The Best Cyber ​​Security Solution Providers In 2023

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From Editor’s Desk

Thedigitallandscapehasdramaticallytransformedthewaybusinessesoperate,withtechnological

advancementsenablingincreasedefficiency,productivity,andprofitability.However,thesebenefitscomewith increasedcybersecurityrisks,withcyber-attacksbecomingincreasinglysophisticatedandfrequent.Asa result,cybersecurityisbecominganincreasinglycriticalaspectofmodernbusinessoperations.

Inthefaceofcyberthreats,businessesmustprioritizecybersecuritytoprotecttheirsensitivedataandmaintain customertrust.Acyber-attackcanresultinsignificantfinanciallosses,damagetoacompany'sreputation,andlegal consequences,makingitimperativeforbusinessestoinvestincybersecuritymeasures.

Moreover,withthegrowingtrendofremoteworkandtheincreaseduseofcloud-basedservices,businessesmustadapt tothechanginglandscapetoensurethesecurityoftheirdigitalassets.Alackofpropercybersecuritymeasurescan leavebusinessesvulnerabletoattacksanddatabreaches,whichcanultimatelyresultinsevereconsequences.

Overall,asthedigitallandscapecontinuestoevolve,businessesmustprioritizecybersecuritytoprotecttheirassetsand maintaincustomertrust.Theneedforeffectivecybersecuritymeasuresisbecomingincreasinglyimportant,and businessesmustadapttothechanginglandscapetostayaheadofcyberthreats.

FeaturingforTheEnterpriseWorld’sthisissueofTheBestCyberSecuritySolutionProvidersin2023arethestories ofcompanieshelpingotherssecuretheirspaceswithoutstandingcybersecuritysolutions.

Forthecoverstoryreadabout-

Astheopportunitiesbyincreasingdigitizationrise,sodoesthepotentialforattacksfromtheweb.Organizationsare facedwiththechallengeofpositioningthemselvesresilientlyagainsthackerattacks,malware,andoperationalsecurity incidents–ideallybeforethebusinessisdamaged.

TheDeutscheGesellschaftfürCybersicherheit(DGC)isoneoftheleadingprovidersofcybersecurityanddata protection.TheirmissionistomaketheInternetsaferforallusersbyprovidingsolutionsdrivenbytechnical innovationandexpertknowledge.

AaDyaSecuritycombinestheexpertiseofacompletecybersecurityteamwiththelatestAIandmachinelearning technologywithinitsall-in-oneAI-poweredsecurityplatformJudy WithitsAIandmachinelearningcapabilities,the platformcontinuouslylearnsanddefendsSMBsagainstever-evolvingcyberthreats.

TechForingisapremierteamofcertifiedcybersecurityprofessionals.Westartedin2014withonlyonegoal:to providesafercyberspaceforeveryone.Andsincethen,wehavebeendeliveringbest-in-classcybersecuritymonitoring andmanagementsolutionstocorporations,governmentagencies,andindividuals.

Sinceourconception,wehaveservedsecuritysolutionstoalmost7000clientsacross90+countries

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.

Leaders in Spotlight

Forthecoverstoryreadabout-

Astheopportunitiesbyincreasingdigitizationrise,sodoesthepotentialfor attacksfromtheweb.Organizationsarefacedwiththechallengeof positioningthemselvesresilientlyagainsthackerattacks,malware,and operationalsecurityincidents–ideallybeforethebusinessisdamaged.

TheDeutscheGesellschaftfürCybersicherheit(DGC)isoneoftheleading providersofcybersecurityanddataprotection.Theirmissionistomakethe Internetsaferforallusersbyprovidingsolutionsdrivenbytechnical innovationandexpertknowledge.

AaDyaSecuritycombinestheexpertiseofacompletecybersecurityteam withthelatestAIandmachinelearningtechnologywithinitsall-in-oneAIpoweredsecurityplatformJudy WithitsAIandmachinelearningcapabilities, theplatformcontinuouslylearnsanddefendsSMBsagainstever-evolving cyberthreats.

TechForingisapremierteamofcertifiedcybersecurityprofessionals.We startedin2014withonlyonegoal:toprovidesafercyberspaceforeveryone. Andsincethen,wehavebeendeliveringbest-in-classcybersecurity monitoringandmanagementsolutionstocorporations,governmentagencies, andindividuals.

Sinceourconception,wehaveservedsecuritysolutionstoalmost7000clients across90+countries.

24.

42. Microsoft

New York City

50. Transforming Generation Into Smart AI

54. 2023’s Top Strategies for Successful Software Development

36. Creating a Safer CyberSpace Community

Cybersecurityhasneverbeena greaterchallenge.Hackersare attackingmoreandmore individualsaswellascompaniesto obtainsensitivedataandextort ransom.TheDeutscheGesellschaftfür Cybersicherheit(DGC)hasmadeit theirmissiontomaketheInternetsafer forallusersbyprovidinginnovative solutionsandexpertknowledge.

TheDangersofDigitization

Astheopportunitiesbyincreasing digitizationrise,sodoesthepotential forattacksfromtheweb. Organizationsarefacedwiththe challengeofpositioningthemselves resilientlyagainsthackerattacks, malware,andoperationalsecurity incidents–ideallybeforethebusiness isdamaged.Tobeprepared,companies shouldbeawareoftheserecent developmentsandsetuptheirsecurity measuresappropriately:

Ÿ Hackershavetakenadvantageof thepandemic:Cybercrimeasa wholehasincreasedby600percent sincethebeginningoftheCOVID19pandemic.

Ÿ Moredigitalextorsion: Ransomwareattacksshowa93 percentincreasein2021.Anew incidentinwhichmalwareisused toextortaransomoccursevery14 seconds.

Ÿ Malwareontherise:Anaverageof 322,000newvariantsarecreated everyday.In2020,theBSI registeredalmost7millionreports ofmalwareinfectionstoGerman networkoperators.

Ÿ HugeCostsduetodataleaks:The averagefinancialdamageofadata breachis$3,86millionworldwide.

Newrisksandsecurityissuesare shapingthedigitalworldofwork.In additiontoexpertiseincybersecurity,

thisrequirescontinuousvigilanceand responsiveness,asthecyberworldis constantlyonthemove.Holisticand sustainablesecuritymeasuresare thereforeessentialforthefuture viabilityandcyberresilienceofevery company

TheDeutscheGesellschaftfür Cybersicherheit(DGC)isoneofthe leadingprovidersofcybersecurityand dataprotection.Theirmissionisto maketheInternetsaferforallusersby providingsolutionsdrivenbytechnical innovationandexpertknowledge.

SaferInternetforAllUsers

Asoneoftheleadingprovidersof cybersecuritysolutionsandservices, DGCsupportscompaniesintaking advantageofthedigitaltransformation andminimizestheassociatedrisks.

Thecompany'sfocusistoenable everyonetosafelyleveragethe potentialofdigitaltransformation.This allowsclientstofocusonthescalable andsustainablegrowthoftheircore businessandnotbedistractedfrom managingtherisks.

Withits360-degreecybersecurity approachalongwithitsproducts,the companyensurescomprehensivecyber securitysolutionsandIT-relatedrisk management.DGCoffersaplethoraof serviceslikesimulatedhackerattacks, cybersecurityawarenesstrainingsfor clientcompanyemployees,adviceon securitystandards,oremergency servicesintheeventofITsecurity incidents.Clientsreceive comprehensivesolutionpackagesfor theircompletecybersecurity–customized,up-to-date,andfroma singlesource.Theservicesare

managedfromvariouslocations aroundtheworldsuchasGermany, Switzerland,theMiddleEast,andthe USA.

