The Best Franchises To Buy in 2023

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W W W . T H E E N T E R P R I S E W O R L D . C O M | A M E R I C A S E D I T I O N | J U N E 2 0 2 3 UPSHOT What Makes Cales de Mallorca A Perfect Getaway Destination CASE STUDY How Harley Davidson is riding the waves of Change? PRODUCT REVIEW HOOTSUITE BLOG 75 HARD CHALLENGE Hahn March CEO Signal Health Group REVOLUTIONIZING HEALTHCARE FRANCHISING WITHAPERSONALTOUCH The Best FRANCHISES To Buy in 2023

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F r o m E d i t o r ’ s D e s k

Franchisingisthekindofabusinessmodelthathascreatedastirinthismodernworld.Andwhynot! Withmultiplebenefits,itisoneofthebusinessesthatwithafixedmodulecanalsogenerategood revenue.Andtostartwithitall,franchisingisalsoabusinessmodulethatcanbemuchsaferandless risky.Itisunlessthefranchisordecidedtochooseadifferentstructure.

Andforthosewithahungertogrow,boththefranchisorandthefranchisee,thisprovestobethebest business,asitguaranteesgrowthineveryaspect.

FeaturingforTheEnterpriseWorld’sthisissueofTheBestFranchisestoBuyin2023arethestoriesofsuch franchisors,whohavehelpedandinspiredmanytostartabusiness.

Forthecoverstory,readabout-

SignalHealthGroupInc.wasestablishedin2012inRichmond,Indiana,andnowoperatesagenciesacross theUnitedStatesthatprovideSkilled,Non-skilled,andHospiceservices.ThefoundersoftheAgencyhave significantexperienceinhealthcareeducation,homecare,andinnovativehomecaretechnologysolutions. Theagencyworkscloselywithphysicians,casemanagers,hospitals,andrehabilitationfacilitiestoofferthe necessaryservicestopatientswhenneeded.

MarchwelcomespeoplewhohaveapassionforelderlycaretotheopportunitytoownaSignalHealth GroupfranchisethroughouttheUnitedStates.Shebelievesthatbyfranchisingherbusinessmodel,shecan helpmorepeopleandmakeagreaterimpactonthecommunity.Shealsobelievesinteachingand encouragingthosewhocandobetterforthemselvesbyofferingthemahand-up.

HydrateIVBarisacollectionofIVtherapyspaswithservicesforillness,wellness,recoveryandbeauty

OfferingsignatureIVtherapycocktails,vitamininjections,andNAD+infusionsandinjections,clientsvisit thespastorechargeandrefreshtheirroutines.However,whatsetsHydrateIVBarapartistheatmosphere, theexperiencedteammembersandthehighqualityproductsandservices.Clientscanrelaxincomfortable chairswhilelisteningtosoothingmusic,andateamoffriendlyandexperiencedstaffalwaysgreetsthem. CEOandFounder,KatieWafer-Gillbergbelievessuccessfulfranchisebrandsinvestintheirpeopleand ensuretheyhavetherightindividualsinthecorrectpositionstoscalethebusinessandsupporttheir franchisees.

E d i t o r ’ s D e s k

WingsandRingsisaglobalrestaurantchainestablishedin1984withasimplevision:tobringpeople togetheroversports.With87locations,intheU.S.,Mexico,EuropeandtheMiddleEast,,therestaurants offerauniqueclub-levelsportsexperience.Customerscanenjoydeliciousfoodanddrinksandwatchtheir favoritesportsgamesinawelcomingandfunenvironment.WingsandRingsdeliversaClub-LevelSports RestaurantandBarexperiencewithMyPlaceService,Club-LevelAmbianceandCraveworthyWingsand Rings,andsomuchmoreonthediversemenuofofferings.

WingsandRingsvaluesteamwork,positivelyimpactingothers,andhavingfun.Therestaurantaimstoset itselfapartwiththisapproachtogreatfoodandfamily-styleguestservice. Thisalsoappliestoteam membersandthecommunity. Shalmali W.

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Forthecoverstory,readabout-

SignalHealthGroupInc.wasestablishedin2012inRichmond,Indiana,andnowoperates agenciesacrosstheUnitedStatesthatprovideSkilled,Non-skilled,andHospiceservices.The foundersoftheAgencyhavesignificantexperienceinhealthcareeducation,homecare,and innovativehomecaretechnologysolutions.Theagencyworkscloselywithphysicians,case managers,hospitals,andrehabilitationfacilitiestoofferthenecessaryservicestopatientswhen needed.

MarchwelcomespeoplewhohaveapassionforelderlycaretotheopportunitytoownaSignal HealthGroupfranchisethroughouttheUnitedStates.Shebelievesthatbyfranchisingher businessmodel,shecanhelpmorepeopleandmakeagreaterimpactonthecommunity.Shealso believesinteachingandencouragingthosewhocandobetterforthemselvesbyofferingthema hand-up.

HydrateIVBarisacollectionofIVtherapyspaswithservicesforillness,wellness,recovery andbeauty.OfferingsignatureIVtherapycocktails,vitamininjections,andNAD+infusionsand injections,clientsvisitthespastorechargeandrefreshtheirroutines.However,whatsetsHydrate IVBarapartistheatmosphere,theexperiencedteammembersandthehighqualityproductsand services.Clientscanrelaxincomfortablechairswhilelisteningtosoothingmusic,andateamof friendlyandexperiencedstaffalwaysgreetsthem. CEOandFounder,KatieWafer-Gillbergbelievessuccessfulfranchisebrandsinvestintheir peopleandensuretheyhavetherightindividualsinthecorrectpositionstoscalethebusinessand supporttheirfranchisees.

WingsandRingsisaglobalrestaurantchainestablishedin1984withasimplevision:tobring peopletogetheroversports.With87locations,intheU.S.,Mexico,EuropeandtheMiddleEast,, therestaurantsofferauniqueclub-levelsportsexperience.Customerscanenjoydeliciousfood anddrinksandwatchtheirfavoritesportsgamesinawelcomingandfunenvironment.Wingsand RingsdeliversaClub-LevelSportsRestaurantandBarexperiencewithMyPlaceService,ClubLevelAmbianceandCraveworthyWingsandRings,andsomuchmoreonthediversemenuof offerings.

WingsandRingsvaluesteamwork,positivelyimpactingothers,andhavingfun.Therestaurant aimstosetitselfapartwiththisapproachtogreatfoodandfamily-styleguestservice. Thisalso appliestoteammembersandthecommunity.

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22 44 54 UPSHOT CASE STUDY pROFILE What Makes Cales de Mallorca A Perfect Getaway Destination How Harley Davidson is riding the waves of Change? Wings & Rings 62 blog 75 Hard Challenge: The Good, The Bad, and The Ugly 66 review Hootsuite Review 32 SP. pROFILE Hydrate IV Bar
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SIGNAL HEALTH GROUP Revolutionizing Healthcare Franchising with a Personal Touch HAHN MARCH (CEO) www.theenterpriseworld.com | 13

AAstheworldof entrepreneurshipcontinuesto thrive,moreandmorepeople arelookingtobecometheirown bossesandstarttheirbusinesses. Franchisinghasbecomean increasinglypopularoptionforthose lookingtostartabusiness,asit providesthesupportandguidanceof anestablishedbrandwhilestill allowingforsomedegreeof independence.In2023,thereare countlessfranchisestochoosefrom, butonlyafewtrulystandoutasthe best.

Amongthesetop-tierfranchisesis SignalHealthGroup,ahealthcare franchisethathasproventobeoneof themostsuccessfulandimpactfulin theindustry.LedbyCEOHahn March,SignalHealthGroupisa healthcarefranchisethatstrongly emphasizesprovidingcompassionate caretotheelderlyandthoseinneed. CEO:Upbringing

March’spassionforelderlycareand nurturingthemstemsfromher upbringinginVietnam,whereshewas taughttovaluefamilyfirstandtake responsibilityforcaringforher parentsastheyage.March'stenacious personalityandindependentmindset werealsoshapedbybeingraisedasan onlychild.

Earlyinhercareer,Marchworkedas ahairstylistandanailtechnician.She alsovolunteeredatalocalnursing home,whereshediscoveredhow manyolderadultswerelivingin nursinghomesandhowfewfamilies visitedtheirlovedones.This saddenedMarch,asshegrewupina culturewherefamiliesareexpectedto carefortheirelderlyfromgeneration togeneration.Shefeltadeepsenseof compassionandresponsibilitytocare forandnurturethem,whichlater becamethefundamentalprincipleof herbusinessmodel.

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Starting from scratch

With a passion for elderly care and no medical background, March started Signal Health Group in her basement with a two-member team. She and a friend had little to work with, but they had passion. The business grew from two members to hundreds of employees over the years, a few franchise owners, and many more to come.

March attributes her success to staying true to the company's mission statement, which has not changed since it opened its doors. Signal Health Group is committed to helping those who cannot help themselves and giving back to the community. In addition, the agency’s philosophy is to teach and encourage those who can do better for themselves by offering them a hand-up.

As March researched entrepreneurial opportunities, she quickly realized she was meant to own a Home Care Agency. She understood that no franchises offered everything she wanted. So, she educated herself and created her model. She started with a non-medical Home Care Agency and added a medical Home Care Agency within three years. Within three more years, she was franchising Signal Health Group. She has added many branches and franchises throughout the U.S. to her portfolio.

