Most Trusted Cybersecurity Solution Provider To Watch - 2022

Elevating Your Cybersecurity Environment

Brian Bouchard CEO

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From Editor’s Desk

Dearreaders,

Itmakesusimmenselyhappytopresentbeforeyouourlatestmagazineissue “Most Trusted Cybersecurity Solution Providers to Watch-2022” whichfeaturesleadingcompaniesthatare providingtop-notchcybersecuritysolutionstosecurebusinessesagainstfraudulentrisks.

Theworldoftheinternethasseenaplethoraofadvancementsinthepastdecade.Ithasbeen responsibleforthedawnofnumerousinnovationsandentrepreneurshipopportunities.Many businesses,asaresult,areshiftingamajorityoftheiroperationsonline.Whileshiftingonlinehas givennumerousadvantagessuchassmootheroperations,reducederrors,lessercosts,etc.,ithas alsogivenrisetoincreasedsecurityrisks.

Whenwelookatthepastcoupleofyearsinparticular,thepandemichastakenthedigitizationof businessestoanotherlevel.Asmorebusinessesgoonline,however,thenumberofcybersecurity fraudsisalsoincreasinginthesameproportion.Accordingtoastatistic,astaggering81%of globalorganizationsexperiencedincreasedcyberthreatsduringCOVID-19.

Onthecoverofthemagazine,wehavefeaturedAlacrinet,aplatformelevatingthecybersecurity environment.Foundedin2002,Alacrinetisacybersecurityconsultingcompanyheadquarteredin PaloAlto.ThecompanyquicklytookpaceandexpandeditsofficeswithitsEastCoast headquartersinWilmington,Delaware.September2022willmarkAlacrinet's20thanniversaryof beinganationwidesecurityservicesproviderandareliablecybersecuritysolutionseller.

Havingstartedattheonsetofthebiginternetboom,cybersecuritywasjustatopicofdiscussion backin2002.Thefastriseofdigitizationandasurplusincreaseindatageneratedslowlymade peopleawareofitssecurityandhowithadtobemanaged.Andthatishowcybersecuritytookits paceinthewildlychangingtechnologicalworld.

Beingtherefromtheverystart,Alacrinethasevolvedfromageneralwebdevelopmentservice providertoanimplementationpartnerandanintegratorofsomeofthemosteffectivesecurity solutionslikeSIEM,EndpointManagement,IdentityandAccessManagement,andWebFraud Protectiontonameafew

Wehopeyouenjoyreadingthisissue!

Utkarsh D.

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.

Leaders in Spotlight

Onthecoverofthe magazine,wehave featuredAlacrinet,a platformelevatingthe cybersecurityenvironment.

Foundedin2002,Alacrinetisa cybersecurityconsultingcompany headquarteredinPaloAlto.The companyquicklytookpaceand expandeditsofficeswithitsEast CoastheadquartersinWilmington, Delaware.September2022will markAlacrinet's20thanniversary ofbeinganationwidesecurity servicesproviderandareliable cybersecuritysolutionseller

Havingstartedattheonsetofthe biginternetboom,cybersecurity wasjustatopicofdiscussionback in2002.Thefastriseof digitizationandasurplusincrease indatageneratedslowlymade peopleawareofitssecurityand howithadtobemanaged.Andthat ishowcybersecuritytookitspace inthewildlychanging technologicalworld.

Beingtherefromtheverystart, Alacrinethasevolvedfroma generalwebdevelopmentservice providertoanimplementation partnerandanintegratorofsome ofthemosteffectivesecurity solutionslikeSIEM,Endpoint Management,IdentityandAccess Management,andWebFraud Protectiontonameafew.

Whenthecompanystartedout,it waswithbabysteps,wherethey firstfocusedonworkingwiththe web,buildingwebapplications, andatthetimecybersecuritywasa verysimpleconcept.Infact, firewallandantivirusweretheonly maincomponentsofa cybersecuritystrategybackthen. Andyes,firewalldoesrule.The otherthingclosetocybersecurity waswiththeCiscorouterwhere somebodyknewhowtoopenand closeports,andthereyouhadan antivirusplatform.

C O N T

Brian Bouchard CEO

ITproCEOsarewellawareoftheincreasingneedfor cybersecurity.Itisbecausetheyhavestudiedthe stats,whereyetanotherorganizationhasfallen victimtosomeransomwareattackinashocking frequencyofevery14seconds.Theseprosknowvery wellthatevenasinglesuccessfulattackwouldbringtheir businesstoastandstillforweeks,ormaybeevenshutit downentirely.

Andthenagain,youwouldbemissingoutonalotof things,ifyourorganizationlooksatcybersecurityasjust anotherITexpense.Cybersecurityplaysavitalrolein drivingbusinessgrowth.

FeaturingforTheEnterpriseWorld'sthisissueofMost TrustedCybersecuritySolutionProviderToWatch–2022 isAlacrinet,aplatformelevatingyourcybersecurity environment.

EstablishingaStrongPresence-

Foundedintheyear2002,Alacrinetisacybersecurity consultingcompanyheadquarteredinPaloAlto.The companyquicklytookpaceandexpandedtheiroffices withitsEastCoastheadquartersinWilmington, Delaware.September2022willmarkAlacrinet's20th anniversaryofbeinganationwidesecurityservices providerandareliablecybersecuritysolutionseller

Havingstartedattheonsetofthebiginternetboom, cybersecuritywasjustatopicofdiscussionbackin2002. Thefastriseofdigitizationandasurplusincreaseindata generatedslowlymadepeopleawareofitssecurityand howithadtobemanaged.Andthatishowcybersecurity tookitspaceinthewildlychangingtechnologicalworld.

Beingtherefromtheverystart,Alacrinethasevolved fromageneralwebdevelopmentserviceprovider,toan implementationpartnerandaintegrator ofsomeofthe mosteffectivesecuritysolutionslikeSIEM,Endpoint Management,IdentityandAccessManagement,andWeb FraudProtectiontonameafew..

Whenthecompanystartedout,itwaswithbabysteps, wheretheyfirstfocusedonworkingwiththeweb, buildingwebapplications,andatthetimecybersecurity wasaverysimpleconcept.Infact,firewallandantivirus weretheonlymaincomponentsofacybersecurity strategybackthen.Andyes,firewalldoesrule.The otherthingclosetocybersecuritywaswiththeCisco routerwheresomebodyknewhowtoopenandclose ports,andthereyouhadanantivirusplatform.

