AnodetotheVisionaries!
Itisourutmostpleasuretowelcomeyoutoourlatestmagazineissue,“MostVisionary EducationLeaderintheUS,”thatfeaturesastuteeducationleaderswhoareleadingtheir institutionswithaprudentvision.
InaworldaffectedbyCOVID-19andotherworldwidedisruptions,anewkindofeducational leadershipispoisedtotakeover.Schools,educationalleaders,andstudentsareattemptingto findtheirplaceinaconstantlychangingenvironmentasaresultofthenumeroussignificant societalchangesthataretakingplace,includingeconomicchanges,climatecrises,and technologicaladvancements.
Thus,theroleofeducationleadersbecomesimportantintoday’sworld.Avisionaryeducation notonlydevelopsastrongcultureintheinstitutionbutalsohasplansthatcanpreparethe institutionfortheprobablechangesinthefuture.EspeciallyaftertheCOVID-19pandemic, theirrolehasincreasedsignificantly.Whilesomeeducationleadersboggeddownunder pressure,somearethrivingasoneofthebest.
Thismagazineissuefeaturessuchleaders.Onthecoveroftheissue,wehavefeaturedMingChienChyu(ProfessorinMechanicalEngineeringandHealthcareEngineering;Adjunct Professor,SchoolofMedicine,TexasTechUniversity;andFoundingPresident, HealthcareEngineeringAllianceSociety(HEALS).Dr.Chyuhasbeenleadingthelearning curve,fosteringinnovation,andbreakingboundariesbybridgingthegapbetweentwovery importantfields:EngineeringandHealthcare.Theuniquespecialtyofengineeringinvolvedin allaspectsofhealthcare,asdefinedbyDr.Chyu,isHealthcareEngineering.
Asoneofthemostvisionaryeducationleaders,Dr.Chyuhascreatedanumberof programs/platformsthathelpengineeringstudentsandyoungengineerssucceedinthe healthcareindustry.Elsewhereinthemagazine,wehavefeaturedCanterburyInstituteof Management,auniversityprovidingpracticalandengagingmodulesofeducation.
Wehopeyouhaveacompellingread!
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Dr.Ming-ChienChyu
Onthecoveroftheissue,wehavefeatured (ProfessorinMechanicalEngineeringandHealthcare Engineering;AdjunctProfessor,SchoolofMedicine,TexasTech University;andFoundingPresident,HealthcareEngineeringAlliance Society(HEALS).Dr.Chyuhasbeenleadingthelearningcurve,fostering innovation,andbreakingboundariesbybridgingthegapbetweentwo veryimportantfields:EngineeringandHealthcare.Theuniquespecialtyof engineeringinvolvedinallaspectsofhealthcare,asdefinedbyDr.Chyu, isHealthcareEngineering.
Asoneofthemostvisionaryeducationleaders,Dr.Chyuhascreateda numberofprograms/platformsthathelpengineeringstudentsandyoung engineerssucceedinthehealthcareindustry Amongthe programs/platformshehascreated,Dr.Chyuisthefounderofoneofthe world'sfirstgraduatehealthcareengineeringdegreeprograms.Hebuiltan innovativecertificationprogramaimingtohelpprepareengineering studentsandengineersworldwideforjobsinthehealthcareindustry.He workswithmedicaldoctorsandindustryleadersonstrategiestobetter trainengineeringstudentsforjobsinhealthcareindustry
Elsewhereinthemagazine,wehavefeaturedCanterburyInstituteof Management,auniversityprovidingpracticalandengagingmodulesof education.CanterburyInstituteofManagement(CIM)offersexcellenton campusworkingconditionsatallofits3accreditedcampuses.Every collegecampustakesallthenecessarymeasuretoensuretheirstudent safetyandanoverallgreatstudyingenvironment.ThisiswhereCIM differentiatesfromothers,bybeingastepaheadinprovidingstudentswith theabsolutebest.
CIMemphasizesonfollowingstrictandrigorouspoliciestoprovide studentswithasafeworkingandstudyenvironmentfortheirstudents. TheirInternationalstudentsaretakenspecialcareof,wherethestudents areinsuredviatheMedibankPrivate.Thispolicyensuresthatintheevent ofanykindofunwantedincident-illness,allthestudentsarefullycovered.
L E A D E R S I N S P O T L I G H T
Inoursearchforthemostvisionary
educationleaders,wemetDr. Ming-ChienChyu,Professorin MechanicalEngineeringand HealthcareEngineering;Adjunct Professor,SchoolofMedicine,Texas TechUniversity;andFounding President,HealthcareEngineering AllianceSociety(HEALS).Dr.Chyu hasbeenleadingthelearningcurve, fosteringinnovation,andbreaking boundariesbybridgingthegapbetween twoveryimportantfields:Engineering andHealthcare.Theuniquespecialtyof engineeringinvolvedinallaspectsof healthcare,asdefinedbyDr.Chyu,is HealthcareEngineering.Asoneofthe mostvisionaryeducationleaders,Dr. Chyuhascreatedanumberof programs/platformsthathelp engineeringstudentsandyoung engineerssucceedinthehealthcare industry
Amongtheprograms/platformshehas created,Dr.Chyuisthefounderofone oftheworld'sfirstgraduatehealthcare engineeringdegreeprograms.Hebuilt aninnovativecertificationprogram aimingtohelpprepareengineering studentsandengineersworldwidefor jobsinthehealthcareindustry.He workswithmedicaldoctorsand industryleadersonstrategiestobetter trainengineeringstudentsforjobsin healthcareindustry.Herecruiteda groupofphysicianswithengineering expertisetohelpuniversityprofessors teachengineeringstudentsanddirect researchprojectsinhealthcare.Healso pioneeredthefirstplatformthatassists engineersandengineeringstudentsto locateemploymentandinternshipsin thehealthcareindustry,aswellasa platformthatassistshealthcareindustry firmsinrecruitingskilledengineersand engineeringstudents.Basedonour research,Dr.Chyuisoneofveryfew educatorswhohavedemonstrateda recordoftakingonthechallengeto breaktheboundariesandmake contributionswithwidespread, profound,andlong-lastingimpactsona veryimportantareaoutsidetheirown specialty.
Dr.Chyuisa(orthe)recognized pioneerinHealthcareEngineering, oreventhe“FatherofHealthcare Engineering”.Forhisachievements inthefieldofHealthcare Engineering,Dr.Chyuwas recognizedbyvariousmagazinesas oneofthe“Top100Innovators& Entrepreneurs”(coverstory),“Best InspiringLeadersoftheYear”, “InnovationExcellenceAward”, “TransformationalBusinessLeaders oftheYear”(coverstory),“30Most InspiringLeaderstowatch2022”, “MostVisionaryEducation Leaders”,“MostInfluentialLeaders inHealthcare2022”(coverstory), “World'sVisionaryLeadersMaking aDifference–2022”(coverstory), amongotherhonors.TheHealthcare EngineeringAllianceSocietyhe foundedwasrecognizedasoneof the“MostInfluentialCompanies& Organizations”.
“Dr.Chyuhasbeenapioneerin thefieldofhealthcareengineering andwasoneoftheearlyadvocates forapplyingengineeringpractices toeffortstoenhancethedelivery ofhealthcare.”
