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Inthedigitalera,theimportanceofeffectiveITmanagementandreliablehostingsolutionprovider platformscannotbeoverstated.Businessesrelyheavilyontechnologytostreamlineoperations, enhanceproductivity,anddeliverseamlesscustomerexperiences.ITmanagementensuresthesmooth functioningofsystems,optimalutilizationofresources,andproactivemitigationofrisks.Hostingsolution providersofferrobustinfrastructure,scalableresources,andadvancedsecuritymeasures,enabling organizationstohosttheirapplicationsandwebsiteswithconfidence.
Theseplatformsprovidehighavailability,databackup,anddisasterrecoverysolutions,ensuringbusiness continuityandminimizingdowntime.ByembracingreliableITmanagementandhostingsolutions, businessescanunlocktheirfullpotential,staycompetitive,andmeettheever-increasingdemandsofthe digitallandscape.
FeaturingforTheEnterpriseWorld’sthisissueofMostTrustedITManagement&HostingSolution Providers–2023arethestoriesofsuchcompaniesmakingoperationsefficient.
Anindustryleaderinupstreamoilandgas, continuestoleadevenafterfourdecades.No EnertiaSoftware matterhowcomplextheproblemorthegivenrequirement,EnertiaSoftwarehasdisruptedtheupstreamoil andgasindustryastheonlysingle-vendorintegratedsolutionwiththeindustryexpertisetomeetand uniquelytailoredtothespecificneedsofcustomers.
Vincent states, “Forty years is a long time. We’ve seen a lot of industry changes, oil, and gas price fluctuations, and we’ve seen a lot of alternative software come and go…but we’ve remained steadfast in our mission to help our customers.”
Utilizingthenuancesofoilandgas/beingabletotranslatethebiztoastrongstablescalablesolution.Keep upwith/addtoinitialbusinessneedstosolvecustomerproblems.Beitinfrastructure;emailvsIT;andwhat toolswereavailable–someofitwastime.Enertiahadtokeepitscalmandjustallowthetechtocatchup.
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Anindustryleaderinupstreamoilandgas,EnertiaSoftware continuestoleadevenafterfourdecades.Nomatterhowcomplexthe problemorthegivenrequirement,EnertiaSoftwarehasdisruptedthe upstreamoilandgasindustryastheonlysingle-vendorintegrated solutionwiththeindustryexpertisetomeetanduniquelytailoredto thespecificneedsofcustomers.
Vincent states, “Forty years is a long time. We’ve seen a lot of industry changes, oil, and gas price fluctuations, and we’ve seen a lot of alternative software come and go…but we’ve remained steadfast in our mission to help our customers.”
Utilizingthenuancesofoilandgas/beingabletotranslatethebiztoa strongstablescalablesolution.Keepupwith/addtoinitialbusiness needstosolvecustomerproblems.Beitinfrastructure;emailvsIT; andwhattoolswereavailable–someofitwastime.Enertiahadto keepitscalmandjustallowthetechtocatchup.
L E A D E R S I N S P O T L I G H T
Anindustryleaderinupstreamoiland gas,EnertiaSoftwarecontinuestolead evenafterfourdecades.Nomatterhow complextheproblemorthegiven requirement,EnertiaSoftwarehas disruptedtheupstreamoilandgas industryastheonlysingle-vendor integratedsolutionwiththeindustry expertisetomeetanduniquelytailored tothespecificneedsofcustomers.
It’samonumentalyearforEnertiaasit celebratesturning“40”.Forthepast40 years,ithasinnovatedupstreamoil andgassoftware,partneringwith explorationandproductioncompanies tohelpprovidethetechnology,tools, software,service,andsupportthey needtohaveacompetitiveadvantage intoday’supstreamoilandgas industry Thecompanyprovidesdata seamlesslyfromthefieldtothe financials.
For40years,Enertiahasfocusedon helpingupstreamoilandgas companiesgainacompetitive advantage.Itspremiseissimple–it developsapremiumsoftwaresolution thatallowsitscustomerstostreamline dataanalysis,enhanceworkflow processes,andincreaseefficiencyfor improvedbusinessintelligence.
Enertiadeliversbest-in-class development,implementation,and businessconsultingservicestoits clients.
Enertiawasestablishedin1983,which makesthisits40thanniversary!Forthe past40years,ithascreatedanimpact intheupstreamoilandgasindustry As anoilandgassoftwaredevelopment andtechnicalservicescompany,it offersafullyintegrated,enterprisegradesystemforthespeedoftoday’s industrychallenges. Enertiaisbackedbyaproficientteam ofprofessionalsthatencompassesover 500combinedyearsoftheenergy industryandtechnologyexperience deliveringaknowledgebasethat understandstheneedsofitsbusiness.
"Forty years doesn't sound like a long time but find us another upstream oil and gas software that's been around longer and is still innovating, and we'll send you a swag bag!"
Adistinguishedanddynamic personality, isthe VincentDawkins President CEOand atEnertiaSoftware.
Heisahighlymotivatedtechnology leaderwithbroad-basedmanagement skills,soundoilandgasknowledge, andsuccessinhigh-performanceteam building.
Vinceworkedwithindustry-leading organizationsinfluencingengineering, IT&enterpriseresourceplanning solutions.In2008,Vincejoined EnertiaSoftwareasaseniorbusiness analyst,wherehecontributedtothe design,development,and implementationofanenterprise applicationforupstreamoilandgas producers.
ATimelineofHisJourney:
• August2022:BoardMemberBridgeTheGaps
• November2015:Becomethe President/CEOofEnertia
• April2011:DirectorofSpecial Projects
• August2008:JoinedEnertiaasSr. Consultant
• August2006:ConsultantatEAG Services
• July2002:ITManageratDavid PowersHomes
• Year2000-2002:Analystat Accenture
• Year1998-1999:EngineeratBP
Asaleader,Vincentspearheadsthe organization,andhisresponsibilities aremultifold.Tosummonitup,he majorlyfocuseson:
• Buildoncommunication
• Valueaccesslikeneverbefore
• Foster,don’tforce,change
• Recognizeopportunity
In1996-Thepriceofoilwas$26.90 andEnertiaSoftwarebeganagrounduprewrite.Thenewertechnologies focusedontheWindows-based platformwhichwouldprovide substantialgrowth,flexibility,and opportunity AndthatishowEnertia revolutionizedtheoilandgasindustry Vincentfondlyadds, “If you've heard us tell the story, this is the part where we say we -locked ourselves in a room".
