Most Trusted Online Document Storage Companies in 2023

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From the Shacks of China to Conquering the World

W W W . T H E E N T E R P R I S E W O R L D . C O M | A M E R I C A S E D I T I O N | J U L Y 2 0 2 3
SECURE
STALWART OPTIMIZING A Digital ONLINE DOCUMENT MANAGEMENT AND
FILE SHARING SOFTWARE WITH CUSTOMIZED AND CONTEMPORARY SOLUTIONS
DANIA
BUCHANAN PRESIDENT BLOG How To Make A Banana Bread That Everyone Loves CASE STUDY Lenovo
Isle of Skye UPSHOT REVIEW Hootsuite SmartVault

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F r o m E d i t o r ’ s D e s k

Intoday'sdigitalage,onlinedocumentstoringplatformshavebecomeindispensabletools forbusinessesandindividualsalike.Theseplatformsofferasecureandconvenientway tostore,access,andshareimportantdocumentsandfiles.Gonearethedaysofphysical filecabinetsandtherisksoflosingormisplacingcrucialinformation.Onlinedocument storageprovidesacentralizedandorganizedsolution,enablingeasyretrievaland collaborationfromanywhere,atanytime.

Withrobustsecuritymeasuresinplace,theseplatformsensuredataprotectionandbackup, givingpeaceofmindtousers.Whetherforbusinessoperationsorpersonaluse,online documentstoringplatformshavebecomevitalinstreamliningworkflows,enhancing productivity,andsafeguardingvaluableinformationinanincreasinglydigitalworld.

FeaturingforTheEnterpriseWorld’sthisissueofMostTrustedOnlineDocumentStorage Companiesin2023arethestoriesofsuchcompaniesadvancingwithtechnologytoanew tomorrow

Forthecoverreadabout-

Elaboratingononesuchcompanywhichoffersbest-in-classcloud-basedservices,is SmartVault.Foundedin2008, istheeasiestandmostsecurewaytooptimize SmartVault howbusinessowners,staff,andclientsgather,store,share,andeSigndocumentsinthecloud —throughoneintegrateddocumentmanagementandclientportalsolution.Today,ithas earneditsspotwithmillionsofusersworldwide.

Thecompanystarteditsjourneywiththeideatomovedocument-relatedworkflowsintothe cloud,butitsoonshiftedgearsandbecomeafull-fledgedflexible,secure,andeasy-to-use platformthatallowsbusinessestoreducecosts,boostproductivity,improvestaffwell-being, anddeliverhigherlevelsofservicetocustomers.

SmartVaultsolvesmanychallengesthataccounting,tax,andfinancialserviceproviders commonlyfacewhenworkinginternallywithstaffandexternallywithclients.Thecompany developedSmartVaulttoaddressitsmostpressingneeds,anditcontinuestoadaptits productsandservicestostayvaluabletothesecorecustomers.

d i t o r ’ s D e s k

r o m E

F

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This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.

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Forthecoverreadabout-

Elaboratingononesuchcompanywhichoffersbest-in-classcloud-basedservices,is SmartVault.Foundedin2008,SmartVaultistheeasiestandmostsecurewaytooptimize howbusinessowners,staff,andclientsgather,store,share,andeSigndocumentsinthecloud —throughoneintegrateddocumentmanagementandclientportalsolution.Today,ithas earneditsspotwithmillionsofusersworldwide. Thecompanystarteditsjourneywiththeideatomovedocument-relatedworkflowsintothe cloud,butitsoonshiftedgearsandbecomeafull-fledgedflexible,secure,andeasy-to-use platformthatallowsbusinessestoreducecosts,boostproductivity,improvestaffwell-being, anddeliverhigherlevelsofservicetocustomers.

SmartVaultsolvesmanychallengesthataccounting,tax,andfinancialserviceproviders commonlyfacewhenworkinginternallywithstaffandexternallywithclients.Thecompany developedSmartVaulttoaddressitsmostpressingneeds,anditcontinuestoadaptits productsandservicestostayvaluabletothesecorecustomers.

L E A D E R S I N S P O T L I G H T

Buchanan 1 2

C O N T E N T S

Dania

Isle of Skye Lenovo From The Shacks Of China To Conquering The World

EASY 8-STEP GUIDE ON How To Make A Banana Bread That Everyone Loves

2 4

UPSHOT CASE STUDY

3 2

4 2 blog

4 6 review Hootsuite Review

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DataSecurityandstorageare crucialcomponentsforevery company.Beitthebigtech giantsorsmallandmedium-scale enterprises,whenitcomestodata,the primaryconcernisitsstorageand security.Oneofthemostconvenient andefficientmethodstostoreand securedataonlineisonthecloud.The innovationoffersmanybenefits includingaccessibility,usability,and mostimportantly,asenseofrelieffor everycompany

Elaboratingononesuchcompany whichoffersbest-in-classcloud-based services,isSmartVault.Foundedin 2008,SmartVaultistheeasiestandmost securewaytooptimizehowbusiness owners,staff,andclientsgather,store, share,andeSigndocumentsinthecloud —throughoneintegrateddocument managementandclientportalsolution. Today,ithasearneditsspotwith millionsofusersworldwide.

Thecompanystarteditsjourneywith theideatomovedocument-related workflowsintothecloud,butitsoon shiftedgearsandbecomeafull-fledged flexible,secure,andeasy-to-use platformthatallowsbusinessesto reducecosts,boostproductivity, improvestaffwell-being,anddeliver higherlevelsofservicetocustomers.

AnOverviewofSmartVaultFeatures andBenefits

SmartVaultprovidesadocument managementsystemandclientportal solutionthatstreamlineshow businessesworkandcollaboratewithits clients.

