The Best Intercontinental Consultants Companies In 2023

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Bridging strategy and delivery!

Itmakesusimmenselyhappytopresentbeforeyouourlatestmagazineissue “The Best Intercontinental Consultants Companies in 2023” whichfeaturestheleadingcompaniesthat aretransformingtheconsultingindustrywithcutting-edgesolutions.Thisissueisanother valuableadditiontoourrobustportfolioofcompellingbusinessmagazines.

Decision-makingisoneofthemostimportantattributesofrunningabusiness.Makingwiseand well-informeddecisions,especiallyintheuncertainbusinessenvironmenttoday,iscrucialtoa company’ssuccess.Giventheincreasingnumberoffunctionscompaniesperformtoday,theyhave tooutsourcemultipleoperationsandprocesses.Thus,itcansometimeshappenthattheydon’tget enoughtimetobrainstormandmaketherightbusinessdecisions.

Here,consultingcompaniesplayacrucialrole.Thesecompaniessuggesttherightstrategiesfor businessgrowth,providefeedbacktoreduceerrors,andofferactionablesolutionsforsmooth operations.Thedemandfortheseserviceshasincreasedextensively,particularlysincethe pandemic.Cateringtotherisingdemand,variouscompaniesareprovidingbest-in-classconsulting servicesandsolutions.Ourresearchteamhasshortlistedsomeofthesecompaniestobefeaturedin thismagazineissue.

Gracingthecoverstoryoftheissue,IntercontinentalConsultantsandTechnocratsPvt.Ltd.is providingcomprehensiveprofessionalconsultancyservicesforallfacetsofinfrastructureprojects. ItisanISO9001:2015-certifiedcompanywithmorethanthreedecadesofexperienceoffering high-qualityconsultingservicesinavarietyoffields,includingairports,railways,metrorails, urbaninfrastructureandsmartcities,buildingandarchitecture,institutionalstrengtheningand capacitybuilding,etc.

Inourspecialprofilesection,wehavefeaturedSynergezeConsultantsPvt.Ltd.,abusiness consultancybringingaboutrevolutionarybusinesstransformations.ItisanITC-certifiedlogistics andsupplychainconsultancydeliveringpragmaticandinnovativesolutionsinimportsandexports (freightforwarding&customsclearance),multi-modallogistics,warehousemanagement,and packaging(materialandsupport).Itsservicescovertheentiregamutoftheend-to-endsupply chain.

We hope you have a great read!

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.

Leaders in Spotlight

Gracingthecoverstoryoftheissue,IntercontinentalConsultantsandTechnocratspvt.Ltd.is providingcomprehensiveprofessionalconsultancyservicesforallfacetsofinfrastructure projects.ItisanISO9001:2015-certifiedcompanywithmorethanthreedecadesofexperience offeringhigh-qualityconsultingservicesinavarietyoffields,includingairports,railways,metro rails,urbaninfrastructureandsmartcities,buildingandarchitecture,institutionalstrengthening andcapacitybuilding,etc.

WithexcellentfeedbackfromclientsandinternationalfundingagenciesliketheAsian DevelopmentBank,WorldBank,AfricanDevelopmentBank,etc.,ICThassuccessfully completednumerousconsultancyassignmentsacrosstheglobeunderinternationalcompetitive biddingspanningover50countriesinAsia,Africa,thePacificRegion,NorthAmerica,the MiddleEast,andEurope.ThetotalvalueoftheseprojectsexceededUSD84billion.Forthe effectivecompletionoftheprojects,IntercontinentalConsultantsandTechnocratshasmorethan 1000professionalsonstaffandfullyoperationalofficesinKenya,Tanzania,Bangladesh, Mongolia,Nepal,andAustralia.

Inourspecialprofilesection,wehavefeaturedSynergezeConsultantspvt.Ltd.,abusiness consultancybringingaboutrevolutionarybusinesstransformations.ItisanITC-certified logisticsandsupplychainconsultancydeliveringpragmaticandinnovativesolutionsinimports andexports(freightforwarding&customsclearance),multi-modallogistics,warehouse managementandpackaging(materialandsupport).Itsservicescovertheentiregamutofend-toendsupplychain.

Thebrandhasateamofexperiencedprofessionalsspecializingineveryaspect–strategy, improvement,outsourcing&recruitment,focusingonpracticaloutcomesthataddvalue, buildrevenues,andcost-cutting.Injustfourandhalfyears,SynergezeConsultantsPvtLtd.has garneredsuccessforitsexecution-basedconsulting,whereitservesclientswithasingle-window approachthatstreamlinesalltheirSupplyChainproblems.SynergezeConsultantsPvtLtd.also providesadvisoryrolestoyoungentrepreneurs,showingthewaytooptimizeresources,increase efficiencyandoperateseamlessly.

42. MICROSOFT 50.

Is bitcoin safe and reliable

24. Mumbai - The City of Dreams

36. Synergeze Consultants Pvt. Ltd.

MR. K. K. KAPILA CHAIRMAN

MR. PRASHANT KAPILA MANAGING DIRECTOR

Urbanizationtendencieshave

undergonemajorchanges, necessitatingfundamentally newapproachestoinfrastructure. Governments,forinstance,nowsee infrastructureasacrucialfactorinboth economicgrowthandhumanwellbeing,andtheprivatesectorisbeing pushedharderthanevertoadoptsmart technologyandpursuegreen infrastructure.

Constructionprojectshavealsogotten bigger,riskier,andmore complicated—allwhilecapitalproject managementbudgetsfacedifficulties aroundtheworld.Asaresult, infrastructureplayerswantassistance incompletingprojectsontimeand withinbudgetwhilealsorevisingtheir methodsforchoosing,carryingout, andmanagingcapitalprojects.

Thisiswhereinfrastructureconsultants upthegame.Effectivestrategieshelp yourfirmgainanadvantageinthe market.

FeaturinginTheEnterpriseWorld’s thisissueofTheBestIntercontinental ConsultantsCompaniesin2023is IntercontinentalConsultantsand TechnocratsPvt.Ltd,afirmproviding comprehensiveprofessional ConsultancyServicesforallfacetsof infrastructureprojects.

TheCompany

IntercontinentalConsultantsand TechnocratsPvt.Ltd.(ICT)isoneof theworld’sleadingandfully homegrownmulti-disciplinaryand multinationalconsultingfirms,withits headquartersinIndia.

Inceptedintheyear1987,ICThada verymodeststart,withitsfirstofficein NewDelhi.Itwasatimewhen infrastructureconsultancywaspretty nascent.

“We started with a vision to become a leading infrastructure consultancy firm.”

Byovercomingeconomicobstacles, ICTpersistedinpursuingvarious infrastructureprospectsandhas gainedinternationalprominence.

“Wemakeanefforttoofferunique, original,andsustainablesolutionsfor globalinfrastructuredevelopment”, saysMr.K.K

Kapila,

Chairmanof ICT

ICTisanISO9001:2015-certified companywithmorethanthree decadesofexperienceofferinghighqualityconsultingservicesina varietyoffields,includingairports, railways,metrorails,urban infrastructureandsmartcities, buildingandarchitecture,institutional strengtheningandcapacitybuilding, waterresources,publichealth engineering,highways,expressways, bridges,andotherstructures.

ICTpledgestomeetthehighest performancerequirementswhile givingtheclient'sneedstoppriority.

Pre-bidandpost-bidadvisory,planning andfeasibilitystudies,surveysand investigations,GISsurveysand mapping,masterplans,preliminary design,detaileddesign/detailedproject reports,trafficandtransportation studies,roadsafetyaudits,technoeconomicandfinancialanalysis, environmentandsocialimpactstudies, tenderassistanceandcontractaward servicesclaimsmanagement,and transactionadvisory/lenderservicesare justafewoftheadvisoryservicesthe firmoffers.

Withexcellentfeedbackfromclients andinternationalfundingagencieslike theAsianDevelopmentBank,World Bank,AfricanDevelopmentBank,etc., ICThassuccessfullycompleted numerousconsultancyassignments acrosstheglobeunderinternational competitivebiddingspanningover50 countriesinAsia,Africa,thePacific Region,NorthAmerica,theMiddle East,andEurope.Thetotalvalueof theseprojectsexceededUSD84 billion.

