Most Trusted Automated Software Testing Solution Providers - 2022

Artem Golubev

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From Editor’s Desk

Automatedsoftwaretestingisacriticalcomponentofanymodernsoftwaredevelopmentprocess.Withthe increasingcomplexityofsoftwareapplicationsandtheneedforfasterreleasecycles,businessesarerelying onautomatedsoftwaretestingsolutionstoensurethattheirsoftwareisofhighquality,reliable,andefficient.

Theimportanceofautomatedsoftwaretestingsolutionsforbusinessescannotbeoverstated.Someofitsbenefits includeIncreasedEfficiency:Automatedsoftwaretestingsolutionscanruntestsmuchfasterandmoreefficientlythan manualtesting.ImprovedQuality:Automatedsoftwaretestingsolutionscandetectdefectsandissuesthatmaybe missedbymanualtesting.

FeaturingforTheEnterpriseWorld’sthisissueofMostTrustedAutomatedSoftwareTestingSolutionProviders–2022istestRigor,acompanyprovidingbest-in-classservices.

Forthecoverreadabout-

testRigorisacodelesstestautomationtoolhelpingcompaniesempowermanualtesterstobuildtestautomationvia executablespecificationsinplainEnglish15Xfaster,andspend200Xlesstimemaintainingtestscomparedto Selenium.

testRigorisbestappliedasano-codeautomationtestingtoolforcross-systemtestingtobuildtestsspanningweb, mobile,Salesforce,ServiceNow,MicrosoftDynamics,SAP,andanyother3rdpartysystems.Itcancoverentireuser flowswithend-to-endtests.

ThevastmajorityoftestRigor’scustomersachieve100%testautomationcoveragewithinunder12monthsof deployment.

Duringtheirinitialjourney,testRigoranditsteamfacedmanyhurdles.Oneofthemostdauntingoneswaseducation. AstestRigorofferssomethingveryunique,intuitive,andsimpleinahighlycomplexindustry.Itwasmakingthe marketlearnandunderstandthatthetestmaintenanceproblemisalreadysolved.

Notonlythat,theyspreadawarenessofwhatwasgoingwrongwiththeoldapproaches,andhowsimplethingscan ruleoutthecomplexities,andmaketestmaintenanceasimplething.Thisenabledthemarkettounderstandthe innovationoftestRigoranditsrevolutionaryserviceofferinginthefieldofAutomationandTesting.

Also,thishelpedthetestRigoranditsteamtogetanin-depthunderstandingoftheproblemscompaniesfaced, allowingthemtodrilldeeper,gettotherootcauseoftheproblems,andcreatesolutionsthatbestmeettheirclient’s problemswhileevolvingtheirsolution(s)continuously Utkarsh

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.

Leaders in Spotlight

Forthecoverreadabout-

testRigorisacodelesstestautomationtoolhelpingcompanies empowermanualtesterstobuildtestautomationviaexecutable specificationsinplainEnglish15Xfaster,andspend200Xless timemaintainingtestscomparedtoSelenium.

testRigorisbestappliedasano-codeautomationtestingtoolfor cross-systemtestingtobuildtestsspanningweb,mobile, Salesforce,ServiceNow,MicrosoftDynamics,SAP,andany other3rdpartysystems.Itcancoverentireuserflowswithendto-endtests.

ThevastmajorityoftestRigor’scustomersachieve100%test automationcoveragewithinunder12monthsofdeployment.

Duringtheirinitialjourney,testRigoranditsteamfacedmany hurdles.Oneofthemostdauntingoneswaseducation.As testRigorofferssomethingveryunique,intuitive,andsimpleina highlycomplexindustry.Itwasmakingthemarketlearnand understandthatthetestmaintenanceproblemisalreadysolved.

Notonlythat,theyspreadawarenessofwhatwasgoingwrong withtheoldapproaches,andhowsimplethingscanruleoutthe complexities,andmaketestmaintenanceasimplething.This enabledthemarkettounderstandtheinnovationoftestRigorand itsrevolutionaryserviceofferinginthefieldofAutomationand Testing.

Also,thishelpedthetestRigoranditsteamtogetanin-depth understandingoftheproblemscompaniesfaced,allowingthem todrilldeeper,gettotherootcauseoftheproblems,andcreate solutionsthatbestmeettheirclient’sproblemswhileevolving theirsolution(s)continuously.

C O N T

VARIOUS WAYS PHISHING CAN BE STOPPED COMPLETELY HOW CLOUD COMPUTING HAS CHANGED HOW DATA IS PROCESSED AND STORED IN SERVERS

Testingisoneofthemostcrucialparts ofanysoftwaredevelopmentjourney

Itbecomeshighlyimportantwhile reviewingandvalidatingthesoftware's performance,qualitystandards, functionality,anduserexperience.As weknowthisprocesswasmainly achievedbyperformingmanual testing,whichrequiredexpert personnelandcountlessman-hours.

Thencameautomationtestingwhich requiredspecializedprofessionalsor softwarethatwerenotfriendlynor simpletouse.Thus,increasingthe complexityanddifficultyofthetesting process.

WhatifanyoneontheQAteamwas abletocontributetowritingtests, increasingcoverageandthusleading tohigherapplicationquality?

testRigorisacodelesstestautomation toolhelpingcompaniesempower manualtesterstobuildtestautomation viaexecutablespecificationsinplain English15Xfaster,andspend200X lesstimemaintainingtestscomparedto Selenium.

testRigorisbestappliedasano-code automationtestingtoolforcrosssystemtestingtobuildtestsspanning web,mobile,Salesforce,ServiceNow, MicrosoftDynamics,SAP,andany other3rdpartysystems.Itcancover entireuserflowswithend-to-endtests.

ThevastmajorityoftestRigor's customersachieve100%test automationcoveragewithinunder12 monthsofdeployment.

EnablingyoutoCodeClever, Clearer,andSmarter-testRigor

testRigorisano-codeend-to-end testingsystemthathelpscompaniesto empoweranyoneincludingmanual testerstobuildautomationandspend only0.5%oftheirtimemaintainingthe tests.Thecompanywasfoundedin 2015,withitsbaseofoperationsinSan Francisco,California.

T“ ”

I have not failed, not once. I've discovered ten thousand ways that don't work.

testRigorprovidesmosttoolsneeded byEnterprisestoquicklyand efficientlytesteverythingtheyneedin end-to-endflows.Itistheonlysystem thatmakesiteasytoadapttonew functionalitywithalmostnoeffortat all.

TestsintestRigorarewritteninplain Englishfromtheend-user's perspective,theywithstandchangesin detailsofimplementationandallow fasttestdevelopmentanddramatically reducedtestmaintenanceefforts.

