Most Trusted Diversity and Inclusion Companies

C O N S U L T I N G The Next Evolution in Diversity Consulting

Dr. Shelton J. Goode President & CEO

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EvolutioninDiversityConsulting!

Dearreaders,

Itisourutmostpleasuretopresentbeforeyouourlatestmagazineissue“MostTrusted DiversityandInclusionServicesCompaniesin2022,”thatfeaturesdistinguishedservice featuredcompaniesarebringingtransformationsinthewaytheirclientbusinessesworkasa team.

asked,thefirstanswersthatwillpopupwillbeuniqueservices,visionaryleadership,ability

anotherfactorthatwealloftentendtoforget.Itisthecompanyculture.

Itisimportantforcompaniestoincorporateahealthyworkculturesothattheemployees

Ifthequestion“whatisthedifferencebetweengoodcompaniesandgreatcompanies?”is tounderstandthemarket,etc.Allthesefactorsareoffcourseimportant,however,thereis leveragetheirfullpotentialintakingthecompanyforward.Diversityandinclusionaretwoof themostimportantaspectsofacompany’sculturethatplayavitalroleinattracting, motivating,andretaininggoodemployees.Incorporatingdiversityandinclusionalsohelps

providersthatarehelpingbusinessesestablishacultureofdiversityandinclusion.The bringalltheemployeestogethertoworktowardsacommongoal.

byunleashingtheirtruepotential.Todothat,Icarusensuresemployeesateverylevelare valued,respected,andengaged.Itdoesthisbyhelpingcompaniesdevelopstrategiesthat

attract,develop,andretainhighlyskilledtalentfromemergingdiverseworkforces,along

Onthecoverofthemagazine,wehavefeaturedIcarusConsulting,acompanybringingabout thenextevolutionindiversityconsulting.Icarus’missionistohelppeopleandorganizations withhelpingthecompaniesenhancetheircurrentemployees'skills,engagement,and knowledge.

Inthespecialprofilesection,wehavefeaturedHumanis,aholisticdevelopmentalsolutions organizationaltransformation,todayHumanisstandsstrongasaconsultingcompanyoffering “sur-mesuresolutions”toitsclients.

hubmakingwavesintheconsultingindustry.Withover20yearsofexpertiseinpersonaland

HappyReading!

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.

Leaders in Spotlight

Onthecoverofthemagazine,wehavefeaturedIcarusConsulting,a companybringingaboutthenextevolutionindiversityconsulting. Icarus’missionistohelppeopleandorganizationsbyunleashing theirtruepotential.Todothat,Icarusensuresemployeesateverylevelare valued,respected,andengaged.

Itdoesthisbyhelpingcompaniesdevelopstrategiesthatattract,develop, andretainhighlyskilledtalentfromemergingdiverseworkforces,along withhelpingthecompaniesenhancetheircurrentemployees’skills, engagement,andknowledge.Icarus’expertshelpcompaniescreatea workplacewheretheemployeesnolongerfeelpressuredtodownplaytheir identitiestothriveandcontributetofuellingtheorganization’sbottom-line growth.

Inthespecialprofilesection,wehavefeaturedHumanis,aholistic developmentalsolutionshubmakingwavesintheconsultingindustry With over20yearsofexpertiseinpersonalandorganizationaltransformation, todayHumanisstandsstrongasaconsultingcompanyoffering“sur-mesure solutions”toitsclients.

ItencompassesGreece,Europe,andtheUSAthroughitspartners InnovationsInternational.Havingthevisiontoinspireacultureofincreased commitmenttopersonalandbusinesstransformation,Humanisisconstantly takingeffortstodiscovernewHRtrends.Itcreatesaddedvalueforits clientsbyprovidingthebest-in-classsolutions.

C O N T I C A R U S

C O N S U L T I N G

The Next Evolution in Diversity Consulting

Dr. Shelton J. Goode President & CEO

Intoday'sworld,diversityandinclusionisanessential

partofanyworkplace.Havingpeoplefromdifferent culturesandbackgroundsmakesforamorecreative andinnovativeworkplace.Thechancesofadiverse companyoutshiningitscompetitionhavegrown significantlyoverthelastfewyears.

Therearenumerousbenefitsadiverse&inclusivecompany getsoveritspeers.

Diverseandinclusivecompaniesaretrustedmorebytheir employees,andcustomers,communities.

CompaniesgetHigherRevenueGrowth.

Employeeshavemorewillingnesstoinnovate.

FeaturingforTheEnterpriseWorld'sthisissueofMost TrustedDiversityandInclusionCompaniesisIcarus Consulting,LLC,acompanybringingaboutthenext evolutionindiversityconsulting.

TheCompany:

Icarus'missionistohelppeopleandorganizationsby unleashingtheirtruepotential.Todothat,Icarusensures employeesateverylevelarevalued,respected,and engaged.Theydothisbyhelpingcompaniesdevelop strategiesthatattract,develop,andretainhighlyskilled talentfromemergingdiverseworkforces,alongwith helpingthecompaniesenhancetheircurrentemployees' skills,engagement,andknowledge.Icarus'expertshelp companiescreateaworkplacewheretheemployeesno longerfeelpressuredtodownplaytheiridentitiestothrive andcontributetofuellingtheorganization'sbottom-line growth.

Thefirm'suniqueadvisoryhelpsitsclientstoovercome theirtougheststrategicchallengesbyclarifyingstrategic choices,improvingorganizationalculture,creatingmore inclusiveworkenvironments,recognizingoverlooked talent,strengtheningleadership,guidingorganizational culturedevelopment,andnavigatingchange.

Theyhaveanextensiveportfolioofdelightedcustomers rangingfromFortune1000companiestogovernment agenciestonon-profits.

TheFounder&CEO,Dr.SheltonGoode,isoneofthetop expertsindiversity,equity,andinclusion.Forbes recognizedhimasoneoftheTop10D&ITrailblazersinthe

country.Heisoftenquotedinnumerousjournalsand magazinesexpressinghisthoughtsonnext-generation diversityandinclusionpractices.

AtIcarus,consultantsaddressreal-worldissues,notjust theories,andapplybattle-testedtechniquesandtools.In thisway,theirclientshaveastrategicbusinesspartnerthat helpsthecompany takeimportantstepstocreateadiverse andinclusiveorganization.

WhatMakesIcarusUnique:

IcarusConsultingspecializesinhelpingcompaniesbecome morediverse,equitable,andinclusive.Thefirmensuresthat itsclientsunderstandwheretheystandintheirDEIjourney andthegapbetweenwheretheyareandwheretheywantto be.WhatmakesIcarusuniqueistheabilitytohelpclients recruitdiversetalentwhileretainingtheirtopperformers, helpingthembesuccessfulandprofitable.Icarusbelieve thatifacompanyissuccessful,everybodyassociatedwith itwillbenefitfromit,beitemployees, customers,vendors, orshareholders.

OvercomingtheChallenges-

OneofthetoughestchallengesIcarushasfacedishelping companiesdealwithmultiplecrisesimpactingemployee engagement.Thefirmhasfocusedonhelpingcompany leadersunderstandtheimportanceofaskingthemselvesthe "toughquestions"abouttheorganization'sdiversityand inclusionperformance,commitment,andinvolvement. Icarus'goalwastohelpleadersdevelopleadershipskills andbehaviorsneededtocreatealignmentandagreementto advancethecompany'seffortsregardingdiversityand inclusionbyfosteringopenandcandiddialogue.

