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F r o m E d i t o r ’ s D e s k

Intoday'sinterconnectedworld,wheretechnologyhasbecomeanintegralpartofourdailylives,the protectionofourpersonaldatahasemergedasacriticalconcern.Withtheriseincyberthreatsand databreaches,safeguardingourinformationhasbecomeparamounttomaintainingprivacyand security Thisiswheredataprivacysolutionproviderplatformsplayapivotalrole.

Dataprivacysolutionprovidersoffercomprehensivetoolsandservicesdesignedtoprotectindividualsand organizationsfromunauthorizedaccess,dataleaks,andidentitytheft.Byemployingadvancedencryption techniques,securestoragemethods,androbustaccesscontrols,theseplatformsensurethatsensitive informationremainsconfidentialandinaccessibletomaliciousactors.

Moreover,dataprivacysolutionprovidersassistincomplyingwithstringentdataprotectionregulations, suchastheGeneralDataProtectionRegulation(GDPR)andtheCaliforniaConsumerPrivacyAct(CCPA). Theyenableorganizationstonavigatecomplexlegalframeworks,implementprivacypolicies,andmanage consentmechanismseffectively

FeaturingforTheEnterpriseWorld'sthisissueof arethestoriesof MostTrustedDataPrivacyPlatforms suchcompaniesmakinganimpact.

Forthecoverreadabout-

OpticWisespecializesincommercialrealestate(CRE)technologyinfrastructuresolutionsforofficeand multifamilycommercialassets.Ithasaglobalpresencesupportinginnovativeprojects.Itoffersproperty ownerstheabilitytoprovidetheirtenantswithasophisticated,seamless,private,safe,andsecuredataand connectivitysolutionwhileturningabuilding'snetworkandin-buildingconnectivityintobothatenant attractionandretentiontoolandaprofitcenter

OpticWise's5S®UserExperienceuniquelyprovidesmobilityandsecuritywhilemaintainingultimate privacyatalltimes.ItdeliverstheUXoverfast,resilientnetworks.

5S®standsfor:

Ÿ SeamlessMobility

Ÿ Security

Ÿ Speed

Ÿ Stability(Resilience)

Ÿ Service

Additionally,thecompanyoffersaslewofotherservicestoCREowners,allrevolvingaroundthecore offering:MonetizingTechnologyassetsforCRE.ItsclientsenjoyextraordinaryROIandNOIfromtheir applicationofthecorestrategies. Shalmali

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Forthecoverreadabout-

OpticWisespecializesincommercialrealestate(CRE)technology infrastructuresolutionsforofficeandmultifamilycommercialassets.Ithasa globalpresencesupportinginnovativeprojects.Itofferspropertyownersthe abilitytoprovidetheirtenantswithasophisticated,seamless,private,safe,and securedataandconnectivitysolutionwhileturningabuilding'snetworkand in-buildingconnectivityintobothatenantattractionandretentiontoolanda profitcenter.

OpticWise's5S®UserExperienceuniquelyprovidesmobilityandsecurity whilemaintainingultimateprivacyatalltimes.ItdeliverstheUXoverfast, resilientnetworks.

5S®standsfor:

Ÿ SeamlessMobility

Ÿ Security

Ÿ Speed

Ÿ Stability(Resilience)

Ÿ Service

Additionally,thecompanyoffersaslewofotherservicestoCREowners,all revolvingaroundthecoreoffering:MonetizingTechnologyassetsforCRE.Its clientsenjoyextraordinaryROIandNOIfromtheirapplicationofthecore strategies.

L E A D E R S I N S P O T L I G H T

OPTICWISE 12

C O N T E N T S

22 32 UPSHOT CASE STUDY 38 blog Everything you need to know before visiting Sicily in Italy! Lenovo: From the Shacks of China to Conquering the World 10 Luxurious Hotels in Downtown Boston for a Memorable Stay 48 Review Hubspot Marketing Hub
| July 2023 12
An Esteemed Prop-Tech Market Leader Enabling Infrastructure Monetization Solutions OPTICWISE
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Bill Douglas | CEO

Withthemissionto

improvethelivesof tenantsin commercialrealestate, OpticWisewasfoundedtosolve network&connectivity problemsformulti-tenantreal estate.Establishedin2004by DrewHall,thecompanymadea shiftsevenyearsagotofocus entirelyonapartmentsand officebuildings,investing heavilyintheSaaSplatform thatprovidesitsunique5S® userexperience.

Transcendingtowards Growth

Commercialrealestateowners andtenantsvaluewhat OpticWiseprovides,particularly security,privacy,andsupport, andthathasbeentheunderlying forcebehindthecompany's growth.Thepointthattriggered thegrowthofOpticWisewas whenitestablishedproduct marketfit(PMF)byoperating itssolutionsovermorethana millionsquarefeetofmultitenantcommercialrealestate. Thattraction,references,case studies,andmorefueledits momentumandgrowth.

MoreaboutOfferings

OpticWisespecializesin commercialrealestate(CRE) technologyinfrastructure solutionsforofficeand multifamilycommercialassets. Ithasaglobalpresence supportinginnovativeprojects. Itofferspropertyownersthe abilitytoprovidetheirtenants withasophisticated,seamless, private,safe,andsecuredata andconnectivitysolutionwhile turningabuilding'snetworkand

Drew Hall | CTO | July 2023 14

in-buildingconnectivityintobotha tenantattractionandretentiontool andaprofitcenter

OpticWise's5S®UserExperience uniquelyprovidesmobilityand securitywhilemaintainingultimate privacyatalltimes.Itdeliversthe UXoverfast,resilientnetworks.

