Most Trusted Portfolio Management Solution Providers

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W W W . T H E E N T E R P R I S E W O R L D . C O M | E M E A E D I T I O N | J U L Y 2 0 2 3 ROCCO PELLEGRINELLI | CEO 7TypesofYogasanato StartYourYogaJourney U pshot CaseStudy How CK Made the Maximum out of Minimalism To Read More : Trendrating Delivering Superior Portfolio Management Technology To Better Navigate The New Market Regime Blog Biggest Business Challenges Growing Companies Face The 20 HubSpot Product Review Trendrating For MOST TRUSTED PORTFOLIO Management Solution Providers

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F r o m E d i t o r ’ s D e s k

Portfoliomanagementplatformshavebecomeintegraltoolsforbusinessesand individualsseekingefficientmanagementandoversightoftheirinvestments.These platformsofferacentralizedanduser-friendlyinterfacethatallowsuserstotrack, analyze,andoptimizetheirportfolios.Withtheincreasingcomplexityofinvestment optionsandtheneedforinformeddecision-making,portfoliomanagementplatforms providereal-timeinsights,performancemonitoring,andriskassessmenttools. Theyenableuserstodiversifytheirinvestments,setgoals,andmonitorprogresstowards achievingthem.Byprovidingaholisticviewofinvestmentsandfacilitatingdata-driven decision-making,theseplatformsempowerinvestorstomakeinformedchoices,maximize returns,andmitigaterisksinanever-evolvingfinanciallandscape.

FeaturingforTheEnterpriseWorld’sthisissueofMostTrustedPortfolioManagement SolutionProvidersarethestoriesofsuchcompaniesmovingforwardwithtechnology.

Forthecoverreadabout

Trendrating-

RoccoPellegrinelli,FounderandCEOofthecompanysays-

“Oursolutioncanbeeasilyintegratedinmostinvestmentdecisionprocesses, discretionary aswellassystematic.Themostcommonusecasesarerankingandvalidationof investmentideas,identifyingnewopportunities,spottingnewrisksviaalerts,portfolio managementandriskreduction,sectorrotation,developmentofstrategies,model portfolios,andindices.Theinsightsproducedareusuallyavaluablecomplementtothe existinginformationframework.Butitisinterestingtoseethattheuseofoursolutionhas experiencedastrongincreaseacrossourcustomersbaseasweenteredthenewmarket cycle.”

d i t o r ’ s D e s k

r o m E

F
Shalmali W.

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Forthecover

Trendrating-

read

about

RoccoPellegrinelli,FounderandCEOofthecompanysays-

“Oursolutioncanbeeasilyintegratedinmostinvestmentdecision processes, discretionaryaswellassystematic.Themostcommonusecases arerankingandvalidationofinvestmentideas,identifyingnew opportunities,spottingnewrisksviaalerts,portfoliomanagementandrisk reduction,sectorrotation,developmentofstrategies,modelportfolios,and indices.Theinsightsproducedareusuallyavaluablecomplementtothe existinginformationframework.Butitisinterestingtoseethattheuseof oursolutionhasexperiencedastrongincreaseacrossourcustomersbaseas weenteredthenewmarketcycle.”

L E A D E R S I N S P O T L I G H T

C O N T E N T S Trendrating 12
Isle of Skye 24 upshot 7 Types of Yogasana to Start Your Yoga Journey 50 Blog 34 cASE STUDY Calvien Clain The 20 Biggest Business Challenges Growing Companies Face 44 Article HubSpot 56 Reivew
Delivering Superior Portfolio Management Technology To Better Navigate
Cover Story | July 2023 12
Trendrating
The New Market Regime

Management Navigate

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Cover Story

TheOpportunitiesForSmartInvestorsinTheNewRegime

Asthenewmarketcycleisimposingareassessmentoftraditionalstrategiesandraisesthebartodeliverperformanceforthe professionalportfoliomanagementindustry,weaskedtheopinionofRoccoPellegrinelli,founder&CEOofTrendrating,an innovativewealthtechfirmprovidingadvancedanalyticsandsophisticatedtoolsforportfoliomanagementtomorethan200 premierclientsonaglobalscale.

Whataretheimplicationsofwhattheexpertdefinedasanewregime?

Historycanbeofguidancehere.Afteryearsofbullmarketanewcycleoflowreturnusuallylastafewyears.Somestatistics canofferanideaofwhatwecanexpect.

