The Best Digital & Business Solutions providers in 2022

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W W W . T H E E N T E R P R I S E W O R L D . C O M | A M E R I C A S E D I T I O N | A U G U S T 2 0 2 2 Building Brands with Reliable and Transformative Solutions Solutions providers in 2022 The Best Digital & Business
Ivan Ku, CEO

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S.
& CEO Where Cyber meets Security CYBER SECURITY The Most RECOMMENDED Solution Providers
Chandra
Pandey Founder

F r o m E d i t o r ’ s D e s k

Thedigitalagehasbroughtaboutamassiveshiftinthewaybusinessesoperate,withcompaniesofall sizesandindustriesincreasinglyrelyingondigitalandbusinesssolutionsplatforms.Theseplatforms providebusinesseswithaccesstoarangeoftoolsandtechnologiesthatenablethemtostreamline theiroperations,automateprocesses,andenhancetheircustomerexperience.

Withtheriseofe-commerceanddigitalmarketing,businessesneedtostayaheadofthecurvebyleveraging theseplatformstoimprovetheirefficiency,reducecosts,andincreasetheirrevenue.Assuch,theimportance ofdigitalandbusinesssolutionsplatformsisonlysettoincreaseinthecomingyears.

FeaturingforTheEnterpriseWorld’sthisissuearethestoriesofsuchcompaniesmakinganimpact. Forthecoverreadabout-

Ledgitstartedoffasablockchainsolutionscompanyfocusingonprovenanceinthesupplychain.Tobeable totrackandtracetheflowofthesupplychainbacktoitsorigintoverifytheauthenticitywasthemainfocus.

Astheymovedfurtherintotheblockchainindustry,thereweremanycompaniesfacingdifficultiesinthe digitalpresence.Ledgitcameupwithasolution,onewhichrestructuredwiththemissionofbringing“Digital Transformation”solutionstoSMEsandstart-upsthroughouttheASEANRegion.BymakingDigital Transformationeasilyimplementedandavailabletoallenterprises.

“We also carried the vision to connect and establish a hub of strategic alliances from all over the globe to provide a wider range of expert solutions and achieve maximum efficiency for our partners and clients.”

NSquareXpertsisspecializedinend-to-endMicrosoftDynamics365implementation/customizationacross industriesandnowexpandingtheirofferingstoSalesforceplatformaswell.

NSquareXpertsisadomainagnosticcompany Withend-to-endD365solutionsacrossEducation,Insurance &Banking,ProfessionalServices,FacilitiesManagement,Healthcare,Utility,Telecom,Hospitality

“Our company focuses on customer-centric attributes, which keeps things aligned towards customer objectives.”

NSquareXpertsisanoffshoreservicecompany,focusingonMicrosoftDynamics365,andnowexpandingits serviceofferingstotheSalesforceplatform.

E d i t o r ’ s D e s k

InthisinterviewwithMr.SyedSaqueebAhamed,DirectorandSolutionArchitectofAccelInformation Technology,letusknowmoreaboutthecompany.

AccelInformationTechnologystrivesto“drivemaximumvalueforitsclients’ITinvestments.”Ithasthe operationalexperiencetoprovideallkindsoftechnicalsupport.Itsteamcomprisesbrilliantassociateswith expertiseineverythingfrombudgetingto

productivitytoformingandnurturingbusinesspartnerships.Thefunctionalandtechnicalexpertise,coupled withextensiveindustryknowledge,makesAccelanidealconsultingfirmtomanagediverseITneeds. Shalmali W.

r o m

F
halmaliS

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Forthecoverreadabout-

Ledgitstartedoffasablockchainsolutionscompanyfocusingonprovenanceinthesupply chain.Tobeabletotrackandtracetheflowofthesupplychainbacktoitsorigintoverifythe authenticitywasthemainfocus.

Astheymovedfurtherintotheblockchainindustry,thereweremanycompaniesfacing difficultiesinthedigitalpresence.Ledgitcameupwithasolution,onewhichrestructured withthemissionofbringing“DigitalTransformation”solutionstoSMEsandstart-ups throughouttheASEANRegion.BymakingDigitalTransformationeasilyimplementedand availabletoallenterprises.

“We also carried the vision to connect and establish a hub of strategic alliances from all over the globe to provide a wider range of expert solutions and achieve maximum efficiency for our partners and clients.”

NSquareXpertsisspecializedinend-to-endMicrosoftDynamics365 implementation/customizationacrossindustriesandnowexpandingtheirofferingsto Salesforceplatformaswell.

NSquareXpertsisadomainagnosticcompany.Withend-to-endD365solutionsacross Education,Insurance&Banking,ProfessionalServices,FacilitiesManagement,Healthcare, Utility,Telecom,Hospitality

“Our company focuses on customer-centric attributes, which keeps things aligned towards customer objectives.”

NSquareXpertsisanoffshoreservicecompany,focusingonMicrosoftDynamics365,and nowexpandingitsserviceofferingstotheSalesforceplatform.

InthisinterviewwithMr.SyedSaqueebAhamed,DirectorandSolutionArchitectofAccel InformationTechnology,letusknowmoreaboutthecompany

AccelInformationTechnologystrivesto“drivemaximumvalueforitsclients’IT investments.”Ithastheoperationalexperiencetoprovideallkindsoftechnicalsupport.Its teamcomprisesbrilliantassociateswithexpertiseineverythingfrombudgetingto productivitytoformingandnurturingbusinesspartnerships.Thefunctionalandtechnical expertise,coupledwithextensiveindustryknowledge,makesAccelanidealconsultingfirm tomanagediverseITneeds.

