Most Trusted Business Consulting Service Providers - 2022

Seager|ManagingPrincipal

Tara

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From Editor’s Desk

Businessconsultingisnotjustgivingadvice,it'smorethanthat.

Businessmanagementconsultingcomprisesabroadrangeoffunctionalities,varyingdependingonthekindoffirm. Inadynamicworldsuchastoday's,whereeveryminuteischaracterizedbysomechange,itispertinenttobeupto date.Atthesametime,itisimportanttoplanorhaveastrategyandtakeadvantagetothemanytechnological advances.

Abusinessconsultanthelpsyouachievethatefficiently.

Featuringfor thisissueof arethe TheEnterpriseWorld's MostTrustedBusinessConsultingServiceProviders storiesofsuchcompanies.

ForthecoverreadaboutAllyprovidesdeepcapabilityinorganizationaleffectiveness,changemanagement,branding,communications,and learningconsulting,forprogram,technology,andculturalchangeinitiatives.Ally'sstrengthisinpurposefully executingchangeandtransformationsolutionsthatdeliverrapidpeople&processimprovementresultsforavariety ofglobalinitiativesacrossvariousindustries. InanexclusiveinterviewwithTania(Riahi)Amar,let'slearnmoreaboutCXPConsulting.

“AllySolutionsGrouparecommittedtohelpingourclients'changethewaytheywork,lead,andperform.”

AtCXPconsulting,theteamworksmostlywithCEOswhowanttotaketheircompanytothenextbusinesslevel, whethertheyneedtoraisefunding,expandintonewgeographiesornewverticalmarkets,orlaunchanewproduct. Theseexecutivesunderstandthattoleadasuccessfulleapaheadtheyneedtodelineateastrongbusinessstrategy andimplementiteffectively

AccelInformationTechnologypridesitselfonhavingaconsistentrecordofeffectivelyadministeringmultiple implementations.Accelisapreferredpartnerforsecuritycomplianceandaudits,networksecurityanddatacenter design,andtechnologycertification.IthasestablishedfootfallsinFujairah,Dubai,Bangalore,andLondon,besides headquartersinAbuDhabi.

AccelInformationTechnologystrivesto“drivemaximumvalueforitsclients'ITinvestments.”Ithasthe operationalexperiencetoprovideallkindsoftechnicalsupport.

AllySolutionsGroupisaConsciousDrivenBusinessTransformationConsultancy

Shalmali W.

Leaders in Spotlight

Forthecoverreadabout-

AllySolutionsGroupisaConsciousDrivenBusinessTransformation Consultancy.

“Ally Solutions Group are committed to helping our clients' change the way they work, lead, and perform.”

Allyprovidesdeepcapabilityinorganizationaleffectiveness,change management,branding,communications,andlearningconsulting,forprogram, technology,andculturalchangeinitiatives.Ally'sstrengthisinpurposefully executingchangeandtransformationsolutionsthatdeliverrapidpeople&process improvementresultsforavarietyofglobalinitiativesacrossvariousindustries.

InanexclusiveinterviewwithTania(Riahi)Amar,let'slearnmoreaboutCXP Consulting.

AtCXPconsulting,theteamworksmostlywithCEOswhowanttotaketheir companytothenextbusinesslevel,whethertheyneedtoraisefunding,expand intonewgeographiesornewverticalmarkets,orlaunchanewproduct.These executivesunderstandthattoleadasuccessfulleapaheadtheyneedtodelineatea strongbusinessstrategyandimplementiteffectively.

AccelInformationTechnologypridesitselfonhavingaconsistentrecordof effectivelyadministeringmultipleimplementations.Accelisapreferredpartner forsecuritycomplianceandaudits,networksecurityanddatacenterdesign,and technologycertification.IthasestablishedfootfallsinFujairah,Dubai,Bangalore, andLondon,besidesheadquartersinAbuDhabi.

AccelInformationTechnologystrivesto“drivemaximumvalueforitsclients'IT investments.”Ithastheoperationalexperiencetoprovideallkindsoftechnical support.

O N T A L L Y

DeliveringOutcomesMeasurableCOVERSTORY TaraSeager,ManagingPrincipal

ALLY SOLUTIONS GROUP

Althoughthemodernbusiness

spacehasdevelopedtobea moredynamicone,changeis nownotonlyaconstant,butitismore intense.Topromisehighperformance, organizationsnowneedtochange continuously,bothatspeedandscale. Thisiswherechangemanagement consultantsjumpin,tomakesurethat theorganization'stransitionis seamless,effectiveandclear

FeaturingforTheEnterpriseWorld's thisissueofMostTrustedBusiness ConsultingServiceProviders–2022is AllySolutionsGroup,achange managementconsultancydelivering measurableoutcomes.

TheCompany-

AllySolutionsGroupisaConscious DrivenBusinessTransformation Consultancy

Allyprovidesdeepcapabilityin organizationaleffectiveness,change management,branding, communications,andlearning consulting,forprogram,technology, andculturalchangeinitiatives.Ally's strengthisinpurposefullyexecuting changeandtransformationsolutions thatdeliverrapidpeople&process improvementresultsforavarietyof globalinitiativesacrossvarious industries.

TheHurdlestoSuccess-

“WhenwefirststartedAlly,almost18 yearsagowehadadream.Thatdream entailedhavingcustomerswhocared abouthowtheirpeoplewereadopting andlearningnewinformation.”,says TaraSeager,ManagingPrincipal.

Customerswhounderstoodthatway toomanythingswerehappening(new technology,newsystems,newwaysof

“We are committed to helping our clients change the way they work, lead, and perform.”

managinginformation)allatonce, andmuchofitwouldnotbeutilizedif peoplewereoverwhelmed.Theteam studiedmanydifferentapproaches andcustomizedanapproachthatthey feltwasthebestofthebest.

Thepurposeoforganizationalchange management(OCM)istoaccelerate thespeedatwhichpeoplemove throughthechangeprocesssothat anticipatedbusinessbenefitsaremore quicklyachieved.However,withso manycompetingprioritieswithin organizationstoday,thisacceleration processdoesnothappennaturally,and itisusuallythetransition,notthe changeitself,thatpeopleresist.