TheAgency:

SignalHealthGroupInc.was establishedin2012inRichmond, Indiana,andnowoperatesagencies acrosstheUnitedStatesthatprovide Skilled,Non-skilled,andHospice services.ThefoundersoftheAgency havesignificantexperiencein healthcareeducation,homecare,and innovativehomecaretechnology solutions.Theagencyworksclosely withphysicians,casemanagers, hospitals,andrehabilitationfacilitiesto offerthenecessaryservicestopatients whenneeded.

Marchwelcomespeoplewhohavea passionforelderlycaretothe opportunitytoownaSignalHealth GroupfranchisethroughouttheUnited States.Shebelievesthatbyfranchising herbusinessmodel,shecanhelpmore peopleandmakeagreaterimpacton thecommunity.Shealsobelievesin teachingandencouragingthosewho candobetterforthemselvesby offeringthemahand-up.

MissiontohelptheElderlyand Veterans

SignalHealthGroup'smissionisto providequalityanddependable healthcareservicestoitsclients.The Agency'sprofessionalstaffmaintains highhomecarenursing,therapies,and medicalsocialworkstandards.The Paraprofessionalstaffassistsclients withdailyactivities,promotingtheir independenceandenablingthemto stayintheirhomesaslongaspossible. Theadministrativeofficestaff coordinatesallservicesrequiredand ensuresapersonalizedandseamless experienceforclients,including follow-upsandscheduling.

SignalHealthGroupensuresclients alwayshavesomeonetocontactfor questionsorconcerns.TheAgency

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focusesonsupportingelderly individualsandveteranswhomay strugglewithlonelinessorcaringfor themselves.

ComprehensiveCareServices

SignalHealthGroupiscommittedto providingthehighestqualitycareand supportservicesforthoseinneed. Theirservicesinclude:

SkilledCareServices

SignalHealthGroupoffersskilledcare servicesthatcanbeprovidedinthe comfortofaclient'shomebyalarge teamofexperiencedhealthcare professionals.TheAgencyprovides manyservicesinhospitals, rehabilitationfacilities,andnursing homes.Qualifiedpatientscanreceive 100%coverageforhomehealth servicesthroughMedicare;insurance reimbursementisalsotypically available.

Acoordinated,teamapproach involvingvariousprofessionalscan deliverin-homehealthcareservices suchas:

• Medicalmonitoringisprovided whenapatient'sconditionislikely toworsen.Theprofessionalsoffer guidanceandsupportwhena doctorrecommendsnew medications,achangeindiet,or exercises.Theyalsohelpensure dischargeinstructionsarefollowed afterahospitalizationornursing homestay

• Theteamkeepsawatchfuleyeon patientswhentheirconditionis likelytoexacerbate.Thisprovides peaceofmindforpatientswho wouldotherwiseneedtomake frequentcallstotheirdoctorsor visittheemergencyroomafter hours.Nursescanseepatients' homestosupporttheminadhering tothedoctors’plans.Thishelps preventmedicationdiscrepancies thatposeasevererisktopatients, especiallythoseover65whotake longertorecoverandaremore vulnerabletotheproblemscaused bymedicationdiscrepancies.

• Thefallinjurypreventionprogram combinestheservicesoftherapists andnursestoimprovegait,

improvehomesafety,reviewmeds, andmore.Thisisespecially importantforthosewho experiencedanaccidentalfall recently,asthereisahigher likelihoodofafallinjuryinthe comingyear

• Cardiopulmonaryrehabilitationis providedbyprofessionalswhooffer newrehabilitationorcompleteinpatientrehabilitationaftera coronaryorpulmonaryeventsuch asaheartattackorflare-upof COPD.Neurologicalrehabilitation isalsoprovidedtoimprove function,especiallyafterastroke, ortocombatParkinson’s.Theteam providesorthopedicrehabilitation, especiallyafterorthopedicsurgery forahipreplacement,knee replacement,orshoulderrepair

PersonalCareServices

SignalHealthGroupprovidesateamof aides,companions,homemakers,and personalcareattendantswhoworkin theirclients'homes,offeringattentive careinthesettingtheclientsaremost comfortable.TheAgency'sstaffisalso availableasprivatedutysittersto providecarewhileclientsareinthe hospital.SignalHealthGroup'shome carestaffattendtothedailyneedsthat promotehealth,independence,and socialengagement,including transportationassistance,crucial cleaningaroundthehome,andhands-on carelikebathing,companionship,or supervisionforparentswithdementia. SignalHealthGroup'sclientshave varyinghealthandmentalstatusesand needs,buttheysharetheneedfora skilled,reliable,andhard-working caregiver

Theagencyprovidesvariouspersonal careservicestoassistclientsintheir dailyroutinesandimprovetheirquality oflife.

“ “
Signal Health Group's mission is to provide quality and dependable healthcare services to the Elderly, Veterans, and those in need.
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• CompanionServices:Theagency offersCompanionServicestokeep clientscomfortableandengagedin activitiessuchasconversation, reading,writing,games,crafts, playingcards,walking,andmore. CompanionServicesalsoinclude assistancewithmedicationand appointmentreminders,escorting clientstoappointments,visiting friendsandneighbors,shopping, andattendingevents,plays,and religiousservices.

• PersonalCareServices:Personal CareServicesprovidedbythe agencyincludeassistancewith hands-on,health-relatedtaskssuch asgrooming(haircare,shaving, cleaningteeth/dentures,makeup, dressing),hygiene(baths,showers, toileting),ambulationandtransfers, eatingorfeeding,aswellas monitoringvitalsignssuchasblood pressure,pulse,andrespiration.

• Alzheimer'sCare:Theagency offersspecializedcareforthose withAlzheimer'sdiseaseand otherdementiaillnesses.The approachincludescreatingsafe andcomfortableenvironments, buildingtrustingrelationships, andmaximizingindependencefor aslongaspossible.Theagency's focusonencouragementand assistancehelpsfamilymembers copewiththechallengesof Alzheimer'sdisease.

• HomeSupportServices:The agency'sHomeSupportServices aimtopromoteitsclients'health, happiness,andpeaceofmind. Theseservicesincludeplanning, cooking,andservingmeals, generalcleaning,laundry, changingbeds,caringfor houseplants,overseeinghome deliveriesandmaintenance,and caringforpets.

• SleepoverAttendantCare:The agencyprovidesSleepover AttendantCareforclientswho requireconstantbedside supervisionandadvancedpersonal careforupto12hours.Extended SleepoverAttendantCareisalso availableforclientswhoneed assistancethriceatnight.

• Hospice

SignalHealthGroupprovideshospice careservicesforpatientswithlifelimitingillnesseslikecancer,heart disease,anddementia.Theirhospice teamcomprisesexperienced professionals,includingnurses,social workers,chaplains,andvolunteers, whoworktogethertoprovide comprehensivecareandsupportto patientsandtheirfamilies.Patients whohaveaterminalillnesswitha prognosisofsixmonthsorlesstolive areeligibleforhospicecare.Theymust

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alsohavefocusedoncomfortcare ratherthancurativetreatment.Hospice carecanbeprovidedinthepatient's home,nursinghome,orhospice facility

Signal Health Group's hospice service offers a range of services, including:

• Medicalcare:Managing symptomssuchaspain,nausea, andshortnessofbreath

• Emotionalandspiritual support:Offeringcounseling, chaplaincyservices,andgrief support

• Personalcare:Assistingwith bathing,dressing,andother personalneeds

• Medications:Providing medicationsrelatedtothepatient's hospicediagnosis

• Equipment:Providingmedical equipmentsuchashospitalbeds, oxygen,andwheelchairs

• Bereavementsupport:Offering supporttothepatient'sfamily membersbeforeandafterthe patient'sdeath

How does hospice care work?

Hospicecareinvolvesateamapproach thatfocusesonmanagingpatients' symptomsandimprovingtheirquality oflife.Thehospiceteamworks closelywiththepatient'sprimarycare physicianandspecialiststodevelopa careplanthataddressesthepatient's uniqueneeds.Thehospiceteamis available24/7tosupportandassist patientsandtheirfamilies.

Hospice care offers several benefits to patients and their families, including:

• Enhancedqualityoflife

• Managementofpainandother symptoms

• Emotionalandspiritualsupport

• Assistancewithpersonalcare

• Reducedhospitalizationsand emergencyroomvisits

• Greaterpeaceofmindforpatients andfamilies

• Howtogethospicecare

Patientscangethospicecarebytalking totheirprimarycarephysicianor specialistabouttheiroptions.The patient'sphysicianmustcertifythatthe patientiseligibleforhospicecare,and thepatientortheirfamilymustagreeto focusoncomfortcareratherthan curativetreatment.Oncethepatientis enrolledinhospicecare,thehospice teamwillworkcloselywiththe patient'sphysiciantodevelopacare planthataddressesthepatient'sunique needs.

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Mallorcaisasecludedisland

knownforitstranquilbeaches, stunninglandscapes, architecturalbeauty,FestivalPark,and welcomingculture.Thelargestislandof Spain,Mallorcagotitsnamefromthe Latinphrase'insulamaior,'which translatesto'largerisland'or'Bigger Island.'