Fortheeffectivecompletionofthe projects,ICThasmorethan1000 professionalsonstaffandfully operationalofficesinKenya,Tanzania, Bangladesh,Mongolia,Nepal,and Australia.

Intermsoftheprojectsawardedover thepast10yearsinthetransportation sector,ICThasregularlybeenlistedas oneofthe"TopConsultantsofIndia" bytheAsianDevelopmentBank (ADB)forallthreetypesofADB projects,namelyLoan,Grant,and TechnicalAssistance.

ICTistheonlycompanyinIndiathat hasbeenaFIDICAffiliateMember since2016.Ithasextensiveknowledge oftheFIDICConditionsofContract.

Fortheyears2022–2024,Mr.K.K. Kapila,willserveasa"FIDIC Ambassador."

Mr.K.K.Kapila Chairman

Mr.K.K.KapilaisaCivilEngineer andaFellowoftheInstitutionof EngineersofIndiaaswellasthe FellowofAmericanSocietyofCivil Engineers.Afterastintof13years withtheAirportsAuthorityofIndia,he wentontosetupIntercontinental ConsultantsandTechnocratsPrivate Limited(ICT).Hisleadershipvisionas CMD,entrepreneurialacumenand professionalexcellenceandexperience havehelpedICTtogrowintoaleading globalconsultancyfirminthe infrastructuredomain.

Hehasguidedtheentireteamin effectiveexecutionofFIDIC ConditionsofContractinvarious Projects,advisingonallcontractual, technicalandfinancialaspectsapart fromorganizingrequisitetraining modules.HewasontheBoardof FIDICduring2013to2017. Hehas alsobeenamemberoftheQBS Committeeandcontributedtothe preparationoftheFIDICGuidelines fortheSelectionofConsultants, releasedin2013. Hehasworkedfora newdocumentonEngagementof ConsultantsonQCBSwhichis currentlywiththeBoardandafteritis approved,willbepublished.Healso ledtheTaskForcetopreparea comprehensivedocumentonSelection ofContractors,releasedin2017.He hasbeenappointedasaFIDIC Ambassador. He has been instrumental in getting the recent modifications done in General Financial Rules (GFR) pertaining to the Procurement Process.

HehasservedasPresidentCEAI during2007-2010.Hehasbeen associatedwithCEAIforalmostthree decades.HeisalsotheChairmanof BusinessPolicyCommitteeofCEAI andunderhisChairmanshiphehas takenupvariousissueswiththeGovt.

ofIndia,forthebenefitoftheConsulting Fraternityaswellasforthesocietyat large.

Mr.Kapilahasbeenactivelyinvolved withvariousindustrialandprofessional organizationsandwithhisprofound professionalexpertiseandexperience,has beenengagedinthebettermentofthe Consultancyprofession. Heisarecipient ofanumberofnationalandinternational awards.

PrashantKapila,obtainedaPostGraduationDegreeinCivil& EnvironmentalEngineeringfrom CarnegieMellonUniversity,USAinthe year2000andhasleveragedhisacademic trainingwithhisprofessionalexperience toexpandandpropagatethesteady growthofIntercontinentalConsultants andTechnocratsPvt.Ltd.(ICT)wherehe hasservedinthecapacityofCOOsince 2010.HetookoverastheManaging DirectorofthefirmsinceFebruary,2022.

AstheManagingDirectorofICT,anISO 9001:2015certified,multi-disciplinary firmofinternationalconsultants,working in50countries,Prashanthasgaineda profoundknowledgeinmodernbusiness practiceswhilebeingrootedintheethos ofastrongworkculturethatfocuseson providingthehighestqualityservicesfor theClientwhileemployinginnovative, creativeandtechnologicallysustainable solutions.

Hehasalsobeenattheforefrontofthe YoungProfessionalsForumProgramboth atCEAIandatFIDIC;andhasactively contributedtoitovertheyearsbytraining andadheringtointernationalguidelines forsustainabledevelopmentwithinthe industry.Prashantwashonoredwiththe FIDICYoungProfessionalAwardforthe year2017attheAnnualGalaDinnerat theFIDICInternationalConferencein Jakarta,Indonesia.

Mr.PrashantKapila ManagingDirector

Prashantisanactivesportsenthusiast andhasapassionforrunningandhas runseveralHalfMarathons,including ADHM.

TheProductsandServices

Highways

Roadsarebasictransport infrastructure,essentialforsupporting theindustrialandeconomic developmentofacountry.Roads, whetherhighways,expressways,ortoll roads,provideanindispensablelinkfor thetransportationofpeopleandgoods, notonlybetweenremotetownsand villagestothemarketplacesandcities, butalsoprovideavitalfunctioninthe livesofeveryindividual.ICThasan excellenttrackrecordinallaspectsof roaddevelopmentprojects,including planning,feasibilitystudies,detailed projectpreparation,preliminaryand detaileddesign,construction supervision,projectmanagement, technicaladviceandaudits,operation &maintenanceincludingstudiesand projectpreparationforprivatesector

participation,underBOTorAnnuityor otherfeasiblesystems.

DesignServices

Withamyriadofdesignprojects carriedoutinAsia,Africa,thePacific andtheMiddleEast,ICThasawiderangingexperienceandparticular knowledgeinprovidingspecialized designservicesforalltypesofroad projects.Withstate-of-the-art measuringinstrumentslikeROMDAS, topographicsurveyinstrumentslike TotalStations,GPS,etc.andmodern softwarepackages,likeMXRoad, Civil3D,Slope/W2004,etc.available withtrainedhumanresources,ICT’s highwaydivisioniswellequippedto addressallcomplexdesignscenarios. Thedivisionusesthelatestversionof HDMIVfortheeconomicevaluation ofhighwayprojects.Thedivisionhas expertiseinLandAcquisitionand UtilityRelocationworks.Theplanners andengineersatICTarefullycapable ofaddressingallpossiblescenarios, terrain,soilconditions,extreme temperaturevariations,andother

issues,tomeettheirclient'severy requirement.Specialemphasisislaid onenvironmentalandsocialimpactsin thedesignandprojectpreparationof roads.Theyhaveextensiveexperience intheprovisionofallkindsofdesign services,whichincludethefollowing:

Ÿ ProjectIdentification,Preparation ofMasterPlans

Ÿ ConditionSurveys,Inventorization, TopographicalandHydrological Surveys

Ÿ StrategicOptionsStudies

Ÿ HydraulicandDrainageStudies

Ÿ Geo-technicalInvestigationsand MaterialSurvey&Analysis

Ÿ PavementDesign

Ÿ Social&EnvironmentalStudies

Ÿ Pre-feasibility,Feasibility,and PreliminaryEngineeringStudies

Ÿ DetailedEngineeringDesignand Drawings

BUNDELKHANDEXPRESSWAY,INDIA ATALTUNNEL,INDIA

Ÿ Cost-estimates&Tender Documentation

Ÿ Techno-EconomicStudies

Ÿ DesignandViabilityofToll CollectionSystem

Ÿ Pre-BidServicesandPostBid DesignservicesforConcessionaires

AirportandAviationSystems

AirportMasterPlanning

TheobjectofMasterPlanningofan airportfortheupgradationofanexisting airportoragreenfieldairportistoplan facilitiesconformingtoInternational CivilAviationOrganisationStandards andRecommendedPractices.Activities undertakenformasterplanninginclude:

Ÿ LandUsePlanning

Ÿ DesignofTerminalBuilding,Cargo ComplexandAncillaryBuildings

Ÿ DesignofAirsidefacilitiesi.e., Runway,TaxiwayandApron,etc.

Ÿ DesignofLandSideFacilities

Ÿ ProvisionofCommercialActivities

Ÿ ProvisionofAirlineMaintenance Hangars

Ÿ ProvisionofAirlineMROFacility, etc.

