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Intoday'srapidlyevolvingfinanciallandscape,theroleofbankingtechsolutionprovidershas becomeincreasinglypivotal.Theseprovidersarethearchitectsbehindthetechnological innovationsthatpowermodernbankingoperations,offeringalifelinetofinancialinstitutions strivingforefficiency,security,andcustomer-centricservices.
Fromrobustcorebankingsystemstocutting-edgecybersecuritymeasuresandseamlessdigital experiences,bankingtechsolutionprovidersareinstrumentalinshapingthefutureoffinance.This articleexploresthevitalsignificanceoftheseproviders,delvingintotheirtransformative contributionstothebankingindustryandtheever-growingneedfortheirexpertiseinaneraofdigital finance.
FeaturingforTheEnterpriseWorld’sthisissueofMostTrustedBankingTechSolutionProviders in2023arethestoriesofsuchcompaniesmakinganimpactinthebankingworld.
Forthecoverreadabout-
Establishedin1995, isapremierdeveloperandsupplierofAI-basedfrauddetection OrboGraph andrecognitionautomationfortheU.S.checkprocessingmarket.Processingfornearly4,000 financialinstitutions,servicebureaus,andclearinghouses,OrboGraphtechnologyisthecorescoring engineusedtoprocessbillionsofchecksandpaymentsannually
OrboGraphmostrecentlyintroduceditsOrbNetAIandOrbNetForensicAItothemarket.Bydoing so,OrboGraphexpandeditsglobalfootprintbypartneringwiththefourtopIsraeli-basedbanksin checkprocessing.
In2022,OrboGraphwasacquiredbyprivateequityfirmThompsonStreetCapitalPartners(TSCP). TSCPmanagesover4.5Binassetsandisamiddle-marketprivateequityfirmthathelpstransform already-exceptionalbusinessesintomarketleaders.OrboGraphwillseeanestimated20%growthin 2023andwillcontinuetogainmarketshareinthecheckprocessingandfrauddetectionmarket segments.
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The Enterprise World Publisher Peter J.Forthecoverreadabout-
Establishedin1995, isapremierdeveloperandsupplierofAI- OrboGraph basedfrauddetectionandrecognitionautomationfortheU.S.check processingmarket.Processingfornearly4,000financialinstitutions,service bureaus,andclearinghouses,OrboGraphtechnologyisthecorescoring engineusedtoprocessbillionsofchecksandpaymentsannually.
OrboGraphmostrecentlyintroduceditsOrbNetAIandOrbNetForensicAI tothemarket.Bydoingso,OrboGraphexpandeditsglobalfootprintby partneringwiththefourtopIsraeli-basedbanksincheckprocessing.
In2022,OrboGraphwasacquiredbyprivateequityfirmThompsonStreet CapitalPartners(TSCP).TSCPmanagesover4.5Binassetsandisa middle-marketprivateequityfirmthathelpstransformalready-exceptional businessesintomarketleaders.OrboGraphwillseeanestimated20% growthin2023andwillcontinuetogainmarketshareinthecheck processingandfrauddetectionmarketsegments.
L E A D E R S I N S P O T L I G H T
GoogleisintroducinganewfunctionalityforGoogle Workspaceusers:thecapacitytolockGoogleDrivefiles.
Duringtheperiodinwhichafileislocked,individualswith anylevelofaccesswillbeunabletomakealterations,add comments,orprovidesuggestions;essentially,thefile becomesread-onlyuntilyoudecidetounlockit.Inarecent blogpostannouncingthisupdate,thecompanyrevealedthat therolloutoffilelockingbeganinRapidReleasedomains yesterdayandwillcontinueforthenext15days.Meanwhile, usersonScheduledReleasedomainscananticipatethis featuretobecomeavailablestartingSeptember20th,witha similar15-dayphasedrelease.
Navigatingto“Fileinformation,”andselectingthe“Lock” option
Starbucksisofferingaspecialdealforfansof autumn-flavoredcoffeeeveryThursdaythroughout September,featuringabuy-one-get-onepromotion onvariousbeverages,includingthebeloved PumpkinSpiceLatte.
Methodofpreparationhadchanged
ThecoffeechainhassharedthatStarbucksRewards memberscanenjoyacomplimentaryhandcrafted fallbeveragewhentheypurchaseanotherfallthemeddrinkonThursdayafternoonsthis September Asthesummerseasondrawstoaclose, manyeagerlyanticipatethereturnofthePumpkin SpiceLatte,whichtraditionallymarkstheunofficial beginningoffall.
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Previously,restrictingaccesstoafileinGooglewasfeasible viatheGoogleDriveAPIorbyemployingfileapproval procedures—acomparablefeaturethatenablesyouto requestapprovalforadraft,lockingitagainstmodifications byanyone,regardlessoftheireditingpermissions.The notabledistinctionwiththisnewfeatureisthatyoucan convenientlylockafileatanytimebysimplyright-clicking it,navigatingto“Fileinformation,”andselectingthe“Lock” option.
DisneyandCharterCommunicationsareembroiledinacorporateconflictresultinginthelossofaccesstoallDisney-owned networks,includingESPN,formillionsofSpectrumcustomers.Inresponsetothissituation,ESPNissuedastatementtitled “KeyInsightsintotheSpectrumandDisneyEntertainmentDispute,”whichappearstobeacarefullycraftedpiecewitha clearagendatomobilizeconsumersinputpressureonChartertochangeitsstance.
Thestatementaimstoprovideclarityamidtheongoingdispute,particularlyduringasignificanttelevisionweekend. However,themessageisnotablybiased,andthisbiasisingrainedinitscontent.Consumersarelikelytodiscernthisinherent bias,asitalignswithESPN’scorporateinterests.
Disney-ownednetworksforconsumers
ESPNallegesthatCharter’sclaimsofvaluingtheircustomersarecontradictedbytheirrefusaltoacceptDisney’sproposal forextendednegotiations.SuchnegotiationscouldhavemaintainedaccesstoDisney-ownednetworksforconsumers, especiallyduringimportantprogrammingeventsliketheUSOpenandcollegefootball.
Thestatementalsodelvesintothecoreofthedispute,whichrevolvesaroundconsumeraccesstostreamingplatforms. Chartercontendsthattheincreasedsubscriptionfeessubsidizetheseplatforms.
BARRY COHEN
CHIEF EXECUTIVE OFFICER
Establishedin1995,OrboGraphisa premierdeveloperandsupplierofAIbasedfrauddetectionandrecognition automationfortheU.S.check processingmarket.Processingfor nearly4,000financialinstitutions, servicebureaus,andclearinghouses, OrboGraphtechnologyisthecore scoringengineusedtoprocessbillions ofchecksandpaymentsannually
OrboGraphmostrecentlyintroduced itsOrbNetAIandOrbNetForensicAI tothemarket.Bydoingso,OrboGraph expandeditsglobalfootprintby partneringwiththefourtopIsraelibasedbanksincheckprocessing.
