The Best Franchises To Open in 2021 by The Enterprise World

WWW.THEENTERPRISEWORLD.COM | AMERICA EDITION | AUGUST 2021

The Best Franchises To Open In

2021

MassageLuXe

From Wellness to Rejuvenation ActionCOACH

Where Tomorrow's Leaders are Born!

Oksana Kolesnikova

O K S A N A F R A N C H I S I N G I N T E R N AT I O N A L

Enriching students, Changing lives!

FROM EDITOR’S DESK “Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.” — Thomas Edison

ome of the best franchise opportunities are just around the corner. If you give up too soon, you may miss out on the job that’s just right for you. Franchising opportunities give you access to become a part of a big, established, and successful brand. It also gives one a chance to provide proven and recognized services.

This issue of The Enterprise World, The Best Franchises To Open in 2021 features, one of the best companies that provide franchises. These companies have proved their mettle over and over, perfecting their services, and creating a long list of satisfied and loyal clientele. On the cover story is the inspirational and visionary, the elegant Russian-born American, Oksana® Kolesnikova, is an internationally renowned pianist and composer, educator, innovative music, and personal mentor to the franchise owners of Oksana® Enrichment Programs. She is the CEO of three companies: Oksana® Franchising International, Inc. (OMG, Inc.), Oksana® Enrichment Programs, and Oksana® Foundation. Oksana Enrichment (www.OksanaEnrichment.com) provides franchising opportunities to entrepreneurs who are interested in working in the exciting fields of education, tutoring, afterschool enrichment, local community classes/programs for youth/adults/seniors, and servicing an online community. They offer a myriad of programs to not only private, one-on-one students, but also to the public, private and charter schools; districts; municipalities, and counties. Featuring the spectacular journey and story of ActionCOACH. ActionCOACH is one of the largest and most successful business coaching franchises in the world. They have been in the industry for a long time, enabling enterprises to have better and more able leaders, and that too with coaching programs that have been highly acclaimed and regarded in the market for the past 29 years. ActionCOACH was the one that started the business coaching industry, it continues to innovate and transform the industry. With more than 1,000 coaches, working with more than 18K businesses worldwide in nearly 70 countries, ActionCOACH continues to grow and serve small to medium size businesses worldwide. There is a lot more to read inside. Happy Reading!

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Adeeb Ma

Adeeb Malik

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For Editorial Concerns: editor@theentetpriseworld.com For Sales & Branding Enquiries: sales@theenterpriseworld.com For Subscription: info@theenterpriseworld.com Publisher The Enterprise World Creative Content Editor Sanyukta | Adeeb Marketing Coordinator(USA) Peter J. PR & Marketing Coordinator James H. Business Development Executive Lisa Creative Design Head: Sushant K. Social Media Manager Narendra S. Digital Circulation Manager Amanda V.

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights.

Leaders in Spotlight This issue of The Enterprise World, The Best Franchises To Open in 2021 features, Franchising any company is much more than finding a great investment opportunity. As it is rightly said that relationships based on money and greed do not go far, or end well. Thus, investing in a franchise becomes a tedious job, as one is not only investing in the products/services but also in the name, the beliefs, vision, and mission of the company. Then comes the search to find one of the most promising and recommended companies that offer exceptional franchising opportunities. Featured here are some of the best franchising opportunities that are not only innovative but also their story, vision, and goals will make you believe in the name and the leadership of the companies. These companies have withered every challenge thrown at them and turned every opportunity they got into meaningful and spectacular milestones. Their tenacity, focus, and dedication truly make them one of the best franchises to open in 2021. On the cover story is the inspirational and visionary, the elegant Russian-born American, Oksana® Kolesnikova, is an internationally renowned pianist and composer, educator, innovative music, and personal mentor to the franchise owners of Oksana® Enrichment Programs. She is the CEO of three companies: Oksana® Franchising International, Inc. (OMG, Inc.), Oksana® Enrichment Programs, and Oksana® Foundation. Oksana Enrichment