“We help clients improve and accelerate their organizational performance."

TriggerPointofGrowth:

Before2020,manypeoplethoughtdiversity,inclusion,and equitywerejustbuzzwords.Butthosedaysareover.In June2020,businessesacrosstheglobegotarevelation. Oneofthebiggestlessonslearnedsincethesummerof 2020isthatworkplacesneedtoreflectonthechasm betweentheirDEIIntentionandreality.

Businessleadersineveryindustryhavebeenre-evaluating theirDEIstrategyandre-assessingworkplaceculturein thewakeofunprecedentedglobalshifts.

Asglobalunrestoversocialjusticeandracialequality continuetorise,corporateleadersscrambletodemonstrate theirpledgesandpromisetopromotemoreinclusive environmentsbyhiringDEIpractitionersandanti-racism educators.

“Whether working with a small nonprot or a big enterprise, we have the same mission-Helping organizations develop and sustain a diverse, equitable, and inclusive workplace."

TheManyAccoladesofIcarus'Journey-

AsoneofthetopDE&Ifirmsinthecountry,Icarusismost proudthatforseveraloftheirclients,theyhaveimplemented DE&Iperformancedashboardsthatprovidedcriticaldata, whichimprovedproductivityandturnedaroundseveral poor-performingdepartments.Onseveraloccasions,Icarus conductedstrategicDE&Ianalysis,whichhelpedthem increaserevenue,efficiency,andclientrelationships.Icarus hasearnedareputationforcollaboratingwithclientsand identifyingopportunitiesforimprovingorganizational effectivenessandefficiency,supplierdiversityspending,and diversityinseniorleadershipranks.

Inoneoftheirconsultations,aclientcontemplatedreducing costswithoutlayingoffemployees.Thecompanyinitially contemplatedapaycutof20%forallemployees.TheIcarus teamsuggesteditwasnotagoodideabecauseitwasnot equitable.Afterall,front-lineemployeeswouldbe disproportionatelyimpacted.

Forexample,employeesatthelowerendofthe organizationalhierarchywillnotbeabletoaffordthesame. Icaruschallengedthecompanyandaskedthem,"whatabout acustomerservicerepwhoisonthephoneninehoursaday, taking200phonecallsandmakinglessthan$15anhour? Whatifthatpersonisasingleparentandawomanofcolor, andshebarelyhasenoughasisfordaycareorchildcare? Wouldyoustillcuthersalaryby20%?”

Realizingthepoint,theclientdecidedtolimitthepaycutto onlyseniorexecutives.Allofthishelpedtheclientachieve theirobjectiveandensuredeveryemployeeonanhourly wagewassparedfromthepaycut.Icarushelpsitsclientssee anddelveintoaspectstheyotherwiseoverlook.

"We ask our clients tough questions nobody asks; that's why people come to us.”

Products&Services:

IcarusConsultingisanHRfirmspecializingindiversity, equity,andinclusionandofferingseveralservices.Theyhelp companiesdealwithseveralemployee-relatedissues.For organizationslookingtogettheiremployeesmoreinvolved, Icarussupportsthembysettingupadiversityandinclusion council-agroupofemployeesthathelpsthecompanywithits DEIstrategies.Icarusoffersdiversityandinclusiontraining forcompaniesthatneedtotraintheiremployees,managers, andsupervisors.Insomecaseswheretheorganizationis unsureaboutwhattheywanttodo,Icarusconductsa

Diversity&InclusionAssessmenttohelptheorganization identifyareasforimprovingitscultureandwork environment.Oncetheassessmentiscompleted,theywork withtheorganizationtodevelopaDEIstrategythatis measurableandsustainable.

Theyalsooffercustomizeddiversityandinclusion dashboardsthathelpcompaniesmonitortheirDEIjourney's progress.Itcanmeasurevariousmethodslikethenumber ofwomenandpeopleofcolorhiredandtherateatwhich theyarehired.Thedashboardcancaptureeverydetailofan employee'slifecyclefromwhentheywererecruiteduntil theyleavetheorganization.

Oneaspectoftenoverlookedistheamountofmoney companiesinvestinsmallbusinesses.Ifthecompanyis genuinelyinterestedinadvancingdiversity,equity,and inclusion,itshouldspendmoreonbusinessesownedby minorities,veterans,ordisabledpeople.Icaruscallsthis component"EconomicInclusion"ontheirdashboard.The dashboardalsomeasuresanemployee'sopinionoftheir owncompany,capturedonascaleof1to10ontheDE&I index.

LeadershipatIcarus:

Dr.SheltonGoodeisthepresidentandchiefexecutive officerofIcarusConsulting.Thisveteran-ownedconsulting firmspecializesinhelpingorganizationscreateaculture thatleveragesdiversityandinclusionforcompetitive advantage.

Dr.Goodeisabusinessexecutivewithover20yearsof diversity,inclusion,executivecoaching,HR,andhigher educationexperience.Hehasheldexecutivepositionsfor companiesranginginsizefrom$300Mto$18B+.

Dr.Goodeistheauthorofseveralaward-winningbooks, includingBeyondInclusion:ReimaginingtheFutureof Work,Workers,andtheWorkplace,DiversityManagers: AngelsofMercyorBarbariansattheGate,Winterin America:TheImpactofthe2016PresidentialElectionon DiversityinCompanies,Communities,andtheCountry, andCrisisasaPlatformforSocialChangefromStrawberry MansiontoSiliconValley.

Helearnedthevalueofdiversityandinclusionfirsthandby rollinguphissleevesandprovidingCEOsandsenior executiveswithcounsel,insight,resources,tools,and

Dr.SheltonGoode|CEOandPresident

innovativeideasthathelpedadvancetheircompanies' strategicbusinessgoals.Hehasleveragedseasoned leadershipandconsultingskillsforthelasttenyearsto helpcompaniesimplementdiversitymanagement initiatives,enhancingtheirtalentacquisition,retention, andengagementstrategies.

Becauseofhispassionforeducation,Dr.Goodehas usedhisknowledgeandexperiencetoteachandmentor others.Dr.Goodetaughtthousandsofstudentsinthe school'smaster'sinthepublicadministrationprogram. Histeachingexcellencewasrecognizedwhenhe receivedtheschool'sprestigiousFacultyMemberofthe YearAwardin2005.

AsahighlydecoratedAirForceveteran,Dr.Goodehas servedthecountryduringtimesofwar.Hedefendedthe countryduringthePanamaconflict,theBosnianWar, DessertShield,andDessertStorm.Althoughhisroleand jobduringtheseconflictsremainclassified,Dr.Goode's singularlydistinctiveaccomplishmentsearnedhimfive meritoriousservicemedalsandnumerous commendations.

“We offer tailored resources to empower & improve organizations' business leadership, diversity, and inclusion goals."