In2022,OrboGraphwasacquiredby privateequityfirmThompsonStreet CapitalPartners(TSCP).TSCP managesover4.5Binassetsandisa middle-marketprivateequityfirmthat helpstransformalready-exceptional businessesintomarketleaders. OrboGraphwillseeanestimated20% growthin2023andwillcontinueto gainmarketshareinthecheck processingandfrauddetectionmarket segments.
ForfinancialinstitutionsacrosstheUS, fraudcontinuestobeonethemost difficultchallenges.Billionsofdollars arespenteachyeartocombatfraud overall; butonepaymentchannel continuestoseerampedfraud:check payments.AnarticlebytheFederal ReserveBankofRichmondtitled, “CheckFraudRunningRampant” highlightstheindustrychallenges.
Industryexpertspointtothe introductionofEMVchipsin 2014/2015asthestartingpointforthe surgeincheckfraud.Accordingtothe FederalReservereportentitled ChangesinU.S.PaymentsFraudfrom 2012to2016,thenumberoffraudulent
creditcardpaymentsrosefrom14.0 millionin2012to30.4millionin2015 andthenumberoffraudulentdebit cardpaymentsrosefrom13.7million to28.7millionin2015.Conversely, from2012to2015,thetotalvalueof checkfrauddeclined.Thefraudrate, byvalue,forchecksalsodeclinedfrom 0.41basispointsto0.25basispoints.
However,injustafewyears,thedata showsthatthefraudincreaseshifted towardschecks,exceedingcredit/debit cardfraud.Accordingtothe2020 DepositAccountFraudSurvey-whichexamineddatafrom2016-2018 --theABAreportedthatin2018,check fraudaccountedfor47%or$1.3 billionofindustrydepositaccount fraudlosses,closelyfollowedbydebit cardfraudlosses—signature,PIN,and ATMcombined—44percentor$1.2 billion.
Today,manyindustryexpertshave reportedthatcheckfraudhasincreased byover300%frompre-pandemic levels–andthereisdatabackitup:
Ÿ AuriemmaBankFraudControl Group:Checkdepositfraudisup 385%in2022.
Ÿ FinancialCrimesEnforcement Network(FinCEN):In2021, financialinstitutionsfiledmore than350,000SuspiciousActivity Reports(SARs)toFinCENrelated tocheckfraud.In2022,thenumber ofcheckrelatedSARsnearly doubledtomorethan680,000.
Ÿ FinCENhassincereportedthatin Q1of2023,financialinstitutions havereportedover185,000+check fraudrelatedSARs
Ÿ 2021AFP®PaymentsFraudand ControlReport:Checksarethe mostimpactedpaymentmethodat 66%.
Thischallengeisonlymadeworse withtheriseinmailcarrierand mailboxrobberies.AccordingtoPostal InspectionServicedata,therehave beenmorethan2,000assaultsor robberiesagainstpostalcarrierssince 2020.Themotivefortherobberiesis forcriminalseitherstealpaperchecks directlyorobtainthe“arrowkeys”to openmailboxestostealpaperchecks. Whileaportionofthesestolenchecks areuseddirectlyforcheckfraud,we areseeingariseofthesestolenchecks
andarrowkeysendinguponthedark webforsale.
BasedCybersecurityResearchGroup hasbeentrackingstolenchecksonthe darkwebstartingin2020.InAugustof 2020,thegroupobserved60darkweb channelsandrecorded1,639checksup forsaleonthedarkwebandpeakingat 8,021inJanuary2021. DavidMaimon, associateprofessorofcriminaljustice andcriminologyatGeorgiaState Universityandfounderofthegroup, notesthatpersonalcheckstypicallygo for$175onthedarkweband$250for businesschecks.Buyerscaneither purchasethephysicalchecks–where theycanperformalterationsonthe check–ortheinformationfromthe checktocreateforgeriesorcounterfeits throughdigitalsoftware.
Allthesefactorshavedrivencheck fraudtobethetopchallengefor financialinstitutions.
Thekeyissuethatfinancialinstitutions faceisthelackoftheright combinationoftechnology componentsdeployedforcheckfraud detection.Manybanksrelyon outdated,legacytransaction-based systemsand/oropticalcharacter recognitionsystems.Thesesystemsare notabletodetectmostnewcasesof altered,forged,andcounterfeitchecks. Additionally,checkdepositsatthe bankoffirstdeposit(BoFD)are particularlyvulnerableduetomobile remotedepositcapture(mRDC) throughmobilebankingapplications andATMs.
Additionally,duringtheCOVID-19 pandemic,therewasadropin customersvisitingphysicalbank branchesandanincreaseinutilization ofbankingmobileappsandATMs.To ensurethatbankingcustomerswere
abletoperformalltheirbankingneeds digitally,financialinstitutionsinvested substantialresourcestothecustomer experience.Thisenabledfraudstersto opennewcheckingaccounts–known asdropaccounts–toutilizeforcheck frauddeposits.
Whatoccursisthefraudsterisnow abletoopensanewaccountdigitally withlowerthresholdforID verification,depositastolencheckto theaccountviamRDCandATM withoutencounteringaphysicalbank employee,andtransferringfunds within24-48hoursbeforethecheck itemisflaggedasfraudulent.
Asaleaderincheckprocessingand frauddetection,OrboGraphwasan earlyadopterinleveragingartificial intelligenceandmachinelearning technologies.In2018,OrboGraph
announcedthereleaseofitsOrbNetAI technologyforcheckrecognitionand in2021,announcedthereleaseofits OrbNetForensicAItechnologyfor checkfrauddetection.Throughits OrbNetInnovationLab,OrboGraph’s Research&Developmentdepartment workeddirectlywithpartnersand clientstodevelopitstechnologyto meettheneedsofthemarket.
OrboGraphrecentlyannouncedthe releaseofOrboAnywhereVersion5.0 and5.1withmanyimageforensic improvementsincluding:
Ÿ Handwrittenandprintedpayee recognition
Ÿ Improvedcoverageforalterations
Ÿ WriterVerificationofmultiple fieldsofthechecktodetectpostal stolenchecks
Seepressreleasehighlighting OrboGraphWriterVerification TechnologyWinsBusiness IntelligenceGroup’s2023AI ExcellenceAwardforDetecting AlteredandFictitiousChecks.
“OrboGraph success is heavily reliant on our ability to provide new and innovation solutions to the industry.” Said Avikam Baltsan, Chief Technology Officer at OrboGraph. “Our partners and clients look to OrboGraph to provide them with the latest and greatest technologies to drive detection rates to exceed 90%.”