Thenewregimestartedin2022andisheretostayforatimelongenoughtoforceprofoundchangesintheinvestment managementprocesses.Alowreturncycleonindicescanstillofferabroadperformancedispersionacrossstocks,andafast rotationofsectors.Profitingfromtheperformancedispersionistheonlywaytodeliverperformanceacrosstheupsand downsofthiscycle.Itisreasonabletoexpectanoutflowfrompassivestrategiesandindex-linkedproducts,asthereturn frompopularbenchmarkscanprovedisappointing.Activestrategiesarewellpositionedtorewardinvestorsifwell conceivedandactivemanagerswillexperiencegrowinginflows.

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Cover Story | July 2023 16

Howinvestorscanadjusttothenew cycle?

Anewperspectiveisrequired.The startingpointistoacknowledgethe changedscenarioandrealizethat conventionaldata,toolsandstrategies thatworkedinabullmarketwillprove mediocreinthenewregime.Nextis directingthefocusonprofitingfrom theperformancedispersionand selectivelyusinganalytics,insightsand technologyspecificallydesignedto exploitthedispersion.Itiscriticalto evolvetheinformationframework incorporatingmoresophisticatedand effectivedataandsystems thatcan helptonavigatetheupsanddowns withmorereliability Thequalityofthe dataandtoolsinevitablyimpactsthe qualityofthedecisionmaking.Butin ordertoselectthebestsolutionsa pragmatic,disciplined historical testing ismandatory Thegoodnewsis thatthemarketoffersavarietyof

advanced,newgenerationplatforms thatcangeneratealphainatransparent, measurableway,easytotestand validate.Inthenewcycleportfolio managerscanleveragetheirknowledge andskillswithleading-edgeanalytics andtools andmaximizetheiractive managementperformance.

Someobserverssaythatthe dispersionisincreasing.Isittrue?

Theperformancedispersionismore extremethaninthepast.Pricetrends aretheresultofthecombinedimpact ofbuyersandsellersforanyspecific stock.Iftheaggregatedmoneyflow frombuyersexceedstheoutflowfrom sellersonaconsistentbasisthenabull trendisproduced.Abearphase happenswhenthebalanceisweighted onthesellersside.Buthowinvestors decidetobuyortosell?Understanding thisiscritical.Someinvestorscanbe guidedbyfundamentalanalysis.This

wasakeydriverofthepast.Todaythe worldismorecomplex.Investorscan beinfluencedbyavarietyof motivationsincludingsocialmedia influence,rapidshiftsinsentiment,fast changingeconomicchanges.Thebig poolsofmoneycontrolledbylarge playersassovereignfundscandecide tochangetheallocationonthebasisof ESGandotherinvestmentpolicy considerations.Andagrowingarmyof momentumplayerscreateandfuel trendsupanddown.Soattheend trendsaretheresultofthecombination ofseveralforcesatworkatthesame time,wheretraditionalfundamental valuationsmayhaveadecreasing impact.

Itisimpossibletoanalyzeallthe factorsinfluencingpricedevelopments andtoassesswhatarethemost relevant,butitispossibletoanalyze andvalidatepricetrends.Thereforeit isadvisabletoaddalayeroftrend

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assessmenttoanyinvestmentdecision process,asasound,logicalsanity check.tworksbothways,tovalidate investmentideasaswellastospotnew risks.

WhatistheTrendrating proposition?

Overtheyearswedevelopedadvanced analyticsandinnovativetoolsto supportabroadrangeofcriticaltasks. Ourmissionistohelpourclientsto manageafewkeychallenges.

First.Inordertoprofitfromdispersion itisimportanttoaccessthedispersion statisticsacrossmarketsandsectors andtomonitoranyevolutionand rotation.Hereweofferdispersion analyticstosupportthecomparisonof opportunitiesandrisksindifferent investmentuniverses.

Second.Effectiveriskcontrolacross portfoliosrequiresenhancedanalytics inthenewmarketcycle.Conventional dataandtoolsexposedtheirlimitsin 2022,producinglossesonmany portfolios.Trendratingdevelopedan AI-driven,multi-factormodelto assessanddiscriminatemediumterm pricetrendsacross17,000securities. Weintroducedthe“ratingoftrends”,a newmetricdesignedtoaddafactual, pragmaticriskcontrolperspective.As ourmodelprovidesaratingonany stock,itispossibletocalculatearating foranyportfolio,andtomeasurethe aggregatedexposuretofalling securities.Alowportfoliorating indicatedanexcessiveweightinstocks inabearphase,andthereforeahigh riskofunderperformance.The additional“trendrisk“metricsthatwe offerenableamorerigorousand informedriskmanagement.