Dr.GoodeisagraduateoftheprestigiousDiversity LeadershipAcademy.Heiscertifiedasaseniordiversity practitionerbytheAmericanInstituteforManagingDiversity Heearnedhisbachelor'sdegreefromTexasStateUniversity andhismaster'sdegreeinHumanResourceManagement fromTroyUniversity.HeobtainedhisDoctorateinPublic AdministrationfromtheUniversityofAlabama.Dr.Shelton GoodelivesandworksintheAtlantaarea.

TheRoadAhead-

"We have helped our clients exchange ideas, make higherquality decisions, and act on those decisions with unity and commitment.”

AfterthedeathofGeorgeFloyd,theteam'seffortsinitially focusedonincreasingdiversityandinclusionawareness,but inlate2020theeffortsturnedtoskill-buildingandactionplanningactivities.Becauseoftheirwork,theclientsnow understandthefollowing:

HowIcarus'lenses,layers,legacies,andculturalidentity Ÿ shapeitscommunicationsandimpactdecision-making, problem-solving,andconflictresolution.

Barrierstohealthyconversationsandhowtheyplayoutat Ÿ workwhendiscussingsensitiveissues.

Bestpracticesforconductinghealthyandproductive Ÿ conversationsandaskill-basedmethodologytodiscuss sensitiveissues.

Becauseoftheirpastperformance,2023looksgoodforIcarus Consulting.Thereisnoshortageofcompaniesthatwant Icarustohelpthembuildacultureofrespectandtrust.They lookforwardtohelpingtheirfutureclientsleveragetheir workforcetoaccomplishorganizationalgoalsandestablisha competitiveadvantageintheirrespectivemarkets.Icarus anticipatesthatorganizationswillwanttopartnerwiththem becausetheycanpartnerwiththemtodevelopaneffective DE&Istrategyandprocesses.

OnethingIcaruswishespeopleunderstoodbetterabout Diversity,Equity&Inclusion:

WhiletherearealotofmisconceptionsaboutDEI,it's importanttoacknowledgethatit'snolongerenoughfor companiestocareaboutDEIandhopeforamoreinclusive, equitable,anddiverseculture.2020wasaninflectionpoint thatshiftedthefocusfromsayingDEIisimportantandjust "checkingabox"toworkingintentionallytoactivelylisten,

learnanddriveactionsasindividualsandasacollectiveto createamorediverse,equitable,andinclusiveworldfor everyone.Thisleadstomorehonestdialoguethatallowsfor betterrecognitionandappreciationofourdifferencesto createmoreinnovativeandeffectivesolutions,thus,amore inclusiveworkplace.

It'simportanttonotethatDEIisoftenseenasaninitiative thatsitswithinonefunctionorareaofanorganization,and that'snotthecase.DEIisabusinessimperativethattouches everyindividualandfacetofanorganization,reachinginto criticalbusinessareasinadditiontoHumanResourcesto includesupplychain,procurement,brandreputation,and marketingstrategies.

“We must all work together and acknowledge the role we play as individuals and organizations to advance the work of DEI and be the change we want to see in the workplace, our communities, and society."

SituatedonthegroupofIslands

ofLakeTexcoco.MexicoCityis thecapitalandlargestcityof Mexico,andthemostpopulouscityin NorthAmerica.Mexico'scapitalis boththeoldestcapitalcityinthe Americasandoneoftwofoundedby indigenouspeople.Oneoftheworld's alphacities,itissituatedintheValley ofMexicowithinthehighMexican centralhighlands,atanelevationof 2,240meters.Thecityhas16 megapolisordividedterritorials,which areinturndividedinto neighbourhoodsorcolonies.

Accordingtothemostrecentrationale agreeduponbythealliedandstate governments,theinhabitantscountof GreaterMexicoCityis21,804,515, whichmakesitthesixth-largest metropolitanareaintheworld.Mexico Cityisthesecond-largesurbancluster intheWesternHemisphere,andthe largestSpanish-speakingcityinthe world.GreaterMexicoCityhasaGDP of$411billionin2011,whichmakesit oneofthemostproductiveurbanareas intheworld.Thecitywas superintendedforinitiating15.8%of Mexico'sGDP,andthemetropolitan areaaccountedforabout22%ofthe country'sGDP.Ifitwerean individualisticcountryin2013,

MexicoCitywouldbethefifth-largest economyinLatinAmerica.Thefactors inclusiveinthegrowthofMexicoCity isalmosttourismandeducationsectors risingdaybyday.Inaddition, accordingtotheSecretariatofTourism, thecityhasabout170museumsis amongthetoptenofcitiesintheworld withhighestnumberofmuseumsover 100artgalleries,andsome30concert halls,allofwhichmaintainaconstant culturalactivityduringthewholeyear Manyareashavemuralspaintedby DiegoRivera.

GeographicalaspectsofMexicoCity

MexicoCityissituatedintheValleyof Mexico,also,sometimescalledasthe BasinofMexico.Thisvalleyis situatedintheTrans-MexicanVolcanic BeltinthehighuplandsofsouthcentralMexico.

MexicoCityhasminimumaltitudeof 2,200metersabovesealevelandis enclosedbymountainsandvolcanoes thatreachaltitudeofover5,000 meters.Asthevalleyhasnonatural sewerageoutletforthewatersthatflow fromthemountainsides,itmakesthe cityexposedtofloodingandother naturalcalamities.Drainagewas manipulatedthroughtheuseofcanals andtunnelsstartinginthe17thcentury.

AstheMexicoCitypredominantly restsonLakeTexcoco.Earthshattering th activityisincessantthere.since17 centurytheLakeTexcocostarted evacuating.Eventhoughifthelake watersdon'tremainthecitystandson theheavilysaturatedclayofthelake's bed.Over-extractionofthe groundwaterresultsinthe disintegrationofthesoftbasegenerally referredasGroundwaterRelated Subsidence.

Although,thecityhasstartedsinking almostninemetersofsomeareasis th sunksincetheinceptionof20 century. AccordingtorecordsMexicoCity sinks20inchesor50cmeveryyear Thisplungeisresultinginproblems withrunoffandwastewater management,leadingtoflooding problemsandseveralnatural calamities,mostlyduringthesummer. Theentirelakebedisnowpavedover andmostofthecity'sremaining forestedareaslieinthesouthern metropolisofMilpaAlta,Tlalpanand Xochimilco.

Etymology

ofMexicoCity

Theancientresiduesofhuman inhabitantsfoundintheareasof MexicoCityarethoseofPennon womanandremainingfoundinSan

BartoloAtepehuacan.Firstly,itwas believedthatthefindingskeep correspondencetotheearlyageof beforecommonera.However,astudy in2013statesthattheageofpennon womanwas12,700yearsold.Hence, resultingintheoldesthumanresidue discoveredintheAmericas.Study regardinghermitochondrialDNAit believedthatshecomeseitherfrom Asian,EuropeanorAboriginal Australianorigin.

