The 10 Most Inspiring Business Leaders To Watch 2021 by The Enterprise World

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From Editor’s Desk “Good buildings come from good people, and all problems are solved by good design.” — Stephen Gardiner

n today's corporate environment, it's no secret that modern business executives must play many roles and service multiple consumer groups. They wear multiple hats at once and play a critical role in improving their colleagues' performance and productivity. The pandemic problem has not only put human lives in jeopardy, but it has also engulfed countless businesses. People have noticed how all the businesses have moved their platforms to digital overnight. This has emphasized the necessity for a leader who can read the broad picture and manage an uncharted business climate in the future. In reaction to problems like these, leaders frequently feel overworked and overwhelmed, making resilience and analytical ability valuable attributes. In this issue of The Enterprise World, 'The 10 Most Inspiring Business Leaders to Watch Out 2021', we are featuring the business leaders which are lending a hand to change the market scenarios with their innovative and comprehensive solutions. The feature for the Cover Story is Mr. Ahmad Moradi, CEO of NETSTAIRS. During an interview for the TEW segment, read out a discussion with Abhishek Tyagi—CEO of AnyTechTrial. Some of the other proﬁles included in this edition are Anirudh Singh—Founder and CEO of SygiTech, Mr. Krishna Kumar—Founder and CEO of Cropin, Marc Rippen—CEO of Alertgy and Yuryi Ferber—Founder and CEO of BRITech. Traditional leadership practices are critical, but so are new business acumen!

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Adeeb Malik

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For Editorial Concerns: editor@theentetpriseworld.com For Sales & Branding Enquiries: sales@theenterpriseworld.com For Subscription: info@theenterpriseworld.com Publisher The Enterprise World Creative Content Editor Sanyukta M | Adeeb Marketing Coordinator(APAC) Meera B PR & Marketing Coordinator James H. Business Development Executive Shweta N. Creative Design Head: Sushant Social Media Manager Avinash G. Digital Circulation Manager Amanda V.

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights.

Leaders in Spotlight This issue of The Enterprise World Magazine, The 10 Most Inspiring Business Leaders to Watch Out 2021, features A cover story of Mr. Ahmad Moradi, CEO of Netstairs. The company develops interactive Broadcast, Collaboration, and Communications Platforms as a Service. An iBCC-PaaS running on Interactive Content Delivery Network (iCDN), serving a variety of clients around the globe including but not limited to serving Governments, Industries, enterprises, Brands, Production Houses, TV Networks, Publishers, and Ad Agencies. A profile of Abhishek Tyagi— CEO of AnyTechTrial. The company reckons that its platform is the first of its kind across the globe which offers all the SAAS applications on a single platform. Moreover, it enables the users to experience working on the

software with a free trial before they make any purchasing decision. Aniruddh Singh— Founder and CEO of SygiTech. SygiTech designs customized business solutions to make businesses easier to work thereby, increasing the time to focus on critical decision-making. The company also creates robust, cost-effective, and reliable solutions using the latest tech stack introducing a high-performancedriven service model. Sygitech is DIPP certified startup. Also, Mr. Krishna Kumar—Founder and CEO of Cropin. The data-driven farming solutions offered by Cropin, enable agri-enterprises and growers to ‘maximize per-acre value’. Its farm data and agronomy management platform, SmartFarm, empowers stakeholders to improve efficiency, productivity, predictability, and sustainability of their crop valuechains. SmartFarm enables agri-

enterprises to adhere to food safety standards thereby ensuring farm-tofork traceability. Marc Rippen—CEO of Alertgy. Alertgy is renowned for providing the first non-invasive wearable continuous glucose monitor and alert system to measure true blood glucose. It sets diabetics free from having to think about taking glucose measurements by allowing for fully automated, continuous monitoring with pre-set alerts for low or high glucose levels, as set by the user. And Yuryi Ferber—Founder and CEO of BRITech. BRITech is a FinTech that offers solutions for the Investment Management ecosystem with a SaaS business model. The company deals in state-of-the-art and cutting-edge software and technology that helps asset managers, brokers, fund managers, wealth & family offices.

C O N T E N T S

10. Mr. Ahmad Moradi

22. Yuryi Ferber 26. Abhishek Tyagi 30. Aniruddh Singh 38. Marc Rippen 42. Krishna Kumar

Cover Story

| Cover Story

adoption for businesses. Today, if a business still running its processes with the traditional methods, it might be holding its growth back.

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Spirituality for peace of mind is the crucial requirement of today’s hectic and speedy life. - Ahmad Moradi.

ave you ever thought, we will get locked in our homes for more than a year, without commuting to the workplace too? The global epidemic in 2020 has shown us the times we never imagined. A huge thanks to technological innovations that helped us to run our business processes remotely. The pandemic highlighted the need for innovation and advanced technological

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Cloud-based Real-Time Video Communications have risen as a messiah for businesses to run their day to day processes. Today, talents around the world are working remotely using their smart devices, connecting to meetings, and ﬁnishing their vital tasks in time. There’s a solid increase in interest in real-time video conferencing and streaming solutions that can provide enhanced connectivity from the workplace to the home and on the go. The web-based broadcasting, collaboration, and communications sector have changed a ton with group video and live streaming. Some Real-Time video codec serving areas like E-learning, Media, and Information, Corporates are consistently looking for better quality and expanded transmission capacity to accelerate their growth in these pandemic times. Here we present you an end to the long-going quest for trustworthy and reliable videobased solutions for businesses. NETSTAIRS is a solid-standing company that provides creative and cutting-edge video-based solutions for businesses in various verticals. The company mainly works on advanced media delivery, cloud infrastructure, platforms, and software as a service. NETSTAIRS is a brainchild of a leader with a high-res futuristic vision, Mr. Ahmad Moradi. Established in 2000, with two decades of experience, hard and

smart efforts of highly skilled professionals, and a passion to deliver something unique that lasts longer, NETSTAIRS has marked its firm footing in the video-based solutions sector across the globe. The Company is experiencing an insatiable yearn for extended information move limit and better quality for Real-Time video codec serving organizations, for instance, governments, ventures distance learning, telehealth, banking, and corporate undertaking both for Intranet and Internet use are advising relationship for smooth advancement into HD quality and 5G frameworks. NETSTAIRS creates an intuitive Broadcast, Collaboration, and Communications Platform as a Service. An iBCC-PaaS running on Interactive Content Delivery Network (iCDN), serving an assortment of customers throughout the globe including yet not restricted to serving Governments, Industries, Enterprise, Brands, Production Houses, TV Networks, Publishers, and Ad Agencies. NETSTAIRS’ Diversified plethora of offerings NETSTAIRS’ unique and innovative solutions are cognitively ahead, more advanced, sophisticated, and easier to use than any other solutions in the space. NETSTAIRS’ video communication experience is more intuitive and proactively delivering the best cross-functional connectivity to the users. • ICDN - INTERACTIVE CONTENT DELIVERY NETWORK

iCDN infrastructure is a multicloud layer as a service that empowers existing CDN services such as AKAMAI, Level3, Limelight Networks connected with WebRTC delivery services. NETSTAIRS engineers, designs, and builds tailor-made CAPEX & OPEX WebRTC & Real-Time video topology services over existing CDN. CDN providers could adapt and provide WebRTC Digital Media Rooms with minimum eﬀort serving their clients through Mesh, SFU, and MCU topologies.