(www.OksanaEnrichment.com) provides franchising opportunities to entrepreneurs who are interested in working in the exciting fields of education, tutoring, after-school enrichment, local community classes/programs for youth/adults/seniors, and servicing an online community. They offer a myriad of programs to not only private, oneon-one students, but also to the public, private and charter schools; districts; municipalities, and counties. Featuring the spectacular journey and story of ActionCOACH. ActionCOACH is one of the largest and most successful business coaching franchises in the world. They have been in the industry for a long time, enabling enterprises to have better and more able leaders, and that too with coaching programs that have been highly acclaimed and regarded in the market for the past 29 years. ActionCOACH was the one that started the business coaching industry, it continues to innovate and transform the industry. With more than 1,000 coaches, working with more than 18K businesses worldwide in nearly 70 countries, ActionCOACH continues to grow and serve small to medium size businesses worldwide. In conversation with the President & CEO of MassageLuXe, Mark Otter. MassageLuXe is a nationwide spa franchise with 70 locations that offer high-quality massages, facials, and waxing services. Licensed massage therapists and estheticians help clients find relief for chronic pain and skin conditions in a relaxing environment. MassageLuXe promotes health and wellness for the body and mind through massage and skin health treatments.

10. Oksana Management Group, Inc.

S T N E T N O

28. ActionCOACH

22. MassageLuXe

COVER STORY

Oksana Management Group, Inc. ®

ENRICHING STUDENTS, CHANGING LI 01 August 2021 2021 10| MM

IVES! IMAGE CREDIT : DANIELE BUCCHERI, @DBFILMSLA

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Oksana Kolesnikova

CEO OKSANA MANAGEMENT GROUP, INC.

alent always triumphs, and the story of Oksana Management Group, Inc. is no less. Oksana® Kolesnikova has set up an enterprise that has no bounds and empowers people around the globe to follow their passion. Oksana Management Group (OMG) provides best-inclass franchising opportunities, but most importantly a platform for enabling the artists of tomorrow. They are dedicated to equipping students with all the knowledge and help they require to pursue their life's dream. Be it oneon-one tutoring for K-12 subjects, a wide range of programs including music, languages, academic, etc. All this ensures that a student has all the support and guidance from the very best, and also gets to learn all the intricate details, with support from the very best coaches, and that too at the comfort of their homes.

Inspirational and visionary, the elegant Russian-born American, Oksana® Kolesnikova, is an internationally renowned pianist and composer, educator, philanthropist and personal mentor to the franchise owners of Oksana® Enrichment Programs. She is the CEO of three companies: Oksana® Management Group, Inc. (OMG, Inc.), Oksana® Enrichment Programs, and Oksana® Foundation. In 2019, she launched franchising opportunities for her tutoring and arts-focused business, which was already successfully operating with a large roster of tutors and was established in numerous schools. Born from her love of music performances, composing, and teaching music and languages to students, she sought to provide a quality-based resource for student enrichment beyond what her high-demand, one-on-one lessons would allow. All these factors make Oksana® Franchising International, Inc. one of the best franchises to open in 2021.

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The Company, the Journey Oksana currently owns and operates three companies: Oksana Franchising International (www.OksanaEnrichment.com), Oksana Management Group, Inc. (www.OksanaManagementGroup.c om), and the 501 c 3 non-profit Oksana Foundation (www.OksanaFoundation.org). Having grown up in a family of educators, teaching has always been in her blood, and to say that she is passionate about this industry would be something of a gross understatement. Oksana has been in education and performing arts for over 20 years, launching her first company with her husband, Oksana Management Group, in 2010. Every entrepreneur has to go through a series of hurdles and challenges, for Oksana it was no less. She withered through everything thrown at the company, with an unwavering spirit and true leadership. Opening your first business can, of course, be a frightening and overwhelming venture, and Oksana faced numerous challenges when initially launching Oksana Management Group – from lack of funding and economic downturn to stiff competition and lack of guidance and experience about running, operating, and marketing her services and that's just to name a few. They made a lot of costly mistakes in the beginning, but learned and persevered; in funding the entire endeavor themselves and being driven by a passion for success, they made the conscious decision to never give up on their dream.