Simplifyhowyourbusinessworkswith documents:

• Centralizefilesandstreamline workflowsonahighlysecure platform

• Accessdocumentsanytime,

anywhere,andwithease

• Makeitmucheasiertocollaborate withclientsandcolleagues

Enablefilestorage,securefilesharing, andstreamlinedcollaboration:

• Accessfolders,files,and functionalityfromawebbrowser

• Integratetheaccountingand businessproductivityappsthatthe businesscountson

• Streamlinecollaborationand improvedocumentworkflows

Makeiteasierforcustomerstodo businesswithyou:

• Offerfreeandpassword-protected guestloginsforsecurefile exchange

• Giveclients24/7accesstoupload anddownloadfilesanytime, anywhere

• Customizeaportalwiththe company’slogoandcolorschemes

Promotesecuredocumentsharingand collaboration:

• Protectdocumentsintransitandat restwithbank-leveldata encryption

• Utilizepassword-protectedlinks forsecurefileuploadand download

• Controladvanceduserpermissions foronlyauthorizeduserstohave access

Seehowsimpleitistorequestand receivesignaturesfromclients:

• Streamlinemultiparty collaborationwhilemovingthe businessforwardatspeed

• Allowclientstosignformsand contractsfromtheirdesktops, laptops,ormobiledevices

• SenddocumentsforeSignature andreceivesigneddocuments backinthesamefolder

Simplifythewaybusinessesrequest, gather,andtrackdocuments:

• Sendeachclientalistofwhich documentsthebusinessneeds, withguidanceonhowtoshare them

• Createcustomizablerequestlist templatesthatcanbebulksent fromacentraldashboard

• Gainfullvisibilityintosubmission statusesandmanageallrequested documentsinoneplace

Driveefficiencythroughautomated documentworkflows:

• Makeitsimpletoscan,dragand drop,oruploadfilesfromany desktopormobiledevice

• Simplifyinformationcollection throughsmartdocumentrequest lists

• Batchprint,distributedocuments inbulk,androutefilestotheright folderautomatically

HurdlesintheRace

Cloudservicesarenotsomethingnew inthemarket;mostcompaniesare awareofthem.Whilemany organizationsareintegratingcloudbasedservices,othersareeither hesitantorindolenttousethem.

SomeofthechallengesSmartVault facedincludedfindingtherightfit withinitstargetmarket.Itconducted thoroughmarketresearchtoidentifyits idealcustomersandunderstandtheir specificneeds.

Thecompanyalsorecognizedthatitis partofafast-pacedandhighly competitivemarket,asmanyother documentmanagementandclient portalsolutionsareavailabletoits targetmarket.

Whileitscompetitorshavebuilt complexandcomplicatedsolutions, SmartVaultstandsoutbecauseits targetaudienceappreciateshowsimple andintuitiveitsproductistouse,and

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thatitssolutionsolvesmanyoftheir workflowchallenges.

RecognizingReal-TimeProblems, RisingwithPotentialSolutions

SmartVaultsolvesmanychallenges thataccounting,tax,andfinancial serviceproviderscommonlyfacewhen workinginternallywithstaffand externallywithclients.Thecompany developedSmartVaulttoaddressits mostpressingneeds,anditcontinues toadaptitsproductsandservicesto stayvaluabletothesecorecustomers.

SmartVault'scustomerswithinthe accounting,tax,andfinancialservices industries–andthroughoutother industrieslikehealthcare–arealso highly-regulated;theymusthavestrict datasecuritymeasuresinplaceto protecttheirbusinessandclients’data frommisuse.

SmartVault’sdocumentmanagement andclientportalisareliablesolution

tomanyoftheirchallenges;its productsavesthemtimeandmoney whilesimplifyingtheirdocumentrelatedworkflowsandhelpingthem complywithindustryregulationsfor datasecurity

Currently,over30,000business professionalscountonSmartVaultfor theirdocumentstorage,management, andsecuresharingneeds.Overtwo millionpeoplehaveusedSmartVault asasecurefile-sharingsoftware providertoshare,exchange,or collaborateondocumentstogether Over400milliondocumentshave beenstored,collaboratedon,and sharedinSmartVault.These whoppingnumbersarea representationofSmartVault'sbest-inclassofferingsandhardwork.

Customer-CentrictotheCore

SmartVaultcontinuesenhancingits producttoalignwithitscustomer’s needsasthemarketevolves,their

needschangeandnewcompetitors emerge.

Thecompanytakestheinitiativeto speaktoitscustomersandaskthemfor feedbackonnewfeaturesandits services,includingrunningbeta programsthatallowcustomerstotest newfeaturesandhaveadirectimpact onfutureproductenhancements.It prioritizestrulyunderstandinghowits customerswork.

Understandingthecustomerhelps SmartVaultcontinuetoinnovateits productinawaythat’llhelpthembe successfulintheirbusinesses.Italso hasstrongpartnershipswithother industry-leadingsoftwareproviders, likeIntuit,Microsoft,andDocuSign. Thesepartnershipsallowthemto integratedirectlywithothersoftware applicationsitscustomersrelyon.

SmartVaultalsohasastrongreputation amongitstargetaudience.Customers whorecognizethattheyneed

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SmartVaulttocreatepositiveclientand employeeexperiences,streamlined workflows,andincreasedprofitability quicklyreferSmartVaulttotheir networks.

RaisingtheBartoSetBenchmarks

SmartVaultisateamdrivenbyits customers’success.SmartVaultwas foundedtobeeasytoimplementand useforbusinesses,theirclients,and theirstaff.Itprovidesseveralgettingstartedguidesandon-demandtraining tooptimizeitscustomers’experiences.

Italsoprovidesserviceslike onboarding.Adedicated Customer Onboarding Manager createsa customizedplanbasedonthe organization’suniquesetofneeds.It partnerswithitscustomerstohelp ensuretheyhavetheproperworkflow, connectedapplications,andconfidence torolloutSmartVaultacrosstheir organizationandtheirclients.