L E A D E R S I N S P O T L I G H T

C O N T E N T S

Ledgit 12

22 38 48 UPSHOT CASE STUDY pROFILE What Makes Cales de Mallorca A Perfect Getaway Destination How Harley Davidson is riding the waves of Change? Accel Information Technology 32 SP. pROFILE NSquare Xpert

Building Brands with Reliable and Transformative Solutions

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Ivan Ku, CEO

Owingtothecurrenteraof digitization,leveragingthepowerof technologywillhelpyourbusiness acquireitsfullpotential.Becauseatthe endoftheday,digitaltransformationis suchthatitwillnotonlytakecareof thesurvivalofyourbusiness,butit willalsoopennewavenuesforyour businesstogrow

FeaturingfortheCoverStoryofThe EnterpriseWorld'sTheBestDigital& BusinessSolutionsProvidersin2022 isLedgit,acompanythathelpsbuild brandswiththeirreliableand transformativebusinesssolutions.

TheCompany-

Ledgitstartedoffasablockchain solutionscompanyfocusingon provenanceinthesupplychain.Tobe abletotrackandtracetheflowofthe supplychainbacktoitsorigintoverify theauthenticitywasthemainfocus.

Astheymovedfurtherintothe blockchainindustry,thereweremany companiesfacingdifficultiesinthe digitalpresence.Ledgitcameupwitha solution,onewhichrestructuredwith themissionofbringing“Digital Transformation”solutionstoSMEs andstart-upsthroughouttheASEAN Region.BymakingDigital Transformationeasilyimplemented andavailabletoallenterprises.

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“We also carried the vision to connect and establish a hub of strategic alliances from all over the globe to provide a wider range of expert solutions and achieve maximum efficiency for our partners and clients.”

OvercomingtheChallenges-

Theinitialchallengesthatthecompany facedwhenwefirststartedbuilding LedgitwasthatalotofSMEsand start-upsinMalaysiawerestillnot fondoftheconceptofDigital transformationasmostofthemstill choosetorelyontraditionalmethods toruntheirbusiness.AsforLedgit, theytoofoundthatthereweretoo manydigitaltoolsandtoomany factorstobeconsideredwhen transformingbusinessinthedigital world.

“We need to source for the best tools, talents as well as go through many trials and errors experiences to source out the best and most efficient way for businesses (especially traditional and small start-ups) to easily transform their operations and marketing strategies.”

Whattriggeredthegrowthofthe companywastheCOVID-19 Pandemic.Asmanyofthebusinesses werenotabletorunasusualandthey wereforcedtorunonline.Throughout theCovid-19PandemicinMalaysiafor 2years,thecompanyhasassistedmore than60clientstoreformandrevamp theirbusiness,fromofflinetoonline, andreinforcedonlinebusinessesto upscale.

Thebelowgraphshowsthegrowthof thecompanyovertheyears.

“The reason for our consistency is that we always focus on delivering the right values and sustain the best strategies for our partners and clients.”

Afirmbeliefofthecompanyistonot stopwithwhattheyhave,rather alwaysfocusonwhatcanbeprovided better.Itisbecausedigitalisalways changingandevolving.Andtherestill arealotofbusinessesintheASEAN regionwhichrequirenewtechnologies andstrategiesinthedigitalworld. Hence,Ledgitdoesnotonlyprovide servicestoitsclients,butalsoeducates itsclientssothattheycanbemore awareoftheDigitalEraandbringing

themforwardintheirhubtowardsthe METAVERSEera.Asforresources, Ledgithasalwayssoughtoutthebest andnon-stopgrowingandlearningto adapttonewstrategiesandengaging newcollaborationswithotheralliances.

TheProductsandServices-

“With the power of technology, we have helped our client to reach a different set of audience that they never expected to have.”

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Ledgitextendedtheirmarkettoplaces thattheyneverexpectedtoreachasthey neverexpectedtheirbusinesstoreach othercountries,apartfromupscaling theiroperationswhilereducingefforts andcostinbuildingtheiroperationteam.

Ledgitspecializedinseveralfieldssuch asDigitalBranding,WebsiteandEcommerce,ITSolutionsand DevelopmentandalsoMultimediaand Production,Blockchain&Dapps, MetaverseEcosystem.

Otherthantheservicesstatedabove, Ledgitisalwaysexpandingtheteamto explorethefuturetrendandacquire newskillsinordertoallowitspartners andclientstoachievehigherand biggergoalsinthefuture;apartfrom integratingreadilyavailableresources andinnovatingnewsolutions.

DisruptingtheTraditionalWays-

Throughouthistory,technologyhas consistentlychangedthewayworkers

acrosseveryindustrydotheirjobs. Fromtheindustrialagetomodernday, technologyhasimprovedworking conditions.Itsimpactonthework environmenthasstreamlinedtedious andenvironmentallywasteful processes,expeditedaccesstowork whileexponentiallyincreasing productivityandmadeworkingfrom anywhereeasierthanever

“With marketing technology, blockchain as well as digital

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transformation, we believe that our efficiency and efficacy of work could be improved due to its convenience and mobility.”

“An entrepreneur is an individual who creates and grows a business through their creative ideas.”

Ivanstartedhiscareerwithadegreein FinancefromUniversityof Hertfordshire(INTIInternational University)whereheheadedoffto financerelatedindustriesandstruggled intheworkinglifeofbankersand remisiers.Stressesandfinancial strugglesmadehimwonderwhether theratracewassuitableforhim.

Hethenproceededtojoinmarketing companiesaswellasmultilevel marketingcompanies,engagingin salesandmarketing,teambuildingand productknowledge.Fromhere,Ivan's journeystartedashefoundoutthe manywaysinlifetobean entrepreneur.Withtheskillsetsin finance,marketingandteambuilding, Ivanstartedthemarketingcompanyin thefieldofblockchainasitwasanew industryandmanyopportunitieswere yettobediscovered.

“So, my team and I keep improving ourselves and learn more regarding the technology and the digital world.”

