The 10 Most Reliable Language Solution Providers in 2021 by The Enterprise World

WWW.THEENTERPRISEWORLD.COM | EUROPE EDITION | SEPTEMBER 2021

The 10 Most Reliable Language Solution Providers in 2021

FROM EDITOR’S DESK “If you talk to a man in a language he understands, that goes to his head.If you talk to him in his language, that goes to his heart.” — Nelson Mandela

e do not need to lay more emphasis on the importance of languages. Language is one of the most important barriers and advantages a business/company can use to grow and evolve. As aptly put by Mandela, language is often a barrier to a company trying to expand or work in diﬀerent parts of the globe. Also, if they have professionals on their side, it could be their biggest advantage. This issue of The Enterprise World, The 10 Most Reliable Language Solution Providers in 2021 features some of the most innovative and recommended language solution providers. These companies have enabled countless clients and helped them achieve spectacular results. These companies innovate, evolve, and exceed their client’s expectations. They are one of the most sought-after and trusted names in the domain. On the cover story is the services of Mastervoice. Mastervoice was founded with a mission to support the globalization of events and organizations with simultaneous translation for international organizations. Mastervoice has a proven track record of excellence with more than 3,500 interpreter days on an annual basis. They have earned a position as a trusted provider of conference interpreters for over 150 multinational companies and international organizations. They were ranked among the 15 biggest global providers for simultaneous interpreting with onsite conference interpretation (source: CSA) in 2014 and simultaneous interpreting with inperson interpreting in 2020. In an insightful interview with Alan Kashkash, CEO of Linguido. Linguido is an Edtech AI startup oﬀering an app for language learners and an AI-based blended learning platform for language schools. We focus on giving the power of the latest discoveries in AI and Natural Language Processing (NLP) to teachers allowing language schools to create, manage and enhance tailor-made language courses. There is a lot more to read inside. Happy Reading!

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Adeeb Ma

Adeeb Malik

The Enterprise World High Street North, East Ham, England GB

For Editorial Concerns: editor@theentetpriseworld.com For Sales & Branding Enquiries: sales@theenterpriseworld.com For Subscription: info@theenterpriseworld.com Publisher The Enterprise World Creative Content Editor Sanyukta | Adeeb Marketing Coordinator(USA) Peter J. PR & Marketing Coordinator James H. Business Development Executive Emily Creative Design Head: Sushant K. Social Media Manager Narendra S. Digital Circulation Manager Amanda V.

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights.

Leaders in Spotlight

This issue of The Enterprise World, The 10 Most Reliable Language Solution Providers in 2021 features, Language solutions are breaking the barriers and enabling businesses to flourish and grow. With these innovative and advanced language solutions, companies can widen their reach and create a global presence. Also, these solutions offer businesses to expand their services and unlock opportunities. Featured in this edition are some of the top companies that are leading the language solution space. Their services and support are exemplary, ahead of time, and precise. These companies offer best-in-class and unrivaled services, enabling their clients to break past the language barrier and achieve growth. These are the 10 most reliable language solution providers in 2021. On the cover story is the services of Mastervoice. Mastervoice was founded with a mission to support the globalization of events and organizations with simultaneous translation for international organizations. Mastervoice has a proven track record of excellence with more than 3,500 interpreter days on an annual basis. They have earned a position as a trusted provider of conference interpreters for over 150 multinational companies and international organizations.

They were ranked among the 15 biggest global providers for simultaneous interpreting with onsite conference interpretation (source: CSA) in 2014 and simultaneous interpreting with in-person interpreting in 2020. In a conversation with Wendy Pease, Owner of Rapport International. Rapport International specializes in and is known globally for high-quality language services, including Interpretation and Translation, Multilingual Marketing, Cultural and Global business strategy, customer acquisition, as well as legal, technical, and medical subject matters. Given Rapport International’s “exceeding expectations” commitment to its customers, they have retained a signiﬁcant number of clients from their early days back in the 1980s. In an insightful interview with Alan Kashkash, CEO of Linguido. Linguido is an Edtech AI startup oﬀering an app for language learners and an AI-based blended learning platform for language schools. We focus on giving the power of the latest discoveries in AI and Natural Language Processing (NLP) to teachers allowing language schools to create, manage and enhance tailor-made language courses.