ManyofSmartVault'snewcustomers havetriedsomeformofdocument managementthathasn’tquitemetall oftheirneeds.ItprovidesaSmartVault experttoworkwiththesecustomers andmigratetheirfilesoverto SmartVault.Italsoprovidesindividual andteamtrainingandaknowledge libraryofvideotutorialsandstep-bystepguides.

IntroducingtheNewFeatureCertifiedVault

Tomeetitstargetindustry’sevolving needs,SmartVaulthasdeveloped CertifiedVault.Thisnewfeature allowsbusinessestocreate,store,and manageauthoritativecopiesoftheir digitalassetsincompliancewithUCC 9-105.Anauthoritativecopyisthe digitalrecordofanoriginalandunique documentthatevidencesamonetary obligationandasecurityinterestin specificgoods.Beinganauthoritative copymeansthedocumenthasnotbeen alteredsinceitwassignedandvaulted.

SmartVault’sCertifiedVaultiscritical forindustrieslike finance, real estate, leasing, security, and more whichneed toprocesselectronicallysigned contracts,generateauthoritativecopies, andstoretheminaplacethat’s compliantwithlawsandregulations.

ARecordoftheLeader'sJourney

Aninstrumentalleader,Dania BuchananisthePresidentat SmartVault.Shepursuedher graduationinBAMarketingfrom TexasA&MUniversity-CorpusChristi. Shehasasuccessfultrackrecordof workinginthetechnologysector, holdingleadershippositionsinsmall andventure-backstartupsandlarge publiccompanies.

Daniastartedherjourneyin1999when shebecametheVicePresidentof MarketingatNetIQ,wheresheleda marketingteamresponsibleforglobal branddevelopment,corporate communication,anddemand

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generationstrategiesforsystems, security,andanalyticssolutions.She waspartoftheexecutiveteamthatled severallarge-scalemergers& acquisitions.

In2006,shewaspartofafour-person foundingteamthatlaunchedChatYat, Inc.(Yat),afreemobileinstant messagingservicewiththeeaseofuse ofSMS,butwithfeaturesthatletusers instantlychatwithfriends.Atitspeak, Yathadusersinmorethan60 countries.Inherroleas President/CEO,Danialedthebusiness development,marketing,pricing,and strategicpartnershipstrategy.Under herleadership,thecompany successfullyraisedaSeriesAroundof fundingandlaunchedtheproductin theSouthAfricanandUKmarkets, whereastrongambassadorandreferral programdrovetheprimaryadoption.

In2008,DaniajoinedSmartVaultas HeadofMarketing.Shewasoneofthe foundingmembersandledthe developmentofthecompany’sbrand andgo-to-marketstrategies.Duetoher principledworkethicandtop-notch performance,shewaspromotedto ChiefMarketingOfficeratSmartVault in2013beforebeingpromotedto Presidentin2020.She’sresponsible forsettingstrategiesandaligning businessoperationstoachieve sustainablebusinessgrowth.Dania’s goalsaretocreateaculturewhere employeescandotheirbestworkand products,andwherecustomerscanfind successandlong-termvalue.

DefiningaCultureofLibertyand Eccentricity

Daniaaimstocreateacompanyculture whereeveryoneissupportedandcan thrive.SmartVaultvaluesacultureof noegos,whereitsteamshowsupfor eachothermeaningfullyand authentically Thecompany's

leadershipencouragesteamsto experimentwithnewwaystosolve problemsandcontinuelife-long learning.

Thecompanycelebratesideasand newwaysofthinkingandisnot afraidtopivot.Theteamisunique becauseitshowsupeachdaywith thesamesharedpassionand purpose–it’snotjustsomethingfor saying,butsomethingitembodies intheworkitdoesandthe conversationsithaswithits customers.

DecodingtheTransitionsof EntrepreneurshipandLeadership

FromDania'sexperience,thethree mostimportantthingsastartup Founder/CEOneedstodoare:

1. managecashflow

2. buildaproductthatuserslove

3. buildacompanythat maximizestheopportunitythat yourproducthascreated

Daniaiscurrentlyleading SmartVault,whichisenteringits 15thyear!Withoveradecadeof experienceandaccomplishments, shecreditsSmartVault'ssuccessto buildingagreatproductfora specificmarket.Whenacompany candeeplyunderstanditspotential buyer’sneeds,onecanlineupits wholejourneybehindthat.It becomesthenorthstarthatrallies itsentireteambehinditscustomers’ successwithitsproductorservice.

Asaleader,Daniabelievesit’s importanttocommunicateyourwhy withpassionandpurpose.Many times,businessleadersfocuson whattheywanttoachieve,butin heropinion,thefoundationfora clearstrategicvisionfocusesonthe why–getthatright. "And your team and your investors will have a

better understanding of what guides you and ultimately your decisions," concludesDania.

Achievements,Learnings,and Transformations

Inacareerspanningthreedecades, Daniahasbeenfortunatetobeapartof someprettyseismicmovementsthat shapedthewaywelearnabout,try,and acquiretechnology.Manypeoplein techwilllikelyfindtheserelatable,and oneofhergreatestachievementsasa leaderhasbeentoembracetheseshifts asacontinuationofherlearning journey.Thetwoparadigmshiftsthat shehasfelthavehadmajorimpactson businessstrategy:

• Theearly2000s–thelaunchof Windows2000andthemassive riseofconsumersoftware, educationsoftware,and productivitysoftware.Everyone lookedatthepersonalcomputer channelsasaroutetomarketfor software.Shestartedhercareerat abuild-to-orderpersonalcomputer companyinAustin,TX,anditwas alltrialbyfire.Youdidn’tknow whatyoudidn’tknow,everything wasnew,andadvertisingstartedto shiftfromofflinetoonline channelswithdisruptorslike Broadcast.comandDoubleclick. Thiswastheearlydaysbefore GoogleAdwordstookover!Itwas extremelyformativetobepartof thechangesinmarketingstrategies duringthistimewhenadaptability waskeytosuccess.