DMC build peer trusts as social media originally intended. Give away DMR at trade shows while hosting live events. It could become a great value-diﬀerentiator. DMR and DMC Channels deliver the most non-intrusive branded message face-to-face with peer engagement. DMR & DMC are made to bring real-time experience that could complement your online Social Ad, CPM, and KPI derivatives. • ICPS - INTERACTIVE CREATIVE PROGRAMMING SERVICES

• IMHS - INTERACTIVE MANAGED HOSTED SERVICES By connecting team members with intuitive video conference, broadcast, collaboration, and communications NETSTAIRS is the WebRTC video choice provider. NETSTAIRS' mission is to enable rich, high-quality multi-cast RTC platforms to be developed for the browser, mobile platforms, and IoT devices, and allow them all to communicate via a common set of protocols. The future is Real-Time Communications. NETSTAIRS provides ROI or carbon footprint cost-cutting driven best interactive WebRTC and video integration. • ICPT - INTERACTIVE COST PER TIME NETSTAIRS Digital Media Rooms and Digital Media Channels are ideal for staging and building brand loyalty. It is a powerful leapfrog as a corridor for event and promo advertising. With Guaranteed eyeball, time spent, & content share, iCPT is the perfect way to advertise your brand. DMR &

NETSTAIRS delivers creative and programming experience with a team of multi-cultural designers & developers who bring you extensive experience in Video and Real-Time Broadcasting, Collaboration & Communications as a Service. NETSTAIRS team provides incredible creative solutions through highly motivated & qualified specialists with a focus on exceeding clients’ expectations time after time. NETSTAIRS assists with integrated RTC services through the use of AI, Blockchain, IoE, Smart Cities, Workflow, Web services and gives new ways to enhance your online user experience. NETSTAIRS provides integrated Interactive Broadcast, Collaboration & Communication solutions with the assured quality that helps their clients to fulfill their need for real-time group interaction.

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| Cover Story

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| Cover Story

• PIXEL SERIES

• Interactive OTT

PIXEL DMR or Digital Media Room(s) are made with pure HTML5 – designed to provide not one but many virtual rooms where could be customized for clients’ use with a variety of services serving governments, consumers, businesses, enterprises, industries, education, health, events, and media networks.

NETSTAIRS provides unique solutions that help you to connect with the audience in real-time while broadcasting content. You can create real-time game shows and can interact with the audience in real-time. They say ‘Never watch TV & Content alone’.

• ZIMZIM

Being a worldwide quality video streaming services provider, NETSTAIRS owns a huge name in the market. NETSTAIRS have a diverse client base experiencing unique real-time interaction experience within a team that is reﬂecting in the increased productivity. NETSTAIRS have successfully served two decades to diﬀerent clients like Governments, Political Parties, Industries, Enterprises, Entrepreneurs, Distance Education, Telecom, Mobile Virtual Network Operators, TV Networks, E-Commerce, Publishers, Production Houses, Brands, Healthcare and Health IT Services, Digital Studios and Agencies, Events and Event Managers, etc.

ZIMZIM by NETSTAIRS is made for 5G to take Broadcast, Collaboration & Communications to the Next Level. Using ZIMZIM real communication gets a new easier and more quality dimension. It lets you connect with family, friends, co-workers easily. With HD quality real-time streaming it gives a mesmerizing experience to the user. It is ideal for Secured Banking, Trade, Insurance, Finance, Mortgage, and more processes. ZIMZIM makes communication, collaboration, and broadcasting simple and easy. • Wall of OZ The Wall of OZ is a video wall containing several multi-cast video streams. The Video streams are placed together and are completely manageable in all shapes and sizes. Anyone can join the real stream on The Wall of OZ. One can invite guests using Facebook, YouTube or can keep the session private. The Wall of OZ is ideal for classrooms connecting teachers and students in real-time. NETSTAIRS deliver verity of OZ wall in every size to any physical location. Their expert team helps clients with consulting and further services.

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The Key Achievements

NETSTAIRS has served many brands making histories like BMW, Nivea, Coca-Cola, Pepsi, Hilton, Mercedes Benz, Garnier, and many more. • Recognized as the company of the year 2019, by business connect. • Ranked 7 amongst the top 10 fastest growing media and entertainment companies by mirror review. • Recognized as one among the “10

Fastest-Growing Media & Entertainment Solution Providers to Watch in 2018” by The technology headlines. • Recognized as one among the “20 Most Promising Content Delivery Network Solution Providers 2016” by CIO Review. • 2016 Technology Innovation Award (UK and US) by CV Magazine. • Most Innovative Digital Media Infrastructure Company – USA & UK – Best Interactive Loyalty Card: iCPT • Hottest Florida Company Awarded by Lead411 Team NETSTAIRS believes, paying little heed to the condition of the digitized economy, businesses will require some type of constant or on-request video interchanges, joint effort, and broadcasting in the future. With iCPT, the organization wishes to assemble a real-time distribution engine, that will deliver guaranteed eyeball, time spent, and content sharing. At the foundation level, the organization expects to make iCDN, AI flexible. The organization’s objectives and achievements are to take a stab at a more noteworthy nature of video client experience. The Driving Force NETSTAIRS is a group of numerous creative, highly-skilled, and passionate professionals. Talents from different social foundations with comparable interests and enthusiasm for video innovation make the NETSTAIRS

group remarkable. Everyone in the team is excited and consistently looking for cutting-edge innovations to help customers successfully to run their cycles easily. It’s not about the Ideas, it’s tied in with getting thoughts going and that can show just with the cooperation. The solid obligation of companionship and common trust between individuals at NETSTAIRS makes the workplace sound that mirrors the best outcomes. At NETSTAIRS, they don’t compete with each other. As it is a diversiﬁed group of talents with various skill sets they always share knowledge among them, which assists them with enhancing, pioneer and prepare to stun the world out of the crate. A little thought or idea can have a gigantic eﬀect thus at the NETSTAIRS there is respect for everybody’s view.

Productivity Is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort. - Paul J. Meyer

“

Mr. Ahmad Moradi – An innovative leader with a 360degree futuristic vision Ahmad Moradi is a name ahead in the video-based solutions across the globe. Since the early days of his career, he is energetic about video innovations and their components. All through his journey, he is honored to work with profoundly talented leaders throughout the globe, making interactive media object codes bringing innovation in imaging, capturing, sequencing, encoding, player, streaming, and building complex AI-based video algorithms.

understudies to make and unite with a couple of mathematicians, conveying outwardly lossless imaging calculations. After chipping away at DCT (DCT (discrete cosine transformation) theory and a mixture of wavelet hypotheses, he returned to South Florida in 2000 and began NETSTAIRS with spearheading and presenting Cybermercial video mail, a desktop email utility program.

While working in Silicon Valley Ahmad teamed up with UNLV (University of Nevada, Las Vegas) educators and assigned MBA

While being dynamic in ICT, he follows Greek Philosophies, Zoroastrians, Bhagavat Purana, Bhagavad Gita, Bible, Torah, Zohar, Suﬁ, Rumi, and others old

sacred writings. While discussing the initiative he referenced that overseeing fear, singular malicious existences, selfquestions, and challenges both at home and work is a piece of every human’s ﬁght that impacts our regular daily existences. One should pick commendably. A pioneer should think about both at the more limited size and enormous scope level with commitments of his/her activities. Treating associates and companion organizations/accomplices with “Supreme Love” without predisposition urges all to raise.