10. Mastervoice

S T N E T N O

32. Rapport International

22. Linguido

Eric Bauwelinck CEO 10

September 2021

COVER STORY

Breaking the Language Barriers

ommunication is the key, not only for a successful life but also for a successful business. Technical knowledge, analytical skills, soft skills, etc. are meaningless if there is no proper communication between the client and the enterprise. Moreover, enterprises working on a global level have to deal with different languages in a single day. A company can hire translators but still would find it difficult to cover a variety of languages.

Mastervoice dawns upon this impending issue, providing breakthrough services in the field of language solutions. They are the go-to service provider when looking for efficient and highly effective language solutions. They offer simultaneous translation, remote interpreting solutions, language technology, and of course language training services. Their services come highly acclaimed as one of the best and unmatched amongst the rivals in the market. Their dedication, service, and support, mixed with the unwavering sincerity, skills, and expertise of the team of Mastervoice, propels them to be among the 10 most reliable language solution providers in 2021.

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The Company Mastervoice was found with a mission to support the globalization of events and organizations with simultaneous translation for international organizations. Mastervoice has a proven track record of excellence with more than 3,500 interpreter days on an annual basis. They have earned a position as a trusted provider of conference interpreters for over 150 multinational companies and international organizations. They were ranked among the 15 biggest global providers for simultaneous interpreting with

September 2021

onsite conference interpretation (source: CSA) in 2014 and for simultaneous interpreting with in-person interpreting in 2020. “Mastervoice received ISO 9001 certiﬁcation in 2008 for the full scope of professional language services: onsite and online simultaneous interpreting, translation services, interpretation technology, language training, and language consultancy. Quality management, reliability, and continuous improvement are key values for our organization, our employees, and our partners.”

COVER STORY

“A cynic knows the price of

everything, but the value of nothing – Oscar Wilde.

They have been pioneers of the industry, enabling organizations to work and provide peak performance without having to worry about language barriers. The Journey that made their voice stronger Every company goes through a series of challenges, placing them in a decisive and tricky spot. Mastervoice and its team have never been the ones to back down from a challenge, with agility and resilience deeply embedded in the company's genes. They strive and outperform every single time to meet their corporate and

institutional client's needs and requirements. Covid-19 was without any doubt the biggest challenge they ever faced in their capacity, as they were key providers of interpreter services for international meeting planners. They had to face a complete freeze of all onsite meetings as of March 2020, which forced them to move to online interpretation services very rapidly. They have always been believers in remote simultaneous interpretation and its huge potential well before the health restrictions were imposed in the

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meeting industry. To their best capacity as simultaneous interpreting experts, they participated in the co-creation of video remote interpreting solutions back in 2012 long before the outbreak of the health crisis. By the time the health crisis hit the market, they were well prepared and partnered with the major providers of remote interpreting platforms. This strategic decision gave them a lot of leverage and scale benefits to support the increasing demand for online interpretation. Their first mission was to get their corporate and institutional repeat clients back on board with online interpretation. This took great efforts, but they managed to support their existing clients and at the same time they were able to grow and attract new clients.

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The standards set by Mastervoice and its team serve as a benchmark for the industry. Their dedication and sincerity towards serving and enabling their clients are unparalleled. Mastervoice is always there for their clients, offering the same top service level to both new and existing clients.These factors make them highly sought-after and highly trusted by the top companies around the globe. Services offered by Mastervoice and what sets them apart pushes them to heights of success Mastervoice was the first language service provider to offer online interpretation with conference calls using any IP-based medium and one of the few global service providers to receive ISO 9001:2008 certification as a recognized language technology consultant.

COVER STORY

They specialize in simultaneous interpreting as core expertise, supplemented with high-end interpretation technology, translation of presentations and meetings reports, and transcription services using next-gen language technology. After a steep growth in the early years since their foundation back in 1998, they maintained a double-digit growth on an annual basis until the figures collapsed with Covid-19. In spite of a strong drop in revenue in 2020, they were able to maintain operational results by offering package deals to their meeting clients with bespoke online solutions based on their specific meeting requirements. Their procedures for qualification, screening, and

“

You can never understand one language until you understand at least two -Geoﬀrey Willans.

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Mastervoice supports int with interpreting, tr training and langu

COVER STORY

ternational organisations ranslation, language uage technology.