5S®standsfor:

Ÿ SeamlessMobility

Ÿ Security

Ÿ Speed

Ÿ Stability(Resilience)

Ÿ Service

Additionally,thecompanyoffersa slewofotherservicestoCRE owners,allrevolvingaroundthe coreoffering:Monetizing TechnologyassetsforCRE.Its clientsenjoyextraordinaryROI andNOIfromtheirapplicationof thecorestrategies.

Thecoreoutcomesforitsclients are:

Ÿ PremiumMarketPositioning

Ÿ EnhancedIncome

Ÿ ControlofSystemsandData

OpticWisehasanedgeoverits competitorsbecauseitpridesitself onindulgingandprotecting tenants.Mostofitscompetitorsdo neither.Someothersprovide decentservice,however,most neglecttheprivacyandsecurityof tenants.

Thecompanyofferscustomized prop-techinfrastructuresolutions formodernworkplacesandmultifamilyresidentialusers.OpticWise deliverssolutionsvia aproprietary SIC®platformdesignedfor carrier-gradebuildingnetwork security,infrastructure,and connectivity.Propertiesoutsource theirin-buildingdigital infrastructureoperationsto

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Bill Douglas | CEO

OpticWisetokeeptheirconnected devicesandservicessecureand seamlessandreduceoperating expenses.OpticWiseprovidesreliable andsecurenetworkaccessfortenants, providingtheindustry-leading5S® userexperiencewithaunique “ultimateprivacypolicy”.

Inall scenarios,OpticWisefocuseson redefiningthevalueequationforreal estateowners.TheOpticWisesolution notonlygeneratesincomebutalso enhancesthevisionoftheworkplace ormultifamilycommunity.More specifically,ithelpsturnthetypical overheadsandhasslesintoretention toolsandprofitcenters.Thecompany quotes,

“Commercial real estate (CRE) clients can monetize their technology assets.”

AbidingbytheUltimatePrivacy Policy

OpticWise'sclientsoperateCRE facilitiesthatarefulloftenants,which areusers.Anyusershouldbe concernedabouttheirsecurityand privacyasitisthemostcrucialfactor. OpticWise's5S®userexperience revolvesaroundenterprisesecurityand maintainstheUltimatePrivacyPolicy atitscore.

Inotherwords,thecompanydoesnot collect,distribute,ormonetizeanyuser data,ANDitkeepsusersecurity premieratalltimes.Safeguardingits clientsateverystepofthejourney, OpticWise'suserexperienceandfocus ontenantcarearequitedistinctive.It prioritizesitscustomerprivacyand securityateverycost.

BeinganindustryleaderinthePropTechspace,OpticWisemovesswiftly, keepingpacewithallchanging demographics.Oneofitscorevaluesis “Findabetterway”.Thisallowsits

entireteamtheflexibilitytonotonly suggestimprovementsandnewideas butthetimeandresourcestopursue andimplementthem.

Change:ACatalystandaChallenge

TheglobalCREindustry'sfutureis uncertain,andtheglobaleconomy significantlyimpactstheindustry.The leadersinthespaceneedtoanalyzethe overalldynamicsineveryaspect.Beit strategicexecutive,innovation,newagetechnology,talent,ormore,the leadershavetoactaccordingtothe needofthehour.

Initially,OpticWise'sbiggestchallenge wasincentingchange.Commercialreal estateisnotexactlyafast-moving industryandisoftenresistantto change.However,OpticWise'sclients arethoughtleadersandembrace dynamicevents,itjusttooktimefor thesevaluableclientstofindthem. Today,thecompanyhassuccessfully builttrustworthyconnectionswithits clientsresultinginlong-term relationships.Andthisiswhatmakes OpticWisestandout.Itscustomercentricnatureisthereasonbehindits long-standingsuccess.OpticWiseadds, “Itissimple:Takecareoftheclient. Listen,solvetheirproblems,and servicetheirtenants.Inotherwords, deliversubstantialvaluetoall stakeholders.”

MeettheManoftheHour

Anextraordinarypersonality,Bill DouglasistheCEOofOpticWise. Backedwithaprofound,threedecade entrepreneurailexperience,Billhas beenattheforefrontofusing technologytosolvecomplexbusiness problems.Withhissteadfastapproach, adroitskillset,networkingcharisma, andentrepreneurialexperiences, OpticWisehasgrownleapsand bounds.Hemeticulouslyguidesthe

companythroughrapidgrowthwhile promotingtechnologychangesthat impactthecommercialrealestate market.Asanentrepreneur,Bill focusesonthreemajorresponsibilities:

Ÿ Solveaproblemthatcustomersare willingtopayfor

Ÿ Createjobsandenhancelives

Ÿ Pursuegrowth,personallyand corporately

UnfoldingtheJourney

Billisaserialentrepreneur,having started/sold/acquired/exitedmultiple businesses.Hehasasolidreputationas agrowthspecialist,ashehasmade growthlistsforINCandotherleading companiesandhasbeengrantedaUS patent.Billacquiredamechanical engineeringdegreefromGeorgiaTech andcompletedtheEntrepreneurial Master'sProgramatMIT.