Thesewerethetwomainstaysofcybersecurityinthefirst generationoftheInternetandtheWebandcompany, corporate,corporateintranets.Andthesehadcertainlevels ofsophistication,wherepeoplewouldmaintainapassword digestonsomeoftheapplications.Basically,onthe applicationsthatwouldrequireapasswordresetaftera coupeofmonths.

Butsecuritywasprettymuchstraightforward.Therewasn't alottoit.Andthenfastforwardto2013,theyearwhen hackersfiguredhowtobreakintothesenetworksthatwere reallyjustprotectedwithfirewalls.

Andoncethehackersfiguredouthowtoopentheseports, theyfiguredouthowtoscantheorganizations andfind openings.Theywouldgetinandthenfishfortheimportant data,datathatwasfinanciallyadvantageous,toeithersteal ortosellintheblackmarket.

So,whenthishappened,agreatstirwascreatedaround everywhere,andpeoplebegantolookbeyondthebasic firewallsecuritiestomoreadvancedtoolsthatwerebuiltto createmoresophisticateddefenseswithinthecompany's intranetandothercorporatenetworks.Thetoolswouldalso scanforanynefariousactivityandnotifywhensomething wasnotright.Andthislittlebuffertimewouldallowthe organizationstostrengthenthesystems.Newmoderntools likeEndpointDetectionManagementandResponse activelymonitorforintruders,etc.

“This password digest was really advanced back then, even on the web portals that we developed. So, we would custom build those security capabilities at the application layer.”

From that experience, we as a company strategically decided that we were going to become a cybersecurity expert.

“We really got into cybersecurity since 2013.”

Startingwithbuildingwebapplicationsforcorporate intranetsandtheinternet,,asthemarkettransitionedfrom aclientserver-basedarchitecturetoaweb-based architecture.Andthenthecompanywentfrombuilding webportalsandapplications,tocontentmanagement. Andthen,theystarteddoingbusinessanalyticsand information,sothatpeoplecouldgetmoreinformation outofthedata.Andfromthere,theywenttobigdata analytics.

Andaftersuccessfulstintsinallthesedomains, Alacrinetthengottheirfirstbigopportunitytodoa bigsecurityproject,whichcamewithitsfairshareof challenges.

TheHurdlestoSuccess-

ThefirsteverchallengeAlacrinetencounteredwaswhen therestaurantgotbreachedintheirPOSsystem.Atthe time,severallargeorganizationsfacedthesebreaches, HomeDepotandTargettonamesome.Thesystemsof theseorganizationsgothacked,gettingouthundredsof thousandsofsensitivecreditcardinformationfromtheir POSsystems.Thisinformationwasthensoldonthedark web,causingalossofthousandsandmillionsofdollars.

ThatwasatimewhenIBMhadjustboughtasolutionfor cybersecuritycalledaSIEMsecurityintelligenceevent management.Basically,IBMacquiredQ1Labsandtheir productQRadarandhadstartedgrowingtheir cybersecuritypracticeandinfrastructure.

Itwasagreatproduct.Alacrinetrecommendedtheproduct toitsclientsandalsohelpedthemimplementit.Andinthe processofimplementation,theteamrealizedthatthiswas goingtobeahotnewareaforresearchanddevelopment giventherisksitcreatedforlargeandmediumsize organizationsandenterprises.

Andso,from2013,to2022,Alacrinethasbeenafocused cybersecuritysolutionproviderforenterprisesandthey havebeenseenphenomenalgrowth,especiallysince COVID.

AstheCEOBrianBouchardwouldsay,thisexponential growthisallattributedtotheprogressionofthepandemic. Itwasthetimewheneverybodystartedgoingtomobile environmentsorworkingremotely Thatcombinedwith thenumberofsophisticatedhackers,andthehacker community,whichhasalsogrownwell,becauseitcanbe verylucrativewiththeransomware.

TheProductsandServices-

AlacrinetoffersfourdifferentdepartmentsTheirfirstandforemostcompetencygroupisthatof cybersecuritysolutionsandenterprisesolutions.Thenagain incybersecuritysolutions,therearedifferentcategories, wherethereiseverythingfromSIEMtoEDRendpoint detection,toCASB(CloudAccessSecurityBrokerages), accessidentityandaccessmanagementwithtoolsfrom Oktaandothers.Thereareabout10-12categoriesof solutionsthatAlacrinetsellswithincybersecurity.

Thesecond-mostimportantserviceisthatofPenTesting.

ThethirdcategoryofAlacrinet'ssolutionsistheManaged SecurityServicesProvider(MSSP).So,onceyou implementacybersecuritysolution,youneeditmanaged byexperts.AndwithAlacrinet'sexperts,youcanmanage thateasilywiththeirSOC(SecurityOperationsCenter).

Thefourthservicethathastakenoffprettyquicklyinthe past18monthsisthatofCybersecurityStaffing.Ifyour companywantstomanagesecurityin-houseanddoesnot havetheappropriateresourcesforit,Alacrinetwillprovide withthebeststaffforit.

AttributingtothestrengthsofAlacrinetistheirvaried portfoliotheyhavetooffer Whenyouchoosetoworkwith

“We have seen this, where the customers get ransomware attacks, we kind of get a sense of what types of the losses these companies are experiencing.”

“What makes us different? The ability of one vendor to be able to provide that breadth of services.”

Alacrinet,itremovestheneedforyoutolookaroundfor thislevelofsupportfrommultiplevendors.

TheNextBigThing-

Itisjustpentestingdonesmarter.Whatisgoingtomake itreallyexcitingistheuseofSecurityValidationbased toolslikePaneratodocontinuouspentesting.Thisnew wayofperformingpentestswillhelpidentifythegaps andrisksofcustomersinreal-time.Onewon'thaveto waituntilthoseopenareasofrisksfesterandturninto problems.

BrianBouchard-TheLeadingForce

CEO

SummingupBrian'sexcellentcareergraphinthreetabs wouldn'tdojusticetothegrowthhehasseenwith Alacrinet,butifonehadto,itwouldgosomethinglike-

StartedatIBMoutofcollege

HadanMISandanAccountingdoublemajordegree Ÿ fromtheUniversityofHawaii

AlsohadaminorinComputerScience

Butwhatstoodaboveallwashisloveforprogramming.

Afterhisgraduationin1996,theworldwasleadinginto theeraof.com.SothispositedBrianwithtwo opportunitiesfromtherecruiters

1-Year2000Bugproblemsolving,OR

2-Webapplicationdevelopmentandprogrammingfor businesssolutions.

“Of course, I chose the programming position.”

IBMwastryingtokeeptheirprogrammerselite.And whenBrianenteredIBM,itwaslikeaparadisefor programmerswithsomuchtolearn.