Ÿ ProvisionofATCTower&Technical Block

Ÿ ProvisionofRadioNavigationalAids BridgesandStructures

ICTexcelsindesigning,construction supervisionandindependentengineering ofvariousinnovativeroadbridges, ROBs,flyovers,interchangesand underpasses.Theexpertiseincludes designingofvariousformsof superstructuresusingreinforcedconcrete andprestressedconcreteforsolidslab,

girderandslab,boxgirder,(simply supportedaswellascontinuousover straight,skewandcurvedalignment) steelcompositetypeandsteeltrusstype superstructure.ICTalsohasexpertisein designingspecialtypesofbridgeshaving longspansusingextradosed,balanced cantilevertypearrangementwith incrementallaunchingsystemand segmentalboxgirder.Thebridges designedareacrossmajorrivers,creeks, lakes,reservoirsandgorges,for DedicatedFreightcorridor,etc.Withthe introductionofwideexpresswaysand elevatedhighwaysonalargerscalein recentdays,ICThascomeupwith innovativetechniqueswhichenablefast constructionandsavetimeandmoney.

Power

ICThasextensiveexperiencein providingservicesforfeasibilitystudies, detailedengineeringdesign,technical andcommercialduediligenceoftender documents,bidprocessmanagement, projectmanagement,etc.with commitmenttodeliverserviceswith highestperformancestandards.The rangeofservicesinclude:

Ÿ Assessmentofdemand,demand forecastanditsphasing

Ÿ DesigningTransmissionand DistributionSystems

Ÿ EnergyManagementSystems, EnergyAuditingandAccounting

Ÿ Contractdocumentationincluding equipmentspecificationsandbillof quantities

Ÿ ConstructionSupervisionof ElectricalSub-stationsandPower DistributionSystems

Ÿ FinancialandEconomicAnalysis

Ÿ ReformsandRestructuring

Ÿ InstitutionalStrengthening,Capacity Building,BusinessRe-engineering

Ÿ RuralElectrification

Ÿ TechnicalandCommercial LossReduction

Ÿ Training

Thebelow-mentionedprojects showthefullrangeofICT’s excellentservices

India:Atal(Rohtang)Tunnel

Length-9.02kmWorld'slongest SingleTubeBi-directionalTunnel atanaltitudeof3000maboveMSL

Scope:ConstructionSupervision

India:YamunaExpressway(6/8 Lane,166.537km)

Scope:DetailedDesign&Project Management

India:BundelkhandExpressway (4/6Lane,296.06km)

Scope:Authority'sEngineerfor ConstructionSupervision

Bangladesh:PairaBridge(4Lane, 1.47km-Extradosed),KFAED funded

Scope:DetailedDesign,Bid Management&Construction Supervision

India:Janpath&MandiHouse MetroStations(Cc01)

Scope:DetailedDesign

Nepal:TerminalBuilding(T2)of GBAUPatBhairahawa

Scope:DetailedDesign& ConstructionSupervision

OvercomingtheChallenges

Consideringthenascenceof infrastructureconsultancyinIndia, ICT’smainchallengeswerein termsoftechnicalknowledgeand technicalknow-how.Primarily

cateringtoaglobalmarket,with globalstandards,oneofthe biggestchallengeswasitbeing acceptedasanIndiancompany, consideringthequalityofwork andthefinaloutput,meeting timelines,andeverythingin between.

Businessprospectsforconsulting firmsinIndiaarebeingharmedby marketstagnation,notablyinthe infrastructuresector The companiesareincreasingly focusingtheirattentiononnations inAfrica,theMiddleEast,and WestAsia,whereextensive politicalreformsandsignificant infrastructureprojectsoffera plethoraofoptions.

Thebiggestchallengewasbreaking throughtheseandestablishinga companywithstandardsandquality equivalenttothose.

WhattheFutureHolds?

“Being the only Indian company that provides services in this particular sector, we look forward to expanding on a global level.”

Anykindofinfrastructureshould standthetestoftime.Considering theshiftsinclimate,themodern infrastructureshouldbeamixof longevityandsustainability.ICTis lookingforwardtoasustainable future,withitsdesignsandservices overall.

Especiallywhenyouforayintothe internationalmarkets,thestandards theyneedareexceptionaland structuresthathavealongerlife-cycle.

“Going forward, we will be focusing more on quality than quantity.”

BHAIRAHAWAAIRPORT,NEPAL YAMUNAEXPRESSWAY

“Going forward, we will be focusing more on quality than quantity.”

Mumbai,theheartofMaharashtra,the economicalcapitalofIndia,andacity thatmakesyourheartsskipabeat,that makesyoudreamofthingsyounever dreamtof,thatmakesyouheadfast intotheworldandtakeonitwith utmostpassionandresilience!Of course,howcanacitymakeyoufeel allthosethings?ButMumbaican! Withthetoweringbuildings,fast railwaysandunnervinginfrastructure thatmovesyouateverystep,Mumbai isonecitywhereyoudon'tjustlive, butyouexperienceliving.Thecityhas earneditsnameforvariousreasonsin theworld,andprobablyoneofthe mostinterestingoneofthemallisthat Mumbaihasthegreatestnumberof millionairesandbillionairesamongall theothercitiesinIndia.Mumbaiis alsoahometothreeoftheUNESCO WorldHeritagesights,theElephanta Caves,ChhatrapatiShivajiMaharaj TerminusandanensembleofVictorian andArtDecoBuildingsthroughoutthe city.Designedinthe19thand20th centuries,thesebuildingsstillstand strongtodaywiththeirbeautiful architecturalstyles.

Mumbaicomprisesofsevenislands thatwereoncehometoseveral communitiesofMarathispeakingKoli people.Forcenturies,thesegroupof islandshavebeenunderthesuccessive rulershipofthevariousleadersthat ruledoverIndiaandMumbai.Itwas firstruledbytheindigenousrulers, afterwhichitcameunderthe possessionofthePortugueseEmpire, beforefinallylandinginthehandsof theEastIndiaCompanyin1661.

Duringthemid-18thcentury,thecity wasreshaped,underwhichtheretook placetheconstructionofmajorroads, railwaysandmanymore.Thisproject cametoanendintheyear1845after whichMumbai,orBombaywas successfullytransformedintoaseaport ontheArabianSea.Laterinthe19th century,Bombaywascharacterisedby developmentsinallofitssectors, especiallytheeducationaland economicdevelopments.Mumbaicity isconsideredasthefinancial, commercialandtheentertainment capitalofIndia.Ithasalso,been rankedamongthetop10centersof commerceintermsoftheglobal financialflow,withthegenerationof 6.16%ofIndia'sGDPandcontributing toabout25%oftheindustrialoutput, 70%ofthemaritimetradeinIndiaand 70%ofcapitaltransactionstothe country'seconomy Thecityisalso knowntohousetheheadquartersof variousimportantfinancialinstitutions andcorporateandmultinational institutions.Apartfromthese,Mumbai isalsoahometoIndia'spremier scientificandnuclearinstitutes.

Nowknownasoneofthemostmodern citiesinMaharashtra,Mumbaiisvery wellknownfortheculturalinfluences ithasontheworld.Thecityhousesa numberofmonumentsandcultural hubsthatmakeittheperfect amalgamationofthemodernandthe old.

GeographicalImportanceof Mumbai

Mumbaiislocatedonataperedcape onthesouthwestofSalsetteIsland, whichisbetweentheArabianSeato thewestThaneGulftotheeastand VasaiGulftothenorth.Mostofthe islandsareoccupiedbytheMumbai residentialdistrict. Mumbai incorporatesoftworecognizable terrain:MumbaiCitydistrictand MumbaiSuburbandistrict,whichform twoseparateyielddistrictsof Maharashtra. Island City orSouth Mumbaiiscommonlyreferredtoasthe citydistrict.ThetotalareaofMumbai is603.4km.Ofthis,theislandcity incorporatesaround67.79km,while thesuburbandistrictspans370kmper sq.,togethercountingfor437.71km persq.underthegovernanceof MunicipalCorporationofGreater Mumbai(MCGM).Restoftheareas belongtodifferentDefence establishments,theMumbaiPortTrust, theAtomicEnergyCommissionand theBorivaliNationalPark,whichare outoftheauthorityoftheMCGM.The Thane,PalgharandRaigaddistrictsin additiontoGreaterMumbai,comes undertheprovinceofMumbai Metropolitanregionandcoversanarea of4,355km.Mumbaiislocatedatthe mouthoftheUlhasRiveronthe westerncoastofIndia,inthecoastal regionknownastheKonkan.Itis situatedonSalsetteIsland(Shashti Island),whichitpartlyshareswiththe Thanedistrict.Mumbaiisenclosedby theArabianSeatowardsthewest. Manypartsofthecityisjustabovesea level,withaltituderangingfrom10m to15m.Thecityhasanaverage altitudeof14m.