Ÿ JamesP.Bagian,MD,PE,US NationalAcademyofMedicine, USNationalAcademyof Engineering,formerNASA Astronaut
“Dr.Chyumayhavealready securedahistoricalpositioninthe developmentofhealthcare engineering.”
Ÿ FazleHussain,Ph.D.,US NationalAcademyof Engineering,TheWorld AcademyofScience
Toclosethegapbetweenhealthcare andEngineering,Dr.Chyu,driven byhispassionandaknackto innovate,startedhisjourneyto prepareengineeringstudentsand
“It was a difcult journey from 'not sure about what I am doing' to creating wonderful and unexplored connections with more and more people, sharing the same passion, and helping students and people with various needs while creating synergy between healthcare and engineering.”
- Dr. Chyu adds.
engineersforjobsinhealthcareandhelp healthcareprofessionalsapplyengineeringto solvehealthcareproblems.
Toachievethisvision,Dr.Chyufoundedthe HealthcareEngineeringAllianceSociety (HEALS).HebeganHEALSasaplatform thathelpedengineeringstudentsandbudding engineersfindsuccessfulrolesinthe healthcareindustry,whilealsohelpingthe healthcareindustryrecruitqualifiedengineers fortheirdiversetechnologicalneeds.
Heunderstoodthehealthcareindustry's multitudeofneedsinqualityandquantityfor qualifiedengineershailingfromdiverse regionsofexpertise.However,themajor issuewasthelittletonilpresenceof healthcare/biomedicinecontentinmostofthe engineeringcurricula(especiallyinthe undergraduateprograms)exceptbiomedical engineering.Thehealthcareindustryinfact hasmanymorerolesforengineersfromother specializationslikechemical,computer, electrical,andmechanicalengineers.
Apressingissueisthatmostengineering studentsarenotfamiliarwiththeplentyof careeropportunitiesinthehealthcare industry.Tobridgethisgap,Dr.Chyustarted aprograminvitingmedicaldoctorswith expertiseinhealthcareengineeringand medicaltechnologyinnovation,particularly thosefewMDswithengineeringdegrees,to deliverlecturestoengineeringstudents.
Themajortopicsunderthespotlightare healthcareissuesandproblemsthat engineeringsolutionscanoffertoimprove patientcareandoutcomes,andtohelp transformthehealthcareindustry.What's moreisfrequent,invigorating,andinsightful guestlecturesfromengineeringleadersinthe healthcareindustry,especiallythoseworking inandaroundthemedicaltechnology domain.Medicalschoolprofessorswho possessengineeringdegrees,andexpertswho canunderstandandequipthesebudding engineersinthemosteffectiveandqualified waypossible,allbecameapartofHEALS.
Whileenablingandhelpingengineering studentstoprepareforcareeropportunitiesin
thehealthcareindustry,Dr.Chyu developedaninnovativecertification programthatcoveredhealthcare engineeringfeaturing“Cutting-Edge CoursesCustomized”(CeCoCu).
Thisprogramallowsindividualsthe freedomtopickatopic,objective,and scopeoflearningbasedontheir educationalbackgrounds,interest, careergoals,andjobopportunitiesin themarket.Thiscertificationprogram notonlyhelpsengineeringstudentsto prepareforjobsinhealthcare,butalso enablesengineerstotransitionfrom differentindustriestohealthcare,and atthesametimehelpsmedical professionalslikephysicians,nurses, pharmacists,dentists,etc.tolearnand applyengineeringknowledgetotheir medicalpractice,tosolvecomplex problemsandleverageadvanced engineeringsolutions.
Dr.Chyuworkswithhealthcare engineeringprofessionalsandindustry leadersonstrategiestobettertrainand equipengineeringstudentsfor healthcarejobs,andhelpuniversity professorsandadministratorsimprove theircurricula.
TheHealthcareEngineering MentoringProgramestablishedbyDr Chyuisaplatformwherehealthcare engineeringprofessionalsandleaders volunteertosharetheirknowledge, skills,andexperiencetohelp engineeringstudentspreparefor occupationsinthehealthcare/medical technologyindustryandtohelpyoung healthcareengineersthrive.
Asapowerfultoolfortheinvention anddevelopmentofnewmedical devicesforstudentandhealthcare engineeringprofessionals,Dr.Chyu hasbuiltacomprehensive,userfriendlymedicaldeviceplatform (MedicalDeviceNet)thatprovides systematicstate-of-the-technology informationforallmedicaldevices
(currentlyover270,000),includingthe mostrecent,cleared/approvedby FDA.
Foryears,Dr.Chyuhashelped medicaldoctorsandotherhealthcare professionalswho,basedontheir clinicalexperienceandexpertise,have developedinventionstotheextentthat needhelpfromengineers,researchers, consultants,orcompaniestoelevateto alevelclosertoFDAapproval, manufacturing,andcommercialization.
Ontheotherhand,Dr.Chyuhas helpedengineers,engineering professors/researchersandcompanies connectwithclinicianstomakesure theirinventions/productscanbenefit patientoutcomes.Basedonsuch experience,heestablishedaplatform thatallowshealthcareprofessionals, engineers,researchers,inventors, consultants,entrepreneurs,and companiestocollaborateonprojects leadingtothecommercializationof newmedicaldevicesandtechnologies.
Thecorefunctionoftheplatformisto compileanumberoftechnicalprojects thataddressunmetneedsinpatient care,mostlyoriginatingfrom clinicians,engineers,andmedical device/technologycompanieslooking outforcollaborationsontheideation, research,design,prototyping,testing, clinicaltrial,regulationcompliance, FDAclearance/approval,manufacture, capitalfunding,etc.Theplatformalso providesexcellentlearning opportunitiesforengineeringstudents withhands-onexperienceworkingon real-worldhealthcareprojects alongsideclinicians,engineers,and companies.
Itisalwaysadauntingtasktofindthe rightplatformtopublishresults, especiallyforengineeringresearchers,
"A great idea is usually generated after talking with multiple individuals, particularly those professionals on the frontline of patient care and medical technology development.”
-Dr. Chyu adds.
aspirants,andstudentsconducting researchinthehealthcarefield.Asin traditionalengineeringjournals,their papersmayfacerejectionowingtotoo muchhealthcarecontentsandalackof qualifiedengineeringreviewpanels. Thesamegoeswhentheywishto publishtheirpapersin healthcare/biomedicaljournals.Andthe sameissuesarefacedbyhealthcare professionalstryingtopublishtheir engineeringresearch.
Todealwithsuchatrivialyetintegral issue,Dr.Chyuhasfoundedandserved asthefoundingeditor-in-chiefofthe Journal of Healthcare Engineering. Thisjournalisoneofthefirsttopublish scientificarticlescoveringtheunique intersectionofhealthcareand engineering.Thejournalalsopromotes collaborativeresearchinvolving healthcareandengineeringresearchers, stronglyfocusingonthedirectimpact onpatientoutcomes.
Dr.Chyuhasalsointroducedthe HealthcareEngineeringOnline Communities,aplatformuniting healthcareandengineering communities,toprovideupdatedand latestinformationonmorethan500 topicsfromartificialintelligenceto3D printingforsurgery,engineeringfor cancerdiagnosis,nanomedicine,and manymore.
