Most Trusted Testing Software Solution Providers Companies

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Softwaretestingsolutionplatformsoccupyapivotalroleinthedevelopmentofbusinesses today.Inaneradefinedbytechnology,thereliabilityandqualityofsoftwareapplications areparamount.Theseplatformsensurethatsoftwareproductsmeetexactingstandards, preventingcostlyerrorsandenhancinguserexperiences.

Byautomatingandstreamliningthetestingprocess,theyacceleratetime-to-market,reduce operationalcosts,andboostoverallefficiency.Inarapidlyevolvingdigitallandscape, businessesmustdeliverflawlesssoftware,andtheseplatformsserveasindispensableguardians ofquality,fosteringcustomertrustandcompetitiveadvantage.

FeaturingforTheEnterpriseWorld’sthisissueofMostTrustedTestingSoftwareSolution ProvidersCompaniesarethestoriesofsuchinnovativeplatforms.

Forthecoverreadabout-

Establishedin2010, guidessuchorganizationsandeducatesthemaboutthe QAMentor importanceofgoodQAprocesses.Withateamofseasonedexperts,thecompanyofferstailored servicestoorganizationsthatdrivebetterresultsinthelongrunandsavetime.

RuslanDesyatnikovistheCEO,President,andFounderofQAMentor.Heindependently establishedthecompanyin2010andnameditQAMentorbecausetheideawastoprovide mentorshipservicesaroundthequalityassuranceandsoftwaretestingdomain.Thecompany aimedtohelporganizationsmatureandimprovetheirQAprocessesandmethodology

AtQAMentor,theclientorganizationsreceivestrategicsupportthroughmentorships,guidance, coaching,training,andstrategicservices.ThecompanyhelpsitsclientsconductQAauditsusing QAMentor’sproprietaryQAAuditframeworkwhichhelpstoidentifygaps,areasof improvement,brokenprocesses,andputtransformationalstrategiesinplace.

Shalmali W. halmaliS

r o m E d i t o r ’ s D e s k

The Enterprise World, 1985, Henderson Rd, Columbus, Ohio, 43220

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This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.

Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights.

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Forthecoverreadabout-

Establishedin2010, guidessuchorganizationsandeducatesthemaboutthe QAMentor importanceofgoodQAprocesses.Withateamofseasonedexperts,thecompanyofferstailored servicestoorganizationsthatdrivebetterresultsinthelongrunandsavetime.

RuslanDesyatnikovistheCEO,President,andFounderofQAMentor.Heindependently establishedthecompanyin2010andnameditQAMentorbecausetheideawastoprovide mentorshipservicesaroundthequalityassuranceandsoftwaretestingdomain.Thecompany aimedtohelporganizationsmatureandimprovetheirQAprocessesandmethodology.

AtQAMentor,theclientorganizationsreceivestrategicsupportthroughmentorships,guidance, coaching,training,andstrategicservices.ThecompanyhelpsitsclientsconductQAauditsusing QAMentor’sproprietaryQAAuditframeworkwhichhelpstoidentifygaps,areasof improvement,brokenprocesses,andputtransformationalstrategiesinplace.

L E A D E R S I N S P O T L I G H T

2 2 UPSHOT Why Interlaken in Switzerland should be your next Adventure Destination?

3 2 CASE STUDY How McDonald’s becamethe World’s Largest Food Chain?

4 0 Article The Complete Guide to Collecting CRYPTO ART - Everything to Know

4 6 review Hootsuite

T T

Thereisathinlinebetweenagoodand agreatproduct.Amajorfactorthat separatesthetwoisaneffective QualityAssuranceprocess.AgoodQA implementationcanhelporganizations removedefectiveproductelements, helpingdeliverproductsthatmeet customerdemandsinan uncompromisedmanner.Thereare numerousbenefitsofawell-managed QA,however,severalorganizationsare notawareofitsmaximumpotential.

Establishedin2010,QAMentor guidessuchorganizationsandeducates themabouttheimportanceofgoodQA processes.Withateamofseasoned experts,thecompanyofferstailored servicestoorganizationsthatdrive betterresultsinthelongrunandsave time.Inourlatestissue ‘Most Trusted

Testing Software Solution Providers Companies’, we arefeaturingthefascinatingsuccessstoryofQA Mentor

ComprehensiveQASupport

RuslanDesyatnikovistheCEO,President,andFounder ofQAMentor.Heindependentlyestablishedthe companyin2010andnameditQAMentorbecausethe ideawastoprovidementorshipservicesaroundthe qualityassuranceandsoftwaretestingdomain.The companyaimedtohelporganizationsmatureand improvetheirQAprocessesandmethodology

AtQAMentor,theclientorganizationsreceivestrategic supportthroughmentorships,guidance,coaching, training,andstrategicservices.Thecompanyhelpsits clientsconductQAauditsusingQAMentor’s proprietaryQAAuditframeworkwhichhelpstoidentify gaps,areasofimprovement,brokenprocesses,andput transformationalstrategiesinplace.

However,theQAMentorsoonrealized thatonlystrategicsupportwas insufficient.Organizationsalsoneed specializedresourcesaround automation,performance,andsecurity. Tokeepupwiththeseorganizational demands,QAMentordeveloped specializedservicesaroundthose technicalareas.

Initially,itopenedonelocationin Ukraineandsoonprogressedto anotherinPune,India.Duringthis period,thecompanystartedgrowing significantlyandincreaseditsnumber oftestingserviceofferings.Inits journeyof12years,thecompanyalso acquiredfivedifferentcompaniesin France,anotherinUkraine,andthree inIndia.Currently,itoperateswith375 employeeslocatedin11countries globally

BarriersattheBeginning

Duringtheinitialstages,themajor challengeforQAMentorwastomanage finances.Thecompanyutilizedand investeditsownmoneywithoutthehelp ofanyfundingrounds.Asaresult,it lackedthecapitaltobuynewequipment likemobiledevices,laptops,etc.atthat stage.