Third.Pickingthewinnersinany investmentuniverseisevenmore difficultinthenewregime,withmore frequentandextendedupsanddowns.

Ourmodelcanhelptorankand validateinvestmentideas,addingan elementofobjectivetrendquality valuation.Combininggood fundamentalswithaconfirmedpositive priceactionisgoodpractice.Checking moreboxescanmakethedifference.

Fourth.Generatingalpharequires knowledge.Webelievethatmany portfoliomanagersdeservetoaccess morefactsandintelligentdatato maximizetheiropportunitiestoexcel. Trendratingsolutionfillsacriticalgap andprovidessmarterinsights.Our technologymakeseasyandfastto selectparametersandrulesformarich setoffundamentalandquantitative data,runanhistoricaltestandmeasure thecontributiontoalpha.Itisthen possibletoaddother parametersand discoverthecombinationthatdeliver thebestreturns.Theresultisawealth ofinsightsthatcancontributeto dramaticallyenhancetheinvestment decisionprocess.

HowyourclientsuseTrendrating?

Oursolutioncanbeeasilyintegratedin mostinvestmentdecisionprocesses, discretionaryaswellassystematic. Themostcommonusecasesare rankingandvalidationofinvestment ideas,identifyingnewopportunities, spottingnewrisksviaalerts,portfolio managementandriskreduction,sector rotation,developmentofstrategies, modelportfolios,andindices.The insightsproducedareusuallya valuablecomplementtotheexisting informationframework.Butitis interestingtoseethattheuseofour solutionhasexperiencedastrong increaseacrossourcustomersbaseas weenteredthenewmarketcycle.

Anyfinaladvice?

Justsomepracticalconsiderations.A morechallengingmarketcycleis raisingthebartodeliverperformance.

Professionalinvestorsneedstobevery selectiveintermsofthedata,research, toolstheyuse.Smarterinsights,a broaderanalyticscoverage,and platformsthatenabletotest,discover anddevelopbetterstrategieswill makethedifference.

Itistimeforanoverdueevolution towardbettersolutionsfor professionalmanagersandadvisors,as conventionalcontentandtoolsthat workedduringthebulltrendwill disappointinthenewregime.Our companyiscommittedtosupportin thebestpossiblewaythoseinvestors thatwantmorefromaprovider,are opentoinnovationandrecognizethe challengesahead.

Cover Story | July 2023 18
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About The Founder

FromstartingasaportfoliomanagertofoundingTrendrating,Rocco Pellegrinelli,FounderandCEO,hascomealongway.Helaunched Brainpowerin1996andestablisheditasoneofthetopportfoliomanagement systemsglobally.AftertakingthecompanypublicontheFrankfurtStock Exchangein2000,BrainpowerwasacquiredbyBloombergin2006.

Then,hestartedaresearchanddevelopmentprojecttodesignasuperior modeltocapturepricetrendsinlistedequities.Afterafewyearsofmassive testingof350indicatorsandthousandsofcombinationsacross25yearsof

Cover Story | July 2023 20

historyfor20,000securitieshegotwhathewanted.Ithelpedtohavethe supportofafantasticteamofexperts,nowpartofTrendrating,aleading providerofadvancedanalyticsandleading-edgetechnologyforequity investing,servingmorethan200institutionalcustomersonaglobalscale.

In2020,Roccowasnominatedasoneofthe“10MostInspiringCEOsto Watch”byIndustryTechOutlookandoneofthe“10BestInnovative Leaders”byDigiTechInsight.RoccoisalsoaNasdaqcontributortotheir advisorportal.

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Scotland’sIsleofSkyeisaplacestraightoutofa fantasybook.Andno,it’snotbecausesomeGame ofThronesepisodeswereshotthere.Thecharmof theislandcomesfromitsmesmerizingseashores, lushfields,fairypools,mountainpeaks,andfishing villagesthatcaptivateyourattentionalmost instantaneously.AsyoucrossthebridgetotheIsle ofSkye,nomatterwhereyoureyesgo,allyouwill seeisSkyebaskinginitsglory.

Scotlandishometomanyislands.Despitethat, Skyeisanotchabovethemall.Sowhatisitthat makesthisIslandsopopular?Whydomorethan 60,000touristsvisititeveryyear?What’sso specialaboutit?Letusspillitallforyou.

However,onethingmustbesaidbeforewebegin: ItisunderstandableifyoufeeltheFOMOafter readingthisarticle.SkyeisTHATbeautiful.Don’t worry,thiswillonlyhelpyouplanyourtripbetter whenallissaidanddone.

