Becomingasuccessfulbusinessleaderisacomplexandmultifacetedprocessthatrequiresa combinationofpersonaltraits,skills,knowledge,andexperience.Atitscore,leadershipis aboutinfluencingpeopleandorganizationstowardsacommongoalorvision,anditrequires theabilitytomaketoughdecisions,inspireandmotivateothers,andadapttochangingcircumstances.
Oneofthekeytraitsofsuccessfulbusinessleadersisaclearandcompellingvisionofwheretheywant theirorganizationtogoandhowtheyplantogetthere.Thisrequiresnotonlyadeepunderstandingof theindustryandmarkettrendsbutalsotheabilitytothinkcreativelyandtakecalculatedrisks.
FeaturingforTheEnterpriseWorld’sthisissueofMostSuccessfulWomenBusinessLeaderstoWatch Outarethestoriesofsuchleaderswhoareinspiringothers.
Forthecoverstoryreadabout-
LedbySusanneEkström,BeaSmarterLeaderisacompanyhelpingorganizationsgrowwithits innovativeandprovencoachingprogram.
WhenSusannestartedtheBeaSmarterLeader,shewasprettymuchdoingthesamethingsshehadbeen doingasanemployee.It’seasytogetstuckinjusttheTechnicianrole,continuetodothesamethings asbefore,dayinanddayout,addingsomeManagertaskstoit,bookkeeping,etc.Butaslongasyou haveasolidclientbaseanddon’thaveanyemployees,you’llgetbyprettyeasily
TheoutsetofJessicaMorissette’sjourneystartedatthebeginningofthepandemic.Shehadbeen workinginthehospitalityindustryforalmostsevenyearsatthetime.Unfortunately,likemanyothers, shetoohadtogothroughtheeffectsofthepandemicandwaslaidofffromherpositionasaFront OfficeManagerandSalesCoordinator.Intheblinkofaneye,theworldchangeddrasticallyaround her,andsheknewrealizedthatinordertoadapt,shewouldneedtomakesomeadjustments.
Familyissomethingthatalwayscomesthough.Aninsightfulconversationwithhersisterandher entrepreneurialjourneyasaVirtualAssistanthasgivenJessicatherightdirectiontoachievenew heights.
Shalmali W. halmaliSThe Enterprise World, High Street North, East Ham, England GB
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This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.
Forthecoverstoryreadabout-
WhenSusannestartedtheBeaSmarterLeader,shewasprettymuch doingthesamethingsshehadbeendoingasanemployee.It’seasyto getstuckinjusttheTechnicianrole,continuetodothesamethingsas before,dayinanddayout,addingsomeManagertaskstoit, bookkeeping,etc.Butaslongasyouhaveasolidclientbaseanddon’t haveanyemployees,you’llgetbyprettyeasily.
TheoutsetofJessicaMorissette’sjourneystartedatthebeginningof thepandemic.Shehadbeenworkinginthehospitalityindustryfor almostsevenyearsatthetime.Unfortunately,likemanyothers,she toohadtogothroughtheeffectsofthepandemicandwaslaidofffrom herpositionasaFrontOfficeManagerandSalesCoordinator.Inthe blinkofaneye,theworldchangeddrasticallyaroundher,andshe knewrealizedthatinordertoadapt,shewouldneedtomakesome adjustments.
Familyissomethingthatalwayscomesthough.Aninsightful conversationwithhersisterandherentrepreneurialjourneyasa VirtualAssistanthasgivenJessicatherightdirectiontoachievenew heights.
LedbySusanneEkström,BeaSmarterLeaderisacompanyhelping organizationsgrowwithitsinnovativeandprovencoachingprogram.
Founder & CEO
Managementofanorganizationcanbetricky.Asa leader,youwantyourorganizationalprocessestobe smoothandseamless.Butwithtoomanythings alreadyonyourplate,itcancausefriction.Atsuchtimes, seekingastrategiccoachcannotonlyhelpyourcompanygrow intherightdirectionbutalsogiveyouafreshperspective.
LedbySusanneEkström,BeaSmarterLeaderisacompany helpingorganizationsgrowwithitsinnovativeandproven coachingprogram.
FeaturingforTheEnterpriseWorld'sthisissueofMost SuccessfulWomanBusinessLeadersToWatchOutisthestory ofSusanne.
AnUnmatchedLeadership-
Thebook,"TheE-MythRevisited"(byMichealGerber), describesthreedifferentrolesthatSusanneusestoexplainthe setupforhercompany;
“As I see it, you can definitely be an entrepreneur without being the CEO, for example."
“I have realized the importance of the fact that you need to ask questions both to employees and to customers as a leader."
TheTechnician
TheManager
WhenSusannestartedthecompany,shewasprettymuch doingthesamethingsshehadbeendoingasanemployee. It'seasytogetstuckinjusttheTechnicianrole,continueto dothesamethingsasbefore,dayinanddayout,adding someManagertaskstoit,bookkeeping,etc.Butaslongas youhaveasolidclientbaseanddon'thaveanyemployees, you'llgetbyprettyeasily.
TheEntrepreneuristheproactiveandvisionaryrole.The rolethatdreamsandsetsthevisionandgoalsforthefuture.
"I was unaware of the strength of that role.”
Susanneactuallyhadn'tmetitwithinherbefore,whenshe wasanemployee,atleastnotinthesamewayasshedid afterstartinghercompany Thisroleispassionateand createdthethoughtof"Bringinspirationandinnovationto leadersinthisworld!".Itdefinedthenewbusinessmodel andsetthevision,goals,andthemainpathtogetthere.
Inthebeginning,youwearallthosethreerolesyourself.But asyougrowyourcompany,youneedtostartdelegatingto elevate.Youmustdeterminewhichrolesbestsuityouand hireexcellentpeopletotakeontheotherroles.Youcan't growyourbusinessifyoucontinuetoplayallthreeroles.
Youwon'thavethetimetoworkONyourbusiness;you willbestuckINit.Ifyoucontinue,forexample,tobethe Technician,youmightendupmicromanagingthepeoplein yourteamandtellingthemwhattodoallthetime.Your peoplewillthenfeelfrustratedandirritatedandquit workingforyou.
If you'retheleaddesignerforyourproductsand/orservices thenyoucanhireotherstomanageandleadthecompany–becausethisistherolethatfitsyouthebest.
AJourneythatShapedSusanne'sEntrepreneurship-
"I guess I started my entrepreneurial journey before I actually started my company.”
In2001,Susannewasamanagerandoneoftheowners responsibleforover100(ofnearly400)employeesina Swedishdot.com.Thecompanyhadtofileforbankruptcy inthestockmarketcrash.Itwasdevastatingforeveryone involved.
ThisexperiencetaughtSusannetheimportanceofclear processesandcommunication.Thecompanystruggledwith productivityproblems,wheretheentireteamwould constantlyputoutorganizationalfires.
"In that crash, I realized that even if the company I work for can "sink," I will still survive.”