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Oksana says, “Looking back, I wouldn't have it any other way, as all the mistakes I made and lessons I learned in this industry can now be passed to my franchisees, so they don't have to experience them”. How has the company changed since the foundation, and what makes Oksana Management Group, Inc. so successful? Based on Oksana's background as a performing music artist who has toured the world and an “educator to the stars”, she initially started her business focusing solely on music education. Eventually, she identified a demand for other services, even hinted at by way of her existing client base, being a trilingual speaker herself, and always showing an interest in foreign languages (while traveling to different countries on tour and fortifying international connections expanding her appreciation for different cultures and languages), she decided to branch out and include languages as part of the management entity. This proved to be the right move, as they received a lot of interest from the market. Years later, when she became a mother and her son started grade school, she identified another need that she subsequently fulfilled through the efforts of her company, and that was offering a third branch: academic tutoring and test prep offerings for all subjects on a K through 12 levels. As for the factors invoking the success of the company, it was a myriad of factors: Perseverance, passion, hard work, willingness to improve, great customer service, thinking “outside of the box,”

strategic planning, execution/analysis, and careful selection of hired team members. In addition to this, there was motivation, leading and inspiring the team, having faith in their abilities while taking calculated risks, fostering the ability to find a way to benefit from setbacks, and learning constructive lessons. The business model of Oksana Management Group proved to be successful and ultimately withstood the test of time, and even recent challenges – such as the Covid-19 pandemic – did not shut their doors. They decided to introduce a national franchise system wholly based on the success of their business model, and it was just a natural progression for scaling and expanding the brand while giving other entrepreneurs opportunities to work in this exciting field. Services offered by Oksana Management Inc. and new additions Oksana Enrichment (www.OksanaEnrichment.com) provides franchising opportunities to entrepreneurs who are interested in working in the exciting fields of education, tutoring, after-school enrichment, local community classes/programs for youth/adults/seniors, and servicing an online community. They offer a myriad of programs to not only private, one-on-one students, but also to the public, private and charter schools; districts; municipalities, and counties. Their programs include, but are not limited to, music (piano, voice, guitar, singing, and more); foreign languages (Spanish, Italian, French, Chinese, Korean, Russian, Hebrew, Farsi among others); K through 12

academic tutorings and test prep in all subjects; art (drawing and painting); acting and drama; ﬁtness/yoga; cooking classes; martial arts; summer camps; STEAM curriculum and more.

Italy travel support agency promising participants an opportunity to visit places and live experiences that are normally available only to the locals. The ﬁrst “Italy Dream Vacation," as it's being billed, will take place next summer and, given its exclusivity, will be by invitation only.

Oksana is a “hands-on” type of business owner, and such is the team of Oksana Management Group, Inc., oﬀering ongoing support and intense training to their franchisees. Furthermore, Oksana takes their franchisees “under her wing” and guide them through anything business-related; indeed, since she has been in this industry for so long and has encountered (and was able to overcome) many obstacles, challenges, and issues, she is more than capable to guide franchisees in such a way to help them avoid, prevent and resolve most issues that may arise. She believes in paving the road for these new-to-franchising folks, so to speak, which allows for a reduced learning curve so that in just a few weeks, they absorb what would normally have taken them decades. She is greatly vested in the success of the franchisees. “If they succeed, we succeed!”, Oksana adds.

After falling in love with the piano at ﬁve years old, Oksana® began classical piano lessons when her family moved from Siberia to Kazakhstan Russia. Inspired and focused on developing her talent, she began winning music competitions only four years later. Blessed with parents who were educators who sought more opportunities for their children, Oksana® emigrated with her family to the U.S. after the Soviet Union dissolved. They settled in St. Petersburg Florida.

They are relentlessly working on improving their services and are working day in and out to provide nothing less than excellence. They recently partnered with the Italian company LikeItaliansDo.com, headed by fellow entrepreneur Maria Catya Caradonna, whose main goal is to “bring Italy to your home” utilizing fun and engaging live cooking show broadcast directly from Italy (an importexport activity for authentic Italian products not available on Amazon or anywhere else online). All this is in addition to a one-of-a-kind USA-

While enrolled in what is now St. Petersburg College, Oksana® won the Florida State Young Artists Symposium Competition as a junior. This honor secured her a scholarship to the School of Music at Florida State University, where she graduated with honors in 2001. Her entrepreneurial spirit and her skills in marketing and branding took root as she began booking piano performances to showcase her talent across Florida. She had a growing fan base, and her gigs included charitable and business galas, private events, and a