DuringtheinitialyearswhenDr.Chyu talkedandexpressedhisthoughtsand ideastowardsbridgingthegapbetween healthcareandengineering,almost everyoneshowedinterestandbeliefin it,butveryfewtookactionand committedtoworkingtogethertomake adifference.
Dr.Chyucaneasilybeamongstthefirst totakechargeofbridgingthegap betweenthetwoseeminglydistant fieldsandalsoapproachhundredsof expertsindividuallythatbelonginthe intersectionofhealthcareand engineering,toideate,create,and
executesolutions. Wenowliveinaworldwhere engineeringplaysanincreasingly crucialroleinequippingthehealthcare industrywithmodern,intelligent,and revolutionarysolutions.Therehave beenmanyadvancementsinthe healthcarefieldthroughinnovative breakthroughsintheengineeringfield. ButwhenDr.Chyustartedhisjourney, hefacedchallengestodefine healthcareengineeringandwhatit holdsforstudents,colleagues, universityadministrators,andinrealworldapplications.Dr.Chyu,leading 40expertco-authorsandsupportedby morethan280reviewersworldwide, firstdefinedHealthcareEngineeringin amilestonewhitepaperandonthe currentWikipediaprofile.His definitionandcontributionscontinue toserveasthecornerstonefor developingthisuniqueandgroundbreakingsector.
Withthevisionandmissionthatheset outwith,Dr.Chyuhadtoface challengesduringtheinitialphaseof buildinghisnetworkandteamof expertpersonnelworkingalongside theshoresofhealthcareand engineering.
Hemadeeffortstolookforextremely skilledandscarcelyavailable interdisciplinaryprofessionalslike medicaldoctorswithexpertisein HealthcareEngineering,Medical Technologyinnovation,particularly thoseMDswithengineeringdegrees, owningpatents,orworkingfor/inthe healthcareindustry.Dr.Chyualso searchedforengineeringleadersinthe healthcareindustryandmedicalschool professorswithdegreesinengineering.
Withaclearvision,openmind,and innovativeideas,Dr.Chyuapproached andcommunicatedwiththeseexperts, understandingthedifferencein opinions,andaplethoraofviewpoints, andrespectingeachindividual's ideologies,learnings,andviews.As
hissocietygrows,today,henotonly communicateswith members/followersofhissocietybut alsoreachesouttounacquainted peopletogeneratemoreideasonhow hecanbetterinnovateHealthcare Engineering.
Dr.Chyufeelsthatmanyfactorshave helpedhimreachwhereheistoday, andsomeofthemostimportantones areconstantcommunicationand learningfromdifferentexpertswho canprovideinvaluableadviceand thought-provokingideas.“Asan engineer,Ienjoyeverydialogwitha medicaldoctororanyotherhealthcare professionals”,hesays.Hebelieves thatthestudents,engineers,and healthcareprofessionalsseekinghelp havepushedhimtoalwayskeepup withthelatestintrendsand technology,andthuscontinuetogrow andevolve,consideringthatthefield ofHealthcareEngineeringprogresses sorapidly
Dr.Chyuisauniversityprofessor, dedicatedtoteachingandresearch.But despitehispackedschedule,Dr.Chyu putsextraeffortintocreating opportunitiestoenableandhelp people,notonlyconfinedtothe universitycampusbutalsoata nationalandevengloballevel.
Heencouragesuniversityprofessors, particularlyseniorprofessorswith tenure,tobekeeninidentifyingthe needsofthesocietyorcommunity,be judiciousindefiningthenicheandthe scope,andbeboldandpassionate abouttakingactiontoprovide leadershipthatmakesadifference, whilehelpingothersachievetheir goals.
Hebelievestherearealwayssome issuesinthesocietyandacademic communitiesthatneedtobeaddressed byorganizedexpertise,andsenior
professorswithtenureareoften mostqualified,appropriateand sociallyresponsiblefor undertakingsuchtasks,buthis adviceistobepreparedfora lonesome,demanding, treacherousandunpredictable journeythatmaytakemorethan apassiontomoveforward.
Dr.Chyufeelsthatthekeytohis motivationresidesincomingup withnewideastobridgethe complexyetintriguinggap betweenhealthcareand engineering.Hefeelsthat preparingengineeringstudents andengineersforjobsinthe healthcareindustryandatthe sametimehelpinghealthcare professionalsapplyengineering tosolvehealthcareproblemsnot onlyinspireshimtolearnmore butalsocreatesmore opportunitiesforhimselfand others.
Andwhenhefindsanewor unmetneedorgapwhilehelping professionals,hismotivation towardshisvisiongoesanotch higher,pushinghimtostrive harderandtohelpmorepeople developinnovativeapproaches andplatformstoaddressthose issues.
“Aim high and dream big; one day you may be recognized for your historical achievements”
- Dr. Chyu, Professor and Founding President, Healthcare Engineering Alliance Society
NewYorkCity!Justthename makeseyessparkle,dreams biggerandeverythingmuch merrier Withanoverwhelmingamount ofopportunities,toanartist,awriter,a banker,anengineer,younameitand NewYorkhassomethinginstorefor you!
Beforewediveintotheextravagant cultureofNewYork,letusfirst understand-
Whataresomegeographical featuresofNewYorkCity?
NewYorkCityislocatedononeofthe world'slargestnaturalharbors,which extendsintotheAtlanticOcean.It
What is the history of New York City?
17th Century New York
comprisesoffiveboroughs,eachof whichextendswitharespective countryofthestate.Thefiveboroughs are-
Ÿ BrooklynortheKingsCountry
Ÿ QueensortheQueensCountry
Ÿ ManhattanortheNewYork Country
Ÿ TheBronxorBronxCountryand
Ÿ StatenIslandortheRichmond Country
ThemetropolitanofNYCmakeupthe premiergatewayforanylegal immigrationtotheUnitedStates.The
vastmajorityofpeoplepouringinfrom overtheworldhavemadeNewYorka culturalcapital,withawhopping800 languagesspokeninthecity,akindof linguisticdiversitythat'shardtofind anywhereelse.
Thecityisahometomorethan3.2 millionresidentsbornoutsidethe UnitedStates.Asof2022,theNYC metropolitanareahadproducedan estimatedgrossmetropolitanproduct ofover$2.1trillion,toppingthelist worldwide.Withthisestimateinmind, thecityalsohousesthehighestnumber ofbillionairesandmillionairesofany cityintheworld.
The Dutch founded their rst permanent trading post
The rst black slaves arrived, who played a major role in forming the colonies.
Peter Minuit bought Manhattan from the Native Americans.
A Wall was built to protect New Amsterdam, across Manhattan Island. The street next to it was call The Wall Street.
Giovanni da Verrazano discovered New York Harbor Henry Hudson sailed up the Hudson River18th Century New York
Bythistime,NewYorkhadalmostdoubleditspopulation,andthemainindustryinthecitywasthatofmilling.
The New York Gazette, the rst newspaper began its publication.
1725
1732
The rst theatre in New York was opened
19th Century New York
1754
1784
Kings College (Now Columbia University) was founded. The Bank of New York was founded.