ExcludingtheBhatsaDam,Mumbai ownssixmajorlakesthatprovides watertothecity:Vihar,Lower Vaitarna,UpperVaitarna,Tulsi,Tansa andPowai.ThesupplyfromPowai

lake,iswithinthecitylimits,isused onlyforagriculturalandindustrial purposes.Thecoastlineofthecityis indentedwithnumerousgulfsand bays,stretchingfromtheThanecreek ontheeasterntoMadhMarveonthe westernfront.Theeasterncoastof SalsetteIslandiscoveredwithlarge mangroveswamps,richinbiodiversity, whilethewesterncoastismostlysandy androcky

Mumbaihasequatorialweather, particularlyatropicalwetanddry climateundertheKöppenclimate classification.ItvariesbetweenasunbakedperiodextendingfromOctober toMayandawetperiodpeakingin June.Thecoolerseasonfrom DecembertoFebruaryisfollowedby thehotterseasonfromMarchtoMay

TheperiodfromJunetoabouttheend ofSeptemberconstitutesthesouth westmonsoonseason,andOctoberand

Novemberformthepost-monsoon season.

HistoryofBombay

Mumba or Maha-Amba thenameofthe patrongoddessofMumbaifromwhere nameofMumbaiisderived.Mumba DevieternalgoddessofMumbaialso knownasGramDevi(goddessof specificregion).Thegoddessis worshipedbyKolitribemainlyhaving Marathiastheirmothertongue.The KolipeopleoriginatedinKathiawar andCentralGujarat,andaccordingto somesourcestheybroughttheir goddessMumbawiththemfrom Kathiawar,wheresheisstill worshipped.However,othersources disagreethatMumbai'snamewas derivedfromthegoddessMumba.

th

Before20 centuryMumbaiwas th knownasBombay Till20 century MumbaiwasundertheBritish

surveillance.Afterindependence Mumbaigotitsownidentitywas replacedbythenameBombayto Mumbai.AresidentofMumbaiis called Mumbaikar inMarathi,inwhich thesuffix -kar meansa resident of.The termhadbeeninuseforquitesome timebutitgainedpopularityafterthe officialnamechangetoMumbai.Older termssuchas Bombayite arealsoin use.

Glacialepochresiduesfoundalongthe coastalareasaroundKandivaliin northernMumbaisuggestthatthe islandswereinhabitedsincetheSouth AsianStoneAge.Perhapsatthe beginningoftheCommonEra,or possiblyearlier,theycametobe occupiedbytheKolifishing community

Betweenthe2ndcenturyBCEand9th centuryCE,theislandscameunderthe controlofmanysuccessiveaboriginal

dynastieslikeSatavahanas,Western Satraps,Abhira,Vakataka,Kalachuris, KonkanMauryas,Chalukyasand Rashtrakutas,etc.Someoftheoldest evidencesfoundinthecitybuiltduring thisperiodaretheJogeshwariCaves builtbetween520and525,Elephanta Cavesbuiltbetweenthesixthto seventhcentury,WalkeshwarTemple built10thcentury,andBangangaTank.

InspiritwiththeRoyalCharterof27 March1668,Englandrentedthese islandstotheEnglishEastIndia Companyin1668.Laterin1687The EastIndiaCompanyshiftedits headquarterstoBombayfromSurat. Themetropolisgraduallybecamethe headquartersoftheBombay Presidency AfterIndia'sindependence in1947,theprotectorateofthe BombayPresidencymaintainedby IndiawasrenovatedintoBombay State.TheareaofBombayState enlarged,aftervariousformerprincely statesthatboundedwiththeIndian unionwereincorporatedintothestate. Eventually,thecitybecamethecapital ofBombayState.InApril1950, MunicipallimitsofBombaywere expandedbymergingtheBombay SuburbanDistrictandBombayCityto formtheGreaterBombayMunicipal Corporation.

ACulturalHeritage

TheculturalheritageofMumbai representsthevariousculturesand generationsthatliveinthecity,and howethnicallydiversethecityis. Mumbaihousesseverallibraries, literaryinstitutionsandmuseumsthat arethehotspottoknowaboutthe gloriousdaysofMumbai.

TheChhatrapatiShivajiMaharajVastu Sanghralaya

TheChhatrapatiShivajiMaharajVastu Sanghralayaisamuseumthatis housedinabuildingwhichisaBritish

versionofthearchitecturalstylesof HinduandMuslim.TheMuseumwas formerlycalledasthePrinceofWales MuseumofWesternIndia.Itcontains threemainsections-thatofart, archaeologyandnaturalhistory

Themuseumwasfoundedinthe20th century,anddocumentsthehistoryof Indiafrompre-historictomodern times.Ithousesasmuchas50,00exhibitsfromtheancientIndianhistory aswellassomeoftheobjectsfrom foreignlands.FromtheIndusValley Civilizationartefactstootherrelicsof IndiandynastieslikethatofMaurya, Gupta,ChalukyasandtheRashtrakuta.

TheGatewayofIndia

TheimageofMumbai,thecelebrityof Mumbai,theGatewayofIndiaisone ofthemostlovedandthegreatest monumentsinMumbai.ThisGateway wasbuilttocommemoratethearrival ofGeorgeV,theEmperorofIndia. Oftenknownasthejewelinthecrown, theGatewayofIndiapayshomageto thelegacyofBritishcolonialrulein India.Themonumentissospecialto theMumbaikarsbecauseitisthefirst thingatravellerseeswhenhe/she entersMumbaibysearoute.Onecan't helpbutgaspoverthesheerbeautyand strengththeGatewayofIndia!

AsiaticLibrary

TheAsiaticSocietyofMumbaiisa learnedsocietyofMumbaiinthefield ofAsianStudies.Itsoriginscanbe tracedtotheLiterarySocietyof Bombay,whichwasfirstmetin Mumbaion26thNovember1804and wasfoundedbySirJamesMackintosh. Formedwiththeintentionof promotingusefulknowledge,the societythenbecameaffiliatedwiththe RoyalAsiaticSocietyofGreatBritain andIrelandandcametobeknownas BombayBranchoftheRoyalAsiatic Society.

KalaGhoda

Ifyouareanartlover,thenthereisno waythatyouhaven'theardofKala Ghoda.TheKalaGhodaisacrescentshapedartdistrictinMumbai.The city'svariousheritagebuildingslike theartgalleries,andeducational institutesliketheJehangirArtgallery, theNationalGalleryofModernArt, TheArtsTrust-Instituteof ContemporaryIndianArtandmany suchmore.EachyearinFebruary,the cityhoststhefamousKalaGhodaArts Festival.Thisannualfestivalrunsfor9 daysandincludesvariousart performancesfromvisualarts,music, drama,cinema,literatureandmany more.TheKalaGhodaArtsFestival everyyearencouragesnewtalentinthe entertainmentandartsindustry.

ChhatrapatiShivajiTerminus

TheChhatrapatiShivajiTerminuswas firstplannedtobetheofficeofGreat IndianPeninsulaRailwaysandnow servesastheCentralRailways Headquarters.ChhatrapatiShivaji Terminus,orCSTorformerlyknown astheVictoriaTerminusisoneofthe busiestspotsintheentirecity.Itisalso namedastheUNESCOWorld Heritagesiteforitsfinestandoldest Victorian-Italianate-Gothicstyle architecturalstyle.CSTisahistoric railwaystation,withmarble ornamentalironwork,multi-coloured stonesandtiles.Thebuildingstands eversoelegantlyinMumbaiwith wingsandacolossaldomewiththe structureofawomancalledasthe StatueofProgresswithaflamedtorch inherrighthandandawheelinherleft hand,signifyingprogress.

RajabaiClockTower

TheRajabaiClockTowerislocatedin SouthMumbaiandresidesinthefort campusofUniversityofMumbai. DesignedbySirGeorgeGilbertScott

inthe1860sandwasfundedby PremchandRoychand,abusinessman andastockbroker.Roychand'smother wasblindandhewantedhertohaveher mealsontime,whichwasthemain reasonwhyhebuiltthistower The clocktowerhasabelltokeeptrackof time.ItwasnamedRajabaiafter Roychand'smother.Thetoweris visuallysimilartoLondon'sBigBen. WithGothicandVenetianarchitectural styles,theRajabaiClocktowerisan85meter-tallbuildingandhasbeen standingtallinMumbaifordecades.