Vincentstates, “Forty years is a long time. We’ve seen a lot of industry changes, oil, and gas price fluctuations, and we’ve seen a lot of alternative software come and go…but we’ve remained steadfast in our mission to help our customers.”
Utilizing
nuances
oiland gas/beingabletotranslatethebiztoa strongstablescalablesolution.Keep
upwith/addtoinitialbusinessneedsto solvecustomerproblems.Beit infrastructure;emailvsIT;andwhat toolswereavailable–someofitwas time.Enertiahadtokeepitscalmand justallowthetechtocatchup.
Today,Enertiahasmarkeditspresence intheoilandgasindustryand continuestocreateanimpact.Inits 40thyear,Enertia'slong-standing successisameasureofitsdedicated hardworkanditsteam'sunparalleled desiretoengageandsupportits customers.EnertiaSoftware's CustomerSolutionsTeamstreamlines itscustomersupportservicesand improvestheoverallcustomer experience.SomebenefitsforEnertia customersincludeadedicated customersolutionsteam,improved communicationtechnologytomanage caseloadandescalationsquickly,and strategyupdateswithnewcustomer solutionsmanagerstobetter understandandresolvecustomer concerns.
Enertia'scoredifferenceisbeingfully integratedwithexemplarycustomer serviceandindustryexpertise.Its proventrackrecordofsuccessful implementationsandlong-termclient relationshipsisasolidfoundationfor developingenduringandmutually beneficialpartnerships.Enertia's implementationmethodologyis centeredontheabilitytoengagewith itscustomersandoutlinethesoftware functionalityrequired,thebusiness processdesigns,conversion requirements,trainingneeds,andthe ongoingsupportmodel.
Enertiaconsultingsolutionsoffer upstreamenergycompaniescoveted timeandexpertisetofocusontheir day-to-dayoperations.Itoffers
businessexpansionsolutions,support, agility,andoperationalefficiency consultingopportunities.
Additionally,Enertiaprovidesthe network,hardware,ITservices,and leading-edgesoftwaretomaintain customers'integrateddata.Theability tooutsourceITservicesthrough hostingoptionsprovidealternative accessibility&cost-savingsolutions forupstreamoil&gasoperators.
EnertiaSoftwareoffersadditional trainingresourcesandsessionssplit outbyfunctionalandtopic-specific areas.Enertia'sextensiveonboarding andtrainingresourcesaredesignedto ensureitscustomersandend-usersare atthecuttingedgeofindustryexpertise andefficiencies.
Inshort,itimprovesbusiness intelligence,offerstop-notchandapt technology,hasascalabilitymindset, andisamarketleaderintheenergy industry
Enertia'scorefunctionalityincludes Accounting and Financials, Well Production and Operations, Land and Contracts, Report and Audit Tools, Field Data Capture, and Esri ArcGIS Integration. ItalsoprovidesaFlexible BusinessStructure,NoCodeBusiness Processes,andFullyIntegratedSaaS, Cloud,andHostingSolutions.Enertia Software's CUSTOMER SOLUTIONS TEAM streamlinesits customersupportservicesand improvestheoverallcustomer experience.
In2021,theoilandgasindustry wasfacingsignificantchallenges duetotheCOVID-19pandemic, whichcausedadeclineindemand foroilandgasandledtoadecrease inprices.This,inturn,ledtoa decreaseininvestmentinthe industry,includinginIT.However, theindustryhasbeengradually recoveringaseconomiesreopen anddemandforoilandgas increases.Onetrendthathasbeen emergingintheindustryisthe increaseduseofdigital technologies,includingIT,to improveefficiency,reducecosts, andincreasesafety
SomeofthekeyareaswhereITis beingusedintheoilandgasindustry include:
• Datamanagementandanalytics
-Thisincludestheuseofbigdata analyticstooptimizeproduction andreducecosts,aswellasto monitorandmanagesafetyand environmentalrisks.
• DigitaloilfieldtechnologiesThesearetechnologiesthatenable remotemonitoringandcontrolof oilandgasproductionfacilities, whichcanimproveefficiencyand safety
• Cybersecurity-Withthe increaseduseofdigital technologies,cybersecurityhas becomeacriticalconcernforthe industry,andcompaniesare investingincybersecurity
measurestoprotecttheir operations.
• Cloudcomputing-This technologyisbeingusedto improvedataaccess,storage,and processing,whichcanleadtocost savingsandgreaterefficiency
Overall,theoilandgasindustryis facingbothchallengesand opportunitiesinthecurrentIT landscape,andcompaniesthatcan effectivelyleveragetechnologyare likelytobemoresuccessfulinthelong run.
Enertiastepsinandprovidesthe network,hardware,ITservices,and leading-edgesoftwaretomaintain integrateddata.Theabilityto outsourceITservicesthroughhosting optionsprovidealternative
accessibilityandcost-savingsolutions forupstreamoilandgasoperators.
Theoilandgasindustryisknownfor itsvolatileprices,andcompanieshave tomanagetheiroperationsand investmentsinthefaceofconstantly changingprices.Oilandgas companiesfaceincreasingpressureto reducetheirenvironmentalimpactand complywithregulationsrelatedto emissions,safety,andother environmentalconcerns.Thiscan resultinincreasedcostsand complexityforcompanies.The developmentofalternativeenergy sources,suchassolarandwindpower, iscreatingcompetitionfortraditional fossilfuels.Thiscanleadtoreduced
demandandlowerpricesforoiland gas.Asthemostaccessibleandeasyto-extractoilandgasreserveshave alreadybeenexploited,companies faceincreasingdifficultyandexpense inaccessingnewreserves,particularly inremoteorchallenginglocations.
Ofthesechallenges,whereEnertiacan helpthemostistherapidadvancement ofdigitaltechnologiesthatare transformingtheoilandgasindustry, andcompaniesthatfailtoadaptrisk fallingbehindtheircompetitors.
Enertiaisconstantlybeingfine-tuned bydevelopersandimprovedwithnew updatesandenhancementstoensure thatitisalwaysup-to-dateand providesthemostaccurateand relevantinformationtoitscustomers.
Toensurethatitsservicesareupto datewithinformationtechnology,it undergoesregulartrainingandtesting toensure,understand,andinterpretthe latestdevelopmentsandneedsofits customers.Itscustomerengagement teamalsomonitorsandanalyzes trendsaccordinglytoensurethat Enertiaisequippedwiththelatest information.