“E

ective performance is preceded by painstaking preparation -Brian Tracy

selection of conference interpreters require at least 3 independent reviews from vetted interpreters, as well as documented interpreter experience with proven client history. This sets them apart from the competition and has given them a competitive edge in service level excellence. Apart from this, they are striving to improve their service oﬀerings. A company like Mastervoice sets the industry standards, being the pioneers of high-end interpreting solutions. They are client-centric, listening to feedback, and making minor to major changes, all for unmatched customer satisfaction. Leadership at Mastervoice Mastervoice is a unique company in a unique niche, what sets them apart is their company values, resilience, deeply embedded into their cores. All this makes a good team but having a vision and leadership is what propelled Mastervoice to become successful and command a dominating and respectful position in the industry. Eric Bauwelinck is the CEO of Mastervoice. His mission is to unlock global business potential with online interpreting for international organizations and speakers. Eric is also the author of the book 'Voices from Above', on the transformation from onsite to online interpreting back in 2016. He is a strong believer in human language technology to globalize business. Before establishing the company Mastervoice, Eric had been working as a conference interpreter for more than ten years. His expertise and experience in conference interpretation paved the way to oﬀer the full range of language services for meeting planners, corporate companies, associations, and institutions.

September 2021

Key achievements of Eric's business journey The first achievement was a personal journey from a freelance interpreter to a global top 15 interpreting business. Quality has always been a key focus on that journey, with ISO 9001-2015 certification for the full scope of language services including language technology, which is exceptional in the language industry. Mastervoice and its team have also embraced the Kaizen business model in their organization to support change management processes and continuous improvement efforts in the past 20 years. A proven track record as a preferred interpretation supplier for 1,260 international clients including some of the largest global companies is a big achievement, but nothing beats the level of confidence they get in return as trusted partners. It is their strongest incentive to move forward, to grow, and to improve. Team and Work Culture at Mastervoice Their core values are based on trust, transparency, and client-orientedness. They believe they can get the best out of the team if they involve them in the company's mission and vision, but also in the specific business objectives. They share results, successes, and challenges with the people who are invaluable to support their clients: project coordinators, trusted suppliers, and key partners. This sums up to a healthy work environment where ideas and innovation are fostered. The team can freely discuss and share their views, all for the benefit of

COVER STORY

enhanced services and excellent client experiences. These factors make the team of Mastervoice, much more than a company, a team, just like a close-knit family!

service levels. This can only be achieved by building and maintaining a very high level of conﬁdence with trusted, reliable, and proven language solutions, human expert resources, and next-gen language technology.

Clients of Mastervoice

Eric's views on R&D, and is it essential for the growth of the company?

Mastervoice is a trusted interpretation provider for almost one hundred multinational companies quoted on the stock exchange in the U.S., the UK, the European Union, and Japan as well as international institutions including accreditation as provider of interpreting services for the United Nations. Eric's take on how to keep up with the changing market trends?

As a member of the International Advisory Committee on Applied Language Technology, I have witnessed the huge potential of language technology to support interpreters and meeting participants. I strongly believe innovation has become a bare necessity to thrive in today's global business. We are ready to continue our innovation journey with trusted partners, expert linguists, and next-gen language technology providers.

Today, the meeting and language industry requires continuous change, client-orientedness, and excellent

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Interview with The Enterprise World

Linguido An Apropos Application for Language Enthusiasts

ften language creates an eﬀect on the way that an individual thinks and speaks. Language is a beautiful medium that helps people understand each other by expressing their thoughts. Additionally, language is a distinctively human capacity and a powerful engine of cultural transmission. People nowadays are much keen and enthralled on learning multiple languages and the culture that it has. With the growth in recent technology, several applications oﬀer language programs at the ease of people's comfort. They can accurately learn a new language in their free time and one such innovation is Linguido. Alan Kashkash, CEO of Linguido, laid the foundation of the company in order to bring new, relevant, and engaging content to students of all ages who are learning a new language. Here is an interview with Alan, Ÿ

Brief us about the company.

Linguido is an Edtech AI startup oﬀering an app for language learners and an AI-based blended learning platform for language schools. We focus on giving the power of the latest discoveries in AI and Natural Language Processing (NLP) to teachers allowing language schools to create, manage and enhance tailor-made language courses. Ÿ

What are the key challenges you tackled while establishing the company?