Touristsaroundtheglobehavevisitedthe islandforyears,withmajortourismtaking asurgefromthe1950s.Furthermore, Mallorcahasattractedmanycelebrities, writers,andpoetsduetoitscalmingand lushbeautythathelpsbringmore creativitytolife.However,thereisalot moretothisislandthanitsscenicbeauty.If youareplanningatriptoMallorca,here aresomethingsthatwillhelpyouexplore theislandmoreintricately

Top6All-InclusiveResortsinMallorca

Whiletherearemanyhotelsandresortson theisland,herearethebestplacesin Mallorcatostayforyou:

1.

TheIberostarSelectionSuitesJardíndel SolhotelresidesoverthebeautifulCosta delaCalmabeach.Its261hotelrooms includeservicessuchasSPA,FreeWiFi, anoptionalall-inclusiveaccommodation type,awhirlpoolbath,andaprivatepool withmanyroomsofferingafabuloussea view.

Inaddition,thehotelhasanexclusiveVIP zone,whereonecanaccessthebar, solariumwithsunloungers,Balinesebeds, anddirectaccesstothebeachwhereyou canenjoybeautifulsunriseandsunsets.

Thehotelisdoingitsbitforabetterfuture withinitiativestoreduceplasticuseand responsibleseafoodconsumptionfora bettercoastalenvironment.

IberostarSelectionJardindelSol Suites
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2.VIVACalaMesquidaResort&Spa

Whetheryouaretravelingasacouple, withfriends,family,orkids,VIVACala MesquidaResort&Spacaterstoall.The hoteloffersarangeofexclusiveservices astheselectionclub,allowingyouto customizeyourwholeresortexperience.

Intermsofcuisine,thehoteloffers varioustypesofdishesattheirbuffet throughtheirItalianandMexicanhotels andtheirbeachrestaurantMirablau. Overall,theexperienceattheVIVACala MesquidaResort&Spamakesfora relaxingstay.

EnjoytheMediterraneancultureat IberostarPlayadeMuro.Theuniquely designedroomsarespaciousand sufficientlyaccommodatefamilies, couples,orchildren.Inaddition,the hotelprovidessportsfacilitiesforthose intoCyclingandTennis.

Moreover,TheStarCampprogramoffers avarietyoffunactivitiesforkids, allowingtheadultstorelaxonthebeach orvisitthespatodestress.

BetweenthebayofPollençaandthe AlbuferetaNaturalPark,PortBlueClub PollentiaResort&Spaisahotelamidst thenaturalbeautyofMallorca.

Thehotelprovidesnumerousoutdoor facilitiesandsportsoptionsforyouto choosefrom.Additionally,therearealso variousprogramsfortheenjoymentof kids.

Otherservicesincludedeliciousfood,a relaxingSpa,aBar,andanadults-only pool.Forsportsfanatics,thehoteloffers varioussportsliketennis,swimming,and anumberofotherwatersports.

ThebeachesofMallorcaareamajorattractionamongtourists.AndPlayaDe Maro,wherethishotelislocated,isoneofthetop3beachesinSpain.The IberostarSelectionPlayaDeMuroVillagehasalsowonvariousTripAdvisor awardsforitsqualityservices,infrastructure,service,andgastronomy

Throughits3restaurantsand4bars,theresortoffersanarrayofdishesanddrinks forthoselookingtoenhancetheirpalette.Todistress,therearewatercircuitsat thespaalongwithTenniscourts.

3.IberostarPlayadeMuro 4.PortBlueClubPollentiaResort& Spa 5.IberostarSelectionPlayaDeMuroVillage
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ThingstodoinCalesdeMallorca

Ifyouwereresearchingforyourtrip toMallorca,youprobablycameacross CalesdeMallorca.Residedonthe southeastcoastofMallorca,theresort iswidelyknownamongglobaltourist communities,especiallyfromEurope andtheUK.

Theresortisagoldminefortourists, andifyouhaven'tquitefiguredout whatthingstodoinCalesde Mallorca,hereare8thingstohelp you:

1.BoatTrips

ExplorethecoastalbeautyofMallorca morecloselybychoosingfrom variousboattripsavailableonthe beaches.Asyousailthroughthe waters,bringalongyourfavorite seafooddishesordropbythemany restaurantsreadytosatiateyourtaste buds.

2.IslandTour

Theislandisfullofhiddennatural beauty.Afterarelaxingtimeonthe stunningbeaches,startexploringthe islandforotherattractivenearby places,restaurants,andother interestinglocalthingsthatnotmany areawareof.

3.VisitCaves

CalesdeMallorcaisahubformany caves,namelytheCuevasdelDrach (DragonCaves)andCuevasdels Hams.Thesecavesaremajor attractionsamongglobaltouristsdue totheirstalagmitesandstalactite formations.Onecanalsowitness classicalmusicconcertsonthewayto cavediscovery,performedbyfloating musicians.

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4.

WaterSports

Thisoneisforallyousportsjunkiesoutthere.Various resortsandhotelsofMallorcaallowyoutoenterwater sportstoenhanceyourexperience.Ontheotherhand,if youdon'twanttoindulgeinwatersportsattheresort, plentyofotheroptionsareavailable.

5.

RafaNadalMuseumMallorca

RafaelNadalisaMallorca-bornTennislegend, consideredbymanyasthegreatestplayertoplaythe game.Avisittothismuseumnamedafterhimwillallow youtolearnaboutsomeofhiscareer-highlighting momentsandhelpyouknowhimbetterasapersonanda player.Additionally,youcanalsobuymerchandiseand otherproductsrelatedtoRafaelNadalaswell.

6.Hiking

DoyouloveHiking?ThenCalesdeMallorcawillbea treatforyouthankstothemountainssurroundingthe resort,makingitoneofthemostsought-afterhiking spotsamongtouristhikers.

7.

LocalCuisine

Mallorcaisblessedwithadeliciousfoodheritage. Foodieornon-foodie,oneshouldnotmissoutonan opportunitytotastelocaldelicaciessuchaspaella, sobrasada,ensaimada,andotherseafooddishes.

8.

TheNightlife

Nightlifeisnotwhatmostpeoplethinkofwhenplanning avisitingMallorca.However,thatdoesnotmeanit doesn'thaveagreatnightlifescene.Theresortoffersa numberofbarsandpubsforanyonelookingto experiencetheCalesdeMallorcanightlife.

Finally,

IsMallorcaworthvisiting?

Thesimpleansweris—YES.Nomatterthetimeofthe year,fromtheWorldHeritageSiteMountainsof TramuntanaandTurquoisebeachesthatholdyour attentiontoseafoodspecialtiesandhistoricsites, Mallorcaisanislandthatsecludesyouawayfromhectic everydaylifeforapeacefultime.Ifthatsoundslike somethingyouareseeking,whichyouprobablyare,then Mallorcaistheplacetobeforyou.

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HYDRATE IV BAR

A WELLNESS SPA AMONG THE BEST FRANCHISES TO INVEST IN

KATIE WAFER GILLBERG | FOUNDER & CEO

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Manyentrepreneursseek newinvestment opportunitiesastheworld recoversfromthepandemic. Franchisinghasbecomean increasinglypopularoption,offering thechancetostartabusinesswitha provenmodelandestablishedbrand. Butwithsomanyfranchises available,itcanbeoverwhelmingto choosetherightone.That'swhy

we'veresearchedforyouand compiledalistofthebestfranchises tobuyin2023.

Onefranchisethatstandsoutis HydrateIVBar,foundedbyCEO KatieWafer-Gillberg.Witha missiontopromotewellnessfrom within,HydrateIVBarisacollection ofIVtherapyspasthatspecializein anelevatedserviceforIVtherapy,

NAD+therapyandvitamininjections. AsHydrateIVBarcontinuesto expand,itscommitmenttowellness andprovidingatop-notchexperience makesitoneofthebestfranchisesto investinfor2023.

PromotingWellnessfromWithin

HydrateIVBarisacollectionofIV therapyspaswithservicesforillness,

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wellness,recoveryandbeauty

OfferingsignatureIVtherapy cocktails,vitamininjections,and NAD+infusionsandinjections,clients visitthespastorechargeandrefresh theirroutines.However,whatsets HydrateIVBarapartisthe atmosphere,theexperiencedteam membersandthehighqualityproducts andservices.Clientscanrelaxin comfortablechairswhilelisteningto

soothingmusic,andateamoffriendly andexperiencedstaffalwaysgreets them.

HydrateIVBarspasareoverseenbya medicalteamofaward-winning doctors,nursepractitioners,and medicalprofessionalstoensure clients'safety.Allservicesare administeredbyregisterednurseswho areamongthebestinthebusiness. HydrateIVBar'smissionisto promotewellnessfromwithinby deliveringhigh-qualityproductsand servicesadministeredbyexperienced andtrustworthymedicalandwellness professionalsinarelaxing,spa-like atmosphere.

Thespaalsohasasetofvaluesthat guidesitsactions.Itbelievesin havingfunandneverforgettingthat laughterorasmilegoesalongway HydrateIVBardeeplyrootswithinits communitiesandvalueskindness, service,andteamwork.Thespa commitstoservingitsclients, teammates,andthemselves.Nothing isbetterthanhowyoufeelaftera relaxingdaygettingpamperedand hydrated. Itistheperfectplaceto rejuvenateandrefreshphysically, emotionally,andmentally.Its commitmenttowellnessandvalues makeHydrateIVBaradestinationto beexperienced.

