The Best Renewable Energy Storage Solutions Providers-2023

Deepak Pathak Founder

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From Editor’s Desk

Assimpleasitgets,energystoragereferstothecapacitytostoreenergyforlater consumption.Thisformofenergystoragelessenstheneedforemergencypowersources likefuel-poweredgenerators.Energystoragesystemsavailableinavarietyofsizesand designs,offeringeffectiveandlong-lastingbackuppowerforhomes,outlyinglocations,data centres,commercialbuildings,andotherestablishments.

ByusingthemtochargeandonlyturningthembackonwhentheStateofCharge(SoC)reaches lowenoughlevels,energystoragecanalsoreducetheneedforthesegenerators.However,the recentintroductionofrenewableenergysourceslikesolarandwindhasalteredthisapproach.By liftingtherestrictions,theymaynowprovidechargingandutilizationofrenewableenergystorage systemsthatareevenmoreefficient.

FeaturingforTheEnterpriseWorld’sthisissueofTheBestRenewableEnergyStorageSolutions Providers2023featuresthestoryofsuchindustryleadersshowcasingsustainablesolutions.

Forthecoverstoryreadabout-

LithiumPower,oneofIndia’snewestproducersofstorageandrenewableenergyproducts,began operationsin2020withthegoalofbridgingthegapbetweenhomeandindustrialpower requirementsbyprovidingsuperiorgoods,services,andglobalpresence.LithiumPower,whichis evolvingintoaone-stopshopforcompletebatterygoods,isafullyself-containedunitwiththe rightsetuptoprocesseverycomponentofthebatterywithin.

Thecompany’sgoalistobridgethegapbetweenindustrialandhomepowerneeds.Thereisa scattered,diverse,andworldwidepotentialfortheproductionofrenewableenergy

LithiumPowerdevelopssustainableandprofitableEnergyStorageSolutionstomeettheneedsof variousindustries,includingthoseforTubular,AGM,GEL,Lithium,andLifePo4Batteries,home UPSsystems,andsolarinvertersystems.Theydothiswiththeircutting-edgesolutionsand expertiseinofferingcustomizedsolutionsfortheirclients.

This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.

Leaders in Spotlight

Forthecoverstoryreadabout-

LithiumPower,oneofIndia’snewestproducersofstorageand renewableenergyproducts,beganoperationsin2020withthegoalof bridgingthegapbetweenhomeandindustrialpowerrequirementsby providingsuperiorgoods,services,andglobalpresence.Lithium Power,whichisevolvingintoaone-stopshopforcompletebattery goods,isafullyself-containedunitwiththerightsetuptoprocess everycomponentofthebatterywithin.

Thecompany’sgoalistobridgethegapbetweenindustrialandhome powerneeds.Thereisascattered,diverse,andworldwidepotential fortheproductionofrenewableenergy

LithiumPowerdevelopssustainableandprofitableEnergyStorage Solutionstomeettheneedsofvariousindustries,includingthosefor Tubular,AGM,GEL,Lithium,andLifePo4Batteries,homeUPS systems,andsolarinvertersystems.Theydothiswiththeircuttingedgesolutionsandexpertiseinofferingcustomizedsolutionsfor theirclients.

C O N T L I T H I U M

Lithiumpowerfuelsabrighterfuturefor upcominggenerationsbydeliveringprecisiondesignedstorage&renewableenergyproducts. TheEnterpriseWorldisproudtointroduceitinThe BestRenewableEnergyStorageSolutionsProviders2023.

Asthethird-largestelectricityconsumer,India produces38%ofitsenergyfromrenewablesources andhasmadetremendouseffortstoputseveral successfullawsonrenewableenergyintoplace.Bythe endof2022,theIndiangovernmentwantstohave175 GWofrenewableenergyplantsupandrunning,and 450GWby2030.Numerousrenewableenergyfirms havesteppedforwardtoworktogetherforabrighter tomorrowinordertocontributetoachievingthenetzeroaimsetbyIndiaduringCOP26.

Inadditiontobeingapioneerinafullyintegrated batteryproductionfacilityinNorthIndiaoutfittedwith themostmodernequipment,thedevelopingenergy storagestartupLithiumPowerhasalreadyestablished itselfasamarketleader

LithiumPower,oneofIndia'snewestproducersof storageandrenewableenergyproducts,began operationsin2020withthegoalofbridgingthegap betweenhomeandindustrialpowerrequirementsby providingsuperiorgoods,services,andglobal presence.LithiumPower,whichisevolvingintoaonestopshopforcompletebatterygoods,isafullyselfcontainedunitwiththerightsetuptoprocessevery componentofthebatterywithin.

Thecompany'sgoalistobridgethegapbetween industrialandhomepowerneeds.Thereisascattered, diverse,andworldwidepotentialfortheproductionof renewableenergy.

LithiumPowerdevelopssustainableandprofitable EnergyStorageSolutionstomeettheneedsofvarious industries,includingthoseforTubular,AGM,GEL, Lithium,andLifePo4Batteries,homeUPSsystems, andsolarinvertersystems.Theydothiswiththeir cutting-edgesolutionsandexpertiseinoffering customisedsolutionsfortheirclients.

Itisanewcompanycomparedtotheotherindustry participants,havingjustbeenaroundfortwoyears.But startingfromnothingandrisingtobecomeoneofthe mostwell-knownbatteryexportersisafantastic accomplishment.

Connecting our innovations with superior manufacturing, we build products that set standards for the industry, becoming a name synonymous with trust for consumers.

