Most Trusted Cloud Contact Center Solution Providers- 2023

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W W W . T H E E N T E R P R I S E W O R L D . C O M | A M E R I C A S E D I T I O N | J U N E 2 0 2 3 Article Four Benets Of Being A Contractor Uwe Kreuter CCT SOLUTIONS | CEO Upshot | Mallorca HowHARLEY DAVIDSON isridingthewaves ofChange? EMPOWERING SEAMLESS CUSTOMER ENGAGEMENT CaseStudy 75 HardChallenge TheGood,TheBad, andTheUgly Mos t T r us ted CLOUD CONTACT CENTER SOLUTION PROVIDERS- 2023

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F r o m E d i t o r ’ s D e s k

Cloudcontactcentershaveemergedasvitalcomponentsofmodernbusinessoperations, offeringamultitudeofbenefitsandtransformingthewayorganizationsinteractwiththeir customers.Thesevirtualhubsenablecompaniestomanagetheircustomerserviceand supportfunctionsefficientlyandeffectively.Byleveragingcloudtechnology,contactcenterscanbe accessedremotely,providingseamlessconnectivityforbothagentsandcustomers.

Thescalabilityandflexibilityofcloud-basedsolutionsempowerbusinessestoeffortlesslyscaletheir operationsupordowntomeetcustomerdemands,resultinginimprovedcustomerexperiencesand increasedcustomersatisfaction.Furthermore,cloudcontactcentersofferadvancedanalyticsand reportingcapabilities,providingvaluableinsightsintocustomerbehaviors,trends,andpreferences. Thisdata-drivenapproachallowsbusinessestotailortheirstrategies,personalizeinteractions,and enhancecustomerengagement.

Thecloudalsoenablesintegrationwithvariouscommunicationchannels,suchasvoice,chat,email, andsocialmedia,enablingaseamlessomnichannelexperience.Ultimately,theimportanceofcloud contactcentersliesintheirabilitytooptimizecustomerinteractions,streamlineprocesses,anddrive businessgrowthintoday'sdigitalandinterconnectedworld.

FeaturingforTheEnterpriseWorld’sthisissueofMostTrustedCloudContactCenterSolution Providers-2023arethestoriesofsuchcompaniesmakinganimpact.

Forthecoverreadabout-

Fromtheoutset, setforthamissiontoprovidecomprehensiveexpertiseandcutting- CCTSolutions edgesolutionstofosterthesuccessofitsclients.Thecompany’svisionencompassedempowering companiestocommunicateeffectivelyacrossvariouscontactchannels,bothtraditionaland emerging.CCTSolutionstooktheleadinMulti-Experiencecustomerengagementsolutions, capitalizingontechnologicaladvancementstoredefinehowcompaniesinteractedwithcustomers.It developedwebandmobileapplicationsdesignedtobedeployedon-premisesorinthecloud, grantingorganizationsthenecessaryflexibility.

TherangeofservicesprovidedbyCCTSolutionsspannedtheautomationofvoice,web,email,chat, co-browsing,instantmessaging,andvideo.Byautomatingthesediversecommunicationchannels, thecompanyempoweredcustomerserviceagentsandknowledgeworkerstoeffortlesslycaterto customerneeds,allwhilereducingcostsforthecontactcenterandfosteringefficientrelationships withcustomers.CCTSolutionsadoptedanintegratedandholisticapproach,leveragingitscuttingedgeMulti-Experiencesolutiontohelpcompaniescultivatesolid,enduringcustomerrelationships.

E d i t o r ’ s D e s k

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Fromtheoutset, setforthamissiontoprovide CCTSolutions comprehensiveexpertiseandcutting-edgesolutionstofosterthesuccessof itsclients.Thecompany’svisionencompassedempoweringcompaniesto communicateeffectivelyacrossvariouscontactchannels,bothtraditional andemerging.CCTSolutionstooktheleadinMulti-Experiencecustomer engagementsolutions,capitalizingontechnologicaladvancementsto redefinehowcompaniesinteractedwithcustomers.Itdevelopedweband mobileapplicationsdesignedtobedeployedon-premisesorinthecloud, grantingorganizationsthenecessaryflexibility

TherangeofservicesprovidedbyCCTSolutionsspannedtheautomation ofvoice,web,email,chat,co-browsing,instantmessaging,andvideo.By automatingthesediversecommunicationchannels,thecompany empoweredcustomerserviceagentsandknowledgeworkerstoeffortlessly catertocustomerneeds,allwhilereducingcostsforthecontactcenterand fosteringefficientrelationshipswithcustomers.CCTSolutionsadoptedan integratedandholisticapproach,leveragingitscutting-edgeMultiExperiencesolutiontohelpcompaniescultivatesolid,enduringcustomer relationships.

L E A D E R S I N S P O T L I G H T

C O N T E N T S CCT Solutions 12
Mallorca 22 upshot 75 Hard Challenge: The Good, The Bad, and The Ugly 42 Blog 32 cASE STUDY How Harley Davidson is riding the waves of Change? Four Benefits Of Being A Contractor 48 Article Hootsuite Review 50 Product R.

CCT

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Empo
CCT SOLUTIONS Empowering Seamless Customer Engagement Uwe Kreuter | CEO Cover Story www.theenterpriseworld.com | 13

Cloudcontactcentersolution providersplayavitalroleinthe customerserviceindustry,enabling businessestodeliverexceptionaland personalizedinteractionsacross multiplechannels.Amongthese providers, ledby CCTSolutions, CEOUweKreuter,standsoutas oneofthemosttrustedand innovativecompanies.UnderUwe Kreuter'sleadership,thecompany pushesboundariesandsetsnew standards,helpingbusinesses transformtheircustomerservice operationsandthriveinthedigital era.

TransformingCustomerService withCCTSolutions

In2012,CCTwasfoundedasa ContactCenterSystemIntegrator andConsultingCompanyinthe UnitedStates.Itsestablishment beganajourneyfocusedon revolutionizingcustomer engagementthroughinnovative solutions.AtthecoreofCCT Solutionsliesthecompany’somnichannelcommunication,enabling seamlesscustomerinteractions acrossvariouschannels.Whether voice,email,chat,orsocialmedia, CCTSolutionsensuresaunifiedand streamlinedapproachtocustomer engagement,fosteringenhanced convenienceandsatisfaction.

WhatsetsCCTSolutionsapartisits intelligentroutingsystem,atrue marveloftechnologicalingenuity Advancedroutingalgorithms automaticallydirectcustomerinquiries tothemostsuitableagentsor departments.Skilllevels,availability, andcustomerhistoryarecarefully considered,ensuringthateach interactionisseamlesslyroutedtothe idealdestination.ButCCTSolutions continuesbeyondthere.Thecompany empowersbusinesseswithrobust analyticsandreportingtools,providing invaluableinsightsintokey performancemetricsandcustomer behavior Armedwiththisknowledge, companiescanmakeinformed decisions,adapttheirstrategies,and tailortheirservicestomeetcustomer preferencesandexpectations.