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| Cover Story

“

Web Real-Time Communications with AI Streaming Video is the genesis of an insightful transformation to inspired Video-First Digital Economy – by connecting creative minds & machine intelligence, while embracing human diversity around the world. - Ahmad Moradi, CEO

“

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AHMAD MORADI, CEO, NETSTAIRS

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Business Story

Yuryi Ferber Making Investment Management Possible at Fingertips through BRITech

usiness leaders not only show the inspiring and budding entrepreneurs how to lead the way ahead but also inspire people regardless of their career interests. Becoming a leader or a well-known personality in the world of business is not an easy feat, as it does not only require a person of a charismatic persona, discipline, eﬀervescent but also an entrepreneur introducing cuttingedge and breakthrough products and services that not only revolutionize the way one looks and works but also brings a new wave of innovation and possibilities to their industry or niche. A leader not only inspires but also leads the way to the future, enabling the young individuals to not only learn from them but also to understand their life, their professional endeavours and take the most valuable lessons and apply them into their own life, enabling these individuals to become a true leader and a true inspiration for everyone. Yuryi Ferber is the Founder and CEO of BRITech. He has shown the world of business that a true leader can emerge from anywhere and inspire the rest with his sincerity, dedication, and unwavering spirit to not only

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dominate the market but also show that he is no less than a vivacious, visionary, and unmatched business leader to watch out for in 2021. Yuryi founded BRITech in 2012 and presented the world with innovative and breakthrough products and services which not only enhanced the working and performance of many industries but also proved his mettle as a ﬂagbearer of BRITech. He has by far accumulated numerous achievements for his endeavours, inspired countless budding entrepreneurs, claimed the respect and loyalty of BRITech’s clients, and established a stronghold in the market and amongst the competition in the market. BRITech, the Company, the story BRITech is a FinTech that oﬀers solutions for the Investment Management ecosystem with a SaaS business model and more than 300 clients in 13 countries, with over 120 dedicated full-time professionals, processing daily + US $ 1 trillion AUC (Assets Under Control). Founded in 2012 as a service company (BRIT Services at the time), in 2014 the company was renamed BRITech and started the

transition to a SaaS company with a focus on Investment Management. It operates in 4 fundamental pillars in the delivery of investment management solutions: experience, technology, productivity, and excellence. Yuryi doesn’t believe in Individual shows. The first rule is to be able to attract and retain exceptional people and allow them to work together in collaboration, establishing a direction and having a 360-degree alignment of interests between customers, staff, and partners. Thus, began the journey of BRITech, after he established the long-term vision, Yuryi brought in people that are not only experts in the field with thorough and extensive knowledge but are also dedicated to BRITech’s vision and mission and do not hesitate to help their clients in any way or anytime. Since 2015 BRITech is an investee of Oria Capital, Growth Equity for B2B technology companies, creating business continuity and innovation in the world. The exemplary services of BRITech BRITech deals in state-of-the-art and cutting-edge software and

technology that helps Asset Managers, Brokers, Fund Managers, Wealth & Family Offices. They are one of the leading companies in the domain that not only have one of the most satisfied and loyal clients but also best-inclass service and delivery standards. They are not only dedicated to providing impeccable user engagement to their clients via their services but are always in pursuit of excellence, finding ways to not only enhance their services but also introduce breakthrough services in the market. - For Enterprises: Firms such as custodians, brokers, and outsourcing companies are always seeking ways to help their clients, financial advisers, and asset managers to be more successful. Many are increasingly turning to technology as a way of differentiating their services. BRITech can be a valuable partner in helping to make that difference. Cloud-based components can be easily integrated with other software. They are experts in extending functionality quickly and adapting their features to suit any process flow. Their components can be “whitelabelled” to conform to the look and feel of any firm. A competitive distinction is that their applications are multi-currency and multilingual. Whether it is to fill a gap in your portfolio of technology offerings, or to respond quickly to new opportunities in the market, contact BRITech for a solution. If they cannot provide what you need from the components in their platform, they will customize a

Yuryi Ferber | Founder & CEO | BRITech solution for you, quickly and inexpensively. They stand by their quality, time-to-market for delivery, and price competitiveness. BRITech indeed provides the best value-for-the-money for your IT dollar - For Family Office: In a connected world, it is imperative to have modern, scalable, and flexible solutions to fulfil all the needs required from demanding family members. Simplified Workflow: Forget about spreadsheets and manually tying together information from disparate systems. Their platform is highly customizable and can be tailored to how you want to operate. Simplify workflow and reduce administration overhead

with their portfolio accounting functions and easy-to-understand dashboard. Their robust rebalancing and compliance engine make it a breeze to recompose your portfolio whenever it is needed. Data Aggregation: Timely insights depend heavily on being able to collect all the information relating to your family portfolios. By compiling data across multiple sources, including custodians, banks, and held-away accounts, their platform will consolidate it into a single portfolio, allowing for a centralized view. Information on performance, portfolio deviation, comparison against benchmarks, cash ﬂow, and other metrics become readily accessible at your ﬁngertips, either through the dashboard or via their mobile version.

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Business Story Family Structures: By allowing and automating the process of creating chained family structures, they can cross multiple generations and provide detailed information for each household or single entity as needed. Once the family structure has been set, it is straightforward to query information through the dashboard or by speciﬁc reports on a case-bycase basis. Their services are not only oriented and made for every type of enterprise and oﬃce, providing one of the most advanced services to manage huge amounts of transactions and data without having to worry about any problems or glitches. They constantly work to not only keep their service up to date with the latest industry trends and practices but also heavily rely on customer feedback to improve the performance and usability of their services. What takes BRITech ahead of the competition in the market and strongholds its position in the market. An essential aspect that is contributing to their global expansion is their franchise model. They have a long-term win-win partnership model, capable of attracting entrepreneurs worldwide - they maintain their focus on product innovation and the partners focus on sales, implementation, and local support for each region in which they operate. They have a team to manage the distribution channels helping the franchisees expand their business. Their customer-centric mindset is not the only thing that makes it possible they have so many features 24

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addressing so many pain-points that able can up-sell frequently. Their technology was designed to reach any size of customer, oﬀering a cloud-based solution and monthly-basis payment per use. In the early days, back in 2014, they started oﬀering solutions to a few pain points and, with constant R&D investments, year after year, they continue to expand the platform’s features and scalability. All these factors help them in maintaining an NRR (Net Revenue Retention), which measures the total change in recurring revenue for a set of customers over time. Their NRR is over 120% per year. This is possible because they do their best to retain the customer, help the customer use their software in the best possible way, and help him extract the best possible value out of it. BRITech’s work culture Yuryi feels that good people don’t just mean good technical people they need to share the same ideas and long-term vision. In other words, they must share the same culture, because they will hire more people and maintain the company’s culture. This ideology not only led to the professional and highly dedicated and visionary team of BRITech but also enriching the work-culture and environment of BRITech with minds that are always looking to enhance BRITech’s services, help their clients in the best possible way, and most important of all, never stop learning, growing and become individuals who grow in both personal and professional domains of life.

All these factors, along with perfect sync and harmony among the team of BRITech, making them much more than a team, a close-knit family. Yuryi’s message to running a business and becoming a successful entrepreneur. Running a growing business is a constant exercise in identifying and fixing bottlenecks. Bottlenecks are constantly shifting from place to place and the sooner you identify it and fix it the better. If you don’t do it, inefficiency appears. To maintain the company’s good efficiency, we must try to position ourselves from the outside to have a clear diagnosis and help the executive of that specific area to fix the bottleneck. I am the CEO, but I like to joke that CEO means Coach Executive Officer. As I learned from my father: reputation is the most important asset for anyone. It takes time to acquire, but very little time to lose it. Therefore, we must be very careful about what we do, how we do it, and the quality of our network of people. Once you’ve built your reputation and become a trusted individual, you will be able to attract good, trustworthy people to your business. Another personal, non-technical skill I have is being humble. When you are humble, you know you are always learning and you know how important it is to be surrounded by good and honest people at work, personal, and family circles. Finally, I would say persistence this is a must-have skill for any business owner.