Fromthenon,theteamexpandedand positionedthemselvesstrategicallyby providingvarioustoolsforbusinesses toexpand,whilealsoventuringinto

manybusinessesalongtheway:Live StreamPlatform,MetaverseSocialFi, Education&Academyandmanymore.

Throughoutthejourney,someofthe professionalachievementsthatIvan hashadare-

Ÿ MeritHonorsDegreeHolderin B.A.(Hons)inFinance&MBA fromUniversityofWalesTrinity.

Ÿ CertifiedBlockchainConsultantby theGlobalBlockchainResearch InstituteofChina,

Ÿ CertifiedDistinctiveMemberof BlockchainCouncil,

Ÿ CertifiedCrypto-AssetConsultant &CertifiedBlockchain Professional(CBCP),

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C

Ÿ CertifiedBlockchainExpert(CBE),

Ÿ SuccessfulLeaderawardedbyThe BizzAwards2019,

Ÿ Top10BestInspiringCEOsof 2020byIndustryEra&

Ÿ RecognizedbyAPACCIOOutlook 2018,2019,2020;

Ÿ Nominated“SuccessfulPeoplein Malaysia2021”byBritishPedia.

Ÿ Featuredinmorethan100local, InternationalandGlobalNews& MediasPlatforms.

Ÿ LedgitachievedTop101Startupin Malaysia2021andTop101in Brandmarketing,SEA2022

ATeamthatMakesitallHappen-

“First of all, I do not treat them as employees, I treat them as my team members.”

Traditionalmindsetsuchas“boss” doesnotworkbecauseitisactually restrictingyourteamfromgrowingand learningnewskills.InLedgit,they allowtheteamtoexploreandacquire newskillssothateveryoneis improvingandgrowingtogether.

Whatmakesthemuniqueisthatthey focusongoalsandresultstheyagree onandsetteamgoalsbasedon outcomesandresults,ratherthanjust ontheamountofworkbeingdone.A clearplancanthenbesetabouthow theyaregoingtoachievethese objectives,asagroup,aswellaseach individual'scontribution.Thisprovides themwithcleardirectionandgives themsomethingtoaimforcollectively.

Ivan'sAdvicetotheBudding Entrepreneurs-

“Myadvicetobuddingentrepreneurs isprettysimpleandstraightforward: Dowhatyoulove.

There'slittlepointingoinginto businesssimplytogointobusiness. Youhavetohaveapassionforyour productorserviceandtoknowit insideout.Howmanypeoplehave thoughtthatrunningaPRagencyis glamorousandeasymoney,onlyto findthattherealitymeanslonghours, chasingclients,gettingknockedback, andstrugglingtoestablishthemselves inaruthlesslycompetitivemarket? Onceyouhaveyoureyeonanichein themarket,you'llneedtocomeupwith aUniqueSellingPointthatnobody elsehas.Whateveryoudo,don'tfall intothetrapofbelievingthatyoucan applya'scatter-gun'approachtothe market.Youneedtospecialise.”

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Mallorcaisasecludedisland

knownforitstranquilbeaches, stunninglandscapes, architecturalbeauty,FestivalPark,and welcomingculture.Thelargestislandof Spain,Mallorcagotitsnamefromthe Latinphrase'insulamaior,'which translatesto'largerisland'or'Bigger Island.'

Touristsaroundtheglobehavevisitedthe islandforyears,withmajortourismtaking asurgefromthe1950s.Furthermore, Mallorcahasattractedmanycelebrities, writers,andpoetsduetoitscalmingand lushbeautythathelpsbringmore creativitytolife.However,thereisalot moretothisislandthanitsscenicbeauty.If youareplanningatriptoMallorca,here aresomethingsthatwillhelpyouexplore theislandmoreintricately

Top6All-InclusiveResortsinMallorca

Whiletherearemanyhotelsandresortson theisland,herearethebestplacesin Mallorcatostayforyou:

1.IberostarSelectionJardindelSol Suites

TheIberostarSelectionSuitesJardíndel SolhotelresidesoverthebeautifulCosta delaCalmabeach.Its261hotelrooms includeservicessuchasSPA,FreeWiFi, anoptionalall-inclusiveaccommodation type,awhirlpoolbath,andaprivatepool withmanyroomsofferingafabuloussea view.

Inaddition,thehotelhasanexclusiveVIP zone,whereonecanaccessthebar, solariumwithsunloungers,Balinesebeds, anddirectaccesstothebeachwhereyou canenjoybeautifulsunriseandsunsets.

Thehotelisdoingitsbitforabetterfuture withinitiativestoreduceplasticuseand responsibleseafoodconsumptionfora bettercoastalenvironment.

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2.VIVACalaMesquidaResort&Spa

Whetheryouaretravelingasacouple, withfriends,family,orkids,VIVACala MesquidaResort&Spacaterstoall.The hoteloffersarangeofexclusiveservices astheselectionclub,allowingyouto customizeyourwholeresortexperience.

Intermsofcuisine,thehoteloffers varioustypesofdishesattheirbuffet throughtheirItalianandMexicanhotels andtheirbeachrestaurantMirablau. Overall,theexperienceattheVIVACala MesquidaResort&Spamakesfora relaxingstay.

EnjoytheMediterraneancultureat IberostarPlayadeMuro.Theuniquely designedroomsarespaciousand sufficientlyaccommodatefamilies, couples,orchildren.Inaddition,the hotelprovidessportsfacilitiesforthose intoCyclingandTennis.

Moreover,TheStarCampprogramoffers avarietyoffunactivitiesforkids, allowingtheadultstorelaxonthebeach orvisitthespatodestress.

BetweenthebayofPollençaandthe AlbuferetaNaturalPark,PortBlueClub PollentiaResort&Spaisahotelamidst thenaturalbeautyofMallorca.