Alltheseeffortsconsiderthemost importantelementofitsdynamic industry,thecustomers’needsand theircommitmenttoensuringthey remainsuccessfulandefficient. Incorporatingcustomerfeedback allowsthecompanytoincludeawide rangeofsourcessuchasindustry reports,onlineforums,itsannualuser conference,andusergroup communities.
Thefamousproverb, "Sharing is Caring" teachesushowtheartof sharingisanactofcareand compassion.Likewise,Vincentisa long-timebelieverthatknowledge sharingisessential.However,whathe didn’tsuspectatfirst,washow beneficialitcouldbetohis organizationandhim.Forinstance, eachyear,hemetwithscienceand engineeringstudentsathisalmamater, NorthCarolinaA&T Vincentis passionateaboutteachingandsharing hiswisdomandexperienceswith youngminds,andinreturn,helearns quiteabitintheprocess.It’satwowaystreet.Headds, "I tell them what I know, and they tell me what they know — including what they see for the future.
Launching a mentorship program within our organization. Being a leader humbles you, especially when you take time to think about how far you’ve come amid distractions, downturns, and competition. If you’ve climbed to the top, you’re in a position to throw others a line to join you. That’s a remarkable position to be in — and one you don’t want to take for granted."
AhugecomponentofEnertiais keepingitscultureandcompany culturallydiverseandcomfortable.
Italsobelievesinencouraging professionalandpersonaldevelopment
-intoday'sonlineandwork-fromhomeenvironments.Thecompany alsoencouragesitsteamtotake courses,beitforone'sphysical /mentaland/orprofessional/personal development,anditthinksthe opportunityhasproventoprovide wonderfulresults!Exposingteam memberstonewideasandnew programshelpsthemfeelrefreshed anditalsoopenstheirenvironments todiscoveries.Itteachesthemnew perspectiveswhilekeepingthem awareofthecurrentmarketandits demand.Theyoftenbringthatenergy andlearningsbackandshareit,and thatexcitementistrulycontagious.
Challengeyouremployeeswithoutof-the-boxopportunities.AsEnertia makessoftware,itchallengesits employeestosetupphilanthropic initiativesthatthewholeteamcanget involvedin;itincentivizesthemto comeupwithnewwaystoengage withitscustomersandfindnewways tomakesureitasateam,stays connected.
Whenemployeesfeelliketheyare partoftheorganization'sgrowth, thereisasenseofownershipthat comeswithbeingapartofthe organization'sgrowthasawholeand thatmatters.Theystartthinkingasa partnerofthecompanyratherthanan employee.Ifpeoplewanttobepartof success-encouragethemtodoso.
TodaythisishowIfeel:findingthe middle/don’tgettoohighortoolow; inallthingsstayconsistentin communicationandstyle.
“I have implemented Enertia multiple times at various organizations in the upstream oil & gas industry; No other system provides the flexibility, ease of use, & robust reporting capabilities with scale-able options. Enertia’s support services for implementations, conversions & acquisitions are excellent.”
• CherlPrince,Regulatory Manager,EndeavorEnergy Resources“I have utilized the production portion of Enertia (Delivery Systems) for over 20 years; I appreciate the flexibility of Enertia’s allocation, visual tools & effortless uploading capabilities. The customer support & service is second to none.”
• SandraGreen,Accounting Manager,AethonEnergy
“As the person responsible for making sure that all aspects of our oil & gas accounting are integrated across multiple departments, Enertia has been a lifesaver! The flexibility of its structure has allowed us to easily change course as our business has evolved through upstream, midstream & even oilfield services.”
Mallorcaisasecludedisland
knownforitstranquilbeaches, stunninglandscapes, architecturalbeauty,FestivalPark,and welcomingculture.Thelargestislandof Spain,Mallorcagotitsnamefromthe Latinphrase'insulamaior,'which translatesto'largerisland'or'Bigger Island.'
Touristsaroundtheglobehavevisitedthe islandforyears,withmajortourismtaking asurgefromthe1950s.Furthermore, Mallorcahasattractedmanycelebrities, writers,andpoetsduetoitscalmingand lushbeautythathelpsbringmore creativitytolife.However,thereisalot moretothisislandthanitsscenicbeauty.If youareplanningatriptoMallorca,here aresomethingsthatwillhelpyouexplore theislandmoreintricately
Whiletherearemanyhotelsandresortson theisland,herearethebestplacesin Mallorcatostayforyou:
TheIberostarSelectionSuitesJardíndel SolhotelresidesoverthebeautifulCosta delaCalmabeach.Its261hotelrooms includeservicessuchasSPA,FreeWiFi, anoptionalall-inclusiveaccommodation type,awhirlpoolbath,andaprivatepool withmanyroomsofferingafabuloussea view.
Inaddition,thehotelhasanexclusiveVIP zone,whereonecanaccessthebar, solariumwithsunloungers,Balinesebeds, anddirectaccesstothebeachwhereyou canenjoybeautifulsunriseandsunsets.
Thehotelisdoingitsbitforabetterfuture withinitiativestoreduceplasticuseand responsibleseafoodconsumptionfora bettercoastalenvironment.
IberostarSelectionJardindelSol Suites
Whetheryouaretravelingasacouple, withfriends,family,orkids,VIVACala MesquidaResort&Spacaterstoall.The hoteloffersarangeofexclusiveservices astheselectionclub,allowingyouto customizeyourwholeresortexperience.
Intermsofcuisine,thehoteloffers varioustypesofdishesattheirbuffet throughtheirItalianandMexicanhotels andtheirbeachrestaurantMirablau. Overall,theexperienceattheVIVACala MesquidaResort&Spamakesfora relaxingstay.
EnjoytheMediterraneancultureat IberostarPlayadeMuro.Theuniquely designedroomsarespaciousand sufficientlyaccommodatefamilies, couples,orchildren.Inaddition,the hotelprovidessportsfacilitiesforthose intoCyclingandTennis.
Moreover,TheStarCampprogramoffers avarietyoffunactivitiesforkids, allowingtheadultstorelaxonthebeach orvisitthespatodestress.
BetweenthebayofPollençaandthe AlbuferetaNaturalPark,PortBlueClub PollentiaResort&Spaisahotelamidst thenaturalbeautyofMallorca.
