectors.

Everybusinessstrivestomaintainthe qualityofitscustomerrelationships, thevibrancyofitsbrands,andthe satisfactionofitsworkforce.A companythatissuccessfulovercomes obstaclestosetitselfapartfromits competitors.

Similarchallengeswerefacedbyi2i Media,especiallybeingastart-up.In 2001,streamingtechnologywasinits earlyandlimitedstages,with challengessuchasserveranddata centerlimitations,andexorbitant bandwidthcosts.

Nowadays,technologyhasadvanced greatlyandmadestreamingmuch moreaccessible.However,Philipfeels thatifi2iwasastartupin2023it mightstruggletocompeteagainst establishedplayersintheindustry

TriggersOfGrowth

Thesuccesstookoffwhenpeople recognizedthepotentialforniche contentandtheabilityforusersto

uploadtheirownfiles.Thiswasbefore theriseofYouTubewhichcreateda digitalgoldrushofsorts.

Thecompanyreceivedoffersforits digitalspacein2003-2004but declined,asthefocuswasonniche contentthatprovideddirectionand presence.WinningtheStreaming MediaEuropeawardforEurope'sfirst InternetTVchannelin2001solidified itspositionasapioneerintheindustry

Initially,thevisionofi2iMediawasto beabroadcaster,butalackofaclear businessmodelledtoproviding solutionsforcommercial organizations,especiallyinthefilm andTVindustry.Withtheadventof mobiledevicessuchastheiPadand iPhone,thecompanyshiftedtowards appdevelopmentandhassince

acquiredasignificantnumberofglobal customers.

SuccessCatalysts

Aneffectivecustomerservicestrategy isoneofthekeyfactorsbehindthe successofi2iMedia.Asastrong advocateofcustomerservice,Philip believesthatacompanyonlyexists becausesomeoneneedsitsproduct. Thisperspectivedrivesthecompanyto constantlystrivetoprovideexceptional serviceandfindinnovativesolutions.

i2iMediaembraceschangeandis alwayswillingtotakeonchallengesto maintainahighlevelofenergywithin thecompany Toavoidbeingbogged downbyexcessivemanagementand bureaucraticprocedures,Philipkeeps thecompanystructurelean.

Whiletherearenecessarysecuritypolicies inplaceforhandlingsensitivedataand assets,hetriestominimizeanypractices thatmighthindertheteam'sdirect connectionwithcustomers.Inorderto avoidtheimpedimenttotheteam'sability tointeractdirectlywithcustomers,he discontinuedarecentticketingscheme. Philipaddsfurther,“Oneofmybiggest concernsiswhetherIamtrulytakingcare ofmyteam.Itcanbeeasytobecome absorbedinmyownprojectsandvision, butIunderstandthatwithouttheteam, noneofitwouldbeachievable.Ihopethat Imaketheteamfeelvaluedandan integralpartofthecompany,butIcan'tbe certain.Iamgratefultohaveateamthat trustsme,workstirelesslywhenneeded, andsharesmybeliefintheimportanceof exceptionalcustomerservice.”

Whati2iMediaoffers

i2iMedia'sprimaryfocusisthefilm andtelevisionindustry,asstreaming mediaandOTTsolutionsarea naturalfitforthissector.However, theprinciplesofsecuredatatransfer andadministrationthatthecompany utilizescanalsobeappliedto healthcareandeducation,leadingit toventureintotheseareasaswell.

Moreover,thecompanyisdelving deeperintoArtificialIntelligenceand recognizingthepotentialthat webcamsoffer.Itisworkingon innovativesolutionsrelatedto recruitment,dating,andsales presentations.

Philipsays,“Iamfortunatetohold somepatentsintheareaofwearable computersandweareconstantly exploringnewpossibilitiesinthis field.Ilookforwardtothedaywhen peoplecanweartheirmobilephones likeawristbandforconvenient connectivity,orunwrapitanduseit asaflattabletinterface.”

SettingItApart

Theadvantagethati2iMediahasis Philipandhispassionfor personalizedsolutions,whichsetsthe companyapartfromanycompetition. Itscompetitorsofferpre-made solutions,essentiallywidget-like productswithvaryinginterfacesand templates,butultimatelyofferthe samesolution.

AStepAhead

Movingahead,i2iMediaislooking intoArtificialintelligence.The favouriteproductssofararewearable computersandAIinteractionswith webcams,butbothrequirea significantinvestmentoftime.