• Theearly2010s–theSoftware-asa-ServicebusinessmodelforSMB customers.WhenSmartVault startedbackin2008,subscription servicesforSMBswererare. Remember,thiswaslessthana yearafterthe1stgeneration iPhonelaunched,andNetflixwas

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• justoutofthegatewiththeir streamingservice.Youhad subscriptionmodelsfor enterpriseswithleaderslike SalesforceandNetSuite,and youhadfree(atthetime)apps likeDropboxattheconsumer level.Butsubscriptionmodels forthelowendoftheB-to-B marketwereincrediblyrare. Andithasbeenincredibly rewardingandhasbeenoneof Dania'sgreatestachievements–herlife’swork-tohavecreated asuccessstorywiththis business.Shehasbeen incrediblygratefultohave workedwithsome exceptionallysmart,capable peoplewhodemonstratedreal gritalongthisjourney

TheTreasuresofDania'sLife

Overtheyears,bookshavedeeply impactedDaniainherpersonaland professionallife.Herfavoritesare dependentonwhatstageoflife she’sin,theseareafewstandouts:

• OutliersbyMalcolmGladwell. A fascinatingstudyofhigh achievers..

• DaringGreatlybyBrene’ Brown.Herstudyof vulnerabilityandits relationshiptocouragedeeply impactedDaniaasayoung leader

• AtomicHabitsbyJamesClear. Suchanactionablereadabout howsmallchangescanhavea bigimpact.

• TogetherisBetterbySimon Sinek.Daniafoundthe messagesandillustrationsin thislittlebookincredibly powerfulasareminderthatwe needeachothertosucceedand betrulyfulfilled.Shealsogave thisbookasaholidaygiftto herleadershipteamlastyear

ProfoundAdmiration

IfthereisonepersonDania admiresthemostinherlifeit's noneotherthanhermother.Sheisa survivor.Dania'sfatherservedasa NavypilotduringtheVietnamWar andwasshotdownoverthesea.He wasmissing-in-action(MIA)for overfiveyears.Whenthewar ended,hisstatuswaschangedto KIAorkilled-in-action.Thecrew wasneverfound.Shespentfive yearsraisingtwochildrennot knowingifherhusbandwasdead oralive,andunabletogetanswers fromthegovernment.Ittakes amazingstrengthandresiliencyto surviveandthriveinthose circumstances,andshediditwith bothtoughnessandgrace..

CustomersareCrucialand Comprehensive

Dania'afavoritequoteis, “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” -

Trulyinspiredbythisquoteand leadingbyexample,Daniaputsher customersattheheartofthe business,guidingalllevelsof decision-making.Sheishighly inspiredbySmartVault'severy customer.Thecustomersare largelyprofessionalaccountants andbookkeeperswhosetax preparation,payroll,audit,and bookkeepingservicessupport small-to-mediumsizedbusinesses. Theyhavedonethehardworkof developingdeepcompetenciesin accounting,butasbusinessowners themselves,theymustalsoacquire andonboardnewcustomers, managegrowthandretention,and hireandretainstaff–whichfor

theirprofessionisgettingincreasingly difficult.Now,theyarerequiredto adoptmoretech-firstworkflowsto supportdatasecurityandoperational efficiencyrequirements.Andmost don’thaveITstafftosupportthem.In Dania'sopinion,theyarethereal heroes.

Sheadds, "Customers are smart and busy. Be honest and communicate in all your engagements, and you’ll demonstrate respect for them and their time. If they expect a new feature and it’s delayed, tell them why and give them an adjusted date. If it’s costing them money, give them a reasonable concession. If you raise the price they pay you for your product or service, don’t veil the communication in nuance. Tell them why and give them plenty of notice so they can make an informed decision."

Dania'sViewonConstantVigilance

Asaleader,it’syourjobtodrive results.Todothis,youmustbeaware ofthreatsandrisksthatcanimpact yourbusiness.Inavigilant organization,theleadershavealigned priorities,andtheyhaveasystemin placetodriveaccountabilityacrossthe organization.Teamshaveclarity aroundthegoalsandwhatdefines successandworktogetheronthe initiativesthatcreatethemost opportunityforthebusiness..

Daniaconcludes, "In our growth journey at SmartVault, we’ve adopted the Entrepreneurial Operating System (EOS) framework, and it’s helped us get better at building our short- and long-term goals, communicating better with each other and our teams, and building a culture where accountability to results are waterfalled throughout the organization. It's helped us mature the organization as we enter the next phase of growth."

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Scotland’sIsleofSkyeisaplacestraightoutofa fantasybook.Andno,it’snotbecausesomeGame ofThronesepisodeswereshotthere.Thecharmof theislandcomesfromitsmesmerizingseashores, lushfields,fairypools,mountainpeaks,andfishing villagesthatcaptivateyourattentionalmost instantaneously.AsyoucrossthebridgetotheIsle ofSkye,nomatterwhereyoureyesgo,allyouwill seeisSkyebaskinginitsglory.

Scotlandishometomanyislands.Despitethat, Skyeisanotchabovethemall.Sowhatisitthat makesthisIslandsopopular?Whydomorethan 60,000touristsvisititeveryyear?What’sso specialaboutit?Letusspillitallforyou.

However,onethingmustbesaidbeforewebegin: ItisunderstandableifyoufeeltheFOMOafter readingthisarticle.SkyeisTHATbeautiful.Don’t worry,thiswillonlyhelpyouplanyourtripbetter whenallissaidanddone.