Billbelieveslifeisthemostprecious giftashesurvivedtwonear-death experiencesandovercameamajor medicaldiagnosis.Heisfondlyknown asthe“ResilienceGuy”forthecourage andconfidencethathehasshowcased duringtoughtimes.Heisalsoafather blessedwithtwosons,whoare,now, bothyoungmen.Inhisleisuretime,he enjoysfitness,biking,skiing, volleyball,andgolf.

In2016,BillbecametheCEOof OpticWise.Duringthattime,the businesswassteadyandwasn'tatrisk offailing.However,itneededtobe streamlinedinasystematicwayto growandscalemultifold.Assomeone whoisfascinatedbyIoT,DT,5G,and UXtechnologicalconvergenceandthe numerousglobalimpactsand possibilitiesthatcomewiththem, joiningOpticWisecertainly broadened hishorizons.WhenBillcameon board,thecompanywasmorethana decadeold.Hetookoverthe

| July 2023 16
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company'sstrategyandvision, allowingitsfounder,DrewHall,to focusontechnicalexcellence.

Together,theyshiftedthefocusto specificcommercialrealestatemarkets andstartedservingownersinthat space.Thisallowedthecompanyto haveamoreconcretedirectionwhile stillbeinginnovative.Theduohadthe ultimateaimofbeingmorecustomercentricandheedingtheirneeds.

“Although changing our product and customer base seemed risky, we were actively listening to our customers and remained laser-focused on finding solutions to their challenges,” says Bill.

Byintegratingthecustomers'insights, OpticWisewasabletoachievestability andstrengtheneditsmarket positioning,whicheventuallyaidedin gainingcustomersandincreasing profits.Asademonstratedleader,this isBill'ssixthcompanyandhetouts thatithasbeenatremendouslearning experienceworkingwithexcellentand motivatedpeople.

ALittleInsightintoDrew'sJourney

Drewhasanextensivebackgroundin designingpremiumqualitynetworks forhigh-volumeandlatency-sensitive customersinthecommercialspaceand atthefederallevel.Hehasapassionate desiretoextendandadaptthesesame capabilitiesintohistorically unreachablecustomerspaces,allowing userstocompletelyredefinetheir connecteduserexperience.Itwasthat passionthatledDrewtostart OpticWise.

ATeamCultureofAccountability andCreativity

Bill'sjobistoserveOpticWise'steam. Hestates, “Whatever they need, it's my job to get it for them. They do the

real work; I support them.” Theteam anditscultureareuniqueasthey revolvearoundaccountabilityand creativity.Everymembercontributesto theirbestandstaysintheirlaneand alwaysseeksabetterwaytodothings. Asaleaderofexperienceand knowledge,Bill'sleadershiphasnot onlyredefinedOpticWise'sstrategybut alsocreatedandboostedacultureof continuouslearningandgrowth.

UnderBill'swings,OpticWisehas flowntonewheightsandwithstands thevaluesofconstantimprovement, learning,competitiveness,and accountability.TheteamatOpticWise consistsoftalentedandcredible professionalswhocontributetothe overallgrowthandsuccessofthe company

Themanagementteamiswellawareof theirrolesandmaintainstimely decorumofmeetingsandcheck-ins. Thecompanyhasacultureof combiningthefreedomofexpression throughcreativityandthenatureof workthroughaccountability Theteam membersensurethecompanyisonpar withitsmission.

Theleadershipteamiscrossfunctional,however,teamssticktothe “intheirlane”workingmodel.What keepsthecompanygroundedyet motivatedareitscorevalues.Itkeeps thempondering“howcanwe”instead ofsaying“wecan't.”Withan impeccableteamculture,OpticWise outsmartedtheCOVID-19pandemic. Whiletherewerechallengesfromthe client'send,thecompanyalteredits offeringstomeetspecificneeds, resultinginincrediblegrowthbefore, during,andafterthepandemic.

TheWinningStrides

Inthelastfewyears,OpticWisehas empowereditsclientswithpremium

| July 2023 18

positioning,financialleverage,and digitalownership.Ithascreatedproptechinfrastructuresolutionsat innovativepropertiesacrossthenation includingmulti-tenantcommercialreal estate(medium-to-largeapartmentand officefacilities)monetizingclients' technologyassetsanddelivering significantNOIandROI.

AccordingtoBill,oneofthe company'sbiggestachievementsis buildingarobustclientbase. OpticWise'sclientsalwaysstandbythe companyandmostimportantlyits valuesandvisions.Billisgearingup forapower-packedfuture, “We want to see a multi-tenant user in any CRE area be entirely private and safe while completely mobile. There is never a reason to violate or profit from a renter's privacy, and no tenant should be forced to remain in their leased space.”

Heisawareoftheeffectsthismay haveonboththebusinessandtechnical sidesofthe“statusquo”.However, theirclientsaccepttheimportanceof theuserexperience,andtheirusers demandthis,whichyieldsimmense financialgainsforowners.”

Holistically,BillandOpticWiseintend todrivefurtheraheadwithnew initiatives,settingstandardsacrossthe industryandbenefitingeveryone,not justitsclients.

NotableTestimonials

OpticWisehasdesigned,installed,and implementeditsmanagedprop-tech solutionsforinnovativeproperty ownersandoperatorsacrossthe country Thecompanyhadthe privilegetohelp,bringingtheclient's visiontolifeandturntheirnetwork intoanasset.Hereiswhatclientshave tosayaboutworkingwithOpticWise.