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ThefirststepaftersettlinginyourhotelinIsleof Skyeismakingato-dolistofthingsyouaregoing todoandplacesyou’regoingtovisitonyourtrip. Whatarethosethings?Here’salistforyou:

1. Fairy Pools

TheSkyeishometomanyhistoriccastles. WhiletheDunveganCastle&Gardenisa popularchoiceamongtourists,theother castlessuchasArmadale,Duntulum,and Dunscaitharealsoworthavisit.

4. 4.

Old Man of Storr

Thisisoneofthemostpicturesquelandscapes oftheSkye.ThegrassymountainofStorrcan bereachedfromthetownofPortreewithahike thatwillultimatelyleadyoutowardscenic viewsofthewaterandeverythingelsethat surroundsit.

Fairypoolsareoneof,ifnotthemostrenowned attractionsoftheSkye.Residedbetweenpeaky mountainsandruggedrocks,thepoolwateris asclearasitcanget.Onecantakepicturesofit, swiminit(bravechoice),orevengoforan adventuroushikearoundthem.Notjustthat, luckyonesmightevenspotanimalslikered deer,rabbits,andsheep.

3. Distilleries

Scottishwhiskeyisaphenomenon knownallovertheworld.Oneof themajordistilleryonIsleofSkye isTalisker,ahighlyregardedbrand amongwhiskeyconnoisseurs.If youwanttogetacloserlookat howtheirwhiskeyismade,orjust getageneralidea,thenTalisker Distilleryistheplacetobe.

5. The Magical Fairy Glen

ThehiddengemofSkye,Fairy Glenisaminiaturelandscapethat blendsmanyponds,waterfalls, lavishfields,androckyformations together.Onenotableplaceonthe GlenisontopofCastleEwan, whereyoucanwitnessandcapture manymagicalviewsoftheSkye.

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ThecityofElgolisanunderrated placeidealforthoselookingfor beautifulcoastalscenes.Inadditionto thescenery,onecanalsopotentially spotsomewildcreaturesminding theirbusinessalongthecoastsoron thegreenfields.

7. Quiraing

ThepathtoQuiraingisfilledwithScotland’s mostvisuallystunninglandscapes.Those feelingadventurouscanoptfora6.8kmwalk thatendsatthecarpark,thesamepointwhere youstartyourwalkingjourney

Moreoftenthannot, you’llspotananimal roamingontheSkye.For thoselookingtodelve deeperintothewildlife scene,theislandoffers variouswildlifetoursor boattripsdesigned specificallyforthis purposeofcateringto wildlifeenthusiasts.

NeistPointisafamous lighthousethatwas abandonedyearsago.Ifyou don’tmindthesteepwalk leadingtoit,youcanwitness thespectacularviewsofsea dolphinsandsharks,tallcliffs, andasunsetthatwillmake yourday

Afteradayfilledwithhikes, walks,andwhatnot,it’stimeto relax.Andonewaytodothatis byvisitingthelocalpubsfora chilltime.Ifyouarelookingfor newsongsforyourplaylist,the pubswilltreatyoutoScottish music,aperfectwaytoendyour hecticday.

Visit Local Pubs 4. 10. 10.
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BesttimetovisittheIsleofSkye

Asthemajorityofpeopleacrosstheglobegearuptovisittheisland,thetouristnumbersreach‘Skyehigh’inJulyand August.Ifyouarelookingtoavoidcrowds(andgeteasyparking),thenwe’dsuggestvisitingtheSkyesomewherebetween AprilandJune.

However,whentovisittheIsleofSkyealsocomesdowntoyourweatherpreferences.Here’swhy:Ifyoulikesomewhat warmerweather,thenJulyandAugustarethemonthsforyou.Ifyoulikeyourweatherchilly,thenthemonthsofAprilto JunearewhenyoushouldplanyourvisittoSkye.

HowtogettotheIsleofSkye?

OneofthemostconvenientwaystogettoSkyeisviatours,andthere’soneadvantagetoit—itwilltakeyouthroughvarious cornersofthebeautifulisland.However,youcanalsogettoSkyebypublictransportorcar.Thereisnotrainserviceonthe Skyeandbecauseofthat,yourjourneywillhavetobeacombinationofTrainplusBusorTaxibeforeyoufinallyreachthe Skye.