Thecityhadbeenthecapitalofthe AztecEmpire.Inthedominionera, MexicoCitybecamethecapitalof NewSpain.TheviceroyofMexicoor vice-kinglivedintheviceregalpalace

onthemainsquareorZocalo.The MexicoCityMetropolitanCathedral, theseatoftheArchpriestofNew Spain,wasonothersideoftheZocalo, aswasthearchbishop'spalace,and beyondfromitthebuildinghousing thecitycouncilofthecity Alate seventeenth-centurypaintingofthe ZocalobyCristóbaldeVillalpando depictsthemainsquare,whichhad beentheoldAztecofficialcenter The subsistingcentralplaceoftheAztecs wasproductivelyandpermanently transformedtotheofficialcenterand seatofpowerduringthecolonial period,andremainstothisdayin modernMexico,thecentralplaceof thenation.Thereconstructionofthe

metropolisaftertheblockadeof Tenochtitlanwasskilledbytheample indigenouslaborintheencirclingarea.

MexicoCitywasthecenterstageofall thepoliticaldisputesofthecountry th duringthe19 century.Eventssuchas theMexican–AmericanWar,French InterferenceandtheReformWarleft thecityrelativelyunalteredandit continuedtogrow,mainlyduringthe ruleofPresidentPorfirioDíaz.During thistimethecityenlargedamodern infrastructure,suchasroads,schools, transportationsystemsand communicationsystems.However,the authoritiesfocusedresourcesand wealthintothemetropoliswhilethe

restofthecountrydeterioratein poverty.

Thehistoryoftherestofthe20th centurytothepresentconcentratedon theextraordinarygrowthofthe metropolisanditsenvironmentaland politicaleffects.In1900,the inhabitantscountofMexicoCitywas about500,000.Thecitybegantogrow vigorouslywestwardintheearlypart ofthe20thcenturyandthenbeganto growupwardsinthe1950s,withthe TorreLatinoAmericanabecomingthe city'sfirstskyscraper.

TherapidgrowthofMexicoCityasa centerformodernistinfrastructurewas mostfullydemonstratedinthemid1950sconstructionoftheCiudad Universitaria,MexicoCity,themain campusoftheNationalAutonomous

UniversityofMexico.Designedbythe mostreputablearchitectsoftheera, includingMarioPani,Eugenio Peschard,andEnriquedelMoral,the buildingsfeaturecanvasbyartists DiegoRivera,DavidAlfaroSiqueiros, andJoseChavezMorado.Ithassince beenrecognizedasaUNESCOWorld HeritageSite.

Travelingthroughtheculture& touristspointsfromtheMexicoCity BeingcapitalofagiganticpreHispanicempire,andalsothecapital ofprosperousviceroyaltywithinthe SpanishEmpire.MexicoCityhasa richhistoryofartisticexpression. SincetheMesoamericanpre-Classical periodthepopulationofthe settlementsaroundLakeTexcoco generatemanyworksofartand

compoundcraftsmanship,someof whicharetodayexhibitedattheworldfamousNationalMuseumof AnthropologyandtheTemploMayor museum.Whilemanypiecesofpottery andstone-engravinghavesurvived,the greatmajorityoftheAmerindian iconographywasdevastatedduringthe defeatoftheAztecEmpire.

Duringthe19thcentury,animportant creatorofartwastheAcademiadeSan Carlos(SanCarlosArtAcademy), establishedduringcolonialtimes,and whichlaterbecametheEscuela NacionaldeArtesPlasticas(the NationalSchoolofArts)including painting,sculptureandgraphicdesign, oneofUNAM'sartschools.Manyof theworkscreatedbythestudentsand facultyofthattimearenowexhibited intheMuseoNacionaldeSanCarlos.

Duringthe20thcentury,manyartists movedtoMexicoCityfromvarious regionsofMexico,suchasLeopoldo Méndez,ansculptorfromVeracruz, whosupportedthecreationofthe socialistTallerdelaGraficaPopular, designedtohelpblue-collarworkers findadistinctaddresstoexpresstheir art.Otherpainterscamefromabroad, suchasCatalanpainterRemediosVaro andotherSpanishandJewishexiles.It wasinthesecondhalfofthe20th centurythattheartisticmovement begantomeanderapartfromthe Revolutionarytheme.

Museums

Beingoldestancientcityandrichin artisticaspectMexicoCityowns numerousmuseumsportrayingvarious artsandartstyles.Themuseums demonstratevariousartincludingthe Mexicancolonialart,modernand contemporaryartandinternationalart. TheMuseoTamayowasinauguratedin themid-1980stopreservethe collectionofinternational contemporaryartdonatedbyMexican painterRufinoTamayo.Thecollection includespiecesbyPicasso,Klee, Kandinsky,Warholandmanyothers, thoughmostofthecollectionis preservedwhilevisitingexhibitsare shown.TheMuseodeArteModernois awarehouseofMexicanartistsfrom the20thcentury,includingRivera, Orozco,Siqueiros,Kahlo,Gerzso, Carrington,Tamayo,andalso consistentlyhoststemporaryexhibits ofinternationalmodernart.Insouthern MexicoCity,theCarrilloGilMuseum showcasesavant-gardeartists,asdoes theMuseoUniversitarioArte Contemporaneo,designedbyMexican architectTeodoroGonzálezdeLeón, openedinlate2008.

TheMuseoSoumaya,namedafterthe wifeofMexicantycoonCarlosSlim, hasthehugeprivatecollectionof originalRodinsculpturesoutsideof

France.Italsohasagreatcollectionof Dalísculptures,andrecentlybegan displayingpiecesinitsmasters collectionincludingElGreco, Velazquez,PicassoandCanaletto.The museuminauguratedanewfuturisticdesignfacilityin2011justnorthof Polanco,whilemaintainingasmaller facilityinPlazaLoretoinsouthern MexicoCity.

TheMemoryandToleranceMuseum, openedin2011,displayeshistorical eventsofinequityandmassacre. Permanentantiquitiesincludethoseon theHolocaustandotherlarge-scale atrocities.Itisalsonativefor temporaryexhibits.

MostofMexicoCity'smuseumscanbe exploredfromTuesdaytoSundayfrom 10amto5pm,althoughsomeofthem haveexpandedschedules,suchasthe MuseumofSociologyandHistory, whichisopento7pm.Inadditionto this,entrancetomostmuseumsare freeonSunday.Insomecases,a nominalfeemaybecharged.

MexicoCityistheMexico'sprimecity fortheprintedmediaandbook publishingindustries.many daily

newspapersarepublished,including El Universal Excélsior Reforma La , , and Jornada.Othermajorpapersinclude Milenio Crónica El Economista , , and El Financiero.Leadingmagazines include , , ,as Expansión Proceso Poder wellasdozensofentertainment publicationssuchas , , Vanidades Quién Chilango TV Notas , ,andlocaleditions of , ,and Vogue GQ Architectural Digest.Itisalsoaleadingcenterofthe advertizingindustry

Thecityisalsoamajorcenterof popularcultureandmusic.Thereare abundantofvenuespresentingSpanish andforeign-languageartists.These countingthe10,000-seatNational Auditoriumthatconsistentlyorganize theSpanishandEnglish-languagepop androckartists,aswellasmanyofthe world'sfamousperformingartsgroups. theauditoriumalsobeamgrandopera showfromNewYork'sMetropolitan Operaongiant,highdefinitionscreens. In2007NationalAuditoriumwas designatedworld'sbestvenueby multiplegenremedia.Someothersites forpop-artistperformancesincludethe 3,000-seatTeatroMetropolitan,the 15,000-seatPalaciodelosDeportes, andthelarger50,000-seatForoSol

Stadium,wherepopularinternational artistsperformconsistently.TheCirque duSoleilhasheldseveralseasonsat theCarpaSantaFe,intheSantaFe districtinthewesternpartofthecity Thereareenormousvenuesforsmaller musicalensemblesandsolo performers.TheseincludetheHard RockLive,Bataclán,ForoScotiabank, Lunario,CircoVoladorandVoilá Acoustique.