LithiumPower'sexclusivelineofhighqualityproductshasbeenwellreceived intheMiddleEastandAfrican markets,anditseffortsinmethodical distributionsandmarketinginvestment haveincreasedthechannel's confidenceaswell.

TheDeterminingFactor

Lithiumpowderisadifferentiatorin therenewable&energyproducts segment.

Asanewplayerinthemarketfor renewableenergyandstorage,Lithium Powerisknownforcreatingcreative andfinanciallysoundsolutionstomeet theneedsofrenewablestorageacrossa varietyoftechnologies.

Sinceitsstart,LithiumPowderhas beensteadilyachievingitsaimof beingtheglobalfaceofenergystorage goodsbydevelopingcutting-edge approachesandcutting-edge technologies.Sinceitsfoundingin 2020,LithiumPowderhaseffectively mettheglobalneedforrenewable energysourcesbyadheringtoitscore conceptsofprice,quality,choice,and convenience.

Whenitcomestothepointwhere manufacturersmustputtheirskillsto thetest,everythingdependsonhowfar alongthemanufacturingfacilityisin termsofthetechnologyitusesandthe sophisticationofitsqualitycontrol procedures.

Awiderangeofcutting-edge productiontoolsareavailablefrom LithiumPower,includingdiecasting andexcellentgravitycastingmachines, apastemixerwithautomaticweight andtemperaturecontrols,acone feeder,apesterwithaflashdrying oven,curingchamberswithsteam humidification,andautomated assemblylineswithqualitycontrol equipmentforeachprocess.

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OutlookOnIndustryTrends

Oneofthekeyelementsinfluencing rapiddevelopmentisthoughttobethe declineinthepriceofenergystorage technology.TheIndiangovernment's measures,whichaimtoquicklyexpand thegreenenergyindustryinthenext yearsandreach450GWofwindand solarenergygenerationcapacityby 2030,arealsocontributingtothe market'sgrowth.By2027,itis anticipatedthatthemarketforbattery energystoragesystemsinIndiawould expandataCAGRofover10%.

Thereisariseinconsumerelectronics adoption,ariseinthedemandforpluginautomobiles,andariseintheneed forautomationandbattery-powered material-handlingequipmentin industries.However,inordertomeet thegrowingdemandforlithium-ion batteries,agrowingnumberofR&D projectsarebeingundertakenby variousorganizationsandbattery producers.

Behind The Curtains

“Connecting our innovations with superior manufacturing, we build products that set standards for the industry, becoming a name synonymous with trust for consumers.”

UnderDeepakPathak,thecompany's founderanddirector,LithiumPower hasbeensuccessfullynavigatingits pathtosuccessasthetopproducer, supplier,andexporterofalltypesof energystorageandsolarsolutions.

Mr.Deepakhasnearlytwodecadesof experienceacrossavarietyofindustry segments,includingBusiness Development,Sales&Marketing,Key Account&TeamManagement.He bringswithhimabroadrangeof knowledgeandexpertiseindeveloping newmarketopportunities,expanding distribution,andestablishingefficient salesforcecontrols.

FacingChallenges

“Difficult roads often lead to beautiful destinations!”

Thebenefitsofstartingoneownbusiness arevast,buttherearealsoanumberof specialhurdlesanddifficultiesthatone mustovercome.Adifficultentryhas neverexisted.

DeepakPathakandhisteamfacedmany difficulties,includinglaggingdemand,a weakandineffectiveindustrymarketing strategy,knowledgeandtalent deficiencies,andpoorfinancial management.Yetwithintwoyearsofits founding,LithiumPowerbecamea profitablebusinessbecauseofits unwaveringresolveandextensivemarket knowledge.

PathToSuccess

Lithiumhascreatedasizablecustomer basein20+abroadregionswithmore than100+importers,withanemphasison findingcreativeandcommerciallyviable solutionsfortheworld'senergystorage needsacrossseveraltechnologies.A testamenttotheeffectivenessofits energystorageproducts,thecompany takespleasureinits10,000+strong networkofcustomers.

“Lifeisarollercoasterride.Working withmultinationalgiantsand corporationswasalwaysaneasyoption. Butwedecidedtoworkwithbusinesses fromalllevelsanddeliverexcellent solutionswithanaspirationtoproveand raisethebarofstandards.Fortunately,we madeithappen,andthiswasthemoment oflife,”saysDeepakPathak.

Amarketableproductthatiscontinually beingdevelopedanddeliveredisthefirst requirementforlong-termsuccessin manufacturing.Theabilitytoforgebonds withdevotedcustomerscomesnext,and finallytheinsighttorunwithhighprofit margins.

Diicult roads often lead to beautiful destinations!

TeamForTheWin

LithiumPowerstandsstrongtodaydue toastrongteamworkingtowardsa commongoal.

Thecrewonthegroundisveryskilled andknowledgeable.Theypossess exceptionallisteningskills,the capacitytomultitask,thewittothink quicklyontheirfeet,andtheagilityto offerquickanswers.Theyarealso well-trained,passionate,positive,and empathic.Inordertoactively incorporatethenewestsalestrendsand technologyintotheirwork,theteam alwaysremainscurrentonthesetopics.

ThePowerOfTechnology

Utilizingthenewestinnovationsand technologyinitswholecompany operationisatoppriorityforLithium Power.Aspartofitsrigorousquality controlprocedures,thecompanyuses toolslikeOES&WeldCheckers,Short CircuitTesters,AirLeakTesters, OnlineHRD

Testers,afullystockedChemicalLab, SpectroLab,andSophisticated ElectricalTestLabwithLifeCycle Testers,HRDmachines,andMedtronic Testers.

