The Best Space Technology Companies To Watch In 2023

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Unveiling the Leading Space Technology Companies!

DearReaders,

Theyear2023hasbeenapivotalyeartowitnesstheever-expandingrealmof spaceexplorationandtechnologicaladvancements,brimmingwith breakthroughsandremarkableachievements.Anewgenerationofspace technologyhasemergedcoupledwithspearheadingrevolutionaryideasand pushingtheboundariesofvariouspossibilities.Inthiseditorial,weshinea spotlightonthebestspacetechnologycompaniestowatchin2023,whose innovativesolutionsandambitiouspursuitsaresettoshapethefutureofspace exploration,satellitecommunication,rocketry,andbeyond.

Spacetechnologycompaniesarechallengingthestatusquooftheindustryand competingwithestablishedplayersbypushingthelimitsofhumaningenuity Theyareattheforefrontofthetransformationofunderstandingoftheuniverse throughthelatesttechnologies.Suchcompaniesstimulatescientificprogressin therightdirectioninadditiontosocietaladvancements,andeconomicgrowth. Theireffortspushtheboundariesofhumanknowledgeandinspiregenerationsto dreambig,fosteringasenseofwonderandcuriosityaboutthevastnessofspace.

InthelatestissueofTheEnterpriseWorld- “The Best Space Technology Companies To Watch In 2023”

DhruvaSpace wehavefeatured inthecover story.ItistheHyderabad-basedSpacestartupthathascompletedthree successfulspacemissionsinlessthanayearandpositioneditselfasakeyplayer intheIndianandglobal'NewSpace'market.Itstrivestofulfillitsmottoof 'Diversepayloads,distinctspacemissions.'Ithasmadeasignificantmarkinthe spacetechnologyindustrywithitsunwaveringcommitmenttoadvancingIndia's privatespaceecosystem.

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This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services.

Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns

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DhruvaSpace,aleadingfull-stackspace-engineeringsolutionsprovider,is revolutionizingthesatelliteindustrywithitscomprehensiverangeofservices. Goingbeyondtraditionalspecialization,DhruvaSpaceoffersexpertisein designinganddevelopingsatelliteplatforms,sub-systems,space-gradesolar arrays,satelliteorbitaldeployers,andearthstations.Withauniqueapproachthat integratesthethreecrucialpillarsofanySpaceMission-Space,Launch,and Ground,DhruvaSpaceguidescustomersthroughanend-to-endprocess, ensuringtheseamlessexecutionoftheirmissions.

Whilenotdirectlyinvolvedinthemanufacturingoflaunchvehiclesorpayloads, DhruvaSpacehasfounditsnicheinamarketwherecustomersseektoharness spacetechnologiesforvariousapplications.Thecompanypridesitselfonbeing applications-agnostic,adaptingitssolutionstomeetthediverseneedsofits clientele.

Operatingfromastate-of-the-art10,000-square-footfacilityinHyderabad, DhruvaSpacehousesallitsdevelopment,manufacturing,andservice capabilitiesin-house.However,asthecompanycontinuestosecurecommercial contractsfrombothgovernmentandciviliansectors,itrecognizestheneedto scaleupitsoperations.Tomeetthegrowingdemandsofitscustomerbase, DhruvaSpaceisstrategicallyplanningtoestablishanAssembly,Integration,and Testing(AIT)facility Thisexpansionaimstoensureefficienthandlingofmass productionandtesting,positioningthecompanyforsuccessintherapidly evolving'NewSpace'era.

Ashistoryhasshown,theinitialphaseofspaceexplorationandtechnology consolidationisoftenfollowedbyasurgeinbusinessesseekingtocapitalizeon theopportunitiespresentedbyemergingfrontiers.DhruvaSpace,withits visionaryapproachandcommitmenttoend-to-endsolutions,ispoisedtoplaya pivotalroleinshapingthefutureofthesatelliteindustryanddrivingthe realizationofambitiousspacemissions.

L E A D E R S I N S P O T L I G H T

Dhruva Space  12

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34 CASE STUDY upshot How Harley Davidson Is Riding The Waves Of Change? 50 Article How Automated Reporting Boosts Your Business MALLORCA 24 44 Blog 75 Hard Challenge: The Good, The Bad, and The Ugly 54 Review Hootsuite
DHRUVA SPACE C o v e r S t o r y
Of Space Sanjay Nekkanti | CEO Krishna Teja Penamakuru | COO Abhay Egoor | CTO Chaitanya Dora Surapureddy | CFO
Designing The Future

Inthefieldofspacetechnology, innovationandvisionarecrucialfor success.DhruvaSpacetrulyembodies thesequalities.TheHyderabad-based Spacestartuphascompletedthree successfulspacemissionsinlessthana year,positioningthemselvesasakey playerintheIndianandglobal'New Space'market,astheystrivetofulfill theirmottoof'Diversepayloads, distinctspacemissions.'

TheleadershipteamofDhruvaSpace consistsofco-founderswhohavebeen closefriendssincetheirschooland collegedays.SanjayNekkantiserves astheChiefExecutiveOfficer,Krishna TejaPenamakuruastheChief OperatingOfficer,ChaitanyaDora SurapureddyastheChiefFinancial Officer,andAbhayEgoorastheChief TechnologyOfficer.Nekkantifounded DhruvaSpacein2012,andin2018, Egoor,Penamakuru,andSurapureddy joinedtheteam.

DhruvaSpacehasmadeasignificant markinthespacetechnologyindustry withitsunwaveringcommitmentto advancingIndia'sprivatespace ecosystem.TheEnterpriseWorld proudlyrecognizesDhruvaSpaceas oneofthetopspacetechnology companiestowatchin2023.

UnveilingtheLegacy

DhruvaSpaceisafull-stackspaceengineeringsolutionsproviderthat offersacomprehensiverangeof servicesinthesatellitedomain.Their expertisecoversthefullgamut,from designinganddevelopingsatellite platformsandsub-systems(including space-gradesolararrays)tosatellite

Iorbitaldeployersandearthstations. Unlikeothercompaniesthatfocuson specificaspects,DhruvaSpace integratesthethreepillarsofanySpace Mission–Space,Launch,andGround –andguidescustomersthroughan end-to-endprocessfortheirmissions.

WhileDhruvaSpacedoesnot manufacturelaunchvehiclesor payloads,ithasfounditsplaceina marketwherecustomersseekto leveragespacetechnologiesinvarious applications.Thecompanyis applications-agnostic,meaningthey adapttomeettheneedsofvarious customers.

Currently,DhruvaSpaceoperatesfrom a10,000-square-footfacilityin Hyderabad,wherealltheirproducts andservicesaredevelopedin-house. Butasthecompanyhasattractedmore commercialcontractsinboth Governmentandcivilianverticals,the teamisplanning tosetupanAIT (Assembly,IntegrationandTesting) facilitytomeettheen-massedemands ofitsscale-upofoperationsand growingcustomerbase.Aswehave seeninhistory,followingtheinitial phaseofspaceexplorationand technologyconsolidation,thereisa surgeinbusinessesseekingto capitalizeontheopportunities presentedbytheemerging'NewSpace' era.