ThisincidentgaveSusannetheimpetustoworkwithclients withproblems,issues,andideasonworkingsmarter,better, andmoreefficiently.Unlikemostothercompanies,her strategieswerecompletelydifferent --askingquestions, listeningtotheiranswers,andfindingoutwhichproblem that'sthemostimportanttofix...first.Thisproblemmight notbetheproblemthatthemanagementsees.Themost importantproblemisoftensomethingthattheemployees see.Byhelpingthecompanytofocusontherightproblem, yougetthebuy-infromthecultureandyoutrainittobea vitalpartofbuildingthecompany'sbettertomorrow
Sincethen,Susannehasbeenworkingwithclientsof differentsizesandinvariousindustriestohelpthem identifythecauseoftheproblem/issue/bottleneckand frustration/irritation,thendesignasolution,implementand furtherimproveitinthebestsuitableway.
Thishasbeenthevisionandthereadthreadthroughout Susanne'sjourneysince2001.Itistheonethingthathas broughtlotsofjoy,excitingassignments,andmanagement roleswithinthecompaniesthatsheworkedfor
TheJourneyofBeaSmarterLeader-
Susannefoundedthecompanyin2017withthebrand promiseto
"Bring inspiration and innovation to leaders in this world!”
Theteammakesthishappenbytransformingandcoaching leaderspersonally,sustainably,andeffectively.
Afterworkinginthemanagementconsultingbusinessfor
A Pippi Longstocking saying: "I have never tried that before, so I think I should definitely be able to do that."
20+yearsandmasteringoperationalexcellence,Susanne developedherrecipeforsuccess:THEGAMECHANGER -YourEye-OpeningProfitProducingSystem.
Asofnow,theteamhasremodeledover6000smarter leaders.TheyhelptheCEOsofsmallandmedium-sized companies(mainly30-200employees)buildtheir company'sbettertomorrow
ThecompanynameisSEEManagementConsultingAB, whereSusannealsorunstheSEEManagementUniversity withthebrandBeaSmarterLeaderandthewebsite beasmarterleader.com
FieldGoalandtheStrategy-
Youareprobablywonderingwhatbasketballhastodowith thejourneyofBeaSmarterLeader.Well,thatiswherethe journeystarted!
“For me, the culture is the most crucial part of the company. You can have all the shiniest, best strategies and structures on the planet, but if your culture doesn't buy into it, it's worth nothing."
WhenSusanneplayedbasketballinhighschool,shewanted toplayguard,buthercoachwouldtellhertoplaycenter becauseofherheight.Thecoachdidnotexplainwhyshe couldn'tplayguard,whichslowlystartedaffectingher performance.Itbegantodropbecauseshedidnotfeelgood enough.
Whathinderedher,evenmore,washerdecreasingselfesteem,shestartedfeelinganxioustogotopracticeandlost motivationineveryway.Oneday,shejustlefttheteamand neverwentback.
Donottellthemwhattodoorbuy-askthemfortheir opinionfirst!
And-that'swhatSusanne'sbasketballcoachdidn'tdo.He didn'taskforheropinion.Duetopoorleadership,heleta
motivatedteamplayergraduallybecomeunmotivatedand thenleavetheteam,neverplayingbasketballagain.
"IoftensaythatCULTUREEATSSTRUCTUREfor breakfastanyday,andifyoudon'tlistentoyourteamabout theirideasandproblems,youwon'twinsomanymatches.", addsSusanne.
Theinsightsabovearepartofthecoreofthecompany's strategyforleadersandtheirteams:THEGAME CHANGER-Youreye-openingProfitProducingSystem.
ChallengesandGrowth-
Whenshestartedhercompany,thefirstchallengewas findingaclientbasethatwouldhelpSusannecreatethe baselineforbuildingthecompany'sdigitalrealestate.
“It was when I decided to "Go international" at the beginning of 2021, expanding from the Scandinavian market to be a global player in all Englishspeaking countries."
Andalsowork-life-balance.Asasinglemom,itwas hardtomakeeverythingwork–bothworkwiseand familywise.Duringthisinitialperiod,shealso discoveredthatoneofhersonshasbothADHDand autism,bringingherparenthoodtoanotherlevelof complexity
Buthurdlesareapartofthejourney,andthatiswhat Susanne'splatformofBeaSmarterLeaderhelpspeople achieve.Susanne'sdedicationandwittorunningthe companyhavemadeitthesuccessfulphenomenonitis today!
Entrepreneurshipneedsapersonofcourage.Ifyouwish togrowyourcompany,youhavetotakerisks.Nothing justcomestoyou;youneedtoinvest,risk,andbebold toleapforward.
Whetheritisbusinesswise,orinyourpersonallife. Otherwise,everythingwilloftenstaystatusquo.
"I'mveryconsistentandpersistent.WhenIdecidetodo something,Idoit–whole-hearted,evenifitsometimes takesalongtimetoreachthegoal.",addsSusanne.
Susannetriestolivebythissaying.Ontheonehand,it hashelpedherenormouslytogrowinherpersonallife andherprofessionallife.Butontheotherhand,itled Susannetoexperienceimpostersyndromeaswell.
Lastfiscalyear(2021-2002),Susanne'scompanywas appointed"NordicGrowthCompany”
SEEManagement(theownerofthebrand BeaSmarterLeader)isoneof5%ofcompaniesin Swedenthatareclassifiedasagrowthcompany!
TheProductsandServices-
TargetAudience:TheteamhelpsCEOsandownersof companieswithmorethan30employeesdoubletheir profitandcuttheirdailyworkloadby50%inlessthan4 weeks.
Asaninitialstepfortheclient,theymarketandselltheir tripwireproduct:
TheCEOProfitSystem–anonlinebundle
TheCEOProfitSystemHelpsYouDoubleYour ProfitabilityByFocusingYourTimeOn“I got inspiration from Dan Sullivan's "Who, not How" book. When you want to accomplish something, stop asking, "How can I do this?" and ask, "Who can do this for me?"
Ÿ ProfitableStrategies
Money-MakingActivities
Ÿ
GettingYouExcitedAboutYourBusinessAllOverAgain!
TheCoreProgram
THEGAMECHANGER-YourEye-OpeningProfit ProducingSystem.
ThisProgramconsistsof:
Ÿ
FreeinguptimefortheCEOandhis/herkeyplayers
Ÿ businessthanINit
DesignaschedulethathasthemworkingmoreONthe
Ÿ &productivityanddesigning&implementingsolutions Designingascalablebusinessmodeltodoubleortriple
Identifyingimprovementareasforgreaterprofitability
Ÿ theclients'business
Theclientimprovesitsretentionrate,itsprofitabilitywill increase,anditspeoplewillbetterserveitsclients...
BuildinganEfficientTeam-
Whenshestartedtoexpandthecompany,shedrewupan orgchartofwhatshewantedhercompanyorganizationto looklike.Fromthestart,shewasresponsibleforeverybox inthechart.Shefocusedonwhichoftheboxesgaveher energyandwhichofthemdrainedherenergy
Thenextstrategywastolookforpeoplewhocouldhelp Susannewiththeboxesthatdrainedherenergyorwere betterperformedbysomeoneelse.
"I like to spend my time and energy on getting the company's best outcome.”
AndthisishowSusannecontinuestogrowthecompany
Asthecompanygrows,therewillbemoreboxes,andthe teamwillfillthemwithinterestingnewpeoplethatcanhelp servetheirclientsinthebestpossibleway.