“We knew that attaining real business results from a project implementation is much more than “going live”.”

Thatgainingmaximumvaluefroma projectinvestmentmeans,aligning purposeandchangingthewaypeople worktoenablebetterperformance. Mostprojectteamsfocuson deliveringthesystemorprogram,but whenistheactualbusinessvalue realized?

AtAlly,theteamprofessesthatit's whenpeopleutilize,adopt,and becomeproficientwiththechange, onlythencansustainable improvementsberealized. Theteam's executionstrategiesaroundChange Leadership,BusinessReadinessand ImplementationEffectiveness empowerteamstodeliverthose businessresults.

TheGrowthQuotient-

Forthepast18years,Ally'seliteteam ofnationallyrecognizedconsultants hasdesignedcustomizedand innovativeorganizationalchange solutionstoovercomeobstacles, identifyunrecognizedopportunities andsolvecomplexbusinessproblems.

“We are dedicated to our client partnerships.”

Allyhasworkedwithsomeofthe largestFortune100clientsaroundthe worldhelpingthemtoimplement large-scalebusinesstransformation projectsofalltypes. Theonething theyhaveincommonisthateachand everyinitiativeispersonaltoand customizedforthem.Theresultisa personalizeddefinitionofsuccess.

TheProductsandServices-

Whydocompaniesneedacustomized adoptionapproachwhentheyare implementingsomethingnewin technologyorbusinessprocess? The businesslandscapeissmotheredwith information. Thinkaboutit,it'sthe samewithpeople'spersonallives. Websites,NewsSites,somanyphone applications,forbusiness,personal, connection,etc….somuch information.

“How, and more importantly, what do we take in and when?”

ThisiswhatOrganizationalChange Management(OCM)isallabout.It digsintotheinformationthatyouneed tolearnandpullsouttheWIFM. What'sinitforme?Whatdoyouneed toknowandwhyit'simportanttoyou?

Acustomizedapproachtothismakes takinginnewinformationeasier Again,withtheamountofinformation weareallfacedwith,thequicker peoplecantakeinnewinformation, makesenseofit,andbecome proficientinit,thequickertheproject becomesasuccess.

Allymapsyourframeworktothe projectmanagementapproachtofocus specificallyonthepeopleandbusiness readinesschallengesthroughoutthe lifecycleoftheproject.Theteam helpsrecognizethatthegreatestrisk forimplementationfailureisonthe

humansideoftheequation,within boththeprojectteamandtheuser community

Theirapproachdeliversthesametype ofrigorandrobustcapabilities typicallyreservedforthetechnicalside oftheproject.Ally'slearning effectivenesscombinesinnovative learningstrategieswithacustomized engagementapproachspecifictoeach businessarea'sindividualneeds.

Eventhoughthereareanumberof firmsinthemarketthatofferthesame kindsofservices,whatdifferentiates Allyfromthemisthattheyarelaserfocused,notonlyontheclients'goals, butoneverystepoftheprocess.It's notonlyaboutthedestinationbutwhat gotthemthere.

“This makes our service offerings more concentrated in our approach and the clients' results.”

TheNextBigThing-

Ally'sclientpartnershipprogram focusesoncoachingandmentoring selectedtalentintheclient's organizationtobuildtheirinternal capabilities.TheirSeniorConsultants arehighlyskilledinChange Leadership,BusinessReadiness,and ImplementationEffectiveness.

“WhetherworkingwithanAlly consultantormoreimportantly,frontfacingtotheirrespectivepeersand customers,itisimportanttokeepin mindthataccelerationisa collaborativeeffort.”,saysTaraSeager, ManagingPrincipal.

Pre-launchthroughpost-go-live support,Allyiscommittedtoproject success.

Fromtheonsetofthepandemic,there aremanythingstobeawareof,not onlyabouttheclientsbutalsoabout thechangingworkingenvironments.

“As women leaders, we are powerful, gifted, nurturing, driven, and emotionally perceptive.”

TheteamatAllysteamrollsthrough theprojectsandto-dolists.

“Westeamrollaheadthroughour projectsandto-dolists. Wekeepallof theballsintheairbutthereisapriceto paybecausewefeeltired,pulledintoo manydirections,andseldomfeelat peace.”,saysTaraSeager,Managing Principal.

Theproblemwithmostleaders, especiallywomenleadersisthatthey spendlittletonotimere-centering, refueling,andrestoringthemselves. Centeringthemindcanaidinbetter sleep,betterfocusoneatingand wellnessforahealthybalance,and evenstrengtheningthechakrasfor

strongerclarityandconnectednessto everythingaround.

AllyhascreatedaWomen's LeadershipSeriestolearnmoreand experiencetruepeaceandwellness.

ThisWomen'sLeadershipseriesis designedtoofferrestorative treatments,practices,andenergy healinginacomfortable,nurturing environment.Theintentionisto connectlike-mindedbusinesswomen insmallgroupstofosterdeeper relationshipbuildingthroughshared experiencesofmind~body~and spiritrejuvenation.

“We include practical learning and exercises, but our goal is to introduce you to restorative wellness in a new, experiential way.”

“We are only limited by the limits we place on ourselves.”

Anentrepreneurissomeonewhocantake nothingandmakesomething.Beingan entrepreneurfeelslikemakingupagreat storyofthewaytodothingsright.

“Mymottohasalwaysbeen“finda way…ormakeone”. Aswomen,wehave anopportunitytoshowoursonsand daughtersthatwehavethehearts,minds, empathy,andstrength,toaccomplish anythinginlife.”,saysTara.

TaraistheManagingPartnerofAlly SolutionsGroup,anOrganizational Effectivenessconsultingfirm headquarteredinCentralNewJersey.For

ManagingPrincipal

TaraSeager-LeadingtheWay-

“Our goal is that our clients working communities are more proficient, change resilient, and collaborative.”

over18years,shehasbeen workingwithFortune100clientsin theLifeSciences,Pharmaceutical, Manufacturing, Telecommunications,Retail, FinancialServices,andHealthcare industries,buildingstrategiesthat drivethe“peopleside”ofbusiness andtechnologytransformation throughcustomizedchange managementstrategies, program/projectmanagement, communicationsdesign,and learningeffectiveness.