Thehotelprovidesnumerousoutdoor facilitiesandsportsoptionsforyouto choosefrom.Additionally,therearealso variousprogramsfortheenjoymentof kids.
Otherservicesincludedeliciousfood,a relaxingSpa,aBar,andanadults-only pool.Forsportsfanatics,thehoteloffers varioussportsliketennis,swimming,and anumberofotherwatersports.
ThebeachesofMallorcaareamajorattractionamongtourists.AndPlayaDe Maro,wherethishotelislocated,isoneofthetop3beachesinSpain.The IberostarSelectionPlayaDeMuroVillagehasalsowonvariousTripAdvisor awardsforitsqualityservices,infrastructure,service,andgastronomy
Throughits3restaurantsand4bars,theresortoffersanarrayofdishesanddrinks forthoselookingtoenhancetheirpalette.Todistress,therearewatercircuitsat thespaalongwithTenniscourts.
3.IberostarPlayadeMuro 4.PortBlueClubPollentiaResort& Spa 5.IberostarSelectionPlayaDeMuroVillageIfyouwereresearchingforyourtrip toMallorca,youprobablycameacross CalesdeMallorca.Residedonthe southeastcoastofMallorca,theresort iswidelyknownamongglobaltourist communities,especiallyfromEurope andtheUK.
Theresortisagoldminefortourists, andifyouhaven'tquitefiguredout whatthingstodoinCalesde Mallorca,hereare8thingstohelp you:
ExplorethecoastalbeautyofMallorca morecloselybychoosingfrom variousboattripsavailableonthe beaches.Asyousailthroughthe waters,bringalongyourfavorite seafooddishesordropbythemany restaurantsreadytosatiateyourtaste buds.
Theislandisfullofhiddennatural beauty.Afterarelaxingtimeonthe stunningbeaches,startexploringthe islandforotherattractivenearby places,restaurants,andother interestinglocalthingsthatnotmany areawareof.
CalesdeMallorcaisahubformany caves,namelytheCuevasdelDrach (DragonCaves)andCuevasdels Hams.Thesecavesaremajor attractionsamongglobaltouristsdue totheirstalagmitesandstalactite formations.Onecanalsowitness classicalmusicconcertsonthewayto cavediscovery,performedbyfloating musicians.
4.
Thisoneisforallyousportsjunkiesoutthere.Various resortsandhotelsofMallorcaallowyoutoenterwater sportstoenhanceyourexperience.Ontheotherhand,if youdon'twanttoindulgeinwatersportsattheresort, plentyofotheroptionsareavailable.
5.
RafaelNadalisaMallorca-bornTennislegend, consideredbymanyasthegreatestplayertoplaythe game.Avisittothismuseumnamedafterhimwillallow youtolearnaboutsomeofhiscareer-highlighting momentsandhelpyouknowhimbetterasapersonanda player.Additionally,youcanalsobuymerchandiseand otherproductsrelatedtoRafaelNadalaswell.
6.Hiking
DoyouloveHiking?ThenCalesdeMallorcawillbea treatforyouthankstothemountainssurroundingthe resort,makingitoneofthemostsought-afterhiking spotsamongtouristhikers.
7.
Mallorcaisblessedwithadeliciousfoodheritage. Foodieornon-foodie,oneshouldnotmissoutonan opportunitytotastelocaldelicaciessuchaspaella, sobrasada,ensaimada,andotherseafooddishes.
8.
Nightlifeisnotwhatmostpeoplethinkofwhenplanning avisitingMallorca.However,thatdoesnotmeanit doesn'thaveagreatnightlifescene.Theresortoffersa numberofbarsandpubsforanyonelookingto experiencetheCalesdeMallorcanightlife.
Finally,
Thesimpleansweris—YES.Nomatterthetimeofthe year,fromtheWorldHeritageSiteMountainsof TramuntanaandTurquoisebeachesthatholdyour attentiontoseafoodspecialtiesandhistoricsites, Mallorcaisanislandthatsecludesyouawayfromhectic everydaylifeforapeacefultime.Ifthatsoundslike somethingyouareseeking,whichyouprobablyare,then Mallorcaistheplacetobeforyou.
Areyoucrazyaboutriding motorcycles?Ifyes,itmightbeoneof yourdreamstotakearoadtripwitha HarleyDavidsonbikeinthemountain areas.Thebikegivesyouthe experienceofpleasureandadventure whileenjoyingthescenicbeautyatthe sametime.Nobodywilldisagreewith meifIsayHarleyDavidsonbikesare thebestintheworld.
Theirmotorcyclesaretheperfect combinationofabeautifulbody framework,excellentengineering,and asmoothride.Hardcorebikelovers, whenlookingtobuyamotorcycle, oftendon’tsettleforanythinglessthan Harley.Inthisarticle,we’lltakeyou onaridetoshowthejourneyofHarley Davidsonfromabicyclebrandtoa motorcyclelegendlovedbyall.
Foundedin1903,HarleyDavidsonis oneofthefewAmericancompanies thatsurvivedtheGreatDepressionin 1930.Itwasestablishedinoneofthe townsintheUnitedStatesofAmerica namedMilwaukeeinWisconsin.The companyexperiencedmultiplechanges intermsofleadershipandsubsidiary arrangements.Whentherewasserious competitionintheglobalmarket,
especiallyfromJapan,Harley Davidsonsawitspoorqualitybike productioninthemarket.However,it didnotaffecttheever-growinggraph ofthecompany’ssuccess.Harley Davidsoninspiredmorebikersacross theworldandpeoplestartedjoiningits fanclub,showingofftheirbikeriding skills.
Theoriginofthecompanycanbe tracedbackto1901whenWilliamS. Harveydecidedtouseasmallengine capableofdisplacing116ccflywheels formanufacturingpedal-powered bicycles.Foranothertwoyears, William,alongwithhischildhood friendArtherDavidsonkepton tinkeringwiththeengine.Thejourney ofoneofthemosticonicmotorcycle manufacturersintheworldbegan whentheprocessofengine-making wasfinished.WhentheUSAdecided toparticipateintheFirstWorldWar, thedemandformotorcycleusers increased.HarleyDavidsonsoldmore than15000motorcyclestotheUS militaryduringthewar
Infact,duringSecondWorldWar,the governmentagainaskedHarley Davidsontoserveinthemilitary The
companyprovidedmorethan90,000 motorcyclebikestothemilitary, probablyoneofthehighestdemandto date.However,whenAmerican MachineandFactorypurchasedHarley Davidsonin1969,thecompanylostits reputationformanufacturingreliable andqualitymotorcycles.TheAmerican MachineandFactoryreducedthemass productionofbikesandfiredmostof theworkerswhichloweredthebike qualityandmadetheminferiortotheir Japanesecounterparts.Soon,the companybecamebankruptanditwas difficultforittosurvive.However,the veterandidn’tbogdownandkept comingback,ultimatelymakingway foritselfinthemarketagain.