Full-StackApproachtoSpace-tech

DhruvaSpacelivesuptoits"reliable, faster,affordable"statementthrough strategicinitiativesandacustomercentricapproach.“Typicallyhavinga spacemissioninorbitentailsworking withdozensofsuppliersatthesame time,”aversSanjayNekkanti,CEO, “Thishasahugeimpactoncost, reliabilityandturnaroundtimes. Providingafullstacksolutionis DhruvaSpace’scompetitiveadvantage aswecansendupmissionsfaster,

economicallywithoutimpacting reliability.Thisistheneedofthehour intheagewherecustomersarenot lookingatsendingjustoneortwo satellitestoSpacebutrather consideringsendingdozensof satellitestoSpace,toimprove satellites-enabledservicesonplanet Earth.”

Followingacustomerdevelopment modelandembracingafull-stack vision,DhruvaSpacedesignsand developssatelliteplatformstructures, subsystems,launchdeployers,and EarthStations.Theirmaincustomers arepayloadproviderswhowishtoown theirspaceassets.Additionally,Dhruva Spaceservescustomersincivilianand defensesectorsbothinIndiaand globally.

KrishnaTejaPenamakuru,theCOO, highlightsthatDhruvaSpaceremains committedtocontinuousinnovation andinvestmentinresearchand development(R&D).AsPenamakuru states,whiletheyhaveachieved success,theywillpersistentlypursue innovationandR&D,ensuringtheir endeavoursreflecttheirongoing commitmenttoadvancement.

Dhruvatotheorbits

AstheCFOofDhruvaSpace, ChaitanyaDoraSurapureddy emphasizesthecompany'ssignificant accomplishmentsoverthepastyear. Thecompanyhasexperiencedsteady revenuegrowthsinceitsfirstrevenuegeneratingfinancialyearin2021,with aturnoverofINR50lakh.

Surapureddyadds,“AsDhruvaSpace expandedfroma3,000toa10,000square-footfacility,thecompany'sgoal istogrowtoabout100CroresbyFY 24,withplansunderwaytohaveour own1lakh-square-footSpacecraftAIT facilityupandrunningbythen.The companyhasalsosecuredsignificant

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funding,raisingclosetoUS$9million todate,withINR22croreraisedin October2021,ledbyIndianAngel Network(IAN)FundandBlueAshva Capital.”

DhruvaSpacehasachievedthree successfulspacemissionsinthepast year,demonstratingitsdedicationto makingspacemoreaccessible, frequent,andreliable.Their1U SatelliteOrbitalDeployer(DSOD-1U) hasbeenspace-qualifiedanddeployed onISRO'sPSLV-C53.Additionally, theyhavesuccessfullylaunchedand deployedtwoCubeSats,Thybolt-1and Thybolt-2,onPSLV-C54.

Thesesatellitesarethefirstauthorized byIN-SPACeandtobesuccessfully deployedintoorbit;tilldatethetwo satelliteshavecompletedaround3000 orbits.Morerecently,DhruvaSpace hasqualifiedtheir3Uand6USatellite OrbitalDeployers(DSOD-3Uand

DSOD-6U)andtheirOrbitalLink (DSOL)forsatellite-baseddatarelay applicationsonboardPSLV-C55.

Notablefigures,includingPrime MinisterofIndiaNarendraModi, MinisterNitinGadkari,MinisterG KishanReddy,MinisterPiyushGoyal, MinisterKalvakuntlaTarakaRama Rao,ISROChairmanandSecretaryof theDepartmentofSpace S.Somanath, andIN-SPACeChairmanDr.PawanK Goenka,RocketBoysactorJimSarbh andmusicianChinmayiSripadahave expressedsupportforDhruvaSpace's growth.

AtDhruvaSpace,teammembersare encouragedtofindtheirpassionand exploredifferentverticalswithinthe spaceindustry,whetheritbein engineering,regulatoryandlegal, productionandprocurement,salesand marketing,orotherareas.

Penamakuru,COO,says,“The companyvaluesthededicationand passionofitsemployees,whohave playedcriticalrolesinthesuccessof variousmissionsandprojects. Accordingtoourphilosophy,ateam withdiverseskillsandinterestscan createinnovativesolutionstocomplex challengesinthespaceindustry.”

TheEntrepreneurialMindset

Nekkanti,beingadrivenandvisionary entrepreneur,understandsthat entrepreneurshipextendsbeyond profit-making.Hepointsoutthat entrepreneursshouldidentify opportunities,innovate,adaptto marketchanges,andleadtheirteams towardsachievingtheirgoals.

Nekkantiviewsentrepreneurshipasa challengingyetrewardingjourney, emphasizingtheimportanceofpassion andbeliefinmakingapositiveimpact onsociety.Withthefoundingof

DhruvaSpacein2012,Nekkantiaimed tospearheadtheprivatizationofIndia's spacesector,aspiringtocreatea sustainableandprofitablebusinessthat benefitsboththeeconomyandsociety. “Ibelievethatentrepreneursshould identifyopportunities,innovate,and adapttochangingmarketconditions, aswellasbuildandleadtheirteams towardsachievingtheirgoals.”

Nekkantibelievesthat entrepreneurshipisachallengingyet rewardingjourney.Havingparticipated inthehistory-makingSRMSATproject in2011–India’sfirststudent nanosatelliteprojectwithISRO–he emphasizesthatentrepreneursshould haveadeeppassionfortheirventure andbelieveinitspotentialtomakea positiveimpactonsociety.This passionandbeliefserveassourcesof motivationandresilienceduring difficulttimes.

Nekkanti'sultimategoalistocreate asustainableandprofitablebusiness thatbenefitsboththeeconomyand society Withthisvisioninmind,he foundedDhruvaSpacein2012, aimingtoleadtheprivatizationof India'sspacesector.Nekkanti understandsthesignificant responsibilitythatcomeswiththis visionandisfullycommittedto leadingthewayinthisfield.

India’sPrivatizationoftheSpace Sector

Nekkantiacknowledgesthepositive impactoftheIndianGovernmentin promotingprivatizationofthespace sector,empoweringprivateplayers toinnovate,andopeningupnew opportunities.

AccordingtoNekkanti,thereare threekeyfactorsdrivingthe increasedinvolvementofprivate

entitiesinthespaceindustry: favourablepolicies,accesstocapital, andthegrowthoftheoverall ecosystemtoserveglobalmarkets. HealsohighlightsIndia'sreputation asahubforITandspace-tech,which hasfosteredaconducive environmentforprivatecompanies inthesector

Nekkantiemphasizesthesignificance of"flightheritage"or"Space heritage"inthespaceindustry.He pointsoutthatmanysmall companiesinIndiahaveactively supportedtheIndianSpace Programmeforseveraldecades, contributingtothecountry'sspace legacy.

