The 10 Most Recommended Consulting Companies for 2021 by The Enterprise World

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The 10 Most Recommended

CONSULTING COMPANIES for 2021

SRIVIDYA PUPPALA FOUNDER

ENSCONCE BUSINESS PROCESS CONSULTING SERVICES

Strategic minds for your company’s growth

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preserving data ecosystems

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With the advantages of modern technology, businesses are running their vital work cycle remotely which saved cost, time in travel as well as provided some quality time to people to stay with their dear ones. Now many companies are adopting this work-from-home method as permanent. Technological inventions have helped the country to rise financially. Many of these inventions are employed in various fields as well as domestic works to develop businesses and enhance people’s lifestyles. In this special issue of The Enterprise World magazine, The 10 Most Recommended Consulting Companies for 2021, we feel delighted to feature such companies that have revolutionized different business verticals with their innovations, dedication, and contributed as best as they can to the business world. Featuring for the cover story is ENSCONCE BUSINESS PROCESS CONSULTING SERVICES. ENSCONCE is one of the trusted SME Service Advisors helping businesses leap in their transformational journey. Under the exemplary leadership of founder, Ms. Srividya Puppala, ENSCONCE is charting new paths of success every day and transforming businesses with topnotched offerings. Ideas are the most important factor that differentiates humans from the rest of the living species. Fresh and direct from our editorial team's desk, (couch for now), an article conveying the importance of protecting your ideas means securing intellectual property rights is worth reading and saving for later. Read about a leading business transformation company Metamorphosis Unlimited, that offers topnotched solutions that transform them with deep studied and specialized HR strategies. Mr. Ajay Bakshi, the highly experienced leader in the field of HR and talent management incepted Metamorphosis Unlimited in 2016 with a vision to offer his expertise in areas of executive coaching, leadership development, and executive search i.e. hiring people and developing people, and so on. In our special editorial series, the upshot metros read about Rio de Janeiro - The Marvellous City! Readout and plan a visit to Rio, once we get over these pandemic situations. There is much more inside! Read Well, Rest Well, Stay Home, Stay Safe!

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Leaders in Spotlight In this issue of The Enterprise World magazine, The 10 Most Recommended Consulting Companies for 2021, Featuring for the cover story is ENSCONCE BUSINESS PROCESS CONSULTING SERVICES. ENSCONCE is one of the trusted SME Service Advisors helping businesses leap in their transformational journey. Under the exemplary leadership of founder, Ms. Srividya Puppala, ENSCONCE is charting new paths of success every day and transforming businesses with topnotched offerings. Metamorphosis Unlimited offers top-notched solutions that transform them with deep studied and specialized HR strategies. Mr. Ajay Bakshi, the highly experienced leader in the field of HR and talent management incepted Metamorphosis Unlimited in 2016 with a vision to offer his expertise in areas of executive coaching, leadership development, and executive search i.e. hiring people and developing people, and so on. Chatur Ideas was started back in 2015. It’s a startup enabling platform that helps entrepreneurs to

grow and support their businesses. Right from raising funds, mentoring founders, planning pitch decks, and enhancing their business plan, the platform enables the entrepreneurs to get acquainted with various networks that can help them in scaling up their operations. Readout a conversation with Mr. Devesh Chawla, a leader, Innovator, mentor, and Founder and CEO of Chatur Ideas, in which he shared his vision, the journey of the company, and what Chatur Ideas is all about. For companies today, IT skills have become the most bankable asset for a competitive edge. And so, one needs to upgrade the IT skills to stay relevant. QUANTUM GROUP – INFOTRAINERS AND CONSULTANTS PVT. LTD. offers various high-end technology training programs. These programs across IT platforms are designed to leverage professionals with the knowledge to upgrade their IT skills. Pratik P. Surana, Chief Mentor & Founder is the backbone behind the company's long-standing success. Sagacious IP is award-winning Intellectual Property research and consulting firm which offers innovative solutions and services to

the global innovator community. The company has been successfully solving business challenges for Fortune 500 companies, IP Law ﬁrms globally, start-ups, investors, universities, and patent licensing agencies. It has customers in over 45 countries and has completed over 12,500 projects in more than six languages. Mr. Tarun Kumar Bansal, the President, is a master brain behind the company that is fast emerging as a trustworthy partner for its IP clientele worldwide and is one of the front runners in the Intellectual Property service providers’ community. In a world full of rush, Digitization made many things simpler and more productive. To improve productivity, every business needs a digital transformation, mastered processes, and proper strategic planning. 3nayan founded by Mr. Suhas Dutta and Mr. Govindaraj Kozhipurath, is a niche consulting company that provides Strategy Advisory, Transformation, and Execution services primarily through Digital Transformation (DX), Process Automation (RPA), and Process Engineering to enable Growth Sustenance, Organizational Eﬀectiveness, and Business Transformation.

CONTENTS ENSCONCE Business Process Consulting Services

Strategic minds for your company's growth

Chatur Ideas Building ideas, strategies, and businesses

Rio de Janeiro Upshot Metros

18 22

3nayan

Quantum Group

Enabling business and people prociency, and transformation to industry leadership

Infotrainers and Consultants

Protect your ideas Why Intellectual Property Rights are Important?

Metamorphosis Unlimited Transforming businesses with strategic HR solutions

Sagacious Research A customer-focused organization, evolving with the changing needs

36 38 42

Ms. Srividya Puppala | Founder | ENSCONCE

Cover Story

08 | May 2021

“

Innovation distinguishes between a leader and a follower. - Steve Jobs.

ENSCONCE Business Process Consulting Services

Strategic minds for your company’s growth

www.theenterpriseworld.com | 09

| Cover Story

struggle when they grow?

Strengthen Value Chain; build on Operational Capabilities and eliminate Business Wastes.

“

• Most of the organizations do not realize that their Back Oﬃce Operations are equally important as their Front End/Revenue generating functions. • Change is inevitable. However, if the change is not managed well, it creates friction within the system and hinders smooth functioning. • Culture of the Organization can be an enabler or barrier to an organization’s growth. This is often an afterthought. Does this sound familiar?

he significant lift in the digitized economy has engaged business visionaries and organizations to grow more. India is home to 6.3 crore MSMEs and about Rs 50,000 crore-equity infusion is expected through MSME Fund of Funds through Government initiatives. The pandemic did influence the year 2020; it has been a crazy ride for every one of these organizations in all verticals. In this pandemic wave, developed organizations, unicorns endure well, however the majority of the new businesses and SMEs are as yet battling to restore their pace in the work process. With the change in work culture, the activity cycles in these organizations stalled out which reflected in down falling development graph. The Government of India has assisted these organizations that can take into account their monetary necessities yet organizations need 10 | May 2021

to re-examine and revamp their operation cycles to be relevant in the market race. In this scenario, ENSCONCE business process consulting services is backing organizations with its top-notched business consulting services.

ENSCONCE BUSINESS PROCESS CONSULTING SERVICES, is one of the trusted SME Service Advisors that is helping businesses leap in their transformational journey. Under the exemplary leadership of founder, Ms. Srividya Puppala, ENSCONCE is charting new paths of success every day and transforming businesses with topnotched oﬀerings. The Company

ENSCONCE’s solutions and standards differentiate them from the rest in the market, making them a leader, commanding the business consulting sector with their expertise and innovative vision. ENSCONCE is highly-respected among their highly-satisfied clients and their competition. Organizations, on average, lose 20 to 30 % revenue year on year due to operational inefficiencies, thus slowing them down and hamper their ability to grow and scale. Even if they achieve scale, often, they struggle to maintain the quality of their products or services. Why do organizations

ENSCONCE helps Entrepreneurs, startups, and established organizations to accelerate their PEG (Proﬁtability, Excellence & Growth); provide a holistic approach to People, Business, and Organizational Development. ENSCONCE provides end-to-end support for Customer’ planning, management, and execution challenges from Ideation through Transformation. The word ENSCONCE means to establish or settle someone/something in a comfortable place and that is what all the clients who are associated

with the company over the years have felt after leveraging their services. ENSCONCE’s tailor-made approach helps organizations accelerate their growth trajectory through Process & HR Transformation with a core focus on building capabilities, implement governance structures, streamline execution, and improving their customer experience. Organizations need to build their brand both internally and externally while they transform themselves. ENSCONCE brings in the right mix of branding and marketing services to help companies build Brand Identity through the right Internal & External Branding and Marketing eﬀorts. ENSCONCE also provides end-to-end company establishment and advisory services; help with Company Registrations, Trademark Services, Company Licenses, Statutory compliances including Taxation Services.