Thehotelprovidesnumerousoutdoor facilitiesandsportsoptionsforyouto choosefrom.Additionally,therearealso variousprogramsfortheenjoymentof kids.

Otherservicesincludedeliciousfood,a relaxingSpa,aBar,andanadults-only pool.Forsportsfanatics,thehoteloffers varioussportsliketennis,swimming,and anumberofotherwatersports.

ThebeachesofMallorcaareamajorattractionamongtourists.AndPlayaDe Maro,wherethishotelislocated,isoneofthetop3beachesinSpain.The IberostarSelectionPlayaDeMuroVillagehasalsowonvariousTripAdvisor awardsforitsqualityservices,infrastructure,service,andgastronomy

Throughits3restaurantsand4bars,theresortoffersanarrayofdishesanddrinks forthoselookingtoenhancetheirpalette.Todistress,therearewatercircuitsat thespaalongwithTenniscourts.

3.IberostarPlayadeMuro 4.PortBlueClubPollentiaResort& Spa 5.IberostarSelectionPlayaDeMuroVillage
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ThingstodoinCalesdeMallorca

Ifyouwereresearchingforyourtrip toMallorca,youprobablycameacross CalesdeMallorca.Residedonthe southeastcoastofMallorca,theresort iswidelyknownamongglobaltourist communities,especiallyfromEurope andtheUK.

Theresortisagoldminefortourists, andifyouhaven'tquitefiguredout whatthingstodoinCalesde Mallorca,hereare8thingstohelp you:

1.BoatTrips

ExplorethecoastalbeautyofMallorca morecloselybychoosingfrom variousboattripsavailableonthe beaches.Asyousailthroughthe waters,bringalongyourfavorite seafooddishesordropbythemany restaurantsreadytosatiateyourtaste buds.

2.IslandTour

Theislandisfullofhiddennatural beauty.Afterarelaxingtimeonthe stunningbeaches,startexploringthe islandforotherattractivenearby places,restaurants,andother interestinglocalthingsthatnotmany areawareof.

3.VisitCaves

CalesdeMallorcaisahubformany caves,namelytheCuevasdelDrach (DragonCaves)andCuevasdels Hams.Thesecavesaremajor attractionsamongglobaltouristsdue totheirstalagmitesandstalactite formations.Onecanalsowitness classicalmusicconcertsonthewayto cavediscovery,performedbyfloating musicians.

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4.

WaterSports

Thisoneisforallyousportsjunkiesoutthere.Various resortsandhotelsofMallorcaallowyoutoenterwater sportstoenhanceyourexperience.Ontheotherhand,if youdon'twanttoindulgeinwatersportsattheresort, plentyofotheroptionsareavailable.

5.

RafaNadalMuseumMallorca

RafaelNadalisaMallorca-bornTennislegend, consideredbymanyasthegreatestplayertoplaythe game.Avisittothismuseumnamedafterhimwillallow youtolearnaboutsomeofhiscareer-highlighting momentsandhelpyouknowhimbetterasapersonanda player.Additionally,youcanalsobuymerchandiseand otherproductsrelatedtoRafaelNadalaswell.

6.Hiking

DoyouloveHiking?ThenCalesdeMallorcawillbea treatforyouthankstothemountainssurroundingthe resort,makingitoneofthemostsought-afterhiking spotsamongtouristhikers.

7.

LocalCuisine

Mallorcaisblessedwithadeliciousfoodheritage. Foodieornon-foodie,oneshouldnotmissoutonan opportunitytotastelocaldelicaciessuchaspaella, sobrasada,ensaimada,andotherseafooddishes.

8.

TheNightlife

Nightlifeisnotwhatmostpeoplethinkofwhenplanning avisitingMallorca.However,thatdoesnotmeanit doesn'thaveagreatnightlifescene.Theresortoffersa numberofbarsandpubsforanyonelookingto experiencetheCalesdeMallorcanightlife.

Finally,

IsMallorcaworthvisiting?

Thesimpleansweris—YES.Nomatterthetimeofthe year,fromtheWorldHeritageSiteMountainsof TramuntanaandTurquoisebeachesthatholdyour attentiontoseafoodspecialtiesandhistoricsites, Mallorcaisanislandthatsecludesyouawayfromhectic everydaylifeforapeacefultime.Ifthatsoundslike somethingyouareseeking,whichyouprobablyare,then Mallorcaistheplacetobeforyou.

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Solutions that Serve Diverse Business Needs

Everyorganizationneedsfastandinformeddata thatwillensurethebusinessesalong-term success.Andtohelpcreateoutstanding customerloyalty,whatorganizationsdonotrealizeis thattheintegrationofCRMandERPplatformbenefits boundsandleaps.Thisintegrationhelpsyouwitha holisticapproachonyourbusiness,andalsogivesyou 360degreevisibilityofallofyourcustomers'dataand theorganization.

FeaturingforTheEnterpriseWorld'sthisissueofTop5 DigitalTransformationCompaniesin2022isNSquare Xperts,acompanythatservessolutionstodiverse businessneeds.

TheCompany-

NSquareisspecializedinend-to-endMicrosoft Dynamics365implementation/cuatomizationacross industriesandnowexpandingtheirofferingsto Salesforceplatformaswell.

NSquareisadomainagnosticcompany Withend-toendD365solutionsacrossEducation,Insurance& Banking,ProfessionalServices,FacilitiesManagement, Healthcare,Utility,Telecom,Hospitality

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“Our company focuses on customercentric attributes, which keeps things aligned towards customer objectives.”

OvercomingtheChallenges-

NSquarewasfoundedintheyear2013. Foraginginaspacethatwashighly lookedoutforsomeofthebiggest challengesthecompanyhadtoface wasthatofincreasingcompetition.It wasessentialtomaintainacompetitive edgetostriveandgrow.

