The Best Franchise To Buy In 2023

Mr. Nirvaan Birla Managing Director

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From Editor’s Desk

Franchisingisrarelyapartofanentrepreneur'simaginationoftheirfuture.Despitenot beingyourfirstchoice,purchasingafranchisehasmanyadvantages.Openingafranchise givesyoutheopportunitytooperateyourowncompanywhilepurchasingawell-known brandandbusinessstrategy

Franchisesprovideaspecialblendofhighprofitandlowrisk.

FeaturingforTheEnterpriseWorld'sthisissueofTheBestFranchisetoBuyin2023arethestories ofsuchbusinessestobeinspiredfrom!

Forthecoverstoryreadabout-

BirlaOpenMindsEducationPvt.Ltdoffersacomprehensivesolutionforeducationthat envelopestheindividual'slearning,rightfromtheformativeearlyyearstoK-12schooling.The firstBirlaOpenMindsSchoolcommenceditsoperationsin2010,andtodayithasspreaditswings to140+schoolsacrossthecountry.

Theytakegreatprideinpossessingaclose-knitcommunityofacademicians,researchers,and professionalsastheyfocusonprovidingaworld-classeducationthatunleashescreativityand curiosityineverychild.

BirlaOpenMindsaimstoproducehighlyskilledindividualsandinnovativethinkers.Their missionistodesignanddevelopaprogressivecurriculumyearafteryeartosupporttheirnetwork ofschools.

4EverYoungisdedicatedtorevitalizingyourbodyandspiritwithprovenanti-agingsolutions. Theirtreatmentplansarecustomizedbasedoneachindividual'sconcernsandneeds.

Theirpracticeusesthetechnologyandmedicalscienceofthe21stcenturytooptimizewellness andfindtherootsofproblems,particularlychronicconditionsthatareonlytreated symptomaticallybymainstreammedicine.

ApricotLaneBoutiqueisanationalboutiqueretailconceptwhichhasrapidlymovedtothe forefrontoffashionboutiques,carryingunique,trend-rightfashionsandbrandedlabels.The boutiquesarestrategicallylocatedandoperatedinleadingcommercialdistricts,outdoorlifestyle centers,andretailstreetscapes,presentlyin31states.

PickUpUSAFitnessisafull-servicebasketball-focusedgym. Weopenedourfirstgymin2012 inIrwindale,CA. Tenyearslater,wehaveawarded43franchiselicensesandhavegymsopen acrossthecountry.

Shalmali W. halmaliS

For

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.

Leaders in Spotlight

Forthecoverstoryreadabout- Theirtreatmentplansare customizedbasedoneach individual'sconcernsandneeds.

BirlaOpenMindsEducation

Pvt.Ltdoffersacomprehensive solutionforeducationthat envelopestheindividual's learning,rightfromtheformative earlyyearstoK-12schooling.The firstBirlaOpenMindsSchool commenceditsoperationsin 2010,andtodayithasspreadits wingsto140+schoolsacrossthe country

Theytakegreatpridein possessingaclose-knit communityofacademicians, researchers,andprofessionalsas theyfocusonprovidingaworldclasseducationthatunleashes creativityandcuriosityinevery child.

BirlaOpenMindsaimstoproduce highlyskilledindividualsand innovativethinkers.Theirmission istodesignanddevelopa progressivecurriculumyearafter yeartosupporttheirnetworkof schools.

4EverYoungisdedicatedto revitalizingyourbodyandspirit withprovenanti-agingsolutions.

Theirpracticeusesthetechnology andmedicalscienceofthe21st centurytooptimizewellnessand findtherootsofproblems, particularlychronicconditions thatareonlytreated symptomaticallybymainstream medicine.

ApricotLaneBoutiqueisa nationalboutiqueretailconcept whichhasrapidlymovedtothe forefrontoffashionboutiques, carryingunique,trend-right fashionsandbrandedlabels.The boutiquesarestrategicallylocated andoperatedinleading commercialdistricts,outdoor lifestylecenters,andretail streetscapes,presentlyin31 states.

PickUpUSAFitnessisafullservicebasketball-focusedgym. Weopenedourfirstgymin2012 inIrwindale,CA. Tenyearslater, wehaveawarded43franchise licensesandhavegymsopen acrossthecountry.

C O N T B I R L A

NURTURING INDIA'S TOMORROW!

Nirvaan Birla | Managing Director

Mr.

Educationisthekeythatopens newdoorsofopportunitiesfor abetterfuture.BirlaOpen MindsEducationPvt.Ltdishelping individualsindoingthatacrossIndia andaroundtheglobe.

Thename'BirlaOpenMinds'is synonymouswiththe4Cs–Care,Cooperation,Collaboration,andCourtesy. TheBirlafamilyisrenownedforits focusoneducation,anditsrich heritageofbusinessandphilanthropy isreflectedinallitsendeavors.

FeaturingforTheEnterpriseWorld's thisissueofTheBestFranchiseTo BuyIn2022isBirlaOpenMinds.

TheCompany:

BirlaOpenMindsEducationPvt.Ltd offersacomprehensivesolutionfor educationthatenvelopesthe individual'slearning,rightfromthe formativeearlyyearstoK-12 schooling.ThefirstBirlaOpen MindsSchoolcommencedits operationsin2010,andtodayithas

spreaditswingsto140+schoolsacross thecountry.

Theytakegreatprideinpossessinga close-knitcommunityofacademicians, researchers,andprofessionalsasthey focusonprovidingaworld-class educationthatunleashescreativityand curiosityineverychild.

BirlaOpenMindsaimstoproduce highlyskilledindividualsand innovativethinkers.Theirmissionisto designanddevelopaprogressive

Mr. Yatharth Gautam Director & COO

curriculumyearafteryeartosupport theirnetworkofschools.

Throughtheirinstitutions,BirlaOpen Mindsprepareeconomically independent,skilled,andinnovative studentsbyprovidingthemwitha robustcurriculum,comfortablelearning environment,excellentinfrastructure, andstrongsupportwhowillonedaybe leadersintheirrespectivefields.