SkyeistheLimit

Despitethesaying,thebeautyoftheIsleofSkyeislimitless.Theislandiseveryphotographer’sdreamwiththekindof visualitproduces.Evenforthosenotintophotography,thereareplentyofthingseveryonecanenjoythatdonotrequirea camera.FromhistoriccastlesandotherworldlylandscapestoScottishwhiskeyandlocalculture,nowonderSkyeistheace ofScotland.

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THE 20 BIGGEST BUSINESS CHALLENGES

GROWING COMPANIES FACE

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Weliveinamoment markedbyfast transformation, particularlyforthecorporateworld. Considerthefactthat,inthespanof justonegeneration,businesseshave beenforcedtoadjusttoentirelynew marketingchannels(webandsocial), figureouthowtoinvestinandmake useofnewtechnologies,andcompete onaglobalstage.TheseareBusiness Challengesthatourparents’and grandparents’generationscould hardlyhaveimagined.

Becauseofthesequickchangesand thecompany’scontinuedexpansion,it isimpossibleforanyoneCEO—or anyemployee,forthatmatter—tobe anexpertineverysinglearea.This mayhavebeenthecasefromthe beginning,butithasneverbeen clearerthanitisnow.

Becauseofthis,inmyview,the greatestwayfororganizationstomeet andhandlesomeofthemost significantdifficultiestheyfacetoday isbyworkingwithskilled consultants.Hiringaconsultantmay helpCEOsaddtheexperienceand abilitiestheyneedtosolvecertain BusinessChallengesatspecifictimes andcandeliverthegreatestpotential resultsiftheydoso.

HerethebiggestBusiness ChallengesgrowingCompanies face:

1.BalancingQualityandGrowth

ThenatureofBusinessChallenges thatareexpandingoftenresultsina declineinqualityastheyexpand, particularlythosethatexpandrapidly. Initially,fewerindividualsare responsibleforcompletingall responsibilities.Expertsandexperts launchafirm,provideexceptional quality,labourdayandnight,and developaclientele.

2.Developingthegreatestmarketing strategy

Developingthemosteffectivemarketing strategyisanothervitalaspectofa developingfirm.Marketingisessential forbusinessestothriveinacompetitive market.PoorBusinessChallengesplans andinadequatekeyperformance indicatorsresult inaseveredeclinefor manyfirms,particularlyconventional ones,andactasbottlenecks.

3.

DealingWithMarketRivalry

Youngercompaniesareunableof articulatingtheirdistinctcompetitive advantagevis-à-visestablishedgiants. Ontheotherhand,industryleaders overlookstealthfirmsswiftlytargeting theirtargetmarket,exposingtheir shortcomings,anddevelopinga counteroffer

4.BusinessProcessModel

ThebusinessProcessModelisa significantobstaclefordeveloping companies.Asthecompanyentersnew marketsandemploysmorepersonnel,its processeswillevolveovertime.New personnelinfluencetheOrganization’s hierarchy,oftenresultinginthecreation ofnewmanagementlevels,operational processes,andmanagementworkflows.

5.ReducingRelianceOnThe FoundingGroup

Whenfoundersarehighlyengagedin day-to-dayoperations,thisisatypical issueforstartupsandsmallenterprises.

6.Absenceofdirectionorvision

Companiesthatlackalong-termstrategy areplainlythreatenedbygroupshavinga well-definedagenda.

7.UtilizingConsultantsandBusiness Consultants

Athletesworkwithcoaches,artists dependonproducersfortrendadvice,

andbusinessesaregovernedby boards.Consultantsandadvisorsare theequivalentofexpandingafirm efficientlyforsmallandmediumsizedbusinesses.

8.Management

Managementisthemostsignificant aspectofcompanyandplaysa crucialrole.Withoutmanagement, everythingwillcrumbletothe ground.Thereareseveraltypesof managementinthecorporatesector Itinvolvesthemanagementand coordinationofprocesses,people, time,resources,budgets,andother organizationaloperationsandtasks.

9.StrategicManagement

Strategicleadershipentails developingthecorrectroadmapfor thefirm(oradepartment), decomposingitintoactionable items,assigningtheobjectivestothe necessaryparties,andunifyingthe team.

10.TimeManagement

Ittakesskilltoallocatetimetothe correctobjectives.Thisisa legitimateconcernforpractically everysector.

11.EffectiveMarketingStrategy Development

Theabsenceofaplan,theabsence ofsuitablekeyperformance indicators,andtheinabilityto generatemeaningfulBusiness Challengesoutcomesaresignificant impedimentsformanyfirms, particularlyconventionalones.

12.BuildingaCompany’sBrand

Buildingabrandisacomplicated, long-termendeavor,andquantifying outcomesisdifficult.However,the consequencesofastrongbrandare undeniable.

