Most Trusted Network Resilience Solution Providers Platforms

Page 1

W W W . T H E E N T E R P R I S E W O R L D . C O M | A M E R I C A S E D I T I O N | A U G U S T 2 0 2 3 Review -Adobe InDesign Navigating THE NETWORK Resilience Landscape VPof Marketing | CMO ANALISADOMINIC Opengear Most Trusted NETWORK Resilience Solution Providers Platforms How McDonald’s BecameThe World’s Largest Food Chain, ACASE STUDY Exploring MUMBAI: The City of Dreams, Diversity, and Destiny SEO BLOG Easy Step Guide on How to Make a BANANA BREAD 8-

S UB S CRIBE

CASE STUDIES

READ MORE

From brands like Tesla to Coca-Cola, get the in-depth analysis of their brand strategies, competition and much more in the Case Studies section of The Enterprise World

UPSHOT METROS

READ MORE

New York to Mumbai, wander the cities with The Enterprise World's this special section. Know everything you need to know about metro cities of the world.

PRESS RELEASE

Get exclusive insights about The Enterprise World's monthly magazines and other news in this Press Release Section.

VIDEO INTERVIEWS

READ MORE READ MORE

Access The Enterprise World's special video interviews with the most visionary and innovative leaders around the globe in our Video Interviews section.

How about showcasing your products to 90,000+ C-suite Subscribers?

150,000+ C-suite Subscribers?

To get recent updates of our magazines SUBSCRIBE US info@theenterpriseworld.com

S UB S CRIBE

F r o m E d i t o r ’ s D e s k

etworkResilienceSolutionProvidersareinstrumentalindrivingthegrowthofcompaniesin today'sinterconnectedlandscape.Byofferingrobustandadaptablenetworksolutions,these providersensureuninterruptedconnectivity,safeguardingagainstdisruptionsandcyberthreats. Theirexpertiseindesigning,implementing,andmanagingresilientnetworksenhancesoperational efficiencyandminimizesdowntimerisks.

Withafocusonredundancy,scalability,andrapidrecovery,thesesolutionsempowerbusinessestonavigate challengesseamlessly Asbusinessesincreasinglyrelyondigitalinfrastructure,NetworkResilience SolutionProvidersplayapivotalroleinfosteringagility,enablinginnovation,andsustainingthe uninterruptedflowofdatacriticalforgrowth.

FeaturingforTheEnterpriseWorld’sthisissueofMostTrustedNetworkResilienceSolutionProviders Platformsaresuchcompaniesthatarehelpingothersgrowwiththeirefficientrangeofservices.

Forthecoverreadabout-

LedbyAnalisaDominic,theChiefMarketingOfficerandVicePresidentofMarketing, standsOpengear tallasoneoftoday’smosttrustedandinnovativeNetworkResilienceSolutionProviders.

DrivingNetworkResilience

In2004,Opengearembarkedonajourneydedicatedtofortifyingnetworkresilience.Thecompanyswiftly ascendedtodominanceintheOutofBandsector,offeringsecureremoteaccesstoconnectedresources. ThiscommitmenttoreliabilitypositionsOpengearasabeaconofsupportforenterprisesontheirbestand worstdays.Withthetrustof75%ofFortune500companies,Opengear’stechnologysolutionshavebecome acornerstoneofmodernnetworkmanagement.

E d i t o r ’ s D e s k N

HeadquarteredinEdison,NewJersey,Opengear’sglobalimpactisevidentthroughresearchand developmentoperationsinBrisbane,Australia,andproductionfacilitiesinSandy,Utah.Thesestrategic locationsreflectthebrand’sdedicationtoinnovationandworldwideserviceprovision.Opengearempowers organizationswithsecureremoteaccesstonetworkeddevices,regardlessofprimarynetworkconditions. TheNetworkResiliencePlatformensuresuninterruptedoperations,maintainingstabilitythroughevery phaseofnetworkmanagement.

r o m

F
Shalmali W.

W.

Follow Us On:

For Editorial Concerns: sales@theenterpriseworld.com

For Sales & Branding Enquiries: info@theenterpriseworld.com

Aparna S. Graphic Designer

Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The

Peter
Sankalp
Creative
Marketing
(Americas) PR
Marketing
Business
Executive Creative
Narendra
Amanda
Social Media Manager Digital Circulation Manager editors@theentetpriseworld.com
Enterprise World solely owns all the reprint rights. The Enterprise World Publisher
J. James H. Ginny S.
K.
Content Editor
Coordinator
&
Coordinator
Development
Design Head
S.
V.
For Subscription: Shalmali
This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.
The Enterprise World, 1985, Henderson Rd, Columbus, Ohio, 43220

Forthecoverreadabout-

LedbyAnalisaDominic,theChiefMarketingOfficerandVicePresidentof Marketing, standstallasoneoftoday’smosttrustedandinnovative Opengear NetworkResilienceSolutionProviders.

DrivingNetworkResilience

In2004,Opengearembarkedonajourneydedicatedtofortifyingnetwork resilience.ThecompanyswiftlyascendedtodominanceintheOutofBand sector,offeringsecureremoteaccesstoconnectedresources.Thiscommitmentto reliabilitypositionsOpengearasabeaconofsupportforenterprisesontheirbest andworstdays.Withthetrustof75%ofFortune500companies,Opengear’s technologysolutionshavebecomeacornerstoneofmodernnetwork management.

HeadquarteredinEdison,NewJersey,Opengear’sglobalimpactisevident throughresearchanddevelopmentoperationsinBrisbane,Australia,and productionfacilitiesinSandy,Utah.Thesestrategiclocationsreflectthebrand’s dedicationtoinnovationandworldwideserviceprovision.Opengearempowers organizationswithsecureremoteaccesstonetworkeddevices,regardlessof primarynetworkconditions.TheNetworkResiliencePlatformensures uninterruptedoperations,maintainingstabilitythrougheveryphaseofnetwork management.

L E A D E R S I N S P O T L I G H T

C O N T E N T S

Opengear 12

38 CASE STUDY How McDonald’s Became The World’s Largest Food Chain, A CASE STUDY 48 Article 6 Reasons Why Expats Need Mail Services 54 Review adobe indesign upshot Exploring MUMBAI: The City of Dreams, Diversity, and Destiny 22 32 Blog Easy 8-Step Guide on How to Make a Banana Bread

ARTICLES

EmbracingtheMagicofWalkBehindFloorScrubbers:If you’veeverwonderedifthere’sa moreefficientwaytokeepyour floorsspotlesswithoutwearing yourselfout,you’reinforatreat withwalk-behindfloorscrubbers.

READ MORE

STORIES TOLD WITH NEW PERSPECTIVE!

CraftingEffectivePPC Campaigns:StrategiesFor CreatingHigh-PerformingAds: Whileonlinemarketingisa powerfulavenuetogrowyour business,itcanalsobedaunting.

READ MORE

AddressingTheTalentGapIn Childcare:HowRecruitment AgenciesCanHelp:The childcaresector,crucialfor bothfamiliesandtheeconomy, oftengrappleswithsignificant talentshortages.

READ MORE

HowToManageCredit

Card

Debt?:Creditcarddebt,often termedasthe‘silentfinancial predator,’engulfsmanywith itsalluringconvenience.

READ MORE

Ifconveyedinanengagingmanner,goodstoriescandevelopintogreat ones.AtTheEnterpriseWorld,weareonapursuittogivevoicetosome oftheuntoldsuccessstoriesfromtheworldofbusiness.Ourproficient teamhastheknackforidentifyingsuccessfulstoriesandtransforming themintocompellingstoriesthroughourprofessionalandartistictouch. This,combinedwithourprovenindustryexperience,makeour magazinescompellingandinsightful.

Inthesebusinessstories,wecoverclientsacrossvarioussectorssuchas technology,consulting,finance,manufacturing,healthcare,etc.These includeinspiringsuccessstoriesofcompaniesaswellasbusiness leadersfromtheseverticals.FromNorth&SouthAmerica,Europe,and Middle-easttoAfricaandAPAC,weserveclientsacrosstheglobe. Theseclientsincludestartups,smallandmedium-sizedbusinesses (SMBs),aswellaslargeconglomerates.

Wefocusonbuildingpositiveandlong-termrelationshipswithour clients.Toalignwiththeclient'svisionandmission,wegiveahuman touchtoeverystorywepublish.Ourteamprioritizesthepromotionof servicesandproductsofclientsthroughourreader-friendlyplatform. Ourexperienceinstorytellinghelpsusconnectwiththefeatured leaders/companies,helpingthemachievesteadyorganicgrowthwithout havingtoinvesttoomuchtimeormoney

Wealsokeepinmindouravidreaders.Throughtheseneatly-depicted businesssuccessstories,weaimtoinspiretheyoungergenerationto pursueentrepreneurshipandbusinessasalucrativecareeroption. Moreover,throughourexclusivesection'TheEnterpriseDiary',we providereaderswiththemuch-necessarymarketinsightsandtrends fromthebusinessworld.

Keep reading our magazine to get inspired and stay up-to-date with everything business!