TheTajMahalPalaceHotel

TheTajMahalPalaceHotelisaluxury hotellocatedintheColabaareaof Mumbai.TheTajMahalisoften regardedasoneofthebestluxuryhotels oftheEast,itisalsooneofcity'smost iconiclandmarks.Evenafter113years ofthehotel'sexistence,thehotelstill standsstrongandhasbeenabletoretain itsprestigeandprominence.Thehotel hasalongandglamoroushistoryof havingservedtosomeofthemost notableguestsincludingpresidents,film stars,musiclegendsandmanymore.

MarineDrive

MarineDriveisa3kilometre-long boulevardalongtheNetajiSubhash ChandraBoseRoadinMumbai,India. Theroadandwalkwaywereconstructed byPallonjiMistry.Itisa'C'-shapedsixlaneconcreteroadalongthecoastofa naturalbay.ThenorthernendofMarine DriveisGirgaonChowpattyandthe adjoiningroadalonglinksNariman PointatsoutherntiptoBabulnathand MalabarHillatnortherntip.Marine Driveislocatedonretrievedlandfacing west-south-west.MarineDriveisalso knownasthe Queen's Necklace because,whenviewedatnightfroma highaltitudepointanywherealongthe drive,thestreetlightsresembleastring ofpearlsinanecklace.

GoregaonFilmCity

FilmCityorDadasahebPhalkeChitra Nagariisannon-segregated film studiocomplexlocatednearSanjay GandhiNationalParkinGoregaon East,MumbaiinIndia.Ithasvarious recordingrooms,gardens,lakes, theatresandgroundsthatserveasthe venueofmanyBollywoodandMarathi films.Itwascreatedin1977bythe stategovernmenttoallowfacilitiesand concessionstothefilmindustry.The planforFilmCitywasputtogetherand accomplishedunderthesupervisionof V.Shantaram.Itwasrenamed DadasahebPhalkeChitraNagariin 2001inmemoryofIndia'sfirst producer-director-screenwriter DadasahebPhalke,whoisconsidered asfatheroftheIndianfilmindustry.It hasbeentheshootinglocationfor almostallBollywoodfilms.Ithas manytypesoflocationavailablefor shootingincludingpermanentsetsofa temple,prison,court,lake,mountains, fountains,villages,picnicspots, gardensandaman-madewaterfall.

FilmCityspansmorethan520acresin thesuburbsofMumbaiandhas approximately42outdoorshooting locationsand16studios.

World-famousCuisinesofMumbai

MumbaibeinglovedbymanyIndians andforeignerstoo.also,havevariety ofdishestooffer.Streetfoodof Mumbaiislovedbyeverysingle personlivingorroamingonthestreets ofMumbai.Thefoodsoldbyhawkers fromportablemarketstallsinMumbai combinesasdeliciousdishesinpocket friendlyprice.Itisoneofthe characteristicsofthecity.Thecityis knownforitsdistinctivestreetfoods. Althoughstreetfoodiscommonall overIndia,streetfoodinMumbaiis notedbecausepeoplefromall economicclasseseatontheroadside almostroundtheclockanditis

sometimesfeltthatthetasteofstreet foodisbetterthanrestaurantsinthe city

Mumbaibeingthecapitalof Maharashtraoneoftheimportant statesofIndia.Isdominatedby Maharashtrianfood.Vadapavisnoted asthemostpopularstreetfoodin Mumbai.Othernotedstreetfoodsin Mumbaiincludespanipuri,bhelpuri, sevpuri,dahipuri,sandwiches,ragdapattice,pavbhaji,Chinesebhel,idlis anddosas,allofwhicharevegetarian. Intermsofnon-vegetarianofferings, omelette-pav,kebabsandfishare foundonMumbaistreets.Theamount ofvarietyofstreetfoodisattributedto thecosmopolitancultureofthecity

EconomyofEconomicalCapitalof India

BeingfinancialcapitalofIndia. Mumbaicontributedimmenselyinthe economicgrowthofIndiasincemany decades.MumbaiisIndia'ssecond largestcitybypopulationandis generating6.16%ofthetotalGDP.It worksasaneconomichubofIndia, contributing10%offactory employment,25%ofindustrialoutput, 33%ofincometaxcollections,60%of customsdutycollections,20%of centralexcisetaxcollections,40%of India'sforeigntradeand₹4,000crore (US$500million)incorporatetaxes. Since1991Mumbaibeengrowing rapidlywithgrowthofIndia.The financeboominthemid-ninetiesand theIT,export,servicesandoutsourcing boominthe2000swouldalwaysbein therecordsofIndia'sgrowth.Although Mumbaihadremarkablyfiguredasthe hubofeconomicactivityofIndiain the1990s,theMumbaiMetropolitan Regionispresentlywitnessinga reductioninitscontributiontoIndia's GDP.

Recentestimatesoftheeconomyofthe MumbaiMetropolitanRegionis

evaluatedtobe$606.625billion rankingiteitherthemostorsecondmostproductivemetroareaofIndia. ThemetropolisisleadingcityofIndia intermsofIndustrializationand employment.

AlluringfactorofSports& EducationinMumbai

Sports

Cricketismoreadmiredthananyother sportinthemetropolis.Mumbaiis nativetotheBoardofControlfor CricketinIndia(BCCI)andIndian PremierLeague(IPL). Thecitybased MumbaiIndianscompeteintheIndian PremierLeague.Mumbaihastwo internationalcricketgrounds,the WankhedeStadiumandtheBrabourne Stadium.Thefirstcrickettestmatchin IndiawasplayedinMumbaiatthe BombayGymkhana.

Footballisanothermostadmiredsport inthecity,withtheFIFAWorldCup andtheEnglishPremierLeaguebeing accompaniedwidely.IntheIndian SuperLeague,thecityisconstitutedby MumbaiCityFC.Whilethecitybased KenkreFCcompetesintheI-League. WhentheEliteFootballLeagueof IndiawasintroducedinAugust2011, Mumbaiwasremarkablynotedasone ofeightcitiestobeawardedateamfor theinauguralseason.

Education

Theprimaryeducationsystemofthe MCGMistheenormousurbanprimary educationsysteminAsia.TheMCGM administers1,188primaryschools transmittingprimaryeducationto 485,531studentsineightIndian languageslikeMarathi,Hindi, Gujarati,Urdu,English,Tamil,Telugu, andKannada.TheMCGMalsoimparts secondaryeducationto55,576students throughits49secondaryschools.

Underthe10+2+3/4plan,students

completetenyearsof schoolingandthenenrol fortwoyearsinjunior college,wheretheyselect oneofthreestreams:arts, commerce,orscience. Mostcollegesinthecity areaffiliatedwiththe UniversityofMumbai, oneofthelargest universitiesintheworld intermsofthenumberof graduates.

TheUniversityof Mumbaiisoneofthe leadinguniversitiesin India.Accordingtothe surveyofAmerica's NewsBroadcastingfirm BusinessInsiderin2012, Mumbaiwasranked41 intheTop50Engineering Schoolsofalloverthe world.andwastheonly universityinthelistfrom thefiveemergingBRICS nationsvizBrazil, Russia,India,Chinaand SouthAfrica.Even, accordingtothesurvey ofIndiaTodayin2013, UniversityofMumbai th ranked5 inthelistof bestuniversitiesinIndia.

Establishing a New Era of Business Consultancy

Foranyorganization,staying currentwithemerging industrytrendsisnotaneasy task.Asaresult,thereisademand fortheservicesofprofessionals knownasbusinessconsultants,who haveextensiveknowledgeand experienceintheirrespectivesectors andcanprovidebusinessestheboost theyneedtomoveforwardand succeed.

Apersonwithextensiveacademic andprofessionalexperiencewho offerstheirservicestohelpbusiness ownersintheirendeavorsisknown asabusinessconsultant.These expertsevaluateorganizational objectiveswhileidentifyingsolutions todifficultiesinthecommercial world.