Ÿ “It just works. It always works.”

Ÿ “Tenants love the 5S® solution, especially being able to work from anywhere.”

Ÿ “We had a tenant move an entire company into our building with a week's notice. This used to take 3 months.”

Ÿ “Tenants appreciate not having to wait for their connectivity. They don't have to sit in their apartment delayed by the cable guy.”

Ÿ “The NOI and ROI from OpticWise's solutions are very impressive. We will do this on every site going forward.”

Pearls of Wisdom for Young Minds

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Bill signs off by saying, “I highly recommend not working too much. Yes, work hard and work smart, but there is a point of diminishing returns when it comes to too many hours each week. We must take care of ourselves to have a successful business. Treasure family, friends, health, and life experiences over purely working.”
| July 2023 22
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| July 2023 24

Haveyoueverheardofthisphrase,“Goodvibeshappenontides”?Thisistheexactreasonwhy youshouldtakeadayouttovisitanislandandspiceupyourmood.Yourvacationlistmay includehistoricplaces,mountains,forests,etc.Butweknowyourwanderingsoulcravesa lavishstayontheislands.

SicilyinItalyissurroundedbyaluxuriousaurathatcastsamagicalspellfortravelers.Itoffersexotic floraandfaunainadditiontomesmerizingsunsetviewsandmoonlitwalksonthebeach.Inthisarticle, youwillexploreeverybasicdetailaboutSicilyinItalytohelpyouplanyournextvacation.

FascinatingHistoricalBackground

BeingoneofthelargestislandsofItaly,SicilyislocatedintheheartoftheMediterraneanSea.Ithas alwaysbeenwelcomingnewculturesduetoitsstrategicpositionthatenrichedthehistoryoftheisland. GreekandRomanErasarethemosticonicpartsofthehistoryofSicily.Theislandwasdeeply influencedbyGreeksettlementsandleftaspecialmarkonitscommerceandarchitecture.

Duringthatperiod,commercewasbloomingandarchitecturalpieceswereimpeccableexamplesinthe world.SomeofthemareinAgrigento'sVallediTempliandtheriseoftheRomanEmpireenhancedthe existingarchitecturalbeautyoftheisland.Sicilywasthecenterofaslaverebellioninitsancientperiod andChristianityfirstappearedhere.

Afewyearslater,ArabsandSaracensmadesignificantchangestoupgradethesocietyofSicily.During theNormandynasty,EuropeaninterferenceandgovernancebecamepartofitandtheCatholicChurch gainedsupremacyoverSicily.AllabovementionedforeigninvasionsinSicilyledtotheadditionof somethingnewinSicilyanddespiteallthedisturbancestheislandemergedstrong.

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ThingstoexploreinSicily

Thereissomuchtoseeanddoin SicilyinItaly.Ithasthebestplacesto visitinEurope.Hereisthebucketlist ofthingsyoucandoinSicilythatwill temptyoutohavethebestadventure there.

1.TourtheHistoricalCityof Palermo:BeingthecapitalofSicilyin Italy,Palermoisa2,700-year-oldcity thatisfullofarchitectureandculture toshowitsvisitors.Itisfamousfor streetfoodandyoucanhavea stunningwalkinthecityduringthe eveningandshopforantiquethingsto decorateyourhouse.Youcancatcha showatTeatroMassimoandvisitthe beachofMondellowhilewanderingin thecity.

2.HikeMountEtna:Itisavolcanoin thecity,highestintheEurope,andthe mostactiveintheworld.MountEtna NationalParkspansover220square milesand20townsandyouwill experiencethevarietyofbarrenareas madeoutoflava.Vineyards,woods, volcaniccraters,woods,etc.areother placestoexplorenearMountEtna.

3.DinnerinCave:PutiaDell'Ostello isarestaurantinacaveinCatania.Get atableatthecenteroftherestaurantto experienceastreamofcoldwater whilehavingahotandspicydinnerin thecave.Moreover,youcanenjoy yourfavoritedrinksthere.

4.SwiminAlcantaraGorge:Itisa quitepopularspotamonglocalsduring summer.Itoffersanadventurousclimb overtheGorgeandenjoyswimmingat thebottomofittofeelfreshand energetic.Furthermore,canyoningcan giveyouanadrenalinerushinafew seconds.

5.Visittheamphitheaterin Taormina:Theamphitheaterin Taormoniaisanabsolutelyinteresting placetovisitinSicily.Youcantakethe busfromthemetrostationandvisit someboutiquestoresthere.Ifpossible

don'tforgettowatchashowatthe world-famousamphitheatre.

6.Haveastreetfoodtour:Ifyouare lookingtotastethebestItalianstreet foodthenSicilyisthebestchoicefor you.PalermoandCataniaprovidelipsmackingstreetfooddishesfor travelersaswellaslocals.

7.WitnessthetraditionalSicilian puppettheatre:Asapartofthe UNESCOIntangibleCulturalHeritage List,youcanwitnessatraditional Sicilianpuppettheatreinalocal museum.

8.StopoverOldTowns:Beingan ancientplace,Sicilycomprisesold townslikeNoto,Modica,andRagusa. TheRagusaarchitectureisstunning, Modicaisfamousforitsraw chocolate,andValdiNotoisa UNESCOworldheritagesite.