Ontopofthat,becausetestsareeasyto understand,itsignificantlyimproves collaborationwithinyourcompany,

allowingproductmanagerstotakepart inassessingtestmaintenanceand makingsurethattheproductworksas intended.

WhatmakestestRigorsuccessful,and establishesitssuccess?

Duringtheirinitialjourney,testRigor anditsteamfacedmanyhurdles.Oneof themostdauntingoneswaseducation. AstestRigorofferssomethingvery unique,intuitive,andsimpleinahighly complexindustry.Itwasmakingthe marketlearnandunderstandthatthetest maintenanceproblemisalreadysolved.

Notonlythat,theyspreadawarenessof whatwasgoingwrongwiththeold

approaches,andhowsimplethings canruleoutthecomplexities,and maketestmaintenanceasimple thing.Thisenabledthemarketto understandtheinnovationof testRigoranditsrevolutionary serviceofferinginthefieldof AutomationandTesting.

Also,thishelpedthetestRigorandits teamtogetanin-depthunderstanding oftheproblemscompaniesfaced, allowingthemtodrilldeeper,getto therootcauseoftheproblems,and createsolutionsthatbestmeettheir client'sproblemswhileevolvingtheir solution(s)continuously

testRigorisanexecutablespecification enginedesignedtoallowanyoneon yourteamtobuild,maintainand understandfunctionalend-to-end automatedtests.Theyalsoprovidea Chromeplugintofurtherspeed-uptest creation,andanAI-poweredsystem dramaticallyreducestestmaintenance toabareminimumandautonomously generatesteststhatreflectyourend users'behavior.

What'smoreinterestingandamazingis thattestRigor'ssystemshelpclientsto achievetestautomationgoals, requiringalmostnomaintenance,and beinghighlycost-effectiveatthesame time.

ThesefactorsenabledtestRigorandits teamtoestablishitsprowessand superiorservicesinthemarket propellingthempastthegrowthbarrier toanincredibleplace,makingthemthe

mosttrustedandsought-after automationtestingsolutionproviders.

ServiceExcellenceoftestRigorand whatsetsthemapart?

testRigorhelpsitscustomersto empowertheirmanualtesterstobuild testautomation15timesfasterthan QAAutomationEngineerswith Seleniumandspend200timesless timemaintainingthesetests.

testRigorachievesthisbyallowingour userstowritespecificationsinplain English,thesamewaytheywould writethemformanualtesting.What setsthemapartisanunrivaledtest stability,allowingteamstogetaccurate testresultsasoftenasneeded.

WithtestRigor,youachieve:

Generateteststoreflecthowusers

interactwithyourapplication.

“

”

-Artem adds.

I believe we are in the business of helping our customers to deliver high-quality products and doing our best to make this process as easy and seamless as it is technically possible,

Non-technicalmanualQAcan Ÿ buildandmaintaintestautomation whileneverfallingbehind.

Focusonyourproduct,nottest Ÿ code.

UIchangesdon'taffecttestcases. Ÿ

20Xlesstimetocreatetestswith Ÿ theChromeextension.

Ÿ intestRigorcomparedto Selenium.

99.5%lesstimemaintainingtests

Anyoneontheteamcannow Ÿ understandtestfailures.

30minutesorlesstoretestall Ÿ functionalitywithparalleltesting.

testRigoranditsteamconstantlystrive topushpasttheirboundariesand believeinhavingaconstantevolution phasethatenablesthemtogrowand innovatethecompany'sservices.Allof thefeaturestheyreleasecomefrom clientfeedback.Theyarealwaysonthe lookoutforfeedback,listeningtotheir clients,anddeliveringwhatmakes themsuccessfultodayandmorethan capabletomorrow!

MaestroofNoCodeAutomation Testing

testRigorisknownforitssimplicity, innovation,andpreciseperfection.The companyanditsservicesproject excellence,creativity,andexpertise whichisunmatched,earningthema highlyrespectedanddominantposition inthemarket.Butallthiswouldnotbe possiblewithoutanequallycraftedand talentedteamofexpertpersonnel, gettingtestRigorwhereitistoday,and aimingaheadwithnoplanofstopping.

Whatbringsthecompany,theteam, theservices,thebenchmarkstandards, andeverythingtogetheristhesetof corevaluesandleadershipthatthe company'sfoundationisbuilton. testRigorhasaleaderwhobelievesin enablingandinspiringtheteam,who

believesincarvingperfectionoutof complexities,encompassingalltraits andqualitiesofatrueleader

ArtemGolubevistheCo-Founder andCEOoftestRigor.

Artemhasbeenbuildingbusiness softwareforthelast25years.The majorityofhiscareerwentinto workingonbusinesssystemslike ERPs,CRMs,BusinessMarketplaces, BankingSoftware,etc.targeting businesscustomersandgrewto appreciatetheimportanceofthe qualityoflargecomplexsystems.

“

”

We help our employees to make a huge impact and empower them to achieve unprecedented results.

ArtembelievestestRigorisan

Ÿ absolutegamechangerinsoftware testingbyintroducingwhatis essentiallycommonsenseinto end-to-endtesting,whichresulted inexplosivegrowthoverthelast coupleofyears.

Artem'sviewsonconstantvigilance asaneedorastrategy?

Itisabusinessnecessity Thereare alwaysseveraldifferentthingsthatgo wrongandneedtobeaddressedASAP Itisapartofrunninganybusiness,I believe.

However,Idon'tthinkitcanbecalled a"strategy"sinceitisratheratactic.A strategywouldbesomethinglike "Bullets,thenCannonballs"

testRigor'soneofmanysuccessful clientstories?

CustomerOverview

Forthreedecades,IDTCorporation haspioneeredtechnologiesand servicesthatenablepeopleand businessesaroundtheworldto collaborateandsharemorefluentlyand

affordably.Today,IDTleveragesits expertisetoprovideconsumersand businesseswithinnovative communicationsandpayments servicesthroughtheirflagshipbrands: IDT®,BOSSRevolution®, net2phone®,andNationalRetail Solutions®.

TheProblem

IDT'sQAautomationteamwasstuck atlowtestcoverage.Theyhadagoal ofreaching90%testcoverage.They spent32man-yearsofQAEngineering

buildingautomatedtests.Afterthat, theywerenotmakinganyprogress towardstheir90%automationgoaland werestuckataround34%automation becausealloftheirQAEngineerswere 100%busymaintainingexistingtests insteadofbuildingnewones.