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13.

RecruitingNewPersonnel

Recruitingatscaleissignificantly moredifficult.Ifyoumustmake concessionsinaverycompetitive market,yourexpenseswillincrease.

14.

RetainingStarPerformers

Itisdifficulttoarrangeaninterview withhightalent.Obtainingtheir acceptanceofanofferisatypeof chance.Keepingthem?Eventhe greatestcompanieshavedifficulty retainingtalent.

16.FosteringaThriving OrganizationalCulture

Creatingagreatcultureisamultistep processthatencompassesallaspectof theendeavor.

17.

Communication

obsoletetoolsandsystems.Ifa company’sleadershiplacks technologicalacumen,itmayloseout onseveralchances.

19.

MotivatingStaffMembers

Acrucialobstacleforbothsmalland bigbusinesses.Anunproductive BusinessChallenges,unmotivated employeeatastartupmayrepresent 20%ofthewholeworkforce.

15.

EmbracingDiversityInThe Workplace

Diversityhasbeenasensitivesubject forcenturies.Ensuringthehealthof thecultureisoneofthemostpressing issues.

Poorcommunicationmayresultin significantlossesforacorporation. Theywerecausedbydisorganized work,incorrectdeliveries,andother factors.Communicationissueshave becomeoneofthemostsignificant BusinessChallengesforallfirms. Communicationissueshavebecome oneofthemostsignificantBusiness Challengesobstaclesforallfirms.

18.

Maintainingpacewith innovation

Duetothedifficultiesassociatedwith implementingnewsoftware, businessescanbecometoorelianton

20.

KeepingPaceWithMarket Changes

Adaptingonalargescaletomarket upheavalsandtechnicaldevelopments isdifficult.Newspaperandsocial mediaadvertisingisadifferent ballgame.Comparabletoconvertinga conventional“carsalesman”procedure toacontemporarycompany developmentworkflowinlightofthe alteredbuyer’sjourney.

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Unlikeintheoldendays,you don’treallyneedayogioryogini toteachyouhowtodothe yogasanas.AbigthankstoTim Berners-Lee,whofirstproposed theideaoftheinternetin1989,a momentthatledyoutosearch aboutyogasanas,andultimately tous.

AlthoughoriginatedinIndia, Yogasanaispracticedfor thousandsofyearsglobally.And despitebeinganoldpractice,its benefitsstillapplytoday.Here’s thethingthough:Yogadoesn’t discriminate.Peopleofallshapes andsizescanstarttheirjourney atanyage—itwillbenefityour mind,body,andsoul tremendously.

Whiletherearemanytypesof Yogasanatogetyourjourney started,wehavehandpickedour top10beginner-friendly yogasanassoyoudon’thaveto. Yourjourneystartsin3...2...1..!

1.Sukhasana

Starteasy.No,literally.Beginwith Sukhasana,alsocalledanEasyPose.In Sanskrit,SukhmeansHappy Thisisoneof thosetypesofyogasanathataimstoput youinacontent,meditativestate.

Ÿ Steps-by-StepInstructions:

Step1:Startinaseatedposition.Bendand widenyourkneesandcrossyourshins.Slip eachfootbeneaththeoppositekneeand bringtheshinstowardyourtorso.

Step2:Sitinarelaxedposition,making surethere’sacomfortablegapbetween yourfeetandpelvis.

Step3:Donottiltyourpelvisforwardor back.Keepitinaneutralstate.

Step4:Straightenyourshoulderblades

Step5:Ensurethatyourbodyweightis balancedacrosssittingbones

Step6:Takeadeepbreathandexhaleafter around3seconds

Step7:Exchangethecrosspositionofthe legsanddothisposeforapprox.1minute oneachleg.

Ÿ Benefits:

1.Thecombinationofincreasedpostural awarenessandthemeditativestateit createshelpsyourelievestress.

2.Holdingthemuscleshelpsyou strengthenyourcoremuscles.

Ÿ Difficulty Level: ★☆☆☆☆

2.Tadasana

‘Tada’inSanskritmeansmountainand ‘asana’meanspose.P.S. You’regoingto hearaboutthe‘asana’partalotasyouread ahead.

Thisbeginner-friendlyposeissometimes alsocalledamountainpose.Moreover, Tadasanaisoftenagreatposetopractice beforebeginningthestandingposes.

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Ÿ Step-by-StepInstructions:

Step1:Standwithyourfeetslightly apartfromeachotherwhile maintainingbalance.