OneofCCTSolutions'crowning achievementsliesinitsintegration capabilities.Byseamlesslyintegrating withotherbusinesssystems,suchas CRM, ERPandITSMsoftware,the companyenablesaunifiedandholistic customerexperience.Nomatterthe touchpoint,customerscanexpecta consistentandpersonalizedjourney, leavingalastingimpressionof professionalismandattentiveness.The mostcaptivatingaspectofCCT Solutionsisitscommitmentto harnessingthepowerofartificial

intelligence(AI)andmachinelearning (ML).Theseadvancedtechnologies infuseautomationintoroutinetasks, enablingbusinessestoallocate resourcesmoreefficiently.Moreover, AIandLLMalgorithmsfacilitate personalizedcustomerservice,where interactionsaretailoredtoindividual preferences,buildinglasting relationshipsandfosteringbrand loyalty

TransformingCustomer Engagement

Fromtheoutset,CCTSolutionsset forthamissiontoprovide comprehensiveexpertiseandcuttingedgesolutionstofosterthesuccessof itsclients.Thecompany’svision encompassedempoweringcompanies tocommunicateeffectivelyacross variouscontactchannels,both traditionalandemerging.CCT SolutionstooktheleadinMultiExperiencecustomerengagement solutions,capitalizingontechnological advancementstoredefinehow companiesinteractedwithcustomers. Itdevelopedwebandmobile applicationsdesignedtobedeployed on-premisesorinthecloud,granting organizationsthenecessaryflexibility.

TherangeofservicesprovidedbyCCT Solutionsspannedtheautomationof voice,web,email,chat,co-browsing,

Cover Story | JUNE 2023 14

instantmessaging,andvideo.By automatingthesediverse communicationchannels,thecompany empoweredcustomerserviceagents andknowledgeworkerstoeffortlessly catertocustomerneeds,allwhile reducingcostsforthecontactcenter andfosteringefficientrelationships withcustomers.CCTSolutions adoptedanintegratedandholistic approach,leveragingitscutting-edge Multi-Experiencesolutiontohelp companiescultivatesolid,enduring customerrelationships.

TheCatalystforUnprecedented Growth

Intheever-competitivecustomer servicelandscape,apivotalpoint ignitedtheremarkablegrowthofCCT Solutions.Theneedforasteadfast partnerbecameincreasinglyevidentas enterprisesracedtoserveandsupport theircustomerswithgreaterefficiency andintelligence.Thecompany’svalue increasedasitprovidedsoftwareand servicesthatenabledcustomersto surpasstheircompetitioninthe relentlesspursuitofoperational excellence.Yearafteryear,CCT Solutionsproveditsmettle,propelling businessestowardlong-termsuccess andsolidifyingitspositionasatrusted industryleader.

ConqueringInitialChallenges

CCTSolutionsthrivesbyforging robustpartnershipswithothervendors, ensuringtheprovisionofend-to-end solutions.Thecompanyoffereda comprehensiveCloud-basedContact CenterSolutionssuite,necessitatinga widerangeoftechnologyproviders. Selectingandmanagingthesepartners becameacrucialtask,asthereliability andintegrityoftheservicesprovided wereparamount.Thecompanyroseto thechallengebyimplementinga meticulousselectionandauditprocess toidentifybest-in-classpartners.This

strategicapproachenabledittoserve customerswithunrivaled dependability,eveninthefaceof potentialdisruptions.

TheTimelessSecrettoSuccess

TheenduringsuccessofCCT Solutionscanbeattributedtoits unwaveringdedicationtocustomer triumph.Customersuccessliesatthe heartofeverycompany'ssolutionand service.Itsrelentlessfocusonlongtermresultsratherthanshort-term gainsresonatesdeeplywithits clientele.Dayinanddayout,CCT Solutionsderivesimmensejoyfrom guidingitscustomerstowards sustainedgrowth,bolsteringtheir revenues,streamliningtheircosts,and providingexceptionalsupporttotheir endcustomers.Thiscommitmenthas beenthecornerstoneofCCTSolutions' long-standingtriumphandsetsthem apartasanunrivaledforceinthe industry

ProfessionalExperience

UweKreuterisanexperiencedChief ExecutiveOfficerwithsolidunified communicationsandcustomercare background.Withademonstrated historyofsuccessfullarge-scalesystem integrationprojects,managedservices, andprofessionalservices,Uwehas showcasedhisskillsinbuildinglarge scaleContactCenterTechnology SolutionsAvayasolutionsand products,ContactCentersTechnology Operation,andManagement.Heholds agermanUniversitydegree in telecommunicationsfromthe UniversityWiesbadeninGermany

Knownforhisstrategicvisionand businessdevelopmentacumen,Uwe Kreuterhasplayedapivotalrolein drivinginnovationandimplementing advancedtechnologieswithinthe industry.Asahands-onleader,hehas effectivelymanagedcomplex

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challengesanddeliveredexceptional results,earninghimareputationfor excellenceandclientsatisfaction. Withhisunwaveringcommitmentto success,Uwecontinuestomake significantcontributionsandremains arespectedfigureinthecontact centerandunifiedcommunications domain.

EntrepreneurialResponsibilities

Asanentrepreneur,UweKreuter’s responsibilitiesencompasscreating andmanagingabusiness,taking calculatedriskstopursuehisvision, andidentifyingcustomerneedsthat hiscompanycanefficientlyaddress. Keyaspectsofhisdailyworkinclude buildingastrongteam,managing finances,excellinginmarketingand sales,andfosteringcontinuous learningandinnovation.These multifacetedresponsibilitiesdemand businessacumen,leadershipskills, andawillingnesstoembracerisks. Despitehisextensiveexperience spanningnearlythreedecades,Uwe Kreuterremainspassionateabout fulfillingtheseresponsibilitiesdaily, findingjoyintheentrepreneurial journey

ThePowerofCloudContact CenterSolutions

Cloudcontactcentersolutionshave emergedasatransformativeforce, propellingenterprisestowards unprecedentedcustomerservice excellenceandoperationalefficiency Enterprisesofallsizesarefervently embracingthenextgenerationof cloud-basedcontactcentersCCT Solutionsoffers.Theseinnovative solutionshaveshatteredtraditional infrastructurelimitations, empoweringbusinessestoscaletheir customersupportoperations dynamicallywithouttheburdenof costlyon-premisessystemsand maintenance.