A
# w w w . t h e e n t e r p r i s e w o r l d . c o m The Most Successful Business Leaders to Watch in 2023
ST ORIES T OLD WITH
NEW PERSPECTIVE!
| August 2023 12
Navigating The Network Resilience Landscape VPof Marketing | CMO ANALISADOMINIC C o v e r S t o r y www.theenterpriseworld.com | 13

Inaneraofdigitalinterconnectivityanddata-driven operations,theneedfortrustednetworkresiliencesolution providershasneverbeenmorepronounced.As organizationsstrivetomaintainuninterruptedoperations, safeguardcriticaldata,andensureseamlessconnectivity, theroleofthesesolutionprovidersbecomesparamount. Amidstthislandscape,onestandoutnameshinesbrightly: Opengear. AnalisaDominic, ChiefMarketing Ledby the Officer VicePresidentofMarketing, and Opengearstands tallasoneoftoday’smosttrustedandinnovativeNetwork ResilienceSolutionProviders.

DrivingNetworkResilience

In2004,Opengearembarkedonajourneydedicatedto fortifyingnetworkresilience.Thecompanyswiftly ascendedtodominanceintheOutofBandsector,offering secureremoteaccesstoconnectedresources.This commitmenttoreliabilitypositionsOpengearasabeacon ofsupportforenterprisesontheirbestandworstdays.With thetrustof75%ofFortune500companies,Opengear’s technologysolutionshavebecomeacornerstoneofmodern networkmanagement.

HeadquarteredinEdison,NewJersey,Opengear’sglobal impactisevidentthroughresearchanddevelopment operationsinBrisbane,Australia,andproductionfacilities inSandy,Utah.Thesestrategiclocationsreflectthebrand’s dedicationtoinnovationandworldwideserviceprovision. Opengearempowersorganizationswithsecureremote accesstonetworkeddevices,regardlessofprimarynetwork conditions.TheNetworkResiliencePlatformensures uninterruptedoperations,maintainingstabilitythrough everyphaseofnetworkmanagement.

IThecompany’sevolutionovertwodecadesisatestamentto itsingenuity.Startingfrombasicterminalservers, Opengearhasexpandedtocomplexconsoleservers. Centralizedmanagementsoftware,embedded4G-LTE cellularaccess,andadvancedautomationcapabilities showcaseOpengear’scommitmenttoinnovation. Opengear’ssolutionsaddressthemoderncomputingshift fromdatacenterstoedgelocations.Whethermanagingcore computinghubsorlocalPOPs,Opengearensuresengineers canoversee,monitor,andaddressnetworkissuesduring outagesorhighcongestion.

TheNetworkResiliencePlatformestablishesan independentmanagementnetwork,grantingsecureaccess forprovisioning,configuration,andtroubleshootingcritical ITinfrastructure.Thisapproachminimizesdowntime, safeguardsSLAs,andreducesoperationalcosts. Opengear’ssolutionsseamlesslyintegrateSmartOutof BandManagement,FailovertoCellular,andautomation,all withinanopenarchitecture.Thisconvergencereflects Opengear’scommitmenttosimplifyingcomplexnetwork scenarios.

GrowthCatalyst

TheturningpointthatignitedOpengear’sremarkable growthcanbetracedbacktotheappointmentofGary MarksasPresident.Hisvisionaryleadershipcatalyzed Opengear’sevolutionfromatrustedconsoleserver manufacturertoanindispensablenetworkdeployment, management,andremediationpartner.Thistransformation wasrealizedbydevelopingacomprehensiveplatform, combiningOpengear’sLighthousesoftwarewithitsconsole servers.TheinnovativeconceptofdeliveringNetwork Resiliencethroughanaccessibleandsustainableplatform hasdrivenOpengear’scontinuedexpansion.

| August 2023 14

ENTREPRENEURIAL RESPONSIBILITIES

According to Dominic, an entrepreneur shoulders several crucial responsibilities. These encompass defining a clear strategy and providing a roadmap to guide the company’s trajectory. Equally important is assembling a dedicated team and fostering a distinct culture that reflects the company’s values. Furthermore, the entrepreneur must perpetuate and reinforce this culture once established. Lastly, forging alliances within and outside the company is vital for driving growth and bolstering the brand’s influence.

C o v e r S t o r y www.theenterpriseworld.com | 15

DistinguishedProfessionalJourney

Witharemarkablethreedecadesof experienceintechnologyand telecommunications,Dominichas honedherskillsacrosssales, marketing,productdevelopment,and management.Currentlyservingasthe ChiefMarketingOfficerandVice PresidentofMarketingatOpengear, sheleadsglobalmarketingefforts. BeforeherroleatOpengear,Dominic heldinfluentialpositionsatrenowned technologyandtelecommunications entities,includingTelstraGlobal,BT GlobalServices,AT&T,andIBM.She hasaMasterofSciencein organizationaldevelopmentwith honorsfromtheRochesterInstituteof Technology

Dominichasatrackrecordof deliveringmultimillion-dollar revenues,cultivatingsustainable growth,andestablishingmarket leadershipacrossdiverseindustries. Herexpertiseencompassescrafting product-centeredmarketingandsales strategies,orchestratingimpactful promotionalcampaigns,andnavigating multiplemarketsanddistribution channels.Hermotivationalleadership

stylepropelscompetitiveadvantage throughcross-functional,international teams,allowingforidentifyingand exploitingbusinessopportunitieswhile fosteringstrategicalliances. Dominic’sproficienciesspana spectrumofspecialties,fromstrategic planning,financialanalysis,and marketanalysistocustomer relationshipmanagement,international businessexpansion,andtactical marketing.Withaprofoundimpacton teamdynamics,sheexcelsin mentoringandcross-functionalteam building.Herextensiveexperience underscoresherprowessindriving growth,forgingalliances,and championingstrategicandtactical marketingandsalesendeavors.

LeadingNetworkResilienceSolutions

Opengearstandsattheforefrontof consoleserverinnovation,having evolvedtointroducethecutting-edge NetworkResiliencePlatform.Fueled byOpengear’sdistinctiveSmartOutof Bandtechnology,FailovertoCellular, andautomationcapabilities,this platformredefinesbusinesscontinuity Centraltothisplatformisthe LighthouseSoftware,harmonizinga suiteofadvancedconsoleservers,

includingtheOM1200,OM2200,and CM8100,eachpurposefullydesigned withinsightsfromnumerous engineers.Opengear’scomprehensive offeringsempowernetworkteamsto deliverconsistentvalueacrossthe entirenetworklifecycle,settingthem apartinnetworkresiliencesolutions.

OvercomingEarlyHurdles

Initsnascentstage,Opengear encounteredthechallengeofacquiring potentialcustomerswiththe multifacetedadvantagesofOutof Bandmanagement.Thisinvolved elucidatingthetransformativepotential ofSmartOutofBandtechnology beyondemergencyscenarios. Opengearsuccessfullycommunicated howanautonomousmanagementplane fornetworkdevicesheldvaluein crisesandroutinetaskslike provisioningandcontinuous monitoring.

KeytoSustainedSuccess

Opengear’senduringsuccesscanbe attributedtoitskeenabilitytolisten andinnovate.Togleaninsightsand perspectives,thecompanydiligently

C o v e r S t o r y | August 2023 16

engageswithstakeholders-customers, internalexperts,salesleaders,and industrythoughtleaders.These invaluableresourcesserveasthe foundationfordrivinginnovative productdevelopment.Opengear’s unwaveringfocusisoncreatingan evolvingplatformthatconsistently exceedscustomerexpectations.

NavigatingProgresswithDigital Transformation

Opengear’strajectorytowardproduct andserviceadvancementhingesona pivotalconcept:digitaltransformation. Recognizingtheparamountimportance ofnetworkresilienceinthisjourney, Opengearempowersitsclientsto embracedigitalchangewith unwaveringconfidence.Therationale isstraightforward–asingledisruption canparalyzeapplications,dent productivity,anderodebrand reputation.Opengear’sNetwork

ResiliencePlatformrisestothis challenge,ensuringuninterrupted accesstocriticalresourcesand safeguardingbusinesses’operational efficiencyandcompetitivestandingas theynavigatedigitaltransformation. Opengear’sstrategicdirectionaligns withitscustomers’aspirationsasthey upscalenetworksandoperations.By offeringsteadfastsupportthroughout thenetworklifecycle,Opengear perpetuatesvaluedelivery,ensuring dailycompetitiveprowess.

ExpandingProductLine

Opengearproudlyintroducesthelatest enhancementstoitsNetwork ResiliencePlatform,featuringthe cutting-edgeCM8100Familyof Productsdesignedfordatacentersand enterprisenetworks.Thisaddition encompasses1GbEand10GbE models,amplifyingtheplatform’s versatility.TheCM8100seriesbringsa

newdimensionofenterprise-grade securitythroughTPM2.0module integrationandaugmentedmonitoring capabilitiesfacilitatedbydualpower supplies.