“As a matter of fact, we have over 400 mobile devices in our possession for mobile compatibility testing as well as various laptops and configurations, because we are doing a lot of game testing,” mentionsRuslan.

Asaninternationalcompanywith differentofficesacrosstheboard,getting peopletooperateandfollowthesame strategy,methodology,andbestpractices

wasanotherchallengeforQAMentor

Tocopewiththischallenge,QAMentor investedalotintoupgradingits maturitylevel.Thecompanyachieved CMMIlevelthreeappraisalcertification andISOCertificates—ISO27000,ISO 9001,ISO20000,etc.thatallowitto operateonthesamepageacross differentofficesandlocations.Ittooka whileforQAMentortoreachthislevel ofseamlessoperations.

Anotherchallengewasthatmany companiesweredoingQAwiththehelp ofdevelopers.Theydidn’trealizethe importanceofhavinganindependent, unbiasedQAfunctionorindependent softwaretestingprovidertoassure uncompromisedquality.Ittookalotof timeandefforttoeducatetheseclients ontheimportanceofindependent softwaretesting.

BouquetofServices

QAMentoroffersfunctionalandnonfunctionaltestingservicesto475 globalclients.ThisincludesAPIlevel automationtesting,UIautomation, functionalautomation,compatibility automation,databaseautomation, processautomation,performance testing,securitypenetrationtesting, testdatamanagement,Internetof Things,androbotics.

QAMentordeveloped7proprietary automationframeworksforopen sourceandenterprise-level technologiesincludingSeleniumJava CucumberFramework,Appium,UFT, Ranorex,TestComplete,andUIPath.

Offeringsthatstandout

Besidestheaforementionedservices, oneoftheuniqueservicesofferedby QAMentoristheArchitecturereview service.Thisserviceallowsthe companytoverifyandvalidatethe architecturedesignoftheapplication. Ithason-staffITarchitectsfrom differentindustrieswhocanunbiasedly assessexistingtechnology,existing applications,securityaspects,aswell asperformanceaspectsofthe architecture.

QAMentoralsooffersacrowdsourcing servicethatallowsittopracticallytest oneverylanguageintheworld.In termsoflocalizationtesting,the companyhasover12000professional

testersfrom182countriesaroundthe worldaspartofitscommunity.Manyof itsclientsarelocalizingtheirapplications indifferentlanguageslikeArabic, Japanese,Chinese,Korean,Spanish, French,etc.

Thecompanyalsooffers‘Testinginyour TimeZone’servicewhereitprovides testingservices24/7.Ithasdifferent shiftsoperatingatdifferenttimezones. Theseshiftsalsoincludeweekendshifts asmanyclientslaunchtheirreleaseson weekendsandtheywantQAMentorto dotestinginproduction.

LeveragingtheTechnology

Withthehelpofautomationand technology,QAMentorhasbuiltawide

portfolioofproductsinseveral sections,enablingitscustomersto executeenhancedandmoredisciplined processes.

QAcoverageisonesuchproduct developedbyQAMentor.Itisa comprehensivetestmanagement platformthatmanagestheentire softwaredevelopmentlifecycle,from requirementsgatheringtobuildingtest cases,executingtestcasesfromthetest lab,andidentifyingdefects,risks,and issues.Theproductisprimarilyoffered tomanyofQAMentor’sclientswho donothaveasophisticatedtest managementsolution.

ItssecondproductwasMetricsAlert,a keyperformanceindicatorplatform withover60differentkeyperformance indicators.MetricsAlertallows customerstomeasurequality, productivity,andtheoverallefficiency ofthesoftwaredevelopmentlifecycle.

Inadditiontotheseproducts,QA mentorhasbuiltnumerousautomation frameworksthatcanbedeployedand adoptedforbankingcustomers,ecommercecustomers,orhealthcare customers.Itisacookiecutterthatcan applytothecustomers’platformsand applicationssotheydon’tneedto spendtimetodesignandbuildtest cases.

Thecompanyalreadyhaspre-builttest caseswhichneedtobetunedalittlebit more.QAMentorprovidescapabilities liketimetomarketandaveryquick turnaroundtimeonbuildingand executingthetestcasesthroughits automationframeworks.

ContinuousExpansion

Aboutfivetosixyearsafterits inception,QAMentorreachedapoint whereitcouldthinkaboutaccelerating itsgrowth.Thisiswherethecompany

startedtheacquisitionstrategy.It acquiredfivesmaller-size,startup companiesaroundtheworld—onein Ukraine,oneinFrance,andthreein India.QAMentor’slatestacquisition wasStepOneStepAhead,aMumbaibasedroboticprocessAutomation Companywhichitacquiredalmost threeyearsago.

QAMentor’sstrategyalsoinvolves expandingintodifferentareas.The companyaimstoestablishafootprint acrosstheentireworld,helping organizationsbringmaturitytotheir softwaredevelopmentlifecyclewitha properQAandtheQAprocesses aroundit.Tocompletethispursuit,QA Mentorhasbeencontinuouslyopening locationsindifferentareas. Lastyear, thecompanystartedoperationsin Nigeria.Italsostartedoperationsin Canadatwoyearsagoandisplanning tostartinDubaiaswell.QAMentoris strategicallyplanningtoexpandits geographicalareatohelpotherareas andcountrieswiththeQAprocesses.

LeadingwithDeeperKnowledge

QAMentorhasestablisheditsown researchanddevelopmentpractice. Withthehelpofthisspecializedgroup, thecompanycanlearnmoreaboutthe market,variousnewtoolsand technologies,andautomation principlestostayaheadofits competitors.Itcontinuestoexpandits R&Ddepartmentinternallywhile gatheringmoreknowledgevia conferences,webinars,andseminars.