9.Sayhellototheflamingos: FlamingosmigratefromAfricato Sicilyinwinter.Inthesaltplanesof TrapaniandSalinediPriolo,youcan enjoythepicturesqueviewofthem.

10.Scuba-divinginthecrystalclear waters:Ifyouskippedscuba-divingin Sicilythenyoudidnothingspecial there.Youmustenjoysuch adventuroussportsinthecrystalclear andwarmwatersofSicilyinItaly The AegeanIslands,Taormina,Naxos,the AeolianIslands,Lampedusa,andCapo Boeoarewaitingforyoutohave scuba-diving.

11.AdayoutinValdiNoto(Noto Valley):Itisacollectionoflovelylate BaroquetownsinsouthernSicilythat aresurroundedbythewavesofthe IonianandMediterraneanSeas.The lavishlateBaroquedécorofitspalaces isextremelyspectacular,anditwas designatedasanItalianUNESCO monumentin2002.Theregionalso revealsamoreancientpastthrough theatres,temples,andevennecropolis andprehistoricvillagesfromMagna Graecia.

BestHotelsinSicily

Asmentionedabovethereare numerousexcitingthingstodoin Sicilyandyoucanhitinlandto exploreUNESCOsites.Toexplore theisland,youshouldbeawareof thebestplacestostayandrelax. Here,wehavegotthelistofthebest hotelsinSicilywhereyoucanenjoy thespectacularsceneryofSicily

1.LocandaDonSerafino:Youmay findLocandaDonSerafinoamong thelabyrinthofnarrowalleyways andbaroquechurchesofRagusa Ibla,aUNESCOWorldHeritage Site.Itisoneofthefinestrestaurants inSicilyandhostselegantand spaciousroomsforguests.

2.HotelVillaAthena:Ithasan astoundinglocationintheareaofthe magnificenttempleofConcordiain Sicily Thehotelishometoa300year-oldvillawhichissetinpretty landscapedgardens.Itgrantsan amazingviewofthevalleyof temples.

3.SikeliaLuxuryHotel:Ifyou wanttoexperienceabeautiful combinationofsimplemonastic architectureandastrikingmodern interiorthenSilkeliaistheright choice.Itoffersgorgeouspalm-lined viewswhilehavingastayinsleek suits.

4.BelmondVillaSant'andrea:The phrase“pieceofparadiseonthe earth”wouldhavebeenmadefor BelmondVilla.Itisafive-star propertythatfeatures71elegant roomsandittreatsguestswith freshly-madeSiciliansweets.

5.CapofaroLocanda&Malvasia: Here,eachroomopensontotheseafacingview.Thechefstreattheir guestswithasun-filledgastronomic experiencewhichisacharming mergerofsweetandsaltyfood dishes.

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MesmerizingCultureofSicilyin Italy

SicilyinItalyisoneoftheforemost escapesfortravelersthatcan contributetostunningexperiences.It makesyoulivewiththerichculture andhistorywhilemanagingyourstay atplacessurroundedbyturquoise watersofparadise.Thereareafew factsaboutthecultureyouwilllove:

●SicilianCuisine:Horseisadishthat ismorepopularthanbeefandmeatand seafoodisthemostpopularchoicefor locals.Cannoliisapopularsweetdish throughouttheisland.Ricottacheesefilledfriedpastryisanotherfamous dish.

●TheOperadeiPupi:Sicilyishome tothe'OperaofPuppets'whichis translatedastheOperadeiPupiinthe Italianlanguage.Itgeneratesromantic poemsthatbelongtothe13thcentury andPalermoisconsideredasthe greatesthuboftheatretradition.

●Festivals:Sicilyisacclaimedforits uniqueculturethatmajorlyinvolves festivals.Christmasholidaysare celebratedwithPresepeViventewhere peoplecometogetherandrecreatethe birthofJesus.Openstreetfestivals, NewYearcelebrations,etc.givethe splendidfeelofthefestiveseason.

●Sicilianlanguage:SicilyinItaly doesnothaveitslanguagehowever,it

isblendedwithArabic,Hebrew, Byzantine,andNormanlanguages.It soundsdifferentfromtheformalItalian languageswithoriginalRomanroots.

TheMostConvenientTimetoVisit SicilyinItaly

SiciliyhastheMediterraneanClimate whichisgreatfortravelersallaround theyear.Inthesummer,thereishigh temperaturethroughoutthewholeday anditisthemostappropriatetimeto hitthebeach.Duringtheautumn months,thereislowsunshineand plentyofrainfallwhichisagainagood timetovisitSicilytownandexplore historicmonuments.Inwintermonths, thetemperatureismildandhappens someoccasionalrainfall.Youcanhave aquietgetawaytoexploreSicilyin Italyduringwinter.Inshort,Aprilto Octoberisthebestseasontovisit Sicilyandhavefunwithyourloved ones.

Sicilyislikenootherislandyouwill evervisit.Here,youcanhike,swim andenjoyplentyofwatersportsonthe beachside.Ithassomethingfor everyoneasfoodiescanenjoy pistachiosandalmonds,and wanderlustscanvisitsomeofthe oldestmedievaltownsintheworld.We hopeyouenjoyedreadingourarticle andreceivedparamountinsightsabout Sicily Theywillhelpyouduringyour journeytoSicily.