FeaturingforTheEnterpriseWorld's thisissueofThebestBusiness

ConsultantstoWatchin2023is SynergezeConsultantsPvt.Ltd.,a businessconsultancybringingabout revolutionarybusinesstransformations. InthisinterviewwithMahendraS. Gupte,Sr.VicePresidentofSynergeze ConsultantsPvtLtd,weshallknow moreaboutthecompany'sgrowthand journeythroughthehurdlesand challenges.

TheCompanyTellusaboutthecompany.

SynergezeConsultantsPvt.Ltdisan ITC-certifiedlogisticsandsupplychain consultancydeliveringpragmaticand innovativesolutionsinimportsand exports(freightforwarding&customs clearance),multi-modallogistics, warehousemanagementandpackaging (materialandsupport).Itsservicescover theentiregamutofend-to-endsupply chain.

Thebrandhasateamofexperienced professionalsspecializinginevery aspect-strategy,improvement, outsourcing&recruitment,focusingon practicaloutcomesthataddvalue, buildrevenues,andcost-cutting.Injust fourandhalfyears,Synergeze Consultantshasgarneredsuccessfor itsexecution-basedconsulting,where itservesclientswithasingle-window approachthatstreamlinesalltheir SupplyChainproblems.Synergeze Consultantsalsoprovidesadvisory rolestoyoungentrepreneurs,showing thewaytooptimizeresources,increase efficiencyandoperateseamlessly

Whatweretheinitialchallengesyou faced?

Tospeakaboutthechallenges,the biggestchallengeforSynergeze Consultantswastocreateawareness amongtheindustrytoconsiderthe

MAHENDRA S.GUPTE SR. VICE PRESIDENT - OPERATIONS CONSULTING

SupplyChainasanenablerinthe overallgrowthofthe organization.Andatthesame timeinvestinginpeople empowersthemtoperform beyondexpectationbecause peoplearetherealenablersfor anyprocessorstrategytodeliver whatispromised.Creatingand enhancingthatawarenessand makingthatrealization worthwhilehasremainedand remainstobeamajorchallenge.

Whichwasthatpointthattriggered thegrowthofthecompany?

AsperwhatIhaveobserved,itwas COVID-19,whichwasaturningpointfor us.Yes,weallwereaffected,thebusiness andthereweresuddenlynoclientsorno responses.Withbordersclosingand importsbeingaffected,theentireSupply Chainwasinchaos.However,abig positiveofCOVID-19wasthatall companiesrealizedtheimportanceof theirSupplyChainsandwithan extremelydynamicmarketscenario,the

companiesstartedsearchingfor'Real PlayersinSCM',knowingthenittygrittyofthisbusiness.Thisiswherewe steppedupourvisibilityandstarted usingsocialmediatoinform companiesandMSMEsthatwewere availabletotakeuptheirissuesand providethemwithfeasibleandlongtermsolutions.WeallasaTeam remainedconsistentandavailableto everyinquirythatwereceived,evenif itwassomebodyjustwanting informationonSCM.Thejointefforts oftheTeaminmeetingcustomers,over thePhone,withVCs,andtalkingto thembroughtbackmoreinquiries.

Whatisthereasonbehindyour company'slong-standingsuccess?

ManyactionshavesetSynergeze Consultantsontheroadtosuccess,the firstofthemisofferingaCOMBOof ProcessRe-Engineeringand Behaviouraltransformation.This consultingcumtrainingmodelis indigenouslydevelopedtoensurethat theprocessandpeopleinan organizationarealignedtogetherto deliverbestoftheresultsinaccordance withtheorganizationalgoals.

SecondisofferingExecutionbased consulting.Thecompanymanages entireEXIMoperationsforitsclients andbridgesthegapbetweenthemand thelogisticsserviceproviders,taking careofbothpartiesintermsof ensuringcompliancefromthe manufacturersandassuredservice levels&customerfocusfromthe serviceproviders.Wealsoundertake CostandOperationsassessmentsofour clientsinthedomainofLogisticsand end-to-endSupplyChain,identifying theopportunitiesforimprovementsin costandprocessefficiency,and workingcloselywithourclientsona roadmaptobridgethegapbetweenthe bestindustrybenchmarksandthe currentmodusoperandi.

GUNJAN CHOUDHARYFOUNDER DIRECTOR

TheProducts/ServicesHowdoyoudecidetotakethe companyastepfurtherintermsof yourproducts/services?

Historically,logisticshasbeena fragmented,shiftingindustryheavily dependentuponmaterialsdemandand drivenbyGDPgrowth.Buttoday,the eraofcompetitionisfargone;thenew world,inourview,isallabout collaborationandabundance.“The futureisallaboutaddingrelevanceto supplychainservicesandadapting quicklytotheever-changing demands.”Toachievethis,“We ensurethatallofourservicescomply withthehighestqualitystandards.” Theplanistokeepworkingwith companiesacrosstheentireSupply Chaintonavigatetougherchallenges andtoanticipate&developpragmatic, winningstrategiesfortomorrow's opportunities.Innovativeideasforour companycomefromourinteraction withpeopleacrosstheglobeand recentlywehaveconceptualizedthe COMBOofProcessRe-Engineering

andbehavioraltransformationitisa uniqueofferingforindustrieswherein processre-engineeringand deploymentarecomplementedwith individualassessmentsandguidance ateveryhierarchyoftheorganization.

LeadershipWhatarethekeyachievementsof yourentrepreneurialjourney?

Wheremostentrepreneurialvoyages passthroughchallenginglanes,my early-agehabitofself-retrospection andevaluatingmyself,hasstoodme ingoodstead.Duringthepandemic,I havecompleted20+onlinelearning courseswhichhavehelpedme personallyaswellashelpedusavoid manybusinesspitfallsandprogress towardSuccess.Mybiggesttakeaway hasbeenthatoneneedstobeselfsufficientinhisownfieldandhence eventodayifImeetsomeonewhois associatedwithamanufacturingor processingplantItryandfixavisitto learnandunderstandthetechnology, theprocesses,andthepeopleworking

attheplace.Anotheraspectextremely importantintheentrepreneurial journeyisbuildingsocialcapital, whichistheneedofthehour, especiallyafterCOVID-19,whichhas increasedtheimportanceofsocial media.

Howdoyoulookafteryour employees?Whatmakesyourteam unique?

Ourworkethosrevolvesaround AccountabilitywithResponsibility guidedbyContinuouslearningand Improvement,toequipourselvesand enabledeliveringbeyondexpectations. Themostimportanttraitwelookforin ourassociatesandstakeholdersistheir ability,zealtolearn,risk-takingability, andacceptanceoffailuresand bouncingbackfromthem.Wefirmly believethattheCostofdoingnothing isfarmorethanthecostofdoing somethingwrong.

Themantraofmotivationcanbe summarizedinoneline“Youcan'tbe doingthesamethingagainandagain andexpectdifferentresults”Soagainst obstaclesandriskseveryonehastobe agileinone'sapproachtoactionand reaction.Teamenthusiasmcomesfrom celebratingfailures,learningfrom them,andtakingnecessarystepsnever torepeatthesamemistakes/errors. WhilewetakecreditasaTeamfor Success,wealsoownuptoourfailures asaTeamandhavejointmeetingsto learnfromthefailures.Thisgives everybodyanassuranceof togethernesscomewhatmayandalsoa zealtomoveforwardandtryeven betternexttime.

MS. VINDA BAL - DIRECTOR

EVERYONE ON PLANET TO ACHIEVE MORE

Formorethanadecade,

Microsofthasbeenthemarket leaderinoperatingsystems.It wasestablishedbyBillGatesandPaul AlleninAlbuquerque,NewMexico,in 1975,46yearsago,andiscurrently flourishingallovertheworld.Inthe 2020Fortune500listofthemost significantUScompanies,Microsoft cameinatnumber21.Itisvaluedas thethird-highestglobalbrand.The businessisadigitaloperatingsystems leader

OnApril4,1975,BillGatesandPaul AllenestablishedMicrosoftinorderto createandmarketBASICinterpreters fortheAltair8800.Inthemiddleofthe 1980s,MS-DOSandthenWindows propelledittothetopofthemarketfor personalcomputeroperatingsystems. Threepeoplebecamebillionaires thankstoMicrosoft's1986initialpublic offering(IPO)andsubsequentincrease inshareprice,whileanestimated

12,000Microsoftemployeesbecame millionaires.Sincethe1990s,ithas movedfromtheoperatingsystem industryandacquiredanumberof businesses.Theirgreatestacquisition wasLinkedInfor$26.2billionin December2016,whichwasfollowed bySkypeTechnologiesfor$8.5billion inMay2011.

