The Best Cloud Solutions Provider In 2023

The Plug-and-Play SaaS Automation Platform

Feyzi Fatehi | CEO

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From Editor’s Desk

Cloudcomputinghasbecomeagame-changerforbusinessesinrecentyears,providinga flexibleandscalablesolutionformanagingdataandapplications.Cloudsolutionshave enabledbusinessesofallsizestoaccessenterprise-gradetechnology,reducingtheneed forexpensivehardwareandon-premiseITinfrastructure.

Thebenefitsofcloudsolutionsarenumerous.Firstly,cloudcomputingallowsbusinessestobe moreagileandresponsive,givingthemtheabilitytoscaleupordowntheirinfrastructureand resourcesasneeded.Secondly,itreducescosts,asbusinessesonlypayforwhattheyuse,rather thaninvestinginexpensivehardwareorsoftwarelicenses.

Additionally,cloudsolutionsoffergreatersecurity,withrobustdataencryptionandbuilt-in backupanddisasterrecoverycapabilities.

FeaturingforTheEnterpriseWorld’sthisissueofTheBestCloudSolutionsProviderin2023 arethestoriesofsuchcompanies.

Forthecoverstoryreadabout-

CorentTechnology,anautomationPlatform-as-a-Service(PaaS)providerknownfor groundbreakingtechnologicalinnovations,hasestablisheditselfinthissectortoenableISVs andenterprisesaliketorapidlytransformsoftwareapplicationstofullyinstrumentedSaaSina no-codefashion,andoperatetheminahighlyautomatedway,onanypublicorprivatecloud. Theplatformaccomplishesthisbyofferingthetechnologyrequiredtosupporttheentireend-toendcloudjourneyandquicklySaaSify,andoperatepracticallyanysoftwareapplicationas highlyautomated,efficientSaaS.

WithCorentSaaSOps™platform,itisnolongerrequiredtoinvestinthedifficultiesof architectingandbuildingaSaaSsolutionortohavedeep-pocketedaccesstofundingtosupport yourusuallymulti-yearSaaSdevelopment.Theplatformoffersalltheservicesrequiredto transformasoftwaretoahighlyefficientSaaSandthereforesignificantlylowersthebarriersto entryforSaaS.

CorentSaaSOps™platformwonthe2022“BestPlatformasaService”CODiEAwardandis enjoyingthisindustry-levelrecognition—especiallyconsideringthatthehighlyrespected OpenShiftfromRedHat,thecompanythatIBMacquiredin2019wastheotherfinalistforthe award.

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.

Leaders in Spotlight

Forthecoverstoryreadabout-

CorentTechnology,anautomationPlatform-as-a-Service(PaaS) providerknownforgroundbreakingtechnologicalinnovations,has establisheditselfinthissectortoenableISVsandenterprisesaliketo rapidlytransformsoftwareapplicationstofullyinstrumentedSaaSina no-codefashion,andoperatetheminahighlyautomatedway,onany publicorprivatecloud.Theplatformaccomplishesthisbyofferingthe technologyrequiredtosupporttheentireend-to-endcloudjourneyand quicklySaaSify,andoperatepracticallyanysoftwareapplicationas highlyautomated,efficientSaaS.

WithCorentSaaSOps™platform,itisnolongerrequiredtoinvestin thedifficultiesofarchitectingandbuildingaSaaSsolutionortohave deep-pocketedaccesstofundingtosupportyourusuallymulti-year SaaSdevelopment.Theplatformoffersalltheservicesrequiredto transformasoftwaretoahighlyefficientSaaSandtherefore significantlylowersthebarrierstoentryforSaaS.

CorentSaaSOps™platformwonthe2022“BestPlatformasa Service”CODiEAwardandisenjoyingthisindustry-levelrecognition —especiallyconsideringthatthehighlyrespectedOpenShiftfrom RedHat,thecompanythatIBMacquiredin2019wastheotherfinalist fortheaward.

22. New York

40. Microsoft

34.

6 Fears You Need to Overcome as An Aspiring Entrepreneur

48. Four Benefits Of Being A Contractor

InJuly2022,Mckinsey&Companypublished awhitepapercalledTheSaaSfactor:Six waystodrivegrowthbybuildingnewSaaS businesses.TheyestimatedtheglobalSaaS markettobeworthabout$3trillion,andwiththe potentialtosurgeto$10trillionby2030.These areastonishinglyimpressivenumbers,andpoint tothe“elephantintheroom”thatislackofany significantautomationprogressintwokeyareas: 1)transformingexistingB2Benterprisesoftware applicationstoSaaSand2)operatingtheexisting ornewSaaSsolutionsinamostlyautomated fashion.Withoutprogressinthesetwokeyareas thatwouldhelpspinoffSaaSofferingswithout yearsofprograming,andoperatingthemina mostlyautomatedway,itwouldbehardto imaginehowthisastonishinggrowthcanhappen withintheSaaSindustry.

AsArunBatchu,theGartnerVicePresidentand AnalystfortheSoftwareEngineeringPractice notes:“Theefficient,elastic,andscalabledelivery ofsoftware-asaservice-hasbeenverydifficult, time-consuming,costly,andcomplex,shuttingout innovatorsaroundtheworld.Untilnow.”

CorentTechnology,anautomationPlatform-as-aService(PaaS)providerknownfor groundbreakingtechnologicalinnovations,has establisheditselfinthissectortoenableISVsand enterprisesaliketorapidlytransformsoftware applicationstofullyinstrumentedSaaSinanocodefashion,andoperatetheminahighly automatedway,onanypublicorprivatecloud. Theplatformaccomplishesthisbyofferingthe technologyrequiredtosupporttheentireend-toendcloudjourneyandquicklySaaSify,and operatepracticallyanysoftwareapplicationas highlyautomated,efficientSaaS. WithCorent's SaaSOps™platform,itisnolongerrequiredto investinthedifficultiesofarchitectingand buildingaSaaSsolutionortohavedeep-pocketed accesstofundingtosupportyourusuallymultiyearSaaSdevelopment.Theplatformoffersall theservicesrequiredtotransformasoftwaretoa highlyefficientSaaSandthereforesignificantly lowersthebarrierstoentryforSaaS.