FacingChallenges

Everyindustrywithinthecorporate worldhasitsownsetofrequirements anddifficulties.Someofthese difficultiesareuniversaltovarious businessesandorganizationsandcross sectorsandindustries.Companies workhardtopositiontheirbrands, keeptheirstaffcontent,andmaintain theirconnectionswithclientele.A successfulcompanysetsitselfapart fromitscompetitorsbyfacingand overcomingchallenges.

Similarly,DGChaditsfairshareof challenges.Basedonitsunique combinationofproducts,especiallyits

vulnerabilityscannercyberscan.ioin interplaywiththeotherservices,the companyisfacedwithahighlevelof demand.Tobeabletoconstantly deliverthesamelevelofquality,DGC hadtobuildadequateorganizational structuresandprocesses.

TriggersforGrowth

Challengescanbeovercomewith strategies.DGCfounditssecretto success:enteringthemarketwitha combinationofproprietaryproducts andservicesinabundle.Thiswas donetodeliveraone-stopsolution alongthevaluechainofcybersecurity frompreventionofcyber-attacksto reactionwithourincidentresponse teamincaseofanattack.Todothis, DGCreliesona“MadeinGermany”, 360-degreecybersecurityapproachto ensurethehighestsecuritystandardsin companies,organizations,and authorities.Itsholisticapproachis basedonthefundamentalpillarsofthe renownedNIST(USNationalInstitute ofStandardsandTechnology)Cyber SecurityFrameworkforoptimizingIT securityincompanies:

Ÿ Identify:DGCidentifiesthe vulnerabilitiesinthesystems.

Ÿ Protect:Thecompanyprotects clientsandtheircompaniestohelp andclosevulnerabilitiesquickly andsustainably.

Ÿ Detect:Itdetectsproblemsand anomaliesinreal-timeintheCyber DefenseOperationCentre.

Ÿ Respond:Bycontinuously monitoringandpreparingfor emergencies,DGCresponds quicklytoincidents.

Ÿ Recover:Thecompanyisalsothere foritsclientsduringandafter cyber-attackstorecoverdataand securetraces.

ThestrategiesofDGCareprovingto bequiteeffective:Overthelastfour yearsthecompanyhashada compoundannualgrowthrateof180 percent.Lookingatthefirsthalfofthis year,itwillsignificantlyexceedthis number

One-StopSolutionforCybersecurity

DGCfocusesonprovidingtop-notch cybersecurityproductsandservices thatsetthefirmapartfromtherestof themarket:

ModularCyberSecurityPartnerships:

ThecomplexityofITthreatsand potentialcyberattackspreventsa standardizedresponse.Asaresult, businesssecuritystrategiesshouldbe asvariedastheentrypointsfor cyberattacks.Toguaranteethehighest levelsofITsecurity,DGCusesa modularcollaborationapproach. ClientswhoworkwithDGCreceivea customizedcybersecuritypackagethat includestheprecisegoodsandservices eachorganizationrequiresforongoing ITinfrastructuremonitoring.

Ourvulnerabilityscanner cyberscan.io®:

Businessesshouldbewaryof vulnerabilitiesinITinfrastructuresand softwaresystemsthatactasentry pointsforcybercriminals.With cyberscan.io®,DGCoffersasolution thatisup-to-dateandbasedon numerousreliablesources.Itisacyber securityprogramthatcombinesthe capabilitiesofapenetrationtester, vulnerabilityscanner,andopen-source intelligencetool.Thissolutionenables customerstoaccessinformationabout allthesystemvulnerabilitiesand swiftlyplugsecurityholeswhile continuouslymonitoringthesystem landscapesoftheorganization.

CyberDefenseOperationCenter (CDOC):

Thisisahigh-performanceSecurity OperationCenterinnorthernGermany whichperformsatanenhancedlevel, providingvisibilityandresilience.Itis responsibleforprotectingIT infrastructuresofcompanies.To identifyrisksatanearlystage,secure networks,andpubliclyaccessible systemsagainsthackers,theCDOC offersservicesinthreesteps:First, duringtheVulnerabilityMonitoring DGCcollectsandanalysesall vulnerabilitiesinacompany'sIT infrastructuresandsoftwaresystems withthespecialsecuritytool, cyberscan.io®.Second,DGCadvises ITmanagersonwhichvulnerabilities theyshouldfixassoonaspossible,and whichpriorityshouldtheyassignto furthervulnerabilityreports.Finally,as partoftheSecurityIncidentResponse theexpertsatDGCreactpromptlyto cyber-attacksandadviseremotelyfrom itsCDOCinNorthernGermanyoronsiteatthecompanyifdesired.

PenetrationTests:

Penetrationtestsareusedbythe securityprofessionalsatDGCto mimiccyberattacksonthecompany's ITinfrastructure.Thisisthebestway todemonstratehowhackersbreakinto systemsinapracticalandrealistic manner Asaresult,itispossibletofix vulnerabilitiesbeforetheybecome seriousandstoptheworstcasefrom happening.Pentestingaidsin evaluatingacompany'scybersecurity andidentifyingpotentialpointsof attackbyservingasanendurancetest fortheITinfrastructure.Companies getfair,expertcriticismoftheir securityprocedures,whichisacrucial decision-makingtoolforongoing improvement.

SecurityAwarenessTraining:

Thebestdefenseagainstcyberattacksis humanintellect.WiththehelpofDGC's securityawarenesstrainingprograms, managerscanpreparestaffmembersfor evolvingnetworkrisksandturntheminto theorganization'shumanfirewall.Thenit mightbeusedformalware,phishing emails,ortargetedattacksonworkers whoconductremotework.Through interactivelearning,hands-ontraining exercises,andup-to-dateITsecurity knowledge,theSecurityAwareness Trainingcoursesdemonstratehow cybercriminalsbreachITsystemsand empowerstafftosecuretheIT infrastructure.

BlockchainSecurity:

Blockchaintechnologyisbeingused moreandmoreinsectorsincluding finance,pharmaceuticals,and transportationtosharedata,execute transactions,andhandlemoney.Thisis duetotheallegedsecurityofblockchain infrastructures.Eachdatarecordis decentrallystored,processed,and cryptographicallylinkedtoachainof datarecords.However,eventhese systemsarenotimperviousto cyberattacks,andtherearecertainpoints ofvulnerabilitywhereattackerscandoa greatdealofharm.TheservicesoftheIT securitytool,cyberscan.io®,havebeen developedbyDGCprofessionalsinthe InnovationLabtoassistbusinessesin enhancingtheirblockchainsecurity This enablesclientorganizationsto continuouslymonitortheirownnetwork nodesandgivesthemcrucialinformation aboutvulnerabilitiesintheirblockchain infrastructures.

ReliabilityCheck

DGCfollowsaveryrigidprocessof qualitycontrol.Internally,theirteams constantlytestthetoolstoensurethe consistencyoftheproductquality.The companyalsohasanexternalpartnerwho

regularlyteststhesystems,people,and services.DGCteammembersarein continuousinteractionwiththeirclients tobeabletoimmediatelyreacton potentialmalfunctionsoradditional requeststheymighthave.Withinthe company'sinnovationlab,itconstantly developsadditionalfeaturestothe softwaretoensurethatDGCalways stayaheadofnewdevelopmentsinthe market.