Butlookingatthegrowth,itisalsoofutmostimportance thatyouhaveprocessesinplace.
"The org chart only tells us how we're organized.”
“It's much more vital for me that we share the same core values than to hire or partner with a person with the right skills. As I see it, skills you can gain, values you can't."
Philippines."
Theprocessesshowhowwework-togetherasateam Ÿ andwiththeclients-inthebeststreamlined,efficient, andproductiveway
Thecompany'scorevaluesare:
Ask&listen Ÿ
Humility Ÿ
Ÿ
Genuinepersonalinterest
Ÿ
Reliability
Courage Ÿ
Susanneusesthesecorevalueswhenshelooksfornew peopletoworkwithandpartnerwith.
“Currently, my team spreads globally, in the US, Sweden, and the
BerlinisthelargestcityinGermany.NamedastheCityofDesignbyUNESCOitselfearnsgreat importanceinworldhistory,aswellasthebeautyofthecity,completingthevoidofbeautywith authenticity AsizableportionofthelowplateausoneithersideoftheSpreeValleyarenowcovered bythesprawlingcityofBerlin.Berlinhasanoceanicclimate,withalimitedamountofcontinentalinfluence ontheeasternsideofthecity.Onechangeistheannualrainfall,whichdependsontheairmassesandismore abundantatcertaintimesoftheyear
Berlinisahubforjournalism,politics,culture,andscience.Itseconomyisbuiltonhigh-techbusinessesand theserviceindustry,whichincludesavarietyofcreativeindustries,start-upbusinesses,researchcenters, mediaconglomerates,andconventioncenters.Inadditiontohavingaveryintricatepublictransitsystem, Berlinactsasacontinentalhubforaviationandtraintraffic.Thecityisawell-likedtraveldestination.IT, healthcare,biomedicalengineering,biotechnology,automotive,construction,electronics,socialeconomy, andcleantecharefurthersignificantindustries.Berlininallissaidtobemoreoveraversatilecitywithmost ofitseconomydependingonitsartandculture,tourism,andmediasector
AsapartofthehugeNorthernEuropeanPlain,whichspansfromnorthernFrancetowesternRussia,Berlin islocatedinnortheasternGermanyinaregionoflow-lyingmarshyforestswithaprimarilyflattopography BetweenthelowBarnimPlateautothenorthandtheTeltowplateautothesouth,theBerlinerUrstromtalan iceageglacialvalleywascreatedbymeltwaterflowingfromicesheetstowardstheconclusionofthelast Weichselianglaciation.TheSpreeispresentlyfollowingthisvalley TheSpreedrainsintotheHavel,ariver thatrunsthroughwesternBerlinfromnorthtosouth,neartheboroughofSpandau.
Today'sBerlinsprawlsacrosssizableportionsofthelowplateausoneithersideoftheSpreeValley.The majorityoftheboroughsofCharlottenburg-Wilmersdorf,Steglitz-Zehlendorf,Tempelhof-Schöneberg,and NeuköllnarelocatedontheTeltowPlateau,whilesignificantportionsoftheboroughsofReinickendorfand PankowarelocatedontheBarnimPlateau.
TheNauenPlain,whichspanstothewestofBerlin,andtheBerlinGlacialValleybothcontainportionsofthe SpandauBorough.Berlin'shighestpointhasbeentheArkenbergeHillsnearPankow,whichrisetoaheight of122meterswhichis400feet,since2015.TheyoutdidTeufelsbergwhichisapproximately120.1mor394 ft,whichwasalsoconstructedofSecondWorldWarruins,bydisposingofconstructionwaste.Thehighest naturalpointistheMüggelbergeat114.7meters,andthelowestistheSpekteseeinSpandauat28.1meters.
Berlinhasanoceanicclimate;theeasternhalfofthecityhasasmallcontinentalinfluence,withoneshift beingtheannualrainfalldependingontheairmassesandthegreateravailabilityduringaparticulartimeof theyear.Becauseitissemi-continental,thissortofclimatehasmildsummersthatcangethotattimesand frigidwintersthataregenerallynotharsh.Duetoitstransitionalclimatezones,frostsoccurfrequentlyinthe winter,andthetemperaturevariationsbetweentheseasonsaregreaterthaninmanyoceanicclimates. Furthermore,despitetheKöppensystemplacingtheminseparatekinds,BerlinandthesuburbsofNewYork CityarebothcategorizedashavingatemperatecontinentalclimateundertheTrewarthaclimatescheme.The summersarehotandoccasionallyhumid,withtypicalhighsof22to25°C andlowsof12to14°C.Winters arechilly,with3°Conaverageforhighsand2to0°Cforlows.Ingeneral,springandautumnarecoolto mild.
BerlinisthelargestcityofGermanyinbothaspectsofarea andpopulation.Also,itkeepsanancientsiderichinculture andtraditions.Withthoseoftherichculture,berlinenjoys everyfestivalandtraditionwithaneye-mesmerizingsite onceayear ThenameBerlinalsohasaninterestingstory behindit.ThenameBerlinisderivedfromtheroot languageoftheWestSlavicpopulatedareaofcurrent Berlin.AsstartingofBerlinstartswithBerreferredtoas Bar(Beer)inGermanythebeverageistheheartof GermanyhenceBerlingetsitsname.
Inaroundthe12thto16thcentury,theoldestsignsof humanhabitationinthevicinityofmodern-dayBerlin includetheremainsofahousefoundationfrom1174that werediscoveredinexcavationsinBerlinMitteanda woodenbeamthatdatestoroughly1192.Theterritorythat isnowhometoBerlinwasfirstmentionedinwritinginthe late12thcentury AlthoughSpandauandKöpenickwere notincludedinBerlinuntil1920,theiroldestmentionsdate backto1197and1209,respectively Twotownscanbe
foundinBerlin'scentralregion.Documentsfrom1237and 1244relatetoCöllnontheFischerinselandBerlin,whichis locatedacrosstheSpreeinwhatistodaytheNikolaiviertel. Theyear1237isregardedasthecity'sfoundingyear
In1470,Berlin-Collnbecamethenewroyalresidence.With AlbrechtIIIAchillesasanewelector.From1486,when JohnCicerocametopower,theBerlin-Cöllnpalace officiallybecamethepermanentresidenceofthe BrandenburgelectorsoftheHohenzollerns.However, Berlin-Cöllnwasforcedtorenounceitspositionasafree Hanseaticcity Thecityanditselectorsformallyconverted toLutheranismin1539.Between1618and1648,theThirty Years'WarwreakedhavoconBerlin.Halfofthecity's residentsweredisplaced,andone-thirdofitshomeswere destroyedordamaged.The"GreatElector,"Frederick William,whotookoverforhisfatherGeorgeWilliamas rulerin1640,startedaprogramthatencouraged immigrationandreligioustolerance.FrederickWilliam grantedtheFrenchHuguenotsshelterwiththeEdictof Potsdamin1685.