Forthepast18years,Tarahasalso ledtheNJODN(NewJersey OrganizationDevelopment Network).AsPresidentofthe 1,200-memberorganization,sheis responsibleforbuildingthe frameworkandstrategyforthe futuregrowthofthecommunity. ShehasbeentheChairofthe AnnualSharingDayEvent,oneof thelargestandmostvisibleOD conferencesinthecountry,drawing 250+attendeesandparticipants, andsheisresponsibleforbuilding keyallianceswithotheracademic sisterorganizationstoshare knowledgeandresources.

TaraisamemberofWomenfor WomenInternational,anincredible organizationthatbelievesstrong womenbuildstrongnations. They workdirectlywithwomenin8wartorncountriesofferingsupport, tools,andaccesstolife-changing skillstomovefromcrisisand povertytostabilityandeconomic self-sufficiency.

TeamworkMakestheDream Work-

“We have an awesome internal team of professionals that quite frankly, Ally would not be the dynamic organization that it is without them.”

Debbiebringsaveryintuitive,transparent approachtoattractingthebesttalent. She speaksthetruthandhonorsworkingwith organizationsthattrulyalignwiththat agreement.Leaderwhoknowswhothey areandhowtheyshowupauthentically willbetheonestoattractlikepeople. Eachorganizationhasauniqueculture. Simplystated,itmeansthewordsinthe clients'missionstatementshouldbecome theenergythatfuelsthewaytheyattract employees. Thismakesitthebest recruitingretentiontool.

Duringher11yearsatAllySolutions Group,shehasbeenabletooperate accordingtothecorevaluesshelivesby ShefoundthatTaraSeager,Managing Partner,PatriciaTomayko,Headof Finance,andherselfallsharedan immediateconnectionoftrustand transparency. Thesearevaluesthatare oftenspokenofbutrarelyshowup.

Shefeelsextremelygratefultobetrusted todowhatshelovesalongsidepeoplethat sherespectsandadores.

“Knowingourclientssowellmakesit easiertoalignthebestprojectteamsto

deliveramazingsolutions.”,says DebbieGencarelli-Chacon.

Whenaskedaboutwhatshebringsto AllySolutionsGroup,shethinksitisa pieceofthistrinitythatiscommittedto buildinganorganizationwherewecan beauthentic,andapproachableand deliversomethinguniquetothe employeesandclients.

PatriciaTomayko-HeadofFinance-

ThereasonPatricialikesworkingfor Allyisthepositiveworkenvironment wehaveestablished.Taraencourages alltogrowprofessionallybyfully exploringanissuetodevelopa solution.Shealsogivestheteamthe freedomtocreateaworkschedulewith theresponsibilityofmeetingthe deadlines.

“Iamveryanalyticalandextremely detailed.Ireallyenjoygatheringand organizingtheaccountinginformation andgeneratingthereportsneededto makegreatfinancialdecisionsfor Ally.”,saysPatricia.

Patriciahasbeenwiththecompanyfor 18yearsandthepeoplesheworkswith arenowsomeofherclosestfriends.

DebbieGencarelli-Chacon-Headof TalentManagement-

ituatedonthegroupofIslands

SofLakeTexcoco.MexicoCityis thecapitalandlargestcityof Mexico,andthemostpopulouscityin NorthAmerica.Mexico'scapitalis boththeoldestcapitalcityinthe Americasandoneoftwofoundedby indigenouspeople.Oneoftheworld's alphacities,itissituatedintheValley ofMexicowithinthehighMexican centralhighlands,atanelevationof 2,240meters.Thecityhas16 megapolisordividedterritorials,which areinturndividedinto neighbourhoodsorcolonies.

Accordingtothemostrecentrationale agreeduponbythealliedandstate governments,theinhabitantscountof GreaterMexicoCityis21,804,515, whichmakesitthesixth-largest metropolitanareaintheworld.Mexico Cityisthesecond-largesurbancluster intheWesternHemisphere,andthe largestSpanish-speakingcityinthe world.GreaterMexicoCityhasaGDP of$411billionin2011,whichmakesit oneofthemostproductiveurbanareas intheworld.Thecitywas superintendedforinitiating15.8%of Mexico'sGDP,andthemetropolitan areaaccountedforabout22%ofthe country'sGDP.Ifitwerean individualisticcountryin2013,

MexicoCitywouldbethefifth-largest economyinLatinAmerica.Thefactors inclusiveinthegrowthofMexicoCity isalmosttourismandeducationsectors risingdaybyday.Inaddition, accordingtotheSecretariatofTourism, thecityhasabout170museumsis amongthetoptenofcitiesintheworld withhighestnumberofmuseumsover 100artgalleries,andsome30concert halls,allofwhichmaintainaconstant culturalactivityduringthewholeyear Manyareashavemuralspaintedby DiegoRivera.

GeographicalaspectsofMexicoCity

MexicoCityissituatedintheValleyof Mexico,also,sometimescalledasthe BasinofMexico.Thisvalleyis situatedintheTrans-MexicanVolcanic BeltinthehighuplandsofsouthcentralMexico.

MexicoCityhasminimumaltitudeof 2,200metersabovesealevelandis enclosedbymountainsandvolcanoes thatreachaltitudeofover5,000 meters.Asthevalleyhasnonatural sewerageoutletforthewatersthatflow fromthemountainsides,itmakesthe cityexposedtofloodingandother naturalcalamities.Drainagewas manipulatedthroughtheuseofcanals andtunnelsstartinginthe17thcentury.

AstheMexicoCitypredominantly restsonLakeTexcoco.Earthshattering th activityisincessantthere.since17 centurytheLakeTexcocostarted evacuating.Eventhoughifthelake watersdon'tremainthecitystandson theheavilysaturatedclayofthelake's bed.Over-extractionofthe groundwaterresultsinthe disintegrationofthesoftbasegenerally referredasGroundwaterRelated Subsidence.