Thecompany'sprimaryfocusis manufacturing,whichalsoservesas thefoundationforallofitsoperations. Afirst-ratemanufacturingplantandan extremelyeffectiveresearchand developmentunitensurethatthe companyisattheforefrontofbattery andsolarservices.Additionally,atopnotchPDIsystememploysavarietyof teststoguaranteethatthegoodsareof thehighestcalibrebeforetheyare deliveredtothecustomers.

AStepIntoTheFuture

Futurepredictionsindicatethatby 2030,demandforlithiumwillhave increasedbymorethan500%. Accordingtoanumberofestimates, thedemandfortheproductmight exceedthesupply,whichwould increaseitsprice.

COVER STORY

Transportationandenergystorage beingatthefocalpointofthefuture, industryleadershipareconsidering novelwaystoinvestinit.Planningfor expansionnecessitatesa multidisciplinarystrategy,an examinationofeveryfacetofthe company,includingmarketing,the web,production,anditseffectson others.Thiswillpromoteunity.Atthe sametime,itwillsetupfuturestrategic planningcomponentsandgetthe companyreadyforquickexpansion. Everyoneinsidethefirmwillbe impactedbybusinessgrowth,which makesexcellentcommunicationeven moreimportantinthissituation.

WordsOfWisdomForBudding Entrepreneurs

“The only advice I can share as per my previous experience of entrepreneurship is – Do what inspires you.”

जयपर

RajasthanthelargeststateinIndia.Formerly

Rajasthancomesfirstnthetermsofart cultureandtourismduetoitsrichcultural aspectspopularallovertheglobe.Jaipur,the capitalandhugemetropolisoftheIndianstateof Rajasthan.Asof2011,thecityhadapopulationof 3.1million,makingitthetenthmostcrowdedcity inthecountry.Jaipurisreferredasthe Pink City,of Indiaduetothesupremecolourschemeofits uniquestructuralbuildings.Theformerscientistof IndiaDrC.VRamancalledJaipurasGloryof India.JaipuralsoknownasParisofIndiaduetoits uniquestructureaswellasrichculture.Jaipurwas establishedin1727bytheKachhwahaRajputruler JaiSinghII,therulerofAmer,afterwhomthecity isnamed.Itwasoneoftheultimatelyorganized citiesofmodernIndia,plottedbyVidyadhar Bhattacharya.DuringtheBritishColonialperiod, themetropolisbroughtinserviceasthecapitalof JaipurState.Afterindependencein1947,Jaipur wasmadethecapitalofthenewlyestablishedstate ofRajasthan.AccordingtoUNESCOJaipurwas th addedintheWorldHeritageSiteon6 July2019. ThecityisalsohometotheUNESCOWorld HeritageSitesAmerFortandJantarMantar

LearningtheinternalfactorsofJaipur isjustlikelearningIndianculture deeply Themetropolisdepictsmany suchaspectsofancientIndiaandthe rulersofthesameperiod.Withthe sameancientmonumentsofJaipur capturestheheartofeverytouristor travelerwithitsimmensebeautyand royalgesture.Exploringthe metropolisisafactorofpridetoevery Indiancitizenasthestateyetconsists manyunrevealedfactsaboutthe ancienttimes.

Let'straveltoJaipurwithknowing amazingfactsaboutthemetropolis anditscultureHistoryandHeritage.

GeographicalImportance

Jaipur,thecapitalmetropolisofthe IndianstateofRajasthanislocatedin

theeasternborderofTharDesert,a semi-dryland.Thisstateisoneofthe biggestofthecountrywhichsharesthe internationalboundarywithPakistan onthewesternside.Itissituatedatan elevationof1417feetabovethesea level.Onthreesides,thecityis surroundedbytheAravallihillsand thisiswhy,itisprotectedfromthe scratchydesert.Inthenorth,itis enclosedbySikarandMahendragarh district;inthesouthbyTonk;inthe eastbyAlwar,DausaandSawai Madhopur;andinthewestbyNagaur andAjmerdistrict.

ThetotallengthofJaipurexpanding fromeasttowestisabout180km whereasthewidthfromnorthtosouth isabout110km.Themajorrivers passingthroughtheJaipurare BangangaandSabi.About28.65

millioncubicmetergroundwater resourcesareaccessibleinJaipur.To providethedrinkingwatertotheold city,thereisRamgarhdamonthe RiverBanGanga.Mineralslike Copper,Iron,Dolomite,Whitemarble, GlassandSiliconaretheprominent mineralsfoundinthemetropolis. SambharLake,whichistheonly naturallakewithsaltywaterisalsothe prominentsourceofbeststandardof saltinthestateaswellascountry,is veryclosetoJaipur

SomeAncientaspectsoftheCity

KingofAmber,MaharajaSawaiJai SinghIIestablishedthecityofJaipur on18 November1727.Dueto th scarcityofwaterandgrowing populationMaharajashiftedhiscapital fromAmbertoJaipur.MaharajaJai

Singhconsulteddivergentbookson architectureandarchitectswhile designingthelayoutofJaipur.Under thearchitecturalguidanceofVidyadhar Bhattacharya,Jaipurwasdesigned basedonthepostulatesofVastu ShastraandShilpaShastra.Much creditforbuildingJaipurgoesto VidyadharBhattacharyawhobuiltthe citywithmoreaffectionandlove portrayingIndiancultureinevery buildingoftheMetropolis.The erectionofthecitybeganin1726and approximatelytookfouryearsto completethemajorroads,offices,and palaces.Themetropoliswasdivided intonineblocks,twoofwhich consistedthestateroyalbuildingsand palaces,withtheremainingseven allottedtothepublic.Hugeparapet wasbuilt,perforatedbysevenfortified gates.