Oncetakeningrantinferiorfare,by the19thcenturytacoshadbecomea standardofMexicoCity'scuisine. subsequently,asauthoritiesstruggled totaxlocalcheese-breads,imposing authorisingconditionsandfines,asper records,somedetailedtypesoffoods wasbeingservedbythefoundations. Themostpersistentreferencewasfor tacosdebarbacoa.Alsopennedare enchiladas,tacosdemineroand gorditas,alongwithoystershopsand friedfishstands.Thereisconfirmation ofsomelocalspecialtiesbeingmade availableforcurrentmigrants;atleast twoshopswererenowedtoserve pozole,atypeofstewsimilarto hominythatisachiefofGuadalajara, Jalisco.MexicoCityisalsoknownfor havingsomeofthefreshestfishand seafoodinMexico'sinterior.Afterthe TsukijifieshmarketinJapan,Nueva Vigamarketfrommexicocityknown asthesecondlargestfishmarketinthe wrold.

MexicoCityoffersseveralcuisines: restaurantspracticinginthelocal cuisinesofMexico's31statesare availableinthemetropolis,andthecity alsohasmanybranchesof internationallyacknowledged restaurants.Theseinclusivelyconsists Paris'AuPieddeCochonandBrasserie Lipp,Philippe;Nobu,Quintonil, Morimoto;Pámpano,ownedby Mexican-basedoperaartistPlácido Domingo.Therearebranchesof

TastyCuisineofMexicoCity

JapaneserestaurantSuntory,Italian restaurantAlfredo,aswellasNew YorksteakhousesMorton'sandThe Palm,andMonteCarlo'sBeefBar ThreeofLima'sHauterestaurants, servingPeruviancuisine,havevarious locationsinMexicoCity:LaMar, SegundoMuelleandAstridyGastón.

Accordingtothe2019recordsofThe World'sBest50Restaurantsbythe BritishMagzineRestaurantMexico Cityranked12thinthelistwithbest Mexicanavant-garderestaurantPujol. AlsoremarkableistheBasqueMexicanfusionrestaurantBiko,which placedoutsidethelistat59th,butin previousyearshasrankedwithinthe top50.Otherthathasbeenplacedon thelistin2019istherestaurantSud 777at58thplace.Attheotherendof thescaleareworkingclasspulquebars knownaspulquerías,aadventurefor travellerstolocateandexperience.

EconomicgrowthofMexicoCity

MexicoCityisoneofthemajor economichubsinLatinAmerica. 15.8%ofthecountry'sgrossdomestic productisproducedbyMexicoCity.In 2002,MexicoCityhadaHuman DevelopmentIndexscoreof0.915, similartothatofSouthKorea.In2007, inhabitantsinthetop12%ofGDPper capitaholdersinthecityhadamean netincomeofUS$98,517.Thehigh spendingpowerofMexicoCity residentsmakesthecitycaptivatingfor companiesofferingstandardandlavish goods.Asperthe2009studyheldby PwC,MexicoCityhadaGDPof$390 billion,rankingitastheeighthrichest cityintheworldandtherichestin LatinAmerica.

MexicoCityisnativeformanylarge scalebank headquarters,insurance companiesaswellasvariousfinance consultingfirms.Duetothebounded non-developedspaceatthesouthmost ofwhichissecuredthrough

environmentallawsthecontributionof MexicoCityinagricultureisthe comparativelysmallestofall authoritiesinthenation.

MexicoCityoffersanhugeandvariety ofconsumerretailmarket,variedfrom basicfoodstoultrahigh-endlavish goods.Costumorsbuy'sgoodsfrom varietyofindoormarkets,street vendors,downtownshops,etc.Street vendorsusuallysetuptheirstallsin non-officialareaslikenearmetro stations,hospitals,etc.

TheHistoricCenterofMexicoCityis widelyknownforexclusive,oftenlowcostretailers.Certainblocksorstreets areallotedtoshopssellingacertain typeofmerchandise,withareasalloted toover40categoriessuchashome appliances,lampsandelectricals, closetsandbathrooms,housewares, weddingdresses,jukeboxes,printing, officefurnitureandsafes,books, photography,jewelry,andopticians.

Sports&EducationofMexicoCity

Sports

Thecountry'smostpopularand broadcastedgameiscountedtilldateis football.Itsimportantemplacementsin MexicoCityincludetheAzteca Stadium,nativetotheMexiconational footballteamandgiantsAmérica, whichcanaccomodate91,653fans, makingitthelargeststadiuminLatin America.TheOlympicStadiumin CiudadUniversitariaisadobetothe footballclubgiantsUniversidad Nacional,withaseatingcapacityof over52,000.TheEstadioAzul,which accomodates33,042fans,isnearthe WorldTradeCenterMexicoCityinthe Nochebuenaneighborhood,andis nativetothegiantsCruzAzul.

Anothersportsprofessionallyplayedin thecityisBaseball.MexicoCityis nativeoftheMexicoCityRedDevils oftheMexicanLeague,whichis

contemplatedaTriple-Aleagueby MajorLeagueBaseball.Varioussports provisionsinMexicoCityarethe PalaciodelosDeportesindoorarena, FranciscoMárquezOlympic SwimmingPool,theHipódromode LasAméricas,theAgustinMelgar OlympicVelodrome,andlocationsfor equestrianismandhorseracing,ice hockey,rugby,American-stylefootball, baseball,andbasketball.

Education

UnlikethoseofMexicanstates' schools,curriculaofMexicoCity's publicschoolsismanagedbythe federalSecretaryofPublicEducation. Thewholefundingisallocatedbythe governmentofMexicoCity(insome specificcases,suchasElColegiode México,fundingcomesfromboththe city'sgovernmentandotherpublicand privatenationalandinternational entities).

TheNationalAutonomousUniversity ofMexico(UNAM),situatedin MexicoCity,isthelargestuniversity onthecontinent,withmorethan 300,000studentsfromallbackgrounds. ThreeNobleimmortals,diverse Mexicanentrepreneursandmostof Mexico'smodern-daypresidentsare amongitsformerstudents.UNAM conductshalfofMexico'sscientific researchandhaspresenceallacrossthe countrywithsatellitecampuses, observatoriesandresearchcenters.

HUMANIS

MARY BITOUNI

“We help people and companies grow.”

Humanis,theholistic developmentalsolutionshub ismakingwavesinthe consultingindustry TheEnterprise Worldisproudtointroduceittothe MostTrustedDiversityandInclusion ServicesCompaniesin2022.

ThestoryofHumanisbeginsaround 22yearsago,withabeliefthat companiescanaccelerateperformance onlywhenpeoplespeakthesame languageofgrowth.