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10 Luxurious Hotels in Downtown Downtown | July 2023 32
FOR A MEMORABLE STAY Downtown Boston Downtown Boston www.theenterpriseworld.com | 33

Backinsecondaryschool,therewasa chapteronBostonTeaPartyinhistory, aneventthatplayedasignificantrolein theAmericanRevolution.That’sallI knewaboutBostonuntilIgrewupand learnedmoreaboutthecity Thankstoa plethoraofpopularandhistoricplacesto visit,Bostonhasbecomeaprime attractionfortouristsacrosstheworld.If youarealsoplanningtovisitBostonin thenearfuture,youmustbesearching forthebesthotelsforacomfortablestay Tohelpyoufindthebestone,wehave comeupwiththe10besthotelsin DowntownBostoninthisblog.

HyattRegencyBoston

Rating:4.4Stars

Amenities:Indoorswimmingpool, Facilitiesfordisabledguests,Rowes WharfSeaGrille Specialties:Cityview,Harborview, LocalSeafood

NearbyAttractions:FanPierPark, NewEnglandAquarium,Computer HistoryMuseum

Prices:US$221pernight

Ifyouarelookingforthemostluxurious hotelsinDowntownBoston,Hyatt RegencyBostonisthebestoption.Itis anaward-winningrestaurantcomprising themostadvancedfacilitieslike personalizedmini-barservices.Thehotel offers24-hourfrontdesksforits customers.

TheGodfreyHotelBoston

Rating:4.2Stars

Amenities:Self-parkingonsite, ConferenceRooms,24-hourfitness centre

Specialties:Pet-friendly,Children’s games,Multilingualstaff,Coffee-based recipes,Gourmetcuisine

NearbyAttractions:WinthropSquare, OxfordPlacePlayground,CopleyPlace, OldStateHouse

Prices:US$292pernight

TheGodfreyHotelisamongthe4-star hotelsinDowntownBostonthat occupyaglamorousbuildingon WashingtonStreet.LoganAirportis just4kmawayfromtheGodfreyHotel andyoucanleveragepublictransport atDowntownCrossingandParkStreet. Moreover,complimentarybreakfast andWi-Fiservicesareavailableatthe restaurant.

TheLangham

Rating:4.6Stars

Amenities:Meeting/banquetfacilities, Allergy-freeroom,Swimmingpool toys,

Sunloungersorbeachchairs

Specialties:Privateparking,Nonsmokingrooms,Grana,Board games/puzzles

NearbyAttractions:JennyPlaza, AngellMemorialSquare,Rooftop Greenery,BenjaminFranklinStatue

Prices:US$321pernight

A5-starnewlyrenovatedandoneof themosthistorichotelsinDowntown Boston,TheLanghamwasearlier knownastheFederalReserveBank. Eachroomconsistsofa50-inchLED HDTVwith24-hourstreaming capabilities.AnItalianfamily-style specialfoodispreparedatGrana,the newclassicrestaurantlocatedinthe grandhalloftheformerFederal ReserveBank.

FourSeasonsHotel

Ratings:4.6Stars

Amenities:Indoorswimmingpool, Fitnesscentre,andSpa

Specialties:Aujourd’huilounge, Familyrooms,Freetoiletries, Bathrobe,On-sitediningattheBistro Lounge,Streetbar

NearbyAttractions:TheBoston OperaHouse,ArlingtonStation,Public Garden,FreedomTrail

Prices:US$321pernight

FourSeasonsHotelislocatedwithin stepsfromtheBostonCommonand thePublicGarden.Itissituatedinthe guest’sfavoritepartofBostonandyou canhavethemostamazingcityview fromthere.Thehotelistheperfect baseforexploring“America’sWalking City,”astopattractionsarejustafew stepsaway.

TheRitz-Carlton

Rating:4.5Stars

Amenities:Children’stelevision networks,Entertainmentstaff,Pool Specialties:Sophisticateddining, Seafood,Personalizedexperience

NearbyAttractions:Wirelessinternet access,CopleySquare,TheFreedom Trail

Prices:US$239pernight

A5-starhotel,TheRitz-Carltonis locatedinastrategicareaofBoston Citywhereyoucanfindfamoustourist attractionsafewstepsaway. Furthermore,youcanenjoymassages, bodytreatments,andfacialsatthe hotel’sspecialspa.Thehoteltakes utmostcareofthevisitorsasthe propertyiscleanedwithdisinfectants andisconcernedaboutsocial distancingaswell.

BostonOmniParkerHouseHotel

Rating:4.1Stars

Amenities:FreeWi-Fiandwired internet,MP3docks,Coffeemakers, Laptop-compatibleservices,24-hour gym,Conferencespace,Valetparking

Specialties:On-sitedining, Connecting/adjoiningroomsavailable

NearbyAttractions:QuincyMarket, TDGarden,NewburyStreet, BeantownPub,TheLastHurrah

Prices:US$449pernight

Ifyouarewillingtotastelocalfood likeBostoncreampieandtheParker Houseroll,OmniParkerHouseHotel

| July 2023 34

canbethebestoptionamongother hotelsinDowntownBoston.Thehotel wasbuiltin1855,probablyoneofthe oldesthotelsinDowntownBoston.Its advancedfacilitieslikeanindoor personalizedpoolcancraveyouto extendyourstayhere.