AswiththeMughals,Jaipur maintainedgoodrelationswiththe Britishandduringthewarof independencein1857remainedloyal totheraj.Yet,theBritishersgradually begantoerodedtheindependenceof thestateandemployedgreater dominanceoverthemanagement.In 1876,MaharajaRamSinghdid

somethingthatgrossedJaipuritsalias. DuringthereignofSawaiRamSingh, hepaintedtheentirecitypink.Aspink istraditionallyacolourassociatedwith hospitality,towelcometheprinceof WalesAlbertEdwardtothecity The traditionhasbeenpreservedandtoday allcitizensintheoldcityareurgedby lawtopreservethepinkcolour

Inthe19thcentury,thecityexpanded rapidlyandby1900ithadapopulation of160,000.Thewideavenuewas coveredanditschiefindustrieswere theworkingofmetalsandmarble, promotedbyaschoolofartfoundedin 1868.Thecityhadthreecolleges, includingaSanskritcollegeestablished in1865andagirls'schoolestablished in1867openedduringthereignofthe MaharajaRamSinghII.After independence,Jaipurincorporatedwith thestatesofJodhpur,Jaisalmerand Bikanertobecomethegreater Rajasthanunion.

RichHeritage&Culturalfactsof Jaipur

th In2019on6 JulyJaipurwaslistedas WorldHeritageSitebyUNESCO. MajorsitesofthemwereAmerFort andJantarMantar.Jaipurownsmany

culturalsiteslikeJawaharKalaKendra createdbyArchitectCharlesCorrea andRavindraManch.Government CentralMuseumdenotesvariousarts andantiquities.Thereisagovernment museumatHawaMahalandanart galleryatViratnagar Therearestatues representingRajasthaniculturearound thecity Thecityisatypicalamong pre-modernIndiancitiesinthe harmonyofitsstreets,andthedivision ofthecityintosixsectorsbybroad streets.Theurbanquartersarefurther dividedbynetworksofreticular streets.ThePalacequarterencompass theHawaMahalpalacecomplex, formalgardens,andasmalllake. NahargarhFort,whichwasthe residenceoftheKingSawaiJaiSingh II,crownsthehillinthenorthwest corneroftheoldcity.Therearethree maingatesfacingeast,west,andnorth. Theeasterngateiscalled Suraj pol whichmeanssungateandisdedicated toSuryaDev(Sun),thewesterngateis called Chand pol whichmeansmoon gateandisdedicatedtoMoon,andthe northerngatefacestheancestralcapital of Amer.

Also,withmonumentsandunique structuresJaipurisspeciallyknownfor

itshand-madethingssuchasclothes, toys,craftsetc.Themetropolishas manytraditionalshopssellingantiques andhandicrafts,aswellasmodern brandsrevivingtraditionaltechniques, suchasAnokhi.Thepreviousmonarch ofJaipurpatronisedanumberofarts andcrafts.Theyinvitedskilled artisans,artistsandcraftsmenfrom Indiaandabroadwhosettledinthe city.Someofthecraftsinclude bandhani,blockprinting,stonecarving andsculpture,tarkashi,zari,gota-patti, kinariandzardozi,silverjewellery, gems,kundan,meenakariand jewellery,LakhkiChudiya,miniature paintings,bluepottery,ivorycarving, shellacworkandleatherware.

InancientRajasthanthereweremany tribeswhichwerequitefamousfor theirartperformances.Someofthem areBhopa,Kalbeliya.Paintingofat thattimeisalsofamouseventoday thosegetexploredinmanyexhibitions.

TheversatilecityofRajasthanalsohas handsspreadinperformingarts includingfolksandsomeexceptional musicalinstrumentsfamousallover theworld.Numerouslive performancesarefoundhere.Every streetofJaipurdepictsperformersand streetartistsperformingtheir individualskillsoringroups.Street circus,playsandannualeventsartists performsvariousactivitieswhich explainssomanythingsaboutthe cultureoftheoldcity.Streetpuppet showsaremajorattractiononthe streetsofJaipur

Ghoomardancewithsarangi, numerousfolkanddevotionalsongs with“garhaandkhartal”arefamousin Jaipur.MusicofJaipurdepicts significanceoflanguageand instrumentsusedinit.Basic instrumentsincludeastringinstrument sarangi,abeatdenotinginstrument widelyknownasKhartalanda Harmoniumgivingthefolkanessence

ofrichheritage.Withthesame Rajasthanimusicconsistssomemajor aspectsofclassicalmusicclassified withdifferentregionsdenotingthesame regions.Theclassificationwasdoneon Gharanas.EveryGharanawouldusedto depictasignificance.Jaipur,Bikaner, Jodhpurwasthemajorgharanas.

TasteinSimplicity

Oneofthemostdelightfulaspectsofa visittothe'pinkcity'istheculinary delightsofRajasthan,themaincuisine ofJaipur ThecapitalofRajputkings hadanimpressivearrayofmouthwateringdelights,keptcloselyguarded bytheroyalchefs.Someofthemhave beenpassedonthroughgenerations, sadlytheresthavebeenlost.The authenticityofJaipur,Rajasthanliesin itssimplicity.Jaipurisacityofroyalty, alandwhichhasservedrichfoodtothe Kingsandqueensoftheroyalfamily TheimperialkitchensofRajasthanused toemploy'Khansamas'(theroyal cooks)tomakethebestgastronomy. ThePinkcitystillservesthebest delicaciestoitsresidentsandtourists. Naturallyhome-maderecipeswinheart ofthetravellers.