LeadershipStartsWithin

Strongleadershipistheprimarycause ofanorganization'sstability.Effective leadersarebelievedtobethecatalyst fororganizationalgrowthand advancementinanyorganization.They possesstherequisiteskillsetsto increasetheproductivityandefficiency ofmanybusinessoperations,which promotesthegrowthanddevelopment oforganizations.ThetwoDGCCOCEOs,AndreasPankowandDino Huber,areanillustrationofthisthought. Theyarethefirmfoundationforthe successofDGCandholdacatbird'sseat inthecybersecuritysector.

Withhiscredibleexperienceofmore thantwodecadesininternational financialservicecompaniesacross Europeandotherpartsoftheworld, Andreashasexpertiseinbusiness planning,developing,andbuilding strategicconcepts.Andreasbelievesin havingavisionthatacompanyshould standby Whenaskedabout entrepreneurship,hesays,“Bealeader, arolemodelandmotivatepeopleby livingthisrole.Developandexecutethe company'sstrategy.Determinethe goals,setstandards,andcreatea culture.”Andreas'smostimportant messagetobuddingentrepreneurs:“Do whatyoudowithpassion.Followyour dream.Believeinyourselfanddon't giveup.Gatherpeoplearoundyouthat shareyourvision,yourattitude,your empathy,andyourenthusiasm.”

DGC'sCo-CEO,DinoHuberbrings decadesofexperienceintheITsector, particularlyinthedefenseanddefense industry,wherehewasinternationally deployedforITandinfrastructure projects.Hewasalsoresponsiblefora well-knownITdefenseservice providerasManagingDirector.He takeschallengeshead-onandenables thebestpossiblesolutionsby connectingteamsandcustomerswith differentnationalitiesandpersonalities toachievetheultimategoal.Dino believesthatoneofthemostimportant componentsofbecomingan entrepreneurisputtingthecustomer first.Dinocredois:“Whenan entrepreneurhasagoodgraspofhis clients,financialexcellencefollows.”

TeamSpiritatDGC

DGCisnotonlycontinuously developingitsproductsandservicesin thefieldofcybersecurity,butchanging onaninternal,organizationallevelas well.“Forus,NewWork,New Mindset,andNewMethodsarenotjust currentbuzzwords,butthevalueswe livewitheveryday,”saysDGCCoCEOAndreasPankow.“Ourwork cultureischaracterizedbyflat hierarchiesbecauseouremployeescan ideallydeveloptheirdiversepotential. Thisbenefitsourmodularpartnership program,ourproductportfolio,and aboveall–thecybersecurityofour customers.”

BothAndreasandDinoareconvinced thatbigaccomplishmentscanonlybe achievedwithinateamandnotalone. Therefore,thecomprehensionofthe employeesisyetanothervaluethatis extremely importanttothe twoleaders.To promoteothers andhelpthem growwithin theirperimeterit iscrucialto showselfawarenessand selflessbehavior. Thelargestasset ofDGCisits workforce.The company continually makes investmentsin itsemployees, notonlyby providingthem withtechnical training,butalso byassisting theminthe processof growingas

people.Afterhavingwonthe “EmployerofChoiceAward”by FocusMagazinein2021,DGCwent aheadandestablishednumerous employee-centricinitiatives.They appointedafeelgoodmanager, increasedholidaysby33%,tripledthe employeepensionsplan,and introducedmobileworkregulations.

InnovationbyDiversityand Creativity

DGCisanextremelydiverse companyintheindustry.Both,Dino andAndreasarestrongbelieverin encouragingdiversitythroughlived empathytowardseachemployeeand showingpeopleloyaltyaswellas reliability.Byprovidingthemthetrust andconfidencetomaketheirown decisionsandtakeonresponsibilities, hesupportspeopleinreachingtheir fullpotential.Thismakesitpossible foreachandeverypersontodevelop andsharethoughts,visions,andideas. Thecompanydevotesalotofeffortto itsteamsandtakestheinternalthink tankquiteseriously.Andreasis convincedthattearingdownbarriers, reshapingproblemsfornew perspectives,andbringingpeople togethertodevelopsustainable solutionsaretherealsecrettoDGC's success.

Moreover,thecompanyfounder, MatthiasNehls,tookabreakfromall operationaldutiesatthebeginningof lastyeartoconcentrateoninnovation andthecreationofnewgoodsand services.Bytakingbothsteps,the companyensurestopushitself forwardandmaintainthebusinessas activeasithasbeeninrecentyears.

NewYorkCity!Justthename makeseyessparkle,dreams biggerandeverythingmuch merrier Withanoverwhelmingamount ofopportunities,toanartist,awriter,a banker,anengineer,younameitand NewYorkhassomethinginstorefor you!

Beforewediveintotheextravagant cultureofNewYork,letusfirst understand-

Whataresomegeographical featuresofNewYorkCity?

NewYorkCityislocatedononeofthe world'slargestnaturalharbors,which extendsintotheAtlanticOcean.It

What is the history of New York City?

17th Century New York

comprisesoffiveboroughs,eachof whichextendswitharespective countryofthestate.Thefiveboroughs are-

Ÿ BrooklynortheKingsCountry

Ÿ QueensortheQueensCountry

Ÿ ManhattanortheNewYork Country

Ÿ TheBronxorBronxCountryand

Ÿ StatenIslandortheRichmond Country

ThemetropolitanofNYCmakeupthe premiergatewayforanylegal immigrationtotheUnitedStates.The

vastmajorityofpeoplepouringinfrom overtheworldhavemadeNewYorka culturalcapital,withawhopping800 languagesspokeninthecity,akindof linguisticdiversitythat'shardtofind anywhereelse.

Thecityisahometomorethan3.2 millionresidentsbornoutsidethe UnitedStates.Asof2022,theNYC metropolitanareahadproducedan estimatedgrossmetropolitanproduct ofover$2.1trillion,toppingthelist worldwide.Withthisestimateinmind, thecityalsohousesthehighestnumber ofbillionairesandmillionairesofany cityintheworld.

The rst black slaves arrived, who played a major role in forming the colonies.

Giovanni da Verrazano discovered New York Harbor

Henry Hudson sailed up the Hudson River

The Dutch founded their rst permanent trading post

Peter Minuit bought Manhattan from the Native Americans.

A Wall was built to protect New Amsterdam, across Manhattan Island. The street next to it was call The Wall Street.

The English arrived in New York.

18th Century New York

Bythistime,NewYorkhadalmostdoubleditspopulation,andthemainindustryinthecitywasthatofmilling.

The New York Gazette, the rst newspaper began its publication.

1732

1725

The rst theatre in New York was opened

19th Century New York

1754

1784

Kings College (Now Columbia University) was founded. The Bank of New York was founded.

1789

1792

George Washington took his presidential oath at Federal Hall. Trading in stocks and shares took place in and around Wall Street.

1820

The rst line of New York Subway was opened.

1826

New York became the largest city in the USA with a population of 123,000. Washington Square Park was created.

New York University was founded.

1831

1845

New York City Police Force was founded.

Madison Square was opened.

1847

1851

The New York Times began publication.

1904

1886

First telephones were installed in NYC

The Statue of Liberty was dedicated by President Grover Cleveland

1878

1872

Frederick Law Olmsted and Calvert Vaux created Central Park.

Bloomingda le's was founded.

1858

1858

Macy's was opened

WhatisthestorybehindTheStatue ofLiberty?

“We will not forget that Liberty has here made her home; nor shall her chosen altar be neglected."