Berlinunderwentaradicaltransformationduringthe IndustrialRevolution;thecity'seconomyandpopulation bothgrewsignificantly,anditrosetobecomeGermany's principalrailhubandcommercialcenter.Soonafter,more suburbsgrew,expandingBerlin'sareaandpopulace.Berlin incorporatedanumberofnearbysuburbs,including Wedding,Moabit,andothers,in1861.Berlinbecamethe leaderofthenewlyestablishedGermanEmpirein1871.It becameanindependentcitydistrictfromBrandenburg.
Berlinisrenownedforitsvastcultureandcultural institutions.Theresemblanceofculturewithancienttimes makesberlinoneoftheworldheritagesitestotravelto.The versatilityofberlininperformingarts,music,andculture makesthemetropolisdiversifiedwithdifferentshadesof culture.Thecity'svibrancyanddiversitycreatedatrendsettingatmosphere.Inthetwenty-firstcentury,cutting-edge music,dance,andartscenehaveemerged.Berlinbecamea well-knownglobalentertainmenthubthankstotheinfluxof youngpeople.TherelocationoftheUniversalMusic Group'sheadquarterstothebanksoftheRiverSpreeserved asamarkerforthecity'sexpandingculturalofferings. BerlinjoinedtheCreativeCitiesNetworkafterbeing dubbedthe"CityofDesign"byUNESCOin2005.
Berlinisnativetoaround40theatersandstages.From 1849-50TheDeutschesTheaterinMittewasbuiltandis continuouslyoperatingsincethen.Thereareseveral universitiesinBerlin,includingthe33,000-student-strong FreieUniversitätBerlin,theHumboldtDespitethefactthat thecompanyhadbeencreatedin1890,theVolksbühneat Rosa-Luxemburg-Platzwasconstructedin1913–1914.The BerlinEnsemblewasfoundedin1949andiswellknown forperformingBertoltBrecht'sworks.TheSchaubühnewas establishedin1962andrelocatedtothenow-vacant UniversumCinemabuildingonKurfürstendammin1981. TheFriedrichstadt-PalastinBerlinMitteisthebiggest showpalaceinEurope,with1,895seatsandastagefloor
ThenightlifeinBerlinhasbeenpraisedasbeingamongthe mostactiveanddiversifiedofitskind.TheSO36in Kreuzbergwasahubforpunkmusicandcultureinthe 1970sand1980s.BoththeSOUNDandtheDschungel becamewell-known.Inthe1990s,youngadultsfromall overtheworldespeciallythosefromWesternandCentral EuropemadeBerlin'sclubsceneapremierdestinationfor nightlife.NumeroushistoricstructuresinMitte,theformer cityheartofEastBerlin,wereillegallytakenandrebuiltby youngsquattersafterthecollapseoftheBerlinWallin 1989.Asaresult,Mittebecameapopularlocationfor undergroundandcountercultureevents.
TheimmenselyhugefestivalofBerlinisBerlin InternationalFilmFestival.It'srecordedtobethelargest publiclyattendedfilmfestivalintheworldwithacountof 500,000admissions.EveryPentecostweekend,amultiethnicstreetparadecalledtheKarnevalderKulturenalso knownasCarnivalofCulturesisheld.Berlinisparticularly well-knownfortheinternationalyouthorchestrafestival YoungEuroClassicandtheculturaleventBerliner Festspiele,whichincludethejazzfestivalJazzFestBerlin. Thecityhostsanumberoftechnologyandmediaartevents andconferences,suchasTransmedialeandChaos CommunicationCongress.TheInternationalBerlinMusic WeekincludestheannualBerlinFestival,which emphasizessynthpop,electronicmusic,andindependent rock.Overamillionpeopleattendoneoftheworld'slargest NewYear'swithaglassofwine.
Berlinoffersawidevarietyoffoodsandgourmet experiences.TheMichelinGuidefor2021lists23 restaurantsinBerlinashavingreceivedoneormorestars, placingthecityfirstamongGermancitiesforthis distinction.Berliniswell-knownforitsvegetarianand veganfoodoptionsandisthesiteofanentrepreneurial, innovativefoodscenethatchampionsglobalflavors, regional,andsustainableingredients.Thisscenealso supportspop-upstreetfoodmarkets,supperclubs,andfood festivalslikeBerlinFoodWeek.Manyregionaldelicacies, suchasrobustandrusticdisheswithpig,geese,fish,peas, beans,cucumbers,orpotatoes,aredescendedfromnorth Germanculinarytraditions.Popularstreetfoodslike Currywurst,Buletten,andtheBerlinerdonut,knownin BerlinasPfannkuchen,areexamplesoftypicalBerliner fare.ThereareseveralbakeriesinGermanythatsella varietyofbreadandpastries.TheKaDeWeishometoone ofEurope'sbiggestdelicatessenmarkets,andFassbender& Rauschisoneofthebiggestchocolateshopsintheworld.
Berlinalsohasavibrantculinaryscenethatreflectsthe city'shistoryofimmigration.ImmigrantsfromTurkeyand theArabworldintroducedtheirculinarycustomstothecity, includingthelahmajounandfalafel,whicharenow widespreadfastfoodmainstays.Themodernfast-food donerkebabsandwich,whichoriginatedinBerlininthe 1970s,hassubsequentlygainedpopularitythroughoutthe world,includinginGermany.Manyareasofthecityare hometoeateriesservingAsiancuisine,includingChinese, Vietnamese,Thai,Indian,Korean,andJapaneserestaurants, aswellasSpanishtapasbars,Italian,andGreekrestaurants.
In2011,therewere138museumsandmorethan400art galleriesinBerlin.LocatedinthenorthernportionofSpree IslandbetweentheSpreeandtheKupfergraben,the ensembleonMuseumIslandisaUNESCOWorldHeritage Site.Itwasdeclaredan"areadedicatedtoartand antiquities"bytheroyalorderasearlyas1841.TheAltes MuseumwasafterwardconstructedintheLustgarten.There werefourmuseumsbuilt:theBodeMuseum,thePergamon Museum,andtheNeuesMuseum,whichhousesthebustof QueenNefertiti.
Museums
ThereareothermuseumsinthecityinadditiontoMuseum Island.Paintingsofthe"oldmasters"fromthe13thtothe 18thcenturiesarethefocusoftheGemäldegalerie,while 20th-centuryEuropeanpaintingsarethecenteroftheNeue Nationalgalerie,whichwasdesignedbyLudwigMiesvan derRohe.InMoabit,asizablecollectionofmodernand contemporaryartisondisplayintheHamburgerBahnhof. WithanoverviewofGermanhistoryspanningmorethan twothousandyears,theexpandedDeutschesHistorisches MuseumreopenedintheZeughaus.TherenownedBauhaus school'sarchiveisamuseumof20th-centurydesign.The renowned20th-centurycollectorHeinzBerggruen's collectionishousedattheMuseumBerggruen,andit includesawiderangeofpiecesbyartistslikePicasso, Matisse,Cézanne,andGiacometti,amongothers.