Corent'sSaaSOps™platformwonthe2022“Best PlatformasaService”CODiEAwardandis enjoyingthisindustry-levelrecognition— especiallyconsideringthatthehighlyrespected

OpenShiftfromRedHat,thecompany thatIBMacquiredin2019wasthe otherfinalistfortheaward.

BeginningoftheJourney

Corentbeganwiththeshifttothe cloud-basedSaaSmodel,which createdadifficulttransitionfor traditionalsoftwarevendors.The platformcreatedimportantpatented technologiesthatmadeitpossibleto evaluateandanalyzesoftware applications,then“plug-in”the requiredcapabilitiestoenableeffective SaaSoperationswithouthavingto rewritetheunderlyingcode.It radicallyalteredthealternatives availabletosoftwarecompaniesfor convertingtoSaaSbydevelopinga platformthatofferedalltheservices fortenancymanagement,SaaS operations,andcommercial management.

Corenthassofarbeensuccessfulin validatingthemethodsusedinits journey Theplatformrealizeditmight helpwiththemigrationofthese enterpriseprogramstothecloudby usingitsautomatedanalysisskills createdforexaminingapplicationsfor SaaSification.Asaresult,itexpanded itsproductfocustoincludemigrationas-a-service,creatingafullSaaS automationplatformthatcantakea client'sapplicationsthroughevery stageofthecloudmigration process—includingassessment, migration,modernization,optimizedIT operations,andSaaS-enablementand operations.

ServicesthatStandout

Corent'sSurPaaSplatformcombines MaaS(Migration&Modernizationas aService),ComPaaS(Continuous Optimization&Management),and SaaSOps(SaaSOperations),enabling completelyintelligent,applicationawareautomationfortheend-to-end

cloudjourneyandSaaS.Itdistinguishes itselffromthecompetitorswithits capacitytoassessandautomatenotjust attheinfrastructurelevel,butalsoatthe levelofapplications.

TheSaaSOpstechnologycantransform thesoftwaresectorbymakingSaaS moreaccessible,makingiteasierfor softwareproviderstoprovidetheir productsasSaaSwithminimal configurationwork.Byenabling anybodyoranyorganizationto seamlesslydeliveranytestedopensourcesoftwareasarobust,fully instrumentedSaaS,SaaSOpscanalso changetheopen-sourcesectorintoan opensoftwareasaserviceindustry The platformstandsoutfromthe competitionprimarilybecauseofits skillstosupporttheentirecloud journey,includingthecapacityto SaaSify,operate,optimize,andmanage SaaSapplications.

AnEntrepreneurialLeader

Asuccessfulventureisbuiltontwo essentialpillars:innovationand entrepreneurship.FeyziFatehi,CEOof Corent,isonesuchtenaciousleader whohasadistinctvisionanda commitmenttopursuinginnovation especiallyasa.thoughtleaderand visionaryintheSaaSindustry.No surprisethatFeyzireceivedtheCODiE LifetimeAchievementAwardin2019, whichhaspreviouslybeenawardedto thelikesofSteveJobs,SteveWozniak, andBillGates,fortheirreputations, leadership,vision,mentoring, professionalachievement,and philanthropy.

Hishighlyacclaimedbook “DemocratizingSaaS:Unleashinga Multi-Trillion-DollarIndustryby empoweringANewGenerationofSaaS Entrepreneurs”waspublishedby ForbesBooksin2022andcontinuesto receiveincreasingpraisefromacross thetechindustry.Feyzidescribes

himselfas aservantleaderandproud ofthecultureofteamworkandmutual accountabilityandrespectforallteam membersandgratefultotheamazing commitmentanddedicationofhis teamtothemissionofthecompany: DemocratizingSaaS.

APartnership-centricCulture

Overthepastfewyears,Corenthas achievedseveralsignificantmilestones thathavefurtherimprovedits offering'salignmentwithpartnerand clientneedsandstrengthenedits marketposition.Thecompanyhas partneredwithseveralrenowned, globalaswellasregionalsystems integratorsinordertoreachenterprise clientsandmeettheirneedsforcloud andSaaSmigration.

Corentpartnersreceiveaplatformthat tacklesthemainmarketdriver—the movetothecloudandSaaS.Forits clients'cloudjourneys,itoffersa platformwiththebroadestrangeof capabilities,includingthespecialones ofSaaSificationandSaaSOps.Through aSaaSservicethatcaneitherbewhitelabeledbyapartnerandofferedtotheir clientsora“factory”modelwhere Corent'steamworkswithpartnerson projectslikemigrationor modernization.

Additionally,Corent'splatformenables partnerstoswiftlylaunchoneormore technologicallysophisticatedproduct linesthatsaveclients'moneyon specializedinitiativeslikemigrations ormodernizations,aswellas continuingmanagementand optimization.Partnersreceiverapid andsimpleonboardingwithnoupfront infrastructureinvestmentbecausethe platformisessentiallyaSaaSsolution itself.

Exceeding CustomerExpectations

Highlevelsofvalueareoneofthe majorwaysCorentmakessureclients

arehappywithitsservice.Everyclient appreciatesreceivingmorevaluethan theyexpected,thustheplatform incorporatesautomationandtoolsthat makeclients'choressimpler

Corent'scapacitytoswiftlyconvert softwareapplicationstoSaaShashad somenotableeffectsonitsclients.Its SaaSificationofanexistingprogram hasinsomecasesresultedintheISV beingacquiredshortlyafter, demonstratingthepotentwaythat SaaScapabilitiesincreasethevalue andattractivenessofanysoftware application.Inothersituations,Corent platformcapabilitiesforSIsandMSPs givethemtheflexibilitytoquickly introducetop-notchofferingstotheir clients.