FranchiseLeadershipand Accomplishments

CEOandFounder,KatieWaferGillbergbelievessuccessfulfranchise brandsinvestintheirpeopleand ensuretheyhavetherightindividuals inthecorrectpositionstoscalethe businessandsupporttheirfranchisees. AsthevisionaryleaderofHydrateIV Bar,Wafer-Gillbergwearsmanyhats, includingprovidingdirectionforthe spa’sgrowthandexpansion.

BeforestartingHydrateIVBar,WaferGillbergworkedinmedicalsalesand sawanopportunitytoincorporateIV therapyintothehealthandwellness space.Shecreatedabusinessplan, broughttogetheranexperienced medicalteam,receivedservicesacross thecountry,andwasthenreadyto openthefirstHydrateIVBarin2016. Sincethen,thespahasgrownto includefourcorporatespasandsix franchisespas,withplanstodoublein sizeoverthenextyear Wafer-Gillberg takesanintentionalapproachtoevery aspectofthebusiness,fromsite selectiontohiringtoptalenttosupport thebrand.Sheiscommittedto providingthebestIVtherapyand vitamininjectionsinaspa-like environmentandoffersretailproducts onlyiftheycanenhanceaclient's treatment.

OvercomingChallengesand Franchising

WhenHydrateIVBaropened,oneof thebiggestchallengeswasintroducing peopletothebenefitsandaccessibility ofIVtherapyoutsideofahospitalor doctor'soffice.Thespawascommitted toeducatingpeopleonthevalueofIV therapyproactivelyandimportanceof adequatehydrationandnutritionin general.

Afteryearsofsuccess,manypeople suggestedHydrateIVBarexpand throughfranchising.Whenthe pandemichitin2020,thespadecided itwastheperfecttimetopivotand

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APEOPLE-CENTERED CULTURE

Hydrate IV Bar's long-standing success can be attributed to its people and culture. Clients trust that they receive the best care from top-notch nurses and spa professionals in a welcoming and inclusive environment. The spa prides itself on offering only IV drips and Vitamin Injections, which it does exceptionally well.

Katie Wafer-Gillberg believes the spa’s people and culture are the keys to its success. Clients walking into a Hydrate IV Bar spa feel part of a like-minded, wellness-focused community prioritizing their physical and emotional wellness. This people-centered approach has helped the spa build a loyal customer base and establish a reputation for excellence in the industry. Hydrate IV Bar's success story is a testament to the power of a strong culture prioritizing people and their well-being.

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explorefranchising.Itestablisheda brandguide,workedwithlegalonthe firstFDD,andlaidthegroundworkfor expansion.

HydrateIVBar'sfirstfranchise locationopenedinSeptember2020, andthebrandhasn'tlookedbacksince. Itovercamechallengeswithclosing, re-opening,andexpanding,allto providemorepeopleaccesstoits wellness-focusedservices.

TailoredServices

HydrateIVBaroffersarangeof exclusiveproductsandservicesthat catertoitsclients'healthandwellness needs.Thespa'svitamin-infusedIV therapycocktailsmenuisamongits best-knownofferings.ThesignatureIV dripsstartwithaliterofnormalsaline andablendofvitamins,mineralsand aminoacidstailoredtovariousneeds forillness,wellness,recoveryand beauty

BesidesitssignatureIVdrips,Hydrate IVBaralsooffersNAD+IVtherapy andNAD+injectionservicesatallof itsspas.NAD+isacoenzymefoundin alllivingcellsthathelpscellscreate energyatthecellularlevel.Withage, humanbodieshave50%lessNAD+, whichmeansthatcellsbreakdown moreeasily,andbodiescannotrepair themliketheyusedto.NAD+ infusionscanhelpwithcell regeneration,jointandmusclepain, anti-inflammation,hormone

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stabilization,moodimprovement,and increasedmetabolism.Thespa's medicalteamcanrecommendthebest NAD+infusionorinjectionforeach client'sneeds.

InadditiontoIVtherapy,HydrateIV Baroffersarangeofvitamin injections,includingb12injections, MICinjections,D3injections,TriImmuneinjections,NAD+injections, L-lysineinjections,andAminoAcid injections.Theseinjectionscanbe addedtoanIVserviceortakenasa quickshot.Clientscanconsultwiththe spa'smedicalteamtodeterminewhich injection(s)maybebestfortheirhealth andwellnessneeds.Monthly memberships,Injectionpackagesanda ShotPassareavailableforclientswho wanttoincorporateregularinjections intotheirwellnessregime.

HydrateIVBar'sexclusiveproducts andservicesaredesignedtohelp clientsfeeltheirbestbyproviding varioushealthandwellnesssolutions tailoredtotheirneeds.

TechnologyandCompliance

HydrateIVBarprioritizescompliance withindustrystandardsandregulations andincorporatestechnologyintoits offerings.Thespahasateamof experiencedprofessionalswhostay updatedwithfranchisingtrendsand advocatefortheindustrythroughits involvementwiththeIFA.

Whenitcomestotechnology,thespa recentlyintroducedanewcharting systemforitsnursesthatisHIPAAcompliantanduser-friendly Thespais alwayslookingfornewplatformsto helpitscaleandstreamlineitsbusiness whilemaintainingitskeyelements.

StayingFocusedonQuality

HydrateIVBarpridesitselfonoffering top-notchIVdripsandvitamin

injectionsinaspa-likeenvironment. Unlikecompetitorswhoconstantly expandtheirserviceofferings,Hydrate IVBarstaystruetoitsmissionof deliveringthebestpossibleservicefor itsclients.AccordingtoWaferGillberg,thespaonlyoffersretail productsiftheycanenhanceaclient's experiencewhilepromotingcontinued

wellness.HydrateIVBarcontinuesto provideexceptionalservicetoits clientsbystayingfocusedonquality

BuildingaUniqueTeam

Hydratehasadedicatedteam passionateaboutthebrandandeach

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other,someofwhichhavebeena partofthecompanyforover6 years!Thespabelievesin empoweringitsemployeesand trustingthemtosucceed.The leadershipteammeetsweeklyto discussongoingprojects,to collaborateonsolutionsand improvementsandarealways lookingahead.

WhatsetstheHydrateIVBarteam apartisthatitisawoman-owned business,andalloftheLeadership Teamisfemale,includingits overseeingphysician.Thiscreatesa cultureofsupportandinclusivity uniquetothespa.

WhyChooseHydrateIVBarfor Franchising?

HydrateIVBarisatopchoicefor thoselookingtoinvestina franchise.Firstly,thehealthand wellnessindustryisrapidly growing,andHydrateIVBarisat theforefrontofthisshift.Witha focusonpreventativewellness, consumersareinvestingmorethan everinlong-termvitality,making thisalucrativefranchise opportunity.

Inaddition,HydrateIVBar's recurringrevenuemodelwith monthlymembershipsandpackages allowforconsistentrevenue generation,oftenbeforethephysical spaevenopens.Thisprovidesa solidfoundationforfranchiseesto buildonandgrowtheirbusiness.

Finally,thelowbarriertoentryis anotherreasonwhyHydrateIVBar isanattractivefranchisingoption. Withasmallphysicalfootprintand onlytwostaffmembersneededper shift,franchiseescaneasilymanage andoperatetheirbusinesseswith minimaloverheadcosts.

HydrateIVBar'sFranchise Criteria

Applicantsmustmeetcertainfinancial requirementstobecomeafranchise partnerwithHydrateIVBar The initialinvestmentrangesfrom $238,100to$454,000*,dependingon themarketandlocation.Additionally, applicantsarerequiredtohaveatleast $125,000cashonhandandanet worthof$500,000.Theinitial franchisefeeis$45,000.

HydrateIVBaralsochargesaroyalty rateof8%ofGrossRevenue,with2% ofGrossRevenuecontributingtothe BrandMarketingFund.Thesefinancial requirementsensurethatfranchise partnershavetheresourcestooperatea HydrateIVBarfranchisesuccessfully

Hydrate

IVBar'sFranchiseSupport

Assistingfranchiseesthroughall situations,includingcrises,isatop priorityforHydrateIVBar WaferGillbergsaysthespahasasolid

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“Hydrate IV Bar's mission is to promote wellness from within by delivering high-quality products + services administered by experienced + trustworthy medical and wellness professionals in a relaxing, spa-like atmosphere.”

ADVICE FOR ASPIRING ENTREPRENEURS

Wafer-Gillberg believes franchising is a great way for aspiring entrepreneurs to achieve their dream of owning their businesses with a proven business model and ongoing support. Her top two pieces of advice for those looking to enter the franchise sector are to research and align themselves with the right people and the right business concept that they feel passionate about.

Starting a business is a significant commitment, and it's important to understand what the franchisor is responsible for and what you're responsible for. Wafer-Gillberg advises potential franchisees to ensure that the franchise they're interested in has programs, processes and people to help them succeed for the longevity of their franchise agreement.

In addition to doing research, WaferGillberg emphasizes the importance of hiring the best people to support the business and act as an extension of the brand. Hiring individuals who believe in the services we offer, are passionate about promoting wellness and are dedicated to providing an elevated experience with safety first, is crucial.

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infrastructuretohelpfranchiseesnavigatechallengesaswellassupportgrowthandsuccess.Itmeetswith franchiseesregularlythroughouttheyeartoreviewfinancialsandmarketingactivities,focusingon profitabilityandrevenuegrowth.HydrateIVBaralsotrainsregularlyonclientexperience,sales, operationalsupportandmedicalbestpractices.