BrandenburgGate
ThereareothermuseumsinthecityinadditiontoMuseum Island.WhiletheNeueSuchisatimewarp,the Gemäldegaleriefocusesonworksbythe"oldmasters"who livedfromthe13ththroughthe18thcenturies.Theformer emblemofthedividedcitynowstandsasatestamentto peaceandunity.TheIronCurtain,whicharbitrarilydivided EastandWestBerlinduringthecoldwar,isanothersymbol oftheseverepoliticalmandatesthatwereimposedonthe inhabitantsofBerlin.FollowingthefallofBerlinin November1989,themonumentroseagainasasignof peacethatunitedthetwohalvesofthecity
Mauerpark
Mauerpark,aformersectionoftheBerlinWall,isoneof thebesttouristdestinationsinBerlin.Itislocatedinthe PrenzlauerBergneighborhood.Itiswell-likedbypeopleof allages,makingitagreatdestinationforafamily
adventure.Italsotransformsintoafleamarketandkaraoke venueontheweekends.ThesectionoftheformerBerlin Wallhasbeentransformedintoablankcanvasforgraffiti artists.Itisawholepackage:anopenspacebeneaththe sky,aspottounwindandhavefun.
TheeconomyofBerlinmainlystrivesonthetourismand educationsectorofGermany.Berlin'sGDPreached€147 billionin2018,anincreaseof3.1%overthepreviousyear. Around84%ofallbusinessesinBerlinoperateinthe servicesector,whichdominatesthecity'seconomy.There were1.85millionpeopleworkinginBerlinoverallin2015. InNovember2015,theunemploymentratedroppedtoits lowestlevelin24years,whichwas10.0%.Berlin,a Germanstate,hasthegreatestyearlyjobgrowthratefrom 2012to2015.Duringthistime,130,000additional employeeswerecreated.
Lifesciences,transportation,ICT,mediaandmusic,media andmusic,advertisinganddesign,biotechnology, environmentalservices,construction,e-commerce,retail, hotelbusiness,andmedicalengineeringareimportant economicsectorsinBerlin.
Thecityishometothebusinessorservicecentersof numerousGermanandforeigncorporations.Berlinhas beenacknowledgedasasignificanthubforbusiness foundersforanumberofyears.In2015,Berlinwasthe Europeancitythatraisedthemostventuremoneyfor emergingstartups.TheCity-StateofBerlin,Deutsche Bahn,thehospitalsCharitéandVivantes,theFederal GovernmentofGermany,thelocalpublictransportation companyBVG,Siemens,andDeutscheTelekom
In2014,therewere134,399bedsin788hotelsinBerlin.In 2014,thecitysaw11.9millionvisitorsand28.7million overnighthotelstays.Inthepasttenyears,tourismfigures havemorethandoubled,makingBerlinthethird-mostpopulartraveldestinationinEurope.PotsdamerPlatz, BrandenburgerTor,theBerlinWall,Alexanderplatz, Museumsinsel,Fernsehturm,theEast-SideGallery, Schloss-Charlottenburg,ZoologischerGarten,Siegessäule, GedenkstätteBerlinerMauer,Mauerpark,Botanical Garden,FranzösischerDom,DeutscherDom,and Holocaust-Mahnmalareafewofthemostpopulartourist destinationsinBerlin.Germany,theUnitedKingdom,the Netherlands,Italy,Spain,andtheUnitedStatesarethe countrieswiththelargestvisitorpopulations.Hence,the economyofBerlinismostlyseenrisingonthebasisofits artandculturewithtourismasahelpinghand.
Berlinhasasolidreputationasavenueforimportant internationalsportingevents.Inadditiontohostingthe 2006FIFAWorldCupfinal,thecityalsoplayedhometo the1936SummerOlympics.In2009,theOlympiastadion hostedtheIAAFWorldChampionshipsinAthletics.In 2009and2016,thecityservedasthehostofthe BasketballEuroleagueFinalFourandservedasoneofthe 2015FIBAEuroBaskethosts.The2015UEFA ChampionsLeagueFinalwasheldinBerlin.The2023 SpecialOlympicsWorldSummerGameswilltakeplace inBerlin.GermanywillbehostingtheSpecialOlympics WorldGames.
TheBerlinMarathonisaninternationallyrenownedgame heldannuallyinBerlin.Thegameholdstheworldrecord amongthe10worldrecordruns.Also,withthisrecord, BerlinhostsAFanFestatBrandenburgGate,which attractsmanyspectatorscountingaroundseveralhundred andthousands,andhasbecomemorepopularduring internationalfootballcompetitionslikelyUEFAEuropean Championship.
Berlinhad878schoolsasof2014,instructing340,658 studentsin13,727classroomsand56,787traineesin companiesandothersettings.Thecity'selementaryeducation programlastssixyears.Studentsproceedtothe Sekundarschule(acomprehensiveschool)orGymnasium afterfinishingprimaryschool.TheEuropaschule,aunique bilingualeducationprograminBerlin,offersprimarythrough highschoolinstructiontostudentsinbothGermananda foreignlanguage.
Together,thethreemaincollegeshaveabout103,000students enrolled.TheHumboldtUniversitätZuBerlin(HUBerlin), with35,000students,theTechnischeUniversitätBerlin(TU Berlin),with35,000students,andtheFreieUniversitätBerlin (FUBerlin)eachhasaround33,000students.Thereareabout 8,000studentsenrolledintheCharitéMedicalSchool.The BerlinUniversityAlliance,whichobtainssupportfromthe Germangovernment'sExcellenceStrategyprogram,ismade upoftheFU,theHU,theTU,andtheCharité.Thereare approximately4,000studentsenrolledatUniversitätder Künste(UdK),andESMTBerlinisoneofonlyfourtripleaccreditedbusinessschoolsinGermany.Therearemorethan 900undergraduatesandPh.D.studentsenrolledinMitte's privateHertieSchool,whichteachespublicpolicy.
JessicaMorissette,afearless leadermakingwavesinthe digitalworld.TheEnterprise WorldisproudtointroduceherasThe MostInfluentialWomanBusiness LeadersToWatch.
Theprecisedefinitionofan entrepreneurmayvary,butwhenit comestobeinganambitiousone, JessicaMorissetteisaclearportraitof it.Thesimplestwaytothinkofitis someonewhotakesontheriskof startinganewbusiness.
Entrepreneurisresponsibleforall aspectsoftheirbusiness,rightfromthe initialplanningstagestotheday-todayoperations.Theyarealso responsibleforthefinancialrisksand rewardsoftheirbusiness.Ifthe businessissuccessful,theywillreap therewardsandifitfails,theywill suffertheconsequences.
Itisevidentthatittakesahugedealto becomesuccessfulatabusiness,as eachoneisuniqueandeach
entrepreneurhastheirowngoals. However,therearesomecommon qualitiesthatmanysuccessful entrepreneurssharesuchascreativity, determination,andrisk-takingand Jessicaisthespokespersonofthese.
WithJMVirtualSolutions,Jessicais creatingastrongfoundationforfemale entrepreneursandsmallbusinesses. Sheseesherselfasaproudsmall businessmarketerhelpingfemale entrepreneursandsmallbusinesses reachtheirgoalsusingthepowerof socialmediamarketing.
Wherehasthisbeautifuljourney started?
Get,set,go
“Today, I am happy to say that as a social media strategist with a passion for supporting female entrepreneurs and small businesses.”