Italy has a very special place in Oksana's heart, given that her husband/business partner hails from there. More details can be found at www.SerataItaliana.club/Italy. Leading Lady, Oksana

recurring booking on the Home Shopping Network (HSN). In 2003, Oksana® became the first Russian female pianist to travel overseas to entertain the U.S. Troops. She made two world tours on behalf of the Morale, Welfare, and Recreation (MWR) Department of the U.S. Navy. She made a solo tour to entertain the U.S. Troops in September 2003, stopping in Italy, Spain, and Greece. In February of 2004, she went to Asia, including stops in Guam, Korea, Japan, Okinawa, and Singapore with Navy MWR. She also was invited to perform for U.N. officials in New York City. 2006 was a pivotal year. She proudly received her U.S. citizenship and also performed in Italy at the Salento International Film Festival on opening night. Looking to relocate into the center of the entertainment world, Oksana® and Alex, her husband, moved to Beverly Hills, California. There, she landed the prestigious position of the in-house pianist at The Polo Lounge, the legendary 5star restaurant in The Beverly Hills Hotel. Oksana® performed there every day from 2006 to 2013, entertaining an ongoing celebrity roster of who's who in the world of entertainment and business. During that time, a growing demand began for her to perform at private parties and charitable galas, as well as to teach piano lessons to adults and children in the Los Angeles region. She especially loves working with children and met these new opportunities with ambition and grace, building an expansive and well-connected list of high-profile clients. Her fan base continued to grow online. During her tenure at The Polo Lounge, she performed

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“

You fall, you rise, you make mistakes, you live, you learn. You're human, not perfect. You've been hurt, but you're alive. Think of what a precious privilege it is to be alive- to breathe, to think, to enjoy, and to chase the things you love. Sometimes there is sadness in our journey, but there is also lots of beauty. We must keep putting one foot in front of the other even when we hurt, for we will never know what is waiting for us just around the bend. - Unknown

“

straight through her pregnancy, bringing her cherished son, Alessandro Concas, into their family in 2009. Skillfully utilizing her business experience and relationships in Los Angeles, she sought to meet needs expressed by schools and parents and to cultivate her brand. In 2010 she established Oksana® Management Group, Inc. (OMG). Her company was awarded the 2014 Best of Beverly Hills Award. Her stellar reputation translated into the company becoming the main choice of celebrities who sought lessons for themselves or loved ones. To meet logistical issues, she began incorporating lessons through Skype when appropriate, enabling her to teach out of town and international students. Pursuing cross-promotions, mutually beneﬁcial collaborations, and endorsement arrangements, Oksana® studied the business practices of highly successful companies and carefully began partnering. Her focus and theme, which underpin her business, have always been to work only with people and companies with whom she has a deep respect and a friendship. Oksana® and Alex decided to move to Santa Clarita, California in 2016 to create a comfortable home, given that it is a very family-oriented, friendly community. This move enabled Oksana® to partner with local organizations to lead networking events, build her private lessons in music, languages, and tutoring, and grow her establishment of after-school enrichment programs in the region. She increased her roster of tutors and further developed her relationships with schools, school districts, and municipalities to oﬀer arts and tutoring.

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”

WITH GREAT POWER COMES GREAT RESPONSIBILITY

By 2019, Oksana® Management Group, Inc, encompassed dozens of tutors, countless students, and relationships with many schools in Southern California and beyond. Maintaining her focus on quality and integrity, she chose to personally select her tutors. A second-generation educator, Oksana® sought to bring a range of programs to meet rising student and school needs. Her company oﬀers private, one-on-one lessons in the areas of music, foreign languages, and academic tutoring in all subjects, K through 12, with potential for additional subjects such as voice/choir, art, acting/drama, martial arts, and foreign languages, as well as Financial Literacy and test preparation. Working for a year with a franchise specialist, Oksana® launched an oﬃcial franchise opportunity for her scholastic and arts youth education platform in October of 2019 by opening Oksana Franchising International, DBA Oksana Enrichment. This step has enabled the expansion of her scalable, innovative programs both 18