Whenitbecameclearthattheywere notbuildingtestsefficientlyenough, IDTbeganlookingintootherwaysto buildtestautomation.Tofindtheright toolforthechallenge,theyexplored andtriedoutseveraltoolsfor automatedtesting.IDTwasspecifically lookingforatoolthatwouldlet manualtestersimplementautomation, regardlessofthelevelofprogramming skills.Furthermore,thetestautomation toolhadtobeabletohandle applicationsbuiltwithawiderangeof frameworkslikeAndroid,iOS, Angular,React,ReactNative,Flutter, etc.-again,withoutrequiringthat testershavein-depthknowledgeabout thesetechnologies.

WhatIDTWanted:

LessMaintenance

IDTQAEngineerswerestuckwithtest maintenanceandcouldn'tprogress afterreaching34%oftestcoverage.

SpeedofTestCreation

IDTneededatooltobuildautomation quicklybecausemanualtestingwas takinguptoomuchtimeandresources.

KeyObjectives

Ÿ

Saveoncost

Ÿ

Increaseautomatedtestcoverage

Ÿ

Lesstestmaintenance

Ÿ bug

Eliminateunexpectedrecurring

TheSolution

IDT'smanualQAteamwasableto getfrom34%to91%inunder9 months.testRigorenabledIDTto empowertheirmanualQA workforcetobuildautomation. Moreover,eachmanualQAwas buildingtwiceasmanytestsasQA Engineerspreviouslywere,

whilestillperformingtheirmanual QAwork.Mostimportantly,they spendlessthan0.1%oftheirtime ontestmaintenancewithtestRigor

Insteadofspendingmostoftheir timemaintainingexistingtests,they nowspendamajorityoftheirtime usingtestRigortogeneratenew tests.Overall,IDThasused testRigortospeedupreleases, increasetestcoverage,andenhance theirteam'scollaboration.

Workacrossawiderangeof Ÿ frameworks

Objective Result

Cost Saving

More Automated Test Coverage

Less Test Maintenance

Elimination Of Unexpected Recurring Bugs

Minimum $576,000 Per Year

91% Automated

Less Than 0.1% Test Maintenance

90% Reduction In Bugs

NewYorkCity!Justthename makeseyessparkle,dreams biggerandeverythingmuch merrier Withanoverwhelmingamount ofopportunities,toanartist,awriter,a banker,anengineer,younameitand NewYorkhassomethinginstorefor you!

Beforewediveintotheextravagant cultureofNewYork,letusfirst understand-

Whataresomegeographical featuresofNewYorkCity?

NewYorkCityislocatedononeofthe world'slargestnaturalharbors,which extendsintotheAtlanticOcean.It

What is the history of New York City?

17th Century New York

comprisesoffiveboroughs,eachof whichextendswitharespective countryofthestate.Thefiveboroughs are-

Ÿ BrooklynortheKingsCountry

Ÿ QueensortheQueensCountry

Ÿ ManhattanortheNewYork Country

Ÿ TheBronxorBronxCountryand

Ÿ StatenIslandortheRichmond Country

ThemetropolitanofNYCmakeupthe premiergatewayforanylegal immigrationtotheUnitedStates.The

vastmajorityofpeoplepouringinfrom overtheworldhavemadeNewYorka culturalcapital,withawhopping800 languagesspokeninthecity,akindof linguisticdiversitythat'shardtofind anywhereelse.

Thecityisahometomorethan3.2 millionresidentsbornoutsidethe UnitedStates.Asof2022,theNYC metropolitanareahadproducedan estimatedgrossmetropolitanproduct ofover$2.1trillion,toppingthelist worldwide.Withthisestimateinmind, thecityalsohousesthehighestnumber ofbillionairesandmillionairesofany cityintheworld.

The Dutch founded their rst permanent trading post

The rst black slaves arrived, who played a major role in forming the colonies.

Peter Minuit bought Manhattan from the Native Americans.

A Wall was built to protect New Amsterdam, across Manhattan Island. The street next to it was call The Wall Street.

Giovanni da Verrazano discovered New York Harbor

Henry Hudson sailed up the Hudson River

The English arrived in New York.

18th Century New York

Bythistime,NewYorkhadalmostdoubleditspopulation,andthemainindustryinthecitywasthatofmilling.

The New York Gazette, the rst newspaper began its publication.

1725

1732

The rst theatre in New York was opened

19th Century New York

1754

1784

Kings College (Now Columbia University) was founded. The Bank of New York was founded.

1789

1792

George Washington took his presidential oath at Federal Hall. Trading in stocks and shares took place in and around Wall Street.

1820

The rst line of New York Subway was opened.

1904

1826

New York became the largest city in the USA with a population of 123,000. Washington Square Park was created.

New York University was founded.

1831

1845

New York City Police Force was founded.

Madison Square was opened.

1847

1851

The New York Times began publication.

1886

The Statue of Liberty was dedicated by President Grover Cleveland

First telephones were installed in NYC

1878

1872

Bloomingda le's was founded.

Frederick Law Olmsted and Calvert Vaux created Central Park.

1858

1858

Macy's was opened

WhatisthestorybehindTheStatue ofLiberty?

“We will not forget that Liberty has here made her home; nor shall her chosen altar be neglected."

—PresidentGroverCleveland, acceptingtheStatueofLibertyon behalfoftheU.S.,October28th,1886

byFrancetotheUSAasanemblemof strengtheningfriendship,andalsoasa staunchsignoftheirmutualwishfor liberty

Overthemanyyears,ithasevolved intosomuchmore.Itisalsoregarded astheMotherofExiles,whostands strong,welcomingthemillionsof immigrants,asanepitomeand embodimentofempathy,hopeand opportunityforeveryonewhoisin searchofabetterlifeintheUSA.

TheStatueofLibertystandstallinthe UpperNewYorkBay,representingthe universalsymboloffreedom.The StatueofLibertywasoriginallygifted RepresentingthespiritofAmerica itself,thestatueexcitesthedesirefor freedominpeopleallovertheworld.

Hereareafewinterestingfactsabout TheStatueofLibertyyoudon'twantto missouton-

Ÿ TheStatueisinspiredbyaRoman Goddess,Libertas-goddessofliberty.

Ÿ LadyLibertyoriginallywasbrownin color,beingmadeoutofpurecopper However,after1900itbeganto developagreenpatinaduetothe oxidation.

Ÿ TheStatueofLibertyusedtobea lighthouseandguidedshipsinNew York'sharbor

Ÿ LadyLibertyhasbeenstruck600 timesbyalightningbolt,butnoneof theboltshavecausedanykindof severedamagetoit.

Ÿ ThecrownofLadyLibertybears7 spikeseachrepresentingtheseven oceansandcontinentsoftheworld.

