The Best Franchises To Buy in 2023

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W W W . T H E E N T E R P R I S E W O R L D . C O M | A M E R I C A S E D I T I O N | J U N E 2 0 2 3 UPSHOT What Makes Cales de Mallorca A Perfect Getaway Destination CASE STUDY How Harley Davidson is riding the waves of Change? PRODUCT REVIEW HOOTSUITE BLOG 75 HARD CHALLENGE The Best FRANCHISES To Buy in 2023 Derek Foster President FRANCHISING WITH A COMMITMENT TO QUALITY AND CLIENT SATISFACTION Daigle Cleaning Systems, Inc

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F r o m E d i t o r ’ s D e s k

Franchisingisthekindofabusinessmodelthathascreatedastirinthismodernworld.Andwhynot! Withmultiplebenefits,itisoneofthebusinessesthatwithafixedmodulecanalsogenerategood revenue.Andtostartwithitall,franchisingisalsoabusinessmodulethatcanbemuchsaferandless risky.Itisunlessthefranchisordecidedtochooseadifferentstructure.

Andforthosewithahungertogrow,boththefranchisorandthefranchisee,thisprovestobethebest business,asitguaranteesgrowthineveryaspect.

FeaturingforTheEnterpriseWorld’sthisissueofTheBestFranchisestoBuyin2023arethestoriesofsuch franchisors,whohavehelpedandinspiredmanytostartabusiness.

Forthecoverstory,readabout-

DaigleCleaningSystems,Inc,(DCS)ledbyPresidentDerekFoster,isseizingtheopportunity.DCSis committedtoprovidingaspiringfranchisesthehelpinoperatingaprovensystem,marketing,coaching,and multiplerevenuestreamsforitsfranchisees.DCSassistsentrepreneursdevelopandbuildtheirownbusiness asafullservicecommercialandresidentialcleaningorganization.

DCS’svisionistooperatenationwide.Thecompanypridesitselfonitsprofessional,organizedapproach, providingateamenvironmentforitsgrowingworkforceandfranchiseestoflourish.Ourmissionisto provideacleanandhealthyenvironmentforourclientsthatismeasurable.Thisresultsinpeaceofmindfor ourclients.

DCShasthreecorevalues:communication,integrity,andteamwork.

AlloyPersonalTrainingFranchisestartedoutwithaverystraightforwardphilosophy.Itwastogive peoplepersonalizedtrainingforbetterresults.ThecompanywontheawardoftheAFSFitnessBusinessof TheYearforitstremendousworkservingthousandsoffitnessfacilitiesworldwidewithmillionsof members.

It’snotacoincidencethatAlloyprogramsareamongthemosteffectiveprogramsintheworldtodayfor helpingpeoplewhowanttolookandfeeltheirabsolutebest.

Thecompanyhasestablishedeffectivefitnessprogramsandbusinessmanagementsolutionsthatdeliver resultsallovertheglobe.Inaddition,theFranchisealsogivesfranchiseesachancetoimpacttheir communityandfuturewithabranded,brick-and-mortarAlloyPersonalTrainingfranchiselocation.

BooXkeepingFranchiseisanopportunitytoownabookkeepingbusinessthatmaximizesprofitabilityby creatinganetworkofsmall-businesscustomersandofferingthemcomprehensivebookkeepingservicesat anaffordableprice.Itsflexiblebookkeepingfranchiseopportunityprovidesfranchiseeswithalltrainingand supportandhelpsthembuildasuccessfulbusiness.

BooXkeepingFranchiseisnotthemostcommonfranchiseopportunitypeoplearelookingfor,soeducating potentialcandidateswasthebiggestchallengeBooXkeepinghadtocopewith.However,theCOVID-19 pandemicarrivedasablessingindisguiseforthecompany Thefactthatpeoplecanworkremotely,andit wassafeandreliable,weresomeoftheonlyfewpositivescomingoutofthepandemic.

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This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.

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Forthecoverstory,readabout-

DaigleCleaningSystems,Inc,(DCS)ledbyPresidentDerekFoster,isseizingthe opportunity.DCSiscommittedtoprovidingaspiringfranchisesthehelpinoperatinga provensystem,marketing,coaching,andmultiplerevenuestreamsforitsfranchisees.DCS assistsentrepreneursdevelopandbuildtheirownbusinessasafullservicecommercialand residentialcleaningorganization.

DCS’svisionistooperatenationwide.Thecompanypridesitselfonitsprofessional, organizedapproach,providingateamenvironmentforitsgrowingworkforceandfranchisees toflourish.Ourmissionistoprovideacleanandhealthyenvironmentforourclientsthatis measurable.Thisresultsinpeaceofmindforourclients.

DCShasthreecorevalues:communication,integrity,andteamwork.

AlloyPersonalTrainingFranchisestartedoutwithaverystraightforwardphilosophy.It wastogivepeoplepersonalizedtrainingforbetterresults.Thecompanywontheawardofthe AFSFitnessBusinessofTheYearforitstremendousworkservingthousandsoffitness facilitiesworldwidewithmillionsofmembers.

It’snotacoincidencethatAlloyprogramsareamongthemosteffectiveprogramsinthe worldtodayforhelpingpeoplewhowanttolookandfeeltheirabsolutebest.

Thecompanyhasestablishedeffectivefitnessprogramsandbusinessmanagementsolutions thatdeliverresultsallovertheglobe.Inaddition,theFranchisealsogivesfranchiseesa chancetoimpacttheircommunityandfuturewithabranded,brick-and-mortarAlloy PersonalTrainingfranchiselocation.

BooXkeepingFranchiseisanopportunitytoownabookkeepingbusinessthatmaximizes profitabilitybycreatinganetworkofsmall-businesscustomersandofferingthem comprehensivebookkeepingservicesatanaffordableprice.Itsflexiblebookkeeping franchiseopportunityprovidesfranchiseeswithalltrainingandsupportandhelpsthembuild asuccessfulbusiness.

BooXkeepingFranchiseisnotthemostcommonfranchiseopportunitypeoplearelooking for,soeducatingpotentialcandidateswasthebiggestchallengeBooXkeepinghadtocope with.However,theCOVID-19pandemicarrivedasablessingindisguiseforthecompany Thefactthatpeoplecanworkremotely,anditwassafeandreliable,weresomeoftheonly fewpositivescomingoutofthepandemic.

L E A D E R S I N S P O T L I G H T

C O N T E N T S

dEREK FOSTER 1 2

3 2 SP. pROFILE Alloy Personal Training Franchise

pROFILE

BooXkeeping Franchise

What Makes Cales de Mallorca A Perfect Getaway Destination

How Harley Davidson is riding the waves of Change?

75 Hard Challenge: The Good, The Bad, and The Ugly

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5 4 UPSHOT CASE STUDY

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62 blog

6 6 review Hootsuite Review

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SYSTEMS,
Derek Foster | President FRANCHISING WITH A COMMITMENT TO QUALITY AND CLIENT SATISFACTION www.theenterpriseworld.com | 13
DAIGLE CLEANING
INC COVER STORY COVER STORY COVER STORY

F F

Franchisinghasbecomeapopularway forentrepreneurstostarttheir businesseswhilebenefitingfroman establishedbrandandsupportsystem. WiththeCovid19pandemicbehind us,theworldnowhasaheightened awareness&appreciationforessential businessesthatworktoprotectthe cleanlinessofbothpublicandprivate

facilities.DaigleCleaningSystems, Inc, ledby (DCS) PresidentDerek Foster,isseizingtheopportunity.DCS iscommittedtoprovidingaspiring franchisesthehelpinoperatinga provensystem,marketing,coaching, andmultiplerevenuestreamsforits franchisees.DCSassistsentrepreneurs developandbuildtheirownbusiness

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asafullservicecommercialand residentialcleaningorganization.

DeliveringUnmatchedResults

DCS'svisionistooperatenationwide. Thecompanypridesitselfonits professional,organizedapproach, providingateamenvironmentforits

growingworkforceandfranchiseesto flourish.Ourmissionistoprovidea cleanandhealthyenvironmentforour clientsthatismeasurable.Thisresults inpeaceofmindforourclients.

DCShasthreecorevalues: communication,integrity,and teamwork.Thecompanystrivesto

communicatealldetailsateverylevel oftheorganizationandwithitsclients toreachthedesiredresults.DCS alwaysaimstodotherightthingand weworktirelesslytobuildandprotect ourculture.DCSrunsonteamwork andinvestsinitspeopleand franchiseestoincreasequalityand efficiencyforitsclients.

COVER STORY

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OvercomingChallenges

DCShasfacedseveralchallengesonitspathtosuccess.Oneofthe primaryobstacleswasfindingtherighttalentthatsharesthesame personalvaluesasourcorporatevalues.DCScontinuestolookfor highlymotivatedindividualswillingtogoaboveandbeyondto achievesuccess.