EmployeeEngagementand BalancedROI

Drivingemployeeengagementisa topicthatisfrequentlydiscussedin corporatecirclesthesedays.Inthis regard,Corentisquitefortunatesince theSaaSindustryandthecloudmarket onwhichitisbuiltarebothchanging quickly AtCorent,promoting innovationhasalwaysbeenacore valueoftheworkplaceculture.This involvesmotivatingemployeestotake onnewchallengingassignmentsand notonlydeliverexcellentresults,but todeveloptheirownskillsand thereforevalue

OpportunitiesattheGlobalMarket

Theglobalmarkethasalwaysbeen CorentTechnology'sfocus.Thatisin partcausedbytheplatform'sstatusas SaaS.Oneofthemajorbenefitsof SaaSisthatanyonecanuseitand accessitfromanylocationwith internetconnectivity,whichisquickly becomingpracticaleverywhere.The platform'spartner-drivenbusiness strategyenablesittoincreaseits worldwidereachthroughthemfar

moresuccessfullythanCorentasa smallerbusinesscould.Manyofthe partnersaremultinationalSIsand MSPsthatprovidecloudmigration, modernization,optimizedcloud operationsandmanagement,andSaaS operationsfortheirclientsusingthe Corent'send-to-endSurPaaS® platform.

ExcitingProductRoadmap

Intheupcomingyears,itisanticipated thattherewillbemorechancesto enableSaaSprovidersbecauseofthe ongoingdevelopmentofcloud capabilitiesandtheirimpacton softwarego-to-marketstrategies. Corenthasalreadystartedusing advancedmeteringandautomated applicationcontainerization,which mayopenupadditionalrevenue streamsforSaaSofferings.

CorentbelievesthatitsComPaaS™ solution,whichmonitorsusage patternsandworkloads,offers continuousintelligentadvisoriesand automatedactionstoreducethe overwhelmingcomplexityofmanaging cloudinfrastructure,andapplications hasdemonstratedpotentialfor dramaticcloudcost-savingand providingFinOpscapabilitiesonan ongoingbasis.Regardingthefuture, CorentbelievesthatDemocratizing SaaSwillallowforthefollowing interestingpossibilities:

Ÿ MakeitpossibleforISVsaround theworldandentrepreneurswith anideaorskill—possiblyrelated toanopen-sourceapplication—to quicklybecomeSaaSproviders andtakeadvantageofcustomers strongdemandforSaaS.

Ÿ Togenerateadditionalrevenue streamsandconsiderablyboost theirshareholdervalue,large enterpriseswithinternallybuilt andtestedsotwareapplications —makingthemavailableasSaaS tothepublic,eitherdirectlyor throughasubsidiary,andbecome whatisincreasinglyreferredtoas ahybrid-enterprise.

Quote

Corentplatformoffersallthe“as-aservice”capabilitiesrequiredto transformasoftwareapplicationintoa highlyautomatedSaaSsolution, thereforsignificantlylowerthebarriers toentryforSaaS.Youcanthinkofitas the“Netflix”forthesoftwareindustry

OptionalQuote2:

“Corent's platform takes software applications through every stage of the cloud migration process, including assessment, migration, modernization, as well as SaaSification and optimized/automated SaaS operations

NewYorkCity!Justthename makeseyessparkle,dreams biggerandeverythingmuch merrier Withanoverwhelmingamount ofopportunities,toanartist,awriter,a banker,anengineer,younameitand NewYorkhassomethinginstorefor you!

Beforewediveintotheextravagant cultureofNewYork,letusfirst understand-

Whataresomegeographical featuresofNewYorkCity?

NewYorkCityislocatedononeofthe world'slargestnaturalharbors,which extendsintotheAtlanticOcean.It

What is the history of New York City?

17th Century New York

comprisesoffiveboroughs,eachof whichextendswitharespective countryofthestate.Thefiveboroughs are-

Ÿ BrooklynortheKingsCountry

Ÿ QueensortheQueensCountry

Ÿ ManhattanortheNewYork Country

Ÿ TheBronxorBronxCountryand

Ÿ StatenIslandortheRichmond Country

ThemetropolitanofNYCmakeupthe premiergatewayforanylegal immigrationtotheUnitedStates.The

vastmajorityofpeoplepouringinfrom overtheworldhavemadeNewYorka culturalcapital,withawhopping800 languagesspokeninthecity,akindof linguisticdiversitythat'shardtofind anywhereelse.

Thecityisahometomorethan3.2 millionresidentsbornoutsidethe UnitedStates.Asof2022,theNYC metropolitanareahadproducedan estimatedgrossmetropolitanproduct ofover$2.1trillion,toppingthelist worldwide.Withthisestimateinmind, thecityalsohousesthehighestnumber ofbillionairesandmillionairesofany cityintheworld.

The rst black slaves arrived, who played a major role in forming the colonies.

Giovanni da Verrazano discovered New York Harbor

Henry Hudson sailed up the Hudson River

The Dutch founded their rst permanent trading post

Peter Minuit bought Manhattan from the Native Americans.

A Wall was built to protect New Amsterdam, across Manhattan Island. The street next to it was call The Wall Street.

The English arrived in New York.

18th Century New York

Bythistime,NewYorkhadalmostdoubleditspopulation,andthemainindustryinthecitywasthatofmilling.

The New York Gazette, the rst newspaper began its publication.

1725

1732

The rst theatre in New York was opened

19th Century New York

1754

1784

Kings College (Now Columbia University) was founded. The Bank of New York was founded.

1789

1792

George Washington took his presidential oath at Federal Hall. Trading in stocks and shares took place in and around Wall Street.

1820

The rst line of New York Subway was opened.

1904

1826

New York became the largest city in the USA with a population of 123,000. Washington Square Park was created.

New York University was founded.

1831

1845

New York City Police Force was founded.

Madison Square was opened.

1847

1851

The New York Times began publication.

1886

The Statue of Liberty was dedicated by President Grover Cleveland

First telephones were installed in NYC

1878

1872

Bloomingda le's was founded.

Frederick Law Olmsted and Calvert Vaux created Central Park.

1858

1858

Macy's was opened

WhatisthestorybehindTheStatue ofLiberty?

“We will not forget that Liberty has here made her home; nor shall her chosen altar be neglected."

—PresidentGroverCleveland, acceptingtheStatueofLibertyon behalfoftheU.S.,October28th,1886

TheStatueofLibertystandstallinthe UpperNewYorkBay,representingthe universalsymboloffreedom.The StatueofLibertywasoriginallygifted

byFrancetotheUSAasanemblemof strengtheningfriendship,andalsoasa staunchsignoftheirmutualwishfor liberty

Overthemanyyears,ithasevolved intosomuchmore.Itisalsoregarded astheMotherofExiles,whostands strong,welcomingthemillionsof immigrants,asanepitomeand embodimentofempathy,hopeand opportunityforeveryonewhoisin searchofabetterlifeintheUSA.