Thisrequiredacquiringtherighttalent andbuildingastrongteamthataligned withthecompany'sobjectivesof growthandsuccess.Itwasalso imperativetocontinuouslyworkon penetrationandidentifyingconducive segments,alongwithinternal streamlining.

Thefactorsthathelpedthecompanyto gainandprovideanupperedgewere ofexpertiseagainstexperiencelevel andastrongestablishmentofmedia footprintandbrandvalue.

“Well, there is no compromise towards learning and improving. This is an ongoing process with something new to learn every day.”

Thegrowthhasbeenaprocesspaved bycarefulstrategizing.Thefactors includeinevitableaspectslike

Ÿ Technicalaspects

Ÿ Domainspecialization

Ÿ Successfuldeliveries

Ÿ Continuoustechnicalevolution

Ÿ Passionateandtalentedteam

Ÿ Value-add

Ÿ Processimprovement

TheProductsandServicesNSquareisanoffshoreservice company,focusingonMicrosoft

Dynamics365,andnowexpandingits serviceofferingstotheSalesforce platform.

Byvirtueofitsnumeroussuccessful deliveriesindomainslike;Retail, Healthcare,Utilities,Telecom, FacilitiesManagement,Banking& InsuranceandHospitality,NSquare positionsthemselvesasdomain agnosticDynamics365solutions provider

Alongwiththecompany'stechnical anddomainexpertise,theyheavily focusonCustomerCentricity.NSquare primarilythrivestoaddresscustomer objectives.NSquareingrainskey attributesthatservetobevitalfor businessesthatenablesclientsto leveragevalueandoverallvendor experiencethatyieldstolong-term relationships.

MicrosoftDynamicsandSalesforce:

Ÿ Implementation

Ÿ Customization

Ÿ BusinessProcessAnalysis

Ÿ Integration

Ÿ DataMigration

Ÿ Support

D365Add-onsandProducts:

Ÿ CallIntegra–ACTIIntegration TelephonySolution

Ÿ ChatbotforD365

Ÿ WhatsAppIntegrationforD365

Ÿ FieldServiceManagementSuite [Fi3]

DomainsServed:

Ÿ Healthcare

Ÿ Insurance

Ÿ ProfessionalServices

Ÿ Telecom

Ÿ Banking

Ÿ Education

Ÿ Pharmaceuticals

Ÿ Utilities

Ÿ FacilitiesManagement

“While growth is a consistent process as we continue to evolve on the technical front. While continuously adapting newer technologies. We also believe in growing along with the team.”

BeingaCustomer-Centricsoftware servicecompany,NSquareworksona modelthatisprimarilybasedon identifyingclient-sidepainareasand meetingexpectationsoverthemajor concernslikeRiskAttenuation, Ideation,Technology,Quality,and Cost-effectiveness.

Theteamnotonlyworksonprojects butactsathinkingmindhelpingclients viaproactivelyconveyingclientson anyidentifiedareasofmodification, recommendation,asuggestionwhich helptheclientstocapturemore panoramicviewtowardachievingthe bestoutofprojectobjectiveandas wellasvisualizetheprocessinevery phase.Thecompanyisheavilyvigilant towardstechnologyandadaptingto technologicalchanges/newertrends whichenabletostayabreastaswellas increasingthetechnologyhorizons.

BenefitingBusinesseswiththeir

Services-

"We help organizations to achieve Digital Transformation through leading platforms, Microsoft Dynamics 365 and Salesforce.”

Foranybusiness,CRMandERPforms thecoreoftheirorganizational operations.Itisimperativeforbusiness

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tofine-tunethesesystemsfor maximumefficiency.Anybusiness wouldprimarilyneedefficiencyinward andoutwardtoperformbestinmodern dayscenario.Thecompanybeinga D365solutionproviderhelpsitsclients meetendswiththeirtransformation andobjectivestowardsachievingkey benefitlike:Efficiency,Transparency, Costsaving,Revenuegrowth, customerexperience,employee engagement,flexibilityandalsotheir competitiveadvantage.

Havingingrainedfewofthemost foundationallyimportantcustomer centricaspects,thesearetheselectfew aspectswhichservetobevitalfor businessobjectivesthatenablesclients toleveragevalueandoverallvendor experiencethatyieldstolong-term relationshipalongwithdelivery consistency.

NSquarefocusesonCostEffective solutions;theirblendedpricingallows smalltomediumscalebusinessto leverageadvantagesofoffshore economics.Alongwithin-depth technicalexpertise,animmaculate projectmanagementprocesswhich ensuresdeliveryandvisibilitytothe clientoneverystep.Furthertothat, theirincubationprocesshelpsclients getmostoftheirprojectobjectives. Mostimportant,NSquare'sinternaland outwardprocessesensuresmaximum riskattenuation.

LeadingtheWay-

Weareconsistentlyinspiredandthrive tocreateaqualitydrivenenvironment. Ourvirtuesarewellrootedtomakea primarydrivetowardstechnology, valueandefficiency.

Webelievethatregardlessofthesize ofthecompany,whatmattersisthe qualityofdeliverywhichreallycounts andgoesalongway.While, benchmarkingbasedonthebest

practicesandstrategiesformore effectivesolutions,wefurther brainstormonnewerwaystocreatean edgeforprovidingunparalleledIT solutions.

Thethoughtprocessrootsonthe vitalitiesofcreatingafulcrumfor XRMsolutions,providingmaximum ROIfortheclientsandnurturingthe teamasatrueassetofthecompany. Wearedevotedtoachieveproductivity drivenbyatruepassiontowards Technologyconsultinganddelivery

AdvicetotheBudding Entrepreneurs-

“Honestlyspeakingthereislongway togobeforeimpartingluxuriesof advice.Butthisiswhatwewould ratherfollowforourselves.Everything startswithbelieving,andonceyou believeinsomethingthengo absolutelyallout.“Letthatdream know,who'sonitstail!!”Passion coupledwithCommitmentand Consistencyisreallythekey.”