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ThefirststepaftersettlinginyourhotelinIsleof Skyeismakingato-dolistofthingsyouaregoing todoandplacesyou’regoingtovisitonyourtrip. Whatarethosethings?Here’salistforyou:

1. Fairy Pools

TheSkyeishometomanyhistoriccastles. WhiletheDunveganCastle&Gardenisa popularchoiceamongtourists,theother castlessuchasArmadale,Duntulum,and Dunscaitharealsoworthavisit.

4. 4.

Old Man of Storr

Thisisoneofthemostpicturesquelandscapes oftheSkye.ThegrassymountainofStorrcan bereachedfromthetownofPortreewithahike thatwillultimatelyleadyoutowardscenic viewsofthewaterandeverythingelsethat surroundsit.

Fairypoolsareoneof,ifnotthemostrenowned attractionsoftheSkye.Residedbetweenpeaky mountainsandruggedrocks,thepoolwateris asclearasitcanget.Onecantakepicturesofit, swiminit(bravechoice),orevengoforan adventuroushikearoundthem.Notjustthat, luckyonesmightevenspotanimalslikered deer,rabbits,andsheep.

3. Distilleries

Scottishwhiskeyisaphenomenon knownallovertheworld.Oneof themajordistilleryonIsleofSkye isTalisker,ahighlyregardedbrand amongwhiskeyconnoisseurs.If youwanttogetacloserlookat howtheirwhiskeyismade,orjust getageneralidea,thenTalisker Distilleryistheplacetobe.

5. The Magical Fairy Glen

ThehiddengemofSkye,Fairy Glenisaminiaturelandscapethat blendsmanyponds,waterfalls, lavishfields,androckyformations together.Onenotableplaceonthe GlenisontopofCastleEwan, whereyoucanwitnessandcapture manymagicalviewsoftheSkye.

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ThecityofElgolisanunderrated placeidealforthoselookingfor beautifulcoastalscenes.Inadditionto thescenery,onecanalsopotentially spotsomewildcreaturesminding theirbusinessalongthecoastsoron thegreenfields.

7. Quiraing

ThepathtoQuiraingisfilledwithScotland’s mostvisuallystunninglandscapes.Those feelingadventurouscanoptfora6.8kmwalk thatendsatthecarpark,thesamepointwhere youstartyourwalkingjourney

Moreoftenthannot, you’llspotananimal roamingontheSkye.For thoselookingtodelve deeperintothewildlife scene,theislandoffers variouswildlifetoursor boattripsdesigned specificallyforthis purposeofcateringto wildlifeenthusiasts.

NeistPointisafamous lighthousethatwas abandonedyearsago.Ifyou don’tmindthesteepwalk leadingtoit,youcanwitness thespectacularviewsofsea dolphinsandsharks,tallcliffs, andasunsetthatwillmake yourday

Afteradayfilledwithhikes, walks,andwhatnot,it’stimeto relax.Andonewaytodothatis byvisitingthelocalpubsfora chilltime.Ifyouarelookingfor newsongsforyourplaylist,the pubswilltreatyoutoScottish music,aperfectwaytoendyour hecticday.

Visit Local Pubs 4. 10. 10.
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BesttimetovisittheIsleofSkye

Asthemajorityofpeopleacrosstheglobegearuptovisittheisland,thetouristnumbersreach‘Skyehigh’inJulyand August.Ifyouarelookingtoavoidcrowds(andgeteasyparking),thenwe’dsuggestvisitingtheSkyesomewherebetween AprilandJune.

However,whentovisittheIsleofSkyealsocomesdowntoyourweatherpreferences.Here’swhy:Ifyoulikesomewhat warmerweather,thenJulyandAugustarethemonthsforyou.Ifyoulikeyourweatherchilly,thenthemonthsofAprilto JunearewhenyoushouldplanyourvisittoSkye.

HowtogettotheIsleofSkye?

OneofthemostconvenientwaystogettoSkyeisviatours,andthere’soneadvantagetoit—itwilltakeyouthroughvarious cornersofthebeautifulisland.However,youcanalsogettoSkyebypublictransportorcar.Thereisnotrainserviceonthe Skyeandbecauseofthat,yourjourneywillhavetobeacombinationofTrainplusBusorTaxibeforeyoufinallyreachthe Skye.

SkyeistheLimit

Despitethesaying,thebeautyoftheIsleofSkyeislimitless.Theislandiseveryphotographer’sdreamwiththekindof visualitproduces.Evenforthosenotintophotography,thereareplentyofthingseveryonecanenjoythatdonotrequirea camera.FromhistoriccastlesandotherworldlylandscapestoScottishwhiskeyandlocalculture,nowonderSkyeistheace ofScotland.

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1984 Lenovowasofficiallyfounded.Onthesameday,itgottheChinesegovernment’sapproval.

Lenovo’sorganizationalstructurewasestablishedjustaftertheChineseNewYear.Inthesame year,LenovostartedmanufacturingitspersonalcomputersunderthebrandnameThinkPad.

1994

1985

LenovowasknownasLegendatthetime.Thisyear,thecompanybecamepubliclytradedaftera $30mmillionUSDHongKongIPO.ManyanalystshadpositivethoughtsonLenovobeforethe IPO.Onthefirsttradingday,thecompanystockpricehitahighofHK$2.07andclosedinon HK$2.00.

LenovousedtheearningsfromthisofferingtofinanceitssalesofficesinEurope,NorthAmerica, andAustraliatoexpanditspresenceandmakeitsproductionanddevelopmentbetter.Inaddition, theofferingswerealsousedtoincreasethecompany’sworkingcapital.

Forthefirsttime,thecompanybecamethemarketshareleaderinChina.Becomingamarketleader inthesameyear,thecompanystartedsellingitsownlaptops.