ENSCONCE functions like your own extended team. Early Days To chisel a beautiful statue, you ﬁrst need to hit the rock, which is what counts! Similarly, when starting a venture, you face challenges, which make up for the successful times of your organization. And tackling them with innovation and eﬃciency sails your boat! ENSCONCE has also faced such antecedent challenges, tackled well with them, and become what it is today, A marketleading business process consulting company! Traditional Small and Mid-size organizations do not realize the

importance of investing in Process controls early on in their journey. They are so busy with their day-today transactions, that they fail to put in the desired eﬀort to consciously focus on process improvements. When they become stagnant or unable to grow, the alarm bells start ringing. By then their established processes are so deeply entrenched in their system that it becomes their culture. The change to recovery from this phase is possible but certainly not easy. Organizations face friction from their employees who resist change during this phase. This is a vicious cycle and many MSMEs fall into the trap of non-performance. Building awareness about “proactive and continuous focus on process and culture” among Startups and Mid-size Businesses has always been a challenge for the company. Srividya has been passionately evangelizing this important aspect for about 3 years now; in multiple MSME forums, Technical & Business forums such as for MSME Development Institute in Bangalore, MSME World, FICCI, Bangalore PMI Chapter. She has also been engaged with Colleges & Universities by sharing her wisdom with management and Engineering students. Srividya Puppala, Founder of ENSCONCE carries the vision of transforming Startups and established businesses. She says, “if we can bring about as low as 10% change in the structural elements and process control in running the Start-ups or Non-IT Businesses, these businesses will Excel as we have seen in the case of the IT or IT Services industry in the last couple of years. Business

Transformation can truly happen in a company when the stakeholders involved in it believe in its benefits.” And then the growth started... Trust is a very important factor for any organization, especially in the services segment. In this segment, the word of mouth holds greater value than any marketing campaign. ENSCONCE & its founder, operates with a 3-point vision of Culture, Quality & Customer Experience for its employees and customers. ENSCONCE started with a focus on Business Transformation and providing Services in this space. However, it expanded into adjacent areas to enable their customer’s success. This was the trigger to build two other verticals at ENSCONCE apart from core Business Transformation Services. The second vertical of Company Establishment and Company Licensing Services. The third vertical of Digital Marketing Services. The company is growing threefold year on year. Having worked with many MSMEs, they now understand the challenges in the MSME space much better and are a lot more agile now. They now have the team to help customers scale and their offerings have expanded in the space - Business Transformation to Business Establishment to Branding Services… and they are now offering HR Transformation Services particularly to companies who have gone through Merger or Acquisition. www.theenterpriseworld.com | 11

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Srividya says, We are happy to play a role in the success of our clients in every possible way; increase their potential be it within India or going global.

Pillars of their success The company consciously decided to stay away from the “one size fits all” approach and offer only custom-made solutions to all its customers because their products/services, market presence, company potential, and growth factors define the context and differentiates them from their competition. A holistic approach sets the right direction for any company to give it the right acceleration and impetus towards Change, Development, and Business growth. ENSCONCE’s strategy for their clients has always been to enable the Founders & Executive leadership team to successfully achieve their organizational vision by improving their overall performance and build the right Customer & Employee Engagement; bring control to Company Operations and Compliances. While ENSCONCE builds the competency of these Organizations, it is also instrumental in providing Internal and External branding strategies. ENSCONCE’s Diversified plethora of offerings First Vertical: They assist Startups and 12 | May 2021

Established organizations to grow in a phased approach, by bringing in and implementing State-of-theArt Change Practices. The company provides Business Operational Planning, Business Transformation Services such as SOPs, Business Workﬂow management, HR Practices, Organizational and Employee Performance Management, Compensation Strategies, Monthly Business Audit Services, etc. Second Vertical: ENSCONCE helps companies with Company Establishment Services including Company Registrations and Taxation Services, GST Filings, State and Central Licenses, Trademark Services, etc. Third Vertical: They provide companies with Branding, Search Engine Optimization (SEO), Social Media Marketing (SMM), Customer Engagement through Media Management. They believe in the holistic development of the Companies and hence ENSCONCE team is also equally trained to bring the amalgamation of key experience factors, which truly make a diﬀerence in each of the services they provide. ENSCONCE taking a step ahead with Any organization, when at the cusp of growth and scale looks for transformation. The transformation of any business is bound to change multiple elements, whether its relationship between stakeholders, employee connect & engagement,

perception of products/services, pricing, and delivery. ENSCONCE helps organizations adapt and sail through these changes successfully. They invest considerable time and eﬀort with every Client / Customer initially. Next, a thorough due diligence exercise is planned, initiated, and executed, with ease and dexterity, when they start their engagement which incidentally has been their USP. From Business Growth Checkpoints to HR Audit to CA to Branding & Marketing assessment – the company has experts and the wherewithal to discuss with its Clients / Customers from time to time, during due diligence, and later during the Process Transformation journey of the Company. Looking Ahead ENSCONCE has successfully delivered Business and HR Transformations to Companies in Chemical Industry, Power Infrastructure, FMCG, Nutraceuticals, Training Services, Interiors, Retail, and IT Companies primarily, to name a few. ENSCONCE is now ready to help companies who have recently gone through mergers or acquisitions and are keen to integrate and transform their Business/HR functions. Also, the company aims to help familyowned businesses that want to come together to form bigger entities and looking for transformation to achieve scale. They have already started growing in this space and intend to provide it as their core expertise transforming such companies very soon.

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“

Dream is not what you see in sleep, dream is something that does not let you sleep.

Dr. A P J Abdul Kalam 14 | May 2021

MS. SRIVIDY PUPPAL A Dynamic leader with 360 Degree of futuristic vision Srividya is an Alumni of the University of Massachusetts Lowell, USA. She comes with over 20 years of Industry experience; worked in the US & India. • Proven expertise of building portfolios and teams across various verticals/industry sectors with leading players in Retail, Finance, Education, Energy Utilities, Life Sciences & Healthcare, Telecom Industry primarily • Played varied roles as Portfolio Development manager, COE, Global Delivery, Account Governance, Process Control & Quality Compliance • Was responsible for Global

Delivery of large Software Development engagements, DevOps, Agile, Scrum, StageGate and ITIL Implementations, Integration, Technology Upgrade & Migration programs, and in Business Process Management, Business to Business, Fusion Middleware & ADT (Advanced Technologies) space • Delivers Talks in Industry forums & Academia as FICCI, MSMEDI, MSME-World, REVA Univ., GIBS BSchool, New Horizon College, etc. Srividya is now associated now with MSME-DI Bangalore, Govt of India for Entrepreneurship and Development of MSMEs currently

She has contributed to Quality Audits, Process and Quality Compliance in companies like TCS and Infosys. During her tenure at Infosys, she managed 14 different verticals for Process and Quality compliance. She was awarded the “Best People Manager Award” and the “Certificate of Excellence” for bringing down Infrastructure and Effort costs for one of its customer accounts. Her other accomplishments include conducting multiple training/talent programs as a certified Propeller at Tata Consultancy Services. Srividya has also been volunteering with NGOs like Let’s Spread Love, Let’s Feed Bengaluru, MSME World and has been contributing to these platforms for three years to support young kids and enterprising business minds respectively. She loves Music & Dance and is trained in Carnatic Classical. Having seen IT growing immensely in 20 years, she wants to bring structured growth and capabilities into Startups and Established Businesses; help them Scale. Addressing to budding entrepreneurs she says, while an Entrepreneur holds on to his Passion of executing his or her idea as a Business, he or she should: a. Articulate and communicate the Vision across the Organization b. Inspire the team giving them Purpose and Direction c. Constantly Pivot the business and adapt to Newer Trends d. Focus on continuous improvement across functions e. Develop a culture of Growth and

Innovation f. Be Decisive & Persistent

‘‘

Adopt Structured Growth and Focus on Processes for Employees & Customers; Grow multi-fold

‘‘

is also the President of MSME World Bangalore Chapter.

When we asked Srividya, is constant vigilance is need or strategy, she said, Constant Vigilance is both a need and a strategy because it enables success by proactively adapting to the dynamic business environment and thrive in the vast opportunity it oﬀers. Right Governance Practices helps organizations remain focused, and enables their people and processes to evolve constantly. Datapoints from our past experiences when mapped against trending opportunities and growth prospects exponentially increases the organization’s success.