Although,thecityhasstartedsinking almostninemetersofsomeareasis th sunksincetheinceptionof20 century. AccordingtorecordsMexicoCity sinks20inchesor50cmeveryyear Thisplungeisresultinginproblems withrunoffandwastewater management,leadingtoflooding problemsandseveralnatural calamities,mostlyduringthesummer. Theentirelakebedisnowpavedover andmostofthecity'sremaining forestedareaslieinthesouthern metropolisofMilpaAlta,Tlalpanand Xochimilco.

EtymologyofMexicoCity

Theancientresiduesofhuman inhabitantsfoundintheareasof MexicoCityarethoseofPennon womanandremainingfoundinSan

BartoloAtepehuacan.Firstly,itwas believedthatthefindingskeep correspondencetotheearlyageof beforecommonera.However,astudy in2013statesthattheageofpennon womanwas12,700yearsold.Hence, resultingintheoldesthumanresidue discoveredintheAmericas.Study regardinghermitochondrialDNAit believedthatshecomeseitherfrom Asian,EuropeanorAboriginal Australianorigin.

Thecityhadbeenthecapitalofthe AztecEmpire.Inthedominionera, MexicoCitybecamethecapitalof NewSpain.TheviceroyofMexicoor vice-kinglivedintheviceregalpalace

onthemainsquareorZocalo.The MexicoCityMetropolitanCathedral, theseatoftheArchpriestofNew Spain,wasonothersideoftheZocalo, aswasthearchbishop'spalace,and beyondfromitthebuildinghousing thecitycouncilofthecity Alate seventeenth-centurypaintingofthe ZocalobyCristóbaldeVillalpando depictsthemainsquare,whichhad beentheoldAztecofficialcenter The subsistingcentralplaceoftheAztecs wasproductivelyandpermanently transformedtotheofficialcenterand seatofpowerduringthecolonial period,andremainstothisdayin modernMexico,thecentralplaceof thenation.Thereconstructionofthe

metropolisaftertheblockadeof Tenochtitlanwasskilledbytheample indigenouslaborintheencirclingarea.

MexicoCitywasthecenterstageofall thepoliticaldisputesofthecountry th duringthe19 century.Eventssuchas theMexican–AmericanWar,French InterferenceandtheReformWarleft thecityrelativelyunalteredandit continuedtogrow,mainlyduringthe ruleofPresidentPorfirioDíaz.During thistimethecityenlargedamodern infrastructure,suchasroads,schools, transportationsystemsand communicationsystems.However,the authoritiesfocusedresourcesand wealthintothemetropoliswhilethe

restofthecountrydeterioratein poverty.

Thehistoryoftherestofthe20th centurytothepresentconcentratedon theextraordinarygrowthofthe metropolisanditsenvironmentaland politicaleffects.In1900,the inhabitantscountofMexicoCitywas about500,000.Thecitybegantogrow vigorouslywestwardintheearlypart ofthe20thcenturyandthenbeganto growupwardsinthe1950s,withthe TorreLatinoAmericanabecomingthe city'sfirstskyscraper.

TherapidgrowthofMexicoCityasa centerformodernistinfrastructurewas mostfullydemonstratedinthemid1950sconstructionoftheCiudad Universitaria,MexicoCity,themain campusoftheNationalAutonomous

UniversityofMexico.Designedbythe mostreputablearchitectsoftheera, includingMarioPani,Eugenio Peschard,andEnriquedelMoral,the buildingsfeaturecanvasbyartists DiegoRivera,DavidAlfaroSiqueiros, andJoseChavezMorado.Ithassince beenrecognizedasaUNESCOWorld HeritageSite.

Travelingthroughtheculture& touristspointsfromtheMexicoCity

BeingcapitalofagiganticpreHispanicempire,andalsothecapital ofprosperousviceroyaltywithinthe SpanishEmpire.MexicoCityhasa richhistoryofartisticexpression. SincetheMesoamericanpre-Classical periodthepopulationofthe settlementsaroundLakeTexcoco generatemanyworksofartand

compoundcraftsmanship,someof whicharetodayexhibitedattheworldfamousNationalMuseumof AnthropologyandtheTemploMayor museum.Whilemanypiecesofpottery andstone-engravinghavesurvived,the greatmajorityoftheAmerindian iconographywasdevastatedduringthe defeatoftheAztecEmpire.

Duringthe19thcentury,animportant creatorofartwastheAcademiadeSan Carlos(SanCarlosArtAcademy), establishedduringcolonialtimes,and whichlaterbecametheEscuela NacionaldeArtesPlasticas(the NationalSchoolofArts)including painting,sculptureandgraphicdesign, oneofUNAM'sartschools.Manyof theworkscreatedbythestudentsand facultyofthattimearenowexhibited intheMuseoNacionaldeSanCarlos.

Duringthe20thcentury,manyartists movedtoMexicoCityfromvarious regionsofMexico,suchasLeopoldo Méndez,ansculptorfromVeracruz, whosupportedthecreationofthe socialistTallerdelaGraficaPopular, designedtohelpblue-collarworkers findadistinctaddresstoexpresstheir art.Otherpainterscamefromabroad, suchasCatalanpainterRemediosVaro andotherSpanishandJewishexiles.It wasinthesecondhalfofthe20th centurythattheartisticmovement begantomeanderapartfromthe Revolutionarytheme.

Museums

Beingoldestancientcityandrichin artisticaspectMexicoCityowns numerousmuseumsportrayingvarious artsandartstyles.Themuseums demonstratevariousartincludingthe Mexicancolonialart,modernand contemporaryartandinternationalart. TheMuseoTamayowasinauguratedin themid-1980stopreservethe collectionofinternational contemporaryartdonatedbyMexican painterRufinoTamayo.Thecollection includespiecesbyPicasso,Klee, Kandinsky,Warholandmanyothers, thoughmostofthecollectionis preservedwhilevisitingexhibitsare shown.TheMuseodeArteModernois awarehouseofMexicanartistsfrom the20thcentury,includingRivera, Orozco,Siqueiros,Kahlo,Gerzso, Carrington,Tamayo,andalso consistentlyhoststemporaryexhibits ofinternationalmodernart.Insouthern MexicoCity,theCarrilloGilMuseum showcasesavant-gardeartists,asdoes theMuseoUniversitarioArte Contemporaneo,designedbyMexican architectTeodoroGonzálezdeLeón, openedinlate2008.