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nationally and internationally. She also founded in 2020 Oksana® Foundation, a 501 (c)(3) nonproﬁt whose goal is to provide extracurricular education to underprivileged families. She also organizes networking events to help others with business development. She continues to mentor a limited roster of piano protegees, business consulting, compose original music, and perform Live concerts for special events, especially fundraisers for her Foundation. In early 2020, Oksana® was presented with an Award of Excellence in Education at a preGrammy Awards party at the Los Angeles Chargers penthouse headquarters, where she also performed some of her original compositions. Oksana® has recorded eight CDs of original, classical, and popular music and her instructional video for students of piano. Her “Free Floating” CD won the 2010 Best Classical Album of the Year on SoloPiano.com. She has collaborated with other international musical artists for

recordings, and her original compositions have been chosen by international artists to record on their CDs. Her CD, “Best of Two Worlds,” evolved from a collaboration with notable fine artist Jim Warren. “Oksanabella,” her YouTube channel featuring her performances, has nearly 3 million upload views from all over the world, to date. The Team of Oksana Management Group, Inc. When it comes to the franchise arm of Oksana Enrichment, the team is always excited about scaling and growing their venture. They are currently selling franchises in 35 states, but expect to grow into all 50 states in the next five to seven years, at which point they will also expand their offerings to international markets. They are thrilled to serve in a billion-dollar industry, especially knowing the demand for educational services extends across the globe – indeed, not even the COVID pandemic negatively affected this niche. They are also excited to keep creating and bringing new programs to their customers. Oksana feels projecting yourself and putting yourself in someone else's shoes does wonders when it comes to understanding others; after all, she has handpicked the team that surrounds her every day. She looks for similar characteristics to her own when searching for a new team member. All of the team players have the same passion for the vision and mission of the company, and they believe in its legacy of doing good and trying to make this world a better place. All these factors make the team a close-knit family.

Tell us about your company? MassageLuXe is a nationwide spa franchise with 70 locations that offer high-quality massages, facials, and waxing services. Licensed massage therapists and estheticians help clients find relief for chronic pain and skin conditions in a relaxing environment. MassageLuXe promotes health and wellness for the body and mind through massage and skin health treatments. MassageLuXe believes in the strength and power of massage therapy and treating your skin properly. Massage therapy can relieve stress and anxiety, which improves your mental health and wellbeing. Additionally, therapeutic massage provides pain management and relief for people suffering from numerous ailments and chronic conditions. Therapeutic massage and skin health treatments aren't just a luxury — they are methods of self-care that lead to better health, pain management, and overall improvements to your wellbeing. We are on a path of explosive growth and aim to have 250 locations open in the next 5 years. MassageLuXe is a fantastic investment opportunity and I want to help as many prospective MassageLuXe owners as possible reach their dreams through franchising with us. The more MassageLuXe locations we have, the more people we can help in reaching their health and wellness goals. With more locations, our message of the physical and mental health benefits of skin care and massage gets louder.

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What are the products or services the company focuses on? How are your services different from those in the market? MassageLuXe Spas offer various massage services: Swedish massage, deep tissue massage, prenatal massage, and several specialty massages. Our therapeutic massage services will help you relax while offering relief from sore muscles and chronic pain. Our skin health treatments and facials are perfect for anyone who cares about the health of their skin. MassageLuXe believes in the strength and power of massage therapy and treating your skin properly. These services can relieve stress and anxiety, which improves your mental health and wellbeing. Additionally, therapeutic massage provides pain management and relief for people suffering from numerous ailments and chronic conditions. We make self care easy. Our wide variety of membership options offer relaxation and health benefits, no matter what your needs are. Our experience and product partnerships ensure you receive the best service each time you visit us. Please tell us about your team. Our individually owned and operated MassageLuXe franchises choose friendly and professional staff who are selected based on technical expertise and character. They are trained to put clients at ease from the moment they walk into the door. Their client's health is a top priority. Franchise locations are backed by an in-house team with extensive experience in all facets of business operations and assist franchisees in the operation of their business. MassageLuXe franchisees can expect to receive support at every level from site selection and grand openings to ongoing training, marketing, coaching and more. Please brief us about your professional experience. I am the Chief Growth Officer at MassageLuXe. As