InadditiontotheNetworkResilience Platformexpansion,Opengear introducestheOpengearCellular Connectivityservices,adynamic accompanimenttoitssolutions.This serviceempowersclientstoconnectto anacclaimedglobalcellularnetwork seamlessly Theservicemodelis tailoredtoindividualneeds,offering coverage-basedoptionsfreefromrigid dataplanlimitations.

EntrepreneurialHighlights

Dominicboastsaseriesofsignificant achievementsthroughouther entrepreneurialjourney AtOpengear, sheorchestratedacomprehensive globalmarketingplan,presentingnew

www.theenterpriseworld.com | 17

budgetstotheleadershipteamand enhancingsynergybetweenthesales andmarketingdivisions.Onagrander scale,Dominicdeliveredkeynote speechesatmajorindustryevents, sharinginsightsoneffectivemarketing strategiesandthetransformative potentialofcollaborations.

Yet,Dominic’smostfulfilling accomplishmenthasbeenfosteringan environmentofempowermentwithin herteam.Byinstillingacultureof innovationandaccountability,shehas providedherteamwithaprofound senseofownershipandpride.

NurturingTeamExcellence

Dominicdemonstratesaunique approachtoemployeecaredeeply rootedinempowerment.Encouraging herdirectreportstoembracetheir authenticselvesdaily,Dominic believesinfosteringanenvironment thatpromotescontinuouslearning, growth,andthefreedomtolearnfrom failures.Thisapproachlaysthe groundworkfordevelopingfuture successfulexecutiveswithinherteam.

Leadingadiverseteam,Dominicis committedtoeradicatingconscious andunconsciousbiases.She endeavorstocreateanenvironment thatchampionsunbiasedtreatment andiskeenonrecognizingand addressinganyinadvertentbiases. Thiscommitmentextendsbeyondher professionalroleandshapesher philosophyinherpersonallife.

TransformativeClientEngagements

Dominichighlightstwoimpactfulcase studiesthatshowcaseOpengear’s client-centricexpertise.Opengear’s

collaborationwithindustryleaders

SchneiderElectricandABBis noteworthyamongthese.Inthe former,Opengear’sSmartOutof BandsolutionsempoweredSchneider Electrictoovercomegeographical barriersandCOVID-related restrictions.Thisenabledthemto manageremotesitesandperform essentialtasksefficiently, underscoringtheagilityandresilience ofOpengear’ssolutions.

Inanotherinstance,Opengear’s interventionrevolutionizedABB’s OutofBandprocess,previously hamperedbyoutdatedandinefficient methods.Byimplementing Opengear’sLighthouseManagement Software,ABB’steamgained streamlinedaccesstocriticaldevices, enhancingtheircapabilitiesand bolsteringremotemanagement efficiency

Awe-InspiringBusinessStory

Dominicfindsthebusinessstoryof Airbnbtobeparticularlyinspiring. Thefounders’initialstruggles,faced withunemploymentandfinancial challenges,resonatewithherdeeply Thebusinessventuredintoan unconventionalendeavortomake endsmeetbysellingcerealsthemed aroundpresidentialcandidates.Their keenobservationofthehighdemand foraccommodationsduringevents ignitedtheideaofadhoc“airmattressandbreakfasts”–aconcept thatevolvedintoAirbnb.Today,the companyboastsastaggering4 millionHostsandhasfacilitated1.4 billionguestarrivalsacrossnearly everycorneroftheglobe,epitomizing thetransformativepowerof innovationandperseverance.

InspirationalFigure

DominicdeeplyadmiresCyndi ShannonWeicker,aremarkable individualwhosecommitmentto Schizophreniaresearchwasbornfrom aprofoundpersonalconnection. Cyndi’sjourney,spurredbyhertwin brother’slife-alteringcondition,is heroic.Asadistinguishedfigurein research,Cyndihasauthoredover300 publications,earningaccoladeslikethe EliLillyYoungInvestigatorAward, NIHFellowsAwardforResearch Excellence,andtheIndependent Investigatortitle.Beyondher professionalaccomplishments,Cyndi alsoholdsaspecialplaceinDominic’s heartasherclosestfriend.Atestament tothepowerofpersonalpassionand friendship,Cyndi’simpactisfurther underscoredbyherinspiringTedTalk, atestimonytoherenduring commitmenttohercause.

LiteraryandInspirationalInsights

Dominichasadeepaffinityforthe book“1984”byGeorgeOrwell.The quotethatresonateswithherfromthis novelis,“Notmerelythevalidityof experience,buttheveryexistenceof externalrealitywastacitlydeniedby theirphilosophy.”Thisquotecaptures apivotalthemeinthebook,reflecting onthemanipulationofrealityand perception.

AnotherquotethatinspiresDominic profoundlyis,“Therearenofailures —justexperiencesandyourreactions tothem.”Thisquoteholdssignificance forDominicassheacknowledgesthe failuresshehasencountered throughoutherprofessionaljourney. Sheviewsthesefailuresnotas setbacksbutasvaluablelearning

C o v e r S t o r y | August 2023 18

opportunitiesthatinformherdecisionmaking.Thisperspectiveinformsher leadershipstyle,assheencouragesher teamtoviewmistakesasstepping stonestogrowth.

VigilanceasaStrategicImperative

AccordingtoDominic,vigilanceholds theessenceofawell-craftedstrategy Sheemphasizesthatvigilanceisnot merelyaneedbutaproactiveapproach tobusinessmanagement.Itinvolves maintainingawatchfuleyeforpotential dangersorchallengesthatmayarise. However,Dominicunderscores vigilanceneedsacohesivepurposeand deliberatestrategyordirection. Dominicexplainsthatarobuststrategy empowersorganizationstobevigilant andpurposeful.Managementcan effectivelymonitortheorganization’s image,reputation,andcriticalassets throughawell-definedplan.

NavigatingtheRat-Race

Dominicoffersapragmaticperspective ontherelentlesspaceofmodernlife, oftencalleda“ratrace.”Ratherthan succumbingtodefeatismand demotivationuponrealizingthisreality, Dominicencouragesacknowledgingthe analogyasareflectionoflife’s dynamics.Thisacceptanceenables individualstoapproachlife’schallenges withamorerealisticoutlook.

Dominicemphasizesthatrecognizing work’sinherentdemandingnatureis essential.Embracingthepaceoflife, evenifitresemblesa“ratrace,”can leadtoashiftinmindset.Thisshift allowsonetoextractmomentsofjoy, findfulfillmentamidstthechallenges, andremainresoluteinthefaceof adversity

www.theenterpriseworld.com | 19
Opengears’ Network Resilience Platform establishes an independent management network, granting secure access for provisioning, conguration, and troubleshooting critical IT infrastructure.
CEO | Bespoke Co. AmberDaines COVER STORY ST ORIES T OLD WITH A NEW PERSPECTIVE! # www.theenterpriseworld.com
w w w . t h e e n t e r p r i s e w o r l d . c o m AUGUST 2023
| August 2023 22
www.theenterpriseworld.com | 23

Mumbai,acityofdreams,orMayanagari,a meltingpotofculturesisanentertainmenthubas wellastheeconomiccapitalofIndia.Itoffers limitlesslife-changingopportunitiesnotjustfor Indiancitizensbutalsoforpeopleacrossborders. ManypeopletraveltoMumbaitochasetheir dreamsandtrytheirluck.Itisabeautiful combinationofthreeUNESCOsitesandthereare manyfantasiesbuiltaroundthecityintheminds ofyouth.Inthisarticle,youwillbereadingabout thehistoryofMumbaianditssignificancefrom India’spointofview,itsinterestingfacts,andthe cultureandcuisinesof“AamchiMumbai”(Our Mumbai).

IconicLandmarksofMumbai

TherearenumerousthingsMumbaiisfamousfor, however,therearefewattractionsthatare specificallyknownaboutMumbai.

1.GatewayofIndia:Itwasbuiltinthe20th centurytocommemoratetheroyallandingof KingGeorgeVinBombay.GatewayofIndia overlooksMumbaiharborintheColabaDistrict whichisthefavoritetouristattractionamong visitorsofMumbai.Thereareshortboatrides availablethatcantakethemtohistoricalplaces likeElephantaCaves,Alibaug(Mandwa),etc.

2.MarineDriveofMumbai:Itisa3.6kmlong streetsidewalkawayplaceonthecoastofthe ArabianSea.AC-shapedroadconnectsNariman PointtoBablunathandislocatedatthefootof MalabarHill.PeopleoftenvisitMarineDriveto enjoythesunsetandcoolbreezyairinthe evening.Itsnightviewiseye-catchyandgivesthe illusionofaQueen’sNecklace.Ifyoulovetoeat ‘PavBhaji’,thereareseveraloptionsavailableat ChaupatiBeachwhichiswithinwalkingdistance fromMarineDrive.