RepresentingthespiritofAmerica itself,thestatueexcitesthedesirefor freedominpeopleallovertheworld.

Hereareafewinterestingfactsabout TheStatueofLibertyyoudon'twantto missouton-

Ÿ TheStatueisinspiredbyaRoman Goddess,Libertas-goddessofliberty.

Ÿ LadyLibertyoriginallywasbrownin color,beingmadeoutofpurecopper However,after1900itbeganto developagreenpatinaduetothe oxidation.

Ÿ TheStatueofLibertyusedtobea lighthouseandguidedshipsinNew York'sharbor

Ÿ LadyLibertyhasbeenstruck600 timesbyalightningbolt,butnoneof theboltshavecausedanykindof severedamagetoit.

Ÿ ThecrownofLadyLibertybears7 spikeseachrepresentingtheseven oceansandcontinentsoftheworld.

TheWallStreet-What'stheStory behindtheChargingBull?

TheChargingBullortheBigBullon theWallStreethastodaybecomethe universalsymboloftheAmerican stockmarketanditsbigbusiness.Itis alsooneofthemostvisitedand popularsightsinthecity.Touristspour infromaroundtheworldtoseethis bronzebeast.

TheChargingBullsculpturewas createdbyanItalian-Americanartist, ArturoDiModica.DiMonicacameto NYCinthe70s,andbeinginspiredby thecity'senergyheopenedastudioon

GrandStreetinthemoderndaySoHo.

DiMonicastartedworkingonthebull afterthestockmarketcrashof1987, wherehefeltheowedsomethingtothe Americansforsograciouslyaccepting himandsupportinghiscareerasa sculptor.

Hepaidawhoppingsumof$360,000 ofhisownmoneytobuildthe ChargingBull.WiththeChargingBull, hewantedtoinspirepeopletocarry throughhardtimesandcelebratethe consistencyandperseveranceofan Americanbusinessprofessional.He chosethebulltorepresenttherising marketandathrivingeconomy,which everybodywasfightingforafterthe bigcrash.

WhatistheBestTimetoVisitthe Bull?

Unliketheothermonumentsofthecity, forexampletheStatueofLiberty, ChargingBulldoesnothaveanytickets andhasano-costadmission.TheBull standsinthemiddleofthestreet,soyou canveryeasilyvisititanytimeofthe day

Bymid-day,youcanfinddozensof peoplelinedupinfrontforasnap.So,if youwanttogazeattheBullwithout anyonepesteringtomovealong,you willhavetoshowupearlyinthe morning.

ATraveler'sTip-

Wintercanbeagoodtimetovisitthe Bull.Owingtothesnowy,chillydays youcanfindfewerpeoplearound.And ifyouarelucky,youcanalsofindthe Bullcoveredinablanketofsnow!

AlwaysToppingtheLists-

HereiswhyNewYorkCityisalways onthe'TopCitiestoLiveIn'listsIt'sDiversity

NewYorkisregardedasoneofthemost diversecitiesintheworld.Thecityis alsosometimesreferredtoasThe MeltingPotbecauseofthenumberof immigrantsmovingherefromaround theworld.

Itsdiversityiseasilyreflectedinits food,art,music,cultureandthe neighborhoods.

HereisafunthingtodoinNYC-

YoucanvisittheTenementMuseumand exploreNYC'simmigrationhistory.You willbeabletovisitthe19thcentury tenementbuildingandlistentothe storiesoffamiliesthatlivedthere.

TheDeliciousFood

Youask'WhyisNewYorksofamous?'

Theanswerisincompletewithoutatour tothelocalculinaryculture.

NYSisafoodie'sparadise,mostly becauseofitsgloballyinspiredcuisine andalsoaheavyinfluencebymany culturesofthecity.

WonderingwhatfoodNYCisfamous for?SomeofNewYork'smostfamous foodsincludetheclassicslikethatof NewYorkbagels,NewYorkpizza,and theNewYorkcheesecake.

Becauseofitsmulticulturalnature,it alsohousesauthenticcuisinesacross theglobe.Tonameasingleplacetotry amazingdisheswouldbehard,butyou canvisittheQueensNightMarketin Queens.Inthisopen-airweekend market,youcantryfoodfrommore than100localvendors.

Smorgasburgisanotherweekend marketgenerallyfoundinBrooklyn, Manhattanandafewotherplaces.If youareinthemoodtocruisearound, enjoybeautifulsceneryoftheNew YorkCity,whileenjoyingPhilly cheesesteaks,Chinesebaobuns, Filipinostreetfood,Indonesianrice bowlsandsomuchmore,The Williamsburglocationwouldsuityou thebest.

NewYorkisalsofamousforsomeof thebestandthemostuniquerestaurants intheworld.LikeCaféSerai,where youcantastetheReubenMomos,the traditionalTibetandumplingswitha NewYorktwisttotopitoff.

Therealsoareanumberoffoodtoursin NYCwhereyoucanbeanaudienceto thestoriesofdifferentneighborhoods throughfood.Someoftheminclude-

Ÿ NYCGreenwichVillageItalian FoodTour

Ÿ NewYorkCityLowerEastSide Culture&FoodTastingsTour

Ÿ Chinatown&LittleItalyFoodFest

TheMuseumsofNewYork

NewYorkhostssomeamazingand world-classmuseumsandmanyof themhaveafreeentry.

Ÿ MetropolitanMuseumofArt

Ÿ AmericanMuseumofNatural History

Ÿ MuseumofModernArt

Ÿ WhitneyMuseumofAmerican Artand

Ÿ GuggenheimMuseum

Thesemuseumshavethemost impressiveandawesomecollections ofartandotherhistoricalartifacts.

Broadway-ACelebrationofArt

OneofthemainreasonswhyNew Yorkissofamousistheincredible showsonBroadway!

NewYork,withtheculturallyrich anddiversevisualandperforming artsscene,isthemostcelebrated destinationsfortheatreglobally. Broadway'sstageshaveheld countlessplaysandmusicalsand someofthebestperformershave gracedthestage.

