Most Trusted Smart Sensing Solution Providers by The Enterprise World

WWW.THEENTERPRISEWORLD.COM | AMERICAS EDITION | JUNE 2022

Doron Shachar, CEO Most

Trusted Smart Sensing Solution Providers

Where Technology meets the Future!

B E U B S RSCRI C B SSU E B I

From Editor’s Desk S

mart sensing technology has become an absolute necessity in today's rapidly changing world. With the rise of the Internet of Things (IoT) and the increasing interconnectedness of devices, smart sensing technology provides a way to collect and analyze real-time data to drive more informed decision-making.

Smart sensing technology can be used in a variety of applications, from monitoring the structural integrity of buildings and bridges to tracking environmental conditions such as air quality and temperature. By collecting and analyzing data in real-time, smart sensing technology can help to improve safety, reduce downtime, and optimize processes. In addition, smart sensing technology can help organizations to respond more quickly to changing conditions and adapt to new challenges. For example, in the healthcare industry, smart sensing technology can be used to monitor patient health and detect early warning signs of illness or disease outbreaks, allowing for more effective treatment and containment. Overall, smart sensing technology is an essential tool for organizations looking to stay competitive in today's changing dynamic. By leveraging the power of real-time data analysis, organizations can make more informed decisions, improve efficiency, and enhance safety and security. Featuring for The Enterprise World’s this issue of Most Trusted Smart Sensing Solution Providers are the stories of such companies. For the cover story read about Pointgrab was established in 2008, with its base of operation in Israel with employees in three other countries. The company started its journey by developing technology that was related to TV gesture control. They went through a paradigm shift in 2015, creating a solution that today is considered the most sophisticated IoT platform for commercial real estate, starting from smart sensors, all the way to an analytics platform. Founded by pioneers of ultra-accurate computer vision technologies PointGrab applies its innovative artificial intelligence (deep learning) technology to the building automation ecosystem where real-time occupants’ analytics is lacking. With the advent of its CogniPoint edge-analytics sensing solution, PointGrab is fulfilling its mission of making truly intelligent buildings by providing valuable data on how and where occupants use the buildings. The solution also includes additional features such as people count in and out of spaces, Energy saving module, Air quality monitoring and heatmaps. Having nearly 40 Fortune 500 companies already installed with PointGrab’s technology and sensors, the company has a proven ability to identify and deliver effective solutions on a large scale!

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For Editorial Concerns: editor@theentetpriseworld.com For Sales & Branding Enquiries: sales@theenterpriseworld.com For Subscription: info@theenterpriseworld.com Publisher The Enterprise World Creative Content Editor Shalmali W. Marketing Coordinator(AMERICAS) Peter J. PR & Marketing Coordinator James H. Business Development Executive Lilly W. Creative Designer Sankalp K. | Aparna S. Social Media Manager Narendra S. Digital Circulation Manager Amanda V.

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights.

Leaders in Spotlight For the cover story read about PointGrab was established in 2008, with its base of operation in Israel with employees in three other countries. The company started its journey by developing technology that was related to TV gesture control. They went through a paradigm shift in 2015, creating a solution that today is considered the most sophisticated IoT platform for commercial real estate, starting from smart sensors, all the way to an analytics platform. Founded by pioneers of ultra-accurate computer vision technologies PointGrab applies its innovative artificial intelligence (deep learning) technology to the building automation ecosystem where real-time occupants’ analytics is lacking. With the advent of its CogniPoint edge-analytics sensing solution, PointGrab is fulfilling its mission of making truly intelligent buildings by providing valuable data on how and where occupants use the buildings. The solution also includes additional features such as people count in and out of spaces, Energy saving module, Air quality monitoring and heatmaps. Having nearly 40 Fortune 500 companies already installed with PointGrab’s technology and sensors, the company has a proven ability to identify and deliver effective solutions on a large scale!

12. PointGrab

22.

44.

Building AI Solutions Responsibly

34.

New York

38.

The 20 Biggest Business Challenges

Microsoft

50. 2023’s Top Strategies for Successful Software Development

COVER STORY

Where Technology meets the Future! Doron Shachar, CEO 12 | JUNE 2022

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COVER STORY

mart sensors are the crucial element of today's building automation capabilities as they provide the data required for optimizing building operations, energy savings, and business intelligence. A critical sensing breakthrough is capturing valuable data on how and where occupants use a building. Pointgrab - Sensing the Future. Pointgrab was established in 2008, with its base of operation in Israel with employees in three other countries. The company started its journey by developing technology that was related to TV gesture control. They went through a paradigm shift in 2015, creating a solution that today is considered the most sophisticated IoT platform for commercial real estate, starting from smart sensors, all the way to an analytics platform. Founded by pioneers of ultraaccurate computer vision technologies PointGrab applies its innovative artiﬁcial intelligence (deep learning) technology to the building automation ecosystem where real-time occupants' analytics is lacking. With the advent of its CogniPoint edge-analytics sensing solution, PointGrab is fulﬁlling its mission of making