Philipisawareofthedangerof overwhelminghisteamwithtoo

manynewideasandprojects, andbelievesthatyouhaveto beselectivetokeepthe team'sfocus..Thecompany recentlyconsidered integratingvideowithAlexa butrejectedtheideadueto potentialnegative consequencesforsociety.Itis awarethatnewprojectshave bothcommercialandsocietal impacts.

Philipsays,“Wecurrently managemultipleprojects well,butsomeupcoming projectsaresobigtheymay requireanewcompany structureandnewteamsto handlethem.Thedilemmais thatitisveryeasyand comfortabletostickwithsafe options,buttoreallymove forwardyouhavetotake risksandwalkintothedark. Thiscreatesachallenging catch-22situation.”

“I can see the appeal of a widget-like approach for its ease and simplicity, but just as we don't all wear the same style or color of clothing or drive the same car, I believe not all customers want the same cookie-cutter solution.”

2023’S

Introduction:SuccessfulSoftware

Development

Thesoftwaredevelopmentindustryisa dynamicandever-evolvingfieldthat requirescompaniestobeontopofthe latesttrendsandadvancementsto remaincompetitive.Withnew technologiesandinnovationsemerging onaregularbasis,itcanbechallenging forcompaniestokeepup.However, it’sessentialforcompaniestostay informedandadapttochangesinorder tosucceed.Inthisarticle,we’lldive intothetopstrategiesforsuccessful softwaredevelopmentin2023. We’llexplorethelatesttrends,best practices,andcutting-edge technologiesthatcompaniesshould embracetostayaheadofthecurve. Whetheryou’reaseasonedsoftware developerorjuststartingout,this articlewillprovidevaluableinsights andguidanceforhowtosucceedinthe fast-pacedworldofsoftware development.

So,buckleupandgetreadytodiscover thetopstrategiesforsuccessful softwaredevelopmentin2023:

1.EmbraceAgileMethodologies

Agilemethodologieshavebeena game-changerinthesoftware developmentindustry,andthey’rehere tostay Agileapproaches,suchas ScrumandKanban,allowteamsto quicklyrespondtochangesanddeliver high-qualitysoftware.

2.FocusonUserExperience(UX)

Userexperience(UX)shouldbeatthe forefrontofallsoftwaredevelopment projects.Companiesmustprioritize theirusers’needsanddesignsoftware thatmeetstheirexpectations.Investing inUXresearchandtestingcanleadto betterengagementandhighercustomer satisfaction.

3.UtilizeCloudComputing

Cloudcomputinghasrevolutionized thewaysoftwareisdevelopedand deployed.Byleveragingcloud services,companiescanreducecosts, increasescalability,andimprove security.FromAWStoMicrosoft Azure,thereareplentyofcloud servicestochoosefrom.

4.EmpowerYourTeamswith Automation

Automationistransformingthe softwaredevelopmentindustry,and companiesmustembraceit. Automatingroutinetasksfreesup teamstofocusonhigher-valuework andhelpstoreducetheriskoferrors. ToolslikeJenkinsandGitHubActions aregreatoptionstoconsider

5.CollaboratewithRemoteTeams

WiththeCOVID-19pandemic,remote workhasbecomethenormformany teams.Toremaincompetitive, companiesmustdevelopstrategiesfor effectiveremotecollaboration.Tools likeSlackandMicrosoftTeamshave madeiteasierforremoteteamsto communicateandworktogether

6.InvestinCybersecurity

Cybersecurityisagrowingconcernfor companies,andsoftwaredevelopment teamsmustprioritizeit.Fromsecure codingpracticestoregularsecurity audits,therearemanywaystoreduce theriskofcyberattacks.

7.TurntoBespokeSoftwareLondon forCustomSolutions

Forcompaniesthatrequirespecialized softwaresolutions,bespokesoftware Londonproviderscandelivercustom softwarethatmeetstheiruniqueneeds. Bypartneringwithatrustedprovider, companiescanachievetheirgoalsand achieveacompetitiveedge.

Conclusion:

Softwaredevelopmentisarapidly evolvingfield,andcompaniesmust keepupwiththelatesttrendsand advancementstoremaincompetitive. Byembracingagilemethodologies, focusingonUX,leveragingcloud computing,automatingtasks, collaboratingwithremoteteams, investingincybersecurity,andturning tobespokesoftwareLondonproviders, companiescanachievesuccessin2023 andbeyond.