Franchisingisthekindofabusinessmodelthathascreatedastirinthismodernworld. Andwhynot!Withmultiplebenefits,itisoneofthebusinessesthatwithafixedmodule canalsogenerategoodrevenue.Andtostartwithitall,franchisingisalsoabusiness modulethatcanbemuchsaferandlessrisky.Itisunlessthefranchisordecidedtochoosea differentstructure.
Andforthosewithahungertogrow,boththefranchisorandthefranchisee,thisprovestobethe bestbusiness,asitguaranteesgrowthineveryaspect.
FeaturingforTheEnterpriseWorld’sthisissueofTheBestFranchisestoBuyin2023arethe storiesofsuchfranchisors,whohavehelpedandinspiredmanytostartabusiness.
Forthecoverstory,readabout-
Inthepastdecade,therehavebeenmanysmall,big,andupcomingplayersdisruptingthereal estatemarket.Oneofthemis afull-servicerealestatefranchisefoundedin MaxWellRealty, 1999undertheprincipleofprovidingleadingcustomerservice,focusedonthebrandpillarsof honesty,knowledge,integrityandtransparencytoitsclientswhileprovidinghigh-endtools, services,andtrainingtohelpitsbrokeragesandtheirassociatesinprovidingthatservice.
MaxWellhasseveralhigh-endservicesincludingsomeexclusivetrainingsystemsandprograms butthebiggestservicedifferentiatorisitsextensivesupportandtraining.Agentshaveatrainer availabletobookquestionsaboutanyofMaxwell’stoolsandsystemsaswellasattendinganin depthMaxWellUniversity.Thistrainingsystemnotonlyshowsthemallthetoolsithastooffer butgetsthemactivelyusingandimplementingthemtobuildtheirbusinesses.
PÜRLIFEMedicalisafranchisethatpartnerswithdoctorsandotherhealthandwellness providerstoofferadd-onservicessuchaspainmanagementanti-aging&aestheticstreatments, neuropathytreatment,weightloss,hormonetherapy,andmore.Thefranchisemodelfillsaniche inthemarketbyprovidingaffordable,relevantbrick-and-mortarregenerativewellness treatmentsandprotocols.
Withitsrangeofcutting-edgetechnologiesandpersonalizedtreatmentprotocols,thefranchise isuniquelypositionedtoprovideinnovativesolutionstoavarietyofhealthcareissues.
OneofthekeyareaswherePÜRLIFEMedicalisdrivinginnovationisinthefieldof diagnostics.
W. halmaliSr o m
Follow Us On:
For Editorial Concerns: sales@theenterpriseworld.com
For Subscription:
For Sales & Branding Enquiries: info@theenterpriseworld.com
This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.
Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The
Inthepastdecade,therehavebeenmanysmall,big,andupcomingplayers disruptingtherealestatemarket.Oneofthemis ,afull- MaxWellRealty servicerealestatefranchisefoundedin1999undertheprincipleofproviding leadingcustomerservice,focusedonthebrandpillarsofhonesty,knowledge, integrityandtransparencytoitsclientswhileprovidinghigh-endtools, services,andtrainingtohelpitsbrokeragesandtheirassociatesinproviding thatservice.
MaxWellhasseveralhigh-endservicesincludingsomeexclusivetraining systemsandprogramsbutthebiggestservicedifferentiatorisitsextensive supportandtraining.Agentshaveatraineravailabletobookquestionsabout anyofMaxwell’stoolsandsystemsaswellasattendinganindepthMaxWell University.Thistrainingsystemnotonlyshowsthemallthetoolsithasto offerbutgetsthemactivelyusingandimplementingthemtobuildtheir businesses.
PÜRLIFEMedicalisafranchisethatpartnerswithdoctorsandotherhealth andwellnessproviderstoofferadd-onservicessuchaspainmanagement anti-aging&aestheticstreatments,neuropathytreatment,weightloss, hormonetherapy,andmore.Thefranchisemodelfillsanicheinthemarket byprovidingaffordable,relevantbrick-and-mortarregenerativewellness treatmentsandprotocols.
Withitsrangeofcutting-edgetechnologiesandpersonalizedtreatment protocols,thefranchiseisuniquelypositionedtoprovideinnovativesolutions toavarietyofhealthcareissues.
OneofthekeyareaswherePÜRLIFEMedicalisdrivinginnovationisinthe fieldofdiagnostics.
L E A D E R S I N S P O T L I G H T
RealEstateisahighly
competitiveandlucrative industry Therearemany undergoingchallengesthatthereal estateindustryfacesregularly.Beit thechangingdemographicsofthe market,theconstantmodificationsin rulesandregulations,tacklingthe ever-changingpricedimensionsand marketfluctuations,orevaluatingthe demandaspect,thechallengesare endless.
Fortherealestatecompanyto distinguishitselffromthecompetition, itneedstohaveastrongsenseof passionandpurpose,behighly organizedanddetail-oriented,deeply understanditsclient'sneedstocater accordingly,andhaveexcellent communicationskillsandcustomer servicemindset.
Inthepastdecade,therehavebeen manysmall,big,andupcoming playersdisruptingtherealestate market.OneofthemisMaxWell Realty,afull-servicerealestate franchisefoundedin1999underthe principleofprovidingleading customerservice,focusedonthebrand puillarsof honesty,knowledge, integrityandtransparencytoitsclients whileprovidinghigh-endtools, services,andtrainingtohelpits brokeragesandtheirassociatesin providingthatservice.
MaxWellhasseveralhigh-endservices includingsomeexclusivetraining systemsandprogramsbutthebiggest servicedifferentiatorisitsextensive supportandtraining.Agentshavea traineravailabletobookquestions aboutanyofMaxWell’stoolsand systemsaswellasattendinganin depth MaxWellUniversity.This trainingsystemnotonlyshowsthem allthetoolsithastoofferbutgets themactivelyusingandimplementing themtobuildtheirbusinesses.
Aresourcefulpersonality,Bill TarrabainisthePresidentof MaxWellRealty.Heisan Experiencedandrespectedbrokerin Alberta..WithdeeprootsinAlberta, Billhasbeenactivelyinvolvedinthe realestatemarketandfranchisingfor morethantwodecades.Billsright handandDirectorofFranchise DevelopmentBradAgnewhasbeen licensedinrealestatesince2006and workedalongsideBillsince2013.
Currently,Bradmanagestheday-todayoperationsandoversightof MaxWell'sMarketing, Communications,Training,Web,IT, andAdmindepartments.BillandBrad worktobuildrelationshipswith vendors,owners,brokers,agents,and othergroupswinthinthecommunities MaxWellhasexistingFranchisesas wellasinareasthatthecompanyhas notexpandedtoyet.
MaxWellsleadershipisfocusedonthe growthandsuccessofallMaxwell officesanditsover1000realestate professionals.Theyarecommittedto settingthestandardforexcellenceand leadershipintherealestateindustry. BillisalsoalicensedBrokerinthe provinceofAlberta.Hisofficesare consistentlyaward-winningfortheir growthandproductionlevels.
MaxWellendeavorstoremainaheadof thecurvewithchangingrealestate enviromentandcontinuallylooksto improveitssystems,tools,services, andsupports.
Thecompany’sgrowthstartedwiththe rebirthofMaxWellunderitsnew leadership,technologyandbranding.
Itsnewidentityfocusesonproviding highleveltoolsandsupportswithinits offeringsincludingitssystemsand technologyallsupportedbyindepth andcontinualtrainingandcoaching programs.
TheleadershipofMaxWellhas includedexperiencedindustry professionalsinvolvedinmanyaspects oftheindustryandeachhasbrought theirskillsineducation,training, marketing,networking,operations, management,tech,compliance,andthe industryingeneral.Eachleaderhas successfullycontributedand spearheadedtheirrolewithutmost honestyanddedication.Today,the currentteamincludingbrokers, owners,staff,headofficeand associatesworktogethertotakethe solidfoundationforwardinorderto helpbuildthecompanyanditsability toprovidethehighlevelservicetonew heights.
Inthepastfewyears,therehavebeen manyremarkabletechnological innovationsineveryindustry.The proliferationoftechnologyinnew businessmodelsandsystemsis commendable.