Tohelptheemployeesupscaletheir knowledge,thecompanyhas developedvarioustrainingprogramsto introducethemtonewtools, technologies,andapproaches.Withthe helpoftheseinitiatives,QAMentor cross-trainseachindividualtohelp themupgradetheirskills.QAMentor wantedtoapproacheverysituation

Cover Story

smartlyasitcoveredallthe possibleangleswhenitcameto testing.

“We try to deploy specific strategies for every engagement, every project, and every new customer and client,” addsRuslan.

ReflectingontheLeadership Philosophy

Ruslandescribesthattheleadership styleatthecompanyrevolves aroundnotspoon-feedinganyone. Thecompanydoesnotbelievein micromanagingtheemployeesand insteadshowcaseshightrustin them,empoweringthemalongthe way

AtQAMentor,theteamsget completefreedomintheir decisions,ensuringtheyare independentandnotover-relianton theleadership.Thecompanywants theemployeestotakecontroland ownershipofdecisions.Inthe process,makingamistakeisfineas longasteamsdonotrepeatthe mistakes.

“We want to grow leaders and we want potentially every single employee to be a leader for this organization. This will help us expand and grow,” saysRuslan.

Furthermore,QAMentorfollows anopen-doorpolicywherethe employeesaren’tafraidtoraise concernsorsuggestchangesor improvements.Ruslanalso highlightstheimportanceof listeningtoyouremployees.The companyconductsvarioussurveys toensureeachemployeeatQA Mentorfeelsheardandseen.The employeefeedbackfromthe surveyshelpsthecompanyimprove itsoperationsfurther

Cover Story

NurturingtheIn-HouseTalent

Asitsnamesuggests,QAMentorisall aboutmentorshipandguidance.The companyidentifiespeoplewhoneed helpwithintheorganization,And unlikeotherorganizations,itholdson tothesetalentedindividualsandtrains themtowardbetterment.

Thecompanyprimarilyhiresstudents fromcollegesandputsthemina programcalledHowtoBecomeaQA Testerin30days.Inthese30days, theseindividualscanamassalotof knowledge.Later,theyareadmitted intoanotherprogramwheretheygain actualpracticalexperience.

Thishiringprocessspecifically showcasesthatseniorsarenotthesole

focusatQAMentor.Alongtheway tobuildtheircareers,thecompany guidestheemployeestoreachthe nextlevelwheretheycantackle anysituationeasily “We know how to mentor and we know how to grow individuals and bring them to the next level of their maturity,” addsRuslan.

MinimizingtheRisks

Mostbusinessescarrywiththema certainlevelofrisk.Beitgambling onpeople’stalentswhenhiringor acquiringorganizationswithout knowingthefutureforcertain. WhenRuslanstartedthiscompany, walkingawayfromabig managementroleinhisprevious companywasalsorisky

“We like to take risks because people who take risks will have a higher degree of rewards. But you need to be smart while taking risks. You need to have a risk mitigation strategy in place,” adds Ruslan.

Takingunhealthyrisksisnottheway forward.However,iftheorganization doeslandinariskysituationforsome reason,havingriskmitigationstrategies athandisideal,saysRuslan.Before makinganydecision,whetherpotentially riskyornot,theorganizationneedsto analyzevariousfactorssuchasrewards, benefits,andrisksbehindthedecision.

EnvisioningtheProductExpansion

AsQAMentorexpandsitshorizons,it continuestoaddmoreservicestoits

arsenal.Lookingintothefuture,the companyaspirestoofferrobotics testingservicesfortheautomotive industry.Forexample,therearecar manufacturersthathavedifferent platformslikehardwareplatforms whichtheyareinterestedin automating.QAMentorisbuilding, improvingupon,andlearningother capabilitieslikeBigdatatestingand dataverificationandvalidation.

QAMentoralsoaspirestoventure intoInternetofThingsTesting(IoT Testing).Thecompanyhasbuilt specificpracticesforIoTTestingand isexpandingandaddingmore capabilitiestoit.Toenhancethe customerexperiencefurther,itplans tomakemoreservicesandtools

availabletoitsclientsand customersinthemarket.QA Mentorisassessinghowto leverageandutilizespacessuch asAIandMachinelearninginthe markettobringmorematurity intothetestingprocesses.

Inaddition,QAMentorhasalso createdaplatformtotrainkids aboutroboticsautomation.The aimistohelpthembuildscripts forrobotics.Moreover,as mentionedearlier,thecompanyis planningtoopennewstrategic officesinDubaiaswellasthe Philippines.Thecompanyis lookingforotherideassothatit canexpandintootherregionsas well.

Whereareyouplanningtogoonyournext vacation?Ifyouarelookingforanadventurous trip,InterlakeninSwitzerlandiswaitingforyou. Itwelcomesyouwithaprolificscenicbeauty surroundedbytheAlpsMountains.Thecityoffers adventurousandstunningexperiencesthatwill blowyourmindandfillupyourholidayswith unforgettablememories.

Thefreshandturquoisewatersflowingfromthe mountainswillenergizeyoursoulandleaveyour mindwithpeace.Theheart-pumpingactivitiesare readytogiveyoutheadrenalinerushandmelt downthestress.Inthisarticle,youwillreadabout variousthingsyoucandoatInterlakenin Switzerland,thebesttimetovisitthecity,aswell asthebesthotelstostayandenjoyyourholiday.

Things to do at Interlaken

InterlakeninSwitzerlandisaheavenlybeautiful townnestledamidsttheshimmeringLakeThun andLakeBrienz,waitingtoleaveyouawestruck byitsbeautyandcharm.Beingtheadventure capitalofSwitzerland,youcantryvarious breathtakingactivitiesinInterlaken.Someofthem areasfollows:

1.Canyoning: Interlakenin Switzerlandisfamousforcanyoning. Whenariverrunsthroughacanyon,you canenjoyswimming,sliding,rappelling, etc.initscourse.Canyoninggivesyou theworld-classexperienceofthrilling adventuresports.Itevenhas2different canyonsthatofferdifferentdifficulty levels;ChiliSchliereandGrimsel. Moreover,youcanenjoyexcitingscenic viewsoftheSwissAlps.