2000

1996

ALenovocomputer,Tianxi,wasreleasedin1998.Itwasdesignedtomakecomputeraccesseasy forinexperiencedChineseconsumersalongwithaccesstotheinternet.Theinternetaccessfeature wasenhancedbyabuttonthatinstantlyconnecteduserstotheinternetbyopeningthewebbrowser.

TheTianxiwasco-brandedwithChinaTelecomandcamewithoneyearofInternetservice.The Tianxicametolifeafteranintensive2yearsofresearchanddevelopment.Itsvisualswerepastelcolored,ithadashell-shapedcaseandaseven-portUSBhubunderitsscreen.ItwasthebestsellingcomputerinChina’shistorywithmorethan1,000,000unitsinthisyearalone.

In2000,thecompanyalsointroduceditsThinkPadline-upoflaptops.

LenovoacquiresIBM’sPCdivision,whichalsoincludesThinkPad.Thiswasamovethathelped LenovoestablishitselfasamajorplayerintheglobalPCmarketandhelpedthecompany expanditsreachoutsideofChina.

2005

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2006

LenovorelocatesitsheadquartersfromBeijingtoNewYork.AfterarestructuringthatfollowedLenovo’s IBMpurchase,thecompanywasthethirdlargestmanufacturernexttoDellandHewlett-Packard.

InMarch2006,thecompanyannounceditsplanstoshiftitsheadquarterstoRaleigh.Thecompanywas alsocuttingjobsof5%ofitsemployees,whichisaround21,000people.

Lenovosolditssmartphoneandtabletdivisionin2008for$100millionUSDtofocuson personalcomputersandlaterpaid$200millionUSDtobuyitbackinNovember2009.

Themobiledivisionwasalreadyranked3rdinunitshareinChina.

Thisyear,LenovoTechnologysponsoredthe2006OlympicWinterGamesheldinItaly’sTorino,with 5,000desktopPCs,350servers,and1000notebookcomputerssupplied. LaunchedthefirstLenovo-brandedPCsworldwide. 2009

2010

Thecompanyintroducesitsfirstsmartphone,LePhone.

Asofthisyear,LeGardenhadover1,000availableprogramsfortheLePhone.Similarly,LeGardenhad 2,774individualdevelopersand542developercompaniesasmembers.

LenovojoinshandswithJapaneseelectronicsfirmNECtoproducepersonalcomputers.The companiesagreedtoestablishanewcompanycalledLenovoNECHoldingstoberegisteredin theNetherlands,saidastatement.

LenovoinvestsCN¥100millioninseedfundingdedicatedtomobileapplicationdevelopment foritsLeGardenonlineappstore. 2011

NECgets$175millionUSDinLenovostock.ItwasplannedthatLenovo’sstockwouldbea 51%stakeintheventure,andNECwouldhave49%,withtheformerhavingafive-yearoption toextenditsstake.

2012

Lenovoannouncesaninvestmentof$793millionUSDintheconstructionofamobilephone manufacturingandR&DfacilityinWuhan,Hubei.Inthesameyear,thecompanybecamethe largestsmartphonevendorinmainlandChina. 2013

LenovobecomesthenumberonePCCompanyandranks329intheFortune500listoftheworld’slargest companies.Later,thecompanyacquiresCCE,oneofthetopconsumerelectroniccompaniesinBrazil. Furthermore,Lenovobecomestheworld’s#3smartphonecompany

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www.theenterpriseworld.com | 35

2014

Lenovopurchasesmobiletechnology-relatedpatentsfromNECinApril2014.Later,thecompany purchasesIBM’sline-upofx86-basedserversalongwithIBMSystemxandIBMBladeCenter.

LenovorevealsitsnewlogoinBeijingwithaslogan-InnovationNeverStandsStill.Inthesameyear, thecompanysellsits100millionthThinkPadandalsobecamethenumber1PCmakerglobally

2015

LenovopartnersupwithFujitsu,andtheDevelopmentBankofJapan(DBJ)toformajointventure, whereFujitsusold51%ofitsstaketoLenovoandDBJacquireda5%stake.

LenovoandNetApppartnerupandannounceastrategicpartnershipandjointventureinChina.Asapart ofthedeal,Lenovostartstwonewstoragesystemlines,DM-Series,andDE-Serieswithacombination ofLenovohardwareandNetAppsoftware.Inthesameyear,Lenovobecamethelargestproviderofthe TOP500supercomputersglobally

2020

2018

LenovobecameapreferreddatacenterinnovationproviderforDreamWorksAnimationbeginningwith TrollsWorldTour

LenovofilesanapplicationtoissueChinesedepositoryreceipts,representingrecentlyissued ordinaryshares,tothenlistthemonShanghaiStickExchange’sScienceandTechnology InnovationBoard.

OnthesamedayofgettingacceptedbytheShanghaiStockExchange,Lenovowithdrewits applicationtolistontheexchangewiththereasonofthepossibilityofthevalidityoffinancial informationinitsprospectuslapsing.

2021

Lenovocontinuestoimproveitsprofitabilityalongwithitsrevenuefigures.

2020 2016
| July 2023 36

ForThoseWhoDo

Thecampaign,onthethemeof“ForThoseWhoDo”was publishedinNovember2011.Theadsdeliveredthemessage perfectlywiththevarietyofphotosandvideos.

DifferentisBetter

Theadcampaignhighlighted Lenovo’sdesignsandinnovation.It shedlightontheuniquenessoftheir productscomparedtotheir competitors.

| July 2023 38

ClaimYourVoice

Thecampaignshowcasesfemalegamers'negativereal-lifeexperiencesandthegamingcommunity'sbiasestowardthem.It highlightshowwomenchangetheirvoicesorhidetheirgendertoavoidharassmentandothernegativeexperiences. Additionally,thecampaignunderlinestheneedtocreateasafeandthrivingenvironmentforwomeningaming.