OrboGraphhasbeenapartnerinthe checkrecognitionandfrauddetection formorethan25+years,withits SeniorLeadershipteamhavinga combinedindustryexperienceof50+ years.ChiefExecutiveOfficer,Barry Cohen,hasbeenleadingOrboGraph since2007afterasuccessful5-year stintasPresidentofOrbotech,Inc.Co-
founderandChiefTechnologyOfficer AvikamBaltsanhasbeenanindustry innovatorforover28years,bringing valuabletechnicalexpertisetothe team.ChiefOperatingOfficer,Stewart Levine,joinedOrboGraphin2008, bringing20+yearsofexperience managingtechnicalgroups,anacute appreciationforthedemandsof productionenvironments,andagreat understandingoftheimportanceof relationshipbuildingwithcustomers, vendors,andco-workers.Chief StrategyOfficer,JoeJ.Gregory,has beenwithOrboGraphfor25yearsand isknownasanindustryexpert, frequentlypresentingatindustryand partnerconferences,andcontributing tonumerouspublications.
OrboGraphcontinuestopublishnew contentsuchasresearchpapers, eBooks,andblogsthroughtheir websiteandModernizingCheckFraud
DetectionandOrboNationCheck Paymentsblogs--providing industryinsights,trends,and analysistotheirprospects,clients, andtheindustry
Moreover,thecompanyhas launchedseveralinitiatives, includingthe#OrboIntelligence CheckFraudHub,acentralized resourceforprimaryandsecondary research,industrytrends,and3rd partyreports.Additionally, OrboGraphhasestablishedthe CheckFraudRoundtable--a financialinstitution-drivenseriesof organizedmeetingswherethe industrysharesexperiences,trends, andprevalentfraudusecaseswhile identifyingkeytechnological barrierswithincheckfraud.Thefirst in-personCheckFraudRoundtable wasrecentlycompletedMay22-23, 2023,inCharlotte,NC.
“OrboGraph is in a unique position within the check processing and fraud detection industry.” Said Joe J. Gregory, Chief Strategy Officer. “With our experience, knowledge, and reputation within the industry, partners and clients of OrboGraph look to us to be a strong voice for the industry.”
OrboGraphhasestablishedaunique companyculturethatprioritizes employeesatisfactionandretention. Bytreatingemployeesasfamily membersandprovidingthemwith opportunitiestogivefeedbackand shapetheirfuturedirection, OrboGraphhascreatedapositivework environmentwhereemployeesfeel valuedandinvestedinthe organization'ssuccess.Thisapproach hasresultedinaretentionratethat
exceedsindustrystandards,withmany employeesremainingwiththecompany foroversevenyears.
Inadditiontoprioritizingemployee satisfaction,OrboGraphisdedicatedto buildingandmaintainingstrongclient relationships.OrboGraph’sCustomer ServiceandAccountManagementteams areallUS-based,with24/7customer support.Whilemanycompanieschoose tooutsourcecustomerserviceoutsideof theUS,OrboGraphunderstandsthe communicationneedsofitspartnersand clients.
“We understand the needs and expectations of our clients and partners.” Said Stewart Levine, Chief Operating Officer at OrboGraph. “They don’t want a nameless person on the other end of communication. Having those one-on-one relationships where an account knows who they are working with has been key to our success.”
OrboGraphcontinuestobeatthe forefrontofinnovationforthe checkprocessingandfraud detectionindustry.Thecompanyis dedicatedtocontinuing developmentitstechnologiesto meettheneedsofitspartnersand clients,whilealsolookingto expanditstechnologycapabilities intonewmarkets.
“We’ve recently secured the contracts of five new large financial institutions,” stated Barry Cohen, Chief Executive Officer at OrboGraph. “We continue to build momentum for our existing platform, while looking at expanded workflows which are complementary to the core competencies of the company.”
Haveyoueverheardofthisphrase,“Goodvibeshappenontides”?Thisistheexactreasonwhy youshouldtakeadayouttovisitanislandandspiceupyourmood.Yourvacationlistmay includehistoricplaces,mountains,forests,etc.Butweknowyourwanderingsoulcravesa lavishstayontheislands.
SicilyinItalyissurroundedbyaluxuriousaurathatcastsamagicalspellfortravelers.Itoffersexotic floraandfaunainadditiontomesmerizingsunsetviewsandmoonlitwalksonthebeach.Inthisarticle, youwillexploreeverybasicdetailaboutSicilyinItalytohelpyouplanyournextvacation.
BeingoneofthelargestislandsofItaly,SicilyislocatedintheheartoftheMediterraneanSea.Ithas alwaysbeenwelcomingnewculturesduetoitsstrategicpositionthatenrichedthehistoryoftheisland. GreekandRomanErasarethemosticonicpartsofthehistoryofSicily.Theislandwasdeeply influencedbyGreeksettlementsandleftaspecialmarkonitscommerceandarchitecture.
Duringthatperiod,commercewasbloomingandarchitecturalpieceswereimpeccableexamplesinthe world.SomeofthemareinAgrigento'sVallediTempliandtheriseoftheRomanEmpireenhancedthe existingarchitecturalbeautyoftheisland.Sicilywasthecenterofaslaverebellioninitsancientperiod andChristianityfirstappearedhere.
Afewyearslater,ArabsandSaracensmadesignificantchangestoupgradethesocietyofSicily.During theNormandynasty,EuropeaninterferenceandgovernancebecamepartofitandtheCatholicChurch gainedsupremacyoverSicily.AllabovementionedforeigninvasionsinSicilyledtotheadditionof somethingnewinSicilyanddespiteallthedisturbancestheislandemergedstrong.
Thereissomuchtoseeanddoin SicilyinItaly.Ithasthebestplacesto visitinEurope.Hereisthebucketlist ofthingsyoucandoinSicilythatwill temptyoutohavethebestadventure there.
1.TourtheHistoricalCityof Palermo:BeingthecapitalofSicilyin Italy,Palermoisa2,700-year-oldcity thatisfullofarchitectureandculture toshowitsvisitors.Itisfamousfor streetfoodandyoucanhavea stunningwalkinthecityduringthe eveningandshopforantiquethingsto decorateyourhouse.Youcancatcha showatTeatroMassimoandvisitthe beachofMondellowhilewanderingin thecity.
2.HikeMountEtna:Itisavolcanoin thecity,highestintheEurope,andthe mostactiveintheworld.MountEtna NationalParkspansover220square milesand20townsandyouwill experiencethevarietyofbarrenareas madeoutoflava.Vineyards,woods, volcaniccraters,woods,etc.areother placestoexplorenearMountEtna.
3.DinnerinCave:PutiaDell'Ostello isarestaurantinacaveinCatania.Get atableatthecenteroftherestaurantto experienceastreamofcoldwater whilehavingahotandspicydinnerin thecave.Moreover,youcanenjoy yourfavoritedrinksthere.