IBMwasaglobalcompany.Theyweresellinghardware throughachannel.Andatthetime,50%ofalltheIBM hardwarewassoldbytheirchannelpartners.Andatthe sametime,0%oftheIBMenterprisesoftwarewassold throughachannel.Thatiswhentheideastruck.

Briantalkedtoabunchofhiscolleaguesandinstigatedto leaveIBMwithoutactuallyleaving.

“Let's become a partner channel for IBM. We'll resell all of the enterprise software solutions.”

Andthatishowthecompanywasborn.In2002,they startedAlacrinet,andbecameoneofthepremierIBM enterprisesoftwarepartners.

“I am happy that we are able to grow Alacrinet into a nationwide company. And that has been my goal for the past seven years.”

AchievementsthatHaveSetaBenchmark-

Alacrinetasabusinesshasbeenabletogrowbeyondtheir corestrengtharea.Therehasbeenatremendouspenetration ofcybersecurityinthemarketsnationwide.Acrossthe country,indifferentmarkets,differentcustomersarenow validatingAlacrinetasaleader,whichissomethingthe entireteamisreallyproudof.

BuildingtheTeam-

“I have had the opportunity to work with some of the best people.”

BuildingtheteamofAlacrinethasbeenoneofthemost creativeprocesses,saysBrian.

Bouncingideasoffofeachotherhasworkedasthebest strategy Thishashelpedthemtocomeupwithbetterideas andbestowedthemwithsuccessateverystep.

“Our goal is to take pen testing by storm. We have a new way to do pen-testing and I think that is going to grab the customers' attention and excitement.”

NewYorkCity!Justthename makeseyessparkle,dreams biggerandeverythingmuch merrier Withanoverwhelmingamount ofopportunities,toanartist,awriter,a banker,anengineer,younameitand NewYorkhassomethinginstorefor you!

Beforewediveintotheextravagant cultureofNewYork,letusfirst understand-

Whataresomegeographical featuresofNewYorkCity?

NewYorkCityislocatedononeofthe world'slargestnaturalharbors,which extendsintotheAtlanticOcean.It

What is the history of New York City?

17th Century New York

Giovanni da Verrazano discovered New York Harbor

Henry Hudson sailed up the Hudson River

comprisesoffiveboroughs,eachof whichextendswitharespective countryofthestate.Thefiveboroughs are-

Ÿ BrooklynortheKingsCountry

Ÿ QueensortheQueensCountry

Ÿ ManhattanortheNewYork Country

Ÿ TheBronxorBronxCountryand

Ÿ StatenIslandortheRichmond Country

ThemetropolitanofNYCmakeupthe premiergatewayforanylegal immigrationtotheUnitedStates.The

vastmajorityofpeoplepouringinfrom overtheworldhavemadeNewYorka culturalcapital,withawhopping800 languagesspokeninthecity,akindof linguisticdiversitythat'shardtofind anywhereelse.

Thecityisahometomorethan3.2 millionresidentsbornoutsidethe UnitedStates.Asof2022,theNYC metropolitanareahadproducedan estimatedgrossmetropolitanproduct ofover$2.1trillion,toppingthelist worldwide.Withthisestimateinmind, thecityalsohousesthehighestnumber ofbillionairesandmillionairesofany cityintheworld.

The Dutch founded their rst permanent trading post

The rst black slaves arrived, who played a major role in forming the colonies.

Peter Minuit bought Manhattan from the Native Americans.

A Wall was built to protect New Amsterdam, across Manhattan Island. The street next to it was call The Wall Street.

The English arrived in New York.

18th Century New York

Bythistime,NewYorkhadalmostdoubleditspopulation,andthemainindustryinthecitywasthatofmilling.

The New York Gazette, the rst newspaper began its publication.

1732

1725

The rst theatre in New York was opened

19th Century New York

1754

1784

Kings College (Now Columbia University) was founded. The Bank of New York was founded.

1789

1792

George Washington took his presidential oath at Federal Hall. Trading in stocks and shares took place in and around Wall Street.

1820

The rst line of New York Subway was opened.

1826

New York became the largest city in the USA with a population of 123,000. Washington Square Park was created.

New York University was founded.

1831

1845

New York City Police Force was founded.

Madison Square was opened.

1847

1851

The New York Times began publication.

1904

1886

First telephones were installed in NYC

The Statue of Liberty was dedicated by President Grover Cleveland

1878

1872

Frederick Law Olmsted and Calvert Vaux created Central Park.

Bloomingda le's was founded.

1858

1858

Macy's was opened

WhatisthestorybehindTheStatue ofLiberty?

“We will not forget that Liberty has here made her home; nor shall her chosen altar be neglected."

—PresidentGroverCleveland, acceptingtheStatueofLibertyon behalfoftheU.S.,October28th,1886

TheStatueofLibertystandstallinthe UpperNewYorkBay,representingthe universalsymboloffreedom.The StatueofLibertywasoriginallygifted

byFrancetotheUSAasanemblemof strengtheningfriendship,andalsoasa staunchsignoftheirmutualwishfor liberty

Overthemanyyears,ithasevolved intosomuchmore.Itisalsoregarded astheMotherofExiles,whostands strong,welcomingthemillionsof immigrants,asanepitomeand embodimentofempathy,hopeand opportunityforeveryonewhoisin searchofabetterlifeintheUSA.

RepresentingthespiritofAmerica itself,thestatueexcitesthedesirefor freedominpeopleallovertheworld.

Hereareafewinterestingfactsabout TheStatueofLibertyyoudon'twantto missouton-

Ÿ TheStatueisinspiredbyaRoman Goddess,Libertas-goddessofliberty.

Ÿ LadyLibertyoriginallywasbrownin color,beingmadeoutofpurecopper However,after1900itbeganto developagreenpatinaduetothe oxidation.

Ÿ TheStatueofLibertyusedtobea lighthouseandguidedshipsinNew York'sharbor

Ÿ LadyLibertyhasbeenstruck600 timesbyalightningbolt,butnoneof theboltshavecausedanykindof severedamagetoit.

Ÿ ThecrownofLadyLibertybears7 spikeseachrepresentingtheseven oceansandcontinentsoftheworld.

TheWallStreet-What'stheStory behindtheChargingBull?

TheChargingBullortheBigBullon theWallStreethastodaybecomethe universalsymboloftheAmerican stockmarketanditsbigbusiness.Itis alsooneofthemostvisitedand popularsightsinthecity.Touristspour infromaroundtheworldtoseethis bronzebeast.