TheWallStreet-What'stheStory behindtheChargingBull?

TheChargingBullortheBigBullon theWallStreethastodaybecomethe universalsymboloftheAmerican stockmarketanditsbigbusiness.Itis alsooneofthemostvisitedand popularsightsinthecity.Touristspour infromaroundtheworldtoseethis bronzebeast.

TheChargingBullsculpturewas createdbyanItalian-Americanartist, ArturoDiModica.DiMonicacameto NYCinthe70s,andbeinginspiredby thecity'senergyheopenedastudioon

GrandStreetinthemoderndaySoHo.

DiMonicastartedworkingonthebull afterthestockmarketcrashof1987, wherehefeltheowedsomethingtothe Americansforsograciouslyaccepting himandsupportinghiscareerasa sculptor.

Hepaidawhoppingsumof$360,000 ofhisownmoneytobuildthe ChargingBull.WiththeChargingBull, hewantedtoinspirepeopletocarry throughhardtimesandcelebratethe consistencyandperseveranceofan Americanbusinessprofessional.He chosethebulltorepresenttherising marketandathrivingeconomy,which everybodywasfightingforafterthe bigcrash.

WhatistheBestTimetoVisitthe Bull?

Unliketheothermonumentsofthecity, forexampletheStatueofLiberty, ChargingBulldoesnothaveanytickets andhasano-costadmission.TheBull standsinthemiddleofthestreet,soyou canveryeasilyvisititanytimeofthe day

Bymid-day,youcanfinddozensof peoplelinedupinfrontforasnap.So,if youwanttogazeattheBullwithout anyonepesteringtomovealong,you willhavetoshowupearlyinthe morning.

ATraveler'sTip-

Wintercanbeagoodtimetovisitthe Bull.Owingtothesnowy,chillydays youcanfindfewerpeoplearound.And ifyouarelucky,youcanalsofindthe Bullcoveredinablanketofsnow!

AlwaysToppingtheLists-

HereiswhyNewYorkCityisalways onthe'TopCitiestoLiveIn'listsIt'sDiversity

NewYorkisregardedasoneofthemost diversecitiesintheworld.Thecityis alsosometimesreferredtoasThe MeltingPotbecauseofthenumberof immigrantsmovingherefromaround theworld.

Itsdiversityiseasilyreflectedinits food,art,music,cultureandthe neighborhoods.

HereisafunthingtodoinNYC-

YoucanvisittheTenementMuseumand exploreNYC'simmigrationhistory.You willbeabletovisitthe19thcentury tenementbuildingandlistentothe storiesoffamiliesthatlivedthere.

TheDeliciousFood

Youask'WhyisNewYorksofamous?'

Theanswerisincompletewithoutatour tothelocalculinaryculture.

NYSisafoodie'sparadise,mostly becauseofitsgloballyinspiredcuisine andalsoaheavyinfluencebymany culturesofthecity.

WonderingwhatfoodNYCisfamous for?SomeofNewYork'smostfamous foodsincludetheclassicslikethatof NewYorkbagels,NewYorkpizza,and theNewYorkcheesecake.

Becauseofitsmulticulturalnature,it alsohousesauthenticcuisinesacross theglobe.Tonameasingleplacetotry amazingdisheswouldbehard,butyou canvisittheQueensNightMarketin Queens.Inthisopen-airweekend market,youcantryfoodfrommore than100localvendors.

Smorgasburgisanotherweekend marketgenerallyfoundinBrooklyn, Manhattanandafewotherplaces.If youareinthemoodtocruisearound, enjoybeautifulsceneryoftheNew YorkCity,whileenjoyingPhilly cheesesteaks,Chinesebaobuns, Filipinostreetfood,Indonesianrice bowlsandsomuchmore,The Williamsburglocationwouldsuityou thebest.

NewYorkisalsofamousforsomeof thebestandthemostuniquerestaurants intheworld.LikeCaféSerai,where youcantastetheReubenMomos,the traditionalTibetandumplingswitha NewYorktwisttotopitoff.

Therealsoareanumberoffoodtoursin NYCwhereyoucanbeanaudienceto thestoriesofdifferentneighborhoods throughfood.Someoftheminclude-

Ÿ NYCGreenwichVillageItalian FoodTour

Ÿ NewYorkCityLowerEastSide Culture&FoodTastingsTour

Ÿ Chinatown&LittleItalyFoodFest

TheMuseumsofNewYork

NewYorkhostssomeamazingand world-classmuseumsandmanyof themhaveafreeentry.

Ÿ MetropolitanMuseumofArt

Ÿ AmericanMuseumofNatural History

Ÿ MuseumofModernArt

Ÿ WhitneyMuseumofAmerican Artand

Ÿ GuggenheimMuseum

Thesemuseumshavethemost impressiveandawesomecollections ofartandotherhistoricalartifacts.

Broadway-ACelebrationofArt

OneofthemainreasonswhyNew Yorkissofamousistheincredible showsonBroadway!

NewYork,withtheculturallyrich anddiversevisualandperforming artsscene,isthemostcelebrated destinationsfortheatreglobally. Broadway'sstageshaveheld countlessplaysandmusicalsand someofthebestperformershave gracedthestage.

Here'satipifyoulovetoursdearly-

YoucanbookaBroadwayTheaters &TimesSquarewithaTheater Professionalexcursionanddivedeep intothehistoryandcultureof Broadway.

TheExtravagantHolidays

Therearejustafewothercitiesin theUnitedStatesthatgoalloutto celebratetheholidaysasNewYork.

ThanksgivinginNewYorkCityisa bigfestival.Macy'sThanksgiving DayParadeservesasanunofficial starttotheholidayseason,andthe tinkerlightscomeoutdecoratingthe

citywithwidesmilesandahappy spirit.

Andthencomesthebiggestfestivalof thecity-Christmas.Wehaveall watchedHomeAlone-LostinNew Yorkamilliontimesduringthe holidays,andhavebeenmesmerizedby thebeautyofthecity.Itissomething yousimplycan'tmiss.Thebeautiful windowdisplays,eventsinthecity, decorations,everylittlethingtakesthe atmospheretoanotherlevel.Watchthe cityturnintoatruewinterwonderland aroundChristmas.

Architecture

Amoderncitywithbusybrokersand aspiringstudents,youwouldthinkitis hardtofindtimetositandappreciatea beautifulbuilding.Buttheglass skyscrapers,silhouettesofsomeofthe mosticonicbuildingsliketheEmpire StateBuildingandtheChrysler BuildingmakeforNewYork's impressiveandstrikingskyline.