Inaddition,HydrateIVBarhasaPRpartnertoassistfranchiseeswithbothlocalPRopportunities.By providingongoingsupportandresources,HydrateIVBardemonstratesitscommitmenttothesuccessof itsfranchisees,eveninthemostchallengingoftimes.

TheFutureofFranchising

KatieWafer-Gillbergbelievesthefranchiseindustrywillcontinuetoevolveinthenextfiveyearsand beyond.Whilefranchiseswereonceprimarilyintherestaurantindustry,boomingfranchisesnowexistin healthandwellness,service,coaching,anddevelopment.Tokeepupwithchangesintheindustry, franchisors,andfranchiseesmustbereadytopivot.Wafer-Gillbergandherteamareactivelyinvolvedin theInternationalFranchiseAssociation,relyingontheirleadershipandguidancetonavigatethechanging franchiselandscape.Astheindustrycontinuestoevolve,Wafer-GillbergandherpartnerAmyDickerson remainahugeproponentoffranchising.

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Areyoucrazyaboutriding motorcycles?Ifyes,itmightbeoneof yourdreamstotakearoadtripwitha HarleyDavidsonbikeinthemountain areas.Thebikegivesyouthe experienceofpleasureandadventure whileenjoyingthescenicbeautyatthe sametime.Nobodywilldisagreewith meifIsayHarleyDavidsonbikesare thebestintheworld.

Theirmotorcyclesaretheperfect combinationofabeautifulbody framework,excellentengineering,and asmoothride.Hardcorebikelovers, whenlookingtobuyamotorcycle, oftendon’tsettleforanythinglessthan Harley.Inthisarticle,we’lltakeyou onaridetoshowthejourneyofHarley Davidsonfromabicyclebrandtoa motorcyclelegendlovedbyall.

CompetitionwithGlobalMarket

Foundedin1903,HarleyDavidsonis oneofthefewAmericancompanies thatsurvivedtheGreatDepressionin 1930.Itwasestablishedinoneofthe townsintheUnitedStatesofAmerica namedMilwaukeeinWisconsin.The companyexperiencedmultiplechanges intermsofleadershipandsubsidiary arrangements.Whentherewasserious competitionintheglobalmarket,

especiallyfromJapan,Harley Davidsonsawitspoorqualitybike productioninthemarket.However,it didnotaffecttheever-growinggraph ofthecompany’ssuccess.Harley Davidsoninspiredmorebikersacross theworldandpeoplestartedjoiningits fanclub,showingofftheirbikeriding skills.

RisingthroughWarTime

Theoriginofthecompanycanbe tracedbackto1901whenWilliamS. Harveydecidedtouseasmallengine capableofdisplacing116ccflywheels formanufacturingpedal-powered bicycles.Foranothertwoyears, William,alongwithhischildhood friendArtherDavidsonkepton tinkeringwiththeengine.Thejourney ofoneofthemosticonicmotorcycle manufacturersintheworldbegan whentheprocessofengine-making wasfinished.WhentheUSAdecided toparticipateintheFirstWorldWar, thedemandformotorcycleusers increased.HarleyDavidsonsoldmore than15000motorcyclestotheUS militaryduringthewar

Infact,duringSecondWorldWar,the governmentagainaskedHarley Davidsontoserveinthemilitary The

companyprovidedmorethan90,000 motorcyclebikestothemilitary, probablyoneofthehighestdemandto date.However,whenAmerican MachineandFactorypurchasedHarley Davidsonin1969,thecompanylostits reputationformanufacturingreliable andqualitymotorcycles.TheAmerican MachineandFactoryreducedthemass productionofbikesandfiredmostof theworkerswhichloweredthebike qualityandmadetheminferiortotheir Japanesecounterparts.Soon,the companybecamebankruptanditwas difficultforittosurvive.However,the veterandidn’tbogdownandkept comingback,ultimatelymakingway foritselfinthemarketagain.

Pioneerof‘ChopperMotorcycles’

Inthebeginning,Harley-Davidson manufacturedlarge,air-cooledcruiser motorcycleswithpowerfulengines withaminimumdisplacementof 700cc.Thismodelofmotorcycles broughtthetrendofthe“chopper” motorcyclestylethatunderwentmass productionandwascustomizedto complementtherider’sdesiresand specifications.Theywerewell-known forthepersonalizedbikespecifications companyofferedforbuyers.

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PopularModelsofHarleyDavidson

Ÿ HarleyDavidsonFatBoy114

Ÿ HarleyDavidsonSportsterS

Ÿ HarleyDavidsonStreetGlide Special

Ÿ HarleyDavidsonPanAmerica1250

Ÿ HarleyDavidsonNightster

RavishingRetroLooks

Onethingthatfascinatesmostpeople aboutHarley-Davidsonbikesistheir retrolook.Inadditionto customization,thecompanywantsits customerstoenjoytheretrolook whichtakesthembackintotheeraand relivesnostalgia.Thecompanyis acknowledgedfordurability, comfortableride,andmost significantly,thereliabilityofits enginesbecausesafetyiseverything. Mostofthebikeshaveanengine above700ccsegmentandusetheVtwinenginewhichisaperfectblendof powerandlongevity.

MarketingStrategies

Therearedifferentmarketingstrategies thatworkedwellforHarleyDavidson andmadethecompanywhatitistoday Theyinclude:

Ÿ FreedomandIndividualism: Harleyhasalwaysportrayeditselfin theadsasafreebird.It characterizedthequintessential valueofhumanbeingslikefreedom andindividualism.Thewayits brandisdifferent,itshowshow everyriderisdifferent.Thisstrategy gavebikeownersawidecanvasto explorewhotheyare.

Ÿ SymbolofCourage:Harleyand Davidsoncreatedsportsbikesinan erawhentherewerenoproperroads andracingtracks.Bothofthemwent aheadanddaredtoinnovate somethingthatwaswayaheadofthe time.Itwasacourageousthingtodo that,andtoday,roadtripswith

Harleyareencouragedasalifetime adventure.

Ÿ ListeningtoCustomers:Whatmakes HarleyDavidsondifferentthanits competitorsisthatitlistenstoits customersandrespectstheiropinions. Thecompanyundertakessurveysto collectdataaboutcustomer preferences.Theycallit‘real-time marketresearch.’Theresearch providesauniqueapproachto studyingcustomerbehavior

Ÿ FocusedonCreatingOwn Community:HarleyOwnerGroup (HOG)isasponsoredcommunity marketingclubwhichisoperatedby HarleyDavidson.Itisforthose enthusiastbikeriderswhoareloyal customersofthecompany Thegroup promotescompanyproductsaswellas encouragesaposhlifestyle.

StatisticsofHarleyDavidsonBikes: RevenueTotalsforthelastfiveyears

2018 2019 2020 2021 2022 $5.775B $4.045B $5.335B $5.361B $5.716B
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HarleyDavidsonMotorcycleSales inthelastfiveyears:

KeepingupwiththeQuality

Harley-Davidsonisoneofthosebrandsinthemarketthathasgoodmanufacturingqualityanddesignsthatfulfillthe requirementsofcustomersatalowcost.However,thecompanyhasfacednumerouschallengesthroughoutitsjourney.As mentionedearlier,duringthe1970s,itexperiencedtoughtimesasitsmarketsharewasdecliningduetothepoorqualityofits bikes.TheAmericanMachineandFactorycompanydesiredtotakeadvantageofthemarketsituationandraiseproductionby neglectingitssupplychainmanagement.Thecompanysufferedvigorouslyinmaintainingitsquality,however,itrecoveredto becomethesolesurvivingheavy-weightmotorcycle-producingcompany

JustinTimeManagement

In1981,HarleyDavidsonappointednewpersonnelatthemanagementlevel.Thecompanylaunchednewproduction schedulesthatsurgedinventoryturnsfrom16to28million.Itfocusedonimprovingrelationshipswithsuppliersandbuilding bettersupplychainmanagement.Thereafter,thecompanyintroduced“JustinTimeManagement”whichhelpedittoachieve continuousadvancementinqualityandquantity.Itincreasedtheproductdevelopmentefficiencywhichdroppedthecostand ultimatelythesalewasincreased.

HarleyDavidsonhasbecomealeaderinthemarketnotjustintermsofproducingandsellingmotorcyclesbutalsoasa perfectexampleforupcomingstartupstofollow.Theforemostaccomplishmentofthecompanyisqualityimprovementand quickdeliveryofproducts.Thecompanyconsistentlystudiescustomerbehaviorandunderstandstheirneedstomake innovationsintheproduct.

WhatmakesHarley-Davidsonuniquefromothercontemporarybusinesses?

Today,managementinstitutesareteachingHarleyDavidsonasacasestudytotheirstudentsandmakingeffective contributionsinthefieldofmarketing.HerearesomefactorsthatdifferentiateHarley-Davidsonfrommostofitscompetitors.

YEAR USA CANADA EMEA ASIAPACIFIC LATIN AMERIC 2022 109190 7924 30510 27905 2922 2021 125713 8005 30907 25020 3652 2020 103650 6477 36906 27220 5995 2019 125960 8946 44086 29513 9768 2018 132868 9690 46602 28724 10167 www.theenterpriseworld.com | 49

Ÿ LowerBatchSizeProduction: Smallbatchsizeproductioncan decreaseproductioncostsand improvethequalityoftheproduct. Itfuelssmoothproductionflowand reducesinventory

Ÿ ReducedSet-upTime:Lessersetuptimeimprovesmanufacturing efficiencywhicheventuallyreduces thetimeandspaceofproduction.