Afterthisstage,theyconsolidatedtheir presenceunderonebrandnamethatis BirlaOpenMinds.Thispivoted& enabledthemtoexpandtheirhorizons acrossthecountrywithanaverageof 90%growthrateeveryyear

TheProductsandServices:

BirlaOpenMindsprovidethebest school-relatedanded-techsolutions throughschool-basedsupportservices whichinclude:

Ÿ CuratedCurriculum

Ÿ Seamlessintegrationwiththeir LMSPlatform

Ÿ FullyTech-enabledSchools

EachpersonwhoconnectstoBirla OpenMindsgetsthebestservices,beit stakeholders,partners,staff,parents,or childrenenrolledintheirschoolsacross India. Whenyoucatertoavastsegmentlike preschoolsandK-12s,theformerof whichisyetnotgovernedbyany regulatorybody,thechallengeof ensuringaprogressiveandapt curriculumisparamount.

Theneedofthehouristointroduce technological,economic,andcultural forcesintheeducationsystematall levelsandchangethecoreofthe traditionaleducationalsystemtofind thebestlearningways.

Ÿ RealTimeOperationsTracking &support-Software,course, documentation,tracking,education, e-learning…younameitandthey haveit!

Ÿ TeacherTraining-Regularschool

ObstaclesAlongtheWay:

Alongwithdeliveringthesamelevelof adaptabilitytotheirpartnersacross varioustiercities,themainchallenge BirlaOpenSchoolfacedatthestartwas gettingtheparentsofthesecitiesand townstoaccepttheprogressivenature oftheircurriculum.

Forexample,AparentfromMumbai willhaveverydifferentexpectations fromtheirwardasopposedtoaparent fromHyderabad.

Maintaininguniformityandcorrectly implementingandaddressingsuch issuesweresomeoftheinitial challengesBirlaOpenMindfaced.

SparkThatCausedGrowth:

Oncetheinitialanchorsweresetin place,BirlaOpenMindsreachedastage wheretheywereprimedforgrowth.

Ms. Sarada Murali CFO

General Manager Operations

Ÿ visitsbyschoolsupportofficersto workcloselywithteachersin collaborativelessonpreparation meetingsandprovidevariouskinds ofservices

Ÿ Workshopsforstudentsandteachers

Ÿ VocationalSkillTraining

Ÿ Intensiveon-siteschoolsupport

Ÿ BeingapartofeliteLearning communities–Thecross-school professionalsharingaimsat enhancingteachers'professionalism andleadership.

EnsuringReliability:

“Birla Open Minds isn't just a school; it is a way of life. A life that is full of excitement, promises, challenges, and adventures.”

Theystrivetoimproveandattemptto changewithtimesincechangeisthe onlyconstant.Introducingnewlearning experiences,sharingfuturevisions,and applaudingachievementshasbeentheir constantendeavour

Needlesstosay,BirlaOpenMind's networkofschoolssubscribestothe ethosofqualityandholisticeducation.

TakingaStepFurther:

Thebeautifulthingabouteducationin generalisthatitisalwaysevolving. Thelearningneverstops,thereis alwayssomethingnewtoaddand explore.

TheteamatBirlaOpenMindsis constantlybrainstormingandexploring aspectsthatarenotonlyavailablein Indiabutacrosstheglobeaswell.

BirlaOpenMindshasbeenaheadofthe curveintermsofHybridLeaning, thankstoitssistercompanyBirla Brainiacs.

HybridLearningoffersthebestofboth worldstostudentsacrosstheglobeand

Mr. Mukesh Mishra

Ÿ inIndiagivingthemeasyaccessto qualityeducation.

Servicesthatfocusoncustomer satisfactionareaconstantworkin progress,becauseofthis,itis impossibleforsomeonetotakeastand wheretheirservicesdonotrequireany furtherelevationsorinnovations.

BirlaOpenMindskeepasharpfocus ontheseaspectsandconsiders constructivefeedbackfromalloftheir partnersatregularintervalina transparentmannerwhichisalso sharedwiththeirChairmanandBoard ofDirectors.

TheReasonBehindtheOngoing Success:

BirlaOpenMindslikestobelievethat itslong-standingsuccesscomesfrom theconstantpursuittoensurethatthe servicestheyprovidetoitspartnersare consistentlyandconstantlyevolving alongwithmeetingmodernstandards atthegroundlevels.

Inaddition,improvementstotheir offeringsandastrongin-house adaptivecurriculumarekeyfactorsas well.Lastbutnottheleast,theBirla familycomeswithover100yearsof experienceinthefieldofeducationand thisisalwaysseeninthefondness shownbytheirpartnerswhenthey choosetopartnerwiththemontheir projects.

TheJourneyofGrowth:

Thegrowthtrajectorygivesyoua glimpseintotheevolutionandprogress madebyBirlaOpenMinds.The growthwasn'tjustintermsoftheir presenceacrossIndia,itwasalso evidentinaspectssuchasmanpower andsignificantinvestmentintermsof technologyandknow-howtofurther improveupontheirofferings.

Mr. Gaurav Dadhich General Manager Sales & Marketing

Dr. Pushpita Chattopadhyay PresidentAcademics & Skill Development

ItenabledBirlaOpenMindsto lookaftermultipleschoolsina customisedmannertoensurethat theschoolsaren'tjustlefttofend forthemselvesatthegroundlevel.

BirlaOpenMindsalwayslikesto highlightthattheyareheretowork withentrepreneurs,andhavinga knowledgeofhowtomanageor runtheschoolisn'tessentialto enterintothisspace.That'sBirla OpenMind'srole,andtheypride themselvesinguidingpartners throughthebeautifulprocessof successfullyrunningan educationalinstituteina professionalmanner.

ShowingthePathofScalability andSustainability:

Itisofparamountimportancethat theprojectissustainablenotonly forthepartnerbutalsoforBirla OpenMindsbecauseasabrandas theydonotbelieveinopening educationalinstitutionsand shuttingthemdownabruptly

Wheninvestorsorpartners approachthemforfranchisees, BirlaOpenMindstakeagood amountoftimetocompletely understandtheirthoughtprocess andexpectations.Afterthat,they chartoutawholeplanofaction withtheinvestorsandpartners detailingeachaspectofsettingup thebusinesswithtimelinesthat haveadirectimplicationonthe profitabilityoftheventure.