AccordingtoNekkanti,“TheIndian Governmenthasbeensupportiveof privateplayersinthespacesector, creatingalevelplayingfieldfor companiestosupportlocalaswellas

C o v e r S t o r y

globalrequirements.TheEconomicSurveyof 2021-22identified101privatespacestartupsin India,andthisnumberhassincegrown”

TheprivatespacesectorinIndiahasattracted significantcapitalinfusion,withoverUS$50-60 millionraisedsince2012,andthisfigureis projectedtoincrease.TheestablishmentofIndian NationalSpacePromotionandAuthorisation Centre(IN-SPACe),alongwiththereleaseofthe IndianSpacePolicy2023,indicatesfurther developmentsandadvancementsinthisfield.Itis definitelyworthkeepinganeyeontheprogress andfutureprospectsoftheIndianprivatespace sector.

StartupSpaceboom

Thetimingoftheemergenceofprivatestartupsin thespaceecosystemiscrucial,particularlydueto thegrowingglobaldemandforsmallsatellites. Theprojectionsindicatethatthenumberofsmall satellitesneededcouldreachtensofthousands.To fulfillthesedemands,itisessentialtohavea strongandresilientglobalsupplychaininplace.

Nekkantiadds,“Thestartupsthatexistinthe ecosystem,alongwith400-oddcompaniesthat buildsmallcomponentsfortheIndianSpace Programme,aregearinguptobenefitfromthis sudden‘SpaceRush’.TheGovernmentofIndia hasalotofpushpowertowardsMake-in-India, whichisalladdinguptopeopleforayingintothis sector.”

Nekkantiacknowledgesthatprivatecompaniesin thespaceindustryareraisingsignificantcapital andenjoyingmoreautonomy.Theyalsowork alongsideregulatorybodieslikeIN-SPACeto ensureaccountability Additionally,private companiesareactivelyengagingthepublicin detaileddiscussionsaboutspaceandsatellite technologies.

Thissupportwillundoubtedlyfosterincreased participation,notonlyamongstartupsbutalso amonginvestors,stakeholders,andencourage progressivecollaborations.Nekkanti, Penamakuru,Surapureddy,andAbhayEgoorare alloptimisticaboutthefutureoftheIndianspace industry.Theybelievethatprivatestartupswill playacrucialroleinestablishingastrongand sustainableecosystemforthesector

I TRULY

BELIEVE THAT NECESSITY

IS THE MOTHER OF INVENTION.

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Partnershipshaveplayedavitalrole indiversifyingthespaceasset portfoliosofprivateplayers.Dhruva Spacehasforgedallianceswithother significantplayersinthespace industry,includingSkyroot Aerospace,alaunchvehicleprovider basedinHyderabad,SidusSpace fromFlorida,Blackskybasedin Virginia,Kinéis,asatelliteoperator andglobalconnectivityprovider basedinFrance,andComat,a strategicequipmentsupplieralsofrom France,amongothers.These partnershipshavebeeninstrumentalin expandingDhruvaSpace'snetwork andcapabilitiesinthespacesector.

Afuturistictrajectory

DhruvaSpaceisdeterminedtolead theprivatizationofIndia'sspace industryandhasmadesignificant progresstowardthisgoal.In2020,the companywashonoredwiththe prestigiousNationalStartupAwardby theGovernmentofIndia,recognizing itsexceptionalcontributionstothe satellitetechnologysector.

TheStartupIndiaschemehasplayeda crucialroleinDhruvaSpace's success.Thecompanyisproudtobe thefirstrecipientofthe National StartupIndiaAward.Thisinitiative hasfosteredavibrantstart-up ecosysteminIndia,nowtheworld’s third-largestwithover50,000 startups.

TheNationalStartupAwardreceived in2020hascatalyzedDhruvaSpace's globalexpansion.Thecompanyhas establishedfruitfulpartnershipswith stakeholdersinvariouscountries, includingtheUAE,Finland,USA, andSingapore.Theseinteractions, facilitatedbytheGovernmentof India,haveenabledDhruvaSpaceto showcaseitsproductstoawider audience.

Alongwiththe2020NationalStartup Award,thecompanyhasbeenawarded the2022PanditDeendayalUpadhyaya TelecomSkillExcellenceAwardforits workinSatelliteCommunications.It hasalsobeenhonoredwiththe2022 ‘Business’InnovationforIndiaAward bytheMaricoInnovationFoundation, andalsoreceivedthe'BestStartupSilver'accoladeatthe2022Telangana StateIndustryAwards.

DhruvaSpacealsorecentlygraduated fromtheglobally-reputedCreative DestructionLab,anon-profit organizationdeliveringobjectivesbasedprogrammesforseed-stage, scalablesci-techcompanies, showcasingthecompanyisindeed seriousabouttakingindigenouslydevelopedIndianSpace-techproducts andservicestotheglobalmarket.

Withapproximately60full-time employees,includingthefourcofoundersandconsultants,Dhruva Spaceiscommittedtoensureits positionasaprominentplayerin India'sthrivingprivatespace-tech ecosystem.

Spacetechnologiesholdimmense significanceastheycontributeto numeroustechnologiesusedinour dailylivesonEarth.Forinstance, memoryfoammattressesandLasik eyesurgerytechnologywereinitially developedforspaceuse.Additionally, airpurifiers,essentialduringthe COVID-19pandemic,originatedfrom spaceexplorationendeavors.

Nekkantiadds,“Thedemandfor satellite-enabledservicesisincreasing worldwide,andsatellitetechnology hasthepotentialtoimpactpeople's livessignificantly.Satellitesarevital forenablingfarmerstounderstand cropyieldpatterns,assistingtradersin makinginformedinvestmentdecisions,

andprovidingvaluableinsightsto nationalsecurityagencies.Furthermore, therecentannouncementoftheIndian SpacePolicy2023hasgivenclaritytothe futureoftheprivateSpacesectorof India.”

Findingsynergies

AstheCTOofDhruvaSpace,Abhay Egooremphasizestheimportanceof havingadiverseandcomplementaryteam toworkintheSpaceindustry."Thetype ofteamyouhaveisthebiggestandmost importantfactorinovercomingmost challenges,"henotes."Theseteammates willbewithyouthroughthewhole executionphaseoftheidea."

Egooracknowledgesthediverseskillsets requiredforsatellitedevelopment. Penamakurubringsasoftware background,SurapureddyholdsanMBA, NekkantihasexpertiseinSpace,and EgoorhimselfhasanElectronics Engineeringbackground.

DhruvaSpaceensuresthatitsteam reflectsitsfull-stackvision,encompassing legal,regulatory,finance,business development, PRandmarketing,and supplychainexpertises.Egoor emphasizesthesignificanceofnontechnicalskillslikemarketing, commercialization,andmanaging regulatoryandlegalaffairs.Hewarnsthat lackingtheseskillsinthecoreteamcan leadtoproblems.