4.SwiminAlcantaraGorge:Itisa quitepopularspotamonglocalsduring summer.Itoffersanadventurousclimb overtheGorgeandenjoyswimmingat thebottomofittofeelfreshand energetic.Furthermore,canyoningcan giveyouanadrenalinerushinafew seconds.
5.Visittheamphitheaterin Taormina:Theamphitheaterin Taormoniaisanabsolutelyinteresting placetovisitinSicily.Youcantakethe busfromthemetrostationandvisit someboutiquestoresthere.Ifpossible
don'tforgettowatchashowatthe world-famousamphitheatre.
6.Haveastreetfoodtour:Ifyouare lookingtotastethebestItalianstreet foodthenSicilyisthebestchoicefor you.PalermoandCataniaprovidelipsmackingstreetfooddishesfor travelersaswellaslocals.
7.WitnessthetraditionalSicilian puppettheatre:Asapartofthe UNESCOIntangibleCulturalHeritage List,youcanwitnessatraditional Sicilianpuppettheatreinalocal museum.
8.StopoverOldTowns:Beingan ancientplace,Sicilycomprisesold townslikeNoto,Modica,andRagusa. TheRagusaarchitectureisstunning, Modicaisfamousforitsraw chocolate,andValdiNotoisa UNESCOworldheritagesite.
9.Sayhellototheflamingos: FlamingosmigratefromAfricato Sicilyinwinter.Inthesaltplanesof TrapaniandSalinediPriolo,youcan enjoythepicturesqueviewofthem.
10.Scuba-divinginthecrystalclear waters:Ifyouskippedscuba-divingin Sicilythenyoudidnothingspecial there.Youmustenjoysuch adventuroussportsinthecrystalclear andwarmwatersofSicilyinItaly The AegeanIslands,Taormina,Naxos,the AeolianIslands,Lampedusa,andCapo Boeoarewaitingforyoutohave scuba-diving.
11.AdayoutinValdiNoto(Noto Valley):Itisacollectionoflovelylate BaroquetownsinsouthernSicilythat aresurroundedbythewavesofthe IonianandMediterraneanSeas.The lavishlateBaroquedécorofitspalaces isextremelyspectacular,anditwas designatedasanItalianUNESCO monumentin2002.Theregionalso revealsamoreancientpastthrough theatres,temples,andevennecropolis andprehistoricvillagesfromMagna Graecia.
Asmentionedabovethereare numerousexcitingthingstodoin Sicilyandyoucanhitinlandto exploreUNESCOsites.Toexplore theisland,youshouldbeawareof thebestplacestostayandrelax. Here,wehavegotthelistofthebest hotelsinSicilywhereyoucanenjoy thespectacularsceneryofSicily
1.LocandaDonSerafino:Youmay findLocandaDonSerafinoamong thelabyrinthofnarrowalleyways andbaroquechurchesofRagusa Ibla,aUNESCOWorldHeritage Site.Itisoneofthefinestrestaurants inSicilyandhostselegantand spaciousroomsforguests.
2.HotelVillaAthena:Ithasan astoundinglocationintheareaofthe magnificenttempleofConcordiain Sicily Thehotelishometoa300year-oldvillawhichissetinpretty landscapedgardens.Itgrantsan amazingviewofthevalleyof temples.
3.SikeliaLuxuryHotel:Ifyou wanttoexperienceabeautiful combinationofsimplemonastic architectureandastrikingmodern interiorthenSilkeliaistheright choice.Itoffersgorgeouspalm-lined viewswhilehavingastayinsleek suits.
4.BelmondVillaSant'andrea:The phrase“pieceofparadiseonthe earth”wouldhavebeenmadefor BelmondVilla.Itisafive-star propertythatfeatures71elegant roomsandittreatsguestswith freshly-madeSiciliansweets.
5.CapofaroLocanda&Malvasia: Here,eachroomopensontotheseafacingview.Thechefstreattheir guestswithasun-filledgastronomic experiencewhichisacharming mergerofsweetandsaltyfood dishes.
SicilyinItalyisoneoftheforemost escapesfortravelersthatcan contributetostunningexperiences.It makesyoulivewiththerichculture andhistorywhilemanagingyourstay atplacessurroundedbyturquoise watersofparadise.Thereareafew factsaboutthecultureyouwilllove:
●SicilianCuisine:Horseisadishthat ismorepopularthanbeefandmeatand seafoodisthemostpopularchoicefor locals.Cannoliisapopularsweetdish throughouttheisland.Ricottacheesefilledfriedpastryisanotherfamous dish.
●TheOperadeiPupi:Sicilyishome tothe'OperaofPuppets'whichis translatedastheOperadeiPupiinthe Italianlanguage.Itgeneratesromantic poemsthatbelongtothe13thcentury andPalermoisconsideredasthe greatesthuboftheatretradition.
●Festivals:Sicilyisacclaimedforits uniqueculturethatmajorlyinvolves festivals.Christmasholidaysare celebratedwithPresepeViventewhere peoplecometogetherandrecreatethe birthofJesus.Openstreetfestivals, NewYearcelebrations,etc.givethe splendidfeelofthefestiveseason.
●Sicilianlanguage:SicilyinItaly doesnothaveitslanguagehowever,it
isblendedwithArabic,Hebrew, Byzantine,andNormanlanguages.It soundsdifferentfromtheformalItalian languageswithoriginalRomanroots.
SiciliyhastheMediterraneanClimate whichisgreatfortravelersallaround theyear.Inthesummer,thereishigh temperaturethroughoutthewholeday anditisthemostappropriatetimeto hitthebeach.Duringtheautumn months,thereislowsunshineand plentyofrainfallwhichisagainagood timetovisitSicilytownandexplore historicmonuments.Inwintermonths, thetemperatureismildandhappens someoccasionalrainfall.Youcanhave aquietgetawaytoexploreSicilyin Italyduringwinter.Inshort,Aprilto Octoberisthebestseasontovisit Sicilyandhavefunwithyourloved ones.
Sicilyislikenootherislandyouwill evervisit.Here,youcanhike,swim andenjoyplentyofwatersportsonthe beachside.Ithassomethingfor everyoneasfoodiescanenjoy pistachiosandalmonds,and wanderlustscanvisitsomeofthe oldestmedievaltownsintheworld.We hopeyouenjoyedreadingourarticle andreceivedparamountinsightsabout Sicily Theywillhelpyouduringyour journeytoSicily.
Ifconveyedinanengagingmanner,goodstoriescandevelopintogreatones.AtTheEnterpriseWorld, weareonapursuittogivevoicetosomeoftheuntoldsuccessstoriesfromtheworldofbusiness.Our proficientteamhastheknackforidentifyingsuccessfulstoriesandtransformingthemintocompelling storiesthroughourprofessionalandartistictouch.This,combinedwithourprovenindustryexperience, makeourmagazinescompellingandinsightful.