Inthebeginning,Harley-Davidson manufacturedlarge,air-cooledcruiser motorcycleswithpowerfulengines withaminimumdisplacementof 700cc.Thismodelofmotorcycles broughtthetrendofthe“chopper” motorcyclestylethatunderwentmass productionandwascustomizedto complementtherider’sdesiresand specifications.Theywerewell-known forthepersonalizedbikespecifications companyofferedforbuyers.
Ÿ HarleyDavidsonFatBoy114
Ÿ HarleyDavidsonSportsterS
Ÿ HarleyDavidsonStreetGlide Special
Ÿ HarleyDavidsonPanAmerica
1250
Ÿ HarleyDavidsonNightster
Onethingthatfascinatesmostpeople aboutHarley-Davidsonbikesistheir retrolook.Inadditionto customization,thecompanywantsits customerstoenjoytheretrolook whichtakesthembackintotheeraand relivesnostalgia.Thecompanyis acknowledgedfordurability, comfortableride,andmost significantly,thereliabilityofits enginesbecausesafetyiseverything. Mostofthebikeshaveanengine above700ccsegmentandusetheVtwinenginewhichisaperfectblendof
powerandlongevity.
Therearedifferentmarketingstrategies thatworkedwellforHarleyDavidson andmadethecompanywhatitistoday Theyinclude:
Ÿ FreedomandIndividualism: Harleyhasalwaysportrayeditself intheadsasafreebird.It characterizedthequintessential valueofhumanbeingslike freedomandindividualism.The wayitsbrandisdifferent,itshows howeveryriderisdifferent.This strategygavebikeownersawide canvastoexplorewhotheyare.
Ÿ SymbolofCourage:Harleyand Davidsoncreatedsportsbikesinan erawhentherewerenoproper roadsandracingtracks.Bothof themwentaheadanddaredto innovatesomethingthatwasway
aheadofthetime.Itwasa courageousthingtodothat,and today,roadtripswithHarleyare encouragedasalifetimeadventure.
Ÿ ListeningtoCustomers:What makesHarleyDavidsondifferent thanitscompetitorsisthatitlistensto itscustomersandrespectstheir opinions.Thecompanyundertakes surveystocollectdataabout customerpreferences.Theycallit ‘real-timemarketresearch.’The researchprovidesauniqueapproach tostudyingcustomerbehavior
Ÿ FocusedonCreatingOwn Community:HarleyOwnerGroup (HOG)isasponsoredcommunity marketingclubwhichisoperatedby HarleyDavidson.Itisforthose enthusiastbikeriderswhoareloyal customersofthecompany Thegroup promotescompanyproductsaswell asencouragesaposhlifestyle.
Harley-Davidsonisoneofthosebrandsinthemarketthathasgoodmanufacturingqualityanddesignsthatfulfillthe requirementsofcustomersatalowcost.However,thecompanyhasfacednumerouschallengesthroughoutitsjourney.As mentionedearlier,duringthe1970s,itexperiencedtoughtimesasitsmarketsharewasdecliningduetothepoorqualityofits bikes.TheAmericanMachineandFactorycompanydesiredtotakeadvantageofthemarketsituationandraiseproductionby neglectingitssupplychainmanagement.Thecompanysufferedvigorouslyinmaintainingitsquality,however,itrecoveredto becomethesolesurvivingheavy-weightmotorcycle-producingcompany
In1981,HarleyDavidsonappointednewpersonnelatthemanagementlevel.Thecompanylaunchednewproduction schedulesthatsurgedinventoryturnsfrom16to28million.Itfocusedonimprovingrelationshipswithsuppliersandbuilding bettersupplychainmanagement.Thereafter,thecompanyintroduced“JustinTimeManagement”whichhelpedittoachieve continuousadvancementinqualityandquantity.Itincreasedtheproductdevelopmentefficiencywhichdroppedthecostand ultimatelythesalewasincreased.
HarleyDavidsonhasbecomealeaderinthemarketnotjustintermsofproducingandsellingmotorcyclesbutalsoasa perfectexampleforupcomingstartupstofollow.Theforemostaccomplishmentofthecompanyisqualityimprovementand quickdeliveryofproducts.Thecompanyconsistentlystudiescustomerbehaviorandunderstandstheirneedstomake innovationsintheproduct.
WhatmakesHarley-Davidsonuniquefromothercontemporarybusinesses?
Today,managementinstitutesareteachingHarleyDavidsonasacasestudytotheirstudentsandmakingeffective contributionsinthefieldofmarketing.HerearesomefactorsthatdifferentiateHarley-Davidsonfrommostofitscompetitors.
Ÿ LowerBatchSizeProduction: Smallbatchsizeproductioncan decreaseproductioncostsand improvethequalityoftheproduct. Itfuelssmoothproductionflow andreducesinventory
Ÿ ReducedSet-upTime:Lesser set-uptimeimproves manufacturingefficiencywhich eventuallyreducesthetimeand spaceofproduction.
Ÿ Pullsystem:Basedoncustomer demand,thepullsystemcan controltheproductionflow The methodeliminateswastein handling,optimizesthespaceof theshopfloor,andmakesquick productdeliverytocustomers.
Ÿ CompleteInvolvementofall Employees:AtHarley Davidson,theemployersarea partofthequalitycontrol circle.Theymotivate employeestotake responsibilityfortheirwork whicheliminatesloopholesin theprocess.
Ÿ RelationshipwithSuppliers: Aswediscussedearlier, buildingstrongrelationships withsuppliersisoneofthe crucialdecisionstakenby HarleyDavidson.Itrevamped theproblem-solvingskillsof thecompanyandremoved frictionwhilesharing information.