DuringtheCovid19Pandemic,achallengethattheworldfaced together,DCShadtwooptions;slowdownandmakeexcusesto justmaintain,ortopushthroughandcontinuetogrow Wedecided asacompanytopushthrough,growandtheresultswere astounding.OurAlbanylocationgrewbyroughly40employees, welaunchedtwofranchises(Westchester&CapitalRegionofNY )andacquiredanotherAlbanycleaningbusinesstoassimilateinto ourAlbanylocation.

DCSstartedfranchisingin2019andwelcomeditsfirstfranchisein 2020.Thecompany'sAlbany,NY,locationwastheturningpoint forfranchisingasitgrewanddevelopedstrongprocessesthat couldbereplicatedinothergeographicareas.Thecompanyseeks tooperatenationwideandaimstorolloutitssuccessfulsystems andprocessestofranchiseeswhoalign withitsvaluesto replicateitssuccessinothercities.ThekeytoDCS'slong-standing successisitsdetermination.Thecompanyembraceschallengesas opportunitiestogrowandimprove.

ServicesandProducts

DCStakesprideinprovidinganexceptionalcustomerservice experience.Thecompanyhasreceivedthehighestcertification offeredintheindustry,theISSACIMSGreenBuilding,with honorscertification.Althoughitsservicesandproductsarenot exclusive,thecompanyfindssuccessinitscustomer-focused approach.

DCSoffersitsclientsvariousservices,tobeaonestopshopforall theircleaningneeds,resultinginmultiplerevenuestreamsforits Franchisees.Thecompanyoffersjanitorialcleaningforofficesof varioussizes,industrialfacilities,factories,residentialfacilities, andotherindustries.Italsoprovides:

• CarpetCleaning(PolymerEncapsulationandWater Extraction)

• VCTrefinishing.

• Tileandgroutscrubbingandfinishing.

• CommercialKitchendeepcleaning

• Stonecaresealingandscrubbing

• One-timecleanings

• Post-constructioncleaningservices

• Windowcleaning

Daigle Cleaning Systems’mission is to provide a clean and healthy environment through a consistent, systematic, and standardized cleaning approach that is measurable, creating peace of mind for its clients.
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• ResidentialCleaningservices

• Kitchenexhaust&hoodvent cleaning

• ElectrostaticDisinfection services

• Highdustingprojects

• ApartmentandResidential turnovers

• LargeScalecommercialand industrialfacilityjanitorial operations

WhyChooseDaigleCleaning Systems?

DCSemphasizes100%client satisfaction.Ifthereisanyissuewith thequalityorperformanceofthe service,thecompanyaddressesand remediesitimmediately.Italso focusesonbeinggreenandecofriendly,utilizingGreenlabeled products&equipmenttocleanfor health,notjustappearance.

Cleaningforhealthisthemain priorityforDCS,asthecompany aimstokillbacteriaandgerms withoutleavingharshchemical residuebehind.Italsoimproves indoorairqualitybyusingHEPA filtrationvacuumsthatpassstringent testsforsoilremoval,dust containment,andcarpetappearance retention.

OneoftheuniqueaspectsofDCSis itsflexibility.Insteadofofferingpredeterminedcleaningservices,the companycollaborateswithclientsto customizeacleaningregimenthat meetstheirtimeandbudget constraints.DCSisa'problemsolver' intheworldofcleaningandiswilling toworkwithclientstofindsolutions totheircleaningneeds.Weteachour franchisershowtodothisandallow ourfranchiserstoperformtheirown clientsiteassessments&provide pricingbasedonclientneeds.

EfficiencyandGrowth

DCSunderstandstheimportanceof real-timedataforanybusinesstomake criticaldecisionsnecessaryforgrowth. Tosimplifytheincorporationof technologyinitsservices,thecompany followsestablishedprocessesthatare easyforitsemployeestounderstand. DCShasestablishedkeyperformance indicators(KPIs)andsharesthese metricswithitsfranchiseestoensure success.DCSisdevelopingitsDaigle OperatingSystemsapplicationto streamlineitsfranchisees'businesses fromthepointofsaletopayment collection.Thisinnovativesystemis settolaunchinQ4of2023.DCSis dedicatedtoconstantlyimprovingits systemsandprocessesforallits serviceofferings,whicharerolledout toitsfranchisees.Thecompany's ultimategoalistoimproveefficiency andprofitability.

TheChangingFaceofFranchise Leadership

AccordingtoDerek,franchise leadershiphasundergonesignificant changesinrecentyears,particularly duetotheimpactoftheCOVID-19 pandemic.Derekbelievesthat franchiseeswanttofeelliketheyare partofateamandthattheirwork makesadifference.Asaresult, franchiseleadersarenowplacinga greateremphasisoncollaborationand mutualsuccess.DCSFranchising encouragessharingofideas&best practiceswithinitsfranchise organizationforthemutualbenefitof everyone.

Derekbelievescorporateleadership mustbededicatedtofranchisees' success.Withafocuson communicationandwork-lifebalance, franchiseleadershiphasevolvedintoa modelthatpromotesmutualsuccess andencouragesfranchiseesto

participateactivelyindecision-making andgrowthstrategies.Itisonething forafranchiseetobeprovidedwith systemsandprocesses,butitisquite anothertoreceivethenecessary businesscoachingandsupportthatis neededfromcorporatetobe successful.DCSfranchisingprides itselfonthelevelatwhichwecan supportourfranchisees.

RoleandAccomplishmentsas President

Derekisdirectlyresponsiblefor overseeingtheAlbanylocation'ssales andcustomerserviceoperations, developingitsfranchisesystem,and coachingitscurrentfranchisees.He believeseffectiveleadershipinvolvesa hands-onapproachandisheavily involvedinthecompany'sday-to-day operations.Throughouthis professionaljourney,Derekhas achievedseveralnoteworthy accomplishments.Heobtainedthe CIMScertificationfromtheISSAand wasrecognizedbytheAlbany BusinessReviewasa40under40 awardrecipientat29.UnderDerek's leadership,DCSacquiredanotherlocal cleaningbusinessthatalignedwiththe company'sbusinessmodelin2021.

Derekalsospearheadedtheadditionof severalnewservicestothecompany's offerings,includingkitchenexhaust hoodventcleaningandcertification fromtheMFStradeschoolinFlorida. Healsohasobtainedawater restorationtechniciancertification fromtheIICRC,furtherexpandingthe company'scapabilities.

BeyondhisworkatDCS,DerekcofoundedBlueCollarStartUpLTDin 2022,anorganizationfocusedon generatinginterestintradecareers amongtheyouth.Heco-hostsa podcastthatshowcasesthestoriesof localentrepreneursandtheirjourneyto

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success,highlightingthepotential forafulfillingandlucrativecareer inthetradeswhileshowcasing businesslessons&advicealongthe way Youcanviewandlistentothe BlueCollarStartUpepisodeson theirwebsiteandYouTubechannel BlueCollarStartUp-YouTube, Welcome(bluecollarstartup.io)

EmbracingaUniqueCulture

Derekbelievescaringforhis employeesiscrucialtothe company'ssuccess.Hethinks investingintheirtrainingand developmentisoneofthebest waystohelpthemachievetheir goalsandadvancetheircareers. DCSprovidesin-houseand externaltrainingopportunitiestoits staff,ensuringtheyhavetheskills andknowledgeneededtoexcelin theirroles.Hehopesthatlong tenuredstaffcanmoveontooperate theirownDCSlocationinthe future.

DCSoffersseveralbenefitstoits employees,includingvacation time,401k/profitsharing,and bonusstructures.Derekemphasizes theimportanceofcreatinga respectfulandhardworkingculture withinthecompany,whichhe considersoneofitsdefining characteristics.Hebelievesthatthis cultureiscontagiousandhas contributedsignificantlytothe successofDCS.

Derekrecognizesthat entrepreneurshipcanbe challengingbutadvisesaspiring entrepreneursinthefranchise sectortoworkhard,askquestions, andtakecalculatedrisks.He believesthatmistakesandfailures shouldbeviewedaslearning opportunitiesandthatconsistent effortwillyieldpositiveresults.

AFranchiseOpportunitywithGreat Value

DCShasafewkeycriteriaforpotential partnerswhenconsideringfranchise partnerships.Thecompanylooksfor individualsalignedwiththecompany's communication,integrity,andteamwork values.

Whyshouldsomeoneconsiderfranchising withDCS?Primarily,thecleaningindustry hasunlimitedopportunitiesforgrowthand success.DCSallowsitsfranchiseesto determineitspricinganddoesnotforce themtotakeonunprofitablecontracts.This providesgreatflexibilityforfranchisees andenablesthemtomakedecisionsthat alignwiththeirbusinessgoals.

Secondly,DCSoffersafranchisee investmentofgreatvalueandless expensivethanitscompetitors.The companyhasdevelopedefficientsystems andprocessesforfranchiseestofollow, anditsharesyearsofknowledgeand experiencetohelpfranchiseesbe successful.DCSisreadilyavailableto coachandassistfranchiseesasneeded.