Cloudcontactcentersolutionshave quicklybecomeindispensabledueto theirrobustfeaturesandcapabilities. Attheheartoftheirappealisthe abilitytoseamlesslyintegrate omnichannelcommunicationoptions, encompassingphone,email,chat, socialmedia,andmore.This harmonizedapproachensuresa consistentandunifiedcustomer experienceacrossalltouchpoints, elevatingsatisfactionandloyalty

Leveragingadvancedanalyticsand reportingtools,thesesolutionsequip businesseswithinvaluableinsightsinto customerpreferences,painpoints,and expectations.Withthisknowledge, organizationscanproactively anticipatecustomerneeds,personalize supportstrategies,andfosterdeeper connections.Byharnessingthepower ofartificialintelligence(AI)and machinelearning(ML),cloudcontact centersolutionsautomateroutinetasks, suchascallroutingandbasicinquiries, freeingupskilledagentstohandle complexinteractionsandnurture meaningfulcustomerrelationships.

Anotherpivotalaspectofthese solutionsliesintheirseamless integrationwithkeybusinesssystems, includingcustomerrelationship management(CRM)andenterprise resourceplanning(ERP)software. Throughreal-timedata synchronization,agentscan instantaneouslyaccessrelevant customerinformation,enablingmore efficientissueresolutionand empoweringagentstodeliver personalizedexperiencestailoredto eachcustomer'suniquejourney.

EmpoweringwithMXCloud

CCTSolutionsdistinguishesitselfin thecompetitivelandscapewithitscore productline,CCTMXMultiExperienceCloud.Thiscomprehensive offeringcomprisesastate-of-the-art

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Cover Story www.theenterpriseworld.com | 17

NextGenEvolutionContactCenter Platformthatcaterstothediverse needsofanomni-channelcontact centerandbeyond.AttheheartofCCT MXCloudliesitsfeature-richsolution, providinganextensiverangeof capabilitiestoaddressthedemandsof moderncustomerserviceoperations. Byleveragingmultiplegeo-redundant datacenters,CCTSolutionsensures robustreliabilityanddatasecurityfor itscustomers.Moreover,theplatform offersunparalleledflexibilitythrough itsCarrierOptions,allowing businessestobringtheircarrieror channel,thustailoringthesolutionto theirspecificrequirements.

OnestandoutassetofMXCloudisthe UnifiedAgentDesktopcalled CCT ContactPro(R).Thisagentdesktophas continuouslydevelopedoverthepast 15years,culminatinginahighly sophisticatedanduser-friendly interface.LeveragingmodernbrowserbasedandWebRTCtechnologies,CCT ContactProprovidesseamlessaccessto overeightomni-channel communicationchannels,equipping agentswithmanyfeaturesto streamlineinteractions.Furthermore,it integratesvariousCRMsystems, includingServiceNow,Salesforce, Dynamics,SAP,EPIC,andcustomized in-houseCRMsolutions.

AI-DrivenApproach

CCTSolutionsaddressesthemajor challengesbusinessesfaceinthe contactcenterindustrythroughitsAIdrivenapproach.Keychallenges includeintegratedchannelautomation andbalancingself-serviceoptionswith humansupport.CCTSolutions'MX Cloudplatform,integrated with leadingConversationalAIVendors, incorporatesAIcomponentstoenable businessestoautomateprocesses, offloadrepetitivetasks,andprovide intelligentcustomerexperiences.This empowerscustomerstofindquick

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“CCTSolutions’ visionisto empower companiesto communicate effectivelyacross variouscontact channels,both traditionaland emerging.”

resolutionswhilereducingrelianceon humanagents.Additionally,CCT Solutionsassistsbusinessesin overcomingagentavailability challengesbyofferingwork-fromhomesetupsandnear-shore outsourcingoptions,ensuring continuoussupportandoptimizing operationalcosts.Withitsinnovative technologiesandcustomer-centric approach,thecompanyisatrusted partnerinhelpingbusinessesnavigate theevolvinglandscapeofcustomer service.

StayingAheadofCustomer Demands

CCTSolutionsunderstandsthe importanceofstayingup-to-datewith theevolvingmarketplaceandcustomer demands.Thecompanyprioritizes listeningtoitscustomersand monitoringtheoverallmarkettrends. Bycarefullyobservingtheneedsand preferencesofitscustomers,CCT Solutionsensuresitsofferingsalign withcurrentmarketdemands.Striking therightbalancebetweenbeingearly adoptersandavoidingbeingtoolateto themarket,itfollowsastrategic approach.

CCTSolutionshasidentifiedtwoareas forfutureinvestment:AIand Analytics.Recognizingthegrowing demandforAI-drivensolutions,the companyaimstoenhanceitsofferings byleveragingadvancedartificial intelligencetechnologies.This investmentwillenablebusinessestobe morecompetitivefromacostand revenueperspectivewhileproviding improvedcustomerlifecycleand journeymanagementinsights.

FosteringTeamExcellence

Regardingtakingcareofemployees, Kreuterbelievesintheimportanceof teamdynamicsandeachindividual's uniquequalities.Withseveralteam

membershavingbeenwithCCTsince itsearlydays,theyhavehadthe opportunitytogrowanddeveloptheir skillsoveradecade.Thislongstandingcommitmenttocultivatinga strongandtalentedteamhasenabled CCTSolutionstoestablisharobust globalpresence.

Kreuterunderstandstheteam'sstrength liesinitsmembers'diverseskillsand experiences.Bycarefullyassemblinga cohesiveandskilledworkforceover theyears,CCTSolutionshas positioneditselffirmlytoofferits solutionsworldwide.Theexceptional teamatCCTisatestamenttotheir success,withacollectivededicationto deliveringtop-notchsolutionsand servicestoclients.

ExemplaryTestimonials

CCTSolutionshasreceived exceptionalfeedbackfromitsvaluable customers,showcasingtheir satisfactionandconfidenceinits services.

Ÿ KarstenOhlrogge,theDirector oftheContactCenteratPYUR, emphasizedtheimportanceof creatingafoundationto accommodatefutureexpansions. Heexpressedhissatisfactionwith CCTSolutions,stating,"Itwas importanttoustocreateabasis withwhichwearealsoreadyfor futureexpansions."

Ÿ Asthemainsupplierfortheirentire callcentertechnology,CCT Solutionsimpressivelyfulfills PYUR'sextensionrequirements whilestayingtechnologicallyupto-date.Ohlroggepraisedtheir partnership,stating,"WithCCTas themainsupplierforthewholecall centertechnique,wehaveapartner whofulfillsourextension requirementsandimplementsthem withthelatesttechnology."

Ÿ MatthiasKranz,theIT CoordinatoratDialogFactory, highlightedthestabilityachieved throughCCTSolutions'offerings, stating,"WithCCTandthenew solutions,wehaveastablesituation with99.94%uptime."

Ÿ JochenKraetschmer,the ManagingDirectorandManager ofOperationsmentioned,"The exchangewithCCTandtheir expertiseasconsultantsisvery importantandvaluabletous."

Thesetestimonialstestifytothe exceptionalserviceandexpertise providedbyCCTSolutions,enabling itscustomerstoachievetheirgoalsand drivetheirbusinessesforward.