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“Our company focuses on customer-centric attributes, which keeps things aligned towards customer objectives.”
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Theirmotorcyclesaretheperfect combinationofabeautifulbody framework,excellentengineering,and asmoothride.Hardcorebikelovers, whenlookingtobuyamotorcycle, oftendon’tsettleforanythinglessthan Harley.Inthisarticle,we’lltakeyou onaridetoshowthejourneyofHarley Davidsonfromabicyclebrandtoa motorcyclelegendlovedbyall.

CompetitionwithGlobalMarket

Foundedin1903,HarleyDavidsonis oneofthefewAmericancompanies thatsurvivedtheGreatDepressionin 1930.Itwasestablishedinoneofthe townsintheUnitedStatesofAmerica namedMilwaukeeinWisconsin.The companyexperiencedmultiplechanges intermsofleadershipandsubsidiary arrangements.Whentherewasserious competitionintheglobalmarket,

especiallyfromJapan,Harley Davidsonsawitspoorqualitybike productioninthemarket.However,it didnotaffecttheever-growinggraph ofthecompany’ssuccess.Harley Davidsoninspiredmorebikersacross theworldandpeoplestartedjoiningits fanclub,showingofftheirbikeriding skills.

RisingthroughWarTime

Theoriginofthecompanycanbe tracedbackto1901whenWilliamS. Harveydecidedtouseasmallengine capableofdisplacing116ccflywheels formanufacturingpedal-powered bicycles.Foranothertwoyears, William,alongwithhischildhood friendArtherDavidsonkepton tinkeringwiththeengine.Thejourney ofoneofthemosticonicmotorcycle manufacturersintheworldbegan whentheprocessofengine-making wasfinished.WhentheUSAdecided toparticipateintheFirstWorldWar, thedemandformotorcycleusers increased.HarleyDavidsonsoldmore than15000motorcyclestotheUS militaryduringthewar

Infact,duringSecondWorldWar,the governmentagainaskedHarley Davidsontoserveinthemilitary The

companyprovidedmorethan90,000 motorcyclebikestothemilitary, probablyoneofthehighestdemandto date.However,whenAmerican MachineandFactorypurchasedHarley Davidsonin1969,thecompanylostits reputationformanufacturingreliable andqualitymotorcycles.TheAmerican MachineandFactoryreducedthemass productionofbikesandfiredmostof theworkerswhichloweredthebike qualityandmadetheminferiortotheir Japanesecounterparts.Soon,the companybecamebankruptanditwas difficultforittosurvive.However,the veterandidn’tbogdownandkept comingback,ultimatelymakingway foritselfinthemarketagain.

Pioneerof‘ChopperMotorcycles’

Inthebeginning,Harley-Davidson manufacturedlarge,air-cooledcruiser motorcycleswithpowerfulengines withaminimumdisplacementof 700cc.Thismodelofmotorcycles broughtthetrendofthe“chopper” motorcyclestylethatunderwentmass productionandwascustomizedto complementtherider’sdesiresand specifications.Theywerewell-known forthepersonalizedbikespecifications companyofferedforbuyers.

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PopularModelsofHarleyDavidson

Ÿ HarleyDavidsonFatBoy114

Ÿ HarleyDavidsonSportsterS

Ÿ HarleyDavidsonStreetGlide Special

Ÿ HarleyDavidsonPanAmerica1250

Ÿ HarleyDavidsonNightster

RavishingRetroLooks

Onethingthatfascinatesmostpeople aboutHarley-Davidsonbikesistheir retrolook.Inadditionto customization,thecompanywantsits customerstoenjoytheretrolook whichtakesthembackintotheeraand relivesnostalgia.Thecompanyis acknowledgedfordurability, comfortableride,andmost significantly,thereliabilityofits enginesbecausesafetyiseverything. Mostofthebikeshaveanengine above700ccsegmentandusetheVtwinenginewhichisaperfectblendof powerandlongevity.

MarketingStrategies

Therearedifferentmarketingstrategies thatworkedwellforHarleyDavidson andmadethecompanywhatitistoday Theyinclude:

Ÿ FreedomandIndividualism: Harleyhasalwaysportrayeditselfin theadsasafreebird.It characterizedthequintessential valueofhumanbeingslikefreedom andindividualism.Thewayits brandisdifferent,itshowshow everyriderisdifferent.Thisstrategy gavebikeownersawidecanvasto explorewhotheyare.

Ÿ SymbolofCourage:Harleyand Davidsoncreatedsportsbikesinan erawhentherewerenoproperroads andracingtracks.Bothofthemwent aheadanddaredtoinnovate somethingthatwaswayaheadofthe time.Itwasacourageousthingtodo that,andtoday,roadtripswith

Harleyareencouragedasalifetime adventure.

Ÿ ListeningtoCustomers:Whatmakes HarleyDavidsondifferentthanits competitorsisthatitlistenstoits customersandrespectstheiropinions. Thecompanyundertakessurveysto collectdataaboutcustomer preferences.Theycallit‘real-time marketresearch.’Theresearch providesauniqueapproachto studyingcustomerbehavior

Ÿ FocusedonCreatingOwn Community:HarleyOwnerGroup (HOG)isasponsoredcommunity marketingclubwhichisoperatedby HarleyDavidson.Itisforthose enthusiastbikeriderswhoareloyal customersofthecompany Thegroup promotescompanyproductsaswellas encouragesaposhlifestyle.