Ifyouwanttogetmoreknowledge aboutthecity'sarchitecture,youcan considerthefollowingtours-

Ÿ NewYorkCityarchitecturetour

artmuseumsandthefamous BroadwayTheater.Butitslegacyofa vibrantculturegoesevenfurther

NYCisalsofamousforahappening musicscene.Fromthefunkyuptown jazzclubstothepopulardowntown punkmusichistory,NewYorkhas beenknowntobeamusichub.

Addingtothat,thecityisalsooneof thefashioncapitalsoftheworld,with itsfashionrootsdatingbacktothe 19thcentury Today,thefashionscene ofNewYorkhasevolved,wherethe cityisahosttotopannualFashion

Ÿ FlatironFood,Architecture& HistoryTour

Youcanalsolookoutforthe ManhattanArchitectureYachtCruise. Onthisspecialtouryoucansipon wineandbeersittingina1920s-style yachtandlistentothenarrationfrom theAmericanInstituteofArchitects (AIA).Thisisoneofthebestandmost soughtafterManhattanskylinetours available.

VibrantCulture

NewYorkishometoincredible culturalinstitutions,hasmesmerizing

Ÿ NewYorkDowntownArchitecture audiotour

Weeks,andalsoholdssomeof themostfamousfashiondesigner andretailerheadquartersthan anyotherUScity

VARIOUS WAYS PHISHING CAN BE STOPPED COMPLETELY

Phishing is a type of social engineering assault that attempts to steal a user's identity and personal information.Personalinformationsuchascreditcard numbersandloginpasswordsarefrequentlystolenfromusers viaemailfromaseeminglytrustworthyfakesite.Userswho areuninformedofsuchactionsaremorelikelytoclickonthe link supplied by the attacker and provide their login credentials. Once the attacker has access to the login credentials,heorsheisurgedtoengageinactivitiessuchas withdrawing funds from a bank account or creating a false identity to engage in illicit acts.Websites are also created in such a way that they look to be identical to the actual site. Nowadays, displaying one URL and diverting to another is very popular In today's world, many people choose to purchaseonline.Asthenumberofonlinetransactionsgrows every day, it's more crucial than ever to spot phishing websites.Thepaymentindustryaccountsfor42percentofall phishingattacks.

Phishinghasasignificanteffect.Lastyear,anastounding75% of firms throughout the world were targeted by phishing attempts, with 74% of phishing assaults targeting US corporations being successful. Phishing assaults can take numerousforms,butthemostprevalentisviaemail.Phishing emailssometimesspooftrustedcontacts(suchaswell-known companies or co-workers), while phishing websites frequently impersonate login portals, luring visitors into unintentionallydisclosingtheirpasswordstoacybercriminal waitingbehindthescenes.

Phishingattacksareexceedinglytoughforsecurityteamsto handle with since they rely on human mistake rather than flaws in technological defenses such as firewalls. While the riskofphishingattacksmayneverbecompletelyeradicated, thereareseveralactionsyoucantaketolessenyourchances ofbeingavictim.We'llwalkyouthroughourtoptenmethods foravoidingphishingattacksinthispost.

The first part of this list will discuss proactive steps you can taketodefendyourselfagainstphishing,whilethesecondhalf will focus on technological solutions you may employ to protectyourusersfromphishingandotheremailthreats.Let's getstartedwiththelist.

Herearewaystocompletelypreventphishingattack; Multi-FactorAuthenticationshouldbeenabled.

Turning on multi-factor authentication (MFA) or two-factor authentication(2FA),especiallyforemailaccounts,isthefirst thing you should do to reduce your risk of phishing attacks. Multi-factor authentication can be easily implemented with Office 365, Exchange and Google Workspace. MFA vastly

improves account security; stopping criminals from gaining access to accounts even if they have discovered one of your users'passwordsviaasuccessfulphishingattack.

Users must utilize a second means of authentication in additiontotheirpassword,suchasasecuritycodedelivered viaSMSorthroughanauthenticatorapp,orabiometricscan utilizingtheirdevice'sbuilt-inbiometriccapabilities,suchas face recognition or fingerprint scanners. Some firms may choose to employ smart cards to verify individuals, which reducesthedangerofphishing.MFAisrequiredforimportant admin accounts, and organizations who fail to adopt it may facepenaltiesinparticularsectors.MFAmaybeimplemented per-application,howeverthereareavarietyofMFAproviders thatallowadministratorstoconsolidateMFAadministration acrossallcorporateapps.Ourtop10MFAsolutionsguidecan befoundhere.

Strong Passwords Must Be Maintained, With Regular Updates

To defend your company against phishing, you need strong passwords.Weakpasswords,suchas"123456,"takelessthan a second to crack—using weak passwords, especially for emailaccounts,makeslifeeasyforhackers.Werecentlymet with a firm that had many email accounts stolen, allowing phisherstoaccessemailserversremotelyandsendhundreds ofphishingemailstotheircontacts.Thistypeofbreachmay beextremelyharmfultoacompany'sreputationandcanalso resultinsignificantfinancialloss—bothforthecrooksandfor compliance regulators who are cracking down on organizations that fail to implement effective password procedures.Weurgethatallemployeesinyourcompanyuse secure passwords. This may be accomplished by using a company password management system to set a strong password policy We also recommend that passwords be updatedonaregularbasisthroughoutyourfirm,suchasonce a quarter Even if credentials are obtained, they will only be used for a limited time, reducing the amount of harm a criminal may cause to your systems. Password managers or single sign-on solutions can help with this since they allow youtocentrallycontrolpasswordusagewithoutrequiringthe endusertoupdatecurrentpasswordsmanually.

EncryptPOP3andIMAPAuthentications

The POP3 and IMAP email protocols (which handle and retrieveemailmessagesfrommailservers)werenotcreated withphishingattacksinmind.Asaresult,sensitivedatasuch aspasswordsissusceptibletocyber-attackerswhenPOP3and IMAPareutilized.

Tosecureauthentications,werecommendusingSSLandTLS

encryption.Thiswillpreventattacksinwhichcybercriminals useIMAPconnectionstogetaccesstoyouremailserversand sendphishingorspamemailsfromyourdomains.

DeployStrongEmailSecurity

Moving on to paid products that may be used to safeguard your company from phishing, our top suggestion is good email security. Modern email security solutions are all focused on phishing assaults, but there are several different sortsofemailsecuritysolutionstoconsider.

SEGs screen inbound and outgoing emails for signals of malware, questionable content, or evidence of compromise, andautomaticallyprohibitthemfrombeingsentordelivered, protecting inboxes against phishing assaults. Some of these functions are fulfilled by Post-Delivery Protection (PDP) solutions, but the main difference is that they also provide internal email scanning powered by machine learning, warningbannersonsuspiciousemailcontent,andtheability forend-userstoreportemailmessagestoadministrators.Our guidetothebestemailsecuritysolutionscanbefoundhere.