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Chief Growth Officer, I am responsible for consumer marketing and franchise growth. I am a Certified Franchise Executive with the International Franchise Association and has been named as one of the Top 100 influential Women in Franchising by Business Woman Magazine. Prior to MassageLuXe, I was with Self Esteem Brands working on franchise and consumer marketing for over 5,000 global locations. I have also held roles in the NFL with the Minnesota Vikings and as an adjunct professor of marketing at University of Wisconsin River Falls. What are the key achievements of your business journey? My proudest moments come from when the franchisees that I support are winning and seeing success. There's nothing better than helping someone achieve their dreams of business ownership. Any client experience you would like to highlight? MassageLuXe understands that in the hustle and bustle of your everyday life, it can be difficult to make the time for yourself, but you deserve to feel good and to live your healthiest life. As a society we have never been more concerned with health and wellness and preventative and complimentary care through massage and facial services should be prioritized in your routine. Which one is your favorite quote? My favorite quote is “Find your Purpose”. Success to me is centered around living and working with a purpose. In franchising, I find purpose in helping to provide a framework for entrepreneurs to live out their dreams of business ownership. If you are not waking up every day with a passion and energy around what you do, you should reevaluate. You are only your best when you feel your best and that is the ultimately the pinnacle of success.

nvesting is taking a step up especially after witnessing the staggering gains as the pandemic subsides. All this has hype has made people pay more attention to investing and adding value to their investments. There are various ways one can invest money, stocks being traditional with mutual funds, ETFs, etc. on the rise. As investing is picking pace, criteria to do the same are changing by the minute. An investor looks at the potential blue chips from every standpoint, fundamentals, sales, profits, turnover, etc. Amidst all this sustainable finance is becoming more and more important as it benefits both investors and customers. Sustainable finance refers to any financial service incorporating environmental, social, and governance (ESG) into investment or business decisions. fresh Air or fresh Money? As we all know, the environment and its viability are of extreme importance. Recent studies, figures, show the practical impact of the same in cities, etc. alarming the need for effective solutions. The goal of sustainable development is being eyed on by every country, companies are also taking major steps for the same. The concept of sustainable finance ensures that businesses are integrating environmentfriendly decisions into their roadmap. This further benefits their goodwill, as it merges with the goal of sustainable development. Combining to create a value creation in economic terms, harvesting prosperity, efficiency, and longterm stable growth. As an investor seeks the hidden value and potential of a business, sustainability comes as a crucial factor. Moreover,

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with incentives being provided to invest in sustainable enterprises, it becomes a no-brainer investment. As value seekers, we should look out for companies who value their customers as much as the environment. With sustainable finance, one can fund these enterprises and take a step towards a more sustainable future. Many organizations such as WWF are working towards integrating environmental considerations into the mainstream finance and lending sector. Identifying sustainable opportunities, collaborating with banks, financial institutions, etc., spearheading the need for a sustainable economy. A good investment creates wealth, not money Sustainable finance has brought major changes to the functioning of businesses and investing. This change and focus on the environment and result directly affect a brand's image and position in the market. All this adds to a greater benefit to everyone, investors, customers, and most importantly the world we live in. We need to be more cautious about the environment. We, investors, have the power to change the world. And if a step in the direction of environmental conservation and preservation earns us a good return, then why not! “Sustainable development is a fundamental break that's going to reshuffle the entire deck. There are companies today that are going to dominate in the future simply because they understand that”. - Francois-Henri Pinault

What is

SUSTAINABLE

FINANCE?

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Brad Sugars Chairman & Founder

August 2021

ActionCOACH Where Tomorrow's Leaders are Born!