—PresidentGroverCleveland, acceptingtheStatueofLibertyon behalfoftheU.S.,October28th,1886

TheStatueofLibertystandstallinthe UpperNewYorkBay,representingthe universalsymboloffreedom.The StatueofLibertywasoriginallygifted

byFrancetotheUSAasanemblemof strengtheningfriendship,andalsoasa staunchsignoftheirmutualwishfor liberty

Overthemanyyears,ithasevolved intosomuchmore.Itisalsoregarded astheMotherofExiles,whostands strong,welcomingthemillionsof immigrants,asanepitomeand embodimentofempathy,hopeand opportunityforeveryonewhoisin searchofabetterlifeintheUSA.

RepresentingthespiritofAmerica itself,thestatueexcitesthedesirefor freedominpeopleallovertheworld.

Hereareafewinterestingfactsabout TheStatueofLibertyyoudon'twantto missouton-

Ÿ TheStatueisinspiredbyaRoman Goddess,Libertas-goddessofliberty.

Ÿ LadyLibertyoriginallywasbrownin color,beingmadeoutofpurecopper However,after1900itbeganto developagreenpatinaduetothe oxidation.

Ÿ TheStatueofLibertyusedtobea lighthouseandguidedshipsinNew York'sharbor

Ÿ LadyLibertyhasbeenstruck600 timesbyalightningbolt,butnoneof theboltshavecausedanykindof severedamagetoit.

Ÿ ThecrownofLadyLibertybears7 spikeseachrepresentingtheseven oceansandcontinentsoftheworld.

TheWallStreet-What'stheStory behindtheChargingBull?

TheChargingBullortheBigBullon theWallStreethastodaybecomethe universalsymboloftheAmerican stockmarketanditsbigbusiness.Itis alsooneofthemostvisitedand popularsightsinthecity.Touristspour infromaroundtheworldtoseethis bronzebeast.

TheChargingBullsculpturewas createdbyanItalian-Americanartist, ArturoDiModica.DiMonicacameto NYCinthe70s,andbeinginspiredby thecity'senergyheopenedastudioon

GrandStreetinthemoderndaySoHo.

DiMonicastartedworkingonthebull afterthestockmarketcrashof1987, wherehefeltheowedsomethingtothe Americansforsograciouslyaccepting himandsupportinghiscareerasa sculptor.

Hepaidawhoppingsumof$360,000 ofhisownmoneytobuildthe ChargingBull.WiththeChargingBull, hewantedtoinspirepeopletocarry throughhardtimesandcelebratethe consistencyandperseveranceofan Americanbusinessprofessional.He chosethebulltorepresenttherising marketandathrivingeconomy,which everybodywasfightingforafterthe bigcrash.

WhatistheBestTimetoVisitthe Bull?

Unliketheothermonumentsofthecity, forexampletheStatueofLiberty, ChargingBulldoesnothaveanytickets andhasano-costadmission.TheBull standsinthemiddleofthestreet,soyou canveryeasilyvisititanytimeofthe day

Bymid-day,youcanfinddozensof peoplelinedupinfrontforasnap.So,if youwanttogazeattheBullwithout anyonepesteringtomovealong,you willhavetoshowupearlyinthe morning.

ATraveler'sTip-

Wintercanbeagoodtimetovisitthe Bull.Owingtothesnowy,chillydays youcanfindfewerpeoplearound.And ifyouarelucky,youcanalsofindthe Bullcoveredinablanketofsnow!

AlwaysToppingtheLists-

HereiswhyNewYorkCityisalways onthe'TopCitiestoLiveIn'listsIt'sDiversity

NewYorkisregardedasoneofthemost diversecitiesintheworld.Thecityis alsosometimesreferredtoasThe MeltingPotbecauseofthenumberof immigrantsmovingherefromaround theworld.

Itsdiversityiseasilyreflectedinits food,art,music,cultureandthe neighborhoods.

HereisafunthingtodoinNYC-

YoucanvisittheTenementMuseumand exploreNYC'simmigrationhistory.You willbeabletovisitthe19thcentury tenementbuildingandlistentothe storiesoffamiliesthatlivedthere.

TheDeliciousFood

Youask'WhyisNewYorksofamous?'

Theanswerisincompletewithoutatour tothelocalculinaryculture.

NYSisafoodie'sparadise,mostly becauseofitsgloballyinspiredcuisine andalsoaheavyinfluencebymany culturesofthecity.

WonderingwhatfoodNYCisfamous for?SomeofNewYork'smostfamous foodsincludetheclassicslikethatof NewYorkbagels,NewYorkpizza,and theNewYorkcheesecake.

Becauseofitsmulticulturalnature,it alsohousesauthenticcuisinesacross theglobe.Tonameasingleplacetotry amazingdisheswouldbehard,butyou canvisittheQueensNightMarketin Queens.Inthisopen-airweekend market,youcantryfoodfrommore than100localvendors.

Smorgasburgisanotherweekend marketgenerallyfoundinBrooklyn, Manhattanandafewotherplaces.If youareinthemoodtocruisearound, enjoybeautifulsceneryoftheNew YorkCity,whileenjoyingPhilly cheesesteaks,Chinesebaobuns, Filipinostreetfood,Indonesianrice bowlsandsomuchmore,The Williamsburglocationwouldsuityou thebest.

NewYorkisalsofamousforsomeof thebestandthemostuniquerestaurants intheworld.LikeCaféSerai,where youcantastetheReubenMomos,the traditionalTibetandumplingswitha NewYorktwisttotopitoff.

Therealsoareanumberoffoodtoursin NYCwhereyoucanbeanaudienceto thestoriesofdifferentneighborhoods throughfood.Someoftheminclude-

Ÿ NYCGreenwichVillageItalian FoodTour

Ÿ NewYorkCityLowerEastSide Culture&FoodTastingsTour

Ÿ Chinatown&LittleItalyFoodFest

TheMuseumsofNewYork

NewYorkhostssomeamazingand world-classmuseumsandmanyof themhaveafreeentry.

Ÿ MetropolitanMuseumofArt

Ÿ AmericanMuseumofNatural History

Ÿ MuseumofModernArt

Ÿ WhitneyMuseumofAmerican Artand

Ÿ GuggenheimMuseum

Thesemuseumshavethemost impressiveandawesomecollections ofartandotherhistoricalartifacts.

Broadway-ACelebrationofArt

OneofthemainreasonswhyNew Yorkissofamousistheincredible showsonBroadway!

NewYork,withtheculturallyrich anddiversevisualandperforming artsscene,isthemostcelebrated destinationsfortheatreglobally. Broadway'sstageshaveheld countlessplaysandmusicalsand someofthebestperformershave gracedthestage.

Here'satipifyoulovetoursdearlyYoucanbookaBroadwayTheaters &TimesSquarewithaTheater Professionalexcursionanddivedeep intothehistoryandcultureof Broadway.

TheExtravagantHolidays

Therearejustafewothercitiesin theUnitedStatesthatgoalloutto celebratetheholidaysasNewYork.

ThanksgivinginNewYorkCityisa bigfestival.Macy'sThanksgiving DayParadeservesasanunofficial starttotheholidayseason,andthe tinkerlightscomeoutdecoratingthe

citywithwidesmilesandahappy spirit.

Andthencomesthebiggestfestivalof thecity-Christmas.Wehaveall watchedHomeAlone-LostinNew Yorkamilliontimesduringthe holidays,andhavebeenmesmerizedby thebeautyofthecity.Itissomething yousimplycan'tmiss.Thebeautiful windowdisplays,eventsinthecity, decorations,everylittlethingtakesthe atmospheretoanotherlevel.Watchthe cityturnintoatruewinterwonderland aroundChristmas.