Oncethesustainabilityisingrained overaperiodoftime,thenboth partiesdiscussthescalability aspectswiththeownersbasedon thelocallyprevalentconditionsto positionthemwellenoughto achievescalability.

Acingtheeffectivecustomer communicationstrategy:

BirlaOpenMindsprovides360-degree supporttoallofitscustomers.The supportenableseveryschoolunder themtosuccessfullymoveforwardand implementtheprogressivecurriculum withtrainedteachersandstaff memberswhounderstandand appreciatetheirvision.

“Birla Open Minds isn't just a school; it is a way of life. A life that is full of excitement, promises, challenges, and adventures.”

Senior Manager HR

Ms. Vallabha Sawant

DENIZ DUYGULU CARLTON WASHINGTON Founder Founder

OUR MISSION

We’re committed to helping people rethink aging by providing treatments that unlock vitality at every stage of life. With care that’s second to none, your years can be as vibrant as you are. No one can stop getting older, but you can look and feel much younger than your age. Using recent biomedical advances, it is possible to slow the rate of the aging process, and even reverse some of the effects of aging. That’s why we offer a range of innovative and comprehensive antiaging services that give people their drive and condence back.

Intoday'sfast-pacedera,where everyoneisrushing,whendowe havetimetomaintainahealthy lifestyle?Asthingsarepickinguppace arounduseveryday,whatgets neglectedisourhealth,leadingto

manyissuesandproblems.Wefacea lotofproblemsbutsomeproblemswe face,wedon'ttalkabout,likeaging, weightloss,andmuchmore.Just wheredowefindthetimetohavea healthylifestyleandstayfit.Andifyou dofindaway,justhowdoyouachieve it?

4EverYoungisavitalitycenter.What differentiatesthemistheirwellness sideinadditiontoregularmed-spa services.Theyincorporatein-depth bloodwork,IVVitamintherapy, hormoneoptimization,nutraceuticals, etc.So,yougothroughaverydetailed healthreport.

Theycallita4Everhealthprofile, createdbasedonthelabwork, physical,etc.tellingPatientswhat

benefitsthey'llgetoutofthedifferent programstheyofferonbothsidesof thepractice,theaestheticside,Look YourBestandthewellnessside,Feel YourBest.Theyalsoofferevery servicethatamedspaoffers,like, botoxanddermalfillers,facialsand peels.

ReinventingWellness-4EverYoung

4EverYoungisdedicatedto revitalizingyourbodyandspiritwith provenanti-agingsolutions.Their treatmentplansarecustomizedbased oneachindividual'sconcernsand needs.

Theirpracticeusesthetechnologyand medicalscienceofthe21stcenturyto optimizewellnessandfindtherootsof

problems,particularlychronic conditionsthatareonlytreated symptomaticallybymainstream medicine.

Theyarenotfocusedonjust symptoms,butonfindingthecauseof thedeficiencyandrepairingthem. Theirpatientsareseekinghelpwith issuessuchashealthyaging, bioidenticalhormonereplacement, menopause,andropause,weightloss, expertnutritionaltestingandguidance, diagnosisandtreatmentofchronic illness,detoxification,andaesthetic services.

Theyusethetechniquesoffunctional medicinetooptimizethefunctionsof thebodysystems.Whiletheymayuse traditionaldrugsandhormones,they

alsoemploythetargeteduseof nutritionalsupplementsand scientificallytestednaturalmedicines toachievehealthobjectivesthatarenot possiblewithstandard pharmaceuticals.

Theyalsofocusondiet,themain componentofhealth.Whenyou becomeapatient,youwilllearnin detailexactlywhat,how,howmuch, andwhentoeattoachieveyourbest health.Finally,properexerciseaswith anyregimenforoptimalhealthis encouraged.

How4EverYoungmakesamarkin theworldofWellness?

4EverYounganditsteamhaveset themselvesasdisruptorsintheirspace,

rightfromitsinception.So,initially, peopleconfusedthemwithamed-spa andwerealsoskepticaloftheir innovativeofferings.Buttheyareso muchmore,andofferawellnessside. Theynotonlycreatedawarenessbut alsoeducatedpeopleabouthowtofeel better,andlookbetter,inaglobal sense.

Theyspokeinwaysthatpeoplecan relatetolargely.Theyshowedtheir authenticityinmeetingpeople'sneeds becausetheyrelatetoallofthem.They wanttobelookedatasafriendwhois understandingandhasabroad-based approach.

Theyarenotheavyongeneratingmore salesbutemphasizetheirculture,what theyare,andthevaluepropositionthey

Whentheteamof4EverYoungisnotinthe officetohandlebusiness,they'reoutinthe community,helpinganddoingthingsfor peoplefromallwalksoflife.Thatishow theywanttobeperceivedbypeople.And theylookat4EverYoungasmorethana medspa.Theyareasmallbusinessthat impactsourcommunities.Thataloneisa separatorbecausethetruthisyoucanget someoftheproducts/servicestheyofferat otherplaces,butyoucan'tgetitinthe

offertopeopleandtheircommunity samewayandfromastaffwhopractices whattheypreach.

Andwenotonlycantellyouthattheory aboutthebenefitsoftheserviceand products,butthey'realivingtestimonyto themaswellbecausetheyusethem.So we'repatientsandclientsoftheserviceswe offer Andwefeellikethesedifferentthings inthewaywepresentthem,setsusapart fromeverybody

Whereis4EverYoungasafranchisein thesechangingtimesandtrends?

4EverYounganditsteamaredoingmore marketingandcreatingmoreofan audience,creatingmorepatients.So,this industryisjustgettingstarted.

They’vebeenatitsince2014,andthey’ve comealongwayineducatingandcreating awareness.Thisindustryhasbecomemuch moreimportantandmainstream.People usedtokindofhidetheyweredoingBotox fromtheirfriends,butnowit'sveryopen andthesamegoeswithhormone optimization.

Peoplelookatitdifferentlyandthisspace hasbeenwitnessingmoreandmore companiesgettingstarted..thatmakestheir franchiseoneofthepioneers,andtheir industryextremelyrelevantandimportant. Thus,there'salotmoreroomforgrowth, andtheirtargetistosee4EverYoungin everymajorcityintheUSandthenextfive years,,withmillionsofpatients.