TheMuseoSoumaya,namedafterthe wifeofMexicantycoonCarlosSlim, hasthehugeprivatecollectionof originalRodinsculpturesoutsideof

France.Italsohasagreatcollectionof Dalísculptures,andrecentlybegan displayingpiecesinitsmasters collectionincludingElGreco, Velazquez,PicassoandCanaletto.The museuminauguratedanewfuturisticdesignfacilityin2011justnorthof Polanco,whilemaintainingasmaller facilityinPlazaLoretoinsouthern MexicoCity.

TheMemoryandToleranceMuseum, openedin2011,displayeshistorical eventsofinequityandmassacre. Permanentantiquitiesincludethoseon theHolocaustandotherlarge-scale atrocities.Itisalsonativefor temporaryexhibits.

MostofMexicoCity'smuseumscanbe exploredfromTuesdaytoSundayfrom 10amto5pm,althoughsomeofthem haveexpandedschedules,suchasthe MuseumofSociologyandHistory, whichisopento7pm.Inadditionto this,entrancetomostmuseumsare freeonSunday.Insomecases,a nominalfeemaybecharged.

MexicoCityistheMexico'sprimecity fortheprintedmediaandbook publishingindustries.many daily

newspapersarepublished,including El Universal Excélsior Reforma La , , and Jornada.Othermajorpapersinclude Milenio Crónica El Economista , , and El Financiero.Leadingmagazines include , , ,as Expansión Proceso Poder wellasdozensofentertainment publicationssuchas , , Vanidades Quién Chilango TV Notas , ,andlocaleditions of , ,and Vogue GQ Architectural Digest.Itisalsoaleadingcenterofthe advertizingindustry

Thecityisalsoamajorcenterof popularcultureandmusic.Thereare abundantofvenuespresentingSpanish andforeign-languageartists.These countingthe10,000-seatNational Auditoriumthatconsistentlyorganize theSpanishandEnglish-languagepop androckartists,aswellasmanyofthe world'sfamousperformingartsgroups. theauditoriumalsobeamgrandopera showfromNewYork'sMetropolitan Operaongiant,highdefinitionscreens. In2007NationalAuditoriumwas designatedworld'sbestvenueby multiplegenremedia.Someothersites forpop-artistperformancesincludethe 3,000-seatTeatroMetropolitan,the 15,000-seatPalaciodelosDeportes, andthelarger50,000-seatForoSol

Stadium,wherepopularinternational artistsperformconsistently.TheCirque duSoleilhasheldseveralseasonsat theCarpaSantaFe,intheSantaFe districtinthewesternpartofthecity Thereareenormousvenuesforsmaller musicalensemblesandsolo performers.TheseincludetheHard RockLive,Bataclán,ForoScotiabank, Lunario,CircoVoladorandVoilá Acoustique.

TastyCuisineofMexicoCity

Oncetakeningrantinferiorfare,by the19thcenturytacoshadbecomea standardofMexicoCity'scuisine. subsequently,asauthoritiesstruggled totaxlocalcheese-breads,imposing authorisingconditionsandfines,asper records,somedetailedtypesoffoods wasbeingservedbythefoundations. Themostpersistentreferencewasfor tacosdebarbacoa.Alsopennedare enchiladas,tacosdemineroand gorditas,alongwithoystershopsand friedfishstands.Thereisconfirmation ofsomelocalspecialtiesbeingmade availableforcurrentmigrants;atleast twoshopswererenowedtoserve pozole,atypeofstewsimilarto hominythatisachiefofGuadalajara, Jalisco.MexicoCityisalsoknownfor havingsomeofthefreshestfishand seafoodinMexico'sinterior.Afterthe TsukijifieshmarketinJapan,Nueva Vigamarketfrommexicocityknown asthesecondlargestfishmarketinthe wrold.

MexicoCityoffersseveralcuisines: restaurantspracticinginthelocal cuisinesofMexico's31statesare availableinthemetropolis,andthecity alsohasmanybranchesof internationallyacknowledged restaurants.Theseinclusivelyconsists Paris'AuPieddeCochonandBrasserie Lipp,Philippe;Nobu,Quintonil, Morimoto;Pámpano,ownedby Mexican-basedoperaartistPlácido Domingo.Therearebranchesof

JapaneserestaurantSuntory,Italian restaurantAlfredo,aswellasNew YorksteakhousesMorton'sandThe Palm,andMonteCarlo'sBeefBar ThreeofLima'sHauterestaurants, servingPeruviancuisine,havevarious locationsinMexicoCity:LaMar, SegundoMuelleandAstridyGastón.

Accordingtothe2019recordsofThe World'sBest50Restaurantsbythe BritishMagzineRestaurantMexico Cityranked12thinthelistwithbest Mexicanavant-garderestaurantPujol. AlsoremarkableistheBasqueMexicanfusionrestaurantBiko,which placedoutsidethelistat59th,butin previousyearshasrankedwithinthe top50.Otherthathasbeenplacedon thelistin2019istherestaurantSud 777at58thplace.Attheotherendof thescaleareworkingclasspulquebars knownaspulquerías,aadventurefor travellerstolocateandexperience.

EconomicgrowthofMexicoCity

MexicoCityisoneofthemajor economichubsinLatinAmerica. 15.8%ofthecountry'sgrossdomestic productisproducedbyMexicoCity.In 2002,MexicoCityhadaHuman DevelopmentIndexscoreof0.915, similartothatofSouthKorea.In2007, inhabitantsinthetop12%ofGDPper capitaholdersinthecityhadamean netincomeofUS$98,517.Thehigh spendingpowerofMexicoCity residentsmakesthecitycaptivatingfor companiesofferingstandardandlavish goods.Asperthe2009studyheldby PwC,MexicoCityhadaGDPof$390 billion,rankingitastheeighthrichest cityintheworldandtherichestin LatinAmerica.