Architecture

Amoderncitywithbusybrokersand aspiringstudents,youwouldthinkitis hardtofindtimetositandappreciatea beautifulbuilding.Buttheglass skyscrapers,silhouettesofsomeofthe mosticonicbuildingsliketheEmpire StateBuildingandtheChrysler BuildingmakeforNewYork's impressiveandstrikingskyline.

Ifyouwanttogetmoreknowledge aboutthecity'sarchitecture,youcan considerthefollowingtours-

Ÿ NewYorkCityarchitecturetour

Ÿ NewYorkDowntownArchitecture audiotour

Ÿ FlatironFood,Architecture& HistoryTour

Youcanalsolookoutforthe ManhattanArchitectureYachtCruise. Onthisspecialtouryoucansipon wineandbeersittingina1920s-style yachtandlistentothenarrationfrom theAmericanInstituteofArchitects (AIA).Thisisoneofthebestandmost soughtafterManhattanskylinetours available.

VibrantCulture

NewYorkishometoincredible culturalinstitutions,hasmesmerizing

artmuseumsandthefamous BroadwayTheater.Butitslegacyofa vibrantculturegoesevenfurther

NYCisalsofamousforahappening musicscene.Fromthefunkyuptown jazzclubstothepopulardowntown punkmusichistory,NewYorkhas beenknowntobeamusichub.

Addingtothat,thecityisalsooneof thefashioncapitalsoftheworld,with itsfashionrootsdatingbacktothe 19thcentury Today,thefashionscene ofNewYorkhasevolved,wherethe cityisahosttotopannualFashion

Weeks,andalsoholdssomeof themostfamousfashiondesigner andretailerheadquartersthan anyotherUScity

Thecity'shardandfastlifestyle andthebittersweetnaturehas beenaninspirationforcountless books,movies,anditisalso amongthemostfilmedcitiesin theworld.

CREATING A SAFER CYBERSPACE COMMUNITY

Cybersecurityisabasicyetimportantanduseful processtoprotectconfidentialdata.Toavoidand protectcompanies'confidentialdatacybersecurity isdeveloped.Cybersecurityconsistsofindustrystandard ofconfidentiality,integrity,andavailabilityorCIA.Privacy meansdatabeaccessedonlybyauthorities;integritymeans thedatamaybechangedoraddedthroughtheauthority wheneverneeded;availabilitymeansdata,systemsand functionsmustbeavailableondemandaccordingto authorisedparameters.

Hereissuchacompanylookingforwardtoprovidesafer cyberspaceandtouniteacybercommunitythroughthe workandservices.

InthisinterviewwithRabiulIslam,CEO&Managing DirectorofTechForing,weshallknowmoreaboutthe company'sgrowthandjourneythroughthehurdlesand challenges.

TheCompany

1.Tellusaboutthecompany.

TechForingisapremierteamofcertifiedcybersecurity

professionals.Westartedin2014withonlyonegoal:to providesafercyberspaceforeveryone.Andsincethen,we havebeendeliveringbest-in-classcybersecuritymonitoring andmanagementsolutionstocorporations,government agencies,andindividuals.

Sinceourconception,wehaveservedsecuritysolutionsto almost7000clientsacross90+countries.

2.Whatweretheinitialchallengesyoufaced?

Usually,peoplegetskepticalaboutnewandunfamiliar organizations.They'remorewillingtorelyonwell-known andreputableorganizationstoresolvetheirproblems.We hadtoovercomethatskepticismwithtransparencyand communication.Wewerealwaysreachabletoourclients andreadytoansweranyquestionstheymayhave.We providedexcellentcustomerserviceconstantlyandalways askedforfeedbackthatweusedtoimproveourservices. Thesehelpedusinbuildingtrustwithourclientsand increaseourreputation.

Theotherchallengewefacedwasfindingtalentstobackup ouroperations.Again,beinganeworganizationmadeit difficultforus.Manyapplicantswerewillingtoworkinthe

Rabiul Islam CEO & Managing Director

cybersecurityfield.However,findingfittingcandidateswas challengingtosaytheleast.Evenifwefoundtheright personforthejob,wehadtoshowthemwehadsomething uniquetooffer-forthemtojoinourteam.Weovercame thesechallengeswithclearcommunication,focusingonthe careergrowthofthetalentandbuildinganexcellent culture.Wewereclearaboutourcompany'smissionand vision;gaveapplicantsagoodhiringexperience,and providedthemwithagreatenvironmenttoworkin.

3.Whichwasthatpointthattriggeredthegrowthofthe company?

Ourcompany'sgrowthcamefromresearch,analysis,and understandingofourcustomer'spainpoints.Cybersecurity servicescanbelengthy,complicated,andexpensivein general.Wecreatedourservicesinawaythatfocusedon alleviatingthoseissues.

Wenoticedthatbusinessesandindividualswerenotgetting thenecessaryhelptheyneededduringacyberattackfast enough,whichmeanttheylostthecrucialtimetheyneeded tomitigatethedamage.Weaimedtosolvethatwithour

quickincidentresponseandintroducedserviceslikeDigital ForensicInvestigation,CryptoscamInvestigation, RansomwareMitigation,OnlineBlackmailInvestigation, HackRecovery,etc.

4.Howhavethecompanygraphschangedsincethe foundation?Canyoushareafewstatistics?(Youcan sharethecharts/graphshere).

Wehaveseenmassivegrowthsincethefoundationofour company.Since2014,wehaveopenedregionalofficesin Michigan(USA),Istanbul(Turkey),London(UK),Toronto -Ontario(Canada),andDelhi(India).Currently, TechForingemploys300+experiencedin-house cybersecurityexpertsdistributedacrossfourcontinents.We haveprovidedourservicesto1250+businesses,and7000+ individualclientsfromover90countries.

5.Whatisthereasonbehindyourcompany'slongstandingsuccess?

Dedicationandconsistency Wehaveremainedtruetoour corevaluesandbeliefsthroughouttheyears.Wehave

createdacultureoftrustandrespectthatallowsustobuild relationshipslastingforyears.Weprovideaunique customerexperiencededicatedlyfromthestarttotheendof aproject.Bymaintainingconsistency,wehavealsobeen abletomaintainourcompetitiveadvantageoverour competitors.

Ourfocusonstayingtruetoourcorevaluesandbeliefs enablesustocontinuedeliveringqualityservicesthatour customerscandependon.Allofithashelpedusprovide ourservicesforsolongsuccessfully

TheProductsandServices

1.Whataretheproductsandservicesthatyour companyspecializesin?

TechForingspecializesinRiskAssessment,Incident Response,SecurityCompliance,andSMBSolutions.We providecybersecurityservicestobothbusinessesand individuals.

Asanexample,businessesareconstantlyatriskoffalling victimtocyber-attacks.OurRiskAssessmentservices,such asVulnerabilityAssessmentandPenetrationTestingcan helpcompaniestoidentifyandpatchtheirsecurity infrastructure'sweaknesses.

OurIncidentResponseServiceshelpbusinessestodeal withcyber-attackssuchashackevents,ransomwareattacks, databreaches,etc.

3.Howdoyoumakesureyourservicesarereliable?

Ourteammembersarecertifiedbysomeofthemost reputableorganizationssuchasC|EH,CISA,CISSP, Security+,CCE,ACE,AME,GIAC,EnCE,GSA,CMFF, andmanymore.Withover8yearsofexperienceindigital services,weareconfidentthatourinformationtechnology solutionsareprovenandrepeatable.Weuseadatasecurity approachthatsynergisticallyintegratespeople,processes, andplatforms.