Conclusion

Lenovoisknownforits innovativeproductsat relativelyeconomicalprices thatareworthrelyingon.The brandiscontinuously empoweringpeoplealloverthe worldwithitsdiverseproducts, leadingeveryonetowarda betterfuturewithitssmart technologythatisalso sustainableinthelongterm.

www.theenterpriseworld.com | 39

How To Make A Banana Bread That Everyone Loves

| July 2023 42
EASY 8-STEP GUIDE ON

Bananasareoneoftheeasily availablefruitsinthemarkettoday. WhiletherearecountlessBanana dishespeoplemake,onedish,in particular,hasgainedalotof popularitysincethepandemic,and thatdishis-BananaBread.

Thedishismadeusingmashed bananas.Sincebananasarenaturally highinhealthysugars,thefruit transfersitssweetnessontothe bread.Additionally,Bananasalso containloadsofpotassiumand VitaminB6.Acombinationofthese healthyingredientsmakesBanana Breadoneofthehealthierbreadyou canbaketoday

Althoughitmightsoundcomplicated tosome,itisquiteeasytomakea Bananabread,andyoujustneedto followsomesimplesteps.So,if you’researchingforhowtomakea Bananabreaddrool-worthy,youhave landedattherightplace.Let’sget started!

IngredientsRequiredtoMakea BananaBread

Hereisthelistofthingsthatyouwill needtolearnhowtomakeabanana bread:

Ÿ 3ripebananas,mashed

Ÿ 1/3cupmeltedbutter

Ÿ 1teaspoonbakingsoda

Ÿ Pinchofsalt

Ÿ 3/4cupsugar

Ÿ 1largeegg,beaten

Ÿ 1teaspoonvanillaextract

Ÿ 11/2cupsall-purposeflour

Ÿ Additionalwalnuts,semisweet chocolatechips,orcoarsesugar, optional

The8-stepGuidetoMakingaDelicious BananaBread

Step1:

Preheattheovento350°F(175°C). Greasea9x5inchloafpanwithcooking sprayorbutter.

Step2:

Inalargemixingbowl,combinethe mashedbananasandmeltedbutter.

Step3: Addbakingsodaandsalt,andstirto combine.

Step4: Mixinsugar,beatenegg,andvanilla extract.Stiruntilwellcombined.

Step5:

Graduallyaddtheflourtothemixture, stirringuntiljustcombined.Becareful nottoittoomuch,asthiscanmakethe breadtough.

Step6:

Pourthebatterintothepreparedloaf pan,andsmooththetopwithaspatula.

Step7:

Bakefor50-60minutes,oruntila toothpickinsertedintothecenterofthe breadcomesoutclean.

Step8:

Letthebananabreadcoolinthepanfor about10minutesbeforeremovingit andplacingitonawireracktocool completely.

| July 2023 44

AnyHealthBenefitsofBananaBread?

WhilethemajorityoftraditionalBanana Breadsarehighincarbs,fat,andadded sugar,therearehealthierwaystomakea BananaBread.Itisimportanttoknowthat thementalandphysicalbenefitsofBanana Breadareallrelativetotheingredientsyou use.Intheend,thedishisstillclosertoa dessertthanahealthysalad.

HerearesomeofthebenefitsofBanana Bread:

1.High-Protein

Bananasnaturallyhaveahigh-proteinvalue. Proteinhelpsinthegrowth,recovery,and repairingthemuscles.Additionally,italso helpsstabilizebloodsugarlevels.

2.Fiber-Rich

BananasareahugesourceofFiber The benefitsofFiberincludeahealthierheart. Accordingtoastudy,high-fiberfoodslike bananascandecreasetheriskofheart disease.ThisincludesCardiovascular Disease(CVD)andcoronaryheartdisease (CHD).Additionally,Fiberalsoimproves digestivehealth.

3.Energy-Booster

ConsumptionofBananaBreadcantakeyour energytoanotherlevel,thankstowhole

grainorwhiteflour.Inadditiontothat,it alsoprovidesyouwithanumberof vitaminsandminerals.Higherenergylevels willleadtobetterperformanceindaily tasks.

SearchingHowtoMakeaBananaBread, ft.NoInternet

TheworldwasyettodiscovertheInternet intheearlytomid-1900s.It’snosurprisecookingbookswereoneofthemainsources offindinggoodrecipes.Ifyoulookatthe cookbooksfromthatera,youcanfind BananaBreadmakingregularappearances. Accordingtosomefoodhistorians,Banana Breadwasanaftereffectofhousewivesnot wantingtothrowawaytheextra-ripe Bananasfromtheirkitchen.

Today,thereisn’tonedefinitiveanswer whenpeopleaskhowtomakeaBanana Bread,aspeoplearoundtheglobehave createdtheirownrecipesthatsuittheirtaste buds.Havingsaidthat,weenjoyedgoing bananastryingtoanswerthatquestion.

45

PRODUCT REVIEW

Hootsuite Review

Founder: Ryan Holmes, Dario Meli, David Tedman

Establishment Year: 2008

Headquarters: 5 East 8th Avenue Vancouver, V5T 1R6

Canada

No. of Employees: 1300+

Website: www.hootsuite.com

| July 2023 46

Hootsuite is a social media companion trusted by over 22 million users globally. The platform helps improve the areas of social media marketing, commerce, and customer care of brands and organizations. Here's how it works: Using integrated tools from Hootsuite's dashboard, you can schedule across a range of popular social networks, manage organic and paid content, track customer conversions, and gain real-time insights that help you make crucial decisions.