Finally,DCSfranchiseesbenefitfrom multiplerevenuestreams,allowingthemto offerclientsarangeofservicesand becomeaone-stopshopfortheirneeds. Franchiseesaretaughthowtobundle servicesandfocusonspecificrevenue streamstocreateawork-lifebalanceand flexibleschedule.

ServicesandComplianceinthe FranchisingSector

DCSrecognizesthechangesinthe franchisingsectorandhasadaptedits servicestocomplywiththeevolvingneeds offranchisees.Today,franchiseesseekto maketheirowndecisionswithinaproven system.DCSoffersmultiplerevenue streams,allowingfranchiseestochoosethe directionoftheirfranchiseandincrease profitability

Anotherkeyfactoristhatmaintaining alife-workbalanceiscrucialintoday's society.Tofacilitatethis,thecompany hasdevelopedcloud-basedsystems allowingfranchiseesanditsstaffto workfromanywhere,improving efficiencyandabetterbalancebetween workandpersonallife.Thismodel ensuresabetterqualityoflifefor franchisees.

Joiningafranchisesystemsuchas DCShelpsfranchiseesavoidthecostly mistakesofdevelopingasystem independently Theinitialfranchisefee isaninvestmentthatpayssignificant dividendscomparedtostartinga

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businessfromscratch.DCSoffersa provensystemthathasbeenrefined overtheyears,providingfranchisees withtheassuranceofsuccess.

SupportingFranchiseesthrough Crisis

Intimesofcrisis,DCSiscommittedto supportingitsfranchisees.The companyprioritizesrespondingto franchiseecallsforhelpwithin24 hoursanddoeseverythinginitspower tohelpfranchiseessucceediftheyare willingtoworkhardanddotheright thing.

Fortunately,thecleaningindustryis oftenresilienttoeconomicdownturns andcrises,suchastheCOVID-19 pandemic.Asanessentialbusiness, DCScouldcontinueoperations throughoutthepandemic.Thecompany hasalsoexpandeditsserviceofferings toincludeelectrostaticdisinfection servicesandcompliedwithalllocaland federalregulationstooperatesafely

DCSalsoprovidesongoingcoaching andsupporttofranchiseesinall businessareas.Itoffersguidanceon sales,operationalprocesses,and finance,amongothertopics,toensure franchiseeshavethetoolsneededto

thrive.Corporatealsoprovides marketingfortheirfranchise locations.

TheFutureofFranchising

Derekbelievesfranchisesystems wholistentotheirfranchiseesand adapttochangingtimeswillsucceed overthenextfiveyears.The companyaimstobecomeacoast-tocoastfranchiseorganizationand takesprideinteachingotherstobe successfulinthecleaningindustry Derekisoptimisticaboutthefuture ofDCS'growth.

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Mallorcaisasecludedisland

knownforitstranquilbeaches, stunninglandscapes, architecturalbeauty,FestivalPark,and welcomingculture.Thelargestislandof Spain,Mallorcagotitsnamefromthe Latinphrase'insulamaior,'which translatesto'largerisland'or'Bigger Island.'

Touristsaroundtheglobehavevisitedthe islandforyears,withmajortourismtaking asurgefromthe1950s.Furthermore, Mallorcahasattractedmanycelebrities, writers,andpoetsduetoitscalmingand lushbeautythathelpsbringmore creativitytolife.However,thereisalot moretothisislandthanitsscenicbeauty.If youareplanningatriptoMallorca,here aresomethingsthatwillhelpyouexplore theislandmoreintricately

Top6All-InclusiveResortsinMallorca

Whiletherearemanyhotelsandresortson theisland,herearethebestplacesin Mallorcatostayforyou:

1.

TheIberostarSelectionSuitesJardíndel SolhotelresidesoverthebeautifulCosta delaCalmabeach.Its261hotelrooms includeservicessuchasSPA,FreeWiFi, anoptionalall-inclusiveaccommodation type,awhirlpoolbath,andaprivatepool withmanyroomsofferingafabuloussea view.

Inaddition,thehotelhasanexclusiveVIP zone,whereonecanaccessthebar, solariumwithsunloungers,Balinesebeds, anddirectaccesstothebeachwhereyou canenjoybeautifulsunriseandsunsets.

Thehotelisdoingitsbitforabetterfuture withinitiativestoreduceplasticuseand responsibleseafoodconsumptionfora bettercoastalenvironment.

IberostarSelectionJardindelSol Suites
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2.VIVACalaMesquidaResort&Spa

Whetheryouaretravelingasacouple, withfriends,family,orkids,VIVACala MesquidaResort&Spacaterstoall.The hoteloffersarangeofexclusiveservices astheselectionclub,allowingyouto customizeyourwholeresortexperience.

Intermsofcuisine,thehoteloffers varioustypesofdishesattheirbuffet throughtheirItalianandMexicanhotels andtheirbeachrestaurantMirablau. Overall,theexperienceattheVIVACala MesquidaResort&Spamakesfora relaxingstay.

EnjoytheMediterraneancultureat IberostarPlayadeMuro.Theuniquely designedroomsarespaciousand sufficientlyaccommodatefamilies, couples,orchildren.Inaddition,the hotelprovidessportsfacilitiesforthose intoCyclingandTennis.

Moreover,TheStarCampprogramoffers avarietyoffunactivitiesforkids, allowingtheadultstorelaxonthebeach orvisitthespatodestress.

BetweenthebayofPollençaandthe AlbuferetaNaturalPark,PortBlueClub PollentiaResort&Spaisahotelamidst thenaturalbeautyofMallorca.

Thehotelprovidesnumerousoutdoor facilitiesandsportsoptionsforyouto choosefrom.Additionally,therearealso variousprogramsfortheenjoymentof kids.

Otherservicesincludedeliciousfood,a relaxingSpa,aBar,andanadults-only pool.Forsportsfanatics,thehoteloffers varioussportsliketennis,swimming,and anumberofotherwatersports.

ThebeachesofMallorcaareamajorattractionamongtourists.AndPlayaDe Maro,wherethishotelislocated,isoneofthetop3beachesinSpain.The IberostarSelectionPlayaDeMuroVillagehasalsowonvariousTripAdvisor awardsforitsqualityservices,infrastructure,service,andgastronomy

Throughits3restaurantsand4bars,theresortoffersanarrayofdishesanddrinks forthoselookingtoenhancetheirpalette.Todistress,therearewatercircuitsat thespaalongwithTenniscourts.

3.IberostarPlayadeMuro 4.PortBlueClubPollentiaResort& Spa 5.IberostarSelectionPlayaDeMuroVillage
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ThingstodoinCalesdeMallorca

Ifyouwereresearchingforyourtrip toMallorca,youprobablycameacross CalesdeMallorca.Residedonthe southeastcoastofMallorca,theresort iswidelyknownamongglobaltourist communities,especiallyfromEurope andtheUK.

Theresortisagoldminefortourists, andifyouhaven'tquitefiguredout whatthingstodoinCalesde Mallorca,hereare8thingstohelp you:

1.BoatTrips

ExplorethecoastalbeautyofMallorca morecloselybychoosingfrom variousboattripsavailableonthe beaches.Asyousailthroughthe waters,bringalongyourfavorite seafooddishesordropbythemany restaurantsreadytosatiateyourtaste buds.

2.IslandTour

Theislandisfullofhiddennatural beauty.Afterarelaxingtimeonthe stunningbeaches,startexploringthe islandforotherattractivenearby places,restaurants,andother interestinglocalthingsthatnotmany areawareof.

3.VisitCaves

CalesdeMallorcaisahubformany caves,namelytheCuevasdelDrach (DragonCaves)andCuevasdels Hams.Thesecavesaremajor attractionsamongglobaltouristsdue totheirstalagmitesandstalactite formations.Onecanalsowitness classicalmusicconcertsonthewayto cavediscovery,performedbyfloating musicians.

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4.

WaterSports

Thisoneisforallyousportsjunkiesoutthere.Various resortsandhotelsofMallorcaallowyoutoenterwater sportstoenhanceyourexperience.Ontheotherhand,if youdon'twanttoindulgeinwatersportsattheresort, plentyofotheroptionsareavailable.

5.

RafaNadalMuseumMallorca

RafaelNadalisaMallorca-bornTennislegend, consideredbymanyasthegreatestplayertoplaythe game.Avisittothismuseumnamedafterhimwillallow youtolearnaboutsomeofhiscareer-highlighting momentsandhelpyouknowhimbetterasapersonanda player.Additionally,youcanalsobuymerchandiseand otherproductsrelatedtoRafaelNadalaswell.

6.Hiking

DoyouloveHiking?ThenCalesdeMallorcawillbea treatforyouthankstothemountainssurroundingthe resort,makingitoneofthemostsought-afterhiking spotsamongtouristhikers.

7.

LocalCuisine

Mallorcaisblessedwithadeliciousfoodheritage. Foodieornon-foodie,oneshouldnotmissoutonan opportunitytotastelocaldelicaciessuchaspaella, sobrasada,ensaimada,andotherseafooddishes.