Definitely lack of free time. The online language learning market is highly competitive, and a fresh company pursuing product-market fit has a very difficult job to stand out from the crowd and start making profits. This high barrier to entry forces founders at the initial stage to keep their full-time jobs to cover overheads and develop the company after hours leaving very little time for other things. Ÿ

How have the company's graphs changed since the foundation?

It's too early to discuss traction and revenue as Linguido is still in the development phase but most importantly for us at the moment is we're getting recognition. We continuously notice increased interest from media representatives, Venture Capital investors, and language schools. Linguido is one of the very few companies granted access to OpenAI Beta for GPT-3 - the largest, most powerful AI model in history and we want people to be excited about it - the research we do and solutions we work on standing a chance to disrupt how the online learning

September 2021

Alan Kashkash CEO

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Interview with The Enterprise World

industry operates. However, we believe that at the current stage the most important metric is the quality of the service we're about to provide. Ÿ

“ Language shapes

What are the products and services the company focuses on? How are your services diﬀerent from those in the market?

the way we think and determines what we can think about.

Linguido develops an AI-based blended learning platform for language schools to empower teachers with the tools and assistance of the most powerful AI models. The platform is intended to support teachers in multiple areas: a)

Development of digital language courses

Using the power of generative AI models like GPT-3 language schools soon will be able to automatically create new courses. Imagine a situation where the only thing needed to generate a set of ﬂashcards containing relevant words for your students is to provide a topic. This and multiple other possibilities will soon become available.

develop Reckitt's DTC eCommerce stores across the globe. Besides that, I'm a machine learning researcher specializing in Natural Language Processing. From an educational standpoint, I ﬁnished Technical School of Photography, earned a Bachelor's degree in Finance and Accountancy, and a Master's Degree in Big Data Analytics, both at Warsaw School of Economics.

b) Course analytics As researchers, we know that enormous power to improve things we do lies in data. Language schools don't hire data scientists and must rely rather on the expertise of teachers and feedback from their students. We want to enhance that - by using big AI language models we're able to derive linguistic data and analyze the performance of courses to provide valuable insights. c)

Post-class activities

Linguido isn't limited to the classroom. By providing learning materials covering a long range of activities needed to develop a language and gamiﬁcation system rewarding every little eﬀort we plan on supporting students after the classes so that teachers can focus on the most essential issues. d) Classes management Currently, language schools have to deal with multiple applications to maintain the high-quality service - CRM, Video call communicator, digital calendar, language school management software amongst others. It should be simpler... We plan on integrating the most crucial features so that the entire infrastructure will be manageable in one place. Ÿ

Please brief us about your professional experience.

I currently hold the position of CEO at Linguido where I'm responsible for strategy, business matters, and AI-related things. I also work as a Product Analyst at Reckitt helping

September 2021

As for the past experiences that contributed to who I'm today, most notably I had the pleasure of teaching English for 3 years and was a board member of my family company. Ÿ

How do you deﬁne leadership? How do you empower your workforce?

Before my business career, I spent 5 years in an NGO similar to the National Guard. My supervisor at the time was a big believer in the rule “follow me” instead of “go ahead” and was actively participating in every activity we had to do. That's what I think deﬁnes leadership - giving a great example. Isn't it hypocritical to require hard work and dedication from people if you're not willing to do it yourself? Ÿ

What are the key achievements of your business journey?

Initially, by creating the MVP for our Netﬂix-like interactive stories we proved that people are keen to learn English the way we thought. About 22% of our site visitors proceeded to open their accounts to try the demo of Linguido validating that Linguido has something unique to oﬀer. Then, several months later while still in the development phase we appeared in 217th place in Google Play Store in the entire “Education” category in Poland.

Finally, the achievement that impacted our entire strategy the way we couldn't imagine without it was being granted access to the closed beta for GPT-3 from OpenAI. We're proud to be one of the very few companies working with cutting-edge technology shaping the world of tomorrow. Ÿ

What kind of clients do you serve, any special mentions?

Linguido is a publicly available app, meaning that anyone willing to learn English can download it from the Google Play Store or access it on the web. What's interesting, learning with Linguido is more popular among women than men :) Besides language learners, Linguido collaborates with language schools on the development of a blended learning platform. Research areas, feature ideas, UX/UI designs - all of those we regularly consult with language schools to build the product they will authentically love. Ÿ

How do you keep up the pace with the changing market trends?