1789
1792
George Washington took his presidential oath at Federal Hall. Trading in stocks and shares took place in and around Wall Street.
1820
The rst line of New York Subway was opened.
1904
1826
New York became the largest city in the USA with a population of 123,000. Washington Square Park was created.
New York University was founded.
1831
1845
New York City Police Force was founded.
Madison Square was opened.
1847
1851
The New York Times began publication.
1886
The Statue of Liberty was dedicated by President Grover Cleveland
First telephones were installed in NYC
1878
1872
Bloomingda le's was founded.
Frederick Law Olmsted and Calvert Vaux created Central Park.
1858
1858
Macy's was opened
WhatisthestorybehindTheStatue ofLiberty?
“We will not forget that Liberty has here made her home; nor shall her chosen altar be neglected."
—PresidentGroverCleveland, acceptingtheStatueofLibertyon behalfoftheU.S.,October28th,1886
TheStatueofLibertystandstallinthe UpperNewYorkBay,representingthe universalsymboloffreedom.The StatueofLibertywasoriginallygifted
byFrancetotheUSAasanemblemof strengtheningfriendship,andalsoasa staunchsignoftheirmutualwishfor liberty
Overthemanyyears,ithasevolved intosomuchmore.Itisalsoregarded astheMotherofExiles,whostands strong,welcomingthemillionsof immigrants,asanepitomeand embodimentofempathy,hopeand opportunityforeveryonewhoisin searchofabetterlifeintheUSA.
RepresentingthespiritofAmerica itself,thestatueexcitesthedesirefor freedominpeopleallovertheworld.
Hereareafewinterestingfactsabout TheStatueofLibertyyoudon'twantto missouton-
Ÿ TheStatueisinspiredbyaRoman Goddess,Libertas-goddessofliberty.
Ÿ LadyLibertyoriginallywasbrownin color,beingmadeoutofpurecopper However,after1900itbeganto developagreenpatinaduetothe oxidation.
Ÿ TheStatueofLibertyusedtobea lighthouseandguidedshipsinNew York'sharbor
Ÿ LadyLibertyhasbeenstruck600 timesbyalightningbolt,butnoneof theboltshavecausedanykindof severedamagetoit.
Ÿ ThecrownofLadyLibertybears7 spikeseachrepresentingtheseven oceansandcontinentsoftheworld.
TheWallStreet-What'stheStory behindtheChargingBull?
TheChargingBullortheBigBullon theWallStreethastodaybecomethe universalsymboloftheAmerican stockmarketanditsbigbusiness.Itis alsooneofthemostvisitedand popularsightsinthecity.Touristspour infromaroundtheworldtoseethis bronzebeast.
TheChargingBullsculpturewas createdbyanItalian-Americanartist, ArturoDiModica.DiMonicacameto NYCinthe70s,andbeinginspiredby thecity'senergyheopenedastudioon
GrandStreetinthemoderndaySoHo.
DiMonicastartedworkingonthebull afterthestockmarketcrashof1987, wherehefeltheowedsomethingtothe Americansforsograciouslyaccepting himandsupportinghiscareerasa sculptor.
Hepaidawhoppingsumof$360,000 ofhisownmoneytobuildthe ChargingBull.WiththeChargingBull, hewantedtoinspirepeopletocarry throughhardtimesandcelebratethe consistencyandperseveranceofan Americanbusinessprofessional.He chosethebulltorepresenttherising marketandathrivingeconomy,which everybodywasfightingforafterthe bigcrash.
Unliketheothermonumentsofthecity, forexampletheStatueofLiberty, ChargingBulldoesnothaveanytickets andhasano-costadmission.TheBull standsinthemiddleofthestreet,soyou canveryeasilyvisititanytimeofthe day
Bymid-day,youcanfinddozensof peoplelinedupinfrontforasnap.So,if youwanttogazeattheBullwithout anyonepesteringtomovealong,you willhavetoshowupearlyinthe morning.
ATraveler'sTip-
Wintercanbeagoodtimetovisitthe Bull.Owingtothesnowy,chillydays youcanfindfewerpeoplearound.And ifyouarelucky,youcanalsofindthe Bullcoveredinablanketofsnow!
AlwaysToppingtheLists-
HereiswhyNewYorkCityisalways onthe'TopCitiestoLiveIn'lists-
NewYorkisregardedasoneofthemost diversecitiesintheworld.Thecityis alsosometimesreferredtoasThe MeltingPotbecauseofthenumberof immigrantsmovingherefromaround theworld.
Theanswerisincompletewithoutatour tothelocalculinaryculture.
NYSisafoodie'sparadise,mostly becauseofitsgloballyinspiredcuisine andalsoaheavyinfluencebymany culturesofthecity.
WonderingwhatfoodNYCisfamous for?SomeofNewYork'smostfamous foodsincludetheclassicslikethatof NewYorkbagels,NewYorkpizza,and theNewYorkcheesecake.
Becauseofitsmulticulturalnature,it alsohousesauthenticcuisinesacross theglobe.Tonameasingleplacetotry amazingdisheswouldbehard,butyou canvisittheQueensNightMarketin Queens.Inthisopen-airweekend market,youcantryfoodfrommore than100localvendors.
Smorgasburgisanotherweekend marketgenerallyfoundinBrooklyn, Manhattanandafewotherplaces.If youareinthemoodtocruisearound, enjoybeautifulsceneryoftheNew YorkCity,whileenjoyingPhilly cheesesteaks,Chinesebaobuns, Filipinostreetfood,Indonesianrice bowlsandsomuchmore,The Williamsburglocationwouldsuityou thebest.
NewYorkisalsofamousforsomeof thebestandthemostuniquerestaurants intheworld.LikeCaféSerai,where youcantastetheReubenMomos,the traditionalTibetandumplingswitha NewYorktwisttotopitoff.
HereisafunthingtodoinNYC-
YoucanvisittheTenementMuseumand exploreNYC'simmigrationhistory.You willbeabletovisitthe19thcentury tenementbuildingandlistentothe storiesoffamiliesthatlivedthere.
Itsdiversityiseasilyreflectedinits food,art,music,cultureandthe neighborhoods. TheDeliciousFood
Youask'WhyisNewYorksofamous?'
Therealsoareanumberoffoodtoursin NYCwhereyoucanbeanaudienceto thestoriesofdifferentneighborhoods throughfood.Someoftheminclude-
Ÿ NYCGreenwichVillageItalian FoodTour
Ÿ NewYorkCityLowerEastSide Culture&FoodTastingsTour
Ÿ Chinatown&LittleItalyFoodFest
TheMuseumsofNewYork
NewYorkhostssomeamazingand world-classmuseumsandmanyof themhaveafreeentry.
Ÿ MetropolitanMuseumofArt
Ÿ AmericanMuseumofNatural History
Ÿ MuseumofModernArt
Ÿ WhitneyMuseumofAmerican Artand
Ÿ GuggenheimMuseum
Thesemuseumshavethemost impressiveandawesomecollections ofartandotherhistoricalartifacts.
Broadway-ACelebrationofArt
OneofthemainreasonswhyNew Yorkissofamousistheincredible showsonBroadway!