8.

TheNightlife

Nightlifeisnotwhatmostpeoplethinkofwhenplanning avisitingMallorca.However,thatdoesnotmeanit doesn'thaveagreatnightlifescene.Theresortoffersa numberofbarsandpubsforanyonelookingto experiencetheCalesdeMallorcanightlife.

Finally,

IsMallorcaworthvisiting?

Thesimpleansweris—YES.Nomatterthetimeofthe year,fromtheWorldHeritageSiteMountainsof TramuntanaandTurquoisebeachesthatholdyour attentiontoseafoodspecialtiesandhistoricsites, Mallorcaisanislandthatsecludesyouawayfromhectic everydaylifeforapeacefultime.Ifthatsoundslike somethingyouareseeking,whichyouprobablyare,then Mallorcaistheplacetobeforyou.

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Ifyou'reanentrepreneurialfitness enthusiastseekingaproven businessmodelthatworksalong withchanginglives,AlloyPersonal TrainingFranchiseiswhatyoumight want.

Thereishugeopportunityfor entrepreneurstohavetheirown successfulfitnessbusiness,andAlloy Franchisewouldmakeiteasyforyou tomakeanimpactonyourcommunity andyourfuturewithyourown branded,brick-and-mortarAlloy personaltrainingfranchiselocation.

FeaturingforTheEnterpriseWorld's thisissueofTheBestFranchisesto Buyin2023isAlloyPersonalTraining Franchise.

TheCompanyAlloyPersonalTrainingCompany startedoutwithaverystraightforward philosophy.Itwastogivepeople personalizedtrainingforbetterresults. Thecompanywontheawardofthe AFSFitnessBusinessofTheYearfor itstremendousworkservingthousands offitnessfacilitiesworldwidewith millionsofmembers.

It'snotacoincidencethatAlloy programsareamongthemosteffective programsintheworldtodayfor helpingpeoplewhowanttolookand feeltheirabsolutebest.

Thecompanyhasestablishedeffective fitnessprogramsandbusiness managementsolutionsthatdeliver resultsallovertheglobe.Inaddition, theFranchisealsogivesfranchiseesa chancetoimpacttheircommunityand futurewithabranded,brick-andmortarAlloyPersonalTraining franchiselocation.

Overthepastfewdecades,aspeople becomemoreawareoftheirneedtobe fittoavoidchronicdiseases,The demandforfitnessservicesintheUS

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hasgrownsignificantly.Withabout 174millionclubsspreadalloverthe world,Thehealthclubindustryis worthmorethan$96billion,according toStatista.

Franchisingisagreatbusinessmodel thatenablespeopletogetintotheir ownbusinesswhilerelyingonthe experienceandtoolsofexpertslike thoseatAlloy.Researchshowspeople arehappierandmorefulfilledwhen theyareinbusinessforthemselves. Franchisingcanhelppeopleachieve thosegoalswithlessrisk.

TheAlloyFranchisebusinessmodel preparesfranchisees,owners,and operatorstobereadyforthefitness industry'sresurgence.TheAlloy franchisemodelallowsittobean outstandingexampleforthefuture fitnessindustry

Themodelisbasedoncapacityand keepingasafe,healthy,andefficient environmentforclients.The underlyingshortandlong-termtrends supportAlloy'sgrowthproposition. Moreimportantly,theiruniteconomics setsthemapart.

Whenevaluatinganybusiness opportunity,customerretentionand lifetimevalue,profitmargin,andthe ratioofinvestmenttorevenuesare importantmetricstoconsider Alloy's retentionratesandrevenuesper memberaresomeofthehighestinthe industry,andourstartupinvestment requirementsarequitereasonable.

DifficultiesattheStart: RickMayo,CEOofAlloyPersonal TrainingFranchise,hasbeenaroundin thefitnessspacefornearly30years.

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Hesoonrealizedthatitwasn'tpossible todevelopthebrandtoitsfullpotential withoutofferingacompletesolution.

Franchisingallowedthemtohelptheir businesspartnersmuchmore effectively.TheteamatAlloycan supplytheentirebusinessmodelfrom build-outdesignthroughequipment, fitnessoperations,marketing, specifications,andmore.

TriggeringPointofGrowth:

In2010,MayostartedAlloy

Itscustomizedclientprograms, businesssystems,andtechnology toolsgrewtoserveover2,000 licensedexistinggymandfitness facilitiesworldwide.

Mayoshiftedfromthelicensing modelandlaunchedtheAlloy PersonalTrainingfranchisein 2019.Thischangeofstrategy enabledAlloytodeliveraturnkey franchiseopportunity encompassingtheentirepersonal trainingbusinessmodelfrom build-outdesign,equipment,

businesssystems,technology platforms,andmarketingunderthe Alloybrand.

TheAlloyfranchisemanagementteam takesthesameamountofpridein traininganewpersonaltraining franchiseownerastheydooneofour personaltrainingclubmembers.

In2019heandtheAlloybrandwere awardedFitnessBusinessoftheYear bytheAssociationofFitnessStudios. Thispersonalizationaspectis especiallycriticalwhenweconsider

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thefutureofthefitnessindustry As peoplemigratetogymsandboutique studioswithvaryinggoals,injuries, priorities,anddesires.

Thegymsthatcatertopeople's personalizedandspecificdesireswill continuetogrowintheupcoming years.

TheGrowthQuotient

"Thename'Alloy'wascreatedunder thenotionofstrengthandmotion meeting;thosetwothingscoming togethertocreatesomethingbigger, stronger,andlonger-lasting,"says founderRickMayo.“Overthepast fewyears,hekeptaskinghimself-how ourteamandbrandcoulddomoreto meetourmission;theanswerbecame clear,weneededtocreateatotal solution.”

Itwasin2018thatRickandtheteam atAlloydecidedthatmovingintoa franchisemodelwastheanswerthey sought.

“We know a formula that works, and that is a key ingredient to a successful franchise.”

Untilnow,gymoperatorspickedand chosethepartsoftheAlloysystems theyneededtofillingapsintheir personaltrainingprograms.Alloy helpsthembuildfromthegroundup, andtheycanprovidetotalsupportfor theirsystems,asproveninthousands ofgymsworldwide.

TheLong-StandingSuccess-

Overtheyears,Alloy'sprogramshave beenpoweringavarietyofgym locationsandfitnesssystems, providingAlloytrainingandtoolsto clubsacrosstheglobe.Theirbest practicesarerefined,andsystemsare time-tested.Theircommitmentis unmitigated.

Alloyhas:

Ÿ Asuperiorpersonaltraining system,withmostsessionsata coach-to-clientratioof1:6orless.

Ÿ Aconceptknownforgetting optimalresultsintheleastamount oftimeforpeopleofallages, abilitylevels,orinjuryhistories.

Ÿ Customizedworkoutplansthat changewitheachclientvisitto providemaximumvariety;no workoutiseverrepeatedtwice.

Ÿ Trackingtoolstomonitoreach client'sworkoutfrequencyand intensitytotrackprogresstoward establishedgoals.

Ÿ Accountabilityappointmentsare includedwithmembership,plus additionalmotivationandguidance.

Ÿ Alloyisunique.Thefirst-ever personaltrainingcenter

Ÿ AmongtheHighestretentionrate intheindustry

Ÿ Establishedbrand:Alloyhasbeen inbusinesssince1992andhashad over2,000white-labellicensing agreements.

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Ÿ Loyalcustomerbase:Alloy deliverstheaccountability customersneedwhileprovidinga betterfitnessexperiencethat improvesloyalty

ProductsandServices:

Alloy'sfitnessprogramwascreated aroundaverysimpleconcept:people whoreceivepersonalizedcoachingget betterresults.

Today,Alloyprogramsareamongthe mosteffectiveprogramsintheworld forhelpingpeoplewhowanttolook andfeeltheirabsolutebest.Teamed withexercisephysiologists,anonsite DoctorofPhysicalTherapy,a registereddietician,andotheradvisory boardbehavioralspecialists,andwith ampleexperiencebringingfitness educationandtrainingsystemsto marketsaroundtheworldandwith speakingengagementsatcountless industryevents,wehavecreateda programwherecutting-edgescience meetsreal,in-the-trenchesexperience.

ThereinliestheAlloymagicformula forworld-classfitnessprogramming.

Arealadvantageforaperson interestedingettinginvolvedinfitness andpersonaltrainingisidentifyinga conceptlikeAlloy,whichhasfigured outaprovenniche.Byofferinga turnkeypackage,wecanhelp entrepreneursrealizetheirdreamsand reducetheirrisk.Thatisoneofthe greatadvantagesoffranchisingin general.

TheRoadAhead-

Alloy'sexperienceintheiroriginal locationinAlpharetta,Georgia, combinedwiththeirworkwithso manyfitnessprofessionals,hasled themtodefineaveryspecificstrategy thattheyhavebeenbuildingonfora longtime.We'dliketothinkweknow aformulathatworks,andthatisakey ingredienttoasuccessfulfranchise.