Whenitcomestoincorporating technology,MaxWellfoundthat althoughtechnologyisavailable everywhere,toolsandsystemoptions saturatethesector,buttheusagerates andtheextentoftheusageofthese toolsisoftenminimal.
Hence,itnotonlyprovidestech servicesandtoolsbutalsotakesa hands-onperson-to-personapproachto trainingeachowner,broker,andtheir
associatesonhowtousethemand gettingthemstarted.Throughits training,itcanensurehighusage rates,andcontinuetodevelopits offeringsbywatchingandlearning fromagentquestions,comments,and suggestions. Thesehighusagerates ensurethattherealestate professionalsonthefrontlinenot onlyhaveacccesstobutareactively usingtheextensivetechnologyto simplifythierbusinessesaswellas providetheadditionalservicesthese productsallow
MaxWellcontinuestopushintonew territorywithitstechsystemsincluding buildinginnewprogramsand revamping,updating,anddevelopingits existingsystems.Bydemonstratingthis continualgrowthanddevelopmentithas beenabletoshowaconcentratedfocus anddeterminationtobringits franchiseesandtheirassociatesthebest servicessotheycanfocusonproviding world-classrealestateservicestotheir clients.
Realestateisacompetitivefieldwith numerouscompaniesandendless offeringsintermsofbothoptionsfor agentsandtoolsforbrokeragesand franchises.Findingtherightmixtureof toolsandserviceswasandisan ongoingchallenge;therightcosttobe extremelycompetitivewithout overwhelmingoroverdrawing resourcesisalwaysadifficultbalance. However,withthehelpofseveral skilledandexperiencedleaders,
MaxwellRealtyhasbeenableto developalargeportfolioovertimeof topindustrytoolsandservicesata verycompetitivepricepoint.
TheteamatMaxWellisclose-knitted. Theteamcommunicatesdailywiththe departmentmanagersintheofficesjust downthehall,anditdiscussesprojects andobjectives,keepsuptodatewith theoperationsofeachdepartment, workstoensureobjectivesandgoals aremetaswellasprovidesconstant supporttoeachmemberoftheteam.
Theteamworkstogetherandoften lendsahandinotherdepartments whenneeded,thecollaborative environmentensuresthateachgroupis notonlyawareoftheothers'tasksand responsibilitiesbutcanassistwhenone departmentbecomesoverwhelmed.It’s
auniquestyleanoperationsimply fromtheextentofcollaboration.
Bradhimselfhashelpedineacharea. Aswellasthemanagershavealso workedonprojectsineachareasothat theycanallunderstandandhelpeach otheraswellashavevaluableinsight whenopportunitiestohelporreview comealong.Overall,theteamat MaxWellcherishesavaluedand trustworthybond,whereeveryoneis eachother'ssupportsystem,and celebratessharedsuccess.
MaxWellfoundnewleadershipin2017 andmovedtheheadofficefrom Calgary,AlbertatoEdmonton,Alberta. Thenewleadershiprevampedthetools andservices,builtoutsystems,and implementedtop-endtraining.From therethereputationandresultsbrought enormousgrowthquicklyasthe
companygrewfromafewhundred agentsinahandfulofofficesinone citytoover1000agentsinover35 communitiesacrossWestern Canada.
Thefranchisingsectoriseverchangingandintroducesasetof newrulesandregulationsnowand then.ManyofMaxWell'stoolsand servicesaretechnologicalsoasthe techsectordevelopsandgrows,it canutilizemoretoolstohelpits agentsfocusonprovidingthe excellentservicetheyareknown for
Thechangesinfranchisingpush MaxWelltoensuretheycontinue huntingforbetterideas,newtools, andadvancedtechwhiledeveloping theirabilitiesonthesenewsystems.
MaxWellisfocusedonfindingthe rightfitinitssystemsandgroup.It hasaverytight-knitstructurewhere itcollaborateswitheveryotherteam memberanddepartmentofthe company.Manybrokeragesdiscuss andworktogethertoensure complianceintheheavilyregulated realestateindustryandMaxWell takesacollaborativeandinclusive approachtoitscompanydirection. Inthatmanner,itlooksfor individualswhocanandwillwork wellwithitsteam,bringvalueto eachother,andhelpeachotherin findingwaystobuild,develop,and grow
MaxWell'stopreasonsforsuccess infranchisegrowtharethesameset ofreasonswhypotentialfranchisees wouldwanttobepartofitssystem.
Itprovidestop-of-the-linetoolsand systemstohelptheirassociates succeed;itprovidesoneonone trainingandsupporttoensurehigh usageofthetoolsandsystemswhile alsoalleviatingstressandfocusing onthemfromthebroker,allowing thebroker-ownerstofocustheir effortsonsupportingandoverseeing theiragents.
Finally,themostimportantand successfulreasontopartnerwith MaxWellisitworkstogetherto help,support,encourage,and developitsbusinesses.Inthishighly competitiveindustry,havingateam isahugedifferentiator,peopleyou canrelyontobounceideas,partner foreventsandtraining,aswellas developpropercompliance.
WhenonebecomesMaxWell's franchisepartner,thecompany welcomesthemwithopenarmsand guidesthemthroughfromtopto bottominthemanyphasesofbusiness. Consistentcommunicationhasbeen themostimportantthingthecompany focusedonduringthepastfewyears.
"If you aren't one of the first calls they make when they encounter difficulties, you may not hear about these challenges until they have become bigger problems. By being accessible, and friendly and the owner-operators being constantly reminded of (and experiencing) our sincere and consistent focus on helping them, we can ensure we can work together to solve these issues as a team.
No problem has one solution so being part of the discussion and working together, we can help provide options and ensure these types of situations are supported in the manner that best suits and supports each group."
Asademonstratedleadersinthereal estatefranchiseindustry,Billand Brad'sunderstandingofthemarketis on-pointandholistic.
Theyfeelthatfranchisingoffers enoughvaluethatitshouldseegrowth inthenextfewyears,evensmaller localfranchisingbringsextensive benefitswhicharedifficulttoattainas anindependentbusiness.Volume purchasinganddiscountsaswellas brandrecognitionbenefitsarejustthe tip-of-the-icebergforfranchising althoughstillagreatbenefit.
Otherbenefitslikesharingresources andallowingformorespecializedand skilledtaskcompletionprovide exceptionalvalueonlyavailableto largergroups.Thereisthe demonstratedfranchisevalueallowing foreasierfinancingwhilebuildinga businesswithawell-definedand provenpathtosuccess.Finally,thereis supportfromotherfranchises,owners, participants,andmore,thismeansthe franchisorisnot‘doingitalone’.They havegroupsofpeopletohelp, motivate,encourage,teach,support, andrunideaswhichmakesahuge differenceinbuildingabusiness.
ItisbecauseofthosereasonsthatBrad seesFranchises,specificallythose centeredinspecificregions(like MaxWellbeing100%Canadian-owned andoperated,withatight-knitgroup andcollaborativeculture)seeing exceptionalgrowth,expansion,and resurgenceoverthenextfiveyearsas thevaluecontinuestogrowinwhatit canoffer
“Understanding in general is the most important thing I have learned in my experience. Understanding differences in culture and values, communication style and responses, power distance, and uncertainty avoidance as well as strengths and opportunities for growth.
The biggest challenge and often the biggest way to build a cohesive team is a simple understanding of the individuals around you and how they think, understand, learn and feel. This approach makes an enormous difference in being able to support them and through that support, make them not only feel like a valued part of a team but also, have them perform to the best of their abilities.”
Beantown,aslocalslovinglycall Boston,isacitywithabundanthistory anddiverseculture.Evenasanonhistorybuff,thecityhasavarietyof thingsthatwillcatertoyourtastefora funvisit.
AsoneoftheoldestcitiesintheUSA, Boston'shistorydatesbacktothe17th century,withthecityplayingapivotal roleintheAmericanRevolution. Today,itisahubofintellectualand culturalactivity,withinstitutionslike HarvardUniversityandMassachusetts InstituteofTechnology(MIT)located withinitsborders.
Bostonisalsoknownforitsnumerous museums,galleries,andcultural institutions,aswellasitsthriving sportsculture,withfanspassionately supportingtheirfavoriteteams.The cityishometothefamousBoston Marathon,oneoftheoldestandmost prestigiouslong-distancerunning eventsintheworld.