HarleyDavidsonbuilds motorcyclesnotjustforthis generationbutalsoforupcoming generations.Inordertocontribute tosustainabledevelopmentefforts, thecompanyhaslaunchedEVs (ElectricVehicles)thatarereadyto takebikeridersbeyondthe limitationofcombustion.Examples ofHarleyDavidsonelectric vehiclesincludeLiveWireONE,S2 DELMAR,etc.Thesebikesare manufacturedforagilityandurban ridingexperiences.
HarleyDavidsonownsdiversified futuristicplansthatcantransform thefutureofthewholebike industry Thecompanyisbranding itslogotoreachmorepeopleand becomeanaturalchoiceforthem. Suppliertrainingconsistsofa detailedstudyoftheirprevious strategies,issues,andthewaythey approachthesolutions.Today,the companyseekstomanufacture world-classprofitablemotorcycles alongwithbecomingthebest supplierintheworld.Harley Davidsonoughttoberecognizedby customersforthequalityandvalue ofitsproductandservices.
Harley-Davidsoniscontributingto socialworkaswell.Thecompany hasglobalappealaswellas presenceanditsponsorsfundraisers,charities,andavarietyof socialeventsforthebenefitofthe community.Evenwithoutcompany sponsorship,Harleymotorcyclists cometogetherforcharityworkand trytogivetheirbacktothe communitiesandhelpothers.
Thereisasurgeofpeople
participatingin75hard challengesalloversocial media,catchingmillionsofeyeballs withpicturesofbooks,dietplans, before-afterprogresspics,andvarious hashtags.Ifyouhaven’talreadycome acrossthistrend,youmighthave questionslikewhatis75hard challenge?Whyiseveryonegoinggaga overit?Arethereanybenefits?Isit safe?Letusanswerallthequestions youmighthaveandmore.
The75HardChallenge,aprogramthat supposedlyturnsyourlifeupsidedown forthebetter,wascreatedbyAndy Frisella—anentrepreneur,author,and podcasteratRealAF Whilethewhole thingispositionedasa“transformative mentaltoughnessprogram,”itsphysical effectsarenoticeable,asseenfrom numerousprogresspicsonthehashtags suchas#75Hard.
Theideafor75HardcameafterAndy interviewedJamesLawrence,akathe IronCowboy,whocompleted50 Ironmantriathlonsin50U.S.states everydayfor50days.Accordingto James,toachievementaltoughness,one mustintentionallyputthemselvesin uncomfortablesituations.Inaddition, Frisellaalsonoticedthatpeoplearound himwerefailingtocompletethefitness programstheysignedupfor
1. Keep ADiet Plan: Hedoesn’tspecify whatspecificfoodstoeat,however,he doesputemphasisonnothavingcheat mealsoralcohol.
2. Follow AWorkout Routine: Work outtwiceadayfor45minutes,outof whichoneworkoutmustbedone outdoors.
3. Document Your Progress: Take yourprogressphotoseveryday.
4. Water Intake: Drinkatleast1 gallonofwaterdaily
5. Book Reading: Read10pagesofa bookeveryday,excluding audiobooks.
P.S.Thebookgenremustbe:selfimprovement
Whatarethebenefitsof75Hard?
• Improved Confidence and enhanced self-esteem and selfworth
• Better physical health
• Better ability to complete daily activities and management skills
• Enhanced Grittiness
• Stronger Fortitude
• Career Improvements
• Improved relationships
Theprogramaimstobenefitthe personphysically,mentally,and emotionally.Nutritionaldisciplineand workoutswillcertainlybenefityouin losingweightandoverallfitness.And thedailywaterintakewillkeepyou hydrated,animportantfactorina person’shealth.
Consideringthatonemustonlyread self-improvementbooks,attheendof theprogram,youwillread750pages, helpingyousolvepersonalissuesif any.
Furthermore,theprogressphotoswill giveyouadoseofmotivationasyou seethepositivephysicalchanges.
75HardChallenge:SafetyConcerns
Itissafetosaythatthe75Hardmight notbeeveryone’scupoftea.And here’swhy:
Thecreator,AndyFrisella,isnota doctororamedicalexpert,noristhe programbackedbyscientificstudies. The75Hardcameintoexistence purelybasedonFrisella’sown intuition.Whiletherearenumerous benefitstothe75Hard,theprogram failstoconsiderhumancomplexity.
Everyhumanhasdifferentfitness levels,goals,andexistingmedical issues.Asaresult,manymedicaland fitnessexpertsbelievetheprogram isn’tsustainableandmightevencause injuries,basedonthecurrentone-sizefits-allnatureoftheprogram.
Expertsbelievethattakingsmallsteps ismorebeneficialinthelongrun. ProgramslikeThe75Hardmightsuit someonewithanalreadyactive lifestyle.However,forsomeonewhois ontheoppositespectrum,thesudden changescanbeoverwhelming.
Shouldyouenterthe75Hard Program?
Whilethephysical,mental,and emotionalbenefitssoundtemptingon paper,thelackofexpertiseand scientificevidencemeanstakingtrendy challengeslike75Hardwithagrainof saltisawiserchoice.
Here’sascenarioforyou:Assuming onecompletesall75daysofthe program,thedopaminedroponthe 76thdaycouldbehuge,potentially causingalackofmotivationforthe remainingdays.
Consideringalltheprosandconsof the75HardChallenge,itisbestto consulttheexpertsintheirfieldasyour doctor,dietician,ortrainer,beforeyou optin.Theexperthelpwillallowyou totweakyourlifestyleinwaysthatsuit yourspecificneedsandhelpyou achievegoalsefficientlyinthelong term.
Theconstructionindustryhas
seentremendousgrowth,with morecomplexstructuresbeing builtdaily.However,traditional constructionmethodshavebecome outdated,andthereisagrowingneedfor amoreefficientandpracticalapproach tobuilding.
Inthiseraoftechnological advancement,theconstructionindustry hasundergoneadigitalrevolution,and theadoptionofinnovativetechnologies hascompletelytransformedhowwe build.Fromvirtualrealitytodronesand 3DPrinting,thelistoftechnologies changingtheconstructionindustryis endless.
Thisblogwillexplorethetop10 technologiesthatwillchangehowthe constructionindustryworksin2023.
Top10TechnologiesThatCanChange theWayConstructionIndustryWorks :
Let’slookintosomeofthemost advancedproductsusedbycontractors andengineerstodaythatenablethemto achievestunningresultswithlesseffort andtime&seehowtechnologyis changingthefutureofconstruction.