Email security solutions have several advantages.They stop mostphishingassaultsintheirtracksbeforetheyreachusers' inboxes. They also check internal message content, so any linksinphishingemailsareviewedinasandboxenvironment, allowingtheusertoreadtheemailwithoutbeingexposedto malware or hazardous material. They also provide strong reportingcapabilites,soyoucanmonitorthethreatsthatyour organizationisfacing.Wehighlyrecommendimplementinga multi-layered email security solution that provides strong emailfilteringandpowerfulcontrolsinsidetheemailinbox.

SetupWebFiltering

Despite the fact that phishing assaults are most typically transmittedbyemail,therearemillionsofphishingwebpages ontheinternetthatexistonlytodeceivepeopleintohanding uppasswordsormakingfraudulentpayments.Infact,Google estimatesthattherewillbetwomillionphishingwebsitesin 2020,with46,000newonesappearingeveryweek.Phishing websites are meant to fool visitors into believing they are enteringintoalegitimateservice,suchastheirbankaccount or email client. However, by doing so, client. However, that person will be immediately handing over their private login information to a cybercriminal.Thisnot only puts corporate accounts at danger, but it may also result in catastrophic financial losses for individuals who enter their banking information Strong web filtering is a crucial step in preventing people from accessing phishing websites. While browsers attemptto prevent access to phishing domains, the sheernumberofnewsitesappearingmeansthatanextralayer

ofsecuritymaygoalongway Filteringwebsitesmighttake several forms: Phishing domains are protected by DNS filtering,butindividualphishingsitescanbeblockedviaURL filtering. This is especially effective for preventing harmful websites from being hosted on non-malicious domains. . We've put together a guide to the top DNS filtering and top web security solutions to help you find the right web protectiontosuityourbusiness'needs.

Implementrobustendpointsecurity

Finally,weproposethatyoudeployrobustendpointsecurity orantivirusprotectionthroughoutyourwholefirm.Whilethis willnotcompletelypreventyoufromphishingassaults,itwill assist to lessen their consequences. For example, if a user opensanattachmentinaphishingemailanddownloadsafile containing ransomware, a powerful endpoint security solutionwilleitherpreventthevirusfrominfectingthedevice orprohibitthedownloadaltogether.

Endpointsecuritysolutionsareinstalledoneachuser'sdevice and prevent harmful software from running. They provide administrators more control over installed programs and guarantee that devices are updated with security updates, whichisanothercrucialstepinpreventingphishingandother types of endpoint assault. The sort of endpoint security you requireismostlydeterminedbythesizeofyourcompany We advocateadoptingantivirussolutionsforsmallorganizations that can give effective cyberattack protection for individual machines. More complete endpoint protection systems, which enable higher admin controls, centralized administration,andmoregranularthreatpreventionrulesthat span the whole network, are recommended for bigger enterprises.

CONCLUSION

Withthenumberofphishingattacksontherise,thesuggested solutionwillallowuserstobrowsesafelyandconductsecure transactions It will also prevent the user's personal information from being shared. The proposed system is capable of distinguishing between authentic and phishing sites with simplicity, allowing anybody to utilize it without concern.Everyoneshouldbeeducatedinordertoreducethe numberofvictimsofsuchattacks.Internetspecialistsprovide a number of security tips that must be followed when accessing the web. Users should not open any URL link blindly to facilitate such an attack The URL must be thoroughly examined before being processed for further interactionifsensitiveinformationisrequested.

NNikemosttrustedAmericabased brand,rulesoverthesportsworldall overtheglobe.Asoflater2020the organizationhadcountof76,700 employeesworldwide.Aroundin early2020thebrandwasat89th positioninbrandfortune500list counting32billionmakingitshine asmostvaluedbrandinsportsworld.Nikeisshininginthe sportsmarketsince1964whenstartedasaSports equipment'scompany

ThisblogisacomprehensiveexaminationofNike marketingtechniques,includingtheirtargetmarket,social mediastrategy,marketingmix,digitalmarketingpresence, campaigns,andmarketingactivitiesthroughouttheongoing pandemic.

AboutNike:

In1964,PhillKnighttrackathleteandhiscoachBill BowermanfoundedNikeoriginallyknownasBlueRibbon Sports(BRS)inEugene.WithpartnershipwithJapanese shoemakerOnitsukaTigerformedBRS.Tillendof1964 theBRSsoldaround1300pairsofsportsshoesandearned 8,000.InearlytheannualnetgrossofBRSreachedupto 20,000.Laterin1966BRSopeneditsretailstoreatSanta Monica,California.Laterin1971relationshipbetween BRSandOnitsukaTigercametoanend.ThenBRSwas

newlybornwithexpansionandanewname“Nike”.Itsfirst productdesignedbyCarolynDavidsonnamedasSwooshwas usedbyNikeon18thJune1971.Inmiddleof1980Nikegot 50%shareinU.S.sportsshoesmarket.InDecemberofthe sameyearNikegonepublicandanewstorybeganinthe growthofNike.

NikehadWieden+Kennedyastheirprimaryadvertising partner.Co-founderoftheadvertisingcompanyLateDan WiedencoinedthemostfamoussloganforNike“JustDoIt” in1988Nikeadcampaign.ThroughoutthewholeyearNike expandedwitharapidspeed.ThegrowthofNikewentona rapidrate.Aroundin2013NikereplacedAlcoaandwasmade amemberoftheDowJonesIndustrialAverage.InDecember 2013Nike'sprofitroseto13%inglobalorders.Forthe budgetaryyear2018,NikereportedearningsofUS$1.933 billion,withannualrevenueofUS$36.397billion,anincrease of6.0%overthepreviousbudgetarycycle.Nike'sshares tradedatover$72pershare,anditsmarketcapitalizationwas valuedatoverUS$114.5billioninOctober2018.

MarketingStrategies:

Nikebeingaglobalbrandgainedmorepopularityjustbecause ofthequalityproducts.Beingasportsbrandaddedmore optionsforpromotionsandmouthpublicity.In1982first advertiseofNikewasaired,createdbyadvertisingagency Wieden+KennedyduringtheNewYorkMarathon.Withthis theCannesAdvertisingFestivalhonoredNikeasthefirst companytoreceivethehonortwiceofAdvertiseroftheYear in1994and2003.