TheoutsetofJessica'sjourneystarted atthebeginningofthepandemic.She hadbeenworkinginthehospitality
industryforalmostsevenyearsatthe time.Unfortunately,likemanyothers,she toohadtogothroughtheeffectsofthe pandemicandwaslaidofffromher positionasaFrontOfficeManagerand SalesCoordinator.Intheblinkofaneye, theworldchangeddrasticallyaroundher, andsheknewrealisedthatinorderto adapt,shewouldneedtomakesome adjustments.
Familyissomethingthatalwayscomes though.Aninsightfulconversationwith hersisterandherentrepreneurialjourney asaVirtualAssistanthasgivenJessica therightdirectiontoachievenewheights.
“At the time, I thought I could never run my own business.”
Afterrecallingtheconversationandsome extensiveresearch,JessicatookaVirtual Assistant(VA)course,andfinally launchedJMVirtualSolutions,LLCby theendofDecember2020.Thisgave Jessicatheabsolutefreedom,thevisionto supportotherswhileusingherfull potential.
“An
“DoingwhatIdohasgiven metheabilitytoimpactthe livesofwomen entrepreneurseveryday.I couldn'tbemoreproudof anachievementlikethat.”
“Icontributealot towhere Iamtodaytohaving apositive mind-set.”
WhenshefirstlaunchedJMVirtual Solutions,shewasdoinggeneral virtualassistantwork,cluelessasto whichservicestoofferorwhomto getconnectedwith.Thus,she dabbledinabitofeverythingand workingwithanyclientwhowas willingtoworkwithanewVA.
Beforeshecouldnichedownher businessintoSocialMedia Marketing,ittookJessicaabout fourmonthsofexploration. However,soonenough,hernew foundpassionknewnolimits.She couldachieveeverythingthatshe dreamedof.
Goingahead,sheplanstoworkon theMasterofSciencedegreein marketingwithaconcentrationin socialmedia.Well,whatcanwe say!Afterall,SocialMediaisher calling.
JMVirtualSolutionslaunchedin Decemberof2020withamission tosupportfemaleentrepreneursand smallbusinesses.Asthefounder, strategist,andcreativebehindJM VirtualSolutions,Jessica'sfocusis onusingthepowerofsocialmedia tohelpfemaleentrepreneursand smallbusinessesgetvisible, implementstrategies,andsimplify theirsocialmediamarketingto growtheirbusinesses.
Withaclearmissiontoensurethe clientsachievealloftheirsocial mediagoals,thecompanycreatesa customizedsocialmediastrategy foreachbusinesssothebrandscan continuetothrive.Thecompany hashadthepleasureofworking withoverfourteenwomeninthe onlinespace,helpingthem implementsocialmediastrategies thatalignwiththeirbusinessgoals tohelpthemachieve.
“I feel blessed to be able to wake up every day to do work I am truly passionate about that also provides me with the freedom I was looking for and best of all, there are no limitations as to where my business can go.”
Inthebeginningoftheentrepreneurial journey,Jessicafacedafewchallenges inhershare.Asanewsmallbusiness, thereisaconstantjuggleforsure, especiallyforasolobusinesswoman withoutateambackingherup.
Theinitialchallengeofbeingan entrepreneurwasefficientlymanaging theworkload.However,Jessica overcamethesechallengeswithan interestingyetpracticalapproach. Havinganinitialacknowledgmentof hertimeanditsuseforanefficient workpattern,sheimplementedmore systemsandprocesses.Theoutcome wasquiteproductivewithmore accomplishmentsduringthework hoursandlessfeelingof overwhelming.It'stimetotakealeaf outofJessica'sbook.
“ThesecondchallengeIfacedalot, especiallyintheearlystagesofmy journey,wasimpostersyndrome.There weretimeswhenIthoughtIcouldnot buildasuccessfulandsustainable business.Afterweeksofjumpingon discoverycalls,pitchingtoclients,just toreceiveanobecameverydefeating afterawhile.Whathelpedmethrough thesemomentswasutilizing affirmationsandpositiveself-talk.I believemind-setisapowerfulthingin everythingwedo.Whenwehavethe rightmind-set,Itrulybelievewecan achieveanything.”saysJessica.
Thelastchallengewasgettingthe clarityoftheaudience.Oncethatwas nicheddowntosocialmedia marketing,thingsfellintoplace.The companynoticedgreaterresults.
Atthebeginningof2021,thecompany restricteditsbusiness,rightfrom pricingstrategy.Thisnotonlygavethe businesstheneededopportunityto scalebutalsoitgotmorealignedwith itsclientele.Itbecametherightfitfor everyone.
Thestrategiesbehindthesuccessof JMVirtualSolutionsarenothingshort ofconsistency,hardwork,motivation, rightcommunication,nichingdownthe targetaudience,andmostimportantly, understandingtheneedsofthe audience.Havingaclearmessagethat resonateswiththeaudienceisreally thekey.Oncethereisanunderstanding onhowtosolvetheclientissuesand howtocommunicatewiththe solutions,thebusinessisgoldenfrom thereon.
AccordingtoJessica,“Inthe beginning,yourentrepreneurjourney willbehard.You'relearning constantly,tryingtodeterminewhat worksandwhatdoesn't.However,with
“JMVirtual Solutionsisthe bridgethat connectsits clientstotheir audience.”
consistency,hardwork,and motivation,youwillcontinuetomove forwardandindoingsoworktoward buildingasuccessfulbusiness.This hasbeenmyexperiencefromwhenI startedJMVirtualSolutionstowhere thebusinessisnow.”
2022hasbeenanexcitingyearforJM VirtualSolutionsasthebusinessis startingtogainrecognitionforthe growthitisachievingandtheimpactit ismakingwithinthesocialmedia space.
WhatmakesJMVirtualSolutions standoutisthatthebusinessreally takesthetimetounderstanditsclients andwhotheaudienceisthattheyare targeting.Thecompanycreatesa customizedsocialmediamarketing strategythathumanizestheclient's businessandputsthemdirectlyinfront oftheirtargetaudience.Havingstarted withthestrategy,thecompanymoves ontoplanningcontent,content creation,andcopywriting.
Theybelieveinanomni-channel approachwhenitcomestosocial mediamarketing.Theycatertothe clients'needsbytakingcareofallof theirsocialmediamarketing.
JMVirtualSolutionsfocuseson providingthreesixprimaryservices thatsettheclientsapartfromtherest ofthemarket:
SocialMedia+ContentMarketing: Haveacustomsocialmedia marketingstrategycreatedforyour business.Usesocialmediaplatforms toconnectwithyouraudienceto buildyourbrand,increasesales,and drivewebsitetraffic+content marketingtoattract,engage,and retainyouraudiencebycreatingand sharingtherightcontent.
SocialMediaStrategyVIPSession:
Booka1:160-minuteSocialMedia StrategyintensivecallwhereIcreate acustomizedsocialmediaplanfor yourbusiness+ananalyticscallto seewhat'sworkingandwhatneeds tobeimproved.
SocialMediaAudit:
Apersonalizedvideofrommewalking youthroughmysuggestionsonhowto revampyourcurrentsocialmedia platforms.
Nextpowermove
“I believe social media is a powerful tool for businesses if used correctly.”