2.Paragliding:Ifyouare lookingtogetsomeadrenalinerushand feellikeafreebirdintheopenair,you mustgrabanexperienceofparaglidingat Interlaken.Tandemparaglidingflight offersaskilled,trainedpilottoridealong withyousoifyouareabeginner,youdo nothavetoworryaboutanythingelse.

3.Hiking: Thereareseveralprime hikingspotsatInterlakeninSwitzerland. Jungfrauregionistheidealspotfor hikingactivities.Youcanchooseyour favoritehikingspotdependingonthe accessibilityandkindofstaminayou have.HarderKulm,50kmfarfrom Interlaken,isoneofthebestspotsfor hikingwhereyouwillberewardedwith wonderfulviewsofthetown,thetwin lakes,andthemountainsbeyond.

4.Skydiving: Youwill encounterabreathtakingadventurewhile skydivingatInterlakeninSwitzerland. Jumpingoutofaplaneorhelicopterisan unbelievableexperienceforevery travelerinInterlaken.Youprobablydon't needpriortrainingbeforeskydivinghere. Atrainedprofessionalwillharnessyou withproperguidance.Hence,youjust havetorelaxandenjoythisexciting activity

5.Bungee Jumping:

BungeeJumpingisoneofthemost famousoutdooractivitiesatInterlakenin Switzerland.Stockhornbungeeisawellknownsiteforbungeejumping,where youarelifted134minagondola,andthe sceneryfromaboveistrulyinsane.Be readytoexperienceaplungefromabove andafree-birdfallfromthetranquil mountainsandthelakebelow.Youmay feelhowearlyitendedbutthememories willstayforever.

6.Kayaking:Kayakingisthebestpeacefulexperienceonthe waterandanopportunitytogoclosetonature.Youcanenjoyarelaxing kayakingtourbetweenthelateafternoonandearlyevening.Certified guidesaretheretohelpyouwithpaddlingskillsandexploringthewaves belowcliffs.Attheendofkayaking,youwillrealizehowyourevery tensionmelteddownwitheveryrippleonthesurfaceofthewater

7.Train Ride to Jungfraujoch:

BoardingatrainontopofEuropeisoneofthepopularactivities atInterlakeninSwitzerland.Beingoneofthehighestrailway stationsinEurope,Jungfraujochislocatedat3,454metershigh. ThetrainstartsfromInterlakenandreachesJungfraujochby stoppingatKleineScheideggandWengenontheway Theentire journeymakesyouwitnesstheastonishingandstunningscenic beautyofnaturewhichyouwillrarelyfindanywhereelse.

8.Rock Climbing:

Ifyouhaven'thadan exhilaratingexperienceforlong,rockclimbingisforyou. Wearingaharnessandclippingitintoastringwirewhile hangingitoffthewallisabreathtakingmemoryyoucanhaveat theInterlakenrockclimbingactivity Therearefriendlierroots forbeginnersandcertifiedguidesaretheretohelpwith appropriateguidelines.Youcanchoosebetweenhalf-day climbersandfull-dayclimbersaccordingtoyourconvenience.

The Best Time to Visit Interlaken in Switzerland

InterlakeninSwitzerlandispopularforalltheoutdooractivitiesitoffers totourists,andtherefore,goodweatherplaysacrucialrole.Itissituated intheheartoftheAlpsMountainsandtheweathercanreachuptoan extremelevelsometimes.Beforeembarkingonyourtourismjourneyat InterlakeninSwitzerland,youshouldhaveaclearideaaboutwhatisthe besttimetovisittheplaceandexecuteadventurousactivities.

Astheresearchsays,itisadvisabletotakeatourofInterlakeninthe summer,however,ifyouarelookingtodoparaglidingandskiing,winter isthemostcomfortableseason.JunetoSeptemberaretheidealmonthsto visitInterlakenwhenthetemperatureisbetween18to20degreesCelsius. TalkingaboutthenightlifeinInterlaken,insummer,thehotelsand restaurantsarrangevariousgamesatnightinwhichyoucanhavefunwith yourfriendsandfamily.

Best Hotels To Stay At Interlaken In

SWITZERLAND

Interlakenisfullofadventureandthereare variousactivitiesyoucanenjoyonyourtrip.If youwanttostayintheheartofthecitywhich isequallyaccessibletoalladventurousspots, takeaquicklookhere:

1. Hotel Bellevue:Itis oneofthehistorichotelslocatedatInterlaken inSwitzerland,servingitsguestssince1801. HotelBellevueissituatedwithabackdropofa lakeandmountains.Thoughithashistoric touchinitsarchitecture,thehotelfocusesona modernstyleoffurniturewithboutique details.Here,youhavetheopportunitytostay atcottagesorapartmentsaswell.

2.Hotel Du Nord:Stayingat HotelDuNordisagreatvalueformoney sinceitisoneofthemostexpensivehotelsin Interlaken.Toenjoythewholeproperty,you cangetabikeorbicycleonrentandrideinthe area.Thehotelofferscomplimentarybreakfast andfreeparkingaswellastransportticketsto roamaroundinthelocalarea.Itsroomsare simpleandcozywithwhitewashandan upgradedbalcony

3.Hotel Berghof

Amaranth: Thehotelprovidesa completemountainviewfromthewindowof everyroom.Thereisaheatedoutdoorpool andabeautifulgardenwithdifferentvarietyof plantsandflowers.Thehotelislocatedjust10 minutesawayfromthecharmingWilderswil village.Youhavetobooktheroomsin advanceasthehotelstandsatthetopofthe listoftravelers.

4.Jungfrau Hotel: Thehotel issituated3kmfromthecentralInterlaken.