Inthesebusinessstories,wecoverclientsacrossvarioussectorssuchastechnology,consulting,finance, manufacturing,healthcare,etc.Theseincludeinspiringsuccessstoriesofcompaniesaswellasbusiness leadersfromtheseverticals.FromNorth&SouthAmerica,Europe,andMiddle-easttoAfricaand APAC,weserveclientsacrosstheglobe.Theseclientsincludestartups,smallandmedium-sized businesses(SMBs),aswellaslargeconglomerates.
Wefocusonbuildingpositiveandlong-termrelationshipswithourclients.Toalignwiththeclient's visionandmission,wegiveahumantouchtoeverystorywepublish.Ourteamprioritizesthe promotionofservicesandproductsofclientsthroughourreader-friendlyplatform.Ourexperiencein storytellinghelpsusconnectwiththefeaturedleaders/companies,helpingthemachievesteadyorganic growthwithouthavingtoinvesttoomuchtimeormoney
Wealsokeepinmindouravidreaders.Throughtheseneatly-depictedbusinesssuccessstories,weaim toinspiretheyoungergenerationtopursueentrepreneurshipandbusinessasalucrativecareeroption. Moreover,throughourexclusivesection'TheEnterpriseDiary',weprovidereaderswiththemuchnecessarymarketinsightsandtrendsfromthebusinessworld.
Keep reading our magazine to get inspired and stay up-to-date with everything business!
1984 Lenovowasofficiallyfounded.Onthesameday,itgottheChinesegovernment’sapproval.
Lenovo’sorganizationalstructurewasestablishedjustaftertheChineseNewYear.Inthesame year,LenovostartedmanufacturingitspersonalcomputersunderthebrandnameThinkPad.
1985
LenovowasknownasLegendatthetime.Thisyear,thecompanybecamepubliclytradedaftera $30mmillionUSDHongKongIPO.ManyanalystshadpositivethoughtsonLenovobeforethe IPO.Onthefirsttradingday,thecompanystockpricehitahighofHK$2.07andclosedinon HK$2.00.
LenovousedtheearningsfromthisofferingtofinanceitssalesofficesinEurope,NorthAmerica, andAustraliatoexpanditspresenceandmakeitsproductionanddevelopmentbetter.Inaddition, theofferingswerealsousedtoincreasethecompany’sworkingcapital.
Forthefirsttime,thecompanybecamethemarketshareleaderinChina.Becomingamarketleader inthesameyear,thecompanystartedsellingitsownlaptops.
2000
1996
ALenovocomputer,Tianxi,wasreleasedin1998.Itwasdesignedtomakecomputeraccesseasy forinexperiencedChineseconsumersalongwithaccesstotheinternet.Theinternetaccessfeature wasenhancedbyabuttonthatinstantlyconnecteduserstotheinternetbyopeningthewebbrowser.
TheTianxiwasco-brandedwithChinaTelecomandcamewithoneyearofInternetservice.The Tianxicametolifeafteranintensive2yearsofresearchanddevelopment.Itsvisualswerepastelcolored,ithadashell-shapedcaseandaseven-portUSBhubunderitsscreen.ItwasthebestsellingcomputerinChina’shistorywithmorethan1,000,000unitsinthisyearalone.
In2000,thecompanyalsointroduceditsThinkPadline-upoflaptops.
LenovoacquiresIBM’sPCdivision,whichalsoincludesThinkPad.Thiswasamovethathelped LenovoestablishitselfasamajorplayerintheglobalPCmarketandhelpedthecompany expanditsreachoutsideofChina.
2005
2006
LenovorelocatesitsheadquartersfromBeijingtoNewYork.AfterarestructuringthatfollowedLenovo’s IBMpurchase,thecompanywasthethirdlargestmanufacturernexttoDellandHewlett-Packard.
InMarch2006,thecompanyannounceditsplanstoshiftitsheadquarterstoRaleigh.Thecompanywas alsocuttingjobsof5%ofitsemployees,whichisaround21,000people.
Lenovosolditssmartphoneandtabletdivisionin2008for$100millionUSDtofocuson personalcomputersandlaterpaid$200millionUSDtobuyitbackinNovember2009.
Themobiledivisionwasalreadyranked3rdinunitshareinChina.
Thisyear,LenovoTechnologysponsoredthe2006OlympicWinterGamesheldinItaly’sTorino,with 5,000desktopPCs,350servers,and1000notebookcomputerssupplied. LaunchedthefirstLenovo-brandedPCsworldwide. 2009
2010
Thecompanyintroducesitsfirstsmartphone,LePhone.
Asofthisyear,LeGardenhadover1,000availableprogramsfortheLePhone.Similarly,LeGardenhad 2,774individualdevelopersand542developercompaniesasmembers.
LenovojoinshandswithJapaneseelectronicsfirmNECtoproducepersonalcomputers.The companiesagreedtoestablishanewcompanycalledLenovoNECHoldingstoberegisteredin theNetherlands,saidastatement.
LenovoinvestsCN¥100millioninseedfundingdedicatedtomobileapplicationdevelopment foritsLeGardenonlineappstore. 2011
NECgets$175millionUSDinLenovostock.ItwasplannedthatLenovo’sstockwouldbea 51%stakeintheventure,andNECwouldhave49%,withtheformerhavingafive-yearoption toextenditsstake.
2012
Lenovoannouncesaninvestmentof$793millionUSDintheconstructionofamobilephone manufacturingandR&DfacilityinWuhan,Hubei.Inthesameyear,thecompanybecamethe largestsmartphonevendorinmainlandChina. 2013
LenovobecomesthenumberonePCCompanyandranks329intheFortune500listoftheworld’slargest companies.Later,thecompanyacquiresCCE,oneofthetopconsumerelectroniccompaniesinBrazil. Furthermore,Lenovobecomestheworld’s#3smartphonecompany
2014
Lenovopurchasesmobiletechnology-relatedpatentsfromNECinApril2014.Later,thecompany purchasesIBM’sline-upofx86-basedserversalongwithIBMSystemxandIBMBladeCenter.
LenovorevealsitsnewlogoinBeijingwithaslogan-InnovationNeverStandsStill.Inthesameyear, thecompanysellsits100millionthThinkPadandalsobecamethenumber1PCmakerglobally
2015
LenovopartnersupwithFujitsu,andtheDevelopmentBankofJapan(DBJ)toformajointventure, whereFujitsusold51%ofitsstaketoLenovoandDBJacquireda5%stake.
LenovoandNetApppartnerupandannounceastrategicpartnershipandjointventureinChina.Asapart ofthedeal,Lenovostartstwonewstoragesystemlines,DM-Series,andDE-Serieswithacombination ofLenovohardwareandNetAppsoftware.Inthesameyear,Lenovobecamethelargestproviderofthe TOP500supercomputersglobally
2020
2018
LenovobecameapreferreddatacenterinnovationproviderforDreamWorksAnimationbeginningwith TrollsWorldTour
LenovofilesanapplicationtoissueChinesedepositoryreceipts,representingrecentlyissued ordinaryshares,tothenlistthemonShanghaiStickExchange’sScienceandTechnology InnovationBoard.