“Knowing the formula that works is a key ingredient to a successful franchise.”

WhatMakesAlloyaUnique FranchiseConcept?

Ÿ TargetsUnderservedCustomer Demographic-

Alloy'scustomertargetmarketisa populationthathasbeenunderserved. Theircustomeravatarislikewhata one-on-onepersonaltrainingbusiness mighttargetaround45to65yearsold.

Traditionally45to65holdmore discretionaryincome.Mostfitness specialtyboutiques,largehealthclubs, andgroupfitnessclass-basedprograms target30-year-oldsandalargernumber ofmembers.

Ÿ SaferWorkoutEnvironment WithFewerPeopleTraining

Afterthepandemic,therewasa resurgenceofpeoplewantingtoreturn toin-personfitnessworkoutsinasafe environmentratherthanworkingout remotely.Peoplewantsocialization again.

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So,thebrick-and-mortarfitness conceptisevolvingwithbrandslike Alloy,wheresmallgroupsofpeople traininasmallerfacilityallowing clientstoworkoutwithfewerpeople inasafeandcleanenvironment.

Ÿ BetterCoachToClientRatio

Overthelast30years,Alloyscaled theirfitnessbusinessmodelbymaking personaltrainingmoreaffordablewith small-grouptraining.Currently,Alloy hasaratioof1coachto6clients.

Ÿ BetterValueWithSmallGroup PersonalTraining

Alloy'saveragemembershipisabout $30persmallgrouptrainingsessionor around$300amonth.Butifyoulook attheirpriceof$30asession comparedtotheone-on-onepersonal

trainingpriceof$80-$100persession, theyareagoodvaluefortheirtarget customer.

Typically,largefitnessclubshave thousandsofmembersthattheyneed tomaintainthelargefacilityand staffing.Alargenumberofmembers andlargerfitnessclassesenableto keepthecostofthemembershiplower, butdon'tofferthepersonalized training,attention,andaccountability thatanAlloywouldprovide.

Ÿ HigherRetentionRatesLeadto HigherCustomerLifetimeValue

Alloyclientsstickaroundlonger, whichresultsinAlloyhavingoneof thehighestretentionratesinthe industry.Theaveragememberstays aroundlongerthaninanyotherfitness model.

Theircustomeraveragestayisaround 36months.Ifyoutaketheaverage membershipof$300amonth,that'sa $10,800lifetimevalueforthat customer.

Alloyisover10timesthelifetime valueofaclass-basedboutiquebrand orabig-boxhealthclub.Thereisalot ofturnoverinfitnessclubs,andthey constantlychurnmemberswhile needingtobringnewmembersintothe facility

Ÿ FranchiseBusinessCoachingand Support

Alloysupportsfranchiseeswitha betterratioofbusinesscoachestoeach owneroroperator.Alloydidn'tthink thatthetypicalratioofinthefranchise businessis80:1(80franchiseestoone franchisebusinesscoach)inthe

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franchisebusinesswouldbeenough,so theyoffera30:1ratio(30franchisees toonefranchisebusinesscoach).

Ÿ HigherRevenuePerSquareFoot

Alloy'sbusinessmodel,developed withsmallgrouppersonaltraining, increasedthebusinessmarginstobe oneofthehighestrevenuepersquare footfacilitiesinthecountry

Originally,Alloystartedasaone-ononepersonaltrainingbusiness.After theyswitchedtosmallgrouppersonal training,otherfitnessfacilitieswanted ourconsultingguidancetolearnour retentionandrevenuesecret. Thenotherbusinesseswantedtobuy intotheirsalesprograms,operations, systems,andfitnessprograms,andthat iswhytheystartedlicensingtheir businessmodel.

Alloypivotedtofranchisingin2020. In2022,theynowhaveover50 franchisesawardedbecauseoftheir successwithauniquefranchise businessmodel.

Ÿ ScalableBusinessModel

Alloy'sfranchiseconceptwiththe targetclientallowedthemtomakethe modelscalable.Theyhavemany franchiseesowningmultiplelocations becauseitisscalable,allowingfor economiesofscale.

Alloy'sfranchiseconcept,training,and supportallowanownertobeconfident andprofitable,withamanagerrunning day-to-dayoperationsateachfacility whiletheyrunmultiplelocations.

Ricksays,thekeystosuccessasan entrepreneuraremany,butthemost importantaretenacityandknowledge. AsthegreatThomasEdisonwas quotedassaying,“Manyoflife's failuresarepeoplewhodidnotrealize howclosetheyweretosuccesswhen theygaveup.”Greatentrepreneurs nevergiveup.

Astoknowledge,thatiswhat franchisingrepresents,thechanceto benefitfromothers'knowledgeand experiences.ThefamousengineerW. EdwardsDemingoncesaid,“Itisnot enoughtodoyourbest;youmust knowwhattodoandthendoyour best.”Knowingexactlywhattodois asimportantasnevergivingup,said RickMayo.

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RickMayo-LeadingTheWayfor AlloyPersonalTrainingFranchise
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Areyoucrazyaboutriding motorcycles?Ifyes,itmightbeoneof yourdreamstotakearoadtripwitha HarleyDavidsonbikeinthemountain areas.Thebikegivesyouthe experienceofpleasureandadventure whileenjoyingthescenicbeautyatthe sametime.Nobodywilldisagreewith meifIsayHarleyDavidsonbikesare thebestintheworld.

Theirmotorcyclesaretheperfect combinationofabeautifulbody framework,excellentengineering,and asmoothride.Hardcorebikelovers, whenlookingtobuyamotorcycle, oftendon’tsettleforanythinglessthan Harley.Inthisarticle,we’lltakeyou onaridetoshowthejourneyofHarley Davidsonfromabicyclebrandtoa motorcyclelegendlovedbyall.

CompetitionwithGlobalMarket

Foundedin1903,HarleyDavidsonis oneofthefewAmericancompanies thatsurvivedtheGreatDepressionin 1930.Itwasestablishedinoneofthe townsintheUnitedStatesofAmerica namedMilwaukeeinWisconsin.The companyexperiencedmultiplechanges intermsofleadershipandsubsidiary arrangements.Whentherewasserious competitionintheglobalmarket,

especiallyfromJapan,Harley Davidsonsawitspoorqualitybike productioninthemarket.However,it didnotaffecttheever-growinggraph ofthecompany’ssuccess.Harley Davidsoninspiredmorebikersacross theworldandpeoplestartedjoiningits fanclub,showingofftheirbikeriding skills.

RisingthroughWarTime

Theoriginofthecompanycanbe tracedbackto1901whenWilliamS. Harveydecidedtouseasmallengine capableofdisplacing116ccflywheels formanufacturingpedal-powered bicycles.Foranothertwoyears, William,alongwithhischildhood friendArtherDavidsonkepton tinkeringwiththeengine.Thejourney ofoneofthemosticonicmotorcycle manufacturersintheworldbegan whentheprocessofengine-making wasfinished.WhentheUSAdecided toparticipateintheFirstWorldWar, thedemandformotorcycleusers increased.HarleyDavidsonsoldmore than15000motorcyclestotheUS militaryduringthewar

Infact,duringSecondWorldWar,the governmentagainaskedHarley Davidsontoserveinthemilitary The

companyprovidedmorethan90,000 motorcyclebikestothemilitary, probablyoneofthehighestdemandto date.However,whenAmerican MachineandFactorypurchasedHarley Davidsonin1969,thecompanylostits reputationformanufacturingreliable andqualitymotorcycles.TheAmerican MachineandFactoryreducedthemass productionofbikesandfiredmostof theworkerswhichloweredthebike qualityandmadetheminferiortotheir Japanesecounterparts.Soon,the companybecamebankruptanditwas difficultforittosurvive.However,the veterandidn’tbogdownandkept comingback,ultimatelymakingway foritselfinthemarketagain.

Pioneerof‘ChopperMotorcycles’

Inthebeginning,Harley-Davidson manufacturedlarge,air-cooledcruiser motorcycleswithpowerfulengines withaminimumdisplacementof 700cc.Thismodelofmotorcycles broughtthetrendofthe“chopper” motorcyclestylethatunderwentmass productionandwascustomizedto complementtherider’sdesiresand specifications.Theywerewell-known forthepersonalizedbikespecifications companyofferedforbuyers.

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PopularModelsofHarleyDavidson

Ÿ HarleyDavidsonFatBoy114

Ÿ HarleyDavidsonSportsterS

Ÿ HarleyDavidsonStreetGlide Special

Ÿ HarleyDavidsonPanAmerica1250

Ÿ HarleyDavidsonNightster

RavishingRetroLooks

Onethingthatfascinatesmostpeople aboutHarley-Davidsonbikesistheir retrolook.Inadditionto customization,thecompanywantsits customerstoenjoytheretrolook whichtakesthembackintotheeraand relivesnostalgia.Thecompanyis acknowledgedfordurability, comfortableride,andmost significantly,thereliabilityofits enginesbecausesafetyiseverything. Mostofthebikeshaveanengine above700ccsegmentandusetheVtwinenginewhichisaperfectblendof powerandlongevity.