Youwillexperienceastunningmountain viewwithahomelyfeelinginthecozy roomsofthehotel.Thehotelhasachaletstyledecorinadditiontopolishedroomsand complimentarybreakfasts.Moreover,the trainstationisjusttwominutesawayfrom theJungfrauHotel.

5.Hotel Krebs

Interlaken:Itisafour-starhotel situatedwithinwalkingdistancefromthe marketthathostsbrandedfoodinits restaurant.OneofthemisaSwissrestaurant whereyoucanenjoyauthenticlocalfood withacontinentaltouch.Thehoteloffers poshbutsimpleroomsandawarmbarthat hasmodernandtraditionalmixeddecor The roomshaveminimalistfurnishingsthatmake yourstayrelaxing.

6.Hotel Interlaken:Itwas builtin1332asapublichospital.Overthe years,ithasbecomeoneofthemost luxurioushotelstostayandrankshighonthe listofcelebrityguests.HotelInterlaken offersbeautifulroomswithup-to-date servicesandanAlpineatmosphere.Thereis arusticbaralongwithpine-cladwallsanda stroll.

7.Hotel Beausite: Itissix minuteswalkawayfromtheInterlaken-West trainstation.Toenjoyapleasantstay,the hotelprovideseverythingyouneed.Its roomsareequippedwithmini-fridges,coffee machines,andanonsitebarinadditionto bistrocafes.Thehotelcouldbeanexcellent optionforthosetravelingonabudgetand wantmostofthemoney.International restaurantsandbusstopsarejustafew minuteswalkawayfromthehotel.

INTERLAKEN CULTURE

Interlakenisamoderntourismcentrictownwithastrong identityinSwissculture.You willnoticemusiceventsinall seasonsoftheyearincluding Snowpenair,aconcertatthefoot

ofthetriplepeaksofEiger, Monch,andJungfrau.Interlaken celebratesNewYearwhich mentionsspectacularviewsof fireworks.Furthermore,thereis

aworldwidefamous InternationalStreetArtist FestivalinInterlaken.It observesavibrantmixof artists,whocomefrom differentcountriesoverthe worldtoshowcasetheirtalent.

InterlakenhostsInternational JungfrauMarathonheldaround September.Thefamous UnspunnenFestivalisamajor attractionforinternational touristsandagreatwayto knowaboutSwisscultureby beingapartofit.Itisagolden opportunityfortraditional vocationstorepresenttheir talentinfrontofan internationalaudience.

Inconclusion,Interlakenin Switzerlandisatruly remarkabledestinationthat offersaninteresting combinationofnatureand adventure.Itisthebest playgroundforadventurelovingtouristswhowillloveto experiencethrillingactivities. Thedestinationwillcapture everytourist'sattention.So packyourbags,makealistof thingstocarry,bookyour ticketsandlettheInterlaken weaveitsmagiconyoursoul.

Withasplendidcombinationofuniquevisionandstrongmanagement,thebrandisdominatingnotjustthefoodand beveragesindustrybutalsoothercompaniesintheworld.Oneofthekeyfactorsthatledtothegrowthofthecompanyisthat itneverlosestouchwithchangingtrendsandlifestyles.Inthispart,wewillshedlightonsuchfactors:

ThePepsiChallenge:Thecompanyannounceda‘PepsiChallenge’inwhichconsumerswereinvitedtotastetheColadrinks blindly.Thecampaignwasahugesuccessforthecompanyleadingtoearningagreatershareofprofitfromthemarket. Throughthisevent,itchallengedthegiantofthebeverageindustryCoca-Cola.

Diversifyingtheproducts:In1990,PepsiCodecidedtodiversifyitsproductsandmanufacturebeyondsoftdrinks.Itacquired brandsofsnackssuchasFrito-Lay,QuakerOats,andTropicana.Furthermore,theproductswereexpandedintoother categoriessuchassportsdrinksandenergydrinks.Thismovegavethecompanyanextraedgeoveritscompetitorsandbuilt awell-roundedassociationwhosesaleswerelessreliantonsoftdrinks.

StrategicAcquisition:PepsiCowasinvolvedinseveralstrategicacquisitionsthatexpandeditsbusinessandhelpedtoenter intonewindustries.OneofthebestexamplesofacquisitionisbuyingtheRussianJuiceandDairycompanyWimm-BillDannduetowhichitgainedafootholdintheRussianmarket.

ConsistentInnovationandGlobalExpansion:Currently,PepsiCooperatesin200countriesandreachesnewcustomersby tappingintoemergingmarketeconomieslikeIndiaandChina.Moreover,itneverfailstoinnovateandproposenewproducts inthemarket.ItsnewproductsPepsiMaxandPepsiNextareforhealth-consciousconsumers.ReadMore...

Youdon'thavetobeafastfood fanatictoknowwhat McDonald'sis,mostpeople recognizewhatthatyellow“M”stands for.Suchisthebrandpresenceofthe world'slargestfast-foodchaintoday.

TheveryfirstMcDonald'swasopened on15thApril1955,inSanBernardino, California,bythesiblingsRichardand MauriceMcDonald.Atthetime,itused toserveslow-cookedbarbecueandhad noindoorseating.Whichisnothinglike theMcDonald'softoday.Despitethe limitations,theirbusinessgrewquickly, andsalesnumberswereimpressive.

Soonthecompetitionincreased,andthe brothersneededaplantokeepupwith it.Theyrealizedthatthemajorityof theirsaleswerefromhamburgers(over 80%).Theydecidedtoadoptanew strategybasedonthreefactors:speed, lowerprices,andvolume.Italso includedasystemcalledthe“Speedee ServiceSystem”developedbythe brothers,whichhelpedtheirgrowth significantly.

Toboosttheoperationspeedfurther, theyrevampedtheirbusinessintoaselfservicerestaurant.Itwasthenew McDonald'swherepeopleorderedatthe windowandsilverwareandplateswere replacedwithpaperwrapsandcups.The Menuwascutshortwithjustnineitems thatincluded:Hamburgers, cheeseburgers,threesoftdrinks,milk, coffee,pie,andpotatochips.