3.JuhuBeach:Itisthemostwell-knownspot wherecelebritiesstayinMumbaianditis surroundedbytheArabianSea.Santacruz, Andheri,andVileParlearethenearestrailway stationsfromJuhuBeach.Theplaceoffersthe beststreetfoodaswellasthemostexpensive restaurantswhereyoucanenjoydeliciousfood. PeoplevisitJuhuBeachtospendrelaxingtimeon weekendsandgetasneakpeekintocelebrities’ lives.

| August 2023 24

4.SiddhivinayakTemple:LordGanesh’s SiddhivinayakTempleisawell-knownspotin Mumbai.Devoteesvisititatleastonceayear fromalloverIndiaincludingBollywood celebrities.Accordingtopopularbelief,itissaid thatifyoupraytotheSiddhivinayakGaneshwith apureheartthenyourwishcomestrue.Being oneoftherichesttemplesinIndia,thetemple receivesdonationsfromaround₹100millionto₹ 150millioneveryyear.

5.Bandra-WorliSeaLink:Itisa5.6kmlong bridgethatconnectsBandraofSuburbstoWarli ofcentralMumbai.Accordingtothestatistics,it isthefourth-largestbridgeinIndia.Drivingacar fromtheBandra-WorliSeaLinkisanenduring experienceforeverydriverinMumbai.

Must-tryFoodsinMumbai

Mumbairulesovertheheartsofpeopleduetothe availabilityofvariouscuisinesthatshowthe amalgamationofvariousculturesinasingle place.However,beingacosmopolitancitypeople lovetoeatcontinentalfoodaswellasIndianfood inMumbai.Itcoverslip-smackingstreetfood dishesthatincludevegetarianaswellasnonvegetarianfood.

1.LocalDishes:Themouth-wateringdaal-bhat, pithla-bhakari,zunka-bhakari,thecha,andabhurji,kabab,chickenkatta,andbutterchicken arepartoflocaldishes.Theyareavailableatany MaharashtrianrestaurantlikeHighway GomantakatBandraEast,MeeMarathiatVile Parle,etc.

2.StreetFood:YoumusthavetestedVadaPav atleastonceinalifetime.Thefavoritestreetfood ofMumbaikars(PeoplelivinginMumbai)is VadaPaav.PaaniPuri,PaavBhaji,Bhel,dabeli, etc.alsoranksatthetopamongstreetfood lovers.

3.SeafoodandOthers:Beingacoastalcityand Kolipeopleasthenatives,Mumbaioffersthe bestseafoodtoGoancuisinelovers.Surmaifish curry,bombilfishcurry,prawntikki,andfish picklesarewell-knownseafooddishes. Moreover,MumbaiisfamousforEuropean, Mughalai,andItaliancuisinesaswellwhichare preferredbyIndiancitizensaswellaspeople acrossborders.

www.theenterpriseworld.com | 25

FactsaboutMumbaithatyoushould know!

IfyouarethinkingtoexploreMumbai shortlythenyouhavetoreadthe followingspectacularfactsabout Mumbaiwhichwillblowyourmind.

Ÿ Mumbaiwasgiftedasapartof thedowry:Clearly,dowry traditionwasn’tjustlimitedtoIndia intheseventeenthcentury.In1661, KingCharlesIIofEnglandmarried thePortugueseprincessandasa partofadowry,hereceivedseven islandsofBombay.Subsequently, heleasedthemtotheBritishEast IndiaCompanyinthefuture.The citywasknownasBombayfor around300yearsanditwas renamedMumbaiin1995to abolishthesymbolofcolonialism.

Ÿ

FirstIndianRailway:Today,Mumbai localtrainissaidtobethelifelinefor residents.Butdoyouknowthatthe firstIndiantraincommencedits operationfromMumbaitoThane? ThoughtheBritishGovernmentledthe decisionforeasytransferofthearmy, todayithasbecomeanimportant publictransportationmeans.Ithas hugecontributiontomakingMumbai theeconomiccapitalofIndia.

Ÿ Dabbewala-World’sBest ManagedSupplyChain:Acenturyoldlunchboxisthelunchbox deliverysysteminMumbai.Many officeworkerswhoarelivingaway fromtheirnativeplaces,preferto havehome-madefood.Thereare 200teamsofdabbawalasinwhich eachteamconsistingof25people; therefore,5000dabbawalasmanage everythingfrompickuptothe deliveryoflunchboxes.

| August 2023 26

Ÿ MeltingPotofCulture: PeoplelivinginMumbai comefromdiverse backgroundshenceyou willobserve,almostevery Indianfestivalis celebratedinMumbai. Thisgiveseveryperson livinginMumbaia feelingofbelongingness andnowyoumighthave understoodwhytheycall thecity“Amchi Mumbai”.

Ÿ

Dharavi-Asia’slargest Slum:Mumbaiishometo Asia’slargestslumwhichis knownasDharavi.Theseare thesmallcottages(zopadpatti) inwhichpeopleoflowincomebackgroundslive.Itis apartofcuriosityforpeople livingacrossbordershowcan somanypeoplelivetogether insuchasmallplace?

Ÿ Flamingoes:Manybirdlovers,environmentalists,and photographersvisittheBhandupareaofMumbaito witnesstheswampofFlamingoes.Theymigrateto MumbaifromOctobertoMarch.

Ÿ HometoUNESCOsites:Mumbaiishometothree UNESCOsitesthatincludesVictorianGothicandArt DecoEnsembles,ChhatrapatiShivajiTerminus,and ElephantaCaves.Thesesitesaretheintriguingblendof ancientandmodernhistoryandcultureofIndia.

www.theenterpriseworld.com | 27

Ÿ RenownedGemsfromtheCity

Asmentionedabove,Mumbaioffers numerousopportunitiestochaseyour dreamsifyouarereadytotakean effortandhaveanappropriateattitude. Wehavepickedupalistofnotable residentsofMumbaiwhoare successfulintheirfieldsand acknowledgedatnationalaswellas internationallevels.

Ÿ AmitabhBachchan:Heisan Indianfilmactor,filmproducer, televisionhost,occasionalplayback singer,andformerpolitician,who worksinHindicinema.Hehas workedinalmost200moviesand heisoneofthemostpopular personalitiesinIndia.

Ÿ LataMangeshkar:AnIndian playbacksingerandanoccasional musiccomposer,LataMangeshkar isaBharatRatna(India’shighest civilianaward)winner.Sheisone ofthemostinfluentialandgreatest singersinIndia.

Ÿ SachinTendulkar:AnIndian formerinternationalcricketplayer, SachinTendulkarisknownasone ofthegreatestbatsmeninthe historyofcricket.Heistheall-time highestscorerinbothODIandtest matches.

Ÿ Dr.BabasahebAmbedkar:A fatheroftheIndianconstitution, Dr AmbedkarwasanIndianjurist, economist,socialreformer,and politicalleader.Heplayedakey roleindraftingtheIndian constitutionandgivingvoiceto vulnerablesectionsofsociety.

Ÿ MukeshAmbani:Achairmanand managingdirectorofReliance Industries,MukeshAmbaniisan Indianbillionairebusinessman.He isoneoftherichestpeopleinthe world.

Ÿ HomiJ.Bhabha:FatheroftheIndian NuclearProgram,HomiBhabhawas thefirstchairmanoftheAtomicEnergy Commission(AEC)andfounding directorofTIFR.Heplayedan importantroleinthefoundationofthe IndianSpaceProgramwithDr Vikram Sarabhai.

SuperFunPicnicPlacesnearMumbaito spiceupyourvacations:

Acityofdreams,Mumbaiwherenightlife issuperexciting.Itconsistsofnumerous picnicspotswhichyoucanvisitwithyour friendsandfamilytohavegreatfun.

Ÿ Karjat:Karjatisenvelopedinthelush greeneryofnature.Itislocatedcloseto Mumbaiwhichisjustafewhours away Youcantakefulladvantageof theluxuriousresortsatKarjatandmake yourholidaysmemorable.

Ÿ MalshejGhat:Itisoneofthefamous monsoonspotsforpeoplelivingin MumbaiandPune.Surely,youwill witnessnatureatitsbestinMalshej Ghatandyoucanenjoysome‘metime’ there.

Ÿ SulaVineyards:Ifyouarelookingfor apicnicspottoboostyourmoodthen youmustvisitSulaVineyards.Itis located230kmfromMumbaiwhere youcanrelaxandrejuvenatewhile enjoyingfineandfreshwine.

Ÿ Kolad:Doyouwanttoenjoywater sports?Koladisthebestadventurespot tounleashatravelerinsideyou.Itis knownforwaterraftinginthe KundalikaRiver.

Justlikeeveryothercity,Mumbaihasseen thingsrisingandfalling.Sowhat’sso specialaboutMumbai?Abovementioned interestingplacestovisit,famous personalitiesandspectacularfacts,etc enrichthebeautyofMayanagariandmake thecityunusual.Wehopeyouenjoyed readingourarticleandreceivedamazing insightsfromit.

| August 2023 28
www.theenterpriseworld.com | 29
STORIES TOLD WITH A NEW PERSPECTIVE! # www.theenterpriseworld.com
“My advice to all youngsters is to have dedication and the strength to do the right thing for the customer.
Everything else will fall into place.”
-LakshmananChidambaram
Tech Mahindra | President - Americas (Enterprise Business)

EASY 8-STEP GUIDE ON

How To Make A Banana Bread That Everyone Loves

| August 2023 32
www.theenterpriseworld.com | 33

Bananasareoneoftheeasily availablefruitsinthemarkettoday. WhiletherearecountlessBanana dishespeoplemake,onedish,in particular,hasgainedalotof popularitysincethepandemic,and thatdishis-BananaBread.