Learnfromfailures andvalueteamwork.
Cover Story www.theenterpriseworld.com | 19
Inhisadvicetobudding entrepreneurs,Uwe Kreuteremphasizesthe importanceof continuouslylearning fromfailuresand treatingtheteam respectfully.Hebelieves failuresprovide valuablelessons,while asolidandcohesive teamiscrucialfor success.
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Mallorcaisasecludedisland

knownforitstranquilbeaches, stunninglandscapes, architecturalbeauty,FestivalPark,and welcomingculture.Thelargestislandof Spain,Mallorcagotitsnamefromthe Latinphrase'insulamaior,'which translatesto'largerisland'or'Bigger Island.'

Touristsaroundtheglobehavevisitedthe islandforyears,withmajortourismtaking asurgefromthe1950s.Furthermore, Mallorcahasattractedmanycelebrities, writers,andpoetsduetoitscalmingand lushbeautythathelpsbringmore creativitytolife.However,thereisalot moretothisislandthanitsscenicbeauty.If youareplanningatriptoMallorca,here aresomethingsthatwillhelpyouexplore theislandmoreintricately

Top6All-InclusiveResortsinMallorca

Whiletherearemanyhotelsandresortson theisland,herearethebestplacesin Mallorcatostayforyou:

1.

TheIberostarSelectionSuitesJardíndel SolhotelresidesoverthebeautifulCosta delaCalmabeach.Its261hotelrooms includeservicessuchasSPA,FreeWiFi, anoptionalall-inclusiveaccommodation type,awhirlpoolbath,andaprivatepool withmanyroomsofferingafabuloussea view.

Inaddition,thehotelhasanexclusiveVIP zone,whereonecanaccessthebar, solariumwithsunloungers,Balinesebeds, anddirectaccesstothebeachwhereyou canenjoybeautifulsunriseandsunsets.

Thehotelisdoingitsbitforabetterfuture withinitiativestoreduceplasticuseand responsibleseafoodconsumptionfora bettercoastalenvironment.

IberostarSelectionJardindelSol Suites
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2.VIVACalaMesquidaResort&Spa

Whetheryouaretravelingasacouple, withfriends,family,orkids,VIVACala MesquidaResort&Spacaterstoall.The hoteloffersarangeofexclusiveservices astheselectionclub,allowingyouto customizeyourwholeresortexperience.

Intermsofcuisine,thehoteloffers varioustypesofdishesattheirbuffet throughtheirItalianandMexicanhotels andtheirbeachrestaurantMirablau. Overall,theexperienceattheVIVACala MesquidaResort&Spamakesfora relaxingstay.

EnjoytheMediterraneancultureat IberostarPlayadeMuro.Theuniquely designedroomsarespaciousand sufficientlyaccommodatefamilies, couples,orchildren.Inaddition,the hotelprovidessportsfacilitiesforthose intoCyclingandTennis.

Moreover,TheStarCampprogramoffers avarietyoffunactivitiesforkids, allowingtheadultstorelaxonthebeach orvisitthespatodestress.

BetweenthebayofPollençaandthe AlbuferetaNaturalPark,PortBlueClub PollentiaResort&Spaisahotelamidst thenaturalbeautyofMallorca.

Thehotelprovidesnumerousoutdoor facilitiesandsportsoptionsforyouto choosefrom.Additionally,therearealso variousprogramsfortheenjoymentof kids.

Otherservicesincludedeliciousfood,a relaxingSpa,aBar,andanadults-only pool.Forsportsfanatics,thehoteloffers varioussportsliketennis,swimming,and anumberofotherwatersports.

ThebeachesofMallorcaareamajorattractionamongtourists.AndPlayaDe Maro,wherethishotelislocated,isoneofthetop3beachesinSpain.The IberostarSelectionPlayaDeMuroVillagehasalsowonvariousTripAdvisor awardsforitsqualityservices,infrastructure,service,andgastronomy

Throughits3restaurantsand4bars,theresortoffersanarrayofdishesanddrinks forthoselookingtoenhancetheirpalette.Todistress,therearewatercircuitsat thespaalongwithTenniscourts.

3.IberostarPlayadeMuro 4.PortBlueClubPollentiaResort& Spa 5.IberostarSelectionPlayaDeMuroVillage
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ThingstodoinCalesdeMallorca

Ifyouwereresearchingforyourtrip toMallorca,youprobablycameacross CalesdeMallorca.Residedonthe southeastcoastofMallorca,theresort iswidelyknownamongglobaltourist communities,especiallyfromEurope andtheUK.

Theresortisagoldminefortourists, andifyouhaven'tquitefiguredout whatthingstodoinCalesde Mallorca,hereare8thingstohelp you:

1.BoatTrips

ExplorethecoastalbeautyofMallorca morecloselybychoosingfrom variousboattripsavailableonthe beaches.Asyousailthroughthe waters,bringalongyourfavorite seafooddishesordropbythemany restaurantsreadytosatiateyourtaste buds.

2.IslandTour

Theislandisfullofhiddennatural beauty.Afterarelaxingtimeonthe stunningbeaches,startexploringthe islandforotherattractivenearby places,restaurants,andother interestinglocalthingsthatnotmany areawareof.

3.VisitCaves

CalesdeMallorcaisahubformany caves,namelytheCuevasdelDrach (DragonCaves)andCuevasdels Hams.Thesecavesaremajor attractionsamongglobaltouristsdue totheirstalagmitesandstalactite formations.Onecanalsowitness classicalmusicconcertsonthewayto cavediscovery,performedbyfloating musicians.

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4.

WaterSports

Thisoneisforallyousportsjunkiesoutthere.Various resortsandhotelsofMallorcaallowyoutoenterwater sportstoenhanceyourexperience.Ontheotherhand,if youdon'twanttoindulgeinwatersportsattheresort, plentyofotheroptionsareavailable.

5.

RafaNadalMuseumMallorca

RafaelNadalisaMallorca-bornTennislegend, consideredbymanyasthegreatestplayertoplaythe game.Avisittothismuseumnamedafterhimwillallow youtolearnaboutsomeofhiscareer-highlighting momentsandhelpyouknowhimbetterasapersonanda player.Additionally,youcanalsobuymerchandiseand otherproductsrelatedtoRafaelNadalaswell.

6.Hiking

DoyouloveHiking?ThenCalesdeMallorcawillbea treatforyouthankstothemountainssurroundingthe resort,makingitoneofthemostsought-afterhiking spotsamongtouristhikers.

7.

LocalCuisine

Mallorcaisblessedwithadeliciousfoodheritage. Foodieornon-foodie,oneshouldnotmissoutonan opportunitytotastelocaldelicaciessuchaspaella, sobrasada,ensaimada,andotherseafooddishes.

8.

TheNightlife

Nightlifeisnotwhatmostpeoplethinkofwhenplanning avisitingMallorca.However,thatdoesnotmeanit doesn'thaveagreatnightlifescene.Theresortoffersa numberofbarsandpubsforanyonelookingto experiencetheCalesdeMallorcanightlife.