TypicaldishesincludeDalBaati Churma,MissiRoti,GattekiSabzi, Lahsunkichutney,KerSangri,Makke kiGhat,BajrekiGhat,BajrekiRotiand LaalMaans.Jaipurisalsoknownforits sweetswhichdepictstheancient traditionsofRajasthantowelcome guestswithservingsweetasasymbol offriendshipandhappiness.Thesweet includeGhevar,Feeni,MawaKachori,

Gajak,Meethithuli,Chaugunike laddu,andMoongThal.Although, sincelastdecadebeingamoderncity, thecuisineofJaipurportraysa contemporarystyleofcuisine.Many dishesarerevisedanddenotesmixed cultures.Jaipurbeingagreattourist attractionitservesmorethan1000of varietyofdishesincludingbothVeg andNon-Veg.

ExploringJaipurthroughits Antiquities

Jaipurownstherecordoffirstplanned cityinthehistoryofIndia.Beinga royalcitysinceformedJaipurdepicts manystructuresandmonuments denotingtherichnessofthecityandits cultureisdepictedoverthe monuments.Carvingsontheforts, maingatesandmanyothermonuments denotesthemagnificenceofthecityas wellasitsart.Jaipurownsmanyold structuresincludingfortsandPalaces. Manyofthemwereundertakenbythe britishersduringpre-independence period.

MajorsitestovisitinJaipurareAmer FortandJantarMantar.Jaipurowns manyculturalsiteslikeJawaharKala KendracreatedbyArchitectCharles CorreaandRavindraManch. GovernmentCentralMuseumdenotes variousartsandantiquities.Thereisa governmentmuseumatHawaMahal andanartgalleryatViratnagar Also, NahargarhFort,JalMahal,JalgarhFort aresitestoexploreinJaipur.

WiththefortsJaipurownsamazing gardensdenotedtothequeensof particulardynastyfromvarioustime periods.LikeSisodiaRaniPalace, VidyadharGarden,RamNiwas Garden,etc.manynightsshowsteals theheartoftravellersincludinglight andsoundshowatJainiwasUdyan, AmberPalaceandCityPalaceare pointofattractionatnightastheyare

PlannedbyVidyadharBhattacharya

lightenedwithbrightlightsandlooks mesmerizinginthedark.

BeinganoldcityJaipurhavemany templesofdifferentreligions.Manyof themareknownfortheirarchitectural work.BirlaTemple,GovindDevji Temple,MotiDoongriGaneshTemple, DigambarJainMandirandmost importantamongtheseGaltajian ancientpilgrimagecentreinJaipur

MuseumslikeHawaMahal,Albert HallMuseum,JaipurWaxMuseum, MuseumofGem&Jewellery,etcare famousmuseumsinJaipurtovisit whichdepictsroyaltyofthatperiod andtheantiquitiesshowsartisticfactor ofJaipur.

EconomicGrowthofJaipur

Aspertherecordsreleasedbythe DirectorateofEconomicsandStatistics ofRajasthanstate,theGDPofJaipur districtisevaluatedatINR1,22,140 crores($15.8billion)in2020–21,with aper-capitaGDPofINR1,41,305.In additiontoitsroleasthenonmetropolitancapital,educational,and administrativecentre,theeconomyof Jaipurishavingboostbytourism, gemstonecutting,themanufactureof jewelleryandluxurytextiles,and informationtechnology

Threemajortradepromotion organisationshavetheirofficesin Jaipur Theseare:FederationofIndian ChambersofCommerce&Industry (FICCI),thePHDChamberof CommerceandIndustry(PHDCCI), andtheConfederationofIndian Industry(CII)whichhasitsregional officeshere.In2008,Jaipurwasrated 31amongthe50EmergingGlobal Outsourcingcities.

ThecityisamongtopapparentIThubs ofIndiaalongwithAhmedabad, BhubaneswarandKochi.Mahindra WorldCityisanon-segregated businesszoneinJaipur.Itishometo

varioussoftwareandITcompanies includingGenpact,Appirio, Infosys,Wipro,ICICIBank, ConnexionsandDeutscheBank. TheGovernmentofRajasthanhave builtAsia'slargestincubatorin Jaipur–theBhamashahTechno Hub.

Jaipurisamajorhubforartsand crafts.Ithasmanytraditionalshops sellingantiques,jewellery, handicrafts,gems,bangles,pottery, carpets,textiles,leatherandmetal products.JaipurisoneofIndia's largestmanufacturersofhandknottedrugs.Jaipurfoot,arubberbasedprostheticlegforpeoplewith below-kneeamputations,was designedandisproducedinJaipur

ContributionofJaipurinSports &Education

Education

ThePublicandprivateschoolsin JaipuraregovernedbytheCentral BoardofSecondaryEducationor BoardofSecondaryEducation, Rajasthan,InternationalBoardof educationandfollowa"10+2" plan.Thisplancallsforeightyears ofprimaryeducationandfouryears ofsecondaryeducation.The secondaryschoolincorporatetwo yearsofuppersecondaryeducation, whichismoreparticularand diversethanthetwoyearsoflower secondaryeducationbeforeit. Languagesofinstructioninclude EnglishandHindi.