Abusinessthatisfoundedontheidea ofcareandtogethernessismorelikely tobesuccessfulbecauseitfostersa senseofcommunityandbelonging amongitsemployeesandcustomers. Whenpeoplefeelconnectedtoa businessanditsmission,theyaremore likelytobeinvestedinitssuccessand goaboveandbeyondtocontributeto itsgrowth.

Thiscanleadtoincreasedproductivity, loyalty,andcustomersatisfaction,all ofwhicharecrucialtothesuccessof anybusiness.Additionally,abusiness thatpromotestogethernessislikelyto attracttoptalentandretainits employees,aspeoplearenaturally drawntoorganizationsthatvalue inclusivityandcollaboration.

Bycreatingacultureofgrowth, Humanishasnotonlyachievedits goalsbutalso,hasmadeapositive impactontheworldaroundit.Through itscaringconsultingandtraining methodologies,innovativethinking, andbusinesssubjectexperts,the companyhasexpandeditsbusiness horizons,providingclientswith holisticdevelopmentalsolutions,and addingvaluetoorganizationsofall sizes.

Withover20yearsofexpertisein personalandorganizational transformation,todayHumanisstands strongasaconsultingcompany

offering"sur-mesuresolutions"toits clients.ItencompassesGreece, Europe,andtheUSAthroughits partnersInnovationsInternational.

Havingthevisiontoinspireaculture ofincreasedcommitmenttopersonal andbusinesstransformation,Humanis isconstantlytakingeffortstodiscover newHRtrends.Itcreatesaddedvalue foritsclientsbyprovidingthebest-inclasssolutions.

Bythevirtueofthis,Humanishaswon variousaccoladesovertheyears.The companyhasbeenawardedasatop10 D&IsolutionsproviderinEuropefor 2022.WithitspartnersInnovations International,itistheexpertinhelping companiesdesigntheirRoadmapto Diversity&InclusionandHigh Performance,in3majorsteps,ina periodof12to18months.

TheWomanBehindTheCurtain

MaryBitouni ManagingDirector&Business VisionLeader

MaryBitouniisafearlessleader havingastaunchentrepreneurial personality.Herstoryisgroundedin servicetoothers,avisionforagreater futurewithatenacitytogetthejob done.Thestrengthslieinbreaking downwalls,reframingtheissuefor freshthinking,andbringingpeople togethertocreatelong-lasting solutions.

Maryhadanopportunitytostarther careeratProcterandGamble,where peopleweretrainedsystematicallyand intensivelyinvarioustopics.Asa resultofthis,communication, collaboration,andsuccesswereeasyto achieve.Thiswasinadditiontothe greatexperienceandengagementthat peoplefelt.

“Thiswasmydream:tocreatea

"vehicle"wherelearningwouldbean experienceforparticipantsandan investmentwithmaximumreturnfor companies.”Marysays

Asanentrepreneur,itisessentialfor Marytohaveaclearandcompelling visionforherbusiness.Thisvisionis notonlyambitiousandforwardthinkingbutalsogroundedinadeep understandingofthetargetmarket andtheneedsoftheclientof Humanis.

Tobringthisvisiontolife,Mary engagedandmotivatedateamof peoplewhoshareherpassionand commitment.Thismeansnotonly hiringtherightpeoplebutalso servingasamentorandaleader,who caninspireandguidetheteam towardssuccess.

Atthesametime,inheropinion,itis importanttobeflexibleandadaptable intheoperationalmodel.She understoodquiteearlyinhercareer thatnobusinessexistsinavacuum andshemustbeabletorespondto changingmarketconditions,customer demands,andotherexternalfactors.

Bystayingtruetohervision, engagingandempoweringherpeople, andmaintainingaflexibleoperational model,Marysetherbusinessonthe pathtosuccess.

Thekeyachievementsofher entrepreneurialjourneyliein choosingtherightpeopleandpartners whoarenecessaryandmostsuitable andcapableatanygiventime. Anotherisbuildingastrongand effectiveteam.

Maryadds,“Thisinvolvesselecting individualswhohavetheskills, experience,andpersonalitytofitwell withthecompany'scultureandgoals. Italsoinvolveschoosingstrategic partnerswhocanprovidevaluable resources,expertise,oraccesstonew

markets.”

GettingtoknowMaryBitouni

Marybeingabibliophile,hasmany preferredbooksonherbookshelf. DalaiLama–TheworldofHappiness, however,standsoutforher.Happiness isstronglyconnectedtoahealthyand sustainableenvironmentandGreta Thunbergisanotherpersonalitythat Maryadmires.MaryseesGretaasan inspirationtomanypeople,particularly youngpeople,becauseofhercourage, determination,andcommitmentto makingapositivedifferenceinthe world.Thisiswhatanyonewould expectfromtheyoungergeneration andraiseshopeforwhatistocome.

Thequote–Theactofcreationis simultaneouslytheactofdestruction,

byPabloPicasso–speakstoMary abouttheideathatinordertomove forwardandgrow,wemustbe willingtoletgooftheoldand embracethenew Thisisespecially trueintheworldofbusiness,where constantchangeandinnovationare keytosuccess.

Marysays,“Competitioncanbe fierce,andit'seasytofeel overwhelmed.youhavetocopewith empathyandacceptance.Surround yourselfwithpositivepeople,and remindyourselfofyoursuccesses andthevalueyoubringtoyour employeesandyourcustomers.”

Asanentrepreneur,itisessentialfor Marytoadoptamindsetofconstant vigilanceandbewillingtotake calculatedrisksinordertodrive

Despite the challenges, it's important to keep a positive outlook.”

growthandexpansion.Thismeans stayingattunedtomarkettrends, customerneeds,andnewtechnologies, andbeingwillingtopivotormake toughdecisionswhennecessary

RoadblocksAlongTheWay

Withinthebusinessworld,eachsector hasitsownrequirementsand challenges.Someoftheissues drasticallyaffectbusinessesand organizationsacrossarangeof industriesandsectors.

Everybusinessstrivestomaintainthe qualityofitscustomerrelationships, thevibrancyofitsbrands,andthe satisfactionofitsworkforce.A companythatissuccessfulovercomes obstaclestosetitselfapartfromits competitors.

Similarchallengeswerefacedby Humanis,especiallybeingastart-up.At thetime,Greekcompaniesdidnothave HRdepartments,andtheself-made ownersormanagersstronglychallenged thevalueoftraininganddevelopmentfor theiremployees.Theybelievedthatthe onlyrecipetosuccesswasindividual hardwork.

Ontheotherhand,multinational companieswithbranchesinGreecewere alreadyfamiliarwithtraining, development,andgrowth,andthey requestedtoolsandmethodstoadapt alreadyestablisheddevelopmentprojects totheuniquecircumstancesoftheGreek market.

AsasmallGreekcompanystartingout, Humanishadtocompetewith multinationalinstitutionsfromtheoutset.

DriversOfGrowth

AtthebeginningofHumanis,the companywasabletotakeadvantageof itsabilitytoprovidecustomized solutionsforbothitsGreekand multinationalcustomers.Thishelped theclientsrecognizeHumanisforits customizationexpertise.

Thesecondmilestonethatcontributed tothegrowthwaswhenthecompany decidedtopartnerwithDr.William GuilloryandInnovationsInternational ofSaltLake,expandingtheportfolio ofsolutionsbyleveragingtheexpertise ofexperts.