Atmanirbhar Bharat Awards under Business Consulting Category in March this year by the prestigious Indian Achievers Forum, the Delhi based Organization. The Driving Force People at ENSCONCE believe in what they recommend to their customers…having a great employee culture is a job almost half done. ENSCONCE is blessed to have a team that believes in the organization’s vision and shares the passion equally as its founder. The company’s employees are its brand ambassadors. Transparency within the team is important. Planning through execution is a collective effort. Team ENSCONCE believes and practices the concept of total professional independence at work with a customer-first mindset. This helped them earn Customers’ trust and confidence. Their response time and constant connection with the customer have been their core strength.

The Key Achievements 1. Srividya is recognized recently by the Indian Achievers Forum and is honored with Women Excellence Award in June 2020 2. ENSCONCE is recognized by companies as Silicon India and Consultants Review for 2019 & 2020 respectively and recently this year again by Enterprise World and Silicon India as among Top SME Service Advisors in India. 3. Project Management Institute, Bangalore recognized Srividya’s contributions to the Project Management Community as part of their Anniversary and Annual event in 2019. 4. ENSCONCE is awarded

With this growth mindset, the leadership encourages employees to upskill, upgrade and develop their skills across functions within ENSCONCE and encourage necessary training in-house. This has always helped employees to understand their Vision better and thus every employee is contributing to their internal employee Growth and in turn Customer growth. The Company’s Leadership team the Core Team is both capable and inspirational. Ms. Shalini Lal is heading the HR Functions and HR Transformation function at ENSCONCE. Mr. Rahul Nair is heading the Marketing, and www.theenterpriseworld.com | 15

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Team of ENSCONCE Business Development function at ENSCONCE. Mr. Anush Hariharan handles the Talent Acquisition needs of our customers and had been a great contributor to HR and Process Workflows. Mr. Ramakrishna has been helping us with market research and data refinement for our customers in addition to supporting us with the MSME connect and profiles. Other Business Functions, establishment compliances are handled by our team of seasoned CAs and CSs.

encompassing all areas of our operation is commendable. Kudos to you, Srividya and Team ENSCONCE for your meticulous approach in providing detailed Business Road map for our Company. We look forward for your continued association in the implementation process.”

What their clients say

“I have to admit this, as a young entrepreneur having knowledge in medicine and zero information about the corporate business processes, envisioned to create a start-up, encountered the diﬃculties to a great extent until I met the Ensconce and Sri Vidya. It was 17 consultancies I approached to express my idea and make it materialize before ﬁnding ENSCONCE, but none could help me to reach my expectations. ENSCONCE was the only place I have found people who come with

ENSCONCE’s customers consider them as their extended team. Testimonials from two of their esteemed customers: “We wish to record our appreciation to you and your team for taking immense eﬀorts to understand the full Gamut of our Business activities and provide a Pragmatic and Implementation plan of Action. The comprehensive plan for implementation, 16 | May 2021

– Mr. Mallikarjunaiah, Managing Director, Gravity India Technologies Private Limited

good international exposure which helped me in my easy transformation. Ensconce and Sri Vidya helped me in resolving all the aspects of my company’s establishment. Ensconce team is very responsive, accountable and courteous. I appreciate Srividya for her envision about the women empowerment and I acknowledge for MSME’s Webinars where I have learnt the ground realities of the MSME programs. I recommend ENSCONCE signiﬁcantly.” – Mr. Mallesh Mandha, CEO & Founder, Oxylus Nutraceuticals Private Limited. Every client is important and the company treats every client with utmost importance. Every team member also gives and shares the same experience with every clientele which makes us unique. ENSCONCE wishes them excellence, wholehearted wishes for new developments, and exponential growth.

| Interview with The Enterprise World

Chatur Ideas

Building ideas, strategies, and businesses

ith a vision and mission to empower budding entrepreneurs, Chatur Ideas was started back in 2015. It’s a startup enabling platform that helps entrepreneurs to grow and support their businesses. Right from raising funds, mentoring founders, planning pitch decks, and enhancing their business plan, the platform enables the entrepreneurs to get acquainted with various networks that can help them in scaling up their operations. Additionally, it has been running entrepreneurship programs across India, where its trainers help entrepreneurs throughout their startup journey. From zero to 1050+ startups and having a network of over 1500 investors, acquiring a company which was started by IIT-IIM Alumni where they have trained over 34,000 entrepreneurs across 125 + cities in 450 colleges and growing that company rapidly, to bagging multiple awards in India and Internationally, they have come 18 | May 2021

a long way! In a conversation with Mr. Devesh Chawla, a leader, Innovator, mentor, and Founder and CEO of Chatur Ideas, he shared his vision, journey of the company, and what Chatur Ideas is all about. What were the initial challenges you faced? Well, I always had this idea of starting a taxi-hailing service. However, like any graduate is expected to land a cushy job, so was the case with me. My acquaintances and close ones believed that I will be a better fit for the corporate world rather than the entrepreneurial world. Couldn’t ignore it for long, I had to ultimately “settle” with what others wanted me to do. It was a challenge for me to fit in somewhere where I did not belong. Luckily I did my best to get ahead with my entrepreneurial plan with a new vision but was misled by some mentors and political influencers

despite having a great idea. This was another big challenge for me to move ahead with. Which was that point that triggered the growth of the company? Before the advent of numerous taxi-hailing services and now thriving ceaselessly, I had this idea already in my checklist to believe in. However, moving ahead after witnessing the success of a similar plan that I had, I thought of coming up with something new. During the journey, I saw a lot of gaps in the world of business. That’s when I had this urge to do something that could help businesses to grow. I started networking with a lot of people, started mentoring, most importantly learned about the industry. I don’t exactly remember the time when it triggered growth but Chatur Ideas started getting a lot of attention once it started targeting and mentoring entrepreneurs.

DEVESH CHAWLA CEO & FOUNDER

How have the company graphs changed since the foundation? Can you share a few statistics? When I started the company, I envisioned working with around 250 plus start-ups as my initial 5-year goal. The way we picked up the speed, we achieved our target earlier than my prediction and by the end of the ﬁrst 5 years, we had worked with around 950 plus startups, which was almost 4 times our initial projection. In the past 6plus years of our existence, we have grown from zero startups to having worked with 1050 plus startups, having zero investors to having a network of 1500 plus investors, starting from scratch to being in the top 5 players in the country, reaching in the list of Top 42 Angel Investors in the country and having received multiple National and International Awards, our graphs have changed dramatically, in a positive way, and

we have been scaling up ever since What is the reason behind your company’s long-standing success? You know people say, the right team can take you a long way. I believe it’s the people and my team that have made my challenges easier and my success better. I would want to majorly give credits to their ‘chatur ideas’ and their optimism. What are the services the company focuses on? How are your services diﬀerent from those in the market? We are a startup enabling platform and help new-age startups to grow by providing them funding, mentoring, and scaling their operations. We also have entrepreneurship programs across India where entrepreneurs can hone

up their business skills to anchor themselves strongly in the business arena Is there any new addition to the list of products/services? Anything exciting you would like to share? Currently, everything has gone online. With that change, we have changed the way to connect with people, connect with entrepreneurs and invest in startups. There has also been a major shift in the way we have been conducting entrepreneurship programs (CIEB). Recently, it was conducted via a zoom call. One of the most exciting adventures for us was to adapt to an online world. I think it expanded our horizons to meet new people and reach new ideas of young entrepreneurs

www.theenterpriseworld.com | 19

‘‘

YOU HAVE TO LEARN THE RULES OF THE GAME, AND THEN YOU HAVE TO PLAY BETTER THAN ANYONE ELSE. - ALBERT EINSTEIN

How has technology transformed the traditional way of business?

Can you please brief us about your professional experience?

Technology has brought some revolutionary changes into a business. It has given a new speed to the entrepreneurial world. Be it retaining customers or ﬁnding new ones, improving products, or creating a personal touch with distant customers, fast solutions have eased innovation into businesses.

I have worked as a wealth manager managing ultra HNI money in India and overseas for 5.5 years before starting Chatur Ideas. Before that did my MBA in ﬁnance and computer engineering

What do you think are the responsibilities of an entrepreneur?