Nikenowpromotesitsproductsthroughsponsoring agreementswithcelebrityathletes.Nike'sfirstprofessional athletetopromoteNike'sproductwasRomaniantennisplayer IlieNăstase.Nikehasalsosponsoredmanyothersuccessful trackandfieldathletesovertheyears,suchasSebastianCoe, CarlLewis,JackieJoyner-Kersee,MichaelJohnsonand AllysonFelix.TheunderwritingofbasketballplayerMichael Jordanin1984,withhissubsequentpromotionofNikeover thecourseofhiscareer,withSpikeLeeasMarsBlackmon, provedtobeoneofthehugebooststoNike'sglareandsales.

DigitalMarketing:

Nike'sbestofthedigitalmarketingcampaignshassomebasic aspectsincludingsomeofthebestdigitalmarketing campaignsofNike.

Nikebelievesinmarketingstrategyisbrilliantlysupportedby effectiveads.Nikedoesn'tjustselltheirproductbuttheysell aspiration.

BuildingTaglinesandStories

Nikefocusoncreatingmeaningfulstoriestobuilda loyalfanbase.Nikepromptsemotioninthecustomer through“emotionalbranding”.Carefullycraftedadsaim giverisetoparticularfeelingsandmaketheNike productsmoremeaningfulthroughtheeyesofthe customers.

FinancialStatistics

Nike'sdigitalmarketingstrategyhasbroughtsuccess. Nikeisthemostvaluableglobalapparelbrandwitha brandvalueof28billiondollarsaspertherecordsof 2018.Theyheldthelargestmarketsharewith2.8 percentin2017.Thecompany'sfinancialrecordisalso strong.Inthelastconsecutive4years,Nikegenerated over30billiondollarsinrevenue.

TargetingTargetedAudience

Nikehasaspecialtargetingstrategywhotargetsthe audiencewhoactuallyneedstheproducts.E.g.Nike believesinsponsorships.Nikepromotestheirproduct throughcelebrityathletesgraduallyleadingin approachingatargetedaudiencecrowd.

Thebrandalwaysusescutting-edgetechnologieslike hyperadapt.Theirmissionis“Tobringinspirationand innovationtoeveryathleteintheworld”andasweall knowtheirtaglineis“JustDoIt”.Theyhaveastrong productportfolioinvariousinterrelatedbusiness segmentstoretaintheircustomersandprovidebundle productstothem.

Campaigns:

Nikeadvertisementshavealwaysdeliveredpowerful messagesthatstaywithviewersforalongtime.

Thelabel'swell-known"JustDoIt"missionstatement hasappearedinthelistoficonicadvertisementsoverthe years.Thecompanyhasearnedareputationforbeing oneofthemostcreativeadvertisersinthebusiness.

CharlesBarkley's"IAmNotaRoleModel"(1993)

TheleadingsportswearcastCharlesBarkleyinits1993 commercialwhoraisedavalidpoint“JustbecauseI dunkabasketballdoesn'tmeanIshouldraiseyourkids”. ThestatementcreatedcontroversiesinUnitesstates. Barkleywasnottheonlyonetomakethispointatthe time,buthismessagewasamplifiedthroughthisad.

TigerWoods“HelloWorld”(1996)

Withtheir"HelloWorld"promotionalvideo,theleading sportswearpresentedTigerWoodstotheworldwhenhe startedplayingprofessionallyin1996.Fewcouldhave foreseenthenhowinfluentialWoodswouldbeintheworld ofgolf,butNike'sadboldlypredictedhisaccomplishments thatwouldshortlyfollow.Theadgoneairandslowlygot morepopularityinthosedays.

Equality(2017)

Nikedeliberatelyharnessedthesport'ssupremacy,aswell asitsathletes',tofightimpairmentanddiscriminationinits February2017videoadvertisement.Thecampaignurged peopletoimplementthesportsmanshipandjusticethey witnessonthecourtorontheplayingfieldintheir everydaylives.Itwasn'tmadetoadvertiseaproduct. Instead,thelabelandtheathletesintendedtohighlighta majorsocialissueintheUnitedStates.

Thetaglineofthiscampaignwas, “The ball should bounce the same for everyone, on or off the field of play.”

LockdownandCovid19canbesaidtobetheworstyears inworldhistoryafterworldwarsandpandemics.Thevirus mademanyunrecoverabledamages.Manyofthepeople losttheirlovedones,somelosttheirjobandsomelosttheir bigset-upsraisedwithhardwork.Inthisscenariomany companiesandtheirownerscameforwardtohelppeople globally

Withthesamethoughsomecompaniesovercamethis phaseyetimpactofCovidcontinuedonmanyofthe companies.Currently,itbeenalmostthreeyearsforCovid outbreakyetcompaniesstrivinghardtocomeuptheloss baredinthoseyears.Althoughsafetywasmoreimportantat thesituationbutafterallithastobeenleftbackandstarting againiswhatneeded.ManyofcompanieslikeNike supportedcitizensandgovernmenttoovercomethephase. Nikeheldcampaignsandsessionforemployeesaddressing peopleandtheiremployeestobeawareaswellasassuring themsafetyandsecurity.Nikeaddressedtheircustomers andemployees,“Forthecontinuedsafetyandwellbeingof

COVID19Scenario:

ourteammatesandcustomers,ourNike-ownedandoperated storeswillremaintemporarilyclosedinmultiplecountries aroundtheworld.Storesinselectedlocationsareopenbased onguidancefromhealthandgovernmentauthorities.”

Conclusion:

Insummary,Nikeisthemarketleaderbecauseofitsdominant worldwidepresenceandleadership.Becauseofitsinviting environment,andunrivaledservice,acustomer'sexperienceat aNikestoreisundoubtedlyunlikeanyothersports equipment'sshop.Theirwelcoming“perfectsportsassociated atmosphere”shouldbealong-termcompetitiveadvantage. Thecompany'sretailoutletsandon-sitecollaborationshave earnedhigherresponserates,puttingtheminfrontofthepack inthematurebusiness.Asaresultofitsall-encompassing marketingapproach,Nikeenjoysastrongmarketposition.

HOW CLOUD CHANGED S

OUD COMPUTING HAS CHANGED HOW DATA IS PROCESSED AND STORED IN SERVERS

Over100zettabytesofdatawillbestoredinthe cloudby2025.Azettabyteistheequivalentofa billionterabytes(oratrilliongigabytes).In2021, clouddatacenterswillhandle94%ofallworkloads.Not onlythat,butSaaSprocedureswillaccountfor75%of overallburden.Thisindicatesthatnon-clouddatacenters areontheirwayoutandwillsoonbereplacedbyclouddata centers.