I think every startup loves changing market trends as it gives the opportunity for newcomers to get into the market. At Linguido we not only embrace changes, but we thrive on them. The best and most important source of information for these trends are customers themselves. Listening to customers' needs and realizing solutions for their pain points is an incredible way to deliver meaningful products. Second thing is to fall in love with the problem you're solving. This way you won't bother spending long hours reading about the new market trends. You'll be curious to do so. The third and most practical thing is research. Your competitor introduced a new feature? Why don't you check the comments on the post announcing that? Are the opinions good or it wasn't a good move? Analyzing the work of your competition, reading research papers covering the areas you work on, and studying user behavior are activities that undoubtedly help to keep up the pace. Ÿ

Do you believe R&D is essential for the growth of the company?

However, talking more broadly I think it depends a lot on the business strategy. R&D is a high-risk game that requires resources. That's why only the biggest companies in the world can afford to maintain AI research labs. For instance, if you had a profitable, easyto-scale business model and limited financial resources, it'd make more sense to invest them in scaling up your venture instead of increasing your R&D efforts. Ÿ

Which one is your favorite quote?

“The more you learn, the more you earn”, is a famous quote from Warren Buffet. While there are multiple benefits of getting an education, I do believe it must be possible to earn enough money to be able to afford what makes us happy in life, like the food we like, the friends we love to spend time with, the sports or education we enjoy. And if possible also to take care of our children, to make sure they grow up insecure circumstances. Ÿ

What are values and ethos do you encourage in the company as well as in your personal life?

Hard work, honesty, creativity, and fun. Hard work - Every success requires a tremendous amount of work. All features and development are not a matter of luck. I strongly appreciate people willing to dedicate themselves and work hard to achieve their goals. Honesty - Healthy atmosphere and corporate culture is something that makes the workplace a second home. To build such an environment I believe honesty must stay on top of the required qualities. Creativity comes next - If you want to stand out from the crowd or surpass the competition, you have to come up with some great ideas. Creativity is not about inventing something spectacular. It's the whole life cycle. From the ﬁrst “eureka” moment to the working feature. The last ingredient - fun. It's important to ﬁnd joy in what you're doing. Otherwise, burnout may come very quickly. So, stay positive, do your work and results will come eventually!

I do. R&D is at the heart of everything we do due to the scientiﬁc nature of our company. Linguido is a deep tech AI startup, and so most of our work might be considered R&D. Our entire latest strategy is based on the results of research we conducted.

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THE FUT LANGU

September 2021

TURE OF UAGES

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anguage learning has been a big part of the education industry forever. Its importance has grown in recent decades. As the world has become more connected, our desire to speak and understand different languages has increased. But what kind of languages are we going to be teaching and learning in the future? According to research by Preply, the answer could be fictional languages. The lure of fictional languages became evident during the pandemic. Many people picked up language learning as something to do amidst the lockdowns and restrictions. But instead of being a simple hobby, these languages could well be on their way to mainstream education. Long gone are the days when fictional languages were considered as weird gibberish only hardcore fans learn. What Are Fictional Languages?

Fictional languages are also known as constructed languages. This is because they are languages specifically crafted instead of the language evolving naturally. But just like natural languages, such as English and Spanish, fictional languages have their unique set of grammar rules. They come with unique words and pronunciation rules. In Preply’s research, the five most common fictional languages were:

September 2021

Elvish – Language known from J. R. R. Tolkien’s books, including the Lord of the Rings trilogy. There are multiple variations of Elvish and the language drew inspiration from Finnish, Latin, Welsh and Greek. Ÿ Dothraki – Based on G. R. R. Martin’s books and a language used in the Game of Thrones TV series. The language was fully created by David Peterson of the Language Creation Society. Ÿ Klingon – A well known fictional language from the Star Trek television series. The language has a unique alphabet with specific symbols for different sounds. Ÿ Na’vi – One of the newest fictional languages. It was spoken in James Cameron’s 2009 film Avatar. The language drew inspiration from Polynesian languages. Professor Paul Frommer is one of the people who worked on the language. Ÿ Huttese – Language known from the Star Wars franchise. The language is similar to the native language of the South American Andes, Quechua. The most popular fictional languages highlight how they are almost always built around popular culture. Although constructed languages include other examples, such as Esperanto, it’s these fictional languages gaining popularity among language learners. Ÿ

While it’s easy to write these languages oﬀ as just lighthearted fun, all the above languages have complex and unique rules governing them. Although some are more developed than others, they all oﬀer a very similar learning experience to natural languages.