TheChargingBullsculpturewas createdbyanItalian-Americanartist, ArturoDiModica.DiMonicacameto NYCinthe70s,andbeinginspiredby thecity'senergyheopenedastudioon

GrandStreetinthemoderndaySoHo.

DiMonicastartedworkingonthebull afterthestockmarketcrashof1987, wherehefeltheowedsomethingtothe Americansforsograciouslyaccepting himandsupportinghiscareerasa sculptor.

Hepaidawhoppingsumof$360,000 ofhisownmoneytobuildthe ChargingBull.WiththeChargingBull, hewantedtoinspirepeopletocarry throughhardtimesandcelebratethe consistencyandperseveranceofan Americanbusinessprofessional.He chosethebulltorepresenttherising marketandathrivingeconomy,which everybodywasfightingforafterthe bigcrash.

WhatistheBestTimetoVisitthe Bull?

Unliketheothermonumentsofthecity, forexampletheStatueofLiberty, ChargingBulldoesnothaveanytickets andhasano-costadmission.TheBull standsinthemiddleofthestreet,soyou canveryeasilyvisititanytimeofthe day

Bymid-day,youcanfinddozensof peoplelinedupinfrontforasnap.So,if youwanttogazeattheBullwithout anyonepesteringtomovealong,you willhavetoshowupearlyinthe morning.

ATraveler'sTip-

Wintercanbeagoodtimetovisitthe Bull.Owingtothesnowy,chillydays youcanfindfewerpeoplearound.And ifyouarelucky,youcanalsofindthe Bullcoveredinablanketofsnow!

AlwaysToppingtheLists-

HereiswhyNewYorkCityisalways onthe'TopCitiestoLiveIn'listsIt'sDiversity

NewYorkisregardedasoneofthemost diversecitiesintheworld.Thecityis alsosometimesreferredtoasThe MeltingPotbecauseofthenumberof immigrantsmovingherefromaround theworld.

Itsdiversityiseasilyreflectedinits food,art,music,cultureandthe neighborhoods.

HereisafunthingtodoinNYC-

YoucanvisittheTenementMuseumand exploreNYC'simmigrationhistory.You willbeabletovisitthe19thcentury tenementbuildingandlistentothe storiesoffamiliesthatlivedthere.

TheDeliciousFood

Youask'WhyisNewYorksofamous?'

Theanswerisincompletewithoutatour tothelocalculinaryculture.

NYSisafoodie'sparadise,mostly becauseofitsgloballyinspiredcuisine andalsoaheavyinfluencebymany culturesofthecity.

WonderingwhatfoodNYCisfamous for?SomeofNewYork'smostfamous foodsincludetheclassicslikethatof NewYorkbagels,NewYorkpizza,and theNewYorkcheesecake.

Becauseofitsmulticulturalnature,it alsohousesauthenticcuisinesacross theglobe.Tonameasingleplacetotry amazingdisheswouldbehard,butyou canvisittheQueensNightMarketin Queens.Inthisopen-airweekend market,youcantryfoodfrommore than100localvendors.

Smorgasburgisanotherweekend marketgenerallyfoundinBrooklyn, Manhattanandafewotherplaces.If youareinthemoodtocruisearound, enjoybeautifulsceneryoftheNew YorkCity,whileenjoyingPhilly cheesesteaks,Chinesebaobuns, Filipinostreetfood,Indonesianrice bowlsandsomuchmore,The Williamsburglocationwouldsuityou thebest.

NewYorkisalsofamousforsomeof thebestandthemostuniquerestaurants intheworld.LikeCaféSerai,where youcantastetheReubenMomos,the traditionalTibetandumplingswitha NewYorktwisttotopitoff.

Therealsoareanumberoffoodtoursin NYCwhereyoucanbeanaudienceto thestoriesofdifferentneighborhoods throughfood.Someoftheminclude-

Ÿ NYCGreenwichVillageItalian FoodTour

Ÿ NewYorkCityLowerEastSide Culture&FoodTastingsTour

Ÿ Chinatown&LittleItalyFoodFest

TheMuseumsofNewYork

NewYorkhostssomeamazingand world-classmuseumsandmanyof themhaveafreeentry.

Ÿ MetropolitanMuseumofArt

Ÿ AmericanMuseumofNatural History

Ÿ MuseumofModernArt

Ÿ WhitneyMuseumofAmerican Artand

Ÿ GuggenheimMuseum

Thesemuseumshavethemost impressiveandawesomecollections ofartandotherhistoricalartifacts.

Broadway-ACelebrationofArt

OneofthemainreasonswhyNew Yorkissofamousistheincredible showsonBroadway!

NewYork,withtheculturallyrich anddiversevisualandperforming artsscene,isthemostcelebrated destinationsfortheatreglobally. Broadway'sstageshaveheld countlessplaysandmusicalsand someofthebestperformershave gracedthestage.

Here'satipifyoulovetoursdearly-

YoucanbookaBroadwayTheaters &TimesSquarewithaTheater Professionalexcursionanddivedeep intothehistoryandcultureof Broadway.

TheExtravagantHolidays

Therearejustafewothercitiesin theUnitedStatesthatgoalloutto celebratetheholidaysasNewYork.

ThanksgivinginNewYorkCityisa bigfestival.Macy'sThanksgiving DayParadeservesasanunofficial starttotheholidayseason,andthe tinkerlightscomeoutdecoratingthe

citywithwidesmilesandahappy spirit.

Andthencomesthebiggestfestivalof thecity-Christmas.Wehaveall watchedHomeAlone-LostinNew Yorkamilliontimesduringthe holidays,andhavebeenmesmerizedby thebeautyofthecity.Itissomething yousimplycan'tmiss.Thebeautiful windowdisplays,eventsinthecity, decorations,everylittlethingtakesthe atmospheretoanotherlevel.Watchthe cityturnintoatruewinterwonderland aroundChristmas.

Architecture

Amoderncitywithbusybrokersand aspiringstudents,youwouldthinkitis hardtofindtimetositandappreciatea beautifulbuilding.Buttheglass skyscrapers,silhouettesofsomeofthe mosticonicbuildingsliketheEmpire StateBuildingandtheChrysler BuildingmakeforNewYork's impressiveandstrikingskyline.

Ifyouwanttogetmoreknowledge aboutthecity'sarchitecture,youcan considerthefollowingtours-

Ÿ NewYorkCityarchitecturetour

Ÿ NewYorkDowntownArchitecture audiotour

Ÿ FlatironFood,Architecture& HistoryTour

Youcanalsolookoutforthe ManhattanArchitectureYachtCruise. Onthisspecialtouryoucansipon wineandbeersittingina1920s-style yachtandlistentothenarrationfrom theAmericanInstituteofArchitects (AIA).Thisisoneofthebestandmost soughtafterManhattanskylinetours available.