MexicoCityisnativeformanylarge scalebank headquarters,insurance companiesaswellasvariousfinance consultingfirms.Duetothebounded non-developedspaceatthesouthmost ofwhichissecuredthrough

MexicoCityoffersanhugeandvariety ofconsumerretailmarket,variedfrom basicfoodstoultrahigh-endlavish goods.Costumorsbuy'sgoodsfrom varietyofindoormarkets,street vendors,downtownshops,etc.Street vendorsusuallysetuptheirstallsin non-officialareaslikenearmetro stations,hospitals,etc.

TheHistoricCenterofMexicoCityis widelyknownforexclusive,oftenlowcostretailers.Certainblocksorstreets areallotedtoshopssellingacertain typeofmerchandise,withareasalloted toover40categoriessuchashome appliances,lampsandelectricals, closetsandbathrooms,housewares, weddingdresses,jukeboxes,printing, officefurnitureandsafes,books, photography,jewelry,andopticians.

environmentallawsthecontributionof MexicoCityinagricultureisthe comparativelysmallestofall authoritiesinthenation. Sports&EducationofMexicoCity

Sports

Thecountry'smostpopularand broadcastedgameiscountedtilldateis football.Itsimportantemplacementsin MexicoCityincludetheAzteca Stadium,nativetotheMexiconational footballteamandgiantsAmérica, whichcanaccomodate91,653fans, makingitthelargeststadiuminLatin America.TheOlympicStadiumin CiudadUniversitariaisadobetothe footballclubgiantsUniversidad Nacional,withaseatingcapacityof over52,000.TheEstadioAzul,which accomodates33,042fans,isnearthe WorldTradeCenterMexicoCityinthe Nochebuenaneighborhood,andis nativetothegiantsCruzAzul.

Anothersportsprofessionallyplayedin thecityisBaseball.MexicoCityis nativeoftheMexicoCityRedDevils oftheMexicanLeague,whichis

contemplatedaTriple-Aleagueby MajorLeagueBaseball.Varioussports provisionsinMexicoCityarethe PalaciodelosDeportesindoorarena, FranciscoMárquezOlympic SwimmingPool,theHipódromode LasAméricas,theAgustinMelgar OlympicVelodrome,andlocationsfor equestrianismandhorseracing,ice hockey,rugby,American-stylefootball, baseball,andbasketball.

Education

UnlikethoseofMexicanstates' schools,curriculaofMexicoCity's publicschoolsismanagedbythe federalSecretaryofPublicEducation. Thewholefundingisallocatedbythe governmentofMexicoCity(insome specificcases,suchasElColegiode México,fundingcomesfromboththe city'sgovernmentandotherpublicand privatenationalandinternational entities).

TheNationalAutonomousUniversity ofMexico(UNAM),situatedin MexicoCity,isthelargestuniversity onthecontinent,withmorethan 300,000studentsfromallbackgrounds. ThreeNobleimmortals,diverse Mexicanentrepreneursandmostof Mexico'smodern-daypresidentsare amongitsformerstudents.UNAM conductshalfofMexico'sscientific researchandhaspresenceallacrossthe countrywithsatellitecampuses, observatoriesandresearchcenters.

THE STARBUCKS

StarbucksCorporation,basedinSeattle,Washington,isanAmericanglobalcoffeehouseandroastery business.Asofearly2020,thefirmhasover30,000outletsin70countriesacrosstheworld.

ThisblogisacomprehensiveexaminationofStarbucks’marketingtechniques,includingtheirtargetmarket, socialmediastrategy,marketingmix,digitalmarketingpresence,campaigns,andmarketingactivitiesthroughout theongoingpandemic.

AboutStarbucks

Atthisstage,theorganization’sfairmarketvaluewasjudgedtobe$271million.Thesaleofa12%stakeinthe companyearnedroughly$25millionforthecompany,resultinginatwo-foldincreaseinthenumberofoutlets overthenexttwoyears.Starbucks’offercosthadrisenby70%tomorethandoubletimestheincomeper componentofthepreviousyearbySeptember1992.InJuly2013,over10%ofin-storepurchasesweremadevia theStarbucksapponcustomers’phones.

Starbucksisranked132ndontheFortune500listofthelargestcompaniesintheUnitedStatesbyrevenueasof 2018.StarbuckssaidinJuly2019thattheir“monetarysecond-quartertotalcompensationof$1.37billion,or $1.12pershare,upfrom$852.5million,or61centsforeachoffer,ayearearlier.”Inthemiddleof2019,the organization’sfairassessedworthof$110.2billionincreasedby41%.Inthethirdquarter,earningspersharewere 78pennies,significantlymorethantheforecasted72cents.

Starbucks,astheworld’slargestcoffeehousechain,isoftenregardedasthefaceofAmerica’ssecondwaveof coffeeculture.Starbuckscoffeehousesserve:

Hot

and

colddrinks

EvolutionFreshjuices

coffee

Caffe

lattes

MicrogroundinstantcoffeeknownasVIA

Inthe1980s,all-outespressoofferingsintheUnitedStateswereonthedecline.Strengthespresso,ontheother hand,grewinpopularityandaccountedfor10%ofthemarketin1989,comparedtoonly3%in1983.By1986, thegrouphadsixlocationsinSeattleandhadonlyrecentlybegunsellingcoffee.By1989,Starbuckshad46 locationsacrosstheNorthwestandMidwest,andeachyearitbrewedmorethan2,000,000pounds(907,185kg)of coffee.Starbuckshad140locationswith$73.5millioninrevenueatthetimeofitsfirstpublicoffering(IPO)on thestockexchangeinJune1992,upfrom$1.3millionin1987. Ÿ

Frappuccinobeverages

Full-andloose-leafteasincludingTeavanateaproducts Ÿ

Snacksincludingitemssuchaschipsandcrackers Ÿ LaBoulangepastries

Andalso,someofferingsthatareseasonalorspecifictothe localityofthestore.