TheVerbHotel

Rating:4.4Stars

Amenities:Cablechannels,Coffee machine,Refrigerator,Daily housekeeping

Specialties:Privateentrance,Ironing facilities,Heatedpool,Pool/beach towels,Sunterrace,Safetydepositbox

NearbyAttractions:BackBayFens, GastonSquare,HigginsonCircle, ForsythePark,Charlesgate

Prices:US$350pernight

TheVerbHotel,anurbanhotelis locatedinBoston’sFenway neighborhoodwhereyoucanexplore unforgettableovernightdestinations.It providesluxurioustrailerswithplush bedsandrelaxedsittingareas.The lavishamenitiesoftheVerbHotelare designedtoreflecttheadventureoflife ontheroad.Ittreatsgueststoan“allaccesspass”byprovidinganoutdoor experienceintheheartofthecity.

MoxyBostonDowntown

Rating:4Stars

Amenities:Boardgames,Puzzles, Blackoutcurtains,Walk-inshower, Allergy-freeroom

Specialties:Landmarkview,City view,Localfood

NearbyAttractions:FenwayPark, Chinatown,BostonCommon,Art Galleries,Theaters,Finedining,Beach

Prices:US$430pernight

MoxyBostonDowntownprovidesan extraordinaryexperienceforitsguests. Thehotelissituatedatthecentrestage ofalltheenjoymentfacilitiesin

Boston.Youcanwhoopitupwiththedelicious signaturecocktailanddinnerattherestaurant andcontinuewiththenightlifeinthecity

BostonParkPlaza

Rating:4.1Stars

Amenities:VIProomfacilities,On-demand files,FlatscreenTV,Iron,andBanquetroom

Specialties:Taxiservices,Conferencefacilities, Businesscentreswithinternetaccess,Pet friendly

NearbyAttractions:WangTheatre,Shear Madness,MakeWayforDucklingStatues,Blue ManGroup

Prices:US$296pernight

BostonParkPlazaisamongstthemostluxurious hotelsinDowntownBoston.It’shistoriccharm andcontemporaryeleganceawaittowelcomethe touristsandtakecareoftheiraccommodation facilities.WiththehelpofUS$100millionin renovations,thelandmarkhasbeenfullyrestored tocherishitslavishpresenceinthecity.

RevereHotel

Rating:4.3Stars

Amenities:Paidpublicparkingon-site,Bicycles available,ATMonsite,Umbrella,Rooftop terrace,Outdoordiningarea,Vendingmachine, Firstaidkit

Specialties:LocalSeafood,BeachsideView, WaterGames

NearbyAttractions:Grill23&Bar,Thinking Cup,Mike&Patty’s,Ostra

Prices:US$446pernight

RevereHotelhasbeenshapedbylocalculture andtheindependentrebelliousspiritofBoston.It isacommondowntownrefugefortouristswho wanttoimmersethemselvesinthelocalculture andtaketheadventurousandauthenticfeelofit. Itsbedsareextremelycomfortableandthe commonareaisalsocozy

Tourismisincompletewithouthospitality services.Youmayenjoyvisitingthousandsof places,butwithoutagoodhotel,yourjourneyis neveraccomplished.Ifyouareeverplanningto visitBostonCity,wearesureourblogwiththe besthotelsinDowntownBostonwillhelpyou.

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www.theenterpriseworld.com | 39

1984 Lenovowasofficiallyfounded.Onthesameday,itgottheChinesegovernment’sapproval.

Lenovo’sorganizationalstructurewasestablishedjustaftertheChineseNewYear.Inthesame year,LenovostartedmanufacturingitspersonalcomputersunderthebrandnameThinkPad.

1994

1985

LenovowasknownasLegendatthetime.Thisyear,thecompanybecamepubliclytradedaftera $30mmillionUSDHongKongIPO.ManyanalystshadpositivethoughtsonLenovobeforethe IPO.Onthefirsttradingday,thecompanystockpricehitahighofHK$2.07andclosedinon HK$2.00.

LenovousedtheearningsfromthisofferingtofinanceitssalesofficesinEurope,NorthAmerica, andAustraliatoexpanditspresenceandmakeitsproductionanddevelopmentbetter.Inaddition, theofferingswerealsousedtoincreasethecompany’sworkingcapital.

Forthefirsttime,thecompanybecamethemarketshareleaderinChina.Becomingamarketleader inthesameyear,thecompanystartedsellingitsownlaptops.

2000

1996

ALenovocomputer,Tianxi,wasreleasedin1998.Itwasdesignedtomakecomputeraccesseasy forinexperiencedChineseconsumersalongwithaccesstotheinternet.Theinternetaccessfeature wasenhancedbyabuttonthatinstantlyconnecteduserstotheinternetbyopeningthewebbrowser.

TheTianxiwasco-brandedwithChinaTelecomandcamewithoneyearofInternetservice.The Tianxicametolifeafteranintensive2yearsofresearchanddevelopment.Itsvisualswerepastelcolored,ithadashell-shapedcaseandaseven-portUSBhubunderitsscreen.ItwasthebestsellingcomputerinChina’shistorywithmorethan1,000,000unitsinthisyearalone.

In2000,thecompanyalsointroduceditsThinkPadline-upoflaptops.

LenovoacquiresIBM’sPCdivision,whichalsoincludesThinkPad.Thiswasamovethathelped LenovoestablishitselfasamajorplayerintheglobalPCmarketandhelpedthecompany expanditsreachoutsideofChina.