NewYork,withtheculturallyrich anddiversevisualandperforming artsscene,isthemostcelebrated destinationsfortheatreglobally. Broadway'sstageshaveheld countlessplaysandmusicalsand someofthebestperformershave gracedthestage.
Here'satipifyoulovetoursdearly-
YoucanbookaBroadwayTheaters &TimesSquarewithaTheater Professionalexcursionanddivedeep intothehistoryandcultureof Broadway.
Therearejustafewothercitiesin theUnitedStatesthatgoalloutto celebratetheholidaysasNewYork.
ThanksgivinginNewYorkCityisa bigfestival.Macy'sThanksgiving DayParadeservesasanunofficial starttotheholidayseason,andthe tinkerlightscomeoutdecoratingthe
citywithwidesmilesandahappy spirit.
Andthencomesthebiggestfestivalof thecity-Christmas.Wehaveall watchedHomeAlone-LostinNew Yorkamilliontimesduringthe holidays,andhavebeenmesmerizedby thebeautyofthecity.Itissomething yousimplycan'tmiss.Thebeautiful windowdisplays,eventsinthecity, decorations,everylittlethingtakesthe atmospheretoanotherlevel.Watchthe cityturnintoatruewinterwonderland aroundChristmas.
Amoderncitywithbusybrokersand aspiringstudents,youwouldthinkitis hardtofindtimetositandappreciatea beautifulbuilding.Buttheglass skyscrapers,silhouettesofsomeofthe mosticonicbuildingsliketheEmpire StateBuildingandtheChrysler BuildingmakeforNewYork's impressiveandstrikingskyline.
Ifyouwanttogetmoreknowledge aboutthecity'sarchitecture,youcan considerthefollowingtours-
Ÿ NewYorkDowntownArchitecture audiotour
artmuseumsandthefamous BroadwayTheater.Butitslegacyofa vibrantculturegoesevenfurther
NYCisalsofamousforahappening musicscene.Fromthefunkyuptown jazzclubstothepopulardowntown punkmusichistory,NewYorkhas beenknowntobeamusichub.
Addingtothat,thecityisalsooneof thefashioncapitalsoftheworld,with itsfashionrootsdatingbacktothe 19thcentury Today,thefashionscene ofNewYorkhasevolved,wherethe cityisahosttotopannualFashion
Youcanalsolookoutforthe ManhattanArchitectureYachtCruise. Onthisspecialtouryoucansipon wineandbeersittingina1920s-style yachtandlistentothenarrationfrom theAmericanInstituteofArchitects (AIA).Thisisoneofthebestandmost soughtafterManhattanskylinetours available.
NewYorkishometoincredible culturalinstitutions,hasmesmerizing
Ÿ NewYorkCityarchitecturetour
Ÿ FlatironFood,Architecture& HistoryTour
Weeks,andalsoholdssomeof themostfamousfashiondesigner andretailerheadquartersthan anyotherUScity
Providing Practical, Engaging and Industry-Relevant Education
TheCOVIDpandemichas surelyelevatedtheoverall teachingprocessaroundthe world.Onethatwasprettytraditional rapidlyshiftedtothenew technologicalonewithvarying reforms.Thisonlinemodeofteaching hasdiversifiedeveryone’srolesinthe classroom.Onethatwentwitha monologuehaschangedtoadiscussion inagroup.Studentsarenowgiven verypracticalproblemstobrainstorm andfindasolutionto.
TheEnterpriseWorldisproudto featureCanterburyInstituteof ManagementinthisissueofTheMost AdmiredUniversitiesandCollegesTo Watchin2022asanInstituteofHigher Educationprovidingpracticaland engagingmodulesofeducation.
CanterburyInstituteofManagement (CIM)offersexcellentoncampus workingconditionsatallofits3 accreditedcampuses.Everycollege campustakesallthenecessarymeasure toensuretheirstudentsafetyandan overallgreatstudyingenvironment. ThisiswhereCIMdifferentiatesfrom others,bybeingastepaheadin providingstudentswiththeabsolute best.
CIMemphasizesonfollowingstrict andrigorouspoliciestoprovide studentswithasafeworkingandstudy environmentfortheirstudents.Their Internationalstudentsaretakenspecial careof,wherethestudentsareinsured viatheMedibankPrivate.Thispolicy ensuresthatintheeventofanykindof unwantedincident-illness,allthe studentsarefullycovered.
AllthreeofCIM’scampusesboastof state-of-the-artfacilitiesandare strategicallyandcentrallylocatedon theGroundFloorinmajorhubsas
opposedtobeingscatteredover multiplefloorsofamulti-storey building.Everycampusisequipped withHiTechlabs,ZoomRooms facilities,meetingroomsandaspecial featureof“chillspaces”forstudents. Allcampusesareveryclosetopublic transport,communitylibrariesand sportingfacilities.
CIMcurrentlyoffersUndergraduate Programsandisawaitingapprovalto startPostgraduatePrograms.
“We are committed to wellbeing of our staff and students.”
CIMhasFirstAidOfficersandFloor Wardenstoaddressanyemergenciesor difficultsituations.Theinstitutehas developedimportantsafetypolicies whicharefollowedbyallstaffand studentsi.e.
CIMrecognisesthatcriticalincidents andemergenciesmayoccuratany time.Therefore,thekeypoliciesand plansdetailthearrangementsregarding criticalincidentsandemergencies.
SYDNEY-1:41McLarenStreet, NORTHSYDNEYNSW2060
SydneyisthecapitalofNewSouth Wales.Sydneyisaharbourcitythatis knownforoneofthebestwaterways andhighskyscrapersintheworld.The NorthSydneyCampusislocatedon theNorthernsideoftheSydney HarbourBridge,andiswithinwalking distancetomajortransport,education, sports,governmentandtourist facilities.
Chair of the Governing Council
SYDNEY-2:21RegentStreet, RedfernNSW2016
Redfernisaninner-citysuburbof Sydneyandispartofthelocal governmentareaoftheCityofSydney CIMcampusislocatedabout100 metersfromRedferntrainstationand about700metersfromSydneyCentral Station.Campusisconveniently locatedwithinwalkingdistancetothe UniversityofSydney/UTS/Caféand shoppingcentres.RedfernParkhas alwaysbeenasignificantsocial, cultural,politicalandhistoricalsitefor Aboriginalpeoplebothasasporting venueandplaceofreflectionforthe community
DARWIN:2PrintersPlace, DARWINCITYNT0800
DarwinisthecapitalofAustralia’s NorthernTerritory.Itisalsoagateway tothefamousKakaduNationalPark. Itspopularwaterfrontareahasseveral beachesandgreenareasincluding BicentennialPark.TheCIMDarwin
Campusisclosetopublictransport, education,sports,governmentand touristfacilities.
Darwinisaregionalareaandstudent canapplyforupto4yearsGraduate SkillsVisa.Darwinisafewhours flightsfromIndonesiaandthe Philippines.ItisclosertomanyAsian citiesthanSydney.
TheInstituteiscommittedtoproviding equalopportunityandfreedomfrom discrimination,harassmentand criticismforstaffandstudentsofthe Institute,andtocreatingan environmentwhichreflectsandvalues thesocialandculturaldiversitywithin theInstituteandthecommunitiesit serves.