he right education and coaching are some of the most critical factors for any entrepreneur to grow. The right guidance can turn any venture into a successful enterprise. With growing ventures and entrepreneurs rising exponentially, not only the competition is increasing but also the world of business has turned into a fight for the survival of the fittest. This calls for specialist services that nurtures an entrepreneur and prepares them for the war that they have ahead of them. Consultancy only ensures the development part of an enterprise, but without having a sound knowledge about being a leader and how to run a business, no entrepreneur, regardless of how extraordinary products/services they offer, can evolve into a successful businessman. ActionCOACH® is a premier enterprise, founded with a mission; To help and grow leaders of tomorrow. They are a team of highly skilled and seasoned professionals, dedicated and focused to enable budding entrepreneurs and enthusiasts to learn the nuances of living and surviving in the world of business. ActionCOACH provides unmatched group, membership, and oneto-one coaching programs, which has resulted in a long list of successful and satisfied clients. They are not only empowering leaders of tomorrow but are also allowing them to become business owners themselves. They come highly recommended and are regarded as one of the best franchises to buy in 2021. The Company, and its story ActionCOACH is one of the largest and most successful business coaching franchises in the world. They have been in the industry for a long time, enabling enterprises to have better and more able leaders, and that too with coaching programs that have been highly acclaimed and regarded in the market for the past 29 years. ActionCOACH was the one that started the business coaching industry, it continues to innovate and transform the industry. With more than 1,000 coaches, working with more than 18K businesses worldwide in nearly 70 countries, ActionCOACH continues to grow and serve small to medium size businesses worldwide. Expanding globally is always a challenge but since ActionCOACH is a nimble and flexible organization where decisionmaking is handled quickly, we can address any challenge using our processes and systems established over the +28 years of operation. Services offered by ActionCOACH, and how it goes a step beyond They offer one-to-one coaching, membership programs, and group coaching programs where business owners learn in a peerto-peer setting. The programs are tailored to the needs of the business clients and vary from coach to coach depending on the need of the client and services currently offered by the coach. Their coaching systems are intensive, and progress is determined by the effort of the business owners. Often their coach's clients stay long after their initial needs because they find value in the objective input from their coach. Often business owners discover opportunities for growth as they work with their coach over time. They are always looking ahead to client feedback and results from their coaching programs, which plays a major role in evolving their services, and how they can provide more efficient coaching and better tackle the needs and requirements of

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their clients. ActionCOACH and its coaches are dedicated to making a leader, an innovator out of you, all you need to do is trust them, and the rest will be history. Factors that make ActionCOACH the best coaching franchise in the world ActionCOACH is built on business fundamentals and a core system that allows coaches to help business owners make lasting changes in their business. They instil the need for systems and processes and help the business owner set goals with the end in mind. Their certified coaches work with owners to transform their businesses, not just check off a list of “to-dos”. The coaching system they have developed permeates the entire organization and covers everything from Cash Flow to Team Building. Today, ActionCOACH operates in over 70 countries and has more than 1,000 coaches around the world, coaching 15,000 businesses every week. The franchise has received numerous awards including Fastest Growing Franchise, Franchisee Satisfaction, Best Overall Company, and has been named the number one business coaching franchise in the world every year since 2004. In 2006, Brad Sugars returned to the company as CEO and helped guide the company through an expanded period of growth and the challenge of changing economic conditions worldwide. Using the coaching strategies that have helped thousands of companies around the world, Brad Sugars and his executive team helped lead ActionCOACH and its coaches to some of its most profitable and best years ever in the face of challenging economic conditions. Leadership at ActionCOACH The leadership at ActionCOACH not only led the company to staggering heights, fetching it the recognition and position as one of the best in the world. Also making sure that the core values and mission that ActionCOACH was founded on is reflected in everything they do, and upholding the prolific standards set by the company.

a well-organized, systemized approach that leads businesses to profits. Brad Sugars has always been entrepreneurial. Even from a very young age, Brad was an entrepreneur. He displayed a natural curiosity for how to work smarter and get measurable results. When still at university, Brad Sugars ran several small businesses. Perhaps due in part to his talents which were developed at a relatively young age, Brad's ability to make companies from every conceivable industry flourish led him to be known as “The Turnaround Kid”. Brad Sugars was soon asked to speak to business owners and executives – sharing his tips and advice on marketing, sales, systemization, and team building. The Audience were wowed. Brad's “pull-no-punches” approach was a refreshing change from other speakers at the time. The content of his events was filled with simple and easy ways to grow businesses. Brad Sugars' seminars quickly grew in reputation as the business-building event to see. Business owners started approaching Brad Sugars to consult about their businesses. Despite the demand for his services, Brad realized that consulting was not the answer. He wanted the business owners to implement the strategies he taught – but time restraints meant that he could not service the demand. It was then that Brad Sugars realized that the missing component between knowledge and implementation – was coaching and his company Action International (now known as ActionCOACH) was born. Brad Sugars started his business coaching company in Brisbane, Australia hiring and training business coaches to leverage his time and to help as many businesses as possible. After several years, yet again demand exceeded supply and he realized the only way to truly leverage his time and to provide coaching to as many businesses as possible was to franchise his concept. Franchising not only afforded a pathway to international expansion; it also allowed his business coaches to own their very own business. Brad's views on the competition in the market