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Interview with TEW

CEO AnyTechTrial.Com

Abhishek Tyagi A determined leader with a 360-Degrees futuristic vision

MAY 2021

n this fast-paced digital era, there is new technology rising with every new dawn. Particularly in the digital technology, software, and IT sector, there are endless options for products and services which confuses users. AnyTechTrial a perfect and cognitively ahead SaaS marketplace allows users to make their best choice for perfect and reliable software, apps, and so on.

AnyTechTrial is led by a serial entrepreneur Mr. Abhishek Tyagi, a determined and responsible CEO with more than 10+ years of learning experience in cross-domain functionalities while working with Clevel and Country head executives of many Fortune 500 organizations. Abhishek believes that delivering meaningful customer experiences is the new battleground for brands, with accelerating complexity, delivering a cohesive brand experience remains elusive. With decade-long learning in BTL, ABM, and the Data-driven marketing domain, he expertise in strategizing and implementing business plans for enhancing operations, profits and performance. Along with establishing the world’s largest SaaS Marketplace AnyTechTrial.Com, in the past decade Abhishek has founded and established one of Asia's leading BTL agency “Value Prospect Consulting”, also successfully spearheaded and built 1.5 Million companies Analytical Database across the Asia Pacific to be used by various companies for Sales and Marketing operations. In a conversation with Mr. Abhishek Tyagi, he shared his views on the current industry scenario and what AnyTechTrial.Com is all about. • Brief us about the company. The software runs this tech-driven world. Not everyone can be a techie to break down the correct usage of such software for themselves or for their firms, which invites added costs and delays in understanding if the software purchased will be right for one's needs or not. We Power the Business to rapid growth with thousands of cloud-based solutions. We take pride to reckon that our platform is the first of its kind across the globe which offers all the SAAS applications on a single platform. This has certainly opened new avenues for our venture as well. We enable the users

to experience working on the software with a free trial before they make any purchasing decision. Anyone can meet all their SAAS requirements on our single website. • What were the initial challenges you faced? In the commencing phase some of the challenges like driving and sourcing authentic sources. Identifying the opportunity in terms of what best could be serving the people, what are the major trends people are looking at, and what kinds of challenges they are facing in terms of all their software needs. Then pinpointing their challenges and finding the solutions to them. Earlier people were unaware of the concept of the free trial of the software they need and often ended up buying the Incorrect software, so in the initial stages, we find complexities in making people understand the fact that they can try the software before the actual purchase. • Which was that point that triggered the growth of the company? After the advent of COVID-19, companies across the globe saw a surge in manpower cuts, declined revenues, and a serious strain on their resources. As businesses shut, there was an overarching increase in the number of job losses and revenues. At such times, we @AnyTechTrial were not only able to stay afloat throughout the pandemic and also the time growth of the company triggered when we experience a lot of traffic reaching us out from different countries from across the globe with their different need regarding their business. • How have the company graphs changed since the foundation? Can you share a few statistics? Our company is a bootstrapped Indian company, built by persistent effort. In a very little time, our company has outshone the market very well. Therefore, it speaks volumes about the ability of our Indian foresighted founders in providing robust solutions to everyone across the globe. 3 months back, we ranked globally around 78 lakhs but today we rank around 60k global rank, numbers speak for themselves. We have also seen a huge response from our users, we get a good 8k-10k daily web traffic from all around the world.

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Interview with TEW

• What is the reason behind your company’s longstanding success? The company has a more user-friendly and problemsolving-driven platform that focuses more on the SME and enterprise market. The vision and mission of the company are to solve the overarching problems of the industry; the business will certainly grow with utmost support from the market. Being authentic and informative to our website users is one of the main pillars on which we stand strong. • How do you decide to take the company a step further in terms of your products/services? Having a clear vision for the future and with a more global approach, we need to target niche markets across different geographies. We would be keen to have information regarding the user experience across different user segments to add local flavors for every region. • How do you look after your employees? What makes your team unique? Certainly, the committed management at AnyTechTrial.Com is driven to facilitate a robust environment where both their users and their employees can work towards their best efficiencies

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without any apprehensions or doubt. Such organizations are exemplary in showcasing a responsible approach towards building a congenial environment for a healthier world. Recently it was made public that AnyTechTrial would cover the vaccination costs for all AT Ventures employees and their spouses. So, together we all can move forward towards a COVID-free India with confidence. • It’s a rat race out there. How do you cope with that? We take pride to reckon that our platform is the first of its kind across the globe which offers all the SAAS applications in a single place. This has certainly opened new avenues for our venture. We enable the users to experience working on the software with a free trial before they make any buying decision. Anyone can meet all their SAAS requirements on our single website. We stand unique in every context in providing the information to our users. But we emphasize that the information we provide is credible and authentic for any user. We also feel delighted to serve our customers irrespective of the size and nature of their business. We serve them with equality whether their operations are small or large.

Interview with TEW

Founder & CEO Sygitech

MR. ANIRUDDH SINGH A leader revolutionizing software and IT eld. 30

MAY 2021

n today's era, the computer is one of our basic needs, we use it to run our daily work, from an office or at home. It is possible to say that today's world is computer-driven; Where every action is through a computer. In these ongoing pandemic times, if a business still doesn’t have its digital presence and if it doesn’t adapt modern technology yet, it might be holding its growth back. In this scenario, to help businesses to be relevant in the market race, a visionary leader in software and IT technology, Mr. Aniruddh Singh offers a comprehensive plethora of differentiated software development and managed IT services. In an interview with Mr. Aniruddh, the Founder and CEO at Sygitech, he shared his journey throughout and what Sygitech is all about. ●

Brief us about the company.

We are a group of tech nomads who aspire to bring a sea change in how IT services and application development can be simplified. We work towards designing customized business solutions to make businesses easier to work thereby, increasing your time to focus on critical decisionmaking. We boast of creating robust, cost-effective, and reliable solutions using the latest tech stack introducing a high-performance-driven service model. Sygitech is DIPP certified startup. ● What were the initial challenges you faced? I was new to the market, without having any experience in sales and marketing, no funding, (funding was available mostly to the product companies, not service-based companies with few exceptions), I started just after demonetization, and then GST was enforced, global slowdown followed with the pandemic. We did see all of this quite early in the last 4+ years of our start, the only thing that I had was the solid knowledge of technology and goal to deliver robust solutions to the customers. ● Which was that point that triggered the growth of the company? We got some software development projects to start with, then quickly started with managed services (IT/Cloud infrastructure management). Covid brought us misery, starting 2020 and that was a tough time for everyone. Nevertheless, the business model we have, catered to most of the clients. We focused more on remote delivery and increased client engagement that triggered growth and new

client acquisition. The quality and timely delivery of projects with value-added services manifold the opportunity. Starting Jan 2021 we started growing faster than before. ● How have the company graphs changed since the foundation? Can you share a few statistics? It kept on changing for every few months initially, sometimes positive, negative at other times. From the revenue perspective, we remained cash positive since we started, and were religiously paying taxes every year. ● What is the reason behind your company’s longstanding success? We are customer-centric and more of a partner to them than a typical service provider. We take an extra step every time in each engagement we do and go beyond promised work. We believe in long-term relationships and stand trusted and honest on our project deliveries. ● What are the solutions the company focuses on? How are your offerings different from those in the market? We primarily focus on software development and managed IT services. Consultancy is the byproduct of what we offer to our customers. With multiple domain experts in the team, we have the agility to pick up projects that are not limited to software development but driving end-to-end management of your IT needs. With the already crowded market for such services, we rely on quality work, timely delivery, and a one-stop shop for all your IT needs. A proven record of accomplishment on our offerings and significant happy partners (customers) speak volumes about the mark we have made in just a few years. ● How do you decide to take the company a step further in terms of your solution offerings? We keep on adding new skill sets, we learn from the existing customer base that we have and then we brainstorm on what can be done next or how we can further improve the quality of our service. ● Is there any new addition to the list of products/services? Anything exciting you would like to share? We started as a service-based company, but now coming up with few products as well 1. SygiOps – Primary objective of the SygiOps is to