Theirnewstrategyworked.Thebrothers doubledMcDonald'sprofitsandhad numerousfranchisesinArizonaand California.Impressedbytheirgrowth

andspeedyoperations,anentrepreneur namedRayKrocapproachedthemand becameitsfranchiseagentin1954.He openedhisfirstMcDonald'sinDes Plaines,Illinois,in1955.

HowRayCrocBecametheFaceof McDonald's?

RayCrocwasavisionarymanwitha firmbeliefininnovation.In1961,he boughtthecompanyfromthe McDonald'sbrothersfor$2.7million. Hethenquicklybecameamajorfigure thatrepresentedthebrand, overshadowingthesiblings.After sellingthebusinesstoRay,thebrothers startedcallingtheoriginalSan Bernardinooutlet—BigM.Annoyedby this,andtoone-upthebrothers,Croc openedtheMcDonald'sonthesame block,eventuallyforcingthesiblingsout ofbusiness.

Crocpredictedthatthefranchise businesshadhugepotential,especially becauseofitseasilyreplicablemenu. Stayingtruetohisvision,Crocfounded theFranchiseRealtyCorporationwhich tookcareofthecompany'srealestate dealsandalsoboostedthefranchise numbers.

Manycouldn'tconnectthedotsofQSR withRealestate.Turnedout,itwasthe firstCEOofMcDonald'sCorporation whohadeducatedCrocabouthow valuablerealestatecanbe,andhowit couldbenefitthebrand.Thesame Corporationwasalsoresponsibleforits popularitemssuchasTheFilet-O-Fish, BigMac,andEggMcMuffin.

WhatMadeMcDonald'sFamous?

RayCrocenvisionedthattherewillbe1000McDonald'sintheUnitedStates.Ifyoulook atthenumberstoday,thereareover38,700restaurantsinmorethan100countries.Many factorscontributedtothepopularityofMcDonald's,let'shavealookatthem:

1. Menu Standardization

Historically, the McD Menu has undergone multiple revamps. The brothers wanted to simplify the menu and in doing so, they often went for dishes that were easier to make. In doing so, the menu became easy to replicate and appealed to potential franchise owners, and helped them expand their business through franchisees.

2. The Speedee system

You rarely have to wait in line at their restaurant to get your order. This is because of The Speedee system. The system was unlike anything other restaurants were using at the time. Instead of one expert cook, many unskilled people were employed that were capable of doing specic tasks. It allowed them to assemble the dishes and execute tasks quickly. Today, many restaurants have successfully adopted this system.

3. The Fast-Food Approach

Originally, the whole idea of the restaurant was built around fast food, where people would buy the meals and leave. Many methods were used to stop customers from lingering at the restaurant to make space for new ones. This unique approach also helped them increase their business.

5. Branding

The presence and the brand presence of McDonald's is one of the best globally. The red and yellow colors of the brand are engraved in the minds of millions of people globally. Branding played a major role in this. Instead of directly positioning them as better than their competitors, the brand chose to highlight how it provides more value than everyone. The experience at the restaurant, and their advertisement all are made in such a way that leaves a lasting impression on you.

6. Adaptability

McDonald's wasn't an overnight success. The brand faced many blockades along the way to its success. To tackle some of the challenges, the restaurant curated and started to serve a menu based on what country and its culture. This helped them appeal to a wider audience and is one of the major reasons for their global success.

Ÿ Locations

Therestaurantservesaround40,275locations.That includes118countriesandabout69millionpeopleperday Since2012,theirnumberoflocationshasincreasedsteadily, from34,480to40,031in2021.Injustayear,from2020to 2021,therestaurantopened833locationsworldwide.

Ÿ AnnualRevenue

TheirGlobalAnnualrevenuefigurefor2022is$23.18 billion.Thisisaslightdeclinefrom2021whenitreached $23.22billion,themostyear-on-yearrevenueincreasefor thebrandinadecade.

Ÿ Employees

ThenumberofemployeesworkingdirectlyforMcDonald's is200,000.Thisexcludesthetwomillionpeopleemployed bytheindependentfranchisees.

In2012,440,000employeeswereemployed,sincethen,the numberofemployeesdirectlyworkingforMcDonald'shas decreasedbymorethan50%.

Thebiggestdipwasseenin2016whenthenumberswentto 375,000,comparedto420,000in2015.

Ÿ Popularity

Therestauranthasseenasteadyreductioninitsnumberof employeesandrevenuefiguresinthelastfewyears.

IntheU.S.specifically,theyhaveclosedmorestoresthan openedthem.Ontheglobalfront,however,thenumbersare goingupward.

From2020to2021,therestaurantsawthebiggestjumpin itsrevenues,asitincreasedfrom$19.21billionto23.22 billion.

Ÿ Customers

69millioncustomersvisitMcDonald'sdaily

Therestaurantsells75burgerspersecond,andFrenchFries aretheirbest-sellingitem,witharound9millionpoundsof friessoldeveryday.

1.Open24Hours

McDonald'scleverlyadvertisedthat theyareopen24*7.

2.Sundial

Thebillboardshowcasedwhat McDonald'sdishestohaveevery hour,usingtheSun.Abrilliantidea.

3.Letthefriesguideyou

Thefrieswerecutanddesignedin suchaway,youwillreachthe nearestMcDonald'soutletafter followingthedirectionwrittenon thebillboard.

4.FreeWifi

Withthesimpleuseoftheirfries, McDonald'sshowcasedthenew featureoffreewifiattheiroutlets. Simple,yeteffectivead.

5.TheBestFries OnThePlanet

There'sareason friesarethemost solditemat McDonald's.To showcaseits popularityand taste,theyused yellowlightsina uniquewaywhere itlookedlikea packoffries bunchedtogether.