OnthesamedayofgettingacceptedbytheShanghaiStockExchange,Lenovowithdrewits applicationtolistontheexchangewiththereasonofthepossibilityofthevalidityoffinancial informationinitsprospectuslapsing.
2021
Lenovocontinuestoimproveitsprofitabilityalongwithitsrevenuefigures.
Thecampaign,onthethemeof“ForThoseWhoDo”was publishedinNovember2011.Theadsdeliveredthemessage perfectlywiththevarietyofphotosandvideos.
Theadcampaignhighlighted Lenovo’sdesignsandinnovation.It shedlightontheuniquenessoftheir productscomparedtotheir competitors.
Thecampaignshowcasesfemalegamers'negativereal-lifeexperiencesandthegamingcommunity'sbiasestowardthem.It highlightshowwomenchangetheirvoicesorhidetheirgendertoavoidharassmentandothernegativeexperiences. Additionally,thecampaignunderlinestheneedtocreateasafeandthrivingenvironmentforwomeningaming.
Lenovoisknownforits innovativeproductsat relativelyeconomicalprices thatareworthrelyingon.The brandiscontinuously empoweringpeoplealloverthe worldwithitsdiverseproducts, leadingeveryonetowarda betterfuturewithitssmart technologythatisalso sustainableinthelongterm.
Propertyinvestmentcanbeincredibly beneficial.Inthemodernage,itcanbe advantageoustohaveadiverse investmentportfolio,consistingof stocks,bonds,andotherinvestments. Thisincludesproperty.Ifyouare interestedinpropertyinvestment,be suretocheckoutinvestmentproperty manchester.
Thoughpropertyinvestmentcanbe incrediblylucrative,itcanalsobe ratherrisky.Itwillrequireplentyof hardworkandresearch.Ifyouarenew totheworldofpropertyinvestment,
Hereare5fantastictipsforproperty investment:
Beforeyoustartyourpartyinvestment journey,youneedtoensurethatyou haveafirmunderstandingofthe industry.Thiswillrequirebeginnersto startbydoingplentyofresearch.It's recommendedthatyouresearchthe followingareasbeforeyoustart investing:
Ÿ Whatpropertyinvestmentis.
Ÿ Howyoucaninvestindifferent properties.
Ÿ Thedifferenttypesofproperties. Thisknowledgecanbegainedthrough thoroughresearch,whichyoucan primarilygetfromonlineresources. Foramoreprofessionalguide,you mightwishtoconsulttheaidofa propertyinvestmentadvisor
Thelocationofthepropertyisoneof themostimportantconsiderationsin determiningwhetherornotan investmentisgood.Toensurethatthe propertyisaworthwhileinvestment, youneedtoresearchwhetherthe neighborhoodisdesirable.
Desirableresidentialneighborhoodswill likelybelocatednearrestaurants, schools,spotsofnaturalbeauty,and otherfacilities.Meanwhile,business propertiesshouldbelocatedinpopular areas.
Propertyinvestmentcanbeincredibly beneficial.Inthemodernage,itcanbe advantageoustohaveadiverse investmentportfolio,consistingof stocks,bonds,andotherinvestments. Thisincludesproperty.Ifyouare interestedinpropertyinvestment,besure tocheckoutinvestmentproperty manchester.
Thoughpropertyinvestmentcanbe incrediblylucrative,itcanalsoberather risky.Itwillrequireplentyofhardwork andresearch.Ifyouarenewtotheworld ofpropertyinvestment,
Hereare5fantastictipsforproperty investment:
Beforeyoustartyourpartyinvestment journey,youneedtoensurethatyouhave afirmunderstandingoftheindustry This willrequirebeginnerstostartbydoing plentyofresearch.It'srecommendedthat youresearchthefollowingareasbefore youstartinvesting:
Ÿ Whatpropertyinvestmentis.
Ÿ Howyoucaninvestindifferent properties.
Ÿ Thedifferenttypesofproperties. Thisknowledgecanbegainedthrough thoroughresearch,whichyoucan primarilygetfromonlineresources.For amoreprofessionalguide,youmight wishtoconsulttheaidofaproperty investmentadvisor
Thelocationofthepropertyisoneofthe mostimportantconsiderationsin
determiningwhetherornotan investmentisgood.Toensurethatthe propertyisaworthwhileinvestment, youneedtoresearchwhetherthe neighborhoodisdesirable.
Desirableresidentialneighborhoods willlikelybelocatednearrestaurants, schools,spotsofnaturalbeauty,and otherfacilities.Meanwhile,business propertiesshouldbelocatedinpopular areas.
Inparticular,youshouldaimtoinvest inup-and-comingareas.Thisrefersto areasthathavewitnessedanincrease inpopularity.It’simportanttoresearch whethertheareaisup-and-coming,as thiscanbechallengingtopredict.
Beforebuyingapropertyinanarea, youshoulddoyourresearch.Thiswill includeresearchingthecompetitionin thelocation.
Thereareafewdifferenttypesof propertiesthatyoucaninvestin. Differenttypesofpropertieswillbe associatedwithdifferentadvantages anddisadvantageswhichshouldbe consideredwhendeterminingwhether ornottheseinvestmentsareagood choice.
Residentialpropertiesaregreatfor renting.However,youcanalsouse themasvacationpropertiesifdesired. Meanwhile,commercialpropertieswill bebestsuitedtobusinessesthatwish tousetheproperty.
Whenconsideringthetypeofproperty, youalsoneedtoconsideritsstate. Thesecategoriescaninclude refurbishedproperties,new-build properties,andoff-planproperties. Anoff-planpropertyreferstoa propertythathasnotyetbeenfinished. Asaresult,itwillstillbeinthe
constructionphase.Anadvantageofthis propertyvarietyisthatyouwilloftensave money Yet,anadvantageisthatyouwon'tsee thepropertybeforeinvestinginit.
Refurbishedpropertieshavebeenpurchasedand renovatedtogiveitamoremodernaesthetic.It canbecostlytorenovateaproperty,thoughthis canmassivelyincreaseitsvalue.Finally,anewbuildisapropertythathasbeenrecently finished,namelywithinthelastcoupleofyears.
Partofthereasonwhypropertyinvestmentisso riskyisbecauseofthehighcostsassociated withit.Thiswillincludenotonlytheupfront costofthepropertybutalsoadditionalcoststhat youmaynotrealize.Thiscanincluderegular maintenanceoftheproperty,utilitybills,and legalfees.