Also,westronglyemphasizeourclients'requirements, employingstreamlinedmethodologies,andensuringwe're providingareliableservice.

4.Howdoyouhelpcompaniesincreasebusiness scalabilityandsustainability?

TechForinghelpscompaniestoprotecttheirdatafrom

cyberattacks,ensuringtheirvaluableinformationissafe fromharm.Wealsohelpcompaniesbyensuringthattheir systemsarereliableandfunctioningproperly,minimizing theriskofdowntimeandotherproblemsaffectingtheir businessoperations.

Wealsoprovideseamlessintegrationwithnodisruptionto abusiness'sworkflow.Thisway,wehelpcompanies increasebusinessscalabilityandsustainability.

5.Howdoyoudecidetotakethecompanyastepfurther intermsofyourproducts/services?

AtTechForing,wearepassionateaboutcybersecurity.Our journeystartedwiththegoalofprovidingsafercyberspace foreveryone,andweareconstantlyworkingtowardthat goal.

Wemakenewdecisionsbasedonpureresearch, implementationfeasibility,andprototypetesting;making surethechangeswemakebenefitourclients.

Leadership

Whatmakesyourteamunique?

Ourteamconsistsofpeoplefromdifferentbackgroundsand variousexperiencelevels,yetallofthemarefocusedand involvedwhilehavinggreatcommunicationskills.They alsopossessagoodunderstandingoftheoutsideworldand businessknowledge,helpingthemtodealwithclientsmore effectively.

EVERYONE ON PLANET TO ACHIEVE MORE

Formorethanadecade,

Microsofthasbeenthemarket leaderinoperatingsystems.It wasestablishedbyBillGatesandPaul AlleninAlbuquerque,NewMexico,in 1975,46yearsago,andiscurrently flourishingallovertheworld.Inthe 2020Fortune500listofthemost significantUScompanies,Microsoft cameinatnumber21.Itisvaluedas thethird-highestglobalbrand.The businessisadigitaloperatingsystems leader

OnApril4,1975,BillGatesandPaul AllenestablishedMicrosoftinorderto createandmarketBASICinterpreters fortheAltair8800.Inthemiddleofthe 1980s,MS-DOSandthenWindows propelledittothetopofthemarketfor personalcomputeroperatingsystems. Threepeoplebecamebillionaires thankstoMicrosoft's1986initialpublic offering(IPO)andsubsequentincrease inshareprice,whileanestimated

12,000Microsoftemployeesbecame millionaires.Sincethe1990s,ithas movedfromtheoperatingsystem industryandacquiredanumberof businesses.Theirgreatestacquisition wasLinkedInfor$26.2billionin December2016,whichwasfollowed bySkypeTechnologiesfor$8.5billion inMay2011.

In2018,Microsoftrecaptureditstitleas themostvaluablepubliclytraded businessintheworldafterbeing dethronedbyApplein2010.After AppleandAmazon,Microsoftbecame thethirdAmericanpublicfirmtohavea marketcapof$1trillionormorewhen itdidsoinApril2019.Microsoftwill havethefourth-highestworldwide brandvaluationasof2022.

JourneyofMicrosoft-

Microsoftisadailyandregularword usedineverycorporatesector The

globalproductisownedbyMicrosoft CorporationbasedinAmericaisa multinationaltechnologycorporation. Theassociatedservicesheadquarters aresituatedatMicrosoftRedmond campusinRedmond,Washington, UnitedStates.Thebestproductsof MicrosoftaretheWindowsseriesof operatingsystems,themicrosoft officesuiteandinternetexplorer,etc. TheXboxvideogamingconsolesand theMicrosoftSurfacerangeof touchscreenpersonalPCsareitstwo mainhardwareofferings.Microsoft wastheworld'slargestsoftware companybyrevenueasof2019;it wasplacedNo.21intheFortune500 rankingsofthelargestAmerican firmsbytotalrevenuein2020.Along withAlphabet,Amazon,Apple,and Meta,itisoneoftheBigFive Americantechnologicalfirms.The journeyofMicrosoftkickstartedwith abasicsetup.

The current global venture was founded by Bill Gates and Paul Allen on 4th April 1975 with the main motive to produce and sell BASIC interpreters for the Altair 8800.

As a result of an arrangement the company made with ASCII Magazine in Japan in August 1977, ASCII Microsoft opened its rst overseas ofce.

In the middle of the 1980s, MS-DOS and then Windows propelled it to the top of the market for personal computer operating systems.

Since the 1990s, it has moved from the operating system industry and acquired a number of businesses.

Microsoft started to reevaluate its products and broaden its product line into computer networking and the World Wide Web after Bill Gates' internal "Internet Tidal Wave letter" on May 26, 1995.

Microsoft released Windows XP on October 25, 2001, combining the NT codebase with the mainstream OS line. Later that year, the company introduced the Xbox, breaking into the Sony and Nintendodominated market for video game consoles.

Microsoft, which was becoming more active in the hardware market after the launching of Xbox, introduced the Zune line of digital media players in 2006 as the replacement to its earlier software platform Portable Media Center.

The Windows Vista released in 2007 featured the security and redesigned user interface dubbed Aero, following with the release of MS Ofce 2007 with the feature of Ribbon user interface.

Throughout the 2011-12 Microsoft restructured its identity with focusing on logo, products, services, etc.

Microsoft released a x for Windows 10 in January 2018 to address CPU issues brought on by Intel's Meltdown security aw. The patch caused problems with the virtual machines running on Microsoft Azure that use Intel's CPU architecture.

On June 24, 2021, Microsoft announced Windows 11.

ThegrowthofMicrosoftandits productsandservicesiswitnessed bythewholeworld.Inaninterview withMr.BillGatesmentionedthe growthofMicrosoftcreditingitto theirteam.

ThesurveyofMicrosoft's StatisticalStudies-

Microsoftbeingaglobalventure todayhasnoneedofany recognitionstrategyormarketing strategy Thecorporationbeingan InformationandTechnologybased corporationworksmostlyonits productsandservicesrelatedto databasesandsoftwares.The4Ps fromthemarketingmixworkson pointformicrosoft.The4Ps includesProduct,Price,Place, Promotion.

ProductMix

Aproductissomethingthatsatisfiesthe needsanddesiresoftheconsumer, whereasaproductmixisthevarietyof thatproduct.Microsoftisaretailerof bothhardwareandsoftware.Computers, laptops,tablets,Xbox,andphonesare amongtheirhardwaregoods.Microsoft OfficeandWindowsOSareamongtheir softwareproducts.Microsofthasabroad rangeofproducts.Itisprimarily renownedforits

Ÿ Devices

Ÿ Softwares

Ÿ Apps

Ÿ Games

Ÿ Entertainment

PriceMix

Pricemixisthemethodusedto determineaproduct'spriceasopposedto price,whichreferstothemonetaryvalue ofaproduct.Microsoftfrequently employstheBuyOnlyWhatYouUse, Freemium,andMarket-orientedpricing strategies.

Ÿ FreemiumPricing

Ÿ Productline

Ÿ PenetrationPricing

Ÿ PriceSkimming

PlaceMix

UnderPriceMix,Microsoftprovides thefollowingservicestoitsclients:

Ÿ Customerscaneasilyselect productsandservicesfrom Microsoft'sofficialwebsitebased ontheirneeds.

Ÿ Microsoftoffersretaillocationsall overtheworldwherecustomers mayusetheguidanceoftechnical advisorstomakesmarterdecisions.