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Success is just a station in your journey, not a destination. eliminate chances of human errors and execute tasks in minutes, against hours or days. In the current scenario, technology has become very complex, and finding resources, training them introduces big costs and huge efforts, we plan to simplify that. 2. SygiCloudSync – With the larger adoption of cloud platforms and the need of handling huge amounts of data, it has become cumbersome to keep backup of the data with different cloud providers. Syncing this data in real-time is another big challenge. We are going to make it very simple through SygiCloudSync. 3. Few others in the pipeline as well but in a very initial phase and it's too early to discuss them ● Can you please brief us about your professional experience? Before starting Sygitech, I was Head of Technology with IndiaMART, where I turned around the whole technology platform to support the huge traffic growth and was rewarded many times. I was always enthusiastic about technology and IndiaMART recognized it awarding me with the Einstein award. Before IndiaMART, I worked with HCL Technologies, where I was instrumental in completing multiple successful projects. I was also a part of the Technology excellence group and in my 3.5 years of engagement with HCL, I won 7 rewards. ● What are the key achievements of your entrepreneurial journey? Quick customer acquisition, least go-to-market time, Affordable services for all segments, and none of our customers left us since we became partners. and most importantly, my tech background which was initially a bottleneck in selling has now become my strength, since I can understand customer’s problems easily and provide quick solutions (because of tech experience).

MAY 2021

● How do you look after your employees? What makes your team unique? Every person at Sygitech is considered a family member, which makes it easy to look after them. We not only cherish new challenges but also accept failures together. Freedom in work brings responsibility and accountability. The team is open to putting forward ideas and we consider everyone’s opinion during a fresh start. We work hard and play hard. ● Is there any special experience with your clients you would like to highlight? We worked with several clients and had a very diﬀerent and special relationship with all of them. StarQuick (A TATA Enterprise), TickOps (a US-based client), Easypolicy, MilkBasket, and AuthBridge are a few of the many customers we have. ●

One person, who you admire the most?

I Admire Dr. APJ Abdul Kalam the most. ● Whose business story do you ﬁnd the most inspiring? There are many but just to name one Ankur Warikoo ● Constant vigilance- a need or a strategy? Please share your views. Necessity is the mother of invention. But it’s best to keep a strategy ready for unprecedented circumstances. Try to think and design solutions that are simple but usable, for a large portion of the community ●

It’s a rat race out there. How do you cope with that?

Good competition fuels innovative ideas. Monopoly has not shown much improvement, be it eCommerce platforms, IT, medicine, technology, and the like. The idea is to work towards solving problems for a large community and bring healthy competition that would directly beneﬁt the end-user. Growth will follow.

4 Ways To Stream

mline Your Business

re you looking to streamline your business? This is something that business owners should continuously be looking to do as it can have such a positive impact on the daily operation and overall success of the company. Streamlining is not easy, though, and even small changes can be risky and create teething issues, especially if you have not made changes to the operation in a long time. Therefore, it is helpful to be aware of the best ways to streamline your business that should deliver positive results immediately and help to boost your company and make work easier for your team.

Let’s go through some positive ways to streamline your business: 1. Discuss Problematic Areas With Staff When looking to streamline your business, you should always first pay attention to the problematic areas. You will never be able to improve without addressing these areas, so it is the best place to start. You should discuss with staff any bottlenecks and areas of their role that

they struggle with and also encourage them to come forward with ideas and solutions. Staﬀ usually have the best ideas as they are the ones carrying out the tasks each day, plus this will also help them to feel valued. 2. Invest In Tech, IT & Equipment Tech, IT, and equipment are all areas that can have a huge impact on the daily operation. Many businesses are reluctant to invest in tech and IT areas because they can be expensive, but you need to view it as a long-term investment that should end up taking your business to new heights. Having the best and latest tech, IT, and equipment can make work much easier for your team, improve overall performance and help to modernize your operation. 3. Use Managed Print Services You should also use managed print services to ensure that your print equipment is optimized and will not let you down. Curious about what is managed print services? This is an agreement

between a company and a specialist-managed print provider that can include the supply of print equipment and any relevant supplies that you need, including toner. It can also include the ongoing maintenance and any repairs needed, which means that you should not encounter any printing issues – a great deal of frustration for many business owners. 4. Outsource You will also find that outsourcing different aspects of the business can help to streamline the operation, make work easier for your team, and scale the business. Outsourcing is cost-effective compared to hiring new staff, and you can get the work completed by a specialist. Plus, there are many different aspects of the business that you could outsource. A few common areas that are outsourced include: Ÿ Ÿ Ÿ Ÿ Ÿ

Accounting HR Customer service Sales Admin

These are a few of the best ways that you can streamline your business operation, which could take your business to new heights while also making the day-to-day more efficient and easier for staff. Business owners should always be looking to streamline, but you also need to be careful because making changes to the operation will always bring risks, and you need to be prepared for teething issues. Summing Up In order to maintain and then grow business, it is important to streamline your business first. As we know, business is the output of team efforts that leadership and staff puts in. So, inputs and suggestions of all members along with the correct technological decisions and advancements is necessary. The leadership must have vision to identify the problems and take correct course of action. If the leaders become successful in this, then there is no hurdle for growth of the respective businesses.

Interview with The Enterprise World

Marc Rippen | CEO | Alertgy

MAY 2021

Mr. Marc Rippen Improving the lives of diabetics through Alertgy

iabetes is a disease that affects thousands of people worldwide every year. At present, statistics related to diabetes are quite shocking – more than 1.5 million people die due to diabetes every year. Diabetes problem is seen in 9 percent of the youth worldwide. Most of these people suffer from type 1 diabetes and type 2 diabetes. Since many people are not fully aware of diabetes, this disease is increasing day by day. The glucose level monitoring before and after meals makes diabetics’ lives crucial and it is hectic to check the glucose level frequently through traditional methods. Many times those methods provide false values that might affect the patients’ health. In this context, to empower

diabetics and make their lives easier, Alertgy provides a noninvasive wearable continuous glucose monitor and alert system to measure true blood glucose. Mr. Marc Rippen, CEO of Alertgy, and his team of experts at Alertgy are revolutionizing the health sector with their innovation and cutting-edge oﬀerings. In a conversation with Mr. Marc, he shared his views on the current industry scenario and what Alertgy is all about. • Brief us about the company. Alertgy provides the ﬁrst noninvasive wearable continuous glucose monitor and alert system to measure the true blood glucose. It sets diabetics free from having to

think about taking glucose measurements by allowing for fully automated, continuous monitoring with pre-set alerts for low or high glucose levels, as set by the user. The medical device and diagnostic industry are constantly growing and changing, with new technologies being introduced to the market all the time. We are entering a new era of medicine that will be signiﬁcantly impacted by the incredible growth and breakthroughs in wearables, cloudbased IoT sensor systems, application of AI 10, and digital health. Our vision is to provide a product and service to save and improve the quality of life for diabetics and help those that are borderline diabetics from becoming diabetic.