Here'satipifyoulovetoursdearlyYoucanbookaBroadwayTheaters &TimesSquarewithaTheater Professionalexcursionanddivedeep intothehistoryandcultureof Broadway.

TheExtravagantHolidays

Therearejustafewothercitiesin theUnitedStatesthatgoalloutto celebratetheholidaysasNewYork.

ThanksgivinginNewYorkCityisa bigfestival.Macy'sThanksgiving DayParadeservesasanunofficial starttotheholidayseason,andthe tinkerlightscomeoutdecoratingthe

citywithwidesmilesandahappy spirit.

Andthencomesthebiggestfestivalof thecity-Christmas.Wehaveall watchedHomeAlone-LostinNew Yorkamilliontimesduringthe holidays,andhavebeenmesmerizedby thebeautyofthecity.Itissomething yousimplycan'tmiss.Thebeautiful windowdisplays,eventsinthecity, decorations,everylittlethingtakesthe atmospheretoanotherlevel.Watchthe cityturnintoatruewinterwonderland aroundChristmas.

Architecture

Amoderncitywithbusybrokersand aspiringstudents,youwouldthinkitis hardtofindtimetositandappreciatea beautifulbuilding.Buttheglass skyscrapers,silhouettesofsomeofthe mosticonicbuildingsliketheEmpire StateBuildingandtheChrysler BuildingmakeforNewYork's impressiveandstrikingskyline.

Ifyouwanttogetmoreknowledge aboutthecity'sarchitecture,youcan considerthefollowingtours-

Ÿ NewYorkCityarchitecturetour

Ÿ NewYorkDowntownArchitecture audiotour

Ÿ FlatironFood,Architecture& HistoryTour

Youcanalsolookoutforthe ManhattanArchitectureYachtCruise. Onthisspecialtouryoucansipon wineandbeersittingina1920s-style yachtandlistentothenarrationfrom theAmericanInstituteofArchitects (AIA).Thisisoneofthebestandmost soughtafterManhattanskylinetours available.

VibrantCulture

NewYorkishometoincredible culturalinstitutions,hasmesmerizing

artmuseumsandthefamous BroadwayTheater.Butitslegacyofa vibrantculturegoesevenfurther

NYCisalsofamousforahappening musicscene.Fromthefunkyuptown jazzclubstothepopulardowntown punkmusichistory,NewYorkhas beenknowntobeamusichub.

Addingtothat,thecityisalsooneof thefashioncapitalsoftheworld,with itsfashionrootsdatingbacktothe 19thcentury Today,thefashionscene ofNewYorkhasevolved,wherethe cityisahosttotopannualFashion

Weeks,andalsoholdssomeof themostfamousfashiondesigner andretailerheadquartersthan anyotherUScity

Thecity'shardandfastlifestyle andthebittersweetnaturehas beenaninspirationforcountless books,movies,anditisalso amongthemostfilmedcitiesin theworld.

FEARS

FearToOvercomeasAspiring Entrepreneur

In2021,51.8%ofUKentrepreneurs fearedfailure,withpercentagesin otherleadingeconomiccountriesbeing similar.

Wouldyouliketohaveabusinessbut areafraid?Ordoyoufeellikeyou havetodoitallandarescaredthatit willbeoverwhelming?Whenyoustart abusiness,youareresponsiblefor humanresources,marketing, production,andsales.Thephonecalls keepcoming,andsododuedates.

It’snormalandevenhealthytohave fearsasabusinessowner.Still,you canovercomethemwithstrategies

learnedfromothersuccessful entrepreneurswhowereterrifiedinitially. Herearesomecommonentrepreneur FearToOvercomeasAspiring Entrepreneurandadvicethatmighthelp youkick-startyourstart-up.

HereAresomeFearsToOvercomeas AspiringEntrepreneur:

1.Fearofputtingyourselfoutthere Manyentrepreneursarescaredofwhat mighthappen—ifit’sgoingtoturnout rightorifthey’lllosemorethanthey’ll gain.Onecommonfearisthatof exposingyourselfanddiscoveringothers don’tthinkyourideaisasgoodasyou thinkitis.

It’scrucialtorememberthat entrepreneurship,justlikeitinvolves reward,impliesrisk,too.Before presentingyouridea,ensureyou’re wellinformedandresearched.Ifthe fearpersists,takesmallerstepstoget usedtoitandattendsomestart-up networkingeventstogaincourageor industrytradeshows.

Shynesscanbeanotherfactorof stress.Rememberthatfailureis fantasticbecauseitshowsyou’vehad thegutstotrysomethingmore significant.Manysuccessful entrepreneurshavefaileduntil they’vesucceeded,butthey’ve learnedalotwhentheyfailed, comingupwithevenmorerewarding

projectsthanunsuccessfulones.

TakeFord’sexample:thecompany’stwo carcompaniesfailed,leavingHenry Fordbroke.Butthatdidn’tstophim fromfoundingFordMotorCompanyand perfectingautomobileassemblyline manufacturing.Hebecameamongthe mostfamousmenintheworld.Aneditor firedDisneybecausehehad“nooriginal ideas”andlackedimagination,andlook wherethecorporationisnow

2.Fearofdeadlines

Deadlinepressureiscommoninevery industry,asaretheemotionsassociated withashortageoftime.Butthereare waystominimizetheanxietyandstress ofapproachingduedatesthatwill prepareyoutomeetthem.

Agoodtipwouldbetoreverseengineer yourtimeframetomanageyour expectationsofyourselfandothers.Start fromtheendofthetaskandvisualize howmuchitwilltaketoknowhow muchtimeyou’llneed.

Additionally,sometoolshelpyougather dataeffectivelytoknowwhattask requiresimmediateaction.Intheeraof instantgratification,clientsand employerswantthingsdoneASAP,but you’renotarobot.However,youcan takeadvantageoftechadvancesto managetasksbetter.