Lookingahead,DhruvaSpacehas ambitiousplansforgrowth.Thecompany isheavilyinvestinginresearchand development,focusingonnext-generation satellitesystemsandtechnologies.With threelaunchesundertheirbeltandanAIT facilityintheworks,thecompanyhas morelaunchesslatedfeaturingthe company’snanosatellitesfromIndiansoil, allwiththevisiontocreatefaster,smarter, andmoremodularSpacesolutions.

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Mallorcaisasecludedisland

knownforitstranquilbeaches, stunninglandscapes, architecturalbeauty,FestivalPark,and welcomingculture.Thelargestislandof Spain,Mallorcagotitsnamefromthe Latinphrase'insulamaior,'which translatesto'largerisland'or'Bigger Island.'

Touristsaroundtheglobehavevisitedthe islandforyears,withmajortourismtaking asurgefromthe1950s.Furthermore, Mallorcahasattractedmanycelebrities, writers,andpoetsduetoitscalmingand lushbeautythathelpsbringmore creativitytolife.However,thereisalot moretothisislandthanitsscenicbeauty.If youareplanningatriptoMallorca,here aresomethingsthatwillhelpyouexplore theislandmoreintricately

Top6All-InclusiveResortsinMallorca

Whiletherearemanyhotelsandresortson theisland,herearethebestplacesin Mallorcatostayforyou:

1.

TheIberostarSelectionSuitesJardíndel SolhotelresidesoverthebeautifulCosta delaCalmabeach.Its261hotelrooms includeservicessuchasSPA,FreeWiFi, anoptionalall-inclusiveaccommodation type,awhirlpoolbath,andaprivatepool withmanyroomsofferingafabuloussea view.

Inaddition,thehotelhasanexclusiveVIP zone,whereonecanaccessthebar, solariumwithsunloungers,Balinesebeds, anddirectaccesstothebeachwhereyou canenjoybeautifulsunriseandsunsets.

Thehotelisdoingitsbitforabetterfuture withinitiativestoreduceplasticuseand responsibleseafoodconsumptionfora bettercoastalenvironment.

IberostarSelectionJardindelSol Suites
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2.VIVACalaMesquidaResort&Spa

Whetheryouaretravelingasacouple, withfriends,family,orkids,VIVACala MesquidaResort&Spacaterstoall.The hoteloffersarangeofexclusiveservices astheselectionclub,allowingyouto customizeyourwholeresortexperience.

Intermsofcuisine,thehoteloffers varioustypesofdishesattheirbuffet throughtheirItalianandMexicanhotels andtheirbeachrestaurantMirablau. Overall,theexperienceattheVIVACala MesquidaResort&Spamakesfora relaxingstay.

EnjoytheMediterraneancultureat IberostarPlayadeMuro.Theuniquely designedroomsarespaciousand sufficientlyaccommodatefamilies, couples,orchildren.Inaddition,the hotelprovidessportsfacilitiesforthose intoCyclingandTennis.

Moreover,TheStarCampprogramoffers avarietyoffunactivitiesforkids, allowingtheadultstorelaxonthebeach orvisitthespatodestress.

BetweenthebayofPollençaandthe AlbuferetaNaturalPark,PortBlueClub PollentiaResort&Spaisahotelamidst thenaturalbeautyofMallorca.

Thehotelprovidesnumerousoutdoor facilitiesandsportsoptionsforyouto choosefrom.Additionally,therearealso variousprogramsfortheenjoymentof kids.

Otherservicesincludedeliciousfood,a relaxingSpa,aBar,andanadults-only pool.Forsportsfanatics,thehoteloffers varioussportsliketennis,swimming,and anumberofotherwatersports.

ThebeachesofMallorcaareamajorattractionamongtourists.AndPlayaDe Maro,wherethishotelislocated,isoneofthetop3beachesinSpain.The IberostarSelectionPlayaDeMuroVillagehasalsowonvariousTripAdvisor awardsforitsqualityservices,infrastructure,service,andgastronomy

Throughits3restaurantsand4bars,theresortoffersanarrayofdishesanddrinks forthoselookingtoenhancetheirpalette.Todistress,therearewatercircuitsat thespaalongwithTenniscourts.

3.IberostarPlayadeMuro 4.PortBlueClubPollentiaResort& Spa 5.IberostarSelectionPlayaDeMuroVillage
| June 2023 28

ThingstodoinCalesdeMallorca

Ifyouwereresearchingforyourtrip toMallorca,youprobablycameacross CalesdeMallorca.Residedonthe southeastcoastofMallorca,theresort iswidelyknownamongglobaltourist communities,especiallyfromEurope andtheUK.

Theresortisagoldminefortourists, andifyouhaven'tquitefiguredout whatthingstodoinCalesde Mallorca,hereare8thingstohelp you:

1.BoatTrips

ExplorethecoastalbeautyofMallorca morecloselybychoosingfrom variousboattripsavailableonthe beaches.Asyousailthroughthe waters,bringalongyourfavorite seafooddishesordropbythemany restaurantsreadytosatiateyourtaste buds.

2.IslandTour

Theislandisfullofhiddennatural beauty.Afterarelaxingtimeonthe stunningbeaches,startexploringthe islandforotherattractivenearby places,restaurants,andother interestinglocalthingsthatnotmany areawareof.

3.VisitCaves

CalesdeMallorcaisahubformany caves,namelytheCuevasdelDrach (DragonCaves)andCuevasdels Hams.Thesecavesaremajor attractionsamongglobaltouristsdue totheirstalagmitesandstalactite formations.Onecanalsowitness classicalmusicconcertsonthewayto cavediscovery,performedbyfloating musicians.

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4.

WaterSports

Thisoneisforallyousportsjunkiesoutthere.Various resortsandhotelsofMallorcaallowyoutoenterwater sportstoenhanceyourexperience.Ontheotherhand,if youdon'twanttoindulgeinwatersportsattheresort, plentyofotheroptionsareavailable.

5.

RafaNadalMuseumMallorca

RafaelNadalisaMallorca-bornTennislegend, consideredbymanyasthegreatestplayertoplaythe game.Avisittothismuseumnamedafterhimwillallow youtolearnaboutsomeofhiscareer-highlighting momentsandhelpyouknowhimbetterasapersonanda player.Additionally,youcanalsobuymerchandiseand otherproductsrelatedtoRafaelNadalaswell.

6.Hiking

DoyouloveHiking?ThenCalesdeMallorcawillbea treatforyouthankstothemountainssurroundingthe resort,makingitoneofthemostsought-afterhiking spotsamongtouristhikers.

7.

LocalCuisine

Mallorcaisblessedwithadeliciousfoodheritage. Foodieornon-foodie,oneshouldnotmissoutonan opportunitytotastelocaldelicaciessuchaspaella, sobrasada,ensaimada,andotherseafooddishes.