CIMhasawellthoughtthroughand importantDiversityandEquityPolicy”
whichismadeavailabletoallstaffand students.
Therearemultipleotherpolicies endorsedbyCIMGoverningCouncil andAcademicBoardwhichfoster diversityandinclusivityatCIM.Some ofthemare:
Ÿ
StakeholderFeedbackPolicy
Ÿ
HumanResourcesManagement
Policy
Ÿ
EthicalClearancePolicy
Ÿ
StaffCodeofConduct
Ÿ
StrategicPlan
StudentCodeofConduct Ÿ
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StudentGrievanceManagement
Policy
Ÿ
MentalHealthStrategyand
ImplementationPlan
“The Institute aims to ensure that our students are happy and healthy in all aspects of their lives. We understand
“Akey principle at CIM is that ALL stakeholders foster diversity and inclusivity at all levels and all sections of the Institute.”
that students need to have a balance between study, work, and leisure. It is also essential that students form strong social connections.”
TheInstitute’sstudentassociation coordinatessocialactivitiesand disseminateswell-beingrelated informationtostudents.Theyregularly informstudentsoffreecommunity eventsthatpromotecommunity connection,includingfestivalsand publicholidayactivities.
Allstaffandstudentsareencouraged tobealertto,reject,andspeakupto preventsexualharassment.
CIM’songoingcommitmenttomental well-beingisdemonstratedthrough provisionofsupportandinnovationsin servicesrelatedtostudentandstaff mentalwellbeing.
“CIM’s Academic and Marketing Teams have worked hard together to create a welcoming and nurturing experience for ALL students.”
Thisdedicationtowardsbetter educationiswhathasmadeCIMone oftheTop10Universities-Higher EducationProvidersinAustraliaby TheAcademicInsightsMagazine.
Withtheirquality,custom-built learningandteachingfacilities,CIM trulymakesoneofthebestinstitutes forhighereducationforstudentsand staffacrossallitscampuses.
“Every feature of the university was built in a way that will encourage creativity and support better learning.”
CIMhasbeenattheforefrontof incorporatingtechnologicalaspectsin theirteachingprocess,makingthe entiremoduleastudent-focusedone
withavant-gardefacilitiesthatinclude eLearningplatform(Customised Module),on-campuscomputerlabs andWi-Fienabledcampusbuildings.
TheCIMExecutiveManagement Teamcontinuouslyreviewsthe efficacyoffacilitiesandresourcesin theirareasofresponsibilitythroughthe followingprocess:
EachmemberoftheExecutive ManagementTeamisrequiredtoreport ateachmeetingonanyissuesrelated tofacilitiesandresources.
WhereimprovementstoCIMfacilities andresourcesneedtobeaddressed, anyactionsrequiredaredecidedupon bytheExecutiveManagementTeam andareallocatedtoaresponsible personforcompletionwithinthe approvedtimeframe.
ThefollowingITfacilitiesarebeing offeredtostudents:
Dedicatedstudentoffice365 Ÿ Microsoftexchangeemail accounts;
MicrosoftOfficelicensefor Ÿ students;
HightechITlabs; Ÿ Fastinternetoncampusfor Ÿ personaldevices;
Librarieswithdigitalnewspapers Ÿ andonlinejournalsandbooks;
VirtualEPBAXSystemsbetween Ÿ campuseswithdirect communicationofstudentsin SydneyandDarwin;
Zoomenabledclassroomfacilities; Ÿ Classroomswithprojectorsscreens Ÿ withspeakers/microphonesfor remotelearningzoomclasses.
“CIM provides strong academic and pastoral care. Our team of academics consists of learned scholars and experienced educators with sound industry links. Our student services’staff takes great pride in providing quality support and mentorship.”
Yesterday,oneofmyfriends
bought(whathethoughtwas) anAdidashoodiefromalocal shop.Iwassurprisedtoseethepriceof thehoodie.However,myawelasted onlyuntilIsawthespellingofAdidas onthehoodie.Justifyingitsprice,it wasspelled“Adibas”.Whileitmade forahilariousmoment,itwasan exampleofabrandgrowingsobigthat peopleweresellingproductswitha similar-lookingnameandlogoand customerswerestillbuyingthem. Tome,thiswasatestamenttothe successstoryofAdidas.Inthisarticle, wewilltakeyouthroughthesuccess storyofAdidasandthefactorsdirectly orindirectlyinvolvedinit.
WhatexactlyisAdidas?
Adidas(spelled“adidas”bythe corporation)isanabbreviationofthe
nameofthebrand'sfounder,Adolf (“Adi”)Dassler.FollowingWorldWar I,theDasslerfamilystartedproducing shoes.JesseOwens,anAmericantrack andfieldgreat,woreshoesthatwere supposedlyagiftfromAdiDassler duringthe1936BerlinOlympics.
Today,Adidas(fullnameAdidasAG) isaGermanmakerofsportsshoes, clothing,andsportingaccessories.In theearlytwenty-firstcentury,itwas Europe'sbiggestsportswearproducer andtheworld'ssecond-largestafter Nike.Adidasgoodshavehistorically beenidentifiedbyathree-stripe trademark,whichisstillusedinthe company'smodern“trefoil”and “mountain”logos.Herzogenaurach, Germany,isthecompany's headquarters.Thiswasthebeginning ofthesuccessstoryofAdidas.
Duringthe1950s,Adidasgained significantpopularityassoccerplayers startedusingthecompany'sshoes, whichwerelightweightandincluded screw-incleats.Thefirmsubsequently expandedintorecreationalitems, launchingsoccerfootballsin1963. Fouryearslater,Adidasstarted producingclothing.Adidaswasthe leadingbrandinsportingshoesfor manyyears,butcompetitionintensified throughoutthe1970s,particularlyfrom upstartmanufacturerssuchasNike.
AdiDasslerdiedin1978,anddespite aninnovativeendorsement
arrangementwiththerapgroupRunD.M.C.,authorsofthepopularsong“My Adidas,”thebrandendureddeclining marketsharethroughoutthe1980s (1986).In2016,thefirmannounceda newpartnershipwithartistand entrepreneurKanyeWest.Herearethe twoinstancesthathighlightthe beginningofthesuccessstoryofAdidas.
Ÿ JesseOwens,anAmericanathlete whoworeAdidasshoesandwonfour goldmedalsinthe1936Olympics, madethecompanyrenownedacross theworld.
Ÿ TheGermanfootballteam,wearing Adidasshoes,thenwontheWorld Cupfinalmatchin1954.
HowmuchAdidasspendson Marketing?
Marketingisthebackboneofa businessandgoodcompaniesoften putahighemphasisontheir marketingstrategies.Thesuccess storyofAdidastooisincomplete withoutanexclusivefocuson marketing.Intheyearsbeforethe coronavirusepidemic,itgradually increaseditsmarketingbudget,which reached3.04billionUSdollarsin 2019.Whileinvestmentfellbyover 670millionUSdollarsin2020,the corporationincreaseditsexpenditure to2.5billionin2021.