Finally,withthediverseandvibrant culinaryscene,Bostonisconsidereda foodlover'sparadisebymany,offering everythingfromtraditionalNew Englandseafoodtointernational cuisine.Additionally,youaresureto meetsomewarm,welcomingpeople whowillmakeyougrinwiththeir hospitality
PlanningatriptoBoston?Inthisblog, we'lldigdeeperintowhatthecityof Bostonhastooffertomakeyour Bostontripaonetoremember
Boston,acityrichinhistory,also providedasignificantculturalvalue.In 1630,PuritanstravelingfromEngland foundedBostonwhiletheywereseeking religiousfreedom.Innotime,thecity becameahubforNewEngland's economic,political,academic, commercial,andfinancialactivity
DuringtheAmericanRevolution,oneof themajorhistoricaleventsoftheUSA, Bostonplayedacentralrole.Thecity witnessedmanyeventsthatultimately ledtothewar Asaresult,considered theBirthplaceoftheAmerican Revolutionbymany
ThisfloatingBostonTeaPartymuseum givesyouapeekintoBoston'shistory Youwillgettolivethroughamultifacetedexperienceofliveactors,teathrowingre-enactments,technologically advancedinteractiveexhibits, authenticallyrestoredteaships,andan award-winningfilm.
2.SymphonyHall
Sinceitsfirstconcertin1881,this SymphonyHallcontinuestotreat peoplewithitsconcertperformances eventoday.Inaddition,thehallalso reachesmillionsofpeoplethroughthe Internet,radio,television,educational programs,recordings,andtours.
3.MuseumofAfricanAmerican History
AsthebiggestmuseuminNew England,TheMuseumofAfrican AmericanHistorydoesatremendous joblettingyouinonauthentic representationsofthe18thand19th centuries.Itisatreatforhistorybuffs, asyoulearnaboutAfricanAmericans' contributions.
4.USSConstitutionMuseum
LocatedontheCharlestownNavyYard ofNationalHistoricalPark,the Museumshowcasesinteresting informationabouttheConstitution. Includingitsdesigners,andpeople whobuiltandsailedit.Avisitwilllet youengagewiththehistoryofthe Constitutionthroughcaptivating stories.
5.ThePaulRevereHouse
Originallybuiltin1680,PaulRevere, anAmericansilversmith,boughtthis housein1770.Today,itisoneofthe mostsignificantpiecesoftheAmerican Revolutionandhistoryandamajor touristattraction.
1.BenjaminFranklin
ApivotalpersonalityofAmerica, BenjaminFranklinwasoneofthe foundingfathersoftheUnitedStates. Hisvalueswerealwaysaimedtoward makingsocietyabetterplacetolive. Oneofthebestexamplesofhisvalues ishisinventions.Despiteinventing manythings,heneverpatentedthem justformoney,withthebeliefthatthey aretoolstoupliftpeople'sstandardof living.
2.JohnKrasinski
Ifyou'refamiliarwiththepopular sitcom“TheOffice”(youprobably are),thenwedon'tneedtotellyou aboutJim,andhispranksonDwight-a popularcharacterfromthesitcom. JohnKrasinskiwasrecentlynamed “the100mostinfluentialpeopleinthe world”in2018,byTimesMagazine.A manofmanytalents,Johnismostly recognizedforhisactingwork. Althoughhehasalsoworkedasa producer,andsometimes,directoras well.
Afterheramazingactingperformancein“PulpFiction”,apopulardarkcomedy, UmaThurmanrosetofameforhercharacterportrayalofMiaWallace.In additiontothat,herroleinKillBillhasalsowonnumerousawardsandreceived apositiveresponsefromaroundtheglobe.
4.ChrisEvans
Yes,youhearditright.Ourveryown“CaptainAmerica”isaBostonian.This rolefromtheMarvelCinematicUniverse(MCU)iswhatgainedhimimmense popularityandfansaroundtheworld,helpinghimreachhiscareer'smountaintop. Beforethisrole,heplayedsomeminorrolesinfilmsandalsonumerous supportingroles.
5.EdgarAllanPoe
Bornon19thJanuary1809,EdgarAllanPoeisawriter,poet,editor,andliterary criticfromBoston.Edgarisoftenassociatedwiththe'AmericanRomantic Movement',andhistalesofMysteryandMacabre.Furthermore,hispoems“The Raven”and“AnnabelLee”areamongEdgar'smostpopularworks.
3ThingsthatwillmakeyourBostontripmemorable
HereisalistofthingsthatmakeyourvisittoBostonatreat:
1.TheFood
Traditionally,Bostonisfamousforitsbakedbeans.Butthegoodnewsisthatno matteryourpalette,withadiverserangeofcuisinesandrestaurants,Bostonis suretosatisfyyourtastebuds.
Besidestraditionaldishes,Bostonservesexceptionalseafoodaswell.From deliciousoysterstofreshlobstersandvariousfish,Bostonisheavenforseafood enthusiasts.
Thelistdoesn'tstopthere.Boston'sfoodisinfluencedbynotjustAmerican dishes,butglobalcuisineaswell.Inconclusion,ifyou'reafoodie,thefoodscene inBostonisboundtoleaveyouawestruck.
2.TheCulture
It'snotasurprisethatmanycallBostonaculturalcenter.Thecityholdspeople fromavarietyofethnicandculturalbackgroundsinitsarms.Itisworthnoting thatgreaterNewEnglandhasanenormousinfluenceonmanyculturalaspectsof thecity.Onesuchaspectistherenowned“BostonAccent.”
Additionally,BostonisahubformusicloverswithplacesliketheBoston SymphonyOrchestra,theFineArtsBostonMuseumforliteraturefans,numerous librariesforbookworms,andmore.Asavisitor,youdon'thavetoworryabout gettingbored,asthecityofferssomethingforeveryone.
3.TheNight-Life
Simplysaid,thenightlifeinBostonisLIT Asthesungoesdown,Bostontruly startsexpressingitslivelyvibes.Fromnightclubstonightmuseums,thecityof
3.UmaThurman
Bostonisalwaysreadytomakeyour nightmemorable.Ifyou'reanightowl planningatriptoBoston,thenightlife scenewilltrulyrockyourworld.
Forthemostpart,navigatingthrough Boston'sdowntownisabreeze,which issomewhatrelatedtothecity's compactsize.Ontheotherhand, drivingdowntownisanothergame altogether Why?BecauseBostonhasa veryold-fashionedroadlayoutand insufficientparkingoptions.
Ontheotherhand,MBTA,Boston's publictransportsystem,isniftyand inexpensivetoexplorethecity You canwitnessCambridge,nearby suburbs,andmanymoreunmissable attractionsinBoston.
Interestingly,walkingthroughBoston couldhelpyougetacloserlookatthe city,withoutspendingmuchtime. Walkingforanhourorso,youcould exploreplentyofcharmingplaces.The placesincludeCharlesRiverEsplanade orCambridge,whereyouwillbe treatedtoamesmerizingviewofthe cityskyline.
Ifnoneofthatworksforyou,there's alwaysataxi.Boston'staxisare generallyavailableandeasytoflag down.Thisisanidealoptionifyou're planningtotravelaftertheoperational hoursofMBTA.
Incontrasttoitscompactsize,thecity ofBostontakesquiteabigchunkout ofyourpocket.Whileplanningyour Bostonvisit,makesuretotalktocity realtorsforthebestaccommodation dealsaroundthecity.
Allinall,ifbudgetisnotanissuefor you,Boston'squalityoflifewillleave youecstatic.
Bostonweatherisamixedbag.To makethemostoutofyourvisit,make sureyouplanyourBostontripbetween themonthsofJuneandOctober.Why? Becausethesummerduringthistimeis mild,withtemperaturesanywhere between15to28degreescelsius.If you'resomeonewhoisplanning outdooractivities,thenthisisyour timetoshine.
Thenumberoftouristvisitsdrops significantlybetweenMarchandMay, andrightfullyso.TheBostonclimate duringthesemonthsisverydryand cold.