Like any organization, a strong team can be the biggest asset. I think keeping in touch with them, trusting their ideas, giving them opportunities to grow personally and professionally are some of the things that made Chatur Ideas stronger and better. It’s their consistency and dedication that makes them unique.

Well, there are no deﬁned boundaries of responsibilities when it comes to entrepreneurship. Especially during the initial stage of a business, it’s like doing a multi-dimensional job with no perks and salary, haha. You are the marketer, the manager, the HR, etc. You just need to know whatever responsibility you have taken up, it should be done with your whole heart and energy.

20 | May 2021

How do you look after your employees? What makes your team unique?

Is there any special experience with your clients you would like to highlight? There have been quite a few experiences, but one that stands out

is the story of this young entrepreneur. He wanted to start a business and he had heard a lot about Chatur Ideas and how it has been helping young entrepreneurs to succeed. He reached out to me, but due to some circumstances, I was not able to get in connect with him for over 35-40 days. He patiently kept following up and was consistently attempting to get some time with me for a discussion of his idea. Finally, one evening, he was able to get on a call with me, where he discussed his idea. I offered him my insights and told him about the roadblocks he may face and the possibilities that he may work on to make his idea a successful venture. He requested an in-person meeting, where he wanted to sign up with Chatur Ideas so that we can help him to grow and scale up his venture. While signing up, I made it clear that in his business, the chances to succeed were only around 2% and asked him if he was ready to take that chance. He said that he just wanted our support, and rest everything will be taken care of. I felt that he just wanted us to be there, which provided him moral support, and somewhere he felt that success was bound to happen. I recall him saying that we can convert this 2% to 200% provided you and your team stand with us. Today, I am very happy to share that in 3 years, from scratch, the company has already moved into 2 offices in India with 48 plus employees, have an offer on the table to be acquired by a globally recognized company, and have raised over 2 Million Dollars in funding. This is a special experience that always remains with me as the faith that they had in Chatur Ideas, and our joint efforts allowed that business to reach new heights!

According to you, what are the basic factors that businesses in the digital landscape should focus on to get better results?

views.

Enhance interactions with your customers, suppliers, stakeholders, and employees. Other than that, add more value by delivering what your customers want rather than focusing on your presence.

It’s always a strategy. To deal with new realities, you will have to prepare with new skill-sets including attention to resources, detecting signals, responding ahead of competitors, etc. Thus, setting up a perfect roadmap can help you in creating a faster solution to appease the demanding problems.

One person, who you admire the most?

It’s a rat race out there. How do you cope with that?

For me, I cannot narrow it down to a single person as I admire anyone and everyone who has created and added value, but the ones that instantly come to mind are Steve Jobs, Dhirubhai Ambani, and Jack Ma. I remember my father telling me to take the best from the people and leave the rest and that is the motto I follow in life. There are many people I try to take the best from, but these three come on the top of that list and I admire them a lot . Whose business story do you ﬁnd the most inspiring?

You just gotta stay upright when it comes to business. You can’t lose a chance to learn about something and most importantly, it’s about how you are making innovation and adding value for others more than yourself. You’d automatically pave your paths to successful endeavors.

As I answered above, I try to take the best from people and it is very difficult to narrow it down to just one person whose story I find the most inspiring. But I do admire the stories of Jack Ma, Steve Jobs, and Dhirubhai Ambani in particular, and how they have inspired not only me but many entrepreneurs around the world and gave them the confidence to execute an idea, scale up a business, and proved that if you have a dream and you work hard enough for it, nothing can stop you from achieving it. Constant vigilance- a need or a strategy? Please share your

The Key Achievements • Chatur Ideas has been awarded in March 2017 with the ‘Industry Excellence • Award for being the leading Startup Enabler Platform’ at the BRICS International Conclave on • Innovation & Strategies, Organised by StepUp 360, Supported by BRICS International Forum, India, & MSME – DI, New Delhi • He has been being felicitated with the ‘Mahatma Gandhi Samman’ award. This award was presented by Meira Kumar, the Former Speaker at Lok Sabha. Mahatma Gandhi Samman is awarded to only 25 Indians globally for their contribution in their respective ﬁelds. • He was also a part of The Think Tank Series on IPR {Series 1} on

‘National IPR Policy – a way forward’, supported by MSMEMinistry of India • He has been felicitated with the “Youth Leadership Award” by the Trade Commissioner of Canada. • He has been awarded the “Mahatma Gandhi Samman Award” which is given to only 25 Indians all over the world. • He has also been awarded “Entrepreneur of the Year 2018”. • He has also been felicitated as “CEO of the Year 2019” • He has been invited as Guest of Honour, Speaker, Panellist, and Jury at various startup events across India including some of the following; ♦ Jury at Start AP (in collaboration with Andhra Pradesh Government) ♦ Keynote Speaker at WhatNEXT2018 along with Sanjeev Sanyal (Economic Advisor, Govt. of India) & Ritesh Agarwal (Founder, OYO Rooms) ♦ Speaker and Jury at StartupNetworkz (Singapore Company) India tour at Nagpur, Hyderabad, and Kolkata ♦ Part of The Think Tank Series on ‘National IPR Policy’, supported by MSME- Ministry of India ♦ Jury & Investor at Eureka! – Asia’s largest business plan competition held at IIT – Bombay ♦ Investor at the 10 Minute Million Investor Pitch by E-Cell, IIT Bombay ♦ Guest of Honour and Jury Member at ‘The August Fest’ – Asia’s largest startup conference Speaker at e-tailing India Expo 2017 which is the largest eCommerce, retail & mobile show in the Industry at The Lalit, Mumbai & more www.theenterpriseworld.com | 21

| Upshot Metros

The

Marveous City!

| Upshot Metros

24 | May 2021

io de Janeiro is the second-largest city in Brazil, also known as Rio. The city was founded by the Portuguese on 1 March 1565. Earlier there used to be groups of 7 tribes that spoke 20 diﬀerent types of languages. When the Portuguese were ruled over the whole of Brazil, they made Rio de Janeiro their capital from 1763 to 1822. After this, when Brazil became independent, this city remained the capital of Brazil until 1960. Even though Rio is no longer the capital of Brazil, it still has a lot of importance from the business and historical point of view. Rio de Janeiro hosted the 2016 Summer Olympics and Summer Paralympics. This made it the ﬁrst South American city to have hosted these events. A Music Festival celebrated in the city called Rock in Rio, is the world’s largest music festival.

Oil and natural gas from farms along the northern coast of the state of Rio de Janeiro is a major asset used to develop manufacturing enterprises in the metropolitan area of Rio, making it possible to compete with other major cities for new investments in the industry. In Greater Rio, which has the highest per capita income in Brazil, retail is important. Many important retail stores are located in the center, but some are scattered in commercial areas of the district, where shopping malls, supermarkets, and other retail businesses account for a large share of consumer trade. Brazil produces corn, sugar, various potatoes, some machinery. Sugar production was very high during the Portuguese period. Sugar was stored at conical angles for storage and export.

The Economy Rio de Janeiro has a strong and highly diverse economy, with a large number of jobs in heavy and light industries, manufacturing, commerce, ﬁnance, trade, and other services. A new electronics and computer ﬁeld has been added to the old industries of metallurgy, engineering and printing and publishing. Other manufacturing sectors focus on shipyard-related materials, textiles and footwear, textiles, nonmetallic mineral products, food and beverages, chemicals, and pharmaceutical products. In order to attract industries, the state government has designated some of the outlying areas of the city as districts where infrastructure has been provided and the land is sold under special circumstances.

Every year, products made of iron and steel other than crude oil are exported in large quantities from Rio. Located on the seaside, this city is also a major port and this city plays an important role in the economy of the country. Rio is one of the major tourist destinations in the world. The vibrant culture of the city and the many museums, historical sites, and physical features attract tourists around the globe. Millions of people from all over the world come to see the Carnival Festival in Rio in February. In the past, carnival processions were used to create traﬃc jams so a wide stadium-like permanent arrangement has been made by Oscar Niemeyer in 1982.

www.theenterpriseworld.com | 25

| Upshot Metros

Interesting Facts

Must Visit

This city is very famous for picnics. Every year around 2.5 million people come here to visit. It has been awarded the Best Places for Tourism by World Travel Awards. The southern part of the city is more developed and wealthy while the western part covers 50% of the city area; the city has a population of about 6.5 million. And it is the second-most populous city in Brazil after São Paulo. São Paulo’s population is almost double that of Rio, more than 12 million.