1.VirtualReality(VR)
VirtualReality(VR)hasthepotentialto revolutionizethewayConstruction IndustryWorksworkandviewtheir projects,drivinginnovationand allowingmoreefficientuseofresources.
UsingVRtechnology,companiescan takeaprojectstraightfromthedrawing boardtorealitywithoutbreaking ground.Itallowsarchitects,engineers, andotherstakeholderstoreviewevery detailbeforethebuildingbegins, ensuringaccuracyandhigh-quality workmanship.
Inaddition,VRtechnologycanmimic real-worldconditionsbyproviding
simulationsofweathereventsor trafficscenariostoensureprojects meetstandards.
2.BuildingInformationModelling (BIM)
Byallowingeveryteammember involvedinaprojecttocollaborate virtuallyona3Dmodel,BIMallows forgreatercontrolovertheprojectat allstages,fromconceptto completion.Itwillenableteamsto communicatequicklyandeasily acrossdifferentsoftwareplatforms andtoplanoutcomplexsystems withexactinglevelsofaccuracy
BIMprovidesgreaterproductivity andhigherqualityoutcomesand drasticallyreducestheamountof wastegeneratedbytraditional constructionproceduresthankstoits streamlinedprocesses.
InvestinginsuitableBIM software’s,likeRevitcourses,can helprevolutionizetheConstruction Industry.
3.Drones
Dronesareincreasinglybecoming thegame-changersinthe constructionindustry,offeringan efficientwaytomonitorandmanage buildingsites.
From3Dmappinganddata collectiontosurveyinganddelivery, thesebuzzingmachineshave revolutionizedhowweapproach smallandlarge-scaleprojects.They cancapturedetailedaerialimages thathelpsurveyorstrack constructionprogressmoreregularly andaccuratelywhilereducinglabor costs.
Inaddition,dronescantransport materialsquickerthanhumansin someinstances,ensuringthatbuild timeisminimized.
3DPrintinghasalreadybeenutilizedin somemajorprojects,anditsabilityto rapidlycreatestructurescandrastically reducelaborcostsandincrease efficiency.
With3DPrinting,architectscancreate newdesignsfasterthanever,while constructorscanquicklyconstruct buildingsthatarelesslikelyto experiencedelaysortechnicalissues duetotheirwell-researched foundations.
Inaddition,3DPrintingpresentsthe opportunityforConstructionIndustry Workssitestobecomemore environmentallyfriendlysincethis technologynegatestheneedforlargescaleproductionofbricksorother materials.
Thismeansthatfewerresourceswillbe requiredforeachproject,pavingthe wayforsustainableandresponsible constructionthatisbothcost-effective andefficient.
ArtificialIntelligence(AI)can automatemundaneandmonotonous tasks,reducecosts,eliminate frustration,andultimatelyimprovehow projectsaremanagedandcompleted.
AIisalsowell-suitedforworkingas partofateamtoanalyzedataquickly andaccurately.Inadditiontoproviding real-timeoptimizationofmaterials costsduringbiddingstages,AIwill significantlyimpactsafety, communication,andproductivity withinconstructionprojects {nofollow}.
6.
AugmentedReality(AR)isfast becomingthemostrevolutionary technologyadoptedbytheconstruction industry
Byoverlayingdigitalinformationon topofreal-worldenvironments,AR immersesusersinaninteractiveand connectedexperience.WithAR technology,it’snowpossibleforall constructionstakeholders–from contractorstoon-siteworkers–to viewmoreaccurate3Dmodelsin situandunderstandtheirworkbetter beforeanyphysicalworkhasstarted.
Theabilityforanyoneinvolvedwith aprojecttogetreports,safety ratings,andwarningsatanytime enhancesdecision-makingpower, resultinginmoreinformed decisions.
7.SmartMaterials
Smartmaterialshaveunique propertiesthatcausethemto respondtotheirenvironmentin someway,suchastemperature, humidity,orpressurechanges.This technologycouldpotentially revolutionizethewaybuildingsare constructed.
Withsmartmaterialslikeshapememoryalloys,buildingfoundations andwallscanautomaticallyadjustto changingtemperaturesandmoisture levelswhilekeepingpeoplesafeand comfortableinside.
Withtheabilitytomonitorevents happeningswithinaspaceand activelyrespondtothem,smart materialsprovideunparalleled energyefficiencyforConstruction Industrysiteswithminimalresource usage.
8.Robotics
Roboticsoffersunprecedented precisionandaccuracywhen constructingbuildings,reducing costs,waste,andinefficiency
Additionally,roboticsprovide humanworkerswithmoretimeto
focusonhigher-leveltaskswhilethey allowrobotstohandlethetediousand repetitiveworkthatisoftenrequiredin thisfield.
Withitspotentialtoreducebothlabor costsandtimeassociatedwithprojects, roboticscouldhavealastingimpacton howtheconstructionindustryworks byincreasingefficiencyandimproving safetystandards.
9.
Theconstructionindustryhasmuchto gainfromtheInternetofThings(IoT) rise.Utilizingthistechnology,security andsafetyonsitescoulddrastically improvebyallowingautomated trackingofpersonnelandmaterials. IoTcouldalsohelpstreamline processeslikeresourcemanagement, wheresitesupervisorscanaccess equipmentdataremotelyandmake timelydecisions.
Moreover,thereisanopportunityfor moreefficientenergyuseassensors installedonjobsitescanmonitor energyflowandalertmaintenance personneltoanyunexpectedusage trendsaftertheyoccur
10.Blockchain
Oneofthemostexcitingemerging technologiesthatcouldrevolutionize tradeisBlockchain.This groundbreakingtechnologycantrack essentialinformationoneveryphaseof aConstructionIndustryproject,such aspaymentschedulesandmaterial inventorylevels.
Itcanalsobeutilizedforsecure communicationsanddocument distributionwithintheframeworkofa seamlessworkflow.Consequently,all stakeholderscanactinreal-time, ensuringunprecedentedtransparency whiledeliveringon-timeandonbudgetresults.
Theconstructionindustryis developingandchangingeveryday, withnewtechnologiesemergingthat havethepotentialtorevolutionizethe waywebuild.Inthisblogpost,we’ve outlined10ofthemostinnovativeand game-changingconstruction technologiestoday
AttendingcoursesinAbuDhabigives accesstoworld-classfacilitiesand experiencedinstructorswhoare familiarwiththelatesttechnology trendsintheconstructionfield.