Expensetracking,clientbilling,timeoff bookings,documentsigning,andsimilar tasksarefarfrombeingthemost excitingpartsofowningabusiness,but youcanuseagreatonlinesystemfor them.You’lltrackyourprofitabilityto seewhereyourfirmisgoingandrecord data,whetheryou’reaproject-based, service,manufacturer,orrecruitment agency

3.Fearofchange

It’sinhumannaturetofearchange becausethehumanbrainishardwiredto

resistit.Modificationcanbe frighteningtomostindividuals,evenin non-businesscircumstances.Itcanbe perceivedasadangertoone’scurrent stateofaffairs,andyouareno exceptionasanaspiringbusiness owner.Butanxietyaboutthefuturedue toyourfearofchangemayleadtoa restrictedmentality.

Changeisunavoidable,andto overcomeyourpanic,youmust evaluatethesituationathandand decidewhetherthenextstepisworth therisk.Makingeducateddecisions canhelpyouwelcomeprogressand innovationandacceptandnormalize thefearofchange.Andwhateveryou do,youmustovercomeyourfearof failure.Thisiseverywhere,butthe irrationalbeliefthatmakesyouavoid risksbecauseyou’reafraidofthe outcomeisn’tahealthymindset.

Whileit’snormaltohavedoubtsand fearsatthebeginningofanewproject, manyofthemcanbeunfoundedand manyFearToOvercomeasAspiring Entrepreneur.

4.Fearoftheunknown

Everyentrepreneurhastofacetheir fearoftheunknownatonepointor another Youcan’tknowwhatyou’re doingallthetime,andthat’sfine; nobodywasbornaCEO.Whileitcan befrighteningtoberesponsibleforthe resultevenifyou’veneverdoneit beforeortakenonanewproject, rememberthatthebestbusinessowners knowtheycanfindsolutionstoevery problem.Youcanacquireit,too, throughcourses,determination, experience,and,lastbutnotleast,by learningfromothers(CEOs,financial experts,employees,andcustomers).

Tosucceed,youhavetorisetothe challengeandfacethefearofnot knowingwhatyou’redoing.“Andhow willIlearneverythingIneed?”you

mayask.Startingwithsimilarsmall projectsyoucanlearnfromand proceedingwithbiggeronesasyougo alongisagoodstart.

5.Fearofresponsibility

Youmayberesponsibleforyourown livelihoodasabusinessowner,which isfrighteningenough.Butyoumay alsobeaccountableforsupportinga familyand,asyourcompanyexpands, foryouremployees’livelihoods.That canbealottotake,butyoucanhandle itwithgooddecision-makingand carefulplanning.

Setshort-termgoalsforrevenueand avoidthe“get-rich-quick”mentality. Youmightthinkyourideawillboom, butyoumustalsoconsiderthe opposite.Youhavetobeabletomake adjustmentsonyourtrackand understandwhatyouneedtobringin tohireanewemployee,takinginto considerationbenefitsandothercosts.

6.Fearofdebt

Whenyoufundyournewventure,you mayrealizethatcostsexceedyour budget.Determiningwherethefine lineisbetweenspendinggoodmoney onbaddecisionsandinvestingmoreto getoverahumpistricky

Beforeyouconsiderborrowingmoney foryourfirm,askyourself:“DoIneed fundstoexpandmyalready-profitable firm,ordoIwantthemtoputbehinda serviceorproductthat’sstill unproven?”

Ifyoufeellikebeingasuccessful businessownersuitsyou,thesefears shouldn’tstopyouandFearTo OvercomeasAspiringEntrepreneur. Butifovercomingthemfeels impossible,maybethere’ssomething elseyou’dbebetteratthan entrepreneurship.

EVERYONE ON PLANET TO ACHIEVE MORE

Formorethanadecade,

Microsofthasbeenthemarket leaderinoperatingsystems.It wasestablishedbyBillGatesandPaul AlleninAlbuquerque,NewMexico,in 1975,46yearsago,andiscurrently flourishingallovertheworld.Inthe 2020Fortune500listofthemost significantUScompanies,Microsoft cameinatnumber21.Itisvaluedas thethird-highestglobalbrand.The businessisadigitaloperatingsystems leader

OnApril4,1975,BillGatesandPaul AllenestablishedMicrosoftinorderto createandmarketBASICinterpreters fortheAltair8800.Inthemiddleofthe 1980s,MS-DOSandthenWindows propelledittothetopofthemarketfor personalcomputeroperatingsystems. Threepeoplebecamebillionaires thankstoMicrosoft's1986initialpublic offering(IPO)andsubsequentincrease inshareprice,whileanestimated

12,000Microsoftemployeesbecame millionaires.Sincethe1990s,ithas movedfromtheoperatingsystem industryandacquiredanumberof businesses.Theirgreatestacquisition wasLinkedInfor$26.2billionin December2016,whichwasfollowed bySkypeTechnologiesfor$8.5billion inMay2011.

In2018,Microsoftrecaptureditstitleas themostvaluablepubliclytraded businessintheworldafterbeing dethronedbyApplein2010.After AppleandAmazon,Microsoftbecame thethirdAmericanpublicfirmtohavea marketcapof$1trillionormorewhen itdidsoinApril2019.Microsoftwill havethefourth-highestworldwide brandvaluationasof2022.

JourneyofMicrosoft-

Microsoftisadailyandregularword usedineverycorporatesector The

globalproductisownedbyMicrosoft CorporationbasedinAmericaisa multinationaltechnologycorporation. Theassociatedservicesheadquarters aresituatedatMicrosoftRedmond campusinRedmond,Washington, UnitedStates.Thebestproductsof MicrosoftaretheWindowsseriesof operatingsystems,themicrosoft officesuiteandinternetexplorer,etc. TheXboxvideogamingconsolesand theMicrosoftSurfacerangeof touchscreenpersonalPCsareitstwo mainhardwareofferings.Microsoft wastheworld'slargestsoftware companybyrevenueasof2019;it wasplacedNo.21intheFortune500 rankingsofthelargestAmerican firmsbytotalrevenuein2020.Along withAlphabet,Amazon,Apple,and Meta,itisoneoftheBigFive Americantechnologicalfirms.The journeyofMicrosoftkickstartedwith abasicsetup.

The current global venture was founded by Bill Gates and Paul Allen on 4th April 1975 with the main motive to produce and sell BASIC interpreters for the Altair 8800.

As a result of an arrangement the company made with ASCII Magazine in Japan in August 1977, ASCII Microsoft opened its rst overseas ofce.