Bostonisacitywitharichhistory, vibrantculture,anduniquecharacter. FromitsroleintheAmerican
Revolutiontoitsmodern-daystatusas acenterforinnovationandintellectual activity,Bostonhasmuchtoofferfor visitorsandresidentsalike.Whether you'reexploringthecity'snumerous museumsandculturalinstitutions, cheeringonthelocalsportsteams,or indulginginthediverseculinaryscene, youwillneverrunoutofthingstodo inBoston.Ifyou'replanningatripto theUnitedStates,besuretoputBoston onyourlist-youwon'tbe disappointed!
PÜRLIFEMedicalispoisedto bringaboutarevolutioninthe fieldsofdiagnostics, biotechnology,andregenerative medicine.TheEnterpriseWorldis proudtointroduceittoTheBest FranchisesToBuyin2023.
PÜRLIFEMedicalisafranchisethat partnerswithdoctorsandotherhealth andwellnessproviderstoofferaddonservicessuchaspainmanagement anti-aging&aestheticstreatments, neuropathytreatment,weightloss, hormonetherapy,andmore.The franchisemodelfillsanicheinthe marketbyprovidingaffordable, relevantbrick-and-mortar regenerativewellnesstreatmentsand protocols.
Withitsrangeofcutting-edge technologiesandpersonalized treatmentprotocols,thefranchiseis uniquelypositionedtoprovide innovativesolutionstoavarietyof healthcareissues.
OneofthekeyareaswherePÜR LIFEMedicalisdrivinginnovationis inthefieldofdiagnostics.The franchiseutilizesarangeofadvanced technologiestoprovideaccurateand precisediagnoses,includingPür Scan,anon-invasivetwo-minutetest utilizingfourvettedtechnologieswith engaging3Dimagesthathelpeducate andencouragehealthychoicesto improvehealthandreducetherisks ofcertainchronicdiseasesand conditions.
Thistechnologyallowsdoctorsto identifyunderlyinglifestyleissuesthat maybecontributingtochronicpain, stressandfatigue,cardiovascular,and otherriskfactors,allowingthemto developtreatmentplansthatare personalizedtotheindividualpatient.
TheservicesofferedbyPÜRLIFE Medicalhaveapositiveimpactonthe communitybyimprovingthelivesof individualswhobenefitfromthem,as wellastheprofessionalsproviding them.Thefranchisealsocreates opportunitiesforaspiringbusiness ownerstoinvestinabroadsetof productsandservicesthatturnsheads andimpresses.
Thefranchisemodelisespecially relevantinthecurrenthealthcare landscape,wherechronicdiseasesare responsibleforsevenoutoftendeaths intheUnitedStates,androughlyhalfof thepopulationhasbeendiagnosedwith achronicillness.
Thepreventivehealthtechnologiesand measuresofferedbyPÜRLIFEMedical canhelppatientsdevelopconsistent healthyhabits,potentiallysavingthem andtheirinsuranceprovidersfrom expensivehealthcarecostswhile providingbetterpatientoutcomes.
PÜRLIFEMedicalfranchiseeshave accesstoarangeofservicesand technologies,includingPürLight Therapy,PürScan,Regenerative BiologicsPürBioenergetic Microcurrent,PürWaveTherapy,Pür IV,PürWeightReleaseandNutrition,
Thefranchisemodelisexpanding rapidly,withAreaRepresentatives (RegionalDevelopers)and Single/MultipleunitFranchise opportunitiesavailablethroughoutthe USandinternationally.Outof60US regions,25havealreadybeenacquired byAreaRepresentatives,with10more duetobeawardedbyQ12023.This accountsfor500+licensestobe developedoverthenext2-5years,with 23clinicscurrentlyindevelopmentand undercontract.Thegoalistoaward80120morelicensesbytheendof2023.
Inadditiontoofferingauniqueproduct andfillinganicheinthemarket,PÜR LIFEMedicalalsohasapositiveimpact onveterans.Thefranchiseprovides regenerativewellnesstreatmentsthat canpotentiallyimprovethequalityof lifeforveteranssufferingfromchronic pain,jointissues,andotherconditions.
Itsgoalistosharethemostloved healthcareexperiences.KenLee,the AreaRepresentativeandCEOofPÜR LIFEMedicalHoustonadds,“An exampleiswhenarecurringcustomer needsanappointmentat3PMona Fridaywhenavailabilityhasbeen bookedfordays. Ourcustomer conciergewillcallothercustomersand seeifthereisanopportunitytomove theirappointmentorfindspaceina nearbylocation.”
Thiscommitmenttocustomer satisfactionandrelationship-buildingis
atthecoreofPÜRLIFEMedical'sgoal todeliverthemostlovedhealthcare experiences.Thefranchiserecognizes theimportanceofcreatingpositiveand lastingconnectionswithitscustomers, andthisapproachhashelpedtosetit apartfromotherhealth&wellness providers.
Thefranchiseoffersarangeof regenerativewellnesstreatmentsand protocolsthatfillauniquenicheinthe market.Thefranchisemodelcreates opportunitiesforaspiringbusiness ownersandhasapositiveimpactonthe communitybyprovidingbetterhealth outcomesandpotentiallysavingpatients
andinsuranceprovidersfromexpensive healthcarecostsinthelongrun.
Themanbehindthecurtains
KenLee AreaRepresentativeandCEOPur LifeMedicalHouston
Entrepreneurshavearesponsibilityto multiplestakeholders,includingour families,employees,andcustomers. Whenbuildingandgrowingabusiness, it'simportanttorecognizeandprioritize theneedsofeachgroupinordertofind abalancethatworksforeveryone.
Findingahealthybalancebetween businessandfamilylifeiscrucialfor long-termsuccessandhappiness,both personallyandprofessionally Additionally,entrepreneurshavea responsibilitytotheiremployeesand customers.Thisinvolvesproviding qualityproductsorservices,treating employeeswithrespectandfairness, andcreatingapositivework environment.
Byprioritizingtheneedsofemployees andcustomers,entrepreneurscanbuild astrongreputationandaloyalcustomer base,ultimatelyleadingtogreater successandgrowthforthebusiness.
Whenitcomestogreatentrepreneurs andleaders,KenLeeisashining example.Throughhisvision,passion, anddedication,hehasbuilta successfulbusinesswhilealso prioritizingtheneedsofhisfamily, employees,andcustomers.Asaresult, hehasearnedtherespectand admirationofthosearoundhimand continuestomakeapositiveimpacton thebusinessworld.
Ken'sextensiveexperiencein healthcareasaleaderandpatienthas preparedhimfortheroleofArea Representativeand CEOofPÜRLIFE MedicalHouston.Hehasheld positionssuchasCIOforamulti-state healthsystem,aseniorleaderin multipleFortune500companies,and anentrepreneurinstartupcompanies, includinganearly-stageventurecapital company.
KenhasalsobeenrecognizedasaTop 50TechVisionaryandquotedin healthcarepublicationssuchasModern HealthcareandBecker'sHospital Reviewforhisleadershipinthefield.
Ken'spassionforimprovinghealthcare stemsfromhisownhealthcarejourney. Heandhiswifehavedealtwithher severecaseofCrohn'sandLyme diseasesfor25years.Theirexperience ledthemtofindhealthcarelackingin bothconsumerexperienceand alternativesbeyonddrugsand surgeries.
Despitefollowingacceptedpractices alignedwithpayorguidelines,these solutionsdidnotcurethediseaseor symptoms.Kenwasfortunatetofind holisticproviderstohelphiswife defeatCrohn'sandLyme,leadinghim toprovideaneasierpathforconsumers tousealternativetherapiestolivea betterlifethroughPÜRLIFEMedical.
Kensays,“Istartedaservices companywhichwasfundedbyventure
capitalandstartedthepathtowardsan IPO. Unfortunately,wewerecaught upinthedot-comcrashin2002. I've alsohelpedcompanieslargeandsmall startandmaturenewbusiness ventures. I'velearnedthatbusinesslife isfullofsurprisesandourabilityto listen,learnandpivotaroundobstacles helpsourpersonalgrowthandenables success.”
Hewantedtoincorporatethelatest technologiestoenableinformed, preventative,andalternativetreatments forthoselookingforabetterqualityof life. Heisexcitedaboutlaunching RemotePatientMonitoringtopartner withphysiciansinleveragingAI (artificialintelligence)foradvanced monitoringandpredictivehealth management. PÜRLIFEMedical continuestodevelopnewservicesto helppeoplelivetheirbestlives.