The Benefits of Fictional Languages But why are fictional languages popular? The answer lies in the rich fictional universes around them. Fictional languages offer unique benefits to people who wish to study them. For example, consider how The Mandalorian, which is a show part of the Star Wars universe, was the most-watched streaming series in the US in 2020. The Star Trek franchise has been going on since the 1960s, with thousands of fans still engaging with the community through fan meetings and other events. All these worlds are appealing to millions of people around the world. This means the worlds and their fictional languages offer students a rich culture and a tight-knit community to be a part of. Both of these can be a huge boost in terms of motivation. By knowing the language, fans of these cultures can learn more about the worlds they love. Beyond the unique benefits of fictional languages, any type of language learning has a lot of benefits. Studying a language has been shown to: Improve problem-solving skills Boost verbal and spatial abilities Improve creativity Enhance memory It’s also important to note how fictional languages have the benefit of being outside the real world. The role of English as the lingua franca has its opponents. Using any natural language is always tied with a very unique cultural context – Ÿ Ÿ Ÿ Ÿ

something very different when you are dealing with a made-up language and culture. Not having to deal with these real-life contexts and cultural nuances can be a big benefit of learning a fictional language. It is a neutral language to learn since everyone will start from scratch. Fictional Language Learning Made Easy On top of all this, fictional languages are easy to learn. A lot of their lure is based on the accessibility of studying them. Technology has made it easy and affordable to start learning a language. You can find online educational platforms to communicate with qualified tutors, use online languagelearning apps and communicate with language learners across the globe on online forums. Major educational faculties and organisations are also taking note. It was already possible to learn Elvish at the University of Wisconsin. The literature surrounding fictional languages has picked up and there is a lot of prominent research going into these languages. It’s not just random fans coming together and developing the language but a lot of professional linguistics are getting involved. In a way, fictional languages are already in mainstream education. As these languages continue to develop and their communities grow larger, they might become increasingly influential. The many benefits of learning a fictional language showcase the unique power these languages have.

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Rapport International Accurate, Professional. Reliable

igitalization combined with globalization powers businesses to fly high. While going global, the biggest challenge to overcome is the cross-cultural and language barriers. And if a business doesn't focus on accurate communications, that will destroy its growth potential. To break the language barriers and trade across the globe successfully, a business needs a trustworthy and reliable language solution provider. Ending the long search for a dependable partner, organizations can look to Rapport International for such a language solution provider, as Rapport International offers comprehensive offerings of language solutions to meet your needs. Rapport International is a full-service multilingual communications agency that is proud of its 30-year legacy and achievement of becoming one of the top translations and interpretation agencies providing written and spoken solutions, multilingual and global marketing, and additional language services to help businesses reach their target audience. The core of Rapport International's success is linked to its mission “to unite people across languages and cultures”, and its foundational belief in “people-first communications”, which is infused throughout the organization's ethos, processes, systems, and client relationships. In a conversation with Wendy Pease, Owner of Rapport International, let's discover what Rapport is all about and how are they transforming businesses across the globe.

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What are the key challenges you tackled while growing the company? The evolution of technology has created key challenges for many industries, including the translation and linguistic sectors. Yet in the challenge lies creativity and opportunity to expand and rise to new levels of service, which is what Rapport International has continuously achieved. For example, in the time since Wendy purchased Rapport International in 2004, the world has seen the rise of the world-wide-web, internet functionality, artificial intelligence, chatbots, social media, as well as Google Translate, and a myriad of technological advancements that can unite, strengthen, advance communications IF used in the right way. Wendy's team is committed to understanding and discovering the nuanced capabilities of each new evolution in technology to bring people closer together. As a result, Rapport International has been able to ride out some potentially risky storms and find meaningful ways to incorporate tech advancements into innovative deliverables for their clients and projects. What are the products and services the company focuses on? How are your services different from those in the market? Rapport International specializes in and is known globally for high-quality language services, including Interpretation and Translation, Multilingual Marketing, Cultural and Global business strategy, customer acquisition, as well as legal, technical, and medical subject matters.