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Interview with The Enterprise World • What were the initial challenges you faced? Throughout the initial three years of development, there have been a few challenges we have faced and had to overcome. Initially, we had to determine the correct placement of our device to maximize our accuracy and reliability over a long-term period. After this was established, we have focused on sensor development to get the highest quality data and stability within our device. This is an everevolving process inside our research and development team, and we will continue to improve our device so we can deliver the highest quality product to our customers when we begin manufacturing. • Which was that point that triggered the growth of the company? The foundation of Alertgy was due to a tragedy, I found my wife nearly slipping into a diabetic coma and became unresponsive due to being in a prolonged low blood sugar state. After I was able to rehabilitate her, I took a stronghold of the situation and started Alertgy. • How have the company graphs changed since the foundation? Can you share a few statistics? The company has grown to 12 fulltime and 6 part-time employees, hiring leading experts and talent from electrical, mechanical, and AI engineering along the way. We’ve

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won numerous health tech awards, Medtech accelerator challenges, obtained our first US patent, and completed two proof-of-concept studies. We are in the process of raising $10M Series A funding for our first set of clinical trials. • What is the reason behind your company’s long-standing success? There are many reasons, including desire/readiness to shoot for the stars, entrepreneurial spirit, believing in the science behind our device, trust in our people to do their utmost, and providing a compelling story to our investors and prospects. • What are the products the company focuses on? Alertgy is a pioneer in 100% noninvasive continuous blood glucose monitoring technology. Through the use of its patented radiofrequency sensor Alertgy’s DeepGluco wearable device can accurately measure blood glucose in real-time, up to 3 times per minute. Most importantly, using our proprietary AI algorithm, DeepGluco can provide invaluable, up to the minute life-saving alerts to the users and their designated HCPs. Unlike other CGMs, we eliminate interstitial lag as well as painful and uncomfortable side effects of patches, needles, and implants associated with. The final DeepGluco form factor will be similar to modern smartwatches, available to consumers following

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FDA approval. • How do you decide to take the company a step further in terms of your products? We base the next steps based on documented scientific research before we delve into possibilities of investing and building additional products and services. • Is there any new addition to the list of products/services? Anything exciting you would like to share? Yes, we are currently funding research to determine the feasibility of using our patented sensor technology to detect virions like Covid-19 and others through the respiratory build-up. • Can you please brief us about your professional experience? I was a former army officer, and most recently the director of Engineering for the Marine and Space Technology Division of Stanford Research Institute (SRI) International. I hold degrees in microbiology, analytical chemistry, and aeronautics. I have always been involved in the development of technology to solve critical problems starting as a material engineer at Pratt & Whitney where I managed advanced research and development programs that supported the development of advanced materials for jet and rocket engines. I then transitioned to become a field engineer for

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leading atomic and molecular spectroscopy companies where I provided turnkey solutions to materials analysis for a broad variety of industries from agriculture to environmental to manufacturing to advanced research and development in leading research institutions. From there I became the director of the FIU College of Engineering NASA tech transfer center where I helped companies utilize NASA technologies in the commercial arena. In this role, I helped small businesses raise venture capital and pursue SBIR and STTR programs to fund the commercialization of their technologies. From there I co-founded an Internet Start-up company and raised 1 million dollars and eventually was able to take the company public in an acquisition. The combination of my education and experience allowed me the means to launch Alertgy and bring it to where it is today. • What are the key achievements of your entrepreneurial journey? Alertgy currently employs 12 fulltime and 6 part-time employees in a family-friendly, growth-focused environment. The management strives to provide a stimulating, entrepreneurial environment where employees are rewarded and enticed by a combination of competitive salaries, stock options, and beneﬁts. The company has grown to 12 full-time and 6 parttime employees, hiring leading experts and talent from electrical, mechanical, and AI engineering

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along the way. We’ve won numerous health tech awards, Medtech accelerator challenges, obtained our ﬁrst US patent, and completed two proof-of-concept studies. We are in the process of raising $10M Series A funding for our ﬁrst set of clinical trials. • How do you look after your employees? What makes your team unique? Being a tech start-up we understand that our people and their skills are the key ingredients on our journey and our future success. As such, we have a fairly informal set of corporate guidelines and encourage employees to share their ideas, thoughts, and input, no matter how trivial. We are lucky to have some of the best minds in the industry working at the company and pride ourselves on what we’ve been able to achieve in a short amount of time with our team. A cohesive team that moves as one is paramount to success. All our employees are incentivized with stock options/stock, as well as regular compensation. • Is there any special experience with your clients you would like to highlight?

• Whose business story do you ﬁnd the most inspiring? Richard Branson’s and Werner von Braun’s. • Constant vigilance- a need or a strategy? Please share your views. It’s a combination of both and they have to complement each other along the way. Without a wellthought out and developed strategy, constant vigilance is useless, and vice versa. Fail to plan, plan to fail. • It’s a rat race out there. How do you cope with that?

We are still in the pre-clinical / prerevenue stage so at this time we don’t have special experiences. • One person who you admire the most? I have always enjoyed helping people overcome technical

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problems, where I could apply my out-of-the-box thinking skills to creatively solve their challenges. I admire my father who inspired me to become an entrepreneur by successfully establishing a start-up in his late 50's. However, due to traumatic personal experiences—my father’s demise due to diabetes and my wife’s transition from gestational diabetes to Type2—ultimately pushed me towards the medical device industry. Consequently, to develop a non-intrusive blood sugar monitoring system to help diabetics, I established Alertgy in 2016.

We commit ourselves to work hard and playing hard. Having a balance, especially in a start-up with young staﬀ, is important in keeping everyone committed yet relaxed and engaged to accomplish their respective tasks.

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Interview with TEW

Founder & CEO CropIn

MAY 2021

Krishna Kumar

A leader revolutionizing Agriculture ecosystem through cutting-edge technology

ropIn is a leading global AI-driven AgTech organization that provides SaaS and data solutions to Agri-enterprises globally. CropIn enables enterprises and businesses in the agriculture ecosystem to adopt a data-driven, sustainable approach to functioning through its ground-to-cloud technology solutions. CropIn’s unique suite of innovations enables various stakeholders to adopt and drive digital strategy across their crop value-chains and operations. The company empowers the Agri-enterprises with data insights that help drive initiatives around Digitization, Predictability, Traceability, Financial Inclusion, Climate Smart Agriculture, and Sustainability. CropIn operates on a B2B model and caters to customer segments like seed production companies, farming companies, agri-input companies, governments, development agencies, CSR arms of private organizations, exporters, commodity traders, and the BFSI sector. CropIn’s product oﬀerings are crop- and location-agnostic, thus enabling high-speed and scalable technology implementations in the AgTech space on a global scale. In a talk with Mr. Krishna Kumar, Founder, and CEO of CropIn, he shared his thoughts on the current industry scenario and how CropIn is transforming agriculture businesses. • What were the initial challenges you faced? CropIn was started in 2010, with a vision of maximizing per acre value and farmer livelihoods by harnessing the power of smart technology. In the AgTech space, we

identified there are quite a few challenges that needed to be addressed. The first is adaptability, specifically in India, because a majority of Agri enterprises who have already been working with conventional practices see any drastic change towards digitization with skepticism. Also, the common misconception that the use of the application is only to track them and evaluate their performance only adds to the challenge and distracts them from the bigger picture. The second is mobility and literacy. Though mobile communication and broadband connectivity are at their best yet, there are limitations in its penetration of broadband in rural areas, and there is much to improve with regards to rural literacy. This subsequently affects our reach of expansion in working directly on-ground. We realized that the existing solutions in the market are based on traditional or classical farming practices with a minimal and sometimes inefficient use of technology. The agribusiness sector is yet to adapt to advanced technologies to harness its true potential. There are information gaps at different levels of the agri-ecosystem, and the existing solutions do not eliminate this information asymmetry. Many agribusinesses, on the other hand, are yet to let go of traditional practices and switch to more efficient use of advanced technology. Information gaps at different levels of the agri-ecosystem are also prevalent, and the existing solutions work only at certain levels of the ecosystem and do not connect the entire ecosystem. One of the important challenges we face today is ensuring farm-to-fork traceability of produce, especially when global markets are in question. Some of the major challenges that the small and marginal farmers face in the Agri sector include limited access to investment, inadequate technological