StatisticsofHarleyDavidsonBikes: RevenueTotalsforthelastfiveyears

2018 2019 2020 2021 2022 $5.775B $4.045B $5.335B $5.361B $5.716B
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HarleyDavidsonMotorcycleSales inthelastfiveyears:

KeepingupwiththeQuality

Harley-Davidsonisoneofthosebrandsinthemarketthathasgoodmanufacturingqualityanddesignsthatfulfillthe requirementsofcustomersatalowcost.However,thecompanyhasfacednumerouschallengesthroughoutitsjourney.As mentionedearlier,duringthe1970s,itexperiencedtoughtimesasitsmarketsharewasdecliningduetothepoorqualityofits bikes.TheAmericanMachineandFactorycompanydesiredtotakeadvantageofthemarketsituationandraiseproductionby neglectingitssupplychainmanagement.Thecompanysufferedvigorouslyinmaintainingitsquality,however,itrecoveredto becomethesolesurvivingheavy-weightmotorcycle-producingcompany

JustinTimeManagement

In1981,HarleyDavidsonappointednewpersonnelatthemanagementlevel.Thecompanylaunchednewproduction schedulesthatsurgedinventoryturnsfrom16to28million.Itfocusedonimprovingrelationshipswithsuppliersandbuilding bettersupplychainmanagement.Thereafter,thecompanyintroduced“JustinTimeManagement”whichhelpedittoachieve continuousadvancementinqualityandquantity.Itincreasedtheproductdevelopmentefficiencywhichdroppedthecostand ultimatelythesalewasincreased.

HarleyDavidsonhasbecomealeaderinthemarketnotjustintermsofproducingandsellingmotorcyclesbutalsoasa perfectexampleforupcomingstartupstofollow.Theforemostaccomplishmentofthecompanyisqualityimprovementand quickdeliveryofproducts.Thecompanyconsistentlystudiescustomerbehaviorandunderstandstheirneedstomake innovationsintheproduct.

WhatmakesHarley-Davidsonuniquefromothercontemporarybusinesses?

Today,managementinstitutesareteachingHarleyDavidsonasacasestudytotheirstudentsandmakingeffective contributionsinthefieldofmarketing.HerearesomefactorsthatdifferentiateHarley-Davidsonfrommostofitscompetitors.

YEAR USA CANADA EMEA ASIAPACIFIC LATIN AMERIC 2022 109190 7924 30510 27905 2922 2021 125713 8005 30907 25020 3652 2020 103650 6477 36906 27220 5995 2019 125960 8946 44086 29513 9768 2018 132868 9690 46602 28724 10167 www.theenterpriseworld.com | 43

Ÿ LowerBatchSizeProduction: Smallbatchsizeproductioncan decreaseproductioncostsand improvethequalityoftheproduct. Itfuelssmoothproductionflowand reducesinventory

Ÿ ReducedSet-upTime:Lessersetuptimeimprovesmanufacturing efficiencywhicheventuallyreduces thetimeandspaceofproduction.

Ÿ Pullsystem:Basedoncustomer demand,thepullsystemcancontrol theproductionflow Themethod eliminateswasteinhandling, optimizesthespaceoftheshop floor,andmakesquickproduct deliverytocustomers. Ÿ

Ÿ CompleteInvolvementofall Employees:AtHarley Davidson,theemployersarea partofthequalitycontrolcircle. Theymotivateemployeestotake responsibilityfortheirwork whicheliminatesloopholesin theprocess.

Ÿ RelationshipwithSuppliers: Aswediscussedearlier,building strongrelationshipswith suppliersisoneofthecrucial decisionstakenbyHarley Davidson.Itrevampedthe problem-solvingskillsofthe companyandremovedfriction whilesharinginformation.

UrbanRidingExperiences

HarleyDavidsonbuilds motorcyclesnotjustforthis generationbutalsoforupcoming generations.Inordertocontribute tosustainabledevelopmentefforts, thecompanyhaslaunchedEVs (ElectricVehicles)thatarereadyto takebikeridersbeyondthe limitationofcombustion.Examples ofHarleyDavidsonelectric vehiclesincludeLiveWireONE,S2 DELMAR,etc.Thesebikesare manufacturedforagilityandurban ridingexperiences.

FuturisticTrends

HarleyDavidsonownsdiversified futuristicplansthatcantransform thefutureofthewholebike industry Thecompanyisbranding itslogotoreachmorepeopleand becomeanaturalchoiceforthem. Suppliertrainingconsistsofa detailedstudyoftheirprevious strategies,issues,andthewaythey approachthesolutions.Today,the companyseekstomanufacture world-classprofitablemotorcycles alongwithbecomingthebest supplierintheworld.Harley Davidsonoughttoberecognizedby customersforthequalityandvalue ofitsproductandservices.

The‘GivingBack’Attitude

Harley-Davidsoniscontributingto socialworkaswell.Thecompany hasglobalappealaswellas presenceanditsponsorsfundraisers,charities,andavarietyof socialeventsforthebenefitofthe community.Evenwithoutcompany sponsorship,Harleymotorcyclists cometogetherforcharityworkand trytogivetheirbacktothe communitiesandhelpothers.

44 | August 2022
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48 | August 2022

Leaders in IT Consulting

Despitetheindustrysizeorthetypeofindustry,InformationTechnology hasatremendousinfluenceonthebusinessoperations,everyday,its impactisincreasinglyexpanding.Themodernbusinesslandscapeissuch thatIThasbecomeanecessaryaspectofit,beitthetangibleapplicationstonotso tangibleaspects,mostcompaniestodaythrivewithinatechnologicalinfrastructure whichgivesthemtheimpetustoinnovate.

FeaturingforTheEnterpriseWorld'sTop5DigitalTransformationCompaniesin 2022isAccelInformationTechnology,acompanythatpioneersinITConsulting.

InthisinterviewwithMr.Ahmed,ExecutiveDirectorofAccelInformation Technology,letusknowmoreaboutthecompany.

Tellusaboutthecompany.