As a leading social media software with more than 200k paid accounts, the expertise of Hootsuite range from social media management, social insights, employee advocacy, social selling, and social customer care, to helping businesses build trustworthy relationships with their audience. Additionally, Hootsuite Academy, its widely popular E-Learning platform educates people and organizations about social power through its courses.

www.theenterpriseworld.com | 47

CompanyHistory

Notmanytoolscouldmanagemultiplesocialmedianetworksin2008.Noticingthisissue facedbypeoplearoundtheglobe,RyanHolmes,withDarioMeliandDavidTedman,founded Hootsuiteinthesameyear.Atthelaunch,thetoolwascalledBrightKit,andtheresponsesit receivedwerenothingbutpositive.

In2009,thenameofBrightKitchangedtowhatwenowknowasHootsuite,courtesyofMatt Nathan'ssuggestion,whowona$500prizeforit.Soonenough,thecompanyexpandedits horizonswithsupportforFacebookandLinkedInandincorporatedTwitterlists.

Attheendof2009inDecember,Hootsuitewasofficiallylaunchedasanindependent company,asitseparatedfrominvokemedia.

By2012,HootsuitewasvaluedataroundUS$200millionandstartedfurtherexpansionsby acquiringcompetitorssuchasSeesmic,acustomerrelationshipmanagementsystem.Moving forward,HootsuitealsoacquiredAdEspresso,adigitaladvertisementmanager,andLiftMetrix, afront-runningsocialmediaanalyticscompany.

Today,HootsuitecontinuestopushtheboundariesofSocialMediawithitsProductsand ServiceIndustryforward,witharound16millionusersgloballyinover175countries.

HootsuiteFeatures:

ThefeaturesofHootsuitearespread acrossvariouscategories.Herearethose categories:

1.Publishing:Fromasingledashboard, easilyplan,create,schedule,andpublish thecontentforallyourplatforms.

2.Engagement:Areliablemedia engagementtoolthatallowsyouto accessallyournetworkandapps together.Itincludesmessageinbox, automation,listeningstreams,autoresponder,andassignmenttags,among otherfeaturesforastress-freeworking process.

3.Advertising:BeitFacebook, Instagram,orLinkedIn,theadvertising

toolsallowyoutomanageyourpaid andorganiccontentfromasingleplace withoutanyhassle.Furthermore,you canpublish,analyze,manage,and makeareportonadsfromthe dashboard.

4.SocialListening:Easilymonitor trendsandbeonthelookoutforwhat peoplearesayingaboutyourbrand. Additionally,keepupwithyour competitionbymonitoringthem.

5.Integration: Hootsuiteenablesyoutomanageall yoursocialmediamarketingcontent anddatainoneplace.Thefeatures includelinkingyoursocialmedia networks,trackingGooglereviews, andintegratingyourCRMdatainto yourdashboard.

6.Analytics:

Togetmoreengagementand followers,thegameofanalyticsis key WithHootsuite'sanalytics feature,youcangetreportsthatshow youtheidealtimetopostbasedon whenyouraudienceismostactive. Moreover,itcanhelpyouextendyour reach,buildawareness,andincrease engagementwhichcouldpositively impactsales.

7.OwlyWriterAI:

AItoolscouldefficientlyimprove yoursocialmediaexperience. OwlyWriterisoneofthosetools,asit makessocialmediapostingabreeze. ThisAItoolcanbeusedtoquickly generatecaptionsforanysocial medianetwork,helpingyousave time.

| July 2023 48

HowmuchdoesitCost?

Therearefourdifferent categoriesofHootsuite,allwith differentprices.Whilethereare freetrialsavailable,herearethe plansifyouarelookingto becomeapaidmember.

1.ProfessionalPlan: $99.00/month

For:Entrepreneurs,small businessowners,etc.whowant toextractthemostoutofsocial media.

FAQs-

Ÿ HowDoIUseHootsuite?

Answer:

Step1:Createanaccount

Step2:ChooseaSuitablePlan

2.TeamPlan: $249.00/month

For:MarketingTeamswho arelookingtotaketheir socialmediacollaboration toanotherlevel.

3.BusinessPlan:Startsat $739.00/month

For:Businessesand agencieslookingtobuild theirbrand,increasetheir followerbase,andmanage socialmediaefficiently.

4.EnterprisePlan: Thepriceforthis sectioniscustomized, andasaresult,not revealed.Toknow more,contact Hootsuite.

For:Huge Organizationsand Companieswith multiplesocialmedia teamsprioritize workflowandsecurity.

*T&CApply

CustomerTestimonials

1.“Hootsuitehashelpedusreachmorepeople organically,faster-thankstoaudience targeting.”-Jessica

Step3:Signup,andlinkyoursocial mediaprofilestothedashboardtotrack yourperformance

Ÿ HowdoIrequestaHootsuite Demo?

Answer:Simplyclickonthislinkhttps://www.hootsuite.com/request-demo

Ÿ WherecanIgetaHootsuite Enterprisequote?

Answer:Togetthedetailsaboutthe enterprisequotegohere: https://www.hootsuite.com/plans/enterpri se

2.“Hootsuiteisgreatifyou'reresponsiblefor marketing,butyourdaysareoftentakenout ofyourcontrolbyclientneedsorrequestson yourtime.Itletsyouorganizeyourtimefor theworkthatbuildstomorrow'sbusiness.”Ewan

3.“Asanewbrandenteringacrowded marketplace,Hootsuitehasbecomeacritical partnerinhow,when,andwherewe strategicallyimplementourcommunications outreach.Wecouldnotdowhatwedowithout Hootsuiteonoursideandmakingefficientuse ofoursocialmarketingresources.”-Daniella

4.“Theprogramhelpsmeschedulepostsin advance,orontheweekendorholidaywhenI needtopostbutamnotworking.”-Courtney

www.theenterpriseworld.com | 49
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