MarketingStrategies

Therearedifferentmarketingstrategies thatworkedwellforHarleyDavidson andmadethecompanywhatitistoday Theyinclude:

Ÿ FreedomandIndividualism: Harleyhasalwaysportrayeditselfin theadsasafreebird.It characterizedthequintessential valueofhumanbeingslikefreedom andindividualism.Thewayits brandisdifferent,itshowshow everyriderisdifferent.Thisstrategy gavebikeownersawidecanvasto explorewhotheyare.

Ÿ SymbolofCourage:Harleyand Davidsoncreatedsportsbikesinan erawhentherewerenoproperroads andracingtracks.Bothofthemwent aheadanddaredtoinnovate somethingthatwaswayaheadofthe time.Itwasacourageousthingtodo that,andtoday,roadtripswith

Harleyareencouragedasalifetime adventure.

Ÿ ListeningtoCustomers:Whatmakes HarleyDavidsondifferentthanits competitorsisthatitlistenstoits customersandrespectstheiropinions. Thecompanyundertakessurveysto collectdataaboutcustomer preferences.Theycallit‘real-time marketresearch.’Theresearch providesauniqueapproachto studyingcustomerbehavior

Ÿ FocusedonCreatingOwn Community:HarleyOwnerGroup (HOG)isasponsoredcommunity marketingclubwhichisoperatedby HarleyDavidson.Itisforthose enthusiastbikeriderswhoareloyal customersofthecompany Thegroup promotescompanyproductsaswellas encouragesaposhlifestyle.

StatisticsofHarleyDavidsonBikes: RevenueTotalsforthelastfiveyears

2018 2019 2020 2021 2022 $5.775B $4.045B $5.335B $5.361B $5.716B
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HarleyDavidsonMotorcycleSales inthelastfiveyears:

KeepingupwiththeQuality

Harley-Davidsonisoneofthosebrandsinthemarketthathasgoodmanufacturingqualityanddesignsthatfulfillthe requirementsofcustomersatalowcost.However,thecompanyhasfacednumerouschallengesthroughoutitsjourney.As mentionedearlier,duringthe1970s,itexperiencedtoughtimesasitsmarketsharewasdecliningduetothepoorqualityofits bikes.TheAmericanMachineandFactorycompanydesiredtotakeadvantageofthemarketsituationandraiseproductionby neglectingitssupplychainmanagement.Thecompanysufferedvigorouslyinmaintainingitsquality,however,itrecoveredto becomethesolesurvivingheavy-weightmotorcycle-producingcompany

JustinTimeManagement

In1981,HarleyDavidsonappointednewpersonnelatthemanagementlevel.Thecompanylaunchednewproduction schedulesthatsurgedinventoryturnsfrom16to28million.Itfocusedonimprovingrelationshipswithsuppliersandbuilding bettersupplychainmanagement.Thereafter,thecompanyintroduced“JustinTimeManagement”whichhelpedittoachieve continuousadvancementinqualityandquantity.Itincreasedtheproductdevelopmentefficiencywhichdroppedthecostand ultimatelythesalewasincreased.

HarleyDavidsonhasbecomealeaderinthemarketnotjustintermsofproducingandsellingmotorcyclesbutalsoasa perfectexampleforupcomingstartupstofollow.Theforemostaccomplishmentofthecompanyisqualityimprovementand quickdeliveryofproducts.Thecompanyconsistentlystudiescustomerbehaviorandunderstandstheirneedstomake innovationsintheproduct.

WhatmakesHarley-Davidsonuniquefromothercontemporarybusinesses?

Today,managementinstitutesareteachingHarleyDavidsonasacasestudytotheirstudentsandmakingeffective contributionsinthefieldofmarketing.HerearesomefactorsthatdifferentiateHarley-Davidsonfrommostofitscompetitors.

YEAR USA CANADA EMEA ASIAPACIFIC LATIN AMERIC 2022 109190 7924 30510 27905 2922 2021 125713 8005 30907 25020 3652 2020 103650 6477 36906 27220 5995 2019 125960 8946 44086 29513 9768 2018 132868 9690 46602 28724 10167 www.theenterpriseworld.com | 49

Ÿ LowerBatchSizeProduction: Smallbatchsizeproductioncan decreaseproductioncostsand improvethequalityoftheproduct. Itfuelssmoothproductionflowand reducesinventory

Ÿ ReducedSet-upTime:Lessersetuptimeimprovesmanufacturing efficiencywhicheventuallyreduces thetimeandspaceofproduction.

Ÿ Pullsystem:Basedoncustomer demand,thepullsystemcancontrol theproductionflow Themethod eliminateswasteinhandling, optimizesthespaceoftheshop floor,andmakesquickproduct deliverytocustomers. Ÿ

Ÿ CompleteInvolvementofall Employees:AtHarley Davidson,theemployersarea partofthequalitycontrolcircle. Theymotivateemployeestotake responsibilityfortheirwork whicheliminatesloopholesin theprocess.

Ÿ RelationshipwithSuppliers: Aswediscussedearlier,building strongrelationshipswith suppliersisoneofthecrucial decisionstakenbyHarley Davidson.Itrevampedthe problem-solvingskillsofthe companyandremovedfriction whilesharinginformation.

UrbanRidingExperiences

HarleyDavidsonbuilds motorcyclesnotjustforthis generationbutalsoforupcoming generations.Inordertocontribute tosustainabledevelopmentefforts, thecompanyhaslaunchedEVs (ElectricVehicles)thatarereadyto takebikeridersbeyondthe limitationofcombustion.Examples ofHarleyDavidsonelectric vehiclesincludeLiveWireONE,S2 DELMAR,etc.Thesebikesare manufacturedforagilityandurban ridingexperiences.

FuturisticTrends

HarleyDavidsonownsdiversified futuristicplansthatcantransform thefutureofthewholebike industry Thecompanyisbranding itslogotoreachmorepeopleand becomeanaturalchoiceforthem. Suppliertrainingconsistsofa detailedstudyoftheirprevious strategies,issues,andthewaythey approachthesolutions.Today,the companyseekstomanufacture world-classprofitablemotorcycles alongwithbecomingthebest supplierintheworld.Harley Davidsonoughttoberecognizedby customersforthequalityandvalue ofitsproductandservices.

The‘GivingBack’Attitude

Harley-Davidsoniscontributingto socialworkaswell.Thecompany hasglobalappealaswellas presenceanditsponsorsfundraisers,charities,andavarietyof socialeventsforthebenefitofthe community.Evenwithoutcompany sponsorship,Harleymotorcyclists cometogetherforcharityworkand trytogivetheirbacktothe communitiesandhelpothers.

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BOO FRANCHISE

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BOOXKEEPING FRANCHISE Redefining The Bookkeeping Industry With Innovative Franchise Opportunity MAX EMMA | CFE www.theenterpriseworld.com | 55

Althoughtheeraof

entrepreneurshiphasdawned, startingtheirownbusinessis stilladreamformany.Inthe ferociously-competitivemarket,itis difficultforleaderstostartand establishtheirbusinesses.Theconcept offranchising,inthesecases,has turnedouttobeablessingforsuch individualswhowanttostarttheirown businessesbutlacktheexpertiseand budgettodoso.

Thankstonumerousadvantagessuch ascontinuousassistance,increased brandrecognition,lowerfailurerates, built-incustomerbase,etc.,the franchiseindustryhasseensteep growthoverthepastfewyears.Asthe numberofopportunitiesisincreasing, thecompetitionamongbusinessesis alsogettingtougher.Excellingthe competition,BooXkeepingFranchise isaleadingfranchisortransformingthe bookkeepingindustrywitha contemporaryapproach.

AFranchiseOpportunitythatWorks

BooXkeepingFranchiseisan opportunitytoownabookkeeping businessthatmaximizesprofitability bycreatinganetworkofsmallbusinesscustomersandofferingthem comprehensivebookkeepingservices atanaffordableprice.Itsflexible bookkeepingfranchiseopportunity providesfranchiseeswithalltraining andsupportandhelpsthembuilda successfulbusiness.Herearesomeof theadvantagesBooXkeepingprovides.

Ÿ Flexibleforyourgoals:As franchiseescanstarttheirbusiness fromanywhere,owninga BooXkeepingfranchiseallows themthefreedomtogrowasfastas theywouldlikeandsetuptheir ownpace.

Ÿ LowStart-upInvestment: BooXkeepingfranchisecostsare

significantlylessthanmost franchisesduetolowinitialstaffing needsandtheabilitytooperatethe businessfromvirtuallyanywhere,

Ÿ ABrandtoCountOn:Unlike freelancebookkeepers, BooXkeepingfranchiseeshavethe advantagesofbeingbackedbya trustedbrand,built-inprocesses, and360-degreesupport.