ActionCOACH was founded and led by the visionary and exemplary leadership of Brad Sugars. Brad Sugars started the ActionCOACH brand (formerly known as Action International) when he was in his early twenties. Today the company is internationally recognized as the leading global business coaching ﬁrm and one of the leading and most awarded franchises in the world today. So how did a twenty-something Australian create this global powerhouse? He did it through hard work, determination, and

August 2021

Brad feels that competition should never be a priority, as enterprises must provide and serve their clients with nothing less than excellence, and this has led ActionCOACH where it stands today, he adds. Brad says. “Since we are the leader in the industry we focus on innovating and improving our services and programs for our existing partners and new partners”.

August 2021

here is a huge been a spurt in business ventures and start-ups, especially since the wake of the pandemic. This calls for radical ideas and innovation in many fields, most importantly, marketing. The traditional marketing strategies and methods have been effective in recent times, but the pandemic and the norms it brought pushed the need for reform in the marketing industry as a whole. E-marketing has been there since the past decade, but the momentum has radically changed in the past years. As the competition in the market gets fierce, companies strive to aim for the podium, and OLM (Online Marketing) can prove as a crucial advantage to fetch that goal. The population of netizens is on the rise, with nearly 80% of the world population seeking the internet for information. The Internet has become a rich source for Ecommerce websites and companies to reach the target audience and have a pan world presence. Another factor expanding the importance of E-marketing is the rising expenditures on advertisements, email marketing, etc. OLM has become a need for any business in today's time, if you still wonder, read on to know the good and bad of the same. Any marketing is Good marketing? Marketing has again come into the limelight and enterprises are sparing no cents to win the race in the market. Some advantages of E-marketing are: - Wider Audience Pool Undoubtedly one of the best pros of E-marketing, a pan world reach. Now an enterprise is working on a multinational level since day one. This makes reaching the target audience accessible and cost-efficient as no physical outlets are required. - Visible Results As every transaction, inquiry, etc. is done online, it becomes easy and accessible to track traffic, popularity, etc. of products/services. Enterprises can keep a track of sales, feedbacks, etc. all with a click, making tracking of business performance simple.

- Convenience and Connection With everything working over the internet, enterprises can work 24x7, and customers can access the same at their convenience and comfort. This is a crucial advantage as it saves time and cost as there is less expensive as compared to offline stores. Excess of everything is bad, and E-marketing has its cons too. Some of the cons of are: - Legitimacy and Clarity As there are a lot of websites, it becomes difficult to judge the legitimacy of the same. Another factor that gives the clarity away is ads that fill the pages, making potential customers turn away. - Specialization E-marketing, however easy it sounds, requires specialists with experience and the right skills. To get maximum footfall or traffic, one requires knowledge of SEO, SEM, etc. that requires specialization. - Reach and Reality As OLM offers wider reach, areas with less connectivity, the elderly, and illiteracy are deprived of the benefits of the same. As online businesses run on word of mouth publicity and feedbacks, people often post negative feedbacks to put down the competition. Marketing, making business easy? E-marketing has surely benefitted customers and enterprises alike, but the question of its viability and sustainability remains. It is surely changing the new normal but also rising concerns. OLM is growing and tends to provide a platform where anybody can start a business of their own. This has brought a lot of products/services at competitive prices but also doubt on the source of legitimacy. The question of its relevance remains, as it dwells too deep into a person's personal space. As nobody likes recurring emails, messages, notifications, etc. but where does one draw the line? This remains a question for enterprises and marketing agencies, whether they want E-marketing to be a boon or a bane.