8.

TheNightlife

Nightlifeisnotwhatmostpeoplethinkofwhenplanning avisitingMallorca.However,thatdoesnotmeanit doesn'thaveagreatnightlifescene.Theresortoffersa numberofbarsandpubsforanyonelookingto experiencetheCalesdeMallorcanightlife.

Finally,

IsMallorcaworthvisiting?

Thesimpleansweris—YES.Nomatterthetimeofthe year,fromtheWorldHeritageSiteMountainsof TramuntanaandTurquoisebeachesthatholdyour attentiontoseafoodspecialtiesandhistoricsites, Mallorcaisanislandthatsecludesyouawayfromhectic everydaylifeforapeacefultime.Ifthatsoundslike somethingyouareseeking,whichyouprobablyare,then Mallorcaistheplacetobeforyou.

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Areyoucrazyaboutriding motorcycles?Ifyes,itmightbeoneof yourdreamstotakearoadtripwitha HarleyDavidsonbikeinthemountain areas.Thebikegivesyouthe experienceofpleasureandadventure whileenjoyingthescenicbeautyatthe sametime.Nobodywilldisagreewith meifIsayHarleyDavidsonbikesare thebestintheworld.

Theirmotorcyclesaretheperfect combinationofabeautifulbody framework,excellentengineering,and asmoothride.Hardcorebikelovers, whenlookingtobuyamotorcycle, oftendon’tsettleforanythinglessthan Harley.Inthisarticle,we’lltakeyou onaridetoshowthejourneyofHarley Davidsonfromabicyclebrandtoa motorcyclelegendlovedbyall.

CompetitionwithGlobalMarket

Foundedin1903,HarleyDavidsonis oneofthefewAmericancompanies thatsurvivedtheGreatDepressionin 1930.Itwasestablishedinoneofthe townsintheUnitedStatesofAmerica namedMilwaukeeinWisconsin.The companyexperiencedmultiplechanges intermsofleadershipandsubsidiary arrangements.Whentherewasserious competitionintheglobalmarket,

especiallyfromJapan,Harley Davidsonsawitspoorqualitybike productioninthemarket.However,it didnotaffecttheever-growinggraph ofthecompany’ssuccess.Harley Davidsoninspiredmorebikersacross theworldandpeoplestartedjoiningits fanclub,showingofftheirbikeriding skills.

RisingthroughWarTime

Theoriginofthecompanycanbe tracedbackto1901whenWilliamS. Harveydecidedtouseasmallengine capableofdisplacing116ccflywheels formanufacturingpedal-powered bicycles.Foranothertwoyears, William,alongwithhischildhood friendArtherDavidsonkepton tinkeringwiththeengine.Thejourney ofoneofthemosticonicmotorcycle manufacturersintheworldbegan whentheprocessofengine-making wasfinished.WhentheUSAdecided toparticipateintheFirstWorldWar, thedemandformotorcycleusers increased.HarleyDavidsonsoldmore than15000motorcyclestotheUS militaryduringthewar

Infact,duringSecondWorldWar,the governmentagainaskedHarley Davidsontoserveinthemilitary The

companyprovidedmorethan90,000 motorcyclebikestothemilitary, probablyoneofthehighestdemandto date.However,whenAmerican MachineandFactorypurchasedHarley Davidsonin1969,thecompanylostits reputationformanufacturingreliable andqualitymotorcycles.TheAmerican MachineandFactoryreducedthemass productionofbikesandfiredmostof theworkerswhichloweredthebike qualityandmadetheminferiortotheir Japanesecounterparts.Soon,the companybecamebankruptanditwas difficultforittosurvive.However,the veterandidn’tbogdownandkept comingback,ultimatelymakingway foritselfinthemarketagain.

Pioneerof‘ChopperMotorcycles’

Inthebeginning,Harley-Davidson manufacturedlarge,air-cooledcruiser motorcycleswithpowerfulengines withaminimumdisplacementof 700cc.Thismodelofmotorcycles broughtthetrendofthe“chopper” motorcyclestylethatunderwentmass productionandwascustomizedto complementtherider’sdesiresand specifications.Theywerewell-known forthepersonalizedbikespecifications companyofferedforbuyers.

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PopularModelsofHarleyDavidson

Ÿ HarleyDavidsonFatBoy114

Ÿ HarleyDavidsonSportsterS

Ÿ HarleyDavidsonStreetGlide Special

Ÿ HarleyDavidsonPanAmerica

1250

Ÿ HarleyDavidsonNightster

RavishingRetroLooks

Onethingthatfascinatesmostpeople aboutHarley-Davidsonbikesistheir retrolook.Inadditionto customization,thecompanywantsits customerstoenjoytheretrolook whichtakesthembackintotheeraand relivesnostalgia.Thecompanyis acknowledgedfordurability, comfortableride,andmost significantly,thereliabilityofits enginesbecausesafetyiseverything. Mostofthebikeshaveanengine above700ccsegmentandusetheVtwinenginewhichisaperfectblendof

powerandlongevity.

MarketingStrategies

Therearedifferentmarketingstrategies thatworkedwellforHarleyDavidson andmadethecompanywhatitistoday Theyinclude:

Ÿ FreedomandIndividualism: Harleyhasalwaysportrayeditself intheadsasafreebird.It characterizedthequintessential valueofhumanbeingslike freedomandindividualism.The wayitsbrandisdifferent,itshows howeveryriderisdifferent.This strategygavebikeownersawide canvastoexplorewhotheyare.

Ÿ SymbolofCourage:Harleyand Davidsoncreatedsportsbikesinan erawhentherewerenoproper roadsandracingtracks.Bothof themwentaheadanddaredto innovatesomethingthatwasway

aheadofthetime.Itwasa courageousthingtodothat,and today,roadtripswithHarleyare encouragedasalifetimeadventure.

Ÿ ListeningtoCustomers:What makesHarleyDavidsondifferent thanitscompetitorsisthatitlistensto itscustomersandrespectstheir opinions.Thecompanyundertakes surveystocollectdataabout customerpreferences.Theycallit ‘real-timemarketresearch.’The researchprovidesauniqueapproach tostudyingcustomerbehavior

Ÿ FocusedonCreatingOwn Community:HarleyOwnerGroup (HOG)isasponsoredcommunity marketingclubwhichisoperatedby HarleyDavidson.Itisforthose enthusiastbikeriderswhoareloyal customersofthecompany Thegroup promotescompanyproductsaswell asencouragesaposhlifestyle.