How’s4EverYoungasan investment?Wheredoesitstandin thefutureasafranchise?

Thisindustryisjustgettingstarted,the servicesarelookedatdifferently Also, thedemographicofpatientsaregetting youngerandolder

So,there'samuchwiderrangeof patientscomingthroughthedoor. Therearemoremom-and-popstyle placeslikethisopeningup,which showsthatthisindustryisbooming. That'sgreatnewsfortheirfranchise becauseiftherearethatmanypeople interestedingettingintothisindustry, itwouldnotmakesensetodoiton yourown!

Youcangetinwith4EverYoung,if youqualifyandtheyapproveyoufor theprogram,whytrytofigureitouton yourownwhenyoucanlearnfrom theirmistakes?Theyhaveaverygood systeminplace.

Hormonereplacementtherapyand thingslikeIVs,etc.It'sjustvitamins, nothingcrazy.Butyouknow,justthe factthatsomethinggoesintoyour vein,peopleusedtothinkofit differently,butverydifferentnow. Everybodyisgoingtobenefitfrom theseservicesandwithproper education,themoretimethatgoes,the morewordofmouth,themore 4EverYoungandtheirnamewillgrow!

Fromtheteam'sperspective,they're

aimingforatleast250to350locations nationwidefor4EverYoung.Theysee thedemographicfortheirservice offeringsbecomingmoremainstream, intothelight,andmostimportantly, beingopenlyacknowledged.

Today,theyseepatientscomingin fromeverywalkandageoflife,they seeeverydaypeople,teachers,doctors, lawyers,stay-at-homemoms,and CEOsbecauseeveryonebenefitsfrom theirservices!

4EverYoung’sfutureandgrowth plans?Whatmakesthemoneofthe bestfranchisestoinvestin?

4EverYoungisonitswaytoachieving thegoaltobeahouseholdnamefor aestheticsandwellness.They'revery

excitedtosharethattheyhave70+ unitsindevelopment,openingbythe endofJune.Andthey'reexpandingas wespeak!

Theylookforwardtohaving120units insomeformofdevelopmentoverthe next12to36months.Andtheywantto duplicatethoseresultsnextyearin 2023aswell.Aimingclosertothat numberofthe250plusunitsfor marketsthey'vealreadyidentified.

Theirjobistoeducateandkeepusup todatewithwhat'sgoingon.Butthen, youknow,yourwifemightkeepyou uptodatewithworkandondifferent householdneeds.Becauseallofus haveneedsforourselves.We'retrying tostayyoungandbeautifullookingfor

aslongaspossible.So,that'swhat makes4EverYoungevenmore relevant.

Supposeyouwanttoextendyourlife andyourhealth,andyouwanttolook beautifulforaslongaspossible.Inthat case,it'skindofacheatcodebecause youknow,that'spartofthebenefitof owninga4EverYoungfranchiseor workinginone,yougetfirstaccessto thingsthatwillhelpalotofpeople, andyoutoo!

Theirmissionistostayaheadof everyone,intermsofdevelopment,in termsofmarketing,andthewaythey presentthemselves.Theywantto maintaintheiruniqueness,andthey aimtoachievethatbybeingauthentic,

honest,andreliabletotheirpatients,by doingthingsthattheywoulduse themselvesandthingstheyare passionateabout,i.e.helpingpeople andtheircommunity

Theirmissionistostayaheadof everyone,intermsofdevelopment,in termsofmarketing,andthewaythey presentthemselves.Theywantto maintaintheiruniqueness,andthey aimtoachievethatbybeingauthentic, honest,andreliabletotheirpatients,by doingthingsthattheywoulduse themselvesandthingstheyare passionateabout,i.e.helpingpeople andtheircommunity.

जयपर

RajasthanthelargeststateinIndia.Formerly

Rajasthancomesfirstnthetermsofart cultureandtourismduetoitsrichcultural aspectspopularallovertheglobe.Jaipur,the capitalandhugemetropolisoftheIndianstateof Rajasthan.Asof2011,thecityhadapopulationof 3.1million,makingitthetenthmostcrowdedcity inthecountry.Jaipurisreferredasthe Pink City,of Indiaduetothesupremecolourschemeofits uniquestructuralbuildings.Theformerscientistof IndiaDrC.VRamancalledJaipurasGloryof India.JaipuralsoknownasParisofIndiaduetoits uniquestructureaswellasrichculture.Jaipurwas establishedin1727bytheKachhwahaRajputruler JaiSinghII,therulerofAmer,afterwhomthecity isnamed.Itwasoneoftheultimatelyorganized citiesofmodernIndia,plottedbyVidyadhar Bhattacharya.DuringtheBritishColonialperiod, themetropolisbroughtinserviceasthecapitalof JaipurState.Afterindependencein1947,Jaipur wasmadethecapitalofthenewlyestablishedstate ofRajasthan.AccordingtoUNESCOJaipurwas th addedintheWorldHeritageSiteon6 July2019. ThecityisalsohometotheUNESCOWorld HeritageSitesAmerFortandJantarMantar

LearningtheinternalfactorsofJaipur isjustlikelearningIndianculture deeply Themetropolisdepictsmany suchaspectsofancientIndiaandthe rulersofthesameperiod.Withthe sameancientmonumentsofJaipur capturestheheartofeverytouristor travelerwithitsimmensebeautyand royalgesture.Exploringthe metropolisisafactorofpridetoevery Indiancitizenasthestateyetconsists manyunrevealedfactsaboutthe ancienttimes.

Let'straveltoJaipurwithknowing amazingfactsaboutthemetropolis anditscultureHistoryandHeritage.

GeographicalImportance

Jaipur,thecapitalmetropolisofthe IndianstateofRajasthanislocatedin

theeasternborderofTharDesert,a semi-dryland.Thisstateisoneofthe biggestofthecountrywhichsharesthe internationalboundarywithPakistan onthewesternside.Itissituatedatan elevationof1417feetabovethesea level.Onthreesides,thecityis surroundedbytheAravallihillsand thisiswhy,itisprotectedfromthe scratchydesert.Inthenorth,itis enclosedbySikarandMahendragarh district;inthesouthbyTonk;inthe eastbyAlwar,DausaandSawai Madhopur;andinthewestbyNagaur andAjmerdistrict.