VibrantCulture

NewYorkishometoincredible culturalinstitutions,hasmesmerizing

artmuseumsandthefamous BroadwayTheater.Butitslegacyofa vibrantculturegoesevenfurther

NYCisalsofamousforahappening musicscene.Fromthefunkyuptown jazzclubstothepopulardowntown punkmusichistory,NewYorkhas beenknowntobeamusichub.

Addingtothat,thecityisalsooneof thefashioncapitalsoftheworld,with itsfashionrootsdatingbacktothe 19thcentury Today,thefashionscene ofNewYorkhasevolved,wherethe cityisahosttotopannualFashion

Weeks,andalsoholdssomeof themostfamousfashiondesigner andretailerheadquartersthan anyotherUScity

Thecity'shardandfastlifestyle andthebittersweetnaturehas beenaninspirationforcountless books,movies,anditisalso amongthemostfilmedcitiesin theworld.

Securing the Data Supply Chain

Michael Quinn Chief Executive Ofcer

TheFBIreportsthatcybercrimehasincreasedbyover 300%sincethebeginningofthepandemic.Notonlycan databreachescausefinanciallossesanddisruptbusiness continuity,butreputationaldamagecanbeevenmore costly Yet,dataprotectionhasnottraditionallybeenafocus ofsecurityarchitecture.Cybercriminalspassthroughour strongperimetersinwaysthatappeareffortlessandsteal unprotecteddata.Wemustshiftourattentiontoenabling thedatatoprotectitselfandmakecybercrimealmost impossible.

FeaturingforTheEnterpriseWorld'sthisissueofTheBest CybersecurityServiceProvidersin2022isActiveCypher,a datasecurityorganizationhelpingyoutosecurethedata supplychain.

TheCompany

It'stimeforacomprehensiveDataLossPreventionsolution thatprovidessecurityandprotectionacrossbothinternal andexternalnetworkenvironments.

Tsightofitsgoal.Insteadofprotectingcriticalinformation likestrategicplans,intellectualproperty,personal information,etc.,networksecurityhasfocusedon protectingandmonitoringthedigitalinfrastructure. Unfortunately,thisfocushasputorganizationsinareactive modethatonlyprovidesthemeanstointervenein maliciousthreatsaftertheyhavebeeninitiated.

Effortstoprotectdatadirectlyhavebeenabandoned becausetheycreatedanundueburdenontheend-userand wereoneroustoadminister.Instead,thefocushasbeenon DataLossPrevention,whichrequiresahighlycomplex datacategorization,serviceruledevelopment,anduser educationthatistime-consumingandexpensive.

Theproblemswiththisapproacharethatdatasecurity decisionsarelefttonon-technicalprofessionalswhodonot fullygraspthesignificanceoftheextratimeandeffort requiredtoclassifytheirfiles.Furthermore,servicerules aredevelopedtostopspecifictypesofdatafromleavingthe organizationindatapatternsorhumanbehavioursthatare

OvercomingtheChallenges

ActiveCypherbringssimplicitytotheDataLoss Preventionspaceandfulfilsitsoriginalpromiseofsecurity andprotection.Theydothisbyprovidingbaked-in,assetlevelprotection&securityacrosstheentiredatasupply chain,renderingsensitivedataworthlesstoransomware attackersandturningpotentialdatabreachesfrom catastrophestoinconveniences.Inaddition,ActiveCypher placesbusinessesincontrolofriskattheorganizational levelandrestorethefreedomtobeeffectiveatthe individuallevel. Thesecurityindustryhasevolvedinadirectionthatlost

“We encrypt data at the individual le/object level within our clients' own Microsoft Cloud environments, providing access control to users that never exposes source data and enabling businesses to remotely revoke access anywhere, anytime.”

knownbutarenotdynamicenoughtocoverunknown scenarios.

ActiveCypherputsDataFirstinthesecurityarchitecture, enablingdatatoprotectitselfwhereveryoustoreit, whereveryousendit,andmaintaincontrolofitsprivacy evenaftersharing.

Furthermore,itmustbeadaptabletoanydigital architecture,whetheron-premise,cloud,orboth.

TheGrowthQuotient

Theacceleratedawarenessofcybersecurityriskisforcing organizationstolookcloselyattheeffectivenessoftheir securityarchitectureconcerningreturnoninvestment.Most organizationshaddigitaltransformationplansthatmigrated aspectsoftheirbusinesstothecloud.COVIDaccelerated whatwasoncea1-4-yearplanto6months.Remotework capacityhadtoberapidlyexpanded,andsecurityconcerns wereforemostonbusinessleaders'mindstoconfidently ensurebusinesscontinuityandminimizerisk.

ActiveCypherisaDataLossPreventionvendor specializinginprotecting&securingdataattheassetlevel acrossitslifecyclewithfarlesscomplexityandcost.Their simpleandeffectiveapproachredefinesDLPbyenabling datatobeself-protectedeverywhere,evenwhenfirewalls andothersecuritymeasuresfail.Therapidaccelerationof digitaltransformationacrossallindustriesprovidedthe

idealenvironmentforActiveCypherSolutionstoprotect whatcustomersvaluemost:thedata.

ActiveCypherwasstartedwiththeconceptthatData Protectionwastheprimarygoalofcybersecurityandthe targetofcybercriminals.TakingaDataFirstapproach simplifiesoperationalfocusandchangeshowtheindustry thinksaboutDataLossPrevention.Additionally,80%ofthe world'sbusinessesrunonMicrosoft'srichinfrastructure, whichtheyleveragedtocreateaseamlessdynamicData Protectionsolution.ActiveCypher'sprototypewas introducedtothemarketin2019.Aswithmostgreatideas, operationalexperienceincustomerenvironmentshelped themshapetheirofferinginawaythatsolvesboth tomorrow'sproblemsaswellastoday's.

TheirProductsandServices

ActiveCypherprovidescomprehensiveencryption, completeaccesscontrol,andthreatmonitoring/remediation solutionsforbusinessesthatrunonMicrosofttechnology Theteammakesitpossiblefororganizationstoproactively securetheirdatafromhacking,ransomware,andaccidental disclosureatthebusinesslevel.UnlikeotherDLPsolutions, theydothisusinghigh-levelpolicyframeworksratherthan complicatedservicerulesortime-consumingclassification. Asaresult,employeesarefreetocarryouttheirwork efficientlyratherthanjumpingthroughhoopstopreventthe lossorexposureofsensitiveinformation.