StarbuckswasinterestedinenteringtheIndianmarketin the2010s.Byfocusingonthespecificupper-class demographicinIndia,thefirmhopedtoprofitfromthe developmentofcoffeeculture.

StarbucksCorporationandTataCoffeeannouncedplansto launchStarbucksstoresinIndiainJanuary2011.Despitea phonystartin2007,StarbuckssaidinJanuary2012thatit willforma50:50jointventurewithTataGlobalBeverages namedTataStarbucksLtd.,whichwouldownandoperate shopslabelled“Starbucks,ATataAlliance”.In2007, StarbucksattemptedtoentertheIndianmarket.Itdidnot, however,offerarationaleforthecancellation.Starbucks launcheditsfirststoreinalongtimeonOctober19,2012,a 4,500-square-footlocationatHornimanCircle,Mumbai.In 2013,Starbuckslauncheditsfirstcookingandwrapping factoryinCoorg,Karnataka,inordertoservicethe company’scustomers.

Tatain2017-18,Starbucksadded25locations,andin201819,itplanstoopen30.FromJune2020,accordingtoCEO NavinGurnaney,TataStarbuckswillutilizesolely biodegradableandrecyclablewrappingmaterialsacrossits entireshopnetwork.OnAugust7,2019,Starbucks announceditsarrivalinGujarat.Thenextday,thegroup launchedfiveoutletsinSuratandAhmedabad.Thestate's largestStarbuckslocationisinPrahladNagar,Ahmedabad, anditprovidesmoreveganoptionsthanotherIndian locations.Inthe2019-20fiscalyear,Navinstatedthatthe companywillopenmorethan30outlets,11ofwhichhave beenopened.

Followingthesuccessfullaunchoftheirbrand,thenext criticalstageinguaranteeingtheirlong-termviabilitywas topinpointtheirtargetdemographic.

TheTargetMarketofStarbucks

Starbucksisahigh-endcoffeecompanywithaclientelethat ispredominantlyfromtheupper-middleandupperclasses. Thebrandisaimedatcustomerswhodesirearelaxing environmenttoconsumecoffeeandunwind.Theseare primarilyhigher-wageprofessionals,companyowners,or

otherhigh-endclientelebetweentheagesof22and50. Peoplewholivefast-pacedlivesdesiredeliciouscoffeeand aquietplacetounwindafteralongday.Starbucksprovides allofthesebenefitsinoneconvenientlocation.Starbucks’ targetdemographiccomprisesbothmaleandfemale consumers,withthemajorityofthesecustomersfalling withinthe25-45agebracket.Thosewhoaremostlyurban, health-conscious,andclass-consciousconsumers.

ThetargetaudiencethatStarbucksusuallylooksforare:

Urban-ish,onthego

ReachingBeyondthestorefront

Technologyearlyadopters

tochange TheMarketingStrategiesofStarbucks

Starbucks’firstmarketingstrategyinIndiawastosegregate customersegmentsbasedonsocioeconomicstatus. Workingprofessionalsandtheirdemandforarelaxing environmentarethefocusofthisproject.Starbucks additionallyseparatesitsmarketbasedongeographyand demographicsbyestablishinglocationsthatcatertothe aforementionedtargetclientele.Mostbusinessesstartoutin anewmarketbyfocusingonaparticularsectionandthen expandintoothercategoriesiftheysucceed.Starbucks followedsuit,expandingitsproductlineandsocialmedia marketingpresencetotargetteensandyoungadultsaswell.

StarbucksinIndia

ThismarketingmixhashelpedStarbuckstodevelopa uniquemarketpositionforitsproductswhichhas therebydifferentiatedthebrand’soverallexperienceand haspositioneditselfasahighlyreputedbrand.This marketingmixstrategytotargetthemodernandtechsavvygenerationhasthushelpedinthegrowthofthe useofdigitaltechnologyaswellassocialmediafor promotionsandcustomerengagement.

TheRapidDigitalExpansion

AmongsttheseveralkeyprioritiesofStarbucks,expanding thebrand’sdigitalreachtointeractwithitscustomersisof utmostimportance.Inordertokeepupwiththecustomers, itisimplementingnewwaystoattractdigitallyregistered customersbeyondStarbucks’rewardsprogram.For instance,thecoffeechainisofferingmobileorderservices andleveragingWi-Fisign-insatitsbrick-and-mortarstores.

StarbucksSocialMediaStrategy:Severalpeopleareaware andfamiliarwiththesocialmediapagesofStarbucks.The company’ssocialmediapagesstandoutamongsttherest becauseoftheirdistinctivebranding,interactiveposts,and visuallypleasingcontent.Italsohasadiverserangeof contentincludesrecipes,photography,articles,and features;however,thisstreamcanbebrokendownintoa sequenceofcampaignspitchedatcreatingabettersenseof brandawarenessandcommunity.

StarbucksProduct-basedMarketingCampaigns:Starbucks promotesone-of-a-kindandfan-favoritedrinks.Thebrand iswellawareofhowpopulartheirflagshipgoodsare,but moresignificantly,theyarealsoawarethattheirtarget audienceishungryforthistypeofmaterial.They'vealso builtsocialpagesfortheirmostpopulardrinks,like

PumpkinSpicedLatteandFrappuccino,wheretheyshare pertinentandrelatablememeswiththeirdevotedfans. User-generatedcontent(UGC)playsarolehereaswell. ConsumerphotographsofmoreInstagrammableitems,like theUnicornFrappuccino,arefrequentlychosentoberesharedviaofficialchannelsandutilizedininfluencer marketing.

StarbucksCorporateSocialResponsibility-BasedCampaign

Starbuckspositionsitselfasopen-mindedandinclusiveby usingsocialchangeasamarketingstrategy.The #ExtraShotOfPridecampaign,whichpromotestheLGBT+ community,isoneexample.