Thedishismadeusingmashed bananas.Sincebananasarenaturally highinhealthysugars,thefruit transfersitssweetnessontothe bread.Additionally,Bananasalso containloadsofpotassiumand VitaminB6.Acombinationofthese healthyingredientsmakesBanana Breadoneofthehealthierbreadyou canbaketoday

Althoughitmightsoundcomplicated tosome,itisquiteeasytomakea Bananabread,andyoujustneedto followsomesimplesteps.So,if you’researchingforhowtomakea Bananabreaddrool-worthy,youhave landedattherightplace.Let’sget started!

IngredientsRequiredtoMakea BananaBread

Hereisthelistofthingsthatyouwill needtolearnhowtomakeabanana bread:

Ÿ 3ripebananas,mashed

Ÿ 1/3cupmeltedbutter

Ÿ 1teaspoonbakingsoda

Ÿ Pinchofsalt

Ÿ 3/4cupsugar

Ÿ 1largeegg,beaten

Ÿ 1teaspoonvanillaextract

Ÿ 11/2cupsall-purposeflour

Ÿ Additionalwalnuts,semisweet chocolatechips,orcoarsesugar, optional

The8-stepGuidetoMakingaDelicious BananaBread

Step1:

Preheattheovento350°F(175°C). Greasea9x5inchloafpanwithcooking sprayorbutter.

Step2:

Inalargemixingbowl,combinethe mashedbananasandmeltedbutter.

Step3: Addbakingsodaandsalt,andstirto combine.

Step4: Mixinsugar,beatenegg,andvanilla extract.Stiruntilwellcombined.

Step5:

Graduallyaddtheflourtothemixture, stirringuntiljustcombined.Becareful nottoittoomuch,asthiscanmakethe breadtough.

Step6:

Pourthebatterintothepreparedloaf pan,andsmooththetopwithaspatula.

Step7:

Bakefor50-60minutes,oruntila toothpickinsertedintothecenterofthe breadcomesoutclean.

Step8:

Letthebananabreadcoolinthepanfor about10minutesbeforeremovingit andplacingitonawireracktocool completely.

| August 2023 34

AnyHealthBenefitsofBananaBread?

WhilethemajorityoftraditionalBanana Breadsarehighincarbs,fat,andadded sugar,therearehealthierwaystomakea BananaBread.Itisimportanttoknowthat thementalandphysicalbenefitsofBanana Breadareallrelativetotheingredientsyou use.Intheend,thedishisstillclosertoa dessertthanahealthysalad.

HerearesomeofthebenefitsofBanana Bread:

1.High-Protein

Bananasnaturallyhaveahigh-proteinvalue. Proteinhelpsinthegrowth,recovery,and repairingthemuscles.Additionally,italso helpsstabilizebloodsugarlevels.

2.Fiber-Rich

BananasareahugesourceofFiber The benefitsofFiberincludeahealthierheart. Accordingtoastudy,high-fiberfoodslike bananascandecreasetheriskofheart disease.ThisincludesCardiovascular Disease(CVD)andcoronaryheartdisease (CHD).Additionally,Fiberalsoimproves digestivehealth.

3.Energy-Booster

ConsumptionofBananaBreadcantakeyour energytoanotherlevel,thankstowhole

grainorwhiteflour.Inadditiontothat,it alsoprovidesyouwithanumberof vitaminsandminerals.Higherenergylevels willleadtobetterperformanceindaily tasks.

SearchingHowtoMakeaBananaBread, ft.NoInternet

TheworldwasyettodiscovertheInternet intheearlytomid-1900s.It’snosurprisecookingbookswereoneofthemainsources offindinggoodrecipes.Ifyoulookatthe cookbooksfromthatera,youcanfind BananaBreadmakingregularappearances. Accordingtosomefoodhistorians,Banana Breadwasanaftereffectofhousewivesnot wantingtothrowawaytheextra-ripe Bananasfromtheirkitchen.

Today,thereisn’tonedefinitiveanswer whenpeopleaskhowtomakeaBanana Bread,aspeoplearoundtheglobehave createdtheirownrecipesthatsuittheirtaste buds.Havingsaidthat,weenjoyedgoing bananastryingtoanswerthatquestion.

www.theenterpriseworld.com | 35

The Most Dangerous Man In Telecom

Withasplendidcombinationofuniquevisionandstrongmanagement,thebrandisdominatingnotjustthefoodand beveragesindustrybutalsoothercompaniesintheworld.Oneofthekeyfactorsthatledtothegrowthofthecompanyisthat itneverlosestouchwithchangingtrendsandlifestyles.Inthispart,wewillshedlightonsuchfactors:

ThePepsiChallenge:Thecompanyannounceda‘PepsiChallenge’inwhichconsumerswereinvitedtotastetheColadrinks blindly.Thecampaignwasahugesuccessforthecompanyleadingtoearningagreatershareofprofitfromthemarket. Throughthisevent,itchallengedthegiantofthebeverageindustryCoca-Cola.

Diversifyingtheproducts:In1990,PepsiCodecidedtodiversifyitsproductsandmanufacturebeyondsoftdrinks.Itacquired brandsofsnackssuchasFrito-Lay,QuakerOats,andTropicana.Furthermore,theproductswereexpandedintoother categoriessuchassportsdrinksandenergydrinks.Thismovegavethecompanyanextraedgeoveritscompetitorsandbuilt awell-roundedassociationwhosesaleswerelessreliantonsoftdrinks.

StrategicAcquisition:PepsiCowasinvolvedinseveralstrategicacquisitionsthatexpandeditsbusinessandhelpedtoenter intonewindustries.OneofthebestexamplesofacquisitionisbuyingtheRussianJuiceandDairycompanyWimm-BillDannduetowhichitgainedafootholdintheRussianmarket.

ConsistentInnovationandGlobalExpansion:Currently,PepsiCooperatesin200countriesandreachesnewcustomersby tappingintoemergingmarketeconomieslikeIndiaandChina.Moreover,itneverfailstoinnovateandproposenewproducts inthemarket.ItsnewproductsPepsiMaxandPepsiNextareforhealth-consciousconsumers.ReadMore...

w w w . t h e e n t e r p r i s e w o r l d . c o m
| August 2023 38

Youdon'thavetobeafastfood fanatictoknowwhat McDonald'sis,mostpeople recognizewhatthatyellow“M”stands for.Suchisthebrandpresenceofthe world'slargestfast-foodchaintoday.

TheveryfirstMcDonald'swasopened on15thApril1955,inSanBernardino, California,bythesiblingsRichardand MauriceMcDonald.Atthetime,itused toserveslow-cookedbarbecueandhad noindoorseating.Whichisnothinglike theMcDonald'softoday.Despitethe limitations,theirbusinessgrewquickly, andsalesnumberswereimpressive.

Soonthecompetitionincreased,andthe brothersneededaplantokeepupwith it.Theyrealizedthatthemajorityof theirsaleswerefromhamburgers(over 80%).Theydecidedtoadoptanew strategybasedonthreefactors:speed, lowerprices,andvolume.Italso includedasystemcalledthe“Speedee ServiceSystem”developedbythe brothers,whichhelpedtheirgrowth significantly.

Toboosttheoperationspeedfurther, theyrevampedtheirbusinessintoaselfservicerestaurant.Itwasthenew McDonald'swherepeopleorderedatthe windowandsilverwareandplateswere replacedwithpaperwrapsandcups.The Menuwascutshortwithjustnineitems thatincluded:Hamburgers, cheeseburgers,threesoftdrinks,milk, coffee,pie,andpotatochips.

Theirnewstrategyworked.Thebrothers doubledMcDonald'sprofitsandhad numerousfranchisesinArizonaand California.Impressedbytheirgrowth

andspeedyoperations,anentrepreneur namedRayKrocapproachedthemand becameitsfranchiseagentin1954.He openedhisfirstMcDonald'sinDes Plaines,Illinois,in1955.

HowRayCrocBecametheFaceof McDonald's?

RayCrocwasavisionarymanwitha firmbeliefininnovation.In1961,he boughtthecompanyfromthe McDonald'sbrothersfor$2.7million. Hethenquicklybecameamajorfigure thatrepresentedthebrand, overshadowingthesiblings.After sellingthebusinesstoRay,thebrothers startedcallingtheoriginalSan Bernardinooutlet—BigM.Annoyedby this,andtoone-upthebrothers,Croc openedtheMcDonald'sonthesame block,eventuallyforcingthesiblingsout ofbusiness.

Crocpredictedthatthefranchise businesshadhugepotential,especially becauseofitseasilyreplicablemenu. Stayingtruetohisvision,Crocfounded theFranchiseRealtyCorporationwhich tookcareofthecompany'srealestate dealsandalsoboostedthefranchise numbers.