Thismeansevenadatabreachdoesnotmeanadataloss. ActiveCypher'sdatasecurity&protectionsolutionswork acrossallsystemstoshielddataatitscreationpoint,atrest, orinmotioninanyenvironment,email,andfile-sharing collaborationacrossanyplatform.

“Our customer base appreciated our future thinking approach but had issues they needed solving today.”

“We provide simple, userfriendly, cost-effective DLP solutions that shield sensitive data assets while avoiding the pitfalls and closing the gaps left by other cybersecurity solutions.”

“I needed to be a part of this revolutionary approach.”

Tom Tinor Chief Product Ofcer

ActiveCypheristheONLYsolutiononthemarketthat fulfilstheoriginalpromiseofdatalosspreventionata fractionoftheinvestmentrequiredtostitchtogethera similarlevelofprotectionusingothersolutionsand methods.

ActiveCypher'sserviceshelporganizationsprotectand secureinformationdynamicallyacrosstheentiredata supplychain.Theircomprehensiveencryptionhasnogaps becauseitworksatthefilelevelitselfinsteadofonly protectingdataonaspecificserver,drive,orcollaboration platform.Nothird-partytrustisrequired.

MichaelQuinn-LeadingtheWay CEO

Michael'scareerindataprotectionstartedinthe IntelligenceCommunityfromtheobtainvs.protectaspect. Datahasalwaysbeenthetarget,andtoday'sworldhas openedhugenewarenasthatlackrealcontrols.Inthelate '70sandthe'80s,itwasanelectronicwildwest.

CriticalchangesthattooktheIntelworldrushingfrom HUMINT(HumanIntelligence)toELINT(Electronic Intelligence)weremovingatsucharatethatevery technologygotagoodreviewforhowitoperatedandcould beexploited.Thewinner'slearnedtheZeroDaydesign flawsallowedthisexploitation.Todaythatisstillthe foundationalkeytothatsuccess.Theresearchand developmentofDARPANet,theInternet,andVOIPalone changedthesecuritylandscape.TheusersandIT/INFOSEC battledeaseofusevs.higher-levelsecurity

Michaelwenttociscoin1991,seeingaverylargemarket forInternet-drivendatacommunicationsandalready emergingdemandforbetterprotectionsthathadnotbeen

addressedintheearlymigrationstoTCP/IP-based solutions.Heprovidedleadershiptoauniquegroupof peopleatciscofocusedontheidentificationofproductand theindustryadoptionofnewercapabilitiesinvideo,file, andVOIPthatrequiredsecurity

However,bettermindsstilldidnotaddressthenagging issueofDataProtectionatthefilelevelthatleveragedthe existingsystemsandwassimplisticfortheusers,IT,and theBusiness.

HisinterestinActiveCypherstartedwiththeideathata simple,thoughtfulsolutionallowingdatatoprotectitself regardlessofthepointofcreation,destination,andstorage ispossible.Thisdataprotectionapproachcanandmust coexistwithenvironmentsthatincludeXDR,EDR,and otherautomatedcontrols.ActiveCypher'splatform enhancestheMicrosoftecosystemandexpandstoallcloud providers'protection.

“Thebestadviceforanyentrepreneurisnottofearfailure. Trymanythings,failquickly,andmoveonbyleveraging thesuccessfulaspectsoftheexperiment.Anewbusiness mustquicklytrydifferentbusinessmodelsandnotget boggeddownwithbusinessinfrastructureuntilyouvalidate asuccessfulmodelandthenfocusonscalingthatsuccess.

Entrepreneursneedtogetawayfromtheirofficesandhave asmuchcustomerinteractionaspossibletovalidate conceptsthatsolvesignificantbusinessproblems.The biggestmistakesaremadeearlyinabusinessbypeoplethat assumetheyknowwhatthecustomerneedsratherthan workingwithcustomerstovalidatethevalueofsolutions.”

Michael'sAdvicetotheBuddingEntrepreneurs

“My career brought me to Microsoft to lead the Enterprise Cybersecurity Group, again focused on a similar goal as cisco.”

“Our customers have made it clear that security must be simple or entirely transparent for users and administrators.”

Devin Jones

Chief Strategy Ofcer

EVERYONE ON PLANET TO ACHIEVE MORE

Formorethanadecade,

Microsofthasbeenthemarket leaderinoperatingsystems.It wasestablishedbyBillGatesandPaul AlleninAlbuquerque,NewMexico,in 1975,46yearsago,andiscurrently flourishingallovertheworld.Inthe 2020Fortune500listofthemost significantUScompanies,Microsoft cameinatnumber21.Itisvaluedas thethird-highestglobalbrand.The businessisadigitaloperatingsystems leader

OnApril4,1975,BillGatesandPaul AllenestablishedMicrosoftinorderto createandmarketBASICinterpreters fortheAltair8800.Inthemiddleofthe 1980s,MS-DOSandthenWindows propelledittothetopofthemarketfor personalcomputeroperatingsystems. Threepeoplebecamebillionaires thankstoMicrosoft's1986initialpublic offering(IPO)andsubsequentincrease inshareprice,whileanestimated

12,000Microsoftemployeesbecame millionaires.Sincethe1990s,ithas movedfromtheoperatingsystem industryandacquiredanumberof businesses.Theirgreatestacquisition wasLinkedInfor$26.2billionin December2016,whichwasfollowed bySkypeTechnologiesfor$8.5billion inMay2011.

In2018,Microsoftrecaptureditstitleas themostvaluablepubliclytraded businessintheworldafterbeing dethronedbyApplein2010.After AppleandAmazon,Microsoftbecame thethirdAmericanpublicfirmtohavea marketcapof$1trillionormorewhen itdidsoinApril2019.Microsoftwill havethefourth-highestworldwide brandvaluationasof2022.

JourneyofMicrosoft-

Microsoftisadailyandregularword usedineverycorporatesector The

globalproductisownedbyMicrosoft CorporationbasedinAmericaisa multinationaltechnologycorporation. Theassociatedservicesheadquarters aresituatedatMicrosoftRedmond campusinRedmond,Washington, UnitedStates.Thebestproductsof MicrosoftaretheWindowsseriesof operatingsystems,themicrosoft officesuiteandinternetexplorer,etc. TheXboxvideogamingconsolesand theMicrosoftSurfacerangeof touchscreenpersonalPCsareitstwo mainhardwareofferings.Microsoft wastheworld'slargestsoftware companybyrevenueasof2019;it wasplacedNo.21intheFortune500 rankingsofthelargestAmerican firmsbytotalrevenuein2020.Along withAlphabet,Amazon,Apple,and Meta,itisoneoftheBigFive Americantechnologicalfirms.The journeyofMicrosoftkickstartedwith abasicsetup.