Finally,

IsMallorcaworthvisiting?

Thesimpleansweris—YES.Nomatterthetimeofthe year,fromtheWorldHeritageSiteMountainsof TramuntanaandTurquoisebeachesthatholdyour attentiontoseafoodspecialtiesandhistoricsites, Mallorcaisanislandthatsecludesyouawayfromhectic everydaylifeforapeacefultime.Ifthatsoundslike somethingyouareseeking,whichyouprobablyare,then Mallorcaistheplacetobeforyou.

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Areyoucrazyaboutriding motorcycles?Ifyes,itmightbeoneof yourdreamstotakearoadtripwitha HarleyDavidsonbikeinthemountain areas.Thebikegivesyouthe experienceofpleasureandadventure whileenjoyingthescenicbeautyatthe sametime.Nobodywilldisagreewith meifIsayHarleyDavidsonbikesare thebestintheworld.

Theirmotorcyclesaretheperfect combinationofabeautifulbody framework,excellentengineering,and asmoothride.Hardcorebikelovers, whenlookingtobuyamotorcycle, oftendon’tsettleforanythinglessthan Harley.Inthisarticle,we’lltakeyou onaridetoshowthejourneyofHarley Davidsonfromabicyclebrandtoa motorcyclelegendlovedbyall.

CompetitionwithGlobalMarket

Foundedin1903,HarleyDavidsonis oneofthefewAmericancompanies thatsurvivedtheGreatDepressionin 1930.Itwasestablishedinoneofthe townsintheUnitedStatesofAmerica namedMilwaukeeinWisconsin.The companyexperiencedmultiplechanges intermsofleadershipandsubsidiary arrangements.Whentherewasserious competitionintheglobalmarket,

especiallyfromJapan,Harley Davidsonsawitspoorqualitybike productioninthemarket.However,it didnotaffecttheever-growinggraph ofthecompany’ssuccess.Harley Davidsoninspiredmorebikersacross theworldandpeoplestartedjoiningits fanclub,showingofftheirbikeriding skills.

RisingthroughWarTime

Theoriginofthecompanycanbe tracedbackto1901whenWilliamS. Harveydecidedtouseasmallengine capableofdisplacing116ccflywheels formanufacturingpedal-powered bicycles.Foranothertwoyears, William,alongwithhischildhood friendArtherDavidsonkepton tinkeringwiththeengine.Thejourney ofoneofthemosticonicmotorcycle manufacturersintheworldbegan whentheprocessofengine-making wasfinished.WhentheUSAdecided toparticipateintheFirstWorldWar, thedemandformotorcycleusers increased.HarleyDavidsonsoldmore than15000motorcyclestotheUS militaryduringthewar

Infact,duringSecondWorldWar,the governmentagainaskedHarley Davidsontoserveinthemilitary The

companyprovidedmorethan90,000 motorcyclebikestothemilitary, probablyoneofthehighestdemandto date.However,whenAmerican MachineandFactorypurchasedHarley Davidsonin1969,thecompanylostits reputationformanufacturingreliable andqualitymotorcycles.TheAmerican MachineandFactoryreducedthemass productionofbikesandfiredmostof theworkerswhichloweredthebike qualityandmadetheminferiortotheir Japanesecounterparts.Soon,the companybecamebankruptanditwas difficultforittosurvive.However,the veterandidn’tbogdownandkept comingback,ultimatelymakingway foritselfinthemarketagain.

Pioneerof‘ChopperMotorcycles’

Inthebeginning,Harley-Davidson manufacturedlarge,air-cooledcruiser motorcycleswithpowerfulengines withaminimumdisplacementof 700cc.Thismodelofmotorcycles broughtthetrendofthe“chopper” motorcyclestylethatunderwentmass productionandwascustomizedto complementtherider’sdesiresand specifications.Theywerewell-known forthepersonalizedbikespecifications companyofferedforbuyers.

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PopularModelsofHarleyDavidson

Ÿ HarleyDavidsonFatBoy114

Ÿ HarleyDavidsonSportsterS

Ÿ HarleyDavidsonStreetGlide Special

Ÿ HarleyDavidsonPanAmerica1250

Ÿ HarleyDavidsonNightster

RavishingRetroLooks

Onethingthatfascinatesmostpeople aboutHarley-Davidsonbikesistheir retrolook.Inadditionto customization,thecompanywantsits customerstoenjoytheretrolook whichtakesthembackintotheeraand relivesnostalgia.Thecompanyis acknowledgedfordurability, comfortableride,andmost significantly,thereliabilityofits enginesbecausesafetyiseverything. Mostofthebikeshaveanengine above700ccsegmentandusetheVtwinenginewhichisaperfectblendof powerandlongevity.

MarketingStrategies

Therearedifferentmarketingstrategies thatworkedwellforHarleyDavidson andmadethecompanywhatitistoday Theyinclude:

Ÿ FreedomandIndividualism: Harleyhasalwaysportrayeditselfin theadsasafreebird.It characterizedthequintessential valueofhumanbeingslikefreedom andindividualism.Thewayits brandisdifferent,itshowshow everyriderisdifferent.Thisstrategy gavebikeownersawidecanvasto explorewhotheyare.

Ÿ SymbolofCourage:Harleyand Davidsoncreatedsportsbikesinan erawhentherewerenoproperroads andracingtracks.Bothofthemwent aheadanddaredtoinnovate somethingthatwaswayaheadofthe time.Itwasacourageousthingtodo

that,andtoday,roadtripswithHarley areencouragedasalifetime adventure.

Ÿ ListeningtoCustomers:Whatmakes HarleyDavidsondifferentthanits competitorsisthatitlistenstoits customersandrespectstheiropinions. Thecompanyundertakessurveysto collectdataaboutcustomer preferences.Theycallit‘real-time marketresearch.’Theresearch providesauniqueapproachto studyingcustomerbehavior

Ÿ FocusedonCreatingOwn Community:HarleyOwnerGroup (HOG)isasponsoredcommunity marketingclubwhichisoperatedby HarleyDavidson.Itisforthose enthusiastbikeriderswhoareloyal customersofthecompany Thegroup promotescompanyproductsaswellas encouragesaposhlifestyle.