Ken,anavidreader,hasaselectionof preferredbooksonhisbookshelf,but thereareafewthatholdaspecialplace forhim.Aswithmanyinthe healthcareindustry,theBibleisa favoriteread,providingasenseof calmandassuranceduringtheupsand downsofentrepreneurshipandpatient care.
Oneofhisfavoriteleadershipbooksis TheSpeedofTrustbyStephenMR Covey,whichemphasizesthe importanceoftrustanditsfourcores: integrity,intent,capabilities,and results,inbuildingstrongrelationships withemployeesandcustomers.
Kenfindsinspirationinaquotefrom SteveJobs,"Yourworkisgoingtofill alargepartofyourlife,andtheonly waytobetrulysatisfiedistodowhat youbelieveisgreatwork."
Kenchoosestoseethebestinpeople andaspirestocertaintraits,suchas SteveJobs'visionaryapproachto
creatingessentialproductsandintegratingform,fit, andfunctionintoart,aswellasJackWelch's leadershipmasteryinplacingtherightpeopleinthe rightpositionsandhelpingthemsucceed.
Healthcareisataturningpointasconsumersbecome moreinvolvedintheirhealthjourneys.Risingcosts, accesstoinformationthroughtheinternet,and consumerdemandforexperiencessimilartoAmazon, Uber,andAirbnbhaveledtraditionalhealthcare companiestosearchforwaystomeetconsumers' needs.TheUnitedStatesspendsonaveragetwiceas muchonhealthcareasotherwealthycountries,yetits healthcarequalityrankslast.
PÜRLIFEMedicalhasthepotentialtomake significantimprovementsinhealthoutcomesand reducehealthcarecostsbyofferingpersonalized holisticcarethroughtheuseofcutting-edge technology TheWorldHealthOrganizationclassifies 65-80%ofglobalhealthcareservicesasalternative medicine,andintheUS,alternativemedicineis projectedtogrowfourfoldfrom2021to2028.
PÜRLIFEMedicaliswell-positionedtoridethewave ofdisruptiondrivenbyconsumerizationand technologyinhealthcare.
Thevigilantstrategy
Kenbelievesthatconstantlylookingbackisaneed, notastrategy.Operationalexcellenceandalignment tostrategyrequireconstantvigilance,andstrategy needstofocusongoalsandbuildalignmenttothose goals.
Thekeytothrivinginacompetitivemarketisgiving consumerswhattheywantwithloveandprofits,and executioniscritical.Puttingtherightpeopleinthe rightplace,alignedwiththemission,andenabling themtoflourishisnecessarytoofferthemostloved health,careservices.
ForKen,teamworkisthekeytosuccess,allowingfor planning,learning,execution,andhavingfuntogether inachievingthecommonmission.
Inthebusinessworld,differentsectorsandindustries havetheirownuniquerequirementsandchallengesto navigate.Whileeachbusinessstrivestomaintainthe
qualityofitscustomerrelationships, brandimage,andemployee satisfaction,therearecertainissues thatcanhaveasignificantimpactonits success.
Kenadds,“Oneofthechallengesthat PÜRLIFEMedicalfacedwascreating awarenessintheUSmarketaboutits strongservicedifferentiators.The company'svaluepropositionandbroad innovativehealthandwellnessservices hadthepotentialtoimprovehealth outcomesandreducehealthcarecosts, andeffectivecommunicationwas crucialtostandoutfromcompetitors.”
Overcomingsuchobstaclesand effectivelysetthemselvesapartfrom competitorsenablesPÜRLIFE Medicaltosucceedinthehighly competitivehealthandwellness industry.Ultimately,businessesthat areabletonavigatethesechallenges andsuccessfullydifferentiate themselvesaremorelikelytothrive andachievetheirgoals.
Thewellnessindustryhasexperienced significantgrowthduringandpostpandemic,withafocusonoptimal wellnessratherthanjustsurvival.This trendisnotlimitedtohealth enthusiasts,aspeopleseek personalizedandintegrativehealthcare options.
Theprevalenceofchroniclifestyle diseasesworldwide,duetosedentary lifestylesandbusyschedules,hasalso driventhisgrowth.Wearabledevices arefurtherboostingthemarket.PÜR LIFEMedicalisopening18new clinicswithinthenextsixmonthsand continuingexponentialgrowthwith newfranchisees.
Kenhasbuilthiscareerbydriving changethroughbuildingnew
businessesandfixingexistingones.He looksforindividualswhothrivein high-risk,high-pressuresituationsand prioritizeteamworkoverindividual success.
Toensurealignmentwiththemission, Ken'smanagementapproachfocuses onexceptionalcoachingandtopquartileperformanceforemployee engagementandsatisfaction. Additionally,havingfunisapriorityat PÜRLIFEMedical,andthecompany offersgreatpayandexceptional benefitstosupportthisgoal.
Thehealth&wellnessindustryisa rapidlygrowingmarketworth$5.2 trillionglobally,outpacingthegrowth oftheeconomy Whiletherearemany regenerativeclinicsintheindustry, PÜRLIFEMedicalsetsitselfapartas afunctionalandaestheticmedicine center.
Itfocusesonidentifyingand addressingtherootcauseofsymptoms, ratherthanjusttreatingthemwith medication.Byusingproven techniquesandscience,theyhelp patientsachievelong-lastingresults andavoidtheescalationofsymptoms orthecreationofnewones.
Theincreasingprevalenceofchronic lifestylediseasesworldwide,suchas diabetes,bloodpressure,andcancer, drivenbysedentarylifestylesandbusy schedules,hasencouragedpeopleto adoptvarioushealthcareactivitiessuch asyoga,meditation,andathletics.
Additionally,thegrowingtrendof usingwearabledeviceslikefitness bandsandtrackersisprovidinga furtherboosttothemarket.Rapid urbanization,risingdisposable incomes,andanincreaseinhealthconsciousconsumersgloballyare expectedtofuelthemarket'sgrowthin thefuture.
PÜRLIFEMedicalhasmade significanteffortstobring revolutionarytechnologiesfrom aroundtheworldtoprovideaunique integrativeandsynergisticapproachto healthandhealing.Itscomprehensive approachisunmatchedintheindustry, offeringarangeofservicesunderone roof.Thecompanyhassetthe foundationforatruerevolutionin modernhealthcare.
ThePÜRSCANisasafeandnoninvasive3Dfull-bodyscanthat determinestheoverallhealthand functionofmultiplebodysystems, usingfourtechnologies:bioimpedance,galvanicskinresponse, heartratevariability,andpulsewave analysis.
Itprovidesaglobalwellnessview includingriskfactorsandunderlying reasonsforhealthissues.Allnew patientsstartwithPÜRSCANto establishabaselineofhealth,and subsequentvisitsusethescanto monitortreatmentprogress.
Basedontheimmediateresultsofthe PÜRLIFEcoretestsandinformation gatheredduringtheofficevisit,the physicianmayordercustomlaborders, includinggenetictestingformoreindepthhealthinsights.
Microcurrentofferspainreliefand rapidhealingtodifferentpartsofthe bodythroughneural-electro stimulation.Thisproprietary electrotherapyopenscellular communicationandrestorescellsto theirproperelectricalcharge, triggeringself-healingandATP production.Thetreatmentreducespain
andinflammationthroughoutthebody andoftenprovidesimmediaterelief.
Biologicsusesbiomedicaltechto triggerthepatient'sownstemcellsto regrowdamagedtissueinspecific areaslikethekneeorshoulder The treatmentsprovideabreakthroughin medicalscienceofferingsolutionsto degenerativeailmentsandaviable alternativetosurgeryoropioidpain management.
PÜRLIFEMedicalunderstandsthata one-size-fits-allapproachtonutrition andweightlossdoesnotwork. Tailoringaprogramtomeetapatient's individuallikesandneedsisessential forsuccess.Theycombinethelatest
scientificresearchwithsimpleand effectivetechniquestoofferaweight losssystemthataccommodatesthe needsofallourpatients.