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Interview with TEW

interventions, lack of quality inputs, unorganized farming operations, and not enough integration with markets. • How have the company graphs changed since the foundation? Can you share a few statistics? Since the inception of the company, we have catered to 225+ clients globally. CropIn has digitized over 13 million acres of farmland, enriched the lives of nearly 4 million farmers, and manages data of 388 crops and 9,400+ crop varieties. CropIn’s global footprint spans 56 countries across 5 continents. The company has seen significant growth over the last 2-3 years and the graph is only growing exponentially on a positive scale. The company was founded with an initial investment of around 7 lakh rupees, which was funded by friends and family. Today, CropIn has been able to raise a Series C funding of $20M recently, in these times of market uncertainty and financial crunch, being amidst a global crisis. • What is the reason behind your company’s longstanding success? CropIn’s consistent focus on making the solutions more diverse in their implementation, prioritizing client satisfaction through an in-depth understanding of each challenge faced, the ever-innovating attitude the product team carries, and our commitment to the vision set are broadly the reasons for the company’s long-standing success. We understand the market and hence make continuous innovation in our offerings, making our solutions adaptable. This builds trust in the solution and ultimately, in us. CropIn caters not just to one industry vertical but to many segments. The product offered to each segment varies according to the requirement and the geography involved. CropIn caters to various customer segments at different levels of the agro-ecosystem, such as seed production companies, agri-input companies, Government bodies, development agencies, exporters, commodity traders, and BFSI, thereby providing a platform that benefits all stakeholders. CropIn’s superiority in providing world-class Agri-tech solutions has been validated by Indian and international challenges put forth by major enterprises like AWS Digital Innovation Challenge, Accenture Ventures Applied Intelligence Challenge, Ag-Tech Developer Challenge conducted by Rainforest Alliance, Artificial Intelligence Innovation Challenge organized by Govt. of Maharashtra and NITI Aayog (India), HDFC Bank Digital Innovation Summit, Artificial Intelligence Connect, Agrow Awards

MAY 2021

2018, London, UNDP’s Agorize Challenge for its Cultiv@te Program in the Philippines, World Bank's Innovation Challenge for Agriculture and Food Security Risk Financing in Southern Africa, among several others. These add to the vast experience and success that the company has been associated with, ultimately building credibility. • What are the products/services the company focuses on? How are your services different from those in the market? CropIn’s data-driven farming solutions enable agrienterprises and growers to ‘maximize per-acre value’. Its farm data and agronomy management platform, SmartFarm, empowers stakeholders to improve efficiency, productivity, predictability, and sustainability of their crop value-chains. SmartFarm enables agri-enterprises to adhere to food safety standards thereby ensuring farm-to-fork traceability. The platform helps growers adopt sustainable farming practices to build long-term economic viability and resiliency for local farming communities. CropIn has partnered with several global players in agriculture, including development finance institutions and government entities in 56 countries, to drive their digital and sustainability goals. CropIn’s machine learning-based predictive analytics platform, SmartRisk, improves underwriting and risk assessment, enabling banks, insurance providers, and other financial institutions to make informed underwriting decisions, identify new markets and expand product portfolios to service high-volume low-ticket opportunities. By analyzing and interpreting farm-centric data for over 388 crops with nearly 9,500 variants across trillions of data points that grow every day, SmartRisk helps achieve high prediction accuracy at a plot level. It does this by combining computer vision with deep-learning algorithms, on multispectral imagery derived from aerial scouting (satellites and drones), field scouting data, and hyperlocal weather. Other Products: SmartWare: A comprehensive solution for packhouse, processing, and export companies that enables farm-to-fork traceability and compliance, quality control, and flexible inventory management. AcreSquare: A unique farmer application that helps companies interact directly with their farmers, share content, educate them and provide consultation, thus enabling companies to extend the power of technology to their farmers and cultivate farmer loyalty.

ecosystem through partnerships with local companies through a channel partnership model.

“Your work is going to ﬁll a large part of your life, and the only way to be truly satisﬁed is to do what you believe is great work. And the only way to do great work is to love what you do.”

• Is there any new addition to the list of products/services? Anything exciting you would like to share? CropIn is currently working on developing a technological upgrade to SmartFarm, an integrable platform for all tech implementations in the farm controlled under a single interface. There are also consistent eﬀorts being made to make our products implementable in external conditions and geographies where remote sensing can be challenging due to cloud cover. Can you please brief us about your professional experience?

PlotRisk: An application that enables a farmer to remotely monitor his/her farm plot through satellite imagery and analyses every farm pixel to provide crop health, yield estimation, water stress, pest and disease predictions and other parameters at a plot level. Competitive Advantage: CropIn’s innovations are crop and location-agnostic in nature. This makes them scalable, customizable, and integrable to the client’s requirements. The solutions act not only as problem solvers but also as knowledge repositories for the agribusinesses to be future-ready. The innovations are highly eﬃcient given they are data-driven and built on a 0.3 trillion datasets-based algorithms. The testimonials and a retention rate of 92% speak for themselves about the reliability of the solutions designed by CropIn. • How do you decide to take the company a step further in terms of your products/services? CropIn is always innovating towards addressing new and more complex challenges every day. We aim to expand our innovations into newer geographies, understand the regionspeciﬁc challenges and make our innovations adaptive to those conditions. The intent has been proactive and positive. CropIn is looking to explore the predictive and prescriptive analytics side of AI further and deeper than before. The company is working extensively towards building capacious AI innovations for addressing the newer challenges stemming in the world as we speak. CropIn is expanding its global presence further in the SEA region, Africa, Europe, and the Americas. This is being achieved by diversifying into newer customer segments such as Telecom, Machinery, Plantations, to name a few. The company looks to strengthen connectivity with the Agri

I hold a B.E degree in Instrumentation and Electronics Engineering from Visvesvaraya Technological University, Belgaum. I worked at GE for a brief period before cofounding CropIn in 2010 with Kunal Prasad. I played various roles during my stint at GE (Appliance, Industrial, and Energy) - As Graduate Engineer Trainee, Programmer, Senior Programmer, Information Management Leadership Program (Leadership Role) From launching a start-up with a vision to bring a datadriven approach to agriculture to creating an organization that has enriched the lives of nearly 4 million farmers, my entrepreneurial journey has been full of some amazing lessons that helped me learn and grow. • Which was that point that triggered the growth of the company? There were many critical decisions we took during our journey which helped CropIn to scale globally. Within 6-8 months of starting up, we realized the B2C model is not scalable and hence we moved to the B2B model. We took a platform approach - building crop and location-agnostic platforms which can scale quickly in any geography. We decided to scale globally and made necessary changes in our product to service global customers and meet their standards. We decided to invest in AI & Machine Learning technologies to advance the agriculture sciences using data and building on Agriculture knowledge graphs. • What are the key achievements of your entrepreneurial journey? I started CropIn with a vision to improve farmer livelihoods and increase per-acre value for smallholder farmers. The goal is today a reality with CropIn digitizing over 13