StatisticsofHarleyDavidsonBikes: RevenueTotalsforthelastfiveyears

2018 2019 2020 2021 2022 $5.775B $4.045B $5.335B $5.361B $5.716B
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HarleyDavidsonMotorcycleSales inthelastfiveyears:

KeepingupwiththeQuality

Harley-Davidsonisoneofthosebrandsinthemarketthathasgoodmanufacturingqualityanddesignsthatfulfillthe requirementsofcustomersatalowcost.However,thecompanyhasfacednumerouschallengesthroughoutitsjourney.As mentionedearlier,duringthe1970s,itexperiencedtoughtimesasitsmarketsharewasdecliningduetothepoorqualityofits bikes.TheAmericanMachineandFactorycompanydesiredtotakeadvantageofthemarketsituationandraiseproductionby neglectingitssupplychainmanagement.Thecompanysufferedvigorouslyinmaintainingitsquality,however,itrecoveredto becomethesolesurvivingheavy-weightmotorcycle-producingcompany

JustinTimeManagement

In1981,HarleyDavidsonappointednewpersonnelatthemanagementlevel.Thecompanylaunchednewproduction schedulesthatsurgedinventoryturnsfrom16to28million.Itfocusedonimprovingrelationshipswithsuppliersandbuilding bettersupplychainmanagement.Thereafter,thecompanyintroduced“JustinTimeManagement”whichhelpedittoachieve continuousadvancementinqualityandquantity.Itincreasedtheproductdevelopmentefficiencywhichdroppedthecostand ultimatelythesalewasincreased.

HarleyDavidsonhasbecomealeaderinthemarketnotjustintermsofproducingandsellingmotorcyclesbutalsoasa perfectexampleforupcomingstartupstofollow.Theforemostaccomplishmentofthecompanyisqualityimprovementand quickdeliveryofproducts.Thecompanyconsistentlystudiescustomerbehaviorandunderstandstheirneedstomake innovationsintheproduct.

WhatmakesHarley-Davidsonuniquefromothercontemporarybusinesses?

Today,managementinstitutesareteachingHarleyDavidsonasacasestudytotheirstudentsandmakingeffective contributionsinthefieldofmarketing.HerearesomefactorsthatdifferentiateHarley-Davidsonfrommostofitscompetitors.

YEAR USA CANADA EMEA ASIAPACIFIC LATIN AMERIC 2022 109190 7924 30510 27905 2922 2021 125713 8005 30907 25020 3652 2020 103650 6477 36906 27220 5995 2019 125960 8946 44086 29513 9768 2018 132868 9690 46602 28724 10167 www.theenterpriseworld.com | 37

Ÿ LowerBatchSizeProduction: Smallbatchsizeproductioncan decreaseproductioncostsand improvethequalityoftheproduct. Itfuelssmoothproductionflowand reducesinventory

Ÿ ReducedSet-upTime:Lessersetuptimeimprovesmanufacturing efficiencywhicheventuallyreduces thetimeandspaceofproduction.

Ÿ Pullsystem:Basedoncustomer demand,thepullsystemcancontrol theproductionflow Themethod eliminateswasteinhandling, optimizesthespaceoftheshop floor,andmakesquickproduct deliverytocustomers.

Ÿ CompleteInvolvementofall Employees:AtHarley Davidson,theemployersarea partofthequalitycontrolcircle. Theymotivateemployeestotake responsibilityfortheirwork whicheliminatesloopholesin theprocess.

Ÿ RelationshipwithSuppliers: Aswediscussedearlier,building strongrelationshipswith suppliersisoneofthecrucial decisionstakenbyHarley Davidson.Itrevampedthe problem-solvingskillsofthe companyandremovedfriction whilesharinginformation.

UrbanRidingExperiences

HarleyDavidsonbuilds motorcyclesnotjustforthis generationbutalsoforupcoming generations.Inordertocontribute tosustainabledevelopmentefforts, thecompanyhaslaunchedEVs (ElectricVehicles)thatarereadyto takebikeridersbeyondthe limitationofcombustion.Examples ofHarleyDavidsonelectric vehiclesincludeLiveWireONE,S2 DELMAR,etc.Thesebikesare manufacturedforagilityandurban ridingexperiences.

FuturisticTrends

HarleyDavidsonownsdiversified futuristicplansthatcantransform thefutureofthewholebike industry Thecompanyisbranding itslogotoreachmorepeopleand becomeanaturalchoiceforthem. Suppliertrainingconsistsofa detailedstudyoftheirprevious strategies,issues,andthewaythey approachthesolutions.Today,the companyseekstomanufacture world-classprofitablemotorcycles alongwithbecomingthebest supplierintheworld.Harley Davidsonoughttoberecognizedby customersforthequalityandvalue ofitsproductandservices.

The‘GivingBack’Attitude

Harley-Davidsoniscontributingto socialworkaswell.Thecompany hasglobalappealaswellas presenceanditsponsorsfundraisers,charities,andavarietyof socialeventsforthebenefitofthe community.Evenwithoutcompany sponsorship,Harleymotorcyclists cometogetherforcharityworkand trytogivetheirbacktothe communitiesandhelpothers.

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www.theenterpriseworld.com | 39
75 75 | JUNE 2023 42
The Good, The Bad, And The Ugly HARD CHALLENGE75 5 www.theenterpriseworld.com | 43

Thereisasurgeofpeople

participatingin75hard challengesalloversocial media,catchingmillionsofeyeballs withpicturesofbooks,dietplans, before-afterprogresspics,andvarious hashtags.Ifyouhaven’talreadycome acrossthistrend,youmighthave questionslikewhatis75hard challenge?Whyiseveryonegoinggaga overit?Arethereanybenefits?Isit safe?Letusanswerallthequestions youmighthaveandmore.

Whatisthe75HardChallenge?

The75HardChallenge,aprogramthat supposedlyturnsyourlifeupsidedown forthebetter,wascreatedbyAndy Frisella—anentrepreneur,author,and podcasteratRealAF Whilethewhole thingispositionedasa“transformative mentaltoughnessprogram,”itsphysical effectsarenoticeable,asseenfrom numerousprogresspicsonthehashtags suchas#75Hard.

Theideafor75HardcameafterAndy interviewedJamesLawrence,akathe IronCowboy,whocompleted50 Ironmantriathlonsin50U.S.states everydayfor50days.Accordingto James,toachievementaltoughness,one mustintentionallyputthemselvesin uncomfortablesituations.Inaddition, Frisellaalsonoticedthatpeoplearound himwerefailingtocompletethefitness programstheysignedupfor

Rulesof75Hard

1. Keep ADiet Plan: Hedoesn’tspecify whatspecificfoodstoeat,however,he doesputemphasisonnothavingcheat mealsoralcohol.

2. Follow AWorkout Routine: Work outtwiceadayfor45minutes,outof whichoneworkoutmustbedone outdoors.

3. Document Your Progress: Take yourprogressphotoseveryday.

4. Water Intake: Drinkatleast1 gallonofwaterdaily

5. Book Reading: Read10pagesofa bookeveryday,excluding audiobooks.

P.S.Thebookgenremustbe:selfimprovement

Whatarethebenefitsof75Hard?

• Improved Confidence and enhanced self-esteem and selfworth

• Better physical health

• Better ability to complete daily activities and management skills

• Enhanced Grittiness

• Stronger Fortitude

• Career Improvements

• Improved relationships

Theprogramaimstobenefitthe personphysically,mentally,and emotionally.Nutritionaldisciplineand workoutswillcertainlybenefityouin losingweightandoverallfitness.And thedailywaterintakewillkeepyou hydrated,animportantfactorina person’shealth.