Manycouldn'tconnectthedotsofQSR withRealestate.Turnedout,itwasthe firstCEOofMcDonald'sCorporation whohadeducatedCrocabouthow valuablerealestatecanbe,andhowit couldbenefitthebrand.Thesame Corporationwasalsoresponsibleforits popularitemssuchasTheFilet-O-Fish, BigMac,andEggMcMuffin.

www.theenterpriseworld.com | 39

WhatMadeMcDonald'sFamous?

RayCrocenvisionedthattherewillbe1000McDonald'sintheUnitedStates.Ifyoulook atthenumberstoday,thereareover38,700restaurantsinmorethan100countries.Many factorscontributedtothepopularityofMcDonald's,let'shavealookatthem:

1. Menu Standardization

Historically, the McD Menu has undergone multiple revamps. The brothers wanted to simplify the menu and in doing so, they often went for dishes that were easier to make. In doing so, the menu became easy to replicate and appealed to potential franchise owners, and helped them expand their business through franchisees.

| August 2023 40

2. The Speedee system

You rarely have to wait in line at their restaurant to get your order. This is because of The Speedee system. The system was unlike anything other restaurants were using at the time. Instead of one expert cook, many unskilled people were employed that were capable of doing specic tasks. It allowed them to assemble the dishes and execute tasks quickly. Today, many restaurants have successfully adopted this system.

3. The Fast-Food Approach

Originally, the whole idea of the restaurant was built around fast food, where people would buy the meals and leave. Many methods were used to stop customers from lingering at the restaurant to make space for new ones. This unique approach also helped them increase their business.

5. Branding

The presence and the brand presence of McDonald's is one of the best globally. The red and yellow colors of the brand are engraved in the minds of millions of people globally. Branding played a major role in this. Instead of directly positioning them as better than their competitors, the brand chose to highlight how it provides more value than everyone. The experience at the restaurant, and their advertisement all are made in such a way that leaves a lasting impression on you.

6. Adaptability

McDonald's wasn't an overnight success. The brand faced many blockades along the way to its success. To tackle some of the challenges, the restaurant curated and started to serve a menu based on what country and its culture. This helped them appeal to a wider audience and is one of the major reasons for their global success.

www.theenterpriseworld.com | 41

Ÿ Locations

Therestaurantservesaround40,275locations.That includes118countriesandabout69millionpeopleperday Since2012,theirnumberoflocationshasincreasedsteadily, from34,480to40,031in2021.Injustayear,from2020to 2021,therestaurantopened833locationsworldwide.

Ÿ AnnualRevenue

TheirGlobalAnnualrevenuefigurefor2022is$23.18 billion.Thisisaslightdeclinefrom2021whenitreached $23.22billion,themostyear-on-yearrevenueincreasefor thebrandinadecade.

Ÿ Employees

ThenumberofemployeesworkingdirectlyforMcDonald's is200,000.Thisexcludesthetwomillionpeopleemployed bytheindependentfranchisees.

In2012,440,000employeeswereemployed,sincethen,the numberofemployeesdirectlyworkingforMcDonald'shas decreasedbymorethan50%.

Thebiggestdipwasseenin2016whenthenumberswentto 375,000,comparedto420,000in2015.

Ÿ Popularity

Therestauranthasseenasteadyreductioninitsnumberof employeesandrevenuefiguresinthelastfewyears.

IntheU.S.specifically,theyhaveclosedmorestoresthan openedthem.Ontheglobalfront,however,thenumbersare goingupward.

From2020to2021,therestaurantsawthebiggestjumpin itsrevenues,asitincreasedfrom$19.21billionto23.22 billion.

Ÿ Customers

69millioncustomersvisitMcDonald'sdaily

Therestaurantsells75burgerspersecond,andFrenchFries aretheirbest-sellingitem,witharound9millionpoundsof friessoldeveryday.

1.Open24Hours
McDonald'scleverlyadvertisedthat theyareopen24*7.
2.Sundial
| August 2023 42
Thebillboardshowcasedwhat McDonald'sdishestohaveevery hour,usingtheSun.Abrilliantidea.

3.Letthefriesguideyou

Thefrieswerecutanddesignedin suchaway,youwillreachthe nearestMcDonald'soutletafter followingthedirectionwrittenon thebillboard.

4.FreeWifi

Withthesimpleuseoftheirfries, McDonald'sshowcasedthenew featureoffreewifiattheiroutlets. Simple,yeteffectivead.

5.TheBestFries OnThePlanet

There'sareason friesarethemost solditemat McDonald's.To showcaseits popularityand taste,theyused yellowlightsina uniquewaywhere itlookedlikea packoffries bunchedtogether.

www.theenterpriseworld.com | 43
| August 2023 44
www.theenterpriseworld.com | 45

Hurricane Franklin Gains Strength, Takes

AccordingtotheU.S.NationalStormCentre(NHC),Hurricane FranklinisexpectedtobecomethefirstmajorstormoftheAtlantic hurricaneseasononMondayandisoncoursetopassquitenear BermudaonWednesday

Ÿ IntheBermudaTriangle,HurricaneFranklinisintensifyingand ispredictedtointensifysignificantlyonMonday

Ÿ Inthecomingweek,itwillcontinuetobefarfromtheEast Coast.

Ÿ ButontheEastCoast,itwillcausesurgesthatwillresultin strongsurfandripcurrents.

Ÿ FranklinmightalsobetrackingaroundBermuda.

Ÿ SwellsareexpectedtomovetowardtheeastcoastoftheUnited States

Ÿ Franklin’smaximumsustainedwindswerecloseto105mph (165kph)ataround11p.m.Easterntime(0300GMT)whenit wasabout530miles(855km)southwestofBermuda, accordingtoawarningfromtheMiami-basedcenter.

Accordingtotheadvisory,HurricaneFranklinwillcontinuetobuild andintensifyintoamajorhurricaneonMonday

Majorhurricanesaretropicalstormsthathavetopsustainedwinds of110mph(177kph)ormore.

AnNHCgraphicshowsthatFranklinwillsteerawayfromtheU.S. easternseaboardintheearlyhalfoftheweekbutwillpass relativelyclosetoBermudaonWednesday.

AccordingtotheNHC,Bermudastartedtoexperienceswells causedbyFranklinonSundaynight.

T-Mobile to lay off 5,000 employees

T-MobilerevealedonThursdaythatitintendstofire5,000workers, oraround7%ofitswholeworkforce,overthenextfiveweeks.

CEOMikeSievertwrotetoemployeesonThursdaythatthelayoffs willprimarilyaffectcorporateandback-officepositionsthatare “primarilyduplicative”ofotherresponsibilitiesandwillthinoutthe company’smiddlemanagementlayers.Thebusinessalsointendsto cutbackonitsexpendituresfor“externalworkersandresources,” butthedirect-contactcustomer-facingretailand“consumercare” employeeswon’tbeimpacted,hesaid.

“Whatittakestoattractandretaincustomersismateriallymore expensivethanitwasjustafewquartersago,”saidSievert.

Reportedsalesdown2.5%yearoveryear

T-Mobile’slayoffsfollowmonthsofmajorlayoffnotificationsfrom avarietyofothertechnologicalcompanies,includingMicrosoftand Meta,asbusinessesstrugglewithanunstableeconomicclimate.

T-Mobilereportedsalesdown2.5%yearoveryearandnet subscriberadditionsdownslightlyfromthesameperiodintheprior yearinitsmostrecentquarterlyearningsreportlastmonth,butit alsoannouncedrecord-lowcustomerturnoverandprofitgrowth. SincelastAugust,T-Mobile’sstockpricehasdecreasedbymore than7%.Followingtheannouncementoflayoffs,shareswere tradinglowerbyabout1%.

InthelettersentonThursday,SievertstatedthatT-Mobilehasbeen strivingtoconsolidatethecombinedoperationsandquickenthe expansionofitshigh-speedinternetbusinessinthethreeyearssince thedealtobuyrivalcarrierSprintwasfinalized.

NEWS
READ MORE READ MORE

Frozen vegetables recalled due to possible listeria contamination

CustomerswhohavepurchasedfrozenvegetablesfromKrogerandFoodLionshouldchecktheirfreezerforitemsthathavebeenrecalled duetopossiblelisteriacontamination.

TuesdaysawavoluntaryrecallfromTwinCityFoods,Inc.for“alimitedquantityofNot-Ready-To-EatIndividuallyQuickFrozen(IQF) SuperSweetCutCornandMixedVegetablesinretailbags,duetoapotentialfortheseproductstobecontaminatedwithListeria monocytogenes,”accordingtothecompany’sstatement,whichwassharedbytheU.S.FoodandDrugAdministration.

Noactualconsumerreportsofhumanillness

The22goods,whichcameindifferentsizesandbrandsandweresoldnationwideatretailerslikeKroger,FoodLion,andAlbertsonsCos. shops,havebeenrecalledbythefoodmanufacturerwithofficesinWashingtonandMichigan.Thenotificationfromthefirmstatesthat“no otherproductshavebeenaffected.”

Accordingtothefirm,“therehavebeennoactualconsumerreportsofhumanillnessorothercomplaintsassociatedwiththisproduct”asof thetimeofpublication.