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Interview with TEW

million acres of farmland and positively impacting the lives of 4 million farmers worldwide. CropIn was able to raise 3 successful rounds of Series funding from prestigious investors like ABC World Asia, CDC Group, Kris Gopalakrishna, Bill and Melinda Gates Foundation Strategic Funds, Chiratae Ventures a total of $33M so far. Recently, we have received Series C funding despite such difficult times. This has been possible only through consistent performances in terms of business and innovation growth. 1. CropIn started from an office in Bengaluru to a fullfledged AI-based AgTech which has a presence now in Netherlands, Mumbai, and Delhi. Through the team's continuous efforts, CropIn today caters customizable AIand Data-led Agtech solutions to clients in 56 countries and has been able to identify more than 9,500+ crop varieties and work with 388 different types of crops. CropIn has become the partner of choice for 100+ enterprise clients globally. The company is now a 200+ strong family and has seen significant growth in the last 3 years. 2. CropIn has been to establish elite partnerships with Governments around the world in working on agricultural development projects like the CCE Optimization Initiative carried out by the Pradhan Mantri Fasal Bima Yojna (PMFBY), the center’s flagship crop insurance program to name one. CropIn partnered with UNDP, World Bank, IFC on developmental projects that focus on sustainable agriculture and growth. 3. Through the implementation of Cropin’s innovations, We have been able to contribute towards women and rural empowerment as well. The field facilitators for many projects where CropIn engineered the solutions have been rural women and these projects have opened opportunities for them to take up crucial responsibilities. Educating farmers on scientific methods of farming is another contributing factor towards a better tomorrow for their families. 4. CropIn has developed agri innovations that work on prescriptive analytics, remote sensing, and climate-sensitive advisory. SmartFarm, SmartRisk are great examples of the same. By harnessing the power of AI, CropIn has successfully been able to implement risk monitoring and mitigation, forecasting intelligence and traceability into farmlands and the results have been lucrative for agribusinesses, and Banking and Financial Services.

MAY 2021

List of external awards won BusinessWorld’s 40 Under 40 Achiever 2018 Listed in the Top 25 Tech Entrepreneurs of 2019 by Entrepreneur India Magazine for innovation in harnessing technology for the greater good of the businesses. Won the 2019 Indian Farm and Agriculture Technology Customer Value Leadership Award presented by Frost & Sullivan. DFID UK Tech Rocketship Awardee: June 2018 - Awardee and Delegate at the International Business Festival London. The Innovation India forum awardee, supported by FICCI and Millennium Alliance Nominate as a non-oﬃcial member of the National Startup Advisory Council, to build a strong ecosystem for start-ups in the country Speaker at the ‘Horasis India Meeting’ in Malaga, Spain, organized by the Government of Spain and the Confederation of Indian industry. Speaker at Planet A International Agricultural Forum • Is there any special experience with your clients you would like to highlight? Back in 2010, during the earliest days of CropIn, the clients were a little skeptical about moving towards the digitalization of agricultural practices. We were one of the ﬁrst to bring in an innovation that was data-driven in agriculture, the one which is a fusion of data, agronomy, traceability, and sustainability. But once they saw the wonders that the innovations started to bring in postimplementation, they were very helpful and they helped us connect with their peers, generating new leads and ultimately a growing clientele for us. The clients not just brought in business but also helped in the evolution of the product through agronomic inputs and voluntary support for the product. One of the special mentions would be to that client who helped in starting our international journey and funded my trip to the UK and Europe. The belief that our clients have in our products has today translated to the credibility we have in the AgTech space.

It’s a comprehensive orthopaedic super specialty hospital with all sub specialties of orthopaedic available under one roof Trauma Spine & Back Joint Replacement Hand and Limb Foot and Ankle Surgery Rheumatology & Arthritis Clinic Shoulder Arthroplasty Paediatric Orthopedics Orthopaedic Oncology

www.sanchetihospital.org

An Entrepren Starting A Limited

ost entrepreneurs prefer a limited liability company (LLC) because of its many favorable terms and conditions, including the protection it provides to members against legal and financial liabilities. This means the personal assets of members of an LLC are protected from their company creditors. If you’re thinking about starting your own LLC, this article would explain to your more about LLCs and walk you through the process of forming one. What Is A Limited Liability Company? A limited liability company has many similarities to a corporation, except the fact it offers its owners some personal protection from legal and financial liabilities. LLCs also offer a wide range of advantages, including favorable taxation and management flexibility. An LLC can act as a separate entity from its owners. Therefore, it could sign documents, leases, bank accounts, and contracts in its own right. This means when an Limited Liability Company is sued, the owners are protected from it, so no member would be liable for the business’s obligations. What Is The Process For Starting An LLC? If you’ve already decided and you’re now ready to form an LLC, follow this step-by-step guide. And surely, it’d make your journey a lot easier. 1. Select Your State

It’s always best to register your LLC in the state you intend to run your business. If the LLC is an extension of an existing company abroad, be sure to register it as a foreign LLC in each state you plan to operate. Research about the advantages of the different states before you decide. It may be worth checking all the extra fees required for registration. Who knows, your decision could be based on the requirements of particular states. 2. Choose A Name The next step is the naming of your company. You have to choose a unique name that’s not been registered before. To be sure no one else is using the same name, you’d have to do a name search through online directories, county clerks, or the secretary of state’s office or website. Depending on your state, you could be allowed to reserve an Limited Liability Company name for a specified period while you’re handling the paperwork. Generally, the following rules apply when naming your LLC: Your name has to include the phrase ‘limited liability company’ or the acronym ‘LLC.’ The name mustn’t be confused with a government department. Restricted words or phrases may require a licensed person to be a member of your Limited Liability Company and some extra paperwork.

neur’s Guide To d Liability Company 3. Choose Your Registered Agent A registered agent is a person you authorize to handle all official communications on behalf of your LLC. Your registered agent must have a traceable physical address and be someone trustworthy and competent. LLCs would usually allow someone within the company to perform the duties required of a registered agent. But for official purposes, it’s always important to have a third-party registered agent. 4. File Your Articles Of Organization To officialize your LLC, you have to file some formation documents, particularly the articles of organization, with the authorities. Generally, states would require some information about your business. This shouldn’t be difficult if you’ve already thought about your business structure and plan. To help you understand what they mean, you may need an expert, like an attorney, to step in. 5. Get An Employer Identification Number The Internal Revenue Service (IRS) requires all businesses that employ people to have an identification number, known as the Employer Identification Number (EIN). This ninedigit number is used mainly for tax purposes. Therefore, ensure to apply for your EIN so your Limited Liability Company is IRS compliant. 6. Have An Operating Agreement An operating agreement is a legal document explicitly showing the roles of the members of your LLC. The

agreement should also outline the ownership structure of your company and include other information like members’ voting rights, powers of the members, and the distribution of profits and losses. The operating agreement is not compulsory in some states, but it has many benefits for your LLC. 7. Have A Business Checking Account If you want your LLC to operate effectively and aboveboard, you must keep business and personal matters separate. One way to ensure this separation is by having a business checking account. A business account is important if you’re to keep your personal and business finances clearly separate. In the case of a legal suit, your personal assets would be protected unless they were mixed up in the business assets. The Bottom Line Once you’ve gone through all the processes of legalizing your LLC, you should be good to conduct your business. However, it’s important to make sure you have an ideal location for your business and have registered with all the local authorities. Also, make it a point to accomplish all the necessary paperwork and ensure your data security is on point. If you need professional help during the process, never hesitate to seek advice. Starting an LLC is fairly easy. But be sure to do your homework before you begin any process; otherwise, you’ve got this.