Community-BasedCampaigns:Starbucks’digitalapproach alsoplacesapremiumonspotlightingindividualsand communities.Considerthe#RedCupArtcampaign,which notonlyboostsinteractionbutalsocreatesalibraryofusergeneratedmaterial.Theylocalizetheinformationbyusing narrativetodemonstrateexamplesofbraveryandcharityin Americanneighborhoods.Starbucksmakesaconscious attempttohumanizethefirmbypublishingtalesontheir Instagramaccountthatemphasizetheemployeesthatplay animportantrole,particularlywhenitcomestocustomer service.Thissenseofbelongingalsomakesonlinecoffee contentsociable,justliketheydidwhentheyeffectively foundedcontemporarycoffeehouseculture.

FestiveMarketing:Starbuckshasalsolaunchedanew seasonalwhole-beancoffee,the#StarbucksDiwaliBlend, forcustomersintheUnitedStatesandcertaininternational markets.Hand-pickedandobtainedfromTataEstatesin KarnatakaandTamilNadu,thecurrentexquisitemixisa must-try.StarbucksDiwaliBlendpayshomagetothe region’srichcoffeelegacyandskill.Itcreatedthe #SketchTheBlendpromotion,inwhichconsumerscould win5freedrinksbysharingtheircreativityontheDiwali Blendcupandsleeve.

Let’sdivedeeperandanalyzetheiroveralldigitalpresence.

DigitalMarketingPresenceofStarbucks

Starbucksrecognizesthatitscustomersaredigitallysavvy, makingasoliddigitalmarketingplanessential.Starbucks clearlyfavorsmarketingonplatformsthatallowfortwowaycontactoverchannelsthatonlyallowforone-way communication,suchasprintandtelevision.

Instagram–248K+followers

Facebook–1.1M+likes

Twitter–161K+followers

Starbucksupdatesitssocialmediaaccountsonaregular basisandcreateschallengesandgamestoengagecustomers andgrowitsfanbase.

Thecontentandengagementareconsistentacrossall platforms,andthecompanybelievesinprovidingan experienceratherthanmerelyarouteformarketing.

TheMarketingStrategyDuringCovid-19

We’veallseenhowquicklytheCovid-19outbreakspread overtheworld.Overnight,everybusinessintheworldwas impacted.Andtheyhadtofigureouthowtostayafloatin theseunchartedwaters.Theepidemichadasignificant influenceontheIndianmarket,butStarbuckswas continuallyimprovingtolessentheeconomicimpact.These weretheactionsperformedbythecoffeebehemothduring theepidemic,demonstratingwhyitisthemostvaluable:

TheExpansionofStarbucks

CEONavinGurnaneyindicatedthattheywillopendrivethrustoencouragepeopletointeractwiththem,aswellas homedeliveriestokeepintouchwithclientsduringthe epidemic.Thefirstdrive-thruwasatAmbalaChandigarh ExpresswayinZirakpur.Thecompanyhaslauncheditsapp aswell—StarbucksIndiaAppsothatcustomerscaneasily navigateandpurchasetheirofferings.

StarbucksSocialMediaCampaigns #ReconnectWithStarbuckscampaign:

Starbucks’socialmediacampaignwaslaunchedintwo stages.Customerswereurgedtosubmittheirmeansof reconnectingdespitetheepidemicandtheirfavorite StarbucksmemoryontheirpersonalInstagramaccounts withthehashtag#ReconnectWithStarbucksinthefirst phase.Theyencouragedtheirconsumerstoremarkontheir favoritebeverageonthepostinthesecondphase,“Half CupFull.”Theythensenttheseconsumersaudiomemos withtheirfavoritebeverageandbaristasyellingtheirnames toremindthemofthefamedin-storeexperience.Thiswas anexcellentadvertisementsinceitnotonlyreminded consumersoftheirfondrecollectionsofStarbucks,butit alsomadethemfeelgoodaboutthemselves.

#StarbucksAtHomeand#StarbucksDance:

Starbuckshaslauncheda1literoffreshlybreweddrinks thatcanbeorderedthroughSwiggyandZomatofortakeout ordelivery.Sevenflavorswereintroduced,eachcosting

Rs.550perbottle.Starbucksannouncedthe #StarbucksDancechallengetoadvertisethedrink,asking consumerstofilmadancevideowiththedrinkandpostit totheirpersonalaccounts.Theyguaranteedthewinnera yearoffreeStarbucks.

StrategicAlliancestoEnhancetheExperienceandReach

Signature

MerchandiseLaunchwithFlipkart:

Theepidemicchangedpeople’sshoppinghabitsand pushedthemtobuylocallyproducedgoodsratherthan importedorforeign-madegoods.Starbuckstookadvantage ofthistransitionbyteamingupwithFlipkarttosell StarbucksSignatureMerchandiseontheonline marketplace.Custommugs,tumblers,coldcups,andother itemswereavailable.Customerswillbeabletoorder coffee-makingequipmentfromtheconvenienceoftheir ownhomesinthenearfuture.Starbucksonlyhada presencein12cities;thus,thiswasacalculatedeffortto reachouttocustomersintheirhomesacrossIndiaduring theepidemic,takingadvantageofthecountry’sgrowing relianceonE-Commerce.

Stand-upComedyFestival:

Starbuckshaslaunchedthe#StarbucksComedyFestival, whichwillgiveselectfortunatecustomersafreeticketto thecomicfestival.Onthecustomer’sinvoice,thefortunate codeswouldbepresent.Customerswouldbeexcitedto shopmnowthattheyhaveaprominentline-upof presentersincludingSapanVerma,AzeemBanatwalla,and RahulSubramanian.

Conclusion

Insummary,Starbucksisthemarketleaderbecauseofits dominantworldwidepresenceandleadership.Becauseof itsintimateambiance,invitingenvironment,andunrivaled service,acustomer'sexperienceataStarbucksstoreis undoubtedlyunlikeanyothercoffeeshop.Their welcoming“perfectcoffeeshopatmosphere”shouldbea long-termcompetitiveadvantage.Starbucks’retailoutlets andon-sitecollaborationshaveearnedhigherresponse rates,puttingtheminfrontofthepackinthemature business.Asaresultofitsall-encompassingmarketing approach,Starbucksenjoysastrongmarketposition.