In the middle of the 1980s, MS-DOS and then Windows propelled it to the top of the market for personal computer operating systems.

Since the 1990s, it has moved from the operating system industry and acquired a number of businesses.

Microsoft started to reevaluate its products and broaden its product line into computer networking and the World Wide Web after Bill Gates' internal "Internet Tidal Wave letter" on May 26, 1995.

Microsoft released Windows XP on October 25, 2001, combining the NT codebase with the mainstream OS line. Later that year, the company introduced the Xbox, breaking into the Sony and Nintendodominated market for video game consoles.

Microsoft, which was becoming more active in the hardware market after the launching of Xbox, introduced the Zune line of digital media players in 2006 as the replacement to its earlier software platform Portable Media Center.

The Windows Vista released in 2007 featured the security and redesigned user interface dubbed Aero, following with the release of MS Ofce 2007 with the feature of Ribbon user interface.

Throughout the 2011-12 Microsoft restructured its identity with focusing on logo, products, services, etc.

Microsoft released a x for Windows 10 in January 2018 to address CPU issues brought on by Intel's Meltdown security aw. The patch caused problems with the virtual machines running on Microsoft Azure that use Intel's CPU architecture.

On June 24, 2021, Microsoft announced Windows 11.

ThegrowthofMicrosoftandits productsandservicesiswitnessed bythewholeworld.Inaninterview withMr.BillGatesmentionedthe growthofMicrosoftcreditingitto theirteam.

ThesurveyofMicrosoft's StatisticalStudies-

Microsoftbeingaglobalventure todayhasnoneedofany recognitionstrategyormarketing strategy Thecorporationbeingan InformationandTechnologybased corporationworksmostlyonits productsandservicesrelatedto databasesandsoftwares.The4Ps fromthemarketingmixworkson pointformicrosoft.The4Ps includesProduct,Price,Place, Promotion.

ProductMix

Aproductissomethingthatsatisfiesthe needsanddesiresoftheconsumer, whereasaproductmixisthevarietyof thatproduct.Microsoftisaretailerof bothhardwareandsoftware.Computers, laptops,tablets,Xbox,andphonesare amongtheirhardwaregoods.Microsoft OfficeandWindowsOSareamongtheir softwareproducts.Microsofthasabroad rangeofproducts.Itisprimarily renownedforits

Ÿ Devices

Ÿ Softwares

Ÿ Apps

Ÿ Games

Ÿ Entertainment

PriceMix

Pricemixisthemethodusedto determineaproduct'spriceasopposedto price,whichreferstothemonetaryvalue ofaproduct.Microsoftfrequently employstheBuyOnlyWhatYouUse, Freemium,andMarket-orientedpricing strategies.

Ÿ FreemiumPricing

Ÿ Productline

Ÿ PenetrationPricing

Ÿ PriceSkimming

PlaceMix

UnderPriceMix,Microsoftprovides thefollowingservicestoitsclients:

Ÿ Customerscaneasilyselect productsandservicesfrom Microsoft'sofficialwebsitebased ontheirneeds.

Ÿ Microsoftoffersretaillocationsall overtheworldwherecustomers mayusetheguidanceoftechnical advisorstomakesmarterdecisions.

Ÿ Additionally,Microsofthas approveddealersanddistributors. Microsoft'sstrategicallysound locationmixmakesitsproducts readilyavailabletocustomers worldwide.Nowlet'stalkabout Microsoft'spromotionalstrategyto discoverhowitkeepsitspositionat thetop.

PromotionalMix

Withtheaidofitspowerfulbrand image,Microsoft'spromotionalstrategy preciselyaddressesitstargetmarket.It advertisesitsproductsonanumberof

Twitter,Google,Instagram,etc. Microsoftemploysanumberof differentpromotionalstrategies, includingadvertising,directmarketing, andsalespromotion.Itreachesits intendedaudiencethroughastrategic channel.Microsoft'svarietyof promotionsincludes-

Ÿ Advertising

Ÿ SalesPromotion

Ÿ DirectMarketing

Ÿ PersonalSelling

Ÿ PublicRelations

EffectofCOVID19onTheglobal enterprise-

Evenbeforethepandemic,scientists havelongponderedtheimplicationsof aworldinwhichreportingforworkno longermeantreportingforwork.Ifwe hadtheabilitytodisconnectfrom actuallocationsthankstocontemporary technology,howmightour employment,offices,andworkdays change?Whatwouldbethegenuine advantages?Whatwouldtheobstacles be?COVID-19thenstruck.Everything changedandbecameunpredictable fromabusinessstandpoint,butfroma researcher'spointofview,itoffereda hugeopportunity.Thiswastheperfect opportunityforsocialscientiststo

ofanentirelydigitalworkforce.

EarlyinMarch,justadayaftertheorder wasissuedforallemployeesat Microsoft'sRedmond,Washington headquarterstostayathome,scientistsat thecompanystartedthinkingaboutthe researchpossibilities.Thechiefscientist forMicrosoft'sExperiencesandDevices, JaimeTeevan,anddirectorofapplied scienceBrentHechtmetonlinewitha dozenothercolleaguestodiscusswhat hadjustoccurred,whatwasaboutto occur,andwhatitallmaysignify.Hecht assertsthatoneofMicrosoft'sadvantages isthestaffmembers'intensecuriosity.

Ofcourse,thebalancebetweenbenefits andlosseswasfarfromclear-cut.A significantminusforsomewasabonus forothers.Workingfromhomeandbeing freeofofficeinterruptionshadbeena blessingforsomepositions,butithad beendifficultformanagersand employeesinmorecollaborativefieldsto recreatethecreativefrenzyof brainstormingsessions.Nearlyevery benefit hasaconcomitantdrawback. However,acloserlookatthedatasofar offershelpfulinsightsthatmightnotonly guideusthroughthedifficultiesweare currentlyfacingbutalsoinfluencehow wemightthinkaboutmakingthings betteroncewearepermittedtoreturnto ourworkplaces.