PÜRWaveusesacousticwavesto improvebloodflowinspecificareasof thebody,triggeringneovascularization. Thistherapyhasbeeneffectivein treatingvariousconditionssuchas heartdisease,jointinflammation,and sexualdysfunction.
Byinducingmicrotraumainthe affectedtissue,thebodyinitiatesits ownhealingresponse,leadingtothe formationofnewbloodvesselsand improveddeliveryofnutrients.The repairprocesscanultimatelyrelieve painandaddresstheunderlying conditioncausingit.
Redlighttherapyisclinicallyproven lighttherapythatregeneratesthebody atacellularlevel.Thistreatment exposesthebodytooptimallevelsof redornear-infraredlight,whichis absorbedbythemitochondriato producemoreenergyandpromote healinginskinandmuscletissue. Unliketanningbooths,PÜRLIGHT usesexceptionallylowlevelsofheat anddoesnotexposetheskinto damagingUVrays.
PÜRLIFEMedicaloffersasuperior lineofnaturalsupplementsthatare effectiveanddesignedtoprovidethe bestnutritionalsupport.With thousandsofnutraceuticalsavailable, choosingeffectivesupplementscanbe challenging,butPÜRLIFEMedical's teamofresearchers,formulators,and physicianshavecraftedasupplement linethatishighlyeffectiveandofthe highestquality
PÜRLIFEMedicalbelievesinthe adage,letfoodbethymedicineand medicinebethyfood.Supportingthe bodywithpropernutritionandeating habitsiscrucialtoamplifythebenefits oftheirprotocolsandprocedures.Most illnessesarecausedbyapoordietand canberesolvedbyeliminatingtoxins andprovidingcellswiththeproper nutrients.
Theyofferpersonalizedeatingplans basedonbloodtypeandspecifichealth conditions,whicharegroundedin soundprinciplesofnutritiontosupport healing.
Thecompanyaddresseshormone imbalance,amajorcauseofillness, andacontributingfactortomany
healthissues.Theimpactofhormone levelsonthebodyisoftenoverlooked, butPÜRLIFEprovidestestingand solutionsforlowhormonelevels.Their hormonetherapiescanaddressissues likelowsexdrive,menopause,lackof energy,anderectiledysfunction.
PURLIFEMEDICALoffersIV therapiestoquicklydelivervitamins, minerals,andothersupplementstothe bloodstream,bypassingthedigestive system'sfiltrationprocess.Thistherapy benefitspatientswithautoimmune disorders,recentillnesses,surgery recovery,andthoseseekingimproved wellness.
Thetreatmentispersonalizedwitha rangeofoptions,includingIVs, boosters,tests,andsupplements,tofit individualneeds.PURLIFE MEDICALstrivestohelppatients sustainlong-termwell-beingatan affordablecost.
Astepahead
PÜRLIFEMedical'sMedicalAdvisory Boardcontinuouslyreviewsand incorporatesthelatestandbest treatmentstoimprovecustomers'lives. Physiciansandmid-levelprovidersare attractedtothecompany'sbusiness model,whichallowsthemtoadd revenuestreamsandnewpatients, buildingrelevanceandfinancialequity
Thecompanyhasrecentlyadded RemotePatientMonitoring(RPM), whichinvolvescollectingand analysingpatientphysiologicdatato developandmanagetreatmentplans forchronicand/oracutehealth illnessesorconditions.
Theireasy-to-usesystemsupports improvedclinicaloutcomesandis highlyprofitablewithminimalupfront risk.Thecompanyprovidesvaluable clinicalandworkflowtipsforsuccess,
includingidentifyingqualifying patientsforreimbursementand determiningthebestworkflowsand clinicalandfinancialbenefitsfor practices.
PÜRLIFEMedical'svisionfora sustainablefutureisrootedinthebelief thateveryonedeservesaccesstothe highestqualityofhealthcareand wellness.Theorganizationstrivesto createaworldwherehealthand
wellnessarenotjustprivileges reservedforthewealthyorprivileged few,butabasicrightaccessibletoall.
Inthisregard,PÜRLIFEMedicalis committedtoprovidingaffordableand accessiblehealthcareservicesto everyone,regardlessoftheir socioeconomicstatus,age,gender,or ethnicity Theorganizationbelieves thatthekeytoasustainablefuturelies inempoweringpeopletotakecontrol oftheirhealthandwell-being.
Yesterday,oneofmyfriends
bought(whathethoughtwas) anAdidashoodiefromalocal shop.Iwassurprisedtoseethepriceof thehoodie.However,myawelasted onlyuntilIsawthespellingofAdidas onthehoodie.Justifyingitsprice,it wasspelled“Adibas”.Whileitmade forahilariousmoment,itwasan exampleofabrandgrowingsobigthat peopleweresellingproductswitha similar-lookingnameandlogoand customerswerestillbuyingthem. Tome,thiswasatestamenttothe successstoryofAdidas.Inthisarticle, wewilltakeyouthroughthesuccess storyofAdidasandthefactorsdirectly orindirectlyinvolvedinit.
WhatexactlyisAdidas?
Adidas(spelled“adidas”bythe corporation)isanabbreviationofthe
nameofthebrand'sfounder,Adolf (“Adi”)Dassler.FollowingWorldWar I,theDasslerfamilystartedproducing shoes.JesseOwens,anAmericantrack andfieldgreat,woreshoesthatwere supposedlyagiftfromAdiDassler duringthe1936BerlinOlympics.
Today,Adidas(fullnameAdidasAG) isaGermanmakerofsportsshoes, clothing,andsportingaccessories.In theearlytwenty-firstcentury,itwas Europe'sbiggestsportswearproducer andtheworld'ssecond-largestafter Nike.Adidasgoodshavehistorically beenidentifiedbyathree-stripe trademark,whichisstillusedinthe company'smodern“trefoil”and “mountain”logos.Herzogenaurach, Germany,isthecompany's headquarters.Thiswasthebeginning ofthesuccessstoryofAdidas.
Duringthe1950s,Adidasgained significantpopularityassoccerplayers startedusingthecompany'sshoes, whichwerelightweightandincluded screw-incleats.Thefirmsubsequently expandedintorecreationalitems, launchingsoccerfootballsin1963. Fouryearslater,Adidasstarted producingclothing.Adidaswasthe leadingbrandinsportingshoesfor manyyears,butcompetitionintensified throughoutthe1970s,particularlyfrom upstartmanufacturerssuchasNike.
AdiDasslerdiedin1978,anddespite aninnovativeendorsement
arrangementwiththerapgroupRunD.M.C.,authorsofthepopularsong“My Adidas,”thebrandendureddeclining marketsharethroughoutthe1980s (1986).In2016,thefirmannounceda newpartnershipwithartistand entrepreneurKanyeWest.Herearethe twoinstancesthathighlightthe beginningofthesuccessstoryofAdidas.
Ÿ JesseOwens,anAmericanathlete whoworeAdidasshoesandwonfour goldmedalsinthe1936Olympics, madethecompanyrenownedacross theworld.
Ÿ TheGermanfootballteam,wearing Adidasshoes,thenwontheWorld Cupfinalmatchin1954.
HowmuchAdidasspendson Marketing?
Marketingisthebackboneofa businessandgoodcompaniesoften putahighemphasisontheir marketingstrategies.Thesuccess storyofAdidastooisincomplete withoutanexclusivefocuson marketing.Intheyearsbeforethe coronavirusepidemic,itgradually increaseditsmarketingbudget,which reached3.04billionUSdollarsin 2019.Whileinvestmentfellbyover 670millionUSdollarsin2020,the corporationincreaseditsexpenditure to2.5billionin2021.
TheAdidasGroup'smarketing expenditurescomprisebothpointof-saleinvestments,suchasin-store advertisingandshopfittings,and marketinginvestments,suchas sponsorshipcontracts,media advertising,andevents.This investmentlookstobepayingoff, withtheAdidasbrand'sworthmore thantriplingfrom2016toaround 16.48billionUSdollarsin2020. Furthermore,its2018“Originalis NeverFinished”campaignwas namedoneoftheworld'smost effectiveadvertisingeffortsin2018. However,Adidas'brandworthfell bymorethantwobilliondollarsin 2021,thusitremainstobeseen howthefirmdoesinthenextyears.