Owningandcollectingcryptoartisthefutureofart

collection,andthere'snothingtostopyoufrom startingyourgalleryonlinetoshowoffyour favoritepieces.Anestimated360,000peopleowncrypto art,andjoiningtheirranksstartswithfindingpiecesand artistsyoulove.Still,it'sanewertechnology,sogetting startedcanbeintimidating.

Buildingacryptoartcollectingstrategyisanexcellentstart, asisfollowingyourfavoriteartistsonsocialmedia. Learninghowtostartprotectingcryptoartiscriticalafter spendingyourhard-earnedmoneytobuildacollectionyour friendsandcolleaguesenvy.

Thegoodnewsisthatyou'vefoundtheperfectresourceto helpyoucollectthebestpiecessafelyandsecurely Continuereadingtobecomeoneoftheforemostcryptoart collectorsgloballytoday!

Hereare9thingstoKnowaboutCollectingCryptoArt:

1.LookfortheBestCommunity

Thecommunityiseverythingwhenyouexplorecryptoart investmentplatformsfornewpiecestoaddtoyour collection.Acommunitythatrepresentsaprojector collectionisoneyoushouldhoponboardwith.It'sasafe betwheninvestingyourhard-earnedmoneyincryptoart sinceithasbackingandsupportfromseveralpeople.

You'llneedtobecautiouswhenexploringcommunities,as someusebotstoinflatetheimportanceofpiecesartificially Youcanavoidissuesbydoingresearchintotheprojects beforeinvesting.You'llhaveaneasytimespottingthebots andavoidingpoorinvestments.

Jointheconversationsandbecomepartofthecommunity toensureyou'remakingsafeinvestments.Thebest communitieswillassistyouandaddvaluetothecryptoart pieces.

2.DetermineYourBudget

Cryptoartisexpensive,withthemostcostlyNFTselling forover$90million.You'llwanttodeterminewhatyou're willingtospendtogetyourNFTcollectionupandrunning. Yourinvestmentsmaygainsignificantvaluewithtime,but workingwithinabudgetiscriticaltokeepyourfinances healthy

Oneofthebestwaystomaximizeyourbudgetistofindupand-comingartistssellingtheirpiecesatreasonableprices. Lookforworksofcryptoartthatstandouttoyou.Youcan alsoconsiderpaymentplanswiththeartisttopurchase

moreexpensivepieceswithoutdestroyingyourbank account.

Youmustremainselectivewhenexploringcryptoart investmentplatforms.Waitforworksofartthatmakeyou pauseanddetermineifthey'resomethingyoucan'tlive without.Makesureyouclickformoredetails.

3.DoYourResearch

Researchingthebestartistsandthetypesofartthatstand outtoyouisanothercriticalpartofasolidcryptoart collectingstrategy Youcanuseyourresearchtocontactthe bestartistsandlearnaboutupcomingcryptoartprojects.It's anexcellentwaytostartyourinvestmentsbeforethe marketbecomesaware.

4.LookforUniquePieces

Severalcryptoartserieshavetakenoffandgained prominenceinthepastfewyears.Youwanttheartyou're purchasingtobecomerecognizabletohelpitgainvalue. Rememberingthatartissubjectiveiscritical,especially whencollectingcryptoart.Noteveryonewillbedrawnto yourcryptoart.Findwhatspeakstoyoursoulandadditto yourcollection.

Cryptoartthatisperfectlydrawnandelegantwillonly standouttosomecryptoartinvestors.Meanwhile, CyberPunkartmightlookpoorcomparedtootherart forms,dependingonyourtastes.

5.PrioritizeExclusivity

TheexclusivityispartofthevalueofNFTssincethey're createdontheblockchain,andtherearelimitedquantities ofeach.Thatexclusivityaddsvaluetoyourartcollection sincesupplyislowanddemandishigh.

Peopleattemptingtomintartcollectionsareoftenoptions theywanttoflipforaprofit.Thesignificantcorporations enteringtheNFTuniverseaddcredibilitytothisformof investmentandart.PowerfulbrandslikeAdidas,Samsung, andNikearejoiningthefun.

Gettinginearlyisthebestwaytobuildasizableand valuablecryptoartcollection.Thebarriertoentrygets moresignificantastimepasses.

6.

LookattheBlockchain

Theblockchainusedtocreatethecryptoartisalsoworth consideringwhencollectingpiecesfromfamouscrypto artists.MostNFTsarebuiltontheEthereumblockchain,

whichisgoodnewsifyou'reconcernedwithprotecting cryptoart.Popularblockchainsaddliquiditytoyour investmentsalongwithmorerobustsecurity

7.BeSelectiveWithCelebrityEndorsements

Celebrityendorsementsforcryptoarttookoff,withfamous individualslikeJustinBeiber,KimKardashian,andSteph CurryhoppingonboardwiththeNFTmovement.Taking celebrityendorsementswithagrainofsaltiscriticalwhen youstartcollectingcryptoart.Someendorsementshave increasedvalue,butothershaveresultedinlawsuits.

Beselectivewiththepiecesofcryptoartyouconsider purchasing.Lookatwhatinfluencersaredoingand recommending,anddecidebasedonyourbudgetandrisk tolerance.

8.FollowPopularCryptoArtists

Thebestwaytostayup-to-dateonthelatestpiecesof cryptoartisbyfollowingyourfavoriteartists.Youcanfirst glimpsetheirnewpiecesonsocialmediaplatformslike Instagram.It'sanexcellentwaytorefineyourtastesand findworksthataddvalueandbeautytoyourgrowing collection.

PRODUCT REVIEW

Hootsuite Review

Founder: Ryan Holmes, Dario Meli, David Tedman

Establishment Year: 2008

Headquarters: 5 East 8th Avenue Vancouver, V5T 1R6

Canada

No. of Employees: 1300+

Website: www.hootsuite.com

Hootsuite is a social media companion trusted by over 22 million users globally. The platform helps improve the areas of social media marketing, commerce, and customer care of brands and organizations. Here's how it works: Using integrated tools from Hootsuite's dashboard, you can schedule across a range of popular social networks, manage organic and paid content, track customer conversions, and gain real-time insights that help you make crucial decisions.