Step2:Inhaleandraiseyourarms aboveyourhead.Withyourpalms facingupandvisionahead,meshup yourfingerstogether

Step3:Exhaleandliftyourshoulders towardyourears.Returntheshoulders totheiroriginalpositionandlower yourspineasyoustraightenyour postureandopenupyourchest.

Step4:Relaxyourmuscles

Step5:ReturntoStartingposition

Ÿ Benefits:

1.Therearevarioustypesofyogasana thathelpwithyourlowerbackpain, andthisisnoexception.Tadasanawill workwondersforthepain,tightness, andstiffnessofyourlowerback.The poseisespeciallyhelpfulforpeople withsedentarylifeorwhohaveabad postureorslouch,asitstretchesyour spine.

2.Tadasanaimprovesmetabolismand helpsyoustayatyouridealweightby keepingobesity-relatedproblemsat bay

3.Aidsinclearingclogged-uplungs causedbypollutionorasthmaor COPD,helpingyoubreatheeasy

4.Rejuvenatesmindandbody improvingmemory,focus,and concentration.

5.Alleviatesstress,anxiety,aswellas depressioninsomecases.

Ÿ Difficulty Level: ★☆☆☆☆

3.Uttanasana

Oneofthemostbeginner-friendly typesofyogasana,Uttanasanaisapart

oftheSuryaNamaskarRoutine.Theasanais afull-bodystretchposewhereyoustand withyourupperbodyfoldedforward.Here’s whatthatnamemeansinSanskrit:‘Ut’ meansintense,‘tan’meansstretch,andyou alreadyknowwhat‘asana’means.

Ÿ Step-by-StepInstructions:

Step1:Standstraightwithhandsrestingon yourside

Step2:Inhaledeeply

Step3:Exhaleandslowlybendyourknees forwardwhileslightlymovingyour tailbonesandhipsback

Step4:Restyourhandsonthegroundnext toyourfeetwhereyourchestshouldbe aboveyourfeet.

Step5:Ensurethatyourhamstringsare feelingthestretch.Ifnot,extendyourknees abitmore.

Step6:Maintainthepositionfor5to10 seconds

Step7:Engageyourcore,andinhaleasyou putyourhandsonyourknees

Step8:Slowlycomebacktotheinitial mountainpose.

Ÿ Benefits

1.Ifyou’resomeonewhositsforalonger periodoftime,Uttanasanaisanidealpose foryoutopractice.

2.Helpsyoustretchhamstrings,hips,and calvesforbettermobility.

3.Strengthensyourlegsandmakesyour spinestrongyetflexible

4.RegularpracticeofUttanasanaimproves bloodcirculation

5.Energizesyoubyeliminatingfatigueand exhaustion

6.Improvesleeppatternandhelpsinsomnia

Ÿ Difficulty Level: ★☆☆☆☆

4.Trikonasana

Trikonasanaisoneofthetypesof yogasanathathasbothmentaland physicalbenefits.Interestingly, manymanypeoplestarttheiryoga sessionwiththispose.However,it isimportanttoknowthatthispose shouldnotbeheldforalonger periodoftimeifdoneatthe sessionstart.Ontheotherhand, youcanendyouryogasessionby doingthisasanaforalongtime.

Ÿ Step-by-StepInstructions

Step1:Standstraightwithyour legsapart

Step2:Inhale,andraiseyourright handstraightaboveyourhead, paralleltotherightear

Step3:Exhaleandbendyourtorso fromthewaisttoyourleft

Step4:Slideyourleftarmdown nexttoyourleftlegtillyour fingersareatyourankle

Step5:Makesureyourrightarm ishorizontalasyourheadistilted left

Step6:Holdtheposefor30 seconds,keepingyourkneesand elbowsstraight

Step7:Inhale,standstraight,and repeatthesameprocessforthe otherside

Ÿ Benefits

1.Tacklesdigestiveissuessuchas indigestion,gastritis,flatulence, andacidity.

2.Increasesspineflexibilityand helpsreducebackache

3.Helpstoneyourwholebody alongwithaligningshouldersfor anidealshape

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4.Bringsrelieffrommenstruationrelatedissuessuchasmenstrual cramps

5.Releaseshappyhormonesand reducesstress

6.Reducesinflammation

Ÿ Difficulty Level: ★☆☆☆☆

5.Dhanurasana

Everheardaboutthetypesof yogasanacalled“Bow-gasanas?”