Tijuca National Park is the second-largest urban forest in the world, located in Rio. An urban forest is a forest that is located in a city or town. The Tijuca forest is spread over an area of about 32 sq km Rio de Janeiro’s Copa Cabana Beach, the Amazon River area, the vast Amazon rainforest, the famous jungle, Pantanal and Tayama, are full of diﬀerent birds and animals.

You will be surprised to know that there is a large population of women in this city. Yes, women constitute 53.2% of the population while males are only 46.8%. It is the largest city outside Portugal, where the Portuguese language is spoken. Hotels in Rio have higher fares than hotels in other cities in the country. Rio’s 5 Stars Hotels have the second-highest number of fares after New York. Rio de Janeiro’s Maracanã Stadium is one of the largest Football Stadiums in the world. The capacity of this stadium is to seat 78,838 people, but on July 16, 1950, nearly two lakh people watched the football World Cup ﬁnal over there.

In the eighteenth century, the clergyman Maria Boss expressed her desire to erect a magniﬁcent religious monument to Queen Isabella. But she did not pay any attention. Later, the Catholics decided to raise funds, organized various programs, and raised funds for it. But there was not much space in the city, so instead of the city, Kakarevado became a place at an altitude of 7210 feet above sea level. This statue of Jesus Christ has a spread arm, weighing 650 tons. It is not homogeneous; it is made by joining pieces. Rio’s ‘National Library of Brazil’ is the 7th largest library in the world. There are more than 90 lakh items here.

There were red trees on the coast of Brazil which were used to make a red dye. It was in great demand in Europe. The people of the tribe at that time planted it vigorously. In Portuguese, red was called Brazil. So when the Portuguese came to power, they named the area as Brazil.

26 | May 2021

www.theenterpriseworld.com | 27

| Business Story

Enabling business and people proﬁciency, and transformation to industry leadership

- Alvin Toﬄer

n a world full of rush, Digitization made many things simpler and more productive. To improve productivity, every business needs a digital transformation, mastered processes and proper strategic planning.

3nayan founded by Mr Suhas Dutta and Mr Govindaraj Kozhipurath, is a niche consulting company which provides Strategy Advisory, Transformation and Execution services primarily through Digital Transformation (DX), Process Automation (RPA), and Process Engineering to enable Growth Sustenance, Organizational 28 | May 2021

In reality strategy is very straightforward. You pick a general direction and implement like hell. - Jack Welch

Eﬀectiveness, and Business Transformation. The Inception 3nayan believes in trust-based selling, and its sales cycles are intense, because of the nature of services they sell and also because their sales cycle kicks in only after a project is done and dusted successfully. 3nayan stops its sales activity during an engagement, deliberately to give the client all. 3nayan never thinks that it will ever be a growth story, and they don’t intend it to be. They are and prefer

Culture eats strategy for breakfast. - Peter Drucker

‘‘

You've got to think about big things while you're doing small things so that all the small things go in the right direction.

to continue to be a client success story. 3nayan’s work, in many cases, results from references. Ensuring client success, and being able to deliver the outcomes they promised is what gives them joy and a feeling of success. One imagines, they could easily grow, given their client successes, but that is not the trajectory they are chasing. The company graph has changed concerning the type of domains they have covered, the type of clients they have had and the exposure they have received. Initially, they started with a focus

towards SMEs and start-ups only and realised soon after that their services are horizontal. Implying they are as effective, and perhaps even more impactful for larger companies. So,the graph, during its start, showed some smaller sized companies as clients, and that overall demographic has changed dramatically over time. However, they continue to work with SMEs and startups and their appetite for working in that sector continues to be as strong as ever. Customer centricity, and outcome (not deliverable) centricity are the reason behind 3nayan’s longstanding success. 3nayan continues to do whatever it takes to bring to bear the outcomes that they believe are right for the client. This often means providing more or somewhat different than what the contract initially prescribed, but always in better interest of the client. The Services 3nayan’s service line has evolved over time. They focus more on strategy, transformation type of work, to either enable operational effectiveness or growth. These days, this often involves process orchestration, or re-engineering, analytics, Digital Transformation, and automation. The 3nayan team keeps itself in tune with the eco-system they live in and thus their services have evolved keeping in mind that their potential clients need today or might need in the imminent future rather than create a service line and then look for appropriate clients. Accordingly, appropriate technology often ends up being a spearhead in the strategies that they recommend. Tech is one of the four

Suhas Du a

Founder & Managing Partner

pillars of almost any solution that they come up with. The other three, of course, are People, Process and Data.

Govindaraj Kozhipurath Founding Partner

(client) organization while on the engagement has held 3nayan in good stead. About Leadership

3nayan uses proprietary frameworks, instead of ﬁxed processes and methodologies e.g. one of their frameworks, Navigator, developed and matured over time, get customised for every client and organization that they work with. The ability to be ﬂexible, being able to customise the way they work, and becoming part of the

Suhas, partner in 3nayan, says “Leadership attributes count not only for entrepreneurs but for any leader running an organization of any type. The crucial attributes, not in their order of importance... One, being customer-oriented or customer-centric. Second, being inward-facing and being employee www.theenterpriseworld.com | 29

| Business Story

success trajectory are, perhaps, dearer to us.”

(or partner) focused. The third, equally important aspect is that of connected leadership. This is a connection with the society at large, in the eco-system that the organization operates in. …and by this I do not mean, indulging in CSR. CSR in many cases and I realise this is a politically incorrect thing to say, is washing away misdoings, and abdicating the organization’s responsibility by paying up and delegating someone else to the job.”

Each time, a client shows her /his happiness at the end of a project, it is a highlight. Each time a client, way after the project is done, provides an update, is a highlight for 3nayan. Each time, a client, after project completion introduces us to colleagues, business partners or others with a sense of pride, is a highlight for 3nayan”. Fortunately, this has happened often, so far.

Professional Experience

More About the Founders

The founders are both ex-partners from Accenture. For Suhas, most of the work in the past has revolved around Strategy, Technology, and Transformation primarily in Retail, and Supply Chain. Govindraj, has spent most of this time doing technology delivery, and in people aﬀairs. People who work with them are invariably seasoned professionals, many of them excolleagues. 3nayan has run engagements in various domains including Health and Life Sciences, both payer and provider (insurance) sides, and also clinical research, worked with start-ups, banking software product areas, supply chain among others. Work has been around growth strategy, IT strategy, a bunch of analytics related work, automation, operational optimization and of course Digital Transformation.

Suhas, being an avid reader, has a large number of favourites which he has enjoyed or is inspired by. He used to love reading Amar Chitra Katha and Tintin when much younger. Still, enjoys them. There likely is a favourite from diﬀerent periods of his life, or the particular type of mental state that he has been, or even diﬀerent subjects. Long back he would be going gaga over Richard Feynman’s semiautobiographical “Surely you are joking Mr Feynman”, and equally over Eli Goldratt’s “Goal”.

Achievements

Mr Dutta says that he gets inspired by many people in life. Sri Krishna, his father, and M S Dhoni are three inspiring ﬁgures for him.

Suhas believes, every successful project that they have run is an achievement and is each client organization that they help succeed. He says “The engagements where we have catalysed transformations and have put our clients on a 30 | May 2021

Currently he is reading what he believes to be the most deﬁnitive biography of Swami Vivekananda, along with Tom Clancy and Gen Chuck Horner’s “Every Man a Tiger”. The latter is the story of the transformation of the US Air force. He is loving both of them.

About the Rat Race in The Market 3nayan has often competed against

the super large consulting companies, but 3nayan isn’t in that rat race. 3nayan is a boutique niche and high-value strategy consulting outfit and intends remaining just that. They have minimal scope to negotiate on the price point that they publish. 3nayan does not deploy people pyramids, and they do not pursue sales activities while a project is on, to be able to completely focus on the job at hand. They are quite willing to deliberately sacrifice growth to maintain the level of quality of service. Their value proposition to their associates and clients is rather different, their motivation and objectives are different. Growth doesn’t feature there. A steady pipeline, of course, is desirable but making clients successful is what they exist for. It isn’t really about just checking the boxes and declaring a project successful. That is what our clients reward us for and end up becoming personal friends over time.” Says Suhas in conclusion. 3nayan believes that it is important to have a strategy and revisit it with data. But, the strategy will not succeed without rigorous implementation nor without laying enough stress on the organization’s culture.