2005

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2006

LenovorelocatesitsheadquartersfromBeijingtoNewYork.AfterarestructuringthatfollowedLenovo’s IBMpurchase,thecompanywasthethirdlargestmanufacturernexttoDellandHewlett-Packard. InMarch2006,thecompanyannounceditsplanstoshiftitsheadquarterstoRaleigh.Thecompanywas alsocuttingjobsof5%ofitsemployees,whichisaround21,000people.

Lenovosolditssmartphoneandtabletdivisionin2008for$100millionUSDtofocuson personalcomputersandlaterpaid$200millionUSDtobuyitbackinNovember2009.

Thisyear,LenovoTechnologysponsoredthe2006OlympicWinterGamesheldinItaly’sTorino,with 5,000desktopPCs,350servers,and1000notebookcomputerssupplied. LaunchedthefirstLenovo-brandedPCsworldwide. 2009

LenovoinvestsCN¥100millioninseedfundingdedicatedtomobileapplicationdevelopment foritsLeGardenonlineappstore.

2010

Thecompanyintroducesitsfirstsmartphone,LePhone.

Asofthisyear,LeGardenhadover1,000availableprogramsfortheLePhone.Similarly,LeGardenhad 2,774individualdevelopersand542developercompaniesasmembers.

LenovojoinshandswithJapaneseelectronicsfirmNECtoproducepersonalcomputers.The companiesagreedtoestablishanewcompanycalledLenovoNECHoldingstoberegisteredin theNetherlands,saidastatement.

Themobiledivisionwasalreadyranked3rdinunitshareinChina. 2011

NECgets$175millionUSDinLenovostock.ItwasplannedthatLenovo’sstockwouldbea 51%stakeintheventure,andNECwouldhave49%,withtheformerhavingafive-yearoption toextenditsstake.

2012

Lenovoannouncesaninvestmentof$793millionUSDintheconstructionofamobilephone manufacturingandR&DfacilityinWuhan,Hubei.Inthesameyear,thecompanybecamethe largestsmartphonevendorinmainlandChina.

LenovobecomesthenumberonePCCompanyandranks329intheFortune500listoftheworld’slargest companies.Later,thecompanyacquiresCCE,oneofthetopconsumerelectroniccompaniesinBrazil.

Furthermore,Lenovobecomestheworld’s#3smartphonecompany

2013

www.theenterpriseworld.com | 41

2014

Lenovopurchasesmobiletechnology-relatedpatentsfromNECinApril2014.Later,thecompany purchasesIBM’sline-upofx86-basedserversalongwithIBMSystemxandIBMBladeCenter.

LenovorevealsitsnewlogoinBeijingwithaslogan-InnovationNeverStandsStill.Inthesameyear, thecompanysellsits100millionthThinkPadandalsobecamethenumber1PCmakerglobally

2015

LenovopartnersupwithFujitsu,andtheDevelopmentBankofJapan(DBJ)toformajointventure, whereFujitsusold51%ofitsstaketoLenovoandDBJacquireda5%stake.

LenovoandNetApppartnerupandannounceastrategicpartnershipandjointventureinChina.Asapart ofthedeal,Lenovostartstwonewstoragesystemlines,DM-Series,andDE-Serieswithacombination ofLenovohardwareandNetAppsoftware.Inthesameyear,Lenovobecamethelargestproviderofthe TOP500supercomputersglobally

2020

2018

LenovobecameapreferreddatacenterinnovationproviderforDreamWorksAnimationbeginningwith TrollsWorldTour

LenovofilesanapplicationtoissueChinesedepositoryreceipts,representingrecentlyissued ordinaryshares,tothenlistthemonShanghaiStickExchange’sScienceandTechnology InnovationBoard.

OnthesamedayofgettingacceptedbytheShanghaiStockExchange,Lenovowithdrewits applicationtolistontheexchangewiththereasonofthepossibilityofthevalidityoffinancial informationinitsprospectuslapsing.

2021

Lenovocontinuestoimproveitsprofitabilityalongwithitsrevenuefigures.

2020 2016
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www.theenterpriseworld.com | 43

ForThoseWhoDo

Thecampaign,onthethemeof“ForThoseWhoDo”was publishedinNovember2011.Theadsdeliveredthemessage perfectlywiththevarietyofphotosandvideos.

DifferentisBetter

Theadcampaignhighlighted Lenovo’sdesignsandinnovation.It shedlightontheuniquenessoftheir productscomparedtotheir competitors. | July 2023 44

ClaimYourVoice

Thecampaignshowcasesfemalegamers'negativereal-lifeexperiencesandthegamingcommunity'sbiasestowardthem.It highlightshowwomenchangetheirvoicesorhidetheirgendertoavoidharassmentandothernegativeexperiences. Additionally,thecampaignunderlinestheneedtocreateasafeandthrivingenvironmentforwomeningaming.

Conclusion

Lenovoisknownforits innovativeproductsat relativelyeconomicalprices thatareworthrelyingon.The brandiscontinuously empoweringpeoplealloverthe worldwithitsdiverseproducts, leadingeveryonetowarda betterfuturewithitssmart technologythatisalso sustainableinthelongterm.

www.theenterpriseworld.com | 45

Founder: Brian Halligan and Dharmesh Shah

Founded in: 2006

Headquarters: Cambridge, Massachusetts, United States

No. of employees: 7,525 worldwide

Ofcial Link: www.hubspot.com/

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www.theenterpriseworld.com | 49
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