In2018,Microsoftrecaptureditstitleas themostvaluablepubliclytraded businessintheworldafterbeing dethronedbyApplein2010.After AppleandAmazon,Microsoftbecame thethirdAmericanpublicfirmtohavea marketcapof$1trillionormorewhen itdidsoinApril2019.Microsoftwill havethefourth-highestworldwide brandvaluationasof2022.

JourneyofMicrosoft-

Microsoftisadailyandregularword usedineverycorporatesector The

globalproductisownedbyMicrosoft CorporationbasedinAmericaisa multinationaltechnologycorporation. Theassociatedservicesheadquarters aresituatedatMicrosoftRedmond campusinRedmond,Washington, UnitedStates.Thebestproductsof MicrosoftaretheWindowsseriesof operatingsystems,themicrosoft officesuiteandinternetexplorer,etc. TheXboxvideogamingconsolesand theMicrosoftSurfacerangeof touchscreenpersonalPCsareitstwo mainhardwareofferings.Microsoft wastheworld'slargestsoftware companybyrevenueasof2019;it wasplacedNo.21intheFortune500 rankingsofthelargestAmerican firmsbytotalrevenuein2020.Along withAlphabet,Amazon,Apple,and Meta,itisoneoftheBigFive Americantechnologicalfirms.The journeyofMicrosoftkickstartedwith abasicsetup.

The current global venture was founded by Bill Gates and Paul Allen on 4th April 1975 with the main motive to produce and sell BASIC interpreters for the Altair 8800.

As a result of an arrangement the company made with ASCII Magazine in Japan in August 1977, ASCII Microsoft opened its rst overseas ofce.

In the middle of the 1980s, MS-DOS and then Windows propelled it to the top of the market for personal computer operating systems.

Since the 1990s, it has moved from the operating system industry and acquired a number of businesses.

Microsoft started to reevaluate its products and broaden its product line into computer networking and the World Wide Web after Bill Gates' internal "Internet Tidal Wave letter" on May 26, 1995.

Microsoft released Windows XP on October 25, 2001, combining the NT codebase with the mainstream OS line. Later that year, the company introduced the Xbox, breaking into the Sony and Nintendodominated market for video game consoles.

Microsoft, which was becoming more active in the hardware market after the launching of Xbox, introduced the Zune line of digital media players in 2006 as the replacement to its earlier software platform Portable Media Center.

The Windows Vista released in 2007 featured the security and redesigned user interface dubbed Aero, following with the release of MS Ofce 2007 with the feature of Ribbon user interface.

Throughout the 2011-12 Microsoft restructured its identity with focusing on logo, products, services, etc.

Microsoft released a x for Windows 10 in January 2018 to address CPU issues brought on by Intel's Meltdown security aw. The patch caused problems with the virtual machines running on Microsoft Azure that use Intel's CPU architecture.

On June 24, 2021, Microsoft announced Windows 11.

ThegrowthofMicrosoftandits productsandservicesiswitnessed bythewholeworld.Inaninterview withMr.BillGatesmentionedthe growthofMicrosoftcreditingitto theirteam.

ThesurveyofMicrosoft's StatisticalStudies-

Microsoftbeingaglobalventure todayhasnoneedofany recognitionstrategyormarketing strategy Thecorporationbeingan InformationandTechnologybased corporationworksmostlyonits productsandservicesrelatedto databasesandsoftwares.The4Ps fromthemarketingmixworkson pointformicrosoft.The4Ps includesProduct,Price,Place, Promotion.

ProductMix

Aproductissomethingthatsatisfiesthe needsanddesiresoftheconsumer, whereasaproductmixisthevarietyof thatproduct.Microsoftisaretailerof bothhardwareandsoftware.Computers, laptops,tablets,Xbox,andphonesare amongtheirhardwaregoods.Microsoft OfficeandWindowsOSareamongtheir softwareproducts.Microsofthasabroad rangeofproducts.Itisprimarily renownedforits

Ÿ Devices

Ÿ Softwares

Ÿ Apps

Ÿ Games

Ÿ Entertainment

PriceMix

Pricemixisthemethodusedto determineaproduct'spriceasopposedto price,whichreferstothemonetaryvalue ofaproduct.Microsoftfrequently employstheBuyOnlyWhatYouUse, Freemium,andMarket-orientedpricing strategies.

Ÿ FreemiumPricing

Ÿ Productline

Ÿ PenetrationPricing

Ÿ PriceSkimming

PlaceMix

UnderPriceMix,Microsoftprovides thefollowingservicestoitsclients:

Ÿ Customerscaneasilyselect productsandservicesfrom Microsoft'sofficialwebsitebased ontheirneeds.

Ÿ Microsoftoffersretaillocationsall overtheworldwherecustomers mayusetheguidanceoftechnical advisorstomakesmarterdecisions.

Ÿ Additionally,Microsofthas approveddealersanddistributors. Microsoft'sstrategicallysound locationmixmakesitsproducts readilyavailabletocustomers worldwide.Nowlet'stalkabout Microsoft'spromotionalstrategyto discoverhowitkeepsitspositionat thetop.

PromotionalMix

Withtheaidofitspowerfulbrand image,Microsoft'spromotionalstrategy preciselyaddressesitstargetmarket.It advertisesitsproductsonanumberof socialmediasites,includingFacebook,

Twitter,Google,Instagram,etc. Microsoftemploysanumberof differentpromotionalstrategies, includingadvertising,directmarketing, andsalespromotion.Itreachesits intendedaudiencethroughastrategic channel.Microsoft'svarietyof promotionsincludes-

Ÿ Advertising

Ÿ SalesPromotion

Ÿ DirectMarketing

Ÿ PersonalSelling

Ÿ PublicRelations

EffectofCOVID19onTheglobal enterprise-

Evenbeforethepandemic,scientists havelongponderedtheimplicationsof aworldinwhichreportingforworkno longermeantreportingforwork.Ifwe hadtheabilitytodisconnectfrom actuallocationsthankstocontemporary technology,howmightour employment,offices,andworkdays change?Whatwouldbethegenuine advantages?Whatwouldtheobstacles be?COVID-19thenstruck.Everything changedandbecameunpredictable fromabusinessstandpoint,butfroma researcher'spointofview,itoffereda hugeopportunity.Thiswastheperfect opportunityforsocialscientiststo designasizableresearchontheimpacts

ofanentirelydigitalworkforce.

EarlyinMarch,justadayaftertheorder wasissuedforallemployeesat Microsoft'sRedmond,Washington headquarterstostayathome,scientistsat thecompanystartedthinkingaboutthe researchpossibilities.Thechiefscientist forMicrosoft'sExperiencesandDevices, JaimeTeevan,anddirectorofapplied scienceBrentHechtmetonlinewitha dozenothercolleaguestodiscusswhat hadjustoccurred,whatwasaboutto occur,andwhatitallmaysignify.Hecht assertsthatoneofMicrosoft'sadvantages isthestaffmembers'intensecuriosity.

Ofcourse,thebalancebetweenbenefits andlosseswasfarfromclear-cut.A significantminusforsomewasabonus forothers.Workingfromhomeandbeing freeofofficeinterruptionshadbeena blessingforsomepositions,butithad beendifficultformanagersand employeesinmorecollaborativefieldsto recreatethecreativefrenzyof brainstormingsessions.Nearlyevery benefit hasaconcomitantdrawback. However,acloserlookatthedatasofar offershelpfulinsightsthatmightnotonly guideusthroughthedifficultiesweare currentlyfacingbutalsoinfluencehow wemightthinkaboutmakingthings betteroncewearepermittedtoreturnto ourworkplaces.