Remarkableinstitutionsinthecity are:UniversityofRajasthan, RajasthanUniversityofHealth Sciences,Dr.BhimraoAmbedkar LawUniversity,RajasthanSanskrit University,HaridevJoshi UniversityofJournalismandMass Communication,SureshGyan ViharUniversity,Malaviya

NationalInstituteofTechnology,LNM InstituteofInformationTechnology, NationalInstituteofAyurveda,Sawai ManSinghMedicalCollegeand SubodhCollegeamongothers.

Admissiontograduationcollegesin Jaipur,manyofwhichareaffiliatedto RajasthanTechnicalUniversityin Kota,isthroughRajasthanEngineering AdmissionProcess.

Sports

Themajorcricketstadiuminthecity, SawaiMansinghStadium,can accommodatearound30,000people andhashostednationaland internationalcricketmatches.Itisalso thenativegroundofIPLteam RajasthanRoyals.SawaiMansingh IndoorStadium,ChauganStadiumand RailwayCricketGroundaretheother sportingstadiumsinthecity

Averynewstadiumhasbeenproposed forChonpVillagewithaseating capacity75,000.Itwouldbethethirdlargestcricketstadiumintheworld aftertheSardarPatelStadiumandthe MelbourneCricketGround.

ThecityissymbolizedintheIPLby RajasthanRoyalsin2008-2016; 2018–presentandinProKabaddi LeaguebyJaipurPinkPanthers.

Anewcricketstadiumsituated27km awayfromJaipurisunder construction.InJuly2021,Chief MinisterAshokGehlotsaidthatthe stadiumwillhaveatotalseating capacityof75000andwillbe constructedintwophases,ofwhichthe seatingaccommodationof45,000 peoplewillbecompletedinthefirst phaseandexpansionforanother 30,000willbedoneinthesecond phase.

NNikemosttrustedAmericabased brand,rulesoverthesportsworldall overtheglobe.Asoflater2020the organizationhadcountof76,700 employeesworldwide.Aroundin early2020thebrandwasat89th positioninbrandfortune500list counting32billionmakingitshine asmostvaluedbrandinsportsworld.Nikeisshininginthe sportsmarketsince1964whenstartedasaSports equipment'scompany

ThisblogisacomprehensiveexaminationofNike marketingtechniques,includingtheirtargetmarket,social mediastrategy,marketingmix,digitalmarketingpresence, campaigns,andmarketingactivitiesthroughouttheongoing pandemic.

AboutNike:

In1964,PhillKnighttrackathleteandhiscoachBill BowermanfoundedNikeoriginallyknownasBlueRibbon Sports(BRS)inEugene.WithpartnershipwithJapanese shoemakerOnitsukaTigerformedBRS.Tillendof1964 theBRSsoldaround1300pairsofsportsshoesandearned 8,000.InearlytheannualnetgrossofBRSreachedupto 20,000.Laterin1966BRSopeneditsretailstoreatSanta Monica,California.Laterin1971relationshipbetween BRSandOnitsukaTigercametoanend.ThenBRSwas

newlybornwithexpansionandanewname“Nike”.Itsfirst productdesignedbyCarolynDavidsonnamedasSwooshwas usedbyNikeon18thJune1971.Inmiddleof1980Nikegot 50%shareinU.S.sportsshoesmarket.InDecemberofthe sameyearNikegonepublicandanewstorybeganinthe growthofNike.

NikehadWieden+Kennedyastheirprimaryadvertising partner.Co-founderoftheadvertisingcompanyLateDan WiedencoinedthemostfamoussloganforNike“JustDoIt” in1988Nikeadcampaign.ThroughoutthewholeyearNike expandedwitharapidspeed.ThegrowthofNikewentona rapidrate.Aroundin2013NikereplacedAlcoaandwasmade amemberoftheDowJonesIndustrialAverage.InDecember 2013Nike'sprofitroseto13%inglobalorders.Forthe budgetaryyear2018,NikereportedearningsofUS$1.933 billion,withannualrevenueofUS$36.397billion,anincrease of6.0%overthepreviousbudgetarycycle.Nike'sshares tradedatover$72pershare,anditsmarketcapitalizationwas valuedatoverUS$114.5billioninOctober2018.

MarketingStrategies:

Nikebeingaglobalbrandgainedmorepopularityjustbecause ofthequalityproducts.Beingasportsbrandaddedmore optionsforpromotionsandmouthpublicity.In1982first advertiseofNikewasaired,createdbyadvertisingagency Wieden+KennedyduringtheNewYorkMarathon.Withthis theCannesAdvertisingFestivalhonoredNikeasthefirst companytoreceivethehonortwiceofAdvertiseroftheYear in1994and2003.

Nikenowpromotesitsproductsthroughsponsoring agreementswithcelebrityathletes.Nike'sfirstprofessional athletetopromoteNike'sproductwasRomaniantennisplayer IlieNăstase.Nikehasalsosponsoredmanyothersuccessful trackandfieldathletesovertheyears,suchasSebastianCoe, CarlLewis,JackieJoyner-Kersee,MichaelJohnsonand AllysonFelix.TheunderwritingofbasketballplayerMichael Jordanin1984,withhissubsequentpromotionofNikeover thecourseofhiscareer,withSpikeLeeasMarsBlackmon, provedtobeoneofthehugebooststoNike'sglareandsales.

DigitalMarketing:

Nike'sbestofthedigitalmarketingcampaignshassomebasic aspectsincludingsomeofthebestdigitalmarketing campaignsofNike.

Nikebelievesinmarketingstrategyisbrilliantlysupportedby effectiveads.Nikedoesn'tjustselltheirproductbuttheysell aspiration.