Inthenextfivetotenyears,JMVirtual Solutionsaimstocreateatop-tiered socialmediaagencytoassistwomen entrepreneurstosucceedandachieve theirgoals.
Buildingateamoflike-minded individualswouldallowthecompany toprovidemoreopportunitiestothose lookingtostartacareerorbusinessin socialmediamarketingaswell.
Bygrowingthebusinessintoan agency,thecompanywillbeableto makemoreimpactwhileempowering others.
“Myadvicetothenextgenerationof aspiringandbuddingBusinesspeople istodaretobedifferent,daretobe bold,andneverbeafraidtostandup andstandout.Followyourheart,and yourpassion,andknowthatnodream orgoalisunattainable.Theonlyway toreachsuccessistokeepmoving forward.Therewillalwaysbe obstaclesonyourpath,butbypushing forwardyouwillalwaysbeonestep closertoobtainingsuccess.Remember, thereisnofailure,onlytheopportunity tolearnandgrow.”
NNikemosttrustedAmericabased brand,rulesoverthesportsworldall overtheglobe.Asoflater2020the organizationhadcountof76,700 employeesworldwide.Aroundin early2020thebrandwasat89th positioninbrandfortune500list counting32billionmakingitshine asmostvaluedbrandinsportsworld.Nikeisshininginthe sportsmarketsince1964whenstartedasaSports equipment'scompany
ThisblogisacomprehensiveexaminationofNike marketingtechniques,includingtheirtargetmarket,social mediastrategy,marketingmix,digitalmarketingpresence, campaigns,andmarketingactivitiesthroughouttheongoing pandemic.
AboutNike:
In1964,PhillKnighttrackathleteandhiscoachBill BowermanfoundedNikeoriginallyknownasBlueRibbon Sports(BRS)inEugene.WithpartnershipwithJapanese shoemakerOnitsukaTigerformedBRS.Tillendof1964 theBRSsoldaround1300pairsofsportsshoesandearned 8,000.InearlytheannualnetgrossofBRSreachedupto 20,000.Laterin1966BRSopeneditsretailstoreatSanta Monica,California.Laterin1971relationshipbetween BRSandOnitsukaTigercametoanend.ThenBRSwas
newlybornwithexpansionandanewname“Nike”.Itsfirst productdesignedbyCarolynDavidsonnamedasSwooshwas usedbyNikeon18thJune1971.Inmiddleof1980Nikegot 50%shareinU.S.sportsshoesmarket.InDecemberofthe sameyearNikegonepublicandanewstorybeganinthe growthofNike.
NikehadWieden+Kennedyastheirprimaryadvertising partner.Co-founderoftheadvertisingcompanyLateDan WiedencoinedthemostfamoussloganforNike“JustDoIt” in1988Nikeadcampaign.ThroughoutthewholeyearNike expandedwitharapidspeed.ThegrowthofNikewentona rapidrate.Aroundin2013NikereplacedAlcoaandwasmade amemberoftheDowJonesIndustrialAverage.InDecember 2013Nike'sprofitroseto13%inglobalorders.Forthe budgetaryyear2018,NikereportedearningsofUS$1.933 billion,withannualrevenueofUS$36.397billion,anincrease of6.0%overthepreviousbudgetarycycle.Nike'sshares tradedatover$72pershare,anditsmarketcapitalizationwas valuedatoverUS$114.5billioninOctober2018.
MarketingStrategies:
Nikebeingaglobalbrandgainedmorepopularityjustbecause ofthequalityproducts.Beingasportsbrandaddedmore optionsforpromotionsandmouthpublicity.In1982first advertiseofNikewasaired,createdbyadvertisingagency Wieden+KennedyduringtheNewYorkMarathon.Withthis theCannesAdvertisingFestivalhonoredNikeasthefirst companytoreceivethehonortwiceofAdvertiseroftheYear in1994and2003.
Nikenowpromotesitsproductsthroughsponsoring agreementswithcelebrityathletes.Nike'sfirstprofessional athletetopromoteNike'sproductwasRomaniantennisplayer IlieNăstase.Nikehasalsosponsoredmanyothersuccessful trackandfieldathletesovertheyears,suchasSebastianCoe, CarlLewis,JackieJoyner-Kersee,MichaelJohnsonand AllysonFelix.TheunderwritingofbasketballplayerMichael Jordanin1984,withhissubsequentpromotionofNikeover thecourseofhiscareer,withSpikeLeeasMarsBlackmon, provedtobeoneofthehugebooststoNike'sglareandsales.
DigitalMarketing:
Nike'sbestofthedigitalmarketingcampaignshassomebasic aspectsincludingsomeofthebestdigitalmarketing campaignsofNike.
Nikebelievesinmarketingstrategyisbrilliantlysupportedby effectiveads.Nikedoesn'tjustselltheirproductbuttheysell aspiration.
Nikefocusoncreatingmeaningfulstoriestobuilda loyalfanbase.Nikepromptsemotioninthecustomer through“emotionalbranding”.Carefullycraftedadsaim giverisetoparticularfeelingsandmaketheNike productsmoremeaningfulthroughtheeyesofthe customers.
Nike'sdigitalmarketingstrategyhasbroughtsuccess. Nikeisthemostvaluableglobalapparelbrandwitha brandvalueof28billiondollarsaspertherecordsof 2018.Theyheldthelargestmarketsharewith2.8 percentin2017.Thecompany'sfinancialrecordisalso strong.Inthelastconsecutive4years,Nikegenerated over30billiondollarsinrevenue.
Nikehasaspecialtargetingstrategywhotargetsthe audiencewhoactuallyneedstheproducts.E.g.Nike believesinsponsorships.Nikepromotestheirproduct throughcelebrityathletesgraduallyleadingin approachingatargetedaudiencecrowd.
Thebrandalwaysusescutting-edgetechnologieslike hyperadapt.Theirmissionis“Tobringinspirationand innovationtoeveryathleteintheworld”andasweall knowtheirtaglineis“JustDoIt”.Theyhaveastrong productportfolioinvariousinterrelatedbusiness segmentstoretaintheircustomersandprovidebundle productstothem.
Campaigns:
Nikeadvertisementshavealwaysdeliveredpowerful messagesthatstaywithviewersforalongtime.
Thelabel'swell-known"JustDoIt"missionstatement hasappearedinthelistoficonicadvertisementsoverthe years.Thecompanyhasearnedareputationforbeing oneofthemostcreativeadvertisersinthebusiness.
CharlesBarkley's"IAmNotaRoleModel"(1993)
TheleadingsportswearcastCharlesBarkleyinits1993 commercialwhoraisedavalidpoint“JustbecauseI dunkabasketballdoesn'tmeanIshouldraiseyourkids”. ThestatementcreatedcontroversiesinUnitesstates. Barkleywasnottheonlyonetomakethispointatthe time,buthismessagewasamplifiedthroughthisad.
Withtheir"HelloWorld"promotionalvideo,theleading sportswearpresentedTigerWoodstotheworldwhenhe startedplayingprofessionallyin1996.Fewcouldhave foreseenthenhowinfluentialWoodswouldbeintheworld ofgolf,butNike'sadboldlypredictedhisaccomplishments thatwouldshortlyfollow.Theadgoneairandslowlygot morepopularityinthosedays.