Accordingtoonecustomer’sthird-partytestresultsfortheIQFsweet-cutmaize,therecallhasbeenstartedbecausecompletedproducts maypotentiallybecontaminatedwithListeriamonocytogenes,accordingtoastatementfromTwinCityFoods,Inc.

Customerswhomayhavepurchasedtherecalledgoodsareaskednottoconsumethemandtoreturnthemtotheplaceofpurchaseforan instantfullrefund.

READ MORE
| August 2023 48
www.theenterpriseworld.com | 49

Thereareseveralchallengesthat

expatsfaceintheirlineofwork. Sincetheymayhavetomove fromonelocationtoanotherovera period,changingtheirmailingaddress canbeamajorsourceofworry

Thankfully,withtheexpertservicesof therightmailforwardingservices, issuessuchasthiscanberemovedfrom worrylist.Thebenefitsthatmail forwardingservicesofferpeoplehas madeiteasyforexpatswhohave relocatedelsewheretokeeponemailing addressandnothaveissuesreceiving theirmails.

Thisarticlewilllookatwhatexactly mailforwardingservicesareandhow expatriatescanbenefitfromthese services.

Wewillalsolookatsomeofthe differentmailforwardingservices thatyoucanexpect.

1.ExpatMailServices:WhatThey AreandWhyYouNeedThem

Toputitinthesimplestofterms,thisis aservicethatallowsanexpatriate,or anyotherindividualforthatmatter, enjoyemailforwardingservices.That is,regardlessoftheindividual'slocation atanytime,theirmailscanbereceived andforwardedtothemattheircurrent location.

Thismeansthattheexpatdoesnotneed tochangetheirmailingaddressevery timetheymovetoanewlocationinthe courseoftheirjob.Theyretainthesame mailingaddresswherealltheirmailsare sentandfromtheirforwardedtoany addressaspertheirstandingrequest.

Thisofcourseoffersalotof conveniencetothealreadycomplicated lifestyleoftheexpat.Youcanonly imaginehowdifficultitmustbetomove fromcountrytocountry,constantly adjustingtonewwaysofdoingthings.

2.TheImportanceofMail ForwardingServicesfor Expatriates

Theseserviceprovidersareessential forexpatriates.Someofthereasons forthistakeincludethefollowing:

1.EasySet-Up

Itispossibletosortoutmail forwardingserviceswithoutthese companies.However,itisalong andstrenuousprocess.Youwould berequiredtomakeseveralvisitsto thepostoffice,filloutandsubmita change-of-addressform,carryout identityverification,workwitha confirmationnumber,andafew otherthings.

Youcouldjustsaveyourselfallthe troublebyworkingwithamailforwardingcompany.Theeasethat theyofferissecondtononeasyou willbedoingalotlesswhilestill enjoyingallthebenefits.Thissaves youtimeattheveryleast.

2.NoCompromiseonPrivacy

Somepeoplewhorelocateabroad andstillneedtodealwithmail forwardingservicesintheirhome countryentrustthisresponsibilityto familyorfriends.Therecouldbe problemswiththisarrangement. Oneoftheproblemsis compromisingyourprivacyatthe veryleast.

Thisisbecausethepeopleyouhave entrustedwillhavefirst-handaccess totheinformationinyourmail. Furthermore,thiscouldbea problemiftheycannotbeentirely trustedorarecareless.So,security maynotbeguaranteed.

Youwouldnothavethisworrywith thiskindofcompany Asexperts, theywouldrespectyourprivacy whilecarryingouttheirtasks.

3.ThePaperlessAdvantage

Theservicesofamailforwardingservice willcomeinhandyifyouhaveaproblem dealingwithloadsofpaper Your preferenceforgettingadigitalcopyof whateverissenttoyoucanberespected bythecompany.

Yourdocumentwouldsimplybescanned toyouwhereveryouare.Thismeansthat youdonothavetodealwithlargepaper piles.

Thereareseveraladvantagestothis.For example,thereismoresecurity consideringhowyouarenotdealingwith hardcopy.So,youdonothavetoworry aboutlosingdocumentsornotfinding themwhenneeded.

Bytheway,therelationshipbetween goingpaperlessandemployeeefficiency wasexplainedinaHarvardBusiness Reviewstudy.Thestudyaddressedhow goingpaperlesshasapositiveeffecton people.Youcanreadthisstudyformore informationonthissubject.

Theservicesofthesecompaniesare thereforeworthit.Thisisconsidering howtheycanhelpyougopaperless.

4.EasyAccesstoMails

Thesecompaniesunderstandthe importanceofinformationtechnology Manyoftheseserviceprovidershave incorporatedit.Oneofthewaysthishas beendoneisbymakingiteasytoaccess information.

Firstly,accesstoyourmaildoesnothave tobeviahardcopyasmentionedearlier Inadditiontothis,someofthese companieshaveappsthatalloweasy digitalaccess.Forothers,itcouldbea websitethatallowsyoutokeeptrack.

5.AddressChangenotaRequirement

Conventionally,achangeofaddressis supposedtomeanthatyourmailaddress alsochanges.So,relocatingtoadifferent

| August 2023 50

countryissupposedtomeanmajor changestoyouraddress.Thechallenge withchangingyouraddressisthatall yourcustomersandeveryonewho reachesyouneedtobeaware.

Thisdoesnothavetobethecase, thankstotheseserviceproviders.You canmaintainyourformeraddresseven aftermoving.Theseserviceproviders willreceiveyourmailandhaveitsent toyourcurrentlocation.

6.MultipleUsers

Youdonothavetobetheonlyone usingyouraccount.Yourspouseor employeescanmakethemostofitas well.

Theywouldonlyneedausernameand passwordtocontrolandviewwhatever issenttothem.Inlightofrecent development,thisworksverywellfor peoplewhoworkremotely.

3.GetaUSMailAbroad

ThereareafewservicesthatofferUS mailingaddresstonon-USresidents. Theseserviceswillusuallyofferastate residencyalongwithallthebenefits thataresidentofthestatewillenjoy. Alloftheseyoucanenjoywithout beingphysicallyresidentinthestate. Regardingmailforwardingservices, someservicesthatexpatriatescan makegooduseofinclude:

1.VirtualMailbox

Thisallowsthemtogetaphysical addressformailingpurposes.This addresscanbeusedforeitherpersonal orbusinesscorrespondence.This optionallowsyoutoaccesswhateveris senttoyouviayouremailaddressor yourcloudaccount.

2.DigitalMail

Ithasalotofsimilaritieswiththe optiondiscussedabove.Infact,you

wouldstillneedvirtualmailbecause thatishowyouwouldgetyour mailbox(PMB)numberandaddress. Youcankeeptrackusingdeviceslike yourPC,smartphone,ortablet.

Also,whateverissentcanbegotten fromseveralcourierswiththisoption. SomeofthesecouriersincludeFedEx, UPS,DHL,andUSPS.

equallymakethemostofit.

Confidentialityisoneofthemajor highlightsofthisoption.Forexample, yourbusinessorhome'slocationcanbe keptasecret.Thisisbecausetheissued streetaddressisnotreal.Thisallows userstoavoidanymailtheydonot want.

Thisoptionisbestforpeoplewith businessesinthiscountrythatneedor wanttorelocateabroad.Thisiseither onatemporaryorpermanentbasis.It ensuresthatyourprofessional reputationandcredibilityarenot adverselyaffectedbyyourrelocation.

Youwouldgetanaddressneededfor businesspurposesandcanevendoas muchasopenabankaccountwithit. Overall,yourbusinesscorrespondence canremainintactwithavirtualoffice.

4.InternationalBusinessMail

Thisisbestsuitedforpeoplewhoruna businessinthiscountrybutare permanentlyresidingabroad.Even thosewithbusinessesinthiscountry andthatresidetemporarilyabroadcan

Thereareadditionalfeaturesthatcanbe engagedwiththisoption.Forexample, specificinstructionscanbeaddedto eachmailbeforesendingthemout.

Conclusion

Itisalsoworthknowingthatsomeof thesecompaniesofferotherrelated servicesthatcanbehelpful.For example,somemail-forwarding companiesinSouthDakotahelp expatriatesgetresidency.Youcanvisit https://www.dakotapost.net/formore informationaboutthis.

Thereissomuchthatexpatriatesstand togainworkingwithmailforwarding services.Thisisespeciallyforthose withbusinessessetupbeforerelocating. Theyneedtomakethemostofthese companies.

3.VirtualOffice
www.theenterpriseworld.com | 51

SabPaisa: Setting the Standard for Accessibility and Innovation

Intoday’sdigitalworld,secureandunifiedpayment platformshavebecomeincreasinglyimportant.With numerouspaymentoptions,customersseekplatforms thatprovideconvenience,security,andeaseofuse.One companystandsoutamongthemanyplayersinthis field:SabPaisa(SRSLiveTechnologies).Ledbyits Co-founderandCEO,Mr.PathikritDasgupta,SabPaisa hasbeenmakingwavesinthepaymentprocessing industrywithitsinnovativeproductsandservices.The company’smissionistoprovidepaymentprocessing accessibilitytoeveryone,regardlessoftheirsocioeconomicbackground.Itscommitmenttoinclusivity andinnovationhasmadeSabPaisaaleaderinthe industry.