TheAdidasGroup'smarketing expenditurescomprisebothpointof-saleinvestments,suchasin-store advertisingandshopfittings,and marketinginvestments,suchas sponsorshipcontracts,media advertising,andevents.This investmentlookstobepayingoff, withtheAdidasbrand'sworthmore thantriplingfrom2016toaround 16.48billionUSdollarsin2020. Furthermore,its2018“Originalis NeverFinished”campaignwas namedoneoftheworld'smost effectiveadvertisingeffortsin 2018.However,Adidas'brand worthfellbymorethantwobillion dollarsin2021,thusitremainsto beseenhowthefirmdoesinthe nextyears.
Ad Campaigns that proved “Impossible is Nothing”!
Herearesomeadcampaignsthat playedacrucialroleinthestory ofAdidas.
Ÿ
The'allinornothing'adis Adidas'mostexpensivemedia campaigntodate.Itisledbya televisioncommercial(seeabove) titled'LeoMessi'sWorldCup Dream,'whichincludesbrand ambassadorsliketheeponymous Argentinestriker,DaniAlves,and LuisSuárez,aswellasatuneby KanyeWest.
“Thisadvertisementillustratesthe “#allinornothing”mindsetby demonstratingthedevotionand commitmentnecessarytowinthis fantasticchampionship,”saysTom Ramsden,globalbrandmarketing directorofAdidasfootball.“Anything lessthan100%effortwillnotwinthe WorldCup.AtAdidas,wethinkthat being'allin'istheonlywaytoplay sport,unleashyourpotential,andgetthe mostoutofsport'sgreatestevent,”he adds.
TheTVcommercial,createdby TBWA/Worldwideanddirectedby FernandoMeirellesoftheCityofGod, airsduringcoverageoftonight's(May 23)ChampionsLeaguefinalandis supportedbysocial,in-store,andecommercepushes,aswellasexperiential andPRactivitythatwillseeabranded mediahubondisplaythroughoutBrazil. Adidas'marketingspendingunderscores thesignificanceoftheWorldCupasit seekstostaveoffcompetitorNike'sdrive forprimacyinthefootballclothing industry
Ÿ ImpossibleisNothing
Oneofthemostnoteworthycampaigns forthefirm,thecampaignwascreatedby 180/TBWAinAmsterdam,although TBWAChiatDayinSanFranciscoalso contributedsignificantly
Thisadvertisementfeaturedfootball greatDavidBeckhamandboxinghero MuhammadAli.
ThatiswhyAdidas'new“Impossibleis Nothing”adstrikesthetargetintermsof inclusivemarketing.Theadoffers personaldocumentary-stylevideosofa rangeofathletesandotherhighly chronicledpersonsfromacrosstheglobe, illustratingtheirpathstogreatness.
Whatmakestheadvertisingstandoutis howdiverseitisintermsofsports, genders,races,andcultures.
The“allAdidas”campaignhighlights thebrand'sreachacrossseveralsports, cultures,andlifestyles,withcelebrities likefootballplayersLionelMessiand DavidBeckham,NBAstarDerrick Rose,andmusicsensationKatyPerry.
Ÿ AllAdidas Competitors that made it difficult for Adidas!
Toestablishitselfamongthebest, companieshavetobeabreastofwhat's goingoninthemarket.New competitorsemergeeveryday,posing criticalchallengesforcompaniesand leaders.Adidashasalsoconquered manycompetitorstoreachwhereitis today.Herearetheprominent competitorsinthestoryofAdidasthat madelifedifficultforthecompany
3.NewBalance
NewBalanceisanAmerican multinationalcorporationwith manufacturingoperationsintheUnited StatesandtheUnitedKingdom.The itemsofthisfirmaremorecostlythan thoseofrivalssuchasAdidas,Nike, andUnderArmour.Therationalefora premiumpriceisproductqualityand technologicalintegration,aswellasthe factthatcustomersintheUnitedStates andtheUnitedKingdomalwaysfavor high-qualityitems.Inthefootwearand clothingcategories,NewBalanceis posingasignificantcompetitionin frontofAdidasandnumerousother well-knowncompanies.
Doyouknowwhotheworld'sleading footwearandclothesbrandis?Nikeis theonlyappropriateresponse.Itisone ofthemosttrustedbrandsinsearchof inspirationandinvocationinthelives ofallpeoplewhohaveabody.Nikevs. Adidashaslongbeenatopicofdebate amongpeople.Thankstoitsconstant pursuitforexcellence,Nikehas propelledAdidastocomeupwithnew, moreinnovativeproducts.
FilaisaKoreansportsbusinessthat makesandsellsfootwearandgearfor bothsportsandleisure.Filaisan excellentoptionforthemajorityof individualsinanysociety'smiddle class.Filahasalonghistoryof sponsorship,includingtheAustralian cricketteam,theKoreanfootballteam, andmanymore.Thecorporationoften supportsevents,andmanyathletesand sportsfiguresserveasbrand ambassadors.FILAhasalsochallenged Adidaswithitsseveralproducts.
PUMAisanothersignificantAdidas opponentworthnoting.Thereasonfor thisisthatPumaandAdidaswere previouslyrunbyRudolfandAdolf underthebrandnameGebrüder DasslerSchuhfabrik.Later,their relationshipdeteriorated,andthe corporationwassplitintotwofirms, AdidasandPUMA.PUMAisnow fightinginthemarketwiththeAdidas brand.
Anotherpopularsports,footwear,and casualclothesbusinesslaunchedin 1996.Theorganizationhasshowna strongcommitmenttothegarmentand footwearindustries.UA'sbusiness operations,accordingtothefirm annualreport,aretodesign,market, andsellfootwear,performancegear, andassociatedaccessoriesforwomen, men,andyouth.UnderArmouritems arewornbyathletesandactive lifestylecustomersrangingfrom adolescentstoprofessionals.Its clothinggoodsaccountedfor66%of
2.Puma 1.Nike 4.FILAitsincome,whileNorthAmerica accountedfor76%.Withouta question,UnderArmourisa formidableopponenttoAdidas.
Thejourneyofsuccessfulcompaniesis oftenaccompaniedbycontroversies. ThestoryofAdidasisalsoincomplete withoutcontroversiesthatshookthe businesstoitscore.Herearetwoofthe majorAdidascontroversies.
1.
Adidasattemptedtolaunchashoein 2012thatwasafarcryfromits
customarysleek,athleticfootwear(via CNN).TheJSRoundhouseMaids wereeye-catchingstreetshoeswitha uniquedesignfeature:theywerelinked toayellowrubbershackle,whichwas usedto“lock”theuser'sfoottotheleg withachain.“Gotasneakergameso hotyoulockyoursneakerstoyour ankles?”statedtheproduct'sFacebook announcement.
TheJeremyScott-designedshoes,on theotherhand,hadamajorflaw.Not surprisingly(exceptforAdidas),a shackle-themedsneakerdidnotgo downwellinanationwithadarkand well-documentedhistoryofslavery. Manyindividuals,notablycivilrights iconReverendJesseJackson,
expressedoutrageovertheshoe's design,claimingthatitremindedthem ofslavery AdidassaidthattheJS RoundhouseMidwasallaboutfashion andhadnothingtodowithslavery Recognizingthattheshoewasalost cause,thefirmapologizedand terminatedtheproduct.