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| Business Story

Infotrainers and Consultants Pvt. Ltd.

Rapid technological changes and an exponential rise in industry’s demand for skilled workforce has called for building competencies through training interventions to supplement the eﬀorts of our higher education system. Industry 4.0 has always been impacting various businesses so has it impacted training. However, for IT Skills, QICPL plans to come up with their own e-learning programs. Behavioural programs can only be delivered in non-digital 32 | May 2021

ways since it’s about human behaviour. For other verticals, they shall do the same. “The online content management has proved to be a catalyst.” Since its inception in 2001, QICPL has dedicated itself to evolving

‘‘

Businesses don't have limitations. People have limitations. Often people's limitations becomes business limitations

‘‘

n the last years, industries have seen a technological development in their operations. These developments have led to the optimization of industry processes. Thus to keep upbreast with the upcoming technological changes in this dynamic world, one needs to keep building various competencies. This is the gap where Quantum Infotrainers and Consultants Pvt. Ltd. play a key role. With their training interventions, they build competencies, supplement education, expand horizons by way of varied study, elevate trainees to contemporary technology and fulﬁl industry demands of skilled workforce.

specialized and customized corporate training and learning modules that will impart real-time business skills. Their ServicesThe company has been engaged in corporate training programs and

coaching. The company’s services include the following: • IT Skills- Creating a Competitive Edge For companies today, IT skills have become the most bankable asset for a competitive edge. And so, it is essential for one to upgrade the IT skills to stay relevant. QICPL offers various high-end technology training programs. These programs across IT platforms are designed to leverage professionals with knowledge to upgrade their IT skills. • Soft Skills- To Make You Complete to Compete Your first and lasting impression is just for 20 seconds when anyone sees you, and there are no second chances to start off on a better note. QICPL’s soft training programmes will help you to best interact and work with others, to influence others’ perception of you and your work, to motivate others’ actions and build meaningful work relationships and further your career. • Life Skills- Know How to Become a People’s Manager You need life skills to facilitate inclusive work culture, promote

equal opportunity and build a better employer-employee relation. These skills will help you to develop capacity and competency and deal with challenges in various situations. QICPL’s training programmes will help you learn life skills through experience and practice. • Cross Culture SensitivityOvercoming Cultural Barriers The biggest challenge within global business world and its multicultural workplaces is overcoming cultural sensitivities and work effectively. QICPL’s customized cross cultural sensitivity trainings are tailored to the specific needs of the host country. It equips the learners with appropriate skills while also understanding their own cultural biases and behavioural traits. • Industrial Skill UpgradationEnhancing Capability and Productivity Now that industrial manufacturers are focusing on hiring skilled workforce, the capability of workforce can only be capitalized by constantly upgrading their skill levels. The objective of QICPL’s skill Upgradation and updation training programmes is to increase industrial capability, capacity, productivity and mobility. Their other training programs include foreign language programs, management programs, law and legal trainings, hospitality trainings, finance and many more. QICPL carries out all the principles of experiential learning, case study based approach and most importantly, thorough research on the client needs. Making it most relevant to the client is what the company wishes to do.

Pra k P. Surana

Chief Mentor & Founder QICPL’s Training Methodology can be stated in 3 simple steps♦ Need Analysis ♦ Training Delivery and ♦ Post Training Support

abroad.

With their successful and innovative training programs, QICPL has today served up to 250+ corporate customers with result oriented and cost eﬀective training programs. Their portfolio also includes prestigious names from the IT’s, FMCG’s, banks, MNC’s and public sectors in India and

Their training programs showcase a mix of conventional and new techniques, Conﬁdent and vibrant workforce, enhanced Life Skills for Happy and Motivated Employees, ease of communication, thus resulting in Higher Employee engagement.

“Quality delivery and responsiveness with fast Turnaround Time are our strengths.”

www.theenterpriseworld.com | 33

| Business Story

The company now plans to expand in terms of its operations in various cities in India through channel partners and associates. We have a group company called Quantum Infotrainers and Consultants Pvt. Ltd. which has been expanding in South East Asian Region (ASEAN Region). Soon the company will do the same in other parts of the world. QICPL’s Trainers and Programme EﬀectivenessThe trainers provide speciﬁc project based trainings to both IT and non-IT companies,

characterized by customization, accurate problem solving and query handling, to ensure better understanding across genres. They focus on swift and Robot processes, quality focused delivery, highest customer relation and happy and productive workforce. At work they talk of 4 Ds and 6 Fs as their values• Fast • Focused • Flexible • Friendly • Fun

• Futuristic And the 4 D’s• Discipline • Dedication • Determination • Delivery ( Seamlessness) When we talk of an entrepreneur, we always portray an image of a millionaire. However, the basic responsibility of an entrepreneur has to be to create wealth for its company ﬁrst, then its employees and then his family. It’s the wealth that drives companies, individuals and most importantly, employees.

•To be a global player of great signicance of learning and development by 2030.

❑ Headquartered in Pune spanning operations across India, Singapore – (which takes care of ASEAN Region) ❑ Trainers and Clients in : UK, USA, Singapore, Vietnam, The Philippines, Turkey, Serbia, Slovenia. •Swift and Robust processes. •Quality focused delivery. •Highest customer relation. •Happy and Productive workforce

Consistent quality of our training deliverables through :•To be a global player of great signicance of learning and development by 2030. -Well qualied, experienced trainers & consultants -Best in-class training methods -Personalized study on requirements •Swift and Robust processes. •Quality focused delivery. -Customized & tailored solutions with a thorough TNA •Highest customer relation. •Happy and Productive workforce -Value to the clients for their money

-Gamut of contemporary business disciplines

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| Protect Your Ideas

WHY INTELLECTUAL PROPERTY RIGHTS ARE IMPORTANT?

“HE WHO RECEIVES AN IDEA FROM ME, RECEIVES INSTRUCTION HIMSELF WITHOUT LESSENING MINE; AS HE WHO LIGHTS HIS TAPER AT MINE, RECEIVES LIGHT WITHOUT DARKENING ME.” - THOMAS JEFFERSON

36 | May 2021

ntellectual property refers to ideas and innovations that are created by individuals. These are very important and have to be protected at all costs as without their protection, there would be no scope for further research and expense on development as people will start using other’s ideas and kill the basic feeling or the first step of any basic product or service in the market, i.e., Innovation. Intellectual property is a right of any individual just like any other asset or property they have, the only tricky part is that intellectual property is the sole product of one's mind and innovation, and as an idea or a thought can be stolen by anyone and used for their benefit, there are a lot of rights in place to maintain the safety of intellectual properties. These rights not only help individuals keep their intellectual property safe but also provide them with various ways in which they can use their intellectual property to expand their business without having to worry about the concept being copied or stolen. These rights also provide one with ways to start a chain of their business with having complete control and authority from a single place of their choice, thus leading to the best use of these intellectual property rights. Inception, no more a sci-fi fantasy! There are different types of

Intellectual property rights in place to best help the induvial keep their valuable and unique ideas and use them to their wishes and their choice of places. The ﬁrst type of intellectual property right is Patent. Patents are the most common intellectual property rights which grant the owner to prevent its use without their permission and also grant them the right to commercialize their patent or grant a license to any third party. Patents are of three types, utility, plant, and design, thus covering almost all aspects of intellectual property, providing the innovators with a foolproof safety net for their intellectual property. Trademark is another type of intellectual property right which allows the consumers to easily identify a particular good or service, thus creating a unique and distinctive identity of the product or service. Unlike patents, a trademark can be used to protect a set of products and services, for example, McDonald’s golden arch, Facebook logo, etc. Copyright is the next type of intellectual property right. It does not protect any ideas or innovations but covers only tangible forms of creation and original work, such as books, literature, art, etc. The copyright owner gets the exclusive right to sell/publish the work and/or reproduce any literature, music, etc. done by the author, owner, etc. The last type of intellectual property right is a Trade Secret. A trade

secret is either a proprietary system, formula, strategy, or any other information which is confidential and the reason for the effectiveness and competitiveness of a business. These are very important as the whole survival and competitive edge of a company is dependent on the secrecy of their trade secret as one small leak and all the years of research and development go down in the drain. Some examples of a trade secret are Coca-Cola, Formula one racing teams, etc. Short-cut or Under-cut? Intellectual property rights and their information is a must in today’s world as a lot of people are scammed and their invaluable ideas and innovations are stolen or used by others similarly or differently. These rights not only protect the misuse of the ideas and innovations but also protect the uniqueness and authenticity of the ideas and innovations. Intellectual property is one of the most important treasures of an individual and it is the duty and responsibility of each of us to make sure that our ideas and thoughts are always safe and protected from those who wish to use it for their gain.

www.theenterpriseworld.com | 37

| Business Story

Metamorphosis Unlimited Transforming businesses with strategic HR solutions

‘‘

“I want to remember you not as employment seekers but as employment providers” Mr. Ramesh Pai, (On the last day of Ajay's engineering degree)

n the present situation, talent acquisition and management have arisen as a key process in an organization. Even though there is a lot of availability of workforce in the market yet the test is to acquire the right talent and develop it with the right strategies. This is fundamental to accomplish the essential goals and ensure the long haul achievement of an organization. Consequently, upgraded corporate culture and globalization have changed the hiring and talent management processes. Today, to be relevant in the market race, an organization needs to adopt more eﬃcient strategies and here the HR & Talent advisory consulting ﬁrm plays an important role.

transform them with deep studied and specialized HR strategies.