Wendy Pease Owner

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Given Rapport International's “exceeding expectations” commitment to its customers, they have retained a significant number of clients from their early days back in the 1980s. In an age when vendors spend hundreds of thousands of dollars on lead generation to attract an ever-evolving door of clients, Rapport International leads the way through its “people-first” approach to client loyalty – a philosophy and business approach woven throughout the foundation of their services. Rapport International listens, really listens, to understand the needs of each client and the scope of every job to ensure that each project is delivered on time, on budget, and in the right voice. The underpinning of every project? A desire to connect people across languages driven by a commitment to accuracy, correct terminology to enhance cultural sensitivity and avoid liability, and a high value for customized services, messaging, and strategy to ensure project success. How do you define leadership? How do you empower your workforce? Leadership is the ability to play well with others and to set a vision to get the team to move in the same direction. Good leaders create a culture that rewards motivates, and recognizes accomplishments – both from individuals and the team. The best way to empower a workforce is to make sure each person is doing the job that they want and can do. What are the key achievements of your business journey? ·

Technology = Staying current on new technologies to improve service delivery gives Rapport International a personalized edge in the industry; it's what they do well.

Longevity = Commitment to developing productive and fulﬁlling relationships that last.

Global Connection = Embracing and facilitating connections around the world for personal and business success.

What kind of clients do you serve, any special mentions? Rapport International nurtures and keeps long-term relationships with clients so that the client can depend on the consistency of the translation and the interpreting services over time. In addition to well-established clients, Rapport International also works with clients new to translation and interpretation. Their specialty is working with a client to develop a smart way to communicate across languages. Clients include Boston Red Sox, Duck Tours, TOMY, and many well-known hospitals and manufacturers.

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Knowing only one language is like living in a mansion and never leaving one room. How do you keep up the pace with the changing market trends? Through the years, Rapport International held steady on providing high quality and on-time delivery of language services. The team understands that not all companies and projects are the same and work hard to deliver exactly what the client needs and how they want it. Clients are savvy and understand that not all translation is the same. They want to know if it will accurately convey their message and be culturally appropriate. The mindset changed from “why do I need it?” to “I want the best!” What are values and ethos do you encourage in the company as well as in your personal life? ·

Company values = global connection, understanding, delivery, quality

Personal values = authentic connection, cultural exposure, health, learning, prosperity

Know the leader: Wendy Pease, Owner, Rapport International Wendy Pease is an expert on translation, interpretation, global business, languages of the world, and cultural diversity. Of special note is her expertise and interest in Global Marketing for Lead Generation and Customer Acquisition. She is the author of “The Language of Global Marketing – Translate your Domestic Strategies into International Sales and Proﬁts” found on Amazon and other retail stores. Throughout her career, Wendy has worked with hundreds of companies to help them communicate across more than 200 languages and cultures. Her expertise in international relations grew from working in several international and global marketing roles and spending years living abroad. As a creative side endeavor, Wendy hosts “The Global Marketing Show” podcast, which features experts speaking on opportunities and challenges in increasing multilingual lead generation and revenue, which can be found on iTunes, Spotify, Amazon, and other platforms.

September 2021

PYTHON TO BE PROGRAMMING LANGUAGE FOR MOBILE APP DEVELOPMENT?

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ython Programming is probably the most trending language now and is very attractive to several programmers due to its general-purpose nature, clear & neat code, the simpler programming process, and a plethora of valuable libraries. It seems like Python is becoming a widely prevalent language. We mostly know that Python is used in data analysis, machine learning, web development, and diﬀerent processes automation. But what about Python for mobile development? As per the Python developer survey, only 1 percent of respondents use this programming language for app development. Nonetheless, it’s not as famous in mobile app development, but that does not mean you should forget about Python if you are working with mobile apps. This article will cover the Python features and why it is a perfect suit for the project. Python Programming is Attractive from the business perspective due to the below factors: Development speed & ﬂexibility Easy to learn, simple & clear syntax, if plan to control development or build yourself Ÿ Seamless integration with other languages like Java, PHP, & .NET Extended and simultaneously free ecosystem, which is constantly improving due to opensource nature Ÿ A plethora of libraries for performing any data manipulation