ThepandemicpresentedHumaniswith auniqueopportunityforgrowth.With everythingatastandstill,itcanbea challengingtimeforbusinesses.

However,itisalsoanopportunityto reflectonthecurrentstateofaffairs andassesswhatneedstobedoneto moveforward.

Withcontemplationandacute evaluation,Humanishadachangein mindset.Thisledthecompanytoshift itsfocustolearningsolutionsthat addressedcognitivechange.Mary says,“Leadersneededtochangetheir mindsetandthinkaboutwhatwill keeptheirteamsresilient,motivated, engaged,andperformingattheirbest. Theoldschooloftraininginvolved givingpeoplea“pilltocurethe disease”,butnowwetreatthe“cause ofthedisease”byworkingwith leaderstodeveloptheircognitive skillsandundergopersonal transformationthemselves.”

Inparallelwiththemindsetshift, Humanischangeditsoperating model.Itintroducedadifferentand flexibleoperatingmodeltobetter servetheclientsandstaycompetitive inthemarket.

Thismodelinvolvesadiverseteamof internalandexternalhighlyskilled andexperiencedprofessionalsallover theworld,whocanadapttothe changingneedsofthecompanyand itsclientsandcanfocuson continuouslearninganddevelopment. Theyareencouragedtostayupto dateonthelatesttrendsandbest practicesinthefieldandareprovided withongoingtrainingandsupportto helpthemgrowandimproveintheir roles.

SuccessSpeaks

Thereasonbehindthecompany's long-standingsuccessissimple–becomingapartoftheorganizations ofitsclients.

Doingso,Humaniscanprovidemore comprehensiveandpersonalized servicesandhelpthemachievetheir

goalsmoreeffectively.Thisapproach requiresastrongrelationshipoftrust andcollaborationandHumanisisa clearrepresentationofit.

Anotherreasonforthecompanytobe agreatsuccessisitfocusesonresearch forthelatesttrendsinHR;involves stayingup-to-dateonthelatest developmentsandbestpracticesinthe fieldofhumanresources.Thecompany providesitsclientswithvaluable insightsandrecommendationsfor improvingHRpracticesandachieving theirbusinessobjectives.

TeamForTheWin

Avariedteamofdependable, resourceful,andknowledgeable individualsworkatHumanis.Asa result,theteamhasbecomemore cohesiveandtrusting,andeveryoneis betterabletoadjusttochangeand carryonwiththeirworkevenunder challengingorstressfulcircumstances. Additionallyimportanttofostering involvementinsidetheorganization, transparencyhasemergedasadefining characteristic.

Maryadds,“Itisadiverseteamof expertsinage,gender,background, andbeliefsallovertheworldwith20 differentspecialties.Havingsucha teamofexpertscanbringarangeof perspectives,experiences,andskillsto thetable,whichcanbebeneficialfor problem-solving,decision-making,and creativity,therefore,bringingvalueto ourcustomers.”

SettingItApart

WithDiversityandinclusionasthe centraltoaleadershipmindset, Humanisissettingitselfapartinthe industry.Leading-edgetopicsthat focusonsolutionsthatcauseashiftin mindsetareattheapexoftheefforts.

Resilience,creativity,influence,and autonomyarethecatalyst.Asaresult,

thecompanyhasdeveloped customizedlearningpathsforleaders andleadershipacademiesfor organizations.Movingahead,Humanis wantstostaytunedandupdatedon newtrends,tools,methodologies,and partners.

Maryfurtheradds,“Bystayingup-todateonthelatesttrendsand developmentsinHR,wecanbetter understandwhatcustomersarelooking forandhowtomeettheirneeds.Also, newtechnologiescanhelpstreamline HRprocesses,improveefficiency,and providebetterdatafordecisionmaking.Weengagewithstakeholders regularlyandactivelyseekfeedback thatcanhelpusidentifyopportunities forimprovementandstayattunedto changingneedsandpreferences. Finally,collaboratingwithother partnerscanhelpusaccessnew markets,shareresources,andbring newexpertiseandperspectivestoour work.”

“It is a time of celebration for us when our clients are awarded in areas where we added value to their people.”

EVERYONE ON PLANET TO ACHIEVE MORE

Formorethanadecade,

Microsofthasbeenthemarket leaderinoperatingsystems.It wasestablishedbyBillGatesandPaul AlleninAlbuquerque,NewMexico,in 1975,46yearsago,andiscurrently flourishingallovertheworld.Inthe 2020Fortune500listofthemost significantUScompanies,Microsoft cameinatnumber21.Itisvaluedas thethird-highestglobalbrand.The businessisadigitaloperatingsystems leader

OnApril4,1975,BillGatesandPaul AllenestablishedMicrosoftinorderto createandmarketBASICinterpreters fortheAltair8800.Inthemiddleofthe 1980s,MS-DOSandthenWindows propelledittothetopofthemarketfor personalcomputeroperatingsystems. Threepeoplebecamebillionaires thankstoMicrosoft's1986initialpublic offering(IPO)andsubsequentincrease inshareprice,whileanestimated

12,000Microsoftemployeesbecame millionaires.Sincethe1990s,ithas movedfromtheoperatingsystem industryandacquiredanumberof businesses.Theirgreatestacquisition wasLinkedInfor$26.2billionin December2016,whichwasfollowed bySkypeTechnologiesfor$8.5billion inMay2011.

In2018,Microsoftrecaptureditstitleas themostvaluablepubliclytraded businessintheworldafterbeing dethronedbyApplein2010.After AppleandAmazon,Microsoftbecame thethirdAmericanpublicfirmtohavea marketcapof$1trillionormorewhen itdidsoinApril2019.Microsoftwill havethefourth-highestworldwide brandvaluationasof2022.

JourneyofMicrosoftMicrosoftisadailyandregularword usedineverycorporatesector The

globalproductisownedbyMicrosoft CorporationbasedinAmericaisa multinationaltechnologycorporation. Theassociatedservicesheadquarters aresituatedatMicrosoftRedmond campusinRedmond,Washington, UnitedStates.Thebestproductsof MicrosoftaretheWindowsseriesof operatingsystems,themicrosoft officesuiteandinternetexplorer,etc. TheXboxvideogamingconsolesand theMicrosoftSurfacerangeof touchscreenpersonalPCsareitstwo mainhardwareofferings.Microsoft wastheworld'slargestsoftware companybyrevenueasof2019;it wasplacedNo.21intheFortune500 rankingsofthelargestAmerican firmsbytotalrevenuein2020.Along withAlphabet,Amazon,Apple,and Meta,itisoneoftheBigFive Americantechnologicalfirms.The journeyofMicrosoftkickstartedwith abasicsetup.

The current global venture was founded by Bill Gates and Paul Allen on 4th April 1975 with the main motive to produce and sell BASIC interpreters for the Altair 8800.

As a result of an arrangement the company made with ASCII Magazine in Japan in August 1977, ASCII Microsoft opened its rst overseas ofce.

In the middle of the 1980s, MS-DOS and then Windows propelled it to the top of the market for personal computer operating systems.

Since the 1990s, it has moved from the operating system industry and acquired a number of businesses.