ThetotallengthofJaipurexpanding fromeasttowestisabout180km whereasthewidthfromnorthtosouth isabout110km.Themajorrivers passingthroughtheJaipurare BangangaandSabi.About28.65

millioncubicmetergroundwater resourcesareaccessibleinJaipur.To providethedrinkingwatertotheold city,thereisRamgarhdamonthe RiverBanGanga.Mineralslike Copper,Iron,Dolomite,Whitemarble, GlassandSiliconaretheprominent mineralsfoundinthemetropolis. SambharLake,whichistheonly naturallakewithsaltywaterisalsothe prominentsourceofbeststandardof saltinthestateaswellascountry,is veryclosetoJaipur

SomeAncientaspectsoftheCity

KingofAmber,MaharajaSawaiJai SinghIIestablishedthecityofJaipur on18 November1727.Dueto th scarcityofwaterandgrowing populationMaharajashiftedhiscapital fromAmbertoJaipur.MaharajaJai

Singhconsulteddivergentbookson architectureandarchitectswhile designingthelayoutofJaipur.Under thearchitecturalguidanceofVidyadhar Bhattacharya,Jaipurwasdesigned basedonthepostulatesofVastu ShastraandShilpaShastra.Much creditforbuildingJaipurgoesto VidyadharBhattacharyawhobuiltthe citywithmoreaffectionandlove portrayingIndiancultureinevery buildingoftheMetropolis.The erectionofthecitybeganin1726and approximatelytookfouryearsto completethemajorroads,offices,and palaces.Themetropoliswasdivided intonineblocks,twoofwhich consistedthestateroyalbuildingsand palaces,withtheremainingseven allottedtothepublic.Hugeparapet wasbuilt,perforatedbysevenfortified gates.

AswiththeMughals,Jaipur maintainedgoodrelationswiththe Britishandduringthewarof independencein1857remainedloyal totheraj.Yet,theBritishersgradually begantoerodedtheindependenceof thestateandemployedgreater dominanceoverthemanagement.In 1876,MaharajaRamSinghdid

somethingthatgrossedJaipuritsalias. DuringthereignofSawaiRamSingh, hepaintedtheentirecitypink.Aspink istraditionallyacolourassociatedwith hospitality,towelcometheprinceof WalesAlbertEdwardtothecity The traditionhasbeenpreservedandtoday allcitizensintheoldcityareurgedby lawtopreservethepinkcolour

Inthe19thcentury,thecityexpanded rapidlyandby1900ithadapopulation of160,000.Thewideavenuewas coveredanditschiefindustrieswere theworkingofmetalsandmarble, promotedbyaschoolofartfoundedin 1868.Thecityhadthreecolleges, includingaSanskritcollegeestablished in1865andagirls'schoolestablished in1867openedduringthereignofthe MaharajaRamSinghII.After independence,Jaipurincorporatedwith thestatesofJodhpur,Jaisalmerand Bikanertobecomethegreater Rajasthanunion.

RichHeritage&Culturalfactsof Jaipur

th In2019on6 JulyJaipurwaslistedas WorldHeritageSitebyUNESCO. MajorsitesofthemwereAmerFort andJantarMantar.Jaipurownsmany

culturalsiteslikeJawaharKalaKendra createdbyArchitectCharlesCorrea andRavindraManch.Government CentralMuseumdenotesvariousarts andantiquities.Thereisagovernment museumatHawaMahalandanart galleryatViratnagar Therearestatues representingRajasthaniculturearound thecity Thecityisatypicalamong pre-modernIndiancitiesinthe harmonyofitsstreets,andthedivision ofthecityintosixsectorsbybroad streets.Theurbanquartersarefurther dividedbynetworksofreticular streets.ThePalacequarterencompass theHawaMahalpalacecomplex, formalgardens,andasmalllake. NahargarhFort,whichwasthe residenceoftheKingSawaiJaiSingh II,crownsthehillinthenorthwest corneroftheoldcity.Therearethree maingatesfacingeast,west,andnorth. Theeasterngateiscalled Suraj pol whichmeanssungateandisdedicated toSuryaDev(Sun),thewesterngateis called Chand pol whichmeansmoon gateandisdedicatedtoMoon,andthe northerngatefacestheancestralcapital of Amer.

Also,withmonumentsandunique structuresJaipurisspeciallyknownfor

itshand-madethingssuchasclothes, toys,craftsetc.Themetropolishas manytraditionalshopssellingantiques andhandicrafts,aswellasmodern brandsrevivingtraditionaltechniques, suchasAnokhi.Thepreviousmonarch ofJaipurpatronisedanumberofarts andcrafts.Theyinvitedskilled artisans,artistsandcraftsmenfrom Indiaandabroadwhosettledinthe city.Someofthecraftsinclude bandhani,blockprinting,stonecarving andsculpture,tarkashi,zari,gota-patti, kinariandzardozi,silverjewellery, gems,kundan,meenakariand jewellery,LakhkiChudiya,miniature paintings,bluepottery,ivorycarving, shellacworkandleatherware.

InancientRajasthanthereweremany tribeswhichwerequitefamousfor theirartperformances.Someofthem areBhopa,Kalbeliya.Paintingofat thattimeisalsofamouseventoday thosegetexploredinmanyexhibitions.

TheversatilecityofRajasthanalsohas handsspreadinperformingarts includingfolksandsomeexceptional musicalinstrumentsfamousallover theworld.Numerouslive performancesarefoundhere.Every streetofJaipurdepictsperformersand streetartistsperformingtheir individualskillsoringroups.Street circus,playsandannualeventsartists performsvariousactivitieswhich explainssomanythingsaboutthe cultureoftheoldcity.Streetpuppet showsaremajorattractiononthe streetsofJaipur

Ghoomardancewithsarangi, numerousfolkanddevotionalsongs with“garhaandkhartal”arefamousin Jaipur.MusicofJaipurdepicts significanceoflanguageand instrumentsusedinit.Basic instrumentsincludeastringinstrument sarangi,abeatdenotinginstrument widelyknownasKhartalanda Harmoniumgivingthefolkanessence

ofrichheritage.Withthesame Rajasthanimusicconsistssomemajor aspectsofclassicalmusicclassified withdifferentregionsdenotingthesame regions.Theclassificationwasdoneon Gharanas.EveryGharanawouldusedto depictasignificance.Jaipur,Bikaner, Jodhpurwasthemajorgharanas.