Ÿ Additionally,Microsofthas approveddealersanddistributors. Microsoft'sstrategicallysound locationmixmakesitsproducts readilyavailabletocustomers worldwide.Nowlet'stalkabout Microsoft'spromotionalstrategyto discoverhowitkeepsitspositionat thetop.

PromotionalMix

Withtheaidofitspowerfulbrand image,Microsoft'spromotionalstrategy preciselyaddressesitstargetmarket.It advertisesitsproductsonanumberof

Twitter,Google,Instagram,etc. Microsoftemploysanumberof differentpromotionalstrategies, includingadvertising,directmarketing, andsalespromotion.Itreachesits intendedaudiencethroughastrategic channel.Microsoft'svarietyof promotionsincludes-

Ÿ Advertising

Ÿ SalesPromotion

Ÿ DirectMarketing

Ÿ PersonalSelling

Ÿ PublicRelations

EffectofCOVID19onTheglobal enterprise-

Evenbeforethepandemic,scientists havelongponderedtheimplicationsof aworldinwhichreportingforworkno longermeantreportingforwork.Ifwe hadtheabilitytodisconnectfrom actuallocationsthankstocontemporary technology,howmightour employment,offices,andworkdays change?Whatwouldbethegenuine advantages?Whatwouldtheobstacles be?COVID-19thenstruck.Everything changedandbecameunpredictable fromabusinessstandpoint,butfroma researcher'spointofview,itoffereda hugeopportunity.Thiswastheperfect opportunityforsocialscientiststo

ofanentirelydigitalworkforce.

EarlyinMarch,justadayaftertheorder wasissuedforallemployeesat Microsoft'sRedmond,Washington headquarterstostayathome,scientistsat thecompanystartedthinkingaboutthe researchpossibilities.Thechiefscientist forMicrosoft'sExperiencesandDevices, JaimeTeevan,anddirectorofapplied scienceBrentHechtmetonlinewitha dozenothercolleaguestodiscusswhat hadjustoccurred,whatwasaboutto occur,andwhatitallmaysignify.Hecht assertsthatoneofMicrosoft'sadvantages isthestaffmembers'intensecuriosity.

Ofcourse,thebalancebetweenbenefits andlosseswasfarfromclear-cut.A significantminusforsomewasabonus forothers.Workingfromhomeandbeing freeofofficeinterruptionshadbeena blessingforsomepositions,butithad beendifficultformanagersand employeesinmorecollaborativefieldsto recreatethecreativefrenzyof brainstormingsessions.Nearlyevery benefit hasaconcomitantdrawback. However,acloserlookatthedatasofar offershelpfulinsightsthatmightnotonly guideusthroughthedifficultiesweare currentlyfacingbutalsoinfluencehow wemightthinkaboutmakingthings betteroncewearepermittedtoreturnto ourworkplaces.

ConclusionofTheCaseStudy-

Insummary,Microsoftisthemarket leaderbecauseofitsdominantworldwide presenceandleadership.Their welcoming“perfectcoffeeshop atmosphere”shouldbealong-term competitiveadvantage.Thecompany's retailoutletsandon-sitecollaborations haveearnedhigherresponserates, puttingtheminfrontofthepackinthe maturebusiness.Asaresultofitsallencompassingmarketingapproach, Microsoft enjoysastrongglobalmarket

About Microso

Microsoft is among the most well-known brand brands in business. However, company cofounder Paul Allen originally gave the business the moniker Microsoft, which was a mix of the phrases ``microcomputer" and "software."

3.

Gates planned to rename the original Windows operating system to "Interface Manager" when it was still being developed. The moniker was initially used exclusively internally, with intentions to continue using it when the OS was eventually made available to the general public.

1. 2. 3.

Over the years, Microsoft has used a number of distinctive logos, all of which are instantly identiable. However, the original Microsoft logo was created in less than a day by co-founders Bill Gates and Paul Allen.

4.

One of the company's most well-known software offerings is Microsoft Ofce, which includes favorites like Microsoft Word, Excel, and PowerPoint. Despite the obvious connection to Microsoft, some people would be surprised to learn that Microsoft Ofce rst appeared on the Mac before moving to Windows.

While the typical Microsoft employee may come to mind as a serious coder, they prefer the seriously adorable moniker "Softie." The average softie is a male American resident who works for a company with more than 180,000 people worldwide.

AaDya S E C U R I T Y

TRANSFORMING GENERATION INTO SMART AI

Technologyhasdevelopedand evolvedoverthelastfew decades.Asaneffectof evolution,manychangesoccurredin thetechnologysector.Forexample, E.g.,computerswereinventedin1822 andwerebuiltin1991. Themainuse ofcomputerswastostoredataaswell astomakeworkmoreeffectiveinless time.Storingconfidentialdatawas madeeasywithinventions.Theuseof suchinventionswasmainlydoneby thegovernment.sectorandinmany multinationalcompanies.Aswellas datastoring,inthelastfewyears, socialmediaspreadvigorouslyinthe commonsector Yettherecomes anothersideofthisboon.Hacking, cybercrimes,andcyber-attacksnow-a -dayshavebecomemorefrequent.As anoptionforthiscrimecybersecurity isdiscoveredforsuchcrimes.Cyber securityisabasicyetimportantand usefulprocesstoprotectconfidential data.Toavoidandprotectcompanies' confidentialdatacybersecuritywas developed.Cybersecurityprofessionals

arerecruitedineverycompanyto protectimportantdataandtoenhance customers'trustandconfidence. Cybersecurityconsistsoftheindustry standardsofconfidentiality,integrity, andavailability.

Hereissuchacompanylooking forwardtoprovidesafercyberspace andtouniteacybercommunity throughtheworkandservices.

InthisinterviewwithRaffaele Mautone,CEO&Managing DirectorofAaDyaSecurity,weshall knowmoreaboutthecompany's growthandjourneythroughthe hurdlesandchallenges.

TheCompany-

●Tellusaboutthecompany.

AaDyaSecuritycombinestheexpertise ofacompletecybersecurityteamwith thelatestAIandmachinelearning technologywithinitsall-in-oneAIpoweredsecurityplatformJudy With itsAIandmachinelearning

capabilities,theplatformcontinuously learnsanddefendsSMBsagainsteverevolvingcyberthreats.

●Whatweretheinitialchallenges youfaced?

Navigatingaglobalpandemicwhen thecompanywasonlyayearold definitelywasourbiggestchallenge. Therecessionhasalsobeen challengingformostsmallbusinesses, therefore,impactingtheirabilityto purchaseourservices

Designedwithsmallbusinessesin mind,thisproactiveAIapproach manages,monitors,protectsand informs.Itfindsandmitigatesissues quicklythroughmachinelearningand securityautomation.

●Whichwasthatpointthat triggeredthegrowthofthe company?

Recently,therehasbeenanuptickin thenumberofRansomwareattacks, howeverPhishing,Malwareand

Raffaele Mautone CEO & Managing Director

CredentialStealingalongwith Ransomwarecontinuetobethebiggest threatstoanyorganization. Additionally,businessesarestruggling withthefundamentalsofsecurity hygiene-VulnerabilityManagement, Credential&Privilege Management,Multi-Factor AuthenticationandDefined(and Tested)IncidentResponsePlans.As

theoldadagegoesasmuchasthings changetheystaythesame.

●Whatisthereasonbehindyour company'slong-standingsuccess?