StatisticsofHarleyDavidsonBikes: RevenueTotalsforthelastfiveyears

2018 2019 2020 2021 2022 $5.775B $4.045B $5.335B $5.361B $5.716B
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HarleyDavidsonMotorcycleSales inthelastfiveyears:

KeepingupwiththeQuality

Harley-Davidsonisoneofthosebrandsinthemarketthathasgoodmanufacturingqualityanddesignsthatfulfillthe requirementsofcustomersatalowcost.However,thecompanyhasfacednumerouschallengesthroughoutitsjourney.As mentionedearlier,duringthe1970s,itexperiencedtoughtimesasitsmarketsharewasdecliningduetothepoorqualityofits bikes.TheAmericanMachineandFactorycompanydesiredtotakeadvantageofthemarketsituationandraiseproductionby neglectingitssupplychainmanagement.Thecompanysufferedvigorouslyinmaintainingitsquality,however,itrecoveredto becomethesolesurvivingheavy-weightmotorcycle-producingcompany

JustinTimeManagement

In1981,HarleyDavidsonappointednewpersonnelatthemanagementlevel.Thecompanylaunchednewproduction schedulesthatsurgedinventoryturnsfrom16to28million.Itfocusedonimprovingrelationshipswithsuppliersandbuilding bettersupplychainmanagement.Thereafter,thecompanyintroduced“JustinTimeManagement”whichhelpedittoachieve continuousadvancementinqualityandquantity.Itincreasedtheproductdevelopmentefficiencywhichdroppedthecostand ultimatelythesalewasincreased.

HarleyDavidsonhasbecomealeaderinthemarketnotjustintermsofproducingandsellingmotorcyclesbutalsoasa perfectexampleforupcomingstartupstofollow.Theforemostaccomplishmentofthecompanyisqualityimprovementand quickdeliveryofproducts.Thecompanyconsistentlystudiescustomerbehaviorandunderstandstheirneedstomake innovationsintheproduct.

WhatmakesHarley-Davidsonuniquefromothercontemporarybusinesses?

Today,managementinstitutesareteachingHarleyDavidsonasacasestudytotheirstudentsandmakingeffective contributionsinthefieldofmarketing.HerearesomefactorsthatdifferentiateHarley-Davidsonfrommostofitscompetitors.

YEAR USA CANADA EMEA ASIAPACIFIC LATIN AMERIC 2022 109190 7924 30510 27905 2922 2021 125713 8005 30907 25020 3652 2020 103650 6477 36906 27220 5995 2019 125960 8946 44086 29513 9768 2018 132868 9690 46602 28724 10167 www.theenterpriseworld.com | 39

Ÿ LowerBatchSizeProduction: Smallbatchsizeproductioncan decreaseproductioncostsand improvethequalityoftheproduct. Itfuelssmoothproductionflow andreducesinventory

Ÿ ReducedSet-upTime:Lesser set-uptimeimproves manufacturingefficiencywhich eventuallyreducesthetimeand spaceofproduction.

Ÿ Pullsystem:Basedoncustomer demand,thepullsystemcan controltheproductionflow The methodeliminateswastein handling,optimizesthespaceof theshopfloor,andmakesquick productdeliverytocustomers.

Ÿ CompleteInvolvementofall Employees:AtHarley Davidson,theemployersarea partofthequalitycontrol circle.Theymotivate employeestotake responsibilityfortheirwork whicheliminatesloopholesin theprocess.

Ÿ RelationshipwithSuppliers: Aswediscussedearlier, buildingstrongrelationships withsuppliersisoneofthe crucialdecisionstakenby HarleyDavidson.Itrevamped theproblem-solvingskillsof thecompanyandremoved frictionwhilesharing information.

UrbanRidingExperiences

HarleyDavidsonbuilds motorcyclesnotjustforthis generationbutalsoforupcoming generations.Inordertocontribute tosustainabledevelopmentefforts, thecompanyhaslaunchedEVs (ElectricVehicles)thatarereadyto takebikeridersbeyondthe limitationofcombustion.Examples ofHarleyDavidsonelectric vehiclesincludeLiveWireONE,S2 DELMAR,etc.Thesebikesare manufacturedforagilityandurban ridingexperiences.

FuturisticTrends

HarleyDavidsonownsdiversified futuristicplansthatcantransform thefutureofthewholebike industry Thecompanyisbranding itslogotoreachmorepeopleand becomeanaturalchoiceforthem. Suppliertrainingconsistsofa detailedstudyoftheirprevious strategies,issues,andthewaythey approachthesolutions.Today,the companyseekstomanufacture world-classprofitablemotorcycles alongwithbecomingthebest supplierintheworld.Harley Davidsonoughttoberecognizedby customersforthequalityandvalue ofitsproductandservices.

The‘GivingBack’Attitude

Harley-Davidsoniscontributingto socialworkaswell.Thecompany hasglobalappealaswellas presenceanditsponsorsfundraisers,charities,andavarietyof socialeventsforthebenefitofthe community.Evenwithoutcompany sponsorship,Harleymotorcyclists cometogetherforcharityworkand trytogivetheirbacktothe communitiesandhelpothers.

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75 75 | June 2023 44
The Good, The Bad, And The Ugly HARD CHALLENGE75 5 www.theenterpriseworld.com | 45

Thereisasurgeofpeople

participatingin75hard challengesalloversocial media,catchingmillionsofeyeballs withpicturesofbooks,dietplans, before-afterprogresspics,andvarious hashtags.Ifyouhaven’talreadycome acrossthistrend,youmighthave questionslikewhatis75hard challenge?Whyiseveryonegoinggaga overit?Arethereanybenefits?Isit safe?Letusanswerallthequestions youmighthaveandmore.

Whatisthe75HardChallenge?

The75HardChallenge,aprogramthat supposedlyturnsyourlifeupsidedown forthebetter,wascreatedbyAndy Frisella—anentrepreneur,author,and podcasteratRealAF Whilethewhole thingispositionedasa“transformative mentaltoughnessprogram,”itsphysical effectsarenoticeable,asseenfrom numerousprogresspicsonthehashtags suchas#75Hard.

Theideafor75HardcameafterAndy interviewedJamesLawrence,akathe IronCowboy,whocompleted50 Ironmantriathlonsin50U.S.states everydayfor50days.Accordingto James,toachievementaltoughness,one mustintentionallyputthemselvesin uncomfortablesituations.Inaddition, Frisellaalsonoticedthatpeoplearound himwerefailingtocompletethefitness programstheysignedupfor

Rulesof75Hard

1. Keep ADiet Plan: Hedoesn’tspecify whatspecificfoodstoeat,however,he doesputemphasisonnothavingcheat mealsoralcohol.

2. Follow AWorkout Routine: Work outtwiceadayfor45minutes,outof whichoneworkoutmustbedone outdoors.

3. Document Your Progress: Take yourprogressphotoseveryday.

4. Water Intake: Drinkatleast1 gallonofwaterdaily

5. Book Reading: Read10pagesofa bookeveryday,excluding audiobooks.

P.S.Thebookgenremustbe:selfimprovement

Whatarethebenefitsof75Hard?