To cater to the HR and talent management needs of businesses, Metamorphosis Unlimited oﬀers top-notched solutions that

Mr. Ajay was keen to look at transforming businesses through people. One of the key things he founded in businesses, whatever it

38 | May 2021

Mr. Ajay Bakshi, the highly experienced leader in the ﬁeld of HR and talent management incepted Metamorphosis Unlimited in 2016 with a vision to oﬀer his expertise in areas of executive coaching, leadership development, and executive search i.e. hiring people and developing people, and so on. Mr. Ajay Bakshi has 26 years of experience incorporate. He had worked as director of HR and board of director in various multinationals like Vodaphone, Prudential and he had worked as a head of HR at Sterlite Technologies.

may be, a startup, a unicorn, or an established one family business, the most important area is about people. “If you take care of people they will take care of your business.” – Mr. Ajay Bakshi With this vision, he founded Metamorphosis to provide his expertise in managing the people to companies right from the startups to mature companies and government sectors as well. Early Days To chisel a beautiful statue, you ﬁrst need to hit the rock, which is what counts! Similarly, when starting a venture, you face challenges, which make up for the successful times of your organization. And tackling them with innovation and eﬃciency sails

Ajay Bakshi

MD and Founder your boat! Metamorphosis has also faced some initial challenges with which they tackled well and become what they are today, The most recommended HR consulting company! The very first challenge Metamorphosis faced is about changing the mindsets of people. Businesses were investing in hiring people but they were unaware of offering the right kind of payment programs, offering the right kind of

coaching programs, etc. which directly reﬂects in their business growth. Another challenge was, about 20 percent of companies were been vocal but 80% of companies were hesitant to speak. It was a struggle to speak with these companies and change their mindsets. The key challenge faced by Metamorphosis was creating awareness of their expertise,

overcoming biases by some key decision-makers on leveraging only brand names, lack of clarity on what they wanted and how it was linked to business strategy. The firm gained pace in growth within a short period. The firm's first year went in talking with people, making them aware, and getting the right opportunities for some good work. Since the second year, the growth of the firm got accelerated. Initially, in the 1st www.theenterpriseworld.com | 39

| Business Story

year, the firm had 10 clients, in the 2nd year 45 clients, and the 3rd year 75 clients. Even in the Covid19 crisis, when the whole world was shut, the firm was in action, worked remotely with advanced solutions, and gained 5 new clients. Metamorphosis continues to work with more than 90% of their old clients. Factors behind firm’s longstanding growth Some companies gave Metamorphosis the right opportunities at the right time, been vocal, listened to the solutions firm offered, and implemented it. Their faith in Metamorphosis kept increasing as the solutions offered by the firm boosted their growth. This faith played an important role in Metamorphosis’s long-standing success. Metamorphosis doesn’t operate on an employment module. All the professionals in the firm are not their employees, but they are the associates or partners. And thus, Metamorphosis’s team of 50 skilled people has an interest and stake in the firm. If everybody is an entrepreneur in the company, the company will grow And so, Metamorphosis’s team of entrepreneurs plays a vital role in its success. Their Quality Offerings Metamorphosis firstly diagnoses your problems well and then offers a cure for them. The firm doesn’t follow the ‘preset’ technique to reduce efforts. They believe, every problem is unique and so the cure 40 | May 2021

must be. Mr. Ajay says, “We don’t work like an allopathic medicine that provides temporary relief but we work as a homeopathic medicine, we dig in dipper and destroy the root cause” Metamorphosis Unlimited’s comprehensive plethora of services includes: HR Advisory Services The HR Advisory service involves understanding business strategy and creating the HR strategy/interventions in line with business strategy. Top Talent Management Design and deployment of a Top Talent Programme for the Top 5100 High Performing and High Potential employees focused on the DARE Model i.e. Develop; Attract; Retain and Engagement model. Diversity and Inclusion Programmes Design and deployment of Diversity and Inclusion programs aimed at attracting, developing, retaining, and engaging Diversity Talent cross-gender, diﬀerentlyabled Talent, social, cultural, and religious segments, education mix, ethnicity, etc. Corporate wellness programs Design and deployment of customized corporate wellness programs focused on: Physical wellness and health with tie-ups with hospitals and Multiﬁt Wellness Centers that provide customized workout METAMORPHOSIS UNLIMITED 6 plans and diet/nutrition plans focused on improving strength, agility, and endurance. Finance for Non-Finance

Professional Program Finance for Non-Finance Professional is a 2-day program for an experienced professional who wishes to better understand finance and accounting. This program includes an understanding of financial statements, ratio analysis, and managing working capital. This program delves into various aspects of budgeting including zero-based budgeting calculating return on investments using different approaches such as NPV and IRR. HR Mentoring for Companies Managed by Private Equity Firms The firm offers HR due diligence for mergers and acquisitions for companies being acquired by the PE firms and post-acquisition provide mentoring support to CEOs, CHRO’s CFO’s, CMO’s to help create ad business strategy. Business Advisory Design & implementation of productivity & efficiency Matrix leveraging Six Sigma finance restructuring & organization design, project management for transitions New HR Analytics • HR analytics certification workshops • HR analytics outsourcing for large & medium HR capability building programs The firm offers HR capability building programs covering technical, functional, behavioral, and managerial competencies of HR professionals across junior, middle and senior leadership roles in HR across business partners. Shared Services Business, Project Finance & HR

outsourcing, legal & compliance outsourcing HR outsourcing, finance outsourcing, licenses and design of shared services Executive Coaching Coaching senior leaders and highperformance individuals in the areas of • Business coaching • Executive coaching • Wellness & lifestyle coaching • Indian culture orientation • Coaching programs for expatriates • Life Coaching Recruitment Services The firm offers sourcing and selection solutions at junior, middle, and senior management levels across BFSI, IT/ITes, manufacturing and FMCG, and pharma on a retained search basis. Metamorphosis Unlimited taking a step further with • Investing in technology Businesses that still rely on traditional business processes might be holding their growth back. To be relevant in the market and grow, the adoption of the latest and upgraded technology is a must and so Metamorphosis aims to invest in more and more technological innovations. • Investing in analytics Analytics enables businesses to quantify the effects of changes in their strategies. Analytics is invaluable in the process of improving and digging more into the domain. Thus, the firm looks after investing in analytics • Establishing a strong international presence The globalization and boost in the

digital economy have opened doors of vast opportunities for businesses. And so to make benefits from it, a business needs to establish its strong international presence. Metamorphosis aims to grow with the association, introducing new products and stepping into newer markets like the Middle East, US, Canada, Latin America, Southeast Asia, etc. The Work Culture Metamorphosis is not just an organization, it’s a family, a family of good people with the same passion and compassion. The firm looks out for the wellness of their associates, which is not only about medical insurance but also in terms of their happiness. The firm makes sure that its associates are financially happy, which means they are getting good returns. Whether be on the professional side or a personal side they help each other and operate as a community. The firm invests in its associate’s continued development with selfdevelopment practices and attending special courses. Everybody is responsible for their development and the company encourages their development by letting them choose courses they want to attend. The company has a very transparent and open culture where people value and respect each other. They keep sharing information and knowledge. Metamorphosis believes in diversity; diversity not only in terms of gender or something but in terms of knowledge, different thoughts, and opinions. The firm recognizes people for what they are and that’s what makes the firm

successful. Rather than only focusing on their weaknesses company celebrates and develops their associate’s strengths. Mr. Ajay Bakshi (MD and Founder) - A leader powered with an innovative vision Mr. Ajay Bakshi is a Senior HR thought leader, Ex CHRO, Board Director, and Business Leader with extensive experience in HR, Sales, and Business leadership with an experience of 25 years in transforming organizations through people. Ajay is a Mechanical Engineer from MIT Manipal. He has a Master’s degree in Business Administration from Pune University. He is an internationally certified administrator for psychometric instruments like Hogan Inventory, MBTI, DISC, OPQ 32. Also, he is PCC (Professional Certified Coach) Executive and Business Coach from ICF, USA, and has 5000 plus coaching hours, in Coaching Business leaders at CXO, CHRO levels, and Women Leaders. Mr. Ajay is certified by NIS Sparta as a facilitator for Adventures in Attitudes and SPIN sales training module with over 50,000 hours of facilitating interventions across the UK, Europe, Asia, and India for Senior Leaders(CEO’s/CXO’s) and Middle-level Managers for various MNC and large Indian Corporates. Also, he is a certified facilitator from Old Mutual Business School, South Africa