Adidasattemptedtolaunchthe ShackleShoe.
duringtheirtimewiththeUnionofthe SovietSocialistRepublic-fun callbacksaren'talwaysallthatfunny Peopleinthesepost-USSRnations obviouslydidn'tunderstandthesense ofAdidassellingUSSR-branded goods,andindignationquicklyerupted inareaslikeLithuania.“Beingunwell with'imperialnostalgia'stillhappens. However,thatisquiteshocking comingfromthewell-known @adidas.”Thecountry'sMinistryof ForeignAffairssarcasticallytweeteda photographofthecompany'sUSSRthemedsportsattire.Manypeople askedwhetherAdidasmightrelease uniformswithNaziinsigniainthe future.
Overitstenure,Adidashas collaboratedwithseveralbrandsand personalitiestotakeitsproducttothe nextlevel.Hereareacoupleof interestingcollaborationsinthestory ofAdidas.
Someoftheadidas'mostsignificant partnershipshaveoftenincludedhiphopstars.KanyeYEEZY-branded shoes,PharrellWilliams,Pusha-T,and MissyElliottendorsementshaveall beenlaunchedbythelabel.Adidas' influenceonhip-hopcanbetraced backtothemid-1980sandRunadorationDMC'softhebrand's tracksuitsandshell-toeSuperstar shoes,whichculminatedinthe1986 song“MyAdidas.”adidasSamba, adidasStanSmith,andtheclassic shell-toeadidasSuperstarshapesare amongthemostwell-knownshoe types.
Thesportswearbehemothhasalso collaboratedwithstreetwear companieslikeABathingApeand PalaceSkateboards,aswellashigh
fashiondesignerslikeYohji Yamamoto'sY-3collection,Raf Simons,RickOwens,Stella McCartney,andAlexanderWang. AdidasandManchesterUnitedagreed toaten-yearkitpartnershipinJuly 2014,commencingwiththe2015-16 PremierLeagueseason.Thiskit agreementhasaguaranteedminimum valueof£750million(US$1.29 billion),makingitthemostlucrative kitdealinsportshistory.Nikehasbeen replacedastheclub'sworldwide equipmentsupplier.
quarter.Adidasisalsoofferingawhole lineofsportsbrasin72sizes,created with43models,inresponsetodata thatshowed90%ofwomenhavean ill-fittingsportsbra.Thecompany mentionsthatthisproductisbeing broughttomarketforwomenby women.
TheConcludingNote:
AndyMurray,theformerWorldNo.1 tennisplayer,wasannouncedas Adidas'highest-paidtalentin November2009,withafive-yeardeal allegedlyworth$24.5million.They havealsosponsoredtheball-boyand ball-girloutfitsattheATPTennis TournamentinMasoninCincinnati. Adidasalsohascollaborationswith MalibuTennisCamp,GreenFitness GmbH,andSchöler&Micke SportartikelVertriebsGmbH.
Adidasisconsiderablyincreasingits investmentinwomen'sactivewearand sportsfootwearaspartofitsnew 'ImpossibleisNothing'campaign.The companyclaimsitwouldspend“more thaneverbefore”onwomenand LGBTQ+personsinsports,whichwill bereflectedinbothnewgoodsanda newmarketinglanguage.
AdidasdebutedStayinPlay,a collectionofperiod-proofapparel,in June2021toassistminimizethedropoffinathleticsthatoccurswhen womenbeginbleeding.TheAdidas UltraBoostsneaker,builtspecifically forwomen'sfeet,willbeavailablethis
So,theseweresomeofthemost importantfacetsofthesuccessstoryof Adidas.Itwouldnotbean exaggerationtosaythatAdidasis currentlyamongthetopfew sportswearcompaniesintheworld. AndaslongasAdidasproductsare beingsoldlabeledas“Adibas”,or “Abidas”,thesuccessstoryofAdidas isboundtoaddnewchapterstoit!
withManchester United
Thesoftwaredevelopmentindustryisa dynamicandever-evolvingfieldthat requirescompaniestobeontopofthe latesttrendsandadvancementsto remaincompetitive.Withnew technologiesandinnovationsemerging onaregularbasis,itcanbechallenging forcompaniestokeepup.However, it’sessentialforcompaniestostay informedandadapttochangesinorder tosucceed.Inthisarticle,we’lldive intothetopstrategiesforsuccessful softwaredevelopmentin2023.
We’llexplorethelatesttrends,best practices,andcutting-edge technologiesthatcompaniesshould embracetostayaheadofthecurve. Whetheryou’reaseasonedsoftware developerorjuststartingout,this articlewillprovidevaluableinsights andguidanceforhowtosucceedinthe fast-pacedworldofsoftware development.
So,buckleupandgetreadytodiscover thetopstrategiesforsuccessful softwaredevelopmentin2023:
Agilemethodologieshavebeena game-changerinthesoftware developmentindustry,andthey’rehere tostay Agileapproaches,suchas ScrumandKanban,allowteamsto quicklyrespondtochangesanddeliver high-qualitysoftware.
Userexperience(UX)shouldbeatthe forefrontofallsoftwaredevelopment projects.Companiesmustprioritize theirusers’needsanddesignsoftware thatmeetstheirexpectations.Investing inUXresearchandtestingcanleadto betterengagementandhighercustomer satisfaction.
3.UtilizeCloudComputing
Conclusion:
4.EmpowerYourTeamswith Automation
Cloudcomputinghasrevolutionized thewaysoftwareisdevelopedand deployed.Byleveragingcloud services,companiescanreducecosts, increasescalability,andimprove security.FromAWStoMicrosoft Azure,thereareplentyofcloud servicestochoosefrom. Automationistransformingthe softwaredevelopmentindustry,and companiesmustembraceit. Automatingroutinetasksfreesup teamstofocusonhigher-valuework andhelpstoreducetheriskoferrors. ToolslikeJenkinsandGitHubActions aregreatoptionstoconsider
5.CollaboratewithRemoteTeams
WiththeCOVID-19pandemic,remote workhasbecomethenormformany teams.Toremaincompetitive, companiesmustdevelopstrategiesfor effectiveremotecollaboration.Tools likeSlackandMicrosoftTeamshave madeiteasierforremoteteamsto communicateandworktogether
6.InvestinCybersecurity
Cybersecurityisagrowingconcernfor companies,andsoftwaredevelopment teamsmustprioritizeit.Fromsecure codingpracticestoregularsecurity audits,therearemanywaystoreduce theriskofcyberattacks.
7.TurntoBespokeSoftwareLondon forCustomSolutions
Forcompaniesthatrequirespecialized softwaresolutions,bespokesoftware Londonproviderscandelivercustom softwarethatmeetstheiruniqueneeds. Bypartneringwithatrustedprovider, companiescanachievetheirgoalsand achieveacompetitiveedge.
Softwaredevelopmentisarapidly evolvingfield,andcompaniesmust keepupwiththelatesttrendsand advancementstoremaincompetitive. Byembracingagilemethodologies, focusingonUX,leveragingcloud computing,automatingtasks, collaboratingwithremoteteams, investingincybersecurity,andturning tobespokesoftwareLondonproviders, companiescanachievesuccessin2023 andbeyond.