BuildingTaglinesandStories

Nikefocusoncreatingmeaningfulstoriestobuilda loyalfanbase.Nikepromptsemotioninthecustomer through“emotionalbranding”.Carefullycraftedadsaim giverisetoparticularfeelingsandmaketheNike productsmoremeaningfulthroughtheeyesofthe customers.

FinancialStatistics

Nike'sdigitalmarketingstrategyhasbroughtsuccess. Nikeisthemostvaluableglobalapparelbrandwitha brandvalueof28billiondollarsaspertherecordsof 2018.Theyheldthelargestmarketsharewith2.8 percentin2017.Thecompany'sfinancialrecordisalso strong.Inthelastconsecutive4years,Nikegenerated over30billiondollarsinrevenue.

TargetingTargetedAudience

Nikehasaspecialtargetingstrategywhotargetsthe audiencewhoactuallyneedstheproducts.E.g.Nike believesinsponsorships.Nikepromotestheirproduct throughcelebrityathletesgraduallyleadingin approachingatargetedaudiencecrowd.

Thebrandalwaysusescutting-edgetechnologieslike hyperadapt.Theirmissionis“Tobringinspirationand innovationtoeveryathleteintheworld”andasweall knowtheirtaglineis“JustDoIt”.Theyhaveastrong productportfolioinvariousinterrelatedbusiness segmentstoretaintheircustomersandprovidebundle productstothem.

Campaigns:

Nikeadvertisementshavealwaysdeliveredpowerful messagesthatstaywithviewersforalongtime.

Thelabel'swell-known"JustDoIt"missionstatement hasappearedinthelistoficonicadvertisementsoverthe years.Thecompanyhasearnedareputationforbeing oneofthemostcreativeadvertisersinthebusiness.

CharlesBarkley's"IAmNotaRoleModel"(1993)

TheleadingsportswearcastCharlesBarkleyinits1993 commercialwhoraisedavalidpoint“JustbecauseI dunkabasketballdoesn'tmeanIshouldraiseyourkids”. ThestatementcreatedcontroversiesinUnitesstates. Barkleywasnottheonlyonetomakethispointatthe time,buthismessagewasamplifiedthroughthisad.

TigerWoods“HelloWorld”(1996)

Withtheir"HelloWorld"promotionalvideo,theleading sportswearpresentedTigerWoodstotheworldwhenhe startedplayingprofessionallyin1996.Fewcouldhave foreseenthenhowinfluentialWoodswouldbeintheworld ofgolf,butNike'sadboldlypredictedhisaccomplishments thatwouldshortlyfollow.Theadgoneairandslowlygot morepopularityinthosedays.

Equality(2017)

Nikedeliberatelyharnessedthesport'ssupremacy,aswell asitsathletes',tofightimpairmentanddiscriminationinits February2017videoadvertisement.Thecampaignurged peopletoimplementthesportsmanshipandjusticethey witnessonthecourtorontheplayingfieldintheir everydaylives.Itwasn'tmadetoadvertiseaproduct. Instead,thelabelandtheathletesintendedtohighlighta majorsocialissueintheUnitedStates.

Thetaglineofthiscampaignwas, “The ball should bounce the same for everyone, on or off the field of play.”

COVID19Scenario:

LockdownandCovid19canbesaidtobetheworstyears inworldhistoryafterworldwarsandpandemics.Thevirus mademanyunrecoverabledamages.Manyofthepeople losttheirlovedones,somelosttheirjobandsomelosttheir bigset-upsraisedwithhardwork.Inthisscenariomany companiesandtheirownerscameforwardtohelppeople globally

Withthesamethoughsomecompaniesovercamethis phaseyetimpactofCovidcontinuedonmanyofthe companies.Currently,itbeenalmostthreeyearsforCovid outbreakyetcompaniesstrivinghardtocomeuptheloss baredinthoseyears.Althoughsafetywasmoreimportantat thesituationbutafterallithastobeenleftbackandstarting againiswhatneeded.ManyofcompanieslikeNike supportedcitizensandgovernmenttoovercomethephase. Nikeheldcampaignsandsessionforemployeesaddressing peopleandtheiremployeestobeawareaswellasassuring themsafetyandsecurity.Nikeaddressedtheircustomers andemployees,“Forthecontinuedsafetyandwellbeingof

ourteammatesandcustomers,ourNike-ownedandoperated storeswillremaintemporarilyclosedinmultiplecountries aroundtheworld.Storesinselectedlocationsareopenbased onguidancefromhealthandgovernmentauthorities.”

Conclusion:

Insummary,Nikeisthemarketleaderbecauseofitsdominant worldwidepresenceandleadership.Becauseofitsinviting environment,andunrivaledservice,acustomer'sexperienceat aNikestoreisundoubtedlyunlikeanyothersports equipment'sshop.Theirwelcoming“perfectsportsassociated atmosphere”shouldbealong-termcompetitiveadvantage. Thecompany'sretailoutletsandon-sitecollaborationshave earnedhigherresponserates,puttingtheminfrontofthepack inthematurebusiness.Asaresultofitsall-encompassing marketingapproach,Nikeenjoysastrongmarketposition.

Environmental Sensor Networks for Large-Scale Monitoring

Astheworldbecomesmoredigitized,theneedfor

large-scaleenvironmentalmonitoringincreases. Environmentalsensornetworks(ESNs)consistof anetworkofdevicesthatcollectdataonthesurrounding environment.Thisdatacanbeusedtotrackandrespondto changesinconditionssuchastemperature,humidity,light levels,andairquality.ESNscanalsobeusedtomonitor noiselevels,waterusage,andotherfactorsthatcanaffect employeeproductivityorcomfort.