Ÿ Pullsystem:Basedoncustomer demand,thepullsystemcancontrol theproductionflow Themethod eliminateswasteinhandling, optimizesthespaceoftheshop floor,andmakesquickproduct deliverytocustomers. Ÿ

Ÿ CompleteInvolvementofall Employees:AtHarley Davidson,theemployersarea partofthequalitycontrolcircle. Theymotivateemployeestotake responsibilityfortheirwork whicheliminatesloopholesin theprocess.

Ÿ RelationshipwithSuppliers: Aswediscussedearlier,building strongrelationshipswith suppliersisoneofthecrucial decisionstakenbyHarley Davidson.Itrevampedthe problem-solvingskillsofthe companyandremovedfriction whilesharinginformation.

UrbanRidingExperiences

HarleyDavidsonbuilds motorcyclesnotjustforthis generationbutalsoforupcoming generations.Inordertocontribute tosustainabledevelopmentefforts, thecompanyhaslaunchedEVs (ElectricVehicles)thatarereadyto takebikeridersbeyondthe limitationofcombustion.Examples ofHarleyDavidsonelectric vehiclesincludeLiveWireONE,S2 DELMAR,etc.Thesebikesare manufacturedforagilityandurban ridingexperiences.

FuturisticTrends

HarleyDavidsonownsdiversified futuristicplansthatcantransform thefutureofthewholebike industry Thecompanyisbranding itslogotoreachmorepeopleand becomeanaturalchoiceforthem. Suppliertrainingconsistsofa detailedstudyoftheirprevious strategies,issues,andthewaythey approachthesolutions.Today,the companyseekstomanufacture world-classprofitablemotorcycles alongwithbecomingthebest supplierintheworld.Harley Davidsonoughttoberecognizedby customersforthequalityandvalue ofitsproductandservices.

The‘GivingBack’Attitude

Harley-Davidsoniscontributingto socialworkaswell.Thecompany hasglobalappealaswellas presenceanditsponsorsfundraisers,charities,andavarietyof socialeventsforthebenefitofthe community.Evenwithoutcompany sponsorship,Harleymotorcyclists cometogetherforcharityworkand trytogivetheirbacktothe communitiesandhelpothers.

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THE CLUB-LEVEL SPORTS RESTAURANT AND BAR FRANCHISE NADER MASADEH PRESIDENT & CEO www.theenterpriseworld.com | 55

Manyinvestorsareonthe hunttoinvestinabusiness withaproventrackrecord ofsuccess.Withsomanyoptions available,choosingtherightfranchise canbeoverwhelming.However,afew franchisesstandoutfromthecrowd, duetotheirexcellentreputation, uniqueconceptandstrongsupport systemforfranchisees.Oneofthese franchisesisWingsandRings,ledby NaderMasadeh,thebrand'sPresident andCEO(andco-owner).

Withitsglobalreach,emphasison superiorserviceandcommitmentto providingafunandwelcoming atmosphere,WingsandRingsisoneof thetopfranchisestoinvestinfor2023.

ConnectingPeopleOverSports

WingsandRingsisaglobalrestaurant chainestablishedin1984witha simplevision:tobringpeopletogether oversports.With87locations,inthe U.S.,Mexico,EuropeandtheMiddle East,,therestaurantsofferaunique club-levelsportsexperience. Customerscanenjoydeliciousfood anddrinksandwatchtheirfavorite sportsgamesinawelcomingandfun environment.WingsandRings deliversaClub-LevelSports RestaurantandBarexperiencewith MyPlaceService,Club-Level Ambiance andCraveworthyWings andRings,andsomuchmoreonthe diversemenuofofferings.

WingsandRingsvaluesteamwork, positivelyimpactingothers,andhaving fun.Therestaurantaimstosetitself apartwiththisapproachtogreatfood andfamily-styleguestservice. This alsoappliestoteammembersandthe community.

OvercomingInitialChallenges

WingsandRings,previouslyknownas BuffaloWings&Rings,startedasa smallrestaurantchainwithafew locationsinGreaterCincinnati.Oneof therestaurant'sprimarychallengeswas buildingbrandawarenessasan emergingbrand.However,aswordgot out,therestaurantchainbegantogrow aroundtheMidwestandSouth,andit

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continuestoexpandtodaythroughout theU.S.,Mexico,Europeandthe MiddleEast.Anotherchallengethat WingsandRingsfacedwasconfusion withanotherlargebuffalowing franchise.Thisconfusionledto removingtheword"Buffalo"fromits name.Despitethischallenge,the restaurantchaincontinuestothrive..

WingsandRingsfocusedonbuilding brandawarenessthroughadvertising andword-of-mouthmarketingto overcometheseinitialchallenges.The restaurantchainalsoleveragedsocial mediaplatformstoconnectwith customersandpromoteitsunique brandexperience.

TheKeystoSuccessandFranchising

WingsandRingsowesitslongstandingsuccesstoitsfocusonpeople andbeingagreatplaceforhuman connections.Therestaurantbelievesin theSpiritofContinuousImprovement, meaningneversettlingand continuouslystrivingtoevolveand improveitsbusiness.

WingsandRingshassucceededby takingaparadigm-shiftingapproachin anunderwhelmingfoodsegmentsportsbarsandrestaurants-by focusingongreatfood,warmdesign elements,fun,andpersonalized service.Therestauranthasalsokeptup withtechnologyandinnovation,using A.I.androboticsinitskitchen, acceptingBitcoinforfranchisefees, creatinganewwebsite,Appandpointof-salesystem,andinstallingvalet pick-uplanesordedicatedareasinside theirrestaurants.

ServiceandevolutionarekeytoWings andRings'success,andtherestaurant beganfranchisingin2005whenNader acquiredtherestaurant.Withaloyal fanbase,deliciousfood,andafun businessmodel,itwasonlynaturalfor

therestauranttoexpandthrough franchising. However,itisimportant toadapttochangingwantsandneeds ofWingsandRingsguests.

WingsandRingsServices.

WingsandRingsfocusesonachefdrivenmenuwithvariouscrave-worthy items,includingchickenwings,onion rings,chickentenders,burgers,salads andmore,includingawiderangeof sauces.Therestaurantalsooffersits personalized"MyPlaceService," makingcustomersfeelwelcomedand athomeintheirrestaurants. They strivetobefriendly,accurate,fastand consistent,whilemakingyoufeelat home.

WingsandRingsalsostaysinformed viaindustryorganizationslikethe InternationalFranchiseAssociation andtheNationalRestaurant Associationtostayupdatedwiththe evolvingfranchisingandrestaurant sectors.Therestaurant'sleadership teamhasextensiveexperiencewith multiple,leadingfranchisebrands, whichalsoprovidesabreadthof understandingandapassionfor Excellence.

InnovatingwithTechnology

WingsandRingsrecentlyintroduced severaltechnologicaladvancementsto enhanceitscustomerexperience.The restauranthasredesigneditsmodel withon-andoff-premiseoccasionsin mind,makingiteasierforcustomersto gettheirfavoritefooditems.Ithasalso developedanewApp,POS,and websitefunctionalitytostreamline ordering.Customerscanplacetheir ordersusingtheappandtheyhavean optionalorder-and-pay-at-the-table feature.Thishassignificantlyreduced waittimesandimprovedoverall efficiency

Butthat'snotall.WingsandRingsis alsotestingroboticsandA.Itofurther enhanceitsoperations.Automating certaintaskscanincreaseefficiency andconsistency Thisinnovationisjust thebeginning,astheyhavemore excitingplansinthepipeline.In additiontoallthis,WingsandRings hasalsostartedacceptingBitcoinfor franchisefees.Thisshowsthatthe restaurantiskeepingupwiththetimes andembracingthegrowing cryptocurrencytrend.

CollaboratingforGrowth

WingsandRingstakesacollaborative approachtodecision-makingwhen improvingitsproductsandservices.It workscloselywithitsfranchisees, seekingfeedbackandideastohelp guidetheirstrategicdecisions.Wings andRingsholdsweeklycallswithall franchisees,quarterlywebcasts,andan annualconventiontofacilitatethis collaboration.ItalsohasaFranchise AdvisoryCouncil,whichprovidesa forumforfranchiseestosharetheir thoughtsandopinions.

Thisfeedbackiscriticalinhelping WingsandRings'operations, development,marketing,R&D,and leadershipteamsmakeinformed decisions.Therestaurant’sseasoned leadershipteamisdedicatedto consideringmattersfromthe franchiseeandfranchisorperspectives andmakingstrategicdecisionsbased onthatinsight.Ratherthantryingtodo everything,WingsandRingsfocuses ondoingfewerthingswithmoredepth andquality Thisapproachallowsitto deliverexcellentproductsandservices toitscustomerswhilesupportingits franchisees'growthandsuccess.

TakeonFranchiseLeadership

Naderoverseestheleadershipteam responsibleforthevariousbusiness

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areas,includingOperations, Development,Finance,Marketing,I.T andHR.Eachleadershipteammember isaccountablefortheirdepartment,as wellasthecommitmenttostrategically riseaboveeachdepartmentandtobe “on”thebusiness,not“in”the business.Thisrequiresobjectivityand theabilitytothinklikebothaBoard MemberandaDepartmentHead, balancingtheneedsofthebusinessas awholewiththeneedsofeach department.