• Improved Confidence and enhanced self-esteem and selfworth

• Better physical health

• Better ability to complete daily activities and management skills

• Enhanced Grittiness

• Stronger Fortitude

• Career Improvements

• Improved relationships

Theprogramaimstobenefitthe personphysically,mentally,and emotionally.Nutritionaldisciplineand workoutswillcertainlybenefityouin losingweightandoverallfitness.And thedailywaterintakewillkeepyou hydrated,animportantfactorina person’shealth.

Consideringthatonemustonlyread self-improvementbooks,attheendof theprogram,youwillread750pages, helpingyousolvepersonalissuesif any.

Furthermore,theprogressphotoswill giveyouadoseofmotivationasyou seethepositivephysicalchanges.

75HardChallenge:SafetyConcerns

Itissafetosaythatthe75Hardmight notbeeveryone’scupoftea.And here’swhy:

Thecreator,AndyFrisella,isnota doctororamedicalexpert,noristhe programbackedbyscientificstudies. The75Hardcameintoexistence purelybasedonFrisella’sown intuition.Whiletherearenumerous benefitstothe75Hard,theprogram failstoconsiderhumancomplexity.

Everyhumanhasdifferentfitness levels,goals,andexistingmedical issues.Asaresult,manymedicaland fitnessexpertsbelievetheprogram isn’tsustainableandmightevencause injuries,basedonthecurrentone-sizefits-allnatureoftheprogram.

Expertsbelievethattakingsmallsteps ismorebeneficialinthelongrun. ProgramslikeThe75Hardmightsuit someonewithanalreadyactive lifestyle.However,forsomeonewhois ontheoppositespectrum,thesudden changescanbeoverwhelming.

Shouldyouenterthe75Hard Program?

Whilethephysical,mental,and emotionalbenefitssoundtemptingon paper,thelackofexpertiseand scientificevidencemeanstakingtrendy challengeslike75Hardwithagrainof saltisawiserchoice.

Here’sascenarioforyou:Assuming onecompletesall75daysofthe program,thedopaminedroponthe 76thdaycouldbehuge,potentially causingalackofmotivationforthe remainingdays.

Consideringalltheprosandconsof the75HardChallenge,itisbestto consulttheexpertsintheirfieldasyour doctor,dietician,ortrainer,beforeyou optin.Theexperthelpwillallowyou totweakyourlifestyleinwaysthatsuit yourspecificneedsandhelpyou achievegoalsefficientlyinthelong term.

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| June 2023 50

HOW AUTOMATED REPORTING BOOSTS YOUR BUSINESS?

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Automatedreportingisawayto

savetimeandresourcesby accuratelyhandling documents.Itskeyfeatureisthe capabilitytogenerateseveralreports efficiently.Inmostcases,itonlytakes ashorttime,unlikemanualreportsthat requirelengthyprocessing.Sinceitcan produceasmanyreportsasneeded,it leavesyourworkforcewithmoretime andenergytofocusoncoreoperations.

Ifautomatedreportingisn’tpartof yourdailyoperations,itmaybetimeto checkitout.Youandyourteams shouldinvestinlearninghow documentworkflowsoftwareworks. Automationhasbroughtalotof positivechange,allowingboth producersandcustomerstoenjoygreat resultsinnearlyeverytransaction.To getthesameforyourownenterprise,

Herearethethingsautomated reportingcando:

1.ImprovesProductivityLevels

Manuallycompilingreportstakesalot oftime.Mostpeoplecan’tkeepupa routineofassessingeveryplatform, addingdatatospreadsheets,and tacklingformulasaccuratelyforlong.

Automationisworthconsideringwhen yourdailyoperationsinvolverepetitive processes,suchasweeklyormonthly reporting.Ifyourworkforceis burdenedwithtedioustasks,suchas downloadingdataordistributionto variousdepartments,thisstepallows themtodirecttheireffortstomore productiveactivities.

Thelesstimeyourworkforcespends handlingrepetitivedata-relatedtasks, themorestreamlinedyourworkflows become.

2.CutsDownPotentialInaccuracies

Inanybusiness,dataaccuracyis crucial,especiallywhenreportingis oneofthekeyroutinetasks.Accurate

dataandanalyticsareimportantsince youbaseyourdecisionsonthem.

Withautomatedreporting,you significantlyreducemarginsoferror, particularlywhencomputingor presentingdata.

Automatedreportsarealsoavailablein variousformats,suchastables,graphs, orevendashboards,dependingonthe specificneedsofyourbusiness.Some canbeexportedtootherprograms. Thisletsreadilyshowcasedatatoyour workforceinastreamlinedmannerto ensureclarity Atthesametime,it ensuresthedecision-makingprocess flowssmoothlywithoutconcernabout whetherthefiguresordatayou’re handlinghaveinconsistencies.

3.HelpsYouComplyWithAuditing Requirements

Ifyouwanttoadheretocompany compliancerequirementsregarding reportingprocesseswithoutany

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trouble,theaccuracyofautomated reportingisagreathelp.Most automationprogramshavefeaturesthat reducecostlymistakes,lettingyou steerclearofanyheadachesdownthe road.

Dependingonwhicheveryouuse,you canaccesssettingsthatletyoudirectly configurereportsforcompliance.See ifthesefeaturesareavailableinthe softwareyou’rethinkingofgetting.

4.UpdatesYouOnIssuesOr Inconsistencies

Tomaximizeaccuracy,it’sbesttogo foranautomatedreportingtoolwithan alertfeature.Nowadays,mostare equippedwithanalertfeaturethat informsyouofanydiscrepanciesinthe dataorprocessesthemselves.

Dependingonhowfrequentlyyou monitoryourdailyoperations,you mayfailtonoticeabruptchangesin activity.Utilizingautomatedreporting softwareensuresyoucatchthese beforetheybecomeseriousproblems.

5.ReducesOverallOperational Expenditure

Onceyoudecidetoautomateyour reportingwithsoftware,you’llhaveto thinkaboutcosts.Fortunately,the amountyousaveandearnthanksto yourenhancedproductivitymakesup fortheupfrontinvestment.

Ifyou’rewonderinghowautomated reportscanhelpyourbusinesssave money,itcanhappenintwoways.

First,automatedreportinghelpsfreeup employeeschedules.Thismeansthe monthlysalarywillnotgotowasteon longhoursspentontediouspaperwork.

Second,itprovidesyouwithmore informationonhowtogrowthe profitabilityofyourcampaigns.Infact, manyreportingtoolscangenerate valuablevisualizationsofthekey performanceindicators(KPIs)your businessuses.Basically,itstreamlines theprocessestorevealsignificant trends.Theinsightsyougaincan greatlyhelpimproveyourreturnon investmentinnotime.

6.MaintainsTransparency

Automatedreportingeliminatesthe needtorelyonanyindividualorteam toprovidethereports.Youhaveaccess todatawheneverneeded.Thismeans yougetmoretransparencyonalllevels ofyourorganization.Consequently, youcandomoredecision-making basedoncalculateddataratherthan unclearprojections.