TasteinSimplicity

Oneofthemostdelightfulaspectsofa visittothe'pinkcity'istheculinary delightsofRajasthan,themaincuisine ofJaipur ThecapitalofRajputkings hadanimpressivearrayofmouthwateringdelights,keptcloselyguarded bytheroyalchefs.Someofthemhave beenpassedonthroughgenerations, sadlytheresthavebeenlost.The authenticityofJaipur,Rajasthanliesin itssimplicity.Jaipurisacityofroyalty, alandwhichhasservedrichfoodtothe Kingsandqueensoftheroyalfamily TheimperialkitchensofRajasthanused toemploy'Khansamas'(theroyal cooks)tomakethebestgastronomy. ThePinkcitystillservesthebest delicaciestoitsresidentsandtourists. Naturallyhome-maderecipeswinheart ofthetravellers.

TypicaldishesincludeDalBaati Churma,MissiRoti,GattekiSabzi, Lahsunkichutney,KerSangri,Makke kiGhat,BajrekiGhat,BajrekiRotiand LaalMaans.Jaipurisalsoknownforits sweetswhichdepictstheancient traditionsofRajasthantowelcome guestswithservingsweetasasymbol offriendshipandhappiness.Thesweet includeGhevar,Feeni,MawaKachori,

Gajak,Meethithuli,Chaugunike laddu,andMoongThal.Although, sincelastdecadebeingamoderncity, thecuisineofJaipurportraysa contemporarystyleofcuisine.Many dishesarerevisedanddenotesmixed cultures.Jaipurbeingagreattourist attractionitservesmorethan1000of varietyofdishesincludingbothVeg andNon-Veg.

ExploringJaipurthroughits Antiquities

PlannedbyVidyadharBhattacharya

Jaipurownstherecordoffirstplanned cityinthehistoryofIndia.Beinga royalcitysinceformedJaipurdepicts manystructuresandmonuments denotingtherichnessofthecityandits cultureisdepictedoverthe monuments.Carvingsontheforts, maingatesandmanyothermonuments denotesthemagnificenceofthecityas wellasitsart.Jaipurownsmanyold structuresincludingfortsandPalaces. Manyofthemwereundertakenbythe britishersduringpre-independence period.

MajorsitestovisitinJaipurareAmer FortandJantarMantar.Jaipurowns manyculturalsiteslikeJawaharKala KendracreatedbyArchitectCharles CorreaandRavindraManch.

GovernmentCentralMuseumdenotes variousartsandantiquities.Thereisa governmentmuseumatHawaMahal andanartgalleryatViratnagar Also, NahargarhFort,JalMahal,JalgarhFort aresitestoexploreinJaipur.

WiththefortsJaipurownsamazing gardensdenotedtothequeensof particulardynastyfromvarioustime periods.LikeSisodiaRaniPalace, VidyadharGarden,RamNiwas Garden,etc.manynightsshowsteals theheartoftravellersincludinglight andsoundshowatJainiwasUdyan, AmberPalaceandCityPalaceare pointofattractionatnightastheyare

lightenedwithbrightlightsandlooks mesmerizinginthedark.

BeinganoldcityJaipurhavemany templesofdifferentreligions.Manyof themareknownfortheirarchitectural work.BirlaTemple,GovindDevji Temple,MotiDoongriGaneshTemple, DigambarJainMandirandmost importantamongtheseGaltajian ancientpilgrimagecentreinJaipur MuseumslikeHawaMahal,Albert HallMuseum,JaipurWaxMuseum, MuseumofGem&Jewellery,etcare famousmuseumsinJaipurtovisit whichdepictsroyaltyofthatperiod andtheantiquitiesshowsartisticfactor ofJaipur.

EconomicGrowthofJaipur

Aspertherecordsreleasedbythe DirectorateofEconomicsandStatistics ofRajasthanstate,theGDPofJaipur districtisevaluatedatINR1,22,140 crores($15.8billion)in2020–21,with aper-capitaGDPofINR1,41,305.In additiontoitsroleasthenonmetropolitancapital,educational,and administrativecentre,theeconomyof Jaipurishavingboostbytourism, gemstonecutting,themanufactureof jewelleryandluxurytextiles,and informationtechnology

Threemajortradepromotion organisationshavetheirofficesin Jaipur Theseare:FederationofIndian ChambersofCommerce&Industry (FICCI),thePHDChamberof CommerceandIndustry(PHDCCI), andtheConfederationofIndian Industry(CII)whichhasitsregional officeshere.In2008,Jaipurwasrated 31amongthe50EmergingGlobal Outsourcingcities.

ThecityisamongtopapparentIThubs ofIndiaalongwithAhmedabad, BhubaneswarandKochi.Mahindra WorldCityisanon-segregated businesszoneinJaipur.Itishometo

varioussoftwareandITcompanies includingGenpact,Appirio, Infosys,Wipro,ICICIBank, ConnexionsandDeutscheBank. TheGovernmentofRajasthanhave builtAsia'slargestincubatorin Jaipur–theBhamashahTechno Hub.

Jaipurisamajorhubforartsand crafts.Ithasmanytraditionalshops sellingantiques,jewellery, handicrafts,gems,bangles,pottery, carpets,textiles,leatherandmetal products.JaipurisoneofIndia's largestmanufacturersofhandknottedrugs.Jaipurfoot,arubberbasedprostheticlegforpeoplewith below-kneeamputations,was designedandisproducedinJaipur

ContributionofJaipurinSports &Education

Education

ThePublicandprivateschoolsin JaipuraregovernedbytheCentral BoardofSecondaryEducationor BoardofSecondaryEducation, Rajasthan,InternationalBoardof educationandfollowa"10+2" plan.Thisplancallsforeightyears ofprimaryeducationandfouryears ofsecondaryeducation.The secondaryschoolincorporatetwo yearsofuppersecondaryeducation, whichismoreparticularand diversethanthetwoyearsoflower secondaryeducationbeforeit. Languagesofinstructioninclude EnglishandHindi.