The current global venture was founded by Bill Gates and Paul Allen on 4th April 1975 with the main motive to produce and sell BASIC interpreters for the Altair 8800.

As a result of an arrangement the company made with ASCII Magazine in Japan in August 1977, ASCII Microsoft opened its rst overseas ofce.

In the middle of the 1980s, MS-DOS and then Windows propelled it to the top of the market for personal computer operating systems.

Since the 1990s, it has moved from the operating system industry and acquired a number of businesses.

Microsoft started to reevaluate its products and broaden its product line into computer networking and the World Wide Web after Bill Gates' internal "Internet Tidal Wave letter" on May 26, 1995.

Microsoft released Windows XP on October 25, 2001, combining the NT codebase with the mainstream OS line. Later that year, the company introduced the Xbox, breaking into the Sony and Nintendodominated market for video game consoles.

Microsoft, which was becoming more active in the hardware market after the launching of Xbox, introduced the Zune line of digital media players in 2006 as the replacement to its earlier software platform Portable Media Center.

The Windows Vista released in 2007 featured the security and redesigned user interface dubbed Aero, following with the release of MS Ofce 2007 with the feature of Ribbon user interface.

Throughout the 2011-12 Microsoft restructured its identity with focusing on logo, products, services, etc.

Microsoft released a x for Windows 10 in January 2018 to address CPU issues brought on by Intel's Meltdown security aw. The patch caused problems with the virtual machines running on Microsoft Azure that use Intel's CPU architecture.

On June 24, 2021, Microsoft announced Windows 11.

ThegrowthofMicrosoftandits productsandservicesiswitnessed bythewholeworld.Inaninterview withMr.BillGatesmentionedthe growthofMicrosoftcreditingitto theirteam.

ThesurveyofMicrosoft's StatisticalStudiesProductMix

Microsoftbeingaglobalventure todayhasnoneedofany recognitionstrategyormarketing strategy Thecorporationbeingan InformationandTechnologybased corporationworksmostlyonits productsandservicesrelatedto databasesandsoftwares.The4Ps fromthemarketingmixworkson pointformicrosoft.The4Ps includesProduct,Price,Place, Promotion.

Aproductissomethingthatsatisfiesthe needsanddesiresoftheconsumer, whereasaproductmixisthevarietyof thatproduct.Microsoftisaretailerof bothhardwareandsoftware.Computers, laptops,tablets,Xbox,andphonesare amongtheirhardwaregoods.Microsoft OfficeandWindowsOSareamongtheir softwareproducts.Microsofthasabroad rangeofproducts.Itisprimarily renownedforits

Ÿ Devices

Ÿ Softwares

Ÿ Apps

Ÿ Games

Ÿ Entertainment

PriceMix

Pricemixisthemethodusedto determineaproduct'spriceasopposedto price,whichreferstothemonetaryvalue ofaproduct.Microsoftfrequently employstheBuyOnlyWhatYouUse, Freemium,andMarket-orientedpricing strategies.

Ÿ FreemiumPricing

Ÿ Productline

Ÿ PenetrationPricing

Ÿ PriceSkimming

PlaceMix

UnderPriceMix,Microsoftprovides thefollowingservicestoitsclients:

Ÿ Customerscaneasilyselect productsandservicesfrom Microsoft'sofficialwebsitebased ontheirneeds.

Ÿ Microsoftoffersretaillocationsall overtheworldwherecustomers mayusetheguidanceoftechnical advisorstomakesmarterdecisions.

Ÿ Additionally,Microsofthas approveddealersanddistributors. Microsoft'sstrategicallysound locationmixmakesitsproducts readilyavailabletocustomers worldwide.Nowlet'stalkabout Microsoft'spromotionalstrategyto discoverhowitkeepsitspositionat thetop.

PromotionalMix

Withtheaidofitspowerfulbrand image,Microsoft'spromotionalstrategy preciselyaddressesitstargetmarket.It advertisesitsproductsonanumberof

Twitter,Google,Instagram,etc. Microsoftemploysanumberof differentpromotionalstrategies, includingadvertising,directmarketing, andsalespromotion.Itreachesits intendedaudiencethroughastrategic channel.Microsoft'svarietyof promotionsincludes-

Ÿ Advertising

Ÿ SalesPromotion

Ÿ

DirectMarketing

Ÿ PersonalSelling

Ÿ PublicRelations

ofanentirelydigitalworkforce.

Effectof

COVID19onTheglobal enterprise-

Evenbeforethepandemic,scientists havelongponderedtheimplicationsof aworldinwhichreportingforworkno longermeantreportingforwork.Ifwe hadtheabilitytodisconnectfrom actuallocationsthankstocontemporary technology,howmightour employment,offices,and

workdays

change?Whatwouldbethegenuine advantages?Whatwouldtheobstacles be?COVID-19thenstruck.Everything changedandbecameunpredictable fromabusinessstandpoint,butfroma researcher'spointofview,itoffereda hugeopportunity.Thiswastheperfect opportunityforsocialscientiststo

EarlyinMarch,justadayaftertheorder wasissuedforallemployeesat Microsoft'sRedmond,Washington headquarterstostayathome,scientistsat thecompanystartedthinkingaboutthe researchpossibilities.Thechiefscientist forMicrosoft'sExperiencesandDevices, JaimeTeevan,anddirectorofapplied scienceBrentHechtmetonlinewitha dozenothercolleaguestodiscusswhat hadjustoccurred,whatwasaboutto occur,andwhatitallmaysignify.Hecht assertsthatoneofMicrosoft'sadvantages isthestaffmembers'intensecuriosity.

Ofcourse,thebalancebetweenbenefits andlosseswasfarfromclear-cut.A significantminusforsomewasabonus forothers.Workingfromhomeandbeing freeofofficeinterruptionshadbeena blessingforsomepositions,butithad beendifficultformanagersand employeesinmorecollaborativefieldsto recreatethecreativefrenzyof brainstormingsessions.Nearlyevery benefit hasaconcomitantdrawback. However,acloserlookatthedatasofar offershelpfulinsightsthatmightnotonly guideusthroughthedifficultiesweare currentlyfacingbutalsoinfluencehow wemightthinkaboutmakingthings betteroncewearepermittedtoreturnto ourworkplaces.