Consideringthatonemustonlyread self-improvementbooks,attheendof theprogram,youwillread750pages, helpingyousolvepersonalissuesif any.

Furthermore,theprogressphotoswill giveyouadoseofmotivationasyou seethepositivephysicalchanges.

75HardChallenge:SafetyConcerns

Itissafetosaythatthe75Hardmight notbeeveryone’scupoftea.And here’swhy:

Thecreator,AndyFrisella,isnota doctororamedicalexpert,noristhe programbackedbyscientificstudies. The75Hardcameintoexistence purelybasedonFrisella’sown intuition.Whiletherearenumerous benefitstothe75Hard,theprogram failstoconsiderhumancomplexity.

Everyhumanhasdifferentfitness levels,goals,andexistingmedical issues.Asaresult,manymedicaland fitnessexpertsbelievetheprogram isn’tsustainableandmightevencause injuries,basedonthecurrentone-sizefits-allnatureoftheprogram.

Expertsbelievethattakingsmallsteps ismorebeneficialinthelongrun. ProgramslikeThe75Hardmightsuit someonewithanalreadyactive lifestyle.However,forsomeonewhois ontheoppositespectrum,thesudden changescanbeoverwhelming.

Shouldyouenterthe75Hard Program?

Whilethephysical,mental,and emotionalbenefitssoundtemptingon paper,thelackofexpertiseand scientificevidencemeanstakingtrendy challengeslike75Hardwithagrainof saltisawiserchoice.

Here’sascenarioforyou:Assuming onecompletesall75daysofthe program,thedopaminedroponthe 76thdaycouldbehuge,potentially causingalackofmotivationforthe remainingdays.

Consideringalltheprosandconsof the75HardChallenge,itisbestto consulttheexpertsintheirfieldasyour doctor,dietician,ortrainer,beforeyou optin.Theexperthelpwillallowyou totweakyourlifestyleinwaysthatsuit yourspecificneedsandhelpyou achievegoalsefficientlyinthelong term.

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www.theenterpriseworld.com | 45

FourBenefitsOfBeingA

CONTRACTOR

| JUNE 2023 48

Workingforacompanyhas

itsperks.Buttherearealso somebigdrawbacksto beinganemployee,whichiswhysome peoplechoosetogoitaloneand becomeself-employed.Ifyou’retired ofthelimitationsofworkingfor someoneelse,youmaywishto considerbecomingacontractor.This hasanumberofbenefitsover traditionalemployment,andwe’re goingtotakealookatafewofthese now.So,let’sdivein!

1.YouCanMakeMoreMoney

Workingasacontractorcanbeamore lucrativeoptionthanworkingfora companywhenitcomestoyour finances.Whenyouareacontractor, youareabletosetyourownratesand chargemoreforyourservices.Of course,whenyou’refirststartingout, youmaywishtochargeaslightly lowerrateasyouestablishyourself but,onceyouhavefoundyourfeetand builtupyourreputation,youwillbe abletosetapricethatreflectsyour expertiseandthequalityjobthatyou knowyouwillbeabletodo.

Ofcourse,makingmoneyalso involvesmanagingyourmoney.When itcomestomanagingyourfinances,it isimportanttobemindfulofyour expensesandmakesurethatyouare chargingenoughforyourservicesto coverthesecosts.Itisalsoimportantto haveasavingsaccountincaseofany unexpectedfinancialemergencies. Shouldyoufeellikeyouneedhelp withyourmoney,youcouldalwaysget intouchwithsomeonelikean accountantforcontractorandletthem takecareofthisimportantaspectof yourbusinessforyou.

2.YouHaveFreedomOfChoice

Asacontractor,youhavethefreedom tochoosewhoyouworkwith.Youcan workwithanycompanyorindividual

youchoose,whichgivesyoualotof controloveryourworksituation. You’renotlimitedtoworkingwitha singlecompany,andyou’renotstuck inajobyoudon’tlike,meaningyou canfillyourdayswithprojectsand jobsthatyouwillgenuinelywantto do,andenjoydoing.Plus,ifyoudo findthatyouaren’tenjoyingajob,you knowyou’llbeabletomoveonas soonasit’sdone,andyouneverhave todothatjobagain.

Youalsohavethefreedomtowork fromanywhereyouwant,givingyou moreflexibilityinyourlifeand openingdoorsthatperhapswouldhave neveropenedifyouwereworkingfor acompanyandboundtooneplacein particular And,unlikeworkingfora traditionalcompany,beingaselfemployedcontractormeansthatyou areabletosetyourownworkinghours tosuityourselfandyourlifestyle, givingyoufullcontroloveryourworklifebalance,andtheflexibilityto adjustyourhours,shouldyouneedto.

3.YouCanReallyImproveYour Skills

Whenyouworkasacontractor,you havetheopportunitytohoneyour skillsinaparticularfieldorspecialism withinafield.Thisisbecauseyouare abletotakeonmultipleprojectsat onceandworkonthemuntiltheyare completeand,crucially,choosethe typeofprojectsthatyoudo.Ifyou knowyouwouldliketobuildyour skillsinanareayouarenotasfamiliar asothers,youcanfocussolelyon projectsthatinvolvethissothatyou canbringtheseuptoastandardyou feelhappywith.

Youwillalsohavetheopportunityto learnnewskillsbecauseyouare workingwithdifferentpeopleon differentprojects,andyouwillbeable totalktothemduringtheworkandask themasmanyquestionsaspossible.

Havingasmanystringstoyourbowas possiblewillonlybenefityouasa contractor,asthiswillmeanyouare abletotakeonlotsofdifferentjobs andkeepyourworkvaried.

4.YouCanSeriouslyGrowYour Network

Whenyouworkforacompany,they willbetiedintocontractsanddeals withcertainindividuals,andyoumay onlyeverworkwithafewnames duringyourtimewiththem.Asa contractor,however,youhavethe uniqueopportunitytogrowyour networksignificantly Thisisbecause youareabletoworkwithavarietyof peoplefromdifferentbackgrounds which,aswementionedbefore,can helpexpandyourknowledgeand skillsetand,ofcourse,yourcontacts.

Additionally,asacontractoryoumay beabletoworkwithsomeofthetop professionalsinyourfield,whichcan helpyouadvanceyourcareer.Plus,if yourcustomersarehappywithyour workand,ofcourse,your professionalismthroughoutthe process,theymayrecommendyouto otherswhentheyaskaboutthetypeof productorserviceyouoffer.