Nikedeliberatelyharnessedthesport'ssupremacy,aswell asitsathletes',tofightimpairmentanddiscriminationinits February2017videoadvertisement.Thecampaignurged peopletoimplementthesportsmanshipandjusticethey witnessonthecourtorontheplayingfieldintheir everydaylives.Itwasn'tmadetoadvertiseaproduct. Instead,thelabelandtheathletesintendedtohighlighta majorsocialissueintheUnitedStates.
Thetaglineofthiscampaignwas, “The ball should bounce the same for everyone, on or off the field of play.”
LockdownandCovid19canbesaidtobetheworstyears inworldhistoryafterworldwarsandpandemics.Thevirus mademanyunrecoverabledamages.Manyofthepeople losttheirlovedones,somelosttheirjobandsomelosttheir bigset-upsraisedwithhardwork.Inthisscenariomany companiesandtheirownerscameforwardtohelppeople globally
Withthesamethoughsomecompaniesovercamethis phaseyetimpactofCovidcontinuedonmanyofthe companies.Currently,itbeenalmostthreeyearsforCovid outbreakyetcompaniesstrivinghardtocomeuptheloss baredinthoseyears.Althoughsafetywasmoreimportantat thesituationbutafterallithastobeenleftbackandstarting againiswhatneeded.ManyofcompanieslikeNike supportedcitizensandgovernmenttoovercomethephase. Nikeheldcampaignsandsessionforemployeesaddressing peopleandtheiremployeestobeawareaswellasassuring themsafetyandsecurity.Nikeaddressedtheircustomers andemployees,“Forthecontinuedsafetyandwellbeingof
ourteammatesandcustomers,ourNike-ownedandoperated storeswillremaintemporarilyclosedinmultiplecountries aroundtheworld.Storesinselectedlocationsareopenbased onguidancefromhealthandgovernmentauthorities.”
Conclusion:
Insummary,Nikeisthemarketleaderbecauseofitsdominant worldwidepresenceandleadership.Becauseofitsinviting environment,andunrivaledservice,acustomer'sexperienceat aNikestoreisundoubtedlyunlikeanyothersports equipment'sshop.Theirwelcoming“perfectsportsassociated atmosphere”shouldbealong-termcompetitiveadvantage. Thecompany'sretailoutletsandon-sitecollaborationshave earnedhigherresponserates,puttingtheminfrontofthepack inthematurebusiness.Asaresultofitsall-encompassing marketingapproach,Nikeenjoysastrongmarketposition.
Areyouconsideringstartinga nonprofitorganization?While thiscanbeaveryrewarding endeavor,experienceinthebusiness worlddoesn’tnecessarilyprepareyoufor theseissues.
Understandingthissector’spotential trialsandtribulationswillprepareyoufor yourownNon-ProfitOrganizations journey.Sobeforeyougetstarted,
Takealookatthesetop5challenges forNon-ProfitOrganizations:
NPOsbadlyneedtheservicesofpeople withdegreesinpsychologyandsocial work.Sadly,itcanbehardtoenticesuch graduatestoworkthere.Butwhile nonprofitorganizationsdon’tnecessarily offerthebest-payingMSWjobs,these postsarerewardinginotherways.
Thesenseofpersonalaccomplishment andofhelpingtomeetsociety’sneeds canbejustasenrichingasagreat remunerationpackage.Despitethis, attractingstaff(whetherpaidorunpaid) isoneofthebiggestchallengesanNonProfitOrganizationscanface.
Learninghowtoattracttoptalentcanbe asusefultoanNon-ProfitOrganizations asanybusiness.Whilethischallengeis noteasilyfixed,itwillbealotless dauntingwiththeservicesofaPR consultant.Anddon’toverlooktherole thatsocialmediajobboardscanplayin findingthestaffyouneed.
Thecorporateworldisnottheonly results-drivenenvironment.Itmaybe easytorallythepublicbehindyourcause onNationalNonprofitDay,buthowdo youfaretherestoftheyear?The pressuretoperformisjustasrealina nonprofitorganizationasinafor-profit one.
ThisaffectsanNPO’sabilityto consistentlyraisefunds,aswellasits reputationinthecommunity And unlesstheyareinaveryspecialized niche,mostNon-ProfitOrganizations causeshavestiffcompetition.This makesthepressurefromdonorsand othervestedintereststosucceed,even morecrucial.
Developabroaderviewofthe situation.Chancesare,you’llbeoneof manyorganizationsraisingawareness andfundsforaparticularcause. Ditchingthecompetitivespirit,and partneringwithlike-minded organizations,maybethekeyto addressingthisparticularchallenge.
Notonlyistheretremendouspressure toperform,butalsothedrivetomeet societaldemands.Non-Profit Organizationsleadersoftenfeel frustratedthattheyaren’tcopingwith meetingtheneedsoftheircommunity. Thisismoreaboutthepressurethey putonthemselvesthanoutside pressures.
Therewillalwaysbesomeformof injustice,orsomeneedinsociety,that you’llwanttodosomethingabout. Andwhilethiscanprovidegreat motivationtoraiseawareness,itcan alsoleadtoseverestressandeventual burnout.
Meetthischallengehead-on.Speakto atime-managementconsultantoralife coachaboutwaystodealwithselfimposedstress.Thiswillbenefitboth youandyourNon-ProfitOrganizations asawhole,inthelongterm.Being realisticaboutyourgoals,andnot tacklingmorethanonecampaignata time,willbringbetterresults.
Whentryingtoattractcorporate sponsorships,youcanconvince
companiesthatitwillboosttheir publicimage.But,itcanbeharderto convinceanaverageindividualtopart withtheirhard-earnedcash,letalonea corporation.
Fundraisingisvitaltothesuccessof anyNPO.Whetheryou’reworkingto addressanimalprotection,children’s welfare,orenvironmentalcauses, you’llneedmoneytomakea difference.Andnomatterifyourely onprivatedonations,corporate sponsorships,orgovernmentgrants,it takesalotofworktoorganize.
Thisiswheresomeonewithexperience andexpertiseinfundraisingor finances,ingeneral,ishelpful.The challengeofraisingadequatefundsfor anNon-ProfitOrganizationsisan ongoingone.Somakethenecessary investmentinlearninghowtodothis.
Althoughanonprofitorganizationis notprofit-drivenlikeother organizations,itstillneedsbusinesssavvypeopleatthehelm.Because,like allbusinesses,ithastoattracttop talent,processlotsofdata,andkeep financialrecords.ButmanyNon-Profit Organizations’slackthisbusiness know-how
Eventhoughtheymaybeexemptfrom payingincometaxes,Non-Profit Organizationsstillhavetofiletax returns.Soifyouareseriousabout makingyournonprofitorganizationa success,considerenlistingtheservices ofaqualifiedaccountanttohelpwith thefinancialandbookkeepingtasks.
Thisdoesnotnecessarilyhavetobea paidposition.Bigaccountingfirms maybewillingtohelpinthiswayfor thepublicityyoucanofferthem.And newprofessionalsstartingtheircareers mayappreciatetheboost,too.