Probablynot,becausewejustmade thatup.However,Dhanurasanaisa back-bendingposewhereyourbody actuallylookslikeabow Asaresult, it’salsoknownasthe“BowPose.” What’simpressiveisthatthementions ofDhanurasanacanbetracedbackto the19thCenturytexts.

Ÿ Step-by-StepInstructions

Step1:Lieonyourstomach,making sureyourfeetareapart

Step2:Keepyourhandsontheside ofyourbody

Step3:Bendyourkneesslowlyand bringyourhandsbacktograbyour ankles

Step4: Takeadeepbreath,andas youdothat,liftyourchestupfromthe groundwhilepullingyourlegs backward

Step5:Keepyourvisionahead

Step6:Holdthepositionforapprox. 15to20seconds

Step7:Exhaledeeplyasyoubring yourlegsandchesttothegroundto releasethepose

Ÿ Benefits

1.Preventsgastrointestinalproblems suchasbloat,constipation,IBS,and more.

2.Improvesyourdailyactivityby strengtheningyourcore

3.Improvedflexibilityprevents problemslikeherniateddisc,slip disk,andothers.

4.Releasesmuscletensionfromthe lowerbackalongwithpainand stiffness.

5.Improvesyourupper-back strengthforbettermovement

Ÿ Difficulty Level: ★★☆☆☆

6.Bhujangasana

Thisisaback-bendingtypesof yogasanathatmakesyoulooklikea hood-raisedcobra.Becauseofthis visualcharacteristic,itisalsoknown asthecobrapose.‘Bhujanga’isa Sanskritwordthatmeanssnakeor Cobra.

Ÿ Step-by-StepInstructions

Step1:Placeyourpalmsflatonthe groundunderyourshoulder

Step2:Takeamomentandpause,as youlookatthegroundwithyour neckinaneutralposition

Step3:Extendyourtoesbackand pressalltoenailsdowntoactivate yourquad

Step4:Rotateyourinnerthighs upwardtobroadenyourlowerback

Step5:Liftupyourheadandchest asyourollyourshouldersbackand down,asyoulightlypressdownwith yourhands

Step6:Focusonliftingyourchin whilekeepingthebacksideofyour necklong

Step7:Keepyourarmsstraight whilekeepingyourshouldersaway fromtheears

Step8:Releasethepose

Ÿ Benefits

1.Reducesstiffnessofyourbackifany alongwiththepain

2.Helpstoneupstomachmusclesin additiontotheshouldersandarms

3.Enhancesmoodandimprovesenergy levels

4.ImprovesPostureandIncreases Confidence

5. Soothessciaticnervepain

6.Increaseslungcapacityandreduces asthma-relatedproblems

7.HelpsRecoverMenstrual-Related irregularities

Ÿ Difficulty Level: ★☆☆☆☆

7.Savasana

Finally,cooldownwithSavasana.After engaginginvarioustypesofyogasanas, Savasanahelpsyourelaxasitbrings yourheartrateandbreathingtonormal levels.CorpsePose,asit’salternatively calledisanancient15th-centurypose. Additionally,Savasanausesa combinationofYogaNidraMeditation andrelaxationtoincreaseyouroverall awareness.

Ÿ Step-by-StepInstructions

Step1:Liedownonyourback

Step2:Letyourfeetandarmsflopopen

Step3:Relaxyourarmsafewinches awayfromyourbodyasyourpalmsface thesky

Step4:Closeyoureyesandtakeslow deepbreathsthroughyournose

Step5:Relaxyourwholebodyby makinganyneededadjustments

Benefits

1.Bringsyourincreasedheartto normalcyafteralltheexercises

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2. Inadditiontocalmingyourmind,italsorelaxeseachpartof yourbody.Thisteachesyourbodytotacklestressfultriggers calmly,withoutanyunnecessarypanic

3. Easespainandinflammationofthejointsandmuscles

4.Regulatesemotionsandbalancesthenervoussystem

5.Helpsyoubecomemoreconsciousandawareofyour surroundings,helpingyoufeelmoreconnected

Ÿ Difficulty Level: Zero

BalanceistheKey

Intoday’schaoticworld,goodhealthisoneofthekeyfactorsthat couldgiveyouanadvantageoverothers.Whenwesayhealth,it couldbeanythingfromyourmind,body,orevenyoursoul.Ifyou areonthelookouttostartyouryogajourney,thetypesofyogasana mentionedaboveareexactlywhatyouneedtostrikethatmuchneededbalanceinlife.

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Founder: Brian Halligan and Dharmesh Shah

Founded in: 2006

Headquarters: Cambridge, Massachusetts, United States

No. of employees: 7,525 worldwide

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