As a leading social media software with more than 200k paid accounts, the expertise of Hootsuite range from social media management, social insights, employee advocacy, social selling, and social customer care, to helping businesses build trustworthy relationships with their audience. Additionally, Hootsuite Academy, its widely popular E-Learning platform educates people and organizations about social power through its courses.

CompanyHistory

Notmanytoolscouldmanagemultiplesocialmedianetworksin2008.Noticingthisissue facedbypeoplearoundtheglobe,RyanHolmes,withDarioMeliandDavidTedman,founded Hootsuiteinthesameyear.Atthelaunch,thetoolwascalledBrightKit,andtheresponsesit receivedwerenothingbutpositive.

In2009,thenameofBrightKitchangedtowhatwenowknowasHootsuite,courtesyofMatt Nathan'ssuggestion,whowona$500prizeforit.Soonenough,thecompanyexpandedits horizonswithsupportforFacebookandLinkedInandincorporatedTwitterlists.

Attheendof2009inDecember,Hootsuitewasofficiallylaunchedasanindependent company,asitseparatedfrominvokemedia.

By2012,HootsuitewasvaluedataroundUS$200millionandstartedfurtherexpansionsby acquiringcompetitorssuchasSeesmic,acustomerrelationshipmanagementsystem.Moving forward,HootsuitealsoacquiredAdEspresso,adigitaladvertisementmanager,andLiftMetrix, afront-runningsocialmediaanalyticscompany.

Today,HootsuitecontinuestopushtheboundariesofSocialMediawithitsProductsand ServiceIndustryforward,witharound16millionusersgloballyinover175countries.

HootsuiteFeatures:

ThefeaturesofHootsuitearespread acrossvariouscategories.Herearethose categories:

1.Publishing:Fromasingledashboard, easilyplan,create,schedule,andpublish thecontentforallyourplatforms.

2.Engagement:Areliablemedia engagementtoolthatallowsyouto accessallyournetworkandapps together.Itincludesmessageinbox, automation,listeningstreams,autoresponder,andassignmenttags,among otherfeaturesforastress-freeworking process.

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toolsallowyoutomanageyourpaid andorganiccontentfromasingleplace withoutanyhassle.Furthermore,you canpublish,analyze,manage,and makeareportonadsfromthe dashboard.

4.SocialListening:Easilymonitor trendsandbeonthelookoutforwhat peoplearesayingaboutyourbrand. Additionally,keepupwithyour competitionbymonitoringthem.

5.Integration: Hootsuiteenablesyoutomanageall yoursocialmediamarketingcontent anddatainoneplace.Thefeatures includelinkingyoursocialmedia networks,trackingGooglereviews, andintegratingyourCRMdatainto yourdashboard.

6.Analytics:

Togetmoreengagementand followers,thegameofanalyticsis key WithHootsuite'sanalytics feature,youcangetreportsthatshow youtheidealtimetopostbasedon whenyouraudienceismostactive. Moreover,itcanhelpyouextendyour reach,buildawareness,andincrease engagementwhichcouldpositively impactsales.

7.OwlyWriterAI:

AItoolscouldefficientlyimprove yoursocialmediaexperience. OwlyWriterisoneofthosetools,asit makessocialmediapostingabreeze. ThisAItoolcanbeusedtoquickly generatecaptionsforanysocial medianetwork,helpingyousave time.

HowmuchdoesitCost?

Therearefourdifferent categoriesofHootsuite,allwith differentprices.Whilethereare freetrialsavailable,herearethe plansifyouarelookingto becomeapaidmember.

1.ProfessionalPlan: $99.00/month

For:Entrepreneurs,small businessowners,etc.whowant toextractthemostoutofsocial media.

FAQs-

Ÿ HowDoIUseHootsuite?

Answer:

Step1:Createanaccount

Step2:ChooseaSuitablePlan

2.TeamPlan: $249.00/month

For:MarketingTeamswho arelookingtotaketheir socialmediacollaboration toanotherlevel.

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For:Businessesand agencieslookingtobuild theirbrand,increasetheir followerbase,andmanage socialmediaefficiently.

4.EnterprisePlan: Thepriceforthis sectioniscustomized, andasaresult,not revealed.Toknow more,contact Hootsuite.

For:Huge Organizationsand Companieswith multiplesocialmedia teamsprioritize workflowandsecurity.

*T&CApply

CustomerTestimonials

1.“Hootsuitehashelpedusreachmorepeople organically,faster-thankstoaudience targeting.”-Jessica

Step3:Signup,andlinkyoursocial mediaprofilestothedashboardtotrack yourperformance

Ÿ HowdoIrequestaHootsuite Demo?

Answer:Simplyclickonthislinkhttps://www.hootsuite.com/request-demo

Ÿ WherecanIgetaHootsuite Enterprisequote?

Answer:Togetthedetailsaboutthe enterprisequotegohere: https://www.hootsuite.com/plans/enterpri se

2.“Hootsuiteisgreatifyou'reresponsiblefor marketing,butyourdaysareoftentakenout ofyourcontrolbyclientneedsorrequestson yourtime.Itletsyouorganizeyourtimefor theworkthatbuildstomorrow'sbusiness.”Ewan

3.“Asanewbrandenteringacrowded marketplace,Hootsuitehasbecomeacritical partnerinhow,when,andwherewe strategicallyimplementourcommunications outreach.Wecouldnotdowhatwedowithout Hootsuiteonoursideandmakingefficientuse ofoursocialmarketingresources.”-Daniella

4.“Theprogramhelpsmeschedulepostsin advance,orontheweekendorholidaywhenI needtopostbutamnotworking.”-Courtney