Remarkableinstitutionsinthecity are:UniversityofRajasthan, RajasthanUniversityofHealth Sciences,Dr.BhimraoAmbedkar LawUniversity,RajasthanSanskrit University,HaridevJoshi UniversityofJournalismandMass Communication,SureshGyan ViharUniversity,Malaviya

NationalInstituteofTechnology,LNM InstituteofInformationTechnology, NationalInstituteofAyurveda,Sawai ManSinghMedicalCollegeand SubodhCollegeamongothers.

Admissiontograduationcollegesin Jaipur,manyofwhichareaffiliatedto RajasthanTechnicalUniversityin Kota,isthroughRajasthanEngineering AdmissionProcess.

Sports

Themajorcricketstadiuminthecity, SawaiMansinghStadium,can accommodatearound30,000people andhashostednationaland internationalcricketmatches.Itisalso thenativegroundofIPLteam RajasthanRoyals.SawaiMansingh IndoorStadium,ChauganStadiumand RailwayCricketGroundaretheother sportingstadiumsinthecity

Averynewstadiumhasbeenproposed forChonpVillagewithaseating capacity75,000.Itwouldbethethirdlargestcricketstadiumintheworld aftertheSardarPatelStadiumandthe MelbourneCricketGround.

ThecityissymbolizedintheIPLby RajasthanRoyalsin2008-2016; 2018–presentandinProKabaddi LeaguebyJaipurPinkPanthers.

Anewcricketstadiumsituated27km awayfromJaipurisunder construction.InJuly2021,Chief MinisterAshokGehlotsaidthatthe stadiumwillhaveatotalseating capacityof75000andwillbe constructedintwophases,ofwhichthe seatingaccommodationof45,000 peoplewillbecompletedinthefirst phaseandexpansionforanother 30,000willbedoneinthesecond phase.

EVERYONE ON PLANET TO ACHIEVE MORE

Formorethanadecade,

Microsofthasbeenthemarket leaderinoperatingsystems.It wasestablishedbyBillGatesandPaul AlleninAlbuquerque,NewMexico,in 1975,46yearsago,andiscurrently flourishingallovertheworld.Inthe 2020Fortune500listofthemost significantUScompanies,Microsoft cameinatnumber21.Itisvaluedas thethird-highestglobalbrand.The businessisadigitaloperatingsystems leader

OnApril4,1975,BillGatesandPaul AllenestablishedMicrosoftinorderto createandmarketBASICinterpreters fortheAltair8800.Inthemiddleofthe 1980s,MS-DOSandthenWindows propelledittothetopofthemarketfor personalcomputeroperatingsystems. Threepeoplebecamebillionaires thankstoMicrosoft's1986initialpublic offering(IPO)andsubsequentincrease inshareprice,whileanestimated

12,000Microsoftemployeesbecame millionaires.Sincethe1990s,ithas movedfromtheoperatingsystem industryandacquiredanumberof businesses.Theirgreatestacquisition wasLinkedInfor$26.2billionin December2016,whichwasfollowed bySkypeTechnologiesfor$8.5billion inMay2011.

In2018,Microsoftrecaptureditstitleas themostvaluablepubliclytraded businessintheworldafterbeing dethronedbyApplein2010.After AppleandAmazon,Microsoftbecame thethirdAmericanpublicfirmtohavea marketcapof$1trillionormorewhen itdidsoinApril2019.Microsoftwill havethefourth-highestworldwide brandvaluationasof2022.

JourneyofMicrosoftMicrosoftisadailyandregularword usedineverycorporatesector The

globalproductisownedbyMicrosoft CorporationbasedinAmericaisa multinationaltechnologycorporation. Theassociatedservicesheadquarters aresituatedatMicrosoftRedmond campusinRedmond,Washington, UnitedStates.Thebestproductsof MicrosoftaretheWindowsseriesof operatingsystems,themicrosoft officesuiteandinternetexplorer,etc. TheXboxvideogamingconsolesand theMicrosoftSurfacerangeof touchscreenpersonalPCsareitstwo mainhardwareofferings.Microsoft wastheworld'slargestsoftware companybyrevenueasof2019;it wasplacedNo.21intheFortune500 rankingsofthelargestAmerican firmsbytotalrevenuein2020.Along withAlphabet,Amazon,Apple,and Meta,itisoneoftheBigFive Americantechnologicalfirms.The journeyofMicrosoftkickstartedwith abasicsetup.

The current global venture was founded by Bill Gates and Paul Allen on 4th April 1975 with the main motive to produce and sell BASIC interpreters for the Altair 8800.

As a result of an arrangement the company made with ASCII Magazine in Japan in August 1977, ASCII Microsoft opened its rst overseas ofce.

In the middle of the 1980s, MS-DOS and then Windows propelled it to the top of the market for personal computer operating systems.

Since the 1990s, it has moved from the operating system industry and acquired a number of businesses.

Microsoft started to reevaluate its products and broaden its product line into computer networking and the World Wide Web after Bill Gates' internal "Internet Tidal Wave letter" on May 26, 1995.

Microsoft released Windows XP on October 25, 2001, combining the NT codebase with the mainstream OS line. Later that year, the company introduced the Xbox, breaking into the Sony and Nintendodominated market for video game consoles.

Microsoft, which was becoming more active in the hardware market after the launching of Xbox, introduced the Zune line of digital media players in 2006 as the replacement to its earlier software platform Portable Media Center.

The Windows Vista released in 2007 featured the security and redesigned user interface dubbed Aero, following with the release of MS Ofce 2007 with the feature of Ribbon user interface.

Throughout the 2011-12 Microsoft restructured its identity with focusing on logo, products, services, etc.

Microsoft released a x for Windows 10 in January 2018 to address CPU issues brought on by Intel's Meltdown security aw. The patch caused problems with the virtual machines running on Microsoft Azure that use Intel's CPU architecture.

On June 24, 2021, Microsoft announced Windows 11.