Ÿ NoExperienceRequired: Franchiseesdonothavetohave bookkeepingexperienceorbea financialprofessionalaslongas theyhavegoodpeopleskillsand canfocusonbusinessdevelopment.

Ÿ HelpwithStaffingand Marketing:BooXkeepingprovides everythingfranchiseesneedtoget started,includingalocalonline presence,andlocalmarketing.Also, theFranchisorcanrecruit,trainand houseprofessionalaccountsto performtheday-to-day bookkeepingfunctions.Thisallows franchiseestoconcentratemoreon growth,andontakingtheir businessestothenextlevel.

Ÿ OutstandingTrainingand Support:BooXkeepingtreats franchiseeslikefamily.Itinvests heavilyinworld-classtraining,the latesttechnology,andreliable vendors,andprovidesunmatched ongoingsupporttoensureits partnersaresuccessful.

Ÿ TheCompetitiveEdge: BooXkeepingprovidesfranchisees withasignificantadvantageover otherbookkeepingopportunities, makingitagreatfitforawide varietyofentrepreneurswith uniquebackgrounds.

MakingMostoftheOpportunities

BookkeepingFranchiseisnotthemost commonfranchiseopportunitypeople

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Withover12years ofexperience,we havepoliciesand proceduresfor everythingthat ourfranchisees mightfaceintheir businessjourney. Andeventhough manycompanies havethose,the trickistomakeit a‘living’document thatgetsupdated andimprovedona regularbasis.
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arelookingfor,soeducatingpotential candidateswasthebiggestchallenge BooXkeepinghadtocopewith. However,theCOVID-19pandemic arrivedasablessingindisguiseforthe company Thefactthatpeoplecanwork remotely,anditwassafeandreliable, weresomeoftheonlyfewpositives comingoutofthepandemic.

Duringthepandemic,BooXkeeping witnessedasurgeindemandforboth remotebookkeepingandremote franchiseopportunities.Currently,with theslowdownintheeconomy,the companyisseeingevenhigherdemand frombusinessownerslookingto outsourceoverheadfunctionsaswellas frompeoplewholosttheircorporate jobstoownandoperatetheirown businesses.

UnrivaledSuccess

AccordingtotheBooXkeeping2022 FranchiseDevelopmentDocument,1 unitofBooXkeepinghasanAverage GrossAnnualRevenueof$385,000 withanAverageGrossProfitof $178,000.MaxEmma(CEOof BooXkeepingFranchise,Inc.)attributes thecompany’ssuccesstoits culture—whichwasdevelopedalong timeagowhenBooXkeepingstarted,as manybusinessesdid,inagarage. EveryonewhojoinsBooXkeeping eitherasanemployeeorasafranchisee isalignedwithitsculture,ortheyall followseparateways.Herearethe valuesthatshowhowBooXkeepingis redefiningthebookkeepingindustry, usinghashtag#coolbeancounters:

Ÿ Webelieveinbeingcool

Ÿ Webelieveinacceptanceand support

Ÿ Webelieveinconstantgrowth

Ÿ Webelieveinpersonaland professionallivesfullyintegrating intothelife

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“OurBooXkeepingTeamis notmyemployees,theyare family!Weareonthis journeytogether,andwhat wearedoingtogetherisnot TeamWORK,inmy opinion,itisTeamLIFE”

Ÿ OurBooXkeepersarecool!

Ÿ Ourfranchiseesarecooler!

Ÿ Ourclientsarethecoolest!

Ÿ Areyoureadytobecool?

ScalabilityandSustainability

BooXkeepingFranchisehelps franchiseesincreasebusiness scalabilityandsustainabilitybygiving themablueprintonhowtoruna successfulandprofitablebusiness.As asayinggoes,“Smartpeoplelearn fromtheirmistakes,andwisepeople learnfromsomeoneelse’s,” BooXkeepingsharesitsexperience withthefranchisees.Thisempowers themtolearnfromwhatthecompany wasdoingwrongwhenitdidnothave anybodytoleanonatthebeginningof itsbookkeepingjourney,andwhatit knowsasateamnow

Thecompanygivesitsfranchisees freedominmakingdecisions.While mostoftheotherbookkeeping franchisesmaketheirfranchiseesuse onlyoneaccountingsoftware, BooXkeepingtrainsitsfranchiseesin multipleoptionsandletsthempick andworkwithasmanyastheywould like. “Also, we listen to our franchisees—if they have an idea that can benefit them and the other franchisees, we welcome and encourage it!” addsMax.

AnIntriguingJourney

BooXkeepingFranchiseisabrainchild ofMax,whoisleveraginghisavid experienceacrossdifferentindustries todrivethecompanyforward.Max receivedadegreeinFinanceafter immigratingtotheU.S.AfromEastern Europeover30yearsago.After gettingadegreeinFinance,heworked forQUALCOMMforabout4years beforeleavingthecompanytobecome anentrepreneur.

Initially,Maxjoinedhisfamily’s constructionbusiness,eventuallytaking itoverandgrowingitfrom3to96 employees.Afterwards,therecession hit,andthenewconstructionpractically stoppedinCalifornia.Tocopewiththe situation,Maxopenedalandscape maintenancecompany,whichhe successfullysoldafewyearslater.

In2011,MaxstartedBooXkeepingwith hisco-founderoutofagarage, eventuallygrowingtobecomea nationwideproviderofbookkeeping servicestovariousfranchisesystemsin theUS.Andrecentlytheideaofsharing knowledgeledtheduotostart BooXkeepingFranchise,whichisnow availablein38statesandtheUS Territories.

Talkingaboutthechallengesalonghis way,Maxsays, “When I had to shut down my construction business after years of success, I thought that it was the end of the world, something I would never be able to overcome.” Headds thatgettingoveritandhavingthe couragetomoveforwardwasthe biggestachievementofhis entrepreneurialjourney.Gettingthefirst bookkeepingclient12yearsago,and thensellingthefirstBooXkeeping FranchisewerethekeystonesinMax’s continuousandexcitingadventurewith BooXkeeping.

“TeamWORKTeamLIFE”

TalkingabouttheBooXkeeping employees,Maxsays, “The members of the BooXkeeping team are not my employees, they are family! We are on this journey together and what we are doing together is not teamWORK, in my opinion, it is teamLIFE.” At BooXkeeping,aBooXkeeperishighly encouragedtosharethoughts,feelings, growthchallengesandpleasures, personalandprofessionalpassions, concerns,ideas,andsuggestionswith peersandmanagement.

AdvicefortheAspiring

Whenaskedaboutapieceofadvicefor aspiringentrepreneurs,Maxmentioned thattherearealotofpeoplearoundus whoaremoreknowledgeablethanwe are,andtheyarewillingtohelp!

“Don’tbeafraidtoaskforhelp,askfor anadvice.Theultimatedecisiontodo somethingornotisours,andnoone else’s,however,itismucheasierto makeitwhenyouheardifferentpoint ofviews!”heconcludes.

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“Mybusinesscoachhasrecentlytaught methattheroleofamanageristofix what’snotworking,whiletheroleofan entrepreneuristochallengewhatis working.I’mdefienetlyachallenger, alongwithmyteam,redefiningoneofthe oldestindustries.”
775
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75 5
The Good, The Bad, And The Ugly HARD CHALLENGE 55 5 www.theenterpriseworld.com | 63

Thereisasurgeofpeople

participatingin75hard challengesalloversocial media,catchingmillionsofeyeballs withpicturesofbooks,dietplans, before-afterprogresspics,andvarious hashtags.Ifyouhaven’talreadycome acrossthistrend,youmighthave questionslikewhatis75hard challenge?Whyiseveryonegoinggaga overit?Arethereanybenefits?Isit safe?Letusanswerallthequestions youmighthaveandmore.

Whatisthe75HardChallenge?

The75HardChallenge,aprogramthat supposedlyturnsyourlifeupsidedown forthebetter,wascreatedbyAndy Frisella—anentrepreneur,author,and podcasteratRealAF Whilethewhole thingispositionedasa“transformative mentaltoughnessprogram,”itsphysical effectsarenoticeable,asseenfrom numerousprogresspicsonthehashtags suchas#75Hard.

Theideafor75HardcameafterAndy interviewedJamesLawrence,akathe IronCowboy,whocompleted50 Ironmantriathlonsin50U.S.states everydayfor50days.Accordingto James,toachievementaltoughness,one mustintentionallyputthemselvesin uncomfortablesituations.Inaddition, Frisellaalsonoticedthatpeoplearound himwerefailingtocompletethefitness programstheysignedupfor

Rulesof75Hard

1. Keep ADiet Plan: Hedoesn’tspecify whatspecificfoodstoeat,however,he doesputemphasisonnothavingcheat mealsoralcohol.

2. Follow AWorkout Routine: Work outtwiceadayfor45minutes,outof whichoneworkoutmustbedone outdoors.

3. Document Your Progress: Take yourprogressphotoseveryday.

4. Water Intake: Drinkatleast1 gallonofwaterdaily

5. Book Reading: Read10pagesofa bookeveryday,excluding audiobooks.

P.S.Thebookgenremustbe:selfimprovement

Whatarethebenefitsof75Hard?