ConclusionofTheCaseStudy-

Insummary,Microsoftisthemarket leaderbecauseofitsdominantworldwide presenceandleadership.Their welcoming“perfectcoffeeshop atmosphere”shouldbealong-term competitiveadvantage.Thecompany's retailoutletsandon-sitecollaborations haveearnedhigherresponserates, puttingtheminfrontofthepackinthe maturebusiness.Asaresultofitsallencompassingmarketingapproach, Microsoft enjoysastrongglobalmarket

About Microso

Microsoft is among the most well-known brand brands in business. However, company cofounder Paul Allen originally gave the business the moniker Microsoft, which was a mix of the phrases ``microcomputer" and "software."

3.

Gates planned to rename the original Windows operating system to "Interface Manager" when it was still being developed. The moniker was initially used exclusively internally, with intentions to continue using it when the OS was eventually made available to the general public.

1. 2. 3.

Over the years, Microsoft has used a number of distinctive logos, all of which are instantly identiable. However, the original Microsoft logo was created in less than a day by co-founders Bill Gates and Paul Allen.

4.

One of the company's most well-known software offerings is Microsoft Ofce, which includes favorites like Microsoft Word, Excel, and PowerPoint. Despite the obvious connection to Microsoft, some people would be surprised to learn that Microsoft Ofce rst appeared on the Mac before moving to Windows.

While the typical Microsoft employee may come to mind as a serious coder, they prefer the seriously adorable moniker "Softie." The average softie is a male American resident who works for a company with more than 180,000 people worldwide.

FourBenefitsOfBeingA

CONTRACTOR

Workingforacompanyhas

itsperks.Buttherearealso somebigdrawbacksto beinganemployee,whichiswhysome peoplechoosetogoitaloneand becomeself-employed.Ifyou’retired ofthelimitationsofworkingfor someoneelse,youmaywishto considerbecomingacontractor.This hasanumberofbenefitsover traditionalemployment,andwe’re goingtotakealookatafewofthese now.So,let’sdivein!

1.YouCanMakeMoreMoney

Workingasacontractorcanbeamore lucrativeoptionthanworkingfora companywhenitcomestoyour finances.Whenyouareacontractor, youareabletosetyourownratesand chargemoreforyourservices.Of course,whenyou’refirststartingout, youmaywishtochargeaslightly lowerrateasyouestablishyourself but,onceyouhavefoundyourfeetand builtupyourreputation,youwillbe abletosetapricethatreflectsyour expertiseandthequalityjobthatyou knowyouwillbeabletodo.

Ofcourse,makingmoneyalso involvesmanagingyourmoney.When itcomestomanagingyourfinances,it isimportanttobemindfulofyour expensesandmakesurethatyouare chargingenoughforyourservicesto coverthesecosts.Itisalsoimportantto haveasavingsaccountincaseofany unexpectedfinancialemergencies. Shouldyoufeellikeyouneedhelp withyourmoney,youcouldalwaysget intouchwithsomeonelikean accountantforcontractorandletthem takecareofthisimportantaspectof yourbusinessforyou.

2.YouHaveFreedomOfChoice

Asacontractor,youhavethefreedom tochoosewhoyouworkwith.Youcan workwithanycompanyorindividual

youchoose,whichgivesyoualotof controloveryourworksituation. You’renotlimitedtoworkingwitha singlecompany,andyou’renotstuck inajobyoudon’tlike,meaningyou canfillyourdayswithprojectsand jobsthatyouwillgenuinelywantto do,andenjoydoing.Plus,ifyoudo findthatyouaren’tenjoyingajob,you knowyou’llbeabletomoveonas soonasit’sdone,andyouneverhave todothatjobagain.

Youalsohavethefreedomtowork fromanywhereyouwant,givingyou moreflexibilityinyourlifeand openingdoorsthatperhapswouldhave neveropenedifyouwereworkingfor acompanyandboundtooneplacein particular And,unlikeworkingfora traditionalcompany,beingaselfemployedcontractormeansthatyou areabletosetyourownworkinghours tosuityourselfandyourlifestyle, givingyoufullcontroloveryourworklifebalance,andtheflexibilityto adjustyourhours,shouldyouneedto.

3.YouCanReallyImproveYour Skills

Whenyouworkasacontractor,you havetheopportunitytohoneyour skillsinaparticularfieldorspecialism withinafield.Thisisbecauseyouare abletotakeonmultipleprojectsat onceandworkonthemuntiltheyare completeand,crucially,choosethe typeofprojectsthatyoudo.Ifyou knowyouwouldliketobuildyour skillsinanareayouarenotasfamiliar asothers,youcanfocussolelyon projectsthatinvolvethissothatyou canbringtheseuptoastandardyou feelhappywith.

Youwillalsohavetheopportunityto learnnewskillsbecauseyouare workingwithdifferentpeopleon differentprojects,andyouwillbeable totalktothemduringtheworkandask themasmanyquestionsaspossible.

Havingasmanystringstoyourbowas possiblewillonlybenefityouasa contractor,asthiswillmeanyouare abletotakeonlotsofdifferentjobs andkeepyourworkvaried.

4.YouCanSeriouslyGrowYour Network

Whenyouworkforacompany,they willbetiedintocontractsanddeals withcertainindividuals,andyoumay onlyeverworkwithafewnames duringyourtimewiththem.Asa contractor,however,youhavethe uniqueopportunitytogrowyour networksignificantly Thisisbecause youareabletoworkwithavarietyof peoplefromdifferentbackgrounds which,aswementionedbefore,can helpexpandyourknowledgeand skillsetand,ofcourse,yourcontacts.

Additionally,asacontractoryoumay beabletoworkwithsomeofthetop professionalsinyourfield,whichcan helpyouadvanceyourcareer.Plus,if yourcustomersarehappywithyour workand,ofcourse,your professionalismthroughoutthe process,theymayrecommendyouto otherswhentheyaskaboutthetypeof productorserviceyouoffer.

FinalThoughts

Choosingtobeacontractorcanhave manybenefits,bothfinancialandnonfinancial.Allinall,therearemany reasonswhycontractingcanbeagreat choiceforyourcareer,andwehave onlyscratchedthesurfacewiththe abovepoints.Ifyou’reseriously thinkingaboutmakingtheswitch,do yourresearchandtalktoother contractorstolearnmoreaboutwhat it’sliketoworkthiswaysothatyou canmakeaninformeddecisionasto whetherthiscouldbethelifeforyou.