AboutSabPaisa

SabPaisaisafintechcompanyestablishedinearly2016 andheadquarteredinNewDelhi.Ithasdevelopedthe world’sfirstAPI-driveninclusivepaymentsplatform, offeringthemostextensivecheckoutwithvarious

paymentmethods,includingonlineoptionslikecards,net banking,UPI,andwallets,andofflineoptionslikee-Cash, e-NEFT,andBharatQR.SabPaisaalsoenablespayment collectionthroughcashandinstrumentswithover1million cashcountersacrossIndia.

SabPaisa’scommitmenttoinclusivityextendstoitsproduct portfolio,coveringallsectionsofsociety,fromtherichto thepoor,bankedtounbanked,uneducatedtothespeciallyabled.Asaresult,thecompanyhasgained“In-Principle Authorization”fromtheReserveBankofIndia(RBI)andis amongthefewPaymentAggregators(PA)thatcanstill onboardnewmerchantsaccordingtothelatestRBI guidelines.

SabPaisa’spaymentsandcollectionsuiteiswhite-labeledto severalpublicandprivatebanks,includingBOI,BOB, IDFCFirst&IndianBank,andhasalreadyprocessedmore thanINR87.2billion.Itscommitmenttoinclusivityandan innovativeapproachtopaymentprocessinghasmade SabPaisaoneoftheleadingpaymentgateways.

ReadMoreFromTheEnterpriseWorld...

VIDEO INTERVIEW’S
Subscribe Subscribe to our newsletter now and stay informed! Join The Newsletter
| August 2023 54

Adobe InDesign Review

EstablishmentYear:1999

Founder:AldusCorporation

Headquarters:Indianapolis,Indiana,UnitedStates

No.ofEmployees(asof2022):26000+ Website:https://www.adobe.com/products/indesign.html

www.theenterpriseworld.com | 55

Overview

AdobeInDesignisapagelayoutdesigningsoftware anddesktoppublishingapplicationproducedby AdobeInc.Itcanbeusedtodesignstunningpersonal businesscardsandcreatecompanyposters,resumes, brochures,magazines,etc.Itistheultimatepage designappforanycreation.Itexportsdocumentsin Adobe'sPortableDocumentFormat(PDF).It supportsmultiplelanguagesanditwasthefirst nativeMacOSXpublishingsoftware.Adobe InDesignprovidesadvancedtypographywithOpen TypeFonts.Itslaterversionsintroducednewfile formats.

HistoryofAdobeInDesign

AdobeInDesignisthesuccessorofPageMaker, whichwasacquiredin1994bybuyingAldus.It receivedaboostinthemarketofdistributionthrough bundlingwithPhotoshop,Illustrator,andAcrobatin theCreativeSuite.AdobedevelopedInDesignCS3 (CreativeSuit3)asuniversalbinarysoftwarewhich iscompatiblewithnativeIntelandPowerPCMac machines.Adobewillbethefirstwithacomplete lineofversatileapplications.Itcametobethefirst DTPapplicationtosupportUnicodefortext processingwhereadvancedtransparencyfeatures wereused.

FeaturesofAdobeInDesign

AdobeInDesignhasspecificuseandpropertiesthat differentiateitfromothercompetitorsinthemarket. Itsuniquefeaturesprovideadistinctidentitytoit whichishelpfulforeverydesignerforflawlesswork. HereisthelistofuniquefeaturesofAdobeInDesign:

1.MasterPageFunction:InDesigncouldbea defaultsoftwareifanyprojectneedsamulti-page designpublication.Itprovidesamasterpage functionbyautomaticallyputtingpagesinserial numbers.Thisprocessallowsuserstoeditnumerous pagesinasingleedit.

2.ResizingContentinFrames:Resizingcontentis avitalpartofInDesign.Itcouldbebeneficialfor completingprojectsifthesizeofthecontentcanbe changedindependentlyoftheframesize.Adobe InDesignmakessurethatcontentmaintainsthe integrityofimagesandalterspublications appropriately

3.Interactivity:InDesigncaneasilydesignaform andexportitdirectlytoPDF.Itbecomeseasierto representdesignsthroughslideshow,e-books, animations,pdf,etc.

Therefore,thereisnoneedforanyotherspecific applicationtoconvertdocumentsindifferent formats.

4.ContentConveyor:Thecontentplacerand contentcollectorbotharecrucialpartsofInDesign. Acontentcollectortoolcaneasilyreplicatethe contentofanyshape,object,orimage.Itcollectsthe contentintothepanelandtheroleofthecontent placertoolistoestablishthecontentwithinthe severaldocuments.

5.Textframefitting:Adjustingtextinaparticular framecouldbeatoughjob.However,Adobe InDesignoffersflexibilitytoadjustthewidthand columnoptions.Withthehelpofthesefeatures,it becomeseasiertoeditandresizethecolumns,and marginsanytime.

CustomerReviews

AdobeInDesignprovidesdigitaldocumentslike flyers,posters,andothertypesofmediareportswith richgraphicsandimages.Herearethemostrecent customerreviewsofAdobeInDesign:

Ÿ Easeofcreatingprintablebooklets“Adobe InDesignisaperfectpickfordesigningand publishinglayouts.Ialmostusethissoftware dailyinmyworktopresentideascreatively.Itis bestsuitedfororganizingcontentandisusedto makemostprintanddigitalstuff.Integrates seamlesslywithAdobecreativesuite.”RuchikaSave(GraphicDesigner)

Ÿ TheGo-ToSoftwareforDesigningIntricate andComplexDocuments“AdobeInDesignis currentlybeingusedinourcompanytocreate and/orreceivedesignfilesforourclients'direct mailneeds,thismostlyincludesformsand envelopes.Wealsouseittocreatethecopy decksforthedirectmailwesendout.The softwareisonlyusedbyourMarketingand Lettershopdepartments.Thereasonwechoose AdobeInDesignoverotherproductsisbecause ofitscomplexityandstandardizationinthe industry.”-AllieEServer(Marketing OperationsManager)

| August 2023 56

ProsandConsofusing Adobe

Indesign

Likeeveryothersoftwaretool, AdobeInDesignhasitsprosandcons. Takealook:

RegardingAdobeInDesign

1.WhattypeofsoftwareisInDesign? InDesignisadesktoppublishingandpage layoutdesigningsoftwareapplicationthatis producedbyAdobeInc.Ithelpstocreate brochures,magazines,posters,etc.

2.WhatisthelatestversionofAdobe InDesign?

ThelatestversionofAdobeInDesignis Version18.3whichcametothemarketin April2023.Itprovidesfixesforstability, performanceissues,andfunctionalities.

3.IsAdobeInDesignfreetouse?

Itisnotcompletelyfree,however,Adobe InDesignprovidesa7-dayfreetrialinwhich youcanuseallfeaturesandupdatesofthe tool.

www.theenterpriseworld.com | 57
FAQs

STORIES TOLD WITH A NEW PERSPECTIVE!

Ifconveyedinanengagingmanner,goodstoriescandevelopintogreatones.AtThe EnterpriseWorld,weareonapursuittogivevoicetosomeoftheuntoldsuccessstories fromtheworldofbusiness.Ourproficientteamhastheknackforidentifyingsuccessful storiesandtransformingthemintocompellingstoriesthroughourprofessionalandartistic touch.This,combinedwithourprovenindustryexperience,makeourmagazines compellingandinsightful.

Inthesebusinessstories,wecoverclientsacrossvarioussectorssuchastechnology, consulting,finance,manufacturing,healthcare,etc.Theseincludeinspiringsuccessstories ofcompaniesaswellasbusinessleadersfromtheseverticals.FromNorth&South America,Europe,andMiddle-easttoAfricaandAPAC,weserveclientsacrosstheglobe. Theseclientsincludestartups,smallandmedium-sizedbusinesses(SMBs),aswellas largeconglomerates.

Wefocusonbuildingpositiveandlong-termrelationshipswithourclients.Toalignwith theclient'svisionandmission,wegiveahumantouchtoeverystorywepublish.Our teamprioritizesthepromotionofservicesandproductsofclientsthroughourreaderfriendlyplatform.Ourexperienceinstorytellinghelpsusconnectwiththefeatured leaders/companies,helpingthemachievesteadyorganicgrowthwithouthavingtoinvest toomuchtimeormoney.

Wealsokeepinmindouravidreaders.Throughtheseneatly-depictedbusinesssuccess stories,weaimtoinspiretheyoungergenerationtopursueentrepreneurshipandbusiness asalucrativecareeroption.Moreover,throughourexclusivesection'TheEnterprise Diary',weprovidereaderswiththemuch-necessarymarketinsightsandtrendsfromthe businessworld.

Keep reading our magazine to get inspired and stay up-to-date with everything business!

Follow Us On: w w w . t h e e n t e r p r i s e w o r l d . c o m

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.