AccordingtoNader,franchise leadershiphasremainedconsistentin itscoreaspects.However,theapproach toexecutingandmeasuringthese aspectshasevolvedsignificantly Effectivecommunication,dedicationto franchiserelationships,solidbusiness andfranchise-supportmodels,focus,

accountabilityandcontinuous improvementhavealwaysbeencrucial elementsoffranchiseleadership.But withtheadvancementsintechnology andchangesincommunicationnorms, thereisnowaneedforspeedin effectivecommunication.

Additionally,theevolutionrequiredto staycompetitiveinanybusiness segmentisakeyconsideration. Franchiseleadershipnowplacesan equalfocusonstrategyandexecution toensurethefranchise'scontinued growthandsuccess.

AccomplishedExecutivesatWings andRings

WingsandRingshasaccomplished executiveswithdiversebackgrounds. NaderwasborninJordanandcameto

theUnitedStatesatayoungage.He earnedaBachelorofSciencein MechanicalEngineeringfromthe UniversityofCincinnatiandlater obtainedhisMBAinInternational BusinessandNegotiationsfromXavier University.Heworkedintherestaurant industry,startingasadishwasher,then laterworkedataBuffaloWings& Rings,ownedbyhisfather,beforehe lateracquiredthebrand.Withhis experienceandexpertiseinthe restaurantindustry,aswellashis experienceatP&Gandinengineering, Naderacquiredthecompanyand workedinanumberofrolespriorto becomingCEO,apositionhehasheld formanyyears.

ThomasFlaherty,theChief DevelopmentOfficerofWingsand Rings,camefromverylittleand

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startedhiscareerasadeliverydriver atPapaJohn's,whentherewereonly fivelocations.Overalmost15yearsat thecompany,Thomasworkedhisway uptoVPofGlobalBusiness Development,responsiblefor expandingPapaJohn'stodozensof internationalmarkets.Withhis dedicationandhardwork,Thomas helpedPapaJohn'sbecomeoneofthe leadingpizzachainsintheworld. AfterhissuccessfulstintatPapa John's,helaterjoinedProcter& Gamble'sAgilePursuitsFranchising, Inc.,inCincinnati,Ohio.Hehelped franchiseorlicenseTideCleanersand Mr.CleanCarWashbrandsatthis organizationandalsoledthat organizationasPresident&CEO, priortojoiningWingsandRingsthree yearsago.

Despitetheirdifferentbackgrounds, NaderandThomasshareapassionfor positivelyimpactingothers,excellence andcontinuousimprovement. Andthis isonlyasampleofthewell-rounded leadershipteamatWingsandRings.

FranchiseeQualificationProcess

WingsandRingshasarigorous30-point FranchiseQualificationProcessthat ensuresprospectivefranchiseesmeetthe criteriaforapotentiallysuccessful partnership.Theprocessisdesignedto assessthecandidate'sfinancial,business andotherqualifications;however, importantly,itisalsotoassessifthereis agoodrelationshipfitintermsof cultureandvalues. Thisisvery importantforfranchisees,notjustthe franchisor.

Financially,theminimum requirementsincludeanetworthof atleast$1.5million,$500,000in liquidcapital,andagoodcredit score.Thebrandalsoseeks franchiseespassionateaboutits businessmodel,relevantbusiness experience(franchisingexperienceis aplus),acollaborativeapproachto businessandacommitmentto continuouslearning.

Throughthisthoroughprocess, WingsandRingsstrivestobuild strongrelationshipswithfranchisees whoshareitsvaluesandvisionfor success.Theresultisanetworkof franchisepartnerswhoare passionateaboutthebrandand committedtostrivingforgreat things.

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Wings and Rings is a global restaurant chain established in 1984 with a simple vision: to bring people together over sports.

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SupportingFranchiseesThrough Crisis

WingsandRingstakesgreatpridein supportingitsfranchisees,particularly duringchallengingtimes,likethe COVID-19pandemicoreconomic recessions.Therestaurantbelieves collaborationandopencommunication arethekeytoovercomingthesecrises. Tohelpfranchiseesnavigatethe pandemic,WingsandRingsdeveloped athree-prongedstrategythatfocused onhowtosurvivethechallenge,how toreboundasquicklyaspossible,and howtogrowsalesandstorescoming outofthesituation.Thisapproach enabledfranchiseestoquicklypivot andadapttheirbusinessmodelstothe changinglandscape.

Communicationisalsoavital componentofWingsandRings’ supportstrategy.WingsandRings holdsweeklycalls,quarterlywebcasts, andannualconventionstoinform franchiseesabouttherestaurant’s directionandstrategy Therestaurant alsohasaFranchiseAdvisoryCouncil representingthemostimportant matterstofranchisees.Inadditionto communication,WingsandRings providesworld-classtrainingand supportinallbusinessareas.This includesfranchising,realestate, construction,operations,purchasing, marketing,I.T.andmore.Italso conductsregularbusinessreviewswith franchiseestomeasureresultsand benchmarkthemagainstsystembest practices.

EmployeeDevelopmentandWellBeing

AtWingsandRings,employee developmentandwell-beingaretop priorities.TherestauranthasaCareer &ProfessionalDevelopmentPlanfor everycorporateteammemberand offersbenefits,includingflexible

remoteworkoptions,tohelpsupport itsemployees'growthandsuccess.The restaurant'sCoreValues-Positively ImpactOthers,EncourageFunand StandTogetherasFamily-guideits approachtoemployeecareand organizationalculture.

WingsandRingstakesprideinits commitmenttoemployeedevelopment andwell-being.Itrecognizesthatlife andworkcanbechallengingto balance,soitstrivestoprovide competitivesalaries,affordable medicalbenefitsandopportunitiesfor growthanddevelopment,aswellas remote-workopportunities.By focusingonitsCoreValues,the restaurantfostersasupportiveand flexibleworkenvironmentthathelps employeesmaintainahealthyworklifebalance.

WingsandRingshasbuiltaunique teamthatispassionate,dedicatedand committedtodeliveringexcellentwork andcustomerservicebycultivatinga workplaceculturethatprioritizes employeedevelopmentandwell-being. Therestaurant’sCoreValueshelpit createapositiveworkenvironment thatencouragesemployeestosupport eachotherandworktogetherasa family,whichsetsthemapartfrom othercompaniesinthefoodservice industry Theyalsoregularlyhave “volunteerdays”withWingsand Ringsteammembersandmultiple organizations. Theyalsohaveanonprofitorganization,calledBuffalove, whichfocusesonprovidingfoodfor childreninneed.

AnOptimisticOutlook

WingsandRingsisoptimisticabout thefutureofthefranchiseindustry,as ithasremainedhealthyandsteadyin recentyears.Accordingtothe InternationalFranchiseAssociation (IFA),theindustryisexpectedto

continuegrowingoverthenextfive years,andbeyond.Entrepreneursand franchiseesareresilientandfindways tocompeteandsucceeddespite potentialchallengeslikejointemployerlegislation,macroeconomic pressuresandgeopolitical uncertainties.

WingsandRingsiscommittedto supportingaspiringentrepreneursand franchiseesandwillcontinueto growingandevolve.Theybelievethe franchiseindustrywillremainan excellentchoiceforthoselookingto startabusiness. Infranchising,you’re inbusinessforyourself,butnotby yourself…

AdviceforAspiringFranchise Entrepreneurs

Naderhassomewordsofadvicefor aspiringentrepreneursinthefranchise sector.Hisfirstpieceofadviceis simple-doit!However,heemphasizes theimportanceofdoinghomeworkand duediligencebeforemakingdecisions. Beingprepared,educated,andboldare keyingredientsforsuccess.

Inadditiontobeingprepared,Nader stressestheimportanceofworking hardandtreatingpeoplewell.Beinga goodhumanbeing,strivingtoachieve greatthingsandservingothersareall essentialingredientstosuccess,inthe franchisesector,inbusinessandinlife. Naderalsoencouragesaspiring entrepreneurstohelpothersachieve theirgoalsanddreams. Ifyouare fortunateenoughtobesuccessful,lend ahandtothenextpersoninline.

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75 5
The Good, The Bad, And The Ugly HARD CHALLENGE 55 5 www.theenterpriseworld.com | 63

Thereisasurgeofpeople

participatingin75hard challengesalloversocial media,catchingmillionsofeyeballs withpicturesofbooks,dietplans, before-afterprogresspics,andvarious hashtags.Ifyouhaven’talreadycome acrossthistrend,youmighthave questionslikewhatis75hard challenge?Whyiseveryonegoinggaga overit?Arethereanybenefits?Isit safe?Letusanswerallthequestions youmighthaveandmore.

Whatisthe75HardChallenge?

The75HardChallenge,aprogramthat supposedlyturnsyourlifeupsidedown forthebetter,wascreatedbyAndy Frisella—anentrepreneur,author,and podcasteratRealAF Whilethewhole thingispositionedasa“transformative mentaltoughnessprogram,”itsphysical effectsarenoticeable,asseenfrom numerousprogresspicsonthehashtags suchas#75Hard.