ConclusionofTheCaseStudy-

Insummary,Microsoftisthemarket leaderbecauseofitsdominantworldwide presenceandleadership.Their welcoming“perfectcoffeeshop atmosphere”shouldbealong-term competitiveadvantage.Thecompany's retailoutletsandon-sitecollaborations haveearnedhigherresponserates, puttingtheminfrontofthepackinthe maturebusiness.Asaresultofitsallencompassingmarketingapproach, Microsoft enjoysastrongglobalmarket position.

About Microso

Microsoft is among the most well-known brand brands in business. However, company cofounder Paul Allen originally gave the business the moniker Microsoft, which was a mix of the phrases ``microcomputer" and "software."

3.

Gates planned to rename the original Windows operating system to "Interface Manager" when it was still being developed. The moniker was initially used exclusively internally, with intentions to continue using it when the OS was eventually made available to the general public.

1. 2. 3.

Over the years, Microsoft has used a number of distinctive logos, all of which are instantly identiable. However, the original Microsoft logo was created in less than a day by co-founders Bill Gates and Paul Allen.

4.

One of the company's most well-known software offerings is Microsoft Ofce, which includes favorites like Microsoft Word, Excel, and PowerPoint. Despite the obvious connection to Microsoft, some people would be surprised to learn that Microsoft Ofce rst appeared on the Mac before moving to Windows.

While the typical Microsoft employee may come to mind as a serious coder, they prefer the seriously adorable moniker "Softie." The average softie is a male American resident who works for a company with more than 180,000 people worldwide.

Bitcoinisfoundedin2009.

Bitcoinisadecentralized cryptocurrencythatrecords transactionsusingapeer-to-peer networkcalledtheblockchainrather thananofficialregulatoryauthority. Therearenorealbitcoins,andtheir valuefluctuatesaccordingtomarket conditions.Onebitcoinwasworthless whenitfirstappeared.LaszloHanyecz purchasedtwopizzasforabout10,000 bitcoinsinMay2010,makingbitcoin thefirstreal-worldpurchaseofgenuine things(BTC).Thosepizzaswould havecostaroundUSD650millionat bitcoin'stopreportedpriceofaround USD65,000percoin.Alternative cryptocurrenciessuchasEthereum, Cardano,Dogecoin,andothershave sprungupinresponsetoBitcoin. Anyonewiththerequired technologicalskillsmaycreatetheir

owncurrency.Whilethismaynot appeartobeverysecured,bitcoinand blockchaintechnologyarereallyrather secure.The"cryptocurrency"comes withcertainwell-knownrisks:the pricemightplummet,andtherehave beenreportsoffrauds.Butthere's another,moretechnologicalrisk:A damagedharddriveoraninternet hackingeventmightwipeawayan owner'sBitcoinstockpile,leavingthem withnorecourse.

Thisisduetoseveralfundamental differencesbetweenBitcoinandother currencieslikedollarsoreuros.Bitcoin andothercryptocurrencieslike LitecoinandEthereumareentirely digitalformsofmoneythatareheldin wallets.Bitcoinwallets,likeotherdata, canbesavedlocally,forasundera mattressonaharddrive,oronthe cloud.

RELIABILITYOFBITCOIN

Bitcoinisdecentralized

Thereisnoonewhocontrolsorowns theBitcoinnetwork,andthereisno CEO.Usersmustapprovechangesto thetechnology,andthereareawide rangeofparticipants,including'nodes,' endusers,developers,'miners,'and nearbymarketoperatorslike exchanges,walletproviders,and guardians.Bitcoin'sdecentralized naturemakesitsecurethan conventionaltransactionplatforms. Thisimpliesthatthetransaction systemisadministeredbythousandsof computersconnectedtothenetwork ratherthanbyasinglecentralentity. Nodesarethenamesforthese computers.TheBitcoinnetworkalso includesso-calledminersinadditionto thesenodes.Minersareindividuals

whoworkquicklytosolve cryptographicriddlesinordertoadd transactionstotheblockchain.Thisis thebeautyofBitcoin:anyonecan handleit.Ifyouwanttomesswith Bitcoin'stransactionmechanism,you'll requireaccesstomorethanhalfofthe network'smachines.A51percent attackiswhatit'stermed.Because Bitcoin'snetworkissolarge,a51 percentassaultisalmostunfeasible. Therearecurrentlyover9000nodesin thenetwork.Tocontrolthesystem, someonewouldneedtoaccessover 4.500machinesatthesametime.

Bitcoinisachronologicalchainof transactions

Thewaytheblockchainisbuilthasan impactonthesystem'ssecurity All bitcointransactionsarerecordedonthe blockchain.Anewtransactionblockis addedtothechainevery10minutesor so.Thisnewblockislinkedtothe previouslyinsertedblock,whichis linkedtotheblockbeforeit.Each blockcarriesasnippetofdatafromthe onebeforeit.Achronologicalchainof transactionblocksisestablishedinthis manner What,though,makesthe blockchainsosecure?Thefurtherback inthechainyougo,themoredifficult itgetstoalterit.Thisisbecauseevery blockscontainafragmentofthe precedingblock,thusyou'llhaveto manageallthesubsequentblocksas well,evenwhennewblocksareadded. Youcan'treasonablycompetewiththe network'shundredsofnodesonyour own.

DOWNSIDESOFBITCOIN

Thevalueofbitcoincanbe extremelyvolatile

Afterbreakingthe$20,000markin December2020,manyinvestors pouredintobitcoin,whichcontinued itsbullrunthroughApril,whenthe spotpricesoaredpast$64,000.

However,thepricebeganaprotracted downturninthemonthsfollowing, withthespotpriceplummetingbelow $32,000byearlyJune.Long-term bitcoininvestorshadseenthisbefore. Bitcoin'slastrecordhighwasin December2017,whenthespotprice wasaround$20,000,anditdropped below$3,400ayearlater.So,ifyou're thinkingaboutinvestinginbitcoin, keepinmindthatthepricecan decreasesuddenly-anditcouldtake yearstorecouppasthighs.

TheThreatofOnlineHacking

Hard-drivebreakdownsaren'ttheonly dangeraBitcoininvestorfaces; hackingmayalsobeanissue.Bitcoin exchangesarewebsitesormobileapps thatallowconsumerstopurchaseand sellBitcoin(andother cryptocurrencies)online.Theyarethe principalmeansthroughwhichmost peoplebuyandtradeBitcoin.Theycan alsobehacked,muchlikeother internetbusinesses.Awell-known SouthKoreanexchangewasforcedto closedownthisweekafterbeing hacked.Long-timeBitcoinobservers mayrecallthestunningcollapseofMt. Gox,thefirsthigh-profileBitcoin exchange,whichshutdownin2014 afterreportedlybeinghacked.Mt. Gox'slawsuitisnowincourtinJapan, wheretheexchangewaslocated. CoinbaseandGeminiarethetwomost well-knownBitcoinexchangesinthe UnitedStates.Coinbasewasfounded in2013(atatimewhenBitcoinwas widelyutilizedonillegalmarketsites liketheSilkRoad),whereasGemini wasfoundedbyCameronandTyler Winklevoss,thetwinsmostknownfor suingMarkZuckerbergoverthe inventionofFacebook.(The Winklevossbrothersarenow billionairesthankstoBitcoin.)

DepositsinUSdollarsonthese exchangesareinsuredbytheFDICup to$250,000,muchlikedepositsina

traditionalconsumerbank.TheFDIC, ontheotherhand,doesnotprotect Bitcoinkeptonexchanges.Both exchangestakeprecautionstokeep Bitcoindepositssafe. Forinstance, theyclaimtostoreonlysmall percentageofcryptocurrenciesonline atanyonetime,withthevastmajority beingheldinofflinecoldstorage,out ofreachofanypotentialhacker

Bitcoinscamsontherise

Asthevalueofbitcoinrises,sodoes thenumberofscamsaimedatbitcoin investors.TheFederalTrade CommissionstatedinMaythatover 7,000peoplelost$80milliontobitcoin scamspromisingrapidprofitsovera six-monthperiod.TheFTChighlighted that"sitesemployphonytestimonials andbitcoinlingotolookgenuine,"but that"promisesoflarge,guaranteed returnsarejustfrauds.""These websitesmayevenprovidethe impressionthatyourmoneyis increasing.However,whenconsumers trytowithdrawtheirearnings,theyare encouragedtosubmitevenmore crypto–andthenreceivenothing."