ConclusionofTheCaseStudy-

Insummary,Microsoftisthemarket leaderbecauseofitsdominantworldwide presenceandleadership.Their welcoming“perfectcoffeeshop atmosphere”shouldbealong-term competitiveadvantage.Thecompany's retailoutletsandon-sitecollaborations haveearnedhigherresponserates, puttingtheminfrontofthepackinthe maturebusiness.Asaresultofitsallencompassingmarketingapproach, Microsoft enjoysastrongglobalmarket

About Microso

Microsoft is among the most well-known brand brands in business. However, company cofounder Paul Allen originally gave the business the moniker Microsoft, which was a mix of the phrases ``microcomputer" and "software."

3.

Gates planned to rename the original Windows operating system to "Interface Manager" when it was still being developed. The moniker was initially used exclusively internally, with intentions to continue using it when the OS was eventually made available to the general public.

1. 2. 3.

Over the years, Microsoft has used a number of distinctive logos, all of which are instantly identiable. However, the original Microsoft logo was created in less than a day by co-founders Bill Gates and Paul Allen.

4.

One of the company's most well-known software offerings is Microsoft Ofce, which includes favorites like Microsoft Word, Excel, and PowerPoint. Despite the obvious connection to Microsoft, some people would be surprised to learn that Microsoft Ofce rst appeared on the Mac before moving to Windows.

While the typical Microsoft employee may come to mind as a serious coder, they prefer the seriously adorable moniker "Softie." The average softie is a male American resident who works for a company with more than 180,000 people worldwide.

HOW AUTOMATED REPORTING BOOSTS YOUR BUSINESS?

Automatedreportingisawayto

savetimeandresourcesby accuratelyhandling documents.Itskeyfeatureisthe capabilitytogenerateseveralreports efficiently.Inmostcases,itonlytakes ashorttime,unlikemanualreportsthat requirelengthyprocessing.Sinceitcan produceasmanyreportsasneeded,it leavesyourworkforcewithmoretime andenergytofocusoncoreoperations.

Ifautomatedreportingisn’tpartof yourdailyoperations,itmaybetimeto checkitout.Youandyourteams shouldinvestinlearninghow documentworkflowsoftwareworks.

Automationhasbroughtalotof positivechange,allowingboth producersandcustomerstoenjoygreat resultsinnearlyeverytransaction.To getthesameforyourownenterprise,

Herearethethingsautomated reportingcando:

1.ImprovesProductivityLevels

Manuallycompilingreportstakesalot oftime.Mostpeoplecan’tkeepupa routineofassessingeveryplatform, addingdatatospreadsheets,and tacklingformulasaccuratelyforlong.

Automationisworthconsideringwhen yourdailyoperationsinvolverepetitive processes,suchasweeklyormonthly reporting.Ifyourworkforceis burdenedwithtedioustasks,suchas downloadingdataordistributionto variousdepartments,thisstepallows themtodirecttheireffortstomore productiveactivities.

Thelesstimeyourworkforcespends handlingrepetitivedata-relatedtasks, themorestreamlinedyourworkflows become.

2.

CutsDownPotentialInaccuracies

Inanybusiness,dataaccuracyis crucial,especiallywhenreportingis oneofthekeyroutinetasks.Accurate

dataandanalyticsareimportantsince youbaseyourdecisionsonthem.

Withautomatedreporting,you significantlyreducemarginsoferror, particularlywhencomputingor presentingdata.

Automatedreportsarealsoavailablein variousformats,suchastables,graphs, orevendashboards,dependingonthe specificneedsofyourbusiness.Some canbeexportedtootherprograms. Thisletsreadilyshowcasedatatoyour workforceinastreamlinedmannerto ensureclarity Atthesametime,it ensuresthedecision-makingprocess flowssmoothlywithoutconcernabout whetherthefiguresordatayou’re handlinghaveinconsistencies.

3.

HelpsYouComplyWithAuditing Requirements

Ifyouwanttoadheretocompany compliancerequirementsregarding reportingprocesseswithoutany

trouble,theaccuracyofautomated reportingisagreathelp.Most automationprogramshavefeaturesthat reducecostlymistakes,lettingyou steerclearofanyheadachesdownthe road.

Dependingonwhicheveryouuse,you canaccesssettingsthatletyoudirectly configurereportsforcompliance.See ifthesefeaturesareavailableinthe softwareyou’rethinkingofgetting.

4.UpdatesYouOnIssuesOr Inconsistencies

Tomaximizeaccuracy,it’sbesttogo foranautomatedreportingtoolwithan alertfeature.Nowadays,mostare equippedwithanalertfeaturethat informsyouofanydiscrepanciesinthe dataorprocessesthemselves.

Dependingonhowfrequentlyyou monitoryourdailyoperations,you mayfailtonoticeabruptchangesin activity.Utilizingautomatedreporting softwareensuresyoucatchthese beforetheybecomeseriousproblems.

5.ReducesOverallOperational Expenditure

Onceyoudecidetoautomateyour reportingwithsoftware,you’llhaveto thinkaboutcosts.Fortunately,the amountyousaveandearnthanksto yourenhancedproductivitymakesup fortheupfrontinvestment.

Ifyou’rewonderinghowautomated reportscanhelpyourbusinesssave money,itcanhappenintwoways.

First,automatedreportinghelpsfreeup employeeschedules.Thismeansthe monthlysalarywillnotgotowasteon longhoursspentontediouspaperwork.

Second,itprovidesyouwithmore informationonhowtogrowthe profitabilityofyourcampaigns.Infact, manyreportingtoolscangenerate valuablevisualizationsofthekey performanceindicators(KPIs)your businessuses.Basically,itstreamlines theprocessestorevealsignificant trends.Theinsightsyougaincan greatlyhelpimproveyourreturnon investmentinnotime.

6.MaintainsTransparency

Automatedreportingeliminatesthe needtorelyonanyindividualorteam toprovidethereports.Youhaveaccess todatawheneverneeded.Thismeans yougetmoretransparencyonalllevels ofyourorganization.Consequently, youcandomoredecision-making basedoncalculateddataratherthan unclearprojections.

Agoodleveloftransparencyand straightforwardreportingalsoensures thatinvestorsandlenderscontinue favoringyourbusiness,providing manyopportunities.

7.AutomationIsAWayForward

Automatedreportingoffersseveral benefitstoyourbusinessinthelong run.Betterproductivity,avoiding inconsistencies,complyingwith compliancerequirements,andreducing expenditureallhelpstreamlineyour businesstoanewlevel.So,getatool thatprovidestheseandmore.