Herearesomeadcampaignsthat playedacrucialroleinthestory ofAdidas.
The'allinornothing'adis Adidas'mostexpensivemedia campaigntodate.Itisledbya televisioncommercial(seeabove) titled'LeoMessi'sWorldCup Dream,'whichincludesbrand ambassadorsliketheeponymous Argentinestriker,DaniAlves,and LuisSuárez,aswellasatuneby KanyeWest.
“Thisadvertisementillustratesthe
“#allinornothing”mindsetby demonstratingthedevotionand commitmentnecessarytowinthis fantasticchampionship,”saysTom Ramsden,globalbrandmarketing directorofAdidasfootball.“Anything lessthan100%effortwillnotwinthe WorldCup.AtAdidas,wethinkthat being'allin'istheonlywaytoplay sport,unleashyourpotential,andgetthe mostoutofsport'sgreatestevent,”he adds.
TheTVcommercial,createdby TBWA/Worldwideanddirectedby FernandoMeirellesoftheCityofGod, airsduringcoverageoftonight's(May 23)ChampionsLeaguefinalandis supportedbysocial,in-store,andecommercepushes,aswellasexperiential andPRactivitythatwillseeabranded mediahubondisplaythroughoutBrazil. Adidas'marketingspendingunderscores thesignificanceoftheWorldCupasit seekstostaveoffcompetitorNike'sdrive forprimacyinthefootballclothing industry
Ÿ Impossible
Oneofthemostnoteworthycampaigns forthefirm,thecampaignwascreatedby 180/TBWAinAmsterdam,although TBWAChiatDayinSanFranciscoalso contributedsignificantly Thisadvertisementfeaturedfootball greatDavidBeckhamandboxinghero MuhammadAli.
ThatiswhyAdidas'new“Impossibleis Nothing”adstrikesthetargetintermsof inclusivemarketing.Theadoffers personaldocumentary-stylevideosofa rangeofathletesandotherhighly chronicledpersonsfromacrosstheglobe, illustratingtheirpathstogreatness.
Whatmakestheadvertisingstandoutis howdiverseitisintermsofsports, genders,races,andcultures.
Ÿ AllAdidas
The“allAdidas”campaignhighlights thebrand'sreachacrossseveralsports, cultures,andlifestyles,withcelebrities likefootballplayersLionelMessiand DavidBeckham,NBAstarDerrick Rose,andmusicsensationKatyPerry
Competitors that made it difficult for Adidas!
Toestablishitselfamongthebest, companieshavetobeabreastofwhat's goingoninthemarket.New competitorsemergeeveryday,posing criticalchallengesforcompaniesand leaders.Adidashasalsoconquered manycompetitorstoreachwhereitis today.Herearetheprominent competitorsinthestoryofAdidasthat madelifedifficultforthecompany
1.Nike
Doyouknowwhotheworld'sleading footwearandclothesbrandis?Nikeis theonlyappropriateresponse.Itisone ofthemosttrustedbrandsinsearchof inspirationandinvocationinthelives ofallpeoplewhohaveabody.Nikevs. Adidashaslongbeenatopicofdebate amongpeople.Thankstoitsconstant pursuitforexcellence,Nikehas propelledAdidastocomeupwithnew, moreinnovativeproducts.
2.Puma
PUMAisanothersignificantAdidas opponentworthnoting.Thereasonfor thisisthatPumaandAdidaswere previouslyrunbyRudolfandAdolf underthebrandnameGebrüder DasslerSchuhfabrik.Later,their relationshipdeteriorated,andthe corporationwassplitintotwofirms, AdidasandPUMA.PUMAisnow fightinginthemarketwiththeAdidas brand.
3.NewBalance
NewBalanceisanAmerican multinationalcorporationwith manufacturingoperationsintheUnited StatesandtheUnitedKingdom.The itemsofthisfirmaremorecostlythan thoseofrivalssuchasAdidas,Nike, andUnderArmour.Therationalefora premiumpriceisproductqualityand technologicalintegration,aswellasthe factthatcustomersintheUnitedStates andtheUnitedKingdomalwaysfavor high-qualityitems.Inthefootwearand clothingcategories,NewBalanceis posingasignificantcompetitionin frontofAdidasandnumerousother well-knowncompanies.
4.FILA
FilaisaKoreansportsbusinessthat makesandsellsfootwearandgearfor bothsportsandleisure.Filaisan excellentoptionforthemajorityof individualsinanysociety'smiddle class.Filahasalonghistoryof sponsorship,includingtheAustralian cricketteam,theKoreanfootballteam, andmanymore.Thecorporationoften supportsevents,andmanyathletesand sportsfiguresserveasbrand ambassadors.FILAhasalsochallenged Adidaswithitsseveralproducts.
Anotherpopularsports,footwear,and casualclothesbusinesslaunchedin 1996.Theorganizationhasshowna strongcommitmenttothegarmentand footwearindustries.UA'sbusiness operations,accordingtothefirm annualreport,aretodesign,market, andsellfootwear,performancegear, andassociatedaccessoriesforwomen, men,andyouth.UnderArmouritems arewornbyathletesandactive lifestylecustomersrangingfrom adolescentstoprofessionals.Its clothinggoodsaccountedfor66%of itsincome,whileNorthAmerica
5.UnderArmouraccountedfor76%.Withouta question,UnderArmourisa formidableopponenttoAdidas.
Thejourneyofsuccessfulcompaniesis oftenaccompaniedbycontroversies. ThestoryofAdidasisalsoincomplete withoutcontroversiesthatshookthe businesstoitscore.Herearetwoofthe majorAdidascontroversies.
1.Adidasattemptedtolaunchthe ShackleShoe.
Adidasattemptedtolaunchashoein 2012thatwasafarcryfromits customarysleek,athleticfootwear(via
CNN).TheJSRoundhouseMaids wereeye-catchingstreetshoeswitha uniquedesignfeature:theywerelinked toayellowrubbershackle,whichwas usedto“lock”theuser'sfoottotheleg withachain.“Gotasneakergameso hotyoulockyoursneakerstoyour ankles?”statedtheproduct'sFacebook announcement.
TheJeremyScott-designedshoes,on theotherhand,hadamajorflaw.Not surprisingly(exceptforAdidas),a shackle-themedsneakerdidnotgo downwellinanationwithadarkand well-documentedhistoryofslavery. Manyindividuals,notablycivilrights iconReverendJesseJackson, expressedoutrageovertheshoe's
design,claimingthatitremindedthem ofslavery.AdidassaidthattheJS RoundhouseMidwasallaboutfashion andhadnothingtodowithslavery Recognizingthattheshoewasalost cause,thefirmapologizedand terminatedtheproduct.
2.USSR-ThemedAdidasProducts
Adidaswaspreparingforthe2018 FIFAWorldCupinRussiawitha nostalgicproductin2018.However, whentheyrefertoaregimethatis responsibleforsomeoftheworst momentsinRussianhistory-including varioushorribleeventsthatEastern Europeancountrieshadtogothrough duringtheirtimewiththeUnionofthe
SovietSocialistRepublic-fun callbacksaren'talwaysallthatfunny. Peopleinthesepost-USSRnations obviouslydidn'tunderstandthesense ofAdidassellingUSSR-branded goods,andindignationquicklyerupted inareaslikeLithuania.“Beingunwell with'imperialnostalgia'stillhappens. However,thatisquiteshocking comingfromthewell-known @adidas.”Thecountry'sMinistryof ForeignAffairssarcasticallytweeteda photographofthecompany'sUSSRthemedsportsattire.Manypeople askedwhetherAdidasmightrelease uniformswithNaziinsigniainthe future.
Overitstenure,Adidashas collaboratedwithseveralbrandsand personalitiestotakeitsproducttothe nextlevel.Hereareacoupleof interestingcollaborationsinthestory ofAdidas.
Someoftheadidas'mostsignificant partnershipshaveoftenincludedhiphopstars.KanyeYEEZY-branded shoes,PharrellWilliams,Pusha-T,and MissyElliottendorsementshaveall beenlaunchedbythelabel.Adidas' influenceonhip-hopcanbetraced backtothemid-1980sandRunadorationDMC'softhebrand's tracksuitsandshell-toeSuperstar shoes,whichculminatedinthe1986 song“MyAdidas.”adidasSamba, adidasStanSmith,andtheclassic shell-toeadidasSuperstarshapesare amongthemostwell-knownshoe types.