Topreventyourselffromoverspendingona property,itisadvisedthatyoucreateadetailed budgetplan.Whenconsideringaninvestment, youshouldresearchallofthedifferentcoststhat youwillneedtocover
Ensurethatyouaddalittleleewayfor unexpectedexpenses.Iftheseexpensesaretoo substantial,youmightwanttoreconsiderthe investment.
Lastbutnotleast,youneedtoweighupthepros andconsofpropertyinvestmentwhen consideringdifferentopportunities.Additionally, youshouldtakestepstominimizetheserisks wheninvestinginproperty.Someoftherisksof investinginpropertiesinclude:
Ÿ Fluctuatingprices
Ÿ Irresponsibletenants
Ÿ Unexpectedcosts
Bytakingtheserisksintoaccount,youcan ensurethatyourinvestmenthasthebestchance ofsuccess.Iftherisksforaparticular investmentaretoosubstantial,thisisan indicationthattheinvestmentmightnotbeideal foryou.
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Attrial,expertwitnessesmustbeabletoclearly explaincomplexscientificconceptswhile answeringanyinquiriesfromopposingattorneys andthejudgeorjury ToReadMore...
Inrecentnews,U.S.regulatorshavereacheda significantsettlementwithDollarTreeInc.,the companybehindDollarTreeandFamilyDollar stores.Thissettlementaimstoenhanceworker safetyacrossthousandsofbargainstores throughouttheUnitedStates.TheDepartmentof Laboridentifiedvarioushazardsinthesestores, includingblockedexits,unsafematerialstorage, andimproperaccesstofireextinguishersand electricalpanels.Thesehazardsexpose employeestopotentialslipandtripaccidents, whichisaverycommonworkplaceinjury accordingtoattorneyswhospecializeinworkers’ compensationcases.ToReadMore...
Backinsecondaryschool,therewasa chapteronBostonTeaPartyinhistory, aneventthatplayedasignificantrolein theAmericanRevolution.That’sallI knewaboutBostonuntilIgrewupand learnedmoreaboutthecity Thankstoa plethoraofpopularandhistoricplacesto visit,Bostonhasbecomeaprime attractionfortouristsacrosstheworld.If youarealsoplanningtovisitBostonin thenearfuture,youmustbesearching forthebesthotelsforacomfortablestay Tohelpyoufindthebestone,wehave comeupwiththe10besthotelsin DowntownBostoninthisblog.
Rating:4.4Stars
Amenities:Indoorswimmingpool, Facilitiesfordisabledguests,Rowes WharfSeaGrille
Specialties:Cityview,Harborview, LocalSeafood
NearbyAttractions:FanPierPark, NewEnglandAquarium,Computer HistoryMuseum
Prices:US$221pernight
Ifyouarelookingforthemostluxurious hotelsinDowntownBoston,Hyatt RegencyBostonisthebestoption.Itis anaward-winningrestaurantcomprising themostadvancedfacilitieslike personalizedmini-barservices.Thehotel offers24-hourfrontdesksforits customers.
Rating:4.2Stars
Amenities:Self-parkingonsite, ConferenceRooms,24-hourfitness centre
Specialties:Pet-friendly,Children’s games,Multilingualstaff,Coffee-based recipes,Gourmetcuisine
NearbyAttractions:WinthropSquare, OxfordPlacePlayground,CopleyPlace, OldStateHouse
Prices:US$292pernight
TheGodfreyHotelisamongthe4-star hotelsinDowntownBostonthat occupyaglamorousbuildingon WashingtonStreet.LoganAirportis just4kmawayfromtheGodfreyHotel andyoucanleveragepublictransport atDowntownCrossingandParkStreet. Moreover,complimentarybreakfast andWi-Fiservicesareavailableatthe restaurant.
Rating:4.6Stars
Amenities:Meeting/banquetfacilities, Allergy-freeroom,Swimmingpool toys, Sunloungersorbeachchairs
Specialties:Privateparking,Nonsmokingrooms,Grana,Board games/puzzles
NearbyAttractions:JennyPlaza, AngellMemorialSquare,Rooftop Greenery,BenjaminFranklinStatue
Prices:US$321pernight
A5-starnewlyrenovatedandoneof themosthistorichotelsinDowntown Boston,TheLanghamwasearlier knownastheFederalReserveBank. Eachroomconsistsofa50-inchLED HDTVwith24-hourstreaming capabilities.AnItalianfamily-style specialfoodispreparedatGrana,the newclassicrestaurantlocatedinthe grandhalloftheformerFederal ReserveBank.
Ratings:4.6Stars
Amenities:Indoorswimmingpool, Fitnesscentre,andSpa
Specialties:Aujourd’huilounge, Familyrooms,Freetoiletries, Bathrobe,On-sitediningattheBistro Lounge,Streetbar
NearbyAttractions:TheBoston OperaHouse,ArlingtonStation,Public Garden,FreedomTrail
Prices:US$321pernight
FourSeasonsHotelislocatedwithin stepsfromtheBostonCommonand thePublicGarden.Itissituatedinthe guest’sfavoritepartofBostonandyou canhavethemostamazingcityview fromthere.Thehotelistheperfect baseforexploring“America’sWalking City,”astopattractionsarejustafew stepsaway.
TheRitz-Carlton
Rating:4.5Stars
Amenities:Children’stelevision networks,Entertainmentstaff,Pool Specialties:Sophisticateddining, Seafood,Personalizedexperience
NearbyAttractions:Wirelessinternet access,CopleySquare,TheFreedom Trail
Prices:US$239pernight
A5-starhotel,TheRitz-Carltonis locatedinastrategicareaofBoston Citywhereyoucanfindfamoustourist attractionsafewstepsaway. Furthermore,youcanenjoymassages, bodytreatments,andfacialsatthe hotel’sspecialspa.Thehoteltakes utmostcareofthevisitorsasthe propertyiscleanedwithdisinfectants andisconcernedaboutsocial distancingaswell.
BostonOmniParkerHouseHotel
Rating:4.1Stars
Amenities:FreeWi-Fiandwired internet,MP3docks,Coffeemakers, Laptop-compatibleservices,24-hour gym,Conferencespace,Valetparking Specialties:On-sitedining, Connecting/adjoiningroomsavailable
NearbyAttractions:QuincyMarket, TDGarden,NewburyStreet, BeantownPub,TheLastHurrah
Prices:US$449pernight
Ifyouarewillingtotastelocalfood likeBostoncreampieandtheParker Houseroll,OmniParkerHouseHotel
canbethebestoptionamongother hotelsinDowntownBoston.Thehotel wasbuiltin1855,probablyoneofthe oldesthotelsinDowntownBoston.Its advancedfacilitieslikeanindoor personalizedpoolcancraveyouto extendyourstayhere.