In2014,Mr.Ahmedrecognizedaneedtoprovideintegratedsystemsupport acrossITservices.Fornearlyageneration,hehasworkedandledtechnology firmsandnoticedarecurringgapinITservices.Whilebusinesseswerefocusing onproductdevelopment,theyoverlookedtheneedforcustomizedconsulting servicesforSMEsandenterprisesindomesticandforeignmarkets.

Understandingcustomersregardingtechnology,policies,information,security, andapplicationsisessential.Andunderstandingitasawholewhilekeepingonpar withtheclient'sgovernancehelpsincraftingthetailoredsolution.Withaclear pictureinmind,hefoundedAccel,pavingthewayforexcellenceinconsulting services.

Asofnow,AccelInformationTechnologypridesitselfonhavingaconsistent recordofeffectivelyadministeringmultipleimplementations.Accelisapreferred partnerforsecuritycomplianceandaudits,networksecurityanddatacenter design,andtechnologycertification.IthasestablishedfootfallsinFujairah,Dubai, Bangalore,andLondon,besidesheadquartersinAbuDhabi.

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Accelstrivesto“drivemaximumvalue foritsclients'ITinvestments.”Ithas theoperationalexperiencetoprovide allkindsoftechnicalsupport.Itsteam comprisesbrilliantassociateswith expertiseineverythingfrombudgeting toproductivitytoformingand nurturingbusinesspartnerships.The functionalandtechnicalexpertise, coupledwithextensiveindustry knowledge,makesAccelanideal consultingfirmtomanagediverseIT needs.

Whataretheproductsandservices thecompanyspecializesin?Howare theydifferentfromthoseinthe market?

Accelcallsitselfan“Enterprise Architect”,sinceitservesallstagesof ITneeds,fromimplementationto completion.Goodwillandadedicated portfoliohavealwayskeptitaheadof itscurve.Butwhatgivesitanedge overitspeers?Inthecurrentmarket, multipleclientsmayuseasingle product,buteachuserhasindividual needs;thisiswhereAccelmarksits distinction.

Webelieveeachclientisuniqueand thattheservicesassociatedwiththeir productsshouldbetailoredtotheir specificneeds,”explainsMr.Ahmed. Accel'sofferingscomesundersecurity compliance&audit,datacenter servicesandtechnologycertification:

SecurityCompliance&Audit:Security complianceservicescovertheentire informationsystemofacompany The assessmentcomparesacompany's informationsystemsecuritytoanaudit checklistofindustrybestpractices, externallydefinedstandards,orfederal legislation.Acceloffersend-to-endIT governance,ISO:27001Certification, securitypolicydevelopment,training securityandengineering,risk management,andpenetrationtesting.

DataCenterDesigningandSecurity: Accelspecializesinnetworkdata centerdesign,datacenterconsultancy, anddatabreachrecovery.Itexcelsin modelinganddevelopingadata center'sITresources,architectural layout,andinfrastructure.Thishelpsin conceptualizingadatacenterbeforeit isdevelopedorimplementedinan enterpriseorITecosystem.

Technologycertification:Accelbuilds certificationsunderthreevalues: “Think,"“Build,"and“Secure.”Accel isthecertifiedtrainingpartnerof CertNexusandprimarilyfocuseson fourareas:Cybersecurity,Internetof Things,ArtificialIntelligence,and DataScience.

The"all-under-one-roof"modelgives themanadvantageovertheir competitors.Byunderstandingtheir clientsandcraftingsolutions,theyare alsoeducatingtheirclients.“Wedoa lotofbrainstormingtotheextentthat ourclientsunderstandhowouroffering canhelpthemthrive,”saysMr. Ahmed.Solutionsaredeliveredusinga PMPmodelafterdevelopment,with eachstagebeingcloselymonitored.It doesn'tstopthere;Accelprovides supportforthesolutionsinaccordance withthesignedSLAs,withmostofthe contractsbeingavailable24×7. Throughsystemintegration,Accelhas onboardedseveralrenownedpartners, suchasMicrosoft,Oracle,Automation Anywhere,andmore.

Whatarethecompany'snotable achievements?

Accel'sjourneytobeingarespected globalITconsultancybeganmorethan adecadeago,butitwasnotaneasy one.Aboveall,itwasexhaustingtoget peopletorecognizethevalueofthe backendandconsultingservicesthat camewithproducts.Butthecompany wasn'theretogiveup!Bystaying consistentandcateringtoaparticular

purpose,Accelhascarvedanicheand earnedseverallaurelsalongtheway. Fewofthenotablementionsare:

Ÿ BestVendorforsupport–Al DhafraHospitals–SEHA-2018

Ÿ CertificateofAppreciationfrom FujairahGovernmentDepartment–UpgradeofDataCenter-2019

Ÿ CertificateofAppreciationfrom FujairahGovernmentDepartment–UpgradeofDRDataCenter-2020

Ÿ AppreciationfromAbuDhabi Government–SEHA–forCovid 19–setupofTrialVaccination Center-2020

Ÿ AppreciationfromAlDhafra Hospitals–setupofCOVID19 AssessmentCentersinwestern region–2021

Ÿ CertificateofAppreciationfrom FujairahNaturalResource–FujairahGovernment–forsetting upControlroomformonitoringthe activitiesinremoteareausing videowallsolution.

Howareyouplanningtotakeyour companyastepahead?

Inthecomingyears,Accelisplanning toexpandtoAustraliaandAfrica.The companyhasestablishedastrong footholdinBangaloreandAbuDhabi, with80%ofitsbusinesscomingfrom theMiddleEast.Ofcourse,it's planningtoleverageitschannelsto enterasaprominentplayer The marketischangingfastwithdigital transformations,andAccelseeksto leadthepantheonwithvaluesoftrust, integrity,andcommitment.

“Westartedasasystemintegration company,butnow,wearemodulating ourselvesasadigitaltransformation companybecausethatisthefuture,”

50 | August 2022
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