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Backend in Python programming Python usage is quite common on the server-side. IT giants such as Dropbox, Pinterest, Mozilla, Reddit, Instagram, and Spotify use Python for their complex backend processes. Talking about Python programming frameworks, teams usually choose between Flash & Django. Flask is a better choice for developing apps with Python programming, which are simple and easy to learn. Flask is a microframework as it doesn’t need speciﬁc tools or libraries. Considering that Flash lacks some essential components such as form validation & database abstraction, it can beneﬁt Python developers who are fascinated by minimalist frameworks. Moreover, Flask might be a light framework, and the risk for experiencing Flash security bugs is minimal. Django is an open-source web framework developed above Python programming. The main purpose of this framework is to facilitate the super-quick development of backend apps. It is a pretty reliable tech. The development & support for Django displays no sign of stopping anytime soon as big companies have created their apps using this framework.

September 2021

Beneﬁts: Straightforward syntax, which widely speeds the development process. You need not worry about all the things that you require in other languages, precisely those issues of casting or variable types. Ÿ Python programming supports the GUI (graphical user interfaces) needed in web development. Ÿ Python programming’s semantic structure makes it more readable. In comparison, reading code in other languages such as C or Java might make it hard to understand because of diﬀerent coding styles. To boost comprehension & productivity while developing software in a team, it’s a good idea to choose Python programming. Ÿ With the integration libraries for Python programming like Cython & Jython, it’s simpler to cross-platform by syncing with other languages like Java or C++. Ÿ

Downsides: This is an interpreted language. Hence, it has relatively slow performance to implement apps that need huge stacks of complex computations. Ÿ Overall, Python programming isn’t the best case for scalable projects. Big projects typically need to perform tasks simultaneously, but Python has GIL (Global Interpreter Lock), which doesn’t allow it, making it run only one thread at a time.

Moreover, Python programming is dynamically typed. But, dynamically typed languages are not apt for vast projects with expanding development teams. As it grows, the system slowly becomes widely complex and challenging to preserve. Frontend with Python programming Python does not have in-built mobile interface capabilities and it isn’t supported as an oﬃcial language by either of the two most extensively used mobile OS — Android & iOS. But, Python has many frameworks that can be used for this purpose. The most trending ones are Beeware & Kivy. Kivy is a cross-platform framework. It doesn’t try to use native controls or widgets. All its widgets are customdrawn, meaning, Kivy apps will look the same across all platforms. But it also means that your app’s look & feel will vary from your user’s native app. This could be an advantage or a downside, depending on your target audience. While you’re developing apps with Python, your app will look similar on all platforms, and you won’t be required to compile your code after every change. On the other hand,

the BeeWare framework offers native interfaces for Android, iOS, macOS, Web, tvOS, and Windows. Downsides: As stated previously — Python is an interpreted programming language, meaning its processing speed is slow. Since Python is a language using dynamic structures, it needs more memory space compared to other programming languages. It is not suitable for use in development due to memory restrictions. Community is lacking in this area of Python development. Hence, it’s more difficult to find tutorials, responses to your questions, & code solutions on the Internet. Python isn’t that good at graphics. Kivy framework does not offer several functions & platform-specific features other than native mobile languages such as Kotlin, Java, and Swift. Conclusion: Hopefully, we have answered your questions on how to create a mobile app using Python. Even though using Python is not common, you can find it helpful in some

cases. It depends on the project’s purpose. Python is great for startups as it’s easy to learn and a well-known language; you can also ﬁnd developers with a limited budget—for instance, interns or juniors. Moreover, developing an app with Python is an ideal solution for testing your app ideas. Python is the best option for the data science ﬁeld, machine learning, and AI. For instance, you can put AI & ML bots built with Python in a Java app. Using Python for mobile apps is barely a good suit for a mobile app front-end since Python isn’t built for that kinda thing. But there are some promising projects like BeeWare & Kivy. Perhaps someone can create a Python mobile app framework to do iOS or Android development. Technology is evolving very fast; it’s almost impossible to forecast what might happen next. Author Bio: Harnil Oza is CEO of Hyperlink InfoSystem, one of the leading app development companies in New York and India, having a team of the best app developers who deliver the best mobile solutions mainly on Android and iOS platforms. He regularly contributes his knowledge to leading blogging sites like app development companies.