• Improved Confidence and enhanced self-esteem and selfworth

• Better physical health

• Better ability to complete daily activities and management skills

• Enhanced Grittiness

• Stronger Fortitude

• Career Improvements

• Improved relationships

Theprogramaimstobenefitthe personphysically,mentally,and emotionally.Nutritionaldisciplineand workoutswillcertainlybenefityouin losingweightandoverallfitness.And thedailywaterintakewillkeepyou hydrated,animportantfactorina person’shealth.

Consideringthatonemustonlyread self-improvementbooks,attheendof theprogram,youwillread750pages, helpingyousolvepersonalissuesif any.

Furthermore,theprogressphotoswill giveyouadoseofmotivationasyou seethepositivephysicalchanges.

75HardChallenge:SafetyConcerns

Itissafetosaythatthe75Hardmight notbeeveryone’scupoftea.And here’swhy:

Thecreator,AndyFrisella,isnota doctororamedicalexpert,noristhe programbackedbyscientificstudies. The75Hardcameintoexistence purelybasedonFrisella’sown intuition.Whiletherearenumerous benefitstothe75Hard,theprogram failstoconsiderhumancomplexity.

Everyhumanhasdifferentfitness levels,goals,andexistingmedical issues.Asaresult,manymedicaland fitnessexpertsbelievetheprogram isn’tsustainableandmightevencause injuries,basedonthecurrentone-sizefits-allnatureoftheprogram.

Expertsbelievethattakingsmallsteps ismorebeneficialinthelongrun. ProgramslikeThe75Hardmightsuit someonewithanalreadyactive lifestyle.However,forsomeonewhois ontheoppositespectrum,thesudden changescanbeoverwhelming.

Shouldyouenterthe75Hard Program?

Whilethephysical,mental,and emotionalbenefitssoundtemptingon paper,thelackofexpertiseand scientificevidencemeanstakingtrendy challengeslike75Hardwithagrainof saltisawiserchoice.

Here’sascenarioforyou:Assuming onecompletesall75daysofthe program,thedopaminedroponthe 76thdaycouldbehuge,potentially causingalackofmotivationforthe remainingdays.

Consideringalltheprosandconsof the75HardChallenge,itisbestto consulttheexpertsintheirfieldasyour doctor,dietician,ortrainer,beforeyou optin.Theexperthelpwillallowyou totweakyourlifestyleinwaysthatsuit yourspecificneedsandhelpyou achievegoalsefficientlyinthelong term.

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PRODUCT REVIEW

Hootsuite Review

Founder: Ryan Holmes, Dario Meli, David Tedman

Establishment Year: 2008

Headquarters: 5 East 8th Avenue Vancouver, V5T 1R6

Canada

No. of Employees: 1300+

Website: www.hootsuite.com

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Hootsuite is a social media companion trusted by over 22 million users globally. The platform helps improve the areas of social media marketing, commerce, and customer care of brands and organizations. Here's how it works: Using integrated tools from Hootsuite's dashboard, you can schedule across a range of popular social networks, manage organic and paid content, track customer conversions, and gain real-time insights that help you make crucial decisions.

As a leading social media software with more than 200k paid accounts, the expertise of Hootsuite range from social media management, social insights, employee advocacy, social selling, and social customer care, to helping businesses build trustworthy relationships with their audience. Additionally, Hootsuite Academy, its widely popular E-Learning platform educates people and organizations about social power through its courses.

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CompanyHistory

Notmanytoolscouldmanagemultiplesocialmedianetworksin2008.Noticingthisissue facedbypeoplearoundtheglobe,RyanHolmes,withDarioMeliandDavidTedman,founded Hootsuiteinthesameyear.Atthelaunch,thetoolwascalledBrightKit,andtheresponsesit receivedwerenothingbutpositive.

In2009,thenameofBrightKitchangedtowhatwenowknowasHootsuite,courtesyofMatt Nathan'ssuggestion,whowona$500prizeforit.Soonenough,thecompanyexpandedits horizonswithsupportforFacebookandLinkedInandincorporatedTwitterlists.

Attheendof2009inDecember,Hootsuitewasofficiallylaunchedasanindependent company,asitseparatedfrominvokemedia.

By2012,HootsuitewasvaluedataroundUS$200millionandstartedfurtherexpansionsby acquiringcompetitorssuchasSeesmic,acustomerrelationshipmanagementsystem.Moving forward,HootsuitealsoacquiredAdEspresso,adigitaladvertisementmanager,andLiftMetrix, afront-runningsocialmediaanalyticscompany.

Today,HootsuitecontinuestopushtheboundariesofSocialMediawithitsProductsand ServiceIndustryforward,witharound16millionusersgloballyinover175countries.

HootsuiteFeatures:

ThefeaturesofHootsuitearespread acrossvariouscategories.Herearethose categories:

1.Publishing:Fromasingledashboard, easilyplan,create,schedule,andpublish thecontentforallyourplatforms.

2.Engagement:Areliablemedia engagementtoolthatallowsyouto accessallyournetworkandapps together.Itincludesmessageinbox, automation,listeningstreams,autoresponder,andassignmenttags,among otherfeaturesforastress-freeworking process.

3.Advertising:BeitFacebook, Instagram,orLinkedIn,theadvertising

toolsallowyoutomanageyourpaid andorganiccontentfromasingleplace withoutanyhassle.Furthermore,you canpublish,analyze,manage,and makeareportonadsfromthe dashboard.

4.SocialListening:Easilymonitor trendsandbeonthelookoutforwhat peoplearesayingaboutyourbrand. Additionally,keepupwithyour competitionbymonitoringthem.

5.Integration: Hootsuiteenablesyoutomanageall yoursocialmediamarketingcontent anddatainoneplace.Thefeatures includelinkingyoursocialmedia networks,trackingGooglereviews, andintegratingyourCRMdatainto yourdashboard.

6.Analytics:

Togetmoreengagementand followers,thegameofanalyticsis key WithHootsuite'sanalytics feature,youcangetreportsthatshow youtheidealtimetopostbasedon whenyouraudienceismostactive. Moreover,itcanhelpyouextendyour reach,buildawareness,andincrease engagementwhichcouldpositively impactsales.

7.OwlyWriterAI:

AItoolscouldefficientlyimprove yoursocialmediaexperience. OwlyWriterisoneofthosetools,asit makessocialmediapostingabreeze. ThisAItoolcanbeusedtoquickly generatecaptionsforanysocial medianetwork,helpingyousave time.

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HowmuchdoesitCost?

Therearefourdifferent categoriesofHootsuite,allwith differentprices.Whilethereare freetrialsavailable,herearethe plansifyouarelookingto becomeapaidmember.

1.ProfessionalPlan: $99.00/month

For:Entrepreneurs,small businessowners,etc.whowant toextractthemostoutofsocial media.

FAQs-

Ÿ HowDoIUseHootsuite?

Answer:

Step1:Createanaccount

Step2:ChooseaSuitablePlan

2.TeamPlan: $249.00/month

For:MarketingTeamswho arelookingtotaketheir socialmediacollaboration toanotherlevel.

3.BusinessPlan:Startsat $739.00/month

For:Businessesand agencieslookingtobuild theirbrand,increasetheir followerbase,andmanage socialmediaefficiently.

4.EnterprisePlan: Thepriceforthis sectioniscustomized, andasaresult,not revealed.Toknow more,contact Hootsuite.

For:Huge Organizationsand Companieswith multiplesocialmedia teamsprioritize workflowandsecurity.

*T&CApply

CustomerTestimonials

1.“Hootsuitehashelpedusreachmorepeople organically,faster-thankstoaudience targeting.”-Jessica

Step3:Signup,andlinkyoursocial mediaprofilestothedashboardtotrack yourperformance

Ÿ HowdoIrequestaHootsuite Demo?

Answer:Simplyclickonthislinkhttps://www.hootsuite.com/request-demo

Ÿ WherecanIgetaHootsuite Enterprisequote?

Answer:Togetthedetailsaboutthe enterprisequotegohere: https://www.hootsuite.com/plans/enterpri se

2.“Hootsuiteisgreatifyou'reresponsiblefor marketing,butyourdaysareoftentakenout ofyourcontrolbyclientneedsorrequestson yourtime.Itletsyouorganizeyourtimefor theworkthatbuildstomorrow'sbusiness.”Ewan

3.“Asanewbrandenteringacrowded marketplace,Hootsuitehasbecomeacritical partnerinhow,when,andwherewe strategicallyimplementourcommunications outreach.Wecouldnotdowhatwedowithout Hootsuiteonoursideandmakingefficientuse ofoursocialmarketingresources.”-Daniella

4.“Theprogramhelpsmeschedulepostsin advance,orontheweekendorholidaywhenI needtopostbutamnotworking.”-Courtney

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