TheVerbHotel
Rating:4.4Stars
Amenities:Cablechannels,Coffee machine,Refrigerator,Daily housekeeping
Specialties:Privateentrance,Ironing facilities,Heatedpool,Pool/beach towels,Sunterrace,Safetydepositbox
NearbyAttractions:BackBayFens, GastonSquare,HigginsonCircle, ForsythePark,Charlesgate
Prices:US$350pernight
TheVerbHotel,anurbanhotelis locatedinBoston’sFenway neighborhoodwhereyoucanexplore unforgettableovernightdestinations.It providesluxurioustrailerswithplush bedsandrelaxedsittingareas.The lavishamenitiesoftheVerbHotelare designedtoreflecttheadventureoflife ontheroad.Ittreatsgueststoan“allaccesspass”byprovidinganoutdoor experienceintheheartofthecity.
Rating:4Stars
Amenities:Boardgames,Puzzles, Blackoutcurtains,Walk-inshower, Allergy-freeroom
Specialties:Landmarkview,City view,Localfood
NearbyAttractions:FenwayPark, Chinatown,BostonCommon,Art Galleries,Theaters,Finedining,Beach
Prices:US$430pernight
MoxyBostonDowntownprovidesan extraordinaryexperienceforitsguests. Thehotelissituatedatthecentrestage ofalltheenjoymentfacilitiesin
Boston.Youcanwhoopitupwiththedelicious signaturecocktailanddinnerattherestaurant andcontinuewiththenightlifeinthecity
BostonParkPlaza
Rating:4.1Stars
Amenities:VIProomfacilities,On-demand files,FlatscreenTV,Iron,andBanquetroom Specialties:Taxiservices,Conferencefacilities, Businesscentreswithinternetaccess,Pet friendly
NearbyAttractions:WangTheatre,Shear Madness,MakeWayforDucklingStatues,Blue ManGroup
Prices:US$296pernight
BostonParkPlazaisamongstthemostluxurious hotelsinDowntownBoston.It’shistoriccharm andcontemporaryeleganceawaittowelcomethe touristsandtakecareoftheiraccommodation facilities.WiththehelpofUS$100millionin renovations,thelandmarkhasbeenfullyrestored tocherishitslavishpresenceinthecity.
Rating:4.3Stars
Amenities:Paidpublicparkingon-site,Bicycles available,ATMonsite,Umbrella,Rooftop terrace,Outdoordiningarea,Vendingmachine, Firstaidkit
Specialties:LocalSeafood,BeachsideView, WaterGames
NearbyAttractions:Grill23&Bar,Thinking Cup,Mike&Patty’s,Ostra
Prices:US$446pernight
RevereHotelhasbeenshapedbylocalculture andtheindependentrebelliousspiritofBoston.It isacommondowntownrefugefortouristswho wanttoimmersethemselvesinthelocalculture andtaketheadventurousandauthenticfeelofit. Itsbedsareextremelycomfortableandthe commonareaisalsocozy
Tourismisincompletewithouthospitality services.Youmayenjoyvisitingthousandsof places,butwithoutagoodhotel,yourjourneyis neveraccomplished.Ifyouareeverplanningto visitBostonCity,wearesureourblogwiththe besthotelsinDowntownBostonwillhelpyou.
Inaworldwheretheaverageconsumerattentionspanislessthan10secondsentrepreneursandbusinessownersneedtostep uptheirmarketingcampaigns.Thisisessentialbecauseconsumerstodayreceivetonsofmarketingcontentfromdifferent businesses.Hence,youneedtocomeupwithbetterideasonhowyoucanadvertiseyourbusinessandgettheattentionofthe consumers.
Let'stakeaquicklookat5tipsonhowtoadvertiseyourbusinesseffectively.
Mostconsumerstodayarepresentonline.Hence,youmusthaveabusinesswebsitewhichisengagingandresponsive.This allowsyourconsumerstoknowmoreaboutyourbusinessbyadvertiseyourbusinessandtheproductsandservicesyouoffer. Tobeginwith,youneedtohiretherightprofessionalstohelpyouwithwebdesignservices.Youcanchoosefromthetop10 webdesignservicesfirmsthatyouwouldhiretoensurethatyoucanhaveawell-designedanddevelopedbusinessportalfor yourcustomers.
Havingagoodbusinesswebsitehelps.However,youalsohavetoincorporateblogsintoyourbusinesssite.Thisisessential becausebloggingisimportantformarketingandSEO.Consumerstodayaredatahungryandthereforetheyprefertoread moredataanddetailswhichwouldhelpthemmaketherightchoice.Havingablogonyourbusinesssitewhichsaysmore aboutyourproductsandservicesinstilsfaithandloyaltyinyourbrand.Italsoincreasesonlinevisibilitywhenyouusethe rightkeywordsandalsodrivesengagementandbrandawareness.Youcanalsouseabusinessblogtoeducateyourcustomers andbuildmarketauthority
Ifyouarenotusingthepowerofsocialmediayouare losingoutonmanypotentialcustomers.Mostpeopletoday areonvarioussocialmediaplatformslikeFacebook, Twitter,Instagramandsoon.Tappingthepowerofsocial mediaallowsyoutoreachouttovariouspotential customerswhodon'tknowmuchaboutyourbusinessand brand.Withtherightlevelofengagement,youcanalso updateyourcustomerswithvariousupcomingproductsand servicesandeventsrelatedtoyourbusiness.Hence,you shouldneverunderestimatetheimportanceofsocialmedia inbusinesscommunication.However,youneedtohavea socialmediastrategywhichwouldallowyoutooptimize yourresourcesandbudget.
Itisestimatedthatmoreconsumerstodayprefertowatch videosthanreadcontent.Hence,youcanutilizethepower ofvideomarketingwhereyoucanputforwardyourproduct andservicescreativelyandinnovatively.Ifyoudon'thavea bigbudgetyoucanuseyourGoogleaccountandstarta YouTubechannelwhereyoucansharemoredetailsabout
theproductsandservicesyouoffer.Thisisagreatwayto reachouttonewpotentialaudiencesandexpandyourmarket base.Youcanalsoincorporateinfluencermarketingstrategies onYouTubeandusereviewswhichwouldhelpyoureachout tomorepeopleandimproveonlinebusinessvisibility
Whenyouwanttotryold-schoolmethodsyoucanusereferral promotiontechniques.Thisallowsyoutousetheloyaltyand experienceofyourexistingcustomerstogetyoumore business.Usingthereferralpromotionmethodyoucanlet yourcustomerssharetheirexperiencesandinsightswiththeir friends,colleaguesandacquaintances.Thisbuildsachainas morepeopleconstantlypromoteyourbrandthroughword-ofmouthpublicity Youcanrewardyourcustomerswith coupons,gifts,pointsanddiscountswhichwouldletthem knowthatyouappreciatetheirkindgesturetohelpyouwith businesspromotionandadvertisement.Thisarefewwaysto advertiseyourbusiness.