Cybersecurityremainsattheforefront ofmanyleaders'mindsastheneed increasestoprotecttheircompanies. However,manysmallbusinessesdo notownsecuritysoftwarebecauseof

prioritization,cost,internalknowledge, specificexpertise,dedicatedsecurity staff,etc.Fortoolong,smalland midsizebusinesseshavebeen overlookedinfavourofservingthe enterprise.Theyarelefttotrytobuild astrongsecuritystackwithpoint productsthatareoftentooexpensive, andtoocomplicatedforsmallteamsto manage.And,whiletheyhavethe

technicalexpertisetomanagethese solutions,theserviceprovidersthat supportthesebusinesseshavetopass alongthecoststotheircustomers.The endresultisthebusinessmakesthe decisiontooperatewithless protectionwhichputstheirbusiness andthecustomerstheyserve,atrisk.

TheProductsandServices-

●Whataretheproductsand servicesthatyourcompany specializesin?

PoweredbyJudy,ourinnovativeAI andmachinelearning,AaDya's productissimple,affordableand provides24/7cybersecurityprotection andforSMBswholackthetime, expertiseandcapitaltosuccessfully implementthesesolutions.

●Howimportantiscybersecurity, consideringthechanging landscape?

Cyberthreatsforsmallandmid-sized businessesarereallythesameasthey areforlargerenterprises,the differencesbeingthesizeand complexityoftheattacksurfaceand littletonodedicatedsecurity resources.

●Howdoyoumakesureyour servicesarereliable?

AaDyaprovidescustomerswitha flexible,comprehensivesolutionwith multiplecloud-basedofferings.We arenotapointproductandpride ourselvesonofferingaunified approachtowhatsmallbusinesses need.OurArtificialIntelligenceand machinelearningdifferentiateusfrom ourcompetition.DesignedwithSmall Businessesinmind,thisproactiveAI approachmanages,monitors,protects andinforms.Itfindsandmitigates issuesquicklythroughmachine learningandsecurityautomation.

●Howdoyouhelpcompanies increasebusinessscalabilityand sustainability?

Webelievethesizeofyourcompany (oryourbudget)shouldn'tlimityour abilitytocombatcyberthreats.That's whywe'vedevelopedanall-in-one softwaresolutiontoprovidesmart, simple,affordableandeffective cybersecurityprotection.

●Howdoyoudecidetotakethe companyastepfurtherintermsof yourproducts/services?

Judymakescybersecurityeffortless andefficientbyprotectingyourvirtual environmentwithacomprehensive suiteofsecurityfeaturesyouwon'tfind anywhereelse.

DNSfiltering Ÿ

Ÿ

PasswordManagement

SingleSignOn Ÿ

EndpointDetection& Ÿ

Response

ThreatDetection& Ÿ AutomatedRemediation

Ÿ

OngoingCybersecurityTraining

FireEye,McAfeeandDell.Hehas beenfortunateenoughtoservethese companiesinavarietyofrolesof increasingresponsibility.Hisstrategic thinkingandeffectiveleadershiphave beeninstrumentalandparamountinhis careerasanIT,salesandoperations professional.InMarchof2019,this extensiveexperienceintheITand securityindustriesinspiredhimto launchAaDyaSecuritywithamission toprovidesmart,simple,effectiveand affordablecybersecuritysolutionsfor thesmallandmediumbusiness customer

●Whatmakesyourteamunique? Ourteamhasabreadthof cybersecurityexperienceandhave beenfortunateenoughtoworkfor someofthetopcybersecurityand technologycompaniesintheworld.

●Whatwouldbeyouradvicetothe buddingentrepreneurs?

Ÿ

ComplianceMapping

Leadership-

●Canyoupleasebriefusaboutyour professionalexperience?

Mr.Mautonehashadtheopportunity toworkforseveraltechnologyand cybersecuritycompaniessuchasDuo,

Romewasn'tbuiltinadayandneither isacompany.Buildingacompanyisa messyprocess,thereissomuchtodo andyouareneverreallycaughtup.Set highexpectationsandachievethem. Don'tfollowthesamepatterns,if somethingisn'tworking,useanother approach.Expecttohear "NO"amilliontimes,Be preparedtohearhowotherswoulddo whatyouaredoing...differently.They willwanttochangeyourapproach, don'tletthem.Focusoncreatingnew opportunitiesandworld-classsolutions foryourcustomers.

2023’S

Introduction:SuccessfulSoftware

Development

Thesoftwaredevelopmentindustryisa dynamicandever-evolvingfieldthat requirescompaniestobeontopofthe latesttrendsandadvancementsto remaincompetitive.Withnew technologiesandinnovationsemerging onaregularbasis,itcanbechallenging forcompaniestokeepup.However, it’sessentialforcompaniestostay informedandadapttochangesinorder tosucceed.Inthisarticle,we’lldive intothetopstrategiesforsuccessful softwaredevelopmentin2023. We’llexplorethelatesttrends,best practices,andcutting-edge technologiesthatcompaniesshould embracetostayaheadofthecurve. Whetheryou’reaseasonedsoftware developerorjuststartingout,this articlewillprovidevaluableinsights andguidanceforhowtosucceedinthe fast-pacedworldofsoftware development.

So,buckleupandgetreadytodiscover thetopstrategiesforsuccessful softwaredevelopmentin2023:

1.EmbraceAgileMethodologies

Agilemethodologieshavebeena game-changerinthesoftware developmentindustry,andthey’rehere tostay Agileapproaches,suchas ScrumandKanban,allowteamsto quicklyrespondtochangesanddeliver high-qualitysoftware.

2.FocusonUserExperience(UX)

Userexperience(UX)shouldbeatthe forefrontofallsoftwaredevelopment projects.Companiesmustprioritize theirusers’needsanddesignsoftware thatmeetstheirexpectations.Investing inUXresearchandtestingcanleadto betterengagementandhighercustomer satisfaction.

3.UtilizeCloudComputing

Cloudcomputinghasrevolutionized thewaysoftwareisdevelopedand deployed.Byleveragingcloud services,companiescanreducecosts, increasescalability,andimprove security.FromAWStoMicrosoft Azure,thereareplentyofcloud servicestochoosefrom.

4.EmpowerYourTeamswith Automation

Automationistransformingthe softwaredevelopmentindustry,and companiesmustembraceit. Automatingroutinetasksfreesup teamstofocusonhigher-valuework andhelpstoreducetheriskoferrors. ToolslikeJenkinsandGitHubActions aregreatoptionstoconsider

5.CollaboratewithRemoteTeams

WiththeCOVID-19pandemic,remote workhasbecomethenormformany teams.Toremaincompetitive, companiesmustdevelopstrategiesfor effectiveremotecollaboration.Tools likeSlackandMicrosoftTeamshave madeiteasierforremoteteamsto communicateandworktogether

6.InvestinCybersecurity

Cybersecurityisagrowingconcernfor companies,andsoftwaredevelopment teamsmustprioritizeit.Fromsecure codingpracticestoregularsecurity audits,therearemanywaystoreduce theriskofcyberattacks.

7.TurntoBespokeSoftwareLondon forCustomSolutions

Forcompaniesthatrequirespecialized softwaresolutions,bespokesoftware Londonproviderscandelivercustom softwarethatmeetstheiruniqueneeds. Bypartneringwithatrustedprovider, companiescanachievetheirgoalsand achieveacompetitiveedge.

Conclusion:

Softwaredevelopmentisarapidly evolvingfield,andcompaniesmust keepupwiththelatesttrendsand advancementstoremaincompetitive. Byembracingagilemethodologies, focusingonUX,leveragingcloud computing,automatingtasks, collaboratingwithremoteteams, investingincybersecurity,andturning tobespokesoftwareLondonproviders, companiescanachievesuccessin2023 andbeyond.