Inthisarticle,we’lldiscusssomecommonusecasesfor ESNs,howtheycanhelpyou,andhowtodeployone.Keep readingtolearnmoreabouthowenvironmentalsensor networksworkandhowtheycanbeusedforlarge-scale monitoring.

CommonUseCasesforEnvironmentalSensor Networks:

ESNsareoftenusedinbusinesssettingstomonitorand managevariousenvironmentalfactorssuchastemperature, humidity,andairqualityinbusinessfacilities.Thiscanhelp ensurethattheenvironmentiscomfortableandsafefor employeesandcanalsohelpreduceenergycostsby optimizingHVACsettings.

Sensornetworkscanalsobeusedtomonitorandoptimize variousindustrialprocesses.Forexample,theycanbeused tomonitorandadjustthetemperatureofamanufacturing processortomonitorthelevelofpollutantsinafactory exhauststack.

Environment a l Sensor Netw ork s f or Large-Sca le Monit oring

Furthermore,anEnvironmentalSensorNetworkcan monitortheenvironmentaroundcriticalassetssuchasdata centers,windturbines,andoilrefineries.Thiscanhelp ensurethattheassetsareoperatingwithintheirsafe operatingrangeandcanalsohelpidentifypotential problemsbeforetheycauseseriousdamage.

Finally,ESNscanbeusedtohelpbusinessespreparefor andrespondtonaturaldisasters.Forexample,theycanbe usedtomonitortheconditionofcriticalinfrastructure,track thespreadofhazardousmaterials,orprovidereal-time informationtoemergencyresponders.

TheBenefitsofUsingESNsforLarge-ScaleMonitoring

ESNsarebecomingincreasinglyimportantformonitoring environmentalconditionsinbusinesssettings. EnvironmentalSensorNetworkscanprovidevaluable insightsintoissuessuchasenergyconsumption,indoorair quality,andclimatecontrol.Inparticular,ESNscanhelp businessessaveenergyandmoneybyoptimizingtheir operationsinresponsetochangingenvironmental conditions.

ESNscanhelpbusinessessaveenergyinseveralways.For example,ifthetemperatureinabuildingrisestoohigh, ESNscanbeusedtoadjusttheairconditioningsettings accordingly.ESNscanalsobeusedtooptimizelighting levelsandindoorairquality,bothofwhichcanaffect energyconsumption.Inaddition,ESNscanbeusedto monitorenergyconsumptioninspecificareasofabuilding, allowingbusinessestotargetareaswhereenergysavings canbemade.

Sensornetworkscanalsohelpbusinessessavemoneyby providinginsightsintohowclimatecontrolaffects employeeproductivity.Forexample,ifthetemperatureis toocold,employeesmaybelessproductive.Environmental SensorNetworkscanhelpbusinessesadjusttheclimatecontrolsettingstofindtheidealtemperatureforemployees. Inaddition,ESNscanbeusedtomonitorhumiditylevels andairquality,bothofwhichcanaffectemployee productivity

Moreover,thesesensornetworkscanhelpbusinessessave moneybymonitoringwaterusage.Forexample,businesses canuseESNstodetectleaksandtrackwaterusagebyarea. Thisinformationcanhelpbusinessessavemoneyontheir waterbillsbyidentifyingareaswherewaterusagecanbe reduced.

HowToDeployanESN

Sensornetworksarecomposedofmanysmall,low-power devicesthatcancollectandsharedata.Thedeploymentof EnvironmentalSensorNetworksforlarge-scalemonitoring isacomplexprocessthatconsiderstheneedsofthesystem anditsusers.Networkarchitecture,sensorplacement,data processingandmanagement,andcommunicationprotocols mustallbeconsideredwhendesigninganddeployinga sensornetwork.

Thefirststepindeployingasensornetworkistoidentify thegoalsofthesystem.Whatinformationisneeded?What areasneedtobemonitored?Whatkindofdatawillbe collected?Oncethegoalshavebeenidentified,thenextstep istoselecttheappropriatesensors.Manyfactorsmustbe consideredwhenselectingsensors,includingenvironmental conditions,rangeofdetection,powerrequirements,and cost.

Oncethesensorshavebeenselected,thenetwork architecturemustbedesigned.Thearchitecturedefineshow thenodeswillcommunicatewitheachotherandhowdata willbeprocessedandshared.Thedesignalsodetermines howmuchbandwidthorstoragecapacityisrequired.

Aftertheenvironmentalsensornetworkarchitecturehas beendesigned,it’stimetoplacethesensors!Thesensor placementiscriticalforensuringaccuratedatacollectionin thebuilding.Thefirststepistoidentifycriticalareasfor monitoring.TheseareasmayincludetheHVACsystem, roof,windowsanddoor,watersystems,andelectrical systems.

Withthecriticalareasidentified,thesensorsshouldbe placedintheseareasinawaythatwillprovidethemost accuratedata.Oncethesensorshavebeenplaced,thedata canbecollectedandanalyzedtohelpimprovethe efficiencyofthebuilding.Datamanagementsystemsplay animportantroleinESNsbyorganizingandmanaging largevolumesofdatafrommultiplesources.

UtilizingESNs

Environmentalsensornetworksareimportantforlargescalemonitoringbecausetheyallowforthecollectionof datafromalargenumberofsourcessimultaneously.This datacanbeusedtotrackenvironmentalconditionsand changesovertime,whichcanimproveefficiencyandkeep buildingoccupantssafeandhealthy.