FinalThoughts

Choosingtobeacontractorcanhave manybenefits,bothfinancialandnonfinancial.Allinall,therearemany reasonswhycontractingcanbeagreat choiceforyourcareer,andwehave onlyscratchedthesurfacewiththe abovepoints.Ifyou’reseriously thinkingaboutmakingtheswitch,do yourresearchandtalktoother contractorstolearnmoreaboutwhat it’sliketoworkthiswaysothatyou canmakeaninformeddecisionasto whetherthiscouldbethelifeforyou.

www.theenterpriseworld.com | 49

PRODUCT REVIEW

Hootsuite Review

Founder: Ryan Holmes, Dario Meli, David Tedman

Establishment Year: 2008

Headquarters: 5 East 8th Avenue Vancouver, V5T 1R6

Canada

No. of Employees: 1300+

Website: www.hootsuite.com

| JUNE 2023 50

Hootsuite is a social media companion trusted by over 22 million users globally. The platform helps improve the areas of social media marketing, commerce, and customer care of brands and organizations. Here's how it works: Using integrated tools from Hootsuite's dashboard, you can schedule across a range of popular social networks, manage organic and paid content, track customer conversions, and gain real-time insights that help you make crucial decisions.

As a leading social media software with more than 200k paid accounts, the expertise of Hootsuite range from social media management, social insights, employee advocacy, social selling, and social customer care, to helping businesses build trustworthy relationships with their audience. Additionally, Hootsuite Academy, its widely popular E-Learning platform educates people and organizations about social power through its courses.

www.theenterpriseworld.com | 51

CompanyHistory

Notmanytoolscouldmanagemultiplesocialmedianetworksin2008.Noticingthisissue facedbypeoplearoundtheglobe,RyanHolmes,withDarioMeliandDavidTedman,founded Hootsuiteinthesameyear.Atthelaunch,thetoolwascalledBrightKit,andtheresponsesit receivedwerenothingbutpositive.

In2009,thenameofBrightKitchangedtowhatwenowknowasHootsuite,courtesyofMatt Nathan'ssuggestion,whowona$500prizeforit.Soonenough,thecompanyexpandedits horizonswithsupportforFacebookandLinkedInandincorporatedTwitterlists.

Attheendof2009inDecember,Hootsuitewasofficiallylaunchedasanindependent company,asitseparatedfrominvokemedia.

By2012,HootsuitewasvaluedataroundUS$200millionandstartedfurtherexpansionsby acquiringcompetitorssuchasSeesmic,acustomerrelationshipmanagementsystem.Moving forward,HootsuitealsoacquiredAdEspresso,adigitaladvertisementmanager,andLiftMetrix, afront-runningsocialmediaanalyticscompany.

Today,HootsuitecontinuestopushtheboundariesofSocialMediawithitsProductsand ServiceIndustryforward,witharound16millionusersgloballyinover175countries.

HootsuiteFeatures:

ThefeaturesofHootsuitearespread acrossvariouscategories.Herearethose categories:

1.Publishing:Fromasingledashboard, easilyplan,create,schedule,andpublish thecontentforallyourplatforms.

2.Engagement:Areliablemedia engagementtoolthatallowsyouto accessallyournetworkandapps together.Itincludesmessageinbox, automation,listeningstreams,autoresponder,andassignmenttags,among otherfeaturesforastress-freeworking process.

3.Advertising:BeitFacebook, Instagram,orLinkedIn,theadvertising

toolsallowyoutomanageyourpaid andorganiccontentfromasingleplace withoutanyhassle.Furthermore,you canpublish,analyze,manage,and makeareportonadsfromthe dashboard.

4.SocialListening:Easilymonitor trendsandbeonthelookoutforwhat peoplearesayingaboutyourbrand. Additionally,keepupwithyour competitionbymonitoringthem.

5.Integration: Hootsuiteenablesyoutomanageall yoursocialmediamarketingcontent anddatainoneplace.Thefeatures includelinkingyoursocialmedia networks,trackingGooglereviews, andintegratingyourCRMdatainto yourdashboard.

6.Analytics:

Togetmoreengagementand followers,thegameofanalyticsis key WithHootsuite'sanalytics feature,youcangetreportsthatshow youtheidealtimetopostbasedon whenyouraudienceismostactive. Moreover,itcanhelpyouextendyour reach,buildawareness,andincrease engagementwhichcouldpositively impactsales.

7.OwlyWriterAI:

AItoolscouldefficientlyimprove yoursocialmediaexperience. OwlyWriterisoneofthosetools,asit makessocialmediapostingabreeze. ThisAItoolcanbeusedtoquickly generatecaptionsforanysocial medianetwork,helpingyousave time.

| JUNE 2023 52

HowmuchdoesitCost?

Therearefourdifferent categoriesofHootsuite,allwith differentprices.Whilethereare freetrialsavailable,herearethe plansifyouarelookingto becomeapaidmember.

1.ProfessionalPlan: $99.00/month

For:Entrepreneurs,small businessowners,etc.whowant toextractthemostoutofsocial media.

FAQs-

Ÿ HowDoIUseHootsuite?

Answer:

Step1:Createanaccount

Step2:ChooseaSuitablePlan

2.TeamPlan: $249.00/month

For:MarketingTeamswho arelookingtotaketheir socialmediacollaboration toanotherlevel.

3.BusinessPlan:Startsat $739.00/month

For:Businessesand agencieslookingtobuild theirbrand,increasetheir followerbase,andmanage socialmediaefficiently.

4.EnterprisePlan: Thepriceforthis sectioniscustomized, andasaresult,not revealed.Toknow more,contact Hootsuite.

For:Huge Organizationsand Companieswith multiplesocialmedia teamsprioritize workflowandsecurity.

*T&CApply

CustomerTestimonials

1.“Hootsuitehashelpedusreachmorepeople organically,faster-thankstoaudience targeting.”-Jessica

Step3:Signup,andlinkyoursocial mediaprofilestothedashboardtotrack yourperformance

Ÿ HowdoIrequestaHootsuite Demo?

Answer:Simplyclickonthislinkhttps://www.hootsuite.com/request-demo

Ÿ WherecanIgetaHootsuite Enterprisequote?

Answer:Togetthedetailsaboutthe enterprisequotegohere: https://www.hootsuite.com/plans/enterpri se

2.“Hootsuiteisgreatifyou'reresponsiblefor marketing,butyourdaysareoftentakenout ofyourcontrolbyclientneedsorrequestson yourtime.Itletsyouorganizeyourtimefor theworkthatbuildstomorrow'sbusiness.”Ewan

3.“Asanewbrandenteringacrowded marketplace,Hootsuitehasbecomeacritical partnerinhow,when,andwherewe strategicallyimplementourcommunications outreach.Wecouldnotdowhatwedowithout Hootsuiteonoursideandmakingefficientuse ofoursocialmarketingresources.”-Daniella

4.“Theprogramhelpsmeschedulepostsin advance,orontheweekendorholidaywhenI needtopostbutamnotworking.”-Courtney

www.theenterpriseworld.com | 53
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