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A customer-focused organization, evolving with the changing needs

agacious IP has been one of the oldest players in the global market and is currently also one of the largest firms in patent research and monetization support business across the globe. The company has had the opportunity to work with a diverse set of clienteles from over 45 countries, including most of the industry-leading corporations and IP lawyers. Mr. Tarun Kumar Bansal, the President, is a master brain behind the company that is fast emerging as a trustworthy partner for its IP clientele worldwide and is one of the front runners in Intellectual Property service providers’ community. Here are the highlights of the significance of offering unique and top-notch Intellectual Property consulting services, staying clientfocused, the growing need to adapt to technological advancements, the company’s recipe for success and more. The Company Sagacious IP is an award-winning Intellectual Property research and consulting firm which offers 42 | May 2021

innovative solutions and services to the global innovator community. The company has been successfully solving business challenges for Fortune 500 companies, IP Law firms globally, start-ups, investors, universities, and patent licensing agencies. It has customers in over 45 countries and has completed over 12,500 projects in more than six languages. Recently, Sagacious IP bagged the Global Business Excellence Award for devising an innovative model that enables companies to manage their large patent portfolios more efficiently, by leveraging a mix of Artificial Intelligence (AI) and manual analysis by experts. The company was recognized for its outstanding achievements and innovative solutions by CNBC TV18 in 2014 and by Red Herring in 2015 (Top 100 Asia). It was also selected as a Great Place to Work in 2018. The Inception Hiring skilled candidates who possessed sound technical knowledge and took complete ownership of the customers was the biggest hurdle initially. This was necessary because as the work

increased, ﬁnding skilled people who can be trusted to deliver the same quality of work was very critical. The co-founders and Mr Bansal were managing the operations leaving them with no time to do further business development. Therefore, getting on board the initial set of employees who completely took control of operations, leaving them with time to develop business was crucial for growth. Later, getting one great person who helped them with business development eﬀorts led to a very fast growth unparalleled in our industry. Growth Since Inception Sagacious IP has experienced constant organic growth since its foundation, thanks to a wide client ecosystem and a world-class team. Since March 2015 till now, they have registered a revenue growth of 221%. In terms of employee strength, their team has grown by 263% since March 2015. According to Mr Bansal, the major responsibility of an entrepreneur is to have a clear understanding of the changing market needs, being in touch with current/ potential

customers, be agile and make decisions quickly. The Reason Behind Company’s Long-Standing Success The main reason behind the success of the company is its customer obsession, agility and environment of trust within the organization. This exposure of working with such diverse and industry-leading clientele has given Sagacious IP a unique perspective of industry best practices as well as an in-depth understanding of the actual needs of customers. The company has accordingly gathered an industryleading team along with the best processes/ protocols/ tools. Furthermore, working with multiple customers on thousands of projects every year, Sagacious IP has created a very large repository of manually analysed data of patients. With advent of computing power and ML/ AI tools, the company has utilized this data to develop best-in-class analytics tools (to support its people and processes deliver better results) that are not available with any other competing company. With a seasoned team and expertise, Sagacious IP has climbed the ladder of success since 2008 where it started with just 3 employees in a small room in Gurgaon. Now, it has more than 300 employees in oﬃces located in multiple cities, including Gurgaon, Bangalore, Shanghai, Tokyo, Eindhoven, Chicago, Seattle, and Toronto. The company focuses on customer problems, remains agile to take care of sudden client demands which may or may not be part of the agreement (essentially puts clients ﬁrst), and evolves as per the

Tarun Bansal President

market needs. A positive step in this direction is the launch of new products based on the market trends and on boarding people who drive new solutions and deliver what customers need.

institutions – working with them to defend IP litigations and providing information to ensure they lead innovation in their industry and achieve most out of their IP budgets.

Quality Oﬀerings Sagacious IP services/solutions span the entire IP lifecycle, helping clients to develop, create, maintain, enforce and monetize their intellectual property. They serve many of the world’s largest companies, law ﬁrms, and other

Main services include: • Global Patent Search and Information • Patent Portfolio Management • Patent Monetization, Acquisition, and Licensing • IP Filing, Prosecution, and Strategy (India) www.theenterpriseworld.com | 43

| Business Story

• Patent Docketing and Paralegal • Technology Scouting and InSourcing Notably, the company offers IPR research solutions to foreign companies. These companies with large portfolios need solutions in terms of licensing and management. Patent data helps decision-makers make informed business decisions and long-term strategies. Furthermore, clerical processes are now being outsourced in India, supporting them costeffectively. The Company Taking Further Steps With To take the company a step further in terms of products/ services, Sagacious IP makes deliberate changes by reading customer sentiments and engaging them proactively to drive innovation. They are trying to create a complete ecosystem that offers end to end solutions and adding new projects almost every year. Sagacious IP listens to their customers, asks for constant feedback which helps in understanding the customer challenges and needs. To hasten this process, they are creating a ‘Customer Advisory Board’ that will focus on guiding our next set of products and services. There are different ways in which Sagacious IP ensures effective results, including, but not limited to, process-oriented thinking and complete transparency. The former leads to innovation in built-in processes which help in making us creative to meet client expectations. Complete transparency, on the other hand, leads to better results owing to seamless communication 44 | May 2021

with the clients and internally. Sagacious IP realizes the fact that technology is taking over and we are using this is as an opportunity to advise customers and create newer markets. Sagacious IP is investing in the right technologies to stay ahead in the market. Significant Use of Technology Technology doesn’t work in silos, so Sagacious IP is introducing technology to optimize services and combine it with manual expertise. Technology has proved to be a catalyst in the company’s processes. For instance, they have started an initiative “IT for IP” for customers who are struggling to implement the technology. This service helps them to optimize their processes around IP with process automation. Further, Sagacious IP is also able to reduce costs and inturn deliver more cost-effective and better solutions to the customers. Professional Experience & Key Achievements Mr Tarun Bansal is a Microbiologist by education from BITS, Pilani. He started his career in researching drugs for TB in a drug discovery lab. Next, he worked in IT sector to learn the latest technologies and automation and worked in a government research institute that was studying the correlation of patent filings with country’s economic growth. Since then he has been a part of the IP industry. He says, there are numerous perks of being an entrepreneur and especially in a field related so much to innovation. It keeps him updated on the recent developments across all verticals, helps him stay in close

contact with decision-makers and research the global best business practices. Sagacious IP is the forefront of innovation and interaction with decision-makers is always fulfilling. They value our advice and judgment which makes it special since we are offering advice to innovators and decision-makers in their respective fields in turn directly contributing to innovations that are changing human lives each day. About The Team Sagacious IP has a very flexible way of working which gives employees the space they need to grow. The teams are diverse in experience and technology expertise. Further – considering the average age is under 30 – it really makes the team energetic and dynamic. Mr Bansal believes in trusting people for making the best decisions. His philosophy in life is - Trust unless someone proves they are not trustworthy. Hence, constant vigilance is nor a need neither a strategy when there is trust. Sagacious IP do not constantly watch the competition and learn from market trends. Their focus is to improve what they are already doing and provide better service to clients rather than focusing on competition and rat-race. Mr Bansal says, “I see that market is vast and if we provide reliable and quality offerings, there is no need to worry about competition.”

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