Agoodleveloftransparencyand straightforwardreportingalsoensures thatinvestorsandlenderscontinue favoringyourbusiness,providing manyopportunities.

7.AutomationIsAWayForward

Automatedreportingoffersseveral benefitstoyourbusinessinthelong run.Betterproductivity,avoiding inconsistencies,complyingwith compliancerequirements,andreducing expenditureallhelpstreamlineyour businesstoanewlevel.So,getatool thatprovidestheseandmore.

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PRODUCT REVIEW

Hootsuite Review

Founder: Ryan Holmes, Dario Meli, David Tedman

Establishment Year: 2008

Headquarters: 5 East 8th Avenue Vancouver, V5T 1R6

Canada

No. of Employees: 1300+

Website: www.hootsuite.com

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Hootsuite is a social media companion trusted by over 22 million users globally. The platform helps improve the areas of social media marketing, commerce, and customer care of brands and organizations. Here's how it works: Using integrated tools from Hootsuite's dashboard, you can schedule across a range of popular social networks, manage organic and paid content, track customer conversions, and gain real-time insights that help you make crucial decisions.

As a leading social media software with more than 200k paid accounts, the expertise of Hootsuite range from social media management, social insights, employee advocacy, social selling, and social customer care, to helping businesses build trustworthy relationships with their audience. Additionally, Hootsuite Academy, its widely popular E-Learning platform educates people and organizations about social power through its courses.

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CompanyHistory

Notmanytoolscouldmanagemultiplesocialmedianetworksin2008.Noticingthisissue facedbypeoplearoundtheglobe,RyanHolmes,withDarioMeliandDavidTedman,founded Hootsuiteinthesameyear.Atthelaunch,thetoolwascalledBrightKit,andtheresponsesit receivedwerenothingbutpositive.

In2009,thenameofBrightKitchangedtowhatwenowknowasHootsuite,courtesyofMatt Nathan'ssuggestion,whowona$500prizeforit.Soonenough,thecompanyexpandedits horizonswithsupportforFacebookandLinkedInandincorporatedTwitterlists.

Attheendof2009inDecember,Hootsuitewasofficiallylaunchedasanindependent company,asitseparatedfrominvokemedia.

By2012,HootsuitewasvaluedataroundUS$200millionandstartedfurtherexpansionsby acquiringcompetitorssuchasSeesmic,acustomerrelationshipmanagementsystem.Moving forward,HootsuitealsoacquiredAdEspresso,adigitaladvertisementmanager,andLiftMetrix, afront-runningsocialmediaanalyticscompany.

Today,HootsuitecontinuestopushtheboundariesofSocialMediawithitsProductsand ServiceIndustryforward,witharound16millionusersgloballyinover175countries.

HootsuiteFeatures:

ThefeaturesofHootsuitearespread acrossvariouscategories.Herearethose categories:

1.Publishing:Fromasingledashboard, easilyplan,create,schedule,andpublish thecontentforallyourplatforms.

2.Engagement:Areliablemedia engagementtoolthatallowsyouto accessallyournetworkandapps together.Itincludesmessageinbox, automation,listeningstreams,autoresponder,andassignmenttags,among otherfeaturesforastress-freeworking process.

3.Advertising:BeitFacebook, Instagram,orLinkedIn,theadvertising

toolsallowyoutomanageyourpaid andorganiccontentfromasingleplace withoutanyhassle.Furthermore,you canpublish,analyze,manage,and makeareportonadsfromthe dashboard.

4.SocialListening:Easilymonitor trendsandbeonthelookoutforwhat peoplearesayingaboutyourbrand. Additionally,keepupwithyour competitionbymonitoringthem.

5.Integration: Hootsuiteenablesyoutomanageall yoursocialmediamarketingcontent anddatainoneplace.Thefeatures includelinkingyoursocialmedia networks,trackingGooglereviews, andintegratingyourCRMdatainto yourdashboard.

6.Analytics:

Togetmoreengagementand followers,thegameofanalyticsis key WithHootsuite'sanalytics feature,youcangetreportsthatshow youtheidealtimetopostbasedon whenyouraudienceismostactive. Moreover,itcanhelpyouextendyour reach,buildawareness,andincrease engagementwhichcouldpositively impactsales.

7.OwlyWriterAI:

AItoolscouldefficientlyimprove yoursocialmediaexperience. OwlyWriterisoneofthosetools,asit makessocialmediapostingabreeze. ThisAItoolcanbeusedtoquickly generatecaptionsforanysocial medianetwork,helpingyousave time.

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HowmuchdoesitCost?

Therearefourdifferent categoriesofHootsuite,allwith differentprices.Whilethereare freetrialsavailable,herearethe plansifyouarelookingto becomeapaidmember.

1.ProfessionalPlan: $99.00/month

For:Entrepreneurs,small businessowners,etc.whowant toextractthemostoutofsocial media.

FAQs-

Ÿ HowDoIUseHootsuite?

Answer:

Step1:Createanaccount

Step2:ChooseaSuitablePlan

2.TeamPlan: $249.00/month

For:MarketingTeamswho arelookingtotaketheir socialmediacollaboration toanotherlevel.

3.BusinessPlan:Startsat $739.00/month

For:Businessesand agencieslookingtobuild theirbrand,increasetheir followerbase,andmanage socialmediaefficiently.

4.EnterprisePlan: Thepriceforthis sectioniscustomized, andasaresult,not revealed.Toknow more,contact Hootsuite.

For:Huge Organizationsand Companieswith multiplesocialmedia teamsprioritize workflowandsecurity.

*T&CApply

CustomerTestimonials

1.“Hootsuitehashelpedusreachmorepeople organically,faster-thankstoaudience targeting.”-Jessica

Step3:Signup,andlinkyoursocial mediaprofilestothedashboardtotrack yourperformance

Ÿ HowdoIrequestaHootsuite Demo?

Answer:Simplyclickonthislinkhttps://www.hootsuite.com/request-demo

Ÿ WherecanIgetaHootsuite Enterprisequote?

Answer:Togetthedetailsaboutthe enterprisequotegohere: https://www.hootsuite.com/plans/enterpri se

2.“Hootsuiteisgreatifyou'reresponsiblefor marketing,butyourdaysareoftentakenout ofyourcontrolbyclientneedsorrequestson yourtime.Itletsyouorganizeyourtimefor theworkthatbuildstomorrow'sbusiness.”Ewan

3.“Asanewbrandenteringacrowded marketplace,Hootsuitehasbecomeacritical partnerinhow,when,andwherewe strategicallyimplementourcommunications outreach.Wecouldnotdowhatwedowithout Hootsuiteonoursideandmakingefficientuse ofoursocialmarketingresources.”-Daniella

4.“Theprogramhelpsmeschedulepostsin advance,orontheweekendorholidaywhenI needtopostbutamnotworking.”-Courtney

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