Theideafor75HardcameafterAndy interviewedJamesLawrence,akathe IronCowboy,whocompleted50 Ironmantriathlonsin50U.S.states everydayfor50days.Accordingto James,toachievementaltoughness,one mustintentionallyputthemselvesin uncomfortablesituations.Inaddition, Frisellaalsonoticedthatpeoplearound himwerefailingtocompletethefitness programstheysignedupfor

Rulesof75Hard

1. Keep ADiet Plan: Hedoesn’tspecify whatspecificfoodstoeat,however,he doesputemphasisonnothavingcheat mealsoralcohol.

2. Follow AWorkout Routine: Work outtwiceadayfor45minutes,outof whichoneworkoutmustbedone outdoors.

3. Document Your Progress: Take yourprogressphotoseveryday.

4. Water Intake: Drinkatleast1 gallonofwaterdaily

5. Book Reading: Read10pagesofa bookeveryday,excluding audiobooks.

P.S.Thebookgenremustbe:selfimprovement

Whatarethebenefitsof75Hard?

• Improved Confidence and enhanced self-esteem and selfworth

• Better physical health

• Better ability to complete daily activities and management skills

• Enhanced Grittiness

• Stronger Fortitude

• Career Improvements

• Improved relationships

Theprogramaimstobenefitthe personphysically,mentally,and emotionally.Nutritionaldisciplineand workoutswillcertainlybenefityouin losingweightandoverallfitness.And thedailywaterintakewillkeepyou hydrated,animportantfactorina person’shealth.

Consideringthatonemustonlyread self-improvementbooks,attheendof theprogram,youwillread750pages, helpingyousolvepersonalissuesif any.

Furthermore,theprogressphotoswill giveyouadoseofmotivationasyou seethepositivephysicalchanges.

75HardChallenge:SafetyConcerns

Itissafetosaythatthe75Hardmight notbeeveryone’scupoftea.And here’swhy:

Thecreator,AndyFrisella,isnota doctororamedicalexpert,noristhe programbackedbyscientificstudies. The75Hardcameintoexistence purelybasedonFrisella’sown intuition.Whiletherearenumerous benefitstothe75Hard,theprogram failstoconsiderhumancomplexity.

Everyhumanhasdifferentfitness levels,goals,andexistingmedical issues.Asaresult,manymedicaland fitnessexpertsbelievetheprogram isn’tsustainableandmightevencause injuries,basedonthecurrentone-sizefits-allnatureoftheprogram.

Expertsbelievethattakingsmallsteps ismorebeneficialinthelongrun. ProgramslikeThe75Hardmightsuit someonewithanalreadyactive lifestyle.However,forsomeonewhois ontheoppositespectrum,thesudden changescanbeoverwhelming.

Shouldyouenterthe75Hard Program?

Whilethephysical,mental,and emotionalbenefitssoundtemptingon paper,thelackofexpertiseand scientificevidencemeanstakingtrendy challengeslike75Hardwithagrainof saltisawiserchoice.

Here’sascenarioforyou:Assuming onecompletesall75daysofthe program,thedopaminedroponthe 76thdaycouldbehuge,potentially causingalackofmotivationforthe remainingdays.

Consideringalltheprosandconsof the75HardChallenge,itisbestto consulttheexpertsintheirfieldasyour doctor,dietician,ortrainer,beforeyou optin.Theexperthelpwillallowyou totweakyourlifestyleinwaysthatsuit yourspecificneedsandhelpyou achievegoalsefficientlyinthelong term.

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www.theenterpriseworld.com | 65

PRODUCT REVIEW

Hootsuite Review

Founder: Ryan Holmes, Dario Meli, David Tedman

Establishment Year: 2008

Headquarters: 5 East 8th Avenue Vancouver, V5T 1R6

Canada

No. of Employees: 1300+

Website: www.hootsuite.com

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Hootsuite is a social media companion trusted by over 22 million users globally. The platform helps improve the areas of social media marketing, commerce, and customer care of brands and organizations. Here's how it works: Using integrated tools from Hootsuite's dashboard, you can schedule across a range of popular social networks, manage organic and paid content, track customer conversions, and gain real-time insights that help you make crucial decisions.

As a leading social media software with more than 200k paid accounts, the expertise of Hootsuite range from social media management, social insights, employee advocacy, social selling, and social customer care, to helping businesses build trustworthy relationships with their audience. Additionally, Hootsuite Academy, its widely popular E-Learning platform educates people and organizations about social power through its courses.

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CompanyHistory

Notmanytoolscouldmanagemultiplesocialmedianetworksin2008.Noticingthisissue facedbypeoplearoundtheglobe,RyanHolmes,withDarioMeliandDavidTedman,founded Hootsuiteinthesameyear.Atthelaunch,thetoolwascalledBrightKit,andtheresponsesit receivedwerenothingbutpositive.

In2009,thenameofBrightKitchangedtowhatwenowknowasHootsuite,courtesyofMatt Nathan'ssuggestion,whowona$500prizeforit.Soonenough,thecompanyexpandedits horizonswithsupportforFacebookandLinkedInandincorporatedTwitterlists.

Attheendof2009inDecember,Hootsuitewasofficiallylaunchedasanindependent company,asitseparatedfrominvokemedia.

By2012,HootsuitewasvaluedataroundUS$200millionandstartedfurtherexpansionsby acquiringcompetitorssuchasSeesmic,acustomerrelationshipmanagementsystem.Moving forward,HootsuitealsoacquiredAdEspresso,adigitaladvertisementmanager,andLiftMetrix, afront-runningsocialmediaanalyticscompany.

Today,HootsuitecontinuestopushtheboundariesofSocialMediawithitsProductsand ServiceIndustryforward,witharound16millionusersgloballyinover175countries.

HootsuiteFeatures:

ThefeaturesofHootsuitearespread acrossvariouscategories.Herearethose categories:

1.Publishing:Fromasingledashboard, easilyplan,create,schedule,andpublish thecontentforallyourplatforms.

2.Engagement:Areliablemedia engagementtoolthatallowsyouto accessallyournetworkandapps together.Itincludesmessageinbox, automation,listeningstreams,autoresponder,andassignmenttags,among otherfeaturesforastress-freeworking process.

3.Advertising:BeitFacebook, Instagram,orLinkedIn,theadvertising

toolsallowyoutomanageyourpaid andorganiccontentfromasingleplace withoutanyhassle.Furthermore,you canpublish,analyze,manage,and makeareportonadsfromthe dashboard.

4.SocialListening:Easilymonitor trendsandbeonthelookoutforwhat peoplearesayingaboutyourbrand. Additionally,keepupwithyour competitionbymonitoringthem.

5.Integration: Hootsuiteenablesyoutomanageall yoursocialmediamarketingcontent anddatainoneplace.Thefeatures includelinkingyoursocialmedia networks,trackingGooglereviews, andintegratingyourCRMdatainto yourdashboard.

6.Analytics:

Togetmoreengagementand followers,thegameofanalyticsis key WithHootsuite'sanalytics feature,youcangetreportsthatshow youtheidealtimetopostbasedon whenyouraudienceismostactive. Moreover,itcanhelpyouextendyour reach,buildawareness,andincrease engagementwhichcouldpositively impactsales.

7.OwlyWriterAI:

AItoolscouldefficientlyimprove yoursocialmediaexperience. OwlyWriterisoneofthosetools,asit makessocialmediapostingabreeze. ThisAItoolcanbeusedtoquickly generatecaptionsforanysocial medianetwork,helpingyousave time.

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HowmuchdoesitCost?

Therearefourdifferent categoriesofHootsuite,allwith differentprices.Whilethereare freetrialsavailable,herearethe plansifyouarelookingto becomeapaidmember.

1.ProfessionalPlan: $99.00/month

For:Entrepreneurs,small businessowners,etc.whowant toextractthemostoutofsocial media.

FAQs-

Ÿ HowDoIUseHootsuite?

Answer:

Step1:Createanaccount

Step2:ChooseaSuitablePlan

2.TeamPlan: $249.00/month

For:MarketingTeamswho arelookingtotaketheir socialmediacollaboration toanotherlevel.

3.BusinessPlan:Startsat $739.00/month

For:Businessesand agencieslookingtobuild theirbrand,increasetheir followerbase,andmanage socialmediaefficiently.

4.EnterprisePlan: Thepriceforthis sectioniscustomized, andasaresult,not revealed.Toknow more,contact Hootsuite.

For:Huge Organizationsand Companieswith multiplesocialmedia teamsprioritize workflowandsecurity.

*T&CApply

CustomerTestimonials

1.“Hootsuitehashelpedusreachmorepeople organically,faster-thankstoaudience targeting.”-Jessica

Step3:Signup,andlinkyoursocial mediaprofilestothedashboardtotrack yourperformance

Ÿ HowdoIrequestaHootsuite Demo?

Answer:Simplyclickonthislinkhttps://www.hootsuite.com/request-demo

Ÿ WherecanIgetaHootsuite Enterprisequote?

Answer:Togetthedetailsaboutthe enterprisequotegohere: https://www.hootsuite.com/plans/enterpri se

2.“Hootsuiteisgreatifyou'reresponsiblefor marketing,butyourdaysareoftentakenout ofyourcontrolbyclientneedsorrequestson yourtime.Itletsyouorganizeyourtimefor theworkthatbuildstomorrow'sbusiness.”Ewan

3.“Asanewbrandenteringacrowded marketplace,Hootsuitehasbecomeacritical partnerinhow,when,andwherewe strategicallyimplementourcommunications outreach.Wecouldnotdowhatwedowithout Hootsuiteonoursideandmakingefficientuse ofoursocialmarketingresources.”-Daniella

4.“Theprogramhelpsmeschedulepostsin advance,orontheweekendorholidaywhenI needtopostbutamnotworking.”-Courtney

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