Thesportswearbehemothhasalso collaboratedwithstreetwear companieslikeABathingApeand PalaceSkateboards,aswellashigh fashiondesignerslikeYohji
Yamamoto'sY-3collection,Raf Simons,RickOwens,Stella McCartney,andAlexanderWang.
Ÿ CollaborationwithManchester United AdidasandManchesterUnitedagreed toaten-yearkitpartnershipinJuly 2014,commencingwiththe2015-16 PremierLeagueseason.Thiskit agreementhasaguaranteedminimum valueof£750million(US$1.29 billion),makingitthemostlucrative kitdealinsportshistory.Nikehasbeen replacedastheclub'sworldwide equipmentsupplier.
AndyMurray,theformerWorldNo.1 tennisplayer,wasannouncedas Adidas'highest-paidtalentin November2009,withafive-yeardeal allegedlyworth$24.5million.They havealsosponsoredtheball-boyand ball-girloutfitsattheATPTennis TournamentinMasoninCincinnati. Adidasalsohascollaborationswith MalibuTennisCamp,GreenFitness GmbH,andSchöler&Micke SportartikelVertriebsGmbH.
ExpansionsinthePipeline
Adidasisconsiderablyincreasingits investmentinwomen'sactivewearand sportsfootwearaspartofitsnew 'ImpossibleisNothing'campaign.The companyclaimsitwouldspend“more thaneverbefore”onwomenand LGBTQ+personsinsports,whichwill bereflectedinbothnewgoodsanda newmarketinglanguage.
AdidasdebutedStayinPlay,a collectionofperiod-proofapparel,in June2021toassistminimizethedropoffinathleticsthatoccurswhen womenbeginbleeding.TheAdidas UltraBoostsneaker,builtspecifically forwomen'sfeet,willbeavailablethis quarter Adidasisalsoofferingawhole
lineofsportsbrasin72sizes,created with43models,inresponsetodata thatshowed90%ofwomenhavean ill-fittingsportsbra.Thecompany mentionsthatthisproductisbeing broughttomarketforwomenby women.
TheConcludingNote:
So,theseweresomeofthemost importantfacetsofthesuccessstoryof Adidas.Itwouldnotbean exaggerationtosaythatAdidasis currentlyamongthetopfew sportswearcompaniesintheworld. AndaslongasAdidasproductsare beingsoldlabeledas“Adibas”,or “Abidas”,thesuccessstoryofAdidas isboundtoaddnewchapterstoit!
Weliveinamoment markedbyfast transformation, particularlyforthecorporateworld. Considerthefactthat,inthespanof justonegeneration,businesseshave beenforcedtoadjusttoentirelynew marketingchannels(webandsocial), figureouthowtoinvestinandmake useofnewtechnologies,andcompete onaglobalstage.TheseareBusiness Challengesthatourparents’and grandparents’generationscould hardlyhaveimagined.
Becauseofthesequickchangesand thecompany’scontinuedexpansion,it isimpossibleforanyoneCEO—or anyemployee,forthatmatter—tobe anexpertineverysinglearea.This mayhavebeenthecasefromthe beginning,butithasneverbeen clearerthanitisnow.
Becauseofthis,inmyview,the greatestwayfororganizationstomeet andhandlesomeofthemost significantdifficultiestheyfacetoday isbyworkingwithskilled consultants.Hiringaconsultantmay helpCEOsaddtheexperienceand abilitiestheyneedtosolvecertain BusinessChallengesatspecifictimes andcandeliverthegreatestpotential resultsiftheydoso.
HerethebiggestBusiness ChallengesgrowingCompanies face:
ThenatureofBusinessChallenges thatareexpandingoftenresultsina declineinqualityastheyexpand, particularlythosethatexpandrapidly. Initially,fewerindividualsare responsibleforcompletingall responsibilities.Expertsandexperts launchafirm,provideexceptional quality,labourdayandnight,and developaclientele.
Developingthemosteffectivemarketing strategyisanothervitalaspectofa developingfirm.Marketingisessential forbusinessestothriveinacompetitive market.PoorBusinessChallengesplans andinadequatekeyperformance indicatorsresult inaseveredeclinefor manyfirms,particularlyconventional ones,andactasbottlenecks.
3.
Youngercompaniesareunableof articulatingtheirdistinctcompetitive advantagevis-à-visestablishedgiants. Ontheotherhand,industryleaders overlookstealthfirmsswiftlytargeting theirtargetmarket,exposingtheir shortcomings,anddevelopinga counteroffer
4.BusinessProcessModel
ThebusinessProcessModelisa significantobstaclefordeveloping companies.Asthecompanyentersnew marketsandemploysmorepersonnel,its processeswillevolveovertime.New personnelinfluencetheOrganization’s hierarchy,oftenresultinginthecreation ofnewmanagementlevels,operational processes,andmanagementworkflows.
5.ReducingRelianceOnThe FoundingGroup
Whenfoundersarehighlyengagedin day-to-dayoperations,thisisatypical issueforstartupsandsmallenterprises.
6.Absenceofdirectionorvision
Companiesthatlackalong-termstrategy areplainlythreatenedbygroupshavinga well-definedagenda.
7.UtilizingConsultantsandBusiness Consultants
Athletesworkwithcoaches,artists dependonproducersfortrendadvice,
andbusinessesaregovernedby boards.Consultantsandadvisorsare theequivalentofexpandingafirm efficientlyforsmallandmediumsizedbusinesses.
8.Management
Managementisthemostsignificant aspectofcompanyandplaysa crucialrole.Withoutmanagement, everythingwillcrumbletothe ground.Thereareseveraltypesof managementinthecorporatesector Itinvolvesthemanagementand coordinationofprocesses,people, time,resources,budgets,andother organizationaloperationsandtasks.
9.StrategicManagement
Strategicleadershipentails developingthecorrectroadmapfor thefirm(oradepartment), decomposingitintoactionable items,assigningtheobjectivestothe necessaryparties,andunifyingthe team.
10.TimeManagement
Ittakesskilltoallocatetimetothe correctobjectives.Thisisa legitimateconcernforpractically everysector.
Theabsenceofaplan,theabsence ofsuitablekeyperformance indicators,andtheinabilityto generatemeaningfulBusiness Challengesoutcomesaresignificant impedimentsformanyfirms, particularlyconventionalones.
Buildingabrandisacomplicated, long-termendeavor,andquantifying outcomesisdifficult.However,the consequencesofastrongbrandare undeniable.
13.
Recruitingatscaleissignificantly moredifficult.Ifyoumustmake concessionsinaverycompetitive market,yourexpenseswillincrease.
14.
Itisdifficulttoarrangeaninterview withhightalent.Obtainingtheir acceptanceofanofferisatypeof chance.Keepingthem?Eventhe greatestcompanieshavedifficulty retainingtalent.
Creatingagreatcultureisamultistep processthatencompassesallaspectof theendeavor.
17.
obsoletetoolsandsystems.Ifa company’sleadershiplacks technologicalacumen,itmayloseout onseveralchances.
19.
Acrucialobstacleforbothsmalland bigbusinesses.Anunproductive BusinessChallenges,unmotivated employeeatastartupmayrepresent 20%ofthewholeworkforce.
15.
Diversityhasbeenasensitivesubject forcenturies.Ensuringthehealthof thecultureisoneofthemostpressing issues.
Poorcommunicationmayresultin significantlossesforacorporation. Theywerecausedbydisorganized work,incorrectdeliveries,andother factors.Communicationissueshave becomeoneofthemostsignificant BusinessChallengesforallfirms. Communicationissueshavebecome oneofthemostsignificantBusiness Challengesobstaclesforallfirms.
18.
Duetothedifficultiesassociatedwith implementingnewsoftware, businessescanbecometoorelianton
20.
Adaptingonalargescaletomarket upheavalsandtechnicaldevelopments isdifficult.Newspaperandsocial mediaadvertisingisadifferent ballgame.Comparabletoconvertinga conventional“carsalesman”procedure toacontemporarycompany developmentworkflowinlightofthe alteredbuyer’sjourney.