Microsoft started to reevaluate its products and broaden its product line into computer networking and the World Wide Web after Bill Gates' internal "Internet Tidal Wave letter" on May 26, 1995.

Microsoft released Windows XP on October 25, 2001, combining the NT codebase with the mainstream OS line. Later that year, the company introduced the Xbox, breaking into the Sony and Nintendodominated market for video game consoles.

Microsoft, which was becoming more active in the hardware market after the launching of Xbox, introduced the Zune line of digital media players in 2006 as the replacement to its earlier software platform Portable Media Center.

The Windows Vista released in 2007 featured the security and redesigned user interface dubbed Aero, following with the release of MS Ofce 2007 with the feature of Ribbon user interface.

Throughout the 2011-12 Microsoft restructured its identity with focusing on logo, products, services, etc.

Microsoft released a x for Windows 10 in January 2018 to address CPU issues brought on by Intel's Meltdown security aw. The patch caused problems with the virtual machines running on Microsoft Azure that use Intel's CPU architecture.

On June 24, 2021, Microsoft announced Windows 11.

ThegrowthofMicrosoftandits productsandservicesiswitnessed bythewholeworld.Inaninterview withMr.BillGatesmentionedthe growthofMicrosoftcreditingitto theirteam.

ThesurveyofMicrosoft's StatisticalStudiesProductMix

Microsoftbeingaglobalventure todayhasnoneedofany recognitionstrategyormarketing strategy Thecorporationbeingan InformationandTechnologybased corporationworksmostlyonits productsandservicesrelatedto databasesandsoftwares.The4Ps fromthemarketingmixworkson pointformicrosoft.The4Ps includesProduct,Price,Place, Promotion.

Aproductissomethingthatsatisfiesthe needsanddesiresoftheconsumer, whereasaproductmixisthevarietyof thatproduct.Microsoftisaretailerof bothhardwareandsoftware.Computers, laptops,tablets,Xbox,andphonesare amongtheirhardwaregoods.Microsoft OfficeandWindowsOSareamongtheir softwareproducts.Microsofthasabroad rangeofproducts.Itisprimarily renownedforits

Ÿ Devices

Ÿ Softwares

Ÿ Apps

Ÿ Games

Ÿ Entertainment

PriceMix

Pricemixisthemethodusedto determineaproduct'spriceasopposedto price,whichreferstothemonetaryvalue ofaproduct.Microsoftfrequently employstheBuyOnlyWhatYouUse, Freemium,andMarket-orientedpricing strategies.

Ÿ FreemiumPricing

Ÿ Productline

Ÿ PenetrationPricing

Ÿ PriceSkimming

PlaceMix

UnderPriceMix,Microsoftprovides thefollowingservicestoitsclients:

Ÿ Customerscaneasilyselect productsandservicesfrom Microsoft'sofficialwebsitebased ontheirneeds.

Ÿ Microsoftoffersretaillocationsall overtheworldwherecustomers mayusetheguidanceoftechnical advisorstomakesmarterdecisions.

Ÿ Additionally,Microsofthas approveddealersanddistributors. Microsoft'sstrategicallysound locationmixmakesitsproducts readilyavailabletocustomers worldwide.Nowlet'stalkabout Microsoft'spromotionalstrategyto discoverhowitkeepsitspositionat thetop.

PromotionalMix

Withtheaidofitspowerfulbrand image,Microsoft'spromotionalstrategy preciselyaddressesitstargetmarket.It advertisesitsproductsonanumberof

Twitter,Google,Instagram,etc. Microsoftemploysanumberof differentpromotionalstrategies, includingadvertising,directmarketing, andsalespromotion.Itreachesits intendedaudiencethroughastrategic channel.Microsoft'svarietyof promotionsincludes-

Ÿ Advertising

Ÿ SalesPromotion

Ÿ DirectMarketing

Ÿ PersonalSelling

Ÿ PublicRelations

EffectofCOVID19onTheglobal enterprise-

Evenbeforethepandemic,scientists havelongponderedtheimplicationsof aworldinwhichreportingforworkno longermeantreportingforwork.Ifwe hadtheabilitytodisconnectfrom actuallocationsthankstocontemporary technology,howmightour employment,offices,andworkdays change?Whatwouldbethegenuine advantages?Whatwouldtheobstacles be?COVID-19thenstruck.Everything changedandbecameunpredictable fromabusinessstandpoint,butfroma researcher'spointofview,itoffereda hugeopportunity.Thiswastheperfect opportunityforsocialscientiststo

ofanentirelydigitalworkforce.

EarlyinMarch,justadayaftertheorder wasissuedforallemployeesat Microsoft'sRedmond,Washington headquarterstostayathome,scientistsat thecompanystartedthinkingaboutthe researchpossibilities.Thechiefscientist forMicrosoft'sExperiencesandDevices, JaimeTeevan,anddirectorofapplied scienceBrentHechtmetonlinewitha dozenothercolleaguestodiscusswhat hadjustoccurred,whatwasaboutto occur,andwhatitallmaysignify.Hecht assertsthatoneofMicrosoft'sadvantages isthestaffmembers'intensecuriosity.

Ofcourse,thebalancebetweenbenefits andlosseswasfarfromclear-cut.A significantminusforsomewasabonus forothers.Workingfromhomeandbeing freeofofficeinterruptionshadbeena blessingforsomepositions,butithad beendifficultformanagersand employeesinmorecollaborativefieldsto recreatethecreativefrenzyof brainstormingsessions.Nearlyevery benefit hasaconcomitantdrawback. However,acloserlookatthedatasofar offershelpfulinsightsthatmightnotonly guideusthroughthedifficultiesweare currentlyfacingbutalsoinfluencehow wemightthinkaboutmakingthings betteroncewearepermittedtoreturnto ourworkplaces.

ConclusionofTheCaseStudy-

Insummary,Microsoftisthemarket leaderbecauseofitsdominantworldwide presenceandleadership.Their welcoming“perfectcoffeeshop atmosphere”shouldbealong-term competitiveadvantage.Thecompany's retailoutletsandon-sitecollaborations haveearnedhigherresponserates, puttingtheminfrontofthepackinthe maturebusiness.Asaresultofitsallencompassingmarketingapproach, Microsoft enjoysastrongglobalmarket

About Microso

Microsoft is among the most well-known brand brands in business. However, company cofounder Paul Allen originally gave the business the moniker Microsoft, which was a mix of the phrases ``microcomputer" and "software."

3.

Gates planned to rename the original Windows operating system to "Interface Manager" when it was still being developed. The moniker was initially used exclusively internally, with intentions to continue using it when the OS was eventually made available to the general public.

1. 2. 3.

Over the years, Microsoft has used a number of distinctive logos, all of which are instantly identiable. However, the original Microsoft logo was created in less than a day by co-founders Bill Gates and Paul Allen.

4.

One of the company's most well-known software offerings is Microsoft Ofce, which includes favorites like Microsoft Word, Excel, and PowerPoint. Despite the obvious connection to Microsoft, some people would be surprised to learn that Microsoft Ofce rst appeared on the Mac before moving to Windows.

While the typical Microsoft employee may come to mind as a serious coder, they prefer the seriously adorable moniker "Softie." The average softie is a male American resident who works for a company with more than 180,000 people worldwide.