Asthesetechnologiescontinueto developandbecomemorewidely adopted,wecanonlyimaginethe fantasticfeatsofengineeringand architecturethatwillbemadepossible.
Founder: Ryan Holmes, Dario Meli, David Tedman
Establishment Year: 2008
Headquarters: 5 East 8th Avenue Vancouver, V5T 1R6
Canada
No. of Employees: 1300+
Website: www.hootsuite.com
Hootsuite is a social media companion trusted by over 22 million users globally. The platform helps improve the areas of social media marketing, commerce, and customer care of brands and organizations. Here's how it works: Using integrated tools from Hootsuite's dashboard, you can schedule across a range of popular social networks, manage organic and paid content, track customer conversions, and gain real-time insights that help you make crucial decisions.
As a leading social media software with more than 200k paid accounts, the expertise of Hootsuite range from social media management, social insights, employee advocacy, social selling, and social customer care, to helping businesses build trustworthy relationships with their audience. Additionally, Hootsuite Academy, its widely popular E-Learning platform educates people and organizations about social power through its courses.
Notmanytoolscouldmanagemultiplesocialmedianetworksin2008.Noticingthisissue facedbypeoplearoundtheglobe,RyanHolmes,withDarioMeliandDavidTedman,founded Hootsuiteinthesameyear.Atthelaunch,thetoolwascalledBrightKit,andtheresponsesit receivedwerenothingbutpositive.
In2009,thenameofBrightKitchangedtowhatwenowknowasHootsuite,courtesyofMatt Nathan'ssuggestion,whowona$500prizeforit.Soonenough,thecompanyexpandedits horizonswithsupportforFacebookandLinkedInandincorporatedTwitterlists.
Attheendof2009inDecember,Hootsuitewasofficiallylaunchedasanindependent company,asitseparatedfrominvokemedia.
By2012,HootsuitewasvaluedataroundUS$200millionandstartedfurtherexpansionsby acquiringcompetitorssuchasSeesmic,acustomerrelationshipmanagementsystem.Moving forward,HootsuitealsoacquiredAdEspresso,adigitaladvertisementmanager,andLiftMetrix, afront-runningsocialmediaanalyticscompany.
Today,HootsuitecontinuestopushtheboundariesofSocialMediawithitsProductsand ServiceIndustryforward,witharound16millionusersgloballyinover175countries.
HootsuiteFeatures:
ThefeaturesofHootsuitearespread acrossvariouscategories.Herearethose categories:
1.Publishing:Fromasingledashboard, easilyplan,create,schedule,andpublish thecontentforallyourplatforms.
2.Engagement:Areliablemedia engagementtoolthatallowsyouto accessallyournetworkandapps together.Itincludesmessageinbox, automation,listeningstreams,autoresponder,andassignmenttags,among otherfeaturesforastress-freeworking process.
3.Advertising:BeitFacebook, Instagram,orLinkedIn,theadvertising
toolsallowyoutomanageyourpaid andorganiccontentfromasingleplace withoutanyhassle.Furthermore,you canpublish,analyze,manage,and makeareportonadsfromthe dashboard.
4.SocialListening:Easilymonitor trendsandbeonthelookoutforwhat peoplearesayingaboutyourbrand. Additionally,keepupwithyour competitionbymonitoringthem.
5.Integration: Hootsuiteenablesyoutomanageall yoursocialmediamarketingcontent anddatainoneplace.Thefeatures includelinkingyoursocialmedia networks,trackingGooglereviews, andintegratingyourCRMdatainto yourdashboard.
6.Analytics:
Togetmoreengagementand followers,thegameofanalyticsis key WithHootsuite'sanalytics feature,youcangetreportsthatshow youtheidealtimetopostbasedon whenyouraudienceismostactive. Moreover,itcanhelpyouextendyour reach,buildawareness,andincrease engagementwhichcouldpositively impactsales.
7.OwlyWriterAI:
AItoolscouldefficientlyimprove yoursocialmediaexperience. OwlyWriterisoneofthosetools,asit makessocialmediapostingabreeze. ThisAItoolcanbeusedtoquickly generatecaptionsforanysocial medianetwork,helpingyousave time.
Therearefourdifferent categoriesofHootsuite,allwith differentprices.Whilethereare freetrialsavailable,herearethe plansifyouarelookingto becomeapaidmember.
1.ProfessionalPlan: $99.00/month
For:Entrepreneurs,small businessowners,etc.whowant toextractthemostoutofsocial media.
FAQs-
Ÿ HowDoIUseHootsuite?
Answer:
Step1:Createanaccount
Step2:ChooseaSuitablePlan
2.TeamPlan: $249.00/month
For:MarketingTeamswho arelookingtotaketheir socialmediacollaboration toanotherlevel.
3.BusinessPlan:Startsat $739.00/month
For:Businessesand agencieslookingtobuild theirbrand,increasetheir followerbase,andmanage socialmediaefficiently.
4.EnterprisePlan: Thepriceforthis sectioniscustomized, andasaresult,not revealed.Toknow more,contact Hootsuite.
For:Huge Organizationsand Companieswith multiplesocialmedia teamsprioritize workflowandsecurity.
*T&CApply
1.“Hootsuitehashelpedusreachmorepeople organically,faster-thankstoaudience targeting.”-Jessica
Step3:Signup,andlinkyoursocial mediaprofilestothedashboardtotrack yourperformance
Ÿ HowdoIrequestaHootsuite Demo?
Answer:Simplyclickonthislinkhttps://www.hootsuite.com/request-demo
Ÿ WherecanIgetaHootsuite Enterprisequote?
Answer:Togetthedetailsaboutthe enterprisequotegohere: https://www.hootsuite.com/plans/enterpri se
2.“Hootsuiteisgreatifyou'reresponsiblefor marketing,butyourdaysareoftentakenout ofyourcontrolbyclientneedsorrequestson yourtime.Itletsyouorganizeyourtimefor theworkthatbuildstomorrow'sbusiness.”Ewan
3.“Asanewbrandenteringacrowded marketplace,Hootsuitehasbecomeacritical partnerinhow,when,andwherewe strategicallyimplementourcommunications outreach.Wecouldnotdowhatwedowithout Hootsuiteonoursideandmakingefficientuse ofoursocialmarketingresources.”-Daniella
4.“Theprogramhelpsmeschedulepostsin advance,orontheweekendorholidaywhenI needtopostbutamnotworking.”-Courtney