ThegrowthofMicrosoftandits productsandservicesiswitnessed bythewholeworld.Inaninterview withMr.BillGatesmentionedthe growthofMicrosoftcreditingitto theirteam.

ThesurveyofMicrosoft's StatisticalStudies-

Microsoftbeingaglobalventure todayhasnoneedofany recognitionstrategyormarketing strategy Thecorporationbeingan InformationandTechnologybased corporationworksmostlyonits productsandservicesrelatedto databasesandsoftwares.The4Ps fromthemarketingmixworkson pointformicrosoft.The4Ps includesProduct,Price,Place, Promotion.

ProductMix

Aproductissomethingthatsatisfiesthe needsanddesiresoftheconsumer, whereasaproductmixisthevarietyof thatproduct.Microsoftisaretailerof bothhardwareandsoftware.Computers, laptops,tablets,Xbox,andphonesare amongtheirhardwaregoods.Microsoft OfficeandWindowsOSareamongtheir softwareproducts.Microsofthasabroad rangeofproducts.Itisprimarily renownedforits

Ÿ Devices

Ÿ Softwares

Ÿ Apps

Ÿ Games

Ÿ Entertainment

PriceMix

Pricemixisthemethodusedto determineaproduct'spriceasopposedto price,whichreferstothemonetaryvalue ofaproduct.Microsoftfrequently employstheBuyOnlyWhatYouUse, Freemium,andMarket-orientedpricing strategies.

Ÿ FreemiumPricing

Ÿ Productline

Ÿ PenetrationPricing

Ÿ PriceSkimming

PlaceMix

UnderPriceMix,Microsoftprovides thefollowingservicestoitsclients:

Ÿ Customerscaneasilyselect productsandservicesfrom Microsoft'sofficialwebsitebased ontheirneeds.

Ÿ Microsoftoffersretaillocationsall overtheworldwherecustomers mayusetheguidanceoftechnical advisorstomakesmarterdecisions.

Ÿ Additionally,Microsofthas approveddealersanddistributors. Microsoft'sstrategicallysound locationmixmakesitsproducts readilyavailabletocustomers worldwide.Nowlet'stalkabout Microsoft'spromotionalstrategyto discoverhowitkeepsitspositionat thetop.

PromotionalMix

Withtheaidofitspowerfulbrand image,Microsoft'spromotionalstrategy preciselyaddressesitstargetmarket.It advertisesitsproductsonanumberof

Twitter,Google,Instagram,etc. Microsoftemploysanumberof differentpromotionalstrategies, includingadvertising,directmarketing, andsalespromotion.Itreachesits intendedaudiencethroughastrategic channel.Microsoft'svarietyof promotionsincludes-

Ÿ Advertising

Ÿ SalesPromotion

Ÿ DirectMarketing

Ÿ PersonalSelling

Ÿ PublicRelations

EffectofCOVID19onTheglobal enterprise-

Evenbeforethepandemic,scientists havelongponderedtheimplicationsof aworldinwhichreportingforworkno longermeantreportingforwork.Ifwe hadtheabilitytodisconnectfrom actuallocationsthankstocontemporary technology,howmightour employment,offices,andworkdays change?Whatwouldbethegenuine advantages?Whatwouldtheobstacles be?COVID-19thenstruck.Everything changedandbecameunpredictable fromabusinessstandpoint,butfroma researcher'spointofview,itoffereda hugeopportunity.Thiswastheperfect opportunityforsocialscientiststo

ofanentirelydigitalworkforce.

EarlyinMarch,justadayaftertheorder wasissuedforallemployeesat Microsoft'sRedmond,Washington headquarterstostayathome,scientistsat thecompanystartedthinkingaboutthe researchpossibilities.Thechiefscientist forMicrosoft'sExperiencesandDevices, JaimeTeevan,anddirectorofapplied scienceBrentHechtmetonlinewitha dozenothercolleaguestodiscusswhat hadjustoccurred,whatwasaboutto occur,andwhatitallmaysignify.Hecht assertsthatoneofMicrosoft'sadvantages isthestaffmembers'intensecuriosity.

Ofcourse,thebalancebetweenbenefits andlosseswasfarfromclear-cut.A significantminusforsomewasabonus forothers.Workingfromhomeandbeing freeofofficeinterruptionshadbeena blessingforsomepositions,butithad beendifficultformanagersand employeesinmorecollaborativefieldsto recreatethecreativefrenzyof brainstormingsessions.Nearlyevery benefit hasaconcomitantdrawback. However,acloserlookatthedatasofar offershelpfulinsightsthatmightnotonly guideusthroughthedifficultiesweare currentlyfacingbutalsoinfluencehow wemightthinkaboutmakingthings betteroncewearepermittedtoreturnto ourworkplaces.

ConclusionofTheCaseStudy-

Insummary,Microsoftisthemarket leaderbecauseofitsdominantworldwide presenceandleadership.Their welcoming“perfectcoffeeshop atmosphere”shouldbealong-term competitiveadvantage.Thecompany's retailoutletsandon-sitecollaborations haveearnedhigherresponserates, puttingtheminfrontofthepackinthe maturebusiness.Asaresultofitsallencompassingmarketingapproach, Microsoft enjoysastrongglobalmarket

About Microso

Microsoft is among the most well-known brand brands in business. However, company cofounder Paul Allen originally gave the business the moniker Microsoft, which was a mix of the phrases ``microcomputer" and "software."

3.

Gates planned to rename the original Windows operating system to "Interface Manager" when it was still being developed. The moniker was initially used exclusively internally, with intentions to continue using it when the OS was eventually made available to the general public.

1. 2. 3.

Over the years, Microsoft has used a number of distinctive logos, all of which are instantly identiable. However, the original Microsoft logo was created in less than a day by co-founders Bill Gates and Paul Allen.

4.

One of the company's most well-known software offerings is Microsoft Ofce, which includes favorites like Microsoft Word, Excel, and PowerPoint. Despite the obvious connection to Microsoft, some people would be surprised to learn that Microsoft Ofce rst appeared on the Mac before moving to Windows.

While the typical Microsoft employee may come to mind as a serious coder, they prefer the seriously adorable moniker "Softie." The average softie is a male American resident who works for a company with more than 180,000 people worldwide.