Inthesameyear,totalworldwidedatastoragewillsurpass 200zettabytes,withthecloudaccountingforaroundhalfof it.In2015,justaroundaquarterofallcomputingdatawas keptinthismanner

Theprocessingofanything,includingBigDataAnalytics, onthe"cloud"isreferredtoascloudcomputing.The "cloud"isjustacollectionofhigh-performanceservers fromavarietyofvendors.Theycanfrequentlyaccessand querymassivedatasetsconsiderablyfasterthana traditionalcomputer.

Tomakedataprocessingsimpleforconsumers,cloud computingcompaniesfrequentlyusea"softwareasa service"paradigm.Aconsoleisusuallyofferedtoaccept customizedcommandsandarguments,althougheverything canalsobedonethroughthesite'suserinterface.Database managementsystems,cloud-basedvirtualmachinesand containers,identitymanagementsystems,machinelearning capabilities,andotheritemsaretypicallyincludedinthis bundle.

HOWDATAISPROCESSEDWITHCLOUD COMPUTING

Alldataincloudcomputingiscollectedindatacentersand thendisseminatedtoendusers.Furthermore,forbusiness continuity,automateddatabackupsandrecoveryare provided;alloftheseresourcesareavailableinthecloud.

Wehavenoideawherethesematerialsofferedtousare physicallylocated.Allyouneedarefaketerminalssuchas computers,laptops,phones,andtheinternet.

Therearemultiplewaystoaccessthecloud:

1.Applicationsorsoftwareasaservice(SAAS)ex. Salesforce.com,dropbox,googledriveetc.

2.Platformasaservice(PAAS)

3.Infrastructureasaservice(IAAS)

IAASinapubliccloud

IaaSenablescustomerstoaccessinfrastructureserviceson anon-demandbasisviatheinternet.Thekeyadvantageis thatthecloudproviderhoststheinfrastructurecomponents thatprovidecompute,storage,andnetworkcapacitysothat subscriberscanruntheirworkloadsinthecloud.Thecloud subscriberisusuallyresponsibleforinstalling,configuring, securing,andmaintaininganysoftwareonthecloudnative solutions,suchasdatabase,middleware,andapplication software.

Usingacloudprovider'sinfrastructureforBigData services,givesaccesstoalmostlimitlessstorageand computepower. IaaScanbeutilizedbyenterprise customerstocreatecost-effectiveandeasilyscalableIT solutionswherecloudprovidersbearthecomplexitiesand expensesofmanagingtheunderlyinghardware.Ifthescale ofabusinesscustomer'soperationsfluctuates,ortheyare lookingtoexpand,theycantapintothecloudresourceas andwhentheyneeditratherthanpurchase,installand integratehardwarethemselves.

PAASinaprivatecloud

PaaSgivescustomerstheadvantageofaccessingthe developertoolstheyneedtobuildandmanagemobileand webapplicationswithoutinvestingin—ormaintaining—the underlyinginfrastructure.Theproviderhoststhe infrastructureandmiddlewarecomponents,andthe customeraccessesthoseservicesviaawebbrowser.Toaid productivity,PaaSsolutionsneedtohaveready-to-use programmingcomponentsthatallowdeveloperstobuild newcapabilitiesintotheirapplications,including innovativetechnologiessuchasartificialintelligence(AI), chatbots,blockchain,andtheInternetofThings(IoT).The rightPaaSofferingalsoshouldincludesolutionsfor analysts,endusers,andprofessionalITadministrators, includingbigdataanalytics,contentmanagement,database management,systemsmanagement,andsecurity.

PaaSsuppliersarestartingtoincludeBigDatatechnologies likeHadoopandMapReduceintotheirPaaSservices, removingthedifficultiesofmanagingindependentsoftware andhardwarecomponents.IndividualPaaSenvironments, forexample,maybeusedbywebdevelopersateverystep ofdevelopment,testing,andhosting.Businesseswhoare buildingtheirowninternalsoftware,ontheotherhand,can usePlatformasaServicetocreateseparatedevelopment andtestingenvironments.

SAASinahybridcloud

SaaSisasoftwaredeliverymodelinwhichthecustomer's applicationsarehostedonthecloudprovider'sservers.The consumerusestheinternettoaccessthoseapplications. SaaSuserssubscribetotheserviceonapay-as-you-go basisratherthanpurchasingandmaintainingtheirown computinginfrastructure.

SaaSisthebestchoiceformanyorganizationssinceit allowsthemtogetupandrunningquicklywiththemost cutting-edgetechnologyavailable.Automaticupdates alleviatethestrainoninternalresources.Customersmay scaleservicestoaccommodatechangingworkloads,andas

theirneedsincrease,theycanaddnewservicesorfeatures. Customerexperience,customerrelationshipmanagement, customerservice,enterpriseresourceplanning, procurement,financialmanagement,humancapital management,talentmanagement,payroll,supplychain management,enterpriseplanning,andmoreareallcovered byacontemporarycloudsuite.

Manybusinessesbelievetheymustmonitorclientfeedback, particularlyonsocialmedia.Theframeworkforthe research,aswellasthesocialmediadata,isprovidedby SaaSsuppliers.ThefinestexampleofafirmthatusesSaaS isofficesoftware.Accounting,sales,invoicing,and planningtasksmayallbecompletedwithSAAS. Businessesmaychoosetoemployonepieceofsoftwareto handlealloftheseduties,ornumerouspiecesofsoftwareto handledifferentjobs.Theprogrammaybepurchasedvia theinternetandthenaccessedusingausernameand passwordfromanycomputerintheoffice.Theycanswitch tosoftwarethatbettermeetstheirrequirementsifnecessary Everyonewhorequiresaccesstoapieceofsoftwaremaybe addedasauser,whetherit'soneortwopersonsorhundreds ofemployeesinalargeorganization.

Manybusinessesarestillconsideringwhetherornotto movetheiron-premisesoperationstothecloud.The promiseoftrouble-freecloud-basedinformationsystems remainselusiveformostenterprises.Despitethe widespreadusageofcloudtechnology,today'sdeployments aremostlynewapplicationsinprivatecloudsmaintainedby in-houseITemployees.Althoughthisisincreasingly changing,thegreatmajorityofcorporateapplicationsand infrastructureremainonpremises.ITexecutives,onthe otherhand,aretypicallyhesitanttoentrustimportant applicationstocloudserviceproviders,partlybecausethey don'tseeaclearmigrationrouteforlegacyassets,and partlybecausetheyaren'tconfidentwhetherpubliccloud servicesarereadytofulfillcorporatedemands.Theyhave reasontobeskeptical:mostpubliccloudproductslack enterprise-levelmanagementcapabilities,limited deploymentoptions,andlimitedinteroperabilitybetween on-premisesandcloudsystems.