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truly intelligent buildings by providing valuable data on how and where occupants use the buildings. The solution also includes additional features such as people count in and out of spaces, Energy saving module, Air quality monitoring and heatmaps. Having nearly 40 Fortune 500 companies already installed with PointGrab's technology and sensors, the company has a proven ability to identify and deliver effective solutions on a large scale! Initial challenges in the PointGrab journey Right from its inception, PointGrab and its team knew that their journey would be full of tricky situations and complex challenges. Their work with large enterprises especially on the indirect business model proved to be a big challenge. The “new Normal” or “Future of Office” used to be only buzzwords but they are real now, with more and more organizations bringing their employees to the office one way or the other. For Pointgrab, understanding the market needs may not be enough, as this industry is far from equilibrium and and in many ways educating the market is a huge challenge. Pointgrab's technology and innovative

approach, helped them blast past the challenge and gain tremendous recognition and respect in the industry. The pandemic was a whole new challenge for them, as most Enterprises stopped their projects for at least six to nine months when the pandemic erupted. Another challenge that the pandemic brought was how can PointGrab and its team help large organizations reduce real estate footprints and provide better value for the real estate cost As things have taken a drastic turn, becoming diﬀerent, PointGrab and its team geared up towards answering a lot of important and revolutionary questions, like, how do I plan, monitor, and visualize the way I use my real estate? How do I provide better and safe surroundings and a workspace for my employees? How do I grow? How do I get data about whatever is happening in my workspace? And the list goes on. This dedication and focus of PointGrab and its team allowed them to withstand every challenge, and pave their daunting journey with exceptional services and unmatched support standards. Today PointGrab has created services that are not only taking

the industry ahead, but also making it future-ready, and blowing past previous innovations and standards! What factors establish PointGrab's long-standing success? It's a mix of a few factors that make PointGrab one of the leading smart sensing solution providers. One of these factors is understanding that the market is changing, the technologies are evolving and they need to come up with a comprehensive

solution that will not only be state of the art but also new, inspiring and exciting.

that the success belongs to the dedicated team of PointGrab, which is not only hardworking and creative but also is curious, One of the outstanding factors challenging and inspiring. They about their success is that they understand how and why they have stepped into a market that is are here and what should be very conservative, (real estate), and done every single day to make totally interrupted it, and the way the company and its business leaders think. What's even more better, to make their product daunting and invigorating is their better, and to make their ability to penetrate such a market customers happier. with new technology, proving to be a key reason for their success. It's always challenging, and that perhaps relates to other sections When talking to Doron Shachar, as well here, when a company, Pointgrab' CEO, he emphasizes especially a small one, is trying

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COVER STORY maintain. It is highly accurate and easy to operate, and provides an “all-in-1” sensor solution. They have developed one of the most secured and comprehensive IOT platforms for commercial real estate.

to target large enterprises on a B2B solution.

PointGrab's revolutionary solution

Pointgrab had to deal with multiple barriers, including long sales cycles, the ability to spot the right decision-makers, and make sure that the pitch works well, and product privacy issues. Facing those challenges, and handling them, led them to the success that they're experiencing today, because of their determination and their will to go through that process, and see the whole way without wavering a single inch from their goal and mission!

PointGrab's set of solutions, from ceiling mounted sensors to analytics platform is considered by many to be better than others, some may claim the best in its breed. It has been made possible owing to many reasons, some of them are:

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The sensors consist of a set of different technologies, including Machine Learning, Computer Vision, Cloud, HW and more. This makes it very difficult to copy or duplicate, but also is very difficult to develop and

Using advanced technology, each sensor serves as an edge device, which allows processing to be done on each sensor by itself. This means that even though the sensors are camerabased, an image is neither kept anywhere nor is it transmitted anywhere. Thus, allowing them to meet the highest standards, including GDPR, and ISO, including every different segment of security that is required around the globe. Another thing the team of PointGrab takes pride in is their solutions integration capabilities. Not only does it provide a fleet of solutions, but can also be very easily integrated. They have over 50 different partners around the globe, with extremely satisfied clients. Their solution was already proven in some of the largest enterprises around the globe. The competition is relatively limited, and PointGrab is all in to push that gap even further. Their sensor provides not only people counting at desks and

meetings but also people counting in and out of space, what they call a virtual door counting. This is considered to be the only solution out in the market that provides all these use cases within one sensor. No solution or service comes close to them, and all of that available on a single platform is what sets them apart. Another important point is the ability to support the customers with diﬀerent needs and platforms. Typically, this is a pain point for many organizations, and Pointgrab's experience and integrated solution enables them to meet all these expectations and beyond. How does PointGrab go a step ahead with its products and services? They keep looking and thinking of how they can do things better, faster, cheaper, and more resilient both for their customers and for themselves.. They keep interviewing customers, and partners encouraging them to challenge the market, solution and use cases over and over again . They understand what is important to them. It helps them to put the focus on what is right in the market rather than what they think is right.

“We are never satisﬁed with what we provide to our customers. We never think that what we do is enough. We always aim to do more and we're going to do more. We also believe that perhaps an integral and a major part of our growth is the understanding of how, and in which way we should partner with other companies, with other providers, with other solutions to keep being the best at what we do!” - Doron Shachar, CEO of PointGrab

They understand that they do not have a complete understanding of how to do things better or

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COVER STORY what is required out there in the market. But they keep being curious and keep being innovative and attentive to what the market needs and what the market wants. And then they translate all of that into real products and real business, something that is very tangible, holistic, and provides value to customers. Our next-generation solution. They keep enhancing their oﬀering when it comes to sustainability, energy saving, relating to capacity in their oﬃces and the quality of life for the employees, and working in providing great value to their customers. In turn, it provides value for them, so all in all, they are not only fueling their growth but also the growth of their clients. The leadership at PointGrab is among the best, taking its reins and directing the company to a splendid growth and development route. PointGrab has been endowed with an original and charismatic leader, who not only guides his team but also holds the company's revered position in the market. Doron Shachar is the CEO of PointGrab. Before joining PointGrab, Doron held various roles of management in public and

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private companies. His roles included director and executive roles related to real estate, facility management, procurement, and ﬁnance. He has spent over 20 years in Private and Public Companies , managing real estate procurement and facility management for big global companies. “I think that every single job that I fulﬁlled in the past, provided me with additional tools and contributed to what I have today and what I do today. This is something that helped me grow, learn, and understand the material and the needs of the market.”, Doron adds. When asked about his achievements, Doron feels that key achievements are yet to come. It is not that he and his team aren't proud of their accomplishments so far, but the best is yet to come! However, winning so many big accounts, and servicing them faithfully during such tough times, should not be taken for granted. The work culture and the team of PointGrab To PointGrab and its management, their team is the biggest asset of the company. Every individual on the team is highly valued and understood right down to a personal level.

“I think that as a manager m understanding that if I need

and tell them where to go, wh and when to accelerate, that

wrong people. I trust my peo

that they will testify to. I em

will make them better manag achieve its goals”

This goes a long way in establishing a bond of trust with them, and also understanding what motivates them, what is painful for them, understanding that sometimes simply sending a box of ice cream to their homes or sending ﬂowers to their spouses, could make such a big diﬀerence, and show attention and care. This creates an environment where each member is accounted for and valued, creating a bond of oneness between the team and the company. This in turn enables them to nurture their creativity, and strive for perfection.

my approach to them is to micromanage my people

hat to do, how to turn right, means that I chose the

ople, and this is something

mpower them as I believe this

gers, and help the company

The caring environment, and the enriching and inspiring leadership, act as a catalyst that makes the team of PointGrab one of the best in their ﬁeld, allowing them to produce revolutionary services, and propel the company's brand name to the top! The team is unique because they are making good use of this trust and this mechanism, and grow through it. This goes on to add more about the nurturing and looked-upon work culture of PointGrab. Thus, making the teamwork together like a single unit, planting innovation, and producing impeccable services that break industry benchmarks.

Doron's take on the rat race in the market, and how does he cope with it? I think the challenges in my eyes are how and where to set the checks and balances, where to set the boundaries. How do I find quality time with my best friend who happen to be my life partner, How do I find some quality time with my kids? How do I get the time to enjoy a holiday abroad? While connecting from everything, how do I enjoy the small things in life, which might be coffee in the morning, and a walk with my dog in the evening?

I think that those small breaks put balance in my life. And also the understanding that I do not have to feel guilty if I'm coming late to the oﬃce in the morning because I chose to take an hour in the morning to take a walk with my father, or if I decide to take a holiday for a few days, I shouldn't be feeling guilty about it as I'm not doing anything wrong. And that obviously applies to my entire team. This is also the way modern life and work/life balance are changing these days, especially with people working from home on a regular basis.

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THE BEST CITY TO LIVE, LOVE & DREAM

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ew York City! Just the name makes eyes sparkle, dreams bigger and everything much merrier. With an overwhelming amount of opportunities, to an artist, a writer, a banker, an engineer, you name it and New York has something in store for you!

comprises of ﬁve boroughs, each of which extends with a respective country of the state. The ﬁve boroughs areŸ

Brooklyn or the Kings Country

Queens or the Queens Country

Manhattan or the New York Country

The Bronx or Bronx Country and

What are some geographical features of New York City?

Staten Island or the Richmond Country

New York City is located on one of the world's largest natural harbors, which extends into the Atlantic Ocean. It

The metropolitan of NYC make up the premier gateway for any legal immigration to the United States. The

Before we dive into the extravagant culture of New York, let us ﬁrst understand-

vast majority of people pouring in from over the world have made New York a cultural capital, with a whopping 800 languages spoken in the city, a kind of linguistic diversity that's hard to ﬁnd anywhere else. The city is a home to more than 3.2 million residents born outside the United States. As of 2022, the NYC metropolitan area had produced an estimated gross metropolitan product of over $2.1 trillion, topping the list worldwide. With this estimate in mind, the city also houses the highest number of billionaires and millionaires of any city in the world.

What is the history of New York City? 17th Century New York

Giovanni da Verrazano discovered New York Harbor

1524

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1609

Henry Hudson sailed up the Hudson River

The Dutch founded their rst permanent trading post

1624

1626

Peter Minuit bought Manhattan from the Native Americans.

The rst black slaves arrived, who played a major role in forming the colonies.

1628

1653

A Wall was built to protect New Amsterdam, across Manhattan Island. The street next to it was call The Wall Street.

The English arrived in New York.

1664

18th Century New York By this time, New York had almost doubled its population, and the main industry in the city was that of milling. The New York Gazette, the rst newspaper began its publication.

1732

The rst theatre in New York was opened

1725

Kings College (Now Columbia University) was founded.

1754

1784

The Bank of New York was founded.

George Washington took his presidential oath at Federal Hall.

1789

1792

Trading in stocks and shares took place in and around Wall Street.

19th Century New York

New York became the largest city in the USA with a population of 123,000.

1820

The rst line of New York Subway was opened.

1904

1826

New York University was founded.

Washington Square Park was created.

1831

1886

The Statue of Liberty was dedicated by President Grover Cleveland

First telephones were installed in NYC

1878

1845

New York City Police Force was founded.

1872

Bloomingda le's was founded.

Madison Square was opened.

1851

1847

The New York Times began publication.

Frederick Law Olmsted and Calvert Vaux created Central Park.

1858

Macy's was opened

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What is the story behind The Statue of Liberty? “We will not forget that Liberty has here made her home; nor shall her chosen altar be neglected." —President Grover Cleveland, accepting the Statue of Liberty on behalf of the U.S., October 28th, 1886 The Statue of Liberty stands tall in the Upper New York Bay, representing the universal symbol of freedom. The Statue of Liberty was originally gifted

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by France to the USA as an emblem of strengthening friendship, and also as a staunch sign of their mutual wish for liberty. Over the many years, it has evolved into so much more. It is also regarded as the Mother of Exiles, who stands strong, welcoming the millions of immigrants, as an epitome and embodiment of empathy, hope and opportunity for everyone who is in search of a better life in the USA. Representing the spirit of America itself, the statue excites the desire for freedom in people all over the world.

Here are a few interesting facts about The Statue of Liberty you don't want to miss out on-

The crown of Lady Liberty bears 7 spikes each representing the seven oceans and continents of the world.

The Statue is inspired by a Roman Goddess, Libertas- goddess of liberty.

The Wall Street- What's the Story behind the Charging Bull?

Lady Liberty originally was brown in color, being made out of pure copper. However, after 1900 it began to develop a green patina due to the oxidation.

The Charging Bull or the Big Bull on the Wall Street has today become the universal symbol of the American stock market and its big business. It is also one of the most visited and popular sights in the city. Tourists pour in from around the world to see this bronze beast.

The Statue of Liberty used to be a lighthouse and guided ships in New York's harbor.

Lady Liberty has been struck 600 times by a lightning bolt, but none of the bolts have caused any kind of severe damage to it.

The Charging Bull sculpture was created by an Italian-American artist, Arturo Di Modica. Di Monica came to NYC in the 70s, and being inspired by the city's energy he opened a studio on

Grand Street in the modern day SoHo. Di Monica started working on the bull after the stock market crash of 1987, where he felt he owed something to the Americans for so graciously accepting him and supporting his career as a sculptor. He paid a whopping sum of $360,000 of his own money to build the Charging Bull. With the Charging Bull, he wanted to inspire people to carry through hard times and celebrate the consistency and perseverance of an American business professional. He chose the bull to represent the rising market and a thriving economy, which everybody was ﬁghting for after the big crash.

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What is the Best Time to Visit the Bull?

The answer is incomplete without a tour to the local culinary culture.

Unlike the other monuments of the city, for example the Statue of Liberty, Charging Bull does not have any tickets and has a no-cost admission. The Bull stands in the middle of the street, so you can very easily visit it any time of the day.

NYS is a foodie's paradise, mostly because of its globally inspired cuisine and also a heavy inﬂuence by many cultures of the city.

By mid-day, you can find dozens of people lined up in front for a snap. So, if you want to gaze at the Bull without anyone pestering to move along, you will have to show up early in the morning. A Traveler's TipWinter can be a good time to visit the Bull. Owing to the snowy, chilly days you can find fewer people around. And if you are lucky, you can also find the Bull covered in a blanket of snow! Always Topping the ListsHere is why New York City is always on the 'Top Cities to Live In' listsIt's Diversity New York is regarded as one of the most diverse cities in the world. The city is also sometimes referred to as The Melting Pot because of the number of immigrants moving here from around the world. Its diversity is easily reflected in its food, art, music, culture and the neighborhoods. Here is a fun thing to do in NYCYou can visit the Tenement Museum and explore NYC's immigration history. You will be able to visit the 19th century tenement building and listen to the stories of families that lived there. The Delicious Food You ask 'Why is New York so famous?'

Wondering what food NYC is famous for? Some of New York's most famous foods include the classics like that of New York bagels, New York pizza, and the New York cheesecake. Because of its multicultural nature, it also houses authentic cuisines across the globe. To name a single place to try amazing dishes would be hard, but you can visit the Queens Night Market in Queens. In this open-air weekend market, you can try food from more than 100 local vendors. Smorgasburg is another weekend market generally found in Brooklyn, Manhattan and a few other places. If you are in the mood to cruise around, enjoy beautiful scenery of the New York City, while enjoying Philly cheesesteaks, Chinese bao buns, Filipino street food, Indonesian rice bowls and so much more, The Williamsburg location would suit you the best. New York is also famous for some of the best and the most unique restaurants in the world. Like Café Serai, where you can taste the Reuben Momos, the traditional Tibetan dumplings with a New York twist to top it oﬀ. There also are a number of food tours in NYC where you can be an audience to the stories of diﬀerent neighborhoods through food. Some of them includeŸ

NYC Greenwich Village Italian Food Tour

New York City Lower East Side Culture & Food Tastings Tour

Chinatown & Little Italy Food Fest

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The Museums of New York New York hosts some amazing and world-class museums and many of them have a free entry. Ÿ

Metropolitan Museum of Art

American Museum of Natural History

Museum of Modern Art

Whitney Museum of American Art and

Guggenheim Museum

These museums have the most impressive and awesome collections of art and other historical artifacts. Broadway- A Celebration of Art One of the main reasons why New York is so famous is the incredible shows on Broadway! New York, with the culturally rich and diverse visual and performing arts scene, is the most celebrated destinations for theatre globally. Broadway's stages have held countless plays and musicals and some of the best performers have graced the stage.

city with wide smiles and a happy spirit. And then comes the biggest festival of the city- Christmas. We have all watched Home Alone- Lost in New York a million times during the holidays, and have been mesmerized by the beauty of the city. It is something you simply can't miss. The beautiful window displays, events in the city, decorations, every little thing takes the atmosphere to another level. Watch the city turn into a true winter wonderland around Christmas. Architecture A modern city with busy brokers and aspiring students, you would think it is hard to ﬁnd time to sit and appreciate a beautiful building. But the glass skyscrapers, silhouettes of some of the most iconic buildings like the Empire State Building and the Chrysler Building make for New York's impressive and striking skyline. If you want to get more knowledge about the city's architecture, you can consider the following toursŸ

New York City architecture tour

New York Downtown Architecture audio tour

Flatiron Food, Architecture & History Tour

Here's a tip if you love tours dearlyYou can book a Broadway Theaters & Times Square with a Theater Professional excursion and dive deep into the history and culture of Broadway. The Extravagant Holidays There are just a few other cities in the United States that go all out to celebrate the holidays as New York. Thanksgiving in New York City is a big festival. Macy's Thanksgiving Day Parade serves as an unoﬃcial start to the holiday season, and the tinker lights come out decorating the

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You can also look out for the Manhattan Architecture Yacht Cruise. On this special tour you can sip on wine and beer sitting in a 1920s-style yacht and listen to the narration from the American Institute of Architects (AIA). This is one of the best and most sought after Manhattan skyline tours available. Vibrant Culture New York is home to incredible cultural institutions, has mesmerizing

art museums and the famous Broadway Theater. But its legacy of a vibrant culture goes even further. NYC is also famous for a happening music scene. From the funky uptown jazz clubs to the popular downtown punk music history, New York has been known to be a music hub. Adding to that, the city is also one of the fashion capitals of the world, with its fashion roots dating back to the 19th century. Today, the fashion scene of New York has evolved, where the city is a host to top annual Fashion

Weeks, and also holds some of the most famous fashion designer and retailer headquarters than any other US city. The city's hard and fast lifestyle and the bittersweet nature has been an inspiration for countless books, movies, and it is also among the most ﬁlmed cities in the world.

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AGK Karunakaran President & CEO

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MulticoreWare Inc Building AI Solutions Responsibly

n the era of digitization, software development is one of the most important aspects for steady growth. It guarantees your company's increased productivity and eﬃciency of the team at the cost of minimal eﬀorts investment. As an entrepreneur, seeking the help of the best development team will help you automate your business and also growth of the company. Featuring for The Enterprise World's this issue of The Most Trusted Sensor Solution Providers is MulticoreWare Inc, a company helping you with accelerated software development. In this interview with AGK Karunakaran | President and CEO, know more about the journey of the company. Brief us about at the company, what inspired you to start the company? Our MulticoreWare journey started in 2009. This is at a time where processor performance was characterized by number of cores as opposed to the clock frequency. With multicore

processors making their appearance, there was a gap in software development for this homogeneous and heterogeneous processor architectures. With the advent of GPUs and the increasing prevalence of multi-core, multi-architecture platforms, our clients were struggling with the difficulties of using these platforms efficiently. This is when we got together with some of the smartest parallel programmers and researchers from the University of Illinois UrbanaChampaign to build a company that supplies software and middleware for this market. What are the products or services the company focuses on? How are your services different from those in the market? We are a software development company that offer cutting-edge products and services on multicore and multi-thread CPUs, GPUs, DSPs, FPGAs, and various AI hardware accelerators. So, if your code targets a

multi-core, heterogeneous platform, you want us on your team! Today we are one of the leaders in the industry in services such as HEVC video compression, machine learning, and software performance optimization services. Our customers span North America, Europe, the Middle East, and the Asia Paciﬁc, covering a broad spectrum of vertical markets, such as media and broadcasting, security, smart city, robotics, retail, sports analytics, AR/VR, and Automotive and Transportation, etc. segments. We were even named one of the fastest-growing private companies in America on the Inc. 5000 list in 2014. We have also been growing our products and solutions related to Compilers (HPC, Heterogeneous computing), HW Proﬁler Tools, Video Codec products (HEVC, VVC), Computer Vision products and solutions, Machine Learning (Convolutional Neural Networks) products and solutions, various sensor perception and inference stacks for edge and ADAS applications.

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We also specialize in high performance machine learning, AI Analytics Solutions, autonomous vehicle sensor data processing and autonomous embedded software solutions serving different markets. MulticoreWare is a global leader in professional-grade video software technology for storage and transfer of multimedia contents in the most costefficient manner. MulticoreWare is leading the development of opensource Versatile Video Coding (VVC) product, the Next-Gen Video Technology, through the x266™ consortium. Furthermore, the x265™ open-source stack has been the gold standard in High Efficiency Video Codec (HEVC) with the leading broadcasting partners around the world. The Ultraziq™ library – an extended product built on top of the x264™ (AVC) and x265™ (HEVC) encoder libraries are targeted at achieving better video quality and turnaround time for OTT and live streaming use cases. MulticoreWare has developed critical IP around all areas of Human Behaviour AI, including Face Recognition, Pose Estimation, Action Intelligence, and other areas of human intelligence. In addition, MulticoreWare has been serving a broad group of customers with its AI/ML/DL algorithms and ensuing analytic solutions optimized for cloud or edge computing implementations in various programming languages and frameworks. Please tell us about your team. From time of our inception, we were focussed on creating a balanced team with representation from industry and academia. This is critical, in a business like ours, to always look at new technologies and be able to adapt it to our products and services. Our team

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has people who have been with us for decades and have brought in so much energy, passion, and vision! Even today, we continue with the same philosophy and have R&D partnerships with universities with whom we have joint projects. And this also helps us to bring in fresh talent to add to our versatile team! Please brief us about your professional experience. Over the last 25 years, I have been involved in homogeneous and heterogeneous multi-core market transition, bootstrapping start-up companies, system level definition and design of products, engineering management and overall business strategy. I have been successful in starting, scaling up and managing operations in other countries. I have also been involved with nongovernmental organizations, in areas of education, especially, a model that can provide high-quality, low-cost, easily replicable model to address gaps in the system. I have also been affiliated with TiE, Silicon Valley and have served as the President and on the board of directors. TiECON is one of the largest conferences for entrepreneurs and since the early 90s, TiECON has impacted a significant number of entrepreneurs including myself. What are the key achievements of your business journey? I have always believed that creation of a product or technology should benefit the larger community. At MulticoreWare, we have been able to create products on open-source platforms, enabling a huge community of developers to contribute and grow this initiative. Our development of open-source Versatile Video Coding

(VVC) product, the Next-Gen Video Technology, through the x266™ consortium and the latest x266™ opensource stack has been the gold standard in High Eﬃciency Video Codec (HEVC) and is used by some of the leading broadcasting partners. Which one is your favourite quote? I have many but these two come to mind! The Power of Persistence, Calvin Coolidge “Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan Press On! has solved and always will solve the problems of the human race.” Quote #2: Mahatma Gandhi: “The best way to ﬁnd yourself is to lose yourself in the service of others”

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THE 20 BIGGEST

BUSINESS

CHALLENGES GROWING COMPANIES FACE

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e live in a moment marked by fast transformation, particularly for the corporate world. Consider the fact that, in the span of just one generation, businesses have been forced to adjust to entirely new marketing channels (web and social), figure out how to invest in and make use of new technologies, and compete on a global stage. These are Business Challenges that our parents’ and grandparents’ generations could hardly have imagined. Because of these quick changes and the company’s continued expansion, it is impossible for any one CEO — or any employee, for that matter — to be an expert in every single area. This may have been the case from the beginning, but it has never been clearer than it is now. Because of this, in my view, the greatest way for organizations to meet and handle some of the most significant difficulties they face today is by working with skilled consultants. Hiring a consultant may help CEOs add the experience and abilities they need to solve certain Business Challenges at specific times and can deliver the greatest potential results if they do so. Here the biggest Business Challenges growing Companies face: 1. Balancing Quality and Growth The nature of Business Challenges that are expanding often results in a decline in quality as they expand, particularly those that expand rapidly. Initially, fewer individuals are responsible for completing all responsibilities. Experts and experts launch a firm, provide exceptional quality, labour day and night, and develop a clientele.

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2. Developing the greatest marketing strategy Developing the most effective marketing strategy is another vital aspect of a developing firm. Marketing is essential for businesses to thrive in a competitive market. Poor Business Challenges plans and inadequate key performance indicators result in a severe decline for many firms, particularly conventional ones, and act as bottlenecks. 3. Dealing With Market Rivalry Younger companies are unable of articulating their distinct competitive advantage vis-à-vis established giants. On the other hand, industry leaders overlook stealth firms swiftly targeting their target market, exposing their shortcomings, and developing a counteroffer. 4. Business Process Model

and businesses are governed by boards. Consultants and advisors are the equivalent of expanding a firm efficiently for small and mediumsized businesses. 8. Management Management is the most significant aspect of company and plays a crucial role. Without management, everything will crumble to the ground. There are several types of management in the corporate sector. It involves the management and coordination of processes, people, time, resources, budgets, and other organizational operations and tasks. 9. Strategic Management Strategic leadership entails developing the correct road map for the firm (or a department), decomposing it into actionable items, assigning the objectives to the necessary parties, and unifying the team.

The business Process Model is a significant obstacle for developing companies. As the company enters new markets and employs more personnel, its processes will evolve over time. New personnel influence the Organization’s hierarchy, often resulting in the creation of new management levels, operational processes, and management workflows.

It takes skill to allocate time to the correct objectives. This is a legitimate concern for practically every sector.

5. Reducing Reliance On The Founding Group

11. Eﬀective Marketing Strategy Development

When founders are highly engaged in day-to-day operations, this is a typical issue for startups and small enterprises.

The absence of a plan, the absence of suitable key performance indicators, and the inability to generate meaningful Business Challenges outcomes are signiﬁcant impediments for many ﬁrms, particularly conventional ones.

6. Absence of direction or vision Companies that lack a long-term strategy are plainly threatened by groups having a well-deﬁned agenda. 7. Utilizing Consultants and Business Consultants Athletes work with coaches, artists depend on producers for trend advice,

10. Time Management

12. Building a Company’s Brand Building a brand is a complicated, long-term endeavor, and quantifying outcomes is diﬃcult. However, the consequences of a strong brand are undeniable.

13. Recruiting New Personnel Recruiting at scale is signiﬁcantly more diﬃcult. If you must make concessions in a very competitive market, your expenses will increase.

16. Fostering a Thriving Organizational Culture Creating a great culture is a multistep process that encompasses all aspect of the endeavor.

14. Retaining Star Performers

17. Communication

It is difficult to arrange an interview with high talent. Obtaining their acceptance of an offer is a type of chance. Keeping them? Even the greatest companies have difficulty retaining talent.

Poor communication may result in significant losses for a corporation. They were caused by disorganized work, incorrect deliveries, and other factors. Communication issues have become one of the most significant Business Challenges for all firms. Communication issues have become one of the most significant Business Challenges obstacles for all firms.

15. Embracing Diversity In The Workplace Diversity has been a sensitive subject for centuries. Ensuring the health of the culture is one of the most pressing issues.

18. Maintaining pace with innovation Due to the diﬃculties associated with implementing new software, businesses can become too reliant on

obsolete tools and systems. If a company’s leadership lacks technological acumen, it may lose out on several chances. 19. Motivating Staff Members A crucial obstacle for both small and big businesses. An unproductive Business Challenges, unmotivated employee at a startup may represent 20% of the whole workforce. 20. Keeping Pace With Market Changes Adapting on a large scale to market upheavals and technical developments is difficult. Newspaper and social media advertising is a different ballgame. Comparable to converting a conventional “car salesman” procedure to a contemporary company development workflow in light of the altered buyer’s journey.

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EMPOWERING

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G EVERYONE ON PLANET TO ACHIEVE MORE

or more than a decade, Microsoft has been the market leader in operating systems. It was established by Bill Gates and Paul Allen in Albuquerque, New Mexico, in 1975, 46 years ago, and is currently flourishing all over the world. In the 2020 Fortune 500 list of the most significant US companies, Microsoft came in at number 21. It is valued as the third-highest global brand. The business is a digital operating systems leader. On April 4, 1975, Bill Gates and Paul Allen established Microsoft in order to create and market BASIC interpreters for the Altair 8800. In the middle of the 1980s, MS-DOS and then Windows propelled it to the top of the market for personal computer operating systems. Three people became billionaires thanks to Microsoft's 1986 initial public offering (IPO) and subsequent increase in share price, while an estimated

12,000 Microsoft employees became millionaires. Since the 1990s, it has moved from the operating system industry and acquired a number of businesses. Their greatest acquisition was LinkedIn for $26.2 billion in December 2016, which was followed by Skype Technologies for $8.5 billion in May 2011. In 2018, Microsoft recaptured its title as the most valuable publicly traded business in the world after being dethroned by Apple in 2010. After Apple and Amazon, Microsoft became the third American public ﬁrm to have a market cap of $1 trillion or more when it did so in April 2019. Microsoft will have the fourth-highest worldwide brand valuation as of 2022. Journey of Microsoft Microsoft is a daily and regular word used in every corporate sector. The

global product is owned by Microsoft Corporation based in America is a multinational technology corporation. The associated services headquarters are situated at Microsoft Redmond campus in Redmond, Washington, United States. The best products of Microsoft are the Windows series of operating systems, the microsoft office suite and internet explorer,etc. The Xbox video gaming consoles and the Microsoft Surface range of touchscreen personal PCs are its two main hardware offerings. Microsoft was the world's largest software company by revenue as of 2019; it was placed No. 21 in the Fortune 500 rankings of the largest American firms by total revenue in 2020. Along with Alphabet, Amazon, Apple, and Meta, it is one of the Big Five American technological firms. The journey of Microsoft kick started with a basic setup.

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The current global venture was founded by Bill Gates and Paul Allen on 4th April 1975 with the main motive to produce and sell BASIC interpreters for the Altair 8800.

As a result of an arrangement the company made with ASCII Magazine in Japan in August 1977, ASCII Microsoft opened its rst overseas ofce.

In the middle of the 1980s, MS-DOS and then Windows propelled it to the top of the market for personal computer operating systems.

Since the 1990s, it has moved from the operating system industry and acquired a number of businesses.

Microsoft started to reevaluate its products and broaden its product line into computer networking and the World Wide Web after Bill Gates' internal "Internet Tidal Wave letter" on May 26, 1995.

Microsoft released Windows XP on October 25, 2001, combining the NT codebase with the mainstream OS line. Later that year, the company introduced the Xbox, breaking into the Sony and Nintendodominated market for video game consoles.

Microsoft, which was becoming more active in the hardware market after the launching of Xbox, introduced the Zune line of digital media players in 2006 as the replacement to its earlier software platform Portable Media Center.

The Windows Vista released in 2007 featured the security and redesigned user interface dubbed Aero, following with the release of MS Ofce 2007 with the feature of Ribbon user interface.

Throughout the 2011-12 Microsoft restructured its identity with focusing on logo, products, services, etc.

Microsoft released a x for Windows 10 in January 2018 to address CPU issues brought on by Intel's Meltdown security aw. The patch caused problems with the virtual machines running on Microsoft Azure that use Intel's CPU architecture.

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On June 24, 2021, Microsoft announced Windows 11.

The growth of Microsoft and its products and services is witnessed by the whole world. In an interview with Mr. Bill Gates mentioned the growth of Microsoft crediting it to their team.

The survey of Microsoft's Statistical Studies Microsoft being a global venture today has no need of any recognition strategy or marketing strategy. The corporation being an Information and Technology based corporation works mostly on its products and services related to databases and softwares. The 4Ps from the marketing mix works on point for microsoft. The 4Ps includes Product, Price, Place, Promotion.

Product Mix A product is something that satisﬁes the needs and desires of the consumer, whereas a product mix is the variety of that product. Microsoft is a retailer of both hardware and software. Computers, laptops, tablets, Xbox, and phones are among their hardware goods. Microsoft Oﬃce and Windows OS are among their software products. Microsoft has a broad range of products. It is primarily renowned for its

Ÿ Devices Ÿ Softwares

Ÿ Apps Ÿ Games Ÿ Entertainment Price Mix Price mix is the method used to determine a product's price as opposed to price, which refers to the monetary value of a product. Microsoft frequently employs the Buy Only What You Use, Freemium, and Market-oriented pricing strategies.

Ÿ Freemium Pricing Ÿ Product line

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Ÿ Penetration Pricing Ÿ Price Skimming Place Mix Under Price Mix, Microsoft provides the following services to its clients:

Ÿ Customers can easily select products and services from Microsoft's oﬃcial website based on their needs.

Ÿ Microsoft oﬀers retail locations all over the world where customers may use the guidance of technical advisors to make smarter decisions.

Ÿ Additionally, Microsoft has approved dealers and distributors. Microsoft's strategically sound location mix makes its products readily available to customers worldwide. Now let's talk about Microsoft's promotional strategy to discover how it keeps its position at the top. Promotional Mix With the aid of its powerful brand image, Microsoft's promotional strategy precisely addresses its target market. It advertises its products on a number of social media sites, including Facebook,

Twitter, Google, Instagram, etc. Microsoft employs a number of diﬀerent promotional strategies, including advertising, direct marketing, and sales promotion. It reaches its intended audience through a strategic channel. Microsoft's variety of promotions includes -

Ÿ Ÿ Ÿ Ÿ Ÿ

Advertising Sales Promotion Direct Marketing Personal Selling Public Relations

Eﬀect of COVID 19 on The global enterprise -

of an entirely digital workforce. Early in March, just a day after the order was issued for all employees at Microsoft's Redmond, Washington headquarters to stay at home, scientists at the company started thinking about the research possibilities. The chief scientist for Microsoft's Experiences and Devices, Jaime Teevan, and director of applied science Brent Hecht met online with a dozen other colleagues to discuss what had just occurred, what was about to occur, and what it all may signify. Hecht asserts that one of Microsoft's advantages is the staﬀ members' intense curiosity.

Of course, the balance between benefits and losses was far from clear-cut. A Even before the pandemic, scientists have long pondered the implications of significant minus for some was a bonus a world in which reporting for work no for others. Working from home and being longer meant reporting for work. If we free of office interruptions had been a blessing for some positions, but it had had the ability to disconnect from actual locations thanks to contemporary been difficult for managers and employees in more collaborative fields to technology, how might our recreate the creative frenzy of employment, offices, and workdays brainstorming sessions. Nearly every change? What would be the genuine advantages? What would the obstacles benefit has a concomitant drawback. be? COVID-19 then struck. Everything However, a closer look at the data so far offers helpful insights that might not only changed and became unpredictable from a business standpoint, but from a guide us through the difficulties we are currently facing but also influence how researcher's point of view, it offered a huge opportunity. This was the perfect we might think about making things better once we are permitted to return to opportunity for social scientists to design a sizable research on the impacts our workplaces. Conclusion of The Case Study In summary, Microsoft is the market leader because of its dominant worldwide presence and leadership. Their welcoming “perfect coffee shop atmosphere” should be a long-term competitive advantage. The company's retail outlets and on-site collaborations have earned higher response rates, putting them in front of the pack in the mature business. As a result of its allencompassing marketing approach, Microsoft enjoys a strong global market position.

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About Microso 1. Microsoft is among the most well-known brand brands in business. However, company cofounder Paul Allen originally gave the business the moniker Microsoft, which was a mix of the phrases ``microcomputer" and "software."

2. Over the years, Microsoft has used a number of distinctive logos, all of which are instantly identiable. However, the original Microsoft logo was created in less than a day by co-founders Bill Gates and Paul Allen.

Gates planned to rename the original Windows operating system to "Interface Manager" when it was still being developed. The moniker was initially used exclusively internally, with intentions to continue using it when the OS was eventually made available to the general public.

4. One of the company's most well-known software offerings is Microsoft Ofce, which includes favorites like Microsoft Word, Excel, and PowerPoint. Despite the obvious connection to Microsoft, some people would be surprised to learn that Microsoft Ofce rst appeared on the Mac before moving to Windows.

3. While the typical Microsoft employee may come to mind as a serious coder, they prefer the seriously adorable moniker "Softie." The average softie is a male American resident who works for a company with more than 180,000 people worldwide.

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2023’S TOP STRATEGIES FOR SUCCESSF UL SOF TWARE DEVELOPMENT

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ntroduction: Successful Software Development

The software development industry is a dynamic and ever-evolving ﬁeld that requires companies to be on top of the latest trends and advancements to remain competitive. With new technologies and innovations emerging on a regular basis, it can be challenging for companies to keep up. However, it’s essential for companies to stay informed and adapt to changes in order to succeed. In this article, we’ll dive into the top strategies for successful software development in 2023. We’ll explore the latest trends, best practices, and cutting-edge technologies that companies should embrace to stay ahead of the curve. Whether you’re a seasoned software developer or just starting out, this article will provide valuable insights and guidance for how to succeed in the fast-paced world of software development.

3. Utilize Cloud Computing

Conclusion:

Cloud computing has revolutionized the way software is developed and deployed. By leveraging cloud services, companies can reduce costs, increase scalability, and improve security. From AWS to Microsoft Azure, there are plenty of cloud services to choose from.

Software development is a rapidly evolving ﬁeld, and companies must keep up with the latest trends and advancements to remain competitive. By embracing agile methodologies, focusing on UX, leveraging cloud computing, automating tasks, collaborating with remote teams, investing in cybersecurity, and turning to bespoke software London providers, companies can achieve success in 2023 and beyond.

4. Empower Your Teams with Automation Automation is transforming the software development industry, and companies must embrace it. Automating routine tasks frees up teams to focus on higher-value work and helps to reduce the risk of errors. Tools like Jenkins and GitHub Actions are great options to consider. 5. Collaborate with Remote Teams

So, buckle up and get ready to discover the top strategies for successful software development in 2023:

With the COVID-19 pandemic, remote work has become the norm for many teams. To remain competitive, companies must develop strategies for eﬀective remote collaboration. Tools like Slack and Microsoft Teams have made it easier for remote teams to communicate and work together.

1. Embrace Agile Methodologies

6. Invest in Cybersecurity

Agile methodologies have been a game-changer in the software development industry, and they’re here to stay. Agile approaches, such as Scrum and Kanban, allow teams to quickly respond to changes and deliver high-quality software.

Cybersecurity is a growing concern for companies, and software development teams must prioritize it. From secure coding practices to regular security audits, there are many ways to reduce the risk of cyber attacks.

2. Focus on User Experience (UX)

7. Turn to Bespoke Software London for Custom Solutions

User experience (UX) should be at the forefront of all software development projects. Companies must prioritize their users’ needs and design software that meets their expectations. Investing in UX research and testing can lead to better engagement and higher customer satisfaction.

For companies that require specialized software solutions, bespoke software London providers can deliver custom software that meets their unique needs. By partnering with a trusted